1 00:00:00,000 --> 00:00:07,000 Tis I, Lord Podcast. Are you yearning to equip yourself with the confidence to record? 2 00:00:07,000 --> 00:00:12,160 Elijah, the skilled podcast professional, is preparing himself for a tale of tools and 3 00:00:12,160 --> 00:00:19,020 skill that only a mighty podcaster may employ in one's podcast journey. Elijah, I do believe 4 00:00:19,020 --> 00:00:24,280 that we shall teach our weary wanderer the confidence that they strive to achieve. Shall 5 00:00:24,280 --> 00:00:31,480 we start a podcast? We shall. It's settled. Let's start a podcast. 6 00:00:31,480 --> 00:00:40,040 Alyssa is the same person, but better than me. Is that the truth? You're a podcast producer. 7 00:00:40,040 --> 00:00:44,400 You have a legit business doing this, kind of like what I do. And I thought it'd be cool 8 00:00:44,400 --> 00:00:49,800 to put our dukes up to battle, to go toe to toe to see what the differences are between 9 00:00:49,800 --> 00:00:55,640 podcast producers or agencies or what have you. So I hope you're up for it. 10 00:00:55,640 --> 00:00:56,640 I am. 11 00:00:56,640 --> 00:01:04,520 Good. That's solid confidence. Two words, confident. Bring it. I love it. So you dance 12 00:01:04,520 --> 00:01:07,580 on the side, Alyssa. This is a hobby of yours. 13 00:01:07,580 --> 00:01:12,920 So I wouldn't say it's a hobby. This business takes up a large chunk of what I do, but I 14 00:01:12,920 --> 00:01:17,200 am a multi, very, very multi-passionate person. And one of those passions is dance. I'm a 15 00:01:17,200 --> 00:01:22,480 professional dancer in the evening slash in the daytime if I'm doing choreography. I also 16 00:01:22,480 --> 00:01:26,640 sing and I act. I went to school for the arts. That's kind of where this all started. And 17 00:01:26,640 --> 00:01:31,320 to me, podcasting is just another creative medium. And that's kind of where this all 18 00:01:31,320 --> 00:01:33,040 came to be. 19 00:01:33,040 --> 00:01:38,960 You seem to have the business side of things down, where I honestly forgot 10 minutes before 20 00:01:38,960 --> 00:01:43,840 a podcast because of my day job, getting focused and getting excited. And thankfully, Alyssa 21 00:01:43,840 --> 00:01:48,960 was kind enough to tag me on the ground. I'm like, ah, I got 10 minutes. Is it just a neat 22 00:01:48,960 --> 00:01:54,040 skill that you have to go past the creative wisdom and magic that you have to really nail 23 00:01:54,040 --> 00:01:59,560 down that organization, that social marketing that you seem to be really good at and the 24 00:01:59,560 --> 00:02:00,560 business stuff? 25 00:02:00,560 --> 00:02:03,140 Well, first of all, thank you for the social marketing side of things. I will tell you 26 00:02:03,140 --> 00:02:10,880 a secret behind that in a bit. But Alyssa tells all. I will say though that I'm very 27 00:02:10,880 --> 00:02:17,640 lucky. I've grown up in a family of entrepreneurs. So I guess I've always been surrounded by 28 00:02:17,640 --> 00:02:24,040 the possibility of running your own thing and just letting that be. However, I will 29 00:02:24,040 --> 00:02:31,080 say that the actual business side of things is I don't want to say that it's not my burning 30 00:02:31,080 --> 00:02:36,160 passion. I do love creating and I love helping other people create. But the actual business 31 00:02:36,160 --> 00:02:41,120 side of stuff like the accounting and all the things that create the actual business, 32 00:02:41,120 --> 00:02:44,720 that's not the stuff that I love to do, but I do do it. And I guess I found a system that 33 00:02:44,720 --> 00:02:49,540 works for me that still feels fun and creative in a way. Because I feel like that's where 34 00:02:49,540 --> 00:02:53,640 my brain really is lit on fire. But I will say when it comes to the social marketing 35 00:02:53,640 --> 00:03:00,320 stuff, because I know we were kind of talking about that before we hit record, I know that 36 00:03:00,320 --> 00:03:04,480 it's really important nowadays that your Instagram is an extension of your website and it's basically 37 00:03:04,480 --> 00:03:10,120 your portfolio. And specifically, because I work with other business owners that want 38 00:03:10,120 --> 00:03:16,880 to create podcasts as kind of my niche, they really like to hire based on who you are as 39 00:03:16,880 --> 00:03:19,840 a person. So I'm like, okay, well, how can I show my personality without me starting 40 00:03:19,840 --> 00:03:24,960 another podcast and without me needing to run another thing on top of everything else 41 00:03:24,960 --> 00:03:29,920 that I do? And I was like, okay, so social media, I have to double down on this. I will 42 00:03:29,920 --> 00:03:36,400 say that my secret is recently, super recently, I have brought on a social media marketer 43 00:03:36,400 --> 00:03:43,200 to help me with my Instagram. So it's half run by me, half run by this business that 44 00:03:43,200 --> 00:03:47,460 I work with. And she's really awesome. And we work in tandem. So you know, she's learning 45 00:03:47,460 --> 00:03:51,840 a lot about podcasting and audio as I'm, you know, helping her write the content for it. 46 00:03:51,840 --> 00:03:56,440 And then she creates these awesome graphics and it kind of has worked out really well. 47 00:03:56,440 --> 00:04:02,120 She struggles as a podcaster, hobbyist or getting started. There's usually a low budget. 