WEBVTT 00:00:00.000 --> 00:00:02.859 Welcome to the Innovation Conversation, a podcast 00:00:02.859 --> 00:00:05.419 about innovators, both in business and real life. 00:00:05.879 --> 00:00:08.380 Hosted by myself, Ricardo Rescual and Harry McCona. 00:00:08.480 --> 00:00:11.699 This podcast is also sponsored by ODEV Tech. 00:00:12.439 --> 00:00:14.640 ODEV Tech is your premier software development 00:00:14.640 --> 00:00:18.019 partner. Make sure you check them out at odev 00:00:18.019 --> 00:00:22.399 .tech. The podcast is also sponsored by Notion 00:00:22.399 --> 00:00:25.359 .so. Notion is offering six months for free for 00:00:25.359 --> 00:00:27.839 new users. Make sure you check out our website, 00:00:28.039 --> 00:00:30.500 thestoreofevents .co .uk to read in the software. 00:00:30.780 --> 00:00:33.679 Hi, and welcome to another episode of the Innovation 00:00:33.679 --> 00:00:36.280 Conversation. Today, we are joined by Oli Johnson. 00:00:36.460 --> 00:00:39.320 Oli, welcome to the podcast. Hey, Ricardo. Thank 00:00:39.320 --> 00:00:41.119 you very much. Pleasure to be with you. Oli, 00:00:41.119 --> 00:00:42.640 would you like to introduce yourself to the audience, 00:00:42.679 --> 00:00:45.619 please? Yes, I'll give a brief intro and a bit 00:00:45.619 --> 00:00:50.140 of background. So I'm Oli Johnson, and I'm a 00:00:50.140 --> 00:00:52.960 three -time startup founder. I live in Ibiza. 00:00:53.200 --> 00:00:55.939 And I'm actually from London. I spent about 20 00:00:55.939 --> 00:00:59.060 years working in the city in financial services. 00:00:59.479 --> 00:01:01.439 And yeah, I've had a couple of different ventures 00:01:01.439 --> 00:01:04.900 over the year. I'm currently focused on a health 00:01:04.900 --> 00:01:07.780 tech startup working in the field of human resilience. 00:01:08.319 --> 00:01:11.500 Interesting. So tell us all about both that journey, 00:01:11.560 --> 00:01:13.939 but also the latest thing you're doing, Prescribe 00:01:13.939 --> 00:01:16.819 AI, Prescribe Life AI, right? Yeah, prescribed 00:01:16.819 --> 00:01:20.180 life AI. And yeah, I mean, one one very much 00:01:20.180 --> 00:01:22.000 leads directly into the other. So I can give 00:01:22.000 --> 00:01:24.500 a bit of background and a bit of narrative. So 00:01:24.500 --> 00:01:26.640 as I said, I worked in the city and financial 00:01:26.640 --> 00:01:29.659 services, mainly investment banking, always within 00:01:29.659 --> 00:01:33.200 technology. Majority of that time was focused 00:01:33.200 --> 00:01:36.560 on cyber security. So it's interesting, right? 00:01:36.920 --> 00:01:38.859 Obviously, you know, lots of high pressure working 00:01:38.859 --> 00:01:41.299 in those sort of top tier investment banks. I 00:01:41.299 --> 00:01:42.840 spent about three years at the Bank of England 00:01:42.840 --> 00:01:46.480 as well during the Brexit negotiations too. So 00:01:46.480 --> 00:01:48.980 it was quite a lively time. Yeah, it was an interesting, 00:01:48.980 --> 00:01:51.299 interesting place to be. But towards the latter 00:01:51.299 --> 00:01:55.879 end, my major venture, I co -founded a cyber 00:01:55.879 --> 00:01:59.219 security tech business in London, focused on 00:01:59.219 --> 00:02:02.299 that financial services market. And yeah, I guess 00:02:02.299 --> 00:02:05.280 to say, you know, on paper, looking at it, you 00:02:05.280 --> 00:02:08.120 know, standing back, it was kind of pretty much 00:02:08.120 --> 00:02:10.180 everything that I wanted. We had a high growth, 00:02:10.280 --> 00:02:13.900 fast business. We grew the team to about 30 people. 00:02:13.939 --> 00:02:17.000 We had some excellent financial service clients. 00:02:17.819 --> 00:02:20.599 And yeah, it was good growth and it was rewarding 00:02:20.599 --> 00:02:24.520 in many, many ways. But my era and it's one that 00:02:24.520 --> 00:02:27.360 I've subsequently found out is very common in 00:02:27.360 --> 00:02:30.620 the founder world. I had the classic approach 00:02:30.620 --> 00:02:33.500 of a founder of being myopically focused on that 00:02:33.500 --> 00:02:36.759 business growth. And that manifested as all of 00:02:36.759 --> 00:02:40.530 the good support systems I had in my life around 00:02:40.530 --> 00:02:43.469 health and wellbeing, you know, time with family 00:02:43.469 --> 00:02:45.889 and friends, time away from work, everything 00:02:45.889 --> 00:02:48.789 kind of got stripped away and laser focused just 00:02:48.789 --> 00:02:50.969 on this five year journey that we had to build 00:02:50.969 --> 00:02:54.009 and build a sellable company basically. That 00:02:54.009 --> 00:02:57.569 led to major burnout for me, had a significant 00:02:57.569 --> 00:03:00.509 health impact. So although, you know, on paper, 00:03:00.550 --> 00:03:02.229 everything was good and you know, there was an 00:03:02.229 --> 00:03:05.530 exit and you know, great, it left me in a really 00:03:05.530 --> 00:03:09.000 poor physical and mental states. And I say, you 00:03:09.000 --> 00:03:11.520 know, the sort of the nadir of that process, 00:03:11.699 --> 00:03:14.520 I very clearly remember one particular time when 00:03:14.520 --> 00:03:16.780 I've been traveling for work and I was flying 00:03:16.780 --> 00:03:19.340 back to London for some meetings, client meetings, 00:03:19.599 --> 00:03:23.189 team meetings, and Yeah, just to be totally honest 00:03:23.189 --> 00:03:25.750 here I was on that plane and I felt so burnt 00:03:25.750 --> 00:03:28.270 out and so beaten down by the whole thing that 00:03:28.270 --> 00:03:30.550 Even though you know paper everything was great. 00:03:30.689 --> 00:03:32.810 I I got to a point where I was like God if this 00:03:32.810 --> 00:03:34.509 You know if this plane crashed, I wouldn't care. 00:03:34.530 --> 00:03:37.370 I mean, that's honestly okay And you know a young 00:03:37.370 --> 00:03:41.129 family, you know again great life But I was so 00:03:41.129 --> 00:03:43.629 overwhelmed and felt so burnt out that I just 00:03:43.629 --> 00:03:46.659 I was completely depleted And it was a real wake 00:03:46.659 --> 00:03:49.020 up call for me of, wow, this is not going in 00:03:49.020 --> 00:03:51.259 the right direction at all. And it's just an 00:03:51.259 --> 00:03:54.219 interesting dichotomy where you've achieved what 00:03:54.219 --> 00:03:56.199 you set out to achieve, but actually it brings 00:03:56.199 --> 00:03:59.340 no real happiness or joy or contentment. And 00:03:59.340 --> 00:04:01.419 yeah, it was a painful process. But it's kind 00:04:01.419 --> 00:04:03.439 of, it's a story of every entrepreneur, which 00:04:03.439 --> 00:04:05.520 is you find a problem and trying to fix it. Now 00:04:05.520 --> 00:04:07.259 you found a problem before and you were very 00:04:07.259 --> 00:04:09.960 successful at fixing it. And now the other problem 00:04:09.960 --> 00:04:11.979 starts knocking on your door, which is the lifestyle 00:04:11.979 --> 00:04:13.580 you're doing and the way you're approaching life. 00:04:13.819 --> 00:04:16.180 So now you have a problem to fix. And then how 00:04:16.180 --> 00:04:17.959 do you go from, I have massive problem, I need 00:04:17.959 --> 00:04:19.980 to fix this to actually launching a company to 00:04:19.980 --> 00:04:21.540 address that problem and actually fix that problem. 00:04:21.819 --> 00:04:24.899 Yeah, sure. So, I mean, after I exited that business, 00:04:25.379 --> 00:04:27.560 I took some time. I really needed recovery time. 00:04:28.100 --> 00:04:30.899 So, you know, it sounds like a bit of a cliche 00:04:30.899 --> 00:04:33.160 really, but I took my family away. We went to 00:04:33.160 --> 00:04:36.759 Thailand for six months and had a little villa, 00:04:36.759 --> 00:04:39.339 you know, in the jungle, doing Muay Thai every 00:04:39.339 --> 00:04:41.660 day and going to ice baths and meditating and 00:04:41.660 --> 00:04:43.740 all that good stuff, which is, yeah, slightly 00:04:43.740 --> 00:04:47.209 cliched, but it was very helpful for me. and 00:04:47.209 --> 00:04:49.810 enabled that reconnection and time with the family 00:04:49.810 --> 00:04:52.850 is very important. And in that time, I knew I 00:04:52.850 --> 00:04:56.529 wanted to come back and have another entrepreneurial 00:04:56.529 --> 00:05:01.449 chapter in my journey. And I got very interested 00:05:01.449 --> 00:05:03.810 in what happened to me personally and burnout 00:05:03.810 --> 00:05:07.149 particularly. And my wife is actually a medical 00:05:07.149 --> 00:05:10.329 doctor and a psychiatrist. So I got some interesting... 