WEBVTT

00:00:00.959 --> 00:00:03.560
Hi, and welcome to another episode of the Innovation

00:00:03.560 --> 00:00:06.559
Conversation. Today we are joined by Trevor Corveco,

00:00:07.139 --> 00:00:11.000
the founder and CEO of Sapien .ai. Trevor, welcome.

00:00:12.140 --> 00:00:14.660
Thank you. Trevor, would you like to tell us

00:00:14.660 --> 00:00:16.780
a bit more to our audience about yourself and

00:00:16.780 --> 00:00:18.760
all the wonderful things you're doing? Yeah,

00:00:18.820 --> 00:00:23.460
no, I've been a founder for 15 years now. I love

00:00:23.460 --> 00:00:26.940
it. started my first company just out of college

00:00:26.940 --> 00:00:30.160
back in the day and kind of got integrated into

00:00:30.160 --> 00:00:34.060
the Silicon Valley world of startups and venture

00:00:34.060 --> 00:00:37.539
capital and stuff like that. And I really got

00:00:37.539 --> 00:00:41.560
excited about crypto and Web3 kind of early on

00:00:41.560 --> 00:00:45.020
when Bitcoin was just coming on online and Ethereum.

00:00:45.159 --> 00:00:47.679
After that, I got a lot of luck along the way

00:00:47.679 --> 00:00:49.880
just being in the right place at the right time.

00:00:50.719 --> 00:00:52.460
Yeah, so I've kind of dedicated the last decade

00:00:52.700 --> 00:00:57.479
or so of my life to Web3, and it's kind of my

00:00:57.479 --> 00:01:00.679
main focus these days. Interesting. Okay, so

00:01:00.679 --> 00:01:02.380
the moment, when did you join the whole crypto

00:01:02.380 --> 00:01:04.620
thing? Because it started, what, 2011 or something

00:01:04.620 --> 00:01:06.319
like that when the big white paper came along?

00:01:07.659 --> 00:01:10.140
I think the white paper technically came out

00:01:10.140 --> 00:01:14.000
in 2008 during the financial crisis, I remember.

00:01:14.980 --> 00:01:18.200
And yeah, there was not a lot of people interested

00:01:18.200 --> 00:01:23.810
for 08, 09, 2010 kind of in 2011 community started

00:01:23.810 --> 00:01:26.590
really forming once the network was up in lives

00:01:26.590 --> 00:01:28.290
and there were people figuring out how to buy

00:01:28.290 --> 00:01:30.909
it and how to think about it. But it was a certain

00:01:30.909 --> 00:01:33.670
profile of person. It was kind of more of the

00:01:33.670 --> 00:01:36.909
crypto cypher punk type folks that got excited

00:01:36.909 --> 00:01:40.790
about it early on a very libertarian bend mentality.

00:01:40.790 --> 00:01:43.590
And then as time went on, it became more of a

00:01:43.590 --> 00:01:46.609
technologist playground. So a lot of really smart

00:01:46.609 --> 00:01:48.920
engineers started looking at what you could do

00:01:48.920 --> 00:01:53.159
with blockchain and some of the new functionality

00:01:53.159 --> 00:01:55.640
it enables, like decentralized consensus and

00:01:55.640 --> 00:01:58.400
things like this that apply not just to the original

00:01:58.400 --> 00:02:02.500
use case of Bitcoin, which is money, but also

00:02:02.500 --> 00:02:05.280
to all kinds of other applications that we see

00:02:05.280 --> 00:02:08.819
in the vibrant Web3 community today. Interesting.

00:02:09.360 --> 00:02:11.340
Now, I know you're the co -founder of multiple

00:02:11.340 --> 00:02:14.939
companies. We often interview quite a lot of

00:02:14.939 --> 00:02:17.439
founders here. But there is a difference, right?

00:02:17.460 --> 00:02:19.139
Because all these companies are built on blockchain,

00:02:19.259 --> 00:02:21.539
so there's a whole different ecosystem where

00:02:21.539 --> 00:02:24.639
they exist. How different is it for you to launch

00:02:24.639 --> 00:02:27.139
a company in this ecosystem and then to explain

00:02:27.139 --> 00:02:29.780
it to other people exactly what you do? How do

00:02:29.780 --> 00:02:35.860
you find that journey? You know, starting a startup,

00:02:36.800 --> 00:02:39.939
there's kind of a well -established path to do

00:02:39.939 --> 00:02:42.139
that now. If you kind of follow Y Combinator,

00:02:42.539 --> 00:02:45.400
it's the correct way to start a startup. a certain

00:02:45.400 --> 00:02:48.379
kind of startup, like a venture backable startup.

00:02:48.560 --> 00:02:51.060
There's kind of a framework to do it, and you

00:02:51.060 --> 00:02:54.599
kind of follow the rules. With Web3 startups,

00:02:55.060 --> 00:02:56.699
there's kind of two parts to it. There's the

00:02:56.699 --> 00:02:59.360
similarities with Web2. There's a lot of similarities.

00:02:59.439 --> 00:03:03.379
You need to recruit good people. You need to

00:03:03.379 --> 00:03:06.900
get product market fit, et cetera. But there's

00:03:06.900 --> 00:03:11.750
also differences and nuances and benefits. Uh,

00:03:11.849 --> 00:03:13.889
there's, there's things that make it more difficult

00:03:13.889 --> 00:03:16.169
than there's things that make it easier. And,

00:03:16.289 --> 00:03:19.110
um, yeah, so there's a lot of just early stage

00:03:19.110 --> 00:03:21.069
stuff is very similar, but as you start kind

00:03:21.069 --> 00:03:25.030
of, um, you know, building a community and, and

00:03:25.030 --> 00:03:26.870
actually launching a web three company, there's

00:03:26.870 --> 00:03:29.590
a lot of kind of unique things that, um, that

00:03:29.590 --> 00:03:32.930
make it different. What, what in terms of investment?

00:03:33.050 --> 00:03:35.110
How does that look like? Like, do you get traditional

00:03:35.110 --> 00:03:38.949
investors because they, and if so, do they invest

00:03:38.949 --> 00:03:41.530
in fiat currency or they invest in Bitcoins?

00:03:41.729 --> 00:03:44.030
How does that even work? Yeah. And just to build

00:03:44.030 --> 00:03:46.449
on what I was saying earlier is that there's

00:03:46.449 --> 00:03:50.090
a tried and tested way to do it in web two startups

00:03:50.090 --> 00:03:54.169
in Silicon Valley and Y Combinator. In web three,

00:03:54.889 --> 00:03:57.930
they're forming ways to do it. Even since when

00:03:57.930 --> 00:04:00.310
I started, when I launched my first web three

00:04:00.310 --> 00:04:07.419
project. polymath in 2017 -2018. There was no

00:04:07.419 --> 00:04:10.659
roadmap. It was completely make it up as you

00:04:10.659 --> 00:04:14.759
go along and you have to be, you know, cautious

00:04:14.759 --> 00:04:16.500
because you don't want to do things the wrong

00:04:16.500 --> 00:04:18.720
way. So you kind of be extra conservative. Now,

00:04:18.800 --> 00:04:21.240
as time has gone on, there are some contours

00:04:21.240 --> 00:04:25.220
forming of like what path makes the most sense.

00:04:26.459 --> 00:04:32.199
But yeah, it's still, you know, Not as clear

00:04:32.199 --> 00:04:34.459
on how to do it But there but there are ways

00:04:34.459 --> 00:04:36.660
and if you just kind of follow the the top projects

00:04:36.660 --> 00:04:40.699
in web3 the top VC funds and how those companies

00:04:40.699 --> 00:04:43.899
go to market there is kind of a path To make

00:04:43.899 --> 00:04:46.560
it possible and in the extra effort to figure

00:04:46.560 --> 00:04:48.740
it out It's worth it because there's a lot of

00:04:48.740 --> 00:04:51.720
interesting things you can do As a web3 founder

00:04:51.720 --> 00:04:54.000
or community member that you can't do in web2.

00:04:54.000 --> 00:04:56.399
There's a lot more There's different kind of

00:04:56.399 --> 00:04:59.060
channels to fundraise. There's different acquisition

00:04:59.060 --> 00:05:02.899
channels to get users almost faster than ever.

