1 00:00:00,000 --> 00:00:07,000 Tis I, Lord Podcast. Are you yearning to equip yourself with the confidence to record? 2 00:00:07,000 --> 00:00:12,160 Elijah, the skilled podcast professional, is preparing himself for a tale of tools and 3 00:00:12,160 --> 00:00:19,000 skill that only a mighty podcaster may employ in one's podcast journey. Elijah, I do believe 4 00:00:19,000 --> 00:00:24,240 that we shall teach our weary wanderer the confidence that they strive to achieve. Shall 5 00:00:24,240 --> 00:00:31,080 we start a podcast? We shall. It's settled. Let's start a podcast. 6 00:00:31,080 --> 00:00:37,800 I'm your host Elijah. Marcia is here joining me to answer the age old question. How do 7 00:00:37,800 --> 00:00:42,760 I grow my audience? But more because there's a story, there's patience, and there's a lot 8 00:00:42,760 --> 00:00:47,020 going on behind the scenes. You can't just wait for people to show up and likey like 9 00:00:47,020 --> 00:00:52,960 your stuff. You got to go out there and grind. Marcia, thank you so much for being here to 10 00:00:52,960 --> 00:00:57,360 give a dose of reality. I am grateful to be here Elijah. Thank you for having me. And 11 00:00:57,360 --> 00:01:03,640 I very much believe in a dose of like reality. I'm more way more about reality than anything 12 00:01:03,640 --> 00:01:09,220 else. You live every day with intention, including saluting your hats and your tire when you're 13 00:01:09,220 --> 00:01:16,320 doing walks in the park. I think from years of podcasting, I have downloads when I move, 14 00:01:16,320 --> 00:01:21,960 like it's just how it happens. And I tend to share what I'm walking through every day. 15 00:01:21,960 --> 00:01:27,000 And it's funny because I think that as humans, we overthink our content constantly. And we 16 00:01:27,000 --> 00:01:32,280 think the things that we're walking through every day are boring or not relatable. They're 17 00:01:32,280 --> 00:01:38,000 the most relatable parts of us. And so I just tend to share, I'll get a download that might 18 00:01:38,000 --> 00:01:42,920 be three or four stories and I will share it. And then sometimes if I get good feedback, 19 00:01:42,920 --> 00:01:47,480 that becomes another podcast episode coming up. Like I'm honestly creating an ongoing 20 00:01:47,480 --> 00:01:51,640 loop and list of content that's resonating with people. 21 00:01:51,640 --> 00:01:55,560 It's interesting because a lot of people, the social experts will tell you, do the long 22 00:01:55,560 --> 00:02:00,280 form content and then clip it out. But it seems like you're a bit of a reverse or it 23 00:02:00,280 --> 00:02:04,520 just works for you where you take the Insta, the clips and then hammer out a long form 24 00:02:04,520 --> 00:02:06,080 content. Does that work for you? 25 00:02:06,080 --> 00:02:09,920 Yes. And actually, I don't know if I really looked at it that way, but I would say, yes, 26 00:02:09,920 --> 00:02:16,560 I am a big fan of repurposing content, huge fan of it. So when I will do the stories, 27 00:02:16,560 --> 00:02:21,880 I talk, like I want to say, talk mostly for what I do for a living and I talk and ideas 28 00:02:21,880 --> 00:02:26,520 come and then I listen to feedback. I look at comments and I'm like, okay, there's an 29 00:02:26,520 --> 00:02:31,840 idea for a podcast. I'll sit down and batch record three or four podcasts and that will 30 00:02:31,840 --> 00:02:36,600 become content that I'm continuing to share online. People are worried about repeating 31 00:02:36,600 --> 00:02:41,320 what they're doing. And honestly, you should be repeating what you're doing because that's 32 00:02:41,320 --> 00:02:43,720 what you're about. 33 00:02:43,720 --> 00:02:47,800 Not everybody is going to get the magic of the algorithm or whatever excuse you want. 34 00:02:47,800 --> 00:02:52,240 So every, what is it? The repeat every day you repeat something or every month or every 35 00:02:52,240 --> 00:02:53,240 quarter? What works for you? 36 00:02:53,240 --> 00:02:58,040 Well, that's a great question. So I kind of reverse engineer. I'll look at like, what 37 00:02:58,040 --> 00:03:03,840 do I have coming up? Right? So in this example, like at this time, we're starting like a book 38 00:03:03,840 --> 00:03:08,080 writing mastermind coming up and there's some bonus calls. So it's officially not starting 39 00:03:08,080 --> 00:03:13,880 until September, but there is some things earlier. So for the last probably six weeks, 40 00:03:13,880 --> 00:03:16,880 maybe two to three times a week, I'm talking about book writing. I'm talking about what 41 00:03:16,880 --> 00:03:21,700 does it look like? I've done some podcasts on it. I've really broken down the content. 