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Hey guys, welcome back to the Homework Assembly podcast.

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We're really excited today.

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And we're really happy that Brad's here to join us.

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Brad with the owner of AFT Construction.

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If you guys haven't seen their stuff, you're going to be able to click the links below,

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check out their entire portfolio, all the production, all the media content that they're

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dropping.

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It's just, it's honestly, it's everywhere.

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It's outrageous.

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And it's some really cool stuff.

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And we're really excited to have you on.

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So thanks for joining us.

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Yeah, thanks, RJ.

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Glad to be here.

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So Brad, tell us a little bit about what AFT, who is AFT Construction?

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Yeah, so our formal name is the Finder Touch Construction.

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You know, it's kind of a long name there.

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So we go by AFT, most of our social channels, they know us through social media as AFT.

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And essentially we're a luxury builder in the greater Phoenix area, right?

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So Scottsdale, you know, North Phoenix, Cave Creek down here to Gilbert, we're at right

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now and serve most of the Phoenix area, you know, from a custom building standpoint.

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You know, when we started, it's funny to see how, you know, companies pivot.

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So like early on, we did probably heavier commercial than residential.

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Now it's showing the other way that we're heavier residential than commercial and definitely

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have shown kind of the automation, the organization, that customer experience.

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And so, you know, our process adapts really well to like the high and clientele who are

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used to a certain amount of service and communication and process.

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And we spent a lot of time kind of, you know, working on that process for our clients.

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So that's awesome.

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So you use a lot of commercial, what's the difference between commercial and residential?

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Is it the clientele mostly?

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Yeah, I mean, it's kind of a different mentality in a few ways, right?

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When you're in commercial, and don't get me wrong, like we've done some pretty nice commercial

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stuff over the years.

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And no matter at what level of the spectrum you're building from a budget standpoint,

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we'll call it a commercial.

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At the core, there's still a time, right?

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Time is the big value there because whether you're working for a hotel, you know, whoever

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the operator be a restaurant, brewery, I mean, it could be anything.

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Like there's a timeframe that they need to be open because they're investing and now

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they need to start generating revenue.

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So that timeframe becomes really important.

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And they don't, even though they may have nice finishes to some extent, they don't get

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lost in the details of how a trim details terminating in a certain part of the bill.

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Residential is a lot more emotional, right?

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Clients travel, they have inspiration.

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This could be, you know, their life's work investment into their personal home.

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It could be a second or third home, regardless, they still have a level of execution and

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quality and details.

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It's a little bit more emotional.

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There's a more personal touch working on their powder bath as opposed to community bath,

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like at a commercial place.

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So it's just that level of handholding, relationship, communication, you know, it's, the client's

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definitely more involved, you know, on a residential bill.

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So let me ask you to dig a little bit more into this.

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So when I started our company, I had some family that were in construction stuff and

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some friends and uncles and whatnot.

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And they always were trying to try to give me to go more commercial because they're like,

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it's just easier and it's like you have less worry with the client, kind of like what you're

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talking about.

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There's no one really cares that much about the details like they would on the residential.

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They're still care, but it's a little bit different, right?

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So why did you guys choose to go to residential if you were already kind of doing quite a

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bit of commercial?

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Yeah, it's a really good question.

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You know, when, before I started my company, I worked for a high end commercial company.

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I mean, we did Pine Luxury.

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We worked on the Omni Monalusia is probably one of the most signature projects that I

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worked on in Paradise Valley on Lincoln and Tatum.

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And so we kind of worked in a more luxury brand, but keep in mind, commercial, one of

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the big separators and always laugh that in residential, it's like the Wild West, right?

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So when you go to commercial, you're dealing with subcontractors that are super established.

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Lot of our subcontractors had two, 300 employees.

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Yeah, big companies.

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Yeah.

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You go to residential, they may have four or six, you know, the husband and wife or,

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you know, the owners of the company are typically working in the company.

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And so we're on getting as a commercial side, it's very system driven, right?

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System protocol, project management, like that whole experience is totally different,

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how they're wrapping it out.

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And you know, so because we had a background doing that and we had a lot of understanding

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and a lot of my team has worked in high end commercial, you know, that process now bleeds

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in residential.

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And so we've kind of found this niche where on the residential side, especially as you're

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getting into the high dollar product, our clients expect that, right?

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They've ran companies, most of them are successful entrepreneurs, and they expect that same level

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of service that they had building their company from their builder.

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You know, the old days of, you know, the pickup truck builder doesn't really equate

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to what the client's expecting now.

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And so how we kind of got into this niche was that, yeah, we have, you know, over the

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years with the software we use and the staff that we have that we've really worked on our

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systems and automation and communication.

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And that's kind of integrated into bringing on that high end client tell that if anything

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kind of gives them a taste of what it's like having a commercial project, however, it's

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applicable to like a residential high end build.

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Okay.

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That's awesome.

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So I think something that goes around that one touch based on that every business owner

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really deals with whether they're in construction or not is the clients that maybe sometimes

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when there's an issue or whatnot, there's a problem and some clients are very hard to

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handle.

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And the reason I'm bringing that up is so I know, I noticed in my company, as we grow

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in revenue and we grow up to some of those higher end homes, you mentioned that the homeless

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are a lot more emotionally involved into it, right?

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So when something goes wrong, it's sometimes it's really big and it's really hard to put

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ourselves in the client shoes and like us, I'm like, Hey, I know there's a solution here.

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I get it.

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I understand it, but they're just over the top just upset about it.

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How do you handle clients that may earn upset clients so to speak in your business at the

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level you're at?

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Yeah, that's a good question.

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I think empathy and just business and life in general, right?

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Any relationship, whether it's your spouse, kids, coworkers, employers, or I'm sorry,

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customers like empathy goes a long way to really understand, right?

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And you know, being around other entrepreneurs like, you know, the value of listening becomes

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really important, not just listening, but coming into meetings prepared like, Hey, what

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do you want to get out of this meeting, right?

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And setting that standard so they won't kind of communicate your goals.

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But to answer your question, like I just had this this morning where I met with a client

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this morning on the empathy side, understanding kind of why they're in this position, hearing

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them out.

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And I've always been in a position where, you know, we never want to make decisions for

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our clients, we never want to spend our clients money for us, it's always about presenting

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options for our clients and then letting them make the decision, right?

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But really at the core of where these relationships go sideways, at least in my experience over

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the last 11 years, one of my businesses that typically we've failed at some point to set

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clear expectations.

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And whether it's in pre-construction or the build, not having clear expectations with

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the client leads to these issues.

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And so we've really worked on understanding, I think as a builder, you have to understand

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what it takes from that initial fill phone call, the inquiry, right?

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To the client moves in and then just surface in a matter.

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But what does that journey look like?

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Like what are all the steps?

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You have to map that out and really understand it.

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And then from there, you can build the communication channels, the process and decision making to

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really keep the client on task because our whole job as a builder is to be the guide,

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right?

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Take them through this really tough experience.

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And so if we understand what it takes to build a home and we can communicate that effectively

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and lay that out, it'll prevent a lot of those issues and then have operating procedures

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that we don't break, right?

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Like for me, I'm not going to do a project without interior designers.

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So I know that if I deviate from that, it's going to cause issues because I've already

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been through this before.

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And so we have to have standard protocol and then we're leading our client to explain to

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them the value of certain consultants and professionals and to make that a better process.

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Right.

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Yeah, I think, you know, touched on that, like when a few years ago, when I would work

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with clients, I always felt like it was one side of the client was like, you're the general

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contractor and you need to do this.

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And like, I expect you to provide everything in the full service rather now we know and

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understand that it's a team effort.

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Like there is like, there's so much responsibility on the client side, you know, figuring out

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what they want, understanding what they want related, you know, transferring that over

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to us so we can provide it.

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And when there's not that good communication both sides, the whole project just kind of

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goes goes array, right?

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So well, 20, because like, I mean, to your point, RJ, I look back at my experience and

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you don't know what you don't know.

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So client comes in saying, RJ, will you do this?

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And you're like, yeah, no problem.

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And then you're like, yeah, I just put myself in a horrible position.

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And that's happened to me so many times because you just don't know.

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But what I'm getting in is that I, once you understand risk, cost, you know, timeframe,

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all these different aspects, it's easy for me when a client has a concern about something,

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I can communicate effectively because I understand, hey, if we don't do this, here's what's going

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to happen because I've already experienced that, right?

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Or my peers have that I network with so networking is a powerful but you know, we know the red

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flags, we know the issues, we know the pitfalls of a build.

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And so if something starts going sideways, we can call time out, you know, meet with

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the client or at least address it so it doesn't get to that point.

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It's just the problem is, as a new build, you just don't know until you learn that you've

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made the mistakes and you've paid for those mistakes.

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But at least now, you know, with the team we have, we understand what that process looks

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like and so we can lay it out better for the client.

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So you're being proactive rather than reactive, right?

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And I think that's a big important process in every business that a lot of people miss

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out on.

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They just kind of wait and then the problem arises and they solve it, but then they don't

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do anything to proactively avoid that situation going forward and then they continually go

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through that cycle, right?

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So well, kind of a precursor going back a little bit, you're talking about, you know,

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how you deal with your wife and clients and your family as well.

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So how is your business, how does the way you run your business correlate with the way

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you run your household and vice versa?

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Do they do they intersect?

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Is there, you know what I mean?

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Like how does that?

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That's a good question.

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You know, I think those that know me, tease me in the sense that, you know, I think,

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you know, most of us that are entrepreneurs are pretty A type like that's going to be

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part of it.

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So you have the A type side and then we're typically delegators in some way.

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Yeah.

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You know, it could be bossy at some points.

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You know, they tease me that I'll do with a smile like I'll smile at someone's I'm

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bossing around.

