WEBVTT

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The podcast is sponsored by Startupsummit .io,

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the website. See you in Lisbon. Hi, and welcome

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to another episode of the Innovation Conversation.

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Today, we are joined by Molly Jenner. Molly,

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welcome to the podcast. Hi, thanks for having

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me. It's fun to be on this side of it. Normally

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I'm on the other side interviewing, so I'm a

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little nervous. Now I understand how my guests

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feel. Okay. Molly, would you like to introduce

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yourself to the audience, please? Yeah, sure,

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of course. So Molly Johner, CEO of Spring and

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Forge, we're a go -to -market accelerator, helping

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startups primarily in hard tech, defense tech,

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dual -use tech spaces. If you're making something,

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kind of go to market and then go to funding.

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And we really focus on going to or focusing on

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non -dilutive capital. So how do we connect you

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to government grants, contracts, and different

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things of that nature? So that's kind of where

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we focus. Now, how do you get started in this?

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I mean, I started doing marketing out of school,

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in school. You know, I was like in college and

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got the first internship. You know, you just

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don't even think about it. You're just like,

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that sounds good. You apply for it. And then

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I really liked it. And it was, it was, oh my

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gosh, I'm going to date myself, but it was way

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back when people still sent direct mail. Like

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you looked at the envelopes and like you sent

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the swag in the mail, but no, I loved it despite

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that. And I loved connecting with people and

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networking and talking and promoting things.

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And so. I was a natural fit and just kind of

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moved through my career doing different things.

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I really focused in on aerospace. I love working

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with engineers. They typically mean what they

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say and say what they mean, which is really refreshing.

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And, and I also was just fascinated by the space.

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You know, it's really, really cool. And there's

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a lot of cutting edge tech happening. And I think

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we've all been interested in playing from little,

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but when you're little, you're interested in

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planes and flying things and, you know, going

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into orbit and space. And so, yeah, that's kind

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of how, how it went. No, no, my husband is an

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aerospace engineer. So that's helpful. And we

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met young, but no, none myself. No, just marketing.

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And then you kind of got into the defense phase.

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How was that transition? Yes. So I had the, of

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the fortune, a fortune of meeting major general

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retired now, Chris Hughes, who is the CEO of

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The Way Forward. And we've been working together

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now for the last five, six years, and he is.

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wonderful. And he's got a great group of folks

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that, you know, help sell and connect in the

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DOD, Air Force, Army, Navy, name it right, military

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in some capacity. And so we've kind of partnered

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on that level. And it's been really great. I've

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learned a ton about grants and contracts and

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primes and subs and all the lingo, right? And

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then including like, what does a soft landing

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look like? So if you're, you know, in the UK

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and you're trying to sell to the US military,

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what does that look like? How do we do that?

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And then so being able to navigate those processes

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has been something that we've kind of learned

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over the course of multiple years. And now I've

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kind of, I won't say perfected because it's always

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changing, but we definitely have a handle on

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it. That's what I will say. Do you find a lot

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of starts moving to the UK, to the US? No, that's

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just an example. I have a couple that are interested

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in doing that. No, to be clear, there are a few

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really interesting ones in the UK, but it's just

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kind of across the world. If you're building,

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like there's so much interest, especially in

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like drone tech right now for all the reasons

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that you might expect. And so then it's like,

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how do we sell into the States, but then also

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within the States, like how are we Building like

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wound care is something that you might not think

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of as something that's applicable for the military,

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but it is, right? Like you're creating this thing

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and it's like a quick patch, right? So first

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responders, military, or off -road vehicles.

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We have some interesting ones in that space.

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So it really kind of just depends. There's a

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lot of opportunity that you might not otherwise

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think about when you think about selling to the

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military. So a lot of good companies. And how

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do they see you coming in and obviously not having

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a military background? I mean, I have a lot of

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really great sponsors is what I will say. Right.

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So and I've had, and I am, you know, there is

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definitely a whole nother language when you're

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speaking to folks who work in the government

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and the military. But and I think there's a level

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of like respect that comes with like, you know,

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just if I come with a respectful attitude, like

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people are people. And so they're like open to

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talking and working with you no matter where

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you're coming from. But like I said, I've had

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a couple of great sponsors like Chris and Pat

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and a couple others that are, you know, have

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served for many, many years, decades. And, you

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know, then they make introductions or you come

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with them to meetings and it kind of immediately

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breaks down that barrier and opens those doors.

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So then it's not a non -issue after that. Did

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they get to, like, did everything through Area

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51 or something like that? No, but you know what?

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They talk about aliens. Well, we can't talk about

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this right now. It's classified. And I'm like,

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OK, aliens. But no, there's all these really

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interesting things you learn and you don't realize.

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I mean, I didn't realize, you know, as a part

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of the government and the different things that

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they're doing. And you're like, OK, that's interesting.

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And all the classified information and the clearances

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and it's interesting for sure. So how would this

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start? that obviously has a product that they

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want to sell to the military. How would they

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go about that? What's the best way of doing that?

