WEBVTT

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This is MJ, and welcome back to Henshin Reflection,

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Heart and Soul, my ongoing look at whether Tokusatsu

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can survive the modern toy sale cycle without

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losing its heart. In Episode 2, I talked about

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how Power Rangers and Super Sentai hooked me

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long before I understood anything about gimmicks,

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ratings, or the business behind these shows.

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But eventually, I started digging deeper, listening

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to podcasts, hearing fans talk about toy sales,

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and realizing just how much the industry side

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shapes the stories we get. begins. It picks up

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right at the moment when I first started noticing

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the tension between the stories I loved and the

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toy driven structure behind them. And that led

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me somewhere I didn't expect. Here's where the

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reflection picks up, right in the middle of a

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thought, exactly as I spoke it. Anyway, I, uh,

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I, you know, continued to find podcasts and things

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like that with people talking about tokusatsu

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in general. And, uh, I don't remember If I heard

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that Power Rangers is just a toy commercial before

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I started listening into some of these podcasts

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or if I heard it afterwards. But I'll tell you

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what, after I watched some more modern Kamen

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Rider, a couple seasons of it, I began to feel

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like it was just a toy commercial in some ways.

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And even for Super Sentai, I could feel when

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things were focused, when the episodes were focused

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on less telling a story and more on making the

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toys look cool. And it was always very frustrating.

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The Rangers getting their specific focus episodes

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doesn't bother me. It's not something that I

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think is bad. It, in fact, plays really well.

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And I like that they get to shift their dynamics

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to give us a closer look at each character. And

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I find that to be really rewarding, really fun.

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And while I do prefer Kamen Rider, and I don't

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know if I prefer Ultraman to Super Sentai or

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not, Kamen Rider to Super Sentai, I still appreciate

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getting to spend time with those characters,

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with the whole team, and getting to see them

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flesh out a little bit and knowing them. It's

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a lot of fun, I think, and I think those are

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really rewarding, really enjoyable episodes,

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and I don't see them as filler as much. There

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have been some Super Sentai series where I wasn't

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satisfied with how light the plot was, but week

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to week, it's great, and the action just seemed

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to get better and better as the years went on,

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which was really cool. I can appreciate the action

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and still dislike the toy selling that's going

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on. I know, there's a weird mix of things. I

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get that the modern shows have toy sales associated

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with them and have quarterly schedules that they

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adhere to or utilize to kind of pace the shows.

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you know, sales that they need to be concerned

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about. So they have toys that come out at certain

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times of the year and they want the show airing

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to put those toys out in enough time for kids

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to see them. And to some extent that kind of

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drives things in Super Sentai and Kamen Rider

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and Ultraman. And it's really irritating to see

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it done when it's not done smoothly or in a way

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that makes sense. Like I was thinking about it.

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I don't know why the toy sales I understand why

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the toy sales matter like Star Wars George Lucas

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held on to the rights to make the toys and make

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all the money off of them and that's where he

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made a ton of his money that he was able to put

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back into Empire Strikes Back and you know going

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forward different things and then like he independently

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funded Star Wars the Clone Wars which is the

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3D animated series that ran for five seasons

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under his guidance or his stewardship and then

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two more eventually came out eked out under Disney

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Lucasfilm and I understand the need to make money

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off of the toys in order to make money off the

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shows, especially because that's, you know, how

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do you fund it by making money off of it? But

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it struck me as odd that the older shows didn't

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have the same kind of toy infrastructure, and

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they must have made money off of merchandising,

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if not also from having it aired. But or and,

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I'm not sure how to actually form the sentence.

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while, you know, a Kamen Rider Black or a Jetman

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featured... Well, let's say Jetman and Kamen

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Rider Black, I believe, aired very close to each

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other within a couple years. You know, Jetman

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has different robots in it, and it's got, you

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know, the Big Zord and the machines and the cool,

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like, diamond -shaped changer, if I'm remembering

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correctly. Maybe that's Gatchaman, I don't know.

