WEBVTT 00:00:12.559 --> 00:00:15.300 Hello and welcome to the Smart Beauty Podcast. 00:00:15.859 --> 00:00:18.699 I'm your host, Viola Levy, beauty journalist 00:00:18.699 --> 00:00:21.640 and founder of copy led branding agency, Smart 00:00:21.640 --> 00:00:24.379 Beauty Creative. We're here to create your brand 00:00:24.379 --> 00:00:31.629 voice and craft the story behind it. Hello and 00:00:31.629 --> 00:00:34.649 welcome to today's episode. Now today was a really 00:00:34.649 --> 00:00:36.990 interesting chat with a mother -daughter team, 00:00:37.329 --> 00:00:41.109 Roxy and Margot Maroney, founders behind the 00:00:41.109 --> 00:00:44.590 new skincare brand I Am. So Margot originally 00:00:44.590 --> 00:00:48.070 founded the Organic Pharmacy over 20 years ago, 00:00:48.070 --> 00:00:51.950 I believe, and since then she's decided to combine 00:00:51.950 --> 00:00:56.009 her love of skincare with her real focus on spiritual 00:00:56.009 --> 00:00:59.770 wellness, which her daughter Roxy is also. extremely 00:00:59.770 --> 00:01:03.189 passionate about as a certified mindset coach 00:01:03.189 --> 00:01:05.670 and it's just lovely seeing that mother -daughter 00:01:05.670 --> 00:01:08.170 dynamic I think it makes for such a great brand 00:01:08.170 --> 00:01:11.370 story. You can tell they both really live and 00:01:11.370 --> 00:01:13.730 breathe the ethos behind their brand and they 00:01:13.730 --> 00:01:16.920 genuinely care. now with spiritual wellness some 00:01:16.920 --> 00:01:18.959 people are really into it i personally am and 00:01:18.959 --> 00:01:20.739 others aren't but i think that there is a lot 00:01:20.739 --> 00:01:23.439 to be said for taking a more holistic approach 00:01:23.439 --> 00:01:25.359 and i really love that they have these little 00:01:25.359 --> 00:01:27.620 affirmation cards that just give you a bit of 00:01:27.620 --> 00:01:29.920 like a mini pep talk each morning so as well 00:01:29.920 --> 00:01:33.120 as like a day cream and an eye serum um you know 00:01:33.120 --> 00:01:35.480 you take out one of these cards and it just gives 00:01:35.480 --> 00:01:38.540 you this little affirmation this cute little 00:01:38.540 --> 00:01:41.459 uh sign to you know you're doing great just keep 00:01:41.459 --> 00:01:44.019 going life's not as terrible as you think it 00:01:44.019 --> 00:01:46.879 is and no matter what your outlook is on life 00:01:46.879 --> 00:01:50.879 or your level of spirituality, I think that it 00:01:50.879 --> 00:01:52.959 can only be a good thing to feed all of these 00:01:52.959 --> 00:01:55.680 sort of positive information into your brain. 00:01:55.980 --> 00:02:00.260 I'm a huge believer in affirmations. My optimism 00:02:00.260 --> 00:02:02.859 has been a bit rocky lately. for various reasons 00:02:02.859 --> 00:02:07.000 but chatting to Roxy and Margo it was like everything 00:02:07.000 --> 00:02:09.400 was reaffirmed it was like they sort of popped 00:02:09.400 --> 00:02:12.319 up like the good fairies at exactly the right 00:02:12.319 --> 00:02:15.280 time when I needed them so I really enjoyed this 00:02:15.280 --> 00:02:17.159 chat it's a really interesting range as well 00:02:17.159 --> 00:02:20.780 it's not certified organic as the organic pharmacy 00:02:20.780 --> 00:02:24.740 was but obviously everything is formulated by 00:02:24.740 --> 00:02:28.360 Margo herself and just all of the the different 00:02:28.539 --> 00:02:31.620 products and like I say the passion that the 00:02:31.620 --> 00:02:35.680 two of them have put into this range. It's definitely 00:02:35.680 --> 00:02:39.340 worth exploring and I really loved sort of delving 00:02:39.340 --> 00:02:42.580 into it with them and also what it means to launch 00:02:42.580 --> 00:02:44.819 a brand in this day and age. I also chatted to 00:02:44.819 --> 00:02:48.099 Margot about whether it's easier to launch something 00:02:48.099 --> 00:02:50.659 now than it was when she when she first started 00:02:50.659 --> 00:02:52.860 it and what possessed her to do it all over again. 