WEBVTT

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Welcome to the Innovation Conversation, a podcast

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about innovators, both in business and real life.

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Hosted by myself, Ricardo Rescual and Harry McCona.

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This podcast is also sponsored by ODEV Tech.

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ODEV Tech is your premier software development

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partner. Make sure you check them out at odev

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.tech. The podcast is also sponsored by Notion

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.so. Notion is offering six months for free for

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new users. Make sure you check out our website,

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thestoreofevents .co .uk to read in the software.

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Hi, and welcome to another episode of the Innovation

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Conversation. Today we are joined by Daria Ljotović.

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Close enough? Yeah, very good, very well. Daria,

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welcome to the podcast. Thank you, happy to be

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here. Daria, would you like to introduce yourself

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to the audience? Yeah, my name is Daria. I'm

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originally from Belarus and I moved away 10 years

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ago, and currently I live in Amsterdam. My professional

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experience was always about the venture capital

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side of building a startup. And yeah, I've been

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in the startup support services. I've been in

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accelerators. Now currently I'm working at kind

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of an investment firm, as we call it, but we

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have an accelerator and follow -on fund. So,

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and I'm very, very passionate about this industry.

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Also, as being a woman, as being an immigrant,

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I think there is a lot venture capital can do

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to kind of create innovations using also different

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types of backgrounds and different people as

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well. So how was that transition like? Because

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moving to Belarus, to the Netherlands, I guess

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it must have been quite hard. Yeah, it's kind

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of worse actually, true. I did my bachelor in

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Belarus and I was very... I got involved in kind

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of in a movement called Global Entrepreneurship

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Week. It was all about startups and entrepreneurship

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innovations and through that I got in touch with

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the startup ecosystem in Belarus and I was working

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a little bit in there also while still being

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a student and then I understood... that in order

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to support Belarusian startup Go Global and actually

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enter a bigger market, I need to get this knowledge

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of a bigger market myself. So that's where the

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initial idea came from, that I wanted to get

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the European experience, I want to maybe get

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a degree, so I started to explore the options

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how I can get that experience, and then I found

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the university in the Netherlands. It was like

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a kind of an MBA program that was focused on

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entrepreneurship and international business.

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So I got the scholarship for that program, but

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accepted. So that's why, or that's how I decided

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to move. But still, and it was, I think I would

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consider it as a pretty kind of flaky and comfortable

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environment to move in where I had scholarship,

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I had university. It was quite easy to move when

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you have like university friends. and so on but

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it was still quite hard also cultural wise language

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wise for me it was also difficult in the beginning

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and then my idea was that i will like study i

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will get some network some understanding how

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the how everything works and then i will go back

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and bring it to belarus but it never happened

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i stayed first i stayed because i want to get

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more and more experience But then the whole geopolitical

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situation was getting worse and worse. And I

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understood that I don't want to support the government

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in there, I don't want to support the politics

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there, and I would better stay in the Netherlands.

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Yeah, so that was the tradition. But overall,

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I would also see... I saw immediately that coming

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from kind of Eastern Europe, we have a little

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bit of a different... work mentality and the

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drive to work so it was quite easy for me actually

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to study because I saw that I couldn't just like

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I don't take more hours to study and for me it

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was normal and then when I started to work I

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also saw that I could do more and I was capable

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of doing more but I think it was my kind of upbringing

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that we have to work hard and a lot. So in the

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beginning, it was quite easy to have my foot

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in the door because I knew that I can do a lot

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and I can work hard. So from that perspective,

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it was good, but yeah, it brought some other

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challenges later on. I was just about to ask,

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like, what were the main differences between

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Belarus and the Netherlands in terms of the work

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mentality and stuff? Yeah, I think in other words,

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in the very beginning it was very difficult for

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me to accept that people have life. So it's funny.

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Now when I reflect, I really respect the Dutch

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culture. I really respect, admire. But in the

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very beginning, when people would look at the

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watch and say, yeah, five o 'clock, I need to

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go home. I was like, yeah, how? But it's only

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five and we still have a lot of work to do. How

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can you go home? And I could not understand that.

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I also couldn't understand why people would like...

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I was also quite honest, I didn't have family,

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but people would prioritize going back to their

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partners or their families versus like going

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to a work event or going to like a work trip.

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For me, it was like, wow, it's exciting. It's

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like it's work. We can achieve so much more if

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we do more. The Dutch culture is way more oriented

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on the work -life balance, which I now respect.

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But back then, it was difficult to accept. that's

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one part and the second part was also difficult

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to adjust to the planning ahead because in the

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dutch culture yeah you need to plan ahead also

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with your friends with everyone even like super

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close people but like you plan a date two weeks

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in advance you play you plan a dinner with your

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friends like a month in advance otherwise all

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the calendars are ready pre -booked and work

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-wise it was also if I wanted to have a colleague

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or time with a colleague I needed to plan ahead.

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I needed to think okay like in three days I will

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have these questions now I need to plan this

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meeting now. It was difficult also to adjust

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because if I had a question I wanted to have

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an answer right away but very often it was not

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possible. and in the beginning it was very annoying

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but it also taught me quite a lot in terms of

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preparation and planning and structure and so

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it gave a different perspective of how to use

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everyone's time efficiently so that was yeah

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it was a very nice learning but in the beginning

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I remember I was really really annoyed but on

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the other hand I could also see that because

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I was Like right away when we're flexible and

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I could be way more Kind of Proactive and more

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independent. So that brought me the career growth

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opportunities quite fast When did you move into

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the the mental health space in the VC world?

