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Tis I, Lord Podcast. Are you yearning to equip yourself with the confidence to record?

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Elijah, the skilled podcast professional, is preparing himself for a tale of tools and

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skill that only a mighty podcaster may employ in one's podcast journey. Elijah, I do believe

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that we shall teach our weary wanderer the confidence that they strive to achieve. Shall

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we start a podcast? We shall. It's settled. Let's start a podcast. Nadine is here. She's

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very wise, but I have a question. If you're writing, why do people hire you? Because anybody

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can write, right?

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Such a loaded question. Yeah. It's good to be a wise writer. There are a lot of writers

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out there though that are giving us a bad name, let's say, because in this day and age,

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anyone can call themselves a writer, anyone can call themselves a podcaster as well. It's

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so easy to just get the tech. See, you thought I wasn't going to come back at you. Yeah.

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Anyone can just start calling themselves a writer. So now we need much more distinction

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between vetted writers and people with real experience and who take their job seriously

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and those people who are just sliding in because they see it as an opportunity to make money.

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You seem to differentiate yourself through coffee and cats, and it's a bit of a where's

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where's Waldo theme that you've incorporated recently into social media. I thought that

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was really cool. Is that something that you've carried for a long time to help yourself stand

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out to come up with creative ideas, to get people's attention, or is that kind of incorporated

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in your writing already?

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No, you're going to date me for how long I've been operating on LinkedIn. I think it's probably

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been going on for a year now, but I will tell you that it wasn't something that I was doing

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before this. Obviously, I always talked about my cats and I've always been a big fan of

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coffee and I've always had friends take the mick out of me because my parents always drink

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from soup bowls with handles, like big coffee cups. That was part of who I am, but they're

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very generic things. All that happened was I began sharing about my work and then gradually

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on LinkedIn moved over to, okay, this is my personal life. These are holiday pictures.

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These are pictures of my cats. At some point, I shared a picture of a vase or flowers and

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somebody commented, yeah, nice picture, but where's the cat? I've been looking for the

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cat in the picture. They thought it was my regal home with gold vases. I said, no, this

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isn't in my house, but there's no cat in the photo. That made me the next time think,

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oh, people are expecting... I've got a brand now. It's either my face or the cat. I just

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hit a cat icon and a coffee icon and said, find them. I did that a couple of times, probably

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after, I don't know, after a few weeks, I didn't do it in a photo. People said people were

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angry. The hordes got angry and you don't want to take on LinkedIn audiences that are

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angry at you. I went, I obeyed. I started putting cats and coffee in every single image

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I put out, even videos.

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It's a lesson for podcasters starting out because when you do something on a regular

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basis, you show up every day with the similar content, not the same words every day, but

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the similar topics, focused. Then all of a sudden you go from aliens to, I don't know,

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salsa dancing. You go, I want the aliens or something, whatever it may be. You're the

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same all the time. People really freaked out when you missed this opportunity to talk about

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your cats. They just know you, the cat lady, but not crazy, I guess.

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No comment. I would say that what was funny about that was that people didn't latch onto

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my brand of being a writer, being a marketer, being a content person, a copywriter. They

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latched onto the cat thing. That was a way that I guess I could relate to a lot more

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people because, okay, I know there's a lot of dog people out there. I know you're one

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of them. I know that we're fiercely in battle against each other, but I think a lot of people

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like cats, whereas maybe not everyone likes writing. It was a way to get a little bit

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closer to people who I wouldn't otherwise have anything in common with essentially.

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It was nice, but I did really enjoy that it was very much audience driven. It wasn't a

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ploy. It wasn't an engagement tactic. It was the audience getting angry at me and me feeling

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like, okay, I have to obey. I am a slave to the audience and I recognize my role here.