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Well, I would have a commercialization strategy

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first. So how are you selling it, you know, to

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normal people is what I will say first. Make

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sure that you have that because that actually

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makes you more attractive to the military. So

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most of the grants that you're going to submit

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for, there's three, there's CBER 1, CBER 2, CBER

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3, right? And each one is varying stages. CBER

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1 is essentially a white paper, right? What is

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my, what am I creating? What is my idea? Are

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you do you think this is cool? Sibber 2 is where

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you have really like a proof of concept and then

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Sibber 3 is like you're really starting to scale

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and you're building this this thing at scale

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for the military. But one of the things I always

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tell people is make sure you have a really strong

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commercialization strategy and get some letters

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of intent from businesses who also think that

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this is a good idea, right? Maybe not like financial

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commitments, but like hey, I would use this if

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you built it. kind of a letter because then what

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happens is the military thinks okay it's not

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just they're not just building it for us there's

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actually applications all over and that actually

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strengthens your case but i would say so that's

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the first thing commercialization strategy how

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are you selling this thing don't bank on it just

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being military or government because that's not

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a winning strategy it can help augment for sure

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and help fund a lot of it but it's not that be

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all end all The second thing would be if you

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can get some traction. So if you have, like I

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said, the letters of intent, if you have some

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customers who want to see a beta, you know, that's

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obviously, you know, important. And then I would

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say, find some really good advisors. There's

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a lot of folks out there that are not good advisors.

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There's a lot, I mean, there's lobbyists and

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there's a lot of folks out there in the industry

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that will take your money and open doors for

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you or point you in a certain direction, but

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it might not be the right direction. And so when

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I would say, do your research. What are you trying

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to do? Is who you're talking to? Are they working

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on things that are aligned to your mission? Because

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ultimately, you need to serve the company's interests,

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not the military's interests, if that makes sense.

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So that's how I would say we should get started.

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Do you sell to a big agency? How does it work?

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Do you sell to independent states? Yeah, both.

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Yeah, totally both. So you can do all of that.

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So you can sell to the federal government. And

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there's different agencies within that. So you

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can sell to... FEMA, CDC, right? There's different

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buckets within. So if you're med tech, you can

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look at the CDC. You can think about FEMA, which

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is first responders. At the state level, they

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all have smaller versions of the federal piece.

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So I'll use the state of Missouri as an example.

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They have, I think, a $500 million kind of not

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grant, but like open call right now to do disaster

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relief and disaster funding. And so that could

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look like tiny homes, off -road vehicles, wound

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care, right? It could look like a lot of different

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things and they're looking for companies to do

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that. And so it just depends on the state and

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what their governor or their mandate is, right?

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Delivering on the mandate is one of the more

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important things that they can do as a governor.

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And so looking and seeing what they're passionate

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about, there's usually where the funds are. And

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so I would say from a state level, that's probably

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what you'd want to do. But there's never like

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a one size fits all right. So we kind of need

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to change based on the state. Yeah, based on

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the state and also depending on what you're building.

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Right. So if you're a drone operator and you're

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building a drone tech, that has a lot of different

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applications. It could be. Border Patrol it could

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be first responders. It could be organ transport

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which actually I've seen like organ transplant

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and transport So like there's just different

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applications right for each thing and it's like

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which direction do you want to take? Because

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then you can get different funding based on like

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what that's why I say it should align to your

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mission Don't build it because the government's

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gonna give you money for it build it because

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you believe in it and you want to do it and then

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find The funding that that supports that is what

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I would say, you know, I'm sure you obviously

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made a lot of startups Are you able to pick the

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ones that are going to be successful or not just

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looking at them? Have you developed that magic

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touch yet? Yeah. I mean, I ask this question

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a lot actually on my podcast and I talk to a

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lot of startups and it's funny. I will say it's

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all about conviction. So how badly do you want

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this thing? It doesn't matter if you're really

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well funded, if you have the best product in

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the world. How much are you willing to withstand?

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Because it's so hard and it's like the ups and

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the downs. And so, you know, the people who usually

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make it at least through year one and they're

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now moving into year two and they're still like

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got their core team. They're working together.

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They're cohesive. They saw the same mission,

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the vision. I mean, that's when you know, OK,

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they have something and they're probably going

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to be successful because they're not going to

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give up until they are. And so it doesn't mean

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they're going to be a unicorn. It doesn't mean

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that they're going to make millions and billions

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of dollars. But are we building just unicorns?

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Like, I feel passionately about this. Like, I

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think we need to build good, sustainable businesses

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again. Bootstrapping is really just building

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a business, you know, and so we should focus

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more on that because revenue is your best investor.

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And so if you can build a strong business, then

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you'll partner with the right investors, I think.

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Because, you know, no, because obviously I meet

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a lot of people and they always come and say,

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we need funding to get to this stage and that

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stage, which I 100 % agree. you kind of do things

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up to a certain stage. However, they completely

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ignore bootstrapping and it feels like an overinflated

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balloon. Where the only reason that's for the

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startup is they keep on getting more funding

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and more funding and more funding, but they actually

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never make a profit and then keep on turning

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losses. I'm thinking Uber, which is a gigantic

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company by now, but they have how many years

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of losses? Some of the years of losses. That's

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just how they are about to turn a profit. So

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companies like that. Yeah. Well, and it's to

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your point too. It's like that hard place between

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like revenue and like getting to revenue that

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like the real magic happens. Like you really

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got to work hard. You have to be lean. You have

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to be fast. And it doesn't mean that people need

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to starve. Like that's not, that's not what I'm

00:11:10.159 --> 00:11:12.179
advocating. But I will say that when you get

00:11:12.179 --> 00:11:14.519
funding, it's a little bit cushier and now you

00:11:14.519 --> 00:11:16.620
can kind of relax a little bit. And maybe that's

00:11:16.620 --> 00:11:18.480
not a good thing. Is there, is there like a better

00:11:18.480 --> 00:11:21.620
location in the US to launch a business to run

00:11:21.620 --> 00:11:24.200
the startup? Gosh. Well, it depends on the startup.