00:05:10.800 --> 00:05:13.939 background and feed in there as well. And I went, 00:05:14.060 --> 00:05:15.339 yeah, I just decided, all right, I'm going to 00:05:15.339 --> 00:05:17.360 come back and have a startup that has impact. 00:05:17.480 --> 00:05:19.480 And I want it to be in the health and wellbeing 00:05:19.480 --> 00:05:22.480 space. And that led us into various, various 00:05:22.480 --> 00:05:24.240 different approaches. And we started working 00:05:24.240 --> 00:05:26.459 with entrepreneurs. We built a little health 00:05:26.459 --> 00:05:28.980 and wellbeing team with doctors, you know, lifestyle 00:05:28.980 --> 00:05:31.920 medicine, various different modalities. And we 00:05:31.920 --> 00:05:35.279 were doing beta programs and testing with entrepreneurs. 00:05:35.420 --> 00:05:37.930 And we just learned a lot around that kind of 00:05:37.930 --> 00:05:41.029 approach to health and wellbeing, staying resilient 00:05:41.029 --> 00:05:45.089 and preventing burnouts. So that was that kind 00:05:45.089 --> 00:05:47.870 of foray into it. And then over the next year 00:05:47.870 --> 00:05:51.889 or so, what we really understood, there's a pretty 00:05:51.889 --> 00:05:54.970 big gap there where as a coach working with clients 00:05:54.970 --> 00:05:57.990 in executive coaching and that kind of entrepreneurial 00:05:57.990 --> 00:06:00.670 founder coaching, there's often a gap between 00:06:00.670 --> 00:06:04.089 how you're interacting with that client and having 00:06:04.379 --> 00:06:07.759 actual data, like detailed data to understand 00:06:07.759 --> 00:06:10.439 how that client is doing. And that's where we 00:06:10.439 --> 00:06:12.680 are coming together, bringing two things together 00:06:12.680 --> 00:06:15.319 in the marketplace. So health tech, along with 00:06:15.319 --> 00:06:17.540 coaching tech, and we're building this human 00:06:17.540 --> 00:06:19.759 resilience platform where we're taking really 00:06:19.759 --> 00:06:23.160 detailed health data and resilience data on an 00:06:23.160 --> 00:06:25.279 individual and giving those insights into the 00:06:25.279 --> 00:06:27.379 coaches to the coaches so they can help their 00:06:27.379 --> 00:06:31.649 clients in a better way. Interesting. So A culture 00:06:31.649 --> 00:06:33.829 is no longer just someone who listens to people, 00:06:33.889 --> 00:06:35.990 but they actually have insights on tons of data 00:06:35.990 --> 00:06:37.790 points that can actually help them. You know 00:06:37.790 --> 00:06:40.329 what? You need to exercise things like that, 00:06:40.329 --> 00:06:42.389 or you actually need to take better care of your 00:06:42.389 --> 00:06:44.410 diet. So you actually get that type of information. 00:06:45.110 --> 00:06:47.689 Yeah, exactly. Yeah. I mean, there's an interactive 00:06:47.689 --> 00:06:50.230 component with the individual where we're collecting 00:06:50.230 --> 00:06:52.970 that type of more anecdotal data and understanding 00:06:52.970 --> 00:06:55.430 someone's lifestyle. But we also have some very, 00:06:55.430 --> 00:06:57.649 very interesting cool technology where we're 00:06:57.649 --> 00:07:00.519 taking very accurate biomarker data from the 00:07:00.519 --> 00:07:02.839 individual, as well as DNA data. So we're looking 00:07:02.839 --> 00:07:04.959 at someone's genetic makeup, genetic profile, 00:07:05.100 --> 00:07:07.939 and looking at how their neurotransmitters are 00:07:07.939 --> 00:07:10.899 wired, for example, to deal with resilience and 00:07:10.899 --> 00:07:13.279 what they respond to in terms of things like 00:07:13.279 --> 00:07:15.910 neuro supplementation. So I'll give you an example 00:07:15.910 --> 00:07:18.329 of that. So I'm, you know, I'm quite prone to 00:07:18.329 --> 00:07:21.449 stress and anxiety myself and having done, you 00:07:21.449 --> 00:07:23.589 know, obviously we're working on this solution. 00:07:24.189 --> 00:07:26.449 So doing this DNA testing myself, there were 00:07:26.449 --> 00:07:28.689 certain neuro supplements that I found that would 00:07:28.689 --> 00:07:32.310 be very, very beneficial to me. And going through 00:07:32.310 --> 00:07:34.689 that process and then including those into my 00:07:34.689 --> 00:07:37.509 daily intake has had a huge, huge impact into 00:07:37.509 --> 00:07:40.970 how I'm sleeping, how I'm performing, how I'm 00:07:40.939 --> 00:07:43.079 just feeling on a day -to -day basis and that 00:07:43.079 --> 00:07:45.420 level of resilience is really leveling up. And 00:07:45.420 --> 00:07:47.759 these, you know, this information, it's all gathered 00:07:47.759 --> 00:07:50.259 from the data points you gather, right? So you 00:07:50.259 --> 00:07:52.639 can measure some, you can measure it or you can 00:07:52.639 --> 00:07:54.240 analyze someone's DNA and say, you know what? 00:07:54.379 --> 00:07:55.800 You actually need to take this supplement or 00:07:55.800 --> 00:07:57.699 that supplement to get you at the highest performing 00:07:57.699 --> 00:07:59.779 level. Which, to be honest, actually does make 00:07:59.779 --> 00:08:01.300 a lot of sense. You know, some people are more 00:08:01.300 --> 00:08:04.240 prone to having cramps, for example, until they 00:08:04.240 --> 00:08:06.300 start supplementing with magnesium. But until 00:08:06.300 --> 00:08:08.079 you get to that point, I actually need to take 00:08:08.079 --> 00:08:10.660 this. It's a big journey, isn't it? And the same, 00:08:10.759 --> 00:08:13.199 I guess, can be can be said for mental health, 00:08:13.319 --> 00:08:15.500 because like anxiety and stuff like that. Absolutely. 00:08:15.720 --> 00:08:18.319 Yeah, it's like we position it as it's almost 00:08:18.319 --> 00:08:19.779 like a shortcut. You could take lots of different 00:08:19.779 --> 00:08:22.240 supplements. You could try different components, 00:08:22.480 --> 00:08:24.800 combinations. But this is basically getting right 00:08:24.800 --> 00:08:27.040 to the source of it and understanding it at a 00:08:27.040 --> 00:08:30.040 very detailed level. It's a very powerful lifestyle 00:08:30.040 --> 00:08:32.320 intervention that we can bring in immediately. 00:08:33.039 --> 00:08:35.259 But that's one component, which is obviously 00:08:35.259 --> 00:08:38.940 a very interesting part of how we can help people. 00:08:39.279 --> 00:08:41.779 But the other technical component we have is 00:08:41.779 --> 00:08:45.059 a facial scanning capability whereby there's 00:08:45.059 --> 00:08:47.139 no hardware required. If you have a smartphone, 00:08:47.399 --> 00:08:50.190 then we're able to do this scan. And effectively, 00:08:50.330 --> 00:08:52.230 we're using that smartphone, and we're scanning 00:08:52.230 --> 00:08:55.090 the face in about 30 seconds. And with that facial 00:08:55.090 --> 00:08:57.590 scan, what we're actually doing is reading the 00:08:57.590 --> 00:09:00.549 blood flow as it pulsates beneath the skin. And 00:09:00.549 --> 00:09:02.789 from that pulsation... Any smartphone does that? 00:09:02.789 --> 00:09:04.629 Any smartphone, yeah. Any smartphone could be 00:09:04.629 --> 00:09:07.610 Android. Yeah, it could be iOS. Obviously, all 00:09:07.610 --> 00:09:09.700 smartphones have... decent cameras now anyway, 00:09:10.159 --> 00:09:12.379 and we have an AI component that augments the 00:09:12.379 --> 00:09:14.840 data. And effectively what's happening is when 00:09:14.840 --> 00:09:17.220 that blood is flowing beneath the skin, we can 00:09:17.220 --> 00:09:19.879 get key biomarker data from the individual, which 00:09:19.879 --> 00:09:22.419 is very interesting. It's also very, very accurate. 00:09:22.740 --> 00:09:24.600 Everything's clinically tested. There's many 00:09:24.600 --> 00:09:27.500 studies about it. So yeah, it's very interesting. 