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Whether or not you are going to set yourself with this destination of being a servant to

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your audience, the committee is important. You humanize with them, but it's nothing about

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writing. It's cats and coffee. It's just who you are. Maybe people can take that advice

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from Nadine and say, hey, I might be a podcaster. I might be talking about aliens or Diet Coke

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or whatever it may be, but I still need to talk about me because then people can gravitate

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and get to know the person behind the voice or the pen, if I may. Great advice.

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Yeah. It is advice for writers, but I'd say it's for everyone in the sense that if you

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sell insurance or you sell financial services, how long can you talk about that before people

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get bored? How much do you really need to know about these things? Let's say I had loads

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of money and I wanted to hire a broker to take care of my money. I would just want to

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give them my money and have them make more money with it. I don't really want to know

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what they're doing with it. I want to be, what would I do if I was rich? I would play

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golf and go to the spa every day. If I'm looking for insurance broker, I don't really want

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to know the ins and outs of every single insurance contract. I want to be with someone that I

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can trust that will let me know, hey, this insurance isn't really convenient for you

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that I would trust. Essentially, we don't like the rest of us, but don't know anything

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about that person's specialty. Our interest is very limited. While everyone writes, as

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you were saying, it's easy. Everyone writes, but not everyone wants to talk about writing

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all day. Perfect. When you're getting into writing articles, because you've done it for

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a while, what's the difference between saying write an article versus speaking engagement,

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like podcast or TEDx or something like that? I'm going to ask you as well how you see the

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difference in this, because I think I can explain it from a technical standpoint or

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how I would operationally do it. But for you, if you've never done this before, but somebody

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said you have to write a podcast script, would you write a podcast script or how would you

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pun that as coming at this from- Good question. The roles have been reversed. I like this.

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This is exciting. The speaking engagements, I've done public speaking for a while. I've done this

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game for goodness, 20 years. Don't tell anybody. I'm old, but I can learn new tricks. The new

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tricks are just point form. I'll write these questions down and I'll just use them. As we

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chatted about pre podcast, what's the difference between this or that? Just give me some

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pointers and remember, and I'll let things flow between. I don't know if that's the same as

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writing for a politician who needs to be very scripted to the point and then make sure the

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message is on point. But for writing, I don't think there's any wiggle room because the

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words are already on the paper. For me, being able to ad lib and be creative, I can because

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there's nothing's in stone yet, if that makes sense. With writing, it has to be very regimented,

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I feel. Am I way off? In my personal opinion, I don't think writing should be regimented.

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So I get writers to publish on WriteWiser. I open the blog up just to anyone who wants a byline,

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essentially because when I was looking for writing jobs and I was in marketing and I wanted to show,

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yeah, I wrote this article with this executive. It had the executive's name on it. I could never

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say, it never said buy Nadine Hare. So I started opening up to that in that way. A lot of people

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comment, oh, the blogs are very short. Do you want them to be that short? I love a 400 word blog. I

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think it's harder to write short than it is to write long. This is why copywriters who come up

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with diamonds are girls just friend or just do it. These people get paid millions because it's so

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hard to evoke something in so few words. The same is true for blog posts. I think often with podcasts,

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people feel like they can ad lib more, like the writing's not on the page or not in stone. But

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I would encourage people to feel the same about writing. Micro blogs on LinkedIn, that's what I

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call the long text posts or guest articles and other people's sites like on WriteWiser.

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But coming back to talking about whether that's the right way to do it for a politician,

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I recently wrote about this accent actually about Trump having a speechwriter who he ignored all the

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time, much to their chagrin. The majority of politicians have very respected speechwriters.

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They might have a team of them and perhaps they do follow them. But I think that there is a

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personality concern more than an industry concern. So you as a podcaster or you, Elijah, your brand

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is that you're natural and you're friendly and that's who you are. So you're not coming on here

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pretending to be somebody else, right? Why would you start a podcast? What a lot of work to start

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a podcast and be someone else. Whereas there are people that are putting on a persona, let's say,

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if you're a VP of finance, a VP of sales, you might be very naturally gregarious, but you're

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working in a company that's very traditional and an industry that's conservative or the opposite.