00:11:24.360 --> 00:11:26.419
So I mean, what are you building? Right? So you

00:11:26.419 --> 00:11:29.720
think about Austin, Texas, and San Antonio, Texas

00:11:29.720 --> 00:11:32.679
is great for a lot of space tech. So as Long

00:11:32.679 --> 00:11:34.879
Beach, California, think about, you know, if

00:11:34.879 --> 00:11:37.379
you're going to be doing AI SaaS based things,

00:11:37.399 --> 00:11:39.559
like find your community, they're all over. And

00:11:39.559 --> 00:11:41.879
I actually just talked to a startup who is in

00:11:41.879 --> 00:11:43.940
Detroit, and there's a thriving startup community

00:11:43.940 --> 00:11:46.120
there focused on manufacturing and like all the

00:11:46.120 --> 00:11:47.620
things you might think, like, it just depends

00:11:47.620 --> 00:11:50.299
on where you are in the pockets of the states

00:11:50.299 --> 00:11:52.720
and, and just find your people because I will

00:11:52.720 --> 00:11:55.159
say like, while Zoom is fantastic. There is something

00:11:55.159 --> 00:11:57.659
to be said for occasionally meeting in person

00:11:57.659 --> 00:12:00.120
and talking to people. Yeah. No, I agree with

00:12:00.120 --> 00:12:03.580
that 100%. And, you know, what are the big no

00:12:03.580 --> 00:12:05.399
-no's for startups? What are those things you

00:12:05.399 --> 00:12:07.399
kind of know from the echo? Just don't do this

00:12:07.399 --> 00:12:10.090
because you're going to fail. Yeah, well, I would

00:12:10.090 --> 00:12:13.309
say hiring is really important. Keep your cap

00:12:13.309 --> 00:12:15.409
table clean. I mean, don't add like, you know,

00:12:15.429 --> 00:12:17.169
all of a sudden now you've got 12 people who

00:12:17.169 --> 00:12:18.990
have equity. And so if you do get an investor

00:12:18.990 --> 00:12:20.909
now, it's really messy to like move things around

00:12:20.909 --> 00:12:23.129
or delete chairs or like, it's a headache. So

00:12:23.129 --> 00:12:25.289
like, don't just like give out equity like candy,

00:12:25.570 --> 00:12:27.490
try and reserve it if you can. I know it's hard,

00:12:27.649 --> 00:12:29.590
but that's, that's something that I would say,

00:12:29.750 --> 00:12:32.350
because you're going to want that when you actually

00:12:32.350 --> 00:12:34.700
do get an investor or You know, you might want

00:12:34.700 --> 00:12:36.460
that as you grow, you know, just depends, but

00:12:36.460 --> 00:12:38.860
don't share that out as much as you can. And

00:12:38.860 --> 00:12:41.620
then I would say, so hiring and equity, and then

00:12:41.620 --> 00:12:44.419
I would say marketing. So I've got 20 years experience

00:12:44.419 --> 00:12:46.820
in marketing and AI is changing a lot of things.

00:12:47.139 --> 00:12:49.639
You do not need, and this is probably like one

00:12:49.639 --> 00:12:51.320
of those things where I'm going to be like, Ricardo,

00:12:51.480 --> 00:12:54.220
edit this out, but you do not need a fancy website.

00:12:54.620 --> 00:12:57.019
Okay. Like everybody's spending like 60 plus

00:12:57.019 --> 00:13:00.070
thousand dollars on these. websites and these

00:13:00.070 --> 00:13:02.830
rebrands. And that is just outrageous. Like,

00:13:02.830 --> 00:13:05.809
especially if you were B2B and there's no e -commerce

00:13:05.809 --> 00:13:08.090
element, you just need to have a nice, clean

00:13:08.090 --> 00:13:10.710
looking website that honestly, AI could probably

00:13:10.710 --> 00:13:13.850
build for you, you know, to some degree, right?

00:13:13.850 --> 00:13:15.929
Maybe with some strategies, some marketers help,

00:13:15.929 --> 00:13:18.309
but like, hey, it doesn't need to be a huge lift.

00:13:18.529 --> 00:13:21.309
You just need to not be sketchy. So like if you

00:13:21.309 --> 00:13:22.669
don't have a web presence, people are like, oh,

00:13:22.669 --> 00:13:24.710
are they real? But if it's like fancy with all

00:13:24.710 --> 00:13:26.049
the bells and whistles, it doesn't make a difference.

00:13:26.090 --> 00:13:28.309
You just need to tell your story cleanly. and

00:13:28.309 --> 00:13:29.870
be able to capture people's attention. That's

00:13:29.870 --> 00:13:31.850
it. And so if you're doing more than that and

00:13:31.850 --> 00:13:33.629
you're spending more on that, then that's not

00:13:33.629 --> 00:13:36.809
a good thing. And I say the third thing for startups

00:13:36.809 --> 00:13:39.490
is making sure that business development and

00:13:39.490 --> 00:13:41.289
networking is the number one thing that you're

00:13:41.289 --> 00:13:43.470
doing outside of product development. Because

00:13:43.470 --> 00:13:45.309
you don't want to... That's what fundraising

00:13:45.309 --> 00:13:47.490
is. It's networking. You're not just going to

00:13:47.490 --> 00:13:49.110
go to somebody cold and be like, hey, give me

00:13:49.110 --> 00:13:51.629
money. You want to build those relationships

00:13:51.629 --> 00:13:53.710
over the course of even six or nine months so

00:13:53.710 --> 00:13:56.269
that then when you do go to fundraise, you have

00:13:56.269 --> 00:13:58.669
warm friendlies who are like, hey, Yeah, I want

00:13:58.669 --> 00:13:59.950
to give you money. I've been watching your journey.

00:13:59.990 --> 00:14:02.610
This is awesome. And it's not hard. So I think

00:14:02.610 --> 00:14:04.590
that or customers, right? VCs or customers, it's

00:14:04.590 --> 00:14:06.330
the same thing. You're building that runway.