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Anyway, like, it has toys that you can sell,

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and it has a... It has a whole team. There's

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five different characters. You can buy masks,

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coloring books, action figures of the five characters,

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and then you can buy toys of the enemy characters

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to have somebody to fight against. But I don't

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know if Super Sentai ever really sold any of

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the monsters. I think most of the money, today

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anyway, is off of the roleplay toys and the figure

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arts, which almost exclusively feature things

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from the heroes, not the villains. And if you

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go to something like Kamen Rider Black or Kamen

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Rider Black RX and you compare it to, let's just

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say, Jetman, there are five Rangers in Jetman.

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And each of them has a Zord or a Mecha, and their

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Mechas combine into a single giant robot. So

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that's five, ten, sixteen things total if it's

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just the five characters and their robots and

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then the combined robot. I'm sorry, that's 11

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items right there that you can sell. But you

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can also sell, I don't know, the blaster or the

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sword. So that's, you know, let's say there's

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one or two weapons per jet man. If they're all

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uniform, then that's just two more items you

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can sell. That's 12, 13. You can sell a mask.

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You can sell a coloring book. You can sell whatever.

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Versus, like, in Combinator Black, you have Combinator

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Black. In Black Rx, you have him and his three

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forms. There's a total, or in Black Rx, I mean,

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there's a total of four forms. You can't really

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make that much money off of them because there's

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only so many. You can also have the motorcycle

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to buy. So there's a lot less in Kamen Rider,

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for instance, than there is in Super Sentai,

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you would think. But then Kamen Rider later on,

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with Kuga and going on, had the different forms

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that they could change into, which kind of makes

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it so that one character can carry three to ten

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suits and suit designs. And that's different

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toys that you can sell. And the belt. integrates

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into it everything stems from the belt and the

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one belt has different modes or whatever that

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it can do and that's kind of interesting because

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that again that helps to fund the show and and

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the like solution to hey we only have one main

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character what do we do with them to get more

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suits um seems to be well let's give him different

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forms so he can be kind of like his own sentai

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uh which i find an interesting approach and kind

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of makes a lot of sense But it's not something

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that's necessarily satisfying to me. And I think

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it's something that gets to be frustrating, especially

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when I think is the season, depending on which

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season you're in, the different forms of the

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writers are more or less enjoyable to see. And

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when they break the silhouette of the writer,

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then it feels like, am I even watching the same

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common writer? lobby that i would love that criticism

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at black rx i think while robowriter is very

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cool he doesn't really feel like he belongs with

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the others biowriter i think is pretty close

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um to core black rx and then is it only those

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three forms oh yeah i'm sorry it is it is only

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those reforms biowriter the prince of uh was

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the prince of sorrow and the other one's the

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prince of pain him and robowriter i think that's

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what the the like lore names are for the for

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those forms for black rx um but anyway like I

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don't know. Those are kind of weird. But the

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fact that he has the rebel cane as Black Rx,

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it kind of makes sense that Bio -Rider has the

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sword. Sort of. And I don't know. It's kind of

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interesting because there's a little bit of a

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breakdown. And especially in the last few years

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with all of the gimmicks and the anniversary

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shenanigans that have been going on with Super

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Sentai. It feels weird. I don't know. In the

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toy line, you have anniversary stuff that ties

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in, like how the memories, the guy memories from

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Combinator Double are so popular that they make

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them for Ex -Aid and Build and other shows. That's

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kind of fine with me. And if you want to go ahead

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and make... It's like just make toys for the

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sake of making toys that go with the new toy

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line that are legacy writer stuff. It makes a

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lot of sense to me, but like squeezing them into

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movies and things like that seems to be frivolous

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and dumb. And like, I don't know, it's not very

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exciting. It's just, it detracts. It's, it's

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gratuitous, I would say. And therefore for somebody