00:05:03.220 --> 00:05:06.259
Some of the fastest growing companies or projects

00:05:06.259 --> 00:05:09.060
or software platforms of all time are now Web3

00:05:09.060 --> 00:05:14.459
because it's global by default. A lot of the

00:05:14.459 --> 00:05:16.500
tech is interoperable so it's kind of this big

00:05:16.500 --> 00:05:19.620
kind of Lego ecosystem where everything can connect

00:05:19.620 --> 00:05:21.319
to everyone else and you can kind of leverage

00:05:21.319 --> 00:05:24.399
other people's tech and other people's communities.

00:05:26.759 --> 00:05:28.759
And it's just getting started. A lot of value,

00:05:29.000 --> 00:05:33.000
I think, in startups accrued to Web3 companies,

00:05:33.620 --> 00:05:36.800
whereas in newer things like AI, it's still dominated

00:05:36.800 --> 00:05:41.639
by big tech, all things considered. So my point

00:05:41.639 --> 00:05:45.860
there is there's a lot of new things about Web3,

00:05:46.040 --> 00:05:48.160
but there's a lot of great reasons why it's worth

00:05:48.160 --> 00:05:52.060
the extra trouble to figure it out. So there's

00:05:52.060 --> 00:05:54.819
been a lot of conversations around how hard it

00:05:54.819 --> 00:05:56.970
is to get investment right now. you know, in

00:05:56.970 --> 00:05:59.470
a traditional startup. Have you found the same

00:05:59.470 --> 00:06:03.329
thing to be true in your side of the world, but

00:06:03.329 --> 00:06:06.910
also in your area or not so much though? Yeah,

00:06:07.290 --> 00:06:12.689
you know, I would say Web3 is kind of a Web2

00:06:12.689 --> 00:06:15.110
startup on steroids. So everything is magnified,

00:06:15.410 --> 00:06:18.290
like the cycles are magnified, the bull and bear

00:06:18.290 --> 00:06:23.720
markets are compressed and magnified. So In general,

00:06:23.939 --> 00:06:26.360
yeah, there was a big overhang from the crazy

00:06:26.360 --> 00:06:30.639
2001 days and then the subsequent kind of correction

00:06:30.639 --> 00:06:34.279
and crash in some areas. And that hasn't fully

00:06:34.279 --> 00:06:36.360
recovered. There's a lot of nuances behind the

00:06:36.360 --> 00:06:37.920
scenes as to why that's the case. Like there's

00:06:37.920 --> 00:06:41.300
a lot of VC funds that are trying to extend their

00:06:41.300 --> 00:06:43.500
runway a little bit because their bosses, the

00:06:43.500 --> 00:06:46.699
limited partners have kind of tightened their

00:06:46.699 --> 00:06:49.339
belts a little bit. And that has trickled down

00:06:49.339 --> 00:06:51.920
to startups. So the cadence is a lot slower.

00:06:52.600 --> 00:06:54.860
the valuations have come down a lot. I think

00:06:54.860 --> 00:06:58.339
generally though, it's been healthy. Like the

00:06:58.339 --> 00:07:01.360
crazy bull markets I never feel comfortable in

00:07:01.360 --> 00:07:03.600
because there's not a lot of signal. It's just

00:07:03.600 --> 00:07:07.180
a lot of noise. And yeah, so it's kind of a much

00:07:07.180 --> 00:07:08.879
needed correction that was needed. It flushed

00:07:08.879 --> 00:07:13.920
out a lot of excess liquidity and kind of dislocations

00:07:13.920 --> 00:07:17.920
in the market that needed to be liquidated. But

00:07:17.920 --> 00:07:21.810
yeah, it is still, you know, it's You need to

00:07:21.810 --> 00:07:24.529
have a lot more traction. It's better as a founder

00:07:24.529 --> 00:07:26.769
if you have a bit of a history. But if not, you

00:07:26.769 --> 00:07:29.670
just have to really kick ass in terms of being

00:07:29.670 --> 00:07:32.089
in the right market, having the right team, and

00:07:32.089 --> 00:07:34.850
having the right traction that you can go to

00:07:34.850 --> 00:07:37.170
the investors and say, hey, we've got a trajectory.

00:07:37.209 --> 00:07:39.569
It's not just a story. It's not just a slide

00:07:39.569 --> 00:07:42.029
deck. We actually have real meat on the bone

00:07:42.029 --> 00:07:45.790
here. And therefore, give us a fair offer and

00:07:45.790 --> 00:07:49.970
we can accept your money. When you get those

00:07:49.970 --> 00:07:53.829
conversations with investors, do you find that

00:07:53.829 --> 00:07:55.569
they need to be very specific? Do you need to

00:07:55.569 --> 00:07:57.430
find the right investors to even have this conversation

00:07:57.430 --> 00:07:59.089
in the first place? Do they really need to understand

00:07:59.089 --> 00:08:01.029
the ecosystem or is it something you can talk

00:08:01.029 --> 00:08:02.870
with any investor and say, hey, you know what,

00:08:03.209 --> 00:08:05.990
I will not double your money, but 10X your money?

00:08:06.990 --> 00:08:08.850
Do you need to be very specific when picking

00:08:08.850 --> 00:08:12.329
investors to talk with? Yeah, it's very important.

00:08:13.210 --> 00:08:16.949
Know who a good investor for you is. And by good,

00:08:17.069 --> 00:08:18.329
I don't just mean someone who's going to help

00:08:18.329 --> 00:08:21.790
you a lot, but someone who's actually got a mandate

00:08:21.790 --> 00:08:25.610
to invest in your type of business. So venture

00:08:25.610 --> 00:08:28.610
capitalists are not looking for lifestyle business

00:08:28.610 --> 00:08:32.350
entrepreneurs that like cashflow positively immediately.

00:08:32.990 --> 00:08:35.889
They're looking for like hyper scale winner take

00:08:35.889 --> 00:08:39.110
all markets. That's how the venture industry.

00:08:39.690 --> 00:08:42.409
works is you have like a portfolio of 20 companies

00:08:42.409 --> 00:08:45.929
and like all but three or four of them go bankrupt

00:08:45.929 --> 00:08:49.690
and then the four that do succeed are hyperscalers.

00:08:50.090 --> 00:08:53.590
And so the only way they want to talk to you

00:08:53.590 --> 00:08:57.190
is if you have some kind of a pathway to becoming

00:08:57.190 --> 00:09:00.909
one of their return the fund investment. So if

00:09:00.909 --> 00:09:05.029
you're a big ambitious idea that has a global

00:09:05.029 --> 00:09:09.500
ambition, VCs are a great place to start. If

00:09:09.500 --> 00:09:11.379
you're more of, hey, we just want to build a

00:09:11.379 --> 00:09:14.419
marketing website and sell some courses or something,

00:09:14.600 --> 00:09:17.399
that's probably not a good use of time to talk

00:09:17.399 --> 00:09:20.360
to Silicon Valley VCs. They're a little more

00:09:20.360 --> 00:09:22.419
like winner take all. Is this a billion dollar

00:09:22.419 --> 00:09:24.480
company within a multi -billion dollar market?

00:09:24.700 --> 00:09:27.080
Kind of minimum. That's what these VCs want to

00:09:27.080 --> 00:09:30.279
see. Trevor, I'm curious about one thing. Can

00:09:30.279 --> 00:09:32.740
you tell us a bit more about Sapien? What do

00:09:32.740 --> 00:09:34.259
you guys do in Sapien? Because I think it's quite

00:09:34.259 --> 00:09:37.940
interesting. But tell people listening in, pitch

00:09:37.940 --> 00:09:42.480
yourself to the audience. Yeah, sure. So my quick

00:09:42.480 --> 00:09:45.580
background, like I said, I was early in Web 3,

00:09:46.000 --> 00:09:48.759
before it was called Web 3. And then I started

00:09:48.759 --> 00:09:52.779
a project called Polymath, which I was kind of

00:09:52.779 --> 00:09:56.539
heavily involved in for five or six years. really

00:09:56.539 --> 00:09:59.620
proud of that project. We're actually doing really

00:09:59.620 --> 00:10:01.399
well now. We've kind of evolved to be more than

00:10:01.399 --> 00:10:03.720
just what we started out to be. So we have our

00:10:03.720 --> 00:10:07.200
own layer one blockchain. It's called Polymesh.

