WEBVTT

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Welcome to the Innovation Conversation, a podcast

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about innovators, both in business and real life.

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Hosted by myself, Ricardo Rescual and Harry McCona.

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This podcast is also sponsored by ODEV Tech.

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ODEV Tech is your premier software development

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partner. Make sure you check them out at odev

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.tech. The podcast is also sponsored by Notion

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.so. Notion is offering six months for free for

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new users. Make sure you check out our website,

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thestoreofevents .co .uk to read in the software.

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Hi, and welcome to another episode of the Innovation

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Conversation. Today we are joined by Chet Irani.

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Chet, welcome to the podcast. Thank you. Thank

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you for having me, man. Thank you so much. Chet,

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would you like to introduce yourself to the audience,

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please? Yeah, no worries. Okay, so obviously,

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everybody just said I'm Chet Hirani. I'm an executive

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performance coach, TEDx speaker, and the founder

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of Not Your Ordinary Coach, which is a performance

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coach company. And the missions there is to straight

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talking, shaping senior management into being

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nothing but leaders, and helping businesses to

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sort of outperform and also grow from failure

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to achieving 10x results, all from a performance

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related aspect of things. So this is actually

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quite quite key because if all the sorbs I talked

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to there's always an evolution of the person

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leading the company, right? They become some

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I guess when they start there's someone winning

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with an idea and then transforming to a leader

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They need to lead people either to believe into

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into that idea But also, you know building the

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teams and stuff around them So what tips and

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advice can even I'm sure you have a lot of tips

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and advice to give someone like just starting

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out But let's say young founder just started

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his own company what tips and advice would you

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give him? You know the ultimate tip and advice

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and it might sound sort of very cliche when it

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comes to this right is the first thing's first

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is to build a foundation okay and then people

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then ask what is the foundation and I kind of

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like give a give the analogy of a foundation

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in terms of just imagine you're sort of building

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a house or something like that right you need

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to basically have a solid steady foundation because

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if you don't what's going to appear cracks will

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appear it gets wider, it's bigger, you fall through

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them and it's hard to sort of get back out of

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them as well. But we all know in foundations

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as well, cracks do appear. It's not as if you're

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going to have a solid foundation where it's just

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going to be completely nice and smooth in that

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respect. But when those do appear, it's how to

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be in control of those in order to sort of mend

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them and then continue building. The main aspect

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of things when I talk about the foundation in

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anything, especially for entrepreneurs, is that

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we're all entrepreneurs in some shape or form.

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We're all risk takers. You're not an entrepreneur

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if you don't take risks, especially in the startup

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world as well. But when I talk about the foundation,

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the main foundation is your health, believe it

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or not. It's nothing even to do with the business.

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Okay, because you need to be around first. You

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need to be make sure that you are at your optimal

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levels at a continuous basis. You need to be

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able to be in control of yourself as well as

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everything else that's going around you in order

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for you to sort of get closer to that vision

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of your own success as well. So it's really,

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really important. And I say that and then people

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think that, oh, that's easier said than done.

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But if you kind of put your put yourself first,

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as well as your ideas of your startup companies,

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how on earth is anything going to actually be,

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how on earth is anything going to actually work

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if you're not present? Yeah. So you need to be

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continuously present through everything. Yes,

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there's going to be highs and lows, but when

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they are highs and lows, we want to make sure

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that we're in control of it as much as we possibly

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can in order to continue. where we want to, where

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our vision is because startups, entrepreneurs,

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we're all visionaries in that respect. Okay.

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And we've all got this goal that we want to kind

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of effectively hit. But rather than looking into

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that future distance and running too far ahead

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to say, okay, I want to hit that sort of goal

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and get to that goal. You've got to also understand

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everything else that needs to be done in order

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to achieve it. What small steps do I need to

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take? And too often people don't actually think

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about those things. And again, in the startup

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world as well. One of the major factors is of

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obviously investment. We want to basically look

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for investors get that capital rent coming in

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But when that does come in you see too many zeros

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and get excited because you've never seen that

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much money before and How you use those how you

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utilize all of those is an important thing Which

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then leads me on to my next piece of advice on

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that is the two things that startups should actually

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focus on initially and We've all seen some of

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the most successful start successful startups

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and now unicorn companies in the world right

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okay the two most important things is your marketing.

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and investing in a coach. Those are the two things.

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And we've spoken about that before as well. And

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those are the two things that I always recommend.

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And I say to startups, whenever they ask me,

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what are the things that you'd recommend or suggest

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that we do in order for us to move forward? It's

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like, yeah, one is you've got to seek your investment.

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That's a continuous process. But the other thing

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that you need to do for yourself is how are you

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going to position yourself? How are you going

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to market yourself? Invest in those sort of areas.

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But then if you're not sure about all of those

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areas, invest in the right type of coach to help

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you. get to those sort of levels. That's fundamentally

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what I would always say to everyone. And how,

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you know, how do you deal with the guilt and

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the guilt? What I mean by this is you're building

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something and you know, the more hours you put

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into it, the better the outcome or possibly the

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better the outcome is going to be. But how do

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you deal with the guilt of saying, you know what,

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I need to take a break. I need to actually focus

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on myself, on my health. I need to focus on getting

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my energy levels back to where they should be

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instead of running to zero every single day.

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How do you deal with that? Because there's an

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internal dialogue, right? That's a great question.

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Again, the one thing that I like doing in the

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way I operate with my sort of coaching world

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is you got to make things as simple as possible.

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Okay. The more you make things, the more you

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make things harder for yourself, it just becomes

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harder to do anything else, right? You complicate

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matters. Everything just becomes complicated.

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Why the hell do people do that to themselves?

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That's one of the big things. But the reason

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why they do that to themselves is because they

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don't know how to, again, be in control of those

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situations. To answer your question from the

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guilt perspective is now, you've got to just

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think, right? It's the case of, I need to be

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present, I need to be here continuously. Why

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on earth does it take for someone to say, oh,

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You've been diagnosed with a life -threatening

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disease or something like that in order for you

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then to take action about yourself Because whenever

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we get told or whenever I mean I've been in situations

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where I known people Who have been diagnosed

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with things and then they've then decided right

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and now I need to live life now I need to do

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something about my health and do all those sort

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of things Why does it take us to get to that

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stage when we could have just done everything

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before I need to never ever? be given that sort

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of diagnosis right and the classic ones i'm not

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talking about the cancers of the world or anything

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i'm talking about things like high blood pressure

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high cholesterol all these sort of things because

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these are common things in human beings and when

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you burn out all of those things elevate as well

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okay because we're not looking after so we're

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not eating right we're not sleeping right we're

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not doing anything but why on earth do we have

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to get to that stage then to age ourselves like

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five to ten years ahead of what we constantly

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are Take control of it focus on those and that's

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when I say to answer the third question about

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the guilt side of things It's you got to take

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a step back. Everything will work out It's just

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got to take a step back more often than not and

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two more more times than you realize You need

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to actually take more steps back just to see

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it from a different place Yes, I know sometimes

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and I am completely guilty of this too I used

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to be reactive in everything I did when I started

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all these ideas just go flow through your head

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Okay, we know that okay, when you stop, I mean,

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your mind's traveling 101 miles or 200 miles

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an hour. Okay, but you end up doing something

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and then something else pops up, you stop doing

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that. And then you do this just happens. Okay.

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And then the next minute, you know, is that you

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spent about eight hours and you've actually not

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achieved anything. Yeah. Right. But then taking

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a step back and then making yourself realize,

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okay, these ideas are gonna pop up. great thing

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make a note of them jot them down put them to

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the side for now take a step back and think is

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this a priority for me to do now or was what

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i was doing a priority recalibrate yourself that's

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all i'm talking about when we're taking step

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backs i'm not taking saying take a nap or anything

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like that if you need to you need to take a nap

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but when i was doing all of those sort of things

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i kept i kept i kept like thing i was for example

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i write sort of like lots of content and things

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like that for my business just for my to gain

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generate visibility I do all of these sort of

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things and all of a sudden an idea pops up, okay,

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that I need to now create an email newsletter

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to send out to my subscribers. And I'm like,

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well, hold on a minute, why did I just complete

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that and then do this? Because that's not gonna,

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nothing's gonna change, okay? If one thing's

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done maybe an hour later or maybe 24 hours later.

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If it's detrimental to a fact that is contractual,

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there's a monetary transaction happening, then

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there's a different conversation we need to have

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based on the fact that then why were you doing

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the content side of things? Why weren't you doing

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what mattered to make sure that your business

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elevates and exceeds and gets more money coming

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in? All these sort of things play a huge part

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in the fact that when we're starting up, we all

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go through it. people and it's not another one

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of the reasons why they say and that statistics

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of there is that I can't remember the statistic

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now is that most startups fail and The reason

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but my question is that have they actually failed?

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Okay, what can you learn? What can you take out

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of that that didn't go go so well? So rather

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than calling it failure find something positive

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out of it. What did you learn? So next time I'm

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not going to do that And if you're an entrepreneur

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and you're a startup, you're not just going to

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sit there, you're going to find something else

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to do. Because they're the reason why you took

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that risk in the first place. So why not continue

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taking that risk? And how do you balance your

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ego in all these things? Because there's always

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a finding that balance between balancing your

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ego, being lazy, but also being productive. I

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for one sometimes struggle with that, which is,

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you know what, I'm going to take a break, but

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then my ego says, oh, you can afford this. But

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then my guild, I guess, says you can't, so you

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need to continue working. How do you balance

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that ego and how do you know that you've struck

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the right chord? Yeah, so when people talk about

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ego, there's two different elements to ego, okay?