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who's really interested in capturing with stories

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in these henshin hero shows, it doesn't really

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do it for me. It kind of ruins it for me in some

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ways. So, I've said a lot, and I think my point

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is that the heart and the spirit of Kamen Rider,

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Super Sentai, even Power Rangers, when it's good,

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represents something meaningful and inspirational

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and aspirational. But I find it more inspiring,

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the fact that Kamen Rider Black learned to do

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his Rider Punch by saving a puppy. All that affected,

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all that was, the way that was done in the show

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was that he jumped and they rotoscoped over his

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fist to make it glow with energy for him to do

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his rider punch. And doing that helped him defeat

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whatever the kaijin or the mutant was that he

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was fighting at that time from Golgum. And similarly

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with Kamen Rider, the original, I believe in

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episode like 11 or 12, there's the, I can't remember

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his name, Lizardon maybe? Big lizard guy. He

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used to be a soccer player, I think. And he's

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kicking these. this ball or a bomb or something

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at the Kamen Rider and he defeats Hongo, I believe.

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And then Hongo has Tachibana Tobe get into a...

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machine with a wrecking ball, right? I guess

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that would just be a wrecking ball crane. I don't

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know. A wrecking ball machine. And swing the

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wrecking ball at him again and again and again

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and again. And Hongo trains. I think it's Hongo.

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It could be Ichimoji, but I think it's Hongo.

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He trains and he trains and he trains until he

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can finally defeat Lizardon and catch that ball

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coming at him. And the older Kamen Riders had

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those kind of moments of growth and training.

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And there's even... I believe it's the Kamen

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Rider ZO manga. There's a lady who's a martial

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artist in there, and this is actually echoed

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between Shroud and Kamen Rider XL and Kamen Rider

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Double. And it's basically the same scene being

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described in both. So there's this hard lady,

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and she's telling the rider that she's helping

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to train that if you fail to destroy your enemy

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or whatever... that is in your way with the first

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strike, then you should hit it a second time.

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And if you fail to destroy it by hitting it a

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second time, then you should hit it again and

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again and again until you've hit it so many times

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that it is destroyed. And doing that in the manga,

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Zetto learns how to be powerful enough. I don't

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remember if he speeds up or if he gets stronger.

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It's one of the two, but in Kamen Rider Double,

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Excel learns to be faster. And he does get a

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new form. I can't remember what it's called,

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but it's the yellow one. It's like his hyper

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form. Because he starts off red, then he gets

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a blue form and a yellow form. I don't remember

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which one it is in the show versus in the special

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movie that takes place after the main show. Is

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that right? Anyway, whatever. That doesn't matter.

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That detail doesn't matter. But he unlocks this

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power because he trains really hard and he strives

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and really struggles for it. And those things...

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stick in my memory i don't even like common raider

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double that much but i love that moment for excel

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um like i actively dislike a chunk of common

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raider double and it's it shocks me that so many

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people love it more than so many people love

00:12:38.759 --> 00:12:40.700
it when i find it to be lacking in certain ways

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but like that part of the story with excel being

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trained by shroud and learning how to unlock

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this power is meaningful to me and it's deep

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and it still resonates with me to this day uh

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i believe it was hongo not its emoji having Tachibana

00:12:56.029 --> 00:12:59.750
swing that ball at him and him learn how to overcome

00:12:59.750 --> 00:13:01.970
through grit and determination not changing forms

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but unlocking like a new move and it was a new

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you know exciting move that was recorded and

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shot in a fun way to show him being able to overcome

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this guy totally great totally worth it totally

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memorable but and then with combinator black

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also saving the puppy the same thing is very

00:13:18.029 --> 00:13:22.269
memorable And it didn't bring us a new toy. It

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didn't bring us a new form. I mean, with the

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exception of Double, sorry, from Double with

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Excel, it did bring us a new toy and it did bring