00:10:07.220 --> 00:10:12.820
That's fully decentralized now. And we made a

00:10:12.820 --> 00:10:16.919
lot of progress there. We have really good traction

00:10:16.919 --> 00:10:20.480
and numbers on the protocol. But yeah, after

00:10:20.480 --> 00:10:23.279
we decentralized it, I kind of moved on to a

00:10:23.279 --> 00:10:26.629
new a project called Sapien, which is in the

00:10:26.629 --> 00:10:30.870
AI space. We're basically trying to really understand

00:10:30.870 --> 00:10:34.490
how humans and AI work together and how they're

00:10:34.490 --> 00:10:37.409
symbiotic to each other, especially AI needing

00:10:37.409 --> 00:10:42.509
humans. So it turns out that modern LLMs use

00:10:42.509 --> 00:10:44.450
a lot of human feedback to make their models

00:10:44.450 --> 00:10:46.230
perform as well as they do. So that could be

00:10:46.230 --> 00:10:49.490
as simple as just getting a lot of humans, millions

00:10:49.490 --> 00:10:52.980
of them even, answering questions. about data

00:10:52.980 --> 00:10:55.720
to help fine tune the data or to help structure

00:10:55.720 --> 00:10:58.259
the data before it gets trained. So you can think

00:10:58.259 --> 00:11:01.240
of it kind of like the AI data supply chain.

00:11:01.379 --> 00:11:05.240
It starts out as just raw data, just like raw

00:11:05.240 --> 00:11:07.600
crude oil or something in the ground. And then

00:11:07.600 --> 00:11:09.299
you have to refine that data, you have to structure

00:11:09.299 --> 00:11:11.500
that data. And that's kind of where we're at

00:11:11.500 --> 00:11:14.360
is like taking raw data that someone else has

00:11:14.360 --> 00:11:16.899
custody of and then helping them organize it.

00:11:16.899 --> 00:11:19.919
And this actually is an important step to help

00:11:19.919 --> 00:11:23.000
make the models perform well and to be efficient,

00:11:23.879 --> 00:11:28.259
you need a lot of specific human kind of infusion

00:11:28.259 --> 00:11:31.320
into these data sets. So yeah, that's kind of

00:11:31.320 --> 00:11:33.860
the data part of AI. That's how I was taught

00:11:33.860 --> 00:11:37.279
by one of my friends who's a master's student

00:11:37.279 --> 00:11:40.340
in machine learning at the University of Waterloo,

00:11:40.580 --> 00:11:43.019
which is a technical university where I'm from.

00:11:44.259 --> 00:11:47.139
He really taught me that AI is really just a

00:11:47.139 --> 00:11:48.940
couple of things. It's just data and compute.

00:11:49.210 --> 00:11:51.029
There's some algorithms that kind of tie them

00:11:51.029 --> 00:11:55.990
together. But we're in the early part of the

00:11:55.990 --> 00:11:59.769
data structuring side. So once the data is structured

00:11:59.769 --> 00:12:01.990
and ready for training, then it moves over to

00:12:01.990 --> 00:12:04.269
the compute side, which is like the GPUs and

00:12:04.269 --> 00:12:08.830
the running inference and sucking up to NVIDIA

00:12:08.830 --> 00:12:12.970
to get all the H100s as well. So that's AI. So

00:12:12.970 --> 00:12:16.669
we identified a part of AI at the beginning of

00:12:16.669 --> 00:12:22.009
that funnel. which is the human aspect of how

00:12:22.009 --> 00:12:24.929
data is created and organized. And we saw an

00:12:24.929 --> 00:12:26.590
opportunity there to do things a little bit differently.

00:12:26.629 --> 00:12:30.250
And that's what Sapien is. And who's your target

00:12:30.250 --> 00:12:32.269
audience? Who are your clients? Is it Google

00:12:32.269 --> 00:12:35.269
and chat GPT or is it actually smaller companies?

00:12:36.110 --> 00:12:38.129
Yeah, actually, we started out kind of focusing

00:12:38.129 --> 00:12:41.570
on the long tail. So going after models that

00:12:41.570 --> 00:12:43.570
are smaller. So these would be like enterprise

00:12:43.570 --> 00:12:46.240
models. Basically anything other than a large

00:12:46.240 --> 00:12:49.019
language model is a long tail model now because

00:12:49.019 --> 00:12:53.399
the LLMs dominate the market so much but We've

00:12:53.399 --> 00:12:55.139
kind of also quickly moved into the high end

00:12:55.139 --> 00:12:57.600
of the market too. So we've gone after we've

00:12:57.600 --> 00:13:01.960
have 13 paying customers across like the long

00:13:01.960 --> 00:13:04.620
tail which would be like a medical vertical like

00:13:04.620 --> 00:13:07.460
we have a pancreatic cancer researcher that we've

00:13:07.460 --> 00:13:11.120
labeled data for we have a large education company

00:13:11.120 --> 00:13:14.450
in Asia that is using us to label their math

00:13:14.450 --> 00:13:18.370
gtt data, which has been really fun. And we have

00:13:18.370 --> 00:13:20.350
a web three customer where we're labeling their

00:13:20.350 --> 00:13:22.710
ether scan data to help build a pricing model.

00:13:23.549 --> 00:13:25.309
So yeah, we started out with kind of these really

00:13:25.309 --> 00:13:27.190
fun, really interesting long tail customers.

00:13:27.570 --> 00:13:30.590
The reason I really like the long tail is because

00:13:30.590 --> 00:13:35.830
they need it. The big tech models are just so

00:13:35.830 --> 00:13:38.850
much better than the long tail models that it's

00:13:38.850 --> 00:13:42.049
hard for anyone to compete. And one of the reasons

00:13:42.049 --> 00:13:44.470
the big tech models are so much better is because

00:13:44.470 --> 00:13:47.950
they can afford a lot of human fine -tuning in

00:13:47.950 --> 00:13:50.169
their data and the small guys can't. So we're

00:13:50.169 --> 00:13:52.169
trying to equal the playing field a bit and help

00:13:52.169 --> 00:13:54.590
kind of close the performance gap between the

00:13:54.590 --> 00:13:56.529
little models and the big models. And one of

00:13:56.529 --> 00:13:59.690
the ways we do that is kind of by empowering

00:13:59.690 --> 00:14:03.450
and lowering the costs for anyone to be a data

00:14:03.450 --> 00:14:06.289
labeler. So the industry is technically called

00:14:06.289 --> 00:14:08.370
data labeling and there's some really big startups

00:14:08.370 --> 00:14:11.399
already. in that market that are doing a good

00:14:11.399 --> 00:14:13.559
job servicing a lot of the high end customers,

00:14:14.100 --> 00:14:16.559
but the smaller customers where we think a lot

00:14:16.559 --> 00:14:18.659
of the growth is going to come from. Like I said,

00:14:18.679 --> 00:14:21.039
these are like the researcher models, the open

00:14:21.039 --> 00:14:24.399
source models, the enterprise models. They need

00:14:24.399 --> 00:14:28.419
humans even more like desperately than the big

00:14:28.419 --> 00:14:30.399
tech people do. So we're trying to just make

00:14:30.399 --> 00:14:32.659
a platform kind of like Uber where anyone can

00:14:32.659 --> 00:14:35.480
be a data labeler, like anyone can drive. their

00:14:35.480 --> 00:14:37.320
car. You don't have to be like a professional

00:14:37.320 --> 00:14:39.559
taxi driver. You just need to be a human and

00:14:39.559 --> 00:14:41.799
have a car. And we're trying to do that same

00:14:41.799 --> 00:14:44.539
kind of dynamic, but for labeling where, Hey,

00:14:44.799 --> 00:14:47.200
even if you're not a professional data labeler

00:14:47.200 --> 00:14:49.379
in the Philippines or whatever, you can still,

00:14:49.379 --> 00:14:52.639
um, label data for money as a, as a form of gig

00:14:52.639 --> 00:14:55.620
work, but you just don't need a car to do it.

