WEBVTT 00:00:00.000 --> 00:00:03.520 Hello, this is Sueda and Gülbike, the co -founders 00:00:03.520 --> 00:00:07.139 of Animetrix for The Vegan Report. So today we 00:00:07.139 --> 00:00:09.939 are introducing Animetrix to you and we will 00:00:09.939 --> 00:00:12.839 be talking about why culturally grounded and 00:00:12.839 --> 00:00:15.320 evidence -based advocacy matters and we will 00:00:15.320 --> 00:00:18.899 also be sharing the key insights about our brand 00:00:18.899 --> 00:00:22.440 new study which is on Muslim consumers and how 00:00:22.440 --> 00:00:25.699 they view animal welfare in halal food production. 00:00:26.559 --> 00:00:30.329 Please connect with us. on our email and social 00:00:30.329 --> 00:00:32.890 links, which are available in the episode notes. 00:00:33.490 --> 00:00:35.789 And you can find new episodes every Wednesday 00:00:35.789 --> 00:00:38.329 on this podcast. Please share this episode with 00:00:38.329 --> 00:00:41.250 your community as well. And yeah, I would like 00:00:41.250 --> 00:00:43.329 to start by saying that it is such a pleasure 00:00:43.329 --> 00:00:46.469 to be here. Thank you so much for the intro, 00:00:46.710 --> 00:00:50.009 Sueda. So yeah, I'm Gürbike. We are super excited 00:00:50.009 --> 00:00:52.869 to share a bit about who we are and some of our 00:00:52.869 --> 00:00:57.009 recent research. Just to start, so my background 00:00:57.009 --> 00:01:00.909 is in economics. I did my PhD about how behaviors 00:01:00.909 --> 00:01:03.689 separate between people, like how social influence 00:01:03.689 --> 00:01:07.909 works, and economics of crime. I also work part 00:01:07.909 --> 00:01:10.769 -time as an assessor for software projects, and 00:01:10.769 --> 00:01:13.469 I also give lectures on animal rights, welfare, 00:01:13.930 --> 00:01:17.049 and environmental issues. I do this with Middle 00:01:17.049 --> 00:01:21.030 East Vegan Society and... In two and a half years 00:01:21.030 --> 00:01:24.730 I have given more than 25 workshops across many 00:01:24.730 --> 00:01:28.989 countries like Egypt, Turkey, Rwanda, Uganda, 00:01:29.269 --> 00:01:32.489 Mozambique, Sri Lanka, Philippines and El Salvador. 00:01:33.129 --> 00:01:36.319 And as for me... I'm a behavioural and experimental 00:01:36.319 --> 00:01:39.280 economist and currently I am a post -doctoral 00:01:39.280 --> 00:01:42.060 researcher at the Berlin Social Science Centre 00:01:42.060 --> 00:01:46.340 where my work is focusing on finding tools to 00:01:46.340 --> 00:01:49.319 promote pro -social behaviour across the society, 00:01:50.159 --> 00:01:53.900 behaviour such as volunteering, donating, sustainable 00:01:53.900 --> 00:01:56.719 actions, pro -environmental actions and so on. 00:01:57.159 --> 00:01:59.219 And my previous work has been about studying 00:01:59.219 --> 00:02:02.459 discrimination and biases and how they basically 00:02:02.459 --> 00:02:06.480 shape people's decision making. And through Animatrix, 00:02:06.599 --> 00:02:10.080 I am connecting these perspectives with animal 00:02:10.080 --> 00:02:14.080 advocacy. Yeah, so Animatrix was born two years 00:02:14.080 --> 00:02:17.199 ago. The idea actually started when we were housemates 00:02:17.199 --> 00:02:21.020 in Netherlands during our PhD years. It was out 00:02:21.020 --> 00:02:23.740 of long conversations about how we could contribute 00:02:23.740 --> 00:02:27.659 to the movements in a more meaningful way. But 00:02:27.659 --> 00:02:30.199 for that, we were like keeping asking to each 00:02:30.199 --> 00:02:33.520 other and circling back to one question. So how 00:02:33.520 --> 00:02:36.400 can we use our skills as economists and academics 00:02:36.400 --> 00:02:40.719 to make the advocacy more effective? Yeah, exactly. 