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Guess. Where should I find a guess for my podcast? Should I pay to be a guest? Or what

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should I do to avoid becoming the world's number one podcast douche canoe? Etiquette!

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Yay! All that and more. Let's start a podcast. I'm Elijah. Roll the intro.

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Tis I, Lord Podcast. Are you yearning to equip yourself with the confidence to record?

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Elijah, the skilled podcast professional is preparing himself for a tale of tools and skill

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that only a mighty podcaster may employ in one's podcast journey. Elijah, I do believe that we

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shall teach our weary wanderer the confidence that they strive to achieve. Shall we start a

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podcast? We shall! It's settled. Let's start a podcast. So many people ask me this all the time

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and in on threads and Instagram or whatever. TikTok and wherever your internet things are

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Reddit. There's a fun group on a subreddit called Podcast. So you go there, you ask some questions,

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you forget to Google and have some fun. Not everybody likes to search the internet. Sometimes

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you just want to go for the goal to ask the questions. Here we are. Okay. So where to find a

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guest? It could be anywhere on the internet, but specifically you look to your network because

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that's where your people are. Right? You ask around, maybe somebody knows somebody. That's

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what's going on. Maybe you know somebody directly. Padverb, that's a website. It is a guest listing.

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It's pretty cool. It's not a matchmaking tool, but you can find a lot of people in their contact

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information there. So to get started, sort of tool, if you will, and I'll link that in the

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description. No sweat. Creator platforms like TikTok, Threads, Instagram,

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you search up podcasts. They're becoming like Google. Right? A lot of people, especially

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GenXers, GenXers, sorry, GenZeders, whoever they are, the young people, whatever generation they are,

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I don't know. Go and search. Podcast guest, podcast, whatever your topic is, you can go in there.

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Podcast guest, insert topic, or you can go to Google, search there too. Whatever you like.

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You can do that. Podcast guest for this topic. You find a lot. Usually on the first page,

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you're good to go. There's community platforms like subreddits that I mentioned. Discord is

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kind of like Slack for geeks and nerds. It's becoming more prevalent for, you know,

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derisive normal people in society, not the underground communities and the gamers,

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things like that. Facebook has a ton of podcast groups. Just be careful because there's a lot

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of people out there that like to join those groups just to solicit podcast listens and services,

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which can be overwhelming. So select your groups accordingly. Slack groups, there's a couple of

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Slack podcast groups. LinkedIn is becoming less of a business networking tool and more of a

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creator tool. Check that out. I mentioned threads is becoming pretty huge for creators too, which

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is cool. You can go to Twitter, I guess, but I don't love it. Maybe you do. That's your choice.

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Try it. Neen author. Maybe you could check publishing announcements like a coming soon

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section on Amazon and go to TED Talks. Check those out. Maybe there's some contact information

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or academic forums. Those are options as well. Maybe you could ask other podcast hosts. Maybe

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they know somebody. Maybe there's a podcast that's running similar to yours. Be like,

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hey, I have this cool podcast. I'm trying it out. Do you have the contact information for

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this guest? Do you think it'd be okay if I talk to them? Just, you know, respectfully asked.

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That'd be cool. Matchmaking services, some pay some sort of, sorry, some pay as in some charge

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money to be paid. Matchmaker.fm, Podmatch, Podcast Guests, those sort of websites

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will probably charge a service or it's a freemium sort of thing you can get yourself into. Again,

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in the podcast description, get those links and events just show up in person. Old school,

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if I may, right? Podcast networking events like Meetup. Digitally, you can have the app, the Meetup

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app. I remember pre-COVID, you use this to go to board games and social events and things like

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that. Some podcast groups use Meetup. Podcast conventions are huge now. You don't have to do

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Star Wars or video game cons or conventions. You can do it for podcasts all over the world,

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not just exclusive to the United States. So it should be something in your area. It might have

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to travel a bit, but it might be worth it. Or ask listeners that follow you on socials. Hey,

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who'd you like to hear from? What topics are you interested in? What specific niche insert

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section question here? And I mentioned professional associations in some way, but maybe like National

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Farmers Association or Milk Congress or Number One Dads Forever or Women in Leadership,

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those sort of professional associations, especially if you work a nine to five, you'd be able to figure

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that out. Some ideas or it is word of mouth. Maybe some passcasses that you've had. Hey,

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do you have any friends in this area? And maybe you know people that do a thing similar to you do.

