WEBVTT 00:00:12.480 --> 00:00:15.300 Hello and welcome to the Smart Beauty Podcast. 00:00:15.859 --> 00:00:18.699 I'm your host, Viola Levy, beauty journalist 00:00:18.699 --> 00:00:21.640 and founder of copy led branding agency, Smart 00:00:21.640 --> 00:00:26.109 Beauty Creative. Welcome to today's episode where 00:00:26.109 --> 00:00:29.350 I'm chatting with Roxy Nafusi, celebrated author, 00:00:29.649 --> 00:00:32.770 fellow podcaster, and manifestation coach who 00:00:32.770 --> 00:00:35.429 has recently branched out into fragrance with 00:00:35.429 --> 00:00:38.649 her new brand Alia. She was very honest about 00:00:38.649 --> 00:00:41.090 how challenging it's been going from writing 00:00:41.090 --> 00:00:43.789 books to creating an actual physical product. 00:00:44.490 --> 00:00:47.390 We also touched on her love of fragrance and 00:00:47.390 --> 00:00:50.450 how it enables her to express different sides 00:00:50.450 --> 00:00:53.740 of herself. and we chatted a bit about manifestation 00:00:53.740 --> 00:00:57.000 and why it's so important to believe yourself 00:00:57.000 --> 00:00:59.299 worthy of what it is that you're actually trying 00:00:59.299 --> 00:01:02.560 to manifest. It's all about personal transformation 00:01:02.560 --> 00:01:06.219 which regular listeners will know that's a huge 00:01:06.219 --> 00:01:08.599 focus of mine. Chatting with Roxy it seemed to 00:01:08.599 --> 00:01:12.760 me that the perfume range is her way of coming 00:01:12.760 --> 00:01:16.379 home to herself. In particular, celebrating and 00:01:16.379 --> 00:01:19.620 reclaiming her Middle Eastern heritage, having 00:01:19.620 --> 00:01:22.079 endured a lot of racist bullying at school growing 00:01:22.079 --> 00:01:26.260 up in the UK. I really admire the fact that this 00:01:26.260 --> 00:01:30.599 perfume range is a way of celebrating the fact 00:01:30.599 --> 00:01:33.939 that she is a proud Arab woman. What I also admire 00:01:33.939 --> 00:01:37.299 is that I think anyone who builds a business 00:01:37.299 --> 00:01:41.260 as a single mum has my utmost respect. because 00:01:41.260 --> 00:01:43.379 as somebody who's also in that position, you 00:01:43.379 --> 00:01:45.599 are doing it with kind of half the resources 00:01:45.599 --> 00:01:48.200 and twice the stress and it's something that 00:01:48.200 --> 00:01:51.079 often gets overlooked. That's why I really love 00:01:51.079 --> 00:01:53.560 Roxy's Fragrance Powerhouse because it has this 00:01:53.560 --> 00:01:56.620 kind of A -Team of empowering scent notes of 00:01:56.620 --> 00:01:59.579 like tobacco and oud and cardamom and there are 00:01:59.579 --> 00:02:01.680 loads of us that just need that, you know, need 00:02:01.680 --> 00:02:04.200 that kind of fragrant pick -me -up. I think perfume 00:02:04.200 --> 00:02:07.180 gives us that. ability to just feel good about 00:02:07.180 --> 00:02:09.280 ourselves. And sometimes it can just give us 00:02:09.280 --> 00:02:11.259 that little boost when we don't have the time 00:02:11.259 --> 00:02:14.400 or resources to do like a full -on glam look 00:02:14.400 --> 00:02:17.620 every single day. Alia is a beautiful example 00:02:17.620 --> 00:02:20.659 of that. Anyway, really enjoyed this chat. Here's 00:02:20.659 --> 00:02:23.620 Roxy. Roxy, thank you so much for being on the 00:02:23.620 --> 00:02:25.960 podcast. Really looking forward to chatting with 00:02:25.960 --> 00:02:29.139 you today and congratulations on launching your 00:02:29.139 --> 00:02:32.000 first fragrance line. You've built your career 00:02:32.000 --> 00:02:35.300 around manifestation and self -development, but 00:02:35.300 --> 00:02:37.560 what was the moment that you realized fragrance 00:02:37.560 --> 00:02:40.379 could be a manifestation tool rather than just 00:02:40.379 --> 00:02:43.840 a beauty product? I think I've always... used 00:02:43.840 --> 00:02:47.960 fragrance myself as part of a ritual that helps 00:02:47.960 --> 00:02:50.319 me to step into the character of who I want to 00:02:50.319 --> 00:02:52.319 become which really is kind of at the heart of 00:02:52.319 --> 00:02:55.800 manifestation and So I don't remember if there 00:02:55.800 --> 00:02:58.180 was like one particular point where I kind of 00:02:58.180 --> 00:03:01.759 realized But it was more that it was something 00:03:01.759 --> 00:03:05.770 I had done in my own life organically and then 00:03:05.770 --> 00:03:07.750 thought hey how can I bring this to the world 00:03:07.750 --> 00:03:09.889 and I suppose that's exactly what happened with 00:03:09.889 --> 00:03:12.770 my books is that I kind of tried something on 00:03:12.770 --> 00:03:15.629 myself it worked and then I thought oh let me 00:03:15.629 --> 00:03:19.889 share this so yeah I suppose it really came from 00:03:19.889 --> 00:03:23.250 that. And I think fragrance, because it can sort 00:03:23.250 --> 00:03:25.810 of connect with us on such a primitive level, 00:03:26.229 --> 00:03:28.030 I think that's what, I don't know if you agree, 00:03:28.229 --> 00:03:30.289 makes it so significant when it comes to manifestation, 00:03:30.289 --> 00:03:33.990 because I personally find that I can think about 00:03:33.990 --> 00:03:36.189 things consciously, but I can't really get my 00:03:36.189 --> 00:03:39.229 subconscious to really catch up and really believe 00:03:39.229 --> 00:03:40.889 that those things are going to happen. So I feel 00:03:40.889 --> 00:03:44.229 like with fragrance, that can be a tool to help 00:03:44.229 --> 00:03:46.949 kind of bridge that gap. Would you say that resonates 00:03:46.949 --> 00:03:50.919 with you? Yeah, absolutely, I think. scent and 00:03:50.919 --> 00:03:55.520 smell in general sort of bypasses some of the 00:03:55.520 --> 00:03:58.939 neural pathways in a way. And there's a more 00:03:58.939 --> 00:04:02.060 kind of subconscious and automatic response or 00:04:02.060 --> 00:04:05.520 feeling that is evoked from it. And so it doesn't 00:04:05.520 --> 00:04:09.080 require that thought, it just can instantly create 00:04:09.080 --> 00:04:12.039 a feeling within you. And so I think that there 00:04:12.039 --> 00:04:14.879 are certain fragrances that I've used throughout 00:04:14.879 --> 00:04:18.819 my life where as soon as I spray it, I feel a 00:04:18.819 --> 00:04:21.120 certain way, whether that's I feel empowered, 00:04:21.399 --> 00:04:26.000 I feel sexy, I feel cool. And I think that's 00:04:26.000 --> 00:04:29.540 why when I launched Alia, I really wanted to 00:04:29.540 --> 00:04:32.959 create something that allowed people to step 00:04:32.959 --> 00:04:35.240 into different versions of themselves. But I'm 00:04:35.240 --> 00:04:37.459 sure we'll get into that later. No, for sure. 00:04:37.560 --> 00:04:39.879 I mean, it was a huge pivot moving from the books 00:04:39.879 --> 00:04:44.730 and the coaching into a physical product. How 00:04:44.730 --> 00:04:46.569 has that journey been for you and what made you 00:04:46.569 --> 00:04:49.170 feel like okay like it's a good time to sort 00:04:49.170 --> 00:04:51.610 of expand into the fragrance space in particular? 