WEBVTT 00:00:00.000 --> 00:00:02.859 Hi, and welcome to another episode of the Innovation 00:00:02.859 --> 00:00:05.580 Conversation. Today, we are joined by Santiago 00:00:05.580 --> 00:00:07.879 Sanchez. Santiago, welcome. Hi, thank you for 00:00:07.879 --> 00:00:11.119 having me. It's a pleasure. On behalf here on 00:00:11.119 --> 00:00:14.160 ScanMyCompany, we're just to tell you briefly, 00:00:14.660 --> 00:00:18.179 we're three guys, we're 19, and the three of 00:00:18.179 --> 00:00:20.600 us are studying in college. One of them is in 00:00:20.600 --> 00:00:22.660 the Netherlands. His name is Gonzalo. Then another 00:00:22.660 --> 00:00:24.440 one is here with me based in Madrid. His name 00:00:24.440 --> 00:00:27.719 is Andy. My name, as Ricardo said, is Santiago. 00:00:28.400 --> 00:00:32.299 Sandy better and um Basically scan my company 00:00:32.299 --> 00:00:35.259 what we do and that's got my company is we're 00:00:35.259 --> 00:00:37.679 a clothing brand Well, we're not just a clothing 00:00:37.679 --> 00:00:39.820 brand, you know, we like to go by that narrative 00:00:39.820 --> 00:00:43.700 So the thing is, um in every one of our garments 00:00:43.700 --> 00:00:47.719 within our design We include a QR code and what 00:00:47.719 --> 00:00:49.200 you do, let's say if you got there you order 00:00:49.200 --> 00:00:52.880 us for us a t -shirt let's say and so Ricardo 00:00:52.880 --> 00:00:57.689 orders the t -shirt and whenever Someone scans 00:00:57.689 --> 00:01:00.590 Ricardo's QR code within the design it leads 00:01:00.590 --> 00:01:04.489 them to a totally customizable I don't know. 00:01:04.549 --> 00:01:06.450 I don't know if you say it like that totally 00:01:06.450 --> 00:01:11.390 we can fully custom customize it and Profile 00:01:11.390 --> 00:01:13.989 of Ricardo and so we can upload this picture 00:01:13.989 --> 00:01:18.049 name Basically everything like Instagram tick 00:01:18.049 --> 00:01:20.209 -tock whatever he wants. It's fully customizable. 00:01:20.209 --> 00:01:23.840 Yeah So hold on because you literally you answered 00:01:23.840 --> 00:01:25.920 any questions I had in the beginning without 00:01:25.920 --> 00:01:27.700 me actually asking the question. That's great. 00:01:27.900 --> 00:01:29.379 I want to go ahead. I just want to go ahead. 00:01:29.920 --> 00:01:33.140 I'm just joking. So just to summarize, so you 00:01:33.140 --> 00:01:35.640 created you and two more friends created this 00:01:35.640 --> 00:01:39.060 clothing brand. What you have is you have this 00:01:39.060 --> 00:01:41.439 clothing brand where you create this unique QR 00:01:41.439 --> 00:01:44.680 code that attaches to the clothes and then the 00:01:44.680 --> 00:01:47.420 code is customizable like all QR codes and any 00:01:47.420 --> 00:01:50.480 links to whatever link I wanted to link to. Yeah, 00:01:50.500 --> 00:01:52.819 there you go. Yeah, so it's basically for anyone 00:01:52.819 --> 00:01:56.359 who's listening here is familiar with link tree 00:01:56.359 --> 00:01:58.659 It's basically a link tree and where you can 00:01:58.659 --> 00:02:02.299 add as I said before any photo link to Instagram 00:02:02.299 --> 00:02:05.519 profile or tick -tock or even LinkedIn or mail 00:02:05.519 --> 00:02:08.560 What's up, whatever? So it's basically that and 00:02:08.560 --> 00:02:11.300 how do you guys come up with idea? Well, actually 00:02:11.890 --> 00:02:15.110 This is a very fun story. My Argentinian friend, 00:02:15.210 --> 00:02:17.990 who's Andy is based here in Madrid with me, came 00:02:17.990 --> 00:02:21.110 up with the idea like two years ago, maybe. And 00:02:21.110 --> 00:02:25.210 he already did a, even before we met, the three 00:02:25.210 --> 00:02:28.030 of us met and he came up with the idea and he 00:02:28.030 --> 00:02:33.310 created a web page for the idea. And then he 00:02:33.310 --> 00:02:36.150 met us and he always tells us that he came up 00:02:36.150 --> 00:02:38.370 with this idea when he was walking down the street. 