00:13:29.710 --> 00:13:33.210
us a new form. But I think it was just like an

00:13:33.210 --> 00:13:34.669
attachment onto his belt and then he was able

00:13:34.669 --> 00:13:37.830
to do whatever. But still, it worked. And it

00:13:37.830 --> 00:13:40.750
was an example of it being done really well in

00:13:40.750 --> 00:13:42.990
a really compelling way that made even a person

00:13:42.990 --> 00:13:44.610
who doesn't like that show overall still really

00:13:44.610 --> 00:13:46.730
like that moment and like what was going on and

00:13:46.730 --> 00:13:49.039
like what was being said because of the... The

00:13:49.039 --> 00:13:55.519
tone and the message and the inspirational message,

00:13:55.720 --> 00:13:59.279
to reuse my word, that was being conveyed and

00:13:59.279 --> 00:14:00.940
delivered, and it was done very successfully.

00:14:01.759 --> 00:14:03.919
Again, I haven't seen Double in probably over

00:14:03.919 --> 00:14:05.539
a decade, and I still remember that, and I still

00:14:05.539 --> 00:14:07.659
love that scene, and I still think about that

00:14:07.659 --> 00:14:08.919
every now and then and think, man, that was awesome.

00:14:11.740 --> 00:14:16.139
And yet, the power -ups in some of the newer

00:14:16.139 --> 00:14:19.779
Super Sentai, And all the different forms that

00:14:19.779 --> 00:14:22.440
are obligatory forms in Kamen Rider, they bug

00:14:22.440 --> 00:14:25.480
me. They bother me. They don't work for me. I'm

00:14:25.480 --> 00:14:28.360
not sold on them because they don't have the

00:14:28.360 --> 00:14:31.840
heart that these older things do. They don't

00:14:31.840 --> 00:14:35.019
have the heart that sometimes they do have. I

00:14:35.019 --> 00:14:36.539
think Kamen Rider Ghost, a lot of people don't

00:14:36.539 --> 00:14:39.360
like that show. I really like the show. I really

00:14:39.360 --> 00:14:43.299
liked how situational the forms were. I like

00:14:43.299 --> 00:14:45.019
how it made sense. These different icons that

00:14:45.019 --> 00:14:47.019
he had, I like that there were only... Well,

00:14:47.100 --> 00:14:48.220
I can't believe I'm saying this. There were only

00:14:48.220 --> 00:14:51.279
15, even though there were more than 15. But

00:14:51.279 --> 00:14:54.139
I don't know. It worked for me because I think

00:14:54.139 --> 00:14:56.200
the storytelling was done in a much better way.

00:14:56.639 --> 00:15:00.179
And there was real heart with it. And I really

00:15:00.179 --> 00:15:05.200
loved it. I own very few toys, very few items

00:15:05.200 --> 00:15:07.059
from the Tokusatsu I've enjoyed. Ghost is something

00:15:07.059 --> 00:15:10.399
I really, really love. And I own one icon from

00:15:10.399 --> 00:15:14.399
it. I own the Deep Specter icon because I love

00:15:14.399 --> 00:15:18.289
Makoto's story. you know, there aren't, it's

00:15:18.289 --> 00:15:20.250
not a perfect story, but I still love it. And

00:15:20.250 --> 00:15:23.789
just something meaningful about that to me. I

00:15:23.789 --> 00:15:27.549
also like moths, so that helps. But like, that's

00:15:27.549 --> 00:15:29.909
something I wanted to buy because I love this

00:15:29.909 --> 00:15:31.809
character and I love his story and his struggle.

00:15:32.029 --> 00:15:35.669
And I love having that little silly toy that

00:15:35.669 --> 00:15:37.289
I can grab and push the button on and hear it

00:15:37.289 --> 00:15:39.549
say, dive too deep and think about what that

00:15:39.549 --> 00:15:42.870
means and how he overcame his struggles and what.