48 00:04:02,120 --> 00:04:07,000 There's usually not a lot of cash flow at the beginning. So how long in your podcast 49 00:04:07,000 --> 00:04:12,160 business did it take you to realize and be able to afford someone to just grind through 50 00:04:12,160 --> 00:04:13,760 social for you? 51 00:04:13,760 --> 00:04:20,660 Yeah. I will say that it yeah, in the beginning, especially for a podcaster who's starting 52 00:04:20,660 --> 00:04:25,960 from they don't have any following it, it takes time. And as a producer too, it takes 53 00:04:25,960 --> 00:04:32,200 time to build a client base. However, I was in a very, very lucky position. And the very 54 00:04:32,200 --> 00:04:39,960 first client that I signed loved me very much. And was very open to talking about my business 55 00:04:39,960 --> 00:04:44,280 and spreading the word to her friends who also run businesses and a lot of them were 56 00:04:44,280 --> 00:04:49,640 looking to start podcasts. So my client base grew via word of mouth in the beginning at 57 00:04:49,640 --> 00:04:53,880 a rate that honestly, if I'm being honest with myself, I was not expecting at all. I 58 00:04:53,880 --> 00:04:57,920 didn't have the framework for it. And all of a sudden I was like juggling 10 balls in 59 00:04:57,920 --> 00:05:02,040 the air. And I was like, how do I do this? How do I run a business that has this many 60 00:05:02,040 --> 00:05:06,360 clients with one person? So I am lucky on that side of things. And that's kind of where 61 00:05:06,360 --> 00:05:12,520 the everything I kind of had a little fire lit under me that had to get the business 62 00:05:12,520 --> 00:05:17,760 going so I could have the money to get social marketing going. 63 00:05:17,760 --> 00:05:23,000 To avoid the artificial pity for me as I'm doing the hard way, if I may, that I've realized 64 00:05:23,000 --> 00:05:27,000 I didn't have too much luck just starting out on the professional side, but I'm doing 65 00:05:27,000 --> 00:05:34,880 this as an enthusiast for 20 years. I didn't have a DNA, entrepreneurism in my family genetics. 66 00:05:34,880 --> 00:05:40,640 So here I am trying to grind and figure things out on the, I guess the fly, right? The Reddit 67 00:05:40,640 --> 00:05:45,800 posts or the Facebooks or the Googles. What advice do you have to keep things straight 68 00:05:45,800 --> 00:05:48,840 and organized to kind of look like you know what you're doing? 69 00:05:48,840 --> 00:05:53,560 Well, I mean, if I'm being honest, I don't think anyone really knows what they're doing. 70 00:05:53,560 --> 00:05:57,680 And I think that's the secret sauce to everything is once you realize that you're not alone 71 00:05:57,680 --> 00:06:02,560 and feeling like everything's always kind of a little bit disorganized, you're already 72 00:06:02,560 --> 00:06:09,400 halfway there. In tandem with that, I write everything down. There is not ever a notepad 73 00:06:09,400 --> 00:06:15,880 that's not in my back pocket or my notes app open on my phone. Because if I have an idea, 74 00:06:15,880 --> 00:06:18,920 I write it down. If I need to get something done, I write it down. And that's just how 75 00:06:18,920 --> 00:06:23,920 I keep myself on track. On top of, I will say the third thing, as I'm thinking about 76 00:06:23,920 --> 00:06:28,240 this as I go, is just having a really clear, concise schedule for yourself that keeps you 77 00:06:28,240 --> 00:06:29,240 on track. 78 00:06:29,240 --> 00:06:34,320 I like yelling into my iPhone like, Siri, you got to remind me of this. And it's like, 79 00:06:34,320 --> 00:06:38,760 I don't understand what you just said. And it's like, I just forgot. And so notepad for 80 00:06:38,760 --> 00:06:39,760 me for the win. 81 00:06:39,760 --> 00:06:43,080 Yeah. Hey, Siri. Oh, actually, I shouldn't have even said that. I might set my phone 82 00:06:43,080 --> 00:06:46,480 off. But I use it all the time. 83 00:06:46,480 --> 00:06:49,720 If you're listening, you have an iPhone. Sorry, not sorry. Whoopsies. We'll just say, hey, 84 00:06:49,720 --> 00:06:54,400 Google for fun, right? Just to make everybody happy. 85 00:06:54,400 --> 00:06:56,560 Everyone's running around their house right now. 86 00:06:56,560 --> 00:07:02,440 Ah, that's all. If I could start a podcast just to give people the impression that their 87 00:07:02,440 --> 00:07:05,840 devices are always listening, I'd be okay for that. 88 00:07:05,840 --> 00:07:09,320 That would actually be kind of funny. That'd be a great concept for a show. 89 00:07:09,320 --> 00:07:13,480 I'm glad that two creatives just willy nilly just whatever will wing it, have some fun, 90 00:07:13,480 --> 00:07:17,160 which is good. But some things aren't fun when you have to stop a podcast. Like, whose 91 00:07:17,160 --> 00:07:23,280 Lynn is it anyway? I butchered the title. Who's Lynn? I want to say line, Alyssa. You're 92 00:07:23,280 --> 00:07:27,640 throwing me. Your last name is Lynn. Whose Lynn is it anyway? Third time's a charm. It's 93 00:07:27,640 --> 00:07:32,880 a little bit of improv. Can you give me a bit of a run through about the podcast that 94 00:07:32,880 --> 00:07:36,420 you had? As I've had many that have faltered. 