00:14:06.769 --> 00:14:08.809
And so I would say BizDev needs to be number

00:14:08.809 --> 00:14:10.909
one on your list. And that's hard for some engineers,

00:14:11.009 --> 00:14:13.250
right? We work with a lot of really technical

00:14:13.250 --> 00:14:15.230
folks. And so it's like putting yourself out

00:14:15.230 --> 00:14:17.750
there and having conversations is scary, but

00:14:17.750 --> 00:14:20.289
it gets easier. That was a long answer. I hope

00:14:20.289 --> 00:14:23.090
that was okay. I'm just running like, you mentioned

00:14:23.090 --> 00:14:24.950
a lot of networking and stuff like that. So what's

00:14:24.950 --> 00:14:27.590
the best way for a first time follower? to actually

00:14:27.590 --> 00:14:30.549
go out and raise some investment. Is there any

00:14:30.549 --> 00:14:34.509
magic tweak that you can do? I mean, to fundraise?

00:14:35.370 --> 00:14:38.289
I would say... First time you fundraise, you

00:14:38.289 --> 00:14:40.250
don't know much about the game. What's the best

00:14:40.250 --> 00:14:43.690
strategy? Yeah. Well, I would say focus on your

00:14:43.690 --> 00:14:47.570
personal brand. So focus on being an authority

00:14:47.570 --> 00:14:49.590
in your space, putting content out on LinkedIn,

00:14:50.309 --> 00:14:52.750
connecting to people on LinkedIn, and just starting

00:14:52.750 --> 00:14:54.730
to have those conversations. I would say that's

00:14:54.730 --> 00:14:56.149
first and foremost, because what's the first

00:14:56.149 --> 00:14:58.669
thing? a VC is going to do. They're going to

00:14:58.669 --> 00:14:59.629
go and they're going to look at you. They're

00:14:59.629 --> 00:15:01.169
going to see what was this person because their

00:15:01.169 --> 00:15:03.450
greatest risk is the founder. It's their greatest

00:15:03.450 --> 00:15:04.909
investment and their greatest risk. They're not

00:15:04.909 --> 00:15:06.590
investing in the product. They're investing in

00:15:06.590 --> 00:15:09.590
you to make the product happen. Right. And so

00:15:09.590 --> 00:15:10.750
it's like they're going to go and check you out.

00:15:10.769 --> 00:15:13.450
So make sure that that is in a good place would

00:15:13.450 --> 00:15:15.970
be my number one piece of advice. And then the

00:15:15.970 --> 00:15:18.289
second the second one is join as many networking

00:15:18.289 --> 00:15:21.019
groups as you can. So you have an amazing summit

00:15:21.019 --> 00:15:23.779
coming up the startup summit, right? Go to things

00:15:23.779 --> 00:15:26.559
like that Go to things like that and meet people

00:15:26.559 --> 00:15:29.019
and talk to people and I will say it's not always

00:15:29.019 --> 00:15:31.059
the people on stage that you want to talk to

00:15:31.059 --> 00:15:33.500
Talk to the people in the back of the room, right?

00:15:33.559 --> 00:15:35.720
Like those are the people that the lurkers because

00:15:35.720 --> 00:15:37.799
that's actually usually the people that are like

00:15:37.799 --> 00:15:39.740
The VCs or the funders and they're like kind

00:15:39.740 --> 00:15:41.799
of in the back They're getting a drink like just

00:15:41.799 --> 00:15:44.000
be a person I guess and like have a conversation

00:15:44.000 --> 00:15:45.720
don't go up to them and kind of pitch slop them

00:15:45.720 --> 00:15:47.620
and be like hey I have this startup like have

00:15:47.620 --> 00:15:49.679
a conversation, you know, learn about them a

00:15:49.679 --> 00:15:51.360
little bit because then in the follow -up you

00:15:51.360 --> 00:15:52.960
can say, Hey, you know what, thanks for talking

00:15:52.960 --> 00:15:55.120
about, you know, your daughter's horseback riding

00:15:55.120 --> 00:15:56.799
lessons. I'm interested in doing blah, blah,

00:15:56.820 --> 00:15:58.580
blah. Like that's an example, but like you be

00:15:58.580 --> 00:16:01.080
a person first. And I think that's how you build

00:16:01.080 --> 00:16:03.700
relationships and network, but go to those events,

00:16:04.259 --> 00:16:06.019
go to those things, find people like yourself

00:16:06.019 --> 00:16:09.379
who are like a networker on steroids because

00:16:09.379 --> 00:16:11.960
you know everybody and like figure out how you

00:16:11.960 --> 00:16:14.509
can help them. Like, Hey, always bring a bottle

00:16:14.509 --> 00:16:16.289
of wine to the party, right? Like, how can I

00:16:16.289 --> 00:16:18.470
help you? Don't come with an ask. I think that

00:16:18.470 --> 00:16:21.250
would be what I would say. Interesting. And,

00:16:21.370 --> 00:16:24.970
you know, when you're, you know, in your own

00:16:24.970 --> 00:16:26.570
career and your own experience, when you have

00:16:26.570 --> 00:16:29.190
like really down moments, what made you push

00:16:29.190 --> 00:16:30.830
forward? Like, what would you say to yourself

00:16:30.830 --> 00:16:32.730
when you're having a really bad moment? Because

00:16:32.730 --> 00:16:34.309
I think a lot of startups kind of run into the

00:16:34.309 --> 00:16:36.289
synonyms quite often, which is where you think

00:16:36.289 --> 00:16:38.149
everything's going well, and then it's like,

00:16:38.149 --> 00:16:39.649
you know, like a roller coaster. You just have

00:16:39.649 --> 00:16:42.539
like a really Really crappy days. I actually

00:16:42.539 --> 00:16:44.220
had that last week. Like I had a really great

00:16:44.220 --> 00:16:46.179
day and then like a really bad like day. And

00:16:46.179 --> 00:16:48.320
it was just like one of my, one of my interviews

00:16:48.320 --> 00:16:50.860
one time said being a founder is like barbelling

00:16:50.860 --> 00:16:53.559
euphoria and depression. And you're like, depends

00:16:53.559 --> 00:16:57.159
on the day. Like, and it's so real. I don't know.

