WEBVTT

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Welcome to the Innovation Conversation, a podcast

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about innovators, both in business and real life.

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Hosted by myself, Ricardo Rescual and Harry McCona.

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This podcast is also sponsored by ODEV Tech.

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ODEV Tech is your premier software development

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partner. Make sure you check them out at odev

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.tech. The podcast is also sponsored by Notion

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.so. Notion is offering six months for free for

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new users. Make sure you check out our website,

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thestoreofevents .co .uk to read in the software.

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Hi, and welcome to another episode of the Innovation

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Conversation. Today, we are joined by Wojtek

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Buczanski. Wojtek, welcome to the podcast. Hi,

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Ricardo. Thank you for having me. Hi, everyone.

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The pleasure. Wojtek, would you like to introduce

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yourself to the audience, please? Okay, so...

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My name is Richard Introduce. I'm a co -founder

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of Fast Audit AI, which we'll probably touch

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on in a moment. What can I say? Polish born.

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I spent most of my adult life in London. I did

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all my education here and most of my career was

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in fintech and financial services with two years

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in consulting. So I've always been part of financial

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services industry. My education is in that. area.

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So I did my master's at London Business School

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and I'm currently doing a PhD in AI in ethics

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applications and use cases of AI financial services

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at the University of Cambridge. And up until

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now, I've always been a corporate person. So

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all my previous employers were large or very

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large corporates. So this is very much a debut

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for me on the entrepreneurship scene. What got

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you started? What made you take the plunge from,

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you know, having a nice stable corporate job

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to actually deciding to launch a startup. Well,

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I mean, the nice, you know, the thing about nice

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stable corporate job is that you know, never

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know when it ends and you don't, you know, I

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mean, you get your three month warning, but that's,

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that's about it. But it was really a combination

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of factors and I wouldn't even know where to

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begin. So I always had some sort of, let's say

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exotic respects for people who started their

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own businesses. And I always felt that I'm the

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last person who will ever be able to do it. And

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I sort of made peace with the fact that it will,

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you know, once I'm on my deathbed, it will be

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like, well, I wish I had done it. So I guess

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that was eating at me to some extent. It was,

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what got me started was a combination of factors.

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So the first was a recession and a change of

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luck in my corporate career, but it wasn't, I

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would say the defining factor. It was almost,

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it kind of felt like it was the right time. And

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also I... It sort of seems like the, I don't

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even believe in these things, but it seems like

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the universe was very strongly nudging me in

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that direction because I wasn't really feeling

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keen or willing to go back to corporate after

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I finished with corporate. It felt like I think

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I'm done at least for the, for now. I want to

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try something a little bit different. So that

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was, that was the first thing. And the other

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was that I, I connected with my friends from

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London Business School who, who was considering

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an idea for a business that we were discussing

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for quite some time when I was still in my high

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paying corporate job. And it just felt like such

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a wonderful idea, which I appreciate is something

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all founders think. It's a bias or delusion.

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Nobody thinks my idea is crap. Everybody thinks

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my idea is wonderful. But you know, same here.

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I thought this idea is so good that I just have

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to give it a try. So it was a combination of

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decisions and factors beyond my control. And,

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um, I don't know, curiosity, at least, you know,

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at least I won't have that regret, uh, the moment

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I'm dying. It's like whether it works or not.

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And of course I hope it does. I'll be like, well,

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at least I tried. And what, what is it that's

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tell you honest about it? Pardon? What does you

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start up to exactly? All right. Okay. So, um,

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for those, uh, for those who haven't, uh, hear

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me pitch at, at one of your, um, your event,

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Ricardo, it's, um, What Fastly does, it detects

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accounting anomalies in financial statements

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instantly using a combination of rules -based

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and machine learning at a fraction of the fraction

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of cost of current alternatives such as Big Four.

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Okay. That's quite impressive. So how does it

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work? Can you integrate with any existing financial

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software? Is this a standalone solution? No,

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this is totally standalone and probably intentionally

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because we don't, you know, having worked in

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enterprise, the procurement process sometimes

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lasts longer than many startups exist. So we

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don't necessarily want to take this road. No,

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the underpinning of it is fresh take on the concept

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of financial statement audit analysis and due

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diligence coupled with some really clever accounting

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science. So what we do is we take audited financial

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statements as filed with some sort of national

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body. So in the UK, that's company's house. And

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most countries have their equivalents. So these

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statements are publicly available. And what we

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do is we put the companies in like for like clusters

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of companies that follow similar business activities.

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And it's not entirely based on the SIG code or

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any other sector code. It's actually based on

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the activity. This is where our IP and machine

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learning come into play. And then we look at

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a couple of key metrics on the financial statements

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and compared the particular company, you know,

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company X against its peer group. And we show

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statistical outliers, the ones that are likely

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to be so much of an outlier that it's attention

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worthy. It's not that somebody is, you know,

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one or 2 % deviating from its cluster mean. It's

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like somebody who is one or one and a half standard

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deviations away. And of course, that can be indicative

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of different things. So many times it can be

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a very good indication of potential accounting

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irregularities. And this was part of our pre

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-launch research. In the UK, we have this body

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called Financial Reporting Council, which is

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a regulator of sorts toward the audit profession.