00:02:40.879 --> 00:02:44.039 So we were looking at the animal advocacy movement 00:02:44.039 --> 00:02:47.000 with our, you know, researcher glasses on, and 00:02:47.000 --> 00:02:49.639 we noticed that something was missing. So first 00:02:49.639 --> 00:02:53.979 of all, we know and appreciate that there's a 00:02:53.979 --> 00:02:56.719 lot of great research out there. But much of 00:02:56.719 --> 00:02:59.800 this is coming from or focusing on the global 00:02:59.800 --> 00:03:03.199 north, even though 85 % of farmed animals live 00:03:03.199 --> 00:03:06.479 in the global south or global majority. So that's 00:03:06.479 --> 00:03:09.939 billions of lives. And the second thing we realize 00:03:09.939 --> 00:03:13.219 is that in animal advocacy, there are almost 00:03:13.219 --> 00:03:16.520 no people with advanced training in economics. 00:03:17.259 --> 00:03:21.039 And this is super important. Because the animal 00:03:21.039 --> 00:03:23.240 advocacy movement, it relies on understanding 00:03:23.240 --> 00:03:26.319 the behavior of people or the industry and the 00:03:26.319 --> 00:03:28.819 demand and the supply and how they operate and 00:03:28.819 --> 00:03:34.259 so on. And to be able to make things better for 00:03:34.259 --> 00:03:36.819 the animals, what we need essentially is behavior 00:03:36.819 --> 00:03:39.960 change. And economics is the study of exactly 00:03:39.960 --> 00:03:42.539 that. So we look into how people make decisions, 00:03:42.699 --> 00:03:45.560 how organizations make decisions, and what sorts 00:03:45.560 --> 00:03:50.030 of interventions, programs can effectively change 00:03:50.030 --> 00:03:55.009 those decisions. Yeah, right. So there's, apart 00:03:55.009 --> 00:03:58.810 from that, another gap that we saw. So even though 00:03:58.810 --> 00:04:01.610 these good research exists, it doesn't always 00:04:01.610 --> 00:04:06.229 reach the advocates. Or it doesn't directly answer 00:04:06.229 --> 00:04:09.810 the most pressing questions. So yeah, even when 00:04:09.810 --> 00:04:13.729 the data exists, it should be in a format that's 00:04:13.729 --> 00:04:16.589 more usable for the advocates. So we want to 00:04:16.589 --> 00:04:19.550 fill this gap. So we created Animetrix out of 00:04:19.550 --> 00:04:24.310 this and to work in three areas. So, well, first 00:04:24.310 --> 00:04:26.410 of all, it should be obvious by now we conduct 00:04:26.410 --> 00:04:29.550 research, right? We use economics and behavioral 00:04:29.550 --> 00:04:34.149 science to answer the most pressing, moment relevant 00:04:34.149 --> 00:04:39.189 questions. And yeah, so we look at how, you know, 00:04:39.269 --> 00:04:42.110 how to shift food choices or how to design effective 00:04:42.110 --> 00:04:47.389 campaigns and so on. And second, we provide implementation 00:04:47.389 --> 00:04:49.490 support. So what does that mean? This means that 00:04:49.490 --> 00:04:53.050 we not only publish our findings and tell the 00:04:53.050 --> 00:04:55.569 advocates in the movement, say, here's our findings, 00:04:55.689 --> 00:04:58.149 do what you've got to do with them, but we try 00:04:58.149 --> 00:05:01.170 to turn them, as Gerbike said, into useful formats, 00:05:01.550 --> 00:05:04.670 like toolkits, visuals, like short little summaries, 00:05:04.970 --> 00:05:07.990 so that advocates can actually put them into 00:05:07.990 --> 00:05:11.220 practice. And this is one of the things that 00:05:11.220 --> 00:05:14.459 makes us quite unique. So we co -design projects 00:05:14.459 --> 00:05:17.920 with the advocates from the start. So it's not 00:05:17.920 --> 00:05:20.600 just our academic curiosity or our own little 00:05:20.600 --> 00:05:22.899 perspective, but we go to the advocates working 00:05:22.899 --> 00:05:25.019 in the fields and ask them what they need, what 00:05:25.019 --> 00:05:27.620 is the most pressing need right at that moment. 00:05:27.800 --> 00:05:31.600 And we focus on that particular question and 00:05:31.600 --> 00:05:34.860 produce our studies based on these insights. 