00:02:52.900 --> 00:02:55.280 Some really interesting insights so I hope you 00:02:55.280 --> 00:02:58.310 enjoy this chat as much as I did. So Roxy and 00:02:58.310 --> 00:03:00.610 Margo, thank you both so much for being on the 00:03:00.610 --> 00:03:02.569 podcast. It's a real pleasure to have you on 00:03:02.569 --> 00:03:05.610 as our first mother daughter duo. So really excited 00:03:05.610 --> 00:03:08.569 to be to be chatting with you. Now, the range 00:03:08.569 --> 00:03:10.449 is influenced by spiritual wellness. I really 00:03:10.449 --> 00:03:13.389 love the the affirmation cards and I've been 00:03:13.389 --> 00:03:15.449 like picking one out every morning and doing 00:03:15.449 --> 00:03:19.509 really up my street. I mean, how do you why do 00:03:19.509 --> 00:03:22.430 you think that spiritual wellness has crossed 00:03:22.430 --> 00:03:26.300 over into skincare in such a big way? Yeah, so 00:03:26.300 --> 00:03:28.460 it's a really, firstly, Viola, thank you so much 00:03:28.460 --> 00:03:30.580 for having us. Thank you. It was a pleasure to 00:03:30.580 --> 00:03:34.919 be on with you. And if it's okay, Roxy, I'll 00:03:34.919 --> 00:03:38.539 jump in and jump in whenever. I think spirituality 00:03:38.539 --> 00:03:41.259 has always played an important role in beauty. 00:03:41.819 --> 00:03:44.520 It's just that we really didn't make the connections. 00:03:45.659 --> 00:03:49.300 And I think for us, it's part of our own personal 00:03:49.300 --> 00:03:53.419 journey. As we grew spiritually, so did the connection 00:03:53.419 --> 00:03:55.800 with beauty. And it came to a point where we 00:03:55.800 --> 00:04:00.719 realized actually as human beings, we are spirit 00:04:00.719 --> 00:04:04.509 and physical. around us there is an whole unseen 00:04:04.509 --> 00:04:07.990 world which is this energy frequency and vibration 00:04:07.990 --> 00:04:10.150 and you know lots of people have different terms 00:04:10.150 --> 00:04:13.009 for it yeah yeah and science calls it quantum 00:04:13.009 --> 00:04:15.370 physics yeah so we all have the same language 00:04:15.370 --> 00:04:19.589 but sorry we all have the same process different 00:04:19.589 --> 00:04:22.629 languages yeah i think there's so much that science 00:04:22.629 --> 00:04:24.649 hasn't explained yet as well isn't there so i'll 00:04:24.649 --> 00:04:27.240 just find that that yes, spiritual wellness is 00:04:27.240 --> 00:04:28.899 just so important, because I think so many people 00:04:28.899 --> 00:04:31.600 are kind of spiritually starved in a way. They've 00:04:31.600 --> 00:04:34.040 not turned away from traditional religion and 00:04:34.040 --> 00:04:36.459 it's like, well, I need something, it can't just 00:04:36.459 --> 00:04:40.660 be, you know, what's in front of me. Yeah, totally. 00:04:41.399 --> 00:04:44.660 Adding that dimension in, I think is, yeah, it's 00:04:44.660 --> 00:04:47.819 super important. Margo, just to sort of go back 00:04:47.819 --> 00:04:51.540 to, you know, you founded the organic pharmacy. 