WEBVTT

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Welcome to the Innovation Conversation, a podcast

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about innovators, both in business and real life.

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Hosted by myself, Ricardo Rescual and Harry McCona.

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This podcast is also sponsored by ODEV Tech.

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ODEV Tech is your premier software development

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partner. Make sure you check them out at odev

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.tech. The podcast is also sponsored by Notion

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.so. Notion is offering six months for free for

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new users. Make sure you check out our website,

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thestoreofevents .co .uk to read in the software.

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Hi, and welcome to another episode of the Innovation

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Conversation. Today we are joined by Sumit Ahuja.

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Sumit, welcome to the podcast. Thank you, Ricardo.

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Pleasure to be here. Sumit, would you like to

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introduce yourself to the audience, please? Yes,

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absolutely. And again, thanks for the opportunity.

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So yeah, my name is Sumit and I'm based in the

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San Francisco Bay Area, you know, the innovation

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capital of the world. And of course, there's

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many more. So this is the right podcast for me

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to be on. I like to describe myself as a product

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builder and an innovator. And I've been in the

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product technology innovation space for the last

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25, 27 years across different industries, telecom,

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mobile, blockchain, and AI. And I'm currently

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the founder and president of Evoke Impact, which

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is a boutique product and strategy consulting

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firm. and be focused on enterprise, universities,

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and startup ecosystems to help them with their

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innovation journeys. Quite a lot on your planning.

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You're just on the epicenter of all the innovation

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in the world. So quite exciting to be there,

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I imagine. How do you get started with all this?

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Because obviously, did you grow up in San Francisco

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or you moved there? What was the journey like?

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Yeah, so I think there's many ingredients behind

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the scenes. There's not one particular reason

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or one particular factor that caused me to be

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where I am. So I was actually born in the Middle

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East. lived there for several years, moved to

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India, went back to the Middle East, came back

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to India. And then after my high school, which

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was in New Delhi, I moved to the US for undergrad.

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And I got a degree in engineering in Wisconsin.

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And very early back in the 2000s, I moved to

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the Bay Area. So I've been here for quite some

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time. And my career then took off in semiconductors

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when, you know, semiconductor was really just

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the only thing being talked about. There wasn't

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any even internet or AI being talked about. But

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I built my career from that point on into semiconductors,

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into telecom, mobile, and then moving to fintech

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and blockchain and AI with companies such as

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AT &T, PayPal, and Circle. But the common thread

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across all of the things I've done in the past,

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I would say is, and maybe this is the fact that

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you're in the Bay Area, in the Silicon Valley,

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and some things are more available to you, is

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that I was able to work on some cutting edge

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technology and products right from the get -go.

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whether it was in semiconductor testing, whether

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it was building our first Converse entertainment

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services running on fiber optic cables, fintech

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when it was booming back in the 2010s, and more

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recently working on digital finance and stable

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coins. So, you know, I guess I'm a sucker for

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innovation. It just draws me. I like the chaos,

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but I've been able to build that journey along

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the way in this fashion. And I think it's linear.

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Obviously, some of these things are more opportunistic

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as well. But during this journey, I had a chance

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to also sink my teeth a lot into the startup

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ecosystem. Because like I said, I enjoyed disruption,

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innovation, and actually working with people

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who are bending the curve. And through this path,

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I was able to work on some advisory roles. I

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got a chance to invest in some companies. And

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again, when you start doing certain things in

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a certain direction, more doors open up to you.

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So on this path, I had some folks come and say,

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hey, you should be teaching at some universities

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as well. So that kind of opened up doors for

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me to teach in Barcelona, in Bangkok, and other

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places. And then all this coalesced into saying,

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I need to do something that really drives innovation,

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but I want to enable it through bridging the

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skills gap, which I see emerging quite a lot

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in the Middle Eastern region, in Asia, in India,

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and America. my company Evoque Impact was born.

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So really, you know, the journey is, there's

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a little seed of innovation right in the beginning

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of the career. And then it kind of builds like

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a snowball over the time. So you've been in a

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lot of companies and you kind of, I should put

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this, you're an expert in all things innovation.

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What I want to ask you is what defines, what

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defines successful policy of having a lot of

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innovators within the company? Like how do you,

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how do you manage to make that work? Cause you

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work in PayPal, AT &T, Circle. how do you keep

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I guess people under control but at the same

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time also very creative and always launching

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new products? Yeah well I don't think I'm an

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expert at the level I want to be there's still

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a long way to go for me but yes I've been in

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this space for a very long time and I've seen

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what I call the web one to web two to web three

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journey here and worldwide but I would say you

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know in terms of how you run innovation? How

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do you control innovation? How do you measure

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innovation? I think it's not one single answer.

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And the cop -out answer is it depends. If you're

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in a startup, the answer is different. If you're

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in a large company, the answer is different because

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the priorities are different. The culture is

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different. The commitments to stakeholders and

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markets are different. But I would say that the

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single most important thing that defines or can

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lead to innovation in a company is just generally

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their appetite for risk and also bringing the

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right talent and the right culture. So if you

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have the right combination of all of those and

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those things are not easy, you'll have one or

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two or maybe three or maybe not any one of them.

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So the way that you would be in a large company,

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I've been in large companies for the most part

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and of course some unicorns after that. So the

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way innovation is approached is very different.

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You know, in large companies like AT &T, innovation

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becomes something that becomes sometimes an afterthought.

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Or if it's something that is more incremental,

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it takes a long time because you've got markets,

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you've got large sets of products and people,

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large commitments to Wall Street. So things can

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get slower. I moved from a 200 ,000 people company

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to a 20 ,000 company at PayPal. So things became

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much faster, like 10 times faster. And then you're

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actually building products and you're disrupting

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what I call infrastructure. In this case, in

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FinTech. you're really rebuilding the financial

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systems across the world. So just the nature

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of the work you do requires you to bend the curve.

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So the people you bring in, the people you naturally

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attract, the culture at the top, the empowerment

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at the bottom, all of those things matter. And

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some of these things begin to happen more mentally.

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But I would say that, like I said, the risk appetite,

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the talent you bring in, and the culture is really,

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really most critical to foster that innovation.

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And then I went from a 20 ,000 person company

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to a 200 person company. at circle. And you can

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imagine it's a rocket ship. So over there, you

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know, you like I said, you shoot first and then

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you aim. Right. Or you make the commitment and

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do things and ask for forgiveness after. So it's

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just a very different way of operating. But all

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in all, I would say there has to be something

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that sparks that innate need that this is where

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you want to be. So innovation culture doesn't

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get built overnight. It takes years to build.

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So those are some of the things I've seen. And

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now I'm obviously in a one -man show or two -man

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show. So 200 ,000 to 20 ,000 to 200 ,000 are

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two people in my company. And, you know, I, you

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know, you take the shot first and you aim. So

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sometimes you got to go down the plot, but not

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a simple answer. But there are some key ingredients

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that are necessary to drive innovation. And,

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you know, when you teach your students now, what

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do you tell them not to do? Because we know,

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you know, they should focus on getting talent,

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on managing risk, and also getting a nice culture.

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But what do you always tell them? You know, guys,

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don't even try to do these things these ways

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because it's not going to work. Yeah. You know,

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innovation, again, is done best when you let

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ideas fly, right? When you don't put too many

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bounds around people. But I think innovation,

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just to the heck of it, is not worth it because

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you're burning resources, you're burning time.