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Yeah, so right after the university in the Netherlands,

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I went to work for a Dutch accelerator. It was

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just in the beginning, it was an accelerator

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company. And there, I actually worked there for

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seven years. And while also my time there, we've

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transitioned a company from being just an accelerator

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to a VC fund. And we've raised three funds and

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it was about It was more about like impact overall,

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it was health, food and emerging tech. But in

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that space, I started to understand the importance

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of making something good for this world, or at

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least not harm it. That's why I understood, okay,

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I like the idea of using capital for good. I

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understood the kind of the rules of the game

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that to be in a VC, you need to make a rich man

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richer. But I also understood that I want to

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do it in a way that will make an impact on the

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startups, for example, we would invest this money

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into. Yeah, so I was in that company and I've

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changed also my roles quite a lot, but in the

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end, I was responsible for the setting up the

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backend of the company and still providing the

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accelerator services to the startups. And also,

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I was playing a lot with how or what kind of

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support services startups really need to grow.

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And in that company, we focused a lot on the

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metrics and business growth and like sales and

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like pushing, pushing, pushing. And I also saw

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that very often it would bring some results,

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but also very often it will come with a cost.

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Like startups founders were getting divorced

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because we could observe them like for five plus

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years. So we could see that they would struggle

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with their friendship, their relationship, romantic

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life, house. They might get successful, they

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might bring the returns, but it would bring them

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some damage, I would say. And then I started

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to question, okay, where the boundary is. Both

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worlds, pure making money is important, health

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is important, and how to merge it. And then after

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that company, I moved to another, but basically...

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The journey was not as straightforward, but currently

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I'm at an investment company that I started very

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early on. So there was the person who, his name

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is Eugene, he has a few successful businesses

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and he wanted to reinvest this money back into

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the startup world and support the founders. And

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he also had this vision in his head that he wanted

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to support impact -driven founders. So, and that

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was the stage where I joined, where someone with

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finance or with capital had an idea and I joined

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in to execute on this idea that, okay, let's

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build a company that will invest in startups.

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And then we were talking a lot and brainstorming

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and doing some market research in terms of what

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are the areas we want to invest in and what would

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be the added value from our side. And we both

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quite immediately agree that we want to make

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sure the startups support it not only on the

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business side but on the mental health side because

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he has been successful founder for a few times

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he also went through a lot of personal changes

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and a lot of personal troubles and kind of while

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surrounded by people who also believe that business

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is not only struggle I understood that this is

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what I also want to do and what it's basically

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what I can also change, maybe it sounds very

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narcissistic, but that's what I also can change

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in the industry a little bit is to bring this

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awareness that investors' responsibility is not

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only to push the startups to grow, but also to

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provide the space where startups are not burning

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out and sacrificing their lives for profits or

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for investor profit or rich people profit basically.

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how do you manage that because obviously being

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a startup it has a lot of stress it has a lot

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of tension yeah but also from a VC perspective

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the stress is always will the VC be happy with

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my quarterly results exactly i guess with you

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guys it's slightly different it's okay we need

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to be happy with the financials but we also need

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to be happy with you know your emotional well

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-being how does that work it's we're still figuring

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that out to be honest so It's true and it's it's

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actually three levels. I think the founder house

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is one level and then the second level Yeah,

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the investors need to bring the returns to their

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little piece I would say and then the third level

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the investors also need to stay healthy in that

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process and we also don't talk about that part

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so for now and Currently at currently we are

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in a quite alike position that we don't have

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the little piece to report to so there is one

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level less But still we also have our own ambitions.

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So we also want to make some returns and make

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kind of money out of what we are doing. So the

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pressure of investing and getting some returns,

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we still have it and it also affects our mental

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health. So what we are doing now is that when

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we invest, well, when we make the investment

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decision, we always analyze not on the business

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side. but the startup's personality side and

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the openness to discuss such kind of things and

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the openness to work or openness to acknowledge

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that at one point of that time they might need

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some support with their kind of staying healthy

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attitude. So we do the personality test, we talk

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to the startups openly about that while they

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join. So we invest... Startups join first at

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accelerator program for three months We give

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a little bit of cash during that program and

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after the program we do a proper round where

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we give a bit more cash So throughout the accelerator

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program we build the program on three pillars

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I pillar so it's basically how I feel as a person

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as a founder as a human being then we pillar

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It's like how I as a founder feel myself around

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the peers around me, how I feel around investors

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or mentors or other people and how we as a team

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feel together. And the third level is EAT Pillar

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and EAT is their business side. Metrix is a hard

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core business. And we based on the three pillars,

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we build the program curriculum and we talk or

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have conversations to the founders always around

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the three pillars. So around, no, around... Each

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pillar is quite straightforward. We have the

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workshops, we have mentors, we have growth partners

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who set up goals, set up experiments, analyze

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these experiments, create hypotheses, and it's

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a very straightforward site. And I think it takes

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approximately 50 % of the curriculum. Then we

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go to the V pillar. It's a bit easier for startups

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to go into there than I, for example, pillar.

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So we pillar, we do the peer -to -peer sessions

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where we take ourselves out of accusation. We

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invite a professional kind of mediator slash

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coach slash therapist, but not really, but he

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doesn't have a therapist role there. It's more

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like a coach slash facilitator. And he facilitates

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group discussions around certain topic. And it's

00:15:11.039 --> 00:15:15.320
a lot. VC fund or as an investor, we promised

00:15:15.320 --> 00:15:18.440
and we keep this promise that we don't talk to

00:15:18.440 --> 00:15:20.879
the therapist about what's happening in the sessions.