00:04:53.029 --> 00:04:56.750 I have found it so unbelievably challenging is 00:04:56.750 --> 00:05:01.069 the truth. I think that creating books is such 00:05:01.069 --> 00:05:03.730 a different experience and in a lot of the work 00:05:03.730 --> 00:05:07.689 I do it really just requires me to be there and 00:05:07.689 --> 00:05:10.209 whether I'm speaking on stage or I'm coaching 00:05:10.209 --> 00:05:14.819 or I'm hosting for a brand or writing books, 00:05:15.139 --> 00:05:18.139 I have quite a lot of control over that. And 00:05:18.139 --> 00:05:22.720 so I can determine the outcome and how it's going 00:05:22.720 --> 00:05:27.420 to go. And with books, you put in lots and lots 00:05:27.420 --> 00:05:31.160 of effort, you work really hard at creating something 00:05:31.160 --> 00:05:33.279 and then once it's created and you've launched 00:05:33.279 --> 00:05:35.339 it, you give it to the world and then the world 00:05:35.339 --> 00:05:37.740 takes it and it just does its thing and you always 00:05:37.740 --> 00:05:40.379 let it go and it's kind of this magical thing. 00:05:40.970 --> 00:05:47.629 This is so different because firstly, a lot of 00:05:47.629 --> 00:05:50.370 it hasn't been in my control. Production issues, 00:05:51.610 --> 00:05:55.810 operations have been so unbelievably stressful. 00:05:56.960 --> 00:05:59.980 And I really truly just wasn't prepared for that. 00:06:00.079 --> 00:06:03.040 I don't think I think that I almost got and I'm 00:06:03.040 --> 00:06:05.079 always really honest. I'm not even going to say 00:06:05.079 --> 00:06:07.779 like, oh, yeah, I've just I've nailed it. You 00:06:07.779 --> 00:06:11.000 know, I wasn't prepared. I think I was naively 00:06:11.000 --> 00:06:13.500 thought I was going it was going to be really 00:06:13.500 --> 00:06:15.680 simple because I've built another business and 00:06:15.680 --> 00:06:19.240 that's been successful. but it's not the same. 00:06:19.360 --> 00:06:22.240 And there's lots more moving parts and it's a 00:06:22.240 --> 00:06:24.300 lot more investment, I mean, a lot, a lot more 00:06:24.300 --> 00:06:29.639 investment financially, mentally. And I was doing 00:06:29.639 --> 00:06:33.519 it basically all on my own. So it was, I was 00:06:33.519 --> 00:06:38.079 learning all about operations and shipments and 00:06:38.079 --> 00:06:42.519 fulfillment and, you know, kind of like, yeah, 00:06:42.540 --> 00:06:49.089 very quickly. But that aside, the, the kind of 00:06:49.089 --> 00:06:51.170 side of operations and production, which is very 00:06:51.170 --> 00:06:54.769 different and more challenging. The creative 00:06:54.769 --> 00:06:57.850 side of it really is much the same. When I create 00:06:57.850 --> 00:07:01.089 a book, I really think first about the person 00:07:01.089 --> 00:07:03.769 reading it or the person experiencing the fragrance. 00:07:03.910 --> 00:07:05.689 And that's where I start from. How do I want 00:07:05.689 --> 00:07:08.829 this woman or... man, but usually women, how 00:07:08.829 --> 00:07:12.189 do I want these women to feel? How do they want 00:07:12.189 --> 00:07:13.990 to feel them in themselves? How do I want them 00:07:13.990 --> 00:07:16.769 to then walk into a room? How do I want it to 00:07:16.769 --> 00:07:19.509 impact their lives? And I start with that. And 00:07:19.509 --> 00:07:21.750 then I create a world around it that they can 00:07:21.750 --> 00:07:25.750 enter. So whether it's my manifestation as a 00:07:25.750 --> 00:07:30.300 brand, or it's Alia. it's really important to 00:07:30.300 --> 00:07:33.160 me that there is a really distinctive brand voice, 00:07:33.579 --> 00:07:37.240 world, a feeling of community, something that 00:07:37.240 --> 00:07:39.959 feels aspirational and attainable at the same 00:07:39.959 --> 00:07:43.560 time. And so in that sense of it, actually it 00:07:43.560 --> 00:07:46.300 was so that was the bit I have enjoyed the most, 00:07:46.420 --> 00:07:50.199 which is creating the Alia identity. And I love 00:07:50.199 --> 00:07:52.420 how intertwined it is with your culture because 00:07:52.420 --> 00:07:55.100 obviously it means rise higher in Arabic for 00:07:55.100 --> 00:07:57.519 those who don't know. Can you talk us through 00:07:57.519 --> 00:08:01.899 how you landed upon the name and how your Iraqi 00:08:01.899 --> 00:08:05.180 heritage was woven into sort of the blueprint 00:08:05.180 --> 00:08:09.199 of the brand? Yeah, so it was two things. I mean, 00:08:09.319 --> 00:08:12.240 one was I really wanted a four -letter word because 00:08:12.240 --> 00:08:15.360 from a brand perspective, it's a... apparently 00:08:15.360 --> 00:08:29.600 a really great thing to do. I wanted a short 00:08:29.600 --> 00:08:34.580 single word. So in terms of like, you know, manifest 00:08:34.580 --> 00:08:37.419 confidence, I wanted to be one word so I knew 00:08:37.419 --> 00:08:39.720 that. And then I wanted it to be a word that 00:08:39.720 --> 00:08:43.799 was meaningful to me. And I, you know, a big 00:08:43.799 --> 00:08:48.100 part of my whole journey is that when I was younger, 00:08:48.700 --> 00:08:51.600 I really, my real name is Rowan. And I had changed 00:08:51.600 --> 00:08:54.139 my name from Rowan to Roxy because I was kind 00:08:54.139 --> 00:08:56.740 of rejecting my own culture, my own heritage, 00:08:56.820 --> 00:08:59.340 because I was so badly bullied for being Iraqi 00:08:59.340 --> 00:09:03.340 in a time where Islamophobia was really kind 00:09:03.340 --> 00:09:07.539 of prevalent. And A lot of my own journey has 00:09:07.539 --> 00:09:10.240 been about this return to who I was and really 00:09:10.240 --> 00:09:14.840 being proud of who I am and being proud now I 00:09:14.840 --> 00:09:18.580 mean I couldn't be prouder of my culture and 00:09:18.580 --> 00:09:22.419 where I'm from and being Iraqi and being a strong 00:09:22.419 --> 00:09:26.639 Arab woman and I think that for me it was really 00:09:26.639 --> 00:09:31.009 important that as I am embracing my own, all 00:09:31.009 --> 00:09:34.470 that I am, where I'm from, being more authentic. 