00:09:29.470 --> 00:09:31.090 Yeah, things like your heart rate variability, 00:09:31.470 --> 00:09:33.429 your breathing rates, your resting heart rate, 00:09:33.850 --> 00:09:35.830 cardiac stress, all of these things that can 00:09:35.830 --> 00:09:38.009 give real insights into how an individual is 00:09:38.009 --> 00:09:40.889 doing on a day by day basis. I can try this out. 00:09:41.090 --> 00:09:42.529 No, it's really worth it. Absolutely. We have 00:09:42.529 --> 00:09:45.610 a little MVP that's out so you can buy it. We've 00:09:45.610 --> 00:09:48.789 just completed our pre -seed funding round. So 00:09:48.789 --> 00:09:51.269 we've been raising for the past six months. So 00:09:51.269 --> 00:09:52.970 it's an exciting stage for us. We've got some 00:09:52.970 --> 00:09:55.450 really fantastic strategic advisors who are on 00:09:55.450 --> 00:09:57.389 board with us. And now we're in this build phase. 00:09:57.769 --> 00:09:59.710 But yeah, we do have a very early version of 00:09:59.710 --> 00:10:01.990 MVP, which you can try out. It's very cool. It's 00:10:01.990 --> 00:10:03.990 definitely worth having a look at. Wow. It's 00:10:03.990 --> 00:10:06.049 super impressive. So how do you combine this 00:10:06.049 --> 00:10:09.409 with the DNA testing? Well, it's basically we're 00:10:09.409 --> 00:10:12.250 enriching as much data as possible. So what we're 00:10:12.250 --> 00:10:13.990 effectively building is something we're calling 00:10:13.990 --> 00:10:16.990 a human resilience engine. And for us, it's about 00:10:16.990 --> 00:10:19.210 putting as much data as possible from the individual. 00:10:19.549 --> 00:10:21.889 So we have that DNA genetic profiling that we're 00:10:21.889 --> 00:10:24.090 doing. We have the daily check -ins that we're 00:10:24.090 --> 00:10:26.129 doing with the facial scans. And then we're having 00:10:26.129 --> 00:10:28.529 this interactive capability where effectively 00:10:28.529 --> 00:10:31.409 it's like an AI resilience coach in your pocket. 00:10:31.710 --> 00:10:33.590 So we're finding out from the individual how 00:10:33.590 --> 00:10:35.629 they're feeling, and then pulling all of this 00:10:35.629 --> 00:10:38.860 data together to give incredibly accurate and 00:10:38.860 --> 00:10:41.960 detailed and, you know, basically live information 00:10:41.960 --> 00:10:44.299 on how an individual is doing from a resilience 00:10:44.299 --> 00:10:47.639 perspective. This is like groundbreaking thing. 00:10:47.879 --> 00:10:49.620 I mean, it's absolutely impressive what you're 00:10:49.620 --> 00:10:52.259 doing. Because literally just yesterday I was 00:10:52.259 --> 00:10:54.639 messaging, we have this message group, WhatsApp 00:10:54.639 --> 00:10:56.899 group, and I was just messaging saying, I wish 00:10:56.899 --> 00:10:59.139 someone would just come up with this magic pill 00:10:59.139 --> 00:11:01.460 to deal with all the stress of the daily life 00:11:01.460 --> 00:11:04.299 of an entrepreneur, right? Of course, you know, 00:11:04.379 --> 00:11:06.120 people can go sideways. I think some people are 00:11:06.120 --> 00:11:08.639 saying, oh, are you suggesting we should start 00:11:08.639 --> 00:11:10.919 taking drugs? Like, no, that's literally the 00:11:10.919 --> 00:11:12.240 opposite of what I'm saying. I'm just saying 00:11:12.240 --> 00:11:14.419 I wish there was just the magic pill. And now 00:11:14.419 --> 00:11:15.919 you literally came up with this magic pill, right? 00:11:16.019 --> 00:11:19.220 It tracks your DNA. It tracks the way your blood 00:11:19.220 --> 00:11:21.220 flows. through your face and how stressed you 00:11:21.220 --> 00:11:23.419 are. And then on top of that also combines with, 00:11:23.419 --> 00:11:25.100 I guess, some type of questionnaire and daily 00:11:25.100 --> 00:11:27.139 check -in just to see how you're actually doing. 00:11:27.259 --> 00:11:29.700 I mean, that's really impressive. Yeah, we're 00:11:29.700 --> 00:11:31.919 using the best of AI, basically. I mean, what 00:11:31.919 --> 00:11:35.159 I say is in this sector, we're a preventative 00:11:35.159 --> 00:11:38.460 health technology, effectively. And in this area, 00:11:38.799 --> 00:11:41.299 since the introduction of AI, since AI has become 00:11:41.299 --> 00:11:44.090 commonly available, It's had a huge impact on 00:11:44.090 --> 00:11:46.370 this sector and it's enabled us to do some really 00:11:46.370 --> 00:11:48.809 fantastic, amazing things that a couple of years 00:11:48.809 --> 00:11:50.250 ago would have sounded like science fiction, 00:11:50.330 --> 00:11:52.110 but actually, you know, it's here right now and 00:11:52.110 --> 00:11:54.710 it's incredibly powerful. And just, you know, 00:11:55.070 --> 00:11:56.649 the backgrounds, the backdrops of what we're 00:11:56.649 --> 00:12:00.990 doing, the inflows in investment into. preventative 00:12:00.990 --> 00:12:02.809 health tech have been huge. I think there's over 00:12:02.809 --> 00:12:06.870 $700 billion invested within Europe in Q1 alone 00:12:06.870 --> 00:12:09.710 this year. That's sort of COVID level. So it's 00:12:09.710 --> 00:12:13.429 a record when money was very cheap. So it's record 00:12:13.429 --> 00:12:16.149 levels of inflow of capital. And I believe that 00:12:16.149 --> 00:12:18.850 reflects the fact that things are moving so fast 00:12:18.850 --> 00:12:21.350 and there's so much possibility now. And if you 00:12:21.350 --> 00:12:23.769 think of the value of that, one thing that I 00:12:23.769 --> 00:12:26.370 really discovered myself as a founder having 00:12:26.370 --> 00:12:30.379 burnt out, although on paper, things were really 00:12:30.379 --> 00:12:32.500 good and it was a good exit. It could have been 00:12:32.500 --> 00:12:35.139 much better if I'd had a preventative measure 00:12:35.139 --> 00:12:37.559 to protect my health and something that I've 00:12:37.559 --> 00:12:39.639 seen in many areas. And obviously I have that 00:12:39.639 --> 00:12:42.340 founder backdrop, but you know, it's true across 00:12:42.340 --> 00:12:44.700 so many industry sectors, you know, whether it's 00:12:44.700 --> 00:12:47.299 financial services or healthcare or education, 00:12:47.960 --> 00:12:50.879 there's a huge financial impact and burden through 00:12:50.879 --> 00:12:54.269 mental health issues and Burnout is a major component 00:12:54.269 --> 00:12:56.789 of that. It's a very big statistic. I do like 00:12:56.789 --> 00:12:59.870 to put it out there, but the World Health Organization 00:12:59.870 --> 00:13:03.289 and the World Economic Forum did a study in 2019. 00:13:03.690 --> 00:13:06.110 And it was the first time that burnout was really 00:13:06.110 --> 00:13:09.330 recorded as an official condition. And in that 00:13:09.330 --> 00:13:12.870 study, the impact to the global economy is a 00:13:12.870 --> 00:13:15.090 trillion dollars a year through mental ill health. 00:13:15.529 --> 00:13:18.129 And burnout makes up a major component of that. 00:13:18.409 --> 00:13:20.769 And particularly at the leadership level, the 00:13:20.769 --> 00:13:23.590 impact of companies, if you think of lost productivity, 00:13:24.029 --> 00:13:26.830 poor decision making, the cost when someone burns 00:13:26.830 --> 00:13:29.750 out, the time they have on the bench, and the 00:13:29.750 --> 00:13:32.570 lack of staff retention, costing on average 200 00:13:32.570 --> 00:13:35.789 % of someone's salary to rehire someone. And 00:13:35.789 --> 00:13:38.409 if you're looking at big C level salaries, that's 00:13:38.409 --> 00:13:41.649 a huge cost. So having preventative solutions 00:13:41.649 --> 00:13:43.870 to help people from preventing from burning out 00:13:43.870 --> 00:13:47.629 and upping their resilience has massive personal 00:13:47.629 --> 00:13:50.250 benefits, but also a direct monetary value as 00:13:50.250 --> 00:13:52.929 well. It's huge. And actually you can address 00:13:52.929 --> 00:13:55.769 some of the major causes of that, which is probably 00:13:55.769 --> 00:13:59.370 diabetes, heart disease, cancer. And what's the 00:13:59.370 --> 00:14:01.649 other one? And I think bone issues or something 00:14:01.649 --> 00:14:04.909 like that. And you can just, you can actually 00:14:04.909 --> 00:14:06.909 track someone's health way before they develop 00:14:06.909 --> 00:14:08.889 any of the symptoms. And obviously they're going 00:14:08.889 --> 00:14:11.090 to reflect in a way of a burnout, but you can 00:14:11.090 --> 00:14:13.269 just, yes, this is huge. This is absolutely huge 00:14:13.269 --> 00:14:16.809 and groundbreaking as well. It's really interesting. 