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Today's NIL spotlight goes to

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Bronney James, son of LeBron James, starts in Sarah Cannon High School, born and raised Cleveland, Ohio.

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Bronney James signed his first NIL deal with Beats Bodgery. 14 years from the day his father

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LeBron James joined as a Brand ambassador. Beats By dre.  is a family business as we can see.

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Bronney James also got an NIL deal with Faze Clan, a gaming company, PSD, an underwear company,

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and you know it Nike. This guy is going to be a endorsement magnet. Can't wait to see how he

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translates to the NBA and Be a superstar.