00:09:35.070 --> 00:09:38.450 I wanted to choose a name that was rooted in 00:09:38.450 --> 00:09:41.210 my culture to really like mirror that feeling 00:09:41.210 --> 00:09:44.970 and represent that. And when I came across the 00:09:44.970 --> 00:09:47.529 name Ali, I was like, oh my gosh, like it's beautiful. 00:09:47.950 --> 00:09:51.990 And the meaning to rise higher is just so... 00:09:52.000 --> 00:09:54.600 it just kind of encapsulates what this brand 00:09:54.600 --> 00:09:57.980 is really about. And then after I picked the 00:09:57.980 --> 00:10:00.580 name, I told my mom, she said, oh my God, my 00:10:00.580 --> 00:10:03.759 mom, it was my mom's favorite name because one 00:10:03.759 --> 00:10:06.740 of the kings of Iraq, his wife was Alia. Oh, 00:10:06.740 --> 00:10:09.789 wow. Yeah. Is it a common name in that region, 00:10:09.950 --> 00:10:13.169 do you know? Yeah, yeah. That's beautiful. And 00:10:13.169 --> 00:10:15.690 obviously your heritage is part of your identity, 00:10:15.970 --> 00:10:19.509 but it's not your full identity. And I think 00:10:19.509 --> 00:10:22.289 that sort of weaves into the collection on the 00:10:22.289 --> 00:10:24.470 idea that we're multifaceted. I mean, how did 00:10:24.470 --> 00:10:26.389 that philosophy sort of connect to what you wrote 00:10:26.389 --> 00:10:30.279 about in your books? So I have actually in confidence, 00:10:30.419 --> 00:10:32.500 eight steps knowing your worth. I have a chapter 00:10:32.500 --> 00:10:35.139 all about celebrating yourself. And within that, 00:10:35.159 --> 00:10:38.679 I talk about owning your slash, which is like 00:10:38.679 --> 00:10:40.620 we're in the era of the slash. I actually just 00:10:40.620 --> 00:10:42.259 wrote an article that's coming out today for 00:10:42.259 --> 00:10:45.679 you 72 about the same thing, which is like. we 00:10:45.679 --> 00:10:48.960 are all multifaceted humans. And I think that 00:10:48.960 --> 00:10:51.740 we're in this modern day age where we're owning 00:10:51.740 --> 00:10:54.139 the ability to be more than one thing. You can 00:10:54.139 --> 00:10:57.659 be like an actor slash DJ or a writer slash artist 00:10:57.659 --> 00:11:00.440 or, you know, and I think that before there was 00:11:00.440 --> 00:11:02.500 a lot of fear and trepidation that came with 00:11:02.500 --> 00:11:06.000 that because as you kind of it's quite easy to 00:11:06.000 --> 00:11:10.980 be labeled. with one with by one thing, firstly, 00:11:11.039 --> 00:11:13.440 but then as you get older, there's this fear 00:11:13.440 --> 00:11:16.039 of like, Oh, God, if I change careers, you know, 00:11:16.059 --> 00:11:18.539 people take think I'm a failure, I'm flaky, or 00:11:18.539 --> 00:11:20.840 if I start a podcast, have I had a midlife crisis, 00:11:20.840 --> 00:11:22.919 or, you know, there's all this fear of like, 00:11:22.960 --> 00:11:25.000 how can I express all these different sides of 00:11:25.000 --> 00:11:27.620 myself that want to express, and if I do, will 00:11:27.620 --> 00:11:29.980 I be judged? And what I'm really trying to encourage 00:11:29.980 --> 00:11:33.399 people to do is to recognize that actually, true 00:11:33.399 --> 00:11:36.460 confidence is really recognizing that we are 00:11:36.460 --> 00:11:38.970 all many things. and they all deserve to be seen 00:11:38.970 --> 00:11:43.610 and celebrated and loved. And, you know, as a 00:11:43.610 --> 00:11:47.529 woman, I find that there are sort of, there are 00:11:47.529 --> 00:11:49.850 many sides of me, but there were three in particular 00:11:49.850 --> 00:11:52.690 that I felt were really kind of distinct that 00:11:52.690 --> 00:11:54.809 I thought that many women could relate to. So 00:11:54.809 --> 00:11:58.049 one is the kind of everyday you, the you that's... 00:11:57.820 --> 00:12:01.139 you know, not trying to impress anyone, just 00:12:01.139 --> 00:12:03.799 so comfortable in your own skin. Perhaps it's 00:12:03.799 --> 00:12:05.980 you going to get your coffee in the morning and 00:12:05.980 --> 00:12:09.019 romanticizing your life or taking your kids to 00:12:09.019 --> 00:12:12.279 school, but feeling just so confident and present 00:12:12.279 --> 00:12:14.879 and grounded in who you are. And that for me 00:12:14.879 --> 00:12:17.179 was the basis of the first fragrance, which is 00:12:17.179 --> 00:12:21.179 main character. The second character is Powerhouse. 00:12:21.700 --> 00:12:25.440 That for me is the me that's going into meetings, 00:12:26.039 --> 00:12:31.799 that's being my own agent, that's hoping to inspire 00:12:31.799 --> 00:12:35.460 and lead in a positive way. And it's really for 00:12:35.460 --> 00:12:38.440 any woman that wants to feel like they can take 00:12:38.440 --> 00:12:40.320 ownership of their life, that they can step in 00:12:40.320 --> 00:12:45.700 their power, call the shots. And that sense is 00:12:45.700 --> 00:12:50.299 the more masculine of the three cents, it's tobacco, 00:12:50.299 --> 00:12:53.600 oud, and not that it's masculine, but masculine 00:12:53.600 --> 00:12:57.719 in its energy, you know, it's more of that. And 00:12:57.719 --> 00:13:01.860 then scene stealer is for when we want to be 00:13:01.860 --> 00:13:05.159 sensual, feminine, sexy. You know, I struggled 00:13:05.159 --> 00:13:07.480 a lot with this kind of battle of, well, I'm 00:13:07.480 --> 00:13:10.200 in self -development, so are people gonna judge 00:13:10.200 --> 00:13:13.259 me if I dress sexy? And then I was like, what? 00:13:13.539 --> 00:13:16.120 Like, no, I need to be able to express that side 00:13:16.120 --> 00:13:20.179 of me. I'm a young woman and I want to enjoy 00:13:20.179 --> 00:13:26.009 my sensuality. So scene stealer is more feminine 00:13:26.009 --> 00:13:28.309 and scent. It's a little bit sweeter, but it's 00:13:28.309 --> 00:13:31.789 definitely not sweet, sweet. It's not like overpowering. 