1
00:00:00,000 --> 00:00:08,280
Hey guys, welcome back to the Homework Assetment Podcast.

2
00:00:08,280 --> 00:00:12,520
I'm your host, RJ Patino, and today we are very excited for our guest speaker.

3
00:00:12,520 --> 00:00:14,760
We have Derek Price here.

4
00:00:14,760 --> 00:00:19,080
Derek is, one, a huge role model in society.

5
00:00:19,080 --> 00:00:20,080
He wears a ton of hats.

6
00:00:20,080 --> 00:00:24,360
He's been through just a crazy amount of things in his life from owning different companies

7
00:00:24,360 --> 00:00:26,080
to playing in the NFL.

8
00:00:26,080 --> 00:00:29,200
We're really excited to hear from him today.

9
00:00:29,200 --> 00:00:30,200
So welcome, Derek.

10
00:00:30,200 --> 00:00:31,560
Yeah, thanks for having me on.

11
00:00:31,560 --> 00:00:34,240
Yeah, it's really exciting.

12
00:00:34,240 --> 00:00:37,880
So why don't you give us a background on who is Derek Price?

13
00:00:37,880 --> 00:00:38,880
Dude, it's a big book.

14
00:00:38,880 --> 00:00:39,880
It's a big book.

15
00:00:39,880 --> 00:00:44,040
So if you dial in for the hour-long version, like, okay, this is where it's going to go.

16
00:00:44,040 --> 00:00:48,000
So now I'll give you the truncated and we can kind of pick it apart.

17
00:00:48,000 --> 00:00:50,160
So Derek grew up here.

18
00:00:50,160 --> 00:00:51,160
I'm local, right?

19
00:00:51,160 --> 00:00:52,660
Grew up in Tempe.

20
00:00:52,660 --> 00:00:54,880
Obviously, you know my wife very, very well.

21
00:00:54,880 --> 00:00:56,600
We'll get into that.

22
00:00:56,600 --> 00:01:01,360
And kind of grew up in that not a lot of money, so the way forward was work and effort.

23
00:01:01,360 --> 00:01:04,440
You know, started out with Paper Out, age three, like third grade and all that kind

24
00:01:04,440 --> 00:01:05,440
of stuff.

25
00:01:05,440 --> 00:01:08,920
And ultimately, that led to me wanting to go to college and not having any money.

26
00:01:08,920 --> 00:01:14,320
So figuring out that how do I solve for that entry into college on the money?

27
00:01:14,320 --> 00:01:16,320
You come with a family that's not having any money.

28
00:01:16,320 --> 00:01:17,320
And it was sports.

29
00:01:17,320 --> 00:01:21,920
So I put all my time into sports and it opened up into getting a scholarship to University

30
00:01:21,920 --> 00:01:25,440
of Iowa and I was able to play there, got my degree and then went on and played in the

31
00:01:25,440 --> 00:01:29,600
NFL for Detroit Lions and broke my neck.

32
00:01:29,600 --> 00:01:31,440
And they said, you don't get to do this game anymore.

33
00:01:31,440 --> 00:01:34,240
So like plan A out the window, right?

34
00:01:34,240 --> 00:01:38,680
And you know, it's metaphoric to like a great business shift because sometimes we think

35
00:01:38,680 --> 00:01:43,440
we're going this way and then like the tides turn or, you know, 2008 hits and you know,

36
00:01:43,440 --> 00:01:45,560
whatever, and then the world gets disrupted.

37
00:01:45,560 --> 00:01:47,520
So like quick pivot.

38
00:01:47,520 --> 00:01:51,200
So I go from, hey, I'm going to do this NFL thing for the next 10, 15 years of my life

39
00:01:51,200 --> 00:01:56,720
and just sit on a beach after that to, hey man, one play one time and now this, this

40
00:01:56,720 --> 00:01:57,720
is no longer an option.

41
00:01:57,720 --> 00:01:58,720
Right?

42
00:01:58,720 --> 00:01:59,720
Like you don't get to do this game anymore.

43
00:01:59,720 --> 00:02:00,720
So abrupt.

44
00:02:00,720 --> 00:02:01,720
So abrupt.

45
00:02:01,720 --> 00:02:09,800
So, so I went to my spine surgeon who they, you know, Detroit referred me to and the guy

46
00:02:09,800 --> 00:02:13,920
was actually saying like, hey man, like had you gone to a chiropractor with the specific

47
00:02:13,920 --> 00:02:16,720
problem you have and the way that you're hitting your neck was straight.

48
00:02:16,720 --> 00:02:19,560
And if it had a curve in it, it wouldn't have broke the way they're broke and you should

49
00:02:19,560 --> 00:02:24,000
have gone to a chiropractor and I being young and naive didn't know anything about anything

50
00:02:24,000 --> 00:02:25,000
at the time.

51
00:02:25,000 --> 00:02:27,840
So I remember like vividly, I remember like what he was wearing.

52
00:02:27,840 --> 00:02:29,280
I remember like the room we were in.

53
00:02:29,280 --> 00:02:32,600
I remember, you know, everything about it.

54
00:02:32,600 --> 00:02:36,340
I looked at him and I was like, oh yeah, like, you know, was he going to rub like chicken

55
00:02:36,340 --> 00:02:38,120
blood in my ear or put a crystal on my forehead?

56
00:02:38,120 --> 00:02:40,280
I didn't know anything about it.

57
00:02:40,280 --> 00:02:41,400
And I remember him looking at me.

58
00:02:41,400 --> 00:02:43,400
This is like a world renowned spine surgeon.

59
00:02:43,400 --> 00:02:49,000
Like I just shared the waiting room with Shaquille O'Neal and Lottie D'Vac, like high level guys.

60
00:02:49,000 --> 00:02:50,800
And like I was the third guy to see him that day.

61
00:02:50,800 --> 00:02:53,720
And then those were the two people in front of me.

62
00:02:53,720 --> 00:02:57,240
And he looked at me and he was like, that's a really naive statement and just kind of

63
00:02:57,240 --> 00:02:58,880
walked out of the room.

64
00:02:58,880 --> 00:03:03,160
And I was like, I just defended the guy that has me on a table, you know, in two days cutting

65
00:03:03,160 --> 00:03:05,400
my neck open to try and fix things.

66
00:03:05,400 --> 00:03:11,040
Anyway, so I go through the surgery, you know, and you know, that kind of stuck with me.

67
00:03:11,040 --> 00:03:12,400
Like it was very profound moment.

68
00:03:12,400 --> 00:03:17,200
Like I, the man gave me advice and I kind of crapped on it and it kind of called me

69
00:03:17,200 --> 00:03:18,520
on it.

70
00:03:18,520 --> 00:03:22,560
So I go through the surgery, I go back to Detroit and they're like, Hey, you don't

71
00:03:22,560 --> 00:03:23,560
get to do this game anymore.

72
00:03:23,560 --> 00:03:25,240
You have plates and screws in your neck.

73
00:03:25,240 --> 00:03:30,640
And at the time we were still allowed to like hit people with our face and our head and

74
00:03:30,640 --> 00:03:34,120
you know, like old school, old school, like breaking helmets, right?

75
00:03:34,120 --> 00:03:35,920
It's a different game.

76
00:03:35,920 --> 00:03:37,280
And that was kind of my thing.

77
00:03:37,280 --> 00:03:38,640
And so like, you don't get to do this anymore.

78
00:03:38,640 --> 00:03:42,240
So okay, cool, quick pivot.

79
00:03:42,240 --> 00:03:45,840
Bobby Ross actually called me in his office and which was the head coach at the time.

80
00:03:45,840 --> 00:03:49,360
He's like, Hey, look, you got like a couple of years on your contract, you know, you're

81
00:03:49,360 --> 00:03:52,360
a good dude, you can ride this out, we'll put you on the sidelines, you can travel with

82
00:03:52,360 --> 00:03:55,960
the team, you can kind of live the entourage, you can live the life, but like you're never

83
00:03:55,960 --> 00:03:56,960
going to play it again.

84
00:03:56,960 --> 00:04:01,000
And you're never going to be on the field in Lloyd's London morning, sure you, et cetera.

85
00:04:01,000 --> 00:04:02,500
What do you want to do?

86
00:04:02,500 --> 00:04:05,560
And as soon as he said like, you never get to play it again, I was like, well, I'm not

87
00:04:05,560 --> 00:04:06,920
an entourage kind of guy.

88
00:04:06,920 --> 00:04:08,200
So I said, Hey man, I'm out of here.

89
00:04:08,200 --> 00:04:09,200
Thanks very much.

90
00:04:09,200 --> 00:04:10,200
Sugar's hand and we're good.

91
00:04:10,200 --> 00:04:12,560
Peace out right there.

92
00:04:12,560 --> 00:04:16,120
So it's kind of like, you know, jumping out of the air, jumping out of the airplane, no

93
00:04:16,120 --> 00:04:17,120
parachute.

94
00:04:17,120 --> 00:04:18,120
I'm like, all right, I'm going to go figure this out.

95
00:04:18,120 --> 00:04:20,280
Like I had my degree, but it was kind of like, I have my degree and I'm going to go play

96
00:04:20,280 --> 00:04:21,280
football.

97
00:04:21,280 --> 00:04:23,000
And then it's like, now football's over and I have a degree.

98
00:04:23,000 --> 00:04:26,980
It's like, I never really thought about what I want to do.

99
00:04:26,980 --> 00:04:32,560
And I remember as soon as I got back to Arizona from Detroit after that meeting and I was like,

100
00:04:32,560 --> 00:04:33,560
what do I want to do?

101
00:04:33,560 --> 00:04:37,000
And that chiropractic thing kind of stuck in my, like, what is this?

102
00:04:37,000 --> 00:04:38,000
I don't know what it was.

103
00:04:38,000 --> 00:04:40,720
So found the closest chiropractor to my house.

104
00:04:40,720 --> 00:04:46,640
This is guy, Jeff Glaus over at Preferred Chiropractic or McClintock in Guadalupe.

105
00:04:46,640 --> 00:04:49,080
So I just walk in and I was like, what do you do?

106
00:04:49,080 --> 00:04:51,320
Like, I don't know what you guys do.

107
00:04:51,320 --> 00:04:55,640
And what I witnessed was this amazing, you know, atmosphere of people that were having

108
00:04:55,640 --> 00:04:59,600
fun and they were, they were moving and they were doing exercise and they were talking nutrition

109
00:04:59,600 --> 00:05:00,600
and diet and holistic.

110
00:05:00,600 --> 00:05:06,040
And it was very like in alignment with my core beliefs, like movement and take care of

111
00:05:06,040 --> 00:05:08,880
yourself and stay away from the drugs and surgery if you don't have to do it and do

112
00:05:08,880 --> 00:05:09,880
everything that you can.

113
00:05:09,880 --> 00:05:12,600
And I was like, I just really liked it and I vibed with it and it was very positive.

114
00:05:12,600 --> 00:05:15,960
I had good music playing and like ESPN Sports Center was on.

115
00:05:15,960 --> 00:05:20,240
Like it just, it felt like a gym to me, which felt like home.

116
00:05:20,240 --> 00:05:22,500
And so I was like, I'm going to go check this out.

117
00:05:22,500 --> 00:05:28,000
So I would say that I went online, but there wasn't really online back then.

118
00:05:28,000 --> 00:05:31,640
Like as crazy as that sounds, you like, some of your listeners are like, what do you mean?

119
00:05:31,640 --> 00:05:38,200
Like, no, I'd like pick up the phone and call people and have them mail me, you know, information.

120
00:05:38,200 --> 00:05:41,600
And so it turns out like, I'm like, yeah, man, I'm going to go do this.

121
00:05:41,600 --> 00:05:50,400
And I had a BA and basically my pre-rex had some BS that I had to get through like organic

122
00:05:50,400 --> 00:05:51,400
Chem one, two and so on.

123
00:05:51,400 --> 00:05:52,840
How old were you at this point?

124
00:05:52,840 --> 00:05:53,840
I am 24.

125
00:05:53,840 --> 00:05:54,840
Okay.

126
00:05:54,840 --> 00:05:58,960
So right after that, after the summer, okay.

127
00:05:58,960 --> 00:05:59,960
Yeah.

128
00:05:59,960 --> 00:06:05,240
Like immediate, like I spent one month at home and I was then back out back in school, back

129
00:06:05,240 --> 00:06:09,480
when I went back to Iowa and I'd already graduated, but I needed to get like a couple

130
00:06:09,480 --> 00:06:13,280
courses to get into chiropractic college, which is another four year program.

131
00:06:13,280 --> 00:06:14,280
Got it.

132
00:06:14,280 --> 00:06:16,400
And so I go back and knock those out.

133
00:06:16,400 --> 00:06:19,640
And then I moved down to Atlanta and do the chiropractic school.

134
00:06:19,640 --> 00:06:21,400
Um, that was great.

135
00:06:21,400 --> 00:06:24,560
And I learned a ton and I come out, opened up practice one, which turned into me getting

136
00:06:24,560 --> 00:06:28,880
practice two and practice three and four and vertically integrating and then starting to

137
00:06:28,880 --> 00:06:33,240
realize why would I refer this out when I can own this?

138
00:06:33,240 --> 00:06:34,240
Okay.

139
00:06:34,240 --> 00:06:39,360
So it started the, you know, I saw, I brought physical therapists and pain management doctors

140
00:06:39,360 --> 00:06:43,160
and orthopedic doctors and massage and acupuncture and diet and nutrition.

141
00:06:43,160 --> 00:06:47,920
I just kept stacking and vertically integrating and starting opening up clinics around the

142
00:06:47,920 --> 00:06:54,760
state and around other states, Texas, California, Alaska, other places and culminated into a

143
00:06:54,760 --> 00:06:59,000
large orthopedic clinic over by the time I was kind of done with that musculoskeletal

144
00:06:59,000 --> 00:07:05,120
side and then got to a point where it was kind of in managerial mode and I honestly kind

145
00:07:05,120 --> 00:07:06,680
of lost my interest to some degree.

146
00:07:06,680 --> 00:07:08,360
Like I trained everybody really well.

147
00:07:08,360 --> 00:07:09,360
It was running very easily.

148
00:07:09,360 --> 00:07:10,360
It was very efficient.

149
00:07:10,360 --> 00:07:12,840
And whether I went in or didn't go in, didn't matter.

150
00:07:12,840 --> 00:07:13,840
I wasn't seeing patients.

151
00:07:13,840 --> 00:07:14,840
So the challenge was gone.

152
00:07:14,840 --> 00:07:17,000
The challenge removed itself.

153
00:07:17,000 --> 00:07:21,440
And something about me, which is blessing and curse is when the challenge goes away,

154
00:07:21,440 --> 00:07:23,040
the interest goes away and the interest goes away.

155
00:07:23,040 --> 00:07:24,040
I go somewhere else.

156
00:07:24,040 --> 00:07:25,040
Right.

157
00:07:25,040 --> 00:07:26,040
Right.

158
00:07:26,040 --> 00:07:31,680
So the challenge goes away and I thought to myself, okay, I want to go back to doing

159
00:07:31,680 --> 00:07:39,080
coaching because all along this path, I had been doing Ironman races and triathlons and

160
00:07:39,080 --> 00:07:42,040
swimming the English Channel and Alcatraz and doing these other things.

161
00:07:42,040 --> 00:07:46,720
And I found this crucible called SealFit and I went through one of their programs called

162
00:07:46,720 --> 00:07:51,960
Kokoro, which is like a Buds, a Navy Seal, like a Hell Week simulation run by seals.

163
00:07:51,960 --> 00:07:57,560
And it's like three days of no sleeping, you're cold and wet and just beating you down the

164
00:07:57,560 --> 00:07:58,560
whole time.

165
00:07:58,560 --> 00:08:01,880
It's just, listen, I don't recommend it for anybody unless you're like, I want to go

166
00:08:01,880 --> 00:08:02,880
be a seal.

167
00:08:02,880 --> 00:08:06,320
And if you don't want to go be a seal, like don't go do it.

168
00:08:06,320 --> 00:08:10,680
And so I go through that process and I'm going a little bit sideways here, but I go

169
00:08:10,680 --> 00:08:13,720
through that process and they're like, Hey, you know, you did great.

170
00:08:13,720 --> 00:08:19,560
And actually, crazy thing was my main instructor was a guy named Glenn Doherty, which if you

171
00:08:19,560 --> 00:08:23,520
ever seen the movie 13 hours, he was the seal that got blown up on top of the roof.

172
00:08:23,520 --> 00:08:29,560
Like that was my first entry into that world was they called him Bubb and now there's a

173
00:08:29,560 --> 00:08:32,600
big protein company called Bubb's and Sean Lake, my buddy owns.

174
00:08:32,600 --> 00:08:37,480
But yeah, he was my first guy and like really set me on this course and he's like, Hey man,

175
00:08:37,480 --> 00:08:41,320
we gave you the, they gave me the honor man award for the camp and all this stuff.

176
00:08:41,320 --> 00:08:42,920
And I was like, Hey, I'm too old to go be a seal.

177
00:08:42,920 --> 00:08:43,920
It's not really my life.

178
00:08:43,920 --> 00:08:45,440
And they're like, Well, why'd you show up at this thing?

179
00:08:45,440 --> 00:08:47,720
Because at the time that's kind of, it was a feeder program.

180
00:08:47,720 --> 00:08:51,760
And I was like, I just wanted to be around a locker room of like, like minded human

181
00:08:51,760 --> 00:08:59,000
beings because when you leave high level sport or when you leave any sport, you leave a tribe

182
00:08:59,000 --> 00:09:01,760
of humans that were iron sharpens iron.

183
00:09:01,760 --> 00:09:02,760
You're all doing the same thing.

184
00:09:02,760 --> 00:09:03,760
You're very clear.

185
00:09:03,760 --> 00:09:04,760
My style of a lifestyle.

186
00:09:04,760 --> 00:09:05,760
Yeah.

187
00:09:05,760 --> 00:09:08,960
And then all of a sudden you find yourself outside of that lifestyle, but that train

188
00:09:08,960 --> 00:09:09,960
is still going.

189
00:09:09,960 --> 00:09:10,960
You just not on it.

190
00:09:10,960 --> 00:09:12,960
You're still friends with everybody on the train, but you're not on the train anymore.

191
00:09:12,960 --> 00:09:14,120
And you're like, where's my identity?

192
00:09:14,120 --> 00:09:16,240
And I'm kind of missed that brotherhood.

193
00:09:16,240 --> 00:09:19,040
And when that brotherhood goes away, it's hard to find it.

194
00:09:19,040 --> 00:09:21,800
And especially when we can talk about this, I'm sure later on in business, it's hard to

195
00:09:21,800 --> 00:09:22,800
find that brotherhood.

196
00:09:22,800 --> 00:09:23,800
And that's kind of what I created.

197
00:09:23,800 --> 00:09:27,040
And I know we're going there.

198
00:09:27,040 --> 00:09:30,480
So I found it there and they asked me, Hey, you know, if you're not going to be a seal,

199
00:09:30,480 --> 00:09:32,960
we at least come back in a mentor and help out.

200
00:09:32,960 --> 00:09:33,960
And so I do.

201
00:09:33,960 --> 00:09:39,000
And I did that for like 10 years and, you know, ran hundreds of camps around the world,

202
00:09:39,000 --> 00:09:43,760
everything from shooting to fitness camps to just physical crucible swim camps, all

203
00:09:43,760 --> 00:09:46,720
this kind of stuff.

204
00:09:46,720 --> 00:09:47,720
I loved it.

205
00:09:47,720 --> 00:09:52,840
And so when I was done with, you know, the orthopedic and the Cairo stuff side here,

206
00:09:52,840 --> 00:09:54,840
I was like, I'm just going to go into coaching full time.

207
00:09:54,840 --> 00:09:58,640
Like I'll still do the adventures, the stuff we just talked about, but I like, I like working

208
00:09:58,640 --> 00:10:00,120
with individuals.

209
00:10:00,120 --> 00:10:01,120
That's what got me in the chiropractic.

210
00:10:01,120 --> 00:10:02,120
Like what's your problem?

211
00:10:02,120 --> 00:10:07,320
Let's do the solution together and let's, let's find a road forward, right?

212
00:10:07,320 --> 00:10:13,600
And as I go to make that move, my first client is a national publicly traded hospital company.

213
00:10:13,600 --> 00:10:17,760
I'm called American Diction Centers and they call me up and said, Hey man, we got this

214
00:10:17,760 --> 00:10:22,400
hospital in Vegas and it, you know, it's a hundred million dollar hospital revenue producer,

215
00:10:22,400 --> 00:10:26,200
but like the doctors hate the nurses and the nurses won't talk to the case managers and

216
00:10:26,200 --> 00:10:31,360
the case managers are on strike against the social workers and just, just a complete chaos.

217
00:10:31,360 --> 00:10:32,360
Right.

218
00:10:32,360 --> 00:10:34,520
Just absolute toxicity.

219
00:10:34,520 --> 00:10:36,800
And of course I'm like, that's my jam, right?

220
00:10:36,800 --> 00:10:39,320
Cause I'm a systems leadership and programs type of person.

221
00:10:39,320 --> 00:10:41,720
I was like, let's go.

222
00:10:41,720 --> 00:10:46,280
But halfway through our like conversation about taking on a consulting role to coach

223
00:10:46,280 --> 00:10:51,680
them, you know, the owner just goes of the whole company goes, well, can you just be

224
00:10:51,680 --> 00:10:52,920
the CEO of this hospital?

225
00:10:52,920 --> 00:10:57,720
And I was like, well, let's start with, I don't know anything about behavioral health

226
00:10:57,720 --> 00:10:58,720
and addiction.

227
00:10:58,720 --> 00:11:00,480
This is a behavioral health addiction hospital.

228
00:11:00,480 --> 00:11:06,280
I know everything about, you know, musculoskeletal and go through like feet, knees, back, toes,

229
00:11:06,280 --> 00:11:08,120
legs, shoulders, like all that stuff.

230
00:11:08,120 --> 00:11:12,640
But you're talking about like the mind, I was still stuck in the same stigma as most

231
00:11:12,640 --> 00:11:16,200
people are that, you know, if you're depressed to be happy and if you're an addict, just

232
00:11:16,200 --> 00:11:18,600
stop drinking and the problem goes away.

233
00:11:18,600 --> 00:11:19,600
I've since learned different.

234
00:11:19,600 --> 00:11:22,880
So anybody listening that caught that like it's different, I know.

235
00:11:22,880 --> 00:11:25,120
Trust me, I know.

236
00:11:25,120 --> 00:11:26,800
So I step in and say, Hey, man, I've never done this.

237
00:11:26,800 --> 00:11:29,600
And it seems like a heck of a challenge.

238
00:11:29,600 --> 00:11:30,600
Let's go.

239
00:11:30,600 --> 00:11:34,760
Like I'll be a CEO of big public who traded company and let's go do this.

240
00:11:34,760 --> 00:11:41,760
And what I didn't know stepping into it was they were embarking upon starting chapter 11

241
00:11:41,760 --> 00:11:42,760
bankruptcy filings.

242
00:11:42,760 --> 00:11:43,760
Oh, wow.

243
00:11:43,760 --> 00:11:48,080
They were in debt, not having not paid vendors and you know, I can go on and on air all the

244
00:11:48,080 --> 00:11:52,960
dirty laundry, but basically they were, they had already gone off the cliff and there was

245
00:11:52,960 --> 00:11:55,720
like a fingernail holding it back up.

246
00:11:55,720 --> 00:12:00,280
So, so I enter this situation as, Oh, this is going to be great, like great for me and

247
00:12:00,280 --> 00:12:01,600
I'm going to learn.

