WEBVTT 00:00:10.439 --> 00:00:12.419 Hi, everyone. My name is Andre. I'm here with 00:00:12.419 --> 00:00:15.320 my co -founder, Eric Hubbard. We are the founders 00:00:15.320 --> 00:00:18.059 of Pain -Free Dental Marketing. We are, as you 00:00:18.059 --> 00:00:20.960 can imagine, a dental -specific marketing agency. 00:00:21.260 --> 00:00:24.480 We are full service. We work nationwide. And 00:00:24.480 --> 00:00:27.440 we started our company around 10 years ago. In 00:00:27.440 --> 00:00:29.719 that time frame, we've seen a lot of different 00:00:29.719 --> 00:00:32.200 trends, a lot of rise and fall of platforms, 00:00:32.679 --> 00:00:34.320 platforms that used to work really well that 00:00:34.320 --> 00:00:36.299 stopped working, and now they're coming back, 00:00:36.359 --> 00:00:39.119 different tactics and all those things. Today, 00:00:39.280 --> 00:00:41.359 as part of the CallRail Contributor Program, 00:00:41.640 --> 00:00:43.960 we are here to talk about our predictions for 00:00:43.960 --> 00:00:47.359 2025 and help anyone that's listening stay ahead 00:00:47.359 --> 00:00:50.659 of the curve and be prepared for what's coming 00:00:50.659 --> 00:00:53.380 this year as far as marketing and the industry. 00:00:53.500 --> 00:00:56.359 So, Eric, off the top of your mind, what is the 00:00:56.359 --> 00:00:57.600 first thing that comes to mind when you think 00:00:57.600 --> 00:01:00.159 about changes that you're seeing? It's hard to 00:01:00.159 --> 00:01:02.799 not embrace the elephant in the room that's AI. 00:01:03.539 --> 00:01:08.109 And AI has brought a lot of... improvements to 00:01:08.109 --> 00:01:10.870 the space certainly blew up a few years ago and 00:01:10.870 --> 00:01:15.290 has only grown so rapidly now. But AI has led 00:01:15.290 --> 00:01:19.069 to a ton of automation improvements. And one 00:01:19.069 --> 00:01:22.049 thing that concerns me about AI is, though, the 00:01:22.049 --> 00:01:25.069 way we see it applied is everyone's using the 00:01:25.069 --> 00:01:28.829 same tools in near the same manner. And in doing 00:01:28.829 --> 00:01:31.189 so, it becomes more challenging to differentiate 00:01:31.189 --> 00:01:33.090 yourself from what's out there. That's where 00:01:33.090 --> 00:01:36.670 marketing is. Always, I mean, if you go all the 00:01:36.670 --> 00:01:40.730 way back, it's about identifying your ideal consumer 00:01:40.730 --> 00:01:44.290 and reaching them. And when you start doing the 00:01:44.290 --> 00:01:46.189 same thing that everyone else is doing, it begins 00:01:46.189 --> 00:01:49.150 to erode how well you're connecting with that 00:01:49.150 --> 00:01:52.109 consumer. I love the tooling. I love the life 00:01:52.109 --> 00:01:55.849 hacks and the simplicity that we're trying to 00:01:55.849 --> 00:01:58.730 distill these concepts down into these, you know, 00:01:58.750 --> 00:02:01.530 super bite -sized nuggets, these 30 -second TikTok 00:02:01.530 --> 00:02:04.760 videos of how to change your life. Real change 00:02:04.760 --> 00:02:08.460 and real connection is much harder. And while 00:02:08.460 --> 00:02:11.099 I like AI, if we're all using it in the same 00:02:11.099 --> 00:02:14.520 way, it is going to erode. We're all going to 00:02:14.520 --> 00:02:17.180 look the same. And that's the biggest trend I 00:02:17.180 --> 00:02:20.259 see today is we like to think this new technology 00:02:20.259 --> 00:02:23.319 will be the answer. And I agree that it's a step 00:02:23.319 --> 00:02:27.080 forward and it certainly levels the playing field 00:02:27.080 --> 00:02:30.280 in setting up your Google ads and writing copy 00:02:30.280 --> 00:02:33.719 and these things. It does at the same time. start 00:02:33.719 --> 00:02:35.439 making you look like everyone else that's using 00:02:35.439 --> 00:02:38.360 AI. Yeah, I heard a really good analogy that 00:02:38.360 --> 00:02:42.000 I liked that I think conceptualizes the changes 00:02:42.000 --> 00:02:44.460 happening here. And it had to do with photography. 