00:15:21.340 --> 00:15:23.759
Basically, everything that's happening is confidential

00:15:23.759 --> 00:15:27.659
and we never know exactly what's happening. The

00:15:27.659 --> 00:15:30.279
only thing that we are allowed to know and we

00:15:30.279 --> 00:15:34.539
know is the topics. So we can then, the main

00:15:34.539 --> 00:15:37.659
topic that we discussed, so we can use these

00:15:37.659 --> 00:15:41.360
topics for building the program curriculum. or

00:15:41.360 --> 00:15:44.519
kind of to make the curriculum stronger. So usually

00:15:44.519 --> 00:15:47.779
what startups are discussing, very common topic

00:15:47.779 --> 00:15:51.080
is that they're afraid to sell and the fear of

00:15:51.080 --> 00:15:55.039
the fear always takes a lot of energy. And they're

00:15:55.039 --> 00:15:57.940
so afraid to go out, talk to the customers, to

00:15:57.940 --> 00:16:01.539
get the rejection. And they are burning out because

00:16:01.539 --> 00:16:04.480
they have, they're losing their energy in that

00:16:04.480 --> 00:16:06.580
fear because they still do it. They have to do

00:16:06.580 --> 00:16:10.539
it because we push them to do it. But the fear

00:16:10.539 --> 00:16:13.539
eats them out a lot. So they work together as

00:16:13.539 --> 00:16:17.179
a group on this fear of how to overcome this

00:16:17.179 --> 00:16:19.360
fear. And this, for example, one of the topics,

00:16:19.460 --> 00:16:22.559
the second topic could be another topic that

00:16:22.559 --> 00:16:24.799
pops up very often is how to manage a team as

00:16:24.799 --> 00:16:28.080
being a single founder. How to fire, how to hire,

00:16:28.360 --> 00:16:30.539
how to make the right decision, how to not to

00:16:30.539 --> 00:16:33.899
be afraid again. So again, we work a lot with

00:16:33.899 --> 00:16:38.539
fear. And what we see when people spoke speak

00:16:38.539 --> 00:16:41.860
out loud about their fear when they actually

00:16:41.860 --> 00:16:46.399
are allowed to put it out there and not to hide

00:16:46.399 --> 00:16:48.960
it that yeah well I'm super afraid to go out

00:16:48.960 --> 00:16:51.740
and to do like 20 custom interiors but I'm going

00:16:51.740 --> 00:16:55.379
still to do it. It usually for them gives some

00:16:55.379 --> 00:16:59.799
energy back and it becomes less difficult so

00:16:59.799 --> 00:17:03.039
we see even by talking about that it becomes

00:17:03.039 --> 00:17:05.420
easier for the startups to actually execute on

00:17:05.420 --> 00:17:09.220
that. And the third level it's eye tracks where

00:17:09.220 --> 00:17:11.180
we have actually we have therapists and coaches

00:17:11.180 --> 00:17:15.220
in the program who one -on -one work on some

00:17:15.220 --> 00:17:19.539
specific requests from the startups to yeah because

00:17:19.539 --> 00:17:22.700
some of things cannot not be discussed in a group

00:17:22.700 --> 00:17:27.059
sometimes it's too private but and here that's

00:17:27.059 --> 00:17:29.700
where the challenge comes for us now is we don't

00:17:29.700 --> 00:17:32.980
know how much we can push people to actually

00:17:32.980 --> 00:17:36.069
start talking to a coach or therapist versus,

00:17:36.390 --> 00:17:38.289
well, it should be a pool where they actually

00:17:38.289 --> 00:17:40.589
come to us and, hey, I want to discuss this and

00:17:40.589 --> 00:17:44.170
this. And this is where the ethical role of VC

00:17:44.170 --> 00:17:48.029
comes in. And we don't know yet what is the right

00:17:48.029 --> 00:17:50.430
answer here, like whose responsibility it is

00:17:50.430 --> 00:17:53.789
to bring the problem up and to push the problem

00:17:53.789 --> 00:17:57.910
to be resolved. Is it the startup side? Is it

00:17:57.910 --> 00:18:00.630
the investor side? For now, we decide that it's

00:18:00.630 --> 00:18:04.880
a startup side. we provide the tools and the

00:18:04.880 --> 00:18:09.200
kind of frameworks to work on it. The downside

00:18:09.200 --> 00:18:12.339
to that is that it's difficult for a startup

00:18:12.339 --> 00:18:14.940
to focus at the same time on growing the business

00:18:14.940 --> 00:18:18.599
and working on their mental health. Usually it's

00:18:18.599 --> 00:18:21.000
quite difficult to do in parallel. Usually they

00:18:21.000 --> 00:18:24.339
burn out and then focus on mental health and

00:18:24.339 --> 00:18:29.119
then go back to the business. understandable,

00:18:29.380 --> 00:18:32.059
it's very understandable, but yeah, how to put

00:18:32.059 --> 00:18:34.660
it together at the same time. This is something

00:18:34.660 --> 00:18:38.259
we're still figuring out now. It's quite fascinating

00:18:38.259 --> 00:18:40.380
what you're doing because every startup I talk

00:18:40.380 --> 00:18:43.240
to, or every founder I talk to, they always talk

00:18:43.240 --> 00:18:45.920
about their journey they're on, right? The beliefs

00:18:45.920 --> 00:18:47.680
that they had in the beginning are not the same

00:18:47.680 --> 00:18:49.279
beliefs they're going to have six months on the

00:18:49.279 --> 00:18:51.759
line or years on the line. And you know, there's

00:18:51.759 --> 00:18:53.859
a lot of doubt that happens along the way and

00:18:53.859 --> 00:18:56.920
you being able to provide them with mental health

00:18:56.920 --> 00:18:59.539
support and guidance and counseling that actually

00:18:59.539 --> 00:19:01.539
makes a huge huge difference because they don't

00:19:01.539 --> 00:19:03.319
need to fight that battle alone they actually

00:19:03.319 --> 00:19:06.059
have a support group right so i'm assuming the

00:19:06.059 --> 00:19:08.519
founders are quite happy in the process i mean

00:19:08.519 --> 00:19:11.000
what's been the feedback so far yeah so far it's

00:19:11.000 --> 00:19:15.299
so good i mean the the one main metric i'm proud

00:19:15.299 --> 00:19:19.019
of is all the startups recommend other startups

00:19:19.019 --> 00:19:22.039
to us. So they actually that our pipeline, our

00:19:22.039 --> 00:19:24.519
deal flow comes from the recommendation. And

00:19:24.519 --> 00:19:27.220
for me, it is at least at this stage of our business

00:19:27.220 --> 00:19:30.079
is the most important metric because we're still

00:19:30.079 --> 00:19:33.259
quite young, we're still building our deal flow.