00:02:39.810 --> 00:02:43.969 and he actually saw a pretty girl and so he told 00:02:43.969 --> 00:02:46.770 himself he's very straightforward guy like he 00:02:46.770 --> 00:02:49.129 would come up to a girl and talk to her whatever 00:02:49.129 --> 00:02:52.770 but he just said to himself like what if i could 00:02:52.770 --> 00:02:55.520 come up to this girl i mean what if I could get 00:02:55.520 --> 00:02:57.240 to know this girl without coming up to her and 00:02:57.240 --> 00:02:59.800 doing all the effort, like for anyone who doesn't 00:02:59.800 --> 00:03:02.240 have that social skills. Do you know what I mean? 00:03:02.500 --> 00:03:05.439 It's pretty fun and we don't always carry ourselves 00:03:05.439 --> 00:03:08.139 that way, you know, the brand. But we do have 00:03:08.139 --> 00:03:11.919 certain, you know, social vibes to the brand, 00:03:12.159 --> 00:03:14.740 you know, hanging out, getting to meet other 00:03:14.740 --> 00:03:18.039 people. And so that's how the idea came up. And 00:03:18.039 --> 00:03:20.939 then eventually when he met us, he told us and 00:03:20.939 --> 00:03:25.000 then we organized it all. Okay. So the idea is 00:03:25.000 --> 00:03:27.719 you put links to your, I guess your social media 00:03:27.719 --> 00:03:30.240 on your phone. You walk around and then people 00:03:30.240 --> 00:03:32.180 connect with you. There you go. Yeah, they can 00:03:32.180 --> 00:03:34.639 scan it. Okay. All right. So that, that kind 00:03:34.639 --> 00:03:36.960 of helps with people being shy, I guess. And 00:03:36.960 --> 00:03:39.639 just, you know, it helps with starting conversations. 00:03:40.120 --> 00:03:42.740 What, how do you prevent from having too many 00:03:42.740 --> 00:03:45.539 people scan you or scanning your code and they 00:03:45.539 --> 00:03:47.800 know engaging in conversation? Well, we don't 00:03:47.800 --> 00:03:49.699 actually want to prevent that. It's actually 00:03:49.699 --> 00:03:52.759 the opposite, but I understand your view in the 00:03:53.659 --> 00:03:56.620 Like if some if a lot of people come in the web 00:03:56.620 --> 00:03:59.340 and their profile it will maybe collapse I don't 00:03:59.340 --> 00:04:00.960 know if you that is what you're trying to say 00:04:00.960 --> 00:04:04.060 or no. No, I mean it might be a little bit overwhelming 00:04:04.060 --> 00:04:06.199 I mean you give the example of an attractive 00:04:06.199 --> 00:04:08.620 young woman Yeah, I'd be overwhelming for her 00:04:08.620 --> 00:04:10.439 to every time she walks on the street. There's 00:04:10.439 --> 00:04:13.979 like Yeah, 500 people adding her up on these 00:04:13.979 --> 00:04:16.160 three. Yeah, I do see your point Yeah, I do agree 00:04:16.160 --> 00:04:18.980 with you. It may be overwhelming, but I would 00:04:18.980 --> 00:04:23.209 say that as an answer I would say that it's it 00:04:23.209 --> 00:04:26.170 always takes courage to to take out your phone 00:04:26.170 --> 00:04:29.850 and scan the QR code you know just you know take 00:04:29.850 --> 00:04:31.610 this in context like you're walking down the 00:04:31.610 --> 00:04:33.889 street and you you have the courage to take out 00:04:33.889 --> 00:04:36.389 your phone and it kind of looks like you're filming 00:04:36.389 --> 00:04:39.410 the girl so it may be weird so you know maybe 00:04:39.410 --> 00:04:41.029 you want to be a little close maybe you want 00:04:41.029 --> 00:04:43.870 to be a little bit far it's it's also complex 00:04:43.870 --> 00:04:46.709 i don't think it would be very overwhelming unless 00:04:46.709 --> 00:04:50.569 you're 10 out of 10 and you're exposing your 00:04:50.569 --> 00:04:54.439 QR code like crazy, but that would be my answer 00:04:54.439 --> 00:04:57.579 obviously. This is the first company that you 00:04:57.579 --> 00:04:59.300 and your friends are launching, right? Yes, this 00:04:59.300 --> 00:05:02.360 is our first company. We're very young working 00:05:02.360 --> 00:05:07.040 men and we do work hard. This is our first company. 00:05:07.519 --> 00:05:11.379 We're everyday learning and it's a very interesting 00:05:11.379 --> 00:05:14.519 path for us to follow. Did you get any investment? 00:05:16.220 --> 00:05:20.339 We had conversations with venture capital companies. 00:05:20.519 --> 00:05:23.779 And we pitched I actually myself I pitched our 00:05:23.779 --> 00:05:27.899 idea and They liked it we have with as I said 00:05:27.899 --> 00:05:30.980 before a couple conversations with these companies 00:05:30.980 --> 00:05:33.899 But we didn't get to an agreement actually and 00:05:33.899 --> 00:05:36.600 I don't know if we we were at that point even 00:05:36.600 --> 00:05:39.160 now I don't know if we are right now at that 00:05:39.160 --> 00:05:41.680 point where we need funding. It's actually more 00:05:41.680 --> 00:05:45.759 like a Trying to figure out how would we invest 00:05:45.759 --> 00:05:48.939 the money what that is given to us? So we're 00:05:48.939 --> 00:05:50.819 always trying to figure out things this most 00:05:50.819 --> 00:05:52.860 of the work is thinking and thinking coming up 00:05:52.860 --> 00:05:57.319 with great ideas and then Going going to the 00:05:57.319 --> 00:06:00.899 street and film at them, I guess And which markets 00:06:00.899 --> 00:06:04.019 are you operating in? I'm sorry. What which markets 00:06:04.019 --> 