00:13:32.830 --> 00:13:39.759 And yeah, so that's them. you talk about how 00:13:39.759 --> 00:13:41.419 fragrance can boost your mood and what I love 00:13:41.419 --> 00:13:43.960 about it is that it doesn't really matter it's 00:13:43.960 --> 00:13:45.620 not about what you look like with fragrance it 00:13:45.620 --> 00:13:49.240 is all about how how you feel. How do you use 00:13:49.240 --> 00:13:51.759 scent if you do like intentionally in your own 00:13:51.759 --> 00:13:57.350 kind of manifestation routines? So I have provided 00:13:57.350 --> 00:14:00.049 like affirmations with each scent actually so 00:14:00.049 --> 00:14:01.929 you say it as you spray it because it's what 00:14:01.929 --> 00:14:05.950 I do so as I say an affirmation I spray my scent 00:14:05.950 --> 00:14:07.549 and then what you're doing is you're creating 00:14:07.549 --> 00:14:11.070 like a neural pathway like a connection so as 00:14:11.070 --> 00:14:14.169 soon as you spray it you can embody that affirmation 00:14:14.169 --> 00:14:18.269 and so that's how I do it so I really uh I either 00:14:18.269 --> 00:14:20.450 say an affirmation or I just really visualize 00:14:20.450 --> 00:14:23.549 like as I spray and then I take in the scent 00:14:23.549 --> 00:14:25.970 like who am I going to be today like who what 00:14:25.970 --> 00:14:28.490 character I want to step into, what side of myself 00:14:28.490 --> 00:14:32.470 do I want to express? No, that's beautiful. And 00:14:32.470 --> 00:14:34.269 sort of going back to the whole kind of creation 00:14:34.269 --> 00:14:36.330 process, because you had the sort of three, the 00:14:36.330 --> 00:14:38.169 three characters in mind. Were they sort of at 00:14:38.169 --> 00:14:40.009 the beginning or was it as you were kind of developing 00:14:40.009 --> 00:14:42.309 the fragrances, they presented themselves or 00:14:42.309 --> 00:14:46.470 you always wanted the three, the three archetypes 00:14:46.470 --> 00:14:49.990 that I want to express? Yeah, I don't know. I 00:14:49.990 --> 00:14:52.269 feel like it was definitely all at the same time. 00:14:52.289 --> 00:14:55.990 Like I knew I wanted to have different characters. 00:14:56.429 --> 00:14:58.950 And I knew I wanted a really distinct sense. 00:14:59.370 --> 00:15:01.049 Like the three scents are very different from 00:15:01.049 --> 00:15:03.429 each other. They're also all like eau de parfum 00:15:03.429 --> 00:15:06.809 22%. They're incredibly high quality, long lasting, 00:15:07.169 --> 00:15:10.470 rich. They're beautiful scents. The main character 00:15:10.470 --> 00:15:12.570 is definitely like I would say the hero scent. 00:15:12.750 --> 00:15:15.049 It's a scent that I've never smelled before. 00:15:15.149 --> 00:15:17.490 Like the minute I went into the sampling house, 00:15:17.509 --> 00:15:20.049 the perfume house and sampled this scent, I was 00:15:20.049 --> 00:15:22.669 like. Oh my God, what is it? I couldn't stop 00:15:22.669 --> 00:15:25.549 wearing it. Like I was so obsessed with it. And 00:15:25.549 --> 00:15:27.629 actually everyone that smells it is like, oh 00:15:27.629 --> 00:15:30.409 my God, like I can't describe how good it smells. 00:15:31.730 --> 00:15:34.649 But I mean, they're all amazing and unique. But 00:15:34.649 --> 00:15:38.279 yeah, I think once... I smelt them. I knew I 00:15:38.279 --> 00:15:40.539 wanted one that was more tobacco -y and oody, 00:15:40.620 --> 00:15:42.779 and I knew I wanted one that was slightly sweeter 00:15:42.779 --> 00:15:45.220 and more sensual, and I knew I wanted one that 00:15:45.220 --> 00:15:47.679 was slightly, had that more fresh and touch of 00:15:47.679 --> 00:15:50.080 floral, but I'm not really a floral fragrance 00:15:50.080 --> 00:15:53.539 gal, so it was only a hint of it. So I knew that, 00:15:53.659 --> 00:15:57.100 and then honestly, the characters just fit so 00:15:57.100 --> 00:15:59.379 perfectly with each. It was like it was just 00:15:59.379 --> 00:16:01.750 so aligned. It just happened. because the language 00:16:01.750 --> 00:16:04.490 of perfume it's obviously um you know its own 00:16:04.490 --> 00:16:07.610 its own kind of uh world in itself um how did 00:16:07.610 --> 00:16:09.850 you find that creation process and did you go 00:16:09.850 --> 00:16:11.730 through a lot of um different iterations when 00:16:11.730 --> 00:16:14.289 you were working um on the fragrance oh my gosh 00:16:14.289 --> 00:16:16.149 yeah i think i must have trialed like a hundred 00:16:16.149 --> 00:16:19.909 different scents yeah because we'd find something 00:16:19.909 --> 00:16:22.570 i'd nearly like the only one i never resampled 00:16:22.570 --> 00:16:25.029 was main character like the minute that was in 00:16:25.029 --> 00:16:27.909 my first sampling round and the first it was 00:16:27.909 --> 00:16:32.080 just an instant yes the others it would be like, 00:16:32.240 --> 00:16:35.100 we'd try, you know, so many, and then we'd choose, 00:16:35.620 --> 00:16:38.179 I'd choose my favorites, and then I'd get as 00:16:38.179 --> 00:16:41.159 many, you know, five to 10 iterations of that, 00:16:41.279 --> 00:16:44.059 and then tweak what I think it would need more 00:16:44.059 --> 00:16:47.340 or less of. So it was honestly so fun. Picking 00:16:47.340 --> 00:16:50.919 and designing the fragrance was incredible experience. 00:16:51.080 --> 00:16:55.779 I loved it. My team there, and, you know, we 00:16:55.779 --> 00:16:58.559 had like, I would keep getting my friends and 00:16:58.559 --> 00:17:00.899 family to smell it, to test it, to tell me what 00:17:00.899 --> 00:17:02.940 they thought as well. So that was really fun. 00:17:03.460 --> 00:17:05.859 And did you have any ingredients in mind from 00:17:05.859 --> 00:17:07.180 the get -go? Because I know the main character 00:17:07.180 --> 00:17:09.440 that has turmeric leaf and angelica root, so 00:17:09.440 --> 00:17:13.460 they're not very common. No, they're not at all. 00:17:13.880 --> 00:17:16.640 No, they're not. Honestly, as I said, as soon 00:17:16.640 --> 00:17:20.599 as I was presented that fragrance as, look, here's 00:17:20.599 --> 00:17:23.700 one that we've been trying out. And I was like, 00:17:23.720 --> 00:17:26.000 Oh my god, I need it. It's just incredible. So 00:17:26.000 --> 00:17:28.500 that was really like, and it is like, it's very 00:17:28.500 --> 00:17:31.059 unusual in terms of its, its notes, you know, 00:17:31.700 --> 00:17:34.559 the, and broxan, like I've never kind of come 00:17:34.559 --> 00:17:37.319 across or, but then there's the mimosa, which 00:17:37.319 --> 00:17:41.019 I do like, orange blossom, the tonka. I mean, 00:17:41.140 --> 00:17:45.589 it's just such a great combination of of notes. 