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And so that doesn't always equate to like personal life, you know, my wife and kids,

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like there has to be a whole different approach.

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So for me, there's definitely a different hat you're wearing at work as opposed to what

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you're wearing at home.

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And you have to find the balance.

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And the problem as an entrepreneur just being realistic is that it bleeds over.

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Right.

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There's never a clean break between, oh, I just got down to work.

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I'm leaving it there.

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Yeah.

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Clocking out and going in the house, especially as the owner of a business that just, you

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know, it doesn't turn off.

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So you just have to find the balance to understand, you know, who needs the attention at home

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and put a focus there and communicate differently than I would at the office.

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And so, yeah, you just kind of learn, you know, I'm older now, you know, so it helps

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having been, you know, my profession for 20 years now to kind of understand, you know,

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how to balance that a little bit more.

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So for a entrepreneur that's trying to find a better balance or trying to figure out how

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to have some sort of balance, where do they start?

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Do they start in the business, getting that organized or do they start in the household?

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Like what advice you have there?

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Yeah, it's a good question.

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I mean, the reality is you have to understand, like if you're going to be an entrepreneur,

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like it doesn't shut off.

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Like, even if you get to the point where you're hiring people, you still have the stress and

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anxiety of, right, backlog and sales and execution and turnover and everything that comes with

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running a company.

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So as an entrepreneur, it's definitely going to be poorly balanced in the beginning because

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you're wearing a lot of hats, right?

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You may not have the revenue, you may not have the ability to hire people yet to take

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some of those responsibilities.

230
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But even if you're a one person show, at the beginning, you should still understand that

231
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org chart, right?

232
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If you're wearing all the hats, understand when you touch each hat and what that role

233
00:12:51,400 --> 00:12:55,480
is, you know, write it out, understand that scope of work so that as you hire, you can

234
00:12:55,480 --> 00:13:01,280
delegate that off and really have clear distinction where most companies fail is it when they're

235
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hiring that baton, there's too much overlap, there's too much double work, there's no clear,

236
00:13:08,040 --> 00:13:13,320
concise information on what that job scope is for the employee and people get frustrated,

237
00:13:13,320 --> 00:13:14,320
right?

238
00:13:14,320 --> 00:13:16,200
It's hard to retain people.

239
00:13:16,200 --> 00:13:19,640
And so getting back to the balance side, I mean, you're never going to have balance

240
00:13:19,640 --> 00:13:20,640
in the beginning.

241
00:13:20,640 --> 00:13:23,760
Ideally, you can find some sort of balance, but that balance is still kind of a weird

242
00:13:23,760 --> 00:13:30,880
word because, you know, as an entrepreneur, you're always involved in the business.

243
00:13:30,880 --> 00:13:32,640
Always, and it won't change.

244
00:13:32,640 --> 00:13:36,800
And so, yeah, you may have some more flexibility in the years to come where you, you know,

245
00:13:36,800 --> 00:13:40,760
middle of the day, you're going to kids sporting event, you know, maybe you have some extra

246
00:13:40,760 --> 00:13:46,000
vacation that you're spent with the family, but at the same point, you get back to the

247
00:13:46,000 --> 00:13:48,000
hotel at night and you're working, right?

248
00:13:48,000 --> 00:13:51,880
When the kids are asleep or you're up early before the family's awake.

249
00:13:51,880 --> 00:13:57,920
And so you're balancing, you know, that differently later as opposed to just grinding in the office

250
00:13:57,920 --> 00:14:00,600
of the field, you know, for those first couple of years.

251
00:14:00,600 --> 00:14:02,560
How was your first couple of years?

252
00:14:02,560 --> 00:14:04,360
Yeah, probably similar to most people.

253
00:14:04,360 --> 00:14:08,960
I mean, it's like, you know, when you're starting a young company, you're trying to figure out,

254
00:14:08,960 --> 00:14:11,520
first you have to get work, which is really tough.

255
00:14:11,520 --> 00:14:14,080
And you have to get people to take a chance on you being in business.

256
00:14:14,080 --> 00:14:19,840
You have to, you really, at least for me, I didn't really understand, you know, value

257
00:14:19,840 --> 00:14:20,840
my value.

258
00:14:20,840 --> 00:14:23,240
I didn't understand how to price a job properly.

259
00:14:23,240 --> 00:14:27,000
And I knew how to price it from the subcontractor side to make sure as a general, you know,

260
00:14:27,000 --> 00:14:28,000
where you have all the costs.

261
00:14:28,000 --> 00:14:29,440
It's just what my fee should be.

262
00:14:29,440 --> 00:14:33,320
My costs, you know, to run this and actually make a living to make sure I'm covering my

263
00:14:33,320 --> 00:14:34,600
overhead.

264
00:14:34,600 --> 00:14:36,720
And so that's the biggest struggle is that you weren't a lot of hats.

265
00:14:36,720 --> 00:14:39,160
So I'm trying to do marketing.

266
00:14:39,160 --> 00:14:43,280
I'm trying to do accounting to some extent, you know, I'm in the field running projects

267
00:14:43,280 --> 00:14:44,280
as a superintendent.

268
00:14:44,280 --> 00:14:45,280
I'm trying to do business development.

269
00:14:45,280 --> 00:14:46,760
So you're just wearing all these hats.

270
00:14:46,760 --> 00:14:48,720
Yeah, doing so many things.

271
00:14:48,720 --> 00:14:50,800
And so that's pretty common for everyone.

272
00:14:50,800 --> 00:14:53,800
And then you get to the point where you can make a hire, another hire.

273
00:14:53,800 --> 00:14:59,420
But even then, I mean, it takes years to where you can really get that momentum and the right

274
00:14:59,420 --> 00:15:04,760
people and then start training and then really start evaluating, you know, the company organization.

275
00:15:04,760 --> 00:15:05,760
Okay.

276
00:15:05,760 --> 00:15:09,280
So how long has AFT been in business?

277
00:15:09,280 --> 00:15:11,560
In March and two months, we'll hit 11 years.

278
00:15:11,560 --> 00:15:12,560
So we started March.

279
00:15:12,560 --> 00:15:13,560
Yeah, March 20.

280
00:15:13,560 --> 00:15:14,560
Yeah, 2013.

281
00:15:14,560 --> 00:15:15,560
That's awesome.

282
00:15:15,560 --> 00:15:20,360
So what advice for people that are starting their journey in business?

283
00:15:20,360 --> 00:15:22,800
Because obviously we've all been there.

284
00:15:22,800 --> 00:15:27,040
And looking back, we probably really wish we knew what we know now.

285
00:15:27,040 --> 00:15:28,280
Like everybody else does.

286
00:15:28,280 --> 00:15:33,360
What advice do you have for people starting out in a business or starting a business,

287
00:15:33,360 --> 00:15:35,760
but also starting a family at the same time?

288
00:15:35,760 --> 00:15:36,760
Okay.

289
00:15:36,760 --> 00:15:37,760
Sorry.

290
00:15:37,760 --> 00:15:39,320
Maybe we'll just look at the business side first.

291
00:15:39,320 --> 00:15:44,800
So if you're starting a business, I'd say no matter what your business is, something

292
00:15:44,800 --> 00:15:48,120
that's called the light bulb hits on, whatever.

293
00:15:48,120 --> 00:15:51,080
It took me a long time to understand that I'm a business owner that happens to focus

294
00:15:51,080 --> 00:15:52,520
on construction.

295
00:15:52,520 --> 00:15:56,880
And that took a long time to understand is that in any field, whatever it is, you need

296
00:15:56,880 --> 00:15:58,240
to understand the business.

297
00:15:58,240 --> 00:16:02,680
And this goes back to like since I made construction, I need to understand what that roadmap looks

298
00:16:02,680 --> 00:16:03,680
like for my client.

299
00:16:03,680 --> 00:16:06,840
But more importantly, what does it look like for me and my company?

300
00:16:06,840 --> 00:16:07,840
How do we meet payroll?

301
00:16:07,840 --> 00:16:10,840
How do we, succession plans down the road?

302
00:16:10,840 --> 00:16:15,320
Like you have to understand the business side of running the company because there's always

303
00:16:15,320 --> 00:16:20,920
a saying that like a really good builder that's bad at business will always fail.

304
00:16:20,920 --> 00:16:21,920
Interesting.

305
00:16:21,920 --> 00:16:26,160
And a bad builder who's good at business will always stay in business.

306
00:16:26,160 --> 00:16:31,040
And so ideally we're all going to be good builders, but at the core of it, you have to

307
00:16:31,040 --> 00:16:32,040
understand business.

308
00:16:32,040 --> 00:16:33,360
So this is where most companies fail.

309
00:16:33,360 --> 00:16:36,720
And so from the business side, you have to understand that now going back to the question

310
00:16:36,720 --> 00:16:42,280
of like that balance side, it's just really tough to have a balance and understand how

311
00:16:42,280 --> 00:16:43,280
to wear both those hats.

312
00:16:43,280 --> 00:16:46,400
It's just going to be, you have to understand that if you're going entrepreneur, when you're

313
00:16:46,400 --> 00:16:50,080
an employee, you kind of just see your box, right?

314
00:16:50,080 --> 00:16:52,640
There's maybe different areas of the company you're touching, but you don't see the whole

315
00:16:52,640 --> 00:16:53,640
picture.

316
00:16:53,640 --> 00:16:54,640
I didn't as a point.

317
00:16:54,640 --> 00:16:55,640
I thought I did.

318
00:16:55,640 --> 00:16:58,040
But the minute you're an owner, you're over everything.

319
00:16:58,040 --> 00:17:02,480
And so you just have to understand that there is a sacrifice because you only have so many

320
00:17:02,480 --> 00:17:05,480
buckets that you can put, you know, that you can fill up.