00:14:55.620 --> 00:14:57.720
You can just like literally log in on your Android

00:14:57.720 --> 00:15:01.220
phone at a bus stop and play the game for five

00:15:01.220 --> 00:15:03.460
minutes, make a little bit of side money and

00:15:03.460 --> 00:15:07.470
then just log off. Go about your day. How are

00:15:07.470 --> 00:15:10.110
you finding like, is the market super responsive?

00:15:10.429 --> 00:15:11.830
Like, are you getting, because I imagine that

00:15:11.830 --> 00:15:14.149
a lot of companies are looking at AI models now

00:15:14.149 --> 00:15:15.710
and thinking, you know, we need to implement

00:15:15.710 --> 00:15:18.029
some sort of AI, we actually need this. So how

00:15:18.029 --> 00:15:19.649
are you finding the market, Ron? People open

00:15:19.649 --> 00:15:21.389
to this idea and saying, you know what, this

00:15:21.389 --> 00:15:23.850
is exactly what you need. Or is still, there's

00:15:23.850 --> 00:15:26.470
still a lot of education that needs to happen.

00:15:26.870 --> 00:15:28.649
Because that's always the case with new technology,

00:15:28.769 --> 00:15:30.169
right? You still need to educate the market on

00:15:30.169 --> 00:15:32.690
exactly what you do, but also why they need your

00:15:32.690 --> 00:15:35.860
services. So how are you finding that? Yeah,

00:15:35.860 --> 00:15:39.000
I would say generally I've been very surprised

00:15:39.000 --> 00:15:43.700
how much latent demand there is for a service

00:15:43.700 --> 00:15:46.059
like this. I've been involved in a lot of projects.

00:15:46.320 --> 00:15:48.799
I found it in the past where the market doesn't

00:15:48.799 --> 00:15:52.120
exist yet and you have to like evangelize this

00:15:52.120 --> 00:15:55.299
problem and convince people they have a problem

00:15:55.299 --> 00:15:58.659
that they might not have and then it's more difficult

00:15:58.659 --> 00:16:01.340
to do that. But that's what I usually do. It's

00:16:01.340 --> 00:16:03.679
like a brand new like virtual reality or when

00:16:03.850 --> 00:16:06.769
Web3 came along. I did a security token, which

00:16:06.769 --> 00:16:10.190
was like a super early platform to do that, which

00:16:10.190 --> 00:16:12.789
is now finally becoming more mainstream. But

00:16:12.789 --> 00:16:16.570
anyways, with Sapien and data labeling, it's

00:16:16.570 --> 00:16:20.289
there. Like the demand, we're having crazy conversion

00:16:20.289 --> 00:16:22.970
rates on our outreach that I've never seen in

00:16:22.970 --> 00:16:25.350
previous stuff I've done, because there's already

00:16:25.350 --> 00:16:28.070
demand. There's already budgets. Everyone's scrambling

00:16:28.070 --> 00:16:31.470
to keep up. And everyone is like, hey, we don't

00:16:31.470 --> 00:16:35.179
want to use chat GPT. uh, we want to build our

00:16:35.179 --> 00:16:37.679
own model because we have to for various privacy

00:16:37.679 --> 00:16:42.240
reasons or for, um, you know, we need a permissioned

00:16:42.240 --> 00:16:45.139
model for regulatory reasons. So everyone's like

00:16:45.139 --> 00:16:46.960
scrambling to build their own models. Just like

00:16:46.960 --> 00:16:48.559
back in the day, everyone was scrambling to build

00:16:48.559 --> 00:16:50.679
their own websites and you needed a website to

00:16:50.679 --> 00:16:52.480
even be relevant. And then it moved into like,

00:16:52.620 --> 00:16:54.580
you needed an app just to be relevant or you

00:16:54.580 --> 00:16:56.000
needed a social media account. And now it's like,

00:16:56.059 --> 00:16:58.259
you need a model. A lot of these big enterprises.

00:16:58.620 --> 00:17:00.220
I'm not saying everyone needs to build their

00:17:00.220 --> 00:17:02.519
own model and spin it up, but a lot of folks

00:17:02.519 --> 00:17:06.339
do. And again, if we want those models to work

00:17:06.339 --> 00:17:08.539
and perform well enough for your customers to

00:17:08.539 --> 00:17:12.380
use it, you need a lot of human input in your

00:17:12.380 --> 00:17:15.359
data set. So yeah, to answer your question, it's

00:17:15.359 --> 00:17:17.940
been really nice to have a fertile market that's

00:17:17.940 --> 00:17:22.359
really super, like I said, the conversions are

00:17:22.359 --> 00:17:24.789
really, really good. Just wondering, you know,

00:17:24.829 --> 00:17:28.430
there's a lot of talk about how dangerous AI

00:17:28.430 --> 00:17:31.849
is. Now, you're an expert in, you know, all these

00:17:31.849 --> 00:17:33.829
things. So do you think it's actually dangerous

00:17:33.829 --> 00:17:36.569
or not so much so? Actually, just change and

00:17:36.569 --> 00:17:38.950
change is always positive. There's negatives

00:17:38.950 --> 00:17:40.490
and positives, but overall, it's going to be

00:17:40.490 --> 00:17:43.009
quite good for everyone. Yeah, I wouldn't call

00:17:43.009 --> 00:17:46.349
myself the world expert or anything, but yeah,

00:17:48.349 --> 00:17:52.660
my anecdotal kind of What I'm not worried about

00:17:52.660 --> 00:17:56.319
is like the job destroying aspect of AI because

00:17:56.319 --> 00:17:59.339
just new work will be created. We just don't

00:17:59.339 --> 00:18:01.559
know exactly what it'll be, but just like every

00:18:01.559 --> 00:18:04.339
technological paradigm shift, you think it's

00:18:04.339 --> 00:18:06.279
going to kill jobs, but I don't know. It looks

00:18:06.279 --> 00:18:08.819
like we have record unemployment right now in

00:18:08.819 --> 00:18:13.519
spite of all these software and job killing automations.

00:18:14.220 --> 00:18:19.609
There's less and less. unemployment. So part

00:18:19.609 --> 00:18:22.190
of that I don't buy. I think people, we should

00:18:22.190 --> 00:18:23.710
embrace this because it's going to open up a

00:18:23.710 --> 00:18:27.009
lot of new potential ways for people to be more

00:18:27.009 --> 00:18:29.289
productive. So we might not fire people, we'll

00:18:29.289 --> 00:18:31.430
just make everyone more productive and make everybody's

00:18:31.430 --> 00:18:34.309
company better and bigger and more dynamic. So

00:18:34.309 --> 00:18:36.390
that's my views on the job side of it. I think

00:18:36.390 --> 00:18:39.630
it's an economic fallacy to think that new technology

00:18:39.630 --> 00:18:44.150
is going to crash the economy or something. Secondly,

00:18:44.690 --> 00:18:46.569
on danger, you know, this is kind of like the

00:18:46.569 --> 00:18:51.349
Skynet Terminator stuff. If I had to be honest,

00:18:51.450 --> 00:18:55.930
I'd be a little more concerned about humans using

00:18:55.930 --> 00:19:00.089
that scare tactic to centralize control over

00:19:00.089 --> 00:19:05.210
AI for other reasons. I think open, transparent

00:19:05.210 --> 00:19:09.670
models, especially open source ones, are a net

00:19:09.670 --> 00:19:13.759
good. they're substantially safer than these

00:19:13.759 --> 00:19:17.259
black boxes that we see today. So my view is

00:19:17.259 --> 00:19:22.500
it's still too early to start overly regulating

00:19:22.500 --> 00:19:27.259
LLMs. They should be allowed to breathe and innovate,

00:19:27.299 --> 00:19:29.539
just like the internet was early on, just like

00:19:29.539 --> 00:19:35.579
crypto was, just like apps were. Let it evolve.

00:19:35.720 --> 00:19:37.779
Let's see all these amazing things it can do.