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Maybe we could kind of get a spin on X, Y or Z. Hey, what do you think? It's an idea. Mastermind

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groups are a bunch of fun too. Some are on Facebook, but some like business networking,

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international or entrepreneurs. There we go. Organization, stuff like that. That might be

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a mastermind group of experts to talk to and gain experts from. When you're doing the prep,

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people think you can just have a guest and show up. Am I right? Just show up. It'll be fun. Get as

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many guests I can. Who cares if they can talk or speak or whatever. If they're not succinct and

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they're not concise, they're not a great speaker, you're not going to get quality, especially if

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you're not an effective communicator. Like a lot of podcasters go to develop a skill, right? That

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may not be you, but it could be. And if you're not super strong as a communicator, it's difficult

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to take that risk and affect the quality of your podcast episode. If it's not engaging, it's not

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succinct, you're babbling a lot, you're letting the guest take over the conversation. That kind of

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dismisses your authority and your ability to control the narrative and as well to get the

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oath that you want to get that goal and goal, that topic that you want from the podcast. So

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it's kind of important. It's really important. You want to vet them, do the research, you want to

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confirm the fit. Are they good for you? Do they like something you don't like? Like is it super

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political or religious or something like that? They send a lot, they get a lot of email. I don't

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love that. You can be a little edgy without being complete ass, you know? You know what I mean?

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And then they're scheduling, figuring out when your schedules match because you're probably in

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different time zone and that's fun. You follow up, more follow up and then maybe you get declined

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and start all over again. There's a lot of prep to go into it, but it's not as much as you think,

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especially if you get some vetting, you get some practice, you get some email templates,

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which I'll talk about in a bit. So once you're vetting the guest, a big idea, the big deal,

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the effort that goes into this is worth it. When you're vetting, you're looking at, are they

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interesting? How's their communication style, which I touched on? Are they succinct? Do they get to

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the point? Do they want to babble on about their own agenda and not listen to you? Will they entertain,

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provide information or are they theirs as an expert? Are you going to fat check anything as

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their expertise? Are you just going to let them say what you will? And if they're wrong, oh well,

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you'll just risk your authority and people's belief in you. Listen to podcast, previous interviews,

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previous podcast interviews. Listen to them with the guest on as an interviewer person.

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Is it interesting to you? If not, maybe you want to pass. You don't have to ask everybody,

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which is good, right? And research them. Dive in, be curious, Google them, figure out things that

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they're best suited for so you can kind of scratch each other's back. They have a maybe a

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spissig niche in their expertise that they really want to hone in on or maybe they have a controversial

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thought-provoking question. Get people critically thinking without offending that fine balance.

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If you have a guest on, you're not a great communicator, an experienced guest could take notice,

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could take the lead and then drive your conversation. Why is this bad? Because they'll

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probably skew the agenda. They'll start favoring the conversation towards themselves

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and then they'll have control of the conversation or it'll be just super awkward and you'll just

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be kind of lobbing them questions and be like, hi, I'm here. I'm uninterested and I'm disengaged

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because you're no longer a susceptible, acceptable, I'm being susceptible. They're not acceptable. And

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then we just kind of cry in the corner. That's not a fun episode. You want it to be like you're

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sitting at the table listening to people playing a game of cards, having a good time, and you want

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to be able to yell at your phone or your TV or whatever. You're like, ah, that's when you get

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the people, the listeners to be super engaged, right? If it's just awkward stuff and somebody's kind of

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being host that shouldn't be, everybody's confused and I go, I don't know what's going on. Click,

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next, off they go. People listen to about average of eight podcasts in their repertoire,

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so you're not the only one. They have seven more to go. They're probably all listening to stuff

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at the time and a half speed. May it count. Are you going to pay for a guest? Should you? Is that

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a good idea? But I really want to be on this person's podcast and I love them and I need to be on

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there or I'm really desperate to get my whatever out your podcast, your book, your movie, your music,

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your product, your service, your thing that you're selling, whatever it is. I feel that's greedy.