95 00:07:36,420 --> 00:07:41,320 Why did you start it and stop it? How about we start there? 96 00:07:41,320 --> 00:07:46,840 Yeah. So my sister, who is like my best best friend, she's my older sister, Vanessa, her 97 00:07:46,840 --> 00:07:52,840 and I are have been best friends since the day I was born. And we've always talked about, 98 00:07:52,840 --> 00:07:56,120 oh, we should start a podcast. Oh, we're so funny. We talk about all these things at the 99 00:07:56,120 --> 00:08:01,120 time. We're just like, you know, patting ourselves on the back. And I will say we did not hop 100 00:08:01,120 --> 00:08:08,000 on the the walk down, you know, podcast train that so many people did, because we actually 101 00:08:08,000 --> 00:08:16,760 did have the front. Would you hear that? That was a podcast delivery. Is that what that 102 00:08:16,760 --> 00:08:20,280 was? Oh, maybe it was. OK, it's checking. I'm not sure. Not sure how efficient my mic 103 00:08:20,280 --> 00:08:27,560 is being today. What was I saying? I was saying this is your best friend. Thank you. Vanessa 104 00:08:27,560 --> 00:08:34,360 is my best friend. And we were had the framework for the show kind of going before everything 105 00:08:34,360 --> 00:08:37,960 went down and everyone kind of had to go into hiding in their houses and had nothing to 106 00:08:37,960 --> 00:08:43,040 do but start podcasts. So when we found ourselves with all the extra time, we were like, well, 107 00:08:43,040 --> 00:08:46,040 I guess we're I guess we're going to launch this thing like might as well. It's kind of 108 00:08:46,040 --> 00:08:52,800 it was just a fun pipe dream, honestly. And nothing about it at that time was serious. 109 00:08:52,800 --> 00:08:56,520 I that's really where I learned a lot about podcasts that kind of later turned into this 110 00:08:56,520 --> 00:09:01,000 business for me now. Right. But that's where I learned a lot of the I'll say the nitty 111 00:09:01,000 --> 00:09:06,080 gritty, like the smaller details of really how to run a show. And it was through trial 112 00:09:06,080 --> 00:09:11,840 and error. That show is what gave me the foundation that I stand on now, because I learned so 113 00:09:11,840 --> 00:09:17,680 much just from doing things wrong. And I had we had a very, very, very small audience. 114 00:09:17,680 --> 00:09:21,260 But oddly, a really dedicated listener base, which was kind of funny, like it wouldn't 115 00:09:21,260 --> 00:09:26,960 grow any more than it reached like 100, 100 downloads every episode, which is still pretty 116 00:09:26,960 --> 00:09:30,720 considerable, I would say for someone that didn't have any, you know, previous following, 117 00:09:30,720 --> 00:09:33,320 but it wouldn't grow any further. But the people that were listening to it still wanted 118 00:09:33,320 --> 00:09:37,340 more. So after I think we did two seasons, we were like, OK, you know what, we're talking 119 00:09:37,340 --> 00:09:41,080 about nothing at this point. Let's just like we're just we're just cutting this where it 120 00:09:41,080 --> 00:09:46,220 where it is. And it was a lot of fun. But yeah, through trial and error on that show 121 00:09:46,220 --> 00:09:50,120 is what got me to where I am today. I fully fully believe that. 122 00:09:50,120 --> 00:09:56,680 I did Internet radio station in like 2004 when nobody knew what Yahoo Music was. Sorry 123 00:09:56,680 --> 00:10:02,880 if I'm that old. But and then I got into music. I love music. I write on. And then I got a 124 00:10:02,880 --> 00:10:08,120 90s looking website that was terrible. But I was proud of it because I did it. And then 125 00:10:08,120 --> 00:10:11,720 there was that was called My Own Spin. And then I did Nerdy by Nature, which was kind 126 00:10:11,720 --> 00:10:18,240 of like exploring all these nerdy topics to make them just simple and relative or relatable 127 00:10:18,240 --> 00:10:24,800 because people it's boring to talk about nerdy things. I've been there to think it is. No. 128 00:10:24,800 --> 00:10:29,880 OK. Sorry. Sorry to interrupt you. But I just I want to counter that because I'm I'm so 129 00:10:29,880 --> 00:10:33,920 passionate about people calling things nerdy. And maybe it's because I grew up in arts kids. 130 00:10:33,920 --> 00:10:38,560 So like I was always kind of an outcast or whatever. But to me, if something is worth 131 00:10:38,560 --> 00:10:43,520 like quote unquote nerding out about, it just means that it's cool enough to be interested 132 00:10:43,520 --> 00:10:44,520 in. 133 00:10:44,520 --> 00:10:50,240 Is that how you niche down in a podcast that you take something that you're nerding out 134 00:10:50,240 --> 00:10:54,240 about or completely obsessed and amirated with and just record? 135 00:10:54,240 --> 00:10:57,840 Yeah, honestly, that's what I would say. I mean, for me specifically, because I work 136 00:10:57,840 --> 00:11:03,120 with with other business owners, I do work with other podcasters. But the main base of 137 00:11:03,120 --> 00:11:08,600 my client base is other business owners. It's that in tandem with what's going to help them 138 00:11:08,600 --> 00:11:13,320 grow as a business. But yeah, I would say if you're if you're just looking for a hobby 139 00:11:13,320 --> 00:11:17,240 show 100 percent, you need to figure out the thing that you can't shut up about basically. 