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And whenever there is an accounting or audit

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issue or scandal, they investigate it and then

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they decide whether it was really a failure in

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the audit process or not. And in the past several

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years, they took on I think about 60 or 70 cases,

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some of which ended up with the ruling that it

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was genuine failure of audit process and some

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of them not. And every company that got in some

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sort of trouble for Aurelian, Patisserie Valérie,

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or many others, you know, our system just flags

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it up. It goes, no, it's not just one red flag,

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it's several. So there is, you know, there is

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very strong back -tested rigor to it. And the

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other thing that it picks up is also companies

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where there is no irregularity per se, but it's

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just good companies that run into genuine trouble.

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So the good example here could be made .com,

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which some of you may remember from the lockdown

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times, they were very, very popular for about

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a year or two. They were making bespoke home

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furnitures, particularly sofas. And there was

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a time when their sofas were really, really popular

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and no, they were cool. They were funky. It was

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like IKEA, but cool. But as lockdowns ended,

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people resumed much more buying on the high street,

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which made .com wasn't entirely prepared for,

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and the company ran into very serious trouble.

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And I think it's been liquidated now and whatever

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was left was acquired by Next. So we would pick

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up on this as well, which is why we use the term

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anomaly. So it's not like everything we pick

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up is a fraud. What we pick up is something that

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should be paid attention to by a professional

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auditor or by due diligence people. Thanks. So

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there's actually quite a lot of potential for

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it because obviously there's the people who should

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be looking at these things, but there's also

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investors and the likes, right? If they can have

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that data, then they can make a better informed

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decision of if they're going to invest or not,

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if it's a stable company or not, right? Yes.

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Thank you. So indeed we're on. quite hopeful

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it has potential. So there are two primary target

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groups that we're aiming for. So the first one

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is audit and audit -adjacent people, where the

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system, it's not about replacing anyone, by the

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way, it's not one of these cases, you know, people

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versus AI. I don't even believe in that. And

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the research doesn't really corroborate that

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very well either in the academia. It's more about

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helping spot those irregularities to save auditors

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a lot of time. So it's still. They still need

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to filter them through their knowledge and experience

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and investigate them. It's just, we show you,

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this is where you should probably pay your attention

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to. And the other side of the market, which is

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the one that seems to be very proactively approaching

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as people who get, who get usually sold on the

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system very, very, or in the concept, almost

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on the spot is people on the investment side

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and particularly in the private investment space.

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So private equity, private credit, those people

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that need to analyzed a lot of companies, including

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private ones. Because if you're thinking about

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acquiring a company or extending credit to them

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or engaging in any business to them, you should

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be able to ascertain their financial stability

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as best as you can. And the truth is that unless

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you're a putsy 100 or, you know, one of the really,

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really big companies, there's not even that much

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research coverage on listed companies and there's

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nothing at all on private ones. So it's filling

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that void. That makes a lot of sense. And you

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know, going back to your, your change in careers

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and lifestyles, how was it? It must have been

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quite a challenge, you know, going from, you

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know, very nice corporate job to then launching

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your own startup. What type of changes have you

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had in your mindset and your way of doing things

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from one job to the other? Okay. So first of

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all, in the, you know, in the name of being completely

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honest, it was a very nicely paying job, whether

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it was. particularly my last one there, it was

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very nice per se. Um, we will save that for,

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for another conversation, probably with a therapist

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in the room. So, you know, Ricardo, I don't know

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whether it's just me and I don't want to sound

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pompous, but it's really like a very different

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life experience. I mean, I, I appreciate that

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it sounds like very sort of new age or whatnot,

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but it really is. So, you know, the first thing

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you notice very, very quickly is, you know, where's

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my income? You know, that one you pick on very,

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very quickly and. My advice to all the founders

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and I appreciate it. It's the kind of advice

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that's easier to give than take is you must have

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some savings. You must have something to live

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off when you launch your startup. And I'm not

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even talking about investing this money in startup.

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I'm talking about the money to pay your rent

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or mortgage and your groceries. You know, that

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myth about a broke founder. It's a myth. Everybody

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needs to do their food shopping. So. You know,

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that's, that's something I feel very strongly

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about. So that you notice immediately. It's like,

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oh, you know, the money is still outgoing, but

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it's not incoming. That's a very unpleasant feeling.

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But you know, Ricardo, it really is kind of like,

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you know, going to bed, a human and waking up

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something like a dolphin, you know, you're still

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a mammal, but it's a completely different environment,

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completely different experience. Everything is

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different. It's really quite difficult to put

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in words, at least for me. Are you happy? Are

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you happier now that you're a dolphin using the

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same? You know, I'll be, I'll be happier when

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I'm a funded dolphin or, you know, comfortably

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funded dolphin, but, you know, it's my decision.

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I own it. And I'm, I'm certainly not, not ready

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to throw in the towel yet. It's, um, you know,

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it takes a pair of really big ovaries to start

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up, to, to set out on your own. And I have such

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enormous respect for everyone who does because

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it is an act of monumental courage and audacity.

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And to some extent it requires a delusional level

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of self -belief because statistically the odds

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are, the odds are against us. So it's, it's a

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cliche and a patronizing one, but It isn't for

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everyone and there's nothing wrong with that.

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You need to have something in you to do it because

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it's not about intellect. I knew it even beforehand,

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but I know it even more profoundly, Ricardo.

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It's not about your brain. It's about your stomach.