00:04:52.430 --> 00:04:54.430 How have things changed since then? I'm really 00:04:54.430 --> 00:04:57.009 interested to know what are the major shifts 00:04:57.009 --> 00:04:59.990 you've seen? Because obviously organic skincare 00:04:59.990 --> 00:05:03.709 wasn't really being talked about. You were one 00:05:03.709 --> 00:05:06.930 of the pioneers of it. It's actually bizarre 00:05:06.930 --> 00:05:11.750 to think that when I first started, it was such 00:05:11.750 --> 00:05:16.170 a struggle. There was no organic skincare, nobody 00:05:16.170 --> 00:05:19.050 talked about it, nobody knew what it was and 00:05:19.050 --> 00:05:22.060 everyone thought I was crazy. literally crazy. 00:05:23.319 --> 00:05:27.579 And it was it was a whole process. And now that's 00:05:27.579 --> 00:05:31.439 that was like 25 years ago. Now, fast forward 00:05:31.439 --> 00:05:35.720 all the things that, you know, I was lucky because 00:05:35.720 --> 00:05:39.560 I found that out back then. But now everyone 00:05:39.560 --> 00:05:42.360 is talking about it. Like I said, all the biohackers 00:05:42.360 --> 00:05:45.139 are talking about the chemicals in our environment 00:05:45.139 --> 00:05:48.040 and how they affect our health. They're talking 00:05:48.040 --> 00:05:52.240 about supplementation and herbs and how to heal 00:05:52.240 --> 00:05:54.220 ourselves and be better they're talking about 00:05:54.220 --> 00:05:58.079 the toxins in beauty products and household products 00:05:58.079 --> 00:06:02.560 in water all of these things and it's just wonderful 00:06:02.560 --> 00:06:05.339 to see this in mainstream it's wonderful to see 00:06:05.339 --> 00:06:08.540 everyone talking about it um and it's it just 00:06:08.540 --> 00:06:11.759 that was the goal back then you know i felt like 00:06:11.759 --> 00:06:16.189 i was a tiny little voice in an ocean and there 00:06:16.189 --> 00:06:17.889 were times when I thought, well, what difference 00:06:17.889 --> 00:06:21.149 can I possibly make? But it just goes to show 00:06:21.149 --> 00:06:26.009 that, you know, one little drop will create lots 00:06:26.009 --> 00:06:29.589 of ripples and then those will ripple and it 00:06:29.589 --> 00:06:31.850 goes on and on and on. It's the beauty of it. 00:06:32.089 --> 00:06:34.029 And then do you think you're doing a similar 00:06:34.029 --> 00:06:37.110 thing, the pair of you with I am that it's, it's 00:06:37.110 --> 00:06:39.509 about, you know, the spiritual wellness in skincare. 00:06:40.110 --> 00:06:42.290 And I think people, they do, there are some, 00:06:42.290 --> 00:06:44.269 you know, some people have reservations about 00:06:44.269 --> 00:06:46.290 it when they hear the word spiritual wellness, 00:06:46.509 --> 00:06:48.449 they think automatically switch off and think, 00:06:48.449 --> 00:06:53.069 Oh, that's just like woo, woo. Yeah. Would you 00:06:53.069 --> 00:06:56.529 say that's the case? I think spiritual wellness 00:06:56.529 --> 00:07:00.149 is an essential part of our wellbeing. If we 00:07:00.149 --> 00:07:02.410 are not wealth spiritually, we are not wealth 00:07:02.410 --> 00:07:05.389 physically. There's no separation between the 00:07:05.389 --> 00:07:10.529 two. And so when we think of our health, there's 00:07:10.529 --> 00:07:14.170 our physical body, there's our mind, and there's 00:07:14.170 --> 00:07:16.930 our spirit. And all three have to be aligned. 