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You might be somebody who's actually quite laid back and you don't really want to get out there

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and you're more introverted, but you're working in a Fortune 500 company and it's expected that as

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the president of the company, you have this big Musk-sized personality. In those cases, of course,

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as the writer, you're going to adapt to them. So if they're the kind of person that says,

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Nadine, I'm not going to read five pages of text before I go to a presentation, then you don't give

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them five pages of text. You say, what would you like to talk about? What I'll do is I'll give you

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a few pointers, a few textual things, perhaps what's in the news this week on the topic,

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some bits of data that you can throw in that will give some impact to back up the points that you

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already know that you want to make. There are other people that want you to script them. Now,

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I don't love doing that, but I have scripted people and they have read the script in the webinar. It

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is painful to watch in most cases, but some people are actually quite good at it. Some people

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don't give away that they're reading a script. So personalities.

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That's a bit of a skill to lift the words off the page. That's what I call it,

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to give that emotional behind it, make it... But you can really hear it when people are writing

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or reading the writing. But the problem that I have is with an earlier comment, you were talking

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about four, what's it, 400 word blogs. And I remember in radio days where I had to take pages

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and pages of copy, turn it into a 30 second radio ad. And sometimes you don't even use complete

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complete sentences. So for a description on a podcast is very succinct, usually 250, 400 words

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max with all of the affiliate links, of course, and all of the backlinks that the YouTubers get.

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You're only working with like a hundred characters in the end.

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Yeah, probably. But so what's your advice? Should I be writing full sentences, link everything under

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the sun or should I stick to the facts? How do I get in the SEO magic? Like all these questions

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come up.

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Oh my God. I will try and advise you as much as I can on those things. First of all, I wouldn't say

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link to everything in the sense that people are just not going to click on everything. It's too

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much. Our brains are small. Like we need you to just give us the one obvious thing. The link

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doesn't necessarily have to be the same thing each podcast. It might be relevant, you know,

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that, okay, this is our podcast guest and this is where you can follow Elijah and that's it. Or

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this is Elijah's website and this is the advertiser that we've got on today. The more simple you can

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keep it, the better in terms of the description. When I talk about content though, I think a lot

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of people think about blogs and they think about article writing and maybe eBooks, maybe, you know,

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hardback books like that we've actually edited, but there's so much more to it. Content writing

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can actually include if somebody's doing a podcast, the little button that comes at the end that says

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like, do you want to see more from this person? I should be involved in that. I should be helping

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them do that because that's how, because I've listened to the podcast, I've edited it, for

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example, I've turned it into a long form article and I've thought about, okay, what would be a

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relevant video for this person to watch next from my channel? What should we recommend they go to?

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In that sense, there's so much more that you can link to that you don't need to put those links in

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the description. But, um.

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Oh, lightbulb, if I may, Nadine, I got excited, pardon me, but it's so-

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I can hear the sounds.

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It's whirling. It's working and the smoke's coming out. The YouTubers I see that are similar,

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creators, podcasts, YouTubers, whatever you call them, they have a way of saying, oh, I'll

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recommend this video. Oh, at the end, maybe you just want to check this out.

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Like the link?

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Yeah, so this thing here to check out this one that was also a disaster of an episode

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or whatever you want, right? Would you say as a writer, it's more succinct to have it

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all in the content or maybe I forgot because I was having an ADHD and I need to link it?

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Best practice? Should I go for the writing always to get that SEO magic or is it just

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good enough to just, I'm in your face anyway, might as well talk about it, what do you think?