321
00:17:05,480 --> 00:17:07,760
And so if I'm found out this bucket, I can't do here.

322
00:17:07,760 --> 00:17:12,400
So there is, especially those early years, I can have a whole lot of time.

323
00:17:12,400 --> 00:17:15,520
Like it's not like you start a company and you just get all this personal time with your

324
00:17:15,520 --> 00:17:16,520
family.

325
00:17:16,520 --> 00:17:17,520
It just doesn't work that way.

326
00:17:17,520 --> 00:17:18,520
Yeah.

327
00:17:18,520 --> 00:17:19,520
There's sacrifice.

328
00:17:19,520 --> 00:17:20,520
Yeah.

329
00:17:20,520 --> 00:17:21,520
100%.

330
00:17:21,520 --> 00:17:25,520
So when you first started your company, so obviously kind of backtracking, you worked for a company,

331
00:17:25,520 --> 00:17:28,160
a high-end commercial company, right?

332
00:17:28,160 --> 00:17:33,440
And then you somewhere in between left that and began AFT, right?

333
00:17:33,440 --> 00:17:39,800
So what decisions led you to decide that you actually wanted to build AFT construction?

334
00:17:39,800 --> 00:17:40,800
Yeah.

335
00:17:40,800 --> 00:17:44,680
I think entrepreneurs are either born entrepreneurs or they're forced into it.

336
00:17:44,680 --> 00:17:47,720
And so I'll take it that I was forced into it, right?

337
00:17:47,720 --> 00:17:52,360
It just, you know, and I've done a podcast on this, I have a YouTube video on this too,

338
00:17:52,360 --> 00:17:54,640
on my channel.

339
00:17:54,640 --> 00:17:58,640
I did construction management up at BYU and I finished in 2005, moved to Phoenix, worked

340
00:17:58,640 --> 00:18:02,080
for doing production homes here in Gilbert for a year.

341
00:18:02,080 --> 00:18:07,040
And then I went to work for the high-end commercial for, you know, five and a half years.

342
00:18:07,040 --> 00:18:10,920
And at that time, you know, Mark was pretty slow, was planning going back to get my MBA.

343
00:18:10,920 --> 00:18:14,160
So I took the GMAT, I was going back to grad school.

344
00:18:14,160 --> 00:18:16,680
And just life, life's tough.

345
00:18:16,680 --> 00:18:19,800
Like it just, you know, I've a lot of empathy towards anybody.

346
00:18:19,800 --> 00:18:24,600
You know, I went through a tough time and found myself as a single father with three daughters

347
00:18:24,600 --> 00:18:25,600
at the time.

348
00:18:25,600 --> 00:18:30,040
And, you know, at the time that I'm supposed to start grad school and because of that, I

349
00:18:30,040 --> 00:18:33,880
just knew it wasn't an option being a single dad to say, okay, I'm going to go bring my

350
00:18:33,880 --> 00:18:36,440
three daughters and start grad school.

351
00:18:36,440 --> 00:18:39,560
It just wasn't feasible and I never made it back.

352
00:18:39,560 --> 00:18:41,400
And so AFT was started.

353
00:18:41,400 --> 00:18:48,360
And, you know, I don't want to say I had reservation, but I knew how hard construction was and having

354
00:18:48,360 --> 00:18:53,720
lived through that recession 2008, because it came minus is like 2011, 12, you know,

355
00:18:53,720 --> 00:18:55,920
AFT started 2013.

356
00:18:55,920 --> 00:19:00,000
So I mean, that is five years there that I was not throwing the bad market.

357
00:19:00,000 --> 00:19:01,000
Yeah.

358
00:19:01,000 --> 00:19:02,000
Yeah.

359
00:19:02,000 --> 00:19:07,920
No, you're a little young RJ, but for us, old guys, 2008 to 13, it was, it was rough.

360
00:19:07,920 --> 00:19:08,920
It was really hard.

361
00:19:08,920 --> 00:19:13,040
And so I knew going into construction, I'm like, you know, stability anyways.

362
00:19:13,040 --> 00:19:16,120
And, but, but it's what I knew is what I felt I was good at.

363
00:19:16,120 --> 00:19:18,120
And so it was a grind.

364
00:19:18,120 --> 00:19:22,400
I mean, like I, like I tell most people, it wasn't, you know, six or seven years of building

365
00:19:22,400 --> 00:19:29,320
AFT before we started making headway and momentum and, you know, getting the right people, getting

366
00:19:29,320 --> 00:19:31,880
the right projects and building to what we have today.

367
00:19:31,880 --> 00:19:37,720
But you know, people look at it now and this is, you know, 20 year journey overnight success,

368
00:19:37,720 --> 00:19:39,960
you know, overnight success over 20 years.

369
00:19:39,960 --> 00:19:43,960
Like it just doesn't, it doesn't happen in the, you know, in the back.

370
00:19:43,960 --> 00:19:45,440
And there's years of experience there.

371
00:19:45,440 --> 00:19:49,400
And it's really the last four or five years we've taken off and it, you know, but those

372
00:19:49,400 --> 00:19:52,640
first, you know, seven or quite the work.

373
00:19:52,640 --> 00:19:57,360
So when you started AFT, was it successful profiting from day one?

374
00:19:57,360 --> 00:19:58,360
No, no.

375
00:19:58,360 --> 00:20:02,360
So just like anyone, and that's why I say you got to understand business because I didn't,

376
00:20:02,360 --> 00:20:06,920
I didn't understand all the ins and outs of business and understanding how to leverage,

377
00:20:06,920 --> 00:20:11,200
you know, and, you know, different, the value of banking relationships and so many different

378
00:20:11,200 --> 00:20:12,200
aspects.

379
00:20:12,200 --> 00:20:15,200
So I mean, look, as a company, I mean, most companies, especially in construction, I mean,

380
00:20:15,200 --> 00:20:17,480
in construction, and not all kind of depends.

381
00:20:17,480 --> 00:20:20,960
I mean, there's some, there's always those variables depending on if you're starting

382
00:20:20,960 --> 00:20:22,120
in a good market.

383
00:20:22,120 --> 00:20:24,720
I mean, keep in mind Phoenix was still not a great market.

384
00:20:24,720 --> 00:20:25,720
Yeah.

385
00:20:25,720 --> 00:20:30,840
2013, I mean, Phoenix was so slow to get back, even as a nation was coming back in recovery.

386
00:20:30,840 --> 00:20:37,200
I mean, 2017, 2018 was still not that great for most, most builders in Phoenix, including

387
00:20:37,200 --> 00:20:38,200
us.

388
00:20:38,200 --> 00:20:43,240
So you're thinking that's five years that you're barely grinding through, barely covering

389
00:20:43,240 --> 00:20:44,240
payroll.

390
00:20:44,240 --> 00:20:46,360
You're barely covering overhead.

391
00:20:46,360 --> 00:20:49,320
And it wasn't until we got some signature projects and then you build on that.

392
00:20:49,320 --> 00:20:53,440
And even then, it was a couple of years after that, you really understand, you know, how

393
00:20:53,440 --> 00:20:54,440
to plan.

394
00:20:54,440 --> 00:21:00,440
So it just, you know, I wish it was easier, but I will say at that time, this is pre-social

395
00:21:00,440 --> 00:21:03,440
media, Instagram hasn't started yet.

396
00:21:03,440 --> 00:21:05,680
And so I didn't have the network I have now.

397
00:21:05,680 --> 00:21:08,640
And I think what the advantage like you RJ, where you're good, you know, that's how we

398
00:21:08,640 --> 00:21:13,880
met is that you're really good about reaching out to other builders and understanding.

399
00:21:13,880 --> 00:21:18,720
And taking business coaching and all these things that I did not take advantage of that

400
00:21:18,720 --> 00:21:20,400
I should have.

401
00:21:20,400 --> 00:21:25,000
And had I done that, yeah, we could be in a better position than we were, I'm sure as

402
00:21:25,000 --> 00:21:27,400
a company financially, you know, at that point.

403
00:21:27,400 --> 00:21:33,000
Well, so, okay, so obviously you had some tough times when you first started your business,

404
00:21:33,000 --> 00:21:34,000
right?

405
00:21:34,000 --> 00:21:35,000
And everybody does.

406
00:21:35,000 --> 00:21:36,880
It's just part of life.

407
00:21:36,880 --> 00:21:38,600
What kept you going through those tough times?

408
00:21:38,600 --> 00:21:40,800
No, I'm a super competitive person.

409
00:21:40,800 --> 00:21:45,360
And so at the core of it, it wasn't just competitiveness, but I mean, that is part of it.

410
00:21:45,360 --> 00:21:48,080
I think there's no doubt a driver.

411
00:21:48,080 --> 00:21:54,280
I mean, I, you know, fortunately I was raised in a family where I saw my parents, they were

412
00:21:54,280 --> 00:21:58,440
super hard workers and that work ethic has been instilled in me from a young age.

413
00:21:58,440 --> 00:22:01,720
So my siblings are the same, like we're all hard workers and we don't stop.

414
00:22:01,720 --> 00:22:03,680
Like, and all my siblings are that way.

415
00:22:03,680 --> 00:22:10,440
But I think, you know, when you, when you're a few things here, one, you know, I had, you

416
00:22:10,440 --> 00:22:12,040
know, I love my kids, right?

417
00:22:12,040 --> 00:22:17,280
So I, as the supporter of my children, like I had no choice but to be successful.

418
00:22:17,280 --> 00:22:18,280
I can't fail, right?

419
00:22:18,280 --> 00:22:19,280
I'm raising kids.