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I do feel that's greedy.

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First, we talk about outreach. Yeah, I know. Tease. I got you hooked. We'll figure out paying for

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guests and why. I dislike that very much, but outreach. So if you're looking at cold calling,

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emailing, or reaching out to people asking a professional, come on your show, be professional.

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Use a standard email template because that speeds up your workflow, right? Considering

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leveraging calendar like Calendly or whatever, they don't have to be expensive. They can be free.

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Availability with your reminder. So maybe you have a reverse tool so you block all the spots on

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your calendar and then the available stuff shows up on your calendar, Calendly link. Fire that off

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to your guest in the email that's professional and say, hey, when do you want to show up? Even if it's

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a couple of weeks out, that's okay. But it's a lot easier. Instead of going back and forth,

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they just want to clock this day work no Friday, no, that's a holiday. No, how about this day? Oh,

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my kid's sick. I got to do this. No, just let them send it. And a lot of those calendar tools,

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they send an automated reminder. For me, forgetful, I need the stuff to do. I have things going on and

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I need reminders or else I forget and the hour goes by and say, I'm sorry, I forgot that you exist.

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My apologies. That looks bad. Nobody wants that. So when you're sending out the email,

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maybe you want to come up with a few things, especially if you're looking at expectations,

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you know, when you're sending reminders to the guests, don't expect them to know everything. Say,

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hey, guest, I know you probably knew it podcast, you're an expert, but this is what I like to do

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to make sure that everybody's on the same page and the quality is there. You down proper recording

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space. Don't record in a train station. That'd be nice. Add a kit, how we're going to kind of go

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about things. And if you're expecting that you have a very quick timeframe, maybe 15, 20 minutes,

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hey, by the way, I might cut you off. Don't take it personally. If I feel things are going along

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too long, because I want to get the most out of this episode, have some really great snippets for

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you to share with your audience. And they'll understand as long as you preface that instead

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of going, I don't like you, I'm bored, cut. It's, it's, you see what I mean? The little things.

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And that's what to expect. You have the equipment, wear earphones, wear, have some sort of microphone,

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whatever you do, try not to talk into your laptop because that's an editor's nightmare. I know from

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experience. Just be nice to everybody. And maybe avoid the screaming kids in the background. And

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if you're remote, I'd have a stable internet connection. Try not to do this on your phone

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in the Everglades on top of Mount Everest. That'd be nice. Because a lot of these remote tools,

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they'll save all the stuff temporarily, the internet recording things onto your browser or

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your computer temporarily, and then they'll upload to their cloud storage on the podcast service.

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And it takes a few minutes. And sometimes if you run into storage or internet connection sucks,

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sucks, it just dies. And you're like, well, that, that was a nice 70% of the episode. Thanks for

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nothing. It's not fun for anybody. So make sure you have those little things in place and make sure

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that you're not assuming that they know everything because they might forget stuff or it might be

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a while or be like, Hey, I never thought about that. Thanks a lot. There you go. When you're

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sending the cold emails, maybe you want a point form title, like podcast guest request with specific

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topic, maybe the title, that's all you need. Just be very direct. Be like, Hey, I want you as a guest,

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they'll see the topic. Okay, I want to be a guest. This is cool. Maybe share your name and the body,

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what you do and make a quick summary. Three lines. Is that good? Your intentions, what's going on,

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what the podcast is, kind of feel out. Maybe you want to say why they should be on your show.

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What's what's in it for them? And maybe you want to sell your podcast, maybe you've had some awards,

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maybe you haven't. Here's a link. It's pretty cool. I could be biased. Time to shine, but don't go on

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too much. Share the benefit for them. Give them an idea of your audience demographic. Maybe they

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have specific specific people's in mind to sell stuff to and they want to borrow your audience,

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you know, share audience members and gain some sales. Why do you want them? Are they awesome?

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What are you curious about? How do you tie into the topic? What what angle are you trying to get

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out of? Are they going to be interested? Maybe you want to ask their recommendations. Hey,

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I'll ask some questions, but is there anything particular that you want to talk about specifically?