140 00:11:17,240 --> 00:11:20,400 And then then you turn on a microphone and you press record. 141 00:11:20,400 --> 00:11:23,680 Some people get bored of the social media posts. Oh, this is so much work. But I could 142 00:11:23,680 --> 00:11:28,440 just talk on and on and on. And maybe you can edit a few things or just leave it because 143 00:11:28,440 --> 00:11:33,000 that's entertaining to hear that. Oh, my God, I can't believe I just said that stuff. So 144 00:11:33,000 --> 00:11:38,200 just do it. See what happens. And then you can learn like Alyssa did from your 100 listeners 145 00:11:38,200 --> 00:11:45,000 to be super interested in engaging, but something to learn from and then kind of move on. Cool. 146 00:11:45,000 --> 00:11:50,280 Yeah. Since you're nerdy, I'm really curious because I've spent way too long as an enthusiast, 147 00:11:50,280 --> 00:11:54,560 I've said like 20 years or so went to school for radio. So there might be a difference 148 00:11:54,560 --> 00:11:59,200 between the tech stack that we use. So I'm going to play a little game called Versus because 149 00:11:59,200 --> 00:12:03,960 you like improv, hopefully truthful and not just zany and crazy, but whatever works. I'll 150 00:12:03,960 --> 00:12:09,920 just go down a list of stuff. We'll see what what you do, what I do. And then we'll kind 151 00:12:09,920 --> 00:12:15,640 of compare notes and dive into that tech stack of yours. Oh, OK. Sounds good. Awesome. So 152 00:12:15,640 --> 00:12:21,800 a microphone of yours. OK, so what I'm currently using right now is an Audio Technica MB. However, 153 00:12:21,800 --> 00:12:26,000 I do have another microphone that I use sometimes. And it's I would not recommend it. It was 154 00:12:26,000 --> 00:12:31,240 a cheap one off Amazon that I found ages ago. What is it? I need to know now. You can't 155 00:12:31,240 --> 00:12:37,340 use it. It was called like Audio Zing or something like that. It was like a random some random. 156 00:12:37,340 --> 00:12:42,880 It was like super discounted. And I bought it more for the look of it because I needed 157 00:12:42,880 --> 00:12:46,560 to fit in a specific space at the time. But I use this one. This is Audio Technica is 158 00:12:46,560 --> 00:12:53,760 my go to. That RGB is addicting, is it not? Lights up and flashes and does all these things 159 00:12:53,760 --> 00:13:00,120 while you're recording. It's fantastic. Yeah, it's nice. So Audio Technica, I have the Shure 160 00:13:00,120 --> 00:13:07,680 SM58 because it seemed to be fun as a radio nerd. It was a good idea. How about Mac or 161 00:13:07,680 --> 00:13:13,600 PC? What's in your wheelhouse? Oh, you can tell me you have a backup crappy PC and you 162 00:13:13,600 --> 00:13:18,280 have an awesome Mac. Actually, no. The truth is, if I'm being honest with myself, I currently 163 00:13:18,280 --> 00:13:23,040 have a crappy Mac, which is it's working for me. But I'm actually at a point right now 164 00:13:23,040 --> 00:13:27,680 where I need to upgrade my computer. And I'm walking that line of of maybe going over to 165 00:13:27,680 --> 00:13:32,440 PC because it offers me a little bit more customization as someone that runs a business 166 00:13:32,440 --> 00:13:38,320 that relies heavily on tech. But I would say right now I'm a Mac person just for ease of 167 00:13:38,320 --> 00:13:44,520 use. Because I'm newer to the entrepreneurial game, I'm on a PC with Audition. So one, I'm 168 00:13:44,520 --> 00:13:49,680 a baller. I'm getting to at least a Lyssa level. Then I can get my GarageBand and iMac 169 00:13:49,680 --> 00:13:55,320 one day soon. GarageBand is not all I would say that it's I mean, for podcasting, it's 170 00:13:55,320 --> 00:13:59,520 good. I would say that GarageBand for podcasting is good. But it's it's it's really made for 171 00:13:59,520 --> 00:14:07,120 making music, you know. Do you prefer Audacity or Audition or other? Actually, there is a 172 00:14:07,120 --> 00:14:11,320 new platform, which maybe if you if you've not heard about this, I'm going to impart 173 00:14:11,320 --> 00:14:16,760 some knowledge on you. There's a new platform called Descript that I have found recently 174 00:14:16,760 --> 00:14:20,840 and I have fallen in love with. And it works really well for podcasts. Basically, you can 175 00:14:20,840 --> 00:14:26,560 edit your show like it's a document, like it's a word document. I'm going to come back 176 00:14:26,560 --> 00:14:32,520 to that because I have some thoughts. But this interesting that you got into that. Do 177 00:14:32,520 --> 00:14:39,320 you use Trello or Notion? Or do you just stick to the old fashioned notepad as you mentioned? 178 00:14:39,320 --> 00:14:43,260 I've used both of them in the past and they're both great platforms, but I actually prefer 179 00:14:43,260 --> 00:14:49,320 a platform called Asana. So I'll raise you a third there. Strike note, this terrible. 180 00:14:49,320 --> 00:14:55,040 It's totally fine. And still the knowledge on me, because that's what it's all about. 