00:06:08.759 are you operating in? I think it's like regarding 00:06:08.759 --> 00:06:10.720 what I said before like the content creation 00:06:10.720 --> 00:06:14.980 and no no no I use just you can people buy this 00:06:14.980 --> 00:06:17.560 just in Spain or you doing in across Europe or 00:06:17.740 --> 00:06:21.540 Yes, we have the web page and people can order 00:06:21.540 --> 00:06:24.959 from anywhere. We have a very fast shipping and 00:06:24.959 --> 00:06:28.120 we try to do our best. And that's basically it. 00:06:28.120 --> 00:06:31.199 We also come up with orders from Instagram or 00:06:31.199 --> 00:06:33.579 from TikTok because we do have a very strict 00:06:33.579 --> 00:06:37.459 programming of content creation on Instagram 00:06:37.459 --> 00:06:41.160 and on TikTok and so people watch us in both 00:06:41.160 --> 00:06:44.339 of that app applications and contact us through 00:06:44.339 --> 00:06:47.040 Instagram and we actually get orders from Instagram 00:06:47.040 --> 00:06:51.959 and then Whatever from the from the webpage What 00:06:51.959 --> 00:06:55.560 has been like the biggest struggle so far for 00:06:55.560 --> 00:06:57.980 the biggest challenge you've had Well, the biggest 00:06:57.980 --> 00:07:00.240 struggle is actually we're a very small, you 00:07:00.240 --> 00:07:02.420 know, we're a small company. We're practically 00:07:02.420 --> 00:07:05.740 starting somehow but I would say in comparison 00:07:05.740 --> 00:07:08.439 to other brands, but uh Actually, the hardest 00:07:08.439 --> 00:07:10.939 part is trying to get trying to get to know the 00:07:10.939 --> 00:07:13.660 customer and trying to get how the customer feels. 00:07:14.259 --> 00:07:16.959 And what like if I were the customer and I was 00:07:16.959 --> 00:07:20.199 scrolling down, let's say, TikTok, what would 00:07:20.199 --> 00:07:22.800 attract me the most in order for me to buy? And 00:07:22.800 --> 00:07:26.259 we're so actually like currently we're very invested 00:07:26.259 --> 00:07:29.519 in the whole we're very determined to find out 00:07:29.519 --> 00:07:33.019 how to transmit our values the most adequate 00:07:33.019 --> 00:07:35.519 way in order for people and the you know, for 00:07:35.519 --> 00:07:39.189 engagement. And that has been lately the worst 00:07:39.189 --> 00:07:42.389 struggle and coming up with great ideas. Also 00:07:42.389 --> 00:07:44.129 getting to know a customer, as I said before, 00:07:44.250 --> 00:07:49.050 the potential customer, I would say. And what 00:07:49.050 --> 00:07:50.769 does your customer kind of look like? Do you 00:07:50.769 --> 00:07:53.110 have a profile already? Do you know what they 00:07:53.110 --> 00:07:55.709 normally look like? Is it mostly men, women, 00:07:56.649 --> 00:07:58.829 uni students? I mean, what does it look like? 00:07:59.250 --> 00:08:02.329 It's actually kind of funny because it may be 00:08:02.329 --> 00:08:05.410 uni students. Maybe most of our clients are uni 00:08:05.410 --> 00:08:09.529 students. And I would say they're men. I would 00:08:09.529 --> 00:08:14.110 say they're men. I would say like with absolute 00:08:14.110 --> 00:08:16.649 certainty that men have it more difficult to 00:08:16.649 --> 00:08:19.490 hang out or to find, you know, significant other 00:08:19.490 --> 00:08:23.339 or anyhow, how you want to call it. these are 00:08:23.339 --> 00:08:25.519 men who like the idea and kind of like go like 00:08:25.519 --> 00:08:27.600 the fun way though this is fun this is a great 00:08:27.600 --> 00:08:29.759 idea okay let me wear it let me go to a party 00:08:29.759 --> 00:08:32.340 let me see what happens and i'm gonna tell you 00:08:32.340 --> 00:08:35.100 i'm gonna contact you back telling you what happens 00:08:35.100 --> 00:08:39.360 but um yeah i would say the the average client 00:08:39.360 --> 00:08:42.559 would be a university student student and a male 00:08:42.559 --> 00:08:45.340 okay interesting and what type of models do you 00:08:45.340 --> 00:08:47.799 guys do is it just t -shirts or is it like hoodies 00:08:47.799 --> 00:08:50.759 as well yeah we do t -shirts on summer and then 00:08:50.759 --> 00:08:54.580 we get back to the hoodies we're actually thinking 00:08:54.580 --> 00:08:58.019 about next uh winner taking out instead of hoodies 00:08:58.019 --> 00:09:00.559 going back to the old sweatshirt like kind of 00:09:00.559 --> 00:09:04.720 vintage model like without the hoodie yeah and 00:09:04.720 --> 00:09:06.879 but we're actually thinking about it like i mean 00:09:06.879 --> 00:09:09.139 it it's summer we're in the middle of summers 00:09:09.139 --> 00:09:13.620 yeah let's let's focus on the t -shirts yeah 