00:19:33.420 --> 00:19:37.640
So they all are happy and satisfied. Of course,

00:19:37.700 --> 00:19:42.200
there is always things to improve and it's normal,

00:19:42.319 --> 00:19:45.180
but we also position ourselves as a kind of a

00:19:45.180 --> 00:19:49.079
lean company where we ask for feedback and we

00:19:49.079 --> 00:19:53.500
improve. Things we could for sure improve and

00:19:53.500 --> 00:19:56.400
other things around, yeah, helping start up to

00:19:56.400 --> 00:19:58.680
get access to market, to get more introductions

00:19:58.680 --> 00:20:01.619
to the relevant partners and so on. But providing

00:20:01.619 --> 00:20:06.339
this safe space to be vulnerable. and providing

00:20:06.339 --> 00:20:10.779
the safe space to try different things. That's

00:20:10.779 --> 00:20:15.400
been very kind of appreciated and valued by the

00:20:15.400 --> 00:20:19.140
startups. We also have some queer startup founders.

00:20:19.480 --> 00:20:21.599
We have startup founders with very difficult

00:20:21.599 --> 00:20:24.819
backgrounds. And what we also see is... For me

00:20:24.819 --> 00:20:27.539
it was like super strange to understand because

00:20:27.539 --> 00:20:30.059
I've never was deep in the topic but apparently

00:20:30.059 --> 00:20:31.859
queer founders it's also for them it's quite

00:20:31.859 --> 00:20:34.539
difficult to get fund funding and usually they

00:20:34.539 --> 00:20:37.180
go to also queer investors and there are very

00:20:37.180 --> 00:20:40.380
very few funds that focus on investing queer

00:20:40.380 --> 00:20:44.000
founders and for us when we kind of we just looked

00:20:44.000 --> 00:20:46.519
at the business and we liked it and that's okay

00:20:46.519 --> 00:20:50.200
but and also for us it was quite easy to get

00:20:50.200 --> 00:20:52.559
the personal connection with the founder right

00:20:52.559 --> 00:20:55.569
away. And then we talked about that afterwards

00:20:55.569 --> 00:20:58.809
and they've mentioned that it was difficult for

00:20:58.809 --> 00:21:05.269
them to open up, even like to kind of say that

00:21:05.269 --> 00:21:08.970
they're queer. For me, it was like, oh wow, it's

00:21:08.970 --> 00:21:12.829
like, without even noticing and doing it on purpose,

00:21:13.009 --> 00:21:15.809
we understood that we can also support the founders

00:21:15.809 --> 00:21:21.200
who are not necessarily. Accepted in the society

00:21:21.200 --> 00:21:23.839
yet even though sense of first century so it's

00:21:23.839 --> 00:21:27.420
weird But yeah, so this was quite positive. I

00:21:27.420 --> 00:21:29.319
was like when you mentioned about the values

00:21:29.319 --> 00:21:32.019
and the motivation One of the exercises we're

00:21:32.019 --> 00:21:34.039
always doing the very beginning for the founders

00:21:34.039 --> 00:21:36.000
And I would recommend actually to do it to all

00:21:36.000 --> 00:21:38.240
the founders like I mean everyone can do it at

00:21:38.240 --> 00:21:43.019
home but basically What we did we wrote a list

00:21:43.019 --> 00:21:48.700
of like 10 the most common motivations why startups

00:21:48.700 --> 00:21:50.900
are building a startup. It's like to make an

00:21:50.900 --> 00:21:56.000
impact, to earn money, to do something good to

00:21:56.000 --> 00:21:58.259
the world, to solve a problem. But there were

00:21:58.259 --> 00:22:03.420
also some motivations like to get the world's

00:22:03.420 --> 00:22:09.799
recognition, to kind of something that is usually

00:22:09.799 --> 00:22:12.640
considered as a wrong motivation, where you want

00:22:12.640 --> 00:22:15.789
to be like... you want to get love, or you want

00:22:15.789 --> 00:22:22.490
to get recognition. Basically something that

00:22:22.490 --> 00:22:27.069
is not very commonly talked in the society. And

00:22:27.069 --> 00:22:30.289
then we asked all the founders to pick up one

00:22:30.289 --> 00:22:32.859
motivation that they all think that they chose

00:22:32.859 --> 00:22:35.440
to build a startup with that motivation. And

00:22:35.440 --> 00:22:38.140
all of our startups are usually using the impact,

00:22:38.279 --> 00:22:40.839
making something good in this world and supporting

00:22:40.839 --> 00:22:43.420
people and building a solution for like a very

00:22:43.420 --> 00:22:46.660
big problem. So they choose this. This motivation

00:22:46.660 --> 00:22:49.640
is the first round and they have to pitch to

00:22:49.640 --> 00:22:55.720
their peers why kind of explain how that motivation

00:22:55.720 --> 00:22:58.480
impacted their decision to make a startup. And

00:22:58.480 --> 00:23:02.720
it usually comes okay, quite natural. quite comfortable,

00:23:02.720 --> 00:23:06.259
but as a reflection for the first round, startups

00:23:06.259 --> 00:23:09.619
are usually saying that it feels something like

00:23:09.619 --> 00:23:12.039
wrong. Like it feels like I'm overselling it.