00:15:44.599 --> 00:15:46.259
taking on that challenge meant to him. Like,

00:15:46.320 --> 00:15:49.580
Makoto used Deep Specter because while it was

00:15:49.580 --> 00:15:52.220
supposed to be meant for Takeru, he was worried

00:15:52.220 --> 00:15:54.259
that it would hurt Takeru, and instead he decided

00:15:54.259 --> 00:15:56.480
to hurt himself to save his friend from hurting

00:15:56.480 --> 00:15:59.240
himself. That's beautiful. It's meaningful. And

00:15:59.240 --> 00:16:01.200
then in the Deep Specter movie, or the Specter

00:16:01.200 --> 00:16:05.000
movie, that gets further, and that gets even

00:16:05.000 --> 00:16:09.039
deeper, and I find it to be gorgeous. I've seen

00:16:09.039 --> 00:16:10.779
the movie one time, but I have fond memories

00:16:10.779 --> 00:16:12.559
of it, and I'd like to watch it again sometime,

00:16:12.720 --> 00:16:15.779
but, you know. Time does not allow me to do everything

00:16:15.779 --> 00:16:17.759
I want to do whenever I want to do it, so I just

00:16:17.759 --> 00:16:19.539
have to live with the memory of enjoying that

00:16:19.539 --> 00:16:21.840
and having that toy and seeing my kids play with

00:16:21.840 --> 00:16:23.820
it a little bit every now and then. I was worried

00:16:23.820 --> 00:16:25.039
they'd break it at first, but now I don't care

00:16:25.039 --> 00:16:27.259
because it's just a piece of plastic. But, you

00:16:27.259 --> 00:16:29.279
know, it's fun. It's fun to hear them play with

00:16:29.279 --> 00:16:32.320
it, and it's fun to have it around and see it

00:16:32.320 --> 00:16:34.659
every now and just think about Makoto and Takaru

00:16:34.659 --> 00:16:36.100
and Ghost and everything that happened there.

00:16:36.990 --> 00:16:39.090
Which now I'm thinking his friend's name wasn't

00:16:39.090 --> 00:16:40.769
Makoto. That was actually his sister. No, it

00:16:40.769 --> 00:16:43.210
was Makoto and Canon. Canon and his sister. Anyway,

00:16:43.289 --> 00:16:47.429
so I got that right. But like, that's a meaningful

00:16:47.429 --> 00:16:50.190
toy to me. And, you know, whether that's because

00:16:50.190 --> 00:16:52.029
I'm cheap or I don't have enough disposable income

00:16:52.029 --> 00:16:56.690
or whatever. Like, I don't know. Like, I think

00:16:56.690 --> 00:16:58.850
those things are actually irrelevant to the point

00:16:58.850 --> 00:17:01.990
I'm trying to make, which is that I know I've

00:17:01.990 --> 00:17:04.049
been talking about Comrader. I wonder if Super

00:17:04.049 --> 00:17:05.890
Sentai is going away. I wonder if Power Rangers

00:17:05.890 --> 00:17:08.849
is going away because the stories and the storytelling