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And, you know, the business world is not very

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forgiving. You know, you don't get very many

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chances to come up with a blockbuster idea or

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blockbuster product. Unless you're a large company,

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you have the resources to fail. So I think one

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of the things I always like to focus on is, yeah,

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let's brainstorm. You know, let's whiteboard.

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Let's kind of think about how you can actually

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solve a problem. But at the end of the day, you

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know, innovation too quick, too fast, too early

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does not see the light of day. And it just fails

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and there's enough precedents in the history

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where things have happened early Didn't connect

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and it came back five years later or ten years

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later or never came back So I think one of the

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most important things as innovators you have

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to do is you cannot get married to What you're

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building you have to say it through to what he

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is solving for you know, if you believe that

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your first idea or your first product or your

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first you know, tangible or intangible offering

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to the market, to the people is going to be the

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end product, you're mistaken. Which is why if

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I fixate myself on what I'm trying to solve for,

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as opposed to what I'm building, you're better

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off. Because what you're building is going to

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change. You know, investors put money in companies

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and teams, not because of what you're actually

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building, it's actually what's the problem space.

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Is it big enough? Because they believe that if

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you tackle that, you will find the way to the

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right product at some point. Hopefully fast,

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but if you're fixating yourself on just at one

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solution that may not be the right answer so

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as an innovator as You know a leader in product

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which I've been for the last many years I like

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to tell my teams that fixate on the customer

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on the value proposition and the rest should

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flow from there so those are the things I like

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to tell and you know or In terms of you know

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to do and not to do talk to the customers all

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the time all the time talk to your vendors all

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the time, talk to your stakeholders all the time.

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And you know, how was it when you made the leap

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from, you know, big corporations like PayPal

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and the likes to running your own startup, running

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your own business? How was it? It must have been

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quite scary, I imagine. Or was it completely

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organic and actual? It is scary. It still is

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scary. But you know, there's a point in time

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where you you take the leap of faith. And I think

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entrepreneurs the way I see some entrepreneurs

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are you know I guess they are born with entrepreneurial

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mindsets some get created along the way just

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like leaders are born leaders are created so

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there's a debate in this thing right but I'm

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not the guy who was you know sitting under a

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tree and then an apple fell on my head and I

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came up with that idea none of that happened

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so for me it's been a journey of many pieces

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coming together where I was able to validate

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my hypotheses where I was able to build conviction

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where I was able to build enough partnerships

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and then take that leap of faith when I knew

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that what I'm doing is solving a real need. For

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me, it became very clear over the last, let's

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say, 10, 15 years that, again, I've been in mobile

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and consumer tech and fintech. There's always

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a promise of democratizing technology, democratizing

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financial services. That's going to level the

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playing field. It's going to make the world way

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better. You know, the same thing was happening

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back to AT &T, at PayPal, at Circle. But the

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one thing I realized is that, you know, we can

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give all the financial access to anybody across

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the world. That won't do anything unless you

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also prepare these people across the world with

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the right skill sets, these countries with the

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right skill sets to use that financial freedom

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or assets or resources to build for the future.

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So yes, you need financial democracy. You need

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financial access across the world. And I'm a

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true believer in that. But the gap I kept seeing

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over and over and over again, especially in the

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growth markets, India, Southeast Asia, parts

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of Europe, Africa, Latin America, that's 7 billion

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people. Now think about it. We've been talking

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about financial democracy for the last 20 years,

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but still we haven't grown or bent the curve

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in these markets. And one of the reasons for

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that is the skill sets. You've got markets here

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that have people who are averaging 20, 25 years

00:12:29.080 --> 00:12:31.480
old. I can give them all the money you want.

00:12:31.919 --> 00:12:33.960
It's not going to do much. You need to give them

00:12:33.960 --> 00:12:37.360
skills, right? So for me, that became very clear

00:12:37.360 --> 00:12:40.080
that I'm an expert in innovation, product strategy,

00:12:40.179 --> 00:12:43.460
go to market. And I want to map that to bridging

00:12:43.460 --> 00:12:46.600
the skills gap. And that's how this began to

00:12:46.600 --> 00:12:48.840
percolate in my head. I wanted to create an impact.

00:12:49.019 --> 00:12:52.879
I wanted to evoke an action. And that's how evoke

00:12:52.879 --> 00:12:55.460
impact. was born and you know, we're getting

00:12:55.460 --> 00:12:57.259
some good traction in different markets, but

00:12:57.259 --> 00:13:00.399
that's the path I'm on. It's scary, but that's

00:13:00.399 --> 00:13:03.720
how it's kind of all germinated. And how quickly

00:13:03.720 --> 00:13:06.059
do you think these skill sets can be taught to

00:13:06.059 --> 00:13:07.820
all these different markets? Because there's

00:13:07.820 --> 00:13:09.159
always, you know, I talk to a lot of entrepreneurs

00:13:09.159 --> 00:13:10.679
here in Europe and they always say, we should

00:13:10.679 --> 00:13:12.679
move to the US, the US is where all the action

00:13:12.679 --> 00:13:14.950
is. Which to a certain extent is right. But then

00:13:14.950 --> 00:13:16.570
you kind of wonder, why don't you start building

00:13:16.570 --> 00:13:18.610
locally on something, right? Why don't you try

00:13:18.610 --> 00:13:20.490
and make a gigantic company like I'm thinking

00:13:20.490 --> 00:13:22.590
Spotify, for example, is a really good example.

00:13:22.789 --> 00:13:24.809
So how long do you think it's going to take for

00:13:24.809 --> 00:13:27.149
the other markets to keep up and to actually

00:13:27.149 --> 00:13:30.370
get to the same level? That's a really hard question

00:13:30.370 --> 00:13:34.710
to answer, Ricardo. And the answer is hard because

00:13:34.710 --> 00:13:38.330
there isn't one way to do it. There isn't one

00:13:38.330 --> 00:13:41.279
factor that determines. how quickly these economies

00:13:41.279 --> 00:13:43.580
these countries can really get to the next level

00:13:43.580 --> 00:13:46.559
but I'll say that you know the way I think about

00:13:46.559 --> 00:13:50.320
it is you know right now the innovation that's

00:13:50.320 --> 00:13:52.620
taking place worldwide you're either solving

00:13:52.620 --> 00:13:56.240
for local regional national needs or you're building

00:13:56.240 --> 00:13:58.240
local like you said and then going to the biggest

00:13:58.240 --> 00:14:00.759
market the biggest market being you know the

00:14:00.759 --> 00:14:05.460
US and maybe Western Europe and so on so the

00:14:05.460 --> 00:14:08.899
answer is There is a little hanging fruit. If

00:14:08.899 --> 00:14:14.580
you're trying to build product services and offerings