42 00:03:21,700 --> 00:03:29,240 And so I am building up that content as I go. And that's kind of how I map it out. Or 43 00:03:29,240 --> 00:03:35,100 if I'm walking through something personally that I feel is relatable and can support others, 44 00:03:35,100 --> 00:03:39,560 I will look at it and go, okay, this is what we're going to cover this month in my, because 45 00:03:39,560 --> 00:03:45,000 I'm typically about a month ahead for my solo episodes. And then I will break down that 46 00:03:45,000 --> 00:03:50,480 content and find different ways to share it. Like you can share, I will take an Instagram 47 00:03:50,480 --> 00:03:55,000 reel, for example, if it hits and I got a lot of comments from it, I will turn that 48 00:03:55,000 --> 00:04:00,960 into a hard feed posts. I will take that content and put it into an email. I just will find 49 00:04:00,960 --> 00:04:06,080 different ways of using it. Because as you say, I think the numbers only 3% of your audience 50 00:04:06,080 --> 00:04:11,480 in social media are seeing what you have. That's like 3%. And the average person needs 51 00:04:11,480 --> 00:04:16,960 to, there was a time where we used to need like three to seven views before we would 52 00:04:16,960 --> 00:04:23,320 be interested or wanting to inquire more about working with a person. I think we're close 53 00:04:23,320 --> 00:04:29,200 to 21 now. And so if only 3% are seeing it and it's 21 times they need to see it, you 54 00:04:29,200 --> 00:04:34,080 should be talking about what you're doing. And I'm just going to be super bold and blunt 55 00:04:34,080 --> 00:04:39,840 in a second that if you're not passionate about what you're doing and you're not excited 56 00:04:39,840 --> 00:04:43,040 enough to talk about it a lot, then you probably don't have the right thing. 57 00:04:43,040 --> 00:04:48,720 So this is why people just flutter or crumble after six months, majority podcasts poof out. 58 00:04:48,720 --> 00:04:51,780 They don't have a plan. They don't have the passion and they haven't had the experience 59 00:04:51,780 --> 00:04:53,040 Marcia has clearly. 60 00:04:53,040 --> 00:05:01,160 No, and I think when it comes to podcasting, less than 3% get to over 21 episodes. It's 61 00:05:01,160 --> 00:05:06,680 really small. And I think there's like, I'm not correcting my number, but I know it's 62 00:05:06,680 --> 00:05:13,240 I believe it's less than 300,000 active shows, but well over three to 4 million have started. 63 00:05:13,240 --> 00:05:16,320 Most of them are just starting up and then poof off they go. 64 00:05:16,320 --> 00:05:24,040 I think people want instant results. I'm sorry, but they do want instant results. And I can't 65 00:05:24,040 --> 00:05:26,760 tell you how many people have reached out to me about podcasting. They're like, well, 66 00:05:26,760 --> 00:05:31,200 how long before you make money? And I'm like, if that's what your goal is, I actually encourage 67 00:05:31,200 --> 00:05:34,920 you not to do it. I really don't. 68 00:05:34,920 --> 00:05:41,320 You've started in 2017, you have almost 600 episodes and now you have organic reach or 69 00:05:41,320 --> 00:05:45,320 listening count about 200,000, maybe more now. 70 00:05:45,320 --> 00:05:52,640 Yeah, we're about 215,000 in the last three years. And those numbers like my in 2020, 71 00:05:52,640 --> 00:06:02,920 I had 10,000. And in 2021, we had 54,000 in 2022, we were about 115,000. So just and I 72 00:06:02,920 --> 00:06:09,680 know it's a number, but I'm just sharing as like you can have, you know, leaks in your 73 00:06:09,680 --> 00:06:10,680 growth. 74 00:06:10,680 --> 00:06:13,160 Remind me what the podcast name is. 75 00:06:13,160 --> 00:06:16,040 It's called own your choices, own your life. 76 00:06:16,040 --> 00:06:18,840 Talk about trauma and difficult conversations. 77 00:06:18,840 --> 00:06:23,640 I do talk about the stories that most people don't want to talk about is literally what 78 00:06:23,640 --> 00:06:28,760 it comes down to is the stories that that we want to pretend aren't happening, but are 79 00:06:28,760 --> 00:06:33,260 actually affecting all of us in some way, shape or form. So I like to open up the doors 80 00:06:33,260 --> 00:06:38,940 and create safe space to have the conversations that can support a lot of people. And most 81 00:06:38,940 --> 00:06:44,360 of the people that I get to interview, they have walked through a very difficult story. 