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You know, how many unreplied emails from VCs

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can you handle? How many, how many calls with

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VCs that end up in 15 minutes that you just know

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were unsuccessful? You know, all these kinds

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of things, how many events can you go to and,

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you know, sort of bear your soul in, in front

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of complete strangers as people do at the startup

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events? You know, it's, um, it's, it's not, it's

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not just about the intellect. Trust me. I know

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that. Yeah. I 100 % agree with you. It's about

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the gut you have and that your resilience and

00:13:23.740 --> 00:13:25.519
your ability to keep on pushing forward when

00:13:25.519 --> 00:13:27.700
everything keeps on failing. And you think, no,

00:13:27.700 --> 00:13:29.659
no, I still think this is going to work. Of course,

00:13:29.700 --> 00:13:31.840
you take on the feedback because you always must

00:13:31.840 --> 00:13:33.720
take on the feedback, right? There's no way around

00:13:33.720 --> 00:13:35.720
that. But you take on the feedback and think,

00:13:35.799 --> 00:13:37.720
okay, we can still push forward. So that's that

00:13:37.720 --> 00:13:40.980
whole different type of craziness mindset, if

00:13:40.980 --> 00:13:43.659
you want to call it. But ultimately that's how

00:13:43.659 --> 00:13:46.240
progress is done, right? If you think about,

00:13:46.240 --> 00:13:49.500
you know, great human inventions. Let's take

00:13:49.500 --> 00:13:51.759
the light bulb, for example. There's a whole

00:13:51.759 --> 00:13:54.049
story. Thomas Edison was writing down, okay,

00:13:54.090 --> 00:13:56.629
I've found 10 ,000 ways of not making a light

00:13:56.629 --> 00:13:58.190
bulb. And it's kind of like that when you're

00:13:58.190 --> 00:13:59.950
starting a business, isn't it? So it's a big,

00:13:59.950 --> 00:14:02.950
big challenge. Well, you know, I mean, um, I

00:14:02.950 --> 00:14:04.389
think that there is a school of thought that

00:14:04.389 --> 00:14:06.549
Edison actually shamelessly stole the idea from

00:14:06.549 --> 00:14:09.529
Nikola Tesla, but not for the light bulb. I don't

00:14:09.529 --> 00:14:11.330
think for the, I think for a lot, the currents

00:14:11.330 --> 00:14:13.750
and stuff like that, there's obviously Tesla

00:14:13.750 --> 00:14:16.370
worked for him. Cause at the time there was a

00:14:16.370 --> 00:14:18.929
controversy between AC or DC, which one to use.

00:14:19.370 --> 00:14:21.309
And in fact, if you still go to New York to this

00:14:21.309 --> 00:14:25.600
day, They still use, if I'm not mistaken, DC,

00:14:25.820 --> 00:14:28.559
where they should be using AC. So DC works quite

00:14:28.559 --> 00:14:31.480
well for small distances, but doesn't work well

00:14:31.480 --> 00:14:33.600
for long distances. Or it could be the other

00:14:33.600 --> 00:14:35.639
way around, but that's kind of it. And Edison

00:14:35.639 --> 00:14:37.679
believed that it should work the one for the

00:14:37.679 --> 00:14:39.299
small distances. So when you go to New York,

00:14:39.679 --> 00:14:42.580
you still have the Edison power plants that only

00:14:42.580 --> 00:14:44.460
work and they work well, but they only work for

00:14:44.460 --> 00:14:47.080
small distances, not for long distances. So Tesla

00:14:47.080 --> 00:14:50.039
ultimately was right. Edison was wrong, but time

00:14:50.039 --> 00:14:53.980
proved it. But I was about to ask one thing,

00:14:54.039 --> 00:14:56.279
which is how do you deal with all these tough

00:14:56.279 --> 00:14:58.700
challenges that, that you face as a founder?

00:15:01.840 --> 00:15:04.759
Well, that's okay. That's an honest answer. I

00:15:04.759 --> 00:15:08.039
mean, you know, Ricardo, I've in my past life

00:15:08.039 --> 00:15:11.559
I've been on, you know, side of the desk, a mental

00:15:11.559 --> 00:15:13.419
health advocate. And that has, that is always

00:15:13.419 --> 00:15:16.220
something that I felt very strongly about. So

00:15:16.220 --> 00:15:19.179
I don't want to give like a one -liner cliche

00:15:19.179 --> 00:15:25.470
reply. First of all, I strongly advise anyone

00:15:25.470 --> 00:15:30.690
against doing things solo because that is nigh

00:15:30.690 --> 00:15:33.289
on impossible. And it's not because somebody

00:15:33.289 --> 00:15:36.029
doesn't have sufficient intellectual aptitude.

00:15:36.070 --> 00:15:39.629
I just don't think there's very many people can

00:15:39.629 --> 00:15:43.669
manage the amount of resilience, can master that

00:15:43.669 --> 00:15:45.409
amount of resilience that it takes. You know,

00:15:45.509 --> 00:15:48.330
some days you carry your partner, some days your

00:15:48.330 --> 00:15:51.539
partners carry you. I think that. When you only

00:15:51.539 --> 00:15:53.899
have yourself to carry, this challenge might

00:15:53.899 --> 00:15:57.980
be just too much for anyone's soul and stomach

00:15:57.980 --> 00:16:03.139
to succeed. So my advice for anyone is it's better

00:16:03.139 --> 00:16:05.639
to consider it a team sport. And of course, try

00:16:05.639 --> 00:16:09.940
to, try to choose your team wisely. And I think

00:16:09.940 --> 00:16:15.240
that the other thing is I think it's one thing

00:16:15.240 --> 00:16:18.000
to love your idea. And it's quite different to

00:16:18.000 --> 00:16:20.960
be in love with your idea. And we see this at

00:16:20.960 --> 00:16:23.159
events sometimes, you know, Ricardo, you have

00:16:23.159 --> 00:16:25.799
sometimes 20 to 30 pitches at the startup event.