00:16:57.220 --> 00:16:59.139
I think for me personally, I think it depends

00:16:59.139 --> 00:17:00.899
on every person. But for me, when I have really

00:17:00.899 --> 00:17:03.100
hard days, like I just reconnect with why I'm

00:17:03.100 --> 00:17:06.180
doing it. And it's usually my kids or I go outside

00:17:06.180 --> 00:17:08.960
and I know touch grass is really like overstated,

00:17:09.099 --> 00:17:11.900
but like. Go do something like fun outside and

00:17:11.900 --> 00:17:13.539
get some sunshine because it really does make

00:17:13.539 --> 00:17:15.220
you feel better. Like I went outside and picked

00:17:15.220 --> 00:17:16.740
strawberries in our garden and I was like, Oh,

00:17:16.759 --> 00:17:18.759
I'm feeling pretty good. You know, and, and it

00:17:18.759 --> 00:17:20.380
just puts things in perspective. Like if you

00:17:20.380 --> 00:17:22.720
can get away from your screens, that helps too.

00:17:22.799 --> 00:17:25.400
I feel like I can be more creative when I'm not

00:17:25.400 --> 00:17:28.769
like in front of a camera or. talking to people

00:17:28.769 --> 00:17:30.210
all day, every day, like when you're actually

00:17:30.210 --> 00:17:32.049
just going out and being, it's like when some

00:17:32.049 --> 00:17:34.410
of the good ideas happen. So give yourself space

00:17:34.410 --> 00:17:36.609
for that because you might find solutions there.

00:17:36.829 --> 00:17:38.710
Yeah, very true. But I think it's hard. I've

00:17:38.710 --> 00:17:39.950
talked to a lot of entrepreneurs and they all

00:17:39.950 --> 00:17:41.730
say the same thing. Oh, yeah, I burned out in

00:17:41.730 --> 00:17:43.369
the first three months or the first six months

00:17:43.369 --> 00:17:45.109
and that was it. And I was super depressed and

00:17:45.109 --> 00:17:47.170
then I couldn't manage everything. And yeah,

00:17:47.170 --> 00:17:50.450
I get that a lot. And the more like the more

00:17:50.450 --> 00:17:52.609
experience they get and like people who have

00:17:52.609 --> 00:17:55.069
done that in the past so they exit multiple times,

00:17:55.269 --> 00:17:57.299
they always say the same thing. you know, take

00:17:57.299 --> 00:18:00.920
some time off, go for a run, do some exercise

00:18:00.920 --> 00:18:02.660
or whatever, just makes you feel so much better.

00:18:02.700 --> 00:18:04.980
But it's hard to balance it, isn't it? It is.

00:18:05.240 --> 00:18:06.579
Well, and that's why I think a lot of people

00:18:06.579 --> 00:18:08.900
pick funding as a kind of a stress relief, like,

00:18:08.940 --> 00:18:10.859
okay, we got funding, you know, now that'll solve

00:18:10.859 --> 00:18:13.039
everything. But actually, it's not. Sometimes

00:18:13.039 --> 00:18:14.900
that compounds it because now you have all this

00:18:14.900 --> 00:18:16.799
money you have to take care of, and you have

00:18:16.799 --> 00:18:18.259
to steward it well, and you have people who you

00:18:18.259 --> 00:18:20.420
have to answer to now, and you have potentially

00:18:20.420 --> 00:18:22.380
more hires with that money. So it's like actually

00:18:22.380 --> 00:18:25.630
like If the core of what you're doing isn't right,

00:18:25.849 --> 00:18:27.190
then money is actually going to make it worse.

00:18:27.289 --> 00:18:29.109
But everyone thinks if I can get to funding,

00:18:29.549 --> 00:18:31.930
I can take a break. It's like, oh gosh, I actually

00:18:31.930 --> 00:18:33.390
read this on LinkedIn. So I don't remember who

00:18:33.390 --> 00:18:35.750
this was, so I can't give them credit, but it's

00:18:35.750 --> 00:18:37.990
not from me. They said that getting funding is

00:18:37.990 --> 00:18:39.950
actually the starter's pistol. Like that's when

00:18:39.950 --> 00:18:41.829
the race starts. And I was like, I really liked

00:18:41.829 --> 00:18:52.740
that analogy because it's true. to manage your

00:18:52.740 --> 00:18:54.160
relationship with investors and you see like,

00:18:54.319 --> 00:18:56.019
okay, I'm no CEO, I need to manage everything.

00:18:56.240 --> 00:18:58.039
It gets pretty crazy pretty quickly, I guess.