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There's one where you ego and you think you know

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it all, and there's one where ego is like, well,

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you're being hard on yourself. Two different

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aspects of it. Now, the one that we're talking

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about being hard on yourself for now is the fact

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that this is where the right people, network,

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surroundings help you. I didn't have anything

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when I first started this is why I now preach

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to people to say get the right mentors get the

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right coaches in place to help you do all of

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these sort of things you don't have to spend

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thousands of pounds to get all of these there

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are people out there willing to give you this

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advice for nothing but when you're able to sort

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of then invest in it then it's going to take

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you to the next level that's what the investment

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is but in order to sort of from from an ego perspective

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and that is surrounding yourself with the right

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people is the key here now when I say I didn't

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have anyone I basically had my wife right she's

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one person that's always sort of been there to

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say right she keeps me in check now I'm very

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very fortunate in that respect okay but you are

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there's definitely going to be someone in your

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life that's going to be able to do that for you

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right and that's that's up to you whether you're

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going to reach out to them or not okay it all

00:11:53.120 --> 00:11:56.159
starts with you everything else when we're talking

00:11:56.159 --> 00:11:57.700
about your ego or when you're saying I can't

00:11:57.700 --> 00:11:59.990
do this I can't do that you you end up what you'll

00:11:59.990 --> 00:12:02.049
end up doing is you'll end up blaming others

00:12:02.049 --> 00:12:05.850
for your own mistakes as well okay but the reminder

00:12:05.850 --> 00:12:07.629
of it is everything that you do everything that

00:12:07.629 --> 00:12:09.990
doesn't work out there's only one person to blame

00:12:09.990 --> 00:12:12.250
there's only one person at fault and it's always

00:12:12.250 --> 00:12:14.950
going to be you okay because there's something

00:12:14.950 --> 00:12:17.370
that you've probably not done i'm thinking about

00:12:17.370 --> 00:12:20.870
about one thing which is how do you finally start

00:12:20.870 --> 00:12:23.090
believing in yourself and having confidence in

00:12:23.090 --> 00:12:24.370
yourself. Cause when you're launching a business,

00:12:24.429 --> 00:12:26.350
it's incredibly hard, right? You have an idea,

00:12:26.549 --> 00:12:29.009
you kind of do a little bit of baby steps around

00:12:29.009 --> 00:12:31.649
it and then something happens. How do you finally

00:12:31.649 --> 00:12:33.309
believe in yourself to the point you say, no,

00:12:33.309 --> 00:12:35.629
I can do this. I'm going to keep on pushing until

00:12:35.629 --> 00:12:38.169
I achieve what I set out to achieve. Again, that,

00:12:38.389 --> 00:12:40.169
I love those sort of questions. You're always

00:12:40.169 --> 00:12:44.450
going to doubt yourself. It's okay to doubt yourself.

00:12:45.289 --> 00:12:47.750
Yeah. Okay. But it's also reminding yourself

00:12:47.750 --> 00:12:49.950
of what you've actually achieved. And when you

00:12:49.950 --> 00:12:51.850
do all those sort of things of what you've actually

00:12:51.850 --> 00:12:53.809
achieved taking a step back again what I was

00:12:53.809 --> 00:12:55.649
saying right and then looking at what you've

00:12:55.649 --> 00:12:57.490
actually achieved that is going to build your

00:12:57.490 --> 00:12:59.889
confidence that all of those sort of things going

00:12:59.889 --> 00:13:02.870
to build even till this day myself I always say

00:13:02.870 --> 00:13:05.889
to me I've got nothing to show for it I say that

00:13:05.889 --> 00:13:09.070
because I want more everybody wants more it depends

00:13:09.070 --> 00:13:11.789
how driven you are in that respect okay so when

00:13:11.789 --> 00:13:14.529
I say I've not achieved anything and I've got

00:13:14.529 --> 00:13:17.590
nothing to show for it I want more I get reminded

00:13:17.590 --> 00:13:19.509
by the people around me to say, well, look at

00:13:19.509 --> 00:13:21.049
what you've just achieved. Look at everything

00:13:21.049 --> 00:13:24.009
that you've been doing. We need reassurance.

00:13:24.029 --> 00:13:27.149
It's human nature to continuously get that reassurance.

00:13:27.350 --> 00:13:29.590
And I'm not talking about constantly getting

00:13:29.590 --> 00:13:32.450
a pat on the back, because those sort of things,

00:13:32.450 --> 00:13:34.809
pats on the back. No, no, no, because otherwise

00:13:34.809 --> 00:13:35.809
you're not going to move forward. You're going

00:13:35.809 --> 00:13:37.990
to be asking, can you please say that I'm great,

00:13:38.049 --> 00:13:39.750
I'm good constantly to help me move forward?

00:13:39.769 --> 00:13:42.269
No, that's not how I'm operating here. I'm saying

00:13:42.269 --> 00:13:44.470
reassurance about reminding you about what you've

00:13:44.470 --> 00:13:46.289
done, what you're doing, what's working, what's

00:13:46.289 --> 00:13:48.889
not working to help you build confidence. Where

00:13:48.889 --> 00:13:51.309
were you from the day you started to what you're

00:13:51.309 --> 00:13:53.850
doing now, for example, like the smallest little

00:13:53.850 --> 00:13:56.129
things. When people don't even know how to kind

00:13:56.129 --> 00:13:58.769
of like write a newsletter or write a piece of

00:13:58.769 --> 00:14:01.350
content or something like that, right? You all

00:14:01.350 --> 00:14:03.789
have to start somewhere. I know when you continue

00:14:03.789 --> 00:14:06.830
doing that we see things gonna get better. Okay

00:14:06.830 --> 00:14:09.029
driving a car you never know how to drive a car

00:14:09.029 --> 00:14:10.909
when you're younger riding a bike all those sort

00:14:10.909 --> 00:14:12.929
of things the more you do things is gonna build

00:14:12.929 --> 00:14:15.190
your confidence but it's reminding yourself of

00:14:15.190 --> 00:14:18.190
how you do it but our brains the way we operate

00:14:18.190 --> 00:14:21.110
we we neglect ourselves far too often and far

00:14:21.110 --> 00:14:23.879
too much. which is one of the reasons why it's

00:14:23.879 --> 00:14:26.440
important to be reminded and have that reassurance.

00:14:26.860 --> 00:14:29.120
But the other side of things as well in this

00:14:29.120 --> 00:14:31.919
is that when we're doing things, especially as

00:14:31.919 --> 00:14:34.600
startups and entrepreneurs, right, when you're

00:14:34.600 --> 00:14:37.080
doing things, never, never, never expect anything

00:14:37.080 --> 00:14:41.019
in return. OK, because when that return comes,

00:14:41.159 --> 00:14:43.340
when you least expect it or and that's the reward

00:14:43.340 --> 00:14:45.539
that you've worked your arse off to get to that

00:14:45.539 --> 00:14:48.919
point. Right. OK, that's the best feeling ever.

00:14:49.259 --> 00:14:52.139
Yeah, and I give you an example like and this

00:14:52.139 --> 00:14:54.419
is the vision that we basically put ourselves

00:14:54.419 --> 00:14:57.980
forward to right and where we think I didn't

00:14:57.980 --> 00:15:01.299
know that I was gonna so My businesses have been

00:15:01.299 --> 00:15:04.240
pretty well structured in terms of just of late

00:15:04.240 --> 00:15:06.000
that I've now been able to sort of break into

00:15:06.000 --> 00:15:08.879
the Middle East market Now for one whole year.

00:15:08.899 --> 00:15:11.720
I kept saying to myself that I'm gonna break

00:15:11.720 --> 00:15:13.700
into this market I need to work. I need to do

00:15:13.700 --> 00:15:16.419
all of these sort of things. Okay, and then the

00:15:16.419 --> 00:15:19.809
tail end of last year I was away in the Middle

00:15:19.809 --> 00:15:23.129
East for a whole month, right? And I was delivering

00:15:23.129 --> 00:15:25.850
work, pieces of work to like this major bank

00:15:25.850 --> 00:15:30.029
over there. And it got me to take that moment

00:15:30.029 --> 00:15:32.409
to step back. And even while I was speaking to

00:15:32.409 --> 00:15:34.750
the attendees to say, you know what, there's

00:15:34.750 --> 00:15:37.110
a reason why I'm here is because I said that

00:15:37.110 --> 00:15:39.690
I'm going to be here. Again, when you remind

00:15:39.690 --> 00:15:41.149
yourselves those are things, can you imagine

00:15:41.149 --> 00:15:43.070
the confidence that basically comes? I didn't

00:15:43.070 --> 00:15:46.330
need nobody to tell me that, okay? It's when

00:15:46.330 --> 00:15:49.000
you start believing in yourself. far more and

00:15:49.000 --> 00:15:50.879
again when i say these things about believing

00:15:50.879 --> 00:15:52.879
in yourself we hear it all this time all the

00:15:52.879 --> 00:15:56.799
time okay it is important but it's also important

00:15:56.799 --> 00:15:59.139
as startups and entrepreneurs is the fact that

00:15:59.139 --> 00:16:00.879
yeah you believe in yourself but you know what

00:16:00.879 --> 00:16:03.519
there's always more there's more hence why being

00:16:03.519 --> 00:16:05.720
a performance coach is getting the best out of

00:16:05.720 --> 00:16:07.980
people is getting the best out of yourself it's

00:16:07.980 --> 00:16:10.250
such an important factor So do you think people

00:16:10.250 --> 00:16:12.769
should actually take control of their own narrative?

00:16:13.509 --> 00:16:15.809
Because I find that a lot of people, actually

00:16:15.809 --> 00:16:18.049
a good example of this is if you read any success

00:16:18.049 --> 00:16:21.029
story, let's say on Daily Mail, always start

00:16:21.029 --> 00:16:23.190
with the lowest paid position that person ever

00:16:23.190 --> 00:16:26.830
had. former lifeguard, former, I don't know,

00:16:26.990 --> 00:16:29.669
house cleaner is now a millionaire. And I don't

00:16:29.669 --> 00:16:31.470
know why they have to say that they started off

00:16:31.470 --> 00:16:33.830
in that place because that kind of, I guess,

00:16:34.029 --> 00:16:35.590
takes them down a notch, if that makes sense.

00:16:35.929 --> 00:16:37.450
But when we're telling our own story, we never

00:16:37.450 --> 00:16:39.149
say, oh, I started as a house cleaner. We always

00:16:39.149 --> 00:16:40.649
say, you know, I'm a successful entrepreneur

00:16:40.649 --> 00:16:43.070
because of A, B and C. So is that a key element

00:16:43.070 --> 00:16:45.210
here, which is taking control of your own narrative,

00:16:45.309 --> 00:16:47.750
writing your own story and telling people that

00:16:47.750 --> 00:16:50.110
story. Yeah. Taking control of your narrative.

00:16:50.230 --> 00:16:52.509
Be humble about those sort of things. Be open.

00:16:52.870 --> 00:16:56.980
Share it. Okay, we often like you said, how many

00:16:56.980 --> 00:16:59.899
times do we see people success stories continuously?