00:07:17.370 --> 00:07:20.490 in order for us to be in good health. Yeah and 00:07:20.490 --> 00:07:22.790 actually we would say that there are not many 00:07:22.790 --> 00:07:25.149 brands on the market doing what we're doing and 00:07:25.149 --> 00:07:27.550 we really feel like we're one of the first in 00:07:27.550 --> 00:07:30.670 the neurocosmetic space and I'm sure that more 00:07:30.670 --> 00:07:34.430 will come now. I'm glad that you know it's it's 00:07:34.430 --> 00:07:38.480 good to inspire people because it really It's 00:07:38.480 --> 00:07:40.860 not just about how you look, but how you feel 00:07:40.860 --> 00:07:43.839 will dictate how you look. And so that's really 00:07:43.839 --> 00:07:47.100 what we're kind of pushing forward because it's 00:07:47.100 --> 00:07:50.279 not just about the topical treatments, but really 00:07:50.279 --> 00:07:52.360 how can your mind affect your skin? And that 00:07:52.360 --> 00:07:54.480 goes back to what mum was talking about. Your 00:07:54.480 --> 00:07:57.300 gut, brain, skin axis is all connected. Your 00:07:57.300 --> 00:07:59.639 mind and your thoughts and your words affects 00:07:59.639 --> 00:08:03.139 your health and dictate your health so much. 00:08:03.379 --> 00:08:06.600 And that's also proven by science. So really 00:08:06.600 --> 00:08:08.920 we're just kind of putting it together, making 00:08:08.920 --> 00:08:12.480 it look cute and also very effective. No, definitely, 00:08:12.660 --> 00:08:14.480 because you can't treat skin in a vacuum. I think 00:08:14.480 --> 00:08:16.860 for so long people have just been focused on, 00:08:17.019 --> 00:08:18.740 okay, you've got acne. These are the topical 00:08:18.740 --> 00:08:20.959 treatments. Yeah. And I had acne for years and 00:08:20.959 --> 00:08:22.699 it was only when I started taking supplements 00:08:22.699 --> 00:08:24.839 that it got rid of it. Yeah, exactly. I'm very 00:08:24.839 --> 00:08:26.379 lucky. But, you know, there are other factors, 00:08:26.480 --> 00:08:28.980 like you said, like stress and hormonal changes 00:08:28.980 --> 00:08:32.279 and, you know, life in general that I think people 00:08:32.279 --> 00:08:32.279 are finally starting to take into account. Yeah, 00:08:32.279 --> 00:08:34.879 no, I know it better than anyone. Yeah, because 00:08:34.879 --> 00:08:37.000 that was my that was my healing journey is that 00:08:37.000 --> 00:08:39.779 when I had acne the treatment the topical treatment 00:08:39.779 --> 00:08:43.360 wasn't working like it wasn't the topical that 00:08:43.360 --> 00:08:47.480 I needed. It was actually the internal then made 00:08:47.480 --> 00:08:51.000 with an internal supplement and also a topical 00:08:51.000 --> 00:08:53.620 treatment that mum made me and the two together 00:08:53.620 --> 00:08:56.539 were the best that I could find on the market. 00:08:56.539 --> 00:08:58.559 That's actually how we started is that I had 00:08:58.559 --> 00:09:00.879 very bad acne and hormonal imbalance and mum 00:09:00.879 --> 00:09:04.529 made me a the prescribed sort of treatment, which 00:09:04.529 --> 00:09:06.350 is now our hormone check drops and our crystal 00:09:06.350 --> 00:09:08.769 clear spot treatment. And it worked so quickly 00:09:08.769 --> 00:09:11.789 on me because everything else on the market just 00:09:11.789 --> 00:09:15.309 didn't work. But it was not only that, it was 00:09:15.309 --> 00:09:18.529 the, I was saying affirmations at the same time 00:09:18.529 --> 00:09:21.809 as applying the products. And then that created 00:09:21.809 --> 00:09:26.470 a habit and actually took away the mental stress 00:09:26.470 --> 00:09:29.029 that came with all the symptoms that I was having. 