00:17:08.849 --> 00:17:11.950
hasn't been as meaningful and heartfelt as it

00:17:11.950 --> 00:17:15.430
could be. And I don't know, Power Rangers is

00:17:15.430 --> 00:17:17.930
hampered by following the Super Sentai too closely

00:17:17.930 --> 00:17:21.650
and not telling just like the best story they

00:17:21.650 --> 00:17:23.710
possibly can tell with the material that they're

00:17:23.710 --> 00:17:26.210
getting, which they totally could do. And if

00:17:26.210 --> 00:17:27.849
it's a great Super Sentai and you follow it very

00:17:27.849 --> 00:17:29.309
closely, then you should have a great series

00:17:29.309 --> 00:17:30.910
of Power Rangers, even though it's, you know,

00:17:30.910 --> 00:17:33.839
about... two -thirds of the length if not a little

00:17:33.839 --> 00:17:38.640
bit less um but uh yeah i don't quite know i

00:17:38.640 --> 00:17:40.240
don't quite know how to define everything i'm

00:17:40.240 --> 00:17:43.059
saying um and i'm just working this out and i'm

00:17:43.059 --> 00:17:46.920
trying to figure out like you know does selling

00:17:46.920 --> 00:17:51.460
toys to support your tokusatsu show like sell

00:17:51.460 --> 00:17:54.720
the soul of the show and therefore even though

00:17:54.720 --> 00:17:56.619
it might be profitable for a time ultimately

00:17:56.619 --> 00:18:02.250
it is empty and hollow and Like, you can only

00:18:02.250 --> 00:18:05.849
chase the dragon of selling these toys instead

00:18:05.849 --> 00:18:09.970
of selling the stories. And if people aren't

00:18:09.970 --> 00:18:11.910
buying the stories, I don't think they're going

00:18:11.910 --> 00:18:13.450
to buy the toys, no matter how cool they are.

00:18:13.990 --> 00:18:17.230
And I wonder if that's what happened with Power

00:18:17.230 --> 00:18:18.450
Rangers, and I wonder if that's what happened

00:18:18.450 --> 00:18:20.910
with Super Sentai, and why it could be going

00:18:20.910 --> 00:18:24.009
away. Or maybe it's not going away, but maybe...

00:18:24.009 --> 00:18:26.890
I mean, I think it's a fact that they are losing

00:18:26.890 --> 00:18:28.630
money. They're not making as much money as they

00:18:28.630 --> 00:18:33.529
used to. I think that the running for a whole

00:18:33.529 --> 00:18:36.190
year strategy and the telling, selling all these

00:18:36.190 --> 00:18:38.190
toys strategy, like it just doesn't work out.

00:18:40.410 --> 00:18:42.950
Ultraman seems to be in contrast doing very well.

00:18:42.970 --> 00:18:45.130
It's expanding. I find it very strange that they

00:18:45.130 --> 00:18:48.230
haven't released the dub yet for Omega or at

00:18:48.230 --> 00:18:49.750
least, yeah, they have not released the dub for

00:18:49.750 --> 00:18:51.930
Omega yet, but it's supposedly being worked on.

00:18:51.970 --> 00:18:54.960
And that seems odd, but like Ultraman. Rising

00:18:54.960 --> 00:18:57.640
was a huge hit. It's a beautiful movie. It's

00:18:57.640 --> 00:18:59.500
great. I loved it. My kids loved it. Even I have

00:18:59.500 --> 00:19:01.700
a kid who doesn't really like this kind of stuff.

00:19:01.880 --> 00:19:06.640
And there were tears on both of our faces by

00:19:06.640 --> 00:19:13.319
the end of the movie. And I don't know. Ken sells.

00:19:14.019 --> 00:19:22.960
His dad sells. Emmy sells. Because I'm sold on

00:19:22.960 --> 00:19:25.549
the characters. and therefore it makes me kind

00:19:25.549 --> 00:19:27.069
of interested in, oh, maybe, you know, we will

00:19:27.069 --> 00:19:29.329
get an Emmy Plus, or maybe we will buy, you know,

00:19:29.329 --> 00:19:32.849
a Ken, you know, Ultraman figure, or whatever.

00:19:34.190 --> 00:19:36.650
But, like, I don't really want to, and it's something

00:19:36.650 --> 00:19:39.750
I don't really care about. And I think Ultraman

00:19:39.750 --> 00:19:42.369
has a lot more heart in it. I think the lower...