00:17:00.460 --> 00:17:03.440
Yeah, right But nobody's actually nobody actually

00:17:03.440 --> 00:17:05.240
really tells us how they got there what they

00:17:05.240 --> 00:17:06.880
did. That's those are the that's what we want

00:17:06.880 --> 00:17:10.859
to know Yeah, so teach us that tell us what did

00:17:10.859 --> 00:17:13.460
you what? What pain did you have to go through

00:17:13.460 --> 00:17:15.779
in order for you to be where you are? And that's

00:17:15.779 --> 00:17:17.700
an important thing when we say pain is like a

00:17:17.700 --> 00:17:19.859
weakness. It's not a weakness It's a strength

00:17:19.859 --> 00:17:22.359
right to basically say right I've gone through

00:17:22.359 --> 00:17:24.950
this I've been able to elevate myself. I've been

00:17:24.950 --> 00:17:26.569
able to take things to the next level. But this

00:17:26.569 --> 00:17:29.049
is all done through the hard work of me, the

00:17:29.049 --> 00:17:31.289
people around me, what I've learned, what I've

00:17:31.289 --> 00:17:33.630
the challenges, the obstacles that I've basically

00:17:33.630 --> 00:17:36.309
gone through. All of these sort of things. I

00:17:36.309 --> 00:17:38.130
want to know all of these sort of things for

00:17:38.130 --> 00:17:40.309
them. Me to look up to you and say, look, I don't

00:17:40.309 --> 00:17:41.990
want to emulate you, but I want to take some

00:17:41.990 --> 00:17:43.730
inspiration from you, because I know that if

00:17:43.730 --> 00:17:46.150
that's the case, I'm going to get this. And I

00:17:46.150 --> 00:17:49.089
know it's hard. It's hard. The life of an entrepreneur

00:17:49.089 --> 00:17:52.750
and a startup is damn hard. yeah and that's the

00:17:52.750 --> 00:17:57.309
truth okay but the thing is is we always see

00:17:57.309 --> 00:17:59.750
oh we've got we've got all these great people

00:17:59.750 --> 00:18:01.849
out there in the world that have done sort of

00:18:01.849 --> 00:18:04.920
um fantastic work and their businesses are thriving

00:18:04.920 --> 00:18:06.940
all these sort of things are happening some of

00:18:06.940 --> 00:18:09.599
them are very fortunate that they come from backgrounds

00:18:09.599 --> 00:18:12.420
where they've got heavily funded people in there

00:18:12.420 --> 00:18:14.359
and people have invested in them they're very

00:18:14.359 --> 00:18:16.680
fortunate but most of the people aren't that

00:18:16.680 --> 00:18:18.680
fortunate they've got to work they've got a graph

00:18:18.680 --> 00:18:20.880
to actually get to these places so there's a

00:18:20.880 --> 00:18:24.019
different level of things here okay but the fundamental

00:18:24.019 --> 00:18:26.480
thing of it all is that they've all taken care

00:18:26.480 --> 00:18:29.099
of themselves somebody's helped them take care

00:18:29.099 --> 00:18:32.140
of the foundation in order for all of this to

00:18:32.140 --> 00:18:33.940
sort of develop on, because they wouldn't have

00:18:33.940 --> 00:18:36.220
been able to do it. We look at, I mean, the first

00:18:36.220 --> 00:18:38.460
companies that keep coming to my mind when I'm

00:18:38.460 --> 00:18:41.059
talking about this is like the Ubers, the Facebooks,

00:18:41.660 --> 00:18:44.539
the Amazons, the Googles. They're all case studies

00:18:44.539 --> 00:18:48.259
now, yeah, because they're doing fantastic. But

00:18:48.259 --> 00:18:50.400
there are companies out there that are going

00:18:50.400 --> 00:18:52.599
to reach to that level. There's going to be another

00:18:52.599 --> 00:18:55.220
cycle where there's going to be a handful of

00:18:55.220 --> 00:18:57.660
companies that are going to reach to that status.

00:18:59.029 --> 00:19:01.869
and something and and but they're working at

00:19:01.869 --> 00:19:03.650
the moment nobody needs to know who they are

00:19:03.650 --> 00:19:05.789
or anything right now because they're going to

00:19:05.789 --> 00:19:07.650
go through different changes they may have started

00:19:07.650 --> 00:19:09.470
up with one name of the company and end up being

00:19:09.470 --> 00:19:11.630
another name after like 10 iteratives or something

00:19:11.630 --> 00:19:15.269
like that right okay but that will happen but

00:19:15.269 --> 00:19:19.099
when that happens we all who are Building and

00:19:19.099 --> 00:19:21.220
wanting to get to those sort of stages or on

00:19:21.220 --> 00:19:23.880
that sort of same journey Should I say we all

00:19:23.880 --> 00:19:26.160
want to understand and know is that okay? What

00:19:26.160 --> 00:19:28.440
is it taken? What have you done? And that's one

00:19:28.440 --> 00:19:30.559
of the reasons I tell people especially like

00:19:30.559 --> 00:19:32.180
people who want to start a business or anything

00:19:32.180 --> 00:19:36.160
I said, it's great. I I would Force everyone

00:19:36.160 --> 00:19:39.000
to start something of their own. Okay, I would

00:19:39.000 --> 00:19:41.220
definitely would force that for some people It's

00:19:41.220 --> 00:19:43.039
not for some people. It's it's a good thing,

00:19:43.119 --> 00:19:45.720
right? Some people like to go into work and just

00:19:45.720 --> 00:19:47.990
focus on those Good on you, it's not an issue,

00:19:48.130 --> 00:19:49.589
there's nothing wrong with you there. But the

00:19:49.589 --> 00:19:51.750
people that want to do it, it's the case of,

00:19:51.910 --> 00:19:53.609
right, I'm asked, you're coming up to me now

00:19:53.609 --> 00:19:55.289
and say you really want to start something of

00:19:55.289 --> 00:19:57.690
your own. Even before they've started, I have

00:19:57.690 --> 00:19:59.769
to question them to say, do you really, really

00:19:59.769 --> 00:20:02.069
want to do this? What is it that you really want

00:20:02.069 --> 00:20:03.769
to do? Why do you want to do all the things?

00:20:04.309 --> 00:20:06.970
And ask questions that they've not been asked.

00:20:08.030 --> 00:20:10.390
And I'm not talking about asking your parents

00:20:10.390 --> 00:20:12.049
or asking family members because they're gonna

00:20:12.049 --> 00:20:15.910
give you different answers, right? You ask your

00:20:15.910 --> 00:20:18.089
parents, if I ask my parents right when I start

00:20:18.089 --> 00:20:19.250
to mind they'll be like, oh why do you want to

00:20:19.250 --> 00:20:20.829
do something like that? Why don't you invest

00:20:20.829 --> 00:20:23.309
your money here? Why don't you do this? That's

00:20:23.309 --> 00:20:24.670
the standard thing because the reason why they're

00:20:24.670 --> 00:20:27.170
saying that because they're looking out for me.

00:20:27.549 --> 00:20:29.410
they don't want you to risk and they don't want

00:20:29.410 --> 00:20:31.730
you to suffer because they see that journey as

00:20:31.730 --> 00:20:33.130
suffering and they want you to take the safe

00:20:33.130 --> 00:20:35.470
path not the the reason yeah exactly so that's

00:20:35.470 --> 00:20:36.950
what that's that's what your that's what your

00:20:36.950 --> 00:20:39.349
close friends and family are gonna say or you're

00:20:39.349 --> 00:20:40.970
gonna get a few other friends and family you're

00:20:40.970 --> 00:20:42.609
gonna look turn down and you look at you think

00:20:42.609 --> 00:20:44.950
really you're not gonna make this why are you

00:20:44.950 --> 00:20:49.109
doing this i get this still daily yeah even now

00:20:49.109 --> 00:20:52.900
10 to 15 years on i still get it right but then

00:20:52.900 --> 00:20:54.660
I'm thinking well and one thing I always say

00:20:54.660 --> 00:20:57.299
to them and I and I stay hand to heart I say

00:20:57.299 --> 00:21:00.700
I mean but one day yeah Chet will be famous and

00:21:00.700 --> 00:21:02.440
you're going to remember this I say it all the

00:21:02.440 --> 00:21:05.490
time Okay, because that's the belief that I have

00:21:05.490 --> 00:21:07.329
and if I've got that belief, then everybody else

00:21:07.329 --> 00:21:09.089
should have that belief that's coming on this

00:21:09.089 --> 00:21:11.450
whole journey as well. Why shouldn't they? You

00:21:11.450 --> 00:21:13.970
got to see it before it's happening or before

00:21:13.970 --> 00:21:16.650
it actually becomes a reality. I feel that every

00:21:16.650 --> 00:21:18.630
entrepreneur is a bit like an architect in the

00:21:18.630 --> 00:21:21.210
sense that they designed the place, they think

00:21:21.210 --> 00:21:22.970
how it's going to look like and they need to

00:21:22.970 --> 00:21:25.309
put that to paper and then from that paper on

00:21:25.309 --> 00:21:27.869
it becomes reality. But unless you have the vision

00:21:27.869 --> 00:21:30.150
to envision it in the first place, it's never

00:21:30.150 --> 00:21:32.609
going to happen, is it? Exactly. And it's really

00:21:32.609 --> 00:21:34.009
hard to do that as well because you're gonna

00:21:34.009 --> 00:21:36.490
go okay should i build a wall or this side of

00:21:36.490 --> 00:21:38.549
the business here should i put the roof one way

00:21:38.549 --> 00:21:40.049
or the other way so there's you know there's

00:21:40.049 --> 00:21:41.789
a bit of a learning curve there but it's just

00:21:41.789 --> 00:21:44.130
it's it's your own i guess i'm not gonna say

00:21:44.130 --> 00:21:46.150
destiny but it's who you are as an individual

00:21:46.150 --> 00:21:48.349
isn't it yes some people are built to build i

00:21:48.349 --> 00:21:50.529
guess and they want to do more and more stuff

00:21:50.529 --> 00:21:52.809
yeah it's interesting when you say that because

00:21:52.809 --> 00:21:56.680
we all kind of like follow or when I say we all

00:21:56.680 --> 00:21:59.299
follow, there's almost like this unwritten rule

00:21:59.299 --> 00:22:02.299
that's there, right? You've got to do this, you've

00:22:02.299 --> 00:22:03.839
got to do this, you've got to do this in life,

00:22:04.039 --> 00:22:07.640
okay? Right? But there are a certain handful

00:22:07.640 --> 00:22:09.319
of people, and I would probably call them like

00:22:09.319 --> 00:22:11.700
the top percent, 1 % or something, but like,

00:22:11.799 --> 00:22:13.180
you know what, no, I'm going to take a different

00:22:13.180 --> 00:22:16.079
path to this. I'm not going to do what I've been

00:22:16.079 --> 00:22:19.119
socially told to do. I'm going to take a different,

00:22:19.200 --> 00:22:21.700
and those are the people that stand out. Those

00:22:21.700 --> 00:22:24.549
are the people that know that there's more. to

00:22:24.549 --> 00:22:26.910
them and there's more for them to give in different

00:22:26.910 --> 00:22:30.430
ways right and it's not also not difficult to

00:22:30.430 --> 00:22:32.769
actually get into that sort of that percentage

00:22:32.769 --> 00:22:36.569
either it's just being educated and told and

00:22:36.569 --> 00:22:38.490
but then you've got to feel it want it within

00:22:38.490 --> 00:22:41.829
yourself too and then right okay okay i'm now

00:22:42.259 --> 00:22:44.400
hearing that this is the way you need to operate.