00:18:58.519 --> 00:19:00.559
Well, yes, and delegating and you want to do

00:19:00.559 --> 00:19:02.099
everything yourself, it's your baby, but it's

00:19:02.099 --> 00:19:04.460
like you need to trust your team and all that

00:19:04.460 --> 00:19:06.619
stuff. We've seen it on LinkedIn and people talk

00:19:06.619 --> 00:19:08.640
about it a lot, but it's really hard to do it

00:19:08.640 --> 00:19:11.200
in practice. Like, okay, I'm going to let that

00:19:11.200 --> 00:19:13.359
go, but kind of not. I'm still going to watch

00:19:13.359 --> 00:19:16.559
from over here and see how it's going. Yeah,

00:19:16.700 --> 00:19:19.000
delegating is incredibly hard. That is probably

00:19:19.000 --> 00:19:20.819
one of the hardest things you can do. I think

00:19:20.819 --> 00:19:23.160
so. Trust people enough so they can deliver what

00:19:23.160 --> 00:19:25.519
they need to deliver, but then give them a space

00:19:25.519 --> 00:19:27.880
when they do make mistakes to tell them, you

00:19:27.880 --> 00:19:30.000
know what, this is okay. You pushed forward,

00:19:30.140 --> 00:19:31.819
not in the right direction. We still pushed forward

00:19:31.819 --> 00:19:34.460
a little bit. So we're just going to do a little

00:19:34.460 --> 00:19:38.460
course correction. Yeah, absolutely. Molly, what's

00:19:38.460 --> 00:19:40.599
the best book you've read on entrepreneurship?

00:19:41.099 --> 00:19:43.680
The best book? Or the one you always recommend

00:19:43.680 --> 00:19:47.089
to people? Oh gosh. You know, I don't know that

00:19:47.089 --> 00:19:49.769
I have one off the top that's like really a standout.

00:19:49.789 --> 00:19:52.269
I have a bunch I want to read. And I think the

00:19:52.269 --> 00:19:54.170
one on my list that I'm really most excited to

00:19:54.170 --> 00:19:57.430
read would be Nikola Tesla's biography, autobiography.

00:19:57.710 --> 00:19:59.089
That one's really interesting. It's a collection

00:19:59.089 --> 00:20:01.130
of all of his letters and like how he invented

00:20:01.130 --> 00:20:02.930
and what that looks like. I'm, I'm always really

00:20:02.930 --> 00:20:05.069
interested in like the creative processes that

00:20:05.069 --> 00:20:07.990
other people have, like to get to places. And

00:20:07.990 --> 00:20:10.970
so that'd probably be, I think some of the, some

00:20:10.970 --> 00:20:13.390
of the things that, that Outside of business

00:20:13.390 --> 00:20:14.930
books like okay, I'm reading I feel like I'm

00:20:14.930 --> 00:20:17.049
in school, which they're very valuable But sometimes

00:20:17.049 --> 00:20:20.430
I think the other kind of inputs of expression

00:20:20.430 --> 00:20:22.390
are really interesting to to grow from a business

00:20:22.390 --> 00:20:24.630
perspective So thinking about like other people's

00:20:24.630 --> 00:20:27.450
journeys thinking about podcasts that you really

00:20:27.450 --> 00:20:29.470
like to listen to maybe this one But just like,

00:20:29.589 --> 00:20:31.289
you know different things like that. I think

00:20:31.289 --> 00:20:34.730
is are also like really impactful. So Just depends

00:20:34.730 --> 00:20:43.630
different mediums I know you'll be a guest on

00:20:43.630 --> 00:20:45.230
it too. So it's good. So it's like kind of a

00:20:45.230 --> 00:20:47.990
cross podcasting, but no, it's for founders.

00:20:48.549 --> 00:20:50.930
So it's called MaxQ. Again, if you're in the

00:20:50.930 --> 00:20:52.789
aerospace industry, you know, MaxQ is the point

00:20:52.789 --> 00:20:55.430
at which our rocket is safely into orbit. So

00:20:55.430 --> 00:20:57.750
the idea was like, Hey, get your startup safely

00:20:57.750 --> 00:21:00.450
into orbit. So kind of cheesy, but it's the name

00:21:00.450 --> 00:21:02.730
and it's stuck. So we can't change it now. So,

00:21:02.869 --> 00:21:06.220
but the MaxQ. is for founders and it's about

00:21:06.220 --> 00:21:08.160
their journeys, their failures and successes.

00:21:08.680 --> 00:21:10.599
And the whole intention is really just to connect

00:21:10.599 --> 00:21:13.160
other founders with each other. Because, like

00:21:13.160 --> 00:21:15.519
you said, it can be very lonely. And how do you

00:21:15.519 --> 00:21:17.960
network? How do I get started? And so providing

00:21:17.960 --> 00:21:20.519
them with a place to just make it easy to connect

00:21:20.519 --> 00:21:22.660
with one another is kind of what we're about.

00:21:23.000 --> 00:21:25.759
In managing, you must be a lot of very, very

00:21:25.759 --> 00:21:28.559
interesting people. Because people building stuff

00:21:28.559 --> 00:21:30.960
in the aerospace industry overall, they need

00:21:30.960 --> 00:21:33.400
to be very ambitious, very crazy. But at the

00:21:33.400 --> 00:21:34.880
same time, very successful in delivering what

00:21:34.880 --> 00:21:36.920
they promise. I mean, yes, there are a lot of

00:21:36.920 --> 00:21:39.279
folks. And it's not just aerospace either. It's

00:21:39.279 --> 00:21:42.359
some really cool things in medtech and in additive

00:21:42.359 --> 00:21:45.140
materials and manufacturing. And there's so much

00:21:45.140 --> 00:21:47.559
going on, you know, I will say in the space industry

00:21:47.559 --> 00:21:50.180
right now and the advanced air mobility space.