00:14:14.580 --> 00:14:16.639
and value proposition for your local markets

00:14:16.639 --> 00:14:20.740
and sell in your local markets, there is a good

00:14:20.740 --> 00:14:22.879
chance that you can iterate a lot faster than

00:14:22.879 --> 00:14:25.700
building something that has to go global. But

00:14:25.700 --> 00:14:28.519
that might make a lot more time, which is why

00:14:28.519 --> 00:14:31.700
you see in parts of Africa a lot of small fintech

00:14:31.700 --> 00:14:33.789
companies coming up. You see a lot of things

00:14:33.789 --> 00:14:36.110
happening in the Indian startup ecosystem catering

00:14:36.110 --> 00:14:38.549
to hyper -local needs in India. And same thing

00:14:38.549 --> 00:14:40.169
is happening also in the Middle East, in Latin

00:14:40.169 --> 00:14:42.970
America. So those things are, I would say, they're

00:14:42.970 --> 00:14:45.529
not easy. There's no low -hanging fruit. There's

00:14:45.529 --> 00:14:47.750
nothing that's easy. But those things can be

00:14:47.750 --> 00:14:49.289
a little bit faster than saying, you know what,

00:14:49.389 --> 00:14:51.250
I'm going to produce a product or build a product

00:14:51.250 --> 00:14:54.090
and software that's going to solve global needs,

00:14:54.269 --> 00:14:56.889
and I'll land up selling in the biggest markets

00:14:56.889 --> 00:14:58.690
in the world. Those things can take a little

00:14:58.690 --> 00:15:01.860
bit more time. So it depends on what the company's

00:15:01.860 --> 00:15:04.200
trying to solve for, what that audience looks

00:15:04.200 --> 00:15:06.419
like, what's the impact area that you're trying

00:15:06.419 --> 00:15:09.879
to take ownership of. And that will then dictate

00:15:09.879 --> 00:15:12.259
your roadmap. That's going to then dictate, do

00:15:12.259 --> 00:15:15.100
you have the right ecosystem available? You have

00:15:15.100 --> 00:15:17.139
the developers, engineers, do you have the right

00:15:17.139 --> 00:15:19.539
investors, the regulations and the policies,

00:15:19.720 --> 00:15:22.279
you know, all of those things matter. So some

00:15:22.279 --> 00:15:24.480
things can be done quicker, locally, regionally.

00:15:24.720 --> 00:15:27.500
But if you're playing on a global scale, then

00:15:27.500 --> 00:15:30.379
things will take a little bit more time. Would

00:15:30.379 --> 00:15:32.440
you ever advise a startup to go and find investors

00:15:32.440 --> 00:15:34.860
from a different market to invest locally? For

00:15:34.860 --> 00:15:37.460
example, an orientation in Spain would you advise

00:15:37.460 --> 00:15:39.539
Spanish startups to go and find American investors,

00:15:39.580 --> 00:15:43.139
for example? You know, I think that the landscape

00:15:43.139 --> 00:15:46.419
in innovation and startups is changing. You know,

00:15:46.779 --> 00:15:49.000
you obviously have... I'm a firm believer that

00:15:49.000 --> 00:15:51.039
innovation is diffused. There's no one center

00:15:51.039 --> 00:15:52.580
of the world. I mean, if you believe that the

00:15:52.580 --> 00:15:54.139
barrier is going to produce every single tech

00:15:54.139 --> 00:15:55.679
in the world forever, it's not going to happen.

00:15:56.029 --> 00:15:57.809
You know, look at what's happening in China with

00:15:57.809 --> 00:15:59.789
DeepSeek and so many other things going on, right?

00:16:00.490 --> 00:16:04.409
So I think there's a big appetite for even Western

00:16:04.409 --> 00:16:08.789
institutional investors to invest in non -U .S.,

00:16:08.789 --> 00:16:12.330
non -European markets, right? Because the returns

00:16:12.330 --> 00:16:14.850
can be maybe quicker. There may be more innovations

00:16:14.850 --> 00:16:17.629
coming from those ecosystems. So that is beginning

00:16:17.629 --> 00:16:21.889
to happen. On the flip side, companies in Spain

00:16:21.889 --> 00:16:24.350
or in other places across the world, in India,

00:16:24.570 --> 00:16:28.019
Middle East here, they want access ready capital

00:16:28.019 --> 00:16:31.860
and that ready capital more so with a little

00:16:31.860 --> 00:16:34.919
strings attached maybe is available more so in

00:16:34.919 --> 00:16:37.259
the US so they will want to come to the US as

00:16:37.259 --> 00:16:39.960
well right to get investments and so on for capital

00:16:39.960 --> 00:16:44.980
so I think I see a lot more like a bilateral

00:16:44.980 --> 00:16:48.100
flow of investments taking place as opposed to

00:16:48.100 --> 00:16:49.860
what it used to be before which was more skewed

00:16:49.860 --> 00:16:53.259
about US investors investing let's say in US

00:16:53.259 --> 00:16:55.639
probably and maybe in the developed countries

00:16:55.850 --> 00:16:58.110
but now the flow of money is beginning to happen

00:16:58.110 --> 00:17:00.549
towards the middle east it is beginning to happen

00:17:00.549 --> 00:17:04.609
in indian companies and vice versa so i think

00:17:04.609 --> 00:17:09.910
it's it's this acceptance of um worldview that

00:17:09.910 --> 00:17:11.390
you're going to have entrepreneurs popping up

00:17:11.390 --> 00:17:14.849
no matter where and you want to fund invest in

00:17:14.849 --> 00:17:18.369
good ideas good companies solid traction so i

00:17:18.369 --> 00:17:21.660
think you'll see more and more of this And how

00:17:21.660 --> 00:17:23.299
important do you think, for example, things like

00:17:23.299 --> 00:17:26.700
blockchain and AI are in this process? Blockchain,

00:17:26.700 --> 00:17:28.500
you know, makes it easier for people to transfer

00:17:28.500 --> 00:17:30.579
funds and, you know, makes it very democratic,

00:17:30.579 --> 00:17:32.400
I guess. I had to transfer money from one place

00:17:32.400 --> 00:17:34.480
to the other. And the same thing goes for AI,

00:17:34.500 --> 00:17:36.700
because all of a sudden you can have a really

00:17:36.700 --> 00:17:39.539
good tech team on your computer. Well, not that

00:17:39.539 --> 00:17:40.980
advanced, but, you know, somewhat advanced. They

00:17:40.980 --> 00:17:43.359
can actually do a lot of stuff. Yeah. You know,

00:17:43.359 --> 00:17:46.480
I've been fortunate to work in both spaces, blockchain

00:17:46.480 --> 00:17:50.829
and AI. So to me, the way I see these You know,

00:17:50.829 --> 00:17:55.650
if you go back to like the early 2000s into 2004,

00:17:55.809 --> 00:17:58.990
five, six, or early 90s, sorry late 90s when

00:17:58.990 --> 00:18:01.750
the Googles of the world were being born, it

00:18:01.750 --> 00:18:03.809
did and Microsoft and, you know, Facebook and

00:18:03.809 --> 00:18:07.250
Yahoo back in like late 90s, early 2000s. What

00:18:07.250 --> 00:18:10.769
they did was to fundamentally change the infrastructure

00:18:10.769 --> 00:18:14.569
layer of the internet, the application layer

00:18:14.569 --> 00:18:17.490
that writes on the internet. And yet that kind

00:18:17.490 --> 00:18:20.880
of builds the platform for the fintech to write.

00:18:21.839 --> 00:18:24.000
It built the platform for other technologies

00:18:24.000 --> 00:18:26.819
to write. I see the same thing happening now

00:18:26.819 --> 00:18:29.019
with blockchain and AI. Of course, AI has been

00:18:29.019 --> 00:18:32.079
around for 30, 40 years. Blockchain is a little

00:18:32.079 --> 00:18:36.480
bit more newer, 10, 12 years. But the promise

00:18:36.480 --> 00:18:40.180
of the blockchain, again, blockchain and AI are

00:18:40.180 --> 00:18:43.500
very different. Completely different. To me,

00:18:43.720 --> 00:18:46.799
the blockchain is a promise right now. we're

00:18:46.799 --> 00:18:50.440
still in a way in early phases of adoption and

00:18:50.440 --> 00:18:53.000
But I'm a big believer in the blockchain and

00:18:53.000 --> 00:18:56.220
the use cases that it enables You know blockchain

00:18:56.220 --> 00:18:58.200
is often confused with crypto crypto is just

00:18:58.200 --> 00:19:00.519
a use case sitting on top of the blockchain There's

00:19:00.519 --> 00:19:02.880
so many other things right there's more use cases

00:19:02.880 --> 00:19:05.700
to come I do fundamentally believe that the blockchain

00:19:05.700 --> 00:19:09.119
will reshape the Internet based infrastructure

00:19:09.119 --> 00:19:12.000
to a different level with all you know faster

00:19:12.000 --> 00:19:14.700
cheaper transparent immutability all of those

00:19:15.430 --> 00:19:17.470
characteristics that we have from the blockchain.