00:05:36.379 --> 00:05:39.399 Yeah, and apart from this, our third program 00:05:39.399 --> 00:05:42.740 is that we do capacity building. So what does 00:05:42.740 --> 00:05:46.160 it look like? We train advocates in research 00:05:46.160 --> 00:05:49.279 design, survey methods, impact evaluation and 00:05:49.279 --> 00:05:53.639 so on in the things that they need help. So our 00:05:53.639 --> 00:05:57.120 aim is that with this capacity, they can run 00:05:57.120 --> 00:06:00.139 their own studies or they can use evidence more 00:06:00.139 --> 00:06:02.889 strategically. So since we launched, we have 00:06:02.889 --> 00:06:07.290 supported over dozens of organizations internationally, 00:06:07.670 --> 00:06:10.949 from Uganda to Philippines to Kenya, and we have 00:06:10.949 --> 00:06:16.899 delivered more than 300 free trainings. And in 00:06:16.899 --> 00:06:20.920 our work, we mostly focus on the global majority 00:06:20.920 --> 00:06:24.600 or the global south and also the Muslim majority 00:06:24.600 --> 00:06:27.920 regions. So these areas are critical for animals, 00:06:28.560 --> 00:06:30.759 but research in these areas and also advocacy 00:06:30.759 --> 00:06:33.420 in general in these areas are deeply underfunded. 00:06:34.060 --> 00:06:37.699 And of course, we're doing this and we are telling 00:06:37.699 --> 00:06:40.500 that as Animatrix, this is our current focus. 00:06:40.579 --> 00:06:42.660 And we often get this question like, okay, but 00:06:42.660 --> 00:06:47.220 why do you focus on Muslim communities in particular 00:06:47.220 --> 00:06:51.360 and what is peculiar about it? Yeah, that's a 00:06:51.360 --> 00:06:53.959 really good question. And that is partly related 00:06:53.959 --> 00:06:56.779 to our personal background because we both come 00:06:56.779 --> 00:06:59.279 from Turkey, from Muslim backgrounds. And we 00:06:59.279 --> 00:07:02.439 have long been aware of how questions of food, 00:07:02.819 --> 00:07:07.800 faith, or ethics are like integrated in our communities. 00:07:08.560 --> 00:07:11.420 But when we look at the broader advocacy and 00:07:11.420 --> 00:07:14.300 my advocacy space, we noticed that Muslim perspectives 00:07:14.300 --> 00:07:19.379 were almost entirely absence. And of course this 00:07:19.379 --> 00:07:23.709 gap matters because Muslim consumers make up 00:07:23.709 --> 00:07:26.730 nearly a quarter of world's population. We're 00:07:26.730 --> 00:07:29.430 talking about around two billion people here. 00:07:29.769 --> 00:07:32.470 And halal food systems, they shape a massive 00:07:32.470 --> 00:07:35.069 share of the global meat and dairy production. 00:07:36.870 --> 00:07:41.769 So halal consumption is also growing faster than 00:07:41.769 --> 00:07:44.509 almost any other part of the global food system. 00:07:44.949 --> 00:07:47.569 So all of this means that if you want to make 00:07:47.569 --> 00:07:51.970 real global progress for animals, we cannot ignore 00:07:51.970 --> 00:07:54.649 these particular segments and their specific 00:07:54.649 --> 00:08:00.889 behaviors and perspectives and so on. Yeah, exactly. 00:08:01.350 --> 00:08:04.209 So the halal market is really important and it's 00:08:04.209 --> 00:08:07.569 projected to keep expanding across Asia, Africa 00:08:07.569 --> 00:08:11.189 and even Europe. But the conversations about 00:08:11.189 --> 00:08:14.069 animal welfare within the system is just beginning. 00:08:15.300 --> 00:08:18.259 And apart from this, most of the animal advocacy 00:08:18.259 --> 00:08:20.660 research and messaging is designed for Western 00:08:20.660 --> 00:08:24.680 audiences. So it doesn't always fit local realities 00:08:24.680 --> 00:08:28.180 or religious frameworks. So we saw a huge challenge 00:08:28.180 --> 00:08:31.759 and a huge opportunity, we could say, in terms 00:08:31.759 --> 00:08:34.639 of supporting more faith -sensitive and culturally 00:08:34.639 --> 00:08:39.299 grounded advocacy. And from this, one example 00:08:39.299 --> 00:08:42.340 that really shows our approach is our new study 00:08:42.340 --> 00:08:45.480 we run in Turkey on perspectives on halal food 00:08:45.480 --> 00:08:48.519 production