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Hey guys, welcome back. Hope you guys had an amazing Thanksgiving. We apologize to our

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followers for not having a podcast update in the last few weeks. No, it's interesting

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we talked about the balance between home life, work life, and I did not have very much luck

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or success with that in the past few weeks, not just through the holidays, which kind

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of brings me into the segment for today and that is separation season. Ed Milet gave a

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or had a great podcast on it for those of you that haven't listened to that go check

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it out. It's phenomenal and it's a great point of view and it's something that we've

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been implementing here at Elder Contracting in our business and as you can guess separation

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season is basically the season to separate yourself from your competition separate yourself

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from others and it's a crucial point in the timeline of the year for every business because

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what happens during the holidays? Okay, the world slows down. I'm sure you guys experienced

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it with Thanksgiving, you know, just a week of Thanksgiving. Thanksgiving was, you know,

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towards the end of the week, but just a week of the Monday, Tuesday, Wednesday. Those days

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were even slow as well. Schools out, you know, people are off work. But the people that

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stay and work and continue working, they check out and that is extremely dangerous. And we've

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as a company have been talking about that a little bit and we've been trying to focus

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ourselves on pushing through and not checking ourselves out mentally in order to create

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this gap between us and our competition. And so I wanted to kind of talk a little bit about

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this going to more depth and maybe we could brainstorm, you know, talk about some, or

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at least I can share the ideas that we have or the things that we're doing to actually

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push through the this, you know, the season of holidays, family time, where it's really

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easy to get distracted. It's really easy to check out mentally, slow down and wait for

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the new year to begin. I'm sure all of you guys have had the experience of setting New

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Year's resolutions that you never truly fulfilled, let alone even started. I can tell you I

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am not excited for the gym come New Year's because I'm not going to have the machine

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availability that I'm used to. And it's going to be full of people that are starting the

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New Year's resolutions now don't get me wrong. That's exciting. And it's going to be great.

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And I'm rooting for every single one of them. But the reality is not everybody is going

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to commit not everybody is going to see results. Now everybody's going to push through. And

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that's just the way life is. And it's sad and it's depressing, especially when it's your

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friends, it's your loved ones, people who, you know, try but don't, don't stay consistent,

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right? Or they don't try hard enough or they give up. Well, let's talk about the businesses

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in that year surrounded by that are doing that exact same thing. Only they start way

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early, like most other people, right? They check out come Halloween time, you know, maybe

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the first couple of weeks, November, they're so pushing, but one Thanksgiving hits from

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from that week of Thanksgiving. And this is my opinion from that week of Thanksgiving

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to the new year. Everybody has slowed down. Everybody's trying not to work as hard. Everybody's

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trying to do more. You know, they're trying to shop more, obviously, they're trying to

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spend more time with family, which there's nothing wrong with that. Okay. But what happens

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is it's easy to check out for a half day or just get a few things done and be like, you

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know what, it's okay, my clients aren't going to worry about it because they're not following

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up with me or, you know, not a big deal. I can take care of this, you know, in a couple

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more weeks because the demand really isn't there. And it may not be, I know for us in

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construction, the demand for construction, obviously we got projects going on. And when

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we're not inside a client's house, so we got two types of product, right? We got the project

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where we're intruding on the life of our clients. Okay. Those people are always kind of involved,

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right? Especially around the holidays, hey, are things getting done? Are we on schedule?

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Right? Then you have the clients where we're doing, you know, additions, we're not really

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in their, their home life, we're not invading and they don't really care, right? So we have

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those clients that will not follow up with us for three, four, five weeks as we're going

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through these holidays. And so what, what are we doing? What can my people do to continue

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pushing? What can we do as a company continue pushing? Because if you have all these companies,

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like these clients I'm talking about, you know, if you have employees, if you have companies

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that are slowing down, they're checking out mentally, right? The production isn't there

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anymore or the level production has dropped down significantly, that is your opportunity

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to get ahead. Okay. When everybody else slows down, that's where if you maintain your pace,

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better yet, if you 10 times your pace, if you pick up your pace, you are going to create

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an enormous gap between you and other people. Okay. The, the, we saw this back when COVID

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hit. Okay. We all remember COVID mandate shut down all businesses. A lot of people did shut

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down their businesses. A lot of people suffered because of it. Okay. A lot of people like

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us didn't stop moving. We kept going. And due to that, we were able to build a bigger

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reputation. We were able to just excel so much more than all these other companies.