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Best practice is always going to be if you've planned it and you can say, yeah, I follow

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James Walsh and I love it and he's like, here's some fun and here's some more educational

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articles. So he says something like that. I think that's a nice thing because he probably

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doesn't have to prepare it, but he knows that his YouTube person will link something fun

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here and here's some education. I can't remember if those are the things that he says. I think

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that's a really good way to do it. It's always going to be better though if you can say,

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hey, if you like this episode with Nadine, here's somebody else who was obsessed with cats or

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here's another writer that you might enjoy speaking to or here's a much more senior

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marketer who has loads more experience on this topic. I think that's obviously much better,

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but if you don't, it doesn't really matter. It's better to do that, but it's not going to be the

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make or break of a YouTube channel in my opinion. And you're a one-man show, right? It's not like

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you have 14 people that you can be like, just make it look amazing and tell me what to say.

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As you can tell by the background, there's no studio, whatever they are, the artists, the builders,

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the people that do the magic. I see people that are having 10 million subscribers, everything's

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so polished, but it's kind of refreshing to have this. I'm just in my room with a pot of coffee on

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the desk and just hanging out chatting with a wise writer, right? That's really all it is. It really

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depends on your style. There's so many different ways to do things. I'm glad that you don't feel

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that one way is the right way. That's good. No, there's so many ways that you can do things

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and adapt. And yeah, if you don't get it in recording, then you get it in post, right?

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You can fix a lot of those things in. The main thing that I would say though is that if you are

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going to record something, the one thing you should plan is what do you want to plug? What's

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going to be the thing at the end that you want to mention? And it doesn't always mean a pitch,

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you know, you're always selling something. It's just what's the next thing that I want them to

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see from me? Do I want to invite them to an event? Do I want them to see my next podcast? Do I want

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them to subscribe? I think that's important because every piece of content that you're putting out,

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you're giving people so much value and so much education. You should always be thinking, okay,

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yeah, but at the end, like in exchange for this hour of my knowledge, what do I want from them?

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And it might just be a click. Every click counts. I think all the influencers say it, like honestly,

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give me two notifications, a like and a comment or a like and a share. It really makes a difference.

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And the bell comes across on the YouTubes, please subscribe. I need friends or whatever it may be.

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To be friends with you, what's your website for WriteWiser? That's your business. We're not just

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saying you have a high IQ. You probably do in the writing space, but where can they go to see more

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action, the blogs and the guest writers that you talked about?

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Yeah, the guest, so writewiser.co.uk, which is a little odd, but I am English, which we didn't

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broach yet. So hence the.co.uk slash blog. If you want to see the guest articles, there is so

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much on there from such talented writers. I will always plug them because honestly, some of them,

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they're just, they have so much experience. And also there's a wealth of different kinds of writers

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on there from ghost writers to SEO to book editors. Yeah. So I think I had a book whisperer on recently.

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That was exciting. If you want to just connect with me, I'm in two places very publicly.

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LinkedIn is not all cats and coffee. Occasionally I try and say intelligent things. I'm Nadine Hare

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and that's spelled H-E-I-R as though I was an heir to the throne, but I'm heir to nothing.

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And the same on TikTok, Nadine Hare. Cool. I'll have that linked in the description that we

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talked about. I hope I'll be succinct enough to take the wise words from you. Just pick one,

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because yeah, you pick your favorite. So you're exploring cats and coffee in Mexico,

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but you lived, I believe in the UK at some point in your life. What's the culture differences for

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writers or creators? Is there any to remember days in UK or is it Mexico is kind of awesome?

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I know before you get to it, I know there's radio stations that beam out like cross,

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they get about Midwestern US. That's how big their signal is. So radio is big there, but is creating

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and writing and all that stuff a big deal in Mexico? You know more about me than radio here.

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Do not listen to the radio, not like FM radio. Is that what you mean? Yeah. Sorry. Yeah. The old

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stuff that you play in your car, they beam it out to the Midwestern US. It's a huge amount of

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volumes. Yeah. I did the radio thing when I was younger. So it was a bit of an obsession,

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but here we are talking about things getting off course, but to get you back on there. What's the

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creative world like? Is it different than what I'd expect or is it just like everybody else there?