00:22:44.559 --> 00:22:46.339
No, you operate the way you got to feel that

00:22:46.339 --> 00:22:48.380
you need to operate as well. Something, something

00:22:48.380 --> 00:22:50.319
happens that, you know, I find that actually

00:22:50.319 --> 00:22:51.859
happened quite a few times in my life, which

00:22:51.859 --> 00:22:54.240
is you're going down a certain path and you know

00:22:54.240 --> 00:22:55.920
for a fact that's not the path you want to be

00:22:55.920 --> 00:22:58.500
in, right? So you just get frustrated or get

00:22:58.500 --> 00:23:00.180
angry. You want to move away from that path.

00:23:00.299 --> 00:23:02.059
But, you know, you still need to be there for

00:23:02.059 --> 00:23:03.920
the time being. Right. And how do you strike

00:23:03.920 --> 00:23:06.339
the balance of I'm getting some feedback, I'm

00:23:06.339 --> 00:23:08.779
learning something here, but at the same time,

00:23:08.779 --> 00:23:11.000
I'm still not where I want to be. And how do

00:23:11.000 --> 00:23:13.630
you, I guess, pull yourself back from that low

00:23:13.630 --> 00:23:16.069
moment onwards to something else because it's

00:23:16.069 --> 00:23:18.250
really hard to have everyone saying this is not

00:23:18.250 --> 00:23:20.170
for you or you're doing something wrong you feel

00:23:20.170 --> 00:23:22.869
a bit like a loser but you know you have more

00:23:22.869 --> 00:23:25.069
to it so how do you balance that out? You know

00:23:25.069 --> 00:23:28.410
so I'm currently I'm in a process of first drafting

00:23:28.410 --> 00:23:31.009
my book and there's a chapter in that which says

00:23:31.009 --> 00:23:35.710
which talks about the art of self -assessment

00:23:35.710 --> 00:23:38.549
and self -awareness yeah and that's where it

00:23:38.549 --> 00:23:41.720
all sort of boils down to. okay because if you

00:23:41.720 --> 00:23:44.079
don't if you're not able to self assess yourself

00:23:44.079 --> 00:23:46.279
you're not able to be aware of yourself either

00:23:46.279 --> 00:23:49.180
okay and this is a huge huge learning thing for

00:23:49.180 --> 00:23:51.640
everyone basically should be doing rather than

00:23:51.640 --> 00:23:53.880
being told that this is what you need to be doing

00:23:53.880 --> 00:23:57.099
so um i'll give you an example here as well that

00:23:57.099 --> 00:24:01.420
i um a few years ago i decided and i had this

00:24:01.420 --> 00:24:03.420
bright idea that i want to create a mastermind

00:24:03.690 --> 00:24:05.769
yeah my coaching business was going through I

00:24:05.769 --> 00:24:07.430
was like I'm going to create a mastermind I'm

00:24:07.430 --> 00:24:10.490
going to charge premium prices and everything

00:24:10.490 --> 00:24:12.690
was just looking so good so it was so easy to

00:24:12.690 --> 00:24:14.650
sort of like build and develop I did all the

00:24:14.650 --> 00:24:17.069
research and everything like that okay so that

00:24:17.069 --> 00:24:19.329
was another path that was another sort of project

00:24:19.329 --> 00:24:21.670
that I was working on which was incomplete which

00:24:21.670 --> 00:24:25.049
was completely separate to my main business now

00:24:25.049 --> 00:24:27.390
my main business was working well so I kind of

00:24:27.390 --> 00:24:30.460
then focused on another area And while I was

00:24:30.460 --> 00:24:32.519
doing all those sort of areas, my main business

00:24:32.519 --> 00:24:34.480
started to become neglected because I wasn't

00:24:34.480 --> 00:24:36.720
actually focusing on that part. And then I didn't

00:24:36.720 --> 00:24:40.180
even realize that there was a decline in sort

00:24:40.180 --> 00:24:43.740
of investments coming in or clients coming in

00:24:43.740 --> 00:24:45.119
and all these sort of things because focused

00:24:45.119 --> 00:24:47.519
on this mastermind and then realizing, hold on

00:24:47.519 --> 00:24:49.599
a minute, there's nothing coming in here. I'm

00:24:49.599 --> 00:24:51.920
getting things which doesn't even pay the bills

00:24:51.920 --> 00:24:55.690
in that respect. But I was so blindsided. Into

00:24:55.690 --> 00:24:58.250
doing all of those and that's when I realized

00:24:58.250 --> 00:25:00.349
that I needed to start asking myself questions

00:25:00.349 --> 00:25:03.809
again When I started asking myself questions

00:25:03.809 --> 00:25:06.789
and learning about myself more assessing my situations

00:25:06.789 --> 00:25:09.730
of where I am Not in terms of where I am from

00:25:09.730 --> 00:25:11.730
from a bank balance perspective, but where I

00:25:11.730 --> 00:25:14.829
am from my company perspective Okay, which directions

00:25:14.829 --> 00:25:17.309
do I need to go in and then the question was

00:25:17.309 --> 00:25:19.849
that hey? I need to stop this and I was working

00:25:19.849 --> 00:25:22.309
with somebody on it I ended up finding that I

00:25:22.309 --> 00:25:24.809
was putting far more effort and work into this

00:25:24.809 --> 00:25:26.950
than the other person was because I was the more

00:25:26.950 --> 00:25:30.609
of the technical aspect of things. OK, but I

00:25:30.609 --> 00:25:32.230
was thinking, well, there's no monetary, there's

00:25:32.230 --> 00:25:34.670
nothing coming through. I'm not I'm not even

00:25:34.670 --> 00:25:37.470
that the vision. All of these things were like

00:25:37.470 --> 00:25:41.599
being I was sharing all the content to. build

00:25:41.599 --> 00:25:43.759
people up to bring them in and no one was interested

00:25:43.759 --> 00:25:46.059
in it which is one thing that I realized again

00:25:46.059 --> 00:25:48.079
this is something again coming into sort of the

00:25:48.079 --> 00:25:50.259
business aspect of things when you have something

00:25:50.259 --> 00:25:52.859
that you think you you generally think that is

00:25:52.859 --> 00:25:56.539
the best idea on the planet it's the best idea

00:25:56.539 --> 00:25:59.099
on the planet for you but it might not necessarily

00:25:59.099 --> 00:26:01.240
be the best idea on the planet for people out

00:26:01.240 --> 00:26:03.440
there and when they and if it's not then you

00:26:03.440 --> 00:26:05.380
need to reassess yourself as well it's something

00:26:05.380 --> 00:26:07.819
that i've learned too right is that you need

00:26:07.819 --> 00:26:09.859
to reassess it nobody wants this so then why

00:26:09.859 --> 00:26:12.039
are you bothered why you why you why do you keep

00:26:12.039 --> 00:26:15.220
on at this okay now there's a point where people

00:26:15.220 --> 00:26:17.259
can argue there's that but what about the one

00:26:17.259 --> 00:26:19.839
you talk about the word consistency to keep on

00:26:19.839 --> 00:26:22.890
pushing keep on going but there's still assessments

00:26:22.890 --> 00:26:25.430
required within those okay because you need to

00:26:25.430 --> 00:26:29.089
then think are you actually solving somebody's

00:26:29.089 --> 00:26:31.549
problem and if you're not solving someone's problem

00:26:31.549 --> 00:26:33.789
and you're just solving a problem for yourself

00:26:34.190 --> 00:26:35.710
you know that's not going to work for anybody

00:26:35.710 --> 00:26:38.109
else, right? So this is actually quite interesting

00:26:38.109 --> 00:26:40.490
because there's, I'm thinking about two, first

00:26:40.490 --> 00:26:43.049
of all, something that Henry Ford said and something

00:26:43.049 --> 00:26:44.950
that I read in the book. So Matthew McConaughey,

00:26:45.089 --> 00:26:48.210
the actor wrote a book called Green Light. I

00:26:48.210 --> 00:26:49.829
don't know if you've read it yet, but he goes

00:26:49.829 --> 00:26:51.589
about how life sometimes gives you some green

00:26:51.589 --> 00:26:53.069
lights, which is like, go, go, go, you're in

00:26:53.069 --> 00:26:54.609
the right direction. Sometimes it's the yellow

00:26:54.609 --> 00:26:56.490
light, which means, you know what, it's not really

00:26:56.490 --> 00:26:58.329
the right path. And then you have a red one,

00:26:58.329 --> 00:27:00.630
which just says, stop, move, you're completely

00:27:00.630 --> 00:27:02.690
on the wrong direction here. But then at the

00:27:02.690 --> 00:27:04.730
same time, I'm thinking, about Henry Ford who

00:27:04.730 --> 00:27:06.430
once said if I asked people what they wanted

00:27:06.430 --> 00:27:08.690
they would say they want more horses instead

00:27:08.690 --> 00:27:11.009
of a car. So how do you strike that balance between

00:27:11.009 --> 00:27:15.250
is this a red light or am I building a car instead

00:27:15.250 --> 00:27:18.029
of a better carriage? So how do you manage that

00:27:18.029 --> 00:27:20.230
because that's quite hard. It is a hard one and

00:27:20.230 --> 00:27:22.410
I came across something just quite recently on

00:27:22.410 --> 00:27:25.910
that is that look when you are trying to find

00:27:25.910 --> 00:27:27.829
something or do something for people you need

00:27:27.829 --> 00:27:30.680
to go out and speak to people first of all. right?