00:09:29.149 --> 00:09:30.750 It really does affect your mental health acne, 00:09:30.850 --> 00:09:34.980 doesn't it? I know. So much. I always say that 00:09:34.980 --> 00:09:37.820 acne girlies are like really hardcore because 00:09:37.820 --> 00:09:40.360 you really have to have such thick skin when 00:09:40.360 --> 00:09:43.440 you have acne because you know of the mental 00:09:43.440 --> 00:09:47.500 fatigue and torment and torture battle that you're 00:09:47.500 --> 00:09:49.899 facing every single day you're just like oh like 00:09:49.899 --> 00:09:52.200 when is this gonna you really end up having a 00:09:52.200 --> 00:09:53.860 good thick skin because you're like if I can 00:09:53.860 --> 00:09:58.639 handle this I can handle anything. And how did 00:09:58.639 --> 00:09:59.720 you get into like, because you said you were 00:09:59.720 --> 00:10:01.600 sort of saying affirmations while you were replying 00:10:01.600 --> 00:10:03.559 the product. So how did you get into that initially? 00:10:04.279 --> 00:10:06.600 Yeah, so I actually learned about, so I obviously 00:10:06.600 --> 00:10:08.320 knew about affirmations that I was practicing 00:10:08.320 --> 00:10:10.960 before, but not like consistently and not every 00:10:10.960 --> 00:10:15.919 day. And I was doing my health coaching training 00:10:15.919 --> 00:10:19.460 course at the time. I am a certified nutrition 00:10:19.460 --> 00:10:23.919 coach and a mindset coach. And so I really learned 00:10:23.919 --> 00:10:26.879 about habit stacking, which is pairing two good 00:10:26.879 --> 00:10:29.460 habits together. to make an automatic response 00:10:29.460 --> 00:10:32.639 in your brain. Because sometimes people want 00:10:32.639 --> 00:10:35.440 to create healthy habits, but it doesn't really 00:10:35.440 --> 00:10:39.080 work and you don't do it. So by pairing two habits 00:10:39.080 --> 00:10:42.009 together. it makes it stick. And I just kind 00:10:42.009 --> 00:10:45.289 of intuitively did it while saying my affirmations, 00:10:45.350 --> 00:10:48.610 doing my skincare. And I thought, wow, like that's, 00:10:48.610 --> 00:10:50.230 I was like, that's, I can actually remember to 00:10:50.230 --> 00:10:52.309 do them. And I thought, this is quite something. 00:10:52.309 --> 00:10:54.509 And it was such a nice ritual and it really helped 00:10:54.509 --> 00:10:57.230 calm me and regulate my nervous system and make 00:10:57.230 --> 00:11:00.230 me feel better. And then, you know, the treatments 00:11:00.230 --> 00:11:04.230 were working coincide that synergistically. And 00:11:04.230 --> 00:11:06.370 I thought, okay, maybe there is something here. 00:11:06.750 --> 00:11:09.370 When I had acne all over my face, I was literally 00:11:09.320 --> 00:11:12.139 saying affirmations like my skin is clear I have 00:11:12.139 --> 00:11:15.600 no spots even when there was no physical truth 00:11:15.600 --> 00:11:19.080 to that I was still declaring my truth you were 00:11:19.080 --> 00:11:21.360 training your subconscious to kind of feel that 00:11:21.360 --> 00:11:25.179 safety in that literally it's it's all there 00:11:25.179 --> 00:11:28.200 in the Bible yeah and all the foods that are 00:11:28.200 --> 00:11:31.240 written in the Bible mm -hmm so healthy if we 00:11:31.240 --> 00:11:34.399 followed a biblical diet Yeah, we'd all be so 00:11:34.399 --> 00:11:36.899 healthy. We'd be so healthy. No processed stuff, 00:11:37.179 --> 00:11:40.940 no refined stuff. It's simplicity in itself. 