00:17:46.150 --> 00:17:48.450 Powerhouse, I was really clear. I knew I wanted 00:17:48.450 --> 00:17:52.250 one that had tobacco in it, oud, musk, amber, 00:17:52.569 --> 00:17:56.730 cedarwood, cardamom. It's like a beautiful mix 00:17:56.730 --> 00:18:01.069 of all the scent notes that I already loved in 00:18:01.069 --> 00:18:03.730 other fragrances that wanted to be brought together. 00:18:04.200 --> 00:18:07.859 And then similarly with Scene Stealer, you know, 00:18:07.900 --> 00:18:11.279 I really, I wanted something that had, you know, 00:18:11.480 --> 00:18:15.140 bergamot is a note that I just absolutely love, 00:18:15.319 --> 00:18:18.680 patchouli, musk, jasmine. I just, I wanted those 00:18:18.680 --> 00:18:23.880 kind of rich, sensual smells, but it was really 00:18:23.880 --> 00:18:26.019 important to me that it wasn't overpowering. 00:18:26.079 --> 00:18:30.000 I really don't like like super sweet perfumes. 00:18:30.160 --> 00:18:34.359 I think it... No, me neither. If I could say. 00:18:35.359 --> 00:18:38.200 No, for sure. And I think that sort of the way 00:18:38.200 --> 00:18:40.000 sort of, you know, going back to Sincere and 00:18:40.000 --> 00:18:42.039 what you were saying about taking ownership of 00:18:42.039 --> 00:18:44.039 your like sensuality and expressing that side 00:18:44.039 --> 00:18:47.079 of yourself. Do you think that the perfumes we 00:18:47.079 --> 00:18:49.240 wear are kind of changing in that respect? Because 00:18:49.240 --> 00:18:51.420 as you know, like around like 10 or so years 00:18:51.420 --> 00:18:54.000 ago, there's sort of quote unquote sexy perfumes, 00:18:54.079 --> 00:18:57.599 quite sugary and floral and sickly. Because I 00:18:57.599 --> 00:18:59.740 think it was, you know, very much kind of seen 00:18:59.740 --> 00:19:01.359 through the male gaze because there was a lot 00:19:01.359 --> 00:19:04.690 of them were developed. you know, for women to 00:19:04.690 --> 00:19:06.829 attract, you know, heterosexual women to attract 00:19:06.829 --> 00:19:09.569 men. And now it's more about ownership, isn't 00:19:09.569 --> 00:19:11.309 it? And just expressing that side of ourselves 00:19:11.309 --> 00:19:14.109 without necessarily, you know, luring someone 00:19:14.109 --> 00:19:18.640 in. Yes, that's so true. Yeah, that's so true. 00:19:18.839 --> 00:19:21.059 I hadn't even thought about that. But that's 00:19:21.059 --> 00:19:23.539 absolutely it. And I think that, in general, 00:19:23.640 --> 00:19:25.940 I think we've seen a shift like that in all areas, 00:19:26.140 --> 00:19:28.779 whether it's like fashion, I think I loved I 00:19:28.779 --> 00:19:31.720 actually saw Olivia Outwood do this interview 00:19:31.720 --> 00:19:34.019 recently on in New York, where she was there, 00:19:34.059 --> 00:19:36.099 like, what's your dressing tip or something? 00:19:36.180 --> 00:19:39.119 And she said, dress for the girls and the gays. 00:19:39.519 --> 00:19:42.380 Don't dress for the guys. And then I was like, 00:19:42.460 --> 00:19:45.240 Oh, my God, it's so true. It's so true. I went 00:19:45.240 --> 00:19:46.799 to a girls' school and I still wore like got 00:19:46.799 --> 00:19:49.240 well as much as we were allowed to but wore makeup 00:19:49.240 --> 00:19:51.180 and got dressed up because it was just just made 00:19:51.180 --> 00:19:54.180 me feel good. Yeah absolutely. Have you ever 00:19:54.180 --> 00:19:57.180 worn like a signature perfume or have you always 00:19:57.180 --> 00:19:59.259 sort of believed in this idea of the scent wardrobe 00:19:59.259 --> 00:20:01.759 and because I'm very much a fan of the latter 00:20:01.759 --> 00:20:03.279 I think that you wouldn't wear the same clothes 00:20:03.279 --> 00:20:05.539 every day so why would you wear the same fragrance? 00:20:06.400 --> 00:20:08.819 I have always changed fragrances. I have like 00:20:09.200 --> 00:20:13.799 15 fragrances probably and have always changed 00:20:13.799 --> 00:20:15.859 them throughout my life. I've never had sort 00:20:15.859 --> 00:20:20.589 of one that I've stuck to. So yeah, I think it, 00:20:20.589 --> 00:20:23.269 it wasn't even a question for me to bring out 00:20:23.269 --> 00:20:25.789 just one fragrance because I don't want to wear 00:20:25.789 --> 00:20:29.549 just one also because you get nose blind. So 00:20:29.549 --> 00:20:31.609 like, if you wear just one, you can't smell it 00:20:31.609 --> 00:20:34.450 on yourself anymore, which I hate. I want to 00:20:34.450 --> 00:20:38.289 smell myself as well. And then the more you apply 00:20:38.289 --> 00:20:39.789 it, the more your brain's like, it's okay, we 00:20:39.789 --> 00:20:41.170 know what that is. We're just going to shut down 00:20:41.170 --> 00:20:44.349 and not smell it anymore. It's really frustrating. 00:20:44.970 --> 00:20:47.410 What was the thing about um this whole journey 00:20:47.410 --> 00:20:49.809 that surprised you the most or challenged you 00:20:49.809 --> 00:20:51.230 the most would you say because you're mentioning 00:20:51.230 --> 00:20:53.609 how kind of it got it was you know at times i 00:20:53.609 --> 00:20:56.390 imagine very chaotic um what really stood out 00:20:56.390 --> 00:20:58.430 to you and what would you maybe do differently 00:20:58.430 --> 00:21:02.589 i think just really understanding the like production 00:21:02.589 --> 00:21:09.250 timeline shipping all of that it's like is a 00:21:09.250 --> 00:21:11.470 challenge. That was the most challenging thing. 