181 00:14:55,040 --> 00:15:01,920 Can you be a podcaster that's nerdy or sexy? Or do you have a preference? What do you mean 182 00:15:01,920 --> 00:15:09,320 like and how you how you portray yourself? portray yourself, image, topics, sex cell 183 00:15:09,320 --> 00:15:19,160 or cell topics? I think the stereotype with podcasts would be the nerd. However, I think 184 00:15:19,160 --> 00:15:23,360 there's a space for both personally. I mean, if you look at like a show as big as Call 185 00:15:23,360 --> 00:15:27,560 Her Daddy, like that started as a sexy podcast, like an after hours show kind of thing, right? 186 00:15:27,560 --> 00:15:32,960 And there's definitely space for both. I thought there's a podcast that I ran into on the gram 187 00:15:32,960 --> 00:15:38,840 about professional workers, sex workers, if that's allowed to be said. And I thought that 188 00:15:38,840 --> 00:15:43,840 was really interesting how these female entrepreneurs didn't take crap from anyone. They figured 189 00:15:43,840 --> 00:15:51,160 it out how to get that business mentality through. And it was done right and done with 190 00:15:51,160 --> 00:15:56,320 all the rules and safety nets. It was actually really eye opening. Be like, wow, this is 191 00:15:56,320 --> 00:16:01,880 really cool thing that entrepreneurial women did when business owners were all men. So 192 00:16:01,880 --> 00:16:07,880 I'm going to go with the sexy part, if I may. Yeah, no, that's no, I 100% agree with that. 193 00:16:07,880 --> 00:16:12,520 I will say, though, I think the only reason I think I'm leaning more towards a nerdy thing. 194 00:16:12,520 --> 00:16:15,880 The only reason why I say that, though, is because I think people who are quote unquote 195 00:16:15,880 --> 00:16:20,680 nerdy about a topic have found more success over time because people who are also interested 196 00:16:20,680 --> 00:16:25,840 in that topic don't usually have the space to geek out about the things they love. So 197 00:16:25,840 --> 00:16:30,360 then they find a podcast that has a community, right? That talks about whatever, whatever 198 00:16:30,360 --> 00:16:34,400 maybe their, you know, their heart desires as far as nerdy stuff goes. 199 00:16:34,400 --> 00:16:37,800 And speaking for fellow nerds, I don't have a lot of friends, so I like to yell at my 200 00:16:37,800 --> 00:16:42,440 podcast as if I'm talking with them. They don't know it yet. We're best friends, but 201 00:16:42,440 --> 00:16:46,320 that really works. Bring home your point. Oh, no, absolutely. I do the same thing. I 202 00:16:46,320 --> 00:16:51,520 think everyone does secretly. Yeah. Do you prefer a super professional on the Gram or 203 00:16:51,520 --> 00:16:56,560 the podcast, a business podcast, super pro, or do you prefer to be swearing out there 204 00:16:56,560 --> 00:17:00,720 and crazy when you're listening to podcasts? Once again, I think it's it's like time and 205 00:17:00,720 --> 00:17:06,760 place. Me personally, I'm a sweary person. I'm not I'm not even going to I'm not going 206 00:17:06,760 --> 00:17:10,520 to sugarcoat it. I love a good swear word. I think it drives a point home like you would 207 00:17:10,520 --> 00:17:14,400 not believe. But again, I think it's time and place who you're interviewing, you know, 208 00:17:14,400 --> 00:17:21,000 what your topic is about. And yeah, I've done right. I love the loose, wild and fast conversations 209 00:17:21,000 --> 00:17:24,080 that people have when they're not talking over each other. They're not battling on for 210 00:17:24,080 --> 00:17:28,120 hours. Say a couple of curse words or a naughty story. It's kind of interesting because it 211 00:17:28,120 --> 00:17:32,200 really gets on a personal level. People are being real, which I kind of like. And I'll 212 00:17:32,200 --> 00:17:38,080 put up with a bunch of swears and words that I shouldn't say in front of HR. So it works. 213 00:17:38,080 --> 00:17:43,480 There you go, especially in front of HR. Yeah. So they come back to Descript. I've used it 214 00:17:43,480 --> 00:17:51,360 a bit. It's I'm a purist when it comes to audio editing. So that's part of the scary 215 00:17:51,360 --> 00:17:56,880 story. I think it's great as a sidekick. But getting rid of some of the ums and ahs, have 216 00:17:56,880 --> 00:18:04,160 you found it to be OK? I find what I'm meaning is that some of the words will get clipped 217 00:18:04,160 --> 00:18:08,480 off or things like that. So is there a tool that you have to get back into? Or do you 218 00:18:08,480 --> 00:18:12,760 kind of just set the expectation for someone that, you know, this is more of a business 219 00:18:12,760 --> 00:18:17,760 and you're kind of just make you a little more free or not super commercial sounding? 