00:27:30.859 --> 00:27:32.940
You need to go and ask them what do they want

00:27:32.940 --> 00:27:35.539
and if you ask them what they want you've got

00:27:35.539 --> 00:27:37.839
an idea okay then you need to ask but that's

00:27:37.839 --> 00:27:39.640
not necessarily what everybody wants so when

00:27:39.640 --> 00:27:41.539
you've got a few selections of people what they

00:27:41.539 --> 00:27:44.480
want you've got a few ideas here but then you

00:27:44.480 --> 00:27:46.559
need to then ask these other questions okay which

00:27:46.559 --> 00:27:48.920
is almost like a sales technique questions right

00:27:48.920 --> 00:27:51.119
you need to basically get as many yeses as you

00:27:51.119 --> 00:27:53.640
possibly can like get about three yeses okay

00:27:53.640 --> 00:27:55.420
and when you get to the fourth and fifth yes

00:27:55.420 --> 00:27:57.460
you know that that's exactly what they want and

00:27:57.460 --> 00:27:59.279
they're going to purchase it it's the type of

00:27:59.279 --> 00:28:02.109
question you ask them right so let's say for

00:28:02.109 --> 00:28:04.349
example you're in a you're in a specific country

00:28:04.349 --> 00:28:06.490
or something and you say oh you're in this country

00:28:06.490 --> 00:28:09.190
like let's take you're in the uk for example

00:28:09.190 --> 00:28:12.269
you're in the uk they'll say yes okay all right

00:28:12.269 --> 00:28:16.980
and then let's say um what uh where you ask them

00:28:16.980 --> 00:28:20.259
like what have you done in a specific part of

00:28:20.259 --> 00:28:22.480
the UK they'll tell you and they'll say did you

00:28:22.480 --> 00:28:24.519
enjoy it or what didn't you do and all that they'll

00:28:24.519 --> 00:28:26.559
say yes again and you keep on getting the essays

00:28:26.559 --> 00:28:28.619
and a psychological aspect of things it doesn't

00:28:28.619 --> 00:28:32.190
have to do anything to do with your product Okay,

00:28:32.190 --> 00:28:34.349
but as soon as you get the yeses, yes, yeses,

00:28:34.349 --> 00:28:35.769
you can then ask them this question. It's like,

00:28:35.849 --> 00:28:37.349
oh, so what about this? Would you be considered,

00:28:37.650 --> 00:28:39.869
would you consider this based on everything else?

00:28:39.950 --> 00:28:42.190
People are basically, you've the information

00:28:42.190 --> 00:28:44.309
that you got from other people. Chances are they'll

00:28:44.309 --> 00:28:46.809
say yes. If they say maybe it's easier to turn

00:28:46.809 --> 00:28:48.609
that into a yes as well, because they haven't

00:28:48.609 --> 00:28:51.009
said no straight away. So there's a lot of psychology

00:28:51.009 --> 00:28:53.809
behind the way the mind works and how you can

00:28:53.809 --> 00:28:57.089
actually, again, look, it is manipulation, not

00:28:57.089 --> 00:28:59.029
going to lie, but it's how you're doing it the

00:28:59.029 --> 00:29:01.269
right way. I always heard that the quality of

00:29:01.269 --> 00:29:03.480
the the questions you ask determines the quality

00:29:03.480 --> 00:29:06.039
of your life yeah in the sense that if you ask

00:29:06.039 --> 00:29:07.579
keep on asking the wrong questions you keep on

00:29:07.579 --> 00:29:09.380
getting the bad results that you don't want in

00:29:09.380 --> 00:29:11.980
your life right exactly but you know the bad

00:29:11.980 --> 00:29:14.779
questions are generally the bad the bad questions

00:29:14.779 --> 00:29:17.480
generally are questions which have got nothing

00:29:17.480 --> 00:29:19.339
to do with the person the questions that you

00:29:19.339 --> 00:29:21.900
want to ask is about the person you're gonna

00:29:21.900 --> 00:29:24.799
make everything about them okay and when you

00:29:24.799 --> 00:29:26.859
make everything about them you are building a

00:29:26.859 --> 00:29:29.599
relationship they're beginning to like you because

00:29:29.599 --> 00:29:31.799
they were like hey this person is actually interested

00:29:31.799 --> 00:29:34.559
in me you're asking them questions that people

00:29:34.559 --> 00:29:37.160
probably have not asked them on a regular basis

00:29:37.160 --> 00:29:39.900
okay and when you do that you're building all

00:29:39.900 --> 00:29:41.440
of these sort of things with them it doesn't

00:29:41.440 --> 00:29:44.559
have to turn into a investment or a sale or anything

00:29:44.559 --> 00:29:47.599
like that you've built a relationship so then

00:29:47.599 --> 00:29:49.359
now you're on the top of their list you're on

00:29:49.359 --> 00:29:51.700
their mind straight away and when they and when

00:29:51.700 --> 00:29:54.079
the time comes for something they will reach

00:29:54.079 --> 00:29:57.329
out to you in that and this is where again we

00:29:57.329 --> 00:29:59.630
all know the term of planting seeds comes in

00:29:59.630 --> 00:30:03.009
right that is planting seeds to the optimum point

00:30:03.009 --> 00:30:06.849
making it about the individuals finding something

00:30:06.849 --> 00:30:10.150
in common with the individual it can be anything

00:30:10.150 --> 00:30:14.029
it can be you like the same color it could be

00:30:14.029 --> 00:30:16.950
you have you have a child or something like that

00:30:16.950 --> 00:30:19.069
but when you have when you like for example when

00:30:19.069 --> 00:30:20.829
you say you have a child and this guy or so do

00:30:20.829 --> 00:30:23.269
I then you can say so how old is yours you never

00:30:23.269 --> 00:30:25.509
say mine is this you say so how old is yours

00:30:25.509 --> 00:30:28.849
then you can gauge this okay if your child is

00:30:28.849 --> 00:30:32.309
five years old mine is 10 years old you can then

00:30:32.309 --> 00:30:34.509
relate more to them as well to say oh I remember

00:30:34.509 --> 00:30:36.650
I remember how are things that as a five -year

00:30:36.650 --> 00:30:39.210
-old it could be quite tough never never refer

00:30:39.210 --> 00:30:42.609
to yours always make it about them still Good

00:30:42.609 --> 00:30:45.130
technique. I want to ask you, I meet a lot of

00:30:45.130 --> 00:30:47.009
entrepreneurs going to some really dark moments,

00:30:47.390 --> 00:30:49.470
right? What would you tell someone going to a

00:30:49.470 --> 00:30:51.089
dark moment when they're building their business?

00:30:51.329 --> 00:30:53.109
What's that one thing you'd say, obviously there's

00:30:53.109 --> 00:30:54.589
multiple things you could say, but what's the

00:30:54.589 --> 00:30:55.970
one thing you'd say, you know what, it's going

00:30:55.970 --> 00:30:58.569
to get better? What would that be? Okay, the

00:30:58.569 --> 00:31:00.349
one thing that I would say with those sort of

00:31:00.349 --> 00:31:02.710
things, and I say it quite often, is that nothing

00:31:02.710 --> 00:31:06.490
is always, nothing is negative. Okay, you can

00:31:06.490 --> 00:31:10.589
always find a positive in a negative. yeah so

00:31:10.589 --> 00:31:12.289
if they're going through a dark moment it's like

00:31:12.289 --> 00:31:14.630
so what what can you take away from all this?

00:31:15.329 --> 00:31:18.460
What good's happened? Okay, and that's basically

00:31:18.460 --> 00:31:20.200
what we want to do. We want to train the brain

00:31:20.200 --> 00:31:22.579
to rather than focusing on that negative emotion

00:31:22.579 --> 00:31:24.900
It's to start thinking about the good side of

00:31:24.900 --> 00:31:26.839
things that's been happening Which then will

00:31:26.839 --> 00:31:28.960
counteract all the negative sides and that's

00:31:28.960 --> 00:31:31.680
how that's how I always work with people again.

00:31:31.819 --> 00:31:35.359
It's our Referring back to our mind and is a

00:31:35.359 --> 00:31:38.279
great book that basically I would recommend to

00:31:38.279 --> 00:31:40.779
people it's called the laws of human nature the

00:31:40.779 --> 00:31:45.589
case by Robert Green These books, right, and

00:31:45.589 --> 00:31:48.509
that book says the similar sort of things, okay,

00:31:48.849 --> 00:31:52.049
but then always think about, if I'm constantly

00:31:52.049 --> 00:31:54.250
thinking negative, then damn, all the negative

00:31:54.250 --> 00:31:56.609
shit's gonna keep coming to me. What can I change?

00:31:56.869 --> 00:31:59.470
And yes, it is about the way you transmit your

00:31:59.470 --> 00:32:01.529
energy, your frequency, all these sort of things.