00:14:16.950 --> 00:14:19.429 I've touched particularly on the biomarker data 00:14:19.429 --> 00:14:22.090 from the facial scanning, but actually, we have 00:14:22.090 --> 00:14:24.250 other risk indicators in there. So that's highly 00:14:24.250 --> 00:14:26.309 accurate information, which is up there with, 00:14:26.330 --> 00:14:28.549 we don't advertise ourselves as a medical device, 00:14:28.549 --> 00:14:31.549 but it's medical device grade. But we also have 00:14:31.549 --> 00:14:33.470 from the other data that we collect, looking 00:14:33.470 --> 00:14:35.750 at other components that we can get, we have 00:14:35.750 --> 00:14:38.490 these risk indicators into those other potential 00:14:38.490 --> 00:14:41.970 diseases like hypertension, heart disease, diabetes. 00:14:42.549 --> 00:14:44.669 So again, it's about having these early indicators 00:14:44.669 --> 00:14:46.929 where Really, you're looking to keep someone 00:14:46.929 --> 00:14:49.370 healthy and that really does look like the future 00:14:49.370 --> 00:14:52.070 of medicine. Now we have AI capability there. 00:14:52.450 --> 00:14:54.710 Things are changing rapidly and it's a really 00:14:54.710 --> 00:14:58.529 exciting space to be in. Is this like a one -place 00:14:58.529 --> 00:15:00.350 job where you just go in and buy everything you 00:15:00.350 --> 00:15:03.690 need? So if your app then figures out that I'm 00:15:03.690 --> 00:15:05.690 lacking on some type of nutrient or I actually 00:15:05.690 --> 00:15:07.929 need some supplements, you can then sell me those 00:15:07.929 --> 00:15:11.070 supplements on top? Yeah. So interestingly, so 00:15:11.070 --> 00:15:13.240 we... You know, we've got, as you imagine, we've 00:15:13.240 --> 00:15:15.620 got a strong scientific team internally as well. 00:15:15.720 --> 00:15:18.340 We've got a number of senior medical doctors, 00:15:18.500 --> 00:15:20.399 we've got a data scientist on board, you know, 00:15:20.539 --> 00:15:23.980 nutritionists. So the first phase of our, the 00:15:23.980 --> 00:15:25.580 first commercial build that we're bringing out 00:15:25.580 --> 00:15:29.139 will have a minor marketplace capability available, 00:15:29.360 --> 00:15:31.360 but that's something that we're looking to improve 00:15:31.360 --> 00:15:34.179 as we move forward. So what we want to do is, 00:15:34.179 --> 00:15:38.490 you know, sadly there is... a lot of poor quality 00:15:38.490 --> 00:15:40.250 supplementation out there. There's a lot of poor 00:15:40.250 --> 00:15:43.570 quality services. So we're looking to leverage 00:15:43.570 --> 00:15:46.149 the knowledge that we have in the team to bring 00:15:46.149 --> 00:15:48.850 the very best quality supplementation, neuro 00:15:48.850 --> 00:15:51.210 supplementation, and also some human services 00:15:51.210 --> 00:15:55.129 as well. So if things become acute for an individual 00:15:55.129 --> 00:15:57.809 and they need specific intervention and help, 00:15:58.090 --> 00:15:59.549 that's something we're looking to bring to the 00:15:59.549 --> 00:16:04.049 table as well. So our AI -powered coach will 00:16:04.049 --> 00:16:06.370 be helping the individual on a day -to -day basis. 00:16:06.600 --> 00:16:08.840 We're also working with executive coaches, so 00:16:08.840 --> 00:16:11.779 we have that sort of escalation pathway. But 00:16:11.779 --> 00:16:14.039 critically, the third pathway for escalation 00:16:14.039 --> 00:16:18.120 will be to expert help. So that could be a therapist, 00:16:18.240 --> 00:16:21.100 it could be a medical doctor, it could be a lifestyle 00:16:21.100 --> 00:16:23.799 doctor, it could be a psychiatrist even in more 00:16:23.799 --> 00:16:29.259 serious terms. But what we'll bring to that is 00:16:29.259 --> 00:16:31.460 the expertise, so the pre -vetting basically 00:16:31.460 --> 00:16:32.659 to make sure that you're getting the highest 00:16:32.659 --> 00:16:34.779 quality help rather than just doing it by yourself. 00:16:35.189 --> 00:16:37.409 And it's also, it's a new way of looking at the 00:16:37.409 --> 00:16:39.889 health because you don't just go to the doctor 00:16:39.889 --> 00:16:41.830 when the prevention, you know, when, when shit 00:16:41.830 --> 00:16:44.149 hits the fan, you actually go way before that 00:16:44.149 --> 00:16:45.970 saying, you know what? All my markers are completely 00:16:45.970 --> 00:16:47.509 off the charts. I'm dealing with a lot of stress 00:16:47.509 --> 00:16:49.490 right now. I'm trying to build this gigantic 00:16:49.490 --> 00:16:51.950 thing or just life's just getting me super stressed. 00:16:52.429 --> 00:16:54.470 I need to act right now to prevent any disease 00:16:54.470 --> 00:16:56.529 from even showing up in the first place. Right. 00:16:56.950 --> 00:16:59.690 This is huge. It's life changing. That's exactly 00:16:59.690 --> 00:17:02.000 right. I mean, that is the approach and Again, 00:17:02.120 --> 00:17:04.240 Ricardo, I'm building this out of experience 00:17:04.240 --> 00:17:06.339 as well. When I look back to think, well, what 00:17:06.339 --> 00:17:08.539 would have helped me in that scenario and how 00:17:08.539 --> 00:17:10.339 could things have been different? And during 00:17:10.339 --> 00:17:11.960 that time when I was building that business, 00:17:12.160 --> 00:17:14.680 I was seeing a therapist once a week, which was 00:17:14.680 --> 00:17:18.359 helpful. But in the maelstrom of so many calls 00:17:18.359 --> 00:17:20.480 and meetings and work, everything else got kind 00:17:20.480 --> 00:17:23.660 of lost. And I didn't have someone daily there 00:17:23.660 --> 00:17:27.059 helping me and giving me these insights. It certainly 00:17:27.059 --> 00:17:29.920 was affecting my mental health in a very serious 00:17:29.920 --> 00:17:32.019 way. It was disrupting my sleep. It was disrupting 00:17:32.019 --> 00:17:34.980 my diet, my exercise routine, my time with my 00:17:34.980 --> 00:17:37.900 family, and directly to my health as well. And 00:17:37.900 --> 00:17:41.980 things were deteriorating. And when I was looking 00:17:41.980 --> 00:17:44.480 at, well, how could I come back and help people 00:17:44.480 --> 00:17:47.480 in that situation? I'm building this around all 00:17:47.480 --> 00:17:49.579 of the things that I experienced. And what I 00:17:49.579 --> 00:17:52.259 found are commonly are common experiences with 00:17:52.259 --> 00:17:54.559 many people in those high pressure positions. 00:17:54.700 --> 00:17:55.880 You know, when you're under pressure from so 00:17:55.880 --> 00:17:58.500 many different sides, sadly, that's a part of 00:17:58.500 --> 00:18:00.579 life for many, many people these days. It just 00:18:00.579 --> 00:18:03.539 feels normal. Obviously, you know, with my startup 00:18:03.539 --> 00:18:05.500 founder hat on, I know what it's like when you're 00:18:05.500 --> 00:18:07.799 doing so many different things and so many competing 00:18:07.799 --> 00:18:10.720 demands. But as I said before, that's not to 00:18:10.720 --> 00:18:13.500 say in any way that people across many industries 00:18:13.500 --> 00:18:15.759 are experiencing the same thing. It's just sadly 00:18:15.759 --> 00:18:18.940 a fact of life. Yes, but it's it's I mean, I'm 00:18:18.940 --> 00:18:20.400 just thinking about the impact. This is gonna 00:18:20.400 --> 00:18:22.980 have it's huge It's literally life -changing 00:18:22.980 --> 00:18:25.019 for a lot of people because right now there's 00:18:25.019 --> 00:18:27.400 you know, people keep on saying Oh, you're pretty 00:18:27.400 --> 00:18:29.940 pretty diabetic or you so there's a lot of people 00:18:29.940 --> 00:18:32.299 that are pre -diabetic But they never really 00:18:32.299 --> 00:18:34.599 address the cause of why does that why is that? 00:18:34.740 --> 00:18:36.359 So is it just a matter of diet? Is this matter 00:18:36.359 --> 00:18:38.559 of like if exercise it's a combination of multiple 00:18:38.559 --> 