248
00:12:01,600 --> 00:12:03,960
And I realized like, well, the learning curve doesn't exist.

249
00:12:03,960 --> 00:12:06,840
Like you have to save this as of like today.

250
00:12:06,840 --> 00:12:08,640
Holy cow.

251
00:12:08,640 --> 00:12:12,280
And this is, but this is, this is a great, this is probably one of my greatest leadership

252
00:12:12,280 --> 00:12:14,760
lessons I'm about to drop right here.

253
00:12:14,760 --> 00:12:23,120
So, so I go in CEO, three piece suit, you know, look, look in the part of a hospital administrator

254
00:12:23,120 --> 00:12:28,080
and I go in the first day on the job and to tell you what it was all about is I walk in

255
00:12:28,080 --> 00:12:32,280
the first day and I go to the front desk and they're like, can we help you?

256
00:12:32,280 --> 00:12:36,480
And I was like, well, I think I'm the new CEO here, you know, and they're like, Oh,

257
00:12:36,480 --> 00:12:40,400
well, we didn't even know we had one, you know, like it was just such a chaotic and

258
00:12:40,400 --> 00:12:44,000
the HR lady shows me my room or whatever.

259
00:12:44,000 --> 00:12:49,240
And so I don't know anybody, a couple of hundred staff members that I don't know anybody, a

260
00:12:49,240 --> 00:12:51,600
couple hundred patients.

261
00:12:51,600 --> 00:12:52,600
So I'm like, I'm going to go walk around.

262
00:12:52,600 --> 00:12:53,600
Like I've never been to this facility.

263
00:12:53,600 --> 00:12:54,600
I'm going to check it out.

264
00:12:54,600 --> 00:12:55,600
And I'm walking around.

265
00:12:55,600 --> 00:12:57,320
I'm like, man, it's really just dirty.

266
00:12:57,320 --> 00:13:01,280
Like it's just cigarette butts, like an addiction hospital is a lot of people smoke just cigarettes

267
00:13:01,280 --> 00:13:03,200
everywhere.

268
00:13:03,200 --> 00:13:06,760
And so I asked somebody, I go, Hey, that's a lot of trash everywhere.

269
00:13:06,760 --> 00:13:09,600
And they're like, Oh, that's just how it kind of always is, you know, we stopped paying

270
00:13:09,600 --> 00:13:13,920
the vendors a while ago and now they won't come out and pick up the trash or whatever.

271
00:13:13,920 --> 00:13:14,920
Okay.

272
00:13:14,920 --> 00:13:16,680
Good copy.

273
00:13:16,680 --> 00:13:19,160
So I come in the next day, I'm still trying to impress everybody.

274
00:13:19,160 --> 00:13:23,000
So it's the one of the few times you're going to find me in a suit in a tie.

275
00:13:23,000 --> 00:13:27,800
And I walk in and I walk right past my desk and I go right into the janitorial closet

276
00:13:27,800 --> 00:13:31,160
and grab a bag and gloves and I walk right back out the front door.

277
00:13:31,160 --> 00:13:35,440
You know, talk to anybody because I don't know anybody yet and just start picking up

278
00:13:35,440 --> 00:13:36,440
trash.

279
00:13:36,440 --> 00:13:37,440
Didn't say anything.

280
00:13:37,440 --> 00:13:40,240
Just start picking up cigarette butts.

281
00:13:40,240 --> 00:13:47,360
And unbeknownst to me, the previous CEO who was fired to make room for me drives by and

282
00:13:47,360 --> 00:13:54,000
pulls his camera out and takes pictures and then texts it to the entirety of the staff

283
00:13:54,000 --> 00:13:55,080
at this hospital.

284
00:13:55,080 --> 00:14:00,240
Matt, you guys are so bad and times are so horrible.

285
00:14:00,240 --> 00:14:05,800
And I'm so glad I left your sinking ship, your CEO's out picking up trash.

286
00:14:05,800 --> 00:14:09,920
Like that's how terrible you guys are is that look at you.

287
00:14:09,920 --> 00:14:12,120
You got this new CEO is an idiot.

288
00:14:12,120 --> 00:14:14,360
He's out there picking up trash.

289
00:14:14,360 --> 00:14:17,440
I didn't know any of this is happening.

290
00:14:17,440 --> 00:14:22,120
The next day I come back in and there's a line to get to my door.

291
00:14:22,120 --> 00:14:25,080
Oh, people want to meet me.

292
00:14:25,080 --> 00:14:30,960
And they were lined up to say like, I will follow you and I was like, why is that?

293
00:14:30,960 --> 00:14:32,280
Like I don't, you don't even know each other.

294
00:14:32,280 --> 00:14:35,200
And they're like, because you didn't come in and tell anybody what to do.

295
00:14:35,200 --> 00:14:37,720
Just came in and start doing the things that needed to get done.

296
00:14:37,720 --> 00:14:40,960
And you didn't tell other people to do it, which you absolutely in your position could

297
00:14:40,960 --> 00:14:41,960
do.

298
00:14:41,960 --> 00:14:43,800
You start doing it.

299
00:14:43,800 --> 00:14:50,000
And the best thing that that other guy did when he left was sending that back to everybody

300
00:14:50,000 --> 00:14:56,480
because immediately people want to follow somebody that is going to do what they're

301
00:14:56,480 --> 00:14:57,480
asking others to do.

302
00:14:57,480 --> 00:15:02,280
Like don't ask somebody to do something that you're not willing to do yourself.

303
00:15:02,280 --> 00:15:07,280
And lead by example, not by verbal barf, right?

304
00:15:07,280 --> 00:15:12,080
So the best buy and I ever got in any leadership position was when I went outside and picked

305
00:15:12,080 --> 00:15:16,480
up trash and didn't say anything to anybody and it got back to all of them and it had exactly

306
00:15:16,480 --> 00:15:20,920
the opposite effect that I think that this previous guy thought was going to happen.

307
00:15:20,920 --> 00:15:23,240
They were like, we can get behind this guy.

308
00:15:23,240 --> 00:15:28,680
And as a result of that, I had their ear and buy in from like basically day one, we put

309
00:15:28,680 --> 00:15:33,400
some systems in place and some checks and balances, mended some fences, basically brought

310
00:15:33,400 --> 00:15:38,760
some communication patterns back together, got rid of the toxicity and turn the corner,

311
00:15:38,760 --> 00:15:39,760
right?

312
00:15:39,760 --> 00:15:42,400
And as we're turning the corner, we're like, man, we're moving away from bankruptcy and

313
00:15:42,400 --> 00:15:43,400
this is amazing.

314
00:15:43,400 --> 00:15:45,840
We're turning a profit and everybody's happy and their jobs are secure and everything's

315
00:15:45,840 --> 00:15:46,840
going well.

316
00:15:46,840 --> 00:15:49,880
COVID is like, check this out.

317
00:15:49,880 --> 00:15:50,880
Right?

318
00:15:50,880 --> 00:15:51,880
Oh my gosh.

319
00:15:51,880 --> 00:15:54,360
So COVID comes in and like goes, go boom.

320
00:15:54,360 --> 00:15:58,720
And the, you know, the state comes in and says, you guys are the biggest hospital in

321
00:15:58,720 --> 00:15:59,720
town.

322
00:15:59,720 --> 00:16:02,400
So we're going to learn how to do this COVID thing on your facility.

323
00:16:02,400 --> 00:16:06,040
So let's start by like just locking all the doors and putting everybody in quarantine.

324
00:16:06,040 --> 00:16:10,440
And we're like, yeah, that's not how like a hospital like this, you want to take people

325
00:16:10,440 --> 00:16:12,280
things, adding depression and locking them in.

326
00:16:12,280 --> 00:16:13,280
Yeah.

327
00:16:13,280 --> 00:16:20,800
So how bad of an idea that is so all in as much to say and to speed the story along.

328
00:16:20,800 --> 00:16:22,460
Things go very well.

329
00:16:22,460 --> 00:16:26,960
And about four years in, I decide, hey man, I played this game.

330
00:16:26,960 --> 00:16:28,440
It's sort of on autopilot.

331
00:16:28,440 --> 00:16:29,440
I love it.

332
00:16:29,440 --> 00:16:32,560
I love the opportunity, but I want to go back to, I want to go back and I want to start

333
00:16:32,560 --> 00:16:35,120
my coaching.

334
00:16:35,120 --> 00:16:40,320
So I do my resignation thing and give them 90 days and headhunters hear about things

335
00:16:40,320 --> 00:16:43,040
like how, who knows how they hear about it, but they do.

336
00:16:43,040 --> 00:16:48,640
And so they come calling and another company, Acadia Healthcare and a really big one of

337
00:16:48,640 --> 00:16:53,880
their crown jewel hospitals says, Hey, will you, will you come be the CEO of this hospital?

338
00:16:53,880 --> 00:16:57,320
And I was like, well, that's, it's a step up.

339
00:16:57,320 --> 00:16:58,320
It's a bigger platform.

340
00:16:58,320 --> 00:17:00,440
It puts more microphones in my face.

341
00:17:00,440 --> 00:17:03,320
Let's me share my, my passion for helping people more.

342
00:17:03,320 --> 00:17:05,600
Yeah, I'll go do that.

343
00:17:05,600 --> 00:17:07,120
Sounds good.

344
00:17:07,120 --> 00:17:08,120
So I jump on that train.

345
00:17:08,120 --> 00:17:09,640
Well, where they in Vegas too?

346
00:17:09,640 --> 00:17:10,640
No, they're in Arizona.

347
00:17:10,640 --> 00:17:12,640
So it brings me back to Arizona.

348
00:17:12,640 --> 00:17:14,880
So that was the selling point really.

349
00:17:14,880 --> 00:17:17,320
And so I'm like, yeah, I'm going to go do that, right?

350
00:17:17,320 --> 00:17:21,720
Bigger platform, bigger challenge, bigger spotlight, kind of the crown jewel of the

351
00:17:21,720 --> 00:17:25,400
whole $7 billion market cap healthcare system.

352
00:17:25,400 --> 00:17:27,440
Let's go do it.

353
00:17:27,440 --> 00:17:31,680
And so I cruise along there and this is where like life gets interesting.

354
00:17:31,680 --> 00:17:34,320
This is where faction foundation comes from.

355
00:17:34,320 --> 00:17:38,320
I have a really good buddy who had an exit.

356
00:17:38,320 --> 00:17:42,600
He built a company and sold a company and put a considerable like eight figures in his

357
00:17:42,600 --> 00:17:45,840
pocket on hit, on his exit.

358
00:17:45,840 --> 00:17:52,320
And for the first month, he was like, Richie Rich bought every toy, bought like two more

359
00:17:52,320 --> 00:17:56,640
houses and another boat and that, that, that, that, that, that, whatever.

360
00:17:56,640 --> 00:17:58,640
Every time I called him, he's like, man, I'm going here.

361
00:17:58,640 --> 00:17:59,640
We're going to the Bahamas.

362
00:17:59,640 --> 00:18:01,120
And I booked a jet and that, that, that, that, that.

363
00:18:01,120 --> 00:18:02,320
Just living life.

364
00:18:02,320 --> 00:18:05,320
And then a month later, I call him up and like, how you doing?

365
00:18:05,320 --> 00:18:07,800
And he's like, well, I'm miserable.

366
00:18:07,800 --> 00:18:11,240
And I was like, what?

367
00:18:11,240 --> 00:18:16,960
Like, I'm trying to wrap my head around how are you finding misery right now?

368
00:18:16,960 --> 00:18:20,320
And he's like, I have no compass heading.

369
00:18:20,320 --> 00:18:21,780
I have all the money in the world.

370
00:18:21,780 --> 00:18:25,840
I just went and bought all the toys I ever want and I don't have to wake up in the morning

371
00:18:25,840 --> 00:18:26,840
anymore.

372
00:18:26,840 --> 00:18:27,840
I have no purpose.

373
00:18:27,840 --> 00:18:28,840
I don't see a way forward.

374
00:18:28,840 --> 00:18:29,840
I don't know what.

375
00:18:29,840 --> 00:18:36,920
Like I'm, I'm, I'm in a glorious paradise of a harbor with nobody and nothing to do.

376
00:18:36,920 --> 00:18:40,440
And I'm, I'm, I don't know what to do.

377
00:18:40,440 --> 00:18:42,760
So I happened to be going down to Disney World.

378
00:18:42,760 --> 00:18:46,000
My daughter, um, Sadie dances.

379
00:18:46,000 --> 00:18:49,500
She's on the Highland Palm team and they were going to nationals again because they're amazing.

380
00:18:49,500 --> 00:18:52,080
So Heather, my wife and I are we're going, we're going down there for this trip.

381
00:18:52,080 --> 00:18:54,840
And so I say, Hey man, why don't you, why don't you meet me down here?

382
00:18:54,840 --> 00:18:57,000
Dave, why don't you meet me down here and bring your wife and let's hang out.

383
00:18:57,000 --> 00:18:59,480
We'll get a big suite and hang out.

384
00:18:59,480 --> 00:19:01,080
So we do.

385
00:19:01,080 --> 00:19:04,600
And as I'm in between watching Sadie do her dance thing, whatever I'm meeting with, with

386
00:19:04,600 --> 00:19:06,680
Dave and his wife and Heather.

387
00:19:06,680 --> 00:19:12,200
And I go through this like glorious like coaching platform, like totally break everything down,

388
00:19:12,200 --> 00:19:16,480
gets crystal clear and deliver a plan that basically ended up with like a couple main

389
00:19:16,480 --> 00:19:22,400
premises as of number one is you have to start everything by, it has to be passion driven

390
00:19:22,400 --> 00:19:24,440
or it's going to be short lived, like follow your passion.

391
00:19:24,440 --> 00:19:25,800
Number one sounds cliche.

392
00:19:25,800 --> 00:19:31,480
Everybody says that number two is do it with people that you love and people that you want

393
00:19:31,480 --> 00:19:32,480
to be around.

394
00:19:32,480 --> 00:19:36,520
You're in a driver's seat now, follow your passion and do it with people that you love.

395
00:19:36,520 --> 00:19:42,400
And number three is do something that changes the needle, moves the needle, change the game,

396
00:19:42,400 --> 00:19:46,200
impact the world, make the world 1% better than the way you found it, help people do

397
00:19:46,200 --> 00:19:50,440
something that, that enriches society.

398
00:19:50,440 --> 00:19:53,560
And then for him, number four, I said, and if it monetizes great, but if it doesn't,

399
00:19:53,560 --> 00:19:55,060
it doesn't matter.

400
00:19:55,060 --> 00:19:57,400
You have more money than you'll ever spend or could ever give away.

401
00:19:57,400 --> 00:20:00,240
It doesn't matter at this point in time.

402
00:20:00,240 --> 00:20:04,160
Do something passion driven, do it with the people that you love and make the world a

403
00:20:04,160 --> 00:20:05,720
better place.

404
00:20:05,720 --> 00:20:10,200
And what had happened there was he had a perspective shift, right?

405
00:20:10,200 --> 00:20:13,680
So his, his half empty went to half full.

406
00:20:13,680 --> 00:20:18,080
And his, I have all this stuff kind of like, listen, all material things fade away.

407
00:20:18,080 --> 00:20:20,760
If you don't believe me right now, think about what'd you get for your last three birthdays

408
00:20:20,760 --> 00:20:25,000
in a row and everybody listening right now is wondering, okay, now what were your last

409
00:20:25,000 --> 00:20:26,000
three vacations?

410
00:20:26,000 --> 00:20:28,040
You know exactly where you were, who you're with and what you did.

411
00:20:28,040 --> 00:20:31,040
We remember experience, we don't remember things.

412
00:20:31,040 --> 00:20:34,200
So he accumulated a lot of things and then the newness wore off.

413
00:20:34,200 --> 00:20:38,760
And so now we're sitting in this position where, you know, I give him that great advice

414
00:20:38,760 --> 00:20:42,040
and, and, and we get on the plane and I'm flying home and Sadie's flying home with

415
00:20:42,040 --> 00:20:45,520
the team and Heather's sitting next to me and I'm already working, you know, doing

416
00:20:45,520 --> 00:20:50,880
my work for the hospital and got my headphones in and, you know, whatever.

417
00:20:50,880 --> 00:20:53,760
And Heather's trying to talk to me.

418
00:20:53,760 --> 00:20:55,080
I'm a God bless her.

419
00:20:55,080 --> 00:20:58,320
I love her, but like, you know, I'm doing the thing where I pull out one earbud and

420
00:20:58,320 --> 00:20:59,320
I'm like, yeah, half listening.

421
00:20:59,320 --> 00:21:00,320
Okay.

422
00:21:00,320 --> 00:21:01,320
What are you asking me now?

423
00:21:01,320 --> 00:21:02,320
Yes.

424
00:21:02,320 --> 00:21:03,320
The clouds are super beautiful.

425
00:21:03,320 --> 00:21:04,720
I think the plane is going to crash.

426
00:21:04,720 --> 00:21:05,720
Turbulence is normal.

427
00:21:05,720 --> 00:21:06,720
You know, those kind of questions.

428
00:21:06,720 --> 00:21:07,720
My wife's listening.

429
00:21:07,720 --> 00:21:08,720
I'm not the only one.

430
00:21:08,720 --> 00:21:09,720
Yeah.

431
00:21:09,720 --> 00:21:12,080
Like I super love you, but I'm trying to do this, but, uh, oh really?

432
00:21:12,080 --> 00:21:15,880
If you hadn't, if you had to rewall paper in the bathroom, this is what you would use.

433
00:21:15,880 --> 00:21:17,600
Like, oh, that's amazing.

434
00:21:17,600 --> 00:21:19,360
Thanks for, thanks for telling me that.

435
00:21:19,360 --> 00:21:20,560
Yeah, it's a triumphant.

436
00:21:20,560 --> 00:21:22,800
But then she hits me with this.

437
00:21:22,800 --> 00:21:23,960
She goes, man, that was so good.

438
00:21:23,960 --> 00:21:24,960
What you did today.

439
00:21:24,960 --> 00:21:27,120
Like you really shifted him around.

440
00:21:27,120 --> 00:21:30,800
It was because she knows I coach a lot, but she never in the room, she doesn't see it.

441
00:21:30,800 --> 00:21:31,800
Right.

442
00:21:31,800 --> 00:21:35,080
And that was the first time that she sat there and watched like the whole progression soup

443
00:21:35,080 --> 00:21:36,080
to nuts.

444
00:21:36,080 --> 00:21:39,480
And she was just like kind of enamored and impressed and like being nice, being a great

445
00:21:39,480 --> 00:21:40,480
spouse and wife.

446
00:21:40,480 --> 00:21:41,680
And she's like, man, pat me on the back.

447
00:21:41,680 --> 00:21:46,560
And then she's like, so, um, like with everything that you said, like, where's your passion for

448
00:21:46,560 --> 00:21:47,560
what you do?

449
00:21:47,560 --> 00:21:49,880
How would, how would that, how would you answer that?

450
00:21:49,880 --> 00:21:53,200
And my answer was, I went like this, oh, you know, I like my job.

451
00:21:53,200 --> 00:21:56,120
I put my earbud in and I went back to type.

452
00:21:56,120 --> 00:22:01,520
But like that question sat in me in a way that I was like, oh, man, I'm going to be

453
00:22:01,520 --> 00:22:03,320
like, oh man, I ask people all the time.

454
00:22:03,320 --> 00:22:04,400
I break people down all the time.

455
00:22:04,400 --> 00:22:05,520
I tell them what to do all the time.

456
00:22:05,520 --> 00:22:07,960
I listen and advise all the time.

457
00:22:07,960 --> 00:22:12,760
And very infrequently, does anybody ask me these types of questions and much less do

458
00:22:12,760 --> 00:22:18,640
I ask the question that then gets brought back to me to, to examine, right?

459
00:22:18,640 --> 00:22:24,040
So that question comes back to me and I'm sitting with it and I'm like, okay.

460
00:22:24,040 --> 00:22:25,200
And I'm like, you know what?

461
00:22:25,200 --> 00:22:26,920
I'm not passionate about what I do.

462
00:22:26,920 --> 00:22:27,920
I'm comfortable.

463
00:22:27,920 --> 00:22:29,880
They pay me a lot of money.

464
00:22:29,880 --> 00:22:33,160
I have this great title, I'm a CEO, this big public or traded thing.

465
00:22:33,160 --> 00:22:34,840
They put me on stage.

466
00:22:34,840 --> 00:22:36,960
They give me these great titles.

467
00:22:36,960 --> 00:22:38,960
They afford me all these opportunities.

468
00:22:38,960 --> 00:22:41,960
I'm just comfortable.

469
00:22:41,960 --> 00:22:44,440
And I said, well, why would I not be passionate about that?

470
00:22:44,440 --> 00:22:49,240
And I realized that when I got into healthcare is I wanted to do like what we're doing right

471
00:22:49,240 --> 00:22:50,240
now.

472
00:22:50,240 --> 00:22:53,440
I wanted to, one, to speak to you.

473
00:22:53,440 --> 00:22:56,480
I wanted to, I want you to be need and need, glove to glove, like shoulder to shoulder

474
00:22:56,480 --> 00:23:02,240
to somebody and say, Hey, let's look at your individual scenario and let's, let's reverse

475
00:23:02,240 --> 00:23:05,200
engineer where we want to get to, let's figure out problem.

476
00:23:05,200 --> 00:23:08,240
Let's figure out solution and let's figure out the gap, right?

477
00:23:08,240 --> 00:23:11,440
And sometimes that's stuff I can do and sometimes I'm going to refer you to other people that

478
00:23:11,440 --> 00:23:14,480
do this way better than me, which is another great business thing.

479
00:23:14,480 --> 00:23:15,480
Don't do everything for everybody.

480
00:23:15,480 --> 00:23:18,040
Be the guy that refers.

481
00:23:18,040 --> 00:23:24,000
And I realized that as my healthcare career advanced, I went from my passion, which was

482
00:23:24,000 --> 00:23:29,120
like RJ comes in with an issue, I help RJ RJ's wife then comes in because RJ and I have a

483
00:23:29,120 --> 00:23:33,760
trust bond because I helped him honestly and she comes in and I help and I help and I meet

484
00:23:33,760 --> 00:23:36,040
families and I get to, I get satiety.

485
00:23:36,040 --> 00:23:41,400
I get like that spiritual satiety that says, Hey man, you go to bed tonight knowing that

486
00:23:41,400 --> 00:23:43,160
you, you helped people.

487
00:23:43,160 --> 00:23:44,760
You made a difference, right?

488
00:23:44,760 --> 00:23:50,240
Small impact, but like, like it's pebble and a pond.

489
00:23:50,240 --> 00:23:55,280
And by the time I got to the end of my healthcare career, I was exactly the opposite of that.

490
00:23:55,280 --> 00:23:59,600
Like as a CEO of a big healthcare company, I'm never sitting with patients.

491
00:23:59,600 --> 00:24:03,200
I don't even walk in the same halls that you walk.

492
00:24:03,200 --> 00:24:05,560
I don't, they don't want me to have access with you anymore.

493
00:24:05,560 --> 00:24:08,800
They don't want you to be able to get to me, right?

494
00:24:08,800 --> 00:24:11,400
And now I'm serving a different master.

495
00:24:11,400 --> 00:24:12,760
I'm serving the board.

496
00:24:12,760 --> 00:24:18,000
I'm serving shareholders and I start looking at the job like my wins and my bonuses come

497
00:24:18,000 --> 00:24:22,200
from looking at like, well, the patients are spending $10 a day at lunch or the hospital

498
00:24:22,200 --> 00:24:25,200
is to feed them on the PPD price per patient day.