and animal welfare. So the idea for 00:08:48.519 --> 00:08:50.659 this project came from a very personal place 00:08:50.659 --> 00:08:54.120 again, because we grew up in Muslim communities 00:08:54.120 --> 00:08:58.179 and we often heard people say things like, okay, 00:08:58.740 --> 00:09:01.399 I eat halal and halal food means that animals 00:09:01.399 --> 00:09:05.269 were treated well. But that belief, I mean the 00:09:05.269 --> 00:09:09.149 gap between perception and practice, made us 00:09:09.149 --> 00:09:13.269 a bit curious to understand more deeply how people 00:09:13.269 --> 00:09:17.110 think about ethics and what is the relation of 00:09:17.110 --> 00:09:22.720 animal welfare to halal. Yeah, we basically think 00:09:22.720 --> 00:09:25.460 that there's a very strong and comforting belief 00:09:25.460 --> 00:09:29.299 that halal automatically guarantees animal welfare, 00:09:29.620 --> 00:09:32.080 right, in these halal food production facilities. 00:09:32.220 --> 00:09:34.899 But in practice, when we started looking into 00:09:34.899 --> 00:09:37.740 it, we realized that halal certification focuses 00:09:37.740 --> 00:09:42.600 primarily on the slaughter. methods and processing 00:09:42.600 --> 00:09:46.700 rules, and it's not necessarily about how animals 00:09:46.700 --> 00:09:49.860 are raised or treated throughout their life. 00:09:51.580 --> 00:09:54.320 Yeah, and we weren't the only ones noticing this. 00:09:54.720 --> 00:09:56.779 Advocates working in Muslim majority regions 00:09:56.779 --> 00:10:00.139 often told us like, yeah, we wish we had data 00:10:00.139 --> 00:10:02.840 to back up conversations about this misconception 00:10:02.840 --> 00:10:07.850 as well. Yeah, exactly. So we said, okay, you 00:10:07.850 --> 00:10:10.730 know, we have this little instinct and advocates 00:10:10.730 --> 00:10:15.330 agree with this. So let's go and start designing 00:10:15.330 --> 00:10:18.330 a study and test this systematically to really 00:10:18.330 --> 00:10:20.809 understand if there is this gap, how big is this 00:10:20.809 --> 00:10:25.649 gap, and so on. So we conducted a survey that 00:10:25.649 --> 00:10:29.129 included around 800 Muslim adults in Turkey, 00:10:29.590 --> 00:10:32.649 which is a country where halal food is the default 00:10:32.649 --> 00:10:36.940 for food production. And we were basically after 00:10:36.940 --> 00:10:39.200 answering two main questions. So question number 00:10:39.200 --> 00:10:43.259 one is, how much do consumers know about whether 00:10:43.259 --> 00:10:48.000 certain common and harmful industrial farming 00:10:48.000 --> 00:10:51.659 practices are allowed under allowed food production? 00:10:52.419 --> 00:10:54.419 Do they know whether or not they're permitted 00:10:54.419 --> 00:10:59.120 or not? What's their take? And then we also wanted 00:10:59.120 --> 00:11:01.960 to understand In case they don't know, if you 00:11:01.960 --> 00:11:04.480 tell them the truth, the correct information, 00:11:04.820 --> 00:11:06.960 would this affect their willingness to buy these 00:11:06.960 --> 00:11:10.000 products or consider switching to plant -based 00:11:10.000 --> 00:11:14.019 alternatives? Yes, so we wanted to understand 00:11:14.019 --> 00:11:18.100 how consumer knowledge on the some common industrial 00:11:18.100 --> 00:11:20.500 farming practices, which is currently allowed 00:11:20.500 --> 00:11:24.519 in halal food production. So we selected six 00:11:24.519 --> 00:11:27.559 practices, which are the most one of the most 00:11:27.559 --> 00:11:31.440 used ones. So these include tickling, like killing 00:11:31.440 --> 00:11:36.360 of male chicks, the beaking of chicken, separating 00:11:36.360 --> 00:11:40.879 cow and calf, lack of long -term care for injured 00:11:40.879 --> 00:11:44.940 animals or inadequate space for chickens to move 00:11:44.940 --> 00:11:50.080 naturally. And for each practice we basically 00:11:50.080 --> 00:11:53.360 gave the participants a definition of the practice 00:11:53.360 --> 00:11:57.570 and then we asked them Yeah, this practice is 00:11:57.570 --> 00:12:00.610 allowed in halal food production, true or false. 