00:18:41.119 things But I guess with your services and with 00:18:41.119 --> 00:18:42.799 the software building you can actually analyze 00:18:42.799 --> 00:18:44.640 and say, you know what? Maybe you should look 00:18:44.640 --> 00:18:47.029 at your DNA. There's a reason why you tend to 00:18:47.029 --> 00:18:48.930 eat certain things. You can probably supplement 00:18:48.930 --> 00:18:51.309 and don't feel the need for. You can also deal 00:18:51.309 --> 00:18:53.289 with your stress a lot better. You can also find 00:18:53.289 --> 00:18:55.569 therapists that actually help you manage all 00:18:55.569 --> 00:18:57.910 that stress that causes that. And here's the 00:18:57.910 --> 00:19:00.150 best trainer for you, for example, stuff like 00:19:00.150 --> 00:19:02.410 that. So it's actually preventative medicine 00:19:02.410 --> 00:19:05.170 in a way, but it's awesome the way you're incorporating 00:19:05.170 --> 00:19:07.750 AI with it. It's really, really inspiring and 00:19:07.750 --> 00:19:09.869 impressive. Thank you. Yeah, it's like I say, 00:19:09.910 --> 00:19:14.180 it's an exciting time to be in this field. Certainly, 00:19:14.380 --> 00:19:17.200 one of the exciting things for us is the scalability 00:19:17.200 --> 00:19:20.019 of the product. One thing we found when we were 00:19:20.019 --> 00:19:23.819 doing programs individually for founders and 00:19:23.819 --> 00:19:26.940 execs, the frustration from us is not being able 00:19:26.940 --> 00:19:29.539 to do that at scale. And not just from a revenue 00:19:29.539 --> 00:19:31.700 perspective, but we want to have impact and we 00:19:31.700 --> 00:19:33.880 want to help as many people as we can. And what 00:19:33.880 --> 00:19:35.779 the solution gives us is a way to get out and 00:19:35.779 --> 00:19:38.460 help lots and lots of people in a highly scalable 00:19:38.460 --> 00:19:41.180 way. And also, working with coaches, the way 00:19:41.180 --> 00:19:44.519 we're approaching this is We are partnering with 00:19:44.519 --> 00:19:47.640 executive coaches, founder coaches and enabling 00:19:47.640 --> 00:19:50.220 them to use the platform and use the service 00:19:50.220 --> 00:19:52.259 for the clients that they're coaching. So it's 00:19:52.259 --> 00:19:54.079 a way for them to have a bigger impact as well, 00:19:54.160 --> 00:19:56.759 to help their clients on a deeper basis and to 00:19:56.759 --> 00:19:58.680 help more people without impacting their time. 00:19:59.019 --> 00:20:01.240 So again, it just amplifies that reach and yeah, 00:20:01.319 --> 00:20:02.900 we want to get out there and help as many people 00:20:02.900 --> 00:20:05.670 as possible. That's impressive. And how, how 00:20:05.670 --> 00:20:07.529 was the market response to this? I mean, you, 00:20:07.670 --> 00:20:09.109 you had, you know, I was your second time founder. 00:20:09.329 --> 00:20:11.109 So you've been around, you know, probably a lot 00:20:11.109 --> 00:20:13.390 of investors. What has been their response so 00:20:13.390 --> 00:20:15.690 far? It's been good. Yeah. It's been strong. 00:20:15.690 --> 00:20:18.190 And from an investment perspective, I mean, you 00:20:18.190 --> 00:20:20.250 know, let's just be completely frank here. It's 00:20:20.250 --> 00:20:22.690 not the easiest time to raise, particularly pre 00:20:22.690 --> 00:20:25.009 -seeds. It's challenging, but yeah, we had a 00:20:25.009 --> 00:20:27.230 good successful raise. We closed within the timeframe 00:20:27.230 --> 00:20:29.849 and we actually had oversubscription. So, and 00:20:29.849 --> 00:20:31.970 yeah, I think nicely from our raise, we had a 00:20:31.970 --> 00:20:35.690 lot of appetite and the early stage VCs that 00:20:35.690 --> 00:20:38.230 haven't come on board for the first round, there's 00:20:38.230 --> 00:20:40.390 been very strong appetite to come on as soon 00:20:40.390 --> 00:20:43.369 as basically we're revenue generating. So we're 00:20:43.369 --> 00:20:46.809 almost on paper about halfway through our next 00:20:46.809 --> 00:20:48.690 funding raise just with the people who are on 00:20:48.690 --> 00:20:52.009 the bench ready to go. So it's been, yeah, there's 00:20:52.009 --> 00:20:54.609 been strong investor appetite in a challenging 00:20:54.609 --> 00:20:57.730 environment, which has been really good. And 00:20:57.730 --> 00:21:00.710 then on the other side, looking at the client 00:21:00.710 --> 00:21:04.240 side generation, we've had really good reception 00:21:04.240 --> 00:21:07.420 and really strong resonation. I think, you know, 00:21:07.420 --> 00:21:09.720 it's interesting. There are very few people that 00:21:09.720 --> 00:21:11.299 you'll speak to in this space now, you know, 00:21:11.380 --> 00:21:15.460 around founders, execs, coaching, who don't recognize 00:21:15.460 --> 00:21:18.259 burnout and human resilience as a major pillar 00:21:18.259 --> 00:21:21.200 in success. Maybe you'll find one or two, but 00:21:21.200 --> 00:21:23.500 there are few and far between. And people really 00:21:23.500 --> 00:21:27.299 do understand that. having success without your 00:21:27.299 --> 00:21:29.200 health and well -being and resilience going with 00:21:29.200 --> 00:21:31.579 it. It's not really a thing. You might even achieve 00:21:31.579 --> 00:21:33.539 on paper what you thought you set out to achieve. 00:21:34.000 --> 00:21:36.220 But if you're feeling, frankly, dead inside and 00:21:36.220 --> 00:21:37.960 your mental health is deteriorating and your 00:21:37.960 --> 00:21:40.579 physical health as well, even if you have that 00:21:40.579 --> 00:21:42.680 paper success of the business or your revenue 00:21:42.680 --> 00:21:45.910 targets, it's pretty much meaningless. So, you 00:21:45.910 --> 00:21:48.769 know, that is such an important pillar. And it 00:21:48.769 --> 00:21:52.390 does support, you know, being resilient and functioning 00:21:52.390 --> 00:21:54.509 on an optimal level. There's no question about 00:21:54.509 --> 00:21:56.710 it that, you know, improves your decision making, 00:21:56.809 --> 00:21:59.250 improves your ability to manage a team, improves 00:21:59.250 --> 00:22:01.809 your ability to think strategically. And all 00:22:01.809 --> 00:22:04.210 of those things are absolutely vital if you're 00:22:04.210 --> 00:22:06.630 building a business or you're operating at sea 00:22:06.630 --> 00:22:08.549 level. Without that, then, you know, you're going 00:22:08.549 --> 00:22:12.009 to be in real trouble. So the reaction to the 00:22:12.009 --> 00:22:14.369 people we've spoken with have been very strong. 00:22:15.190 --> 00:22:17.710 And you know, frankly, certainly to the tech, 00:22:18.009 --> 00:22:19.789 you know, people are often surprised that that's 00:22:19.789 --> 00:22:22.230 even possible. Sometimes it's some skepticism. 00:22:22.529 --> 00:22:23.869 So obviously, we have, you know, we have the 00:22:23.869 --> 00:22:26.500 receipts, we can we can back it up. But yeah, 00:22:26.559 --> 00:22:29.019 the response has been fantastic. It's been very 00:22:29.019 --> 00:22:30.759 amazing. I was just thinking about that case 00:22:30.759 --> 00:22:33.000 of the astronauts who were kind of lost in space 00:22:33.000 --> 00:22:35.519 for months or something like that. Right. And 00:22:35.519 --> 00:22:36.980 when they came back, obviously there's things 00:22:36.980 --> 00:22:38.259 you cannot change when you go to space. So you 00:22:38.259 --> 00:22:40.519 come back, all your muscles are depleted. You 00:22:40.519 --> 00:22:42.420 don't have as much strength as you used to. And 00:22:42.420 --> 00:22:44.019 also your face looks horrible because you've 00:22:44.019 --> 00:22:46.299 been in space. So gravity does play a role. There's 00:22:46.299 --> 00:22:49.180 nothing you can do against it. However, NASA 00:22:49.180 --> 00:22:51.640 took such good care of these astronauts that 00:22:51.640 --> 00:22:52.980 when they came back, they were actually perfectly 00:22:52.980 --> 00:22:54.920 normal. of course they look a little bit older 00:22:54.920 --> 00:22:56.880 because that's just being space does that to 00:22:56.880 --> 00:22:59.119 you but they went through that experience and 00:22:59.119 --> 00:23:01.039 that just prolonged their