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I don't really, in the sense of being a creator that this is what I do for a living. I'm not a

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creator for a living, so I don't really know. I don't speak to a lot of other people that do this,

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but I do know the digital marketing world and that's what I found here. And to answer your

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question about do I remember, I grew up in England and I lived there until I was 22.

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I spent a few months living in France, a few months living in Spain. I was just really sure that

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every time I came back to England, I was like, no, this is not for me. I can't do these dark

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winters. I was really struggling with it. I did want to move to Barcelona where I have relatives,

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but there were no jobs. It was like 27%, 28% unemployment. I change that number every time

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I tell this story, but it was a large number of unemployment in Spain. Yeah, 97% unemployment.

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There was no opportunity for me to get a job there. There was a job in Mexico. They came out

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here for an internship. It was only meant to be eight months, 12 years later, I'm still here.

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But that means that I've had most of my professional career here. My jobs in England

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were in the service industry, waiting tables, bartending, working in shops. Here, I've been in

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marketing and I will say that it was lucky because I always wanted to be... Do you remember the film

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What Women Want? Okay. I was convinced that I was going to be like Helen Hunt, like Mel Gibson,

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with the publicity, the art, the paintings that they had from their art team. I wanted to be in

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that world. So publicity, it's not really a thing so much anymore, but what is a thing is marketing.

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And Mexico City is a huge digital marketing hub. There are a lot of companies here that,

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A, service the US, I guess, because there's a large proportion of people who are in the

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business, because there's a large proportion of people that speak excellent English and can serve

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that and have the educational level that's relevant. The cultures are similar enough

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that they can work very easily with American companies. And also it's a little bit cheaper.

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When I say this, I always remind people it's not as cheap as people think, but it is a little bit

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cheaper to contract usually in Mexico. And also all of the rest of Latin America will also be

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contracting people from Mexico City for their digital marketing. It's like a hub. And yeah,

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that's what I fell into. Did I answer any of your questions with that long tangent?

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Probably. At least half of them. It's all good. Why don't we just flip to some more expertise?

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Because we're touching on writing for descriptions, but the hook, we talk about the headline,

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the hook, whatever the sexy term is for the socials. How's that different between a podcast

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description and then, I don't know, TikTok and LinkedIn? Is it all the same?

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In essence, probably not. It's going to depend on your audience, but aside from that,

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the structure and what you want to pull into it is the same. Again, flipping it back to you,

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how do you write your podcast hooks at the moment? Do you pull out something interesting

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or do you try and summarize everything or do you go with the person's name? What's your-

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I usually go right to the point. Here's the essence of what we're talking about,

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and then I expand. So I don't necessarily, hey, this person picked their nose and whatever

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to get people that shock value, but I try to just get into the point. This is the guest,

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this is what they do. Here's what we talked about in the first few sentences and then just kind of

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expand. And I know people on social media are trying to get people's attention harder and

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faster than say somebody just going through a description going, oh yeah, this looks cool.

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I think I like this. So I don't know if there's any value in taking this. Here's what an episode

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is about and then going, but wait, here's more sort of thing. I don't know.

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That is a way to do it. I mean, that's probably already a really good way to do it.

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When you say, oh, I don't mention that they're picking their nose or anything that's click-baity,

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that's fair. I think that there's a vast, like a problematic misunderstanding of hooks and people

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understand them as click-bait. And everyone will have seen those, like, I don't know how to lose

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five pounds in 10 days, how to get the Kardashians lips without surgery.

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Or three epic strategies to win at life today.

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Today with no effort. Yeah. Effort-free weight loss, effort-free winning at life, effort-free

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money. I actually got DM'd the other day from somebody saying like, we're going to help you

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generate free money. Oh, neat.

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And I was like, what is free money? What does that mean?