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And you kind of work from there to negotiate, you know, and don't be afraid to say, Hey,

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I'll schedule 45 minutes, 10 for housekeeping, 30 to record, five to wait for the episode to upload

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to the the glorious podcast remote app storage thing. If you can, don't do the pre podcast,

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podcast episode because that waits people's time. It shows that you're not prepared and you're not

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confident. Just go for it. Do some work beforehand to research and practice and then go. And you

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can always edit if you have to follow up maybe a week, maybe two, but don't follow up every day.

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Don't bug them in the IMS because then you look like a needy fool that's homeless and has nothing

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better to do. Paying for a guest, I told you I'm getting back to it, but what the real part behind

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paying for this stuff is that you are no longer organic. Okay. So when you pay for something,

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it's no longer organic and it's no longer something that just kind of happens. It's now an episode

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that's in it's 30 minute advertisement truth. So somebody is wanting to make money off of this.

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Say you're the host and you want to charge gas to be on because you suck at advertising stream

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or you're greedy or something. Honestly, that's what I think like you're getting somebody to come

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on for free to have the ability to tap into their audience. They're tapping into your audience.

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You're having content that provides an outlet for your followers or your listeners and

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you're still charging somebody. I think it's a bit egotistical to say I am so good

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to show up on the podcast. Some people might charge if they have a million bazillion followers,

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but it's rare unless you're selling something and you want to control the narrative, you go on and

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just share the audience and have a good time. You get exposure, they get content and Bob's your uncle.

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Maybe if you're paying to be on a podcast, you don't have time to solicit podcast hosts to be a

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guest. So you actually pay somebody to do the work. Some sort of guest matchmaking service. Okay,

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I understand that somebody's paying for a service and getting you on podcasts. You don't have time.

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That's fine. And maybe you charge yourself for your business more than what somebody charges

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you to do that. Win-win. You can still go out and make money, gain sales. Cool. Maybe you're

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promoting a book or movie or product or service that you really want to push out. Maybe you're

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Dragon's Den or a Shark Tank, a guru and you want to pay because you have this, I don't know,

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Swiffer type thing that's going to go off the chain. Sure. Sure. Then it's an advertisement

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you're sponsoring the episode. Maybe you want to provide the speaking points. I see a lot of times

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on YouTube, people will provide a product and also pay the YouTuber to be on there and say this

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episode, we're just going to talk about this product. But usually the caveat is that the person,

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the YouTuber is able to have free speech and not able to, they don't have to give up their

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authenticness and their, the nature of them, their expertise. They don't have to sell themselves out.

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You know, they don't have to give in. They can still be paid to do something with some

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authenticity and honesty and have their themselves intact so that they don't lose followers.

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That's not a bad idea, but you have to be careful because, you know,

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there's money involved and sometimes you're kind of swayed to say things. You have to.

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Depends on the agreement, depends on the contract, but most of the time you shouldn't have to.

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My worry is that I see a lot of people being charged thousands of dollars to be a guest on a

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podcast and sometimes those contracts will actually say, hey, we don't even have to put up the

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podcast. It feels scammy. It seems one-sided that there's not a mutual benefit. And back

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before this was socially accepted a podcast where there wasn't just a people underground and, you

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know, their mom's basement nerden out and trying to figure this stuff out, it was more organic and

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people just want to have a conversation kind of like radio in a modern sense, right? It's just

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everybody's helping each other, having a good time, talking out of mirror and enjoying themselves

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and just doing a creative thing and whatever. Instead of writing a book or journaling, they're

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just podcasting. And then the money thing kind of takes away from that, especially if you're

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having to pay an upfront fee and a contract with no guarantees. It makes me feel bitter.

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I don't like that. Up to you, but don't if you can help it unless you're, you know, super famous

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and you're desperate, even still. Guest and host, mutual benefit. That's where we want.

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The guest again gets access to an untapped network audience that they can, you know, hopefully be

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an expert and suggest maybe there's a couple people that would be interested in product and

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service and they'll go by linky links, whatever. And the host will gain a new audience from the

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guest to have this cool stuff that people want to hear about. And maybe it'll interest people

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listen to podcasts more. That's the benefit. And for me, honestly, without knowing your situation,

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if you have to charge to make money, you're not doing it right.