00:16:26.799 --> 00:16:29.899
And most of the people there are perfectly down

00:16:29.899 --> 00:16:34.679
to earth and flexible, but there is a subgroup

00:16:34.679 --> 00:16:38.559
of founders who are so obsessively in love with

00:16:38.559 --> 00:16:41.279
their idea that they're not interested in any

00:16:41.279 --> 00:16:44.600
feedback from anyone because they reinvented

00:16:44.600 --> 00:16:47.740
perfection. And they don't want to hear a single

00:16:47.740 --> 00:16:51.019
word about it. So I, I kinda advise against that

00:16:51.019 --> 00:16:54.340
because even if you have a really great idea,

00:16:54.779 --> 00:16:56.700
somebody can just make it a little bit better.

00:16:56.840 --> 00:16:59.659
It's really not, you know, not going to diminish

00:16:59.659 --> 00:17:02.740
anybody's abilities or anybody's credit if you

00:17:02.740 --> 00:17:05.900
take a little bit of feedback. So, so there's

00:17:05.900 --> 00:17:08.599
definitely that. Not taking things personally

00:17:08.599 --> 00:17:11.359
helps, but it's not something I'm particularly

00:17:11.359 --> 00:17:13.839
good at. I take weather personally, I take everything

00:17:13.839 --> 00:17:17.809
personally, but My co -founder, I'm exceptionally

00:17:17.809 --> 00:17:20.869
lucky in that respect. He is a seasoned entrepreneur

00:17:20.869 --> 00:17:24.269
and he's been doing this for several years. And

00:17:24.269 --> 00:17:27.950
he told me actually just yesterday is after you

00:17:27.950 --> 00:17:31.410
face the abyss a couple of times, you get used

00:17:31.410 --> 00:17:33.089
to it. I'm like, well, you know, I'm facing the

00:17:33.089 --> 00:17:35.170
abyss for the first time. So thank you for the

00:17:35.170 --> 00:17:38.509
thumbs up. So my advice, which I think is a little

00:17:38.509 --> 00:17:43.930
bit idealistic is just try to build. The dream

00:17:43.930 --> 00:17:46.029
team around you and I don't mean it has to be

00:17:46.029 --> 00:17:49.710
very many people two or three is four is probably

00:17:49.710 --> 00:17:54.650
ideal size for a startup and I have this personal

00:17:54.650 --> 00:17:57.630
belief that If you have people around you who

00:17:57.630 --> 00:18:01.069
just work and click with you, then if one idea

00:18:01.069 --> 00:18:04.470
falls You can just pick yourself up and start

00:18:04.470 --> 00:18:08.130
with another one if your team collapses You're

00:18:08.130 --> 00:18:11.049
left with nothing. No startup. No idea and probably,

00:18:11.130 --> 00:18:14.880
you know adverse, adversely affected mental health.

00:18:15.759 --> 00:18:18.039
So, and you know, it's such a, such an easy advice

00:18:18.039 --> 00:18:19.819
to give, you know, find yourself a good team,

00:18:20.099 --> 00:18:23.240
but, uh, that's, that's, that's what I think

00:18:23.240 --> 00:18:27.519
maximizes your chances of, um, of making it through

00:18:27.519 --> 00:18:30.680
and having, you know, having team resilience

00:18:30.680 --> 00:18:33.700
that is greater than any individual's resilience.

00:18:34.900 --> 00:18:36.720
And what do you do personally when you're having

00:18:36.720 --> 00:18:40.160
a really bad day? When nothing seems to go your

00:18:40.160 --> 00:18:43.660
way? By the way, bad day can be bad weeks. Oh,

00:18:43.660 --> 00:18:46.660
okay. So what do you do to get you back on track

00:18:46.660 --> 00:18:48.920
and get you back on that, you know, founder mentality

00:18:48.920 --> 00:18:50.859
and making sure that you keep on pushing forward?

00:18:51.640 --> 00:18:54.079
So first of all, you know, a bad day can be a

00:18:54.079 --> 00:18:57.000
bad week, can be a bad month or an overall terrible

00:18:57.000 --> 00:19:00.400
2024. I mean, I don't know a single person who

00:19:00.400 --> 00:19:03.160
would say, yeah, 2024 was the year to live. I

00:19:03.160 --> 00:19:05.319
mean, you know, being, you know, surviving through

00:19:05.319 --> 00:19:07.900
2024 for anyone seems like an extreme sport.

00:19:08.259 --> 00:19:11.200
It's really not the best year on record. I don't

00:19:11.200 --> 00:19:15.319
have any great advice. What I do, I just, I'm

00:19:15.319 --> 00:19:17.940
not lying to anyone, least of all myself. It's

00:19:17.940 --> 00:19:19.960
fine. It's awesome. No, I'm actually, no, it's

00:19:19.960 --> 00:19:22.700
not fine at all. It's, it's, it's terrible. So

00:19:22.700 --> 00:19:25.319
at least I, I'm not bottling things inside and

00:19:25.319 --> 00:19:28.119
you know, you can still do things when you're

00:19:28.119 --> 00:19:31.200
not feeling great. It's, uh, I, I'm not trying

00:19:31.200 --> 00:19:33.680
to be like, oh, you know, I'm going to, it's

00:19:33.680 --> 00:19:35.759
been an absolutely terrible, I don't know, year,

00:19:36.359 --> 00:19:39.230
but I'm going to bring myself up, you know, play

00:19:39.230 --> 00:19:41.650
Gloria Gaynors, I will survive and, and, you

00:19:41.650 --> 00:19:44.990
know, look my best. No, you just have to... Good

00:19:44.990 --> 00:19:48.269
choice. Thank you. If you can't run, it's, you

00:19:48.269 --> 00:19:50.069
know, it's like what Celine Dion said in her

00:19:50.069 --> 00:19:52.950
documentary recently. If at some point you can't

00:19:52.950 --> 00:19:56.430
run, just crawl. And, you know, I don't want

00:19:56.430 --> 00:19:58.990
to sort of exaggerate with comparisons with somebody

00:19:58.990 --> 00:20:01.309
who's suffering from a very serious medical condition.