00:21:12.390 --> 00:21:14.950 And it's just been, I mean, there were things 00:21:14.950 --> 00:21:18.130 like, for example, I was desperate to actually 00:21:18.130 --> 00:21:22.750 make all the bottles dark brown. So we tried 00:21:22.750 --> 00:21:26.430 loads of different dark brown bottles and the 00:21:26.430 --> 00:21:28.230 gradient wasn't right, the color wasn't right. 00:21:28.269 --> 00:21:31.190 So I said, okay, can we just make the oil itself 00:21:31.190 --> 00:21:33.289 brown? And they're like, yeah, yeah, no problem. 00:21:33.349 --> 00:21:36.390 So I had this sesame oil from Sainsbury's in 00:21:36.390 --> 00:21:39.190 my cupboard. And I put it in one of the bottles 00:21:39.190 --> 00:21:41.009 and I was like, oh my God, it's the perfect color. 00:21:41.410 --> 00:21:44.289 So we used sesame oil as the basis for the color 00:21:44.289 --> 00:21:47.190 of the fragrance. We tried a few different ones 00:21:47.190 --> 00:21:49.269 and eventually we got the perfect color. And 00:21:49.269 --> 00:21:51.289 I was like, oh my God, I'm thrilled. This has 00:21:51.289 --> 00:21:54.950 been taking weeks. Got it. They were like, great, 00:21:55.029 --> 00:21:56.869 we're going to start filling it. Then they send 00:21:56.869 --> 00:21:59.029 it to me and then the smell was off. And I was 00:21:59.029 --> 00:22:01.509 like, well, what's happened in the dyeing process? 00:22:01.650 --> 00:22:04.130 Somehow the smell has changed. Anyway, they fixed 00:22:04.130 --> 00:22:07.759 it, corrected it. The day before the campaign 00:22:07.759 --> 00:22:11.579 shoot, they were like, just so you know, just 00:22:11.579 --> 00:22:13.420 make sure you put a warning on the website that 00:22:13.420 --> 00:22:16.400 the brown will stain clothes. And I was like, 00:22:16.539 --> 00:22:18.140 what? And I was like, I can't sell a product 00:22:18.140 --> 00:22:21.240 that's gonna stain people's clothes. Brown stains 00:22:21.240 --> 00:22:23.460 on their clothes. So I was like, fuck. So we 00:22:23.460 --> 00:22:26.920 had to like completely pivot. get rid of this 00:22:26.920 --> 00:22:28.900 but I had the campaign shoot the next day and 00:22:28.900 --> 00:22:31.660 I only had one sample of each bottle because 00:22:31.660 --> 00:22:33.519 there were so many delays. I had only one lid 00:22:33.519 --> 00:22:37.779 one bottle one sample and they had to break they 00:22:37.779 --> 00:22:40.579 had like open without breaking the glass to get 00:22:40.579 --> 00:22:43.059 rid of the sesame oil so I could shoot with clear 00:22:43.059 --> 00:22:46.079 water instead. I mean it was just all these little 00:22:46.079 --> 00:22:50.299 things that were just stress that I wasn't prepared 00:22:50.299 --> 00:22:56.279 for. And like me, you know, you're a working 00:22:56.279 --> 00:22:58.339 single mom, and I feel like being a single mom 00:22:58.339 --> 00:23:00.099 and an entrepreneur, it should be an extreme 00:23:00.099 --> 00:23:04.059 sport to be honest. And I imagine as I do, you 00:23:04.059 --> 00:23:06.960 get very overwhelmed. And I imagine that, you 00:23:06.960 --> 00:23:09.339 know, your manifestation background is, you know, 00:23:09.559 --> 00:23:11.559 a huge benefit where that's concerned. I mean, 00:23:11.559 --> 00:23:14.039 I feel like I'm in a bit of a rut with my manifestation 00:23:14.039 --> 00:23:16.779 practice at the moment, just because it's just 00:23:16.779 --> 00:23:19.359 really hard to get your, you know, just to get 00:23:19.359 --> 00:23:21.480 your subconscious to catch up with what you're, 00:23:21.480 --> 00:23:22.880 you know, what you're telling yourself. I mean, 00:23:22.900 --> 00:23:26.200 what do you do in those kind of moments where 00:23:26.200 --> 00:23:28.660 some mornings you might think, oh what am I doing 00:23:28.660 --> 00:23:32.099 this for or this is all too much? How do you 00:23:32.099 --> 00:23:36.480 get your groove back so to speak? I definitely 00:23:36.480 --> 00:23:38.960 have had those mornings and I can definitely 00:23:38.960 --> 00:23:42.400 relate and I think most people can. I think that 00:23:42.400 --> 00:23:46.200 first for me it's like being really compassionate 00:23:46.200 --> 00:23:50.519 to myself about it and I just find that sometimes 00:23:50.519 --> 00:23:53.990 if I'm in that kind of rock, I can start spiraling 00:23:53.990 --> 00:23:57.049 with like self judgment and actually just being 00:23:57.049 --> 00:24:00.089 like, of course you feel like this, you're exhausted, 00:24:00.450 --> 00:24:03.369 you're overworked, you're stressed, you've invested 00:24:03.369 --> 00:24:06.859 a lot, whatever it is. it's okay that you feel 00:24:06.859 --> 00:24:09.119 like this and then you don't attach so much meaning 00:24:09.119 --> 00:24:12.400 to it and then it's just like yeah it's inevitable 00:24:12.400 --> 00:24:13.539 that you're going to feel like this sometimes 00:24:13.539 --> 00:24:15.839 and then just let's just wait for that feeling 00:24:15.839 --> 00:24:19.559 to pass because all feelings pass and what are 00:24:19.559 --> 00:24:22.099 the things that you can ground yourself in today 00:24:22.099 --> 00:24:24.220 that might make you feel better whether it's 00:24:24.220 --> 00:24:26.500 a walk being completely present with my son and 00:24:26.500 --> 00:24:32.700 turning my phone off you know exercise good food. 00:24:33.279 --> 00:24:35.920 I can get really caught up in like work and wolf 00:24:35.920 --> 00:24:38.759 and I never see my friends. And like, the other 00:24:38.759 --> 00:24:40.680 night, I had three of my friends over for dinner. 00:24:40.960 --> 00:24:43.720 And you're forced to just chat shit, not think 00:24:43.720 --> 00:24:46.119 about work, not think about responsibility. I 00:24:46.119 --> 00:24:48.259 got them over here. So wolf was in bed, I didn't 00:24:48.259 --> 00:24:52.119 need a babysitter. And it was heaven. And I was 00:24:52.119 --> 00:24:53.680 like, Oh, God, I actually, sometimes we need 00:24:53.680 --> 00:24:56.019 to remind ourselves we need to do more of that. 00:24:56.240 --> 00:25:00.309 And it's so easy to forget. For sure. And I really 00:25:00.309 --> 00:25:03.609 love your emphasis on gratitude in your book. 00:25:03.710 --> 00:25:05.349 I listened to the audio book because I have a 00:25:05.349 --> 00:25:08.029 toddler, so that's the only way I can get my 00:25:08.029 --> 00:25:10.670 reading in. Because I think gratitude, it's like 00:25:10.670 --> 00:25:13.670 evidence gathering, really. Yes. Oh my God, absolutely. 