00:19:42.940 --> 00:19:46.539
uh production run of doing like 26 episodes instead

00:19:46.539 --> 00:19:50.960
of 50 or 54 or 50 to 54 helps a lot there's more

00:19:50.960 --> 00:19:52.579
energy there's more devotion there's more time

00:19:52.579 --> 00:19:56.380
there's more love i think put into it um i think

00:19:56.380 --> 00:19:58.480
and i don't know how it's doing toy sales wise

00:19:58.480 --> 00:20:01.359
but i think it's expanding and i don't know that

00:20:01.359 --> 00:20:03.740
you can say the same for super sentai and ultra

00:20:03.740 --> 00:20:09.720
and common writer and No, it's just it's an open

00:20:09.720 --> 00:20:11.220
question. I want to keep exploring this and I

00:20:11.220 --> 00:20:13.700
want to understand like what happened and like

00:20:13.700 --> 00:20:16.400
I don't really know how the shows made money

00:20:16.400 --> 00:20:18.220
before other than I guess you know there were

00:20:18.220 --> 00:20:20.319
they sold old commoner masks and they saw you

00:20:20.319 --> 00:20:22.019
know originally back in the day they sold masks

00:20:22.019 --> 00:20:24.980
and they sold little you know costumes and I

00:20:24.980 --> 00:20:27.220
believe they had belts back in the day as well

00:20:27.220 --> 00:20:29.839
like vintage belts from the 70s, you know 71

00:20:29.839 --> 00:20:34.140
72 whatever But like I don't know what the money

00:20:34.140 --> 00:20:35.599
making was like at the time. I think there were

00:20:35.599 --> 00:20:37.519
less options on TV. So I think you probably made

00:20:37.519 --> 00:20:40.299
more money from airing something on TV as well.

00:20:40.400 --> 00:20:41.900
But I don't know that for a fact. It's something

00:20:41.900 --> 00:20:43.759
I want to research and find out. If you're somebody

00:20:43.759 --> 00:20:45.420
who knows about these things, I would love to

00:20:45.420 --> 00:20:47.339
have information from you. And in the meantime,

00:20:47.440 --> 00:20:49.779
I'm going to keep thinking about this and plugging

00:20:49.779 --> 00:20:52.960
away and trying to figure out what the answers

00:20:52.960 --> 00:20:55.099
are to some of these questions. But yeah, I just,

00:20:55.140 --> 00:20:58.839
I don't know. Is trying to sell the toys as opposed

00:20:58.839 --> 00:21:00.579
to trying to sell the, without trying to sell

00:21:00.579 --> 00:21:02.910
the characters. or the stories in the shows,

00:21:03.029 --> 00:21:06.609
what's killing tokusatsu or henshin hero shows.

00:21:06.829 --> 00:21:09.650
I don't know. Maybe it is. Maybe it isn't. Maybe

00:21:09.650 --> 00:21:11.930
it's just economic decline. Maybe it's Japan's

00:21:11.930 --> 00:21:13.829
low birth rate. There's not as many young people

00:21:13.829 --> 00:21:15.289
watching as there used to be because they have,

00:21:15.390 --> 00:21:17.490
I think, less and less kids every single year.

00:21:17.630 --> 00:21:19.390
And if you roll that back decades, then of course,

00:21:19.430 --> 00:21:22.730
children's media will be less profitable because

00:21:22.730 --> 00:21:26.730
there aren't enough children to sell it to. So

00:21:26.730 --> 00:21:29.329
what do you do? You can't force... Toei's not

00:21:29.329 --> 00:21:31.029
going to force... people to increase their birth

00:21:31.029 --> 00:21:37.829
rates. So what do you do? Do you change your

00:21:37.829 --> 00:21:41.789
audience? I'm not sure. Anyway, I would love

00:21:41.789 --> 00:21:43.289
to hear people's thoughts on this. I'd love to

00:21:43.289 --> 00:21:45.549
hear people's input. I'd love to have a conversation

00:21:45.549 --> 00:21:47.369
and I'd love to find out more and I'm going to

00:21:47.369 --> 00:21:51.829
work towards that. So please join me. You can

00:21:51.829 --> 00:21:55.960
find how to contact me through Twitter. through

00:21:55.960 --> 00:21:57.940
my links here in the show notes. You can contact

00:21:57.940 --> 00:22:00.259
me directly through my website, mjmunis .com,

00:22:00.440 --> 00:22:02.859
or you can leave a comment wherever you're hearing

00:22:02.859 --> 00:22:05.759
this, maybe on YouTube, and we can talk about

00:22:05.759 --> 00:22:10.299
this and have a fruitful, interesting conversation.