00:02:44.879 --> 00:02:48.360 If you think about the very beginning of human 00:02:48.360 --> 00:02:51.939 history, we've always wanted to capture someone's 00:02:51.939 --> 00:02:55.280 likeness or moment. And in the very early days, 00:02:55.379 --> 00:02:59.080 via portraits, if you had the technical skill 00:02:59.080 --> 00:03:01.539 of being able to create a really realistic painting, 00:03:02.270 --> 00:03:04.550 That really set you apart because you had the 00:03:04.550 --> 00:03:07.509 skill that no one else had. But as technology 00:03:07.509 --> 00:03:10.150 evolved and cameras came around and all those 00:03:10.150 --> 00:03:13.909 things, the ability to actually accurately represent 00:03:13.909 --> 00:03:17.250 a scene or a person no longer became a differentiator. 00:03:17.289 --> 00:03:19.569 Everyone has a camera and can point in a general 00:03:19.569 --> 00:03:22.370 direction and capture a picture. So where the 00:03:22.370 --> 00:03:25.289 difference became, it wasn't anymore about the 00:03:25.289 --> 00:03:27.930 capability or the thing itself. It became about, 00:03:28.050 --> 00:03:30.780 are you able to... connect with someone via that 00:03:30.780 --> 00:03:32.740 photo and tell the story and the composition 00:03:32.740 --> 00:03:36.300 and the thoughtfulness behind it. So the ability 00:03:36.300 --> 00:03:39.159 to create an image was no longer the differentiator. 00:03:39.280 --> 00:03:42.099 When you think about marketing and technology 00:03:42.099 --> 00:03:45.020 and content today, I think there's a very similar 00:03:45.020 --> 00:03:48.680 parallel of maybe in the past, no one had enough 00:03:48.680 --> 00:03:52.620 content about a particular topic or something 00:03:52.620 --> 00:03:55.360 that you're trying to sell or connect with the 00:03:55.360 --> 00:03:57.860 audience. But now, generating a piece of content 00:03:57.860 --> 00:04:00.539 that takes... 10 seconds on ChatGPT or anything 00:04:00.539 --> 00:04:03.819 else. And so now we're going to have to go back, 00:04:03.879 --> 00:04:07.280 similar to the photography, on focusing on what 00:04:07.280 --> 00:04:09.099 message do you want to say? And does it sound 00:04:09.099 --> 00:04:10.860 like you? Does it connect with people the right 00:04:10.860 --> 00:04:14.280 way? Because consumers are craving that. We're 00:04:14.280 --> 00:04:17.319 seeing the younger generation now going back 00:04:17.319 --> 00:04:20.699 to buying analog cameras or the point -and -shoot 00:04:20.699 --> 00:04:24.560 codecs that we had in the 90s and 2000s because... 00:04:24.829 --> 00:04:27.689 It's not super edited. It's more authentic. It 00:04:27.689 --> 00:04:29.509 gets you off of your phone and just being with 00:04:29.509 --> 00:04:31.769 your friends in that moment. We're seeing that 00:04:31.769 --> 00:04:33.829 shift. And I think that's also shown up in the 00:04:33.829 --> 00:04:36.790 marketing and that when you can't tell if any 00:04:36.790 --> 00:04:39.769 given picture is even real anymore, if any given 00:04:39.769 --> 00:04:43.110 video was AI generated, it's only going to exacerbate 00:04:43.110 --> 00:04:46.170 the desire and the craving for authenticity. 00:04:46.790 --> 00:04:49.290 And I think the community is going to go back 00:04:49.290 --> 00:04:52.449 to looking for non -digital ways to connect. 