00:20:01.670 --> 00:20:04.029
It's, it's about the principle, right? At least

00:20:04.029 --> 00:20:06.329
I'm not... I'm trying to be honest with myself

00:20:06.329 --> 00:20:08.589
and people around me. It's like, are things great?

00:20:08.710 --> 00:20:11.609
No. But I will still, you know, I still have

00:20:11.609 --> 00:20:17.789
my to -do list. Yes. I will do as much as I can.

00:20:17.990 --> 00:20:21.069
And also there's the thing, which is a cliche

00:20:21.069 --> 00:20:24.269
of cliches. It's my body. Okay. Oh my God. That

00:20:24.269 --> 00:20:28.089
sounds so pretentious, but, um, if I feel exhausted,

00:20:28.650 --> 00:20:31.490
I will just go to sleep and I don't care whether

00:20:31.490 --> 00:20:35.440
it's, uh, 5 p .m. Or 5 a .m. Because I'm actually

00:20:35.440 --> 00:20:38.019
a night person. I will just get a couple of hours

00:20:38.019 --> 00:20:40.339
of sleep. That really makes such a monumental

00:20:40.339 --> 00:20:42.819
difference. It puts a little bit of distance

00:20:42.819 --> 00:20:45.880
between the last thing that upset me. It's like

00:20:45.880 --> 00:20:49.359
a little bit of a tiny fresh start. You know,

00:20:49.359 --> 00:20:53.759
and also be sort of be realistic and compassionate

00:20:53.759 --> 00:20:57.480
with one another. If like some days, fortunately

00:20:57.480 --> 00:20:59.720
it doesn't happen very often, but I feel, you

00:20:59.720 --> 00:21:02.630
know, there's so many adversities like I can't

00:21:02.630 --> 00:21:07.170
do this today, then I don't. I just catch up

00:21:07.170 --> 00:21:10.930
on sleep and I, you know, I'm overwhelmed today,

00:21:10.930 --> 00:21:13.109
but I will be a little more stronger tomorrow

00:21:13.109 --> 00:21:17.150
and I just pick up the following day. Maybe that's

00:21:17.150 --> 00:21:19.650
the first lesson an entrepreneur needs to find

00:21:19.650 --> 00:21:22.069
out by themselves, which is when you move from

00:21:22.069 --> 00:21:25.569
a corporate job, you have deadlines and there's

00:21:25.569 --> 00:21:27.670
someone who's always managing you regardless

00:21:27.670 --> 00:21:29.190
of what position you're in unless you're the

00:21:29.190 --> 00:21:32.390
CEO. But then even a CEO needs to be accountable

00:21:32.390 --> 00:21:35.009
for the investors and stockholders out of the

00:21:35.009 --> 00:21:37.869
board. And then you know you need to do stuff

00:21:37.869 --> 00:21:40.190
to keep on doing things. Whereas as an entrepreneur,

00:21:40.809 --> 00:21:43.009
you focus on doing the stuff you need to do,

00:21:43.009 --> 00:21:45.710
but at the best time possible. And if that means

00:21:45.710 --> 00:21:49.650
you need to go for a little nap or sleep or exercise

00:21:49.650 --> 00:21:52.750
or have a drink and talk with some friends, that's

00:21:52.750 --> 00:21:54.609
okay. Because the next time you pick up that

00:21:54.609 --> 00:21:56.109
task, you're going to be full on, you're going

00:21:56.109 --> 00:21:59.230
to be able to deliver. So I think that's... It's

00:21:59.230 --> 00:22:00.950
a hard lesson to learn, but at the same time,

00:22:01.049 --> 00:22:03.809
when people stop feeling guilty about it, the

00:22:03.809 --> 00:22:05.950
better it is, right? Cause we just, we're human,

00:22:05.990 --> 00:22:09.410
everyone needs to do that. I generally think

00:22:09.410 --> 00:22:13.710
that starting as a founder, particularly as a

00:22:13.710 --> 00:22:18.269
first time is, is a very introspective and self

00:22:18.269 --> 00:22:21.849
-learning experience because it is so profoundly

00:22:21.849 --> 00:22:25.369
different to salaried employment. It's, you know,

00:22:25.369 --> 00:22:27.480
it's really like, you know, go to bed a human,

00:22:27.559 --> 00:22:29.339
wake up a dolphin. There's, there's a lot of,

00:22:29.339 --> 00:22:34.160
there's a lot, there's a lot to learn. So I suspect