00:19:18.990 --> 00:19:21.910
And then you have AI, which of course is on top

00:19:21.910 --> 00:19:23.950
of everybody's mind and on top of everybody's

00:19:23.950 --> 00:19:28.450
tongue. But people need to look beyond just using

00:19:28.450 --> 00:19:33.569
a GPT. AI has been embedded in the things we

00:19:33.569 --> 00:19:37.710
do for 25, 30 plus years in many ways or fashion,

00:19:37.849 --> 00:19:40.829
and it'll continue to do so. So I see both these

00:19:40.829 --> 00:19:44.150
technologies operating on their own levels. Each

00:19:44.150 --> 00:19:46.769
one is going to face regulatory pressures, policy

00:19:46.769 --> 00:19:49.869
pressures, national sovereign level pressures

00:19:49.869 --> 00:19:53.609
from different countries, but they are intersecting.

00:19:53.849 --> 00:19:55.730
You know, they are complementary. You know, I

00:19:55.730 --> 00:19:58.029
was delivering a keynote as a conference and

00:19:58.029 --> 00:19:59.990
I told it's a match made in heaven, blockchain

00:19:59.990 --> 00:20:03.130
and AI. So I think both the texts will reshape

00:20:03.130 --> 00:20:06.730
the next five, 10, 15, 20 years, but we've got

00:20:06.730 --> 00:20:10.250
to get through a lot of hurdles around how do

00:20:10.250 --> 00:20:13.069
you monetize certain things. what use cases are

00:20:13.069 --> 00:20:17.009
most stressing, what are the guardrails to build

00:20:17.009 --> 00:20:19.349
around both of these because both of them are

00:20:19.349 --> 00:20:21.930
just out in the wild at this point, but I see

00:20:21.930 --> 00:20:24.210
both technologies as being fundamentally the

00:20:24.210 --> 00:20:28.170
same level of impact as the internet backbone

00:20:28.170 --> 00:20:30.990
that was built in the late 90s and the early

00:20:30.990 --> 00:20:34.519
2000s. Now, for all these companies just starting

00:20:34.519 --> 00:20:36.880
out and listening to the podcast, what advice

00:20:36.880 --> 00:20:38.920
would you give them? And I know there's always

00:20:38.920 --> 00:20:40.359
a couple of key things that people always say,

00:20:40.359 --> 00:20:42.339
you know, this works, this doesn't work. What

00:20:42.339 --> 00:20:46.339
would that be? Wow. Quite a lot there. Yeah,

00:20:46.339 --> 00:20:48.279
it is. And I think, you know, you know, having

00:20:48.279 --> 00:20:51.200
a startup or innovation, it's like having a baby,

00:20:51.359 --> 00:20:53.440
you know, you can give me all the books you want

00:20:53.440 --> 00:20:56.859
around how babies are born, you know, how you

00:20:56.859 --> 00:20:59.420
raise a child. So there are some things that

00:20:59.420 --> 00:21:02.640
are very common across the board, but When you

00:21:02.640 --> 00:21:04.640
have a child or when you raise a family or when

00:21:04.640 --> 00:21:07.299
you have your own ways to move forward, it's

00:21:07.299 --> 00:21:09.519
very unique. It's very personal. The decisions

00:21:09.519 --> 00:21:12.259
you make, the priorities you have. So while it

00:21:12.259 --> 00:21:14.799
might sound seem like, oh yeah, you know, everybody

00:21:14.799 --> 00:21:16.900
in the world, you know, who has all those same

00:21:16.900 --> 00:21:19.339
resources in a way, but it's a very personal

00:21:19.339 --> 00:21:22.660
journey. So for startups and investors to some

00:21:22.660 --> 00:21:25.319
extent, and maybe for aspiring entrepreneurs,

00:21:26.000 --> 00:21:27.920
I would say that it's going to be a very personal

00:21:27.920 --> 00:21:30.160
journey. You know, no matter what people said

00:21:30.160 --> 00:21:32.769
that this is a playbook, that this is how it

00:21:32.769 --> 00:21:36.750
happens. Fundamentals are important, but your

00:21:36.750 --> 00:21:38.970
journey will be yours. It can be a very lonely

00:21:38.970 --> 00:21:41.809
journey as well. There's no doubt about that.

00:21:42.069 --> 00:21:46.890
So I think product, ideas, funding, go -to -market,

00:21:47.329 --> 00:21:51.029
talent, ecosystems, all of these are the fundamental

00:21:51.029 --> 00:21:54.650
execution blocks of building a startup, right?

00:21:55.210 --> 00:21:58.009
But at the same time, you've got the philosophical

00:21:58.009 --> 00:22:00.349
angle. of building a company on your own. And

00:22:00.349 --> 00:22:02.650
that's, you know, opportunities don't come directly

00:22:02.650 --> 00:22:05.329
to you. Opportunities always come in disguise.

00:22:06.069 --> 00:22:08.410
So as an entrepreneur, you know, you have to

00:22:08.410 --> 00:22:11.430
be not just be ready and open, but also be willing

00:22:11.430 --> 00:22:14.089
to take that risk to take that opportunity. So,

00:22:14.130 --> 00:22:16.890
you know, one piece of advice I always tell folks

00:22:16.890 --> 00:22:18.470
is, you know, opportunities will come knocking,

00:22:18.529 --> 00:22:20.910
but are you there to open the door? This sounds

00:22:20.910 --> 00:22:23.289
very philosophical, right? But you have to have

00:22:23.289 --> 00:22:26.369
that openness and readiness. And to me, that

00:22:26.369 --> 00:22:28.630
readiness comes from just being out there talking

00:22:28.630 --> 00:22:32.109
to people, having a mentor and advisor, you know,

00:22:32.210 --> 00:22:33.990
being in the right ecosystem. So that's, that's

00:22:33.990 --> 00:22:36.109
one. And I would say that the second thing, which

00:22:36.109 --> 00:22:38.769
I strongly believe in, and that's been very true

00:22:38.769 --> 00:22:40.910
in my case of going back in my journey, in my

00:22:40.910 --> 00:22:43.569
career, been fortunate to work in some good places

00:22:43.569 --> 00:22:46.470
and build a career that I am very grateful for

00:22:46.470 --> 00:22:49.890
is you have to truly believe in the power of

00:22:49.890 --> 00:22:52.309
non -linearity, in the power of serendipity.