00:32:01.609 --> 00:32:04.109
I'm a big believer in all those sort of things,

00:32:04.210 --> 00:32:07.190
but we're all gonna, I go through it. I go through

00:32:07.190 --> 00:32:10.250
dark moments, but I go through less dark moments

00:32:10.250 --> 00:32:13.000
than I went through before. Okay. And it's how

00:32:13.000 --> 00:32:14.980
I handle it. There's moments when I have my dark

00:32:14.980 --> 00:32:17.440
moments, Ricardo, I will literally say, okay,

00:32:17.519 --> 00:32:19.859
right. I'm going to put down tools and I'm just

00:32:19.859 --> 00:32:21.980
going to basically sit and watch Netflix shows

00:32:21.980 --> 00:32:24.359
for a little while. Yeah, that works for most

00:32:24.359 --> 00:32:26.960
people actually. Right. And there's nothing wrong

00:32:26.960 --> 00:32:28.920
with that because when they say you're not being

00:32:28.920 --> 00:32:31.140
productive, you are actually being productive

00:32:31.140 --> 00:32:33.980
to a certain level, not high productivity levels,

00:32:34.880 --> 00:32:36.920
but you're definitely not doing nothing. you're

00:32:36.920 --> 00:32:38.880
still being productive in some way even when

00:32:38.880 --> 00:32:40.480
you're watching a show or something like that

00:32:40.480 --> 00:32:41.940
your brain is still thinking about something

00:32:41.940 --> 00:32:45.799
else too it is right so then that's a good thing

00:32:45.799 --> 00:32:47.839
for you so what did you learn from it's like

00:32:47.839 --> 00:32:51.480
okay i learned to stay calm i learned to basically

00:32:51.480 --> 00:32:53.779
step away from things i learned that although

00:32:53.779 --> 00:32:55.940
sorry excuse my french here that shit's hitting

00:32:55.940 --> 00:32:57.980
the fan i'm in a dark moment currently at the

00:32:57.980 --> 00:33:00.380
moment it's like well i don't want to sit here

00:33:00.380 --> 00:33:02.440
all this time because i'm not going to get nowhere

00:33:02.440 --> 00:33:04.910
no one's going to freaking help me I need to

00:33:04.910 --> 00:33:06.809
help myself. That's ultimately the thing, isn't

00:33:06.809 --> 00:33:09.750
it? You need to help yourself. Yeah. There's

00:33:09.750 --> 00:33:12.430
not going to be a calvary coming in. There's

00:33:12.430 --> 00:33:15.390
no, you know, the higher power is not going to

00:33:15.390 --> 00:33:16.890
come in and help you. You need to help yourself.

00:33:17.069 --> 00:33:19.950
And then things start happening. But you do the

00:33:19.950 --> 00:33:22.000
first step. and maybe the second and when the

00:33:22.000 --> 00:33:24.579
third maybe 100 steps all by yourself, and then

00:33:24.579 --> 00:33:27.740
something else happens, right? Yeah, it's, it's

00:33:27.740 --> 00:33:31.220
now focusing on books, you've recommended a book

00:33:31.220 --> 00:33:33.819
that I literally have standing on top of my desk

00:33:33.819 --> 00:33:37.099
right now. And I'm also curious, you also recommend

00:33:37.099 --> 00:33:39.579
another book, which I'm almost finished. What's

00:33:39.579 --> 00:33:42.579
it called? The OKR ones? Measure What Matters?

00:33:42.619 --> 00:33:44.579
Yes, measure what matters. Yes. Yeah, brilliant

00:33:44.579 --> 00:33:47.019
book. Actually told me a lot about the story

00:33:47.019 --> 00:33:49.220
of Silicon Valley, how Google got started, but

00:33:49.220 --> 00:33:51.400
also how they managed to get to where they are

00:33:51.400 --> 00:33:53.500
right now. What other books have inspired you

00:33:53.500 --> 00:33:56.400
along your journey? What other books? Gosh, I've

00:33:56.400 --> 00:33:59.380
got so many books. So one book that really has

00:33:59.380 --> 00:34:02.660
inspired me is one called Extreme Leadership.

00:34:04.200 --> 00:34:06.440
And I'm sure everyone knows about Extreme Leadership.

00:34:06.519 --> 00:34:12.340
It's by Jekyll Wilkes. Yes. that I mean the reason

00:34:12.340 --> 00:34:15.219
why that's really helped me and also I will link

00:34:15.219 --> 00:34:18.900
that to David Goggins can't hurt me right and

00:34:18.900 --> 00:34:21.340
the reason why that's helped me in that way because

00:34:21.340 --> 00:34:25.119
my mindset I wouldn't say my mindset is like

00:34:25.119 --> 00:34:28.280
them but I would love for my mindset to be like

00:34:28.280 --> 00:34:32.300
them but I don't think I'm far off having that

00:34:32.300 --> 00:34:34.500
sort of mindset because I basically got my mindset

00:34:34.500 --> 00:34:37.280
through my I've got the the I've basically got

00:34:37.280 --> 00:34:39.849
the no -bullshit attitude from my mum and I got

00:34:39.849 --> 00:34:42.530
the people attitude from my dad right so it's

00:34:42.530 --> 00:34:45.150
the perfect match in that respect the way I see

00:34:45.150 --> 00:34:47.510
it okay in terms of books in that respect yeah

00:34:47.510 --> 00:34:49.829
it's extreme leadership that's a great book I

00:34:49.829 --> 00:34:51.829
mean obviously it's all about the navy seals

00:34:51.829 --> 00:34:54.849
but then how they basically use everything they

00:34:54.849 --> 00:34:57.869
learn from the navy seals perspective into real

00:34:57.869 --> 00:34:59.889
world perspective from a leadership aspect of

00:34:59.889 --> 00:35:03.150
things yeah so and again going back to the whole

00:35:03.150 --> 00:35:05.500
thing of like At the end of the day, if you are

00:35:05.500 --> 00:35:07.599
leading somebody in any way, anything that goes

00:35:07.599 --> 00:35:09.559
wrong, you are accountable for it. It's your

00:35:09.559 --> 00:35:13.239
fault. It's not your team's fault. In that respect.

00:35:14.239 --> 00:35:17.079
There's that same thing with David Goggins, can't

00:35:17.079 --> 00:35:20.519
hurt me. That's just been one that is a constant

00:35:20.519 --> 00:35:24.019
sort of reminder about what you can do. Very

00:35:24.019 --> 00:35:26.380
powerful book and very powerful character as

00:35:26.380 --> 00:35:30.230
well. Absolutely. yeah yeah i mean honestly it's

00:35:30.230 --> 00:35:32.230
like if you if you want to basically have somebody

00:35:32.230 --> 00:35:34.809
who's associated superman or something like that

00:35:34.809 --> 00:35:37.650
he's probably high up there right in that respect

00:35:37.650 --> 00:35:39.929
um a few other books that i always get other

00:35:39.929 --> 00:35:43.449
people to sort of um look at and go through that

00:35:43.449 --> 00:35:45.590
one of the first books i would say is the compound

00:35:45.590 --> 00:35:49.710
effect okay so the compound effect is by darren

00:35:49.710 --> 00:35:53.840
hardy and Obstacle is the Way is another book

00:35:53.840 --> 00:35:58.380
which is by Ryan Holiday. Those are some of the

00:35:58.380 --> 00:36:01.039
books there but then after understanding those

00:36:01.039 --> 00:36:02.820
because those are things which are very those

00:36:02.820 --> 00:36:05.519
two books especially are quite sort of personal

00:36:05.519 --> 00:36:08.320
development type books right a lot of the things

00:36:08.320 --> 00:36:10.579
that when you read that book you're thinking

00:36:10.579 --> 00:36:13.619
well I know this already okay but then when you

00:36:13.619 --> 00:36:15.440
read it and when you question yourself why you

00:36:15.440 --> 00:36:17.199
know this already is that so why do you why are

00:36:17.199 --> 00:36:19.769
you continuously reading it then right? okay

00:36:19.769 --> 00:36:21.570
you got to question yourself with that respect

00:36:21.570 --> 00:36:23.210
i've had so many people say that to me it's like

00:36:23.210 --> 00:36:24.670
oh i know this already i went did you finish

00:36:24.670 --> 00:36:26.289
the book just like yeah i mean so why did you

00:36:26.289 --> 00:36:28.730
finish the book then yeah they have not got an

00:36:28.730 --> 00:36:31.050
answer to it okay or they were like oh i just

00:36:31.050 --> 00:36:32.630
felt like finishing a book i said but clearly

00:36:32.630 --> 00:36:34.570
you took something away even if it's just one

00:36:34.570 --> 00:36:36.050
paragraph you took away from that book you've

00:36:36.050 --> 00:36:39.500
taken something yeah um And then you'd kind of

00:36:39.500 --> 00:36:41.940
work towards other books like Simon Sinek is

00:36:41.940 --> 00:36:45.639
a huge, huge fan of Simon Sinek. Start with Why

00:36:45.639 --> 00:36:48.380
is a really, really good book because that does

00:36:48.380 --> 00:36:51.380
teach you a lot about you and businesses as well.

00:36:51.619 --> 00:36:53.420
There's another book I've got in the back here

00:36:53.420 --> 00:36:56.139
is called Primal Leadership as well. I can't

00:36:56.139 --> 00:36:58.320
remember who it's from. There's a couple there.

00:36:58.760 --> 00:37:01.539
Relentless as well is a great book. Relentless

00:37:01.539 --> 00:37:04.960
by Tim Grover. So that was Tim Grover and Relentless.

00:37:05.119 --> 00:37:08.360
So Tim Grover is a huge fan of his as well. He

00:37:08.360 --> 00:37:11.539
was Michael Jordan's coach and then became Kobe

00:37:11.539 --> 00:37:14.500
Bryant's coach. So he would never become Kobe

00:37:14.500 --> 00:37:16.860
Bryant's coach if he was still Michael Jordan's

00:37:16.860 --> 00:37:19.840
coach. Michael Jordan basically paid him to not

00:37:19.840 --> 00:37:22.980
coach anybody else, but just him. Interesting.

00:37:23.480 --> 00:37:26.800
Yeah. Yeah, he's quite a career, hasn't he? So

00:37:26.800 --> 00:37:29.920
yeah, yeah, yeah. So yeah, so yeah, so Relentless

00:37:29.920 --> 00:37:31.619
is a great book and Tim Grover has got another

00:37:31.619 --> 00:37:33.820
book out as well. Oh, gosh, I can't remember

00:37:33.820 --> 00:37:35.539
the name of that one. It's here somewhere. But

00:37:35.539 --> 00:37:37.579
it's the second book of Tim Grover's. But those

00:37:37.579 --> 00:37:39.780
there doesn't I mean, I've got a list of books

00:37:39.780 --> 00:37:41.920
that I can go through another book, which is

00:37:41.920 --> 00:37:44.840
great for in terms of vision side of things.