00:21:50.180 --> 00:21:53.400
So like the flying cars and taxis and I mean,

00:21:53.480 --> 00:21:55.619
just really cool. It's fun to see people. I think

00:21:55.619 --> 00:21:58.200
the thing that inspires me the most is that every

00:21:58.200 --> 00:22:00.660
founder that I talk to in this space has like

00:22:00.660 --> 00:22:03.809
this really cool hope, this hope in humanity,

00:22:03.950 --> 00:22:06.250
this hope in the future. And it's kind of contagious,

00:22:06.269 --> 00:22:07.869
because you're like, okay, like, when you're

00:22:07.869 --> 00:22:09.170
building something like that, you're building

00:22:09.170 --> 00:22:11.529
for the long term. So like, we all believe in

00:22:11.529 --> 00:22:14.089
this vision of what humanity can look like in

00:22:14.089 --> 00:22:16.049
seven to 10 years, like, and we're on board for

00:22:16.049 --> 00:22:17.690
that, we're building for that in like a positive

00:22:17.690 --> 00:22:20.170
way, which I think is the thing I like the most

00:22:20.170 --> 00:22:22.589
is it's like we can hope in something, have a

00:22:22.589 --> 00:22:25.569
dream, a kind of a shared dream. It's good, though,

00:22:25.750 --> 00:22:27.430
I think when you talk to people like that, there's

00:22:27.430 --> 00:22:30.210
a dream, but also in order for the future to

00:22:30.210 --> 00:22:31.869
happen you need to dream about the future first

00:22:31.869 --> 00:22:33.269
right because otherwise it's not gonna happen

00:22:33.269 --> 00:22:35.529
so if you dream about something the likelihood

00:22:35.529 --> 00:22:37.150
of it happening is obviously a little higher

00:22:37.150 --> 00:22:39.250
especially when you start building towards it

00:22:39.250 --> 00:22:41.829
yes i'm just thinking like elon musk obviously

00:22:41.829 --> 00:22:44.809
a lot of bad press recently but a couple years

00:22:44.809 --> 00:22:47.250
ago when he went to NASA say hey how expensive

00:22:47.250 --> 00:22:49.309
is it to actually build a rocket and it's super

00:22:49.309 --> 00:22:51.869
costly he decided to break it down the process

00:22:51.869 --> 00:22:53.789
and say you know what i can actually do it for

00:22:53.789 --> 00:22:56.410
a lot cheaper and the reason why we have so much

00:22:56.569 --> 00:22:58.470
more satellites and so much more happening in

00:22:58.470 --> 00:23:00.390
space right now is because he just worked on

00:23:00.390 --> 00:23:02.589
the process, right? So maybe a lot more cost

00:23:02.589 --> 00:23:05.720
-effective. Yes, absolutely. Well, and Elon Musk,

00:23:05.839 --> 00:23:06.759
you know, it's one of those things where it's

00:23:06.759 --> 00:23:09.119
like, there's brilliant people, regardless of

00:23:09.119 --> 00:23:11.140
politics on either side of the aisle. And so

00:23:11.140 --> 00:23:13.779
it's like, how do you put that to the side and

00:23:13.779 --> 00:23:15.680
look at the brilliance and kind of take those

00:23:15.680 --> 00:23:17.180
pieces out? Because I think that's important

00:23:17.180 --> 00:23:19.599
for every side, you know, because I like how

00:23:19.599 --> 00:23:21.000
you said that, like you had some bad press, we

00:23:21.000 --> 00:23:22.339
only had a couple rough years, but it's like,

00:23:22.460 --> 00:23:24.960
how do we pull out the good things and like really

00:23:24.960 --> 00:23:26.259
talk about those and look at those because I

00:23:26.259 --> 00:23:29.019
think that's important. So to your point. I mean,

00:23:29.119 --> 00:23:30.740
and I love the fact that he actually put a car

00:23:30.740 --> 00:23:33.819
in space. Yeah. It's just going around. I mean,

00:23:33.819 --> 00:23:36.279
he's brilliant. Can you imagine some aliens like

00:23:36.279 --> 00:23:38.519
they find our civilization like, oh, why is there

00:23:38.519 --> 00:23:40.720
a car in space? Well, did you ever watch the

00:23:40.720 --> 00:23:43.679
Jetsons? Did you ever watch the Jetsons? Like

00:23:43.679 --> 00:23:45.400
that cartoon, okay, I might be dating myself.

00:23:45.400 --> 00:23:47.140
It was very millennial thing to do, but like,

00:23:47.160 --> 00:23:49.440
you know, the flying cars. And so I like always

00:23:49.440 --> 00:23:50.779
envisioned that that's what we would have by

00:23:50.779 --> 00:23:52.799
now. And so the fact that we don't, I'm kind

00:23:52.799 --> 00:23:56.339
of like, okay, like it's 2025. Where are the

00:23:56.339 --> 00:23:59.240
Jetsons? I was reading, I was watching a podcast

00:23:59.240 --> 00:24:02.119
today. And apparently the issue is you have another,

00:24:02.119 --> 00:24:05.099
another axle to focus on. So obviously, you know,

00:24:05.119 --> 00:24:07.960
I'm just driving back and forth. Obviously there's

00:24:07.960 --> 00:24:10.019
also a vertical one and that's where it actually

00:24:10.019 --> 00:24:12.970
becomes really really complex very quickly. Yes.

00:24:14.289 --> 00:24:17.569
Yes. Yeah. And then you could also go to the

00:24:17.569 --> 00:24:19.829
side. So adding another axis to the equation

00:24:19.829 --> 00:24:22.250
just makes it a lot more complex. If you think

00:24:22.250 --> 00:24:24.509
about aviation, you actually still follow kind

00:24:24.509 --> 00:24:27.809
of high rows in the sky, like everyone doing

00:24:27.809 --> 00:24:28.990
the same thing. I don't know. I don't think it's

00:24:28.990 --> 00:24:30.910
going to work that well. I hope it will, but

00:24:30.910 --> 00:24:32.859
I don't know. I mean, we're going to find out.