00:22:52.819 --> 00:22:56.599
You know as an entrepreneur as a founder or co

00:22:56.599 --> 00:22:58.759
-founder There's only so much you can control

00:22:58.759 --> 00:23:01.140
But you have to believe you have to have the

00:23:01.140 --> 00:23:03.119
faith that there's something behind all of this

00:23:03.119 --> 00:23:05.059
or rather in front of all of this That you can't

00:23:05.059 --> 00:23:07.319
see and it's true in my case You know when you

00:23:07.319 --> 00:23:08.680
start getting out there when you start talking

00:23:08.680 --> 00:23:10.920
to people when you put out there what you're

00:23:10.920 --> 00:23:13.259
doing When you start demonstrating the value

00:23:13.259 --> 00:23:16.099
that you can bring the impact that you can have

00:23:16.099 --> 00:23:18.339
Things begin to happen the popcorn begins to

00:23:18.339 --> 00:23:21.279
pop now you can't control. You know when which

00:23:21.279 --> 00:23:23.869
kernel is gonna pop Well, when you put the microwave

00:23:23.869 --> 00:23:25.809
in the put the popcorn in the microwave and you

00:23:25.809 --> 00:23:29.630
turn on Eventually it will begin to pop. So,

00:23:29.690 --> 00:23:31.849
you know, it's just a power of long linearity

00:23:31.849 --> 00:23:35.009
Things will happen in a very serendipitous way

00:23:35.009 --> 00:23:37.670
So for entrepreneurs, you know, yes focus on

00:23:37.670 --> 00:23:40.150
the hard skills on the execution or all of those

00:23:40.150 --> 00:23:42.589
But you have to build in your resilience to be

00:23:42.589 --> 00:23:44.329
able to withstand what's going on around you

00:23:44.329 --> 00:23:47.650
to be Able to see an opportunity when it doesn't

00:23:47.650 --> 00:23:50.880
exist to take the time to be patient with yourself.

00:23:50.980 --> 00:23:52.940
You can't be patient, you know, with a lot of

00:23:52.940 --> 00:23:54.779
things, but you need to give yourself a breathing

00:23:54.779 --> 00:23:57.119
room. So there's a lot of things that I feel

00:23:57.119 --> 00:23:58.960
need to be done by entrepreneurs on the hard

00:23:58.960 --> 00:24:01.839
skill side, execution side, but also building

00:24:01.839 --> 00:24:04.859
your belief system at the same time. And I would

00:24:04.859 --> 00:24:06.259
say the last thing is, you know, if you're an

00:24:06.259 --> 00:24:08.380
entrepreneur, there's no perfection. You know,

00:24:08.380 --> 00:24:09.700
if you're waiting to perfect something, it ain't

00:24:09.700 --> 00:24:12.339
gonna happen. So, you know, progress over perfection

00:24:12.339 --> 00:24:16.740
is my way to go and we're all, the whole world

00:24:16.740 --> 00:24:19.240
is interconnected. So what I do, some has an

00:24:19.240 --> 00:24:21.779
influence somewhere, and so on. So those are

00:24:21.779 --> 00:24:23.740
the things I think about as an entrepreneur,

00:24:24.240 --> 00:24:26.619
in addition to the hard execution and strategy

00:24:26.619 --> 00:24:29.799
skill sets that I have. I'm curious on one thing,

00:24:29.960 --> 00:24:32.019
and this is by the way, a brilliant answer, which

00:24:32.019 --> 00:24:34.839
is what do you do when you face hardships? Because

00:24:34.839 --> 00:24:36.880
by definition, an entrepreneur is going to face

00:24:36.880 --> 00:24:39.660
tons of them, right? Either you being the moment

00:24:39.660 --> 00:24:42.599
to pivot and the need to pivot his company, his

00:24:42.599 --> 00:24:44.660
or her company, but then also, you know, multiple

00:24:44.660 --> 00:24:46.759
things. You can get investment on time. You cannot

00:24:46.759 --> 00:24:48.519
find the right tech team, you know, tons of things

00:24:48.519 --> 00:24:50.539
that can happen. How do you manage all that?

00:24:50.799 --> 00:24:53.279
Yeah, I mean, that's hard. I think I'll be surprised

00:24:53.279 --> 00:24:56.119
if you find any entrepreneur that has not changed

00:24:56.119 --> 00:24:58.480
their mind a couple of times or hasn't pivoted

00:24:58.480 --> 00:25:01.759
once or twice. In fact, the purpose of building

00:25:01.759 --> 00:25:04.480
a startup and entrepreneurship is to find the

00:25:04.480 --> 00:25:09.200
right product and service through a process of

00:25:09.200 --> 00:25:12.839
iteration through a process of failure through

00:25:12.839 --> 00:25:14.880
a process of pivoting every now and then and

00:25:14.880 --> 00:25:16.619
making sure that what you're doing is really

00:25:16.619 --> 00:25:18.740
going to hit the mark that it is going to be

00:25:18.740 --> 00:25:20.819
in service of the market but yes you know this

00:25:20.819 --> 00:25:22.900
is where What I was talking about earlier, you

00:25:22.900 --> 00:25:25.119
have to have those skill sets around execution

00:25:25.119 --> 00:25:28.980
to be able to understand using just feel using

00:25:28.980 --> 00:25:32.160
your mentors and advisors, but also data that

00:25:32.160 --> 00:25:35.039
if what you're doing, if it's not solving what

00:25:35.039 --> 00:25:37.220
you want to solve, if it's not going to have

00:25:37.220 --> 00:25:39.839
the impact that it's going to have, then yes,

00:25:39.940 --> 00:25:41.720
there will be pressure of investors. So you may

00:25:41.720 --> 00:25:43.019
have to make a decision that, you know what,

00:25:43.039 --> 00:25:46.500
I'm not going to do A, B or C, but I'll do this

00:25:46.500 --> 00:25:48.920
and that. And I'm going to park the other stuff

00:25:48.920 --> 00:25:52.309
on the back burner. It doesn't mean you never

00:25:52.309 --> 00:25:54.750
get to it. You might get to it at a different

00:25:54.750 --> 00:25:58.750
time at a different pace. So it's important that,

00:25:58.910 --> 00:26:00.890
you know, for me, for example, you know, I've

00:26:00.890 --> 00:26:02.990
had to park a few things on the side and say,

00:26:02.990 --> 00:26:05.490
you know, I'm going to pick this up later. I

00:26:05.490 --> 00:26:08.009
try not to make anything into like a fashion

00:26:08.009 --> 00:26:11.190
project, because if you become emotionally attached

00:26:11.190 --> 00:26:14.529
to certain things, your decision making criteria

00:26:14.529 --> 00:26:17.690
will be just tied to emotion as opposed to objectives.

00:26:18.150 --> 00:26:20.819
You know, entrepreneurship and startups At the

00:26:20.819 --> 00:26:22.160
end of the day, it is going to be a business

00:26:22.160 --> 00:26:25.539
as well. You have to serve the people, your employees,

00:26:25.680 --> 00:26:28.220
your stakeholders, and so on. So I think you

00:26:28.220 --> 00:26:30.900
have to have a certain level of objectivity in

00:26:30.900 --> 00:26:33.259
your decision making, whether it's metrics around

00:26:33.259 --> 00:26:37.640
what's the ARR, what's your burn rate, what are

00:26:37.640 --> 00:26:39.779
you doing to have more revenue per employee,

00:26:40.559 --> 00:26:42.220
how many customers have you signed. It could

00:26:42.220 --> 00:26:45.299
be any of those things. But at some point, those

00:26:45.299 --> 00:26:47.140
metrics will then begin to tell you if what you're

00:26:47.140 --> 00:26:49.609
doing is actually moving the needle. Based on

00:26:49.609 --> 00:26:52.869
that you will be able to decide hopefully what

00:26:52.869 --> 00:26:54.750
you should be doing what you should not be doing

00:26:54.750 --> 00:26:57.269
I think the challenge comes in when somebody

00:26:57.269 --> 00:27:01.230
is very invested in Like I said, like a very

00:27:01.230 --> 00:27:03.130
passionate. There's a purpose behind certain

00:27:03.130 --> 00:27:06.049
things and you're not able to detach yourself

00:27:06.049 --> 00:27:08.710
from it I'm not saying that lose your purpose.