00:22:34.160 --> 00:22:36.480
from observation and sort of from, from culture

00:22:36.480 --> 00:22:39.380
that some founders, particularly men, make this

00:22:39.380 --> 00:22:43.579
mistake of being their own slave driver. You

00:22:43.579 --> 00:22:46.059
know, if you don't work 16 hours per day, you're

00:22:46.059 --> 00:22:48.980
not, you're not trying hard enough. And it takes

00:22:48.980 --> 00:22:51.579
a certain age and a certain, you know, set of

00:22:51.579 --> 00:22:53.900
five experience to realize that it's completely

00:22:53.900 --> 00:22:57.420
and utterly false. You know, Less is actually

00:22:57.420 --> 00:22:59.940
more with work as well, because I know that when

00:22:59.940 --> 00:23:02.259
I'm rested, I can work like a machine, like a

00:23:02.259 --> 00:23:05.660
terminator. And I don't need to put in 16 hours

00:23:05.660 --> 00:23:08.220
because I wouldn't be able on that level. I put

00:23:08.220 --> 00:23:12.339
in six and I'm, and you know, I'm, um, Any productive

00:23:12.339 --> 00:23:14.880
on the six hours. I think there's actually, there's

00:23:14.880 --> 00:23:18.940
something called flow. I think it's a book or

00:23:18.940 --> 00:23:21.079
a study, I don't recall that correctly, actually

00:23:21.079 --> 00:23:24.160
by Polish -American, fun fact. And they measure

00:23:24.160 --> 00:23:26.680
two workers, one at a factory that would work

00:23:26.680 --> 00:23:29.359
eight hours a day straight on, the other that

00:23:29.359 --> 00:23:31.559
would work on floor states. So they would work

00:23:31.559 --> 00:23:33.980
standing up, then they would sit down, rest,

00:23:34.299 --> 00:23:36.640
then they'll get up again, then they sit down

00:23:36.640 --> 00:23:38.480
and rest, so forth, so on. And what they found

00:23:38.480 --> 00:23:40.900
out was actually quite impressive. Even though

00:23:40.900 --> 00:23:44.619
the standing worker had supposedly the same number

00:23:44.619 --> 00:23:47.220
of things to do. He did less than the one who

00:23:47.220 --> 00:23:49.380
was taking small breaks in between. And then

00:23:49.380 --> 00:23:52.140
they found that when you work on your flow state

00:23:52.140 --> 00:23:55.539
and you work at your optimal capacity, you actually

00:23:55.539 --> 00:23:58.079
end up doing a lot more stuff, even though it

00:23:58.079 --> 00:23:59.480
seems like, why are they resting now? They should

00:23:59.480 --> 00:24:02.160
be working. Actually, no. If you work super hard

00:24:02.160 --> 00:24:03.599
when you're supposed to be working super hard

00:24:03.599 --> 00:24:05.720
and then rest afterwards, you get a lot more

00:24:05.720 --> 00:24:08.000
stuff done. But it's hard getting to that stage,

00:24:08.000 --> 00:24:10.859
right? It's quite a challenge. I do agree. And

00:24:10.859 --> 00:24:12.440
funny that you should mention this. Like I've

00:24:12.440 --> 00:24:14.900
literally just today finished this book. What's

00:24:14.900 --> 00:24:19.039
the book? title scarcity and it's, um, it takes

00:24:19.039 --> 00:24:20.640
some of the concepts you've mentioned a little

00:24:20.640 --> 00:24:23.619
further. It really expands on the concept of

00:24:23.619 --> 00:24:26.299
bandwidth, which all of us understand intuitively.

00:24:26.799 --> 00:24:31.079
Um, and also slack as in having intentional free

00:24:31.079 --> 00:24:34.839
space to absorb shocks that will invariably comes.

00:24:35.460 --> 00:24:37.299
You know, it's one of the trillion things that

00:24:37.299 --> 00:24:40.539
any entrepreneur or, or even, you know, a self

00:24:40.539 --> 00:24:44.339
-employed person needs to learn because For me

00:24:44.339 --> 00:24:46.819
to work like my preferred hours are night hours,

00:24:46.859 --> 00:24:49.460
which you know was was perfectly fine in corporate

00:24:49.460 --> 00:24:52.000
You know, it was net benefit of the company if

00:24:52.000 --> 00:24:55.079
I worked at 3 a .m But I was still expected to

00:24:55.079 --> 00:24:57.140
show up at 9 a .m Which didn't work out terribly

00:24:57.140 --> 00:25:01.140
well for me. So now I can work until 5 6 or 7

00:25:01.140 --> 00:25:04.099
a .m But after that I go to sleep. So I operate

00:25:04.099 --> 00:25:07.980
probably on like Hawaii time or Sydney But you

00:25:07.980 --> 00:25:11.880
know, I work the hours that that work for me

00:25:13.619 --> 00:25:16.480
You just mentioned a book. I'm curious on this.

00:25:18.000 --> 00:25:19.960
What's your latest book that you just mentioned?

00:25:20.339 --> 00:25:22.480
What book do you recommend for people to read?

00:25:23.839 --> 00:25:26.779
Actually, I don't get any commission and it's

00:25:26.779 --> 00:25:29.440
next to me because I just finished it. It's this

00:25:29.440 --> 00:25:31.519
one. It's quite a profound book because it teaches...

00:25:31.519 --> 00:25:33.700
What's the name? It is a podcast. So some people

00:25:33.700 --> 00:25:35.160
will not be looking at the video. So we need

00:25:35.160 --> 00:25:39.059
to tell them. So the book is titled Scarcity

00:25:39.059 --> 00:25:44.939
and the authors are Mulantan and Shafir. And

00:25:44.939 --> 00:25:47.619
it's about something that I was experiencing

00:25:47.619 --> 00:25:52.519
or very aware of since my twenties is that in

00:25:52.519 --> 00:25:55.900
the periods of stress, my mind would feel like

00:25:55.900 --> 00:26:00.339
I'm in a sort of mental headlock. My focus was

00:26:00.339 --> 00:26:04.519
so narrow and short. My memory was so much worse.