00:12:00.789 --> 00:12:03.210 You know, we ask them true false questions. And 00:12:03.210 --> 00:12:06.470 then if someone answered the question incorrectly, 00:12:06.809 --> 00:12:09.070 so basically they're all permitted, right? So 00:12:09.070 --> 00:12:10.830 we wanted to understand if they know this or 00:12:10.830 --> 00:12:13.370 not. And then if someone said like, oh, I don't 00:12:13.370 --> 00:12:16.129 know, or they say that, oh, this is not legal 00:12:16.129 --> 00:12:18.370 in halal food production, we tell them, hey, 00:12:18.570 --> 00:12:21.330 you know, this is actually legal in halal production. 00:12:22.000 --> 00:12:24.879 And then we asked them, you know, knowing this 00:12:24.879 --> 00:12:26.879 information, would this affect your willingness 00:12:26.879 --> 00:12:30.740 to buy products who involved this specific practice? 00:12:31.460 --> 00:12:36.120 And yeah, would this affect your intention to 00:12:36.120 --> 00:12:40.620 switch to plant -based options, basically? And 00:12:40.620 --> 00:12:43.919 what we saw, the results were really shocking 00:12:43.919 --> 00:12:48.399 because all of the six practices we tested, more 00:12:48.399 --> 00:12:50.740 than half of the participants either didn't know 00:12:50.830 --> 00:12:53.230 whether those practices were permitted under 00:12:53.230 --> 00:12:56.509 these halal rules or they incorrect the belief 00:12:56.509 --> 00:12:59.889 they were forbidden I mean even though in reality 00:12:59.889 --> 00:13:03.250 they are permitted in the halal systems so in 00:13:03.250 --> 00:13:06.710 every case at least one in four people held incorrect 00:13:06.710 --> 00:13:09.549 beliefs about what halal production actually 00:13:09.549 --> 00:13:15.009 allows yeah so like to give a little bit more 00:13:15.009 --> 00:13:19.720 um yeah insight with numbers in it so nearly 00:13:19.720 --> 00:13:23.879 half of the respondents, about 47%, believe that 00:13:23.879 --> 00:13:26.960 in halal facilities, halal certified facilities, 00:13:27.600 --> 00:13:30.740 it is legally required to provide long -term 00:13:30.740 --> 00:13:33.500 or medical treatment to animals who are injured 00:13:33.500 --> 00:13:36.600 or who are no longer, quote -unquote, productive. 00:13:37.500 --> 00:13:40.820 And this is simply not true, right? There is 00:13:40.820 --> 00:13:43.620 no such legal requirement currently in Turkey's 00:13:43.620 --> 00:13:46.940 halal food production system. And similarly, 00:13:47.360 --> 00:13:50.039 almost the same share, so again, around half 00:13:50.039 --> 00:13:53.139 of the respondents thought that Halal standards 00:13:53.139 --> 00:13:56.440 guarantee enough space for chicken to express 00:13:56.440 --> 00:13:59.220 their natural behaviors, right? You know, like 00:13:59.220 --> 00:14:02.539 opening their wings, for example. And this is 00:14:02.539 --> 00:14:07.879 a huge misconception. Yeah, and what participants 00:14:07.879 --> 00:14:11.639 were presented with accurate information, their 00:14:11.639 --> 00:14:14.379 reactions were really important for us because 00:14:14.730 --> 00:14:17.470 Many said that they would be less likely to buy 00:14:17.470 --> 00:14:20.289 products from these systems using these practices 00:14:20.289 --> 00:14:22.970 and a significant number said that they would 00:14:22.970 --> 00:14:28.029 consider plant -based alternatives instead. So 00:14:28.029 --> 00:14:31.429 what's especially interesting is that these reactions 00:14:31.429 --> 00:14:33.909 weren't also uniform. So not everybody reacted 00:14:33.909 --> 00:14:36.830 in the same way, right? There were certain groups 00:14:36.830 --> 00:14:40.070 of people. For example, women were way more responsive. 