00:27:08.769 --> 00:27:11.670
There has to be a purpose but you have to have

00:27:11.670 --> 00:27:15.289
flexibility to understand that Shifting and pivoting

00:27:15.289 --> 00:27:17.089
does not mean you're giving up your purpose,

00:27:17.569 --> 00:27:20.450
but it just means that You know, there's a detour

00:27:20.450 --> 00:27:22.390
along the way. But yeah, I think it's important

00:27:22.390 --> 00:27:24.410
to have the right sets of metrics along the way

00:27:24.410 --> 00:27:28.089
from an execution standpoint, because you can't

00:27:28.089 --> 00:27:30.950
debate that. I can debate you on philosophy,

00:27:30.950 --> 00:27:34.029
but not on the metrics. How do you manage the

00:27:34.029 --> 00:27:36.150
relationship with investors? I mean, I know you've

00:27:36.150 --> 00:27:37.990
been on both sides. So how do you manage that?

00:27:37.990 --> 00:27:40.190
Because a lot of startups have this belief that

00:27:40.190 --> 00:27:42.529
you should actually stake everything and just

00:27:42.529 --> 00:27:45.089
make sure that you have crazy projections and

00:27:45.089 --> 00:27:46.569
everything is absolutely amazing. It's going

00:27:46.569 --> 00:27:49.470
to be the next Google. In reality, we know that's

00:27:49.470 --> 00:27:52.369
obviously not the case 99 % of the time. So how

00:27:52.369 --> 00:27:54.230
do you manage that relationship and what tips

00:27:54.230 --> 00:27:56.329
and advice would you give to start to manage

00:27:56.329 --> 00:27:59.990
that? Yeah, that's also a really important part

00:27:59.990 --> 00:28:01.910
of the entrepreneurship journey. And I think

00:28:01.910 --> 00:28:05.230
just like investors are looking for the right

00:28:05.230 --> 00:28:08.670
blockbuster idea and product and they're choosy,

00:28:08.809 --> 00:28:10.329
right? There's so many things out there. They're

00:28:10.329 --> 00:28:12.950
very diligent about the entire analysis before

00:28:12.950 --> 00:28:15.970
they put money into a company or into a founding

00:28:15.970 --> 00:28:19.970
team. The reverse should also be true. We all

00:28:19.970 --> 00:28:22.769
know that most startups fail and in many cases

00:28:22.769 --> 00:28:25.789
they fail It's not just about the product. It's

00:28:25.789 --> 00:28:28.750
also about the investor and founder relationships

00:28:28.750 --> 00:28:33.130
may not go favorably So for founders from startups,

00:28:33.250 --> 00:28:35.730
they should do an equal amount of due diligence

00:28:35.730 --> 00:28:38.309
on who they will want to bring to the cap table

00:28:38.309 --> 00:28:40.970
Different investors are looking for different

00:28:41.180 --> 00:28:43.440
rates of growth, different investors are looking

00:28:43.440 --> 00:28:45.980
for different ways of working, different investors

00:28:45.980 --> 00:28:50.180
have different ways of gauging, analyzing, managing

00:28:50.180 --> 00:28:52.880
expectations with the founders and so on. So

00:28:52.880 --> 00:28:54.839
I think it's important that before somebody signs

00:28:54.839 --> 00:28:58.180
a term sheet, you know, you are available, you

00:28:58.180 --> 00:29:00.599
are aware that, you know, Ricardo is more focused

00:29:00.599 --> 00:29:02.980
on growth numbers as opposed to bought online

00:29:02.980 --> 00:29:05.559
profits. This stage of our journey, right? That

00:29:05.559 --> 00:29:07.839
I know that Ricardo is more focused on us scaling

00:29:07.839 --> 00:29:11.200
into 20 new markets in the next two years. as

00:29:11.200 --> 00:29:13.279
opposed to going deep and broad in these two

00:29:13.279 --> 00:29:15.559
core markets. So I think it's important to know

00:29:15.559 --> 00:29:19.460
what is investor looking for? Can you generally

00:29:19.460 --> 00:29:22.980
satisfy those needs? Right? Now, the answer to

00:29:22.980 --> 00:29:25.480
that is that yes, if I can do a lot of those

00:29:25.480 --> 00:29:29.440
things, I move ahead. But if there's a fundamental

00:29:29.440 --> 00:29:33.859
disagreement in your operating thesis and your

00:29:33.859 --> 00:29:36.960
philosophy for growth, then I think the founder

00:29:36.960 --> 00:29:40.160
startup needs to rethink. what they should be

00:29:40.160 --> 00:29:41.960
doing in that case and you know should they move

00:29:41.960 --> 00:29:45.619
forward or not. Now obviously for startups sometimes

00:29:45.619 --> 00:29:47.200
you know desperation kicks in and they don't

00:29:47.200 --> 00:29:49.200
really want the money. It's the evil that we

00:29:49.200 --> 00:29:53.420
have to live being in the startup world and sometimes

00:29:53.420 --> 00:29:55.200
you know you can make those decisions and just

00:29:55.200 --> 00:29:57.960
to keep things afloat. I'm not going to say that's

00:29:57.960 --> 00:30:01.920
right or wrong sometimes you know like they say

00:30:01.920 --> 00:30:05.940
desperation leads to invention or making things

00:30:05.940 --> 00:30:09.700
better. So it becomes that personal journey for

00:30:09.700 --> 00:30:12.039
the entrepreneur to figure out that if I take

00:30:12.039 --> 00:30:16.059
this bite because I'm desperate, can I turn this

00:30:16.059 --> 00:30:18.559
curve the way I want to? So I think it's a combination

00:30:18.559 --> 00:30:22.019
of those things. But I'll be honest, you will,

00:30:22.079 --> 00:30:23.980
as an entrepreneur, you will always get to the

00:30:23.980 --> 00:30:26.740
point at some point where you might feel desperate

00:30:26.740 --> 00:30:28.799
and make a decision that you might regret, which

00:30:28.799 --> 00:30:31.740
is why managing your clap table should be fairly

00:30:31.740 --> 00:30:34.900
diverse. But it's important that Majority of

00:30:34.900 --> 00:30:37.460
the cap table is aligned with you from your fundamental

00:30:37.460 --> 00:30:40.200
business philosophy, your product philosophy,

00:30:40.400 --> 00:30:42.579
and just your general philosophy of what you

00:30:42.579 --> 00:30:45.160
want to build. You may have some passives along

00:30:45.160 --> 00:30:47.740
the way, some innate investors that you may take

00:30:47.740 --> 00:30:50.140
money from, but that are not managing you. So

00:30:50.140 --> 00:30:53.359
it's okay to go down that path as well. But the

00:30:53.359 --> 00:30:55.720
building of the cap table should be majority

00:30:55.720 --> 00:31:00.980
biased towards highly aligned investors. When

00:31:00.980 --> 00:31:03.680
you have a very nice capital and all that, and

00:31:03.680 --> 00:31:06.039
you need to pivot, do you think they would all

00:31:06.039 --> 00:31:07.720
go along with the idea because they believe in

00:31:07.720 --> 00:31:09.619
you as a person? Or quite on the contrary, they

00:31:09.619 --> 00:31:11.559
might be like, you know what, I invested in something