220 00:18:17,760 --> 00:18:22,040 That's a good question. I so I actually recently switched over to Descript. I was editing on 221 00:18:22,040 --> 00:18:25,240 GarageBand for a while and I did test out a few other platforms. I just use GarageBand 222 00:18:25,240 --> 00:18:29,920 because it was available to me with my Mac. But then when I found Descript specifically 223 00:18:29,920 --> 00:18:34,920 because I my clients have been working with them for a while. I know, I know them. I know 224 00:18:34,920 --> 00:18:39,040 how they talk now. And I found that the longer I'm with a client, the more I can predict 225 00:18:39,040 --> 00:18:43,840 exactly how something is going to sound. And with Descript, with that, you're talking about 226 00:18:43,840 --> 00:18:50,080 the the word filter. Basically, you can go out and and filter out any filler words. You 227 00:18:50,080 --> 00:18:55,480 can select specific words. So for example, if I have a client of mine, she likes to say, 228 00:18:55,480 --> 00:19:00,120 um, you know, a lot. But everything else is it's pretty natural. Maybe she says it once 229 00:19:00,120 --> 00:19:04,760 or twice in a in an episode, I can go and I can filter out just those, um, you know, 230 00:19:04,760 --> 00:19:10,280 right. And I have found sometimes it does get tricky. But I have a system that works 231 00:19:10,280 --> 00:19:15,240 where I kind of it's tedious, but I think it's worth it. Go through, I filter everything 232 00:19:15,240 --> 00:19:19,760 out and then I go back and I listen to all the edits and the cuts to make sure that nothing 233 00:19:19,760 --> 00:19:24,760 gets cut off. So it doesn't sound like it's been edited. It still sounds natural. But 234 00:19:24,760 --> 00:19:30,280 I try to leave in some of those filler words. So it still sounds like a conversation. Do 235 00:19:30,280 --> 00:19:36,240 you find that people come to you and say, well, you're not a real podcast producer if 236 00:19:36,240 --> 00:19:44,400 you're not using those truest tools, or do you just want to give them the finger? 237 00:19:44,400 --> 00:19:50,440 I will say I actually haven't had anyone question my my editing ability yet. And I think at 238 00:19:50,440 --> 00:19:55,920 least through my just I guess life experience in general, I have always let my work speak 239 00:19:55,920 --> 00:20:01,320 for itself. If anyone has ever asked about my business or anything, it's always based 240 00:20:01,320 --> 00:20:05,880 on send me an episode you've edited, send me a few get what your portfolio like, and 241 00:20:05,880 --> 00:20:09,440 I send them my episodes ones that I'm really, really proud of, or maybe with really poignant 242 00:20:09,440 --> 00:20:16,160 guests. And, and I've never had anyone question otherwise. But I will say, though, I think 243 00:20:16,160 --> 00:20:20,720 there's also a caveat to that. Because typically speaking, people who are looking to hire a 244 00:20:20,720 --> 00:20:27,840 podcast producer don't usually have as much technical know how to even have that question 245 00:20:27,840 --> 00:20:29,520 available to them. 246 00:20:29,520 --> 00:20:34,220 Interesting. Yeah, pick up from that. Do you charge less because you use a tool that does 247 00:20:34,220 --> 00:20:40,640 most work for you? Or do you charge the same amount because you've learned the skills to 248 00:20:40,640 --> 00:20:45,720 make it work, make the tool work with you and sound the best. 249 00:20:45,720 --> 00:20:51,240 That's also a very good question as well. I am I would say I charge less compared to 250 00:20:51,240 --> 00:20:54,640 other producers in the market who have also been doing this a lot longer than I have like 251 00:20:54,640 --> 00:21:00,580 my business is it's like a two year old little baby at this point, right? A very, very busy 252 00:21:00,580 --> 00:21:08,080 little baby, but two years old, nonetheless. And I use Descript mainly, but it's not the 253 00:21:08,080 --> 00:21:13,380 only tool that I use. And I'm so I kind of use it in tandem again with garageband, like 254 00:21:13,380 --> 00:21:18,720 you said, because I do prefer to have the audio set up to be able to really like see 255 00:21:18,720 --> 00:21:25,820 everything in front of me. But I will I don't want to knock Descript because as a company, 256 00:21:25,820 --> 00:21:30,560 they are really working hard to level up their platform literally every single day when I 257 00:21:30,560 --> 00:21:35,640 go in to use it. There is a we've got a new version press restart. And they're constantly 258 00:21:35,640 --> 00:21:39,560 adding new things to the platform. So I think they're trying to take a lot of feedback from 259 00:21:39,560 --> 00:21:44,200 from people like me who use it a lot and turn it into this this platform that kind of does 260 00:21:44,200 --> 00:21:45,800 both. 261 00:21:45,800 --> 00:21:50,600 For fellow nerds, they're on Discord. They have a weekly thing they're talking about. 262 00:21:50,600 --> 00:21:53,720 Hey, let's just talk about the platform. What do you want to learn? What do you want to 263 00:21:53,720 --> 00:21:58,280 hear about? What do you want to know? And that doesn't happen with a lot of tools, especially 264 00:21:58,280 --> 00:22:02,680 if you're on a like $20 subscription a month. There's not a lot of overhead funds, right? 265 00:22:02,680 --> 00:22:06,440 For all these people to sit there and say, Hey, we're just going to chat for an hour 266 00:22:06,440 --> 00:22:12,120 about these random people who are knocking AI because they're afraid to change. So kudos. 