00:09:13.850 --> 00:09:16.529 And how big is the QR code? Is it like a gigantic 00:09:16.529 --> 00:09:18.970 thing or quite small? No. So the thing with the 00:09:18.970 --> 00:09:22.129 QR code, this is actually a very struggling point 00:09:22.129 --> 00:09:25.710 for us in order to think about it. Because QR 00:09:25.710 --> 00:09:30.269 codes are essentially not like aesthetic. Not 00:09:30.269 --> 00:09:32.389 very aesthetic. So it's very difficult for us 00:09:32.389 --> 00:09:36.490 to like the QR code to be like the key element 00:09:36.490 --> 00:09:39.590 of our brand and not show it that much. Because 00:09:39.590 --> 00:09:43.789 we do want to show the QR code one for Value 00:09:43.789 --> 00:09:46.690 transmission and two for people to recognize 00:09:46.690 --> 00:09:50.330 the QR code as our key element of the brand But 00:09:50.330 --> 00:09:54.009 as I said before it's not too aesthetic. So we 00:09:54.009 --> 00:09:57.649 try to Undercover it somehow with the rest of 00:09:57.649 --> 00:10:01.149 the design But always trying to keep the values 00:10:01.149 --> 00:10:03.629 and the QR code right there so people can see 00:10:03.629 --> 00:10:08.090 it and also can scan it Interesting. It's a cool 00:10:08.090 --> 00:10:10.850 way of allowing yourself to be seen I guess for 00:10:10.850 --> 00:10:13.970 by more people, right? Yes Yes, and regarding 00:10:13.970 --> 00:10:15.909 your last question, not this one, but your last 00:10:15.909 --> 00:10:18.450 question, like our average client, I don't know, 00:10:18.549 --> 00:10:21.549 do you let me get back to this? Okay, so the 00:10:21.549 --> 00:10:25.929 thing is, we're very lucky to have a average 00:10:25.929 --> 00:10:28.509 potential customer that happens to be around 00:10:28.509 --> 00:10:30.870 our circle, because we're university students, 00:10:31.070 --> 00:10:34.889 that makes it very, that makes it less complicated 00:10:34.889 --> 00:10:39.669 for us to guess how a customer would feel about 00:10:39.669 --> 00:10:41.929 our brand, because we're with them every day. 00:10:42.039 --> 00:10:45.759 at class, hanging out. So it makes us less, it 00:10:45.759 --> 00:10:49.320 makes it less complex, you know. And have you 00:10:49.320 --> 00:10:51.379 had any success stories? Has anyone got back 00:10:51.379 --> 00:10:53.179 to you and say, you know, I met the girl of my 00:10:53.179 --> 00:10:54.840 dreams because of the t -shirt that I was wearing? 00:10:55.299 --> 00:10:59.440 Actually, yes. Well, not very close friend. He 00:10:59.440 --> 00:11:03.580 lives south of Spain, but we sold a t -shirt 00:11:03.580 --> 00:11:06.720 to him. And he actually, he's telling me, I don't 00:11:06.720 --> 00:11:09.279 know if he's joking, but his personality is always 00:11:09.279 --> 00:11:13.299 like, kind of a funny kind of guy joking and 00:11:13.299 --> 00:11:15.860 I don't know if he's joking or not but it seems 00:11:15.860 --> 00:11:19.259 to me he told me that he like some girl at a 00:11:19.259 --> 00:11:23.379 club scanned his QR code and now they're dating 00:11:23.379 --> 00:11:25.720 and he always tells me stories about the thing 00:11:25.720 --> 00:11:28.139 or the what he showed me pictures I don't know 00:11:28.139 --> 00:11:31.480 how to trust him I don't know if I if I gotta 00:11:31.480 --> 00:11:34.259 trust him but you know if that's if that's true 00:11:34.259 --> 00:11:36.500 that's good that's great always great marketing 00:11:36.500 --> 00:11:39.679 for our brand Interesting. But you guys, you 00:11:39.679 --> 00:11:42.259 told me that it's three of you and one of you 00:11:42.259 --> 00:11:44.960 is based in the Netherlands? Yes, Netherlands, 00:11:45.259 --> 00:11:49.340 yeah. Maastricht. How does that work? Well, it 00:11:49.340 --> 00:11:52.059 was way better than back at the time because 00:11:52.059 --> 00:11:55.240 we were, the three of us were in high school 00:11:55.240 --> 00:11:58.399 and it was great for organizing and also for 00:11:58.399 --> 00:12:01.379 the content creation, three of us hang out and 00:12:01.379 --> 00:12:03.179 said, okay, let's hang out in here in Madrid 00:12:03.179 --> 00:12:05.360 and let's film these videos and then we get to 00:12:05.360 --> 00:12:09.549 do something else. So it was better for organization, 00:12:10.429 --> 00:12:13.750 but actually, you know, thanks to all those smartphones, 00:12:14.169 --> 00:12:16.330 communications, social media, we're able to contact 00:12:16.330 --> 00:12:19.830 him very easily and program the videos. We do 00:12:19.830 --> 00:12:23.610 daily calls in order to program these videos 00:12:23.610 --> 00:12:26.649 and to program, you know, contacting