499
00:24:25,200 --> 00:24:30,360
If I can get this to $8, then I can take that $2 per person per day and put it over on this

500
00:24:30,360 --> 00:24:33,160
side of the line and my EBITDA contribution comes up.

501
00:24:33,160 --> 00:24:36,960
And if my EBITDA contribution comes up, then my bonus kicks up.

502
00:24:36,960 --> 00:24:42,520
So I got to a position where for me to be successful meant I was taking from the patient

503
00:24:42,520 --> 00:24:44,020
experience.

504
00:24:44,020 --> 00:24:49,640
For me to be successful meant I was not giving or granting or allowing for raises.

505
00:24:49,640 --> 00:24:53,400
For me to be successful, I wasn't spending a certain amount of capex so I could keep it

506
00:24:53,400 --> 00:24:54,840
on the budget.

507
00:24:54,840 --> 00:24:59,520
So I wasn't, it was almost like I was the, here's why I'm not giving you the raise and

508
00:24:59,520 --> 00:25:03,840
let me, let me play this shell game about, well, yeah, we're going to give it to you.

509
00:25:03,840 --> 00:25:08,200
And if I can, if I can cut resources from the patient that costs money and find a cheaper

510
00:25:08,200 --> 00:25:14,000
way to do it, cheaper drug, cheaper bed, cheaper sheets, like maybe wash the linen.

511
00:25:14,000 --> 00:25:18,520
Once a day instead of twice a day, like all of those things, like this group is happy.

512
00:25:18,520 --> 00:25:21,800
And this is the group who I now work for.

513
00:25:21,800 --> 00:25:25,280
And all of this happens like inside of a week.

514
00:25:25,280 --> 00:25:30,520
And at the end of the week, it's decided, I don't do this anymore.

515
00:25:30,520 --> 00:25:36,080
And they're a great company and we had an amicable separation.

516
00:25:36,080 --> 00:25:40,680
And I just, you know, kind of shook hands, walked out, said, I just don't do this anymore.

517
00:25:40,680 --> 00:25:41,680
I love you.

518
00:25:41,680 --> 00:25:42,680
You're great.

519
00:25:42,680 --> 00:25:43,680
You're amazing.

520
00:25:43,680 --> 00:25:44,680
You're amazing.

521
00:25:44,680 --> 00:25:45,680
I'm like, I'm like, I'm in high five.

522
00:25:45,680 --> 00:25:46,680
This is not me anymore.

523
00:25:46,680 --> 00:25:47,680
And they're, they're cool.

524
00:25:47,680 --> 00:25:48,680
They understood.

525
00:25:48,680 --> 00:25:49,680
Right.

526
00:25:49,680 --> 00:25:50,680
Hey, man, we get it where you're coming from.

527
00:25:50,680 --> 00:25:52,880
And they're, they're, they're amazing.

528
00:25:52,880 --> 00:25:54,220
They backfill like this fast.

529
00:25:54,220 --> 00:25:55,220
No big deal.

530
00:25:55,220 --> 00:25:56,220
Right.

531
00:25:56,220 --> 00:25:57,220
They're amazing.

532
00:25:57,220 --> 00:25:58,220
There's a laundry list of better, probably better talent than me that could fill that

533
00:25:58,220 --> 00:26:01,020
role overnight.

534
00:26:01,020 --> 00:26:03,720
But again, I find myself jumped out of the airplane.

535
00:26:03,720 --> 00:26:04,720
No parachute.

536
00:26:04,720 --> 00:26:05,720
Right.

537
00:26:05,720 --> 00:26:06,720
And so this is really cool.

538
00:26:06,720 --> 00:26:12,140
I have a certain circle of friends that, that I call them and imagine this, like they

539
00:26:12,140 --> 00:26:14,660
They know how much money I was getting paid.

540
00:26:14,660 --> 00:26:17,260
And the titles and all the stuff that go with it.

541
00:26:17,260 --> 00:26:18,700
And I call these guys and go, hey man.

542
00:26:18,700 --> 00:26:19,540
And they're like, dude, what's up?

543
00:26:19,540 --> 00:26:20,360
You calling me in middle day?

544
00:26:20,360 --> 00:26:21,200
It's weird.

545
00:26:21,200 --> 00:26:22,500
I go, yeah, dude, I just walked out.

546
00:26:22,500 --> 00:26:23,660
I'm not doing this job anymore.

547
00:26:23,660 --> 00:26:24,740
It's good my job.

548
00:26:24,740 --> 00:26:26,300
And they were like, awesome.

549
00:26:27,580 --> 00:26:31,380
Like not, oh my gosh, what are you gonna do?

550
00:26:31,380 --> 00:26:33,900
Rethink this, go back, do this, do that.

551
00:26:33,900 --> 00:26:35,940
You know, it was, dude, that's awesome.

552
00:26:35,940 --> 00:26:37,500
Good man, I was wondering when you were gonna do that.

553
00:26:37,500 --> 00:26:38,460
Like what are you gonna do now?

554
00:26:38,460 --> 00:26:41,060
Like just immediately right into,

555
00:26:41,060 --> 00:26:42,860
oh, high five knuckle bump, like cool, that's great.

556
00:26:42,860 --> 00:26:43,700
Like how can I support you?

557
00:26:43,700 --> 00:26:44,540
What are you gonna do?

558
00:26:45,740 --> 00:26:49,660
And that's what brought me to opening up Faction Foundation

559
00:26:49,660 --> 00:26:51,540
and we'll dive into that.

560
00:26:51,540 --> 00:26:54,460
But your producers probably like, hey man,

561
00:26:54,460 --> 00:26:56,580
can you let the host talk for like at least a minute?

562
00:26:56,580 --> 00:26:59,780
So, I'm one of those guys that you're like,

563
00:26:59,780 --> 00:27:00,780
you get this guy going,

564
00:27:00,780 --> 00:27:02,380
you may never get the microphone back.

565
00:27:02,380 --> 00:27:03,820
I listen to them all day.

566
00:27:06,180 --> 00:27:09,060
So no, one amazing story.

567
00:27:09,060 --> 00:27:09,900
I'm just getting caught up.

568
00:27:09,900 --> 00:27:12,460
I don't even know how much time's really passed.

569
00:27:12,460 --> 00:27:14,620
There's just so many things that are popping in my head.

570
00:27:14,620 --> 00:27:16,020
Like, obviously you're running,

571
00:27:16,020 --> 00:27:19,100
you go from the NFL, jump out of a plane,

572
00:27:19,100 --> 00:27:23,260
like we just talked about to this type of lifestyle

573
00:27:23,260 --> 00:27:25,660
that you never even saw yourself in.

574
00:27:25,660 --> 00:27:27,500
One thing I do wanna talk about real quick,

575
00:27:27,500 --> 00:27:30,340
just a backup is when you're talking about passion,

576
00:27:30,340 --> 00:27:33,660
you're recommending to make sure you do something

577
00:27:33,660 --> 00:27:35,780
that you have a passion in.

578
00:27:35,780 --> 00:27:38,100
Some of the people that I've ran into,

579
00:27:38,100 --> 00:27:39,820
and maybe I've ran into this myself,

580
00:27:39,820 --> 00:27:40,860
if I actually look back,

581
00:27:40,860 --> 00:27:44,540
but sometimes to get started,

582
00:27:44,540 --> 00:27:45,820
people are really focused like,

583
00:27:45,820 --> 00:27:46,820
hey, what do I wanna do?

584
00:27:46,820 --> 00:27:47,740
What's a passion?

585
00:27:47,740 --> 00:27:52,740
And they focus on doing their passion more than actually,

586
00:27:53,220 --> 00:27:54,060
how do I put this?

587
00:27:54,060 --> 00:27:55,420
I might be saying this wrong.

588
00:27:56,620 --> 00:28:00,100
Can a business or entrepreneur do something

589
00:28:00,100 --> 00:28:04,100
that's a stepping stone to his passion without,

590
00:28:06,300 --> 00:28:08,500
I might have to back this up.

591
00:28:08,500 --> 00:28:11,860
I think you're talking about efficiency versus effectiveness.

592
00:28:11,860 --> 00:28:16,660
And I can be very efficient at chasing passion

593
00:28:16,660 --> 00:28:19,300
and not effective at monetizing it.

594
00:28:19,300 --> 00:28:21,660
And so you have a lot of entrepreneurs

595
00:28:21,660 --> 00:28:23,820
that go down this road of saying,

596
00:28:23,820 --> 00:28:25,220
man, I really love this.

597
00:28:25,220 --> 00:28:28,060
And if I just pour passion into this, it's going to work.

598
00:28:28,060 --> 00:28:30,140
Got it, yep, thank you.

599
00:28:30,140 --> 00:28:32,660
Yeah, and so I'll keep going down that road,

600
00:28:32,660 --> 00:28:33,620
if you want me to.

601
00:28:33,620 --> 00:28:34,460
No, yes, please.

602
00:28:34,460 --> 00:28:36,260
Because the biggest thing is,

603
00:28:36,260 --> 00:28:38,580
for me, we're in construction, right?

604
00:28:38,580 --> 00:28:40,300
Construction is not my passion.

605
00:28:40,300 --> 00:28:42,380
So my passion is entrepreneurship.

606
00:28:42,380 --> 00:28:43,220
It's helping people,

607
00:28:43,220 --> 00:28:44,580
it's seeing things come to life.

608
00:28:44,580 --> 00:28:46,100
And part of the construction is great

609
00:28:46,100 --> 00:28:48,180
when I get to see a project from start,

610
00:28:48,180 --> 00:28:49,460
figure everything out, how to do it,

611
00:28:49,460 --> 00:28:50,620
and then we get the final product.

612
00:28:50,620 --> 00:28:52,620
It's like, masterpiece, amazing.

613
00:28:52,620 --> 00:28:54,620
I love that, but the construction isn't really the passion,

614
00:28:54,620 --> 00:28:55,860
it's entrepreneurship.

615
00:28:55,860 --> 00:28:57,220
And I think one of the biggest questions,

616
00:28:57,220 --> 00:28:58,740
I know one of the biggest questions we get is like,

617
00:28:58,740 --> 00:29:01,260
hey, well, what if, what I need to do right now,

618
00:29:01,260 --> 00:29:03,500
what if my resources are giving me right now,

619
00:29:03,500 --> 00:29:04,900
the opportunities I have right now

620
00:29:04,900 --> 00:29:06,180
isn't necessarily my passion,

621
00:29:06,180 --> 00:29:07,340
is that still the right route?

622
00:29:07,340 --> 00:29:08,900
Can I turn it into a passion,

623
00:29:08,900 --> 00:29:11,780
or is it a stepping stone to actually get what I need

624
00:29:11,780 --> 00:29:14,860
to actually make my passion what I do for a living?

625
00:29:14,860 --> 00:29:16,780
That's, I guess that's where I was going with that.

626
00:29:16,780 --> 00:29:17,620
So.

627
00:29:17,620 --> 00:29:19,780
So great, great question, huge question.

628
00:29:19,780 --> 00:29:22,500
We could run like a five part series on that, right?

629
00:29:22,500 --> 00:29:24,860
And it kind of depends on who you are,

630
00:29:24,860 --> 00:29:26,820
what your chops are, and what your experience level is.

631
00:29:26,820 --> 00:29:29,700
So you have, you've stood up

632
00:29:29,700 --> 00:29:31,260
construction company to do very well.

633
00:29:31,260 --> 00:29:33,860
You have a great reputation, everybody knows who you are.

634
00:29:33,860 --> 00:29:36,340
You have your sign on the front of a big street.

635
00:29:36,340 --> 00:29:38,020
You have a lot of jobs, you're probably,

636
00:29:38,020 --> 00:29:41,380
you know, you're months out if anything, I'm guessing.

637
00:29:42,340 --> 00:29:46,900
That affords you to be able to put more efforts

638
00:29:46,900 --> 00:29:50,380
towards your passion because you still have to play

639
00:29:50,380 --> 00:29:52,020
in reality, right?

640
00:29:52,020 --> 00:29:56,460
Like if my passion was painting rainbows on street signs,

641
00:29:57,380 --> 00:30:00,100
awesome, how you monetize.

642
00:30:00,100 --> 00:30:02,860
And if you don't have a path forward to immediately monetize,

643
00:30:02,860 --> 00:30:05,420
and that's your only source of revenue,

644
00:30:05,420 --> 00:30:07,780
where's your burn coming on the other side?

645
00:30:07,780 --> 00:30:12,460
So sometimes your passion might be rainbows on street signs,

646
00:30:12,460 --> 00:30:15,300
but you got to flip burgers to make ends meet.

647
00:30:15,300 --> 00:30:16,820
And you're just gonna have to do that.

648
00:30:16,820 --> 00:30:18,980
And what a lot of people don't understand

649
00:30:18,980 --> 00:30:21,220
about the entrepreneurial side of the world

650
00:30:21,220 --> 00:30:24,420
is the risk reward of being an entrepreneur

651
00:30:24,420 --> 00:30:27,420
versus a W2 employee is more,

652
00:30:27,420 --> 00:30:29,860
the gap is bigger than most people think.

653
00:30:29,860 --> 00:30:31,740
Like everybody's like, oh, I'm gonna go into business

654
00:30:31,740 --> 00:30:34,340
for myself, I'm like, okay, well, why is that?

655
00:30:34,340 --> 00:30:35,620
They're like, because I wanna set my own hours,

656
00:30:35,620 --> 00:30:37,540
I go, well, time out, let me tell you what this means.

657
00:30:37,540 --> 00:30:39,420
If you go into business for yourself,

658
00:30:39,420 --> 00:30:41,980
your hours are now, all of them.

659
00:30:41,980 --> 00:30:44,580
It is all of them, it is as you fall asleep at night,

660
00:30:44,580 --> 00:30:46,020
it is as you wake up at night,

661
00:30:46,020 --> 00:30:47,820
it is Monday through Monday.

662
00:30:47,820 --> 00:30:49,420
There is no Saturday, there is no Sunday,

663
00:30:49,420 --> 00:30:51,580
you may not go to work that day,

664
00:30:51,580 --> 00:30:55,580
but you're processing all day, all the time.

665
00:30:55,580 --> 00:30:57,420
You get to set your own hours,

666
00:30:57,420 --> 00:30:59,020
but you're responsible for your own paycheck,

667
00:30:59,020 --> 00:31:01,580
you don't get to phone it in and sit behind a computer

668
00:31:01,580 --> 00:31:03,620
and play pretend and play Facebook

669
00:31:03,620 --> 00:31:05,220
and when the boss walks by,

670
00:31:05,220 --> 00:31:07,220
like switch the screens real quick

671
00:31:07,220 --> 00:31:09,460
or drive around and do like fake sales calls,

672
00:31:09,460 --> 00:31:12,300
like fake sales calls for an entrepreneur don't work

673
00:31:12,300 --> 00:31:13,860
because it doesn't pay the bills.

674
00:31:13,860 --> 00:31:17,580
So what I have found to be successful,

675
00:31:17,580 --> 00:31:22,580
and if I'm going towards faction is I found success in life

676
00:31:22,800 --> 00:31:25,300
by using mentors and coaches.

677
00:31:25,300 --> 00:31:26,620
And I'll start from early on.

678
00:31:26,620 --> 00:31:28,460
So my father passed away when I was seven years old,

679
00:31:28,460 --> 00:31:30,280
I was the oldest boy in the house

680
00:31:30,280 --> 00:31:33,780
and it was kind of like, if you want it, figure it out.

681
00:31:33,780 --> 00:31:34,740
You want to do skateboard?

682
00:31:34,740 --> 00:31:36,940
Yeah, they cost a hundred bucks.

683
00:31:36,940 --> 00:31:37,780
You got a hundred bucks?

684
00:31:37,780 --> 00:31:38,740
No, okay, what are you gonna do?

685
00:31:38,740 --> 00:31:39,540
Well, I'm gonna get a paper out.

686
00:31:39,540 --> 00:31:43,700
And so I figured out early on, like if this, then that.

687
00:31:43,700 --> 00:31:46,940
And I was lucky that I had a series of strong mentors

688
00:31:46,940 --> 00:31:48,620
in my life that were like,

689
00:31:48,620 --> 00:31:50,140
hey, you have enough athletic potential,

690
00:31:50,140 --> 00:31:51,180
like let's put you on this team,

691
00:31:51,180 --> 00:31:52,020
let's put you on this team.

692
00:31:52,020 --> 00:31:53,340
Hey, I'm gonna recommend you come over here.

693
00:31:53,340 --> 00:31:55,180
Let me show you, let me train you.

694
00:31:55,180 --> 00:31:58,480
I had individuals, Gary Shires, my next door neighbor,

695
00:31:58,480 --> 00:32:01,060
took me on and said, hey, I was a former track guy

696
00:32:01,060 --> 00:32:02,940
in college and I see a lot in you.

697
00:32:02,940 --> 00:32:03,860
Let me pour into you.

698
00:32:03,860 --> 00:32:05,780
So after track practice, I'll work with you for free

699
00:32:05,780 --> 00:32:07,220
I don't have any money.

700
00:32:07,220 --> 00:32:10,580
And with his extra training, I was able to be like

701
00:32:10,580 --> 00:32:13,540
an all state, you know, scholarship level player,

702
00:32:13,540 --> 00:32:14,860
which opened the door for me to say,

703
00:32:14,860 --> 00:32:17,420
oh, I'm like, I'm a real, I have a talent here.

704
00:32:19,220 --> 00:32:20,780
A guy, my mom was dating at the time,

705
00:32:20,780 --> 00:32:22,060
became our high school football coach.

706
00:32:22,060 --> 00:32:24,420
Super weird thing to do, right?

707
00:32:24,420 --> 00:32:26,100
And he's like, let's work extra time

708
00:32:26,100 --> 00:32:29,220
because if you can get this skill and this skill up higher,

709
00:32:29,220 --> 00:32:30,940
you can get a scholarship.

710
00:32:30,940 --> 00:32:31,780
We do that.

711
00:32:31,780 --> 00:32:33,020
I go on and get my scholarship.

712
00:32:33,020 --> 00:32:34,300
I go to a junior college.

713
00:32:35,560 --> 00:32:37,500
I'm at the junior college and after my first year,

714
00:32:37,500 --> 00:32:39,740
the coach leaves and goes to another school

715
00:32:39,740 --> 00:32:42,740
and a new coach comes in and the previous coach said,

716
00:32:42,740 --> 00:32:43,940
hey, follow me over to this other school,

717
00:32:43,940 --> 00:32:45,660
small school out in New Mexico.

718
00:32:45,660 --> 00:32:47,500
A great opportunity, super appreciative.

719
00:32:47,500 --> 00:32:49,580
And he goes, if you work a little harder,

720
00:32:49,580 --> 00:32:52,180
I'll get you a scholarship to Big 10 Pack 10 SEC.

721
00:32:52,180 --> 00:32:53,940
You have that potential.

722
00:32:53,940 --> 00:32:55,100
So I said, I'm gonna do that.

723
00:32:55,100 --> 00:32:58,860
So I pour in, then I go to the University of Iowa.

724
00:32:58,860 --> 00:33:00,580
And I do my things there and I graduate

725
00:33:00,580 --> 00:33:03,940
and I didn't truly intend on going to the NFL afterwards.

726
00:33:03,940 --> 00:33:06,100
I mean, for people that think, hey, I'm gonna go to the NFL.

727
00:33:06,100 --> 00:33:07,620
Like, let me remind you this.

728
00:33:07,620 --> 00:33:10,820
There's like 1500 active players in the NFL

729
00:33:10,820 --> 00:33:13,860
and all of the positions are taken right now.

730
00:33:13,860 --> 00:33:16,860
And for you to get in means you have to move somebody

731
00:33:16,860 --> 00:33:17,700
out of the NFL.

732
00:33:17,700 --> 00:33:19,740
There's no new jobs to open up, right?

733
00:33:19,740 --> 00:33:23,100
Like every roster spot is filled right now.

734
00:33:23,100 --> 00:33:25,100
And for you to get into it on a team,

735
00:33:25,100 --> 00:33:26,180
it means that you have to be good enough

736
00:33:26,180 --> 00:33:27,740
to kick somebody out of the league

737
00:33:27,740 --> 00:33:29,420
to make a spot for you, right?

738
00:33:29,420 --> 00:33:30,260
Weird, weird thing.

739
00:33:30,260 --> 00:33:31,100
Like-

740
00:33:31,100 --> 00:33:31,940
Yeah, I did.

741
00:33:31,940 --> 00:33:32,760
Never thought of it that way.

742
00:33:32,760 --> 00:33:33,860
Yeah, and there's only 1500 spots.

743
00:33:33,860 --> 00:33:36,340
Like that's the freshman class at Highland High School

744
00:33:36,340 --> 00:33:37,340
in the world, right?

745
00:33:37,340 --> 00:33:38,300
It's not a lot.

746
00:33:39,620 --> 00:33:41,420
So I go through college and I was like,

747
00:33:41,420 --> 00:33:43,540
yeah, you know, if the NFL happens great,

748
00:33:43,540 --> 00:33:46,260
but like it wasn't my absolute pipe dream.

749
00:33:46,260 --> 00:33:49,860
And Chuck Long, guy that was second in the Heisman trophy,

750
00:33:49,860 --> 00:33:53,500
running up to Bo Jackson calls me up and goes, hey man,

751
00:33:53,500 --> 00:33:55,340
you're gonna regret it if you don't run for these guys

752
00:33:55,340 --> 00:33:56,180
and blah, blah, blah, whatever.

753
00:33:56,180 --> 00:33:58,340
You please come back and run for these teams

754
00:33:58,340 --> 00:34:00,020
that have coming in on pro day and all this stuff.

755
00:34:00,020 --> 00:34:00,860
And I say, okay.

756
00:34:00,860 --> 00:34:02,580
And then I go back and then Detroit's like,

757
00:34:02,580 --> 00:34:04,100
hey, we're gonna take you.

758
00:34:04,100 --> 00:34:07,740
And I go to Detroit and the guy pulls me aside and says,

759
00:34:07,740 --> 00:34:10,260
hey, our starting tight ends are all like 6'6".

760
00:34:10,260 --> 00:34:12,860
You're barely 6'3".

761
00:34:12,860 --> 00:34:13,700
If you wanna make this team,

762
00:34:13,700 --> 00:34:15,340
you really gotta dial it in on special teams.

763
00:34:15,340 --> 00:34:17,220
Let me show you how to do that.

764
00:34:17,220 --> 00:34:19,180
So I make the team as a tight end,

765
00:34:19,180 --> 00:34:21,020
but basically as a special teams player.

766
00:34:22,780 --> 00:34:25,460
And then, you know, then I go and break my neck.

767
00:34:25,460 --> 00:34:26,540
And then the surgeon is like,

768
00:34:26,540 --> 00:34:27,900
hey man, you should check out chiropractic.

769
00:34:27,900 --> 00:34:29,780
And then I go to chiropractic and I go to this guy's office

770
00:34:29,780 --> 00:34:30,780
and he's like, hey man, you should go to school

771
00:34:30,780 --> 00:34:31,620
and be a chiropractor.

772
00:34:31,620 --> 00:34:36,100
So I've had a series of mentors that when it's right,

773
00:34:36,100 --> 00:34:39,260
they showed up and my advice to anybody

774
00:34:39,260 --> 00:34:41,700
in entrepreneurship in any capacity.

775
00:34:41,700 --> 00:34:44,540
And at every level from absolute beginner to like,

776
00:34:44,540 --> 00:34:46,780
I'm an eight or nine figure guy,

777
00:34:46,780 --> 00:34:49,900
is don't be above coaching.