00:25:13.930 --> 00:25:17.509 Honestly, it's like, I always think gratitude 00:25:17.509 --> 00:25:21.190 is like the quickest, safest, easiest way to 00:25:21.190 --> 00:25:24.279 change your life. Like it really is. I think 00:25:24.279 --> 00:25:28.400 there's not much that can't be made better when 00:25:28.400 --> 00:25:32.119 you start developing an attitude of gratitude. 00:25:32.900 --> 00:25:35.400 Because it shifts your perspective on everything. 00:25:36.519 --> 00:25:39.220 Yeah, I think it can be just so hard to get your 00:25:39.220 --> 00:25:42.640 brain to tap into that frequency sometimes when 00:25:42.640 --> 00:25:44.420 you have those negative voices, isn't it? It 00:25:44.420 --> 00:25:47.799 can be an uphill struggle at times. That's why 00:25:47.799 --> 00:25:50.880 it's really good to do it written. So like force 00:25:50.880 --> 00:25:53.200 yourself because to just stop and think about 00:25:53.200 --> 00:25:55.700 it sometimes is hard because our subconscious 00:25:55.700 --> 00:25:58.559 is actually so comfortable with the inner critic. 00:25:59.140 --> 00:26:01.420 And so actually just sitting yourself down. I 00:26:01.420 --> 00:26:03.839 mean, like, right, I'm going to write 10 things. 00:26:04.420 --> 00:26:07.960 small good things that happened today, like my 00:26:07.960 --> 00:26:11.559 morning coffee or, you know, waking up to my 00:26:11.559 --> 00:26:15.000 son or whatever it is. And then it can be, you 00:26:15.000 --> 00:26:17.759 know, bigger things as well, of course, but just 00:26:17.759 --> 00:26:20.339 find 10 small things and just allow it to just 00:26:20.339 --> 00:26:24.480 like reset you and really be present while you're 00:26:24.480 --> 00:26:26.660 doing that exercise, really pay attention to 00:26:26.660 --> 00:26:29.059 the feeling of gratitude. and I think having 00:26:29.059 --> 00:26:30.940 kids or being around kids if you don't have them 00:26:30.940 --> 00:26:33.599 yourself, I think that's, you know, it's a lovely 00:26:33.599 --> 00:26:36.460 way of kind of seeing the world from their perspective 00:26:36.460 --> 00:26:38.599 because they just find everything so awesome. 00:26:39.339 --> 00:26:43.200 You get to really appreciate those little moments 00:26:43.200 --> 00:26:44.740 where they're just having, you know, the time 00:26:44.740 --> 00:26:46.839 of their life watching Mary Poppins or something 00:26:46.839 --> 00:26:50.690 like that. Absolutely, absolutely. Do you feel 00:26:50.690 --> 00:26:53.829 that as somebody who's built a personal brand 00:26:53.829 --> 00:26:56.910 around manifesting, there's this pressure to 00:26:56.910 --> 00:26:58.869 have it have your life, like, you know, have 00:26:58.869 --> 00:27:02.670 your shit together, basically. And yeah, especially 00:27:02.670 --> 00:27:04.710 about imagine when building the brand is concerned. 00:27:04.730 --> 00:27:08.630 I mean, how do you deal with that? No, I don't 00:27:08.630 --> 00:27:12.670 because I've never I think part of why I've connected 00:27:12.670 --> 00:27:15.509 with my audience is because I'm so honest. I'm 00:27:15.509 --> 00:27:19.420 not trying to pretend that I'm perfect or that 00:27:19.420 --> 00:27:24.380 my life is perfect. I mean, my life is, I love 00:27:24.380 --> 00:27:27.779 my life, and it's immeasurably better than it 00:27:27.779 --> 00:27:30.740 ever was. And I'm so proud of the person I am 00:27:30.740 --> 00:27:32.819 and the life I've created. But that doesn't mean 00:27:32.819 --> 00:27:36.019 I don't have challenges or struggles or, you 00:27:36.019 --> 00:27:39.500 know, things that might not be going right at 00:27:39.500 --> 00:27:43.819 the time. But I never, I'm never defeated, because 00:27:43.819 --> 00:27:46.960 I have manifestation behind me. And I know that 00:27:46.990 --> 00:27:49.210 things are happening the way they're supposed 00:27:49.210 --> 00:27:54.009 to. And I think that I always try to be very 00:27:54.009 --> 00:27:57.170 honest and open because I think that people will 00:27:57.170 --> 00:28:00.589 be more helped in my vulnerability than in me 00:28:00.589 --> 00:28:04.470 portraying a perfect life. Because I think people 00:28:04.470 --> 00:28:06.470 have a lot of misconceptions around manifestation. 00:28:06.609 --> 00:28:08.589 They think it's just writing a shopping list 00:28:08.589 --> 00:28:11.450 and expecting it all to be delivered. But I think 00:28:11.450 --> 00:28:14.220 it's a lot to be said for like, actually understanding 00:28:14.220 --> 00:28:16.240 who you are as a person, first and foremost, 00:28:16.519 --> 00:28:19.380 and what you actually need rather than, yeah, 00:28:19.380 --> 00:28:21.519 I need X, Y, and Z and all these kind of material 00:28:21.519 --> 00:28:24.660 things, or like, you know, yeah, this sort of 00:28:24.660 --> 00:28:26.619 picture perfect life that might not actually 00:28:26.619 --> 00:28:33.140 be that fulfilling. Yeah, absolutely. And, you 00:28:33.140 --> 00:28:34.819 know, your books have obviously helped thousands 00:28:34.819 --> 00:28:37.539 of people with transforming their mindset. How 00:28:37.539 --> 00:28:41.660 do you sort of see Aliyah as complimenting that? 00:28:41.690 --> 00:28:44.309 or reaching people that might not have discovered 00:28:44.309 --> 00:28:47.789 your books yet? Yeah I think it really is sort 00:28:47.789 --> 00:28:52.329 of an expansion of the work I already do in terms 00:28:52.329 --> 00:28:56.809 of helping people to feel empowered, to step 00:28:56.809 --> 00:29:00.630 into their future self. It's just in a ritual 00:29:00.630 --> 00:29:04.410 form rather than reading. And so it's sort of 00:29:04.410 --> 00:29:06.690 just like I use affirmations in the morning to 00:29:06.690 --> 00:29:10.170 help me. You can also use fragrance. So I feel 00:29:10.170 --> 00:29:13.230 like it's a really, yeah, a really natural extension. 00:29:14.130 --> 00:29:16.809 And are there any more fragrances on the horizon 00:29:16.809 --> 00:29:19.170 or are you just going to focus on the three of 00:29:19.170 --> 00:29:20.769 these for now and what other projects that you've 00:29:20.769 --> 00:29:23.589 got going on? We'll definitely want to expand 00:29:23.589 --> 00:29:25.910 into other products. But for now, we're going 00:29:25.910 --> 00:29:28.569 to really focus on these three scents. And you 00:29:28.569 --> 00:29:30.970 know, we definitely noticed that with fragrance, 00:29:32.230 --> 00:29:34.710 people really want to smell it before they purchase. 