potential 00:12:26.649 --> 00:12:29.509 customer. And it makes it easy for us, but it's 00:12:29.509 --> 00:12:33.990 not so complex, you know. How did you find, you 00:12:33.990 --> 00:12:35.570 know, because you're quite young, so how did 00:12:35.570 --> 00:12:38.110 you find starting a business? Was it particularly 00:12:38.110 --> 00:12:41.090 hard or you had a lot of support doing it? Well, 00:12:41.090 --> 00:12:44.289 we actually had a lot of support, but at the 00:12:44.289 --> 00:12:47.509 same time it was particularly hard. So the thing 00:12:47.509 --> 00:12:51.370 for us, I don't know what the other, like what 00:12:51.370 --> 00:12:55.450 my other two associates did to work and to be 00:12:55.450 --> 00:12:57.230 able to afford the money to start the company, 00:12:57.490 --> 00:13:00.649 but me myself, I spent like almost the whole 00:13:00.649 --> 00:13:03.879 summer two, three years ago, trying to gather 00:13:03.879 --> 00:13:06.539 up all the money. And I was working as a pool 00:13:06.539 --> 00:13:08.940 lifeguard. You know, most of my money went away 00:13:08.940 --> 00:13:10.440 with this. Well, it didn't went away because 00:13:10.440 --> 00:13:13.639 I'm very proud of that investment, but it went 00:13:13.639 --> 00:13:16.419 away to the company. But I'm always very proud. 00:13:16.879 --> 00:13:19.919 And I understand that. Well, we understand that 00:13:19.919 --> 00:13:22.840 if you have a purpose big enough and that if 00:13:22.840 --> 00:13:26.059 you love that purpose and you're willing to risk 00:13:26.059 --> 00:13:29.980 all you got or risk what other people may think 00:13:29.980 --> 00:13:33.100 of you, it's worth. I mean, it's all worth it 00:13:33.100 --> 00:13:35.179 if you want to work for it. And if this purpose 00:13:35.179 --> 00:13:38.460 is really what you want to do. Interesting. So 00:13:38.460 --> 00:13:40.980 you obviously we're, you know, there's an age 00:13:40.980 --> 00:13:43.419 gap between the two of us. So tell me, do you 00:13:43.419 --> 00:13:45.240 think a lot of your friends are into starting 00:13:45.240 --> 00:13:48.519 businesses overall? Or you're like, you're the 00:13:48.519 --> 00:13:49.799 black sheep of your friends, you're the only 00:13:49.799 --> 00:13:52.700 one starting a business? Or there's no, that's 00:13:52.700 --> 00:13:55.879 a very good question, actually. I would say my 00:13:55.879 --> 00:13:58.669 friends, I'm very lucky to have a very Cool circle 00:13:58.669 --> 00:14:01.149 friends actually because they're all even if 00:14:01.149 --> 00:14:03.450 they're not starting a business or aiming to 00:14:03.450 --> 00:14:06.409 start a business They do I mean they are very 00:14:06.409 --> 00:14:09.190 hard -working men who try to pursue what they 00:14:09.190 --> 00:14:13.830 want In any ambit of life, but I would say that 00:14:13.830 --> 00:14:16.250 I'm not the black sheep because we all have maybe 00:14:16.250 --> 00:14:18.789 the same interests Even though they don't have 00:14:18.789 --> 00:14:21.490 other businesses or their businesses of their 00:14:21.490 --> 00:14:24.870 own But we always push each other and you know, 00:14:24.870 --> 00:14:27.610 it's basically this very good thing of surrounding 00:14:27.610 --> 00:14:30.070 yourself with people you want to work with. Even 00:14:30.070 --> 00:14:32.830 though my friends don't work, I mean, all of 00:14:32.830 --> 00:14:35.730 my friends work with me at Scamite, I would like 00:14:35.730 --> 00:14:38.370 them to work for me. Like if they said, all right, 00:14:38.649 --> 00:14:41.149 I'm going to be your company, Paul and Charlie, 00:14:41.330 --> 00:14:43.549 you're not going to pay me anything. I'm not 00:14:43.549 --> 00:14:46.230 going to pay them anything. I mean, no, but actually 00:14:46.230 --> 00:14:48.289 I would want to work with them because I know 00:14:48.289 --> 00:14:52.149 them and they're very hardworking. So I wouldn't 00:14:52.149 --> 00:14:54.820 say I'm the black sheep. I would say maybe we're 00:14:54.820 --> 00:14:57.940 all black sheep, but I'm glad to say so. Okay, 00:14:57.980 --> 00:15:01.740 that's a good thing. What do you see yourself 00:15:01.740 --> 00:15:03.360 doing in the future? Because how do you see the 00:15:03.360 --> 00:15:05.960 company growing? Wow, that's a very profound 00:15:05.960 --> 00:15:10.100 question. Not in the next 10 years, because I 00:15:10.100 --> 00:15:12.179 think that's always an impossible question. You 00:15:12.179 --> 00:15:13.480 don't know what's going to happen in the next 00:15:13.480 --> 00:15:16.000 10 years, but it's more in the sense that how 00:15:16.000 --> 00:15:18.340 do you see the company expanding? To