778
00:34:49,900 --> 00:34:52,300
Because if you're, and I've talked to a couple of people

779
00:34:52,300 --> 00:34:57,300
who look at professional development clubs or coaching,

780
00:34:57,580 --> 00:34:58,780
I call mine a pro dev club,

781
00:34:58,780 --> 00:35:00,140
because it just is a cool name.

782
00:35:00,140 --> 00:35:01,980
Like I don't do life coaching.

783
00:35:01,980 --> 00:35:05,340
So I think life coaching is weird sounding

784
00:35:05,340 --> 00:35:07,540
or professional development group.

785
00:35:07,540 --> 00:35:09,660
And the network that I have is amazing.

786
00:35:09,660 --> 00:35:13,580
But when you say I'm above coaching,

787
00:35:13,580 --> 00:35:16,740
well, let me tell you like what circle you're not in.

788
00:35:16,740 --> 00:35:19,220
Every guy in SEAL team six has a coach.

789
00:35:19,220 --> 00:35:21,340
Everybody in the NBA, NFL, Major League Baseball

790
00:35:21,340 --> 00:35:22,940
has a coach, Michael Jordan has a coach,

791
00:35:22,940 --> 00:35:24,460
LeBron James has a coach.

792
00:35:24,460 --> 00:35:27,380
If you're in Jiu-Jitsu, Gordon Ryan has a coach.

793
00:35:27,380 --> 00:35:28,860
Taylor Swift, if you're a Taylor Swift fan,

794
00:35:28,860 --> 00:35:30,540
has a singing coach.

795
00:35:30,540 --> 00:35:32,940
So when you get to where you're like,

796
00:35:32,940 --> 00:35:35,420
oh, I don't need a coach, I'm just gonna go grid it out.

797
00:35:35,420 --> 00:35:38,140
Well, you're going off on your own

798
00:35:38,140 --> 00:35:39,180
and like good luck, right?

799
00:35:39,180 --> 00:35:40,020
Good luck, right?

800
00:35:40,020 --> 00:35:41,820
I hope it works out.

801
00:35:41,820 --> 00:35:44,420
Sometimes it does, most of the times it doesn't.

802
00:35:44,420 --> 00:35:49,140
So I was fortunate enough to have enough mentors

803
00:35:49,140 --> 00:35:51,540
and coaches stack up for me

804
00:35:51,540 --> 00:35:53,460
because I was always looking for that.

805
00:35:53,460 --> 00:35:56,700
That it just, it took me one step to a next step

806
00:35:56,700 --> 00:35:58,060
to the next step to the next step.

807
00:35:58,060 --> 00:36:00,860
So I spent basically from the time I was seven,

808
00:36:00,860 --> 00:36:02,060
we didn't have money for babysitters.

809
00:36:02,060 --> 00:36:04,140
So my mom would enroll me in like two baseball teams

810
00:36:04,140 --> 00:36:05,700
and a soccer team, like all at the same time.

811
00:36:05,700 --> 00:36:06,540
I was a babysitter.

812
00:36:06,540 --> 00:36:09,740
So I was like baseball three, baseball five, soccer at seven.

813
00:36:09,740 --> 00:36:10,900
You know?

814
00:36:10,900 --> 00:36:12,140
And it was a different time.

815
00:36:12,140 --> 00:36:12,980
We had to ride our bikes.

816
00:36:12,980 --> 00:36:15,020
We were gonna get car rides to practices.

817
00:36:16,100 --> 00:36:19,380
And it's from that being coached my whole life

818
00:36:19,380 --> 00:36:21,940
and then pivoting and then going through,

819
00:36:21,940 --> 00:36:23,420
okay, now I'm a doctor

820
00:36:23,420 --> 00:36:25,540
and now I'm building entrepreneurial businesses

821
00:36:25,540 --> 00:36:27,900
and scaling businesses and exiting

822
00:36:27,900 --> 00:36:31,140
and then evolving into like an administrator

823
00:36:31,140 --> 00:36:34,980
and evolving into like CEOs of like large scale hospitals

824
00:36:34,980 --> 00:36:36,340
that I'm like, hey man, I've seen coaching

825
00:36:36,340 --> 00:36:39,020
and training and leadership from all sides.

826
00:36:39,020 --> 00:36:40,860
Like I'm running SEALFIT camps

827
00:36:40,860 --> 00:36:43,340
and running Spartan seven shooting camps

828
00:36:43,340 --> 00:36:45,860
and doing my own triathlon clubs.

829
00:36:45,860 --> 00:36:48,460
And I've done 50 something triathlons, you know?

830
00:36:48,460 --> 00:36:49,980
Like I just done a lot of stuff.

831
00:36:49,980 --> 00:36:52,220
I'm currently, I'm still a Jiu Jitsu instructor.

832
00:36:52,220 --> 00:36:53,300
I roll four nights a week.

833
00:36:53,300 --> 00:36:54,380
That's why this isn't herpes.

834
00:36:54,380 --> 00:36:56,700
I have like some guy put his tooth in my forehead

835
00:36:56,700 --> 00:36:57,540
two days ago.

836
00:36:57,540 --> 00:36:59,340
She's what it is.

837
00:36:59,340 --> 00:37:04,340
But yeah, so I'm a huge proponent of following coaches

838
00:37:06,700 --> 00:37:09,020
that have a proven track record.

839
00:37:09,020 --> 00:37:14,020
Like listen, when you go hiking, you follow a path, right?

840
00:37:16,300 --> 00:37:19,300
You don't just arbitrarily say, I'm gonna go north.

841
00:37:19,300 --> 00:37:23,100
Like if you were gonna drive from here to New York,

842
00:37:23,100 --> 00:37:25,220
you wouldn't say to yourself, New York is East,

843
00:37:25,220 --> 00:37:27,420
I'm gonna get in my car and blindly head East

844
00:37:27,420 --> 00:37:29,380
and hope I hit New York.

845
00:37:29,380 --> 00:37:30,380
You're gonna Google maps

846
00:37:30,380 --> 00:37:31,940
and you're gonna know exactly where your turns,

847
00:37:31,940 --> 00:37:33,620
where your stops, where your hotels,

848
00:37:33,620 --> 00:37:34,460
where you're gonna get to

849
00:37:34,460 --> 00:37:35,300
and how long it's gonna take

850
00:37:35,300 --> 00:37:36,620
and how you're gonna get there.

851
00:37:36,620 --> 00:37:38,660
And an effective coach is that same person

852
00:37:38,660 --> 00:37:41,380
like they're gonna look, hey, what do you wanna do RJ?

853
00:37:41,380 --> 00:37:42,580
How I wanna open this construction company?

854
00:37:42,580 --> 00:37:44,220
Okay, cool, what's your experience?

855
00:37:44,220 --> 00:37:45,860
What does it look like in six months of your year?

856
00:37:45,860 --> 00:37:48,100
Okay, let's reverse engineer that back

857
00:37:48,100 --> 00:37:50,100
and then we can start to lay out the steps

858
00:37:50,100 --> 00:37:52,260
or run a marathon or anything else, same thing.

859
00:37:52,260 --> 00:37:53,660
Yeah, and so I mean, this is gonna take us

860
00:37:53,660 --> 00:37:54,900
right into the Faction Foundation.

861
00:37:54,900 --> 00:37:55,740
Yeah.

862
00:37:55,740 --> 00:37:57,140
So one of the biggest things I've seen

863
00:37:57,140 --> 00:37:59,260
and I've experienced this myself is,

864
00:37:59,260 --> 00:38:00,580
and I guess I can get your opinion is

865
00:38:00,580 --> 00:38:02,980
when people are looking for mentors and or coaches,

866
00:38:02,980 --> 00:38:04,820
which they're one and the same,

867
00:38:04,820 --> 00:38:06,300
what should they be looking for?

868
00:38:06,300 --> 00:38:07,140
Like what do you look for

869
00:38:07,140 --> 00:38:08,380
when you're looking for a mentor?

870
00:38:08,380 --> 00:38:10,660
A lot of people will look for somebody that's like,

871
00:38:10,660 --> 00:38:13,820
hey, so and so has done something similar,

872
00:38:13,820 --> 00:38:14,980
but not necessarily what I've done.

873
00:38:14,980 --> 00:38:16,660
Would you recommend they go find somebody

874
00:38:16,660 --> 00:38:18,340
that actually has been in their shoes,

875
00:38:18,340 --> 00:38:21,100
done what they've done in order to help them expand?

876
00:38:21,100 --> 00:38:22,780
Or like what qualifications do you think

877
00:38:22,780 --> 00:38:24,260
you should be looking for in a coach?

878
00:38:24,260 --> 00:38:27,620
Sure, substance over smoke, right?

879
00:38:28,740 --> 00:38:31,060
The greatest coaches don't always have

880
00:38:31,060 --> 00:38:32,940
the greatest social media presence.

881
00:38:32,940 --> 00:38:35,380
I'll show you the greatest Olympic weightlifting coach

882
00:38:35,380 --> 00:38:38,060
on the planet and his website looks like his daughter

883
00:38:38,060 --> 00:38:40,060
in the third grade native, right?

884
00:38:40,060 --> 00:38:42,500
And then I'll show you some guys on the gram

885
00:38:42,500 --> 00:38:45,340
that have the best website, slickest app,

886
00:38:45,340 --> 00:38:47,820
click funnels and all this super amazing stuff

887
00:38:47,820 --> 00:38:48,860
to bring you in.

888
00:38:48,860 --> 00:38:50,140
And I know who they are and I'm like,

889
00:38:50,140 --> 00:38:52,860
dude, you learned how to do that a year ago, right?

890
00:38:52,860 --> 00:38:56,620
So substance over smoke is number one.

891
00:38:56,620 --> 00:39:00,740
I'm a huge proponent of if somebody's done it,

892
00:39:00,740 --> 00:39:02,540
I'm interested in how they did it.

893
00:39:02,540 --> 00:39:04,780
If they've never done it and it's theoretical,

894
00:39:04,780 --> 00:39:06,980
I will listen because there's always pearls,

895
00:39:06,980 --> 00:39:09,980
but that's probably not how I'm gonna choose, right?

896
00:39:09,980 --> 00:39:12,780
Like if I came to you and said,

897
00:39:12,780 --> 00:39:15,580
RJ, I wanna coach you and I wanna coach you

898
00:39:15,580 --> 00:39:19,060
in how to run your construction crew specifically

899
00:39:19,060 --> 00:39:21,140
on how to pour your foundation

900
00:39:21,140 --> 00:39:23,100
and how to put your tilt ups up

901
00:39:23,100 --> 00:39:26,100
and how to do this whole thing and the timeline

902
00:39:26,100 --> 00:39:28,260
of when you do the foundation to bring in the tilt ups,

903
00:39:28,260 --> 00:39:30,220
to bolting it all together, to insulating.

904
00:39:30,220 --> 00:39:32,140
Like listen, I've never done that.

905
00:39:32,140 --> 00:39:34,460
I am not the person that you should bring in to do that,

906
00:39:34,460 --> 00:39:35,380
right?

907
00:39:35,380 --> 00:39:38,300
But if you're saying, hey, I wanna make sure

908
00:39:38,300 --> 00:39:41,820
that my team feels energized and they feel bought in

909
00:39:41,820 --> 00:39:42,980
and that their voices are heard

910
00:39:42,980 --> 00:39:45,100
and they feel like they're part of something bigger

911
00:39:45,100 --> 00:39:46,980
and I'm managing my equity,

912
00:39:48,540 --> 00:39:50,460
which that's a pearl into itself.

913
00:39:50,460 --> 00:39:52,740
Managing your equity, as I came out of my mouth,

914
00:39:52,740 --> 00:39:54,700
I'm like, I need to write that down.

915
00:39:54,700 --> 00:39:57,380
So your equity is your team, right?

916
00:39:57,380 --> 00:40:00,060
That's your equity and I guess you either manage them

917
00:40:00,060 --> 00:40:01,820
or they're managing you.

918
00:40:01,820 --> 00:40:03,300
So if you're managing them,

919
00:40:03,300 --> 00:40:05,460
you're a step in front of their game.

920
00:40:05,460 --> 00:40:06,740
You know where they're going,

921
00:40:06,740 --> 00:40:07,580
you know what they're supposed to do,

922
00:40:07,580 --> 00:40:08,740
you know their deliverables

923
00:40:08,740 --> 00:40:10,700
and you are actually holding them accountable,

924
00:40:10,700 --> 00:40:13,580
which is the hardest thing in leadership is this.

925
00:40:14,900 --> 00:40:17,140
As a leader, it is not what you do,

926
00:40:18,140 --> 00:40:19,620
it is what you tolerate.

927
00:40:21,300 --> 00:40:23,100
Every leader has great ideas

928
00:40:23,940 --> 00:40:25,740
and it's very easy to dispense.

929
00:40:25,740 --> 00:40:27,620
Hey, look at my brilliant idea and I'm gonna do this

930
00:40:27,620 --> 00:40:29,580
and look at my Gantt chart and all this stuff.

931
00:40:29,580 --> 00:40:30,420
Awesome.

932
00:40:30,420 --> 00:40:32,220
Let me show you where the rubber meets the road.

933
00:40:32,220 --> 00:40:33,140
What are you gonna tolerate?

934
00:40:33,140 --> 00:40:36,540
If the meeting starts at six and they come in at 6.01,

935
00:40:36,540 --> 00:40:38,020
are we good?

936
00:40:38,020 --> 00:40:40,140
And it may be totally acceptable,

937
00:40:40,140 --> 00:40:42,860
but as a leader, are you gonna hold people accountable?

938
00:40:42,860 --> 00:40:45,140
Because that's the hard part of leadership

939
00:40:45,140 --> 00:40:48,020
that people don't wanna face is the accountability side

940
00:40:48,020 --> 00:40:50,180
and holding people to the standard.

941
00:40:50,180 --> 00:40:51,220
It's a comfortable part.

942
00:40:51,220 --> 00:40:53,420
Well, some of the greatest leaders that I know

943
00:40:53,420 --> 00:40:55,220
that come from, let's just say the military,

944
00:40:55,220 --> 00:40:59,020
I happen to know, and I'm very close friends with Brian Kontosh,

945
00:40:59,020 --> 00:41:01,260
you guys can look him up, Big Fish Foundation.

946
00:41:01,260 --> 00:41:03,540
Brian got the Navy Cross in Bronze Heart

947
00:41:03,540 --> 00:41:04,980
and I'll tell you his war story,

948
00:41:04,980 --> 00:41:06,220
but that's a whole other thing.

949
00:41:06,220 --> 00:41:07,820
And that's not what he would want anyway,

950
00:41:07,820 --> 00:41:10,820
but one of the greatest leaders I've ever met

951
00:41:10,820 --> 00:41:13,220
and there should be movies and books about him,

952
00:41:13,220 --> 00:41:15,100
which he's just denying that that,

953
00:41:15,100 --> 00:41:17,020
he won't let people do that.

954
00:41:17,020 --> 00:41:18,580
And I live in that weird seal community,

955
00:41:18,580 --> 00:41:20,740
not because I am military, I'm not military,

956
00:41:20,740 --> 00:41:21,740
different inroads.

957
00:41:23,140 --> 00:41:25,580
I hired Brian to come to one of my shooting events

958
00:41:25,580 --> 00:41:27,260
to be a lead instructor.

959
00:41:27,260 --> 00:41:30,420
I brought him in because the world in that regard

960
00:41:30,420 --> 00:41:31,580
knows who he is.

961
00:41:32,860 --> 00:41:36,580
As I'm making breakfast for the people who were up in Idaho

962
00:41:36,580 --> 00:41:38,380
at this private black site range

963
00:41:38,380 --> 00:41:40,380
for the clients that we brought in,

964
00:41:40,380 --> 00:41:42,580
he's standing behind me taking out the trash

965
00:41:42,580 --> 00:41:43,920
and cleaning up my mess.

966
00:41:45,100 --> 00:41:47,780
And I'm like, Brian, they're all here to see you.

967
00:41:47,780 --> 00:41:48,900
You're the main attraction.

968
00:41:48,900 --> 00:41:51,220
Like we told people you're here.

969
00:41:51,220 --> 00:41:53,940
Like you're the Warren Buffett in the room.

970
00:41:53,940 --> 00:41:56,860
And he's like, yeah, but there's work to be done

971
00:41:56,860 --> 00:41:59,740
and there's a standard and I don't eat until all my guys eat

972
00:41:59,740 --> 00:42:02,020
and I don't sit down until everything is put back together

973
00:42:02,020 --> 00:42:05,620
and I don't rest until everything is done.

974
00:42:05,620 --> 00:42:06,460
And it doesn't matter.

975
00:42:06,460 --> 00:42:07,300
It's amazing.

976
00:42:07,300 --> 00:42:09,740
What you do, I know you're putting me in that position

977
00:42:09,740 --> 00:42:10,900
and saying, go sit at the head of the table,

978
00:42:10,900 --> 00:42:13,680
I'm gonna serve you and you'll hold court.

979
00:42:13,680 --> 00:42:16,780
He's like, yeah, after everybody's eaten, I'll get a plate.

980
00:42:16,780 --> 00:42:19,180
When the kitchen's clean, I'll sit down.

981
00:42:19,180 --> 00:42:21,980
When the trash is taken out, I'll get comfortable.

982
00:42:21,980 --> 00:42:25,500
But until then, I'm going to do those things unasked

983
00:42:25,500 --> 00:42:29,140
and you can't stop them anyway, because good luck, right?

984
00:42:29,140 --> 00:42:31,780
And that was like one of those moments that I was like,

985
00:42:31,780 --> 00:42:32,620
that's really interesting.

986
00:42:32,620 --> 00:42:35,460
And then we talked about it and he was the one that told me

987
00:42:35,460 --> 00:42:37,900
leadership isn't what you tell people to do.

988
00:42:37,900 --> 00:42:39,980
Leadership is like what you tolerate.

989
00:42:39,980 --> 00:42:41,740
Like what will you allow in your presence?

990
00:42:41,740 --> 00:42:43,180
What's the standard that you hold?

991
00:42:43,180 --> 00:42:44,020
That's huge.

992
00:42:44,020 --> 00:42:46,300
And so, well, that's impactful, right?

993
00:42:46,300 --> 00:42:48,020
And that's managing your equity.

994
00:42:49,100 --> 00:42:52,780
So to come full circle with Faction Foundation

995
00:42:54,820 --> 00:42:57,580
is when I dove into my passion,

996
00:42:57,580 --> 00:42:59,940
going back to exiting the hospital and saying,

997
00:42:59,940 --> 00:43:02,060
where do I go from here, right?

998
00:43:02,060 --> 00:43:03,700
And I knew I wanna be back with people.

999
00:43:03,700 --> 00:43:05,660
I don't wanna go back and see them as patients again,

1000
00:43:05,660 --> 00:43:07,140
because then I'm playing for the third party

1001
00:43:07,140 --> 00:43:08,140
and I'm playing for insurance,

1002
00:43:08,140 --> 00:43:10,220
which is a whole nother podcast where I'm like,

1003
00:43:10,220 --> 00:43:12,500
hey man, I wanna do this, but your insurance

1004
00:43:12,500 --> 00:43:14,500
can't be paced for this, so I'm gonna give you

1005
00:43:14,500 --> 00:43:16,500
a lesser service, whatever.

1006
00:43:16,500 --> 00:43:18,100
Out of that.

1007
00:43:18,100 --> 00:43:22,800
And I said, well, when was my life the most stress-free?

1008
00:43:22,800 --> 00:43:25,380
Where I felt like I was wide open, full throttle,

1009
00:43:25,380 --> 00:43:26,860
and just living?

1010
00:43:26,860 --> 00:43:29,720
Okay, it's easy to say college or pro sports.

1011
00:43:30,740 --> 00:43:32,380
Why is that?

1012
00:43:32,380 --> 00:43:37,140
Well, very clear vision, a very clear plan,

1013
00:43:38,060 --> 00:43:41,100
a very clear playbook that I could study from

1014
00:43:41,100 --> 00:43:43,420
and understand what to do, how to do, and follow.

1015
00:43:43,420 --> 00:43:44,260
To roadmap.

1016
00:43:44,260 --> 00:43:48,180
A roadmap, a very clear coach that kept me lane-lined

1017
00:43:48,180 --> 00:43:50,460
within the plan and the playbook,

1018
00:43:50,460 --> 00:43:52,820
and then highly and of huge importance

1019
00:43:52,820 --> 00:43:54,580
is the locker room and the team

1020
00:43:54,580 --> 00:43:56,460
that held me accountable, right?

1021
00:43:56,460 --> 00:43:58,860
Like, yeah, I'm responsible for myself

1022
00:43:58,860 --> 00:44:01,380
in extreme ownership in Jocko, and I know Jocko,

1023
00:44:01,380 --> 00:44:03,420
and all that's great, right?

1024
00:44:05,500 --> 00:44:09,540
But in reality, your teammates iron, sharpens iron,

1025
00:44:09,540 --> 00:44:12,340
and when you're at that level, like in the NFL,

1026
00:44:12,340 --> 00:44:16,080
like you're not the biggest fish in the pond anymore,

1027
00:44:16,080 --> 00:44:17,060
which isn't a whole nother thing.

1028
00:44:17,060 --> 00:44:18,140
Like, if you're the biggest fish in the pond,

1029
00:44:18,140 --> 00:44:18,980
you're in the wrong pond.

1030
00:44:18,980 --> 00:44:19,820
You're out of the pond immediately

1031
00:44:19,820 --> 00:44:20,900
because you're comfortable, right?

1032
00:44:20,900 --> 00:44:23,340
Getting to the pond, we're the smallest fish.

1033
00:44:23,340 --> 00:44:24,980
And so what I said about doing was

1034
00:44:24,980 --> 00:44:26,460
I started pouring all of my thoughts

1035
00:44:26,460 --> 00:44:28,140
and all my principles into how I wanna run

1036
00:44:28,140 --> 00:44:29,560
this faction foundation.

1037
00:44:30,460 --> 00:44:32,000
What does it look like, taste like?

1038
00:44:32,000 --> 00:44:34,260
What's the plan, what's the vision?

1039
00:44:34,260 --> 00:44:35,740
And then I built a playbook.

1040
00:44:35,740 --> 00:44:36,580
And it was really important to me

1041
00:44:36,580 --> 00:44:39,020
that I built a playbook because I don't like talk,

1042
00:44:39,020 --> 00:44:40,340
I like action.

1043
00:44:40,340 --> 00:44:43,060
And I don't wanna talk about it, I don't wanna be about it.

1044
00:44:43,060 --> 00:44:46,340
So if I'm coaching you in a group setting,

1045
00:44:46,340 --> 00:44:49,380
you have micro-actions that I've gamified every day

1046
00:44:49,380 --> 00:44:50,880
of the week to earn a certain amount of points.

1047
00:44:50,880 --> 00:44:52,100
And when we get on a call, I'm gonna go,

1048
00:44:52,100 --> 00:44:54,820
RJ, you should earn 25 points this week, where, yeah.

1049
00:44:54,820 --> 00:44:56,380
And if you commit with 15, I'm gonna be like,

1050
00:44:56,380 --> 00:44:59,140
hey, group, let's coach them up.

1051
00:44:59,140 --> 00:45:01,460
But what I also did, so I have planned playbook coach,

1052
00:45:01,460 --> 00:45:04,100
obviously it's me, but the team and the tribe

1053
00:45:04,100 --> 00:45:06,000
was very important to me.

1054
00:45:06,000 --> 00:45:08,100
So what took me the longest was to go back

1055
00:45:08,100 --> 00:45:10,900
to my team and tribe and to pull,

1056
00:45:10,900 --> 00:45:14,660
like there's guys in this that are Navy SEAL astronauts.

1057
00:45:14,660 --> 00:45:16,060
Like, and you're like, really?