00:11:41.019 --> 00:11:43.120 Yeah. And you can still have wine, which is great. 00:11:43.679 --> 00:11:47.779 Exactly. Very anti -aging. Yeah. So listen, if 00:11:47.779 --> 00:11:50.960 people don't resonate with that and that's not 00:11:50.960 --> 00:11:54.139 their kind of route, having a form of spiritual 00:11:54.139 --> 00:11:56.480 practice is super important. We just believe 00:11:56.480 --> 00:11:58.960 that that is the best one because we've tried 00:11:58.960 --> 00:12:01.139 it all. personally. We've actually done every 00:12:01.139 --> 00:12:05.440 spiritual practice and we can say for fact, for 00:12:05.440 --> 00:12:09.200 us, that it is by far the most peaceful and the 00:12:09.200 --> 00:12:12.710 most effective. And it takes guts to launch something. 00:12:12.929 --> 00:12:16.129 Margo, you've done it once already, and you know 00:12:16.129 --> 00:12:19.330 how chaotic it is from your previous experience. 00:12:19.629 --> 00:12:22.710 Why would you want to do it again? Honestly, 00:12:23.090 --> 00:12:26.929 Fiona, I said that to Roxy. I said I never wanted 00:12:26.929 --> 00:12:29.070 to launch another brand. It wasn't what I wanted 00:12:29.070 --> 00:12:32.769 to do. But when Roxy was going through her journey 00:12:32.769 --> 00:12:39.830 of acne, it was just seeing her go through that. 00:12:40.159 --> 00:12:43.519 was so awful, no mother would ever want to see 00:12:43.519 --> 00:12:47.500 their child suffer like that. And so when when 00:12:47.500 --> 00:12:50.179 we did create a system that actually worked, 00:12:50.620 --> 00:12:53.500 I said to Roxy, look, the last thing we want 00:12:53.500 --> 00:12:57.350 to do. is to launch a brand. Why? There are so 00:12:57.350 --> 00:13:00.009 many brands on the market. There are so many 00:13:00.009 --> 00:13:02.149 people treating acne. There are so many people 00:13:02.149 --> 00:13:05.830 doing. So why should we launch a brand and what 00:13:05.830 --> 00:13:09.309 benefit will that give others? Because ultimately 00:13:09.309 --> 00:13:12.809 it's not about launching a brand at all. It's 00:13:12.809 --> 00:13:16.279 what am I doing for someone else? That's the 00:13:16.279 --> 00:13:18.200 key question. And that often gets lost when people 00:13:18.200 --> 00:13:20.139 sort of think about the idea of launching a brand. 00:13:20.279 --> 00:13:22.200 It's like, well, I might get out of it, but actually. 00:13:22.519 --> 00:13:24.559 The worst thing, the worst thing you can say 00:13:24.559 --> 00:13:27.360 is, oh, I saw a gap in the market. Oh, don't 00:13:27.360 --> 00:13:30.200 even get me. That's a whole other problem. Do 00:13:30.200 --> 00:13:33.110 not get me started on that. There are no gaps 00:13:33.110 --> 00:13:38.409 in the market. Nobody needs another brand. Exactly. 00:13:39.549 --> 00:13:42.889 So going back to your question, it literally 00:13:42.889 --> 00:13:47.440 was, okay, I'll do it if... A, we can actually 00:13:47.440 --> 00:13:50.379 make a difference to people's lives. B, if what 00:13:50.379 --> 00:13:53.240 we're doing is more than a product, it's actually 00:13:53.240 --> 00:13:56.320 a service. And a community. And a community. 