00:04:54.220 --> 00:04:57.639 local events or community events and i don't 00:04:57.639 --> 00:05:00.040 know this for a fact but maybe things like print 00:05:00.040 --> 00:05:04.019 to go back to being um relevant as where it hasn't 00:05:04.019 --> 00:05:06.839 been as much in our space at least the last few 00:05:06.839 --> 00:05:09.600 years but i i think consumers are going to be 00:05:09.600 --> 00:05:12.040 looking for ways to that can't be phased that 00:05:12.040 --> 00:05:15.550 can't be edited that can't be curated to get 00:05:15.550 --> 00:05:17.389 their real information. You don't need to look 00:05:17.389 --> 00:05:20.350 any further than LinkedIn and Facebook, even 00:05:20.350 --> 00:05:23.329 Instagram now, and who knows what happens with 00:05:23.329 --> 00:05:26.730 TikTok. But I remember when LinkedIn came out, 00:05:26.790 --> 00:05:29.790 my first core group of people on LinkedIn, I 00:05:29.790 --> 00:05:32.889 knew every one of them. I knew how to talk to 00:05:32.889 --> 00:05:34.829 them. I had their phone numbers already in my 00:05:34.829 --> 00:05:37.269 phone, my BlackBerry at the time, whatever it 00:05:37.269 --> 00:05:40.019 was. That was that was a very tight connection. 00:05:40.139 --> 00:05:43.300 And now I don't think I can. Yes, I know some 00:05:43.300 --> 00:05:45.079 of them, but like my connections on LinkedIn 00:05:45.079 --> 00:05:47.160 are just, you know, woefully overblown. And same 00:05:47.160 --> 00:05:49.839 with Facebook. You know, when you go back, I 00:05:49.839 --> 00:05:51.939 get those, you know, memories 15 years ago, 17 00:05:51.939 --> 00:05:55.779 years ago. And they were so intimate into such 00:05:55.779 --> 00:06:00.079 a small community around like my day to day life. 00:06:00.100 --> 00:06:02.500 And now, you know, I try not to post on Facebook. 00:06:03.180 --> 00:06:06.439 My last round of Facebook posts were more about, 00:06:06.439 --> 00:06:09.019 you know, glamorizing my travel or, or, you know, 00:06:09.019 --> 00:06:12.459 complimenting my kids or, you know, some form 00:06:12.459 --> 00:06:16.620 of self, you know, presentation to the world. 00:06:16.639 --> 00:06:18.639 And I didn't like, I didn't like it. And I, and 00:06:18.639 --> 00:06:21.800 I, and as a result, I, I probably have three, 00:06:21.879 --> 00:06:25.180 400 people on Facebook and I, I mean, how many 00:06:25.180 --> 00:06:26.699 of them do I really have a connection with? And 00:06:26.699 --> 00:06:30.410 when you see it through those eyes, Facebook 00:06:30.410 --> 00:06:32.629 is a tool that allowed me, I can connect with 00:06:32.629 --> 00:06:36.810 anyone, but I don't. Because at some point it 00:06:36.810 --> 00:06:39.230 became noise. And I think we will continue to 00:06:39.230 --> 00:06:41.310 see that with new technology improvements. The 00:06:41.310 --> 00:06:43.589 technology is going to exist and it's going to, 00:06:43.589 --> 00:06:47.290 as you very well said, level the playing field 00:06:47.290 --> 00:06:49.730 on who can represent a scene. But when everyone 00:06:49.730 --> 00:06:51.589 can do that, now it's up to the storytelling. 00:06:52.189 --> 00:06:55.629 and why it matters and real connection is not 00:06:55.629 --> 00:06:57.709 if i have a frustration and it's something you 00:06:57.709 --> 00:06:59.730 know i'm trying to teach my kids i think it's 00:06:59.730 --> 00:07:01.149 something irrelevant in business too is like 00:07:01.149 --> 00:07:04.110 you can't fake the effort of real connection 00:07:04.110 --> 00:07:07.389 there's no three -minute life hack that lets 00:07:07.389 --> 00:07:10.149 you connect with a human being it is hard work 00:07:10.149 --> 00:07:14.269 and it is authentic and it takes real effort 00:07:14.269 --> 00:07:17.829 and while i love the tooling because it allows 00:07:17.829 --> 00:07:22.470 us to be so much more effective Without the real 00:07:22.470 --> 00:07:26.769 intent and a desire, the connection, the technology 00:07:26.769 --> 00:07:28.509 is not the answer. And when you distill that 00:07:28.509 --> 00:07:31.629 into marketing, it's around connecting with your 00:07:31.629 --> 00:07:34.790 ideal patient. It's speaking to them. It's talking 00:07:34.790 --> 00:07:37.490 them through