00:26:04.759 --> 00:26:07.599
I wasn't able to plan ahead. It was very much,

00:26:07.759 --> 00:26:10.339
you know, how do I make my rent this month? How

00:26:10.339 --> 00:26:14.240
do I fight some fire? I think the first time

00:26:14.240 --> 00:26:19.240
that researchers have looked at what having insufficient

00:26:19.240 --> 00:26:22.759
amount of resources and it can be time or money

00:26:22.759 --> 00:26:28.819
or focus, how debilitating it is and how we tend

00:26:28.819 --> 00:26:31.859
to neglect it because the only luck that we really

00:26:31.859 --> 00:26:36.279
pay attention to in life is money. But it's much

00:26:36.279 --> 00:26:39.170
more complex than that and it shows us that the

00:26:39.170 --> 00:26:41.950
lack of time, money, or in some instances, if

00:26:41.950 --> 00:26:45.329
somebody's on a diet, food, the effect it can

00:26:45.329 --> 00:26:49.390
have on a person's intellect are so profound.

00:26:50.410 --> 00:26:53.049
And you know, it's something I can relate to

00:26:53.049 --> 00:26:55.509
so acutely because even now, I mean, you know,

00:26:55.509 --> 00:26:57.829
I'm operating under the state of acute stress,

00:26:57.970 --> 00:27:00.549
whether I like it or not, my ability to focus

00:27:00.549 --> 00:27:03.640
or plan long -term is so much more limited. And

00:27:03.640 --> 00:27:06.119
when I was making good money working for corporate,

00:27:06.319 --> 00:27:09.680
I obviously hope it won't last forever, but it's

00:27:09.680 --> 00:27:13.059
quite amazing to realize that it's not just me.

00:27:13.259 --> 00:27:16.559
There is scientific research to back it up and

00:27:16.559 --> 00:27:19.980
it sort of changes the way I think about time

00:27:19.980 --> 00:27:22.799
management. What advice would you give to entrepreneurs?

00:27:23.299 --> 00:27:26.140
Now that you've been on a journey, you know,

00:27:26.220 --> 00:27:28.839
people listening in, which hopefully tons of

00:27:28.839 --> 00:27:30.960
them will listen in, what advice would you give

00:27:30.960 --> 00:27:36.039
to them? There are so many and you know, so many

00:27:36.039 --> 00:27:40.319
of them are unoriginal. So my first small personal

00:27:40.319 --> 00:27:44.380
advice is don't fly solo. I mean, I know one

00:27:44.380 --> 00:27:46.819
or two people who are doing it and successfully,

00:27:46.859 --> 00:27:49.740
but I think they're outliers. I strongly believe

00:27:49.740 --> 00:27:53.460
in entrepreneurship being a team sport. I also

00:27:53.460 --> 00:27:56.319
want to, yes, another thing, I think it's a myth.

00:27:56.519 --> 00:27:58.559
Maybe it's not as prevalent now as it was like

00:27:58.559 --> 00:28:02.180
10 or 15 years ago, but I think that most of

00:28:02.180 --> 00:28:04.779
us are seeing that startup needs to be in the

00:28:04.779 --> 00:28:08.619
state of a total of an ongoing boxing match.

00:28:08.900 --> 00:28:11.359
You know, it's like, you know, a shout fest between

00:28:11.359 --> 00:28:14.500
a couple of dudes, you know, whose idea will

00:28:14.500 --> 00:28:16.359
trump the other person's idea. Whereas I think

00:28:16.359 --> 00:28:19.259
that in a startup, it actually really pays to

00:28:19.259 --> 00:28:24.440
be flexible and agreeable. Because almost nothing

00:28:24.440 --> 00:28:28.920
is so important as to risk breaking the team

00:28:28.920 --> 00:28:32.519
over it. It's, but it's also a measure of, of

00:28:32.519 --> 00:28:34.920
a good team. If somebody has, is very binary,

00:28:34.960 --> 00:28:37.500
it's my way or no way. I'm not sure they're,

00:28:37.500 --> 00:28:40.200
they're success material for, for teamwork or

00:28:40.200 --> 00:28:43.059
for, for entrepreneurship. If people are flexible

00:28:43.059 --> 00:28:46.119
and agreeable and not really precious about their

00:28:46.119 --> 00:28:50.640
egos, then I think it, it helps a lot. I don't

00:28:50.640 --> 00:28:52.759
even want to start talking about rejection because

00:28:52.759 --> 00:28:56.640
I could write a book about it, but again, it's

00:28:56.640 --> 00:29:00.680
a cliche, but I don't think that very many people

00:29:00.680 --> 00:29:03.460
out there, except, I don't know, ex -military,

00:29:04.400 --> 00:29:07.160
are really prepared with their stomachs for not

00:29:07.160 --> 00:29:09.059
just the amount of rejection, but mostly the

00:29:09.059 --> 00:29:11.200
amount of ghosting and indifference they will

00:29:11.200 --> 00:29:13.519
face. To get a rejection email is already quite

00:29:13.519 --> 00:29:15.220
successful. It means that somebody actually read

00:29:15.220 --> 00:29:19.200
your email. Whereas I think that 80 % of the

00:29:19.200 --> 00:29:24.189
case, or if not more, you will be just... promptly

00:29:24.189 --> 00:29:26.569
ignored, you know, be, be left in the limbo.