420
00:22:19,280 --> 00:22:23,680
I mean, at the time when I started AFT, my daughters were, you know, let's think they

421
00:22:23,680 --> 00:22:26,600
would have been, you know, like nine, seven and four.

422
00:22:26,600 --> 00:22:28,600
So it's like they're little, you know?

423
00:22:28,600 --> 00:22:31,000
And so that, that's a big part of it.

424
00:22:31,000 --> 00:22:37,480
But I would say what drove me is that even in the times those first five years when we

425
00:22:37,480 --> 00:22:44,000
weren't making money and we weren't getting the project we felt we deserved or could handle

426
00:22:44,000 --> 00:22:46,640
as a strategy, like I, I don't know what it is.

427
00:22:46,640 --> 00:22:50,320
And maybe it's just like me personally, but I always have a vision of like where we're

428
00:22:50,320 --> 00:22:52,560
going as a company and where we're going to be.

429
00:22:52,560 --> 00:22:57,880
So even though we're kind of laying the groundwork here years ago, I had my focus here and then

430
00:22:57,880 --> 00:23:03,880
here and kind of it's just like anyone who's looking at like scaling Everest, right?

431
00:23:03,880 --> 00:23:05,640
You're never going to just look at the peak.

432
00:23:05,640 --> 00:23:08,480
You're going to look at that next step, but you know, you're going to the peak because

433
00:23:08,480 --> 00:23:13,040
the peaks then go there, you know, as you get to the summit, but there's these little

434
00:23:13,040 --> 00:23:15,880
benchmarks along the way that you're, you're working towards.

435
00:23:15,880 --> 00:23:20,800
And so I just knew that I was marketing towards not what we were doing today, but what we're

436
00:23:20,800 --> 00:23:27,440
going and I knew that we would get there because of, you know, client feedback and experience.

437
00:23:27,440 --> 00:23:32,720
And it just takes time for that reputation and momentum, you know, to hit on all cylinders.

438
00:23:32,720 --> 00:23:34,920
So what is a vision for AFT?

439
00:23:34,920 --> 00:23:35,920
I'm curious.

440
00:23:35,920 --> 00:23:36,920
Yeah.

441
00:23:36,920 --> 00:23:38,840
Have you gone there or is there something greater you're going to?

442
00:23:38,840 --> 00:23:39,840
Oh, no, yeah.

443
00:23:39,840 --> 00:23:44,480
We have our core values and our vision and everything, but I think for me it's, it's,

444
00:23:44,480 --> 00:23:47,200
it's, I'm a builder in every aspect.

445
00:23:47,200 --> 00:23:54,400
And what I mean by that, not just a builder of temporal items such as homes and buildings,

446
00:23:54,400 --> 00:23:55,920
but building people, right?

447
00:23:55,920 --> 00:23:57,400
And building companies.

448
00:23:57,400 --> 00:24:01,000
So we have different companies we've started, you know, when you think about the streams

449
00:24:01,000 --> 00:24:04,880
of revenue there to keep that going, you know, building people.

450
00:24:04,880 --> 00:24:08,240
So I look at, you know, our team, we're at 26 employees and I'm sure you're to ask any

451
00:24:08,240 --> 00:24:09,240
of them.

452
00:24:09,240 --> 00:24:13,000
I feel that our company culture is unique to any company in the industry.

453
00:24:13,000 --> 00:24:14,000
Right.

454
00:24:14,000 --> 00:24:15,880
We just don't have really any turnover.

455
00:24:15,880 --> 00:24:18,760
People come, they stay, they're part of the AFT family.

456
00:24:18,760 --> 00:24:23,360
And so building our people, and I think that's a key success and leadership is not seeing

457
00:24:23,360 --> 00:24:25,760
people as they are, but who they can become.

458
00:24:25,760 --> 00:24:26,760
Yeah.

459
00:24:26,760 --> 00:24:27,760
It's the same thing as business, right?

460
00:24:27,760 --> 00:24:29,240
Not as your business is, but where it's going to go.

461
00:24:29,240 --> 00:24:30,740
The same with people.

462
00:24:30,740 --> 00:24:35,240
And so building people and, you know, letting them discover their superpowers, if you will,

463
00:24:35,240 --> 00:24:40,280
and kind of, you know, see them grow through that, you know, that, that to me is like the

464
00:24:40,280 --> 00:24:41,280
legacy.

465
00:24:41,280 --> 00:24:45,960
So, so not so much building homes, but building people.

466
00:24:45,960 --> 00:24:46,960
That's way better.

467
00:24:46,960 --> 00:24:49,000
And I love building homes like Don't Get Wrong.

468
00:24:49,000 --> 00:24:52,120
We built some amazing homes and we work for some amazing clients.

469
00:24:52,120 --> 00:24:56,840
But like, when I go to bed at night, like the joy, like we've had our company party

470
00:24:56,840 --> 00:25:03,000
and, you know, just to be in that room where you're sitting there and you have 26 employees

471
00:25:03,000 --> 00:25:07,280
with their significant others, and you have this company and they're there and every one

472
00:25:07,280 --> 00:25:09,120
of them include their spouses.

473
00:25:09,120 --> 00:25:13,880
Like so many of their spouses had reached out to me saying, Hey, you know, my spouse,

474
00:25:13,880 --> 00:25:16,480
I've seen a change in them since working at AFT.

475
00:25:16,480 --> 00:25:20,400
It's like they're better at home.

476
00:25:20,400 --> 00:25:21,400
They're happier.

477
00:25:21,400 --> 00:25:22,800
They're more motivated.

478
00:25:22,800 --> 00:25:27,760
You know, I have employees that have been, you know, texting me on, on going on this

479
00:25:27,760 --> 00:25:29,880
like, you know, we met at the gym.

480
00:25:29,880 --> 00:25:33,280
They're like on this health journey that they're going through and getting healthier in their

481
00:25:33,280 --> 00:25:34,400
life.

482
00:25:34,400 --> 00:25:37,840
To me, that's like the most valuable thing to see people change their lives to be better

483
00:25:37,840 --> 00:25:38,840
people.

484
00:25:38,840 --> 00:25:40,520
And I think that just, it doesn't just happen.

485
00:25:40,520 --> 00:25:43,920
I think the core of like our culture, like everyone's competitive.

486
00:25:43,920 --> 00:25:48,960
Everyone inspires each other and everyone's driven to be good family people, good at

487
00:25:48,960 --> 00:25:53,960
work, good with clients, and it just bleeds into just a healthy amount of competition

488
00:25:53,960 --> 00:25:55,640
and camaraderie.

489
00:25:55,640 --> 00:26:02,640
So obviously with that love for, you know, building people, building businesses and,

490
00:26:02,640 --> 00:26:07,720
and changing lives, obviously there's the other part of business, which is making money

491
00:26:07,720 --> 00:26:08,720
to live.

492
00:26:08,720 --> 00:26:09,720
You touched base on that.

493
00:26:09,720 --> 00:26:13,240
So how do you, so you talk about your value, right?

494
00:26:13,240 --> 00:26:16,840
And this is something everybody has, that has a business has dealt with at one point,

495
00:26:16,840 --> 00:26:19,560
but trying to figure out what you're worth, right?

496
00:26:19,560 --> 00:26:24,040
And have you ever felt that you're charging, you felt like you were charging too much than

497
00:26:24,040 --> 00:26:29,040
what you were, you felt you were worth, if that makes sense?

498
00:26:29,040 --> 00:26:30,040
That's a good question.

499
00:26:30,040 --> 00:26:32,360
Actually, I've probably always charged too less, right?

500
00:26:32,360 --> 00:26:35,280
Because like, so I think always to get the job, I charge less.

501
00:26:35,280 --> 00:26:38,320
I think now it's probably a healthy balance there.

502
00:26:38,320 --> 00:26:42,120
But what I will say to that point is what I've always, and again, maybe this is the focus

503
00:26:42,120 --> 00:26:44,200
of again, that summit aspect.

504
00:26:44,200 --> 00:26:50,040
Is that whenever I've hired people, I understand that there's an investment, right?

505
00:26:50,040 --> 00:26:52,440
And so employees are assets, not liabilities.

506
00:26:52,440 --> 00:26:57,080
And a lot of employers in my experience have looked at what they pay people, and they're

507
00:26:57,080 --> 00:26:58,400
like, this is a huge cost.

508
00:26:58,400 --> 00:26:59,560
I could save money.

509
00:26:59,560 --> 00:27:02,280
They look as low hanging fruit that if you cut that aspect, you're going to make more

510
00:27:02,280 --> 00:27:03,280
money.

511
00:27:03,280 --> 00:27:07,600
But what they're short-sighted is that when you have good people that are well compensated

512
00:27:07,600 --> 00:27:12,120
and committed, the brand's better because you have people that understand the brand

513
00:27:12,120 --> 00:27:16,320
and the company, they are bettering it.

514
00:27:16,320 --> 00:27:21,320
I'm sure you can attest that if I have a super that's built 15 homes as opposed to one that's

515
00:27:21,320 --> 00:27:26,040
built three, that one of 15 has been through a lot and can be more efficient, which leads

516
00:27:26,040 --> 00:27:27,040
to better projects.

517
00:27:27,040 --> 00:27:32,480
And so I found that when you invest in your people and the right people, that puts you

518
00:27:32,480 --> 00:27:34,120
in a position to win better projects.

519
00:27:34,120 --> 00:27:38,440
And so for you to continue as a brand, you have to have the right people, right training,

520
00:27:38,440 --> 00:27:41,120
and that allows you to qualify for these better projects.

521
00:27:41,120 --> 00:27:43,360
And so for me, it's always an investment.

522
00:27:43,360 --> 00:27:47,680
You invest in your people, and then that dividend pays down the road with profitability and

523
00:27:47,680 --> 00:27:48,680
better projects.