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It gets a little awkward when we talk about the underground in Mexico, right? Very political.

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Then that's dangerous stuff. I'm like, are you sure you want to go there? Because you might want to

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explore where I live. But nonetheless, it's kind of funny that people come at you with no sense of

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whatever. No sense of who I might know. I might know gang members.

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You are a wise writer, so who knows, right? But it's just that too good to be true essence,

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I think, is what you're getting at. How far do you go to grab somebody's attention without going,

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hold on, Nadine, you're full of X, Y, and Z. No.

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Oh yeah. It does need to be believable. But I think that if it genuinely happened in the podcast,

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then that's a good hook. But you might want to make it very specific. So maybe at the end,

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I'll try and work out what was the thing that I said that would most grab people.

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But even saying something like, does Nadine know gang members in Mexico? I don't know.

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You've read my mind.

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Has Nadine ever met the SIDDAS or something? We genuinely talked about that. So while it's a

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little bit click-baity, it's still a hook. It still genuinely happened. Whereas maybe a more

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academic hook would be talking about the best ways to start off your podcast. If we're talking

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about people who want to start a podcast, Nadine reveals the best ways to describe a podcast to

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capture people in the first 10 words. Those are hooks. I think I would always, with a hook,

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be as specific as possible, narrow in on one thing. And that's the same logic with taglines.

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Don't think that you have to tell everyone everything about the article. It's a meta-description.

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A podcast is a podcast description. If you're sharing a recording into your social media,

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it's just the description that goes on social media. Don't feel that you have to tell people

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absolutely everything about it, but try and latch on to something that did genuinely happen that

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might be one of the most interesting things to them. So something like, does Nadine have red hair

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was probably not as catchy as what do coffee cats- Unless there's no thumbnail.

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Yeah. If there's a thumbnail. Like really? Did you even try to write this? Did chat GPT take over

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the world? I don't know. I will say something, Elijah. There are some things that humans do,

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and chat GPT is smarter than most humans. Chat GPT would never come up with some of the dumb

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hooks that I've seen. And if I saw someone saying, does Nadine have red hair? I would say that was a

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human. Chat GPT would do better. Sorry. They can't see the world. It just takes the information,

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but sometimes I feel it's handy. So do you use that, the technology to help you write the hooks,

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to get the inspiration? Or are you old school? You just get the pen in hand, use the mind,

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and start spinning. Oh, I have tried. I have tried to use chat GPT. And I will tell you,

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I've used it for a couple of things on my website, for example, generating the first draft of

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contracts or statements. And it's been useful for that. It's also been very useful for writing

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letters to the government in Mexico, because although I'm bilingual, I don't understand

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legal documents in any language. Terms would be totally different. Absolutely. No, no idea. So I

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have used it for that and then edited heavily when I've done it like that, because often it will give

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you a good structure. And what it does by using chat GPT is it saves me having to go to three

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different websites trying to work out, okay, what's the correct format? Because it's different in

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every country as well. What's the correct format? How would this organization expect to hear from me?

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That said, I tried to use it to generate some blogs and I did them for WriteWiser and they're

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flagged as this is an AI blog. We tried. It's okay. It's better than some people write. I will say

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that. But for my level, it takes so much editing, it's not worth the time. So for me, users of AI

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are like, if I needed, you probably have to put a transcript at the bottom of this podcast, right?

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Or like attach it. That's a really good use for AI. That's an incredibly boring task for a human

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to do. One of my first jobs in journalism was doing that. My God, you couldn't pay me enough

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to go back and do that. Did you have the foot pedal to hear the audio go or is that... I didn't

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like it. A lot of the others did, but I was one of the people that I said, no, this is, oh my God.

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I tried that. Flashback. Two weeks. No, thanks. Can't do it. A little pedal. I couldn't figure

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it out. Just like, ah, can't do it. Wouldn't stop fast enough. Some people got really good at it,

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though. Some people got really good with the pedal and I was like, I'm just going to use my fingers.