1058
00:45:16,060 --> 00:45:17,740
Show up, find out.

1059
00:45:17,740 --> 00:45:22,740
Spine surgeons, previous senators, doctors, lawyers,

1060
00:45:22,740 --> 00:45:25,980
eight-figure, nine-figure exit guys.

1061
00:45:25,980 --> 00:45:28,680
Like, that's the circle that I have as my team.

1062
00:45:29,700 --> 00:45:32,740
And what I wanna do, and the way that I like to be coached,

1063
00:45:32,740 --> 00:45:36,720
is I'll show up and listen to the coach for sure.

1064
00:45:36,720 --> 00:45:39,060
But I also wanna be surrounded by people

1065
00:45:39,060 --> 00:45:41,820
that are better, smarter, more knowledgeable

1066
00:45:41,820 --> 00:45:42,780
in me as much as possible.

1067
00:45:42,780 --> 00:45:46,720
I wanna be in a circle where I have to work to keep up.

1068
00:45:46,720 --> 00:45:49,380
So the hardest part about building faction foundation

1069
00:45:49,380 --> 00:45:53,780
wasn't making my plan, and because it was very easy,

1070
00:45:53,780 --> 00:45:55,180
I just broke down, what are the main pillars

1071
00:45:55,180 --> 00:45:57,580
for me, faith, family, fitness, finance,

1072
00:45:57,580 --> 00:45:59,820
or the playbook, which when was life the easiest

1073
00:45:59,820 --> 00:46:00,780
when I was in college sports,

1074
00:46:00,780 --> 00:46:02,860
and I had the plan playbook coach and a team.

1075
00:46:02,860 --> 00:46:05,160
And the funny thing about that is,

1076
00:46:06,140 --> 00:46:08,500
think about the infrastructure I told you at sports,

1077
00:46:08,500 --> 00:46:11,180
have all those tools, and it results in what?

1078
00:46:11,180 --> 00:46:15,340
Wins and losses that are just lights on a scoreboard.

1079
00:46:15,340 --> 00:46:17,300
And a week later, nobody cares.

1080
00:46:17,300 --> 00:46:20,940
20 points to 15 points.

1081
00:46:20,940 --> 00:46:23,660
Five catches, two touchdowns, whatever.

1082
00:46:23,660 --> 00:46:25,820
A week later, a day later, five minutes later,

1083
00:46:25,820 --> 00:46:28,140
nobody cares, and it doesn't mean anything.

1084
00:46:28,140 --> 00:46:30,260
At the pro level, whatever, it's a little bit different.

1085
00:46:30,260 --> 00:46:32,860
But ultimately, it doesn't mean anything to anybody.

1086
00:46:33,860 --> 00:46:35,660
But then when you find yourself off that train,

1087
00:46:35,660 --> 00:46:37,580
and you're not in the military, you're not in the team,

1088
00:46:37,580 --> 00:46:39,460
you're not in high school, you don't have your career,

1089
00:46:39,460 --> 00:46:40,740
you're not in pro sports anymore,

1090
00:46:40,740 --> 00:46:42,420
and you're off that train because for me,

1091
00:46:42,420 --> 00:46:44,460
it was an injury, right?

1092
00:46:44,460 --> 00:46:47,180
And that train is rolling, and your boys are on that,

1093
00:46:47,180 --> 00:46:48,860
and you're not there anymore, and you turn around,

1094
00:46:48,860 --> 00:46:50,460
and you're like, okay, well, what am I playing now?

1095
00:46:50,460 --> 00:46:51,580
I'm not playing that.

1096
00:46:53,020 --> 00:46:54,540
I'm playing the game of life.

1097
00:46:56,180 --> 00:46:59,220
And in this game, wins and losses aren't your scoreboard.

1098
00:46:59,220 --> 00:47:02,620
It's bankruptcy, divorce, suicide.

1099
00:47:02,620 --> 00:47:03,460
Stuff that hurts, yeah.

1100
00:47:03,460 --> 00:47:07,340
It's real, real impact, like stuff that's real, right?

1101
00:47:07,340 --> 00:47:10,060
And then you're like, okay, so where's the plan for this?

1102
00:47:10,060 --> 00:47:11,860
Like, you started a company,

1103
00:47:11,860 --> 00:47:13,140
did somebody hand you a playbook,

1104
00:47:13,140 --> 00:47:14,540
and go, hey man, here's your step by step.

1105
00:47:14,540 --> 00:47:15,380
I wish.

1106
00:47:15,380 --> 00:47:16,380
You wish, right?

1107
00:47:16,380 --> 00:47:17,780
And that's what you're doing now is saying,

1108
00:47:17,780 --> 00:47:18,860
hey, let me give back, right?

1109
00:47:18,860 --> 00:47:22,180
Because we realize how hard it is to do this.

1110
00:47:22,180 --> 00:47:23,260
But I know what you've done,

1111
00:47:23,260 --> 00:47:24,220
and I don't know who you've done it with,

1112
00:47:24,220 --> 00:47:26,260
but I'm gonna guess you've surrounded yourself with people.

1113
00:47:26,260 --> 00:47:28,420
I'm going to guess that you've brought a tribe together,

1114
00:47:28,420 --> 00:47:31,220
and I'm gonna guess that you find yourself in circles,

1115
00:47:31,220 --> 00:47:33,380
that you feel like you're working to keep up with,

1116
00:47:33,380 --> 00:47:35,620
or with a coach, whether it's a group,

1117
00:47:35,620 --> 00:47:39,100
or an individual coach, somebody's holding you to task.

1118
00:47:39,100 --> 00:47:39,940
Right?

1119
00:47:39,940 --> 00:47:41,140
Yep.

1120
00:47:41,140 --> 00:47:43,900
Well, that's, you have now a plan to playbook and a coach

1121
00:47:43,900 --> 00:47:45,140
to go do the game of life.

1122
00:47:45,140 --> 00:47:49,300
And one aspect of that is finance.

1123
00:47:49,300 --> 00:47:51,500
And for you, I'm assuming this is,

1124
00:47:51,500 --> 00:47:52,940
you're the breadwinner of your family,

1125
00:47:52,940 --> 00:47:56,540
I know your family, and you provide for not just yourself,

1126
00:47:56,540 --> 00:47:58,220
but a lot of people, so finance is very important,

1127
00:47:58,220 --> 00:47:59,260
a lot of people work for you.

1128
00:47:59,260 --> 00:48:00,100
To extremely important, yeah.

1129
00:48:00,100 --> 00:48:01,900
It's extremely important.

1130
00:48:01,900 --> 00:48:03,100
And so your passion to your point

1131
00:48:03,100 --> 00:48:04,940
may not just be construction, but entrepreneurship,

1132
00:48:04,940 --> 00:48:06,300
of being able to give other people

1133
00:48:06,300 --> 00:48:07,460
the opportunity to provide for them.

1134
00:48:07,460 --> 00:48:08,300
Yes.

1135
00:48:08,300 --> 00:48:09,140
To, right?

1136
00:48:09,140 --> 00:48:09,980
Yes.

1137
00:48:09,980 --> 00:48:10,820
And so that's why I've broken down,

1138
00:48:10,820 --> 00:48:14,220
what do I coach from is the interweave,

1139
00:48:14,220 --> 00:48:16,140
in the interplay like a Rubik's Cube

1140
00:48:16,140 --> 00:48:18,340
of faith, family, fitness, and finance.

1141
00:48:18,340 --> 00:48:21,300
And I made it as simple as possible and said,

1142
00:48:21,300 --> 00:48:24,660
hey, listen, when it comes to faith,

1143
00:48:24,660 --> 00:48:27,260
I think we should all have a moral compass.

1144
00:48:27,260 --> 00:48:29,300
I think we should all have a true north,

1145
00:48:29,300 --> 00:48:32,540
and my true north and yours don't have to be the same.

1146
00:48:32,540 --> 00:48:34,260
You could be Jewish, a Christian, or Muslim,

1147
00:48:34,260 --> 00:48:37,020
or Mormon, or Catholic, or Protestant, or,

1148
00:48:37,020 --> 00:48:38,100
I don't care.

1149
00:48:38,100 --> 00:48:39,900
It's not for me to judge who you are,

1150
00:48:39,900 --> 00:48:41,940
what you are, and what faith you observe.

1151
00:48:41,940 --> 00:48:46,820
However, I do believe that you should have some moral compass

1152
00:48:46,820 --> 00:48:49,380
that keeps you in line, that you balance in your decisions

1153
00:48:49,380 --> 00:48:50,900
against.

1154
00:48:50,900 --> 00:48:54,100
And if you're not working towards that or thinking about it,

1155
00:48:54,100 --> 00:48:56,940
then how are you making sure that you're staying ethical,

1156
00:48:56,940 --> 00:48:59,180
and how are you balancing the scales?

1157
00:48:59,180 --> 00:49:00,460
Yep.

1158
00:49:00,460 --> 00:49:02,460
And if you don't put intention into that daily,

1159
00:49:02,460 --> 00:49:03,740
it's like anything else.

1160
00:49:03,740 --> 00:49:07,060
If you want to get stronger, you go to the weight room.

1161
00:49:07,060 --> 00:49:08,380
And when you stop going to the weight room,

1162
00:49:08,380 --> 00:49:09,380
you start to get weaker.

1163
00:49:09,380 --> 00:49:12,260
So with your faith, if you worked out one time a week,

1164
00:49:12,260 --> 00:49:13,180
would you get stronger?

1165
00:49:13,180 --> 00:49:14,260
The answer is probably not.

1166
00:49:14,260 --> 00:49:15,740
So when you go to church on a Sunday,

1167
00:49:15,740 --> 00:49:17,780
and you don't do anything else the rest of the week,

1168
00:49:17,780 --> 00:49:18,780
you're at maintenance at best.

1169
00:49:18,780 --> 00:49:19,260
Oh, yeah.

1170
00:49:19,260 --> 00:49:19,500
Right?

1171
00:49:19,500 --> 00:49:20,140
Yep.

1172
00:49:20,140 --> 00:49:20,940
You're at maintenance at best.

1173
00:49:20,940 --> 00:49:22,380
And I'm not saying give up your whole life

1174
00:49:22,380 --> 00:49:25,380
and just go beat people out ahead with a Bible.

1175
00:49:25,380 --> 00:49:29,380
But can you not talk to the Lord and Savior

1176
00:49:29,380 --> 00:49:31,460
in like 30 seconds in your car here and there?

1177
00:49:31,460 --> 00:49:33,820
Can you not say a prayer with people?

1178
00:49:33,820 --> 00:49:36,140
And are you setting the standard

1179
00:49:36,140 --> 00:49:38,500
that you're willing to do the things that you believe in?

1180
00:49:38,500 --> 00:49:40,620
Like would you openly pray in front of people?

1181
00:49:40,620 --> 00:49:42,380
Would you ask other people to pray for you?

1182
00:49:42,380 --> 00:49:44,140
And I'm not putting you on the spot.

1183
00:49:44,140 --> 00:49:46,140
But it lets you know in your heart where you at.

1184
00:49:46,140 --> 00:49:47,460
And if the answer is no, I'm going

1185
00:49:47,460 --> 00:49:50,300
to tell you get outside your comfort zone and grow.

1186
00:49:50,300 --> 00:49:51,300
Don't be comfortable.

1187
00:49:51,300 --> 00:49:53,900
If that's your faith and you believe in it, expand it.

1188
00:49:53,900 --> 00:49:55,020
You did that as a missionary.

1189
00:49:55,020 --> 00:49:57,420
And you're like, yeah, man, I did this for two years.

1190
00:49:57,420 --> 00:49:58,940
I understand what that feels like.

1191
00:49:58,940 --> 00:49:59,580
Yes.

1192
00:49:59,580 --> 00:50:02,300
So I'm preaching to the choir right here.

1193
00:50:02,300 --> 00:50:04,780
And then I go into the so underneath faith,

1194
00:50:04,780 --> 00:50:08,260
and I definitely put that first for a reason, is family.

1195
00:50:08,260 --> 00:50:13,220
Because without family, I believe I was put here

1196
00:50:13,220 --> 00:50:16,940
to guide, lead, protect, and serve the dispensation

1197
00:50:16,940 --> 00:50:19,340
as a patriarch to my family.

1198
00:50:19,340 --> 00:50:20,500
It's your purpose, yep.

1199
00:50:20,500 --> 00:50:21,860
And that's what I believe.

1200
00:50:21,860 --> 00:50:23,060
Doesn't mean it's right or wrong or a difference.

1201
00:50:23,060 --> 00:50:25,100
What I believe makes me happy, whatever.

1202
00:50:25,100 --> 00:50:26,740
Not misogynistic.

1203
00:50:26,740 --> 00:50:28,060
Plenty of women are breadwinners,

1204
00:50:28,060 --> 00:50:29,180
and everything is great.

1205
00:50:29,180 --> 00:50:30,300
It's equal, equal.

1206
00:50:30,300 --> 00:50:33,020
Like all of my top executives are always women as well.

1207
00:50:33,020 --> 00:50:34,060
And they're amazing.

1208
00:50:34,060 --> 00:50:35,940
We're equal, equal.

1209
00:50:35,940 --> 00:50:39,580
But for me and my role, and the role that I signed up for,

1210
00:50:39,580 --> 00:50:43,820
is I am the co-head of the family with my wife.

1211
00:50:43,820 --> 00:50:46,580
And that is my number one.

1212
00:50:46,580 --> 00:50:47,900
And that means I need to touch base

1213
00:50:47,900 --> 00:50:50,020
and be intentional every day.

1214
00:50:50,020 --> 00:50:52,980
Which goes into another derivative of the lesson

1215
00:50:52,980 --> 00:50:54,220
is a quality over quantity.

1216
00:50:54,220 --> 00:50:56,820
Like listen, I know you work 80 hours a week.

1217
00:50:56,820 --> 00:50:57,820
You work your tail off.

1218
00:50:57,820 --> 00:50:59,380
Like everybody in the family knows

1219
00:50:59,380 --> 00:51:01,020
that you're running and gunning and hustling

1220
00:51:01,020 --> 00:51:02,260
and working all the time.

1221
00:51:02,260 --> 00:51:04,620
Because it's who yards, where you are in the stage of your life.

1222
00:51:04,620 --> 00:51:08,140
You're trying to build an empire to serve your clients

1223
00:51:08,140 --> 00:51:10,140
and to bring in staff and give them opportunity.

1224
00:51:10,140 --> 00:51:12,340
And that's where you're passionate in entrepreneurship.

1225
00:51:12,340 --> 00:51:14,780
And I totally get that and I respect it.

1226
00:51:14,780 --> 00:51:16,580
But then you go home, and you're like,

1227
00:51:16,580 --> 00:51:19,260
if I gave 10 hours to work, and my kids are awake

1228
00:51:19,260 --> 00:51:21,540
an hour before I leave and an hour after I get home,

1229
00:51:21,540 --> 00:51:23,380
how do you balance that scale?

1230
00:51:23,380 --> 00:51:24,220
Yes.

1231
00:51:24,220 --> 00:51:24,900
How do you balance it?

1232
00:51:24,900 --> 00:51:27,820
And I'm going to tell you, you can't do an hours for hours.

1233
00:51:27,820 --> 00:51:28,180
Right?

1234
00:51:28,180 --> 00:51:28,940
Doesn't work.

1235
00:51:28,940 --> 00:51:32,940
So you have to take quality over quantity.

1236
00:51:32,940 --> 00:51:34,780
And if you're going to say quality over quantity,

1237
00:51:34,780 --> 00:51:38,820
that means to make quality, the more intention you put into it,

1238
00:51:38,820 --> 00:51:40,380
the more you're going to get out of it,

1239
00:51:40,380 --> 00:51:42,660
and the more you'll come closer to balancing the scale.

1240
00:51:42,660 --> 00:51:46,660
It's like, you can be with your wife on your phone

1241
00:51:46,660 --> 00:51:49,180
watching Netflix, BS.

1242
00:51:49,180 --> 00:51:51,820
Or you can intentionally be with your wife.

1243
00:51:51,820 --> 00:51:55,220
And like, eye to eye, consciousness is locked in

1244
00:51:55,220 --> 00:51:57,140
and be an absolute present.

1245
00:51:57,140 --> 00:52:00,900
And listening and talking and being 100% involved.

1246
00:52:00,900 --> 00:52:03,380
And time is a perception, right?

1247
00:52:03,380 --> 00:52:05,340
Like, imagine how much time goes by

1248
00:52:05,340 --> 00:52:06,780
when you're at your favorite rock concert

1249
00:52:06,780 --> 00:52:08,780
or you're on a roller coaster or something amazing.

1250
00:52:08,780 --> 00:52:10,060
A boom.

1251
00:52:10,060 --> 00:52:12,780
OK, how about when you're stuck in traffic

1252
00:52:12,780 --> 00:52:13,540
and you got a poop?

1253
00:52:13,540 --> 00:52:15,460
Like, time, like five seconds.

1254
00:52:15,460 --> 00:52:17,820
And you're like, oh my gosh, like, it's terrible, right?

1255
00:52:17,820 --> 00:52:18,740
It's totally different.

1256
00:52:18,740 --> 00:52:20,020
Or you're standing in line for the bank

1257
00:52:20,020 --> 00:52:21,220
or you're late for a flight or something.

1258
00:52:21,220 --> 00:52:21,820
Yes.

1259
00:52:21,820 --> 00:52:22,340
Yeah.

1260
00:52:22,340 --> 00:52:23,420
So time is a perception.

1261
00:52:23,420 --> 00:52:25,180
And we know that.

1262
00:52:25,180 --> 00:52:28,340
And we know that if I'm intentional about my actions,

1263
00:52:28,340 --> 00:52:31,780
and I have even so much as a small plan,

1264
00:52:31,780 --> 00:52:34,940
that when I show up for my wife or my kids

1265
00:52:34,940 --> 00:52:37,340
or the people that I love that are special,

1266
00:52:37,340 --> 00:52:39,940
I give them that opportunity to make sure they know

1267
00:52:39,940 --> 00:52:41,740
that I care about them.

1268
00:52:41,740 --> 00:52:44,940
And as a result, I'm filling in quality

1269
00:52:44,940 --> 00:52:46,860
where I don't have the option to do quantity

1270
00:52:46,860 --> 00:52:49,620
because that quantity of time is required somewhere else.

1271
00:52:49,620 --> 00:52:51,380
And that's really what Faction Foundation is,

1272
00:52:51,380 --> 00:52:53,260
is that whole roots to.

1273
00:52:53,260 --> 00:52:57,460
And then the next piece would be fitness, right?

1274
00:52:57,460 --> 00:52:58,900
Faith, family, fitness, and finance.

1275
00:52:58,900 --> 00:53:03,140
Like, if you're not healthy, you're not generating.

1276
00:53:03,140 --> 00:53:06,140
If you're not generating, this company goes down.

1277
00:53:06,140 --> 00:53:08,380
If this company goes down, all of these people

1278
00:53:08,380 --> 00:53:10,620
you have working in here and this beautiful empire

1279
00:53:10,620 --> 00:53:13,620
you're building starts to fall apart, right?

1280
00:53:13,620 --> 00:53:16,620
So when I run into these CEOs, which is very common,

1281
00:53:16,620 --> 00:53:18,420
in health care.

1282
00:53:18,420 --> 00:53:20,980
And I'm like, what do you mean you don't go to the gym

1283
00:53:20,980 --> 00:53:21,460
and work out?

1284
00:53:21,460 --> 00:53:22,740
And they're like, I don't have time.

1285
00:53:22,740 --> 00:53:24,940
I said, you're going to have time when you have a heart attack.

1286
00:53:24,940 --> 00:53:26,180
You just not going to have a job anymore.

1287
00:53:26,180 --> 00:53:28,660
Like, you're going to have time when the diabetes kicks in.

1288
00:53:28,660 --> 00:53:31,060
You're going to have time when you get congestive heart failure.

1289
00:53:31,060 --> 00:53:32,660
You're going to have time when you do all this.

1290
00:53:32,660 --> 00:53:35,700
I said, just you have to find time.

1291
00:53:35,700 --> 00:53:37,500
And we all have it.

1292
00:53:37,500 --> 00:53:39,100
We lie to ourselves.

1293
00:53:39,100 --> 00:53:40,700
You know, I work.

1294
00:53:40,700 --> 00:53:41,900
No.

1295
00:53:41,900 --> 00:53:43,860
Listen, I talked to a guy last week.

1296
00:53:43,860 --> 00:53:46,100
Hey, man, I'm coaching.

1297
00:53:46,100 --> 00:53:48,940
He totally didn't do anything working out last week.

1298
00:53:48,940 --> 00:53:49,820
Hey, I was on the road.

1299
00:53:49,820 --> 00:53:52,140
I was in and out of hotels every week or every day.

1300
00:53:52,140 --> 00:53:53,460
I said, OK, cool.

1301
00:53:53,460 --> 00:53:55,420
So you couldn't get five minutes of exercise in?

1302
00:53:55,420 --> 00:53:56,780
Oh, I couldn't find a gym.

1303
00:53:56,780 --> 00:53:58,580
I was like, did they have gravity at the hotel

1304
00:53:58,580 --> 00:54:00,100
that you stayed at?

1305
00:54:00,100 --> 00:54:00,940
And he was like, yeah.

1306
00:54:00,940 --> 00:54:03,300
I was like, do they have a floor in the room

1307
00:54:03,300 --> 00:54:05,020
that you stayed at with the gravity?

1308
00:54:05,020 --> 00:54:05,380
Yeah.

1309
00:54:05,380 --> 00:54:08,220
I said, did you forget about push-ups or air squats?

1310
00:54:08,220 --> 00:54:09,860
He's like, man, never thought about that.

1311
00:54:09,860 --> 00:54:13,700
Which I wasn't busting him, but that's coaching, right?

1312
00:54:13,700 --> 00:54:16,820
That's him going, dude, in my mind, I had to go to the gym.

1313
00:54:16,820 --> 00:54:19,060
But I didn't realize I literally could.

1314
00:54:19,060 --> 00:54:20,180
You want to do something hard?

1315
00:54:20,180 --> 00:54:21,860
Get on the floor and stand up 100 times.

1316
00:54:21,860 --> 00:54:22,820
Just lay on the floor.

1317
00:54:22,820 --> 00:54:23,380
Stand up.

1318
00:54:23,380 --> 00:54:23,980
Lay on the floor.

1319
00:54:23,980 --> 00:54:24,580
Stand up.

1320
00:54:24,580 --> 00:54:25,580
You're going to be sweating hard.

1321
00:54:25,580 --> 00:54:25,940
Go for a walk.

1322
00:54:25,940 --> 00:54:26,580
Go for a walk.

1323
00:54:26,580 --> 00:54:28,540
Go for a walk, right?

1324
00:54:28,540 --> 00:54:31,460
But then what's cool is, and I say,

1325
00:54:31,460 --> 00:54:32,740
if you're going to follow a coach,

1326
00:54:32,740 --> 00:54:34,780
do a be there, done there person.

1327
00:54:34,780 --> 00:54:36,740
So yeah, I understand the physical side, pro athlete,

1328
00:54:36,740 --> 00:54:38,780
doctor, all that kind of stuff over here.

1329
00:54:38,780 --> 00:54:44,860
But the mental health, bro, is a whole new paradigm for me

1330
00:54:44,860 --> 00:54:48,020
that I dove into five, six years ago.

1331
00:54:48,020 --> 00:54:49,660
I didn't understand it, even though I've

1332
00:54:49,660 --> 00:54:51,220
been in health care forever.

1333
00:54:51,220 --> 00:54:52,940
I have an absolute appreciation for it.

1334
00:54:52,940 --> 00:54:55,420
Depression is real, anxiety is real.