82 00:06:44,360 --> 00:06:47,840 And they not only have they walked through a difficult story, they are doing something 83 00:06:47,840 --> 00:06:55,360 very positive with it and trying to help somebody else out. So that's really what the clients 84 00:06:55,360 --> 00:06:57,320 and people that I get to interview are doing. 85 00:06:57,320 --> 00:07:02,400 Very cool. And that comes from your own experience having drug addiction kids at young age learning 86 00:07:02,400 --> 00:07:11,240 life lessons, and then convert that into positive energy. When was the leap? When was that trigger 87 00:07:11,240 --> 00:07:15,800 that aha moment where I got to get out of this, I got to snap out and live my life? 88 00:07:15,800 --> 00:07:22,760 I think my I mean, our story probably started about 12 years ago. And I would probably fought 89 00:07:22,760 --> 00:07:29,280 hard for five years of that where it was like very much isolated alone, lots of trauma, 90 00:07:29,280 --> 00:07:35,040 lots of challenges. And then there was a few turning points where it was like, okay, this 91 00:07:35,040 --> 00:07:40,400 is not working. Like, he's just not working. And I was losing myself in the process. And 92 00:07:40,400 --> 00:07:46,360 through that couple things that happened, I had a counselor who said to me, you know, 93 00:07:46,360 --> 00:07:50,480 if your boys come back to you, you need to be a springboard to be able to support them. 94 00:07:50,480 --> 00:07:53,480 And right now you're nothing but a big pile of quicksand. You couldn't help anyone if 95 00:07:53,480 --> 00:07:59,640 you wanted to. And that she was right. She was right 100% right. And also the next piece 96 00:07:59,640 --> 00:08:04,760 was that I was sick and tired at that time. We hear a lot about vulnerability now, but 97 00:08:04,760 --> 00:08:10,960 I invite people to go back to like 2014 2015. The world of social media was incredibly curated, 98 00:08:10,960 --> 00:08:15,960 incredibly curated then like right down to did your feed match? Did things look a certain 99 00:08:15,960 --> 00:08:21,320 way? It was always positive quotes. And I just didn't fit into anywhere in there. And 100 00:08:21,320 --> 00:08:26,000 I couldn't figure it out. And I said, no matter where I go, people are not talking about difficult 101 00:08:26,000 --> 00:08:30,400 stories. And she looked at me and she said, maybe that's because you're supposed to. And 102 00:08:30,400 --> 00:08:36,680 I remember having a moment of like, that's crazy. And what if I am like I had a moment 103 00:08:36,680 --> 00:08:40,960 of like, what if what if I am actually, how would I do that? Would it look like and I 104 00:08:40,960 --> 00:08:47,260 got curious. And I think that's a really important piece as humans, we want the answers, like, 105 00:08:47,260 --> 00:08:51,600 I could have said to her, well, how am I going to do that? She couldn't have told me and 106 00:08:51,600 --> 00:08:55,480 I didn't know. I just got curious and started asking different questions. And how could 107 00:08:55,480 --> 00:09:00,600 I do that? What would that look like? So I guess it came to a point where a public broadcaster 108 00:09:00,600 --> 00:09:05,800 believed in you. And you didn't expect it. This was cool. Because all of a sudden, in 109 00:09:05,800 --> 00:09:12,840 your view, out of nowhere, CBC, Canadian Broadcasting Corporation, for those uninitiated, the big 110 00:09:12,840 --> 00:09:18,320 shot in Canadian television and radio came out to you and said, Hey, Marcia, you're doing 111 00:09:18,320 --> 00:09:21,880 something cool talking about drug addictions, we need to talk to you. Can you tell me a 112 00:09:21,880 --> 00:09:24,680 bit about this? How that happened? That's cool story. I'm gonna get into 113 00:09:24,680 --> 00:09:29,080 Absolutely was a very cool story at the time. I bet you I don't have to look up the year 114 00:09:29,080 --> 00:09:37,760 on that I bet it was 2015 if I had to guess. And with that, I had been speaking, you know, 115 00:09:37,760 --> 00:09:41,160 we've been working in the schools talking to a couple parents, we've been doing a lot 116 00:09:41,160 --> 00:09:46,800 of, you know, group support programs, and nothing really big yet. I think my very first 117 00:09:46,800 --> 00:09:52,040 time on stage was in 2016. And I think this might have even come before I did my very 118 00:09:52,040 --> 00:09:58,640 first talk on stage. And somebody had passed along or they had found my information. And 119 00:09:58,640 --> 00:10:02,440 they asked if they could do an interview and typically for CBC radio for anybody who doesn't 120 00:10:02,440 --> 00:10:07,900 know, they will never do a live interview because they want to interview you first. 