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Matter of fact, a lot of the companies that it's, and I get, I'm talking about construction

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that actually stopped, they're not here anymore. Okay. They, they, they had to close their

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doors. They couldn't keep going and they weren't able to deliver the product. Right. Then you

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have our company that kept going. We were consistent. I know some other companies that

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were very consistent and not only did they get through it well, right? And not only did

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they flourish in COVID, but they ended up excelling themselves and creating this ginormous

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gap between them and their competition that they can't even, they're not even in the same

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lane anymore. They're not even competing. And that's kind of what happened with us.

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And so that was my personal first time experience with a separation season, a type of event

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or, you know, a holiday or whatever you want to, you want to call it that, that the world

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or the people around you kind of slow down and that is your opportunity to really push

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forward. Okay. So we're really excited for this season. You know, one, you got family

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time, you got holidays and you do get some time off, obviously, right? Where I'm excited

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to spend some time with my daughters and my family. It's been a long year of hustle, long

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year of progress. But at the same time, we're still pushing hard. We're not slowing down

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on marketing. We're not slowing down on our jobs. We're not slowing down on ourselves.

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Okay. We're hitting as many as appointments. We're trying to get as many appointments as

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possible trying to sign as many contracts. Just yesterday we signed three contracts.

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And our main goal here is to really create this gap between our competition. Okay. This

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is your guys's opportunity to do the same exact thing. So those examples I just shared

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right now are the ways that we're doing it, right? And it's not necessarily doing a million

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times more than what you're doing. I'm not telling you guys to go out there. I'm not

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telling you not to enjoy your holidays. I'm not telling you to take some days off, spend

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some time with your family, eat some food. I'm not telling you to do that. What I'm telling

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you to do is that you guys need to be smart. Okay. Be smart. Be logical. And in the days

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you guys are working, do not check out. It is another day in business. The hustle needs

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to be maintained. The broke mindset needs to be maintained and you need to be pushing

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forward and 10 X in all of your efforts. Okay. And pushing to get all these people that are

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looking for your service that are even more now because guess what? The people that would

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have gone to other companies are now going to come to you because those companies slowed

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down, their employees slowed down, everything about them checked out and you're over here

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pushing. So therefore you're more active and they're going to be attracted to you rather

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than your competition. Okay. Just because it's a holidays does not mean people are not looking

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for your service. Okay. Even in construction right now is the time for, you know, where

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clients are looking to get stuff done in January. Right. They're not going to, they may not

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sign in December. They may wait for tax, you know, taxis into come, maybe get their funds

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from the government, which is totally fine. But because I didn't slow down and because

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we kept marketing because we kept making appointments and kept working our butts off. Guess what?

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We didn't give the clients the opportunity to even consider our competition because our

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competition was nowhere to be found. They were at home baking cookies Monday through

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Friday instead of Christmas Eve. Does that make sense? So this is exciting guys. I'm

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excited. Our teams excited. We're excited to see the results. I'm excited to see all

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of you guys and what you're doing in life right now to see what kind of gap you can

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create between you and your competition. And these are the moments that we live for. Right.

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So I hope you guys have an amazing holidays. We do have more podcasts coming out. We're

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going to post a couple more obviously for Christmas, we'll have a Christmas special edition

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coming out, which is going to be awesome. We'll have guest speaker. And in the meantime,

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I want you guys, I invite you guys to go, go plan something. Okay. Plan how you are

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going to make sure you're not going to slow down. Make sure that you're going to keep

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pushing forward. Okay. Make sure that you're going to keep progressing. Okay. Get creative.

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Cause I can promise you it's going to change the entire year of 2024 for you guys. If you

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can just push through and not slow down the next five to six weeks, it's going to be a

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game changer. Then I want you guys to come back and I want you to drop comments on the

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results you saw for not slowing down for not checking out this holiday season. Hope you

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guys had amazing Thanksgiving and we look forward to talking to you guys next time and

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thank you for tuning in to homework assignment. You can find our links down below to our home,

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the homework assignment podcast, also to other contracting and you know, keep, keep following

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what we're doing guys. And it's really important for us to know if you like our podcast, if

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you like it, please leave a comment. Like our video. So we know that we're producing

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the right content. This, the whole point of this is we just want to share things that

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help other people. I've been blessed our teams and blessed enough to have great mentors,

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great people to guide us through our journey as well. And we're just trying to get back

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and trying to share our experience. So if you like it, please hit the like button, leave

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a review and share it with someone that needs to hear the message. Thanks for tuning in.