00:31:11.559 --> 00:31:12.799
and now we're presenting something else, I'm

00:31:12.799 --> 00:31:15.079
not that comfortable. How do you manage that

00:31:15.079 --> 00:31:17.740
actually? It's all a function of time and the

00:31:17.740 --> 00:31:20.240
value you're seeing as an investor. If somebody

00:31:20.240 --> 00:31:23.759
comes and says to me, hey, Ricardo, thanks for

00:31:23.759 --> 00:31:25.680
the investments, but I just want to share that

00:31:25.680 --> 00:31:27.980
we're going to be thinking about moving in this

00:31:27.980 --> 00:31:30.309
direction. as opposed to what we thought about

00:31:30.309 --> 00:31:35.789
a year ago. I think investors are, for the most

00:31:35.789 --> 00:31:37.569
part, the larger ones who are putting in a lot

00:31:37.569 --> 00:31:39.730
of money, and even some investors who are putting

00:31:39.730 --> 00:31:41.750
in money through, you know, syndicates and so

00:31:41.750 --> 00:31:44.210
on. They understand there will be changes along

00:31:44.210 --> 00:31:47.369
the way. If you are expecting things to stay

00:31:47.369 --> 00:31:49.849
stationary, status quo, with your founding team,

00:31:50.769 --> 00:31:52.430
then I don't think you should be an investor,

00:31:52.509 --> 00:31:54.809
first of all, right? Because things will change.

00:31:55.069 --> 00:31:59.049
So for me, as an investor, I do expect some changes.

00:31:59.730 --> 00:32:03.349
As a founder, as an entrepreneur, it is very

00:32:03.349 --> 00:32:05.170
important. I would say two things. Number one,

00:32:05.329 --> 00:32:08.450
don't surprise the investors, right? If you're

00:32:08.450 --> 00:32:09.970
thinking of something different, the communication

00:32:09.970 --> 00:32:13.069
channel has to be open and frequent and meaningful.

00:32:13.849 --> 00:32:16.849
So that level of transparency, that level of

00:32:16.849 --> 00:32:19.950
communication where you're sharing ideas and

00:32:19.950 --> 00:32:23.609
progress and changes and challenges is important.

00:32:23.799 --> 00:32:26.500
Because then you're co -building, you're using

00:32:26.500 --> 00:32:30.660
the effective, comprehensive brain power beyond

00:32:30.660 --> 00:32:33.240
just yours to make the right decisions, right?

00:32:33.400 --> 00:32:35.819
And the second thing, in addition to the communication

00:32:35.819 --> 00:32:38.420
aspect, to manage these administrators when changes

00:32:38.420 --> 00:32:41.880
are taking place, is show me the proof. Show

00:32:41.880 --> 00:32:44.220
me why you're doing what you're doing. And this

00:32:44.220 --> 00:32:45.940
is where we're going back to the objective set

00:32:45.940 --> 00:32:48.480
of execution criteria, product, go -to -market

00:32:48.480 --> 00:32:51.720
analytics, data. This is what we're seeing, this

00:32:51.720 --> 00:32:53.309
is what we've done. These are the pilots that

00:32:53.309 --> 00:32:55.369
we run. This is what failed. This is what didn't

00:32:55.369 --> 00:32:57.369
work. This is what worked. This is what the customers

00:32:57.369 --> 00:32:59.230
are saying. This is what we're hearing globally

00:32:59.230 --> 00:33:01.369
across the ecosystem. And therefore, we're making

00:33:01.369 --> 00:33:05.890
these decisions based on these objective criteria.

00:33:06.130 --> 00:33:11.690
And use that as your ammunition along with creating

00:33:11.690 --> 00:33:14.470
the right roadmap for the future where you're

00:33:14.470 --> 00:33:17.049
getting inputs. So again, easier said than done.

00:33:17.369 --> 00:33:20.960
I'm simplifying this. drastically along the way

00:33:20.960 --> 00:33:24.500
you might have investors that I'm sorry we need

00:33:24.500 --> 00:33:27.279
to draw the line or we need to pull out or you

00:33:27.279 --> 00:33:30.559
as a founder might say yep you know this is where

00:33:30.559 --> 00:33:32.640
we need to draw the line for us as a company.

00:33:34.039 --> 00:33:37.119
So things can be a little tricky too. Now there's

00:33:37.119 --> 00:33:40.079
a lot of buzz around AI as we pointed out already.

00:33:40.220 --> 00:33:42.099
Do you think all the SARVs should be building

00:33:42.099 --> 00:33:44.240
something with AI or not really they can actually

00:33:44.240 --> 00:33:46.559
get by without using it? Should everybody be

00:33:46.559 --> 00:33:49.789
doing the same thing? No, I don't believe in

00:33:49.789 --> 00:33:53.769
the herd mentality. But is it going to be doing

00:33:53.769 --> 00:33:56.690
AI? Yes, in some way and function. The question

00:33:56.690 --> 00:34:00.670
is, what are you using it for? You know, large

00:34:00.670 --> 00:34:05.529
companies have been using AI for 20, 30, maybe

00:34:05.529 --> 00:34:07.569
even more years and they should continue to do

00:34:07.569 --> 00:34:09.989
so because that's going to be more effective

00:34:09.989 --> 00:34:13.030
for them in building their own artisans, their

00:34:13.030 --> 00:34:17.320
risk management engines. their software for personalization,

00:34:17.760 --> 00:34:20.460
for internal processes, for cost management,

00:34:21.099 --> 00:34:23.139
for more productivity. So those things are no

00:34:23.139 --> 00:34:26.059
-brainer. But if you come and say to me that

00:34:26.059 --> 00:34:28.340
every company needs to build an application layer

00:34:28.340 --> 00:34:30.980
offering for the consumer markets just because

00:34:30.980 --> 00:34:35.699
they can, I don't think so, right? Should you

00:34:35.699 --> 00:34:37.980
be building your own GPTs internally to use?

00:34:38.679 --> 00:34:41.139
Yeah, absolutely. It's very productive. So I

00:34:41.139 --> 00:34:46.829
think you have to be aware again about, you know,

00:34:47.010 --> 00:34:49.170
it's machine learning, there's AI, there's deep

00:34:49.170 --> 00:34:51.469
learning. What aspect of AI are you talking about?

00:34:52.070 --> 00:34:53.650
Right now, most of the people when they're talking

00:34:53.650 --> 00:34:55.750
about AI, they're talking about what's in the

00:34:55.750 --> 00:34:58.269
news, right? It's chat, JPTs of the world and

00:34:58.269 --> 00:35:01.750
so on. Yeah, it's that very, very what I call,

00:35:01.750 --> 00:35:05.610
you know, it's the personalization of AI that's

00:35:05.610 --> 00:35:07.210
at your fingertips that they're talking about.

00:35:08.090 --> 00:35:09.690
Now, for every company to do that and do that

00:35:09.690 --> 00:35:11.369
well, it doesn't make sense. It may not be the

00:35:11.369 --> 00:35:14.150
use case you're solving for. Building AI is expensive.