121 00:10:07,900 --> 00:10:12,800 So we started the interview on a Thursday, and we started the questions. And I think 122 00:10:12,800 --> 00:10:16,280 they wanted to make sure that I was not going to be one of those angry moms that was going 123 00:10:16,280 --> 00:10:21,600 to get in and slam everyone and be negative. We barely got about five minutes in. And they 124 00:10:21,600 --> 00:10:25,160 said, You know what, nevermind, you need to can you come to the radio station tomorrow 125 00:10:25,160 --> 00:10:29,680 morning? We'll do it live. And I'm like, live never been on live radio before. And like, 126 00:10:29,680 --> 00:10:34,100 okay, what time in there like 7am? I'm thinking that's okay, because nobody like nobody listens 127 00:10:34,100 --> 00:10:39,280 to CBC radio in the morning, right? And I literally told myself that I'm actually probably 128 00:10:39,280 --> 00:10:44,680 grateful that I told myself that. And I went in and did the interview, I felt like it went 129 00:10:44,680 --> 00:10:51,080 really well. I was very, you know, honest. And I learned to speak from a space of not 130 00:10:51,080 --> 00:10:57,960 anger. I frustration, but not anger. And during that time, that's we did the interview, I 131 00:10:57,960 --> 00:11:03,540 came out, turned my phone on. And I was just like, Oh my god, like it literally blew it. 132 00:11:03,540 --> 00:11:09,760 My phone blew up. And I just went, Well, everybody knows. And it just was this free moment of 133 00:11:09,760 --> 00:11:15,000 and I mean, a lot of people knew we were walking through something, but nowhere's near to this 134 00:11:15,000 --> 00:11:21,040 level. And it just felt like it opened up the doors that wait, maybe I could do something 135 00:11:21,040 --> 00:11:27,160 good with the worst story in time in my life. So what's your advice be to tell your story 136 00:11:27,160 --> 00:11:31,320 and see if a radio station picks you up and then you have no choice but to tell yourself 137 00:11:31,320 --> 00:11:36,000 nobody listens and then you're good like NPR in the state. It's like radio who cares? 138 00:11:36,000 --> 00:11:40,920 Well, I wouldn't, I wouldn't say that's the advice for everyone because not everybody 139 00:11:40,920 --> 00:11:46,640 wants to be able to be in that seat, right? It is definitely it's not comfortable. But 140 00:11:46,640 --> 00:11:50,240 at the same time, I mean, I get people all the time who reach out and say, I don't want 141 00:11:50,240 --> 00:11:55,040 to speak publicly. I feel like my story is meant to do something. The reason they say 142 00:11:55,040 --> 00:11:59,480 that is because of the fear of what are people going to think or say. And I just the way 143 00:11:59,480 --> 00:12:04,200 I look at it is, is that stories are just challenges we walk through, right? Like the 144 00:12:04,200 --> 00:12:09,000 story only ever has the meaning that you give it. And so if you give it the meaning that 145 00:12:09,000 --> 00:12:15,080 you have failed, that you are a horrible human, then that story is going to hold you back 146 00:12:15,080 --> 00:12:18,360 from living the life that you're meant to live. And so I think it's actually really 147 00:12:18,360 --> 00:12:24,560 powerful to learn how to share it, even if it just frees you from the chains that you've 148 00:12:24,560 --> 00:12:30,800 created with it. But if you do feel called to share it, then yes, I say definitely start 149 00:12:30,800 --> 00:12:36,160 to learn how to do that. Now, one of the things that holds people back is that, and I did 150 00:12:36,160 --> 00:12:42,720 this and I openly talk about this is is that we don't share because of fear of what about 151 00:12:42,720 --> 00:12:48,080 the people in our life now, what will they say? What will they think? This story is not 152 00:12:48,080 --> 00:12:52,640 meant for them. It's actually not meant for them. That's not who you're meant to share 153 00:12:52,640 --> 00:12:58,320 it. It's meant to be shared. Like when I look now at who's in my life, like 99% of the people 154 00:12:58,320 --> 00:13:04,440 who are in my life now, they weren't here back in 2015 or earlier. And so it has brought 155 00:13:04,440 --> 00:13:08,960 the most incredible people into my life. So don't, and that just doesn't go for sharing 156 00:13:08,960 --> 00:13:14,240 your story. This goes for anything business wise or whatever it is that if you're afraid 157 00:13:14,240 --> 00:13:18,880 to take that next step, don't get advice from people who are not doing what you want to, 158 00:13:18,880 --> 00:13:22,240 like if they're not doing what you want to do, stop