00:13:56.700 --> 00:14:00.960 C, we can actually make a difference in people 00:14:00.960 --> 00:14:03.399 through education and through their mind, body 00:14:03.399 --> 00:14:07.659 and spirit because otherwise we're just... We're 00:14:07.659 --> 00:14:09.179 just wasting time. Yeah, we're just like any 00:14:09.179 --> 00:14:13.200 other brand on the market. So in short, she wasn't 00:14:13.200 --> 00:14:15.519 expecting to, but we're very grateful that we 00:14:15.519 --> 00:14:19.759 did. Well, it's amazing. You've created something 00:14:19.759 --> 00:14:23.279 incredible. Thank you. Obviously, this time around, 00:14:23.399 --> 00:14:25.759 it's different because you're a mother and daughter 00:14:25.759 --> 00:14:29.700 duo. How does that work? How do you find being 00:14:29.700 --> 00:14:33.750 mother, daughter and co -founders? Yeah, honestly, 00:14:33.750 --> 00:14:38.429 I love it. Roxy is just such a wonderful energy 00:14:38.429 --> 00:14:42.909 to work with. And she's full of creative ideas 00:14:42.909 --> 00:14:46.629 and so hard working and I love working with her. 00:14:47.769 --> 00:14:50.889 We, you know, we did have our little issues along 00:14:50.889 --> 00:14:55.210 the way. Yeah, but I think for me, it was okay. 00:14:56.110 --> 00:14:58.470 We need to find a way to work with each other, 00:14:58.509 --> 00:15:03.580 which is good. respectful and has boundaries 00:15:03.580 --> 00:15:07.200 yeah and once we set the boundaries it's been 00:15:07.200 --> 00:15:09.740 a joy yeah and i mean i've been working with 00:15:09.740 --> 00:15:13.080 mum since i was two i had my first job in the 00:15:13.080 --> 00:15:14.820 organic pharmacy i was going to ask what was 00:15:14.820 --> 00:15:19.950 that like growing up Like at the time, you know, 00:15:19.990 --> 00:15:22.429 it was, they couldn't really leave me or my brother. 00:15:22.509 --> 00:15:24.110 So we were just in the shop with them the whole 00:15:24.110 --> 00:15:28.070 time. My dad made me a little lab coat and I 00:15:28.070 --> 00:15:31.149 would, I was a sales assistant. I would help 00:15:31.149 --> 00:15:33.090 people with putting products into their bags. 00:15:33.250 --> 00:15:35.570 So I've been working with mom since I was two 00:15:35.570 --> 00:15:38.250 and she's always been a role model for me. You 00:15:38.250 --> 00:15:41.090 know, that's where I get my drive and my hunger 00:15:41.090 --> 00:15:45.200 with. so fortunate that we work very similarly. 00:15:45.379 --> 00:15:47.639 That means that we can have a very lean team 00:15:47.639 --> 00:15:50.279 and really kind of just get everything done that 00:15:50.279 --> 00:15:52.700 we need to do. It's not very beneficial on our 00:15:52.700 --> 00:15:57.159 health, I would say, but like we do manage to 00:15:57.159 --> 00:16:00.000 get lots of things. You know, people that have 00:16:00.000 --> 00:16:02.919 a 20 people team, we are doing it just us two. 00:16:03.360 --> 00:16:07.379 So, you know, that's where we were gifted by 00:16:07.379 --> 00:16:09.679 God. We were blessed by God and he gave us this 00:16:09.679 --> 00:16:13.610 ability to work like kind of machine. but yeah, 00:16:13.629 --> 00:16:15.549 which is great. And that's probably why, you 00:16:15.549 --> 00:16:17.710 know, we're here where we are today. And I'm 00:16:17.710 --> 00:16:20.929 so grateful. But I'm excited to grow that out 00:16:20.929 --> 00:16:23.070 and grow the business and just see where it goes. 00:16:23.330 --> 00:16:27.470 I always say Roxy was my little organic evangelist. 