00:35:14.409 --> 00:35:17.469
Right? Monetizing AI is expensive. It is not

00:35:17.469 --> 00:35:19.610
that easy. Getting the right talent in -house

00:35:19.610 --> 00:35:23.010
to build AI is very expensive. And then maintaining

00:35:23.010 --> 00:35:25.849
that also is not that simple. Keeping up with

00:35:25.849 --> 00:35:28.309
it. So I think before anybody goes and says that,

00:35:28.429 --> 00:35:31.190
yep, we're going to be all in on AI as an offering

00:35:31.190 --> 00:35:35.670
is different from we'll be using AI as a tool

00:35:35.670 --> 00:35:39.010
to improve what we want to build for the future

00:35:39.010 --> 00:35:41.610
for offering. There's a difference in them. So

00:35:41.610 --> 00:35:44.019
I think it's a ladder. which I'm promoting right

00:35:44.019 --> 00:35:47.559
now, which is obviously used. It's a tool. If

00:35:47.559 --> 00:35:50.400
I give you a better handler, absolutely I'm going

00:35:50.400 --> 00:35:53.199
to use that when I'm building a house, as opposed

00:35:53.199 --> 00:35:56.460
to a screwdriver. So AI has unfortunately become

00:35:56.460 --> 00:35:58.079
a sledgehammer. Everything looks like a nail

00:35:58.079 --> 00:36:03.440
these days. But smart people will know, is it

00:36:03.440 --> 00:36:06.460
the right use case? Do I have the right resources?

00:36:06.900 --> 00:36:10.579
Do I have the investment capability? right? And

00:36:10.579 --> 00:36:13.239
can I truly drive value for the consumer and

00:36:13.239 --> 00:36:16.699
the customer? A measurable value. So there are

00:36:16.699 --> 00:36:20.119
some frameworks around this before you just jump

00:36:20.119 --> 00:36:24.480
in and start doing things in AI. I like asking

00:36:24.480 --> 00:36:27.440
some personal questions and I'm very curious.

00:36:27.760 --> 00:36:29.539
The last, I'm not going to say the last two books

00:36:29.539 --> 00:36:32.320
you read, but two books that have changed your

00:36:32.320 --> 00:36:34.219
life that you still go back upon and so you know

00:36:34.219 --> 00:36:36.019
what i actually some of the ways i think and

00:36:36.019 --> 00:36:38.059
the ways i act are because of this book ignoring

00:36:38.059 --> 00:36:39.599
all the classical you know all the religious

00:36:39.599 --> 00:36:43.119
stuff yeah business books yeah no for sure and

00:36:43.119 --> 00:36:45.539
um i would say the one book that i will really

00:36:45.539 --> 00:36:52.030
enjoy is sapiens It's a book that really brings

00:36:52.030 --> 00:36:56.050
together history, anthropology, technology, human

00:36:56.050 --> 00:36:58.630
evolution, religion, all of those things together

00:36:58.630 --> 00:37:03.010
and makes you understand and realize how we as

00:37:03.010 --> 00:37:06.610
a species, the sapiens, came to be the most powerful

00:37:06.610 --> 00:37:09.590
entity or species that has existed on the planet

00:37:09.590 --> 00:37:12.590
in perpetuity. But the beauty of that book, it

00:37:12.590 --> 00:37:14.530
really breaks things down into how the whole

00:37:14.530 --> 00:37:17.420
evolution happened. You know, I always say that

00:37:17.420 --> 00:37:20.199
nothing around us is an accident, right? It takes

00:37:20.199 --> 00:37:22.480
work. It takes years and decades. In this case,

00:37:22.579 --> 00:37:25.860
it takes millennia. So this book, to me, it just

00:37:25.860 --> 00:37:27.940
helps me kind of really break away from all the

00:37:27.940 --> 00:37:30.440
stuff going on on a daily basis. I go back and

00:37:30.440 --> 00:37:32.239
kind of read like a few pages every now and then.

00:37:32.639 --> 00:37:34.699
But, you know, for anybody who loves to really

00:37:34.699 --> 00:37:37.460
think through, you know, why did we become who

00:37:37.460 --> 00:37:40.679
we are? Right? How does civilization happen?

00:37:40.880 --> 00:37:43.119
So that's one book I really enjoy. The second

00:37:43.119 --> 00:37:46.159
one is Atomic Habits. And this goes back to what

00:37:46.159 --> 00:37:48.579
I said earlier, you know, the whole philosophy

00:37:48.579 --> 00:37:52.739
of progress over perfection, right? And breaking

00:37:52.739 --> 00:37:55.239
things down into smaller pieces, you know, doing

00:37:55.239 --> 00:37:59.739
things that are more achievable, changeable before

00:37:59.739 --> 00:38:02.079
you boil the ocean. And, you know, I made the

00:38:02.079 --> 00:38:03.900
fundamental mistake early on in my career of

00:38:03.900 --> 00:38:06.340
being a, you know, the perfectionist engineer

00:38:06.340 --> 00:38:08.780
that everything has to be just right. And, you

00:38:08.780 --> 00:38:13.239
know, In the ship sails and nothing happens So

00:38:13.239 --> 00:38:15.739
one of my managers and leaders, you know back

00:38:15.739 --> 00:38:17.559
many years ago. He said to me, you know, you're

00:38:17.559 --> 00:38:20.800
so You're doing things really well, but you really

00:38:20.800 --> 00:38:23.400
need to break away from that perfection mindset

00:38:23.400 --> 00:38:26.400
because everything you do is getting delayed

00:38:26.400 --> 00:38:30.400
or is not seeing light of day or it's not really

00:38:30.400 --> 00:38:33.599
getting the true value that it should get and

00:38:33.599 --> 00:38:35.880
That you know kind of change my mindset. It's

00:38:35.880 --> 00:38:39.710
always small thing. But my mindset now is Definitely

00:38:39.710 --> 00:38:41.409
towards what are the little things that I can

00:38:41.409 --> 00:38:44.250
do to make things better, longer term, as opposed

00:38:44.250 --> 00:38:47.389
to that one big thing. Of course, as an entrepreneur,

00:38:47.650 --> 00:38:49.010
you're looking for the one big thing always.

00:38:49.650 --> 00:38:52.550
But at the baseline, it is the little, little

00:38:52.550 --> 00:38:54.230
things that you're doing. So I think those two

00:38:54.230 --> 00:38:56.510
books have always resonated with me and, you

00:38:56.510 --> 00:39:00.489
know, I still go back to them. Very interesting.

00:39:00.750 --> 00:39:03.269
Sumit, as we, you know, getting to the end of

00:39:03.269 --> 00:39:05.369
the podcast, if people want to reach out to you,

00:39:05.469 --> 00:39:08.320
what's the best way of doing so? The best way

00:39:08.320 --> 00:39:11.179
to reach me by all means, you know, I would say

00:39:11.179 --> 00:39:14.480
LinkedIn is the easiest But my email, you know,

00:39:14.619 --> 00:39:19.900
it's my Sumit Sumeet at evoke impact comm so

00:39:19.900 --> 00:39:23.679
Just reach out by email or LinkedIn either spine

00:39:23.679 --> 00:39:29.480
and that's Sumeet at EVO QE impact comm that's

00:39:29.480 --> 00:39:32.679
my work email and I'll be happy to engage, you

00:39:32.679 --> 00:39:40.840
know, just have a conversation and keep the The

00:39:40.840 --> 00:39:47.820
podcast is also sponsored by Notion .so. Notion

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00:39:50.460 --> 00:39:52.900
Make sure you check out our website thestarupevents

00:39:52.900 --> 00:39:55.579
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Startupnetworks, it's an online forum where you

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