asking them, like stop asking them 159 00:13:22,240 --> 00:13:28,840 for the advice. And if you are in that space of, you know, asking the people for their 160 00:13:28,840 --> 00:13:34,000 advice and opinions and you know the feedback you're going to get from them, you're just 161 00:13:34,000 --> 00:13:38,160 doing that self-sabotage and stay in the same spot. Like I say that out of love, but it's 162 00:13:38,160 --> 00:13:43,540 just don't ask the people who are not doing what you want to do. Like go to where people 163 00:13:43,540 --> 00:13:47,800 are doing what you want to do and learn from them. That's what I would say. 164 00:13:47,800 --> 00:13:52,800 Did you go and seek out Lisa Nichols who motivates the masses for your inspiration to do what 165 00:13:52,800 --> 00:13:54,240 she does? 166 00:13:54,240 --> 00:14:01,040 I did in a very unique way. So what happened was, I mean, one of the reasons I feel so 167 00:14:01,040 --> 00:14:07,600 passionate about podcasting is back in like 2014, 2015, it was podcasts, YouTube and books 168 00:14:07,600 --> 00:14:12,560 for me. That was literally all I could access, right? I was not in a space to hire coaching, 169 00:14:12,560 --> 00:14:18,720 but I was in a space to hire and there were two events that I was gifted tickets to. That 170 00:14:18,720 --> 00:14:23,880 event was a seven day event in Vegas. It was a personal development event, like an ironic 171 00:14:23,880 --> 00:14:28,480 place to go for personal development. I'm not a Vegas person, but because I, yeah, it 172 00:14:28,480 --> 00:14:33,760 was not my thing, but being there for a very immersive, like 12 hours a day, hearing from 173 00:14:33,760 --> 00:14:39,080 like some of the best to me, personal development speakers, like was Robin Sharma was there 174 00:14:39,080 --> 00:14:45,320 and John Maxwell and Lisa Nichols. And it was, I was definitely meant to hear Lisa Nichols. 175 00:14:45,320 --> 00:14:51,680 I'd already listened to her on YouTube, but the one thing she said openly, she said, if 176 00:14:51,680 --> 00:14:58,280 you are wanting to learn how to be more open, authentic, share yourself, share your story 177 00:14:58,280 --> 00:15:01,040 and you don't know, and you have a vulnerable story and you don't know how to share it, 178 00:15:01,040 --> 00:15:05,080 this message is for you. And I was like, I swear she's talking to me. And she just shared 179 00:15:05,080 --> 00:15:12,280 openly, how do you do that? Like, how do you speak a story and be vulnerable, but leave 180 00:15:12,280 --> 00:15:17,880 everyone in integrity? And I've followed her rules since then. I really have. To me, they 181 00:15:17,880 --> 00:15:22,400 just, like, I openly share, this is my story as a parent, what I walked through. I don't 182 00:15:22,400 --> 00:15:28,400 share my kid's story because that's not, it's not, it's not right for me to do it and it's 183 00:15:28,400 --> 00:15:34,040 not accurate. And that's not why I'm here. So I openly share that. And I learned that 184 00:15:34,040 --> 00:15:36,000 definitely from her. 185 00:15:36,000 --> 00:15:41,040 Now you're doing three episodes a week, solos, interviews. 186 00:15:41,040 --> 00:15:49,360 I'm doing two solos and one interview a week. And it's like, we are booked out until with 187 00:15:49,360 --> 00:15:53,160 probably banked episodes close to the end of the year. I mean, when I first started, 188 00:15:53,160 --> 00:16:00,480 I had to look for guests. Now I have to practice saying, I'm sorry, I can't take you for guests. 189 00:16:00,480 --> 00:16:08,480 And we probably get anywhere between 15 and 20 pitches a week. I might take one or two. 190 00:16:08,480 --> 00:16:12,520 And it's cool. It is very cool. It's hard. Cause there are times where I'm like, I'm 191 00:16:12,520 --> 00:16:18,240 so sorry, but this is where we're at right now. And this is what I asked for. Like this 192 00:16:18,240 --> 00:16:22,520 is literally what I, I knew I was like, there was a point where I was like, I can't wait 193 00:16:22,520 --> 00:16:26,520 to be able to have like so many different pitches to choose from. And the flip side 194 00:16:26,520 --> 00:16:33,520 of that is that you have to say no to people. And so I still, I cheer people on. I'm encouraging, 195 00:16:33,520 --> 00:16:37,600 but I'm grateful that I get to have some of the conversations that I get to have now. 196 00:16:37,600 --> 00:16:43,120 Fantastic. Do you have a team that helps you out or are you a one woman show on the podcast? 