267 00:22:12,120 --> 00:22:17,560 That's huge. And new tech isn't going to be perfect overnight. There's just a lot of mental 268 00:22:17,560 --> 00:22:21,720 pressure, I think, from human beings to say, Hey, we have two hands, we're capable. But 269 00:22:21,720 --> 00:22:25,120 are you really and do you really want to spend all that time going through those ums and 270 00:22:25,120 --> 00:22:29,680 ahs and finding them when you can have four or five clients that just want a podcast that 271 00:22:29,680 --> 00:22:38,000 sounds good? That just that covers the podcast basics, not the glorified audio dramas, right? 272 00:22:38,000 --> 00:22:42,840 So maybe there's a point. Maybe it's the time to shift focus and try something new. 273 00:22:42,840 --> 00:22:48,320 Yeah, for sure. I will say too, sorry, just last point on this, because I'm I find this 274 00:22:48,320 --> 00:22:52,680 this topic so interesting, especially like picking what editing software you use. Descript 275 00:22:52,680 --> 00:22:58,040 has helped me a lot as a producer, really make sure that the story is being told in 276 00:22:58,040 --> 00:23:02,640 a clear, concise way. Whereas, you know, like on GarageBand, you can't see the words in 277 00:23:02,640 --> 00:23:06,600 front of you, right? So you can't really make sure that that thing's being carried out. 278 00:23:06,600 --> 00:23:11,720 But I personally, I think creatively, it helps my clients, you know, tell the story beginning 279 00:23:11,720 --> 00:23:14,800 to end in a way that's really digestible for their audience. 280 00:23:14,800 --> 00:23:18,640 And if they're not using Descript, there's a ton of other transcript tools, unfortunately, 281 00:23:18,640 --> 00:23:22,520 just another step, right? And so that's an extra piece. But never thought about that, 282 00:23:22,520 --> 00:23:26,160 because I always listen to the story with my ears first, because that's how I just learned 283 00:23:26,160 --> 00:23:30,720 how to do things. You coming into it, you're looking with, dare I say you're looking at 284 00:23:30,720 --> 00:23:34,160 a podcast with your eyes first, you read the script, make it flow. And that's what works 285 00:23:34,160 --> 00:23:38,160 for you, like reading a book. So that's pretty cool that you you come up with that, because 286 00:23:38,160 --> 00:23:43,400 then you really can understand the flow is as boring. Am I falling asleep? Do I need 287 00:23:43,400 --> 00:23:48,160 toothpicks in my eyes to get through this? Because people don't realize they don't have 288 00:23:48,160 --> 00:23:52,720 the self awareness to go, this podcast isn't great, just because your heart is in it, you 289 00:23:52,720 --> 00:23:56,480 love it. They don't want to throw it away like a bad axe just keeps coming at you every 290 00:23:56,480 --> 00:24:01,360 Saturday, or showing up at your house. You don't want that. You gotta move on, right? 291 00:24:01,360 --> 00:24:06,480 Yeah, you got to be willing to zoom out sometimes. Yeah, I try to zoom out, but always hyper 292 00:24:06,480 --> 00:24:11,440 focused on this stuff. And I'm glad that you're getting into it and open to the questions 293 00:24:11,440 --> 00:24:17,200 because so many people are thinking, I don't I don't know if that's really a good idea. 294 00:24:17,200 --> 00:24:22,360 It especially with audacity, I use that for so long, because I got used to it. It's a 295 00:24:22,360 --> 00:24:27,040 great tool, handy, it was great. And then I go to audition. And there's a bit of AI built 296 00:24:27,040 --> 00:24:31,840 in that, right? So you know, half of my workflow is gone, because I'm not having to do everything 297 00:24:31,840 --> 00:24:37,200 manually. So if I bump up to Descript more often, maybe I should give it a second chance. 298 00:24:37,200 --> 00:24:41,680 Maybe I don't know, they just did. They they've now bought out squadcast, which is like a 299 00:24:41,680 --> 00:24:44,400 whole other camera, it's gonna be a whole other episode, honestly, because that's like 300 00:24:44,400 --> 00:24:49,760 a this week in podcast news thing. But they just bought out squadcast, which is also the 301 00:24:49,760 --> 00:24:55,240 platform that I used to record on. And it has now changed the game as well. I really 302 00:24:55,240 --> 00:24:58,560 do think in terms of AI, I think we're going to start to see it trickling into almost every 303 00:24:58,560 --> 00:25:05,560 single platform, even garageband. Like I like why can't they make AI drums? Right? 304 00:25:05,560 --> 00:25:10,080 It's possible just have to figure it out. Can I ask what the difference or what the 305 00:25:10,080 --> 00:25:14,280 best thing that you like about your streaming tool because I'm using Streamyard. Some people 306 00:25:14,280 --> 00:25:20,240 use Riverside for the remote podcast, the video stuff. What features are you into? 307 00:25:20,240 --> 00:25:25,960 Yeah. Well, I'll be honest with you. The main thing that I was like, yep, squadcast. That's 308 00:25:25,960 --> 00:25:33,360 the one is because as a podcast producer, I can manage multiple shows at once. And the 309 00:25:33,360 --> 00:25:38,680 layout of managing multiple shows is really streamlined and really nice, especially because 310 00:25:38,680 --> 00:25:42,600 a lot of the clients that I work with, it's not just working with them, it's working with 311 00:25:42,600 --> 00:25:49,320 them and their team of their business. So I have my podcast host from show number one, 312 00:25:49,320 --> 00:25:52,900 but I also have their social media manager and their video editor and all these other 313 00:25:52,900 --> 00:25:57,160 things that go in tandem with the show that I'm working with. So they have easy access 314 00:25:57,160 --> 00:26:02,940 to the files. And that's really why squadcast was kind of the be all end all for me. 315 00:26:02,940 --> 00:26:10,240 But on top of that, it records, oops, it records in individual screens. So it allows them to 316 00:26:10,240 --> 00:26:14,960 use the content again on Instagram and recycling that content is really useful for business 317 00:26:14,960 --> 00:26:17,040 owners that have podcasts. 