00:24:32.960 --> 00:24:34.460
I think there's a lot of really smart people

00:24:34.460 --> 00:24:36.319
who are talking about this stuff. And there's,

00:24:36.319 --> 00:24:38.019
there's a lot of really cool things that are

00:24:38.019 --> 00:24:40.299
being built. So I'm excited. Like I said, that's

00:24:40.299 --> 00:24:41.740
why I like this industry, because it's like,

00:24:41.759 --> 00:24:44.740
there's a hopefulness about it, which is refreshing.

00:24:44.839 --> 00:24:46.920
Cause I think with AI stuff, which while it's

00:24:46.920 --> 00:24:48.839
very exciting and there's a lot of cool AI things,

00:24:49.160 --> 00:24:52.339
there's kind of like some anxiety around AI and

00:24:52.339 --> 00:24:54.680
like, is it taking jobs? Is it too scary? Is

00:24:54.680 --> 00:24:56.660
it turning into the Terminator? So it's like,

00:24:56.660 --> 00:24:58.319
you know, there's kind of like that, like level

00:24:58.319 --> 00:25:00.220
of doom and gloom that's layered on top of some

00:25:00.220 --> 00:25:03.259
of that, which is. You know, not as hopeful.

00:25:04.019 --> 00:25:07.420
Yeah, I don't think AI is that bad. It is. It's

00:25:07.420 --> 00:25:09.500
going to be what we make it. It's the same thing

00:25:09.500 --> 00:25:13.059
for manufacturing to the industrial age. There

00:25:13.059 --> 00:25:14.680
were a lot of people who lost the ability to

00:25:14.680 --> 00:25:16.759
do jobs and everything started being made in

00:25:16.759 --> 00:25:19.259
factories. But at the same time, our society

00:25:19.259 --> 00:25:21.519
evolved. We started making a lot more stuff and

00:25:21.519 --> 00:25:24.140
actually advanced as a civilization. It's going

00:25:24.140 --> 00:25:25.900
to be the same thing with AI. We're going to

00:25:25.900 --> 00:25:27.960
replace all the really tiny, small jobs that...

00:25:28.009 --> 00:25:30.730
Anyone can do with AI and then we can focus on

00:25:30.730 --> 00:25:35.349
the more complex things Yeah, no, I agree. I

00:25:35.349 --> 00:25:37.430
just mean that there's so much there's a lot

00:25:37.430 --> 00:25:39.690
of anxiety about it, right? I think people are

00:25:39.690 --> 00:25:41.369
feeling that and so because there needs to be

00:25:41.369 --> 00:25:43.589
more education and like but it's going so fast

00:25:43.589 --> 00:25:45.569
How do you educate? I mean, it's like education

00:25:45.569 --> 00:25:48.309
is outdated by the time, you know You you go

00:25:48.309 --> 00:25:49.569
to talk about it because it's like something

00:25:49.569 --> 00:25:51.289
new is happening in AI now there's clones and

00:25:51.289 --> 00:25:54.410
those clones can get paid and like What's happening?

00:25:54.910 --> 00:25:56.490
I think that's actually that probably the next

00:25:56.490 --> 00:25:58.880
step which is At what time do we decide that

00:25:58.880 --> 00:26:00.900
we actually need to pay for clones, AI clones,

00:26:01.059 --> 00:26:02.779
when they're doing all the jobs for us? Do you

00:26:02.779 --> 00:26:05.019
just buy them once and then that's it? Or do

00:26:05.019 --> 00:26:07.400
we pay them a monthly wage? Well, thank you for

00:26:07.400 --> 00:26:09.660
cleaning my house, your AI clone. That's actually

00:26:09.660 --> 00:26:12.019
what... I mean, that's the thing. Can they clean

00:26:12.019 --> 00:26:13.720
a house? Can they do laundry? Because I need

00:26:13.720 --> 00:26:15.539
that in my life. I would pay for that right now.

00:26:15.579 --> 00:26:17.900
So it's like, how do we do that? That would be

00:26:17.900 --> 00:26:20.039
awesome. I think there's a couple of Japanese

00:26:20.039 --> 00:26:21.900
companies that are doing that, but if that happens,

00:26:22.019 --> 00:26:27.099
I'll be very happy. Cool. Yes, the jobs that

00:26:27.099 --> 00:26:29.859
I don't want to do, that would be perfect. Molly,

00:26:30.079 --> 00:26:32.660
as we're nearing the end of the podcast, people

00:26:32.660 --> 00:26:34.039
want to reach out to you. What's the best way

00:26:34.039 --> 00:26:36.019
for you to reach out? Oh, sure. LinkedIn. I mean,

00:26:36.019 --> 00:26:39.259
I'm probably on LinkedIn more than anything else.

00:26:39.420 --> 00:26:43.000
Email is okay too. It's molly at spring -forge

00:26:43.000 --> 00:26:45.920
.com, but I'll always connect on LinkedIn. I

00:26:45.920 --> 00:26:48.480
love to connect to people and hear their stories.

00:26:48.640 --> 00:26:52.240
And so that's a great way to reach out. Molly,

00:26:52.299 --> 00:26:54.839
thanks so much for that. Yes, thank you. It was

00:26:54.839 --> 00:26:56.619
a pleasure. This is a great podcast. I'm excited.

00:26:56.619 --> 00:26:58.420
I'm excited for all your listeners. Thank you.

00:26:58.480 --> 00:27:02.880
Thank you. All right. The podcast is sponsored

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