00:23:12.039 --> 00:23:14.779
It feels like I'm not such a good person in my

00:23:14.779 --> 00:23:17.420
heart. Like, but I'm just pretending that I want

00:23:17.420 --> 00:23:19.859
to build something great for this world. And

00:23:19.859 --> 00:23:22.440
for the second round, we asked the startups to

00:23:22.440 --> 00:23:25.819
choose a motivation that the least resonates

00:23:25.819 --> 00:23:28.500
with them. And usually they choose money. They

00:23:28.500 --> 00:23:32.150
just want to earn money. Yeah. And then they

00:23:32.150 --> 00:23:35.470
pitch to their peers that motivation. Like they

00:23:35.470 --> 00:23:37.089
say they started a better startup because they

00:23:37.089 --> 00:23:39.309
want to get rich. And they kind of for two, three

00:23:39.309 --> 00:23:42.390
minutes have to like act on that motivation.

00:23:42.869 --> 00:23:45.690
And when we do the reflection round, they see,

00:23:45.950 --> 00:23:48.490
they all see that it comes so much more natural.

00:23:49.250 --> 00:23:51.890
For them, like the motivation to be recognized,

00:23:51.890 --> 00:23:54.490
to get love from their parents, to prove something

00:23:54.490 --> 00:23:57.109
to their parents, to their partners, or to earn

00:23:57.109 --> 00:24:00.250
a lot of money, it comes way more natural. And

00:24:00.250 --> 00:24:04.009
then for us, this exercise is so important because

00:24:04.009 --> 00:24:07.230
we want to make sure that founders accept all

00:24:07.230 --> 00:24:10.069
the parts in themselves, good and bad, and they

00:24:10.069 --> 00:24:13.710
don't feel shame that they want to do, they want

00:24:13.710 --> 00:24:15.490
to get rich, they want to prove something to

00:24:15.490 --> 00:24:18.829
their parents, even though they're not kids anymore.

00:24:19.109 --> 00:24:21.910
And while they're accepting that, for them the

00:24:21.910 --> 00:24:26.819
energy level usually kind of... equals out a

00:24:26.819 --> 00:24:29.400
little bit, they'll stop losing some motivation

00:24:29.400 --> 00:24:31.799
to pretend that they want to do something good

00:24:31.799 --> 00:24:34.400
for this world. So that's also a very interesting

00:24:34.400 --> 00:24:39.099
exercise that we've learned to do, to accept,

00:24:39.539 --> 00:24:43.039
to help founders to accept who they are, what

00:24:43.039 --> 00:24:46.500
they are, and what they are doing. And interestingly

00:24:46.500 --> 00:24:49.720
enough, we as an investor, we never changed our

00:24:49.720 --> 00:24:53.440
opinion or we never started to think worse about

00:24:53.440 --> 00:24:56.049
the startups. if they say, well, I just want

00:24:56.049 --> 00:24:58.430
to prove to my dad, or I want to get love from

00:24:58.430 --> 00:25:02.269
my dad. And I was like, yeah, great. Great motivation.

00:25:02.470 --> 00:25:04.630
You know about it. You will achieve your result

00:25:04.630 --> 00:25:07.049
while using that motivation, but be honest to

00:25:07.049 --> 00:25:12.150
yourself. And that usually helps a lot with building

00:25:12.150 --> 00:25:15.589
the path forward that will be a bit more easy

00:25:15.589 --> 00:25:18.049
and straightforward in terms of the mental health.

00:25:18.690 --> 00:25:20.369
It kind of reminds me of the, you know, those

00:25:20.369 --> 00:25:22.809
Miss competitions and the common joke is they

00:25:22.809 --> 00:25:30.509
always say world peace. And it's also all these

00:25:30.509 --> 00:25:35.309
corporates who want to do something like sustainability,

00:25:35.809 --> 00:25:38.049
right? It's also considered very often as a marketing

00:25:38.049 --> 00:25:43.589
tool, which is a great marketing tool. Just be

00:25:43.589 --> 00:25:47.930
honest about that. Just don't lie to the public

00:25:47.930 --> 00:25:49.430
that you want to do something really, really

00:25:49.430 --> 00:25:53.130
good. Yeah, even if you're doing it for marketing,

00:25:53.309 --> 00:25:55.390
it's still better for the society, but just say

00:25:55.390 --> 00:25:57.150
you're doing it for the marketing and that's

00:25:57.150 --> 00:25:59.970
it. It's tricky to balance that. I'm just thinking

00:25:59.970 --> 00:26:02.690
the biggest, one of the funniest things in history

00:26:02.690 --> 00:26:05.809
is the fact that the Nobel Prize was actually

00:26:05.809 --> 00:26:10.539
created by a guy who invented Dynamite and the

00:26:10.539 --> 00:26:12.579
Alfred Noble was feeling so bad about himself

00:26:12.579 --> 00:26:14.500
and what he created that he decided to create

00:26:14.500 --> 00:26:16.220
something for good, which was a lot of price.