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So it worked for me. I did transcriptions just using the keyboard shortcuts. Yeah,

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that's a job for AI. That's a job for a robot. Spell checking is a job for a robot.

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But there are things that for me, when I tried to use it, honestly, it takes so much more time.

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Double checking, okay, is this actually what I was trying to say? Is this even relevant? Sometimes

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it duplicates text. It says the same thing in different words over again. Obviously, I'm not a

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fan of that. I don't want to waste people's time. So currently, ChatGPT, there's a few others out

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there. Writer's N has an AI function in it that's quite good for generating outlines. I gather

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SEO Wind does similar and that they will save you loads and loads of time. I think generating an

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outline that Google will like, as in it's SEO optimized, those tools are excellent for that.

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But then creatively engaging people through 400, 1000, 2000 words, I don't think they're up to it

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yet. Gotcha. I'm going to put you on the spot. So I'll give you the option to choose from a

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description on a podcast or social hooked or maybe a blog. What way can I avoid putting somebody to

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sleep when writing? What is a cardinal sin of writers that are wise to put down something on

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paper or digital paper to make people sleep? How can I avoid the snore fast? Do you have any suggestions?

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One way to send me straight to sleep is by sharing tips for leadership because I just feel like

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they're all overly used and none of them are put into action. We preach these things. You should

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be a leader, not a boss. You should listen to people. You need to be more an active listener

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than speaking. You should draw people out of their shell, make sure that you know them on a per...

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All of these things that are so over said and overwritten about, and they're just really boring

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at this point. For me, leadership skills, I would love people to come at me with some leadership

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hook that is different. Charity Hughes actually had one the other day that was really good. I

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won't, I'll let everyone go and check out what that was rather than spoiling it, giving you a

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spoiler alert. But I think there are a few people that are out there giving a HR perspective on

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something that's unusual, but there are so many people peddling the same stuff. And again, the

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sad thing is I don't think they're using AI to generate that. I think they're taking human hours

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to write something mediocre. And if you start with boring content, like a boring tip or something

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that's been said over and over again, it doesn't matter how great your writing is, it's still going

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to be sending people to sleep. Generational gaps aside, what's bugging you on TikTok? How do you

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find that people are writing... The content is, well, I don't know, traditionally it's Gen Zed in

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there. And then last time I checked, we're not in that generational. Maybe you're hip and cool.

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That's fine. But stats don't lie. I'm sorry. I love the hard hitting questions. What are the

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cool kids doing? Or you to have that writing excellence? I know there's a bit of writing

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content that's added now to TikTok. If anybody uses it, are there things that are just kind of,

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dare I say trash, that get into your feed that drive you nuts or you just love everything?

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Oh, I'm just a happy go lucky person. I love everything. No, I'm going to lie to you.

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Have a good time. I do spend a fair amount of time on TikTok. It's a fascinating way of

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presenting content and ideas and getting our voice out there. And I would say that these apps,

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they're generally democratizing everyone's access to knowledge and also our access to sharing what

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we really think, which is interesting. I won't go into that tangent because I feel like it's a

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political discussion that we don't have time for, but I will say, I will have a rant about TikTok

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this week. So if anyone goes onto my TikTok at Nadine Hare, you're going to see it's lots of

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pictures, videos of my face, me going, hey, this is how to be a great writer. This is good marketing,

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easy marketing, how to do this in a day, effective things you can do like today. And I do this click

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bait, but I do actually give them things that they can do today. You know, those sorts of tips,

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nonetheless, the two videos that I've had go viral have nothing to do with what I do for a living.

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Coffee and the cat, right?

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Not coffee and cats. No.

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What caused viral? You can't tease me like this.

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The dumb, the dumbest stuff. Okay. So the first one I will say, this was a, like I will send you

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the link after Elijah, because the production skills, I will say of my own were excellent.