00:19:39.769 --> 00:19:41.609
given to special interest groups who want to

00:19:41.609 --> 00:19:44.490
make sure that they kind of control the genie

00:19:44.490 --> 00:19:47.210
themselves and not everybody can share into the

00:19:47.210 --> 00:19:50.950
benefit of it. Interesting. I always like to

00:19:50.950 --> 00:19:53.589
ask personal questions on the podcast because

00:19:53.589 --> 00:19:56.369
a lot of the mindset that's necessary for a founder

00:19:56.369 --> 00:19:59.250
in running the company, you know, it doesn't

00:19:59.250 --> 00:20:02.930
happen overnight. So what was Your hardest day

00:20:02.930 --> 00:20:04.930
when you just say no i'm gonna quit this i'm

00:20:04.930 --> 00:20:07.109
gonna find a job doing something completely different

00:20:07.109 --> 00:20:10.130
and no one's gonna call me ever again so what

00:20:10.130 --> 00:20:12.089
was the hardest thing how do you overcame that

00:20:12.089 --> 00:20:16.410
day. Like early adversity in the process i think

00:20:16.410 --> 00:20:18.470
adversity like the days where you just wanna

00:20:18.470 --> 00:20:20.789
give up how do you how do you overcome them as

00:20:20.789 --> 00:20:24.190
a founder i see ya. Yeah there's a lot of there's

00:20:24.190 --> 00:20:27.849
a lot of those days. I think for me it was just

00:20:27.849 --> 00:20:31.619
like a identity thing like i kind of. Um, if

00:20:31.619 --> 00:20:33.960
you're like a soldier, that's what you are and

00:20:33.960 --> 00:20:35.680
you go to work and you're a soldier. If you're

00:20:35.680 --> 00:20:38.299
a, an athlete, you, you know, that's what you

00:20:38.299 --> 00:20:40.180
do and whatever challenges come up, that's just

00:20:40.180 --> 00:20:42.559
part of the process of, of who you are. And I

00:20:42.559 --> 00:20:45.980
decided kind of in my early twenties that I wanted

00:20:45.980 --> 00:20:48.819
to be a founder and that's kind of how I identified

00:20:48.819 --> 00:20:52.819
myself. And part of the decision of committing

00:20:52.819 --> 00:20:56.140
to being a founder is there's one, a 100 % forecast

00:20:56.140 --> 00:21:00.319
of adversity and challenges and crises. And so.

00:21:01.120 --> 00:21:03.019
For me, it's just more of like kind of a duty

00:21:03.019 --> 00:21:05.740
is just like I this is kind of who I am. This

00:21:05.740 --> 00:21:09.660
is what I do and Any any challenges you don't

00:21:09.660 --> 00:21:11.880
overthink it. You don't get emotional about it

00:21:11.880 --> 00:21:13.519
You just like hey, I just show up to work the

00:21:13.519 --> 00:21:16.220
next day and oh, you know, we'll figure it out

00:21:16.220 --> 00:21:17.799
that's kind of what being an entrepreneur is

00:21:17.799 --> 00:21:23.579
all about like Relative to you know, really hard

00:21:23.579 --> 00:21:25.380
jobs. It's not that hard, but it's pretty hard.

00:21:25.480 --> 00:21:28.160
Like it's pretty hard to do I respect founders

00:21:28.160 --> 00:21:31.059
so much. I have such a soft spot for anyone going

00:21:31.059 --> 00:21:33.880
through our times and try to empathize with them.

00:21:35.619 --> 00:21:40.500
And at the end of the day, the best founders

00:21:40.500 --> 00:21:43.519
are ones that a lot of things have to go right.

00:21:43.700 --> 00:21:46.279
You need to have the right strategy. You need

00:21:46.279 --> 00:21:48.480
to have the right timing, which there's a lot

00:21:48.480 --> 00:21:52.440
of luck involved. And so I always respect anyone.

00:21:52.720 --> 00:21:55.319
who's able to start and sell a company, that

00:21:55.319 --> 00:21:57.480
to me is like a huge, huge, huge achievement

00:21:57.480 --> 00:22:01.039
to go the full life cycle of that. But even people

00:22:01.039 --> 00:22:03.720
who don't quite get an exit, I respect the effort.

00:22:04.359 --> 00:22:05.759
And especially when you're in a place like Silicon

00:22:05.759 --> 00:22:10.799
Valley, where I am, it's, you never know. Like

00:22:10.799 --> 00:22:15.200
anyone can rise out from anywhere at any time

00:22:15.200 --> 00:22:17.980
and build a really impactful, lasting company.

00:22:18.380 --> 00:22:20.059
And it's just really fun to be in an environment

00:22:20.059 --> 00:22:22.359
like that because, you know, anyone you just

00:22:22.509 --> 00:22:24.630
randomly meet up with or hang out with or who

00:22:24.630 --> 00:22:28.309
you work for who work for you can strike hit

00:22:28.309 --> 00:22:30.349
it big with with a really exciting new company.

00:22:30.789 --> 00:22:32.569
So I don't know, I think that's the fun part.

00:22:32.650 --> 00:22:36.829
It's like, it's like a mix of a skill based game

00:22:36.829 --> 00:22:38.549
like poker, and then just going to the casino

00:22:38.549 --> 00:22:44.009
and having fun. So what advice would you give

00:22:44.009 --> 00:22:47.309
to to, you know, a young entrepreneur just getting

00:22:47.309 --> 00:22:50.049
started? Because, you know, it's a hard, like

00:22:50.049 --> 00:22:51.690
you said, but it's also fun at the same time.

00:22:51.690 --> 00:22:53.460
So What are the things you would tell them? You

00:22:53.460 --> 00:22:55.559
know what? Just follow this, you'll be okay.

00:22:56.059 --> 00:23:01.819
Who will that be? Yeah, I would say, look, figure

00:23:01.819 --> 00:23:04.440
out what you want to do. Do you want to like

00:23:04.440 --> 00:23:07.500
chew glass and build a unicorn company? Then

00:23:07.500 --> 00:23:09.619
you have to move to Silicon Valley. And that's

00:23:09.619 --> 00:23:13.099
step one as you move to San Francisco. And there's

00:23:13.099 --> 00:23:16.180
not much to talk about other than just just move

00:23:16.180 --> 00:23:18.660
there, go all in. That's where you want to be.

00:23:18.720 --> 00:23:20.579
It's like if you want to be an actor. You go

00:23:20.579 --> 00:23:22.460
to LA. If you want to get into finance, you go

00:23:22.460 --> 00:23:27.099
to New York. So that's my number one piece of

00:23:27.099 --> 00:23:29.839
advice is just move to Silicon Valley. If you

00:23:29.839 --> 00:23:32.799
want to build a big impactful company, it's just

00:23:32.799 --> 00:23:36.180
objectively speaking where these companies are

00:23:36.180 --> 00:23:40.559
built. Like just look at any stat about where

00:23:40.559 --> 00:23:42.660
unicorn companies are that are tech companies.

00:23:43.380 --> 00:23:47.019
It's so ridiculously one sided to San Francisco

00:23:47.019 --> 00:23:50.569
Bay Area. It's insane. So That's step one. Step

00:23:50.569 --> 00:23:56.109
two is try to not reinvent the wheel in certain

00:23:56.109 --> 00:24:00.210
areas. Follow the path of people who have already

00:24:00.210 --> 00:24:02.490
made mistakes before you. Don't repeat those

00:24:02.490 --> 00:24:04.650
mistakes. I did a lot of that early in my career

00:24:04.650 --> 00:24:07.670
when a lot of these resources weren't as widespread

00:24:07.670 --> 00:24:10.829
as they are now in terms of Y Combinator videos

00:24:10.829 --> 00:24:13.529
on how to start a startup. That stuff is absolutely

00:24:13.529 --> 00:24:16.619
gold. like to consider myself an expert on this

00:24:16.619 --> 00:24:18.779
stuff. And I still really watch that stuff whenever

00:24:18.779 --> 00:24:20.759
I'm starting something new because it's so important.

00:24:21.259 --> 00:24:23.000
Just kind of the way to do things, the way to

00:24:23.000 --> 00:24:24.700
explain your company, the way to make your first

00:24:24.700 --> 00:24:27.279
hire and when and how to find your co -founders,

00:24:27.299 --> 00:24:30.319
like all these basic things. It's true. Some

00:24:30.319 --> 00:24:33.000
of it you can't really be taught it. You just

00:24:33.000 --> 00:24:34.579
kind of have to go and do it and make mistakes

00:24:34.579 --> 00:24:36.500
yourself. But there's smart ways to do it too,

00:24:36.599 --> 00:24:39.700
like to really do things in the right order,

00:24:40.279 --> 00:24:43.750
follow the well -established path and then You

00:24:43.750 --> 00:24:46.190
don't want to start innovating on legal structures

00:24:46.190 --> 00:24:48.230
and agreements and stuff like that. Just do it

00:24:48.230 --> 00:24:50.809
the way other folks have done it. And then just

00:24:50.809 --> 00:24:56.329
thirdly, it's all about the people. I can't emphasize

00:24:56.329 --> 00:25:00.490
how much I've learned that in the last decade.