00:14:40.590 --> 00:14:43.350 Interestingly, older adults were also more responsive 00:14:43.350 --> 00:14:45.870 to information in terms of like changing their 00:14:45.870 --> 00:14:49.950 behavior and being more pro -animal, making more 00:14:49.950 --> 00:14:53.500 pro -animal welfare choices, let's say. And also 00:14:53.500 --> 00:14:55.840 the people who said that animal welfare is a 00:14:55.840 --> 00:15:00.320 central part of halal, like as part of the belief, 00:15:00.779 --> 00:15:03.480 they were also more responsive to new information. 00:15:04.539 --> 00:15:07.960 So we also found that the type of the knowledge 00:15:07.960 --> 00:15:11.240 gap method, so we basically compared people who 00:15:11.240 --> 00:15:13.500 didn't know but who are not a certain practice 00:15:13.500 --> 00:15:16.200 was not allowed to people who had incorrect beliefs, 00:15:16.320 --> 00:15:18.419 so the people who thought that they were forbidden. 00:15:18.970 --> 00:15:21.669 And the participants who taught a practice was 00:15:21.669 --> 00:15:25.370 forbidden when it wasn't showed a stronger reaction 00:15:25.370 --> 00:15:29.750 in response. So it seems that for these groups, 00:15:30.169 --> 00:15:34.769 learning the truth actually created a sort of 00:15:34.769 --> 00:15:40.509 moral tension. Yeah, exactly. So another thing 00:15:40.509 --> 00:15:45.029 what we found fascinating is that Around 70 % 00:15:45.029 --> 00:15:47.370 of our participants said that animal welfare 00:15:47.370 --> 00:15:50.929 is essential to what halal means to them. So 00:15:50.929 --> 00:15:54.750 that tells us that for many Muslims, halal isn't 00:15:54.750 --> 00:15:57.830 just about technical compliance, but it's broader 00:15:57.830 --> 00:16:00.669 than that. It's not only about the technical 00:16:00.669 --> 00:16:03.610 side of it. It's a moral framework, so about 00:16:03.610 --> 00:16:07.049 compassion, stewardship, and avoiding unnecessary 00:16:07.049 --> 00:16:12.610 harm. Yeah, so basically when we show up the 00:16:12.610 --> 00:16:14.970 participants that some practices are technically 00:16:14.970 --> 00:16:18.470 allowed You know they not always aligned with 00:16:18.470 --> 00:16:21.870 with the halal values in terms of like the faith 00:16:21.870 --> 00:16:25.929 and and the guidelines and What we think is that 00:16:25.929 --> 00:16:28.090 so this is our interpretation of the findings 00:16:28.090 --> 00:16:30.590 is that the participants actually experienced? 00:16:31.269 --> 00:16:33.889 What psychologists call the cognitive dissonance 00:16:33.889 --> 00:16:36.570 right that uncomfortable feeling when your values 00:16:36.570 --> 00:16:40.340 and the facts do not match one another And that 00:16:40.340 --> 00:16:43.480 discomfort can actually be a bridge for change, 00:16:43.679 --> 00:16:46.860 right? So sometimes it is, sometimes it isn't, 00:16:46.860 --> 00:16:49.120 but it is definitely worth exploring in this 00:16:49.120 --> 00:16:52.940 particular case. Especially when the participants 00:16:52.940 --> 00:16:55.679 said that their intentions would change in reaction 00:16:55.679 --> 00:17:00.940 to corrected information. So what does this mean 00:17:00.940 --> 00:17:04.579 for advocacy? One takeaway is that value -based 00:17:04.579 --> 00:17:08.210 framing matters. because it suggests that if 00:17:08.210 --> 00:17:11.390 we want to promote plant -forward diet in Muslim 00:17:11.390 --> 00:17:14.609 communities, it might not be enough only talking 00:17:14.609 --> 00:17:19.849 about climate or health, because we also have 00:17:19.849 --> 00:17:22.269 to connect to religious and ethical values that 00:17:22.269 --> 00:17:25.990 already motivate people. And of course, this 00:17:25.990 --> 00:17:29.109 is not just about Turkey, although we conducted 00:17:29.109 --> 00:17:32.849 this study there. We believe that similar dynamics 00:17:32.849 --> 00:17:37.200 likely to exist in in other Muslim majority regions 00:17:37.200 --> 00:17:40.420 and within diaspora communities. So this is why 00:17:40.420 --> 00:17:43.099 we are currently