00:37:44.840 --> 00:37:47.739
And it's also a Netflix show as well. And I would

00:37:47.739 --> 00:37:50.039
suggest this recommend is to everyone is simply

00:37:50.039 --> 00:37:53.239
called The Secret. Yeah, the secret but that's

00:37:53.239 --> 00:37:55.280
that's quite old isn't it's like almost 30 years

00:37:55.280 --> 00:37:57.860
now. Yeah, three years old. Yeah, it's very very

00:37:57.860 --> 00:38:01.880
old I There's a Netflix show on that one. Yep,

00:38:02.079 --> 00:38:04.639
and I always basically what I tend to do and

00:38:04.639 --> 00:38:06.840
I think this is probably about a few years back

00:38:07.389 --> 00:38:09.050
and you're probably going to think I'm crazy

00:38:09.050 --> 00:38:11.949
when I when I say I did this I basically watched

00:38:11.949 --> 00:38:14.510
that and I made sure that I watched that at least

00:38:14.510 --> 00:38:16.829
three to four times a week. Makes sense. Yeah

00:38:16.829 --> 00:38:19.469
I watched it three to four times a week sat there

00:38:19.469 --> 00:38:21.409
and I just watched it just to make sure that

00:38:21.409 --> 00:38:24.349
everything was I was retraining programming myself

00:38:24.349 --> 00:38:26.449
in terms of my thoughts my visions all these

00:38:26.449 --> 00:38:28.269
sort of things they've got then I got the book

00:38:28.269 --> 00:38:30.289
and I was like okay the book is great but I still

00:38:30.289 --> 00:38:33.269
like the show okay and it was really important

00:38:33.269 --> 00:38:35.210
then I got the audible and then I just listened

00:38:35.210 --> 00:38:38.400
to the audible at least once a month. Even till

00:38:38.400 --> 00:38:41.300
now, just to remind myself of things. So that's

00:38:41.300 --> 00:38:45.139
like my go -to sort of reminder of certain things.

00:38:45.260 --> 00:38:47.340
And that's down to the way I believe and what

00:38:47.340 --> 00:38:50.780
I do. I mean, I then do the same thing with my

00:38:50.780 --> 00:38:52.719
clients. It's just the same thing. So it's like,

00:38:52.800 --> 00:38:54.159
if it works for me, why shouldn't it work for

00:38:54.159 --> 00:38:57.440
somebody else? Don't you think it was, obviously

00:38:57.440 --> 00:38:59.639
not anymore, but don't you think it was absolutely

00:38:59.639 --> 00:39:02.840
petrifying? when you first started to listen

00:39:02.840 --> 00:39:05.179
to your inner voice and to your inner desires

00:39:05.179 --> 00:39:08.099
and to what do you actually want and then making

00:39:08.099 --> 00:39:11.139
the first step to making that that reality because

00:39:11.139 --> 00:39:13.239
that is that's a scary moment is it hey man i

00:39:13.239 --> 00:39:15.599
shit myself honestly it was hard it was hard

00:39:15.599 --> 00:39:18.699
i mean i always knew that i wanted to do and

00:39:18.699 --> 00:39:22.500
go into this field of work now i've spent the

00:39:22.500 --> 00:39:25.280
last my my background is in the corporate tech

00:39:25.280 --> 00:39:27.639
so i always known that i've always wanted to

00:39:27.639 --> 00:39:30.250
do something with people but then elevations

00:39:30.250 --> 00:39:32.849
and all that I just didn't know what it was but

00:39:32.849 --> 00:39:35.329
then to take the step to do it my wife gave me

00:39:35.329 --> 00:39:37.610
12 months right and she said okay look here's

00:39:37.610 --> 00:39:39.630
12 months I approached her once and I said hey

00:39:39.630 --> 00:39:41.010
I need to leave work and she's like what are

00:39:41.010 --> 00:39:43.030
you talking about right and I was like I need

00:39:43.030 --> 00:39:45.010
to start something of my own and I really cannot

00:39:45.010 --> 00:39:47.489
work for anybody and she said but we can't at

00:39:47.489 --> 00:39:49.230
the moment because financially we weren't stable

00:39:49.500 --> 00:39:52.760
Yeah, and then I then said fine totally understand

00:39:52.760 --> 00:39:55.340
I still worked in the background Did a bit of

00:39:55.340 --> 00:39:57.780
coaching worked with some execs at work and all

00:39:57.780 --> 00:40:00.880
that then they started paying me outside of work

00:40:00.880 --> 00:40:02.659
So it was a bit of a side hustle going on for

00:40:02.659 --> 00:40:07.159
me, too I wasn't I wasn't certified in any way,

00:40:07.159 --> 00:40:10.340
but they basically said they they again This

00:40:10.340 --> 00:40:12.519
is going back to relationship building trusting

00:40:12.519 --> 00:40:14.980
when you when you have good relationships and

00:40:14.980 --> 00:40:18.280
you've got good trust The certifications, the

00:40:18.280 --> 00:40:20.619
accreditations mean nothing. And they said the

00:40:20.619 --> 00:40:22.300
same thing to me. These were as Gazex who have

00:40:22.300 --> 00:40:24.079
been around for a lot longer than I have, right?

00:40:24.119 --> 00:40:26.300
They were probably, what, 20, 30 years older

00:40:26.300 --> 00:40:28.500
than me. They said that they'll pay me outside

00:40:28.500 --> 00:40:31.280
of work because I help them. And that was like

00:40:31.280 --> 00:40:34.000
the step thing. My gosh, if I can do this, imagine

00:40:34.000 --> 00:40:36.559
what else I can do. Right. And then I came out

00:40:36.559 --> 00:40:38.119
and I said to my wife, okay, look, right, this

00:40:38.119 --> 00:40:40.260
is the time she said, okay, we're a little bit

00:40:40.260 --> 00:40:42.039
financially stable. It's not going to be easy,

00:40:42.039 --> 00:40:46.000
but I'll give you 12 months. Yeah. Ten years

00:40:46.000 --> 00:40:49.920
on before more than that now. Okay. I people

00:40:49.920 --> 00:40:53.539
say to me will you ever retire? I said, no, I

00:40:53.539 --> 00:40:55.639
will never retire. I don't believe in retirement

00:40:55.639 --> 00:41:00.480
Because I love what I do I Go and then I said,

00:41:00.619 --> 00:41:02.079
why do you not believe in retirement? I said

00:41:02.079 --> 00:41:04.039
well retirement for me is that you stop doing

00:41:04.039 --> 00:41:06.320
something that you've been doing for a long time

00:41:06.320 --> 00:41:08.400
And then you move on to something else. So you

00:41:08.400 --> 00:41:09.900
retire one thing, but then you find something

00:41:09.900 --> 00:41:13.059
else to do Okay, that's that's the way I see

00:41:13.059 --> 00:41:15.480
retirement as because you obviously but look

00:41:15.480 --> 00:41:17.460
when people have been working for like 20 30

00:41:17.460 --> 00:41:20.280
years into a company and then they retire They're

00:41:20.280 --> 00:41:22.219
retiring from that company, but then they're

00:41:22.219 --> 00:41:24.179
still gonna find and then they'll say oh I want

00:41:24.179 --> 00:41:27.099
to do something that I've never done before or

00:41:27.099 --> 00:41:29.460
Experience something. Well, that's exactly what

00:41:29.460 --> 00:41:31.280
you're doing. You're starting something else.

00:41:31.400 --> 00:41:33.320
Yeah, it was hard The whole thing was hard and

00:41:33.320 --> 00:41:36.440
it is scary honestly, but I wish it upon anybody

00:41:36.440 --> 00:41:40.110
that wants to do it. Yeah and but knowing that

00:41:40.110 --> 00:41:44.389
it is it's hey man it's i don't like painting

00:41:44.389 --> 00:41:47.869
rose petal pictures or making things fluffy in

00:41:47.869 --> 00:41:50.710
any way you just got to be real hard truth to

00:41:50.710 --> 00:41:53.510
say that look this is this is going to be a tough

00:41:53.510 --> 00:41:57.269
road okay you are there are they're going to

00:41:57.269 --> 00:41:59.869
be You're going to be falling off cliffs at some

00:41:59.869 --> 00:42:02.150
point, right? But you know what, that cliff,

00:42:02.230 --> 00:42:03.909
you'll be able to stand back up. You're not going

00:42:03.909 --> 00:42:05.949
to fall flat and not be able to get back up because

00:42:05.949 --> 00:42:07.570
there's only one time that will ever happen in

00:42:07.570 --> 00:42:10.469
your life when it ends, right? So don't think

00:42:10.469 --> 00:42:12.369
about that, right? Think about doing everything

00:42:12.369 --> 00:42:15.429
else. Exactly. It's like people always say baby

00:42:15.429 --> 00:42:17.050
steps, but the reality about baby steps, and

00:42:17.050 --> 00:42:19.130
if you, you know, I'm sure you have some memories

00:42:19.130 --> 00:42:22.130
of these kids fail all the time when they're

00:42:22.130 --> 00:42:24.170
learning how to walk. Yeah, they keep on failing

00:42:24.170 --> 00:42:26.289
day in day out, but they keep on pushing because

00:42:26.289 --> 00:42:27.989
the desire to walk is much bigger than desire

00:42:27.989 --> 00:42:30.349
Not to walk. Yeah, and it's the same thing with

00:42:30.349 --> 00:42:32.349
our lives and our personalities and who we are

00:42:32.349 --> 00:42:34.170
It's like yeah, you're gonna keep on falling

00:42:34.170 --> 00:42:36.070
and tumbling down But you're gonna pick yourself

00:42:36.070 --> 00:42:38.670
up and learn something every time you fall and

00:42:38.670 --> 00:42:40.329
that's okay. That's how you grow That's part

00:42:40.329 --> 00:42:43.389
of life, right? Yeah, I turn into game. Well,

00:42:43.469 --> 00:42:45.610
I turn into game count how many times you fall

00:42:45.610 --> 00:42:47.789
Right exactly because then it becomes a story

00:42:47.789 --> 00:42:50.769
to tell Right, I say to everyone I went if this

00:42:50.769 --> 00:42:52.190
I say you are gonna fall But look, why don't

00:42:52.190 --> 00:42:54.449
you just count how many times you fall and then

00:42:54.449 --> 00:42:56.150
what you know? Yeah, you count how many times

00:42:56.150 --> 00:42:58.349
you fall? Okay, because then you'd be like shit.