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No, if you have to charge to be on a podcast for someone to come onto your podcast, you're not

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doing it right. There's advertising, there's sponsorship, there's all this other stuff that

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you could be doing. And you're not or you want more. There's other ways. Sell merch to do monthly

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subscriptions, make a deal with a podcast provider like Spotify, like Joe Rogan does.

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Get your brand going. Build the business.

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Have a good time. When you're a host,

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have guests for the love of goodness sake. Provide the question outline ahead of time.

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Even if it's point form, here's a vague idea, a rough idea of what I'm looking at kind of asking.

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So you're prepared. I wouldn't say every question and write it out so they can memorize and sound

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like a robot. No, but give them a gist, give them an idea of how this is going to transpire

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so that they can prepare an angle or make sure that their research is on point and accurate.

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So you don't have to fast check. Fact, fact, fast fact check efficiently. Ah, fact check it is.

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In the pre-episode episode, I think is a waste of time. People are like, why are you having me on

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here? I thought we were recording. No, I just want to talk to you and waste your time because I'm not

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confident. That's what it comes across as. Whether or not you want to practice, that's what it comes

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out to. Whether or not you want to practice, that's nice practice on your own time, please.

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I find that severely annoying. If you have to reschedule, give a lot of notice, please and

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thank you as much as you can. People are sick or their kids lose their absolute mind and throw

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up all over your shoes or your microphone. You don't have a lot of time. I get it, but try.

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Emails, IMS, avoid creating noise. You're not their best friend. Stop it. Stop it right now.

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All the gifts 300 times a day. No, do not be nice, cordial. Remember we're professionals and they're

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your best friend for 30 minutes. That's it. Unless you become best friends, that's your choice.

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Listen more than you talk. So when you're asking questions, shut up.

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Ask the question, shut up. That's it. One follow up and move on, please.

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If you can avoid going, aha, yes, halfway through, that'd be nice.

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And if you're going to tell a story about you, be succinct to have the conversation and use it

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as a segue to the next question to kind of move and flow. Don't be like, Hey, I remember this time

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that I did this thing in high school. It was mildly related to your topic because I love myself. No.

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Stick to the time you promised. Don't go way over. That's annoying. And make it easy for your

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guests to share the episode. There's a lot of AI generated tools out there you may hate or love.

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And a lot of tools make it easy to make clippy clips and nine by 16 or Instagram format or

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YouTube format. Make a bunch of clips, have the closed caption going, do a transcript. Here's

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some, here's a video, the raw stuff so you can use it for whatever you wish. Enjoy and treat the guest

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like they're better than sliced bread. They are the most important, most expert-y person on your

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podcast forever and always, even though it's weird because it'll happen and repeat itself every

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episode, but that's the gist. If you get sick of editing, you're kind of lost on your podcast or

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you just need a little bit of a pat on the head. Talkpodcastwithme.com.

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Email me, Elijah. Hi at talkpodcastwithme.com. I've been in this game for a while. I'm starting

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now that my kids are old enough. I don't feel guilty doing my own thing and side hustling. See

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where this thing goes. I miss radio. I miss podcasts doing this professionally for now a couple years,

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but been in the game since God, 20 years on and off. Some people say being enthusiast counts.

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This is a count for you. Check out the podcast trailer. Let's start a podcast in the episode.

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See if you think I'm worth it. Head out to my email and DMs on LinkedIn. Threads is mostly where

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I'm at. I'd love to say hi and chat. If you have questions, I'm not going to charge you

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money just to hang out, but if you want my help forever and always, we can chat.

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I need to do you and I can make you sound super cool. What do you think? Should you pay to be a

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guest? Do you now know some etiquette on how to be a podcast host to treat your guest like royalty

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and do you have a clue where to find your next podcast guest? Hopefully it makes it easier for

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you. Guess. Be one, but be alert. Keep your stick on the ice. Keep alert. Stay safe and have some

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fun. Enjoy the adventure. It's supposed to be a good time. Okay. If you have any questions,

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drop me a note. Podcast resources are at talkpodcastwithme.com slash podcast.

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All the archive blogs and audio is there and sharing a little bit of a deep dive into every

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episode just for you. I'm Elijah. Let's start a podcast. I'll see you soon.

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Let's start a podcast.