which markets 00:15:18.340 --> 00:15:20.559 are you going to expand? What does that look 00:15:20.559 --> 00:15:26.960 like? Certainly. So we are focused on two things 00:15:26.960 --> 00:15:31.059 mainly. Obviously like taking out of this equation 00:15:31.059 --> 00:15:32.980 all the getting better at social media, getting 00:15:32.980 --> 00:15:35.340 better at content creation. but focusing on two 00:15:35.340 --> 00:15:37.539 main things, trying to escalate how the link 00:15:37.539 --> 00:15:40.100 tree, how this link tree I mentioned before works 00:15:40.100 --> 00:15:43.159 and getting to add more things, making it more 00:15:43.159 --> 00:15:46.940 aesthetic to the public and make it more attractive 00:15:46.940 --> 00:15:50.639 to social media users in order for them to approach 00:15:50.639 --> 00:15:54.639 our company and buy, eventually buy. And then 00:15:54.639 --> 00:15:57.799 the quality of our t -shirts and hoodies and 00:15:57.799 --> 00:16:00.149 every garment we make. We're trying to escalate 00:16:00.149 --> 00:16:02.830 that and we are very invested into researching 00:16:02.830 --> 00:16:06.629 about potential providers. So basically I would 00:16:06.629 --> 00:16:09.009 say those two things like link tree wise and 00:16:09.009 --> 00:16:12.250 then the quality and trying to get better designs 00:16:12.250 --> 00:16:16.549 for the company. Have you ever thought about 00:16:16.549 --> 00:16:20.309 putting like new stuff into the whole concept? 00:16:20.470 --> 00:16:24.529 I don't know, NFCs or even getting, you know, 00:16:24.549 --> 00:16:26.230 just getting different technologies onto the 00:16:26.230 --> 00:16:28.870 garments themselves. No, we haven't explored 00:16:28.870 --> 00:16:32.110 that option yet, mainly because we have a very 00:16:32.110 --> 00:16:34.809 detailed program of what we're going to invest 00:16:34.809 --> 00:16:38.289 the money we have right now into. And that would 00:16:38.289 --> 00:16:41.429 not be on the first place. So that's a very farther 00:16:41.429 --> 00:16:43.950 step on that we will have to approach later on 00:16:43.950 --> 00:16:47.409 in the future. But hopefully, I have a scene 00:16:47.409 --> 00:16:50.450 into all the NFCs and how we could use that in 00:16:50.450 --> 00:16:52.750 order to benefit our business. But I wouldn't 00:16:52.750 --> 00:16:56.889 say that's one of the priorities right now. And 00:16:56.889 --> 00:16:58.769 what about this is an interesting question, which 00:16:58.769 --> 00:17:01.649 is obviously you tend to wash clothes like everyone 00:17:01.649 --> 00:17:03.870 else does So what happens when it starts to wear 00:17:03.870 --> 00:17:07.150 out? You have like a guarantee that says, you 00:17:07.150 --> 00:17:09.269 know, we can wear wear this t -shirt a hundred 00:17:09.269 --> 00:17:11.069 times and it's gonna be fine Or how does that 00:17:11.069 --> 00:17:14.630 work? Well, we have refunds but okay Nobody ever 00:17:14.630 --> 00:17:17.309 has asked us for a refund because our clothes 00:17:17.309 --> 00:17:20.750 are very great if they do not wash out No, but 00:17:20.750 --> 00:17:23.710 um, actually if you just follow the instructions 00:17:23.710 --> 00:17:27.470 we we send like watching it at a particular way 00:17:27.470 --> 00:17:30.390 and all the things it is not washed out yet like 00:17:30.390 --> 00:17:33.309 I'm for real it is not washed out and we're very 00:17:33.309 --> 00:17:35.210 lucky to have these quality in our t -shirts 00:17:35.210 --> 00:17:37.950 and hoodies and also in the design because it 00:17:37.950 --> 00:17:40.569 hasn't happened yet I mean we haven't seen it 00:17:40.569 --> 00:17:43.789 so we're very lucky to have that but we do also 00:17:43.789 --> 00:17:48.289 have a refund policy as I've said before. You 00:17:48.289 --> 00:17:51.369 launched a business in Spain Did you get any 00:17:51.369 --> 00:17:53.609 support from the government or from any, you 00:17:53.609 --> 00:17:56.730 know, local authority? How did that work? Yeah. 00:17:56.809 --> 00:18:00.710 So actually business in Spain is, uh, right now, 00:18:00.730 --> 00:18:04.349 I would say currently is quite a complex thing. 