00:22:11.720 --> 00:22:14.200
Until next time, folks, this is MJ with Henshin

00:22:14.200 --> 00:22:16.680
Inspection Reflection. Take care and be well.

00:22:19.200 --> 00:22:21.079
So that's where I'm left. Wondering whether these

00:22:21.079 --> 00:22:22.740
shows are struggling because the heart has slipped

00:22:22.740 --> 00:22:25.880
out or because the economics have shifted. Or

00:22:25.880 --> 00:22:28.000
because the audience itself is shrinking? Maybe

00:22:28.000 --> 00:22:29.900
it's all of the above. Maybe it's something else

00:22:29.900 --> 00:22:32.619
entirely. If I want answers, I think I need to

00:22:32.619 --> 00:22:34.799
start at the beginning. I need to look at how

00:22:34.799 --> 00:22:37.259
tokusatsu made money in its earliest days, before

00:22:37.259 --> 00:22:39.339
gimmicks, before quarterly toy cycles, before

00:22:39.339 --> 00:22:42.339
the modern merchandising machine took over. How

00:22:42.339 --> 00:22:44.180
did Kamen Rider, Super Sentai, and Ultraman first

00:22:44.180 --> 00:22:46.900
support themselves? What did Bandai's role look

00:22:46.900 --> 00:22:49.359
like then? And how did those early foundations

00:22:49.359 --> 00:22:52.359
twist, turn, and transform into the system we

00:22:52.359 --> 00:22:54.539
have today? Because if I'm asking whether...

00:22:54.759 --> 00:22:56.920
tokusatsu, or henshin heroes more specifically,

00:22:57.200 --> 00:23:02.079
can survive the toy sale cycle, I should probably

00:23:02.079 --> 00:23:04.859
understand how the cycle even came to be. That's

00:23:04.859 --> 00:23:07.220
where the investigation begins. Next time, I'm

00:23:07.220 --> 00:23:09.359
starting with the origins. I invite you to join

00:23:09.359 --> 00:23:10.980
me. If you know anything about it, please let

00:23:10.980 --> 00:23:13.140
me know. You can drop a comment here on YouTube,

00:23:13.279 --> 00:23:17.220
or on mjmuneos .com, or on Twitter, where I'm

00:23:17.220 --> 00:23:21.619
at mj underscore scribe. And also, you and I

00:23:21.619 --> 00:23:23.279
are both here because we enjoy children's media.

00:23:23.440 --> 00:23:26.180
I wrote a kids book about magical bugs battling

00:23:26.180 --> 00:23:28.420
monsters and you can find out more about it here.

00:23:34.799 --> 00:23:37.099
Magical bugs battle monsters in this exciting

00:23:37.099 --> 00:23:39.859
fantasy adventure. Grimlings prey upon children.

00:23:40.200 --> 00:23:42.940
Grow bugs protect them. When a grimling finds

00:23:42.940 --> 00:23:45.400
a hidden grow bug fort, the whole flock makes

00:23:45.400 --> 00:23:47.920
a surprise attack. How will the grow bugs survive?

00:23:48.460 --> 00:23:53.009
Find out in Mockwing Mayhem. Learn more at growbugs

00:23:53.009 --> 00:23:55.009
.com where you can find out more about our mailing

00:23:55.009 --> 00:23:56.950
list, receive behind the scenes information,

00:23:56.950 --> 00:23:59.829
and get all the latest news on the grow bugs.