00:25:01.009 --> 00:25:04.210
It's all people. Everything you do, especially

00:25:04.210 --> 00:25:06.829
in business, it's all people. It's all relationships.

00:25:07.250 --> 00:25:10.230
Whether that's raising money from investors,

00:25:10.890 --> 00:25:13.269
that's relationship based. That's how people

00:25:13.269 --> 00:25:15.549
give money to people they know, like, and trust.

00:25:16.230 --> 00:25:19.130
It's just a fact. And then go down the list,

00:25:19.150 --> 00:25:22.829
whether it's hiring your first team and getting

00:25:22.829 --> 00:25:26.410
the right people on the bus, that is a 100 %

00:25:26.410 --> 00:25:29.569
critical thing early on, especially. So everything's

00:25:29.569 --> 00:25:31.890
about people. You need to learn how to manage

00:25:31.890 --> 00:25:33.730
people. You need to learn how to recruit people.

00:25:33.849 --> 00:25:35.450
You need to learn how to keep them happy and

00:25:35.450 --> 00:25:39.769
engaged. And there's no way to kind of be taught

00:25:39.769 --> 00:25:43.450
that you have to Interact you have to put in

00:25:43.450 --> 00:25:46.569
the hours and the face time. There's no shortcuts

00:25:46.569 --> 00:25:48.549
to building relationships You just have to kind

00:25:48.549 --> 00:25:51.650
of do it by by always being honest by delivering

00:25:51.650 --> 00:25:55.609
Overachieving or over over delivering and under

00:25:55.609 --> 00:25:57.950
promising kind of thing And that's what's good

00:25:57.950 --> 00:25:59.869
about Silicon Valley. It's got that culture of

00:25:59.869 --> 00:26:02.250
like there's not a lot of sizzle Like no one

00:26:02.250 --> 00:26:05.650
cares about like beautifully designed What slide

00:26:05.650 --> 00:26:07.589
decks and websites and pretty language? It's

00:26:07.589 --> 00:26:09.630
just like it's about substance. It's about like

00:26:09.630 --> 00:26:13.640
doing real work and and real valuable work that's

00:26:13.640 --> 00:26:16.279
like adding value. So it's kind of that culture.

00:26:16.660 --> 00:26:18.380
Like I could sum it all up. It's like the culture

00:26:18.380 --> 00:26:21.519
of like being a founder, the culture of like

00:26:21.519 --> 00:26:24.180
being all in on something. Silicon Valley doesn't

00:26:24.180 --> 00:26:27.099
work if you're like halfway, half in, half out.

00:26:27.220 --> 00:26:30.200
You have to like, it's so competitive and it's

00:26:30.200 --> 00:26:34.640
so difficult that you really have to, and that's

00:26:34.640 --> 00:26:36.640
something kind of I did early on. It's like,

00:26:36.680 --> 00:26:38.339
you know, I kind of said, Hey, I'm burning the

00:26:38.339 --> 00:26:40.950
bridges. This is the industry I want to do. No

00:26:40.950 --> 00:26:43.410
matter what, like win, lose or draw, this is

00:26:43.410 --> 00:26:47.630
the life I've chosen. And I think all that can

00:26:47.630 --> 00:26:51.369
help me get to the ups and downs. I was just

00:26:51.369 --> 00:26:53.609
wondering, you mentioned a lot about finding

00:26:53.609 --> 00:26:55.869
resources, but also about networking and actually

00:26:55.869 --> 00:26:58.230
building your community around you. Is there

00:26:58.230 --> 00:27:00.269
a better way of doing things or a way that you

00:27:00.269 --> 00:27:02.690
know for a fact actually works super well and

00:27:02.690 --> 00:27:08.680
you can give some advice to people on? The saying

00:27:08.680 --> 00:27:12.579
is true that you're the average of the sum of

00:27:12.579 --> 00:27:16.400
the five people you hang out with most So I like

00:27:16.400 --> 00:27:19.119
this is kind of a selfish thing to say but like

00:27:19.119 --> 00:27:22.900
try to hang out with people ahead of you a bit

00:27:22.900 --> 00:27:26.819
in some ways like you want to put yourself in

00:27:26.819 --> 00:27:28.940
front of people that have been to where you want

00:27:28.940 --> 00:27:31.200
to go and like learn from them and write in their

00:27:31.200 --> 00:27:33.339
jet stream as much as possible, but just like

00:27:33.339 --> 00:27:37.939
be very judicious and particular and deliberate

00:27:37.939 --> 00:27:40.299
about how you spend your time and who you spend

00:27:40.299 --> 00:27:45.079
your time with and Yeah, to me to me that's the

00:27:45.079 --> 00:27:47.480
biggest thing and there's like little tactics

00:27:47.480 --> 00:27:50.200
like I'm pretty big on having a digital Rolodex

00:27:50.200 --> 00:27:52.619
So like everyone I meet pretty much all put in

00:27:52.619 --> 00:27:54.759
the Rolodex and have like a system to tag them

00:27:54.759 --> 00:27:56.759
and say, you know How could I learn from this

00:27:56.759 --> 00:27:59.400
person once a good time to follow up? What industry

00:27:59.400 --> 00:28:02.220
are they in? And it's good to like not only meet

00:28:02.220 --> 00:28:04.099
a lot of new people but to like have a system

00:28:04.099 --> 00:28:08.160
to like stay in touch with them But nowadays

00:28:08.160 --> 00:28:10.579
there's kind of no excuse, like everyone's more

00:28:10.579 --> 00:28:13.579
accessible than ever on social media and everyone's

00:28:13.579 --> 00:28:16.279
doing events every two seconds that you can go

00:28:16.279 --> 00:28:18.339
straight up to the people that you want to learn

00:28:18.339 --> 00:28:21.019
from or people you want to partner with or co

00:28:21.019 --> 00:28:23.460
-found a business with. And so a lot of it is

00:28:23.460 --> 00:28:27.099
just like making the decision of understanding

00:28:27.099 --> 00:28:29.519
how important your network is and then like making

00:28:29.519 --> 00:28:32.420
sure you're fostering it and nurturing it on

00:28:32.420 --> 00:28:35.940
a regular basis. Interesting. In terms of resources,

00:28:36.319 --> 00:28:39.319
you mentioned Y Combinator a lot. Is there anything

00:28:39.319 --> 00:28:41.420
else that you also think is very relevant for

00:28:41.420 --> 00:28:43.940
people to know that exists? Y Combinator is just

00:28:43.940 --> 00:28:47.880
the best for startups. It's so good. That's all

00:28:47.880 --> 00:28:50.500
you need. It's all in one place. Try to apply

00:28:50.500 --> 00:28:52.839
to get into Y Combinator as well. That's a huge

00:28:52.839 --> 00:28:55.940
signal to go through that program. It's a bit

00:28:55.940 --> 00:28:57.900
of everything. It's learning, it's fundraising

00:28:57.900 --> 00:29:01.329
and networking all tied into one thing. If you're

00:29:01.329 --> 00:29:03.849
in crypto, Y Combinator isn't like known for

00:29:03.849 --> 00:29:09.089
being a super web 3, you know, specialized accelerator.

00:29:09.990 --> 00:29:11.670
So there's a lot of other good resources like

00:29:11.670 --> 00:29:13.930
Andreessen Holowitz has a really good program

00:29:13.930 --> 00:29:16.130
for web 3 specific companies. That's kind of

00:29:16.130 --> 00:29:18.369
like the Y Combinator for web 3. It's called

00:29:18.369 --> 00:29:21.289
Crypto Startup School. So anyone interested in

00:29:21.289 --> 00:29:24.630
getting into web 3, I highly recommend you watch

00:29:24.630 --> 00:29:28.240
all of that content. It's extremely free. And

00:29:28.240 --> 00:29:29.640
then there's some other resources on YouTube.