00:42:58.349 --> 00:43:00.949
I fell again. Okay now get back up again Alright,

00:43:01.090 --> 00:43:03.570
that's enough. That's fallen ten times get back

00:43:03.570 --> 00:43:05.949
up on the 11th time, right? You never know that

00:43:05.949 --> 00:43:08.030
11th opportunity could be just standing right

00:43:08.030 --> 00:43:09.730
there in front of your face when you stand up

00:43:10.909 --> 00:43:13.250
There's this horrible, not horrible, but there's

00:43:13.250 --> 00:43:16.110
a guy called Brian Tracy and I remember listening

00:43:16.110 --> 00:43:18.429
to his audio books on sales, right? Cause I was

00:43:18.429 --> 00:43:20.710
back trying sales and he said something when

00:43:20.710 --> 00:43:22.769
you're making cold calls and cold calls are really

00:43:22.769 --> 00:43:25.829
hard. It's by the 50th that actually you're going

00:43:25.829 --> 00:43:27.409
to have a yes. Everything else is going to be

00:43:27.409 --> 00:43:29.940
a no. And I was like, I'm sure he can be right.

00:43:30.019 --> 00:43:31.860
And then I started measuring and I realized that

00:43:31.860 --> 00:43:34.179
actually he's pretty accurate. So when I was

00:43:34.179 --> 00:43:36.840
cold calling people, I was like, okay, 47, 48,

00:43:37.199 --> 00:43:40.880
49. I'm getting very close to the yes that I

00:43:40.880 --> 00:43:43.239
actually need to hear. And my enthusiasm just

00:43:43.239 --> 00:43:45.280
built up. And I knew for a fact the first...

00:43:45.179 --> 00:43:47.619
20 or 30, they're going to be an absolute disaster.

00:43:48.000 --> 00:43:49.820
Had nothing to do with my skill set. Just had

00:43:49.820 --> 00:43:51.739
something, you know, it is what it is. It's a

00:43:51.739 --> 00:43:53.980
numbers game in the end. But yeah, that kind

00:43:53.980 --> 00:43:56.159
of kept him motivated. But I was keeping track

00:43:56.159 --> 00:43:58.539
of things. I knew that something else was happening.

00:43:58.639 --> 00:44:01.380
It was something good. So it is a good point

00:44:01.380 --> 00:44:03.239
that you put about that around the same. And

00:44:03.239 --> 00:44:07.300
that's that is quite accurate as well. It's like

00:44:07.300 --> 00:44:09.199
when you when you post a piece of content, you're

00:44:09.199 --> 00:44:11.480
not going to expect it to go viral straight away.

00:44:11.679 --> 00:44:14.989
Right. And if it does. good on you okay but don't

00:44:14.989 --> 00:44:17.809
just sit on it right because the next post you

00:44:17.809 --> 00:44:19.690
do probably won't go viral right so what do you

00:44:19.690 --> 00:44:21.670
got to keep doing you got to keep keep working

00:44:21.670 --> 00:44:24.530
be consistent but that's when people talk about

00:44:24.530 --> 00:44:27.090
oh i'm not motivated enough and i always say

00:44:27.090 --> 00:44:30.110
this as well my motivation does not last okay

00:44:30.110 --> 00:44:32.670
i don't even use the word motivation because

00:44:32.670 --> 00:44:34.809
you could go up but your motivation wants you

00:44:34.809 --> 00:44:38.829
will drop hands down you will drop okay and that's

00:44:38.829 --> 00:44:41.519
the truth of it all okay but the thing is what

00:44:41.519 --> 00:44:43.920
you do need is just basically need to make sure

00:44:43.920 --> 00:44:46.380
that you're disciplined enough to stay consistent

00:44:46.380 --> 00:44:49.619
and that's all you need those two things to keep

00:44:49.619 --> 00:44:53.519
moving forward okay and you maintain that you

00:44:53.519 --> 00:44:55.619
have the right people around you to help you

00:44:55.619 --> 00:44:57.679
stay to that sort of level you'll have a little

00:44:57.679 --> 00:44:59.500
dip but you'll be able to get back up and maintain

00:44:59.500 --> 00:45:01.639
that level and it's almost like having a flat

00:45:01.639 --> 00:45:04.159
line for a long time right because when you're

00:45:04.159 --> 00:45:06.239
disciplined you're consistent you are going to

00:45:06.239 --> 00:45:08.239
have that increase the graph is going to go up

00:45:08.360 --> 00:45:11.519
But there's a higher chance of it going up than

00:45:11.519 --> 00:45:14.250
dropping down. So having that sort of mindset

00:45:14.250 --> 00:45:16.889
changes everything completely. I think you know

00:45:16.889 --> 00:45:18.789
for example like there was a couple times in

00:45:18.789 --> 00:45:20.550
my life where I would go to the gym every single

00:45:20.550 --> 00:45:22.969
day and I realized I had really good days and

00:45:22.969 --> 00:45:25.090
really horrible days and the horrible days I'm

00:45:25.090 --> 00:45:26.949
going to the gym I probably sit there for 10

00:45:26.949 --> 00:45:29.530
minutes, but I'll still go to the gym Yeah, right

00:45:29.530 --> 00:45:32.710
and that all adds up in the end it all adds up

00:45:32.710 --> 00:45:34.849
and it helps you with the consistency But most

00:45:34.849 --> 00:45:36.530
importantly helps with something else, which

00:45:36.530 --> 00:45:38.849
is even though you might not feel that he had

00:45:38.849 --> 00:45:41.590
a good workout that day Your brain says to you,

00:45:41.590 --> 00:45:43.309
you know what, you've achieved something. You

00:45:43.309 --> 00:45:45.530
went out of the house, you went to the gym and

00:45:45.530 --> 00:45:47.489
that's worth something. And that's something

00:45:47.489 --> 00:45:49.170
pushes you to the next day. And the next day

00:45:49.170 --> 00:45:50.730
is going to be great, but you need to keep on

00:45:50.730 --> 00:45:53.570
pushing. Right. So yeah, always remember how

00:45:53.570 --> 00:45:56.030
you feel after you've done it. Exactly that.

00:45:56.090 --> 00:45:58.730
Yeah. Yeah. It is hard. I mean, who likes going

00:45:58.730 --> 00:46:00.570
to the gym. I don't like going to the gym, but

00:46:00.570 --> 00:46:02.010
then you just got to think about how you're going

00:46:02.010 --> 00:46:04.349
to feel when you finish it. Okay. And the same

00:46:04.349 --> 00:46:06.360
thing in business as well. They're going to be

00:46:06.360 --> 00:46:08.639
moments that you're going to be like, oh, really

00:46:08.639 --> 00:46:10.320
don't like doing this. But then you think, well,

00:46:10.320 --> 00:46:12.480
if I've got that one or two tasks that I've completed,

00:46:12.639 --> 00:46:14.980
how am I going to feel once I've done it? OK,

00:46:15.380 --> 00:46:18.199
you can't see how further you've got, but you've

00:46:18.199 --> 00:46:20.420
actually taken that step further, too. Right.

00:46:20.420 --> 00:46:22.780
And that could lead to something else. OK. I

00:46:22.780 --> 00:46:25.059
mean, it's not nothing is about all when we listen

00:46:25.059 --> 00:46:27.139
to the language again, it's down to language

00:46:27.139 --> 00:46:29.579
as well of how you basically speak, how your

00:46:29.579 --> 00:46:31.579
behavior is, how your characteristics to other

00:46:31.579 --> 00:46:34.710
people are all these sort of things. It's never

00:46:34.710 --> 00:46:37.449
a case of I have to do anything. It's always

00:46:37.449 --> 00:46:40.610
I get to do it all Yeah, so having changing those

00:46:40.610 --> 00:46:42.789
sort of changing and we hear it I mean some of

00:46:42.789 --> 00:46:44.469
the greatest people have said these same words

00:46:44.469 --> 00:46:46.670
You never have to do anything you get to do all

00:46:46.670 --> 00:46:49.630
you never have to wake up you get to wake up

00:46:49.630 --> 00:46:51.610
All those sort of things. Yeah, so it's important

00:46:51.610 --> 00:46:54.269
to keep that in your head. Keep remind yourself

00:46:54.269 --> 00:46:58.309
those small things Chet, as we're nearing the

00:46:58.309 --> 00:47:00.489
end of the podcast, if people want to reach out

00:47:00.489 --> 00:47:03.590
to you, how can you do so? Yeah, so if you want

00:47:03.590 --> 00:47:05.809
to reach out to me, you can reach out to me directly.

00:47:05.969 --> 00:47:07.690
I mean, I'm on LinkedIn. I live on LinkedIn.

00:47:08.289 --> 00:47:11.510
So you can search me on Chet Hirani, which is

00:47:11.510 --> 00:47:14.909
just my first name, C -H -E -T, surname Hirani,

00:47:14.969 --> 00:47:18.159
H -I -R -A -N -I, two words. I'm on LinkedIn

00:47:18.159 --> 00:47:21.719
there. I'm also on TikTok. I'm also on Instagram.

00:47:22.159 --> 00:47:24.059
So you can, and the same words, Chet Hirani.

00:47:24.219 --> 00:47:25.960
So just search those. Only one of them, one of

00:47:25.960 --> 00:47:28.860
me comes up, thankfully. Yeah, just reach out

00:47:28.860 --> 00:47:32.420
to me, DM me. Happy to ask any questions or anything.

00:47:32.519 --> 00:47:35.079
You can also go to ChetHirani .com as well and

00:47:35.079 --> 00:47:36.940
look at a few things there. I've got lots of

00:47:36.940 --> 00:47:40.099
free handouts that you can basically take for

00:47:40.099 --> 00:47:42.199
nothing. Everything's all there to help in any

00:47:42.199 --> 00:47:43.880
way. And then just, yeah, reach out if you want

00:47:43.880 --> 00:47:47.199
to connect in any shape or form. Sounds good.

00:47:47.400 --> 00:47:48.559
Chad, thank you so much for your time. It's been

00:47:48.559 --> 00:47:51.699
an absolute pleasure having you here on the podcast.

00:47:51.960 --> 00:47:53.599
Yeah. Now, thank you very much, Ricardo. It's

00:47:53.599 --> 00:47:56.440
been great. The podcast is also sponsored by

00:47:56.440 --> 00:47:59.139
Notion .so. Notion is offering six months for

00:47:59.139 --> 00:48:01.659
free for new users. Make sure you check out our

00:48:01.659 --> 00:48:04.400
website, the startupevents .co .uk to read in

00:48:04.400 --> 00:48:06.820
the software. This podcast is also sponsored

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by startupnetworks .co .uk. Startup Networks,

00:48:10.579 --> 00:48:12.900
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00:48:12.900 --> 00:48:15.079
resources you need to run your startup. From

00:48:15.079 --> 00:48:17.480
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sure you check them out at odev .tech