00:29:26.930 --> 00:29:29.250
So, you know, learning to take rejection, I think

00:29:29.250 --> 00:29:32.230
you can only learn it empirically. It's not something

00:29:32.230 --> 00:29:36.490
you can learn from, um, from. Interesting. And,

00:29:36.670 --> 00:29:38.930
you know, as we're nearing the end of the podcast,

00:29:39.109 --> 00:29:41.029
if people want to reach out to you and find out

00:29:41.029 --> 00:29:43.309
more about your company and yourself, how can

00:29:43.309 --> 00:29:46.769
you do so? What's the best way? Okay. So, um,

00:29:46.869 --> 00:29:49.750
the company's website is hasordered .ai. So that's

00:29:49.750 --> 00:29:52.509
the quickest way to, um, to reach us. And my

00:29:52.509 --> 00:29:56.329
contact detail is Wojtek .Buczynski at Fasodet

00:29:56.329 --> 00:29:58.369
.ai, so you probably need to put this in writing

00:29:58.369 --> 00:30:00.609
somewhere, Ricardo, because of the spelling of...

00:30:00.609 --> 00:30:02.930
It shows up on the notes, yeah. ...of my name.

00:30:03.170 --> 00:30:06.750
But also another way to find me, which actually

00:30:06.750 --> 00:30:09.829
some people did, is, you know, one thing that

00:30:09.829 --> 00:30:12.210
is really big in London startup ecosystem is

00:30:12.210 --> 00:30:16.609
the WhatsApp groups, including yours. There's

00:30:16.609 --> 00:30:19.359
a total of... handful of, of WhatsApp groups

00:30:19.359 --> 00:30:21.779
that are usually affiliated to some sort of,

00:30:21.779 --> 00:30:25.000
uh, event series or a group of people such as,

00:30:25.019 --> 00:30:27.920
you know, chief among them being yours. You can

00:30:27.920 --> 00:30:30.240
always use LinkedIn as well, right? Yeah, you

00:30:30.240 --> 00:30:32.200
can. Obviously it's just that once again, the

00:30:32.200 --> 00:30:34.799
spelling of my last name, but I really encourage

00:30:34.799 --> 00:30:37.400
people to make full use of those WhatsApp groups,

00:30:37.700 --> 00:30:39.779
both as, both when it comes to looking for something,

00:30:39.799 --> 00:30:43.099
but also when, if ever you can help someone or

00:30:43.099 --> 00:30:45.960
enable them or answer a question, put in a recommendation

00:30:45.960 --> 00:30:49.440
or No, so many people are trying, you know, really

00:30:49.440 --> 00:30:53.220
pouring their hearts out to, to try get the LinkedIn

00:30:53.220 --> 00:30:55.500
algo on their side. And that, that, you know,

00:30:55.579 --> 00:30:59.119
that algo is, is not always very kind. So it's

00:30:59.119 --> 00:31:00.940
quite routine that people on your group and on

00:31:00.940 --> 00:31:03.279
others put in links to their LinkedIn posts and

00:31:03.279 --> 00:31:05.940
like, no, please show it some love. I mean, that

00:31:05.940 --> 00:31:08.099
is really the cheapest way to earn some good

00:31:08.099 --> 00:31:11.339
karma because if you like somebody's post that

00:31:11.339 --> 00:31:14.140
helps the algo. If you repost it, that helps

00:31:14.140 --> 00:31:17.619
as well. Yep. And there's really a lot of valuable

00:31:17.619 --> 00:31:20.099
activity. And the third thing where you can find

00:31:20.099 --> 00:31:24.079
me is I go to events, like I'm at your event

00:31:24.079 --> 00:31:25.980
almost every time. So, you know, the startup

00:31:25.980 --> 00:31:29.220
events, check it out. And others as well. Again,

00:31:29.339 --> 00:31:31.759
it's not particularly original, but those events,

00:31:32.180 --> 00:31:34.640
some of them really work. I mean, most of them

00:31:34.640 --> 00:31:37.650
because... I think that most people in the startup

00:31:37.650 --> 00:31:40.809
ecosystem are, you know, very, very supportive

00:31:40.809 --> 00:31:43.009
and they almost wear their heart on their sleeve.

00:31:43.210 --> 00:31:45.589
It's generally, you know, in corporate, everyone's

00:31:45.589 --> 00:31:48.869
your competition. In startup, not so much because

00:31:48.869 --> 00:31:51.750
if somebody wants to start, I don't know, a FemTech

00:31:51.750 --> 00:31:54.430
startup or an EdTech startup, they're not my

00:31:54.430 --> 00:31:56.369
competition at all. If there's something I can

00:31:56.369 --> 00:31:59.630
do to help them, I'll be more than happy to.

00:32:00.470 --> 00:32:03.269
All right. Sounds like a plan, I 100 % agree

00:32:03.269 --> 00:32:05.440
with you. Wojtek, thank you so much for your

00:32:05.440 --> 00:32:07.180
time. It's been a pleasure interviewing you.

00:32:07.440 --> 00:32:09.059
Thank you, everyone. Take care. All the best.

00:32:09.059 --> 00:32:33.349
Thank you for having me. Thank you. from grants

00:32:33.349 --> 00:32:35.569
to investors to tips and tricks on how to be

00:32:35.569 --> 00:32:38.490
successful in your startup. This podcast is also

00:32:38.490 --> 00:32:42.069
sponsored by ODEV Tech. ODEV Tech is your premier

00:32:42.069 --> 00:32:44.250
software development partner. Make sure you check

00:32:44.250 --> 00:32:47.170
them out at odev .tech.
