Today's NIL spotlight goes to
Bronney James, son of LeBron James, starts in Sarah Cannon High School, born and raised Cleveland, Ohio.
Bronney James signed his first NIL deal with Beats Bodgery. 14 years from the day his father
LeBron James joined as a Brand ambassador. Beats By dre. is a family business as we can see.
Bronney James also got an NIL deal with Faze Clan, a gaming company, PSD, an underwear company,
and you know it Nike. This guy is going to be a endorsement magnet. Can't wait to see how he
translates to the NBA and Be a superstar.