524
00:27:48,680 --> 00:27:52,920
And one of the things I've always lived by is two things.

525
00:27:52,920 --> 00:27:58,200
One, prosperity, or I'm sorry, generosity precedes prosperity, and that goes back to

526
00:27:58,200 --> 00:27:59,600
the core of it, right?

527
00:27:59,600 --> 00:28:01,720
And I'll give an example of why that was.

528
00:28:01,720 --> 00:28:05,240
And then the second thing is that you chase experience, not money.

529
00:28:05,240 --> 00:28:10,200
And so I've always in my career life just chase experience and opportunity, not money.

530
00:28:10,200 --> 00:28:12,520
Money will come, right?

531
00:28:12,520 --> 00:28:15,920
And that's true as an employee, like chase experience, get the talents and the skill

532
00:28:15,920 --> 00:28:17,720
set and that's what I did.

533
00:28:17,720 --> 00:28:23,000
And then you know that the money will always come down the road.

534
00:28:23,000 --> 00:28:27,880
Getting back, when I was young, just out of college, 25, I remember I was working for

535
00:28:27,880 --> 00:28:29,720
this production builder.

536
00:28:29,720 --> 00:28:33,560
And when you're on a production, I think we had 11 or 12 superintendents and there are

537
00:28:33,560 --> 00:28:39,920
probably like five or six sales people that were there selling these semi-custom homes.

538
00:28:39,920 --> 00:28:41,160
And one of them was Martin Ono.

539
00:28:41,160 --> 00:28:46,100
So like every week, we would meet with our sales reps and kind of go through all the

540
00:28:46,100 --> 00:28:48,000
progress of the projects.

541
00:28:48,000 --> 00:28:52,620
And they had to bring their deal was just a requirement that they would bring us breakfast.

542
00:28:52,620 --> 00:28:57,000
So five of the salesmen would always bring, you know, like a bag of cold Egg McMuffins

543
00:28:57,000 --> 00:29:01,440
or something, you know, just a couple of hash browns, some Egg McMuffins, there you go.

544
00:29:01,440 --> 00:29:05,120
We had one salesperson that like Martin, he would come in and he would have this huge

545
00:29:05,120 --> 00:29:08,640
spread like that time is paradise bakery for their product.

546
00:29:08,640 --> 00:29:12,840
And we'd have like quiches and yogurt parfaits and all kinds of amazing stuff.

547
00:29:12,840 --> 00:29:14,800
He would take us to like the Chandler airport.

548
00:29:14,800 --> 00:29:18,800
We go to hangar, you know, for breakfast and on my birthday.

549
00:29:18,800 --> 00:29:22,360
And remember, I'm just out of college, not being paid a lot.

550
00:29:22,360 --> 00:29:23,520
It was my birthday.

551
00:29:23,520 --> 00:29:26,680
It comes out, gives me a handshake and it gives me a hundred dollar bill.

552
00:29:26,680 --> 00:29:30,240
And he was always like Brad generosity, proceeds prosperity.

553
00:29:30,240 --> 00:29:32,080
That was like his mantra.

554
00:29:32,080 --> 00:29:36,600
And everybody like he was the one of the most generous people I've ever met in every way.

555
00:29:36,600 --> 00:29:40,560
And people just always worked harder because they could see that.

556
00:29:40,560 --> 00:29:43,320
And so I just got to watch that he motivated me.

557
00:29:43,320 --> 00:29:48,920
He motivated those around me to just be better people because he was just so kind and generous

558
00:29:48,920 --> 00:29:50,120
with everything he had.

559
00:29:50,120 --> 00:29:56,840
And that led to him always getting the best clients, the best projects, the best sales.

560
00:29:56,840 --> 00:29:59,440
He was the number one person in sales.

561
00:29:59,440 --> 00:30:05,040
And the differentiator was that he just, you know, there was a generosity, you know,

562
00:30:05,040 --> 00:30:07,160
he's a super generous person.

563
00:30:07,160 --> 00:30:10,960
And as an employer, if your employees feel that you're always going to go to bat with

564
00:30:10,960 --> 00:30:14,400
them, that you're always generous, you're always looking out, not just from a financial

565
00:30:14,400 --> 00:30:18,440
side, but from a personal health and wellness side, they're always going to go to bat for

566
00:30:18,440 --> 00:30:20,360
you, which means we're going to bat for your clients.

567
00:30:20,360 --> 00:30:21,880
So that's, that's amazing.

568
00:30:21,880 --> 00:30:26,560
And you know, what's interesting is I've heard that before growing up quite a few times.

569
00:30:26,560 --> 00:30:32,320
And yet when I began my business journey, I for some reason had in my mind that money

570
00:30:32,320 --> 00:30:36,880
is always a motivator when people to get people to work harder to get people to enjoy the

571
00:30:36,880 --> 00:30:39,760
work more, you just got to pay more, you just got to pay more.

572
00:30:39,760 --> 00:30:45,160
Now I know that that statement is so true because money isn't always a motivator for

573
00:30:45,160 --> 00:30:46,560
employees or for people.

574
00:30:46,560 --> 00:30:50,960
And a lot of times it's not even the motivator for the business owner.

575
00:30:50,960 --> 00:30:52,360
We talk about commissions, right?

576
00:30:52,360 --> 00:30:53,360
Like what's a commission?

577
00:30:53,360 --> 00:30:56,920
A commission is a reward or something that's earned for doing something.

578
00:30:56,920 --> 00:30:59,360
And that could be having a family, right?

579
00:30:59,360 --> 00:31:02,040
Commission for being able to get your wife to marry you.

580
00:31:02,040 --> 00:31:03,280
They have children, right?

581
00:31:03,280 --> 00:31:04,280
That's a commission.

582
00:31:04,280 --> 00:31:08,960
And so when you start breaking it down like that, I think that changes the perspective

583
00:31:08,960 --> 00:31:13,880
of every business owner's company understanding that, hey, money isn't always the answer to

584
00:31:13,880 --> 00:31:14,880
thing.

585
00:31:14,880 --> 00:31:19,360
It's love and generosity or creating an amazing environment, amazing, you know, team camaraderie.

586
00:31:19,360 --> 00:31:20,360
Thank you.

587
00:31:20,360 --> 00:31:21,360
Yeah.

588
00:31:21,360 --> 00:31:22,360
Yeah.

589
00:31:22,360 --> 00:31:23,360
Camaraderie.

590
00:31:23,360 --> 00:31:24,360
And it's not always the money.

591
00:31:24,360 --> 00:31:25,360
The money will always follow.

592
00:31:25,360 --> 00:31:27,160
So that's that spot on.

593
00:31:27,160 --> 00:31:28,160
That's absolutely fantastic.

594
00:31:28,160 --> 00:31:29,160
That's right.

595
00:31:29,160 --> 00:31:30,160
Because you think about culture of a company.

596
00:31:30,160 --> 00:31:32,000
I mean, it really comes down to two things.

597
00:31:32,000 --> 00:31:36,120
All the studies that have happened, one, like your employees have to believe in the brand.

598
00:31:36,120 --> 00:31:38,400
So they have to believe in the product, right?

599
00:31:38,400 --> 00:31:42,800
Whatever the product that you're selling, they have to have a belief system and what

600
00:31:42,800 --> 00:31:46,040
that is, that they're making a difference in whatever way that is.

601
00:31:46,040 --> 00:31:49,280
And the second thing is they have to feel valued, right?

602
00:31:49,280 --> 00:31:54,000
They have to feel that when they come to work, they know how they're going to be held accountable.

603
00:31:54,000 --> 00:31:57,360
They have clear understanding of what their job role is.

604
00:31:57,360 --> 00:31:59,160
So people understand their role.

605
00:31:59,160 --> 00:32:03,720
They understand that they're being held accountable and that they believe in the product and all

606
00:32:03,720 --> 00:32:04,720
these things.

607
00:32:04,720 --> 00:32:06,560
You can have ideal customer culture.

608
00:32:06,560 --> 00:32:08,960
I mean, that just goes or company culture.

609
00:32:08,960 --> 00:32:09,960
Yeah.

610
00:32:09,960 --> 00:32:13,320
And then you add on the icing to the core, right?

611
00:32:13,320 --> 00:32:18,240
And that is the pay and the benefits and the PTO and, you know, the relationship between

612
00:32:18,240 --> 00:32:19,240
all of you.

613
00:32:19,240 --> 00:32:20,240
I mean, all those things add on.

614
00:32:20,240 --> 00:32:22,520
But at the core, that's what employees want.

615
00:32:22,520 --> 00:32:23,520
And money is important.

616
00:32:23,520 --> 00:32:30,040
If you create a system where or a company where there is that friendship and family

617
00:32:30,040 --> 00:32:36,360
feel and, you know, where everyone's working to help each other and they can come in with

618
00:32:36,360 --> 00:32:41,080
ideas and they're, people actually listen and they're implemented and people felt heard.

619
00:32:41,080 --> 00:32:45,160
I mean, that's really when you really gain so much traction.

620
00:32:45,160 --> 00:32:52,320
So I have a quick question and this might be more of a personal question, but what is,

621
00:32:52,320 --> 00:32:59,720
if there is a key, what is the key to being proud of what you've built and enjoying the

622
00:32:59,720 --> 00:33:07,360
benefits of what you've built, which is a successful company and being seen as prideful?

623
00:33:07,360 --> 00:33:09,360
That makes sense.

624
00:33:09,360 --> 00:33:10,400
And I'll explain.

625
00:33:10,400 --> 00:33:16,200
So I've seen a lot in some of the businesses that my friends have built and I've experienced

626
00:33:16,200 --> 00:33:17,320
this in my businesses.