1335
00:54:55,420 --> 00:54:57,780
PTSD, emotional and developmental trauma is real.

1336
00:54:57,780 --> 00:54:59,220
Addiction is real.

1337
00:54:59,220 --> 00:55:02,020
I have empathy for people with addiction.

1338
00:55:02,020 --> 00:55:04,340
I don't look down on them anymore.

1339
00:55:04,340 --> 00:55:06,620
I understand it as a diseased brain state.

1340
00:55:06,620 --> 00:55:10,940
Listen, alcoholics don't want to wake up and drink all day.

1341
00:55:10,940 --> 00:55:13,100
Drug addicts don't want to steal the china out

1342
00:55:13,100 --> 00:55:16,740
of their grandma's store room to just say, oh,

1343
00:55:16,740 --> 00:55:18,380
I want to destroy my family today.

1344
00:55:18,380 --> 00:55:21,140
I woke up and I figured I can destroy my family

1345
00:55:21,140 --> 00:55:24,700
by stealing money out of my dad's safe and buying drugs.

1346
00:55:24,700 --> 00:55:26,540
They don't want that either.

1347
00:55:26,540 --> 00:55:29,500
And we at society still look at that as a choice.

1348
00:55:29,500 --> 00:55:33,580
Because we look at diabetes or cancer.

1349
00:55:33,580 --> 00:55:34,940
You don't get to go, hey, man, tomorrow

1350
00:55:34,940 --> 00:55:36,300
I'm not going to have cancer.

1351
00:55:36,300 --> 00:55:38,260
The way that you look at alcohol can be like, well,

1352
00:55:38,260 --> 00:55:39,180
just don't pick up a drink.

1353
00:55:39,180 --> 00:55:40,420
You don't have a alcoholic anymore.

1354
00:55:40,420 --> 00:55:42,260
It just doesn't work that way.

1355
00:55:42,260 --> 00:55:45,180
But now that I understand that, there's a hygiene to it.

1356
00:55:45,180 --> 00:55:47,900
Like, hey, keep it in check.

1357
00:55:47,900 --> 00:55:50,780
Make sure that your optics stay clear.

1358
00:55:50,780 --> 00:55:54,660
It's a lot of mental health is how you observe your surroundings.

1359
00:55:54,660 --> 00:55:56,980
It gives the story of David.

1360
00:55:56,980 --> 00:55:58,940
He was depressed.

1361
00:55:58,940 --> 00:56:01,980
We changed his perspective, half empty, half full,

1362
00:56:01,980 --> 00:56:03,740
gave him a moral compass.

1363
00:56:03,740 --> 00:56:04,860
His depression went away.

1364
00:56:04,860 --> 00:56:06,660
He had purpose, right?

1365
00:56:06,660 --> 00:56:09,100
So understanding mental health and putting time into that

1366
00:56:09,100 --> 00:56:10,500
is great.

1367
00:56:10,500 --> 00:56:12,460
And for anybody listening, if you want to know

1368
00:56:12,460 --> 00:56:16,580
a very simple thing, is do a two-minute gratitude journal

1369
00:56:16,580 --> 00:56:17,300
in the morning.

1370
00:56:17,300 --> 00:56:19,140
You don't have to share it with anybody.

1371
00:56:19,140 --> 00:56:22,460
But actually write out, like, oh, I have nothing to write about.

1372
00:56:22,460 --> 00:56:25,140
Do you have a roof over your head?

1373
00:56:25,140 --> 00:56:27,780
I'll give you a great gratitude story.

1374
00:56:27,780 --> 00:56:29,900
I'm at no shortage of stories, by the way.

1375
00:56:29,900 --> 00:56:31,580
Your producer's like, this is great.

1376
00:56:31,580 --> 00:56:32,820
Can we ever stop this thing?

1377
00:56:32,820 --> 00:56:33,900
Listen, we'll make it a two-part.

1378
00:56:33,900 --> 00:56:34,780
How about that?

1379
00:56:34,780 --> 00:56:41,500
So I'm at a Navy SEAL-inspired camp run by SEALs,

1380
00:56:41,500 --> 00:56:42,780
but it's civilian-esque.

1381
00:56:42,780 --> 00:56:45,780
And it's been two days in.

1382
00:56:45,780 --> 00:56:47,340
And we've been wet and sandy, whatever.

1383
00:56:47,340 --> 00:56:48,980
I'm on the instructor side.

1384
00:56:48,980 --> 00:56:54,260
And this kid limps over to me, and he's feeling sorry for himself.

1385
00:56:54,260 --> 00:56:54,820
And I get it.

1386
00:56:54,820 --> 00:56:56,060
I've been there.

1387
00:56:56,060 --> 00:56:57,060
This sucks.

1388
00:56:57,060 --> 00:56:59,900
We start with 50 people, like 12 people usually make it.

1389
00:56:59,900 --> 00:57:02,180
It sucks, and it's meant to suck.

1390
00:57:02,180 --> 00:57:04,140
And he's like, instructor price, I can't go anymore.

1391
00:57:04,140 --> 00:57:05,140
I can't do anymore.

1392
00:57:05,140 --> 00:57:06,900
What's up, man?

1393
00:57:06,900 --> 00:57:08,060
My feet are bloody.

1394
00:57:08,060 --> 00:57:09,660
I literally can't walk.

1395
00:57:09,660 --> 00:57:11,020
My whole foot is a blister.

1396
00:57:11,020 --> 00:57:12,140
Let me show you how bad it is.

1397
00:57:12,140 --> 00:57:13,420
It sits down, takes his boot off.

1398
00:57:13,420 --> 00:57:16,180
And honest to goodness, it looked like somebody took a potato peel

1399
00:57:16,180 --> 00:57:18,620
and just took the bottom of his foot off.

1400
00:57:18,620 --> 00:57:21,100
When you're wet and sandy for three days,

1401
00:57:21,100 --> 00:57:25,220
bad stuff happened to your feet, especially if you don't take care

1402
00:57:25,220 --> 00:57:25,580
of your feet.

1403
00:57:25,580 --> 00:57:27,500
Yeah.

1404
00:57:27,500 --> 00:57:30,420
And so, and he's feeling sorry for himself.

1405
00:57:30,420 --> 00:57:34,060
And in his mind, this is the worst thing that's ever happened to him.

1406
00:57:34,060 --> 00:57:35,220
It's perspective.

1407
00:57:35,220 --> 00:57:36,340
This is his worst.

1408
00:57:36,340 --> 00:57:40,540
He hit his threshold of the worst pain and the worst time he's ever

1409
00:57:40,540 --> 00:57:43,260
had in the most down, in the most whatever.

1410
00:57:43,260 --> 00:57:45,580
So I call instructor Ferris over.

1411
00:57:45,580 --> 00:57:47,220
Hey, Ferris, this guy wants to quit.

1412
00:57:47,220 --> 00:57:48,860
This and that and the other thing.

1413
00:57:48,860 --> 00:57:50,060
I'm going to go run this evolution.

1414
00:57:50,060 --> 00:57:51,500
Can you deal with this?

1415
00:57:51,500 --> 00:57:53,180
Ferris like, yeah, I got you.

1416
00:57:53,180 --> 00:57:56,260
Ferris, the former Marine, you'll hear a story in a second.

1417
00:57:56,260 --> 00:57:58,660
But Ferris looks down and goes, what's going on, man?

1418
00:57:58,660 --> 00:58:01,500
And the guy's like, dude, I got these blisters and like it hurts to walk.

1419
00:58:01,500 --> 00:58:03,340
And then the Ferris go, OK.

1420
00:58:03,340 --> 00:58:04,980
He goes, that's the worst things that ever happened to you.

1421
00:58:04,980 --> 00:58:07,140
The guy's like, dude, it's so bad.

1422
00:58:07,140 --> 00:58:09,260
Coach, I can't do it.

1423
00:58:09,260 --> 00:58:12,420
And Ferris lifts up his pants and goes, it could be worse.

1424
00:58:12,420 --> 00:58:16,020
And shows his artificial leg and says,

1425
00:58:16,020 --> 00:58:21,220
I will trade you your blisters for this leg right here right now.

1426
00:58:21,220 --> 00:58:24,140
And the guy's like, we're good.

1427
00:58:24,140 --> 00:58:27,540
Sock on, boot on, finishes the count.

1428
00:58:27,540 --> 00:58:29,820
Just changing the perspective.

1429
00:58:29,820 --> 00:58:32,980
And so a lot of what we do when we gratitude journal

1430
00:58:32,980 --> 00:58:37,780
is take stock of what is working because it changes the lens

1431
00:58:37,780 --> 00:58:39,220
on how you see the world.

1432
00:58:39,220 --> 00:58:41,660
If you can change the lens on how you see the world,

1433
00:58:41,660 --> 00:58:43,700
you see opportunity.

1434
00:58:43,700 --> 00:58:47,500
You see how can I get in and fit in and help versus,

1435
00:58:47,500 --> 00:58:49,500
I'm in defense mode and poor me and everything's

1436
00:58:49,500 --> 00:58:52,220
against me or whatever all the time.

1437
00:58:52,220 --> 00:58:54,300
And then the last part is finance.

1438
00:58:54,300 --> 00:58:56,460
Yeah, I'd love to chase my dreams,

1439
00:58:56,460 --> 00:58:58,020
but you have to be responsible too.

1440
00:58:58,020 --> 00:58:59,180
And it has to monetize.

1441
00:58:59,180 --> 00:59:02,220
And if it doesn't make sense and you go bankrupt doing it,

1442
00:59:02,220 --> 00:59:04,020
there's going to be people out there who's like, oh, chase

1443
00:59:04,020 --> 00:59:04,900
your dreams no matter what.

1444
00:59:04,900 --> 00:59:05,740
I'm like, OK, great.

1445
00:59:05,740 --> 00:59:08,500
But you have to pay the car payment.

1446
00:59:08,500 --> 00:59:09,740
You have a cell phone payment.

1447
00:59:09,740 --> 00:59:10,780
You have a house payment.

1448
00:59:10,780 --> 00:59:13,500
You have kids that want clothing and food.

1449
00:59:13,500 --> 00:59:14,000
Yeah.

1450
00:59:14,000 --> 00:59:16,220
So put yourself in a position.

1451
00:59:16,220 --> 00:59:18,500
Like start with as close to your dream as possible.

1452
00:59:18,500 --> 00:59:20,220
Work your butt off.

1453
00:59:20,220 --> 00:59:22,220
And listen, if you want to be an entrepreneur

1454
00:59:22,220 --> 00:59:23,900
and you're not an entrepreneur right now,

1455
00:59:23,900 --> 00:59:26,140
on the side, on weekends, on your other hours,

1456
00:59:26,140 --> 00:59:30,220
build your project alongside you until the main thing

1457
00:59:30,220 --> 00:59:32,580
that you have going doesn't have to be the main thing anymore

1458
00:59:32,580 --> 00:59:35,740
because you can switch and go into entrepreneurship.

1459
00:59:35,740 --> 00:59:39,140
But I think it is a little bit silly to say, oh,

1460
00:59:39,140 --> 00:59:40,740
I have no experience on anything.

1461
00:59:40,740 --> 00:59:42,140
I'm just going to be an entrepreneur.

1462
00:59:42,140 --> 00:59:43,220
I'm going to start a business.

1463
00:59:43,220 --> 00:59:44,220
Awesome.

1464
00:59:44,220 --> 00:59:46,660
Do you have $100,000 like liquid ready to burn?

1465
00:59:46,660 --> 00:59:47,660
Do you have a coach?

1466
00:59:47,660 --> 00:59:48,380
Do you have a mentor?

1467
00:59:48,380 --> 00:59:49,380
Do you have a playbook?

1468
00:59:49,380 --> 00:59:50,620
Do you have somebody who's done this before you?

1469
00:59:50,620 --> 00:59:52,980
Is this holding your hand and guiding you and taking there?

1470
00:59:52,980 --> 00:59:53,180
No.

1471
00:59:53,180 --> 00:59:54,780
OK, so you're just going to drive to New York

1472
00:59:54,780 --> 00:59:56,780
by saying, I'm going to head east.

1473
00:59:56,780 --> 01:00:00,700
Do you realize, and I think Uchtdorf said this at conference

1474
01:00:00,700 --> 01:00:04,500
maybe eight years ago, he gave a story.

1475
01:00:04,500 --> 01:00:08,060
An airplane leaves Los Angeles for New York

1476
01:00:08,060 --> 01:00:10,380
and is off by one degree.

1477
01:00:10,380 --> 01:00:11,700
Just one degree.

1478
01:00:11,700 --> 01:00:13,180
They land in South Carolina.

1479
01:00:13,180 --> 01:00:13,700
Yeah.

1480
01:00:13,700 --> 01:00:14,500
You see what I'm saying?

1481
01:00:14,500 --> 01:00:14,980
Yeah.

1482
01:00:14,980 --> 01:00:16,340
We're only off by one degree.

1483
01:00:16,340 --> 01:00:17,060
Which is nothing.

1484
01:00:17,060 --> 01:00:17,820
There's nothing.

1485
01:00:17,820 --> 01:00:18,100
Yeah.

1486
01:00:18,100 --> 01:00:19,260
It's a big difference, right?

1487
01:00:19,260 --> 01:00:20,460
Yeah.

1488
01:00:20,460 --> 01:00:22,860
So anyway, all I'm going to say is that's

1489
01:00:22,860 --> 01:00:24,220
kind of the premise of it.

1490
01:00:24,220 --> 01:00:27,540
First of all, I feel like I'm not even in a podcast.

1491
01:00:27,540 --> 01:00:29,340
I'm just in school.

1492
01:00:29,340 --> 01:00:30,100
I'm just learning.

1493
01:00:30,100 --> 01:00:31,900
I tell you, the microphone hog issue.

1494
01:00:31,900 --> 01:00:33,620
No, no, it's not an issue.

1495
01:00:33,620 --> 01:00:34,620
It's phenomenal.

1496
01:00:34,620 --> 01:00:36,260
Let me ask you this.

1497
01:00:36,260 --> 01:00:40,620
And this is, I guess, right now coached client.

1498
01:00:40,620 --> 01:00:43,740
One of the biggest things the world has taught me

1499
01:00:43,740 --> 01:00:46,020
or shown me, social media and stuff growing up,

1500
01:00:46,020 --> 01:00:48,660
is like, hey, men have to be tough, right?

1501
01:00:48,660 --> 01:00:50,820
And so recently, over the last few years,

1502
01:00:50,820 --> 01:00:52,820
I've seen a lot more videos of like, hey,

1503
01:00:52,820 --> 01:00:54,740
it's OK to have issues.

1504
01:00:54,740 --> 01:00:57,660
It's OK to not have to be tough all the time, right?

1505
01:00:57,660 --> 01:00:59,620
And be able to understand that sometimes we

1506
01:00:59,620 --> 01:01:01,180
have to take care of ourselves.

1507
01:01:01,180 --> 01:01:03,020
And in entrepreneurship, one of the things

1508
01:01:03,020 --> 01:01:06,820
that I've experienced is it's consistent helping others.

1509
01:01:06,820 --> 01:01:08,260
It's consistent worrying about others.

1510
01:01:08,260 --> 01:01:11,060
And a lot of times, like, I'll forget to worry about myself,

1511
01:01:11,060 --> 01:01:11,660
right?

1512
01:01:11,660 --> 01:01:14,380
And what that does is all that stress, all that anxiety

1513
01:01:14,380 --> 01:01:14,980
builds up.

1514
01:01:14,980 --> 01:01:17,500
And then finally, there's a breaking point, right?

1515
01:01:17,500 --> 01:01:18,780
Then that breaking point passes.

1516
01:01:18,780 --> 01:01:21,260
And then it just happens over and over again.

1517
01:01:21,260 --> 01:01:25,900
What would be your advice, and specifically

1518
01:01:25,900 --> 01:01:28,180
in the entrepreneurship world, what's

1519
01:01:28,180 --> 01:01:32,020
your advice to be able to manage that stress and that anxiety?

1520
01:01:32,020 --> 01:01:33,820
So I think a mentor really helps, right?

1521
01:01:33,820 --> 01:01:35,700
Being able to actually have someone to talk to.

1522
01:01:35,700 --> 01:01:37,980
But if you don't have a mentor, what

1523
01:01:37,980 --> 01:01:41,620
options are there to be able to understand that threshold?

1524
01:01:41,620 --> 01:01:42,860
Big question unpack again.

1525
01:01:42,860 --> 01:01:46,660
So you started off with the great leadership is,

1526
01:01:46,660 --> 01:01:48,340
leaders eat last.

1527
01:01:48,340 --> 01:01:51,460
So what you just said is, you wake up every day thinking,

1528
01:01:51,460 --> 01:01:54,020
how do I support and endorse and take care of my team?

1529
01:01:54,020 --> 01:01:56,460
How do I support and endorse and take care of my family?

1530
01:01:56,460 --> 01:01:58,300
And then before you have time to think to,

1531
01:01:58,300 --> 01:02:00,780
how do I endorse and support and take care of RJ,

1532
01:02:00,780 --> 01:02:02,340
you're probably going to bed.

1533
01:02:02,340 --> 01:02:04,100
And then the day starts over and you go,

1534
01:02:04,100 --> 01:02:05,300
how do I take care of my family?

1535
01:02:05,300 --> 01:02:06,380
How do I care of my business?

1536
01:02:06,380 --> 01:02:07,700
How do I care take care of my team?

1537
01:02:07,700 --> 01:02:09,260
And by the time you go to bed, as you drift off,

1538
01:02:09,260 --> 01:02:11,300
you're like, I should probably do something about RJ.

1539
01:02:11,300 --> 01:02:12,580
And you fall off.

1540
01:02:12,580 --> 01:02:17,420
And what I have found is we all have time for whatever

1541
01:02:17,420 --> 01:02:20,820
we want to have time for, right?

1542
01:02:20,820 --> 01:02:27,900
And as such, I would recommend every entrepreneur,

1543
01:02:27,900 --> 01:02:30,580
especially if we're talking about like that stereotypical alpha

1544
01:02:30,580 --> 01:02:33,900
male who you're talking about, like listen, I like fighting.

1545
01:02:33,900 --> 01:02:36,060
I've been doing jiu-jitsu for 20 years, played football.

1546
01:02:36,060 --> 01:02:37,100
Like I enjoy it.

1547
01:02:37,100 --> 01:02:38,900
I don't do it because I like to be a tough guy.

1548
01:02:38,900 --> 01:02:40,660
I like the puzzle side of it.

1549
01:02:40,660 --> 01:02:41,900
But I still like to play rough.

1550
01:02:41,900 --> 01:02:42,700
I like that.

1551
01:02:42,700 --> 01:02:44,620
I like to bang guns.

1552
01:02:44,620 --> 01:02:45,260
It's fun for me.

1553
01:02:45,260 --> 01:02:47,180
I don't have any desire to go shoot people.

1554
01:02:47,180 --> 01:02:48,340
I have no desire to play a war.

1555
01:02:48,340 --> 01:02:50,980
I don't want to go ever be in a gun battle with anybody.

1556
01:02:50,980 --> 01:02:52,500
But I like to do that kind of stuff.

1557
01:02:52,500 --> 01:02:55,540
So from the outside looking in and lift weights and all that,

1558
01:02:55,540 --> 01:02:59,060
at 6'4", 240 pounds, you might think, you know,

1559
01:02:59,060 --> 01:03:01,060
like he's a tough guy, right?

1560
01:03:01,060 --> 01:03:01,740
He looked pretty tough.

1561
01:03:01,740 --> 01:03:03,140
Maybe.

1562
01:03:03,140 --> 01:03:04,740
Just drained my ear a week ago again.

1563
01:03:04,740 --> 01:03:08,900
So I'm trying to look less tough.

1564
01:03:08,900 --> 01:03:10,620
But here's what I've learned about toughness.

1565
01:03:10,620 --> 01:03:13,540
And I'm going to tackle one of these questions at a time.

1566
01:03:13,540 --> 01:03:17,340
Toughness is the ability to get outside of your comfort zone.

1567
01:03:17,340 --> 01:03:19,340
Like that's toughness to me.

1568
01:03:19,340 --> 01:03:21,580
Because if, like, imaginearily, draw a circle,

1569
01:03:21,580 --> 01:03:22,500
put a dot in the middle.

1570
01:03:22,500 --> 01:03:23,300
That's you.

1571
01:03:23,300 --> 01:03:25,580
The circle is the margin of your experience.

1572
01:03:25,580 --> 01:03:28,900
So whatever you've done is where that circle is.

1573
01:03:28,900 --> 01:03:29,900
And you live inside of that.

1574
01:03:29,900 --> 01:03:31,380
It's called your comfort zone.

1575
01:03:31,380 --> 01:03:32,780
And we all talk about personal growth.

1576
01:03:32,780 --> 01:03:34,860
And we say that you fail at the margin of your experience.

1577
01:03:34,860 --> 01:03:37,620
And that margin is that actual diameter of the circle.

1578
01:03:37,620 --> 01:03:40,180
So you have to become uncomfortable and go outside

1579
01:03:40,180 --> 01:03:41,940
of that circle to experience growth, right?

1580
01:03:41,940 --> 01:03:42,700
Yeah.

1581
01:03:42,700 --> 01:03:47,900
And you should have a group of people or a person or a book

1582
01:03:47,900 --> 01:03:50,140
or something that compels you and gives you

1583
01:03:50,140 --> 01:03:54,860
fuel because you've used a lot of your fuel

1584
01:03:54,860 --> 01:03:57,820
to take care of your people and your family.

1585
01:03:57,820 --> 01:04:00,620
And when we leave it up to ourselves,

1586
01:04:00,620 --> 01:04:04,060
it becomes very easy to say, I'll take care of me tomorrow.

1587
01:04:04,060 --> 01:04:06,900
And it is a very leadership mentality

1588
01:04:06,900 --> 01:04:09,780
to make sure that everybody's taken care of.

1589
01:04:09,780 --> 01:04:14,540
And then you, to your point, leaders eat last.

1590
01:04:14,540 --> 01:04:18,540
And what you're saying is when I talk to true leaders,

1591
01:04:18,540 --> 01:04:20,660
they ask me this, right?

1592
01:04:20,660 --> 01:04:23,580
So I'm going to applaud you on the question.

1593
01:04:23,580 --> 01:04:26,620
And my response to that is put yourself

1594
01:04:26,620 --> 01:04:28,740
in a circle that's going to hold you accountable

1595
01:04:28,740 --> 01:04:32,300
to do the micro actions daily to ensure

1596
01:04:32,300 --> 01:04:34,180
that you stay on the beam so you can continue

1597
01:04:34,180 --> 01:04:36,660
following your passion, which is not necessarily

1598
01:04:36,660 --> 01:04:39,660
the product of construction, but the end results of creating

1599
01:04:39,660 --> 01:04:42,780
dreams for people and supplying employment opportunities

1600
01:04:42,780 --> 01:04:45,020
and putting money in your family's bank

1601
01:04:45,020 --> 01:04:47,060
to provide their future.

1602
01:04:47,060 --> 01:04:48,540
That's what your passion is, right?

1603
01:04:48,540 --> 01:04:48,900
Yes.

1604
01:04:48,900 --> 01:04:50,780
And you're doing it with a lot of family and a lot of friends.

1605
01:04:50,780 --> 01:04:53,140
Like your best friends on the other side of camera right now.

1606
01:04:53,140 --> 01:04:56,340
Like you're doing all the things we're talking about.

1607
01:04:56,340 --> 01:04:59,740
But as a leader, I would recommend like make sure

1608
01:04:59,740 --> 01:05:03,500
that you have somebody that is in leadership of where

1609
01:05:03,500 --> 01:05:05,860
you're going and is holding you accountable the way that you

1610
01:05:05,860 --> 01:05:07,700
hold your teams accountable.