stay in space and they 00:23:01.039 --> 00:23:02.799 came out perfectly normal i think it's the same 00:23:02.799 --> 00:23:04.700 thing when you the stuff you're building it's 00:23:04.700 --> 00:23:06.119 kind of the same thing which is you might go 00:23:06.119 --> 00:23:09.079 to some really rough unexpected periods but you 00:23:09.079 --> 00:23:11.400 will be able to come out out of that alive and 00:23:11.400 --> 00:23:14.400 well and still fully functional and and in control 00:23:14.400 --> 00:23:16.700 of all your capabilities which is quite impressive 00:23:16.700 --> 00:23:19.880 yeah i think the thing is i mean again from my 00:23:19.880 --> 00:23:23.599 experience recovering from burnout is a major 00:23:23.599 --> 00:23:26.180 ordeal and it can take months and it has such 00:23:26.180 --> 00:23:28.339 a big impact. And obviously the impact of the 00:23:28.339 --> 00:23:31.000 individual is huge, the impact of the business 00:23:31.000 --> 00:23:33.420 is massive, the impact of the people around you 00:23:33.420 --> 00:23:36.559 as well. So having that preventative approach, 00:23:36.859 --> 00:23:39.940 it saves so much trouble. By doing things on 00:23:39.940 --> 00:23:42.839 a day -to -day basis and being aware of how you're 00:23:42.839 --> 00:23:44.940 feeling inside, how you're feeling physically, 00:23:45.240 --> 00:23:47.160 and actually having the data to correspond with 00:23:47.160 --> 00:23:50.079 that to tell you, well, this is the reality of 00:23:50.079 --> 00:23:52.359 how you're actually coping. Being able to keep 00:23:52.359 --> 00:23:54.579 in front of that is so much more valuable than 00:23:54.579 --> 00:23:56.660 having to go through that burnout and, you know, 00:23:56.859 --> 00:23:58.940 feeling hopeless and feeling like, you know, 00:23:59.019 --> 00:24:00.640 everything that you've been working towards can 00:24:00.640 --> 00:24:02.400 feel like nothing after a while, you know, if 00:24:02.400 --> 00:24:05.460 you're in that mental space. So it's so much 00:24:05.460 --> 00:24:08.069 better. to have that proactive approach and take 00:24:08.069 --> 00:24:10.630 a bit of time out your day. You know, don't work 00:24:10.630 --> 00:24:13.549 14, 15, 16 hours every day. Not to say it's not, 00:24:13.690 --> 00:24:15.009 you know, there are times you have to work hard, 00:24:15.150 --> 00:24:18.190 right? You have to. But that is counterproductive 00:24:18.190 --> 00:24:20.509 over prolonged periods. You know, everybody is 00:24:20.509 --> 00:24:22.109 an entrepreneur or, you know, C level. There 00:24:22.109 --> 00:24:24.150 are times when you have to pull those kind of 00:24:24.150 --> 00:24:26.750 hours. But if you do that persistently and you 00:24:26.750 --> 00:24:28.529 don't take days off and you don't take downtime, 00:24:29.130 --> 00:24:30.750 that's when things really, you know, the wheels 00:24:30.750 --> 00:24:32.970 start to come off. And that's true, you know, 00:24:32.970 --> 00:24:35.279 I think for anybody. So what advice, because 00:24:35.279 --> 00:24:37.200 you have been around, what advice would you give 00:24:37.200 --> 00:24:39.759 to the young entrepreneur listening to this podcast? 00:24:40.440 --> 00:24:42.180 And, you know, they know a little bit about the 00:24:42.180 --> 00:24:44.559 stuff you've done and just starting out. So what 00:24:44.559 --> 00:24:46.619 advice would you give them? Hey, I mean, it's 00:24:46.619 --> 00:24:48.980 interesting because this is almost a controversial 00:24:48.980 --> 00:24:51.640 space to be to be talking about because there's 00:24:51.640 --> 00:24:53.740 very much particularly around I think the younger 00:24:53.740 --> 00:24:57.119 audience and maybe people and I found this from, 00:24:57.119 --> 00:24:59.640 you know, LinkedIn conversations and being in 00:24:59.640 --> 00:25:02.170 various founder communities where I've learned 00:25:02.170 --> 00:25:04.970 a lot. I think sometimes people in the younger 00:25:04.970 --> 00:25:07.730 generation, when they're more fresh to the project, 00:25:08.170 --> 00:25:10.109 there can be a mentality of not going to happen 00:25:10.109 --> 00:25:12.950 to me. And I put my hand up to having been guilty 00:25:12.950 --> 00:25:15.509 of that. I was so headstrong and passionate about 00:25:15.509 --> 00:25:16.970 what I wanted to build. And, you know, I had 00:25:16.970 --> 00:25:20.690 this grand plan of execution and I was so focused. 00:25:20.890 --> 00:25:23.650 And I think it's quite common to have that, oh, 00:25:23.650 --> 00:25:26.839 I'm fine. I'm going to be okay. My message would 00:25:26.839 --> 00:25:30.339 be take care of yourself and be proactive. Don't 00:25:30.339 --> 00:25:32.920 neglect things that keep you healthy and well. 00:25:33.119 --> 00:25:36.299 There are some real basics where if you aren't 00:25:36.299 --> 00:25:38.180 getting the sleep that you need, you are going 00:25:38.180 --> 00:25:40.559 to suffer. If you aren't exercising, you're going 00:25:40.559 --> 00:25:42.599 to suffer. If you're not having that internal 00:25:42.599 --> 00:25:45.839 awareness, things slip off really quickly. You 00:25:45.839 --> 00:25:47.839 need to keep on the front foot of your health. 00:25:48.480 --> 00:25:52.299 So I would encourage people not to ignore the 00:25:52.299 --> 00:25:55.220 signs. And I also think having a professional 00:25:55.220 --> 00:25:57.680 in your life is really helpful as well. You know, 00:25:57.680 --> 00:26:00.420 I'm a big believer in coaching. I'm a big believer 00:26:00.420 --> 00:26:03.200 in therapy. I'm a big believer in mentorship 00:26:03.200 --> 00:26:05.720 as well. It can be very, very powerful. You know, 00:26:05.819 --> 00:26:07.940 mentorship is a bit of a, I'd say a bit of an 00:26:07.940 --> 00:26:10.259 overlap. There's an intersection there. So having 00:26:10.259 --> 00:26:12.609 a mentor. from a business perspective can be 00:26:12.609 --> 00:26:16.250 fantastic for strategic thinking, decision making, 00:26:16.529 --> 00:26:18.769 team building. Effectively, it can be a shortcut 00:26:18.769 --> 00:26:21.529 to avoid those mistakes and get faster. You get 00:26:21.529 --> 00:26:24.029 to where you want to get to faster. And I think 00:26:24.029 --> 00:26:25.890 if you can have a mentor in your life who can 00:26:25.890 --> 00:26:28.690 also keep you on track from a health and well 00:26:28.690 --> 00:26:31.009 -being perspective, that's a powerful thing to 00:26:31.009 --> 00:26:33.769 introduce. What do you do now? When things go 00:26:33.769 --> 00:26:35.910 bad, what do you do now? Yeah, I take my own 00:26:35.910 --> 00:26:40.579 medicine, frankly. It's a good question because 00:26:40.579 --> 00:26:42.359 there has definitely been times with building 00:26:42.359 --> 00:26:44.819 this business where I've gone through the same 00:26:44.819 --> 00:26:47.240 things. I've started at five o 'clock in the 00:26:47.240 --> 00:26:49.039 morning and I finished at 10 o 'clock at night. 00:26:49.079 --> 00:26:51.900 I've done that more frequently than I should 00:26:51.900 --> 00:26:54.180 do and I don't feel good about doing that. But 00:26:54.180 --> 00:26:58.579 what I have now is I have the ability to spot 00:26:58.579 --> 00:27:02.180 that and know where that can lead and I put a 00:27:02.180 --> 00:27:05.279 cap on it. I make sure that I'm prioritizing 00:27:05.279 --> 00:27:07.759 the things that I need to do to keep myself to 00:27:07.759 --> 00:27:10.339 keep myself well. I'm also using our own technology, 00:27:10.339 --> 00:27:12.700 which is helpful. You know, I have a have a coach. 