expanding our work to study 00:17:43.099 --> 00:17:48.740 how beliefs and Islamic faith and faith -based 00:17:48.740 --> 00:17:53.099 perspectives shape behaviour within Muslim communities 00:17:53.099 --> 00:17:57.619 across various regions. Yeah, definitely. So 00:17:57.619 --> 00:18:00.799 it's our long -term vision. We want to help build 00:18:00.799 --> 00:18:03.400 the evidence base for advocates, certifiers, 00:18:04.140 --> 00:18:07.900 and policymakers. Yeah, we basically believe 00:18:07.900 --> 00:18:10.799 that advocacy becomes much more effective when 00:18:10.799 --> 00:18:13.789 it's... builds on what people are already caring 00:18:13.789 --> 00:18:16.569 about. So understanding the cultural and moral 00:18:16.569 --> 00:18:19.450 dimension, we believe that it's not just something 00:18:19.450 --> 00:18:21.970 extra, you know, we bring to the table, but it 00:18:21.970 --> 00:18:25.150 is actually central to designing effective strategies 00:18:25.150 --> 00:18:29.029 that connect with people and create shifts in 00:18:29.029 --> 00:18:33.930 the behavior. I mean, yeah, definitely. And evidence 00:18:33.930 --> 00:18:38.190 can guide us. But more importantly, local evidence 00:18:38.190 --> 00:18:41.920 is our superpower. I mean, because, for example, 00:18:42.099 --> 00:18:45.660 what works in the US or Europe might backfire 00:18:45.660 --> 00:18:49.400 in the Middle East or Africa or Asia. So important 00:18:49.400 --> 00:18:53.000 strategies often miss the mark. And it's very 00:18:53.000 --> 00:18:56.200 important to create it together with the advocates 00:18:56.200 --> 00:18:59.519 who are locally relevant, like present there, 00:19:00.099 --> 00:19:04.130 to have more impact in the region. I mean we 00:19:04.130 --> 00:19:06.589 all have the same goals but we live in different 00:19:06.589 --> 00:19:11.569 worlds. That's why we have to try keep one foot 00:19:11.569 --> 00:19:15.089 in each world with more like a better research 00:19:15.089 --> 00:19:19.990 but also culturally grounded activism. And a 00:19:19.990 --> 00:19:22.769 big part of our mission is also to make sure 00:19:22.769 --> 00:19:25.509 that our findings, our reports, they just like 00:19:25.509 --> 00:19:28.420 don't... collect dust on shelves, but they actually 00:19:28.420 --> 00:19:31.059 reach the people who can act on them, who can 00:19:31.059 --> 00:19:33.400 change their strategies, their campaigns based 00:19:33.400 --> 00:19:36.539 on this. And this is what our implementation 00:19:36.539 --> 00:19:39.839 support is about. So we basically help advocates 00:19:39.839 --> 00:19:45.359 translate research into strategies through workshops 00:19:45.359 --> 00:19:49.019 that are specifically designed for them or through 00:19:49.889 --> 00:19:53.509 outputs like infographics and so on that we specifically 00:19:53.509 --> 00:19:57.990 create for them to understand and interpret the 00:19:57.990 --> 00:20:03.289 findings and use them in their daily work. Yeah, 00:20:03.289 --> 00:20:05.430 so if you would like to learn more about our 00:20:05.430 --> 00:20:09.890 work or read our Halal Welfare Study or if you're 00:20:09.890 --> 00:20:13.269 an advocate and think that this work can benefit 00:20:13.269 --> 00:20:17.109 your work in wherever you are Please visit us 00:20:17.109 --> 00:20:20.950 at animatrix .org. We are always open to collaborations, 00:20:21.430 --> 00:20:24.150 questions or just any conversations about evidence 00:20:24.150 --> 00:20:28.910 and activism. And thank you so much for listening 00:20:28.910 --> 00:20:33.730 and thank you to everyone out there who is trying 00:20:33.730 --> 00:20:38.529 to make this world a better place for all non 00:20:38.529 --> 00:20:44.640 -humans, more than humans. Hopefully we can make 00:20:44.640 --> 00:20:47.279 sure that every insight, every campaign and every 00:20:47.279 --> 00:20:51.420 action brings us closer to a world with less 00:20:51.420 --> 00:20:53.720 suffering for all beings.