627
00:33:17,320 --> 00:33:22,760
Once you start actually becoming a little successful and you gain success in building

628
00:33:22,760 --> 00:33:25,960
what you're building, then come some of the benefits like, hey, well, you're making good

629
00:33:25,960 --> 00:33:26,960
money, right?

630
00:33:26,960 --> 00:33:29,760
You're getting, you know, people are knowing who you are.

631
00:33:29,760 --> 00:33:32,640
You're building your online presence, social media.

632
00:33:32,640 --> 00:33:34,080
People are seeing the stuff you're building.

633
00:33:34,080 --> 00:33:39,000
You're in magazines or people are paying you money to come in and teach them what you know,

634
00:33:39,000 --> 00:33:40,000
right?

635
00:33:40,000 --> 00:33:42,400
So a bit of fame, so to speak.

636
00:33:42,400 --> 00:33:49,280
And then it's like, okay, well, now how do you project yourself really enjoying like,

637
00:33:49,280 --> 00:33:52,080
how do I put this?

638
00:33:52,080 --> 00:33:55,600
For example, what's your dream car?

639
00:33:55,600 --> 00:33:57,840
And maybe this is easy.

640
00:33:57,840 --> 00:34:00,760
I don't have one like it's just, yeah.

641
00:34:00,760 --> 00:34:01,760
And maybe that's a funny answer.

642
00:34:01,760 --> 00:34:02,760
I have an F-150.

643
00:34:02,760 --> 00:34:06,040
My wife has an expedition and that's the extent of it, you know.

644
00:34:06,040 --> 00:34:07,040
Okay.

645
00:34:07,040 --> 00:34:08,800
So like, for example, what if your dream car was a Lamborghini?

646
00:34:08,800 --> 00:34:12,760
Would you feel weird driving a Lamborghini to your work every day where you have your

647
00:34:12,760 --> 00:34:13,760
employees?

648
00:34:13,760 --> 00:34:14,760
Okay.

649
00:34:14,760 --> 00:34:15,760
Why?

650
00:34:15,760 --> 00:34:16,760
I'm curious as well.

651
00:34:16,760 --> 00:34:19,400
Well, you know, I think, you know, and it's not that there's anything wrong with driving

652
00:34:19,400 --> 00:34:20,400
a Lamborghini, right?

653
00:34:20,400 --> 00:34:25,080
Again, I don't want this to seem like some pretentious person.

654
00:34:25,080 --> 00:34:26,840
I don't know these, just what to say.

655
00:34:26,840 --> 00:34:30,400
I think at the core, just everyone's different when it drives them, right?

656
00:34:30,400 --> 00:34:35,140
And so for me, as I mentioned, like my driver is people.

657
00:34:35,140 --> 00:34:40,000
So going back to your success thing, I think, you know, I'm trying to understand hopefully

658
00:34:40,000 --> 00:34:45,480
the question and answer right, but no, but, but essentially I mentioned that for me, my

659
00:34:45,480 --> 00:34:47,880
legacy is building people, right?

660
00:34:47,880 --> 00:34:53,160
And so, so that's my driver that at the end of the day, yeah, the money may come.

661
00:34:53,160 --> 00:34:59,080
And you know, we, ideally we have a great opportunity to support my family and my kids,

662
00:34:59,080 --> 00:35:03,000
you know, in future of our family, but, but that's not my driver.

663
00:35:03,000 --> 00:35:07,160
That's a byproduct of what we're doing and accomplishing at AFT, right?

664
00:35:07,160 --> 00:35:11,600
And so yeah, you, at some point, yeah, maybe I do have a Lamborghini.

665
00:35:11,600 --> 00:35:16,600
You know, I don't think just me personally, based on how I operate, I would have drive

666
00:35:16,600 --> 00:35:21,000
it every day, but I'm not opposed to if someone's been successful, like they shouldn't show

667
00:35:21,000 --> 00:35:22,000
the fruits and the labors.

668
00:35:22,000 --> 00:35:27,640
I mean, then the day my clients all do, I'm glad that they do because they invest in nice

669
00:35:27,640 --> 00:35:34,600
homes and that generates thousands of jobs for me, my employees, my subcontractors, suppliers,

670
00:35:34,600 --> 00:35:35,600
trade partners.

671
00:35:35,600 --> 00:35:39,480
So, so there's value there on people that are willing to invest and use that.

672
00:35:39,480 --> 00:35:46,160
So do you think enjoying the fruits of your labor affects your relationship with employees

673
00:35:46,160 --> 00:35:47,920
as they see that happen?

674
00:35:47,920 --> 00:35:52,040
I can't, but I think it can, but and I'll answer that because I think I have a little

675
00:35:52,040 --> 00:35:56,200
clarity to answer kind of my perspective on that, but it can.

676
00:35:56,200 --> 00:36:00,280
And the, where that can be splintered is again, what is at the core?

677
00:36:00,280 --> 00:36:01,760
And I'll give you a good example.

678
00:36:01,760 --> 00:36:04,080
So for me, a couple of things.

679
00:36:04,080 --> 00:36:11,040
So I may not say, hey, I want to drive a Lamborghini, but I grew up super blue collar, like many

680
00:36:11,040 --> 00:36:12,040
of us, right?

681
00:36:12,040 --> 00:36:13,560
And none of this was gifted.

682
00:36:13,560 --> 00:36:16,120
I had to earn it just like a lot of us do.

683
00:36:16,120 --> 00:36:19,800
And so where I grew up super blue collar, like everyone knows I'm a huge Jordan fan,

684
00:36:19,800 --> 00:36:21,800
like a driver, like 200 pairs.

685
00:36:21,800 --> 00:36:22,800
Yes.

686
00:36:22,800 --> 00:36:27,560
But the funny thing is like when I grew up, I'd get one pair from Payless Shoe Source.

687
00:36:27,560 --> 00:36:28,800
That was my deal.

688
00:36:28,800 --> 00:36:30,960
My parents had the funds and I was the oldest of six kids.

689
00:36:30,960 --> 00:36:32,400
So every year we get a new pair of shoes.

690
00:36:32,400 --> 00:36:35,200
And so for me, that's my thing is to have nice shoes.

691
00:36:35,200 --> 00:36:37,280
Cause I never had nice stuff, right?

692
00:36:37,280 --> 00:36:38,280
Which is okay.

693
00:36:38,280 --> 00:36:44,120
But, but then when you cross that over, so for me, I'm in that care as much about Lamborghini,

694
00:36:44,120 --> 00:36:47,920
but like I love to travel and I want to travel nice places and go to Europe and go with my

695
00:36:47,920 --> 00:36:48,920
family.

696
00:36:48,920 --> 00:36:54,080
Maybe there's a bougie element that I want to sleep in the pod as opposed to sitting coach.

697
00:36:54,080 --> 00:36:55,680
And so we all have things, right?

698
00:36:55,680 --> 00:36:56,680
That drive us.

699
00:36:56,680 --> 00:36:57,680
And for me, it's time.

700
00:36:57,680 --> 00:36:58,680
It's vacation.

701
00:36:58,680 --> 00:36:59,680
It's time for my family.

702
00:36:59,680 --> 00:37:01,080
But here's, here's a good example.

703
00:37:01,080 --> 00:37:03,960
So for me, I haven't built my own house yet, right?

704
00:37:03,960 --> 00:37:07,920
Then in my professional career, 20 years, every builder's building their own house.

705
00:37:07,920 --> 00:37:11,880
And for me, I was always putting my focus on the company and building the company and

706
00:37:11,880 --> 00:37:12,880
building the people.

707
00:37:12,880 --> 00:37:15,840
And we're finally at a position where we're going to break ground on our house in two

708
00:37:15,840 --> 00:37:16,840
months.

709
00:37:16,840 --> 00:37:17,840
Congratulations.

710
00:37:17,840 --> 00:37:18,840
Thank you.

711
00:37:18,840 --> 00:37:21,880
It's going to be an amazing home and it'll be a great model home.

712
00:37:21,880 --> 00:37:25,000
Like I kind of wanted to wait till we could do something that's really the equivalent

713
00:37:25,000 --> 00:37:27,000
of the stuff we build, you know, model, craft.

714
00:37:27,000 --> 00:37:31,840
I mean, there's, I didn't want to go too early, but really what I'm getting at is that I was

715
00:37:31,840 --> 00:37:35,960
a little bit nervous about telling my employees we're building our house, right?

716
00:37:35,960 --> 00:37:37,840
Because this goes back to your question.

717
00:37:37,840 --> 00:37:42,200
So I was like, how do I address, I'm building my personal house.

718
00:37:42,200 --> 00:37:45,200
How's that feedback going to be with my team?

719
00:37:45,200 --> 00:37:50,920
And the funny thing is, is that now all of them know we're doing it.

720
00:37:50,920 --> 00:37:51,920
They're all excited.

721
00:37:51,920 --> 00:37:54,120
They all want to be involved in some extent of the house.

722
00:37:54,120 --> 00:37:56,400
They all want to be at the groundbreaking.

723
00:37:56,400 --> 00:38:01,840
And every employee, the feedback has been, we've been building for AFT and for customers.

724
00:38:01,840 --> 00:38:05,000
It's finally time that we get to build Brad's house.

725
00:38:05,000 --> 00:38:06,000
That's awesome.

726
00:38:06,000 --> 00:38:10,920
And so I think most employees, if you've built it right and they understand kind of where

727
00:38:10,920 --> 00:38:15,760
you, like your goal and your vision, then they will always support that.

728
00:38:15,760 --> 00:38:18,960
If I were to drive McLaren, I'm sure all of you want to want to just drive it.