what they can expect when they visit 00:07:37.490 --> 00:07:41.600 you. It is truly about knowing your, it hasn't 00:07:41.600 --> 00:07:43.420 changed, you know, since, you know, my wife loved 00:07:43.420 --> 00:07:45.939 to watch Mad Men back in the day. The conversations 00:07:45.939 --> 00:07:48.399 they're having with clients and how to present 00:07:48.399 --> 00:07:51.560 the brand and those things are the exact conversations 00:07:51.560 --> 00:07:54.060 we're having today. And while the tooling has 00:07:54.060 --> 00:07:56.819 changed and the effectiveness, it used to take 00:07:56.819 --> 00:07:59.620 an agency of, you know, 80, 100 people. Now an 00:07:59.620 --> 00:08:01.540 agent can do it for, you know, 20 or 30 people. 00:08:01.920 --> 00:08:07.079 The effectiveness has improved. Ability to iterate 00:08:07.079 --> 00:08:09.779 is quicker. I think it's easier to determine 00:08:09.779 --> 00:08:13.339 ROI than it was at that era. We're still chasing 00:08:13.339 --> 00:08:18.699 the same, how do I present this brand to the 00:08:18.699 --> 00:08:23.240 core group of people in a manner that reflects 00:08:23.240 --> 00:08:26.899 the ideals that they hold? And there's nothing 00:08:26.899 --> 00:08:30.699 except for hard work and testing that gets that 00:08:30.699 --> 00:08:32.840 job done. We like to be practical here at our 00:08:32.840 --> 00:08:36.110 agency. And for anyone listening, how does that 00:08:36.110 --> 00:08:39.850 show up in the day -to -day activities, right? 00:08:39.970 --> 00:08:43.190 That someone listening to this conversation can 00:08:43.190 --> 00:08:44.549 put into practice in their business, whether 00:08:44.549 --> 00:08:47.090 they're in dental, maybe they're in healthcare, 00:08:47.289 --> 00:08:49.230 some other capacity, maybe they're not, maybe 00:08:49.230 --> 00:08:52.509 they're e -comm, right? What does that mean? 00:08:52.669 --> 00:08:57.070 How do you connect? What tactical things or advice 00:08:57.070 --> 00:09:00.389 can you think of and share? I have a couple, 00:09:00.409 --> 00:09:01.570 but I want to see what you think. I think for 00:09:01.570 --> 00:09:05.370 me, it's... Google yourself, which that's always 00:09:05.370 --> 00:09:08.090 a blessing and a curse to Google yourself. Google 00:09:08.090 --> 00:09:11.210 yourself and see what shows up and look at it 00:09:11.210 --> 00:09:14.529 and say, am I proud of this? Are these photos 00:09:14.529 --> 00:09:18.610 recent? Does this text represent what I stand 00:09:18.610 --> 00:09:21.730 for today? Going across your Google business 00:09:21.730 --> 00:09:24.730 profile, down to your Facebook and Instagram, 00:09:25.029 --> 00:09:27.929 down to your website, I think it's just being 00:09:27.929 --> 00:09:31.879 curious. going through them and making sure that 00:09:31.879 --> 00:09:34.879 the text and the imagery reflects where you are 00:09:34.879 --> 00:09:37.879 today. And it may reflect where you were, you 00:09:37.879 --> 00:09:39.980 know, some time ago. That's fine. But today, 00:09:40.159 --> 00:09:42.620 and am I proud of this? I think if you just started 00:09:42.620 --> 00:09:44.840 there and I know that you could get into, well, 00:09:44.960 --> 00:09:47.639 do I represent the ideal consumer and all that, 00:09:47.659 --> 00:09:50.779 but I feel that's a very tactical thing today 00:09:50.779 --> 00:09:56.299 that improves your online presence so much. And 00:09:56.299 --> 00:10:00.159 I think that's a hard one, easy one to say, but 00:10:00.159 --> 00:10:02.000 a hard one to do because you're going to start 00:10:02.000 --> 00:10:04.279 going down a rabbit hole. But I think it's something 00:10:04.279 --> 00:10:07.460 that everyone should do. You know, we are big 00:10:07.460 --> 00:10:09.080 fans of CallRail. We're part of the contributor 00:10:09.080 --> 00:10:11.899 program. And the reason