00:18:04.789 --> 00:18:06.589 I'm going to have to be very careful with what 00:18:06.589 --> 00:18:09.410 I say and how I say it. Well, I'm not a politician, 00:18:09.450 --> 00:18:12.789 so you can say whatever you want. No, but we 00:18:12.789 --> 00:18:15.670 hadn't yet received any help from the government 00:18:15.670 --> 00:18:18.670 or whatever. We did not precise it though. Uh, 00:18:18.670 --> 00:18:22.019 we're very lucky and. we've managed ourselves 00:18:22.019 --> 00:18:24.579 in the company in order to not need any help 00:18:24.579 --> 00:18:28.460 right now we're doing just good there's no there's 00:18:28.460 --> 00:18:32.279 nothing help yet yes we're still exploring those 00:18:32.279 --> 00:18:34.660 options and seeing how could how can we benefit 00:18:34.660 --> 00:18:37.400 from these government policies towards business 00:18:37.400 --> 00:18:40.579 well it's it's still work work to do there's 00:18:40.579 --> 00:18:43.900 still work to do interesting yeah it sounds like 00:18:43.900 --> 00:18:45.940 you have uh you know your work cut out ahead 00:18:45.940 --> 00:18:50.369 of you and yeah yeah yeah yeah How are you thinking 00:18:50.369 --> 00:18:52.450 about expanding for new countries? What's what 00:18:52.450 --> 00:18:55.130 does that kind of look like? Well, it looks kind 00:18:55.130 --> 00:18:58.329 of interesting. Me, my me, my study international 00:18:58.329 --> 00:19:02.069 relations. And so I don't only understand how 00:19:02.069 --> 00:19:04.150 every country is different. I mean, the people 00:19:04.150 --> 00:19:07.329 in every country is different. But also, I had 00:19:07.329 --> 00:19:09.549 the luck to live through it, you know, go into 00:19:09.549 --> 00:19:11.529 different countries and see how people feels 00:19:11.529 --> 00:19:13.990 about certain things. There's a lot of differences 00:19:13.990 --> 00:19:16.819 about, you know, Regarding to how people feel 00:19:16.819 --> 00:19:19.480 about a product and what use would they give 00:19:19.480 --> 00:19:23.059 it to the product eventually? I would say that 00:19:23.059 --> 00:19:25.960 We have explored other other arch especially 00:19:25.960 --> 00:19:29.619 in the United States My associate Andy based 00:19:29.619 --> 00:19:32.539 here in Madrid. It's very close and has a very 00:19:32.539 --> 00:19:34.980 close connection to Miami as do I I have an uncle 00:19:34.980 --> 00:19:37.359 living there and he has a lot of friends living 00:19:37.359 --> 00:19:41.059 there and so we would we would see like as a 00:19:41.059 --> 00:19:45.339 very good business option to someone or sometime 00:19:45.339 --> 00:19:49.440 move or eventually go like a summer vacation 00:19:49.440 --> 00:19:52.859 leisure kind of thing. But also, you know, taking 00:19:52.859 --> 00:19:55.140 advantage advantage of how the people feel about 00:19:55.140 --> 00:19:57.680 it, because we would feel we we think that people 00:19:57.680 --> 00:20:00.039 in Miami, for example, let's say Miami would 00:20:00.039 --> 00:20:02.539 feel more passionate about the product and would 00:20:02.539 --> 00:20:04.460 say, All right, this is a good idea. Let me buy 00:20:04.460 --> 00:20:08.200 whatever of these will feel more push like more 00:20:08.200 --> 00:20:11.420 attracted towards this idea than in Spain. Because 00:20:11.420 --> 00:20:16.619 in Spain, we are like, we are all, you know, 00:20:16.740 --> 00:20:19.160 socializing, hanging out and all the things. 00:20:19.460 --> 00:20:22.220 We're very open, but clothing wise, we're not 00:20:22.220 --> 00:20:25.200 that open. We have a very youth kind of style 00:20:25.200 --> 00:20:29.559 of clothing already settled up, settled and established. 00:20:29.880 --> 00:20:33.079 And I feel that that establishing and that settling 00:20:33.079 --> 00:20:37.720 down of the clothing industry is not that settled 00:20:37.720 --> 00:20:39.940 down in, let's say, Miami, as I've said before. 00:20:40.160 --> 00:20:42.880 And so people will be more inclined to open up 00:20:42.880 --> 00:20:44.859 to this idea and finding out more about this 00:20:44.859 --> 00:20:47.819 idea and eventually ordering. So we would feel 00:20:47.819 --> 00:20:51.119 that, you know, for example, as I said, Miami 00:20:51.119 --> 00:20:54.380 would or the United States will feel more inclined 00:20:54.380 --> 00:20:57.380 to discovering more about these ideas or this 00:20:57.380 --> 00:21:01.430 innovation towards the clothing industry. Do 00:21:01.430 --> 00:21:04.730 you also work with young clothing designers or 00:21:04.730 --> 00:21:07.150 you just you have a very standard design for 00:21:07.150 --> 00:21:10.009 the clothes? Yes, yes, especially young clothing 00:21:10.009 --> 00:21:12.269 designers because we feel that we have more connection 00:21:12.269 --> 00:21:14.950 and without speaking they know what we want. 00:21:15.029 --> 00:21:17.650 We know what they want. So we kind of like it's 00:21:17.650 --> 00:21:20.490 a very good communication because we're both 00:21:20.490 --> 00:21:24.190 invested in the whole, you know, university world, 00:21:24.230 --> 00:21:27.789 hanging out and all the things. And so they offer 00:21:27.789 --> 00:21:31.309 us always the best. when they can, the best prices 00:21:31.309 --> 00:21:36.990 and also the best, you know, when they give us 00:21:36.990 --> 00:21:39.690 ideas in order for us to sell better, for us 00:21:39.690 --> 00:21:43.009 to approach the client in the better way. Interesting. 