1611
01:05:07,700 --> 01:05:10,540
Because you probably came up in sports.

1612
01:05:10,540 --> 01:05:12,340
You came up through the church.

1613
01:05:12,340 --> 01:05:14,100
You developed this company.

1614
01:05:14,100 --> 01:05:15,420
Like, and I know how you did it.

1615
01:05:15,420 --> 01:05:17,300
You bootstrapped it and pulled it up and just said,

1616
01:05:17,300 --> 01:05:18,140
I'm going to figure it out.

1617
01:05:18,140 --> 01:05:18,500
And you did.

1618
01:05:18,500 --> 01:05:20,100
And you did a dang good job.

1619
01:05:20,100 --> 01:05:22,340
And you get to this position where you wake up one day

1620
01:05:22,340 --> 01:05:24,220
and you have 100, you have 50, you have 100,

1621
01:05:24,220 --> 01:05:26,260
you have 200, 500 employees.

1622
01:05:26,260 --> 01:05:27,860
And you turn around and you're like, I have a family

1623
01:05:27,860 --> 01:05:28,940
and I have all these children.

1624
01:05:28,940 --> 01:05:33,020
And you're like in the pyramid, you're at the top.

1625
01:05:33,020 --> 01:05:34,940
There's nobody above you, right?

1626
01:05:34,940 --> 01:05:36,860
So yes, we look to God for sure.

1627
01:05:36,860 --> 01:05:39,860
And we look to the scripture for sure for strength and guidance.

1628
01:05:39,860 --> 01:05:41,860
100%.

1629
01:05:41,860 --> 01:05:43,860
But who's calling you every day and checking it.

1630
01:05:43,860 --> 01:05:44,980
Hey man, how you doing?

1631
01:05:44,980 --> 01:05:45,380
Yeah.

1632
01:05:45,380 --> 01:05:47,380
Hey, my team, I don't care about your team.

1633
01:05:47,380 --> 01:05:49,260
Yeah, dude, I don't care about your job.

1634
01:05:49,260 --> 01:05:50,740
How are you doing?

1635
01:05:50,740 --> 01:05:53,900
And what I have found toughness is when

1636
01:05:53,900 --> 01:05:55,580
you can look another man in the eye

1637
01:05:55,580 --> 01:05:58,380
and be like, hey, man, I care about you and I love you.

1638
01:05:58,380 --> 01:06:02,060
When you can tell another grown man that you love them

1639
01:06:02,060 --> 01:06:05,140
on the phone because they're your brother,

1640
01:06:05,140 --> 01:06:06,420
that's toughness to me.

1641
01:06:06,420 --> 01:06:09,140
Because that's saying I'm big enough to go so far out

1642
01:06:09,140 --> 01:06:11,900
of my comfort zone because as alpha males,

1643
01:06:11,900 --> 01:06:15,980
it is not inherent for us to show compassion.

1644
01:06:15,980 --> 01:06:19,100
It is also not inherent for us to show weakness.

1645
01:06:19,100 --> 01:06:23,220
It is not inherent for me to raise my hand and say, hey,

1646
01:06:23,220 --> 01:06:25,060
I'm suffering from depression.

1647
01:06:25,060 --> 01:06:26,740
I'm having anxiety issues.

1648
01:06:26,740 --> 01:06:31,620
I had a panic attack because we look vulnerable.

1649
01:06:31,620 --> 01:06:34,500
And in the competitive landscape that we live in,

1650
01:06:34,500 --> 01:06:37,300
we think that we're going to look like prey

1651
01:06:37,300 --> 01:06:39,780
and the world's going to come after us.

1652
01:06:39,780 --> 01:06:41,820
And I 100% agree with that.

1653
01:06:41,820 --> 01:06:44,380
And someday, that stereotype is going to change,

1654
01:06:44,380 --> 01:06:46,580
but that's not today and it's probably not in our lifetime.

1655
01:06:46,580 --> 01:06:48,540
So how do you deal with it?

1656
01:06:48,540 --> 01:06:50,900
The toughest people I know, and I'm

1657
01:06:50,900 --> 01:06:53,940
going to go to actual war heroes and without dropping names on,

1658
01:06:53,940 --> 01:06:55,940
we'll talk about it after the podcast.

1659
01:06:55,940 --> 01:06:59,140
But I'm talking about the Ben Laden mission guys.

1660
01:06:59,140 --> 01:07:03,380
And the guys are tip, tip, tip of the spear.

1661
01:07:03,380 --> 01:07:06,940
Their toughness is when they call me and just say,

1662
01:07:06,940 --> 01:07:07,460
how you doing?

1663
01:07:07,460 --> 01:07:09,620
And I'm like, well, my job, I don't care about that.

1664
01:07:09,620 --> 01:07:11,180
How are you doing?

1665
01:07:11,180 --> 01:07:13,340
And they want to ask me questions.

1666
01:07:13,340 --> 01:07:16,540
And then they want to tell me, hey, man, I've been really,

1667
01:07:16,540 --> 01:07:20,060
I've been feeling depressed and I'm a little down and asking

1668
01:07:20,060 --> 01:07:23,220
me, hey, how do you think I should go out of this funk?

1669
01:07:23,220 --> 01:07:24,140
Totally vulnerable.

1670
01:07:24,140 --> 01:07:26,540
I'm like, dude, you're literally in a movie.

1671
01:07:26,540 --> 01:07:28,100
You literally have books about you.

1672
01:07:28,100 --> 01:07:30,220
Like you're bestselling author on the crazy war stories

1673
01:07:30,220 --> 01:07:32,060
and the people looking at you as the toughest person

1674
01:07:32,060 --> 01:07:34,260
on planet earth and you're telling me about depression.

1675
01:07:34,260 --> 01:07:35,340
I almost can't let that out.

1676
01:07:35,340 --> 01:07:36,380
It would change.

1677
01:07:36,380 --> 01:07:39,540
And he's like, oh, I want the world to know.

1678
01:07:39,540 --> 01:07:43,780
I want the world to know that we all have breakdowns here

1679
01:07:43,780 --> 01:07:45,660
and there and we all could use each other.

1680
01:07:45,660 --> 01:07:49,260
So RJ, in your position, I would say,

1681
01:07:49,260 --> 01:07:52,140
find a tribe of human beings that's

1682
01:07:52,140 --> 01:07:53,900
going to hold you accountable to the timeline that you

1683
01:07:53,900 --> 01:07:54,940
can allow for.

1684
01:07:54,940 --> 01:07:57,060
That's solid.

1685
01:07:57,060 --> 01:07:59,260
Wow.

1686
01:07:59,260 --> 01:08:00,900
This is crazy.

1687
01:08:00,900 --> 01:08:03,460
You know what?

1688
01:08:03,460 --> 01:08:08,900
So just for everybody to know, so Derek is my wife's uncle.

1689
01:08:08,900 --> 01:08:10,580
So therefore my uncle.

1690
01:08:10,580 --> 01:08:13,740
And to be honest, I've never really actually sat down

1691
01:08:13,740 --> 01:08:14,860
and had a hard time.

1692
01:08:14,860 --> 01:08:15,660
As long as we ever talked.

1693
01:08:15,660 --> 01:08:17,260
Yeah, this is the longest we ever talked.

1694
01:08:17,260 --> 01:08:18,060
And so I'm sitting here.

1695
01:08:18,060 --> 01:08:21,300
I'm just dumbfounded at all these things that you're saying.

1696
01:08:21,300 --> 01:08:23,620
And I mean, the biggest impact here

1697
01:08:23,620 --> 01:08:28,060
is you're talking about entrepreneurship and then

1698
01:08:28,060 --> 01:08:29,460
addiction and mental health.

1699
01:08:29,460 --> 01:08:31,700
And I think that the biggest thing for me here

1700
01:08:31,700 --> 01:08:33,340
is really truly the mental health.

1701
01:08:33,340 --> 01:08:38,700
Like from growing up, I was born into this family that was very,

1702
01:08:38,700 --> 01:08:41,060
I would say ordinary, but my dad, he owned a business.

1703
01:08:41,060 --> 01:08:43,860
So he was successful.

1704
01:08:43,860 --> 01:08:46,500
And he was the guy that everybody wanted to meet.

1705
01:08:46,500 --> 01:08:47,860
Everybody wanted to go to.

1706
01:08:47,860 --> 01:08:49,220
The guy that everybody relied on.

1707
01:08:49,220 --> 01:08:52,660
So I naturally became that person that just relied on my dad.

1708
01:08:52,660 --> 01:08:54,940
That if anything happened, I'd be able to go to him.

1709
01:08:54,940 --> 01:08:56,180
And that's not wrong.

1710
01:08:56,180 --> 01:08:57,020
He's a father, right?

1711
01:08:57,020 --> 01:08:58,220
And he's supposed to be that way.

1712
01:08:58,220 --> 01:09:01,140
2008 happened and his business started going down.

1713
01:09:01,140 --> 01:09:03,580
So he succumbed to drugs and a huge drug addiction.

1714
01:09:03,580 --> 01:09:04,780
So did my mom.

1715
01:09:04,780 --> 01:09:10,780
And so that was all of a sudden, OK, now it's kind of similar,

1716
01:09:10,780 --> 01:09:13,500
not so much, but parents were just gone.

1717
01:09:13,500 --> 01:09:16,300
And I had to be the person that was kind of in control.

1718
01:09:16,300 --> 01:09:18,380
And I had to figure out what to do next.

1719
01:09:18,380 --> 01:09:20,940
And throughout this entire journey,

1720
01:09:20,940 --> 01:09:23,260
throughout the entrepreneurship and getting

1721
01:09:23,260 --> 01:09:24,940
married, going on a mission, all this kind of stuff,

1722
01:09:24,940 --> 01:09:28,820
I've never once sat down, I think, until this moment

1723
01:09:28,820 --> 01:09:31,980
and really been like, am I OK?

1724
01:09:31,980 --> 01:09:35,300
And so I kind of get emotional right now because all this stuff

1725
01:09:35,300 --> 01:09:37,060
you're talking about, yeah, it is real.

1726
01:09:37,060 --> 01:09:39,420
And for me, I've always been a person

1727
01:09:39,420 --> 01:09:41,780
which I'm sure so many people that are in the arms

1728
01:09:41,780 --> 01:09:46,180
or just building companies, it's so hard to focus on yourself

1729
01:09:46,180 --> 01:09:47,380
because there's so much to be done.

1730
01:09:47,380 --> 01:09:48,820
And there's so much other people to help

1731
01:09:48,820 --> 01:09:50,180
because the picture is always grander.

1732
01:09:50,180 --> 01:09:50,820
It's always bigger.

1733
01:09:50,820 --> 01:09:53,340
It's not just sometimes it's about the money for people,

1734
01:09:53,340 --> 01:09:54,820
but a lot of times it's not.

1735
01:09:54,820 --> 01:09:56,700
And it's just so, I mean, this is

1736
01:09:56,700 --> 01:09:58,740
gold, it's so important to be able to step back,

1737
01:09:58,740 --> 01:10:01,260
be able to be coachable, be able to understand

1738
01:10:01,260 --> 01:10:04,020
that there are other people out there that care, that

1739
01:10:04,020 --> 01:10:04,900
want to help you.

1740
01:10:04,900 --> 01:10:07,900
And by allowing yourself to accept that help,

1741
01:10:07,900 --> 01:10:10,020
you are going to progress even further in life.

1742
01:10:10,020 --> 01:10:12,500
I mean, that's, I guess, in a nutshell, what I'm taking.

1743
01:10:12,500 --> 01:10:14,020
But I mean, I'm just taking a lot in.

1744
01:10:14,020 --> 01:10:14,860
This is awesome.

1745
01:10:14,860 --> 01:10:15,380
This is awesome.

1746
01:10:15,380 --> 01:10:19,340
Yeah, man, I'm a fire hydrant, would you give me a microphone?

1747
01:10:19,340 --> 01:10:20,900
I'm going to need more than an hour with you.

1748
01:10:20,900 --> 01:10:24,100
So the Faction Foundation, I think I speak for a lot of people

1749
01:10:24,100 --> 01:10:27,460
right now, is how do people get involved with that?

1750
01:10:27,460 --> 01:10:31,620
So first things first is I officially launched June 10.

1751
01:10:31,620 --> 01:10:34,100
So right now I've done some warm leads.

1752
01:10:34,100 --> 01:10:37,420
And I'll go quickly.

1753
01:10:37,420 --> 01:10:39,700
It was important for me before I opened the doors

1754
01:10:39,700 --> 01:10:42,380
of my deliverables to have a very clear plan.

1755
01:10:42,380 --> 01:10:44,300
Faith Family Fitness Finance and the derivatives

1756
01:10:44,300 --> 01:10:46,180
of Go, Got My Plan.

1757
01:10:46,180 --> 01:10:49,380
My playbook, which is a gamified micro-actions

1758
01:10:49,380 --> 01:10:51,580
to keep you on that beam where you earn a point every day

1759
01:10:51,580 --> 01:10:54,740
in that category, not just through what I exactly tell you

1760
01:10:54,740 --> 01:10:57,300
to do, but I live by what doesn't challenge you,

1761
01:10:57,300 --> 01:10:58,260
doesn't change you.

1762
01:10:58,260 --> 01:11:00,020
So I'm not going to tell you to run a mile.

1763
01:11:00,020 --> 01:11:02,140
I'm going to say, do something physically fit that pushes you

1764
01:11:02,140 --> 01:11:03,820
at 1% outside of your bubble.

1765
01:11:03,820 --> 01:11:05,620
Give yourself a point for that.

1766
01:11:05,620 --> 01:11:08,420
The coach, which that's going to be me for right now.

1767
01:11:08,420 --> 01:11:10,780
Like when we scale and there's thousands of people,

1768
01:11:10,780 --> 01:11:11,940
I'm going to have to bring in more coaches.

1769
01:11:11,940 --> 01:11:13,540
So I'm going to build and cultivate coaches.

1770
01:11:13,540 --> 01:11:16,940
I have a solid team, which leads me to the team.

1771
01:11:16,940 --> 01:11:19,020
So before I opened it was important.

1772
01:11:19,020 --> 01:11:20,540
And this was the hardest part.

1773
01:11:20,540 --> 01:11:24,980
I had to go around the world and recruit about 25 to 30 guys

1774
01:11:24,980 --> 01:11:26,740
who are mentors of mine.

1775
01:11:26,740 --> 01:11:28,980
Guys I've looked up to, guys I've coached with, guys

1776
01:11:28,980 --> 01:11:31,780
like I told you about that are tip of the spear

1777
01:11:31,780 --> 01:11:35,820
in the military, pro athletes, nine figure CEO guys,

1778
01:11:36,660 --> 01:11:41,660
in a nice cornucopia of different types of human beings.

1779
01:11:41,660 --> 01:11:45,340
Black, white, purple, male, female, whatever.

1780
01:11:45,340 --> 01:11:46,860
Don't care, right?

1781
01:11:46,860 --> 01:11:49,100
But they have to bring something to the table

1782
01:11:49,100 --> 01:11:51,380
because let's say RJ, you come in

1783
01:11:51,380 --> 01:11:53,540
and you're my first paying client, right?

1784
01:11:54,660 --> 01:11:55,940
I told you you're going to get a team,

1785
01:11:55,940 --> 01:11:57,660
a playbook, a plan and a coach.

1786
01:11:57,660 --> 01:11:59,420
And when you show up on that call,

1787
01:11:59,420 --> 01:12:01,940
I want you to come into a call where you're like,

1788
01:12:01,940 --> 01:12:04,380
I'm the smallest fish in this room.

1789
01:12:04,380 --> 01:12:06,660
And I see great value in this.

1790
01:12:06,660 --> 01:12:08,860
The men that are speaking and the women that are speaking

1791
01:12:08,860 --> 01:12:10,860
on this run nine figure companies.

1792
01:12:10,860 --> 01:12:13,460
The people in here have had eight and nine figure exits.

1793
01:12:13,460 --> 01:12:16,660
The people in here are doctors and surgeons and lawyers

1794
01:12:16,660 --> 01:12:19,980
and construction guys and they're just,

1795
01:12:19,980 --> 01:12:23,660
they bring a skill set, like that's my crew, right?

1796
01:12:23,660 --> 01:12:26,460
So now that I have all those pieces in place,

1797
01:12:26,460 --> 01:12:29,580
like I am now saying, okay, soft launch,

1798
01:12:29,580 --> 01:12:32,500
like go to thefactionfoundation.com,

1799
01:12:32,500 --> 01:12:34,940
watch my story so you, which if you listen to this

1800
01:12:34,940 --> 01:12:37,340
you don't have to and click through

1801
01:12:37,340 --> 01:12:39,340
and just get on an onboarding call.

1802
01:12:39,340 --> 01:12:41,140
I get on a phone with you and we have to make sure

1803
01:12:41,140 --> 01:12:41,980
it's a good match.

1804
01:12:41,980 --> 01:12:43,620
Like you asked me the question like,

1805
01:12:43,620 --> 01:12:47,620
listen, I'm not the right size shoe for every foot.

1806
01:12:47,620 --> 01:12:48,780
You know what I mean?

1807
01:12:48,780 --> 01:12:50,900
I'm the right size shoe for the people

1808
01:12:50,900 --> 01:12:53,460
that I know I can move the needle on.

1809
01:12:53,460 --> 01:12:55,940
So I do a deep assessment on the front

1810
01:12:55,940 --> 01:12:58,580
and I get it quantified by points.

1811
01:12:58,580 --> 01:13:01,780
And then we run 90 days and I'm having you do these things

1812
01:13:01,780 --> 01:13:02,620
like a weight loss.

1813
01:13:02,620 --> 01:13:03,660
Like if I'm doing a weight loss thing,

1814
01:13:03,660 --> 01:13:04,900
I want to know your weight today.

1815
01:13:04,900 --> 01:13:05,740
I want to do this program.

1816
01:13:05,740 --> 01:13:07,540
I want to weigh you here and see the change.

1817
01:13:07,540 --> 01:13:09,740
I don't want just hear that I feel better stuff.

1818
01:13:09,740 --> 01:13:10,980
I'm going to score you again.

1819
01:13:10,980 --> 01:13:12,900
And then outside of that, we do summits

1820
01:13:12,900 --> 01:13:15,180
and we do adventures and I take my teams

1821
01:13:15,180 --> 01:13:18,100
and we go to Patagonia and Argentina.

1822
01:13:18,100 --> 01:13:19,380
We do shooting adventures.

1823
01:13:19,380 --> 01:13:21,100
We do all kinds of like crazy fun stuff.

1824
01:13:21,100 --> 01:13:25,540
And it's very much of a, it's a big boy community

1825
01:13:26,540 --> 01:13:28,060
filled with women and men

1826
01:13:28,060 --> 01:13:31,340
where you can come into a locker room type mentality

1827
01:13:31,340 --> 01:13:33,180
that's led by a coach, plan playbook,

1828
01:13:33,180 --> 01:13:35,220
and you can be real and raw and you can say,

1829
01:13:35,220 --> 01:13:38,300
hey man, like I'm having a terrible day and I'm depressed

1830
01:13:38,300 --> 01:13:40,940
and this is what's going on in my world

1831
01:13:40,940 --> 01:13:43,260
without having your staff and everybody else there.

1832
01:13:43,260 --> 01:13:44,940
And you're going to talk to other people

1833
01:13:44,940 --> 01:13:46,420
that are going through the same stuff you are.

1834
01:13:46,420 --> 01:13:47,260
It's amazing.

1835
01:13:47,260 --> 01:13:49,140
So that's what we bring to the table.

1836
01:13:49,140 --> 01:13:52,420
So do you have a set cost or is it based on the initial?

1837
01:13:52,420 --> 01:13:53,260
Yeah, no.

1838
01:13:53,260 --> 01:13:57,260
So to be, so I have a one on one cost

1839
01:13:57,260 --> 01:14:00,580
but that's $75,000 a year and up.

1840
01:14:01,580 --> 01:14:03,300
People take advantage of that all the time.

1841
01:14:03,300 --> 01:14:05,980
And I love it for that particular client

1842
01:14:05,980 --> 01:14:08,020
and I have to really make sure that I can deliver

1843
01:14:08,020 --> 01:14:09,620
when we get to that level.

1844
01:14:09,620 --> 01:14:11,980
What I advise for everybody is put your toe in the water

1845
01:14:11,980 --> 01:14:15,780
into the group coaching because I see the most value

1846
01:14:15,780 --> 01:14:17,620
and I try and steer people away from one on one coaching

1847
01:14:17,620 --> 01:14:18,460
back to the group.

1848
01:14:18,460 --> 01:14:19,900
But some people are just like, I just want you

1849
01:14:19,900 --> 01:14:21,220
and this is what it is.

1850
01:14:21,220 --> 01:14:23,380
But the group and the plan and the playbook

1851
01:14:23,380 --> 01:14:26,020
is where the power is because it really sets forth

1852
01:14:26,020 --> 01:14:28,140
the micro actions and micro intentions

1853
01:14:28,140 --> 01:14:30,940
that you're doing every day that build habitually

1854
01:14:30,940 --> 01:14:35,940
and all of a sudden you find in 90 days, oh, I am praying.

1855
01:14:36,060 --> 01:14:37,220
I am reading the scripture.

1856
01:14:37,220 --> 01:14:38,700
I am going to the gym.

1857
01:14:38,700 --> 01:14:40,020
I am looking at my nutrition.

1858
01:14:40,020 --> 01:14:41,580
I am being intentional with my wife.

1859
01:14:41,580 --> 01:14:44,220
I am finding time to make breakfast for my kids.

1860
01:14:44,220 --> 01:14:46,540
I am doing this and then even cooler man

1861
01:14:46,540 --> 01:14:48,860
is when the family's get involved and your kids are like,

1862
01:14:48,860 --> 01:14:49,700
what are you doing?

1863
01:14:49,700 --> 01:14:51,020
You're like, I'm trying to get to earn a fitness point

1864
01:14:51,020 --> 01:14:52,140
and they come to you when you get home

1865
01:14:52,140 --> 01:14:53,300
and you're tired and you don't want to do it.

1866
01:14:53,300 --> 01:14:54,700
And they're like, Dad, let's do pushups

1867
01:14:54,700 --> 01:14:55,900
when you get a fitness point.

1868
01:14:55,900 --> 01:14:57,340
Or your wife comes to you and just like,

1869
01:14:57,340 --> 01:14:59,020
hey, let's reach scripture together.

1870
01:14:59,020 --> 01:15:01,100
Let's reach scripture together.

1871
01:15:01,100 --> 01:15:04,220
That's what brings it all together, right?

1872
01:15:04,220 --> 01:15:07,260
And we get tired because, listen, here's the reality.

1873
01:15:07,260 --> 01:15:11,940
As a CEO, I answer a thousand questions a day like this.

1874
01:15:11,940 --> 01:15:13,860
But guess what happens when I get home and talk to my wife?

1875
01:15:13,860 --> 01:15:16,620
Do you think she wants me to answer questions like this?

1876
01:15:16,620 --> 01:15:18,500
She doesn't want me to answer any question.

1877
01:15:18,500 --> 01:15:21,860
She wants to talk and me to just do, yeah.

1878
01:15:21,860 --> 01:15:23,660
But I come home in that CEO mode and I'm like,

1879
01:15:23,660 --> 01:15:24,500
pop, pop, pop, pop, pop, pop.

1880
01:15:24,500 --> 01:15:25,340
It's hard to turn it off.

1881
01:15:25,340 --> 01:15:28,820
So I'd be very intentional about, I'm not her boss.