why we're big fans of 00:10:11.899 --> 00:10:13.419 CallRail and why it's such a big part of what 00:10:13.419 --> 00:10:17.000 we do is because it gives us direct access to 00:10:17.000 --> 00:10:19.440 hear the conversations between our clients and 00:10:19.440 --> 00:10:22.000 their customers. And if you want to do good work 00:10:22.000 --> 00:10:25.759 in marketing in any field. Hearing your customers 00:10:25.759 --> 00:10:27.860 interact with the brand and the way you're marketing 00:10:27.860 --> 00:10:30.500 is one of the most powerful ways to understand 00:10:30.500 --> 00:10:32.500 what do they care about? What are they after? 00:10:32.799 --> 00:10:35.519 What's important to them? And this is why CallRail 00:10:35.519 --> 00:10:39.220 is really powerful for us, not only from a technology 00:10:39.220 --> 00:10:41.460 perspective to be able to optimize campaigns 00:10:41.460 --> 00:10:44.519 and conversions and all of those things. Those 00:10:44.519 --> 00:10:48.120 are important. But the consumer and market research. 00:10:48.940 --> 00:10:51.360 insights that it gives that you can't buy anywhere 00:10:51.360 --> 00:10:53.759 you know talking about people wanting to take 00:10:53.759 --> 00:10:57.000 the easy route the easiest thing is to do a search 00:10:57.000 --> 00:10:59.960 about the demographic makeup of a certain region 00:10:59.960 --> 00:11:03.179 and average household and all those things because 00:11:03.179 --> 00:11:06.100 you're trying to create your ideal patient profile 00:11:06.100 --> 00:11:08.100 or consumer profile you know if you're not in 00:11:08.100 --> 00:11:12.259 health care but hearing them talk and and how 00:11:12.259 --> 00:11:14.179 the brand is interacting with them the questions 00:11:14.179 --> 00:11:16.600 they're asking that's where the real magic lives 00:11:16.600 --> 00:11:20.360 in my opinion because If you can preemptively 00:11:20.360 --> 00:11:22.759 address the concerns that your consumer has, 00:11:22.940 --> 00:11:25.519 talk to them about their pain points and what's 00:11:25.519 --> 00:11:28.259 important to them, as opposed to how great you 00:11:28.259 --> 00:11:30.620 are all the time, it creates that connection 00:11:30.620 --> 00:11:33.000 because the consumers will feel seen and heard 00:11:33.000 --> 00:11:36.100 and get that feeling that this company gets it, 00:11:36.179 --> 00:11:39.139 which is why I think this is the best place to 00:11:39.139 --> 00:11:42.039 start any marketing strategy conversation. You 00:11:42.039 --> 00:11:45.350 mentioned talking about use. Do you think that's 00:11:45.350 --> 00:11:49.309 one of the problems we've gotten into in marketing 00:11:49.309 --> 00:11:51.769 is we're talking about ourselves and not solving 00:11:51.769 --> 00:11:54.629 our consumers' problems? I think it's half of 00:11:54.629 --> 00:11:57.649 the equation. I don't so much mind that people 00:11:57.649 --> 00:11:59.870 talk about themselves because I think you have 00:11:59.870 --> 00:12:02.230 to tell your story. You have to tell what's important 00:12:02.230 --> 00:12:04.350 to you and who you are and all those things. 00:12:04.809 --> 00:12:06.850 I think the problem becomes when you stop there. 00:12:07.320 --> 00:12:10.000 I think what consumers are wanting, and everyone 00:12:10.000 --> 00:12:12.740 is asking this question in their own minds, anytime 00:12:12.740 --> 00:12:15.240 you're having to make a decision, what's in it 00:12:15.240 --> 00:12:17.120 for me? So if you're going to talk about who 00:12:17.120 --> 00:12:19.039 you are and what's important to you, you have 00:12:19.039 --> 00:12:22.299 to go the next step and say, and this is why 00:12:22.299 --> 00:12:24.940 it matters to you, Mr. and Mrs. Consumer. I'm 00:12:24.940 --> 00:12:28.080 doing these things because X, Y, and Z. And I 00:12:28.080 --> 00:12:30.179 think this