729
00:38:18,960 --> 00:38:26,880
But keep in mind, there were years there of building that commitment and friendship and

730
00:38:26,880 --> 00:38:32,320
leadership and camaraderie and, you know, vision and everything that goes into it that

731
00:38:32,320 --> 00:38:38,880
now allows them to enjoy us having success, all of us, if that answered it.

732
00:38:38,880 --> 00:38:39,880
That was perfect.

733
00:38:39,880 --> 00:38:43,440
I've listened to like one, I've listened to every single one of your podcasts.

734
00:38:43,440 --> 00:38:46,920
Obviously, I've listened to Ed and my life, all these great people have built great companies.

735
00:38:46,920 --> 00:38:48,800
And I've never heard people really talk about this.

736
00:38:48,800 --> 00:38:51,200
And I always wondered because it is a thing, right?

737
00:38:51,200 --> 00:38:54,680
So like, no matter what, as a business owner, no one's ever going to earn more than the

738
00:38:54,680 --> 00:38:56,080
owner period, right?

739
00:38:56,080 --> 00:38:59,760
I mean, maybe at certain times because you're investing back in the company or whatever

740
00:38:59,760 --> 00:39:05,280
the case is, but from the most part, it's like, man, how do you enjoy some of that?

741
00:39:05,280 --> 00:39:07,400
Like you said, like, okay, I'm building my house now.

742
00:39:07,400 --> 00:39:08,680
Like, what is my team going to think?

743
00:39:08,680 --> 00:39:10,320
So that was really, that was perfect.

744
00:39:10,320 --> 00:39:11,760
And again, that was more of a personal question.

745
00:39:11,760 --> 00:39:13,520
I was kind of curious about it.

746
00:39:13,520 --> 00:39:14,800
So I thought that was fantastic.

747
00:39:14,800 --> 00:39:17,080
So yeah, and you know, it's interesting.

748
00:39:17,080 --> 00:39:22,000
But again, what's tough about construction is like, for the drive of Lamborghini clients

749
00:39:22,000 --> 00:39:23,840
house, they may not hire us, right?

750
00:39:23,840 --> 00:39:27,400
Just to reality of it, you know, I had a client that I was parked in front of the house and

751
00:39:27,400 --> 00:39:28,680
there was a Tesla, it wasn't mine.

752
00:39:28,680 --> 00:39:31,320
And the client actually said, if that was your Tesla, I want to hire you.

753
00:39:31,320 --> 00:39:32,920
But that was kind of an odd comment.

754
00:39:32,920 --> 00:39:38,640
But yeah, but regardless, you know, you know, and so there's always a balance.

755
00:39:38,640 --> 00:39:40,560
You know, on our profession.

756
00:39:40,560 --> 00:39:45,760
But at the same time, I think, you know, it's kind of like people don't care, people don't

757
00:39:45,760 --> 00:39:47,560
care how much you know until they know how much you care, right?

758
00:39:47,560 --> 00:39:51,160
And so as an employer, if they know you care about them and that they're, you've always

759
00:39:51,160 --> 00:39:56,520
invested in them, then at the end when there is, you know, opportunity for you as owner,

760
00:39:56,520 --> 00:39:58,640
most of them will be happy for you.

761
00:39:58,640 --> 00:40:05,280
That reminded me as we were talking about Lamborghini, who was Nick at your summit was

762
00:40:05,280 --> 00:40:09,520
talking about one of the builders who built the house for Drake and for his name, right?

763
00:40:09,520 --> 00:40:12,120
And he pulled up in like a Lamborghini with his cheetah pseudo.

764
00:40:12,120 --> 00:40:14,120
They just reminded me of that.

765
00:40:14,120 --> 00:40:15,120
That was funny.

766
00:40:15,120 --> 00:40:16,120
Yeah.

767
00:40:16,120 --> 00:40:17,120
That's awesome.

768
00:40:17,120 --> 00:40:18,120
Well, I think he was a designer actually.

769
00:40:18,120 --> 00:40:19,120
Oh, was he the designer?

770
00:40:19,120 --> 00:40:20,120
Okay, cool.

771
00:40:20,120 --> 00:40:21,120
So what they can do.

772
00:40:21,120 --> 00:40:22,120
It makes a little more sense.

773
00:40:22,120 --> 00:40:23,120
Designs and realtors can do that.

774
00:40:23,120 --> 00:40:24,120
It's tougher for us.

775
00:40:24,120 --> 00:40:25,120
One more blue collar.

776
00:40:25,120 --> 00:40:26,120
Yeah, exactly.

777
00:40:26,120 --> 00:40:27,120
That's fantastic.

778
00:40:27,120 --> 00:40:31,880
Well, yeah, basically, I was just, I was wanting to kind of dissect different areas through

779
00:40:31,880 --> 00:40:32,880
your kind of journey.

780
00:40:32,880 --> 00:40:37,960
Because obviously you have, I mean, you've been in business for 13 years, but at what

781
00:40:37,960 --> 00:40:41,520
point did your business actually start creating its name for itself?

782
00:40:41,520 --> 00:40:43,520
Like when you started to really get known?

783
00:40:43,520 --> 00:40:47,960
Yeah, I think it was probably, you know, fortunately for us, you know, Instagram started

784
00:40:47,960 --> 00:40:50,400
taking off and for me, it's really tough to compete.

785
00:40:50,400 --> 00:40:53,920
When I started my company, I didn't have, you know, there were certain projects I was

786
00:40:53,920 --> 00:40:58,480
trying to chase and architects and designers trying to work with and really couldn't make

787
00:40:58,480 --> 00:41:03,400
any headway in their office and getting, you know, to the desk of the owner to get work

788
00:41:03,400 --> 00:41:04,960
reciprocated.

789
00:41:04,960 --> 00:41:08,240
And so it got to the point where I'm like, okay, social media is an avenue for me.

790
00:41:08,240 --> 00:41:12,360
So I started publishing our work, you know, our, the quality of our work, the thought

791
00:41:12,360 --> 00:41:14,360
leadership, you know, why we do what we do.

792
00:41:14,360 --> 00:41:15,800
And I started building reputation.

793
00:41:15,800 --> 00:41:17,720
So I'd say it's probably like 2018, 2019.

794
00:41:17,720 --> 00:41:18,720
Okay.

795
00:41:18,720 --> 00:41:19,720
The things started picking.

796
00:41:19,720 --> 00:41:20,720
Five or six years.

797
00:41:20,720 --> 00:41:23,760
Yeah, the people started seeing who we were, started making a little bit of a dent here

798
00:41:23,760 --> 00:41:25,640
in town nationally.

799
00:41:25,640 --> 00:41:29,080
And then you kind of get some signature projects and then it kind of puts you on the map and

800
00:41:29,080 --> 00:41:33,280
then we're here now, but it definitely was a long journey.

801
00:41:33,280 --> 00:41:37,880
And even to the point where we had to, you know, it just takes time to build that reputation.

802
00:41:37,880 --> 00:41:38,880
That's funny.

803
00:41:38,880 --> 00:41:42,440
And because, so I met with Alicia Taylor, she's a designer you work with.

804
00:41:42,440 --> 00:41:43,440
Yeah.

805
00:41:43,440 --> 00:41:47,600
And she said, yeah, they, you know, they've been doing some really big things been around,

806
00:41:47,600 --> 00:41:48,920
you know, five or six years.

807
00:41:48,920 --> 00:41:53,440
And there wasn't any point to what she said, but she had mentioned a timeframe and you're

808
00:41:53,440 --> 00:41:57,200
mentioning the same timeframe and it's funny that no, like people don't ever get to see

809
00:41:57,200 --> 00:41:58,200
the whole backend.

810
00:41:58,200 --> 00:41:59,200
Yeah.

811
00:41:59,200 --> 00:42:02,560
They don't get to see the inside of the business owner's life, the back end of what it took

812
00:42:02,560 --> 00:42:05,760
to build before you even got to be known for what you do.

813
00:42:05,760 --> 00:42:07,000
Cause it doesn't start from day one.

814
00:42:07,000 --> 00:42:11,800
So that's kind of why I was kind of dissecting a little bit of your life to really see how

815
00:42:11,800 --> 00:42:17,760
it's been for you as a business owner, as you've created one of the most renowned construction

816
00:42:17,760 --> 00:42:21,320
companies in the state of Arizona, probably the nation.

817
00:42:21,320 --> 00:42:25,760
So I mean, it's been fantastic to see what you guys have done and you've been a great

818
00:42:25,760 --> 00:42:27,600
example for, for me and our company.

819
00:42:27,600 --> 00:42:28,960
It's been absolutely phenomenal.

820
00:42:28,960 --> 00:42:32,520
So well, I want to thank you for coming on today.

821
00:42:32,520 --> 00:42:34,640
So it's been absolutely,

822
00:42:34,640 --> 00:42:38,640
I do want to ask a question while we're talking about the name and building a name for yourself.

823
00:42:38,640 --> 00:42:40,480
I'm curious and I know RJ is curious.

824
00:42:40,480 --> 00:42:44,240
We've talked about it a hundred times when building a name for yourself, obviously branding

825
00:42:44,240 --> 00:42:49,760
is huge and all the whole entire title of your company is in lower case.

826
00:42:49,760 --> 00:42:52,760
Did you do that on purpose?

827
00:42:52,760 --> 00:42:54,440
So I'll ask, okay, I'll answer that.

828
00:42:54,440 --> 00:42:56,000
You want me to like lead into it?

829
00:42:56,000 --> 00:42:57,000
Yeah.

830
00:42:57,000 --> 00:42:58,000
Yeah.

831
00:42:58,000 --> 00:42:59,000
I'm actually curious.

832
00:42:59,000 --> 00:43:00,000
Do you want to ask it?

833
00:43:00,000 --> 00:43:01,000
How do you edit this?