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It was a beautiful video from last year's independence day parade in Mexico city.

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I was right at the front. I got all the waves from all the different soldiers and all the different

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military fans and it was fantastic. The video was very good. It had good music. I had little

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captions that were fun all the way through, went viral. And I continue today. So 360 something

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days later to get notifications about that, people adding it to their favorites. And that's lovely.

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This year I was in an Uber popping for dinner with someone. And I noticed that this BBVA,

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which is a bank here, they have the Mexico city flag colors on the outside of their building. And

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they're like flashing lights, you know? So it's like neon lights, like running red, blue, white

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and like moving. And it was very psychedelic. So I just took a three-second video of it and

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commented, hey, people who work in the BBVA offices, how does it feel to work in a nightclub

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and some techno music went viral. Really? Frustrating. So frustrating.

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So the stuff that you spend the least amount of effort reacting to goes viral. And then the stuff

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you put your soul into, crickets. What the heck? It's almost as though people don't want to hear

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about marketing and writing on TikTok. Yeah, I get it. People don't go in there to learn.

380
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They don't want to be an adult. They just want to tune out and flip through all the cool stuff

381
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Nadine's doing. And I guess that's the same with podcasting. Anything you're creating,

382
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it's always the drop of the hat stuff. Like, I'll just wing it. And then it's human.

383
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People like to just be entertained. Give us an example. Tell me one thing that

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like you did and you were like, God, that took me three seconds. It was my most successful piece

385
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of content. There's stuff that I'll just, I don't know, take. There was one picture that my wife

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took of me sleeping, falling asleep on the couch. I was so tired. I kind of half sat. My feet are on

387
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the ground. I'm like this with my mouth open snoring and the dogs kind of just threw herself

388
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on me. She says 75 pounds, a golden retriever, which is not small. And then I threw that on

389
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social and like, yeah, that's so funny. Like what's wrong with your dog? How come she passed out on

390
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you and why there's a street drool? And it just that life stuff that happens. Yeah, it's funny.

391
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But I was like, that has nothing to do with me doing stuff, but hey, whatever. I'm here to

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entertain. So if that's fine. Hey, pet cell. Yeah. I mean, it's not sex guys. It's pets,

393
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pet cell. Seriously get the number. And I do love this. I started making a joke about Cat-A-Day,

394
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which like I'm not coined. Somebody has been doing that before me, but I started posting every Cat-A-Day

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photos of my cat. And I love that people post back photos of their cats and dogs. I just think that's

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the most adorable way that people have decided that we're going to connect with each other on

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this. And I'm using air quotes for those who are not watching the video, the professional platform.

398
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And we're like, oh, dog drooling. I love it. We're so basic. It's pandemic stuff, whatever it was.

399
00:33:57,240 --> 00:34:02,280
It was just a wave. We're all digital now, right? So just connecting, seeing your face and seeing

400
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pictures of my dog drooling on me. It's great. It's great fun. This episode has been great

401
00:34:07,720 --> 00:34:13,560
because you've taught me a lot about writing and kind of twisted those conceptions, those ideas,

402
00:34:13,560 --> 00:34:18,120
those stereotypes upside down. And we'll see what other people think. And hopefully it resonates,

403
00:34:18,120 --> 00:34:23,320
but otherwise we'll put all the linky links in the description, the RightWiser, the TikToks,

404
00:34:23,320 --> 00:34:28,600
and the LinkedIn. And maybe somebody can go find cats and coffee or you making fun of banks,

405
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whatever they want. So I appreciate you joining me.

406
00:34:30,760 --> 00:34:33,560
I really appreciate it. Thank you for having me on. It's always lovely to chat to you,

407
00:34:33,560 --> 00:34:37,640
but this was a very cool method, a very cool modality in which to talk to you.

408
00:34:39,240 --> 00:34:39,740
Absolutely.

409
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And let's start a podcast.