1882
01:15:28,820 --> 01:15:29,660
I'm not her CEO.

1883
01:15:29,660 --> 01:15:30,480
I'm her equal.

1884
01:15:30,480 --> 01:15:31,620
I'm her partner.

1885
01:15:31,620 --> 01:15:34,420
And I'm here to listen to her and be present

1886
01:15:34,420 --> 01:15:37,460
and not just bounce responses back.

1887
01:15:37,460 --> 01:15:40,020
So, I don't know, in a nutshell,

1888
01:15:40,020 --> 01:15:41,460
I think that the best place to start

1889
01:15:41,460 --> 01:15:43,700
is in that group side, in that group side.

1890
01:15:43,700 --> 01:15:45,860
You're looking at under $2,000 a month

1891
01:15:45,860 --> 01:15:48,060
to be in those types of groups.

1892
01:15:48,060 --> 01:15:49,020
Totally affordable.

1893
01:15:49,020 --> 01:15:50,740
And the reality is if somebody came to me and they're like,

1894
01:15:50,740 --> 01:15:53,060
hey, man, I need to be in this and I can't swing it,

1895
01:15:53,060 --> 01:15:54,580
I didn't get in this for the money.

1896
01:15:54,580 --> 01:15:56,140
I have enough money to pay my bills.

1897
01:15:56,140 --> 01:15:58,020
I need to like change human beings.

1898
01:15:58,020 --> 01:16:01,380
So whoever judges this, whatever faith we all subscribe to

1899
01:16:01,380 --> 01:16:04,260
at the end of the day, my goal is that when I leave this earth

1900
01:16:04,260 --> 01:16:05,940
and I go to the next place,

1901
01:16:06,860 --> 01:16:07,700
that they're gonna look at me and go,

1902
01:16:07,700 --> 01:16:12,180
hey man, you weren't perfect, but you were trying.

1903
01:16:12,180 --> 01:16:13,300
Yeah.

1904
01:16:13,300 --> 01:16:14,580
And that's it.

1905
01:16:14,580 --> 01:16:15,420
That's amazing.

1906
01:16:15,420 --> 01:16:17,900
So thefoundationfaction.com, is that correct?

1907
01:16:17,900 --> 01:16:19,380
The Faction Foundation.

1908
01:16:19,380 --> 01:16:20,460
We just called it the Faction Foundation.

1909
01:16:20,460 --> 01:16:21,540
I couldn't buy the dough name

1910
01:16:21,540 --> 01:16:23,020
because some random group already took it.

1911
01:16:23,020 --> 01:16:25,700
So we had to buy the Faction Foundation, but yeah.

1912
01:16:25,700 --> 01:16:27,460
Why did you name it that?

1913
01:16:27,460 --> 01:16:30,100
Because the faction, I break down the four F's

1914
01:16:30,100 --> 01:16:32,740
into each their own subcategory,

1915
01:16:32,740 --> 01:16:33,940
but yet they all tied together.

1916
01:16:33,940 --> 01:16:34,980
Oh, the finance.

1917
01:16:34,980 --> 01:16:35,820
Yeah.

1918
01:16:35,820 --> 01:16:39,620
Faith, family, fitness and finance, it all pulls together.

1919
01:16:39,620 --> 01:16:41,460
So there's factions in this life

1920
01:16:41,460 --> 01:16:43,780
and we get wildly out of balance.

1921
01:16:43,780 --> 01:16:46,300
And really what I really, if you wanna know what's the one

1922
01:16:46,300 --> 01:16:49,820
problem I really solve, is how to balance it all.

1923
01:16:49,820 --> 01:16:52,380
How do I have a life of abundance that stays in balance?

1924
01:16:52,380 --> 01:16:57,060
How do I make eight figures and have a wife that once me,

1925
01:16:57,060 --> 01:16:59,500
doesn't just need me for my paycheck?

1926
01:16:59,500 --> 01:17:02,380
How do I make eight figures and have a family life

1927
01:17:02,380 --> 01:17:05,220
that I want and stay physically fit and mentally sound

1928
01:17:05,220 --> 01:17:07,020
to be able to keep up with it?

1929
01:17:07,020 --> 01:17:09,940
And how do I do that and keep it all framed in

1930
01:17:09,940 --> 01:17:13,060
under the lane lines of the morality of the faith

1931
01:17:13,060 --> 01:17:14,740
that I've chosen to walk?

1932
01:17:14,740 --> 01:17:16,420
Like how do you do all that?

1933
01:17:16,420 --> 01:17:19,100
Because it's like helicopter blades.

1934
01:17:19,100 --> 01:17:21,420
It doesn't fly if one blade's longer than the other.

1935
01:17:21,420 --> 01:17:23,860
So if my finance is way out here and my family is here,

1936
01:17:23,860 --> 01:17:26,900
like if I score 100 in finance and a 20 in family,

1937
01:17:26,900 --> 01:17:30,420
like yeah, I'm not in financial poverty,

1938
01:17:30,420 --> 01:17:31,660
but you're gonna get a divorce.

1939
01:17:31,660 --> 01:17:32,580
You're in family poverty.

1940
01:17:32,580 --> 01:17:34,420
You're gonna have kids that don't want you anymore.

1941
01:17:34,420 --> 01:17:35,260
You know what I mean?

1942
01:17:35,260 --> 01:17:39,060
So this is a real world consequence of saying like,

1943
01:17:39,060 --> 01:17:41,420
everything in balance works

1944
01:17:41,420 --> 01:17:43,900
and you can grow it all in abundance.

1945
01:17:43,900 --> 01:17:46,060
Don't be afraid to grow your spirituality.

1946
01:17:46,060 --> 01:17:47,580
Don't be afraid to grow your family bonds.

1947
01:17:47,580 --> 01:17:49,620
Don't be afraid to grow your fitness.

1948
01:17:49,620 --> 01:17:51,220
Explore new things.

1949
01:17:51,220 --> 01:17:53,500
Don't just think that the wins and losses are chalked up

1950
01:17:53,500 --> 01:17:54,580
because of how much money you have

1951
01:17:54,580 --> 01:17:55,660
or don't have in the bank.

1952
01:17:55,660 --> 01:18:00,020
I will walk you over to nine figure guys that are miserable.

1953
01:18:00,020 --> 01:18:01,460
They come to me for coaching.

1954
01:18:02,820 --> 01:18:03,700
That's amazing.

1955
01:18:03,700 --> 01:18:04,980
You know, there's a difference.

1956
01:18:04,980 --> 01:18:07,540
You know, I've talked to a lot of people

1957
01:18:07,540 --> 01:18:09,380
and there's a difference when people have knowledge

1958
01:18:09,380 --> 01:18:11,220
versus when people have wisdom

1959
01:18:11,220 --> 01:18:13,580
and everything you're saying is just wisdom.

1960
01:18:13,580 --> 01:18:15,060
It's based off of real life experience,

1961
01:18:15,060 --> 01:18:15,900
stuff you've been through,

1962
01:18:15,900 --> 01:18:16,740
stuff you've learned,

1963
01:18:16,740 --> 01:18:18,460
stuff that you put into play yourself

1964
01:18:18,460 --> 01:18:21,300
and you can sense that when you talk to you.

1965
01:18:21,300 --> 01:18:22,140
Oh, thank you, Masi.

1966
01:18:22,140 --> 01:18:22,980
I'll take that as a comment.

1967
01:18:22,980 --> 01:18:24,260
That's fantastic. Thank you very much.

1968
01:18:24,260 --> 01:18:25,340
I got one last question.

1969
01:18:25,340 --> 01:18:26,740
Yep.

1970
01:18:26,740 --> 01:18:27,940
And this is him running long

1971
01:18:27,940 --> 01:18:30,820
just in case he's like, five minutes, 10 minutes.

1972
01:18:35,620 --> 01:18:37,700
Well, I mean, I'm forcing him into the network.

1973
01:18:37,700 --> 01:18:39,500
So, hey, for those guys don't know,

1974
01:18:39,500 --> 01:18:41,940
RJ will be a member of the Faction Foundation

1975
01:18:41,940 --> 01:18:42,860
by this time next week.

1976
01:18:42,860 --> 01:18:45,260
Yes. And if he's not, I want you all to write in

1977
01:18:45,260 --> 01:18:47,380
and ask him like, what's holding him back?

1978
01:18:47,380 --> 01:18:49,260
100%. How about that for sales?

1979
01:18:49,260 --> 01:18:50,500
Yeah, there you go. I'm tired.

1980
01:18:50,500 --> 01:18:51,580
If you're like, I'm at the dance.

1981
01:18:51,580 --> 01:18:53,220
Like, dude, my kid goes to dance

1982
01:18:53,220 --> 01:18:54,580
and they awarded her a solo

1983
01:18:54,580 --> 01:18:56,060
when she was really young,

1984
01:18:56,060 --> 01:18:58,100
brought her up on stage and like,

1985
01:18:58,100 --> 01:19:00,100
it applauded her the whole company.

1986
01:19:00,100 --> 01:19:01,460
And then she hands me the certificate.

1987
01:19:01,460 --> 01:19:02,300
Dad, look what I won.

1988
01:19:02,300 --> 01:19:03,140
This is so great.

1989
01:19:03,140 --> 01:19:03,980
They love me.

1990
01:19:03,980 --> 01:19:04,900
And I flip it over and it's like,

1991
01:19:04,900 --> 01:19:06,660
for $1,100 extra a month,

1992
01:19:06,660 --> 01:19:07,580
your kid can do this.

1993
01:19:07,580 --> 01:19:09,500
And they'll say, I'm going to come up.

1994
01:19:09,500 --> 01:19:12,980
I'll say, well played dance company.

1995
01:19:12,980 --> 01:19:14,180
Well played. That's good.

1996
01:19:14,180 --> 01:19:16,980
Well played. You sold my daughter to her peers

1997
01:19:16,980 --> 01:19:19,140
and then talked to mom and dad and sent me the bill.

1998
01:19:19,140 --> 01:19:20,540
That might be a good way to get remodels.

1999
01:19:20,540 --> 01:19:23,100
I mean, yeah.

2000
01:19:23,100 --> 01:19:24,860
That's a good sales tactic.

2001
01:19:24,860 --> 01:19:26,700
So from a, and I mean,

2002
01:19:26,700 --> 01:19:29,180
this may be putting you on the spot on the test,

2003
01:19:29,180 --> 01:19:31,540
but I think you can handle it.

2004
01:19:31,540 --> 01:19:35,780
If you had an opportunity to meet a stranger

2005
01:19:35,780 --> 01:19:38,180
and that stranger's life was in complete chaos

2006
01:19:38,180 --> 01:19:40,660
in every single aspect of all four Fs,

2007
01:19:40,660 --> 01:19:41,500
there's four, right?

2008
01:19:41,500 --> 01:19:45,380
Yeah. And you had, let's say 60 seconds

2009
01:19:45,380 --> 01:19:46,900
to give them one piece of advice

2010
01:19:46,900 --> 01:19:50,060
that can help them in all four sectors.

2011
01:19:50,060 --> 01:19:50,900
What would that be?

2012
01:19:50,900 --> 01:19:52,740
And take your time.

2013
01:19:58,580 --> 01:19:59,700
To know the solution,

2014
01:19:59,700 --> 01:20:01,500
you have to identify the problem.

2015
01:20:02,700 --> 01:20:04,860
In medicine, we call it diagnosing.

2016
01:20:04,860 --> 01:20:06,940
You have to, in shooting,

2017
01:20:06,940 --> 01:20:08,700
it's putting it front-sight focus.

2018
01:20:08,700 --> 01:20:10,820
It's getting your target radical over it.

2019
01:20:11,820 --> 01:20:13,540
You have to focus your energy,

2020
01:20:13,540 --> 01:20:15,300
but you have to know what are you shooting

2021
01:20:15,300 --> 01:20:16,220
at, what are you striving for?

2022
01:20:16,220 --> 01:20:18,020
So in 60 seconds, I would say,

2023
01:20:18,020 --> 01:20:19,100
here's what I want you to do.

2024
01:20:19,100 --> 01:20:21,820
I want you to go home and define your issue

2025
01:20:21,820 --> 01:20:25,180
and define your issue and write out what it is today.

2026
01:20:25,180 --> 01:20:26,820
Write out if you do nothing different

2027
01:20:26,820 --> 01:20:27,660
than what you're doing today,

2028
01:20:27,660 --> 01:20:29,180
what does it look like in a year?

2029
01:20:29,180 --> 01:20:30,820
Then I want you to write,

2030
01:20:30,820 --> 01:20:32,980
what do you want to look like in a year?

2031
01:20:33,820 --> 01:20:35,300
And what do you think you have to do

2032
01:20:35,300 --> 01:20:38,420
to go from where you are to there to make that happen?

2033
01:20:38,420 --> 01:20:40,900
And most people, they don't know what that bridge is.

2034
01:20:40,900 --> 01:20:42,740
Like here's problem, here's solution.

2035
01:20:42,740 --> 01:20:44,140
There's a huge gap.

2036
01:20:44,140 --> 01:20:45,900
And coaching is that gap, right?

2037
01:20:45,900 --> 01:20:46,740
Coaching is that gap.

2038
01:20:46,740 --> 01:20:48,420
Like here's my problem.

2039
01:20:48,420 --> 01:20:51,900
This is my hell island and this is my heaven island.

2040
01:20:51,900 --> 01:20:53,540
How do I go from here to here?

2041
01:20:53,540 --> 01:20:54,820
Like I don't want to be here anymore.

2042
01:20:54,820 --> 01:20:57,340
And I don't know the plan to get off this island.

2043
01:20:57,340 --> 01:20:58,700
And I can see that if I was over here,

2044
01:20:58,700 --> 01:21:00,300
like I'm happy and everybody's smiling

2045
01:21:00,300 --> 01:21:01,660
and things are great.

2046
01:21:01,660 --> 01:21:03,820
I don't know how to go there.

2047
01:21:03,820 --> 01:21:05,660
But, and that's where coaching comes in, right?

2048
01:21:05,660 --> 01:21:09,100
But you have to know and be honest with yourself

2049
01:21:09,100 --> 01:21:10,180
to where you're at.

2050
01:21:11,140 --> 01:21:13,220
And if you do nothing different other than what you're doing

2051
01:21:13,220 --> 01:21:15,020
now, like is your situation getting better?

2052
01:21:15,020 --> 01:21:16,140
We're just saying the same.

2053
01:21:16,140 --> 01:21:17,020
Because if it's getting better,

2054
01:21:17,020 --> 01:21:18,300
then stay there and long enough,

2055
01:21:18,300 --> 01:21:19,940
they'll come together.

2056
01:21:21,660 --> 01:21:23,060
See where you're at.

2057
01:21:23,060 --> 01:21:25,020
And then if you have no coaching,

2058
01:21:25,020 --> 01:21:29,020
reverse engineer it down in steps that you can,

2059
01:21:29,020 --> 01:21:32,180
that you can do, very simple advice.

2060
01:21:32,180 --> 01:21:33,540
If I asked your readers, right?

2061
01:21:33,540 --> 01:21:34,900
Or listeners right now,

2062
01:21:34,900 --> 01:21:37,180
hey man, we're all gonna go do a marathon.

2063
01:21:37,180 --> 01:21:38,980
Who can do a marathon, raise your hand.

2064
01:21:38,980 --> 01:21:40,300
Nobody raises their hand.

2065
01:21:40,300 --> 01:21:41,980
Okay, who can do a half marathon?

2066
01:21:41,980 --> 01:21:43,300
Nobody raises their hand.

2067
01:21:43,300 --> 01:21:44,820
Okay, who can do a 5K?

2068
01:21:44,820 --> 01:21:46,260
A couple hands start coming up.

2069
01:21:46,260 --> 01:21:47,500
I go, okay, check it out.

2070
01:21:47,500 --> 01:21:48,340
Let's just go this.

2071
01:21:48,340 --> 01:21:50,500
Who can take one step forward?

2072
01:21:51,420 --> 01:21:53,900
95% of people raise their hand.

2073
01:21:53,900 --> 01:21:56,860
Okay, after that one step, hard stop.

2074
01:21:56,860 --> 01:21:58,020
And I'm gonna ask you the same question.

2075
01:21:58,020 --> 01:22:00,020
Who can take one step forward?

2076
01:22:00,020 --> 01:22:00,860
Oh, I can do that.

2077
01:22:00,860 --> 01:22:01,900
Okay, cool.

2078
01:22:01,900 --> 01:22:02,740
Hard stop.

2079
01:22:02,740 --> 01:22:03,580
Let's do it again.

2080
01:22:03,580 --> 01:22:04,420
Who can take one step forward?

2081
01:22:04,420 --> 01:22:07,700
And do you see if I keep doing that,

2082
01:22:07,700 --> 01:22:09,660
I will do the marathon.

2083
01:22:09,660 --> 01:22:12,700
But many of us look at eating the elephant in one bite

2084
01:22:12,700 --> 01:22:14,140
and say, this is insurmountable.

2085
01:22:14,140 --> 01:22:16,420
I can't do a marathon.

2086
01:22:16,420 --> 01:22:18,300
So can you do one step one time?

2087
01:22:18,300 --> 01:22:19,340
Yeah, okay.

2088
01:22:19,340 --> 01:22:20,380
Can you do it again?

2089
01:22:20,380 --> 01:22:21,460
Yeah, okay.

2090
01:22:21,460 --> 01:22:22,460
Can you do it again?

2091
01:22:22,460 --> 01:22:24,100
Yeah, okay, can we take four steps?

2092
01:22:24,100 --> 01:22:25,020
Yeah, okay.

2093
01:22:25,020 --> 01:22:26,580
And we just, we'll get there, right?

2094
01:22:26,580 --> 01:22:29,780
So be realistic.

2095
01:22:29,780 --> 01:22:33,060
When you set your goals, when you set your plan,

2096
01:22:33,060 --> 01:22:34,700
don't be grandiose.

2097
01:22:34,700 --> 01:22:35,740
Don't be Instagram.

2098
01:22:35,740 --> 01:22:37,100
Instagram is BS.

2099
01:22:37,100 --> 01:22:40,220
When you see everybody's fictitious life

2100
01:22:40,220 --> 01:22:43,180
with the lighting and their irises are popped in the color

2101
01:22:43,180 --> 01:22:45,740
and it's beautiful and their world is so much better

2102
01:22:45,740 --> 01:22:46,660
than ours.

2103
01:22:46,660 --> 01:22:48,260
Like, man, ain't it real?

2104
01:22:48,260 --> 01:22:49,100
They ain't real.

2105
01:22:49,100 --> 01:22:50,820
Like, and if it is, who cares?

2106
01:22:50,820 --> 01:22:52,060
That's not your reality.

2107
01:22:52,060 --> 01:22:53,140
So stay within your reality.

2108
01:22:53,140 --> 01:22:54,620
Stay within your capabilities.

2109
01:22:54,620 --> 01:22:56,060
Find people that are better at you

2110
01:22:56,060 --> 01:22:57,700
that have the right spiritual satiate

2111
01:22:57,700 --> 01:22:59,740
that want to help you and bring you along.

2112
01:22:59,740 --> 01:23:01,780
Don't hook up with people that want to take from you.

2113
01:23:01,780 --> 01:23:02,940
Remove toxicity.

2114
01:23:02,940 --> 01:23:04,980
Go with the let them thought program.

2115
01:23:04,980 --> 01:23:06,220
Like, people want to screw you over?

2116
01:23:06,220 --> 01:23:08,420
Like, let them go.

2117
01:23:08,420 --> 01:23:09,260
Let them go.

2118
01:23:09,260 --> 01:23:10,080
Dump all the toxic stuff.

2119
01:23:10,080 --> 01:23:10,920
Check it out.

2120
01:23:10,920 --> 01:23:13,380
The only person that suffers when you've been wronged

2121
01:23:13,380 --> 01:23:14,660
and you're still carrying that is you.

2122
01:23:14,660 --> 01:23:16,380
That person, they're already, they're scoundrel.

2123
01:23:16,380 --> 01:23:17,220
They're already past it.

2124
01:23:17,220 --> 01:23:18,060
They don't care about you.

2125
01:23:18,060 --> 01:23:19,940
You're still thinking about it.

2126
01:23:19,940 --> 01:23:20,880
Drop that rock.

2127
01:23:20,880 --> 01:23:22,540
It's like carrying rocks around your backpack.

2128
01:23:22,540 --> 01:23:24,740
Like, nobody's going to give you a gold star for that.

2129
01:23:24,740 --> 01:23:26,780
Nobody wants to hear about the things that happened to you

2130
01:23:26,780 --> 01:23:27,740
in the past.

2131
01:23:27,740 --> 01:23:28,620
Drop it.

2132
01:23:28,620 --> 01:23:29,460
Get rid of it.

2133
01:23:29,460 --> 01:23:30,940
You're just carrying burden around.

2134
01:23:30,940 --> 01:23:34,540
Like, I know that you're like, dude, I said 60 seconds.

2135
01:23:34,540 --> 01:23:37,940
So identify problem, identify solution,

2136
01:23:37,940 --> 01:23:39,420
reverse engineer the plan.

2137
01:23:39,420 --> 01:23:42,340
It's literally the best thing ever.

2138
01:23:42,340 --> 01:23:44,180
Yeah.

2139
01:23:44,180 --> 01:23:47,460
Guys, if you get anything from this podcast,

2140
01:23:47,460 --> 01:23:50,020
that is everything in a nutshell.

2141
01:23:50,020 --> 01:23:50,900
That's where you start.

2142
01:23:50,900 --> 01:23:52,500
I think that's the hardest part is figuring out

2143
01:23:52,500 --> 01:23:56,460
where to start and identifying, diagnosing the problems.

2144
01:23:56,460 --> 01:23:58,380
Because whether it's in entrepreneurship

2145
01:23:58,380 --> 01:24:00,620
or just everyday life, you run into problems

2146
01:24:00,620 --> 01:24:02,180
and you have to figure out how to get over it.

2147
01:24:02,180 --> 01:24:04,740
And when you can't, that's when people get depressed.

2148
01:24:04,740 --> 01:24:06,700
That's when people, they start backing down

2149
01:24:06,700 --> 01:24:07,540
and they can't get through it.

2150
01:24:07,540 --> 01:24:08,660
So that's phenomenal.

2151
01:24:08,660 --> 01:24:10,220
Guys, we're going to have everything

2152
01:24:10,220 --> 01:24:13,300
about the Faction Foundation below in the links.

2153
01:24:13,300 --> 01:24:15,500
We're going to have all the social media tags below.

2154
01:24:15,500 --> 01:24:16,860
You're also going to find our stuff.

2155
01:24:16,860 --> 01:24:19,860
So do us a favor, subscribe, go to his stuff.

2156
01:24:19,860 --> 01:24:21,980
One, if you're not joining the Faction Foundation,

2157
01:24:21,980 --> 01:24:23,300
I don't know what you're going to be doing

2158
01:24:23,300 --> 01:24:24,540
because I can tell you right now,

2159
01:24:24,540 --> 01:24:26,060
based off of this podcast,

2160
01:24:26,060 --> 01:24:28,860
I'm going to be joining 100%

2161
01:24:28,860 --> 01:24:30,940
and I'm super excited to see what the future holds with that.

2162
01:24:30,940 --> 01:24:32,700
So thanks for joining the podcast

2163
01:24:32,700 --> 01:24:34,260
and we'll look forward to seeing you guys next time.

2164
01:24:34,260 --> 01:24:35,300
Hey, thanks for having me on man.

2165
01:24:35,300 --> 01:24:36,300
Appreciate it.

2166
01:24:36,300 --> 01:24:43,300
I'll see you guys next time.