00:21:43.549 --> 00:21:46.069 It's a very cool product. I mean, I'm not of 00:21:46.069 --> 00:21:48.950 age to wear a T -shirt with QR code, but I could 00:21:48.950 --> 00:21:50.529 think of a couple of situations I could wear 00:21:50.529 --> 00:21:53.589 it actually, especially for events, right? So 00:21:53.589 --> 00:21:55.109 you can actually wear that for events. It'll 00:21:55.109 --> 00:21:57.589 be a nicer way of people connecting with you 00:21:57.589 --> 00:22:00.710 directly, right? It works quite well. Yes, that's 00:22:00.710 --> 00:22:03.269 also something that we have also, you know, thought 00:22:03.269 --> 00:22:07.470 about the whole B2B kind of business and kind 00:22:07.470 --> 00:22:10.569 of situation. Because maybe, let's say restaurants. 00:22:11.630 --> 00:22:14.049 Post COVID, if the restaurants have, you know, 00:22:14.150 --> 00:22:19.509 started to take out all the menus and starting 00:22:19.509 --> 00:22:22.730 to use QR codes and a digital menu, right? These 00:22:22.730 --> 00:22:25.509 QR codes may contain a virus or people would 00:22:25.509 --> 00:22:30.660 even put like another QR code of the other QR 00:22:30.660 --> 00:22:33.619 code that serves as a digital menu. So that leads 00:22:33.619 --> 00:22:36.859 us leads to a lot of problems. And so we have 00:22:36.859 --> 00:22:40.000 thought about the thing of taking the QR codes 00:22:40.000 --> 00:22:42.440 and taking, you know, all the garments and things 00:22:42.440 --> 00:22:45.059 and giving to giving them to the waiters first 00:22:45.059 --> 00:22:47.339 to serve as the menu. So, you know, there's no 00:22:47.339 --> 00:22:50.940 viruses or there's no things happening with to 00:22:50.940 --> 00:22:53.579 the menu. And also we would think that that would 00:22:53.579 --> 00:22:56.309 give more exposure. to the restaurant itself. 00:22:56.390 --> 00:22:59.410 Like it's posting itself in social media and 00:22:59.410 --> 00:23:01.849 to potential customers. We think that that would 00:23:01.849 --> 00:23:04.349 be a very good idea. The only problem to that 00:23:04.349 --> 00:23:07.109 is we've already tried it with several restaurants 00:23:07.109 --> 00:23:09.910 and there's a big entrance barrier. I don't know 00:23:09.910 --> 00:23:13.450 if you understand me. Like it's a big thing to 00:23:13.450 --> 00:23:16.690 think about for restaurants. Like how does this 00:23:16.690 --> 00:23:19.549 benefit me? They don't understand yet. Like with 00:23:19.549 --> 00:23:21.910 this technology evolving, they don't understand 00:23:21.910 --> 00:23:24.450 yet how this technology and how this idea could 00:23:24.619 --> 00:23:27.880 really benefit them to the future, looking towards 00:23:27.880 --> 00:23:31.160 the future. Yeah, no, I get that. That makes 00:23:31.160 --> 00:23:34.619 sense. I think that another issue might have 00:23:34.619 --> 00:23:37.599 is obviously the waiter might not enjoy having 00:23:37.599 --> 00:23:39.940 a picture taken every single time that a new 00:23:39.940 --> 00:23:42.420 customer walks in the room, right? Well, maybe 00:23:42.420 --> 00:23:46.880 they can wear the QR or QR code on the back of 00:23:46.880 --> 00:23:50.039 the hoodie. So, you know, maybe they can turn 00:23:50.039 --> 00:23:53.259 around and I don't know. That will maybe be an 00:23:53.259 --> 00:23:56.950 idea eventually. if we carry out this idea. Very 00:23:56.950 --> 00:23:58.829 interesting. Santy, if people want to reach out 00:23:58.829 --> 00:24:02.069 to you, how can you do so? Yeah, so people, me 00:24:02.069 --> 00:24:04.049 personally, they can reach out to me through 00:24:04.049 --> 00:24:08.289 LinkedIn. My name is Santiago Santif Ruiz. And 00:24:08.289 --> 00:24:10.750 if you're looking to order something or you're 00:24:10.750 --> 00:24:12.529 interested in knowing more about our company, 00:24:13.009 --> 00:24:15.950 you can contact us through Instagram, ScanMyBrand, 00:24:16.430 --> 00:24:20.809 or through mail, ScanMyBrand at gmail .com, or 00:24:20.809 --> 00:24:23.490 through TikTok, ScanMyBrand. And you can see 00:24:23.490 --> 00:24:25.849 what we do on a daily basis. All right. Sounds 00:24:25.849 --> 00:24:27.390 good. Santi, thank you so much for your time. 00:24:27.769 --> 00:24:29.390 Thank you so much for having me. It's a pleasure. 00:24:30.109 --> 00:24:30.650 Thank you, Ricardo.