318 00:26:17,040 --> 00:26:19,680 People have question about descriptor squadcast, where they go to find you. 319 00:26:19,680 --> 00:26:25,180 If they've got questions, write about that. That would be at the podcast producer on Instagram. 320 00:26:25,180 --> 00:26:29,040 And then if you're checking out my website, it would be the podcast producer, bizbiz.com. 321 00:26:29,040 --> 00:26:35,840 Cool. I promised to get into it before we got going, but Alyssa, we got into some serious 322 00:26:35,840 --> 00:26:40,320 conversation and just kind of went to it. You were excited. I was excited. We slapped 323 00:26:40,320 --> 00:26:43,960 our microphones. The doorbells were ringing. It was pure pandemonium. I really enjoyed 324 00:26:43,960 --> 00:26:50,800 this. Do you have any wise words of wisdom? Final thoughts from the entrepreneur master, 325 00:26:50,800 --> 00:26:56,680 the podcast producer herself? How do you get started on a podcast? What should you avoid? 326 00:26:56,680 --> 00:26:58,280 Maybe a couple of things for us. 327 00:26:58,280 --> 00:27:04,360 My one major piece of advice that I give everyone, especially if you're in the creation stage, 328 00:27:04,360 --> 00:27:08,640 you haven't really, like it hasn't launched yet or anything along those lines, comes more 329 00:27:08,640 --> 00:27:14,760 from the creative side of me. And that is don't knock any idea. Write everything down, 330 00:27:14,760 --> 00:27:21,400 let everything be a possibility and let it play out until it's a hell no. If I can say 331 00:27:21,400 --> 00:27:27,160 hell no, I think that's not considered explicit. But yeah, that's, I think in the beginning, 332 00:27:27,160 --> 00:27:31,760 a lot of people, they get stuck in what I call analysis paralysis because there is so 333 00:27:31,760 --> 00:27:35,680 much information online. I'm very aware that I'm one of those people online that shares 334 00:27:35,680 --> 00:27:39,920 information about how to start a podcast. But it's really easy if you feel like you 335 00:27:39,920 --> 00:27:45,120 don't have the technical know-how of how to run a show to get scared and then just completely 336 00:27:45,120 --> 00:27:50,440 get cold feet and back off. So take it one step at a time, but most importantly, write 337 00:27:50,440 --> 00:27:54,480 everything down. Don't knock any idea. Let everything be a fully fledged thought before 338 00:27:54,480 --> 00:27:57,440 you go, okay, you know what? I don't think this is going to work. 339 00:27:57,440 --> 00:28:01,880 And especially if there's three bazillion crime podcasts, still record it anyway, because 340 00:28:01,880 --> 00:28:08,000 half of the time people will just dive and they'll, off they go, quit after six months. 341 00:28:08,000 --> 00:28:11,440 So you could have a different angle. You could have a different guest. You could have different 342 00:28:11,440 --> 00:28:16,400 cases. Like there's so much crime history. Just do it. Or if your family says that you're 343 00:28:16,400 --> 00:28:20,980 a live 12 year old that loves fart jokes, don't roll it out because somebody out there 344 00:28:20,980 --> 00:28:23,480 on the internet is going to love the bathroom humor. 345 00:28:23,480 --> 00:28:27,720 Yeah, no, absolutely. And no, like what you're getting at, which is another thing that I 346 00:28:27,720 --> 00:28:32,380 always tell everyone is that no one can tell your story the way that you tell it. Even 347 00:28:32,380 --> 00:28:39,520 if it's been told before how you deliver your content is what makes your show your show. 348 00:28:39,520 --> 00:28:43,840 That in tandem with the fact that a podcasting is a long game. It's not going to happen in 349 00:28:43,840 --> 00:28:47,000 six months, but if you give it a year, you're probably, like you said, you're probably going 350 00:28:47,000 --> 00:28:50,720 to outlast a lot of the other shows that are online. 351 00:28:50,720 --> 00:28:55,160 We got a little crash course, 30 minutes of Alyssa's the podcast producer story, but you're 352 00:28:55,160 --> 00:28:58,280 clearly going to have to check her out in the gram, the show notes, description, all 353 00:28:58,280 --> 00:29:02,780 that. In case you forget your memories, like 27 minutes long, you still get the information. 354 00:29:02,780 --> 00:29:07,160 So here we are sharing your story, having a great time and thanks for joining me. Appreciate 355 00:29:07,160 --> 00:29:08,160 this. 356 00:29:08,160 --> 00:29:09,160 Thank you. 357 00:29:09,160 --> 00:29:10,160 Let's start a podcast. 358 00:29:10,160 --> 00:29:21,280 Let's start a podcast.