00:27:12.700 --> 00:27:14.980 I'm part of a group where we have accountability, 00:27:14.980 --> 00:27:18.259 which really helps. So, yeah, I'm just like the 00:27:18.259 --> 00:27:21.359 health and well -being practices, the neuro supplementation, 00:27:21.579 --> 00:27:25.200 the focus on sleep quality and various kind of 00:27:25.200 --> 00:27:27.819 lifestyle interventions. I've done certain things 00:27:27.819 --> 00:27:31.079 where not necessarily even doing it for the sake 00:27:31.079 --> 00:27:35.529 of pure health. but framing it around productivity 00:27:35.529 --> 00:27:38.269 and performance as a founder where you know you 00:27:38.269 --> 00:27:40.869 need to perform. I find that if I put all those 00:27:40.869 --> 00:27:43.170 building blocks in place, then actually what 00:27:43.170 --> 00:27:45.950 happens for me is my performance increases. And 00:27:45.950 --> 00:27:47.789 that's such a motivating factor. You know, you 00:27:47.789 --> 00:27:50.630 can see you put the building blocks in and the 00:27:50.630 --> 00:27:53.609 output is so much higher, better quality that 00:27:53.609 --> 00:27:55.789 it's becomes, you're in sort of no brainer territory 00:27:55.789 --> 00:27:57.569 really. You just, you feel that you have to do 00:27:57.569 --> 00:27:59.779 these things. Holly, I'm curious. I'm just looking 00:27:59.779 --> 00:28:01.960 at a picture. You don't have, at least from what 00:28:01.960 --> 00:28:04.039 I can see, any devices on you. So you don't have 00:28:04.039 --> 00:28:05.599 the Aura ring. I don't think you have an Apple 00:28:05.599 --> 00:28:07.519 Watch one. So is there any device you actually 00:28:07.519 --> 00:28:09.559 recommend and that works really well with your 00:28:09.559 --> 00:28:11.819 app or quite on the contrary, they're redundant? 00:28:12.299 --> 00:28:14.480 Yeah, it's very, very perceptive observation. 00:28:15.299 --> 00:28:18.940 So I have worn devices in the past. I guess it's 00:28:18.940 --> 00:28:21.960 okay to mention a particular make. But yeah, 00:28:21.960 --> 00:28:24.839 I used a whoop for around six months and it's 00:28:24.839 --> 00:28:27.740 really interesting. I think wearables in that 00:28:27.740 --> 00:28:30.599 guys, they are often focused more on the sort 00:28:30.599 --> 00:28:33.079 of the fitness element of the health and, you 00:28:33.079 --> 00:28:34.539 know, I'm into fitness, I do a lot of training 00:28:34.539 --> 00:28:37.380 and it is interesting to have that data. But 00:28:37.380 --> 00:28:38.819 personally, you know, I don't I'm married, I 00:28:38.819 --> 00:28:40.279 don't wear a wedding ring, I don't wear a rock, 00:28:40.380 --> 00:28:43.210 I've got no jewelry and hated wearing the woop 00:28:43.210 --> 00:28:45.170 really distracted me. I hate the fact it got 00:28:45.170 --> 00:28:47.210 wet when you're, you know, having a shower or, 00:28:47.230 --> 00:28:49.369 you know, if you're training and yeah, so I, 00:28:49.390 --> 00:28:51.049 you know, I, I stopped wearing it just because 00:28:51.049 --> 00:28:53.470 of the inconvenience really. Um, but they do 00:28:53.470 --> 00:28:56.309 put in some interesting biomarker data and actually 00:28:56.309 --> 00:28:59.430 within our solution, we're pulling in data from 00:28:59.430 --> 00:29:01.730 devices that you might have as well. And that 00:29:01.730 --> 00:29:05.680 approach I sketched out earlier around. Creating 00:29:05.680 --> 00:29:08.240 a data set that's as rich as possible So the 00:29:08.240 --> 00:29:11.599 facial scanning with the DNA data with the interactivity 00:29:11.599 --> 00:29:14.359 with the with the AI of resilience coaching and 00:29:14.359 --> 00:29:17.579 this human resilience engine Another data stream 00:29:17.579 --> 00:29:20.619 that we input is from wearable devices if one 00:29:20.619 --> 00:29:22.859 of our clients has a device So if you're wearing 00:29:22.859 --> 00:29:25.319 a whoop, you've got an aura ring a Fitbit even 00:29:25.319 --> 00:29:27.240 your smartphone where it's tracking, you know 00:29:27.240 --> 00:29:29.359 steps and things like that We can pull all of 00:29:29.359 --> 00:29:31.880 that data And really what we do is you just all 00:29:31.880 --> 00:29:34.619 go into our data set. So the richer it is, the 00:29:34.619 --> 00:29:37.839 better we can provide the help to the individuals. 00:29:38.299 --> 00:29:41.259 So yeah, there is an interplay there. So you 00:29:41.259 --> 00:29:43.440 kind of become someone's best friend, isn't it? 00:29:43.700 --> 00:29:45.319 Because you get to know them in the level that 00:29:45.319 --> 00:29:47.319 no one else actually gets to know them. And then 00:29:47.319 --> 00:29:48.839 you can then advise them, hey, you know what, 00:29:49.059 --> 00:29:50.599 you should supplement with this, you should actually 00:29:50.599 --> 00:29:52.480 go and talk with a coach, you should actually 00:29:52.480 --> 00:29:53.819 go and talk with a therapist, they're going to 00:29:53.819 --> 00:29:56.759 help you to the next stage. So it's, yeah, it's 00:29:56.759 --> 00:29:58.720 quite a lot of stuff, but it's absolutely fascinating. 00:29:59.119 --> 00:30:00.940 Yeah, that's right. I mean, there's two components 00:30:00.940 --> 00:30:03.480 there, which is definitely worth touching on. 00:30:03.740 --> 00:30:06.190 So one is that Obviously, the more we do this 00:30:06.190 --> 00:30:09.750 and the more data we have, doing it in a regulatory 00:30:09.750 --> 00:30:12.730 compliant way. that data set we can also cross 00:30:12.730 --> 00:30:14.410 reference so it's likely there's not just going 00:30:14.410 --> 00:30:16.470 to be you who's going through something specific 00:30:16.470 --> 00:30:19.630 so obviously we react as individuals based on 00:30:19.630 --> 00:30:22.210 our genetic makeup you know our lifestyle all 00:30:22.210 --> 00:30:25.049 of those different factors but the more we learn 00:30:25.049 --> 00:30:27.190 with our human resilience engine the more powerful 00:30:27.190 --> 00:30:29.789 it becomes so knowing what works for individuals 00:30:29.789 --> 00:30:33.849 in certain circumstances we have pattern recognition 00:30:33.849 --> 00:30:36.329 capability so then we can enable us to help others 00:30:36.329 --> 00:30:39.299 in a more precise way. So that's really important. 00:30:39.799 --> 00:30:41.700 And the other element, which I touched on briefly 00:30:41.700 --> 00:30:45.039 there, is the data element and the privacy element. 00:30:45.460 --> 00:30:47.740 Obviously, we are going to know a lot about an 00:30:47.740 --> 00:30:51.660 individual. So one very important component to 00:30:51.660 --> 00:30:54.920 our platform is being completely compliant with 00:30:54.920 --> 00:30:58.539 regulations. Naturally, people are very protective 00:30:58.539 --> 00:31:01.039 over their health data. It is sensitive. There 00:31:01.039 --> 00:31:03.039 are things that we will know, which others won't. 00:31:03.150 --> 00:31:05.730 So obviously everything we built is completely 00:31:05.730 --> 00:31:07.769 compliant with those regulations, whether it 00:31:07.769 --> 00:31:13.089 be HIPAA in the US or GDPR in the UK. I think 00:31:13.089 --> 00:31:14.450 it's one of the things that people don't realize 00:31:14.450 --> 00:31:16.730 is how important it is to actually have privacy 00:31:16.730 --> 00:31:19.390 over that data. whether it be DNA data, which 00:31:19.390 --> 00:31:21.609 there's been many cases of people actually having 00:31:21.609 --> 00:31:23.750 it out in public nowadays, I think it was 23 00:31:23.750 --> 00:31:26.470 and me that really wrong very quickly. Yeah. 00:31:26.930 --> 00:31:29.269 And the same thing goes for in terms of your 00:31:29.269 --> 00:31:32.150 actual health data. So I think the NHS has had 00:31:32.150 --> 00:31:35.430 multiple breaks in data, multiple data leaks, 00:31:35.490 --> 00:31:37.009 which obviously is a massive problem. And then 00:31:37.009 --> 00:31:39.150 you do wonder Who actually owns that data? What 00:31:39.150 --> 00:31:41.029 do they actually do with that data? And how much 00:31:41.029 --> 00:31:42.769 value do they actually know? And can that be 00:31:42.769 --> 00:31:44.789 used against you in the future? Because one of 00:31:44.789 --> 00:31:46.890 the things that for me always was a bit scary 00:31:46.890 --> 00:31:49.869 is just understanding, will I be denied health 00:31:49.869 --> 00:31:52.609 insurance because I actually don't drink that 00:31:52.609 --> 00:31:54.710 much, because I ate too much when I was training, 00:31:54.910 --> 00:31:57.130 like something like that. You actually don't 00:31:57.130 --> 00:31:58.609 want to be in that position, right? So it's quite 00:31:58.609 --> 00:32:01.109 important to have that in place, that data protection 00:32:01.109 --> 00:32:03.559 in place. Yeah, of course. So, you know, we take 00:32:03.559 --> 00:32:05.640 security incredibly serious and, you know, I 00:32:05.640 --> 00:32:08.079 come from a cyber security and data privacy background, 00:32:08.299 --> 00:32:10.460 so I'm quite well placed and I understand the 00:32:10.460 --> 00:32:12.579 environment pretty well. So yeah, with our dev 00:32:12.579 --> 00:32:15.700 team, security is the basis of everything we 00:32:15.700 --> 00:32:18.039 do around data, data security and data privacy. 