834
00:43:01,000 --> 00:43:02,000
I don't know how you edit it.

835
00:43:02,000 --> 00:43:03,000
Go ahead.

836
00:43:03,000 --> 00:43:04,000
I think it's pretty slow.

837
00:43:04,000 --> 00:43:05,000
Yeah, I think you're good.

838
00:43:05,000 --> 00:43:07,200
So yeah, so the logo here, so it's interesting, a finer test construction.

839
00:43:07,200 --> 00:43:11,200
So this is kind of funny when it's you thinking about marketing, like I'm kind of obsessed

840
00:43:11,200 --> 00:43:12,600
with marketing, right?

841
00:43:12,600 --> 00:43:17,120
And so when you see our branding like here, we have the A and there's an F and a T, right?

842
00:43:17,120 --> 00:43:18,120
It's all.

843
00:43:18,120 --> 00:43:21,760
It's all the comments just on a logo, A and F and T all together.

844
00:43:21,760 --> 00:43:27,240
But the funny thing is whenever you have alphabetical order list, which happens in voting best

845
00:43:27,240 --> 00:43:30,680
builder, it happens in different charts.

846
00:43:30,680 --> 00:43:35,880
If you have a company that's like AAA, like AAA, you know, A and then a space and then

847
00:43:35,880 --> 00:43:39,280
finer always puts you number one.

848
00:43:39,280 --> 00:43:40,280
Interesting.

849
00:43:40,280 --> 00:43:43,120
So like if you, if you start your company with the A and then a space, you're always

850
00:43:43,120 --> 00:43:45,920
going to be at any list number one always.

851
00:43:45,920 --> 00:43:46,920
Interesting.

852
00:43:46,920 --> 00:43:49,880
So that's kind of the core now.

853
00:43:49,880 --> 00:43:52,840
All lowercase just happens to be that because it's just kind of clean.

854
00:43:52,840 --> 00:43:56,000
I mean, I have another model logo we've done a few different logos and colors.

855
00:43:56,000 --> 00:43:57,840
This of course blends with the shirt.

856
00:43:57,840 --> 00:44:01,280
But at the core, it's just, you know, that's kind of the theme.

857
00:44:01,280 --> 00:44:04,480
Like, and we actually just went through a rebrand a few months ago.

858
00:44:04,480 --> 00:44:06,880
We rebuilt our website and you can see the color palette.

859
00:44:06,880 --> 00:44:07,880
Looks great, by the way.

860
00:44:07,880 --> 00:44:08,880
Yeah.

861
00:44:08,880 --> 00:44:11,200
So our new website, we kind of have a new, a whole new palette.

862
00:44:11,200 --> 00:44:14,040
And then we've taken those colors and updated our logo too.

863
00:44:14,040 --> 00:44:17,640
And just kind of to match where the company is now.

864
00:44:17,640 --> 00:44:22,680
But at the core of it, it's like creating a logo that people remember and see and, and

865
00:44:22,680 --> 00:44:24,120
then always get the top of the list.

866
00:44:24,120 --> 00:44:26,160
I'm actually very jealous of your logo.

867
00:44:26,160 --> 00:44:27,920
It flows so perfectly.

868
00:44:27,920 --> 00:44:28,920
Yeah.

869
00:44:28,920 --> 00:44:31,680
People, it's funny when they see it, they're like, whoa, I just, cause we had, like this

870
00:44:31,680 --> 00:44:32,680
one's all the same color.

871
00:44:32,680 --> 00:44:33,680
I'm also more of the two colors.

872
00:44:33,680 --> 00:44:34,680
Yeah.

873
00:44:34,680 --> 00:44:35,680
So then it sticks out.

874
00:44:35,680 --> 00:44:37,160
There's like, there's an F and a T and an A like AT.

875
00:44:37,160 --> 00:44:38,160
It's so clean.

876
00:44:38,160 --> 00:44:39,160
Did you come up with that?

877
00:44:39,160 --> 00:44:43,840
No, it was actually a Renee, Renee Clark, who was one of my employee's spouses.

878
00:44:43,840 --> 00:44:47,800
At the time came up with it when we first started, but I knew from the beginning where

879
00:44:47,800 --> 00:44:48,800
it kept coming out.

880
00:44:48,800 --> 00:44:49,800
Okay.

881
00:44:49,800 --> 00:44:53,840
And it flows into like, you know, a touch about the competition, which is kind of our

882
00:44:53,840 --> 00:44:54,840
tagline.

883
00:44:54,840 --> 00:44:56,680
So it's just, we've, we've had some fun with it.

884
00:44:56,680 --> 00:44:58,360
Well kind of go on branding real quick.

885
00:44:58,360 --> 00:45:02,840
So a lot of business owners, like we talked about state 48, you've seen my truck.

886
00:45:02,840 --> 00:45:04,760
A lot of people wrap their vehicles, right?

887
00:45:04,760 --> 00:45:07,160
It's a big, you don't have a wrap.

888
00:45:07,160 --> 00:45:08,160
Just a clean logo.

889
00:45:08,160 --> 00:45:09,160
Why?

890
00:45:09,160 --> 00:45:10,160
Cause it's elegance.

891
00:45:10,160 --> 00:45:11,160
Like it's just clean.

892
00:45:11,160 --> 00:45:13,680
Like we're not, it's a finer touch.

893
00:45:13,680 --> 00:45:16,120
Like, you know, touch by the competition, like it's clean.

894
00:45:16,120 --> 00:45:17,120
People see the logo.

895
00:45:17,120 --> 00:45:20,160
We want them to see it and be like, I know that that's a luxury brand.

896
00:45:20,160 --> 00:45:21,160
It's a luxury look.

897
00:45:21,160 --> 00:45:23,240
Like, and there's nothing wrong with the full wrap.

898
00:45:23,240 --> 00:45:24,240
It's just, it doesn't fit.

899
00:45:24,240 --> 00:45:25,240
You guys, yeah.

900
00:45:25,240 --> 00:45:26,360
It just doesn't fit us.

901
00:45:26,360 --> 00:45:28,120
It doesn't fit our marketing strategy.

902
00:45:28,120 --> 00:45:31,280
Doesn't fit the clean sleek style that we're going.

903
00:45:31,280 --> 00:45:32,280
Makes sense.

904
00:45:32,280 --> 00:45:33,280
Yeah.

905
00:45:33,280 --> 00:45:34,280
And so there's nothing to guess.

906
00:45:34,280 --> 00:45:37,280
It's just that this is just, you need to make sure that you're branding a lines on everything

907
00:45:37,280 --> 00:45:39,280
from like our email signatures.

908
00:45:39,280 --> 00:45:43,360
If you want emails, like our email signatures have our photos and they have all the links

909
00:45:43,360 --> 00:45:49,880
to website and the podcast and our social media and our business cards are all electric.

910
00:45:49,880 --> 00:45:54,200
You know, the website and it's all matches our documents that we send out all of our,

911
00:45:54,200 --> 00:45:57,720
you know, our, our document control, you know, from contracts and everything.

912
00:45:57,720 --> 00:46:00,560
It's all lined with the branding and colors and to the website.

913
00:46:00,560 --> 00:46:04,840
So for us, it's just, you know, that clean, that clean look all the way around.

914
00:46:04,840 --> 00:46:05,840
That's fantastic.

915
00:46:05,840 --> 00:46:06,840
Yeah.

916
00:46:06,840 --> 00:46:09,080
Well, is that your only question, Kyle?

917
00:46:09,080 --> 00:46:10,080
Yes.

918
00:46:10,080 --> 00:46:13,840
Obviously, guys, you can see we're taking advantage of having Brad here.

919
00:46:13,840 --> 00:46:15,960
It's just been, it's been awesome to learn from you.

920
00:46:15,960 --> 00:46:18,240
So we want to thank you for coming on guys.

921
00:46:18,240 --> 00:46:21,360
Brad has a podcast, Brad Levitt podcast.

922
00:46:21,360 --> 00:46:22,360
He just ran it.

923
00:46:22,360 --> 00:46:23,360
Yeah.

924
00:46:23,360 --> 00:46:24,880
So it was AFT construction podcast, right?

925
00:46:24,880 --> 00:46:25,880
Yeah, it was.

926
00:46:25,880 --> 00:46:29,760
And then people are like, we want to know more than instruction from you, which means you

927
00:46:29,760 --> 00:46:30,760
have a lot to share.

928
00:46:30,760 --> 00:46:31,920
And it's an amazing podcast.

929
00:46:31,920 --> 00:46:34,600
I highly recommend everybody to go check it out.

930
00:46:34,600 --> 00:46:39,280
The links are going to be below to his Instagram is LinkedIn to his podcast as well.

931
00:46:39,280 --> 00:46:42,000
You can also find it on the bottom header of your website.

932
00:46:42,000 --> 00:46:43,000
Yeah, it's all there.

933
00:46:43,000 --> 00:46:44,000
Everything's on there.

934
00:46:44,000 --> 00:46:45,360
So definitely check it out.

935
00:46:45,360 --> 00:46:46,560
You can check out our stuff as well.

936
00:46:46,560 --> 00:46:48,520
Our links are going to be posted below.

937
00:46:48,520 --> 00:46:52,440
And more than anything, we appreciate you guys joining and listening to our podcast.

938
00:46:52,440 --> 00:46:53,440
Again, we're all here.

939
00:46:53,440 --> 00:46:54,440
It's a big family.

940
00:46:54,440 --> 00:46:59,040
So if you guys have any questions, any comments, drop them below and we can answer those questions

941
00:46:59,040 --> 00:47:00,840
on our Q&As as well.

942
00:47:00,840 --> 00:47:09,680
And thanks for joining the homework assignment.