00:26:16.619 --> 00:26:18.460
But he ultimately created something that was

00:26:18.460 --> 00:26:20.740
just, you know, a pure money making machine or

00:26:20.740 --> 00:26:24.279
product. Exactly. But we also see the same in

00:26:24.279 --> 00:26:26.940
the venture capital now. We see a lot of money

00:26:26.940 --> 00:26:30.980
coming from the industry that are a little bit

00:26:30.980 --> 00:26:35.160
like not good for the site and no gaming or gambling

00:26:35.160 --> 00:26:39.640
or porn industry. there is kind of still there

00:26:39.640 --> 00:26:41.519
were a lot of venture capital money coming from

00:26:41.519 --> 00:26:45.000
that and they try to invest in the good startups

00:26:45.000 --> 00:26:49.720
which is partly controversial but partly if it

00:26:49.720 --> 00:26:52.380
if at least they don't bring it back to the industries

00:26:52.380 --> 00:26:54.440
at least they've earned their money and then

00:26:54.440 --> 00:26:56.640
okay they understood okay i did maybe something

00:26:56.640 --> 00:26:59.460
wrong for this world and i want to do something

00:26:59.460 --> 00:27:02.079
better and maybe it's better if it didn't happen

00:27:02.079 --> 00:27:05.460
at all but now Well, because it happened, the

00:27:05.460 --> 00:27:08.920
money will go to the right place. So again, being

00:27:08.920 --> 00:27:12.039
honest about why and what you're doing, I think

00:27:12.039 --> 00:27:14.900
it's super important. It's a fine balancing act,

00:27:15.019 --> 00:27:16.859
isn't it? The whole ethics of it and where the

00:27:16.859 --> 00:27:18.420
money is coming from and all that, where you're

00:27:18.420 --> 00:27:21.440
going to invest or not. Even when it comes to,

00:27:21.440 --> 00:27:24.140
for example, money from oil. people like to think

00:27:24.140 --> 00:27:26.460
oh yeah money from oil is evil but in reality

00:27:26.460 --> 00:27:28.279
is it though? because let's look in another way

00:27:28.279 --> 00:27:30.420
they all got money from oil and they actually

00:27:30.420 --> 00:27:32.420
transforming the country for the you know much

00:27:32.420 --> 00:27:36.500
better because of that so yeah and I think again

00:27:36.500 --> 00:27:39.759
I like it is controversial that I like partly

00:27:39.759 --> 00:27:41.740
want to say yeah I would also think like that

00:27:41.740 --> 00:27:44.119
part of me wants to say well no like it's better

00:27:44.119 --> 00:27:46.980
not to take money from oil but if you're in the

00:27:46.980 --> 00:27:49.900
situation again if the company if everyone is

00:27:49.900 --> 00:27:54.500
honest and transparent I think then I, for example,

00:27:54.720 --> 00:27:57.819
can make a very informative decision if I want

00:27:57.819 --> 00:27:59.839
to use this money or not. But if it's hidden,

00:28:00.559 --> 00:28:05.799
like if it's sold differently. So it's an ethical

00:28:05.799 --> 00:28:07.920
question. I don't think it's a philosophical

00:28:07.920 --> 00:28:11.380
question, I would even say. How many startups

00:28:11.380 --> 00:28:14.680
do you get in each year? Yeah. So we run two

00:28:14.680 --> 00:28:19.380
cohorts per year. And we structure it in the

00:28:19.380 --> 00:28:23.059
way that we take approximately 15, like five

00:28:23.059 --> 00:28:25.160
zero startups in the beginning of the program

00:28:25.160 --> 00:28:28.420
and we observe each other for the first one month.

00:28:28.839 --> 00:28:31.200
So the startups can get to know us to see if

00:28:31.200 --> 00:28:33.480
we add value or not. And then we can observe

00:28:33.480 --> 00:28:35.680
a startup to see if they can execute, if they

00:28:35.680 --> 00:28:39.680
can learn fast enough. if they are aligned with

00:28:39.680 --> 00:28:42.559
ABO values, if they're open to feedback and so

00:28:42.559 --> 00:28:45.779
on. And after one month, we have a stage gate

00:28:45.779 --> 00:28:50.019
where it's a two -way street where we both decide

00:28:50.019 --> 00:28:52.720
if we want to continue or not. And let's say

00:28:52.720 --> 00:28:55.359
if we decide to continue, usually it's approximately

00:28:55.359 --> 00:28:59.200
like 10 startups we continue with, where five

00:28:59.200 --> 00:29:03.299
startups, for different reasons, either stop

00:29:03.299 --> 00:29:06.309
working with us, mostly they... Usually the reason

00:29:06.309 --> 00:29:09.390
is that they're too early. They don't have enough

00:29:09.390 --> 00:29:11.710
resources in the team to do all the experiments

00:29:11.710 --> 00:29:15.430
we want to do. For example, they still need some

00:29:15.430 --> 00:29:18.569
time to build an MVP that will work to test.

00:29:19.009 --> 00:29:21.930
So we decide with them that they will wait until

00:29:21.930 --> 00:29:24.210
the next cohort and they usually join in the

00:29:24.210 --> 00:29:27.230
next cohort of the startup. So in the end, we

00:29:27.230 --> 00:29:30.069
end up investing approximately in 10 startups

00:29:30.069 --> 00:29:33.259
per accelerator program. and the follow -on investment

00:29:33.259 --> 00:29:36.180
we can invest up like actually almost to everyone

00:29:36.180 --> 00:29:39.359
or in everyone as a co -investor so whenever

00:29:39.359 --> 00:29:43.039
they raise their next round we will co -invest

00:29:43.039 --> 00:29:47.559
up to 300k co -investor opportunities as a co

00:29:47.559 --> 00:29:51.960
-investor and afterward for the follow -on investments

00:29:51.960 --> 00:29:54.980
we are now currently raising a fund so we will

00:29:54.980 --> 00:29:59.309
have some LPs to report to will be fun but now

00:29:59.309 --> 00:30:01.329
we are raising the fund to be able to support

00:30:01.329 --> 00:30:04.190
those startups and already invested in for way

00:30:04.190 --> 00:30:09.529
longer. And what's the rate of failure rate?

00:30:09.529 --> 00:30:11.230
I'm going to say what's the progression rate

00:30:11.230 --> 00:30:14.009
from, I guess, C to series A that you have so

00:30:14.009 --> 00:30:16.690
far? We're quite early in this specific company.