00:32:18.440 --> 00:32:20.779 We treat it very, very seriously. And obviously 00:32:20.779 --> 00:32:23.400 we're mindful of, you know, 23andMe is a perfect 00:32:23.400 --> 00:32:26.299 example where... You've got this huge market 00:32:26.299 --> 00:32:28.200 capitalization for that company, which has then 00:32:28.200 --> 00:32:30.480 dropped to close to, you know, close to zero 00:32:30.480 --> 00:32:33.319 based on those, on those data links. And actually 00:32:33.319 --> 00:32:35.960 for us, one of the things we have is, is the 00:32:35.960 --> 00:32:38.299 DNA component is particularly, we're particularly 00:32:38.299 --> 00:32:40.420 mindful of how important that data is and the 00:32:40.420 --> 00:32:43.420 privacy and people's concerns around that based 00:32:43.420 --> 00:32:47.299 off things like the 23 and Me League. So we make 00:32:47.299 --> 00:32:49.980 that a optional add -on for the individual. So 00:32:49.980 --> 00:32:51.880 if an individual doesn't want to give their DNA, 00:32:51.940 --> 00:32:54.069 and I think we will. come up against that in 00:32:54.069 --> 00:32:55.910 the conversations that we've had. So we make 00:32:55.910 --> 00:32:57.710 that a separate component where it's effectively 00:32:57.710 --> 00:32:59.849 an add -on. So if you don't feel comfortable 00:32:59.849 --> 00:33:01.569 with providing that level of data, then we can, 00:33:01.569 --> 00:33:03.029 you know, we can leave that out of the solution. 00:33:03.569 --> 00:33:05.430 But I'm sure the data is in safe hands. I mean, 00:33:05.549 --> 00:33:07.230 especially with your background, because you're 00:33:07.230 --> 00:33:09.150 not just a random funnel, you actually have a 00:33:09.150 --> 00:33:11.289 background in cybersecurity. So it does make 00:33:11.289 --> 00:33:13.700 it a little bit more safe, I think. Yeah, so 00:33:13.700 --> 00:33:16.160 it's like I say, it's a very high priority. And 00:33:16.160 --> 00:33:18.539 security by design is a concept I absolutely 00:33:18.539 --> 00:33:21.160 believe in. So you bake that right into the DNA 00:33:21.160 --> 00:33:23.380 of your technical infrastructure of your product. 00:33:23.940 --> 00:33:26.700 And that's a very smart move to make. And, you 00:33:26.700 --> 00:33:28.960 know, obviously, with my cyber backgrounds, I 00:33:28.960 --> 00:33:30.720 always have my eye on what's going on in the 00:33:30.720 --> 00:33:32.779 market. And, you know, when you see these these 00:33:32.779 --> 00:33:34.779 data leaks and these cyber attacks, you know, 00:33:34.819 --> 00:33:37.880 it's devastating for companies. And, you know, 00:33:37.880 --> 00:33:41.660 if you have a a leak of that kind of data, then 00:33:41.660 --> 00:33:43.799 naturally, the people who have had their data 00:33:43.799 --> 00:33:46.359 leaked is, you know, it's a huge worry and potential 00:33:46.359 --> 00:33:49.259 impact. So yeah, it has to be it has to be part 00:33:49.259 --> 00:33:51.440 of the strategy for us as a you know, core component. 00:33:52.180 --> 00:33:53.920 Makes perfect sense. Ollie, what does the future 00:33:53.920 --> 00:33:56.819 look like for you? Next five years? For me personally, 00:33:57.000 --> 00:34:00.319 well, yeah, I have my I have my startup founder 00:34:00.319 --> 00:34:03.099 hat on definitely. So we've made commitments 00:34:03.099 --> 00:34:04.660 to our investors of what we're planning to do. 00:34:04.759 --> 00:34:07.819 And we have a five year plan where we can build 00:34:07.819 --> 00:34:10.440 the company and at least have it in a position 00:34:10.440 --> 00:34:13.219 where we could exit. So not necessarily that 00:34:13.219 --> 00:34:15.400 we will at that point, but that's very much the 00:34:15.400 --> 00:34:18.059 five year strategy. So we're obviously at the 00:34:18.059 --> 00:34:21.110 early phases of that. And yeah, we're working 00:34:21.110 --> 00:34:23.489 through on a methodical basis. At the moment, 00:34:23.590 --> 00:34:25.809 I'm building up the team, which is an exciting 00:34:25.809 --> 00:34:28.230 time. Obviously done that first race successfully, 00:34:28.230 --> 00:34:31.909 and we're now able to augment the people working 00:34:31.909 --> 00:34:35.429 with us, which is exciting. I'm living in Spain 00:34:35.429 --> 00:34:40.530 in Ibiza, which is very nice. Yeah, very nice 00:34:40.530 --> 00:34:43.269 weather. It's a good place to live. Yeah, personally, 00:34:43.389 --> 00:34:46.190 I'm thinking about maybe relocating in a year 00:34:46.190 --> 00:34:48.210 or two. I think there are other places in the 00:34:48.210 --> 00:34:49.989 world where, you know, certainly there's more 00:34:49.989 --> 00:34:52.909 activity in that health space, in that health 00:34:52.909 --> 00:34:55.670 tech space, so it might make sense to make a 00:34:55.670 --> 00:34:57.949 move. I've also got a very young family. I had 00:34:57.949 --> 00:35:00.789 a new baby daughter delivered two weeks ago. 00:35:01.349 --> 00:35:03.170 Congratulations. Yeah, so I've got two babies 00:35:03.170 --> 00:35:05.710 now. I've got my start -up baby and I've got 00:35:05.710 --> 00:35:08.389 my actual new baby as well. I also have a five 00:35:08.389 --> 00:35:10.780 -year -old daughter. So yeah, it's an exciting 00:35:10.780 --> 00:35:12.840 time. There's lots happening. I feel like I'm 00:35:12.840 --> 00:35:16.500 in that, in that kind of midlife stretch pose. 00:35:16.599 --> 00:35:19.099 I've got sort of, yeah, young family. I've got 00:35:19.099 --> 00:35:22.400 a very active business. Got a lovely wife who's 00:35:22.400 --> 00:35:23.880 doing a lot of heavy lifting with the family, 00:35:24.039 --> 00:35:26.179 but also, you know, slightly ailing parents as 00:35:26.179 --> 00:35:28.519 well. So it's that typical kind of midlife squeeze 00:35:28.519 --> 00:35:30.900 where you have pressure from all sides. It is 00:35:30.900 --> 00:35:32.780 exciting and it's fun. But yeah, certainly there 00:35:32.780 --> 00:35:35.019 are, there are times where it takes a bit of 00:35:35.019 --> 00:35:37.230 a toll as well. I can imagine. Yeah, that's because 00:35:37.230 --> 00:35:38.829 it sounds like you have a lot on your plate. 00:35:39.010 --> 00:35:41.010 But thankfully, you now have all the technology 00:35:41.010 --> 00:35:43.010 available to you from the stuff you're building. 00:35:43.170 --> 00:35:44.750 So that's like, you know what? I can deal with 00:35:44.750 --> 00:35:46.530 this. This time is going to be completely different. 00:35:46.590 --> 00:35:48.690 So yeah, quite impressive. Ollie, if people want 00:35:48.690 --> 00:35:50.670 to reach out to you and find out more about the 00:35:50.670 --> 00:35:52.269 wonderful things you're doing, what's the best 00:35:52.269 --> 00:35:54.409 way of doing so? Yeah, LinkedIn would be great. 00:35:54.829 --> 00:35:56.309 I'm doing a bit of work on LinkedIn at the moment, 00:35:56.389 --> 00:35:59.550 always receptive to any connection requests or 00:35:59.550 --> 00:36:02.010 anything of that nature. And so it's Ollie Johnson. 00:36:02.050 --> 00:36:04.920 O -L -I. Ollie Johnson, yeah. Sounds good. Oli, 00:36:05.039 --> 00:36:06.460 it's been an absolute pleasure. I wish you the 00:36:06.460 --> 00:36:07.699 best of luck. Thank you so much for your time. 00:36:07.820 --> 00:36:09.019 Thank you so much, Ricardo. It's been a total 00:36:09.019 --> 00:36:11.500 pleasure here today. The podcast is also sponsored 00:36:11.500 --> 00:36:14.219 by Notion .so. Notion is offering six months 00:36:14.219 --> 00:36:16.780 for free for new users. Make sure you check out 00:36:16.780 --> 00:36:19.599 our website, the startupevents .co .uk to read 00:36:19.599 --> 00:36:22.139 them this often. 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