is what makes, what's built community 00:12:30.179 --> 00:12:32.840 around brands and what they stand for because 00:12:32.840 --> 00:12:36.139 people want to align themselves with. businesses 00:12:36.139 --> 00:12:39.879 and brands that represent, that they feel represented 00:12:39.879 --> 00:12:43.519 in and they feel heard and seen. And if you stop 00:12:43.519 --> 00:12:45.720 at just talking about you, I think you missed 00:12:45.720 --> 00:12:48.299 the connection option. We talked about AI. We 00:12:48.299 --> 00:12:51.320 talked about the need for connection. Are you 00:12:51.320 --> 00:12:55.019 getting into communication or storytelling as 00:12:55.019 --> 00:12:59.519 a means to make that connection? I know there's 00:12:59.519 --> 00:13:01.419 some books out there that we've read as well, 00:13:01.460 --> 00:13:05.360 but how are you using AI then? with that in mind 00:13:05.360 --> 00:13:07.879 to tell that story. It's easy to say, I graduated 00:13:07.879 --> 00:13:11.320 here and I've done this many surgeries or I've 00:13:11.320 --> 00:13:13.600 done this many procedures and I'm board certified 00:13:13.600 --> 00:13:16.120 for this. And that's great. That's about you. 00:13:16.240 --> 00:13:19.559 But how do you get to talking about it in a way 00:13:19.559 --> 00:13:21.899 that reflects the consumer? I'd say if we're 00:13:21.899 --> 00:13:24.179 looking for a practical way to put this into 00:13:24.179 --> 00:13:28.149 action, I think AI is a really good... ideation 00:13:28.149 --> 00:13:30.889 tool, research tool, because I think when we 00:13:30.889 --> 00:13:33.070 say you need to put yourself out there, you need 00:13:33.070 --> 00:13:35.169 to talk about what you care about and your brand, 00:13:35.389 --> 00:13:37.710 people get a little, unless you're a professional 00:13:37.710 --> 00:13:40.669 first, you get stuck. I don't know what I'm going 00:13:40.669 --> 00:13:43.789 to say. I think for that, all different AI platforms 00:13:43.789 --> 00:13:46.990 are great. It can give you a plethora of directions 00:13:46.990 --> 00:13:50.250 and examples to go. If you then take that along 00:13:50.250 --> 00:13:52.250 with that consumer research piece that we talked 00:13:52.250 --> 00:13:55.070 about. By listening to your customers and understanding 00:13:55.070 --> 00:13:57.149 the questions they have. I think if you're an 00:13:57.149 --> 00:13:58.830 e -com brand, listen to the customer support 00:13:58.830 --> 00:14:01.190 questions. What are their complaints? What are 00:14:01.190 --> 00:14:03.730 their pain points? That sort of thing. It gives 00:14:03.730 --> 00:14:06.710 you a really clear picture of what the consumer 00:14:06.710 --> 00:14:09.769 cares about. I think the next step to build that 00:14:09.769 --> 00:14:12.710 connection is to just speak from the heart. Try 00:14:12.710 --> 00:14:14.889 to be authentic as opposed to try to follow a 00:14:14.889 --> 00:14:17.669 script or try to manipulate the conversation 00:14:17.669 --> 00:14:20.769 in this direction or that direction. And because 00:14:20.769 --> 00:14:24.179 AI has gotten... so powerful with video creation 00:14:24.179 --> 00:14:27.059 specifically in the last few months one of the 00:14:27.059 --> 00:14:29.600 predictions that we are it's a prediction for 00:14:29.600 --> 00:14:30.779 the future but it's something that we've already 00:14:30.779 --> 00:14:36.799 seen signs of right now is that more raw unedited 00:14:36.799 --> 00:14:41.840 imperfect unfiltered content does better because 00:14:41.840 --> 00:14:44.559 it gives people the feeling that it may be real 00:14:44.559 --> 00:14:47.100 you know i think six months from now we're going 00:14:47.100 --> 00:14:48.720 to be questioning every single piece of content 00:14:48.720 --> 00:14:51.299 that comes across looking for that you know, 00:14:51.299 --> 00:14:53.960 the 11th finger, you know, AI hasn't gotten really 00:14:53.960 --> 00:14:56.139 good at drawing hands quite yet. So we still 00:14:56.139 --> 00:14:58.179 have the capability of being, wait a minute, 00:14:58.340 --> 00:15:01.299 that's not right. But I think as time goes on, 00:15:01.340 --> 00:15:02.639 that's going to become more and more difficult. 