00:30:16.769 --> 00:30:20.009
We just operate one and a half years. It's pretty

00:30:20.009 --> 00:30:25.029
early to say, but so far we invested in, I think,

00:30:26.690 --> 00:30:30.410
15 plus eight, basically 23 companies. And out

00:30:30.410 --> 00:30:34.509
of them, I think four raised the first round

00:30:34.509 --> 00:30:38.130
within a year. So it's not bad, not good. It's

00:30:38.130 --> 00:30:40.930
just a very, I think, average rate on the market

00:30:40.930 --> 00:30:43.609
right now. But in the past, let's say in the

00:30:43.609 --> 00:30:45.690
company I used to work before, it was a very

00:30:45.690 --> 00:30:50.670
similar model. I think the follow on rate was

00:30:50.670 --> 00:30:53.869
approximately, the first follow on rate was approximately

00:30:53.869 --> 00:30:57.970
66%. which is quite good. And I think approximately

00:30:57.970 --> 00:31:01.190
40 % will continue raising the fund for the next

00:31:01.190 --> 00:31:04.690
rounds. Pretty good stats actually. It's not

00:31:04.690 --> 00:31:07.410
bad, but I think it also what helps in that is

00:31:07.410 --> 00:31:11.630
very specific domain specific startups, industry

00:31:11.630 --> 00:31:14.430
specific startups. And those industries that

00:31:14.430 --> 00:31:18.069
are like agri -food or energy or health is something

00:31:18.069 --> 00:31:23.700
that is nowadays especially quite popular, I

00:31:23.700 --> 00:31:25.900
would say. So there are a lot of specialized

00:31:25.900 --> 00:31:29.759
funds invested in that. So it's not too difficult

00:31:29.759 --> 00:31:33.819
to get access to finance if you have some traction

00:31:33.819 --> 00:31:36.720
and if you have more or less good teams. So it's

00:31:36.720 --> 00:31:39.720
possible these days, I would say. They're probably

00:31:39.720 --> 00:31:43.119
slower to, I guess, to prove profitable or to

00:31:43.119 --> 00:31:46.380
prove that. So it's a bit of a long -term bet,

00:31:46.400 --> 00:31:49.940
isn't it? It's for sure. It's especially in the

00:31:49.940 --> 00:31:53.039
agri -food and the energy domain. Yeah, it's

00:31:53.039 --> 00:31:57.519
like, yeah, if it's especially quite hard, it's

00:31:57.519 --> 00:31:59.420
still software, at least what we've invested

00:31:59.420 --> 00:32:01.940
in. But if it's a difficult technology that needs

00:32:01.940 --> 00:32:05.660
a lot of time to get to the market, so yeah,

00:32:05.680 --> 00:32:07.859
that would be a bit longer to get profitable.

00:32:08.240 --> 00:32:09.559
And it will be like, yeah, to find a business

00:32:09.559 --> 00:32:12.640
model of work in the energy space, it's quite

00:32:12.640 --> 00:32:15.740
tough. But currently, for example, in the mental

00:32:15.740 --> 00:32:19.880
health space, we invest in mostly B2C consumer

00:32:19.880 --> 00:32:24.779
apps. And this is a bit, uh, I could say maybe

00:32:24.779 --> 00:32:27.859
not profitable to, but to get some more sustained,

00:32:27.880 --> 00:32:32.579
like some proper sustainable traction becomes

00:32:32.579 --> 00:32:36.839
possible. It's expensive, especially if, uh,

00:32:36.839 --> 00:32:40.859
they start using the traffic and buy ads on like

00:32:40.859 --> 00:32:43.980
meta or Google, it becomes quite expensive, but

00:32:43.980 --> 00:32:50.279
with the proper experiments and proper, um, enough.

00:32:50.589 --> 00:32:55.390
this heady cycle like hypothesis, assumptions

00:32:55.390 --> 00:32:59.329
and experiments and so on. It's a bit easier

00:32:59.329 --> 00:33:02.390
to find the unit economic that will work. So

00:33:02.390 --> 00:33:06.650
it's possible still to get profitable a bit faster,

00:33:06.849 --> 00:33:10.049
but sometimes it's quite expensive exercise to

00:33:10.049 --> 00:33:12.529
do the first experiment because yeah, traffic

00:33:12.529 --> 00:33:14.890
nowadays is quite expensive for the bit to see

00:33:14.890 --> 00:33:18.480
consumer apps. So the key verticals you guys

00:33:18.480 --> 00:33:21.539
invest in are mental health and what else? Your

00:33:21.539 --> 00:33:24.859
mental health, education, future of work, sustainable

00:33:24.859 --> 00:33:30.019
finance. That's mostly about like teaching kids

00:33:30.019 --> 00:33:32.920
to use finance or basically how money can be

00:33:32.920 --> 00:33:36.680
used for good. as well. And currently we're exploring

00:33:36.680 --> 00:33:42.180
ethical use of AI. Ethical use of AI, okay. Because

00:33:42.180 --> 00:33:45.599
this is also very controversial topic and very

00:33:45.599 --> 00:33:49.559
hot topic right now. So basically what we believe

00:33:49.559 --> 00:33:53.500
in, and maybe I should have started with that,

00:33:54.319 --> 00:33:56.660
but there are a lot of problems in this world.