00:29:34.789 --> 00:29:37.950 So we're trying to figure out ways we can really 00:29:37.950 --> 00:29:42.809 get people trying it community events. And yeah, 00:29:42.829 --> 00:29:45.789 I actually just can't wait for people to get 00:29:45.789 --> 00:29:48.470 it in their hands, which is hopefully this week, 00:29:48.529 --> 00:29:51.230 end of this week. And obviously, it's a very 00:29:51.230 --> 00:29:54.529 sort of saturated base. I mean, what made you 00:29:54.529 --> 00:29:56.990 think, okay, this is this is our point of difference. 00:29:56.990 --> 00:29:59.950 And this is what makes it unique. I think one 00:29:59.950 --> 00:30:02.650 of the points of difference is probably the price 00:30:02.650 --> 00:30:06.890 point. You know, it's 60 pounds for 30 ml, which 00:30:06.890 --> 00:30:10.950 is far under most luxury. Yes, given the concentration 00:30:10.950 --> 00:30:14.289 that's given the concentration. Yeah, the quality, 00:30:14.450 --> 00:30:17.069 the quality of the bottles. I mean, they're beautiful, 00:30:17.190 --> 00:30:21.380 like the wooden lids, the resin. So the packaging 00:30:21.380 --> 00:30:25.140 is gorgeous. So the price point is really big 00:30:25.140 --> 00:30:28.220 from, I think, in terms of a USP. And the reason 00:30:28.220 --> 00:30:32.099 I went with that is because I think all my work 00:30:32.099 --> 00:30:36.839 is around being aspirational, but also relatable. 00:30:37.420 --> 00:30:40.539 And I think accessible and just in the same way. 00:30:41.400 --> 00:30:44.279 or that's my messaging, I suppose, around manifestation 00:30:44.279 --> 00:30:46.880 and self -development and everything. And so 00:30:46.880 --> 00:30:49.400 I really wanted that to be mirrored in this. 00:30:49.740 --> 00:30:52.500 And I don't not, you know, it's not about huge 00:30:52.500 --> 00:30:56.759 profit margins. I do want to give people a product 00:30:56.759 --> 00:31:00.000 that they can have and have as many people as 00:31:00.000 --> 00:31:03.339 possible be able to have it. And I think the 00:31:03.339 --> 00:31:06.019 character and storytelling is really distinct. 00:31:07.279 --> 00:31:09.539 And the ritual around it with affirmations is 00:31:09.539 --> 00:31:12.500 something really unique. So yeah, I'm really 00:31:12.500 --> 00:31:15.500 excited to see where it goes. Did you feel any 00:31:15.500 --> 00:31:17.200 pressure? Because I imagine with a lot of founders, 00:31:17.799 --> 00:31:19.460 there's people talk about, you know, factoring 00:31:19.460 --> 00:31:21.900 in like margins and things like that, or were 00:31:21.900 --> 00:31:24.660 you just very sort of set on no, it has to be 00:31:24.660 --> 00:31:29.220 accessible? Yeah, I think I wanted it to be. 00:31:29.339 --> 00:31:33.000 accessible 100%. I think that's the beauty of 00:31:33.000 --> 00:31:34.859 having your own brand is you can make your own 00:31:34.859 --> 00:31:39.460 decisions. That was nice. The buck stops with 00:31:39.460 --> 00:31:41.240 you, which is very stressful, but it has its 00:31:41.240 --> 00:31:44.920 benefits. Like, yeah, it does. Exactly. Exactly. 00:31:45.299 --> 00:31:47.200 When you look back on your whole journey from 00:31:47.200 --> 00:31:49.619 when you started to become a bestselling author 00:31:49.619 --> 00:31:52.559 and now a fragrance founder, what do you think's 00:31:52.559 --> 00:31:55.480 been like the biggest lesson about manifestation 00:31:55.480 --> 00:31:59.259 that you've actually lived yourself? Oh, I think 00:31:59.259 --> 00:32:02.180 the biggest lesson of manifesting is always that 00:32:02.180 --> 00:32:04.339 we can only manifest what we believe we're worthy 00:32:04.339 --> 00:32:08.799 of receiving. And so even, and that's ongoing, 00:32:09.380 --> 00:32:11.660 you know, I think even now there are things that 00:32:11.660 --> 00:32:14.259 I might want to manifest, but I know that I still 00:32:14.259 --> 00:32:16.460 have so much doubt surrounding it that I need 00:32:16.460 --> 00:32:20.119 to heal. And so I can really recognise that there 00:32:20.119 --> 00:32:23.339 is always things to work on within yourself so 00:32:23.339 --> 00:32:28.039 that you really can flourish and unlock your 00:32:28.039 --> 00:32:31.359 fullest potential. Definitely. And what's next 00:32:31.359 --> 00:32:33.579 for you? Are you are there any sort of as you 00:32:33.579 --> 00:32:35.640 say, you're going to focus on these three cents 00:32:35.640 --> 00:32:39.440 for now. And then hopefully kind of expand into 00:32:39.440 --> 00:32:42.059 other categories. So can you see yourself being 00:32:42.059 --> 00:32:47.299 sort of a beauty mogul? Who knows? I hope so. 00:32:47.500 --> 00:32:49.359 I mean, I'm really excited to see what comes 00:32:49.359 --> 00:32:51.720 with that. I'm also writing a new book, which 00:32:51.720 --> 00:32:55.480 will be out next year. which I don't think I've 00:32:55.480 --> 00:32:59.240 shared yet, but I'm excited about that. I love, 00:32:59.339 --> 00:33:02.420 I still love writing and talking and it's just 00:33:02.420 --> 00:33:07.000 nice to have, to have a new creative outlet there 00:33:07.000 --> 00:33:11.299 as well. So keep, keep, keep moving forward and 00:33:11.299 --> 00:33:13.859 see what happens. For sure. Well, Roxy, it's 00:33:13.859 --> 00:33:15.599 been so lovely chatting with you. Thank you so 00:33:15.599 --> 00:33:18.380 much for taking the time to be with us. Thank 00:33:18.380 --> 00:33:34.480 you so much. No, I'm so, so grateful. I hope 00:33:34.480 --> 00:33:36.619 you enjoyed that episode. All links will be in 00:33:36.619 --> 00:33:39.839 the show notes and feel free to visit smartbeautycreative 00:33:39.839 --> 00:33:42.859 .com or visit us over on Instagram to find out 00:33:42.859 --> 00:33:45.259 more about what we do. And if you enjoyed listening, 00:33:45.660 --> 00:33:47.480 please don't forget to rate and review Smart 00:33:47.480 --> 00:33:50.000 Beauty on iTunes as it helps people find us. 00:33:50.319 --> 00:33:51.079 See you next time.