00:29:29.779 --> 00:29:32.460
I like this channel called Finematics, I think

00:29:32.460 --> 00:29:35.680
it's called. It's cartoon overviews of taking

00:29:35.680 --> 00:29:38.660
kind of semi -complex crypto concepts and bringing

00:29:38.660 --> 00:29:41.900
it down really simply. So those are the areas

00:29:41.900 --> 00:29:44.740
that I'd start. I was just wondering, you mentioned

00:29:44.740 --> 00:29:46.960
how important it is to be in San Francisco now.

00:29:47.660 --> 00:29:49.240
Most of our artists, some of our artists was

00:29:49.240 --> 00:29:52.200
based in Europe. In terms of the crypto world,

00:29:52.400 --> 00:29:54.859
Is it still very important to be in San Francisco?

00:29:55.460 --> 00:29:58.799
Not as much. Not as much. Not as much crypto.

00:29:59.400 --> 00:30:03.779
Yeah, that's another benefit of Web3 is it's

00:30:03.779 --> 00:30:07.299
extremely, extremely global. There's no center

00:30:07.299 --> 00:30:12.059
to be in San Francisco, maybe, but still not

00:30:12.059 --> 00:30:15.740
as dominant as it is for Web2. And if you just

00:30:15.740 --> 00:30:18.000
look at the top Web3 projects and the top Web3

00:30:18.000 --> 00:30:22.220
founders, ask yourself, where are they from?

00:30:22.279 --> 00:30:24.880
and where other companies based out of. And a

00:30:24.880 --> 00:30:26.900
lot of it is outside of the US. And part of that

00:30:26.900 --> 00:30:28.940
is just because of the regulatory environment.

00:30:29.140 --> 00:30:30.539
But part of it is just because there's so much

00:30:30.539 --> 00:30:35.099
talent, especially engineering talent outside

00:30:35.099 --> 00:30:38.420
of America. So that's some of the top founders

00:30:38.420 --> 00:30:41.519
in the space are from India. They're from Eastern

00:30:41.519 --> 00:30:45.720
Europe. They're from Australia. And they're from

00:30:45.720 --> 00:30:48.579
Canada. That's where Vitalik's from. And a lot

00:30:48.579 --> 00:30:52.089
of those folks didn't build their massive multi

00:30:52.089 --> 00:30:55.369
-billion dollar networks Inside of Y Combinator

00:30:55.369 --> 00:30:58.150
or inside of San Francisco. So it is it is a

00:30:58.150 --> 00:31:00.049
great equalizer in that sense It's a good point

00:31:00.049 --> 00:31:03.710
that web 3 is much more global by default and

00:31:03.710 --> 00:31:06.269
then and by the way, I'm not saying You ever

00:31:06.269 --> 00:31:08.250
have to do something like there's tons of exceptions

00:31:08.250 --> 00:31:11.349
of this company built in, you know, Wisconsin

00:31:11.349 --> 00:31:16.569
or Spotify is Europe and and Skype so there's

00:31:16.569 --> 00:31:19.250
obviously like big outcomes you can do outside,

00:31:19.309 --> 00:31:22.170
but I'm just speaking if someone's young and

00:31:22.170 --> 00:31:25.089
looking to maximize their chances of big outcomes

00:31:25.089 --> 00:31:27.910
and big impacts, it's definitely San Francisco.

00:31:28.890 --> 00:31:30.410
I was running on something because we talked

00:31:30.410 --> 00:31:33.230
a lot about like having a global team. How do

00:31:33.230 --> 00:31:34.829
you manage all that? Because that's not easy,

00:31:34.950 --> 00:31:36.890
right? Everyone's coming from a different cultural

00:31:36.890 --> 00:31:39.109
background. They have different time zones. Like

00:31:39.109 --> 00:31:42.779
how do you even get started with all this? Well,

00:31:42.779 --> 00:31:45.039
if I had the answer to that I'd be a lot less

00:31:45.039 --> 00:31:49.839
of a stressed gray -haired man, but um, you know,

00:31:49.960 --> 00:31:55.559
I've I'd probably sum it up my little anecdotal

00:31:55.559 --> 00:32:00.460
feedback on this would be Front -running human

00:32:00.460 --> 00:32:05.619
teammates as much as possible. So like You can't

00:32:05.619 --> 00:32:09.259
outsource hiring your core team. You have to

00:32:09.259 --> 00:32:12.940
do it the long way you have to Do tons of reference

00:32:12.940 --> 00:32:14.759
checks. You have to ideally know these people

00:32:14.759 --> 00:32:17.079
for a long time. You have to know if your working

00:32:17.079 --> 00:32:20.619
relationships work together. And so whether it's

00:32:20.619 --> 00:32:23.160
your early co -founding team, that's your job

00:32:23.160 --> 00:32:25.359
to find your co -founders. And it's your job

00:32:25.359 --> 00:32:28.519
to get product market fit without the help of

00:32:28.519 --> 00:32:30.460
anybody else. That's what Y Combinator teaches

00:32:30.460 --> 00:32:32.799
you. Like it's the founder's job to get product

00:32:32.799 --> 00:32:35.839
market fit. And it's the same as Web3 in my view,

00:32:35.900 --> 00:32:39.700
same steps. After that, so the first part is

00:32:39.700 --> 00:32:41.940
like you got to find people that compliment you,

00:32:42.000 --> 00:32:43.940
people that are trustworthy, people have a lot

00:32:43.940 --> 00:32:45.880
of energy, people have a lot of agency, so you

00:32:45.880 --> 00:32:47.500
don't have to like manage them. They shouldn't

00:32:47.500 --> 00:32:50.160
be motivated enough. So that's your co -founding

00:32:50.160 --> 00:32:52.180
team, which your sole mission is to get product

00:32:52.180 --> 00:32:54.720
market fit with the two or three or four of you.

00:32:55.200 --> 00:32:58.380
And then part two is after you get product market

00:32:58.380 --> 00:33:02.000
fit, that's when you raise your next round. That's

00:33:02.000 --> 00:33:05.140
when you start hiring. And then to answer your

00:33:05.140 --> 00:33:07.200
question about hiring a global team, you know,

00:33:07.710 --> 00:33:11.269
it's exciting you had you can get great talent

00:33:11.269 --> 00:33:15.589
for great value and It's a it's a beautiful thing

00:33:15.589 --> 00:33:17.970
like our parents didn't have this luxury of being

00:33:17.970 --> 00:33:19.730
able to tap into a global market where you can

00:33:19.730 --> 00:33:22.250
get a top engineer for like 20 bucks an hour

00:33:22.250 --> 00:33:26.250
in some cases, it's unbelievable, but In terms

00:33:26.250 --> 00:33:29.210
of managing them, you know, it gets into the

00:33:29.210 --> 00:33:33.609
tactics. So now it's like, okay Are you micromanaging

00:33:33.609 --> 00:33:35.690
people or are you getting the best people and

00:33:35.690 --> 00:33:37.690
letting them kind of manage themselves? That's

00:33:37.690 --> 00:33:40.769
something I've always tried to improve on over

00:33:40.769 --> 00:33:44.289
the years things like asynchronous versus synchronous

00:33:44.289 --> 00:33:47.250
like is this an in -the -office type of arrangement

00:33:47.250 --> 00:33:50.630
that's a little easier to build trust If it's

00:33:50.630 --> 00:33:53.289
a remote team, obviously, it's not office -based.

00:33:53.349 --> 00:33:56.849
So how do you build a culture? How do you how

00:33:56.849 --> 00:34:00.390
do you? Oversee people is it a synchronous. So

00:34:00.390 --> 00:34:02.720
let's say you're remote You're either in person

00:34:02.720 --> 00:34:05.660
or remote or hybrid. So that's part one. Part

00:34:05.660 --> 00:34:08.480
two is if you're remote, are you synchronous

00:34:08.480 --> 00:34:10.579
remote or asynchronous? So does most communication

00:34:10.579 --> 00:34:13.739
happen in real time? Or that's kind of hard.