00:15:02.759 --> 00:15:06.700 So going the other direction and try to be more 00:15:06.700 --> 00:15:11.620 authentic by not over -editing. Sure, the content 00:15:11.620 --> 00:15:14.460 and the story part is important. I'm talking 00:15:14.460 --> 00:15:16.919 about the visual aspect specifically and just 00:15:16.919 --> 00:15:19.259 try to be who you are. And if you are vulnerable, 00:15:19.460 --> 00:15:22.419 if you show your imperfections, I think that's 00:15:22.419 --> 00:15:24.500 what draws people in because everyone is looking 00:15:24.500 --> 00:15:27.980 for that. So any final thoughts? Predictions, 00:15:28.120 --> 00:15:31.139 2025, marketing. I think the theme is if you 00:15:31.139 --> 00:15:33.419 leverage AI only, you're going to be just like 00:15:33.419 --> 00:15:36.940 everyone else. If you want to stand out, if you 00:15:36.940 --> 00:15:39.100 want to connect, you have to do the hard work 00:15:39.100 --> 00:15:41.840 of listening to your customers, connecting with 00:15:41.840 --> 00:15:44.580 them. This is where a tool like CallRail can 00:15:44.580 --> 00:15:46.240 be really powerful to give you that insight. 00:15:46.759 --> 00:15:50.779 into the into the customers and try to be as 00:15:50.779 --> 00:15:54.159 unfiltered and unedited as possible so people 00:15:54.159 --> 00:15:56.460 can feel like this is real and i'm talking to 00:15:56.460 --> 00:15:59.320 a real human being and actually one more thing 00:15:59.320 --> 00:16:01.779 that just came to mind we're also seeing that 00:16:01.779 --> 00:16:05.419 even with brands big brands too where you know 00:16:05.419 --> 00:16:08.539 years ago you only talked about the brands like 00:16:08.539 --> 00:16:11.080 coca -cola starbucks there was never any face 00:16:11.080 --> 00:16:13.480 to those brands as where over the last several 00:16:13.480 --> 00:16:15.720 years and i think that trend continues you're 00:16:15.720 --> 00:16:19.029 seeing People being associated with brands like 00:16:19.029 --> 00:16:22.309 Elon Musk, like Steve Jobs, obviously those have 00:16:22.309 --> 00:16:23.850 been there. But we're seeing that starting to 00:16:23.850 --> 00:16:26.970 happen now with smaller brands that have their 00:16:26.970 --> 00:16:29.629 little space and their micro -influencers, if 00:16:29.629 --> 00:16:31.690 you will, because we're seeing more and more 00:16:31.690 --> 00:16:33.870 of that. People want to buy from people that 00:16:33.870 --> 00:16:36.370 they trust. And if you can associate a person 00:16:36.370 --> 00:16:38.710 to a brand, you inherently transfer some of that 00:16:38.710 --> 00:16:42.049 trust from the person to the brand. That's so 00:16:42.049 --> 00:16:44.509 well said. I think that's a perfect place to 00:16:44.509 --> 00:16:47.950 wrap it up. And we'll go listen to some calls 00:16:47.950 --> 00:16:50.250 in Colorado and hear what consumers are saying. 00:16:50.509 --> 00:16:52.629 Yeah. And if you are in the dental space and 00:16:52.629 --> 00:16:54.370 you want to keep the conversation going, you 00:16:54.370 --> 00:16:56.409 can find us at painfreedentalmarketing .com. 00:16:56.669 --> 00:16:59.129 You can find us in all the usual suspects, Instagram, 00:16:59.429 --> 00:17:02.169 YouTube, Facebook, all of those things. And we 00:17:02.169 --> 00:17:04.509 love to talk shop. So if you have questions and 00:17:04.509 --> 00:17:06.170 you just want to keep the conversation going, 00:17:06.349 --> 00:17:08.309 don't hesitate. All right. Thanks, everybody.