197 00:16:43,120 --> 00:16:50,200 No, I was for a really long time until I, and I know this is hard for business owners, 198 00:16:50,200 --> 00:16:55,160 so I sat down and tracked how many hours I was spending a week on editing episodes, getting 199 00:16:55,160 --> 00:17:00,280 them ready, doing it. And I believe we all have our zone of genius and excellence. I 200 00:17:00,280 --> 00:17:04,880 believe that we do. And when I started to recognize that I was spending like 10 hours 201 00:17:04,880 --> 00:17:11,800 a week plus doing interviews and editing, et cetera, 40 hours a month. It's like, okay, 202 00:17:11,800 --> 00:17:18,520 wait, can I pay somebody else who is way better than I am at this and can do it faster? And 203 00:17:18,520 --> 00:17:22,720 I can. So I do have, I have one person who helps me out. I have a second person who was 204 00:17:22,720 --> 00:17:28,920 also in behind the scenes. And I mean, the goal, the goal is to get to the point that 205 00:17:28,920 --> 00:17:33,000 it's literally, I record it and I pass it on completely. I don't do show notes. I don't 206 00:17:33,000 --> 00:17:38,040 do, but I do all of that. Now I do the show notes. I do all the social media with it because 207 00:17:38,040 --> 00:17:42,240 again, I like to honor the people that I've interviewed, right? Like I really do. I want 208 00:17:42,240 --> 00:17:46,680 to, I, I, I I'm invested in them and their story. 209 00:17:46,680 --> 00:17:52,260 Sounds fair. Cause it's hard not to remove yourself for these emotionally attached conversations 210 00:17:52,260 --> 00:17:56,600 that you have. You, you put your soul and heart into all this and then say, well, now 211 00:17:56,600 --> 00:18:01,240 it's somebody else's problem. Do you think you're able to do that at some point or never? 212 00:18:01,240 --> 00:18:05,560 No, I don't know. I think, I think that I will always be in some way, shape or form. 213 00:18:05,560 --> 00:18:10,640 I like it's podcasting will always be a pillar in my business because I believe in it so 214 00:18:10,640 --> 00:18:15,880 much. I love it. And there's something else for me that again, going back to my own story, 215 00:18:15,880 --> 00:18:19,820 when I first started, I couldn't afford it. There's no way I could have gotten coaching 216 00:18:19,820 --> 00:18:24,440 or done anything. We were just trying to figure out how to survive. And so for me, I'm really 217 00:18:24,440 --> 00:18:28,560 proud that this is a free resource that's out there regularly. I really am proud of 218 00:18:28,560 --> 00:18:32,160 that. And I think it's important. You know, I've had people reach out and say, I can't, 219 00:18:32,160 --> 00:18:36,240 I can't afford to do coaching right now. What would you recommend? And I'm like, it's 500 220 00:18:36,240 --> 00:18:41,160 episodes. Like just start picking something that speaks to you because that content is 221 00:18:41,160 --> 00:18:45,480 always out there to support people at different points in their journey. 222 00:18:45,480 --> 00:18:50,080 And then rinse and repeat. You can help so many people on a mass scale and they still 223 00:18:50,080 --> 00:18:55,320 get that, that nugget that they need without taking up your time over and over. Cause you 224 00:18:55,320 --> 00:19:02,920 have to set boundaries as you said. Yes, definitely have to. Definitely. So now you have a Patreon 225 00:19:02,920 --> 00:19:10,000 community called Outspoken working on Outspoken magazine and then your book. Collab is she 226 00:19:10,000 --> 00:19:15,720 moves mountains. And then when she stopped asking why those are huge topics, those really 227 00:19:15,720 --> 00:19:19,400 resonate with me. Like it's all powerful stuff that you're working on. 228 00:19:19,400 --> 00:19:25,960 Yeah, no, it's, it's, it's a lot of big puzzle pieces at once. And like my solo book, when 229 00:19:25,960 --> 00:19:34,040 she stopped asking why I was in 2017 and then in 2020 and 2022, we released two collab books. 230 00:19:34,040 --> 00:19:39,220 So we've helped like 30 plus authors with really difficult stories, owning your choices 231 00:19:39,220 --> 00:19:46,160 and everybody holds a story. And now, um, about two months ago, you know what? I started 232 00:19:46,160 --> 00:19:50,760 TikTok. I had somebody, I've had people reach out to me. It's just been nonstop about publishing 233 00:19:50,760 --> 00:19:55,640 and writing vulnerable stories. And I'm just listening. And this one person, Aaron, who 234 00:19:55,640 --> 00:20:00,640 is amazing. I was like, can you help me with my story? Cause I can write a story, but how 235 00:20:00,640 --> 00:20:04,800 do I bring my vulnerable side to it? Like how would, how do I share? What is oversharing? 