00:34:13.820 --> 00:34:15.980
Like if you have good people in Asia or something,

00:34:16.440 --> 00:34:18.659
the time zones don't sync up. So I think it's

00:34:18.659 --> 00:34:22.159
good to build that muscle on how to communicate

00:34:22.159 --> 00:34:23.980
asynchronously. That's what we try to do at my

00:34:23.980 --> 00:34:27.179
organizations. Put everyone on a late level playing

00:34:27.179 --> 00:34:29.820
field so people that are in the same city don't

00:34:29.820 --> 00:34:32.639
have an unfair advantage to the people who don't

00:34:32.639 --> 00:34:35.280
but It takes it's different. So now it's like

00:34:35.280 --> 00:34:37.559
a lot of making sure everything's documented

00:34:37.559 --> 00:34:41.940
making sure you know, you have a wiki to kind

00:34:41.940 --> 00:34:44.119
of update the company knowledge as things go

00:34:44.119 --> 00:34:47.019
on and And this kind of but it all comes down

00:34:47.019 --> 00:34:50.159
to like getting getting the right people on board

00:34:50.159 --> 00:34:52.360
first so it's a lot easier to spend like weeks

00:34:52.360 --> 00:34:54.239
and weeks and weeks getting the right person

00:34:54.239 --> 00:34:56.920
higher slow fire fast that's a good framework

00:34:56.920 --> 00:35:00.340
um and then once you have the right people life

00:35:00.340 --> 00:35:02.239
is good if if you don't have the right people

00:35:02.239 --> 00:35:04.079
even the best systems and the best operating

00:35:04.079 --> 00:35:07.239
procedures are uh are going to say new what about

00:35:07.239 --> 00:35:09.260
culture because when you have people remote it's

00:35:09.260 --> 00:35:12.019
always hard to tell them about the team culture

00:35:12.019 --> 00:35:14.039
and all that. So how do you manage that? How

00:35:14.039 --> 00:35:16.079
do you even try to create a culture when people

00:35:16.079 --> 00:35:18.619
are abroad all the time and they're not working

00:35:18.619 --> 00:35:20.920
in the same time zone? So how do you build that?

00:35:21.159 --> 00:35:23.760
You know, culture is a tough one and there's

00:35:23.760 --> 00:35:27.360
no silver bullet. It's really a reflection of

00:35:27.360 --> 00:35:31.239
what the company does. That's kind of like culture

00:35:31.239 --> 00:35:36.500
is not just like a slogan on the company exit

00:35:36.500 --> 00:35:40.769
sign or something. It's what you do. It's Ben

00:35:40.769 --> 00:35:43.969
Horowitz has his book on it about kind of, it's

00:35:43.969 --> 00:35:47.550
not what you say, it's what you do. So it's like

00:35:47.550 --> 00:35:52.630
building a culture of where people respond quickly.

00:35:53.050 --> 00:35:55.510
That's a cultural thing in the organization.

00:35:55.570 --> 00:35:58.150
Building a culture, like whatever, culture reflects

00:35:58.150 --> 00:36:03.530
the founders more than anything. So are the founders

00:36:03.530 --> 00:36:06.769
working long hours? Are the founders doing the

00:36:06.769 --> 00:36:10.880
dirty work? Talking to customers in person as

00:36:10.880 --> 00:36:13.420
much as possible, you know versus just doing

00:36:13.420 --> 00:36:17.639
you know research that's a cultural thing is

00:36:17.639 --> 00:36:21.480
Is a cool the quality bar like that's the founders

00:36:21.480 --> 00:36:24.480
lead by example as much as possible so if I would

00:36:24.480 --> 00:36:27.019
sum it up like it's just a reflection of the

00:36:27.019 --> 00:36:29.460
founders and it's a reflection of leadership

00:36:29.460 --> 00:36:33.280
and it's a reflection of What you do so it's

00:36:33.280 --> 00:36:35.460
it's much better. I think to have a culture emerge

00:36:35.460 --> 00:36:40.090
just based on how while you operate rather than

00:36:40.090 --> 00:36:43.329
doing a top -down approach. Although it is important

00:36:43.329 --> 00:36:46.130
to communicate what your values are as a company.

00:36:46.570 --> 00:36:49.489
But again, it's easy to say these are your values.

00:36:49.550 --> 00:36:51.750
It's a lot different to actually do them and

00:36:51.750 --> 00:36:53.510
actually act them out. And then the culture kind

00:36:53.510 --> 00:36:56.269
of re -self reinforces itself. If you bring the

00:36:56.269 --> 00:36:57.710
best people in, they don't want to work with

00:36:57.710 --> 00:37:00.110
B players. And so that's why it's so important

00:37:00.110 --> 00:37:01.869
to bring in those A players early on. Interesting.

00:37:02.070 --> 00:37:04.570
I was just curious on one thing. You've seen

00:37:04.570 --> 00:37:07.769
a lot of changes in technology. you are, you

00:37:07.769 --> 00:37:10.449
know, leading the way in a lot of very, very

00:37:10.449 --> 00:37:13.969
new technology developments. If you had a magic

00:37:13.969 --> 00:37:17.050
wand, what would you change? Like, if you had

00:37:17.050 --> 00:37:19.050
the superpower to change, you know, something,

00:37:19.070 --> 00:37:20.869
what would that be? You can't say I want to fly

00:37:20.869 --> 00:37:23.070
with our wings because that someone already said

00:37:23.070 --> 00:37:28.710
that. You know, I still I think gosh, I think

00:37:28.710 --> 00:37:32.539
having There's so many unforced errors that are

00:37:32.539 --> 00:37:35.599
so, you don't need like fancy AI or anything.

00:37:35.760 --> 00:37:39.599
It's just like the right roadmap on like, let's

00:37:39.599 --> 00:37:43.559
just talk about startups. Like so many man hours

00:37:43.559 --> 00:37:47.059
are wasted every year of people doing the wrong

00:37:47.059 --> 00:37:49.780
thing. Just like having, if I could wave my wand,

00:37:50.079 --> 00:37:54.380
like having a, maybe it is an AI, autonomous

00:37:54.380 --> 00:37:57.829
agent. It's just kind of like, Here's the path.

00:37:57.829 --> 00:38:02.789
Here's the steps. Just do things in order don't

00:38:02.789 --> 00:38:04.429
Hire a bunch of people before you have product

00:38:04.429 --> 00:38:08.110
market fit so people like I don't know how many

00:38:08.110 --> 00:38:10.409
millions of dollars is wasted doing that every

00:38:10.409 --> 00:38:12.909
second of the day, but like things like that

00:38:12.909 --> 00:38:16.130
like just like a little tool tip of saying kind

00:38:16.130 --> 00:38:18.550
of like a Y combinator in your head worth just

00:38:18.550 --> 00:38:21.889
like you should find a lead investor before getting

00:38:21.889 --> 00:38:25.159
everybody else you and Not knowing that, you're

00:38:25.159 --> 00:38:27.159
just going to waste a lot of time doing things

00:38:27.159 --> 00:38:29.579
the incorrect way. So I guess it would be like

00:38:29.579 --> 00:38:32.519
an autonomous business coach that helps you do

00:38:32.519 --> 00:38:36.219
the simple things, not necessarily the hard paradigm

00:38:36.219 --> 00:38:38.420
shifting things, but just like the simple things.

00:38:38.760 --> 00:38:40.900
I know it would have saved me a lot of time and

00:38:40.900 --> 00:38:43.739
heartache. I think it just created a new product

00:38:43.739 --> 00:38:46.039
for anyone listening. There you go, yeah, business

00:38:46.039 --> 00:38:48.119
idea alert. Trevor, if people want to reach out

00:38:48.119 --> 00:38:50.380
to you and get in touch about all the amazing

00:38:50.380 --> 00:38:53.269
things you do, how can they do so? Yeah, the

00:38:53.269 --> 00:38:56.909
website is sapien .io for any project and I'm

00:38:56.909 --> 00:38:59.809
on socials, just add my name at Trevor Caberco

00:38:59.809 --> 00:39:03.329
on different socials. Awesome. Trevor, thank

00:39:03.329 --> 00:39:04.570
you so much for your time. I really appreciate

00:39:04.570 --> 00:39:06.889
it. Thanks, Ricardo. Appreciate it, man. Thank

00:39:06.889 --> 00:39:09.030
you. All right, so let me just click stop.