00:33:57.220 --> 00:34:00.599
There are wars, climate crisis. There is this

00:34:00.599 --> 00:34:03.380
like fear of losing jobs because technology is

00:34:03.380 --> 00:34:05.440
exponentially developing. There are a lot of

00:34:05.440 --> 00:34:08.800
problems and we believe that those also problems

00:34:08.800 --> 00:34:11.639
arise in three levels. The first level, because

00:34:11.639 --> 00:34:14.400
I'm as a person is not connected to myself as

00:34:14.400 --> 00:34:19.630
a human being. Yeah, I don't feel good. I mean

00:34:19.630 --> 00:34:22.690
I'm not talking about myself, but in general

00:34:22.690 --> 00:34:24.909
as a human being we don't feel good, depressed,

00:34:25.750 --> 00:34:29.110
there is a high level of loneliness and depression

00:34:29.110 --> 00:34:32.730
right now. So we believe that because we as a

00:34:32.730 --> 00:34:35.710
human being are not connected to ourselves, we

00:34:35.710 --> 00:34:38.110
have these problems of loneliness and depression.

00:34:38.630 --> 00:34:40.369
Then on the second level we are not connected

00:34:40.369 --> 00:34:42.809
to the communities around us, to our families,

00:34:43.050 --> 00:34:46.679
friends, neighbours. countries so we are not

00:34:46.679 --> 00:34:51.159
as a population are not connected to each other

00:34:51.159 --> 00:34:55.380
and hence wars conflicts and so on and the third

00:34:55.380 --> 00:34:57.340
level we're not connected to the nature around

00:34:57.340 --> 00:35:02.119
us and we don't care too much about the climate

00:35:02.119 --> 00:35:07.219
and we don't care enough about that and we are

00:35:07.219 --> 00:35:10.239
not connected to the nature around us And that's

00:35:10.239 --> 00:35:13.679
why we believe that there is also a climate crisis.

00:35:14.119 --> 00:35:16.679
And if our mission is to invest in the product,

00:35:17.099 --> 00:35:20.820
that will help to reduce this disconnect on one

00:35:20.820 --> 00:35:23.579
of those levels. So that's why mental health

00:35:23.579 --> 00:35:26.420
apps, it's like, for example, future of work

00:35:26.420 --> 00:35:28.659
is like, yeah, now people are afraid that they

00:35:28.659 --> 00:35:31.960
might lose the job. The job in general, the way

00:35:31.960 --> 00:35:34.300
we work is changing so much. There is like a

00:35:34.300 --> 00:35:36.780
new creator economy is becoming way bigger than

00:35:36.780 --> 00:35:40.280
the manufacturing economy. Because of that people

00:35:40.280 --> 00:35:43.079
also sometimes don't feel accomplished through

00:35:43.079 --> 00:35:45.619
they're not They don't have enough interest in

00:35:45.619 --> 00:35:48.420
their life in terms of their job and career and

00:35:48.420 --> 00:35:50.739
so on So that's kind of a level. We also want

00:35:50.739 --> 00:35:53.400
to invest and then ethical why I'm saying it

00:35:53.400 --> 00:35:56.860
because the ethical use of AI Also impacts and

00:35:56.860 --> 00:35:59.840
I and we level a lot and we don't know how the

00:35:59.840 --> 00:36:02.659
AI will continue developing what the AGI will

00:36:02.659 --> 00:36:06.260
look like and And we don't want to stop this

00:36:06.260 --> 00:36:08.019
development, but we want to make sure that people

00:36:08.019 --> 00:36:10.719
are prepared for that. So they will know how

00:36:10.719 --> 00:36:14.039
to use these instruments when they will be commonly

00:36:14.039 --> 00:36:18.119
used in the society. And we want to invest in

00:36:18.119 --> 00:36:21.360
the product that will help people to be prepared

00:36:21.360 --> 00:36:23.880
for that and to be able to judge for themselves

00:36:23.880 --> 00:36:26.920
how they want to use AI. So the AI will not use

00:36:26.920 --> 00:36:30.539
them. So we want to explore that area currently

00:36:30.539 --> 00:36:33.530
and what kind of products can. We also venture

00:36:33.530 --> 00:36:38.369
capital products in that. Very interesting. Dari,

00:36:38.409 --> 00:36:39.969
if people want to reach out to you, how can they

00:36:39.969 --> 00:36:44.059
do so? Yeah, LinkedIn would be the easiest way

00:36:44.059 --> 00:36:48.760
to reach out. Yeah, my name is Daria. My email

00:36:48.760 --> 00:36:51.780
is also open on LinkedIn. So it's possible to

00:36:51.780 --> 00:36:54.719
kind of email me through LinkedIn or text me

00:36:54.719 --> 00:36:56.920
on LinkedIn. Dangerous. That's very dangerous.

00:37:00.820 --> 00:37:04.659
I'm the person who, yeah, it's sometimes gets

00:37:04.659 --> 00:37:08.840
too much. Yeah, I think I've learned how to filter

00:37:08.840 --> 00:37:11.739
and how to answer and yeah, I found my routine

00:37:11.739 --> 00:37:15.880
to keep up with the incoming requests. Dari,

00:37:15.920 --> 00:37:17.760
it's been an absolute pleasure having you here

00:37:17.760 --> 00:37:19.300
on the podcast. Thank you so much for your time.

00:37:19.519 --> 00:37:21.460
Yeah, thank you for having me. It was fun to

00:37:21.460 --> 00:37:24.159
reflect also on my journey. Thank you for this

00:37:24.159 --> 00:37:29.699
opportunity. Thank you. The podcast is also sponsored

00:37:29.699 --> 00:37:32.400
by Notion .so. Notion is offering six months

00:37:32.400 --> 00:37:34.989
for free for new users. Make sure you check out

00:37:34.989 --> 00:37:37.769
our website, thestartupevents .co .uk to read

00:37:37.769 --> 00:37:40.309
in the software. This podcast is also sponsored

00:37:40.309 --> 00:37:43.989
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00:37:43.989 --> 00:37:46.409
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00:37:46.409 --> 00:37:48.670
resources you need to run your startup. From

00:37:48.670 --> 00:37:50.989
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00:37:50.989 --> 00:37:53.289
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00:37:53.289 --> 00:37:57.190
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