236 00:20:04,800 --> 00:20:10,160 What does that look like? And so then we started working together and we're editing his book 237 00:20:10,160 --> 00:20:14,920 and he was like, you know what? This is just, I like what you're doing. Would you be interested 238 00:20:14,920 --> 00:20:19,400 in publishing? And I'm like, um, yep, let's just see what we can do and how this works. 239 00:20:19,400 --> 00:20:24,160 And so now there's three of us in our, I call it team, cause I couldn't do any of this without 240 00:20:24,160 --> 00:20:28,680 them. And we worked together behind the scenes, building out what publishing is going to look 241 00:20:28,680 --> 00:20:33,520 like we're starting, um, like a book writing mastermind because I want to be able to give 242 00:20:33,520 --> 00:20:38,960 people support and how to even write a book and put a vulnerable story together. And then, 243 00:20:38,960 --> 00:20:46,320 um, the outpoken digital magazine is an interesting thing because that was an idea I had for probably 244 00:20:46,320 --> 00:20:52,080 four or five months that I felt like was ridiculous. And how could I bring that to life? And I'm 245 00:20:52,080 --> 00:20:57,200 only being honest with you because how many of us like hush our own ideas down and we 246 00:20:57,200 --> 00:21:04,160 shove them down and say, this is not going to work until I spoke to my podcast manager, 247 00:21:04,160 --> 00:21:08,920 editor, incredible soul. And I said, look at, I can't, this idea keeps dropping down. 248 00:21:08,920 --> 00:21:12,640 I don't even know what it looks like. And I think it's probably ridiculous. And she goes, 249 00:21:12,640 --> 00:21:16,080 Oh, no, it's not ridiculous at all. Like this is the, it's actually brilliant. What we can 250 00:21:16,080 --> 00:21:21,720 do is start to link, you know, podcasts, episodes, you link them with QR codes, talk to other 251 00:21:21,720 --> 00:21:27,160 podcasters and her ideas just started to download. And the reason I share that is because I'm 252 00:21:27,160 --> 00:21:31,520 like, okay, I don't want to be on this podcast anymore. I want to be on this podcast. I want 253 00:21:31,520 --> 00:21:37,040 to be on this podcast because how many of us have great ideas, but we cut ourselves 254 00:21:37,040 --> 00:21:42,600 off at the knees because we can't figure out the how when actually it was never supposed 255 00:21:42,600 --> 00:21:48,560 to be for me to figure out on my own anyways, it was meant for others to come on board and 256 00:21:48,560 --> 00:21:53,120 support it. And we're in this time and space where, you know, to be part of some of the 257 00:21:53,120 --> 00:21:59,600 podcasts, they are big, but it's like, no, I want to create something so that the people 258 00:21:59,600 --> 00:22:05,040 who are just starting, who can have access, who can market, who can do with their magazine, 259 00:22:05,040 --> 00:22:10,040 can be able to put that out there. And so I sat down and I went, what are the four key 260 00:22:10,040 --> 00:22:15,240 pillars that helped me all the way along? And it all just downloaded really quickly. 261 00:22:15,240 --> 00:22:20,200 It is like literally connection. You build connection first. That comes from vulnerability, 262 00:22:20,200 --> 00:22:24,920 learning how to share your story, who you are. Then you build collaboration. You're 263 00:22:24,920 --> 00:22:28,880 able to work together, right? And you help each other. You can both succeed. Then you 264 00:22:28,880 --> 00:22:32,440 build community. And when you build community, then you can have contribution. Like you can 265 00:22:32,440 --> 00:22:36,600 build more contribution. And I've got a lot of podcasters and people I've worked with 266 00:22:36,600 --> 00:22:40,400 who have their own nonprofits. They build things. I'm like, okay, we can build a give 267 00:22:40,400 --> 00:22:45,200 back component. I only share that because the whole idea downloaded really quickly. 268 00:22:45,200 --> 00:22:51,760 And we started to talk it out. So, you know, if an idea keeps downloading on you for your 269 00:22:51,760 --> 00:22:58,720 business or whatever it is, like it's for you, it's already for you. It's just, don't 270 00:22:58,720 --> 00:23:01,800 leave it so that you're the only person who has to figure it out because that's going 271 00:23:01,800 --> 00:23:04,320 to slow it down. It's going to slow the whole thing down. 272 00:23:04,320 --> 00:23:09,900 Even though you're old enough to see Cheers references in Ted Lasso, you still got a lot 273 00:23:09,900 --> 00:23:13,360 to go. I love that reference on your Instagram. 274 00:23:13,360 --> 00:23:18,120 Oh my gosh, sorry. Ted Lasso is one of my favorite shows and I was so sad when it was 275 00:23:18,120 --> 00:23:21,800 done. And then when I saw the reference to Cheers, I'm like, whoa, wait, it's a reference 276 00:23:21,800 --> 00:23:27,000 to my other favorite show. And so I caught it. But yes, I definitely, there's a definite 277 00:23:27,000 --> 00:23:28,000 connection there. 278 00:23:28,000 --> 00:23:31,480 Is that how the universe tells you that you're on the right path by linking your two favorite 279 00:23:31,480 --> 00:23:32,480 shows together? 280 00:23:32,480 --> 00:23:39,040 Maybe that and a whole bunch of things. I believe and I built a very strong intuition 281 00:23:39,040 --> 00:23:44,640 with myself and I know from the outside in, some people look at what I've done and it 282 00:23:44,640 --> 00:23:48,720 makes no sense. It honestly does make no sense. It's not, I have followed my intuition every 283 00:23:48,720 --> 00:23:55,360 step of the way. When I wanted to write my solo book in 2017, all of my immediate family 284 00:23:55,360 --> 00:23:58,960 thought it was absolutely ridiculous. Like people thought it was crazy. Why would you? 285 00:23:58,960 --> 00:24:03,920 And extended family, they were even more upset by the whole thing because we come from a 286 00:24:03,920 --> 00:24:07,720 generation where you don't talk about difficult things, right? We shove them down, we push 287 00:24:07,720 --> 00:24:10,640 them under the carpet, we pretend that we don't have any problems and we keep going, 288 00:24:10,640 --> 00:24:13,800 but that's why we're in the position that we're in. That's why we're constantly feeling 289 00:24:13,800 --> 00:24:20,240 alone in our challenges. And so most people thought it was crazy and I had this gut feeling. 290 00:24:20,240 --> 00:24:25,040 I kept sitting with it and it's like, no, you actually have to do this. And so I spent 291 00:24:25,040 --> 00:24:30,400 most of that year on my own and I mean that in a way I did, I spent a lot of it on my 292 00:24:30,400 --> 00:24:36,880 own writing, editing and doing it. And I look back now and I think when I have doubt kick 293 00:24:36,880 --> 00:24:43,240 in, I stop and think you need to tap on tap into the courage of you in 2017 who didn't 294 00:24:43,240 --> 00:24:48,040 give a crap what anyone else thought. And you still did it because I wouldn't be doing any 295 00:24:48,040 --> 00:24:54,580 of the work I do today without that book and starting. So don't that I cannot say it enough. 296 00:24:54,580 --> 00:25:01,040 Do not get stuck on the opinions of the people in your life today because your message very 297 00:25:01,040 --> 00:25:03,320 well might not even be for them at all. 298 00:25:03,320 --> 00:25:07,320 I'm going to risk linking every single thing you've talked about in the show notes so that 299 00:25:07,320 --> 00:25:11,660 people can't tell me what to do. Marsha, we're just going to shout the rooftops of the tens 300 00:25:11,660 --> 00:25:17,800 of people that are prepared to listen. So we'll do that. What is it? The Patreon community, 301 00:25:17,800 --> 00:25:23,800 the podcast, the magazine and everything that happens with Marsha and where we can find 302 00:25:23,800 --> 00:25:28,200 you, whether it's LinkedIn or Instagram, we'll debate later which one is the link you link, 303 00:25:28,200 --> 00:25:31,880 but we'll get there. This has been amazing. This will teach people that patience is a 304 00:25:31,880 --> 00:25:33,840 virtue and you just got to dig deep. 305 00:25:33,840 --> 00:25:38,320 You do have to dig deep. Oh my God. Thank you so much for having me, Elijah. Honestly, 306 00:25:38,320 --> 00:25:43,440 I love this kind of content and I love supporting other podcasters. Like I think podcasting 307 00:25:43,440 --> 00:25:48,880 is a beautiful way to connect with people from all over the world. And I mean, if you 308 00:25:48,880 --> 00:25:55,180 want to get and build more confidence in your voice and trust your message, start podcasting. 309 00:25:55,180 --> 00:25:58,900 People think it's saturated, but really it's just getting started. It's beautiful. 310 00:25:58,900 --> 00:26:05,360 It's not saturated. And I would say that even the fact that lots of people start it, we 311 00:26:05,360 --> 00:26:08,680 talked about that earlier, lots of people start it, but very few consistently see it 312 00:26:08,680 --> 00:26:13,440 through because it's work. It is work, but it's, I think it's a beautiful medium. It's 313 00:26:13,440 --> 00:26:16,920 worth it. I couldn't agree more. 314 00:26:16,920 --> 00:26:43,720 Let's Start a .. Pocast?