00:16:28.269 --> 00:16:30.710 From the age of five and six, she would go around 00:16:30.710 --> 00:16:33.809 to her friend's house and ask them, are your 00:16:33.809 --> 00:16:38.370 sausages organic? Is your shampoo organic? And 00:16:38.370 --> 00:16:40.289 then I'd have the mothers phone me up and say, 00:16:40.509 --> 00:16:43.470 Oh my God, Margot, Roxy said that our shampoo 00:16:43.470 --> 00:16:48.750 is going to give us cancer. Yeah, so I've been 00:16:48.750 --> 00:16:51.110 doing, I've been in this game for a long time. 00:16:52.190 --> 00:16:54.250 Yes, it's really in the blood, isn't it? Yeah, 00:16:54.470 --> 00:16:59.429 it really is. Mum is really very inspirational. 00:16:59.889 --> 00:17:02.250 So I'm grateful. Thank you for that, Roxy. But 00:17:02.250 --> 00:17:04.430 it was important for me for Roxy to go and follow 00:17:04.430 --> 00:17:09.039 her own... her own way and I always said to her 00:17:09.039 --> 00:17:12.420 you're not joining organic pharmacy until you've 00:17:12.420 --> 00:17:15.680 gone and discovered what you want to do and if 00:17:15.680 --> 00:17:17.640 then you choose that that's what you want to 00:17:17.640 --> 00:17:20.359 do then then you can do that but it was really 00:17:20.359 --> 00:17:22.519 important for me that she goes and does whatever 00:17:22.519 --> 00:17:26.400 she wants and then decides okay this is actually 00:17:26.400 --> 00:17:28.819 what I want rather than the other way around 00:17:28.819 --> 00:17:31.420 and in a way it's benefited because Roxy you 00:17:31.420 --> 00:17:33.420 found that you know with the mindset coaching 00:17:33.420 --> 00:17:37.079 nutrition coaching it's now kind of um yeah circle 00:17:37.079 --> 00:17:38.759 with I am because all of those elements that 00:17:38.759 --> 00:17:41.019 you've kind of brought to the table are now sort 00:17:41.019 --> 00:17:43.730 of a core part of the brand. Yeah, well, if I 00:17:43.730 --> 00:17:45.569 because if I hadn't had that, we wouldn't have 00:17:45.569 --> 00:17:48.150 been able to formulate the products the way that 00:17:48.150 --> 00:17:51.630 we did, we wouldn't have been able to, you know, 00:17:51.769 --> 00:17:54.269 have the habit stacking a method that we have, 00:17:54.450 --> 00:17:57.490 and we wouldn't be called I am, you know, and 00:17:57.490 --> 00:18:00.289 I'm luckily I get all my creativity from both 00:18:00.289 --> 00:18:02.750 my parents, my both of my parents are very creative. 00:18:02.750 --> 00:18:05.529 So then I could just bring that into the marketing 00:18:05.529 --> 00:18:07.670 and make it look nice. As you're running the 00:18:07.670 --> 00:18:09.930 brand as a mother daughter duo, I imagine that 00:18:09.930 --> 00:18:11.950 a huge plus point is the fact that you're both 00:18:12.109 --> 00:18:14.710 different generations. So the range can target, 00:18:14.710 --> 00:18:18.089 you know, a wider audience. Roxy people of like 00:18:18.089 --> 00:18:21.170 your own age, like Gen Z, and then Margo, you've 00:18:21.170 --> 00:18:22.890 got this sort of older consumers as well. So 00:18:22.890 --> 00:18:25.670 I imagine that's a great benefit to being a mother 00:18:25.670 --> 00:18:28.579 daughter team. Definitely. So, you know, Roxy 00:18:28.579 --> 00:18:32.259 covers all the sort of cool creative ideas and 00:18:32.259 --> 00:18:34.819 she's like, you know, the latest trends and the 00:18:34.819 --> 00:18:37.759 latest lingo, which of course means nothing to 00:18:37.759 --> 00:18:44.519 me. And I'm more for wrinkles and energy and 00:18:44.519 --> 00:18:49.000 for our menopause girlies who need all of that 00:18:49.000 --> 00:18:52.259 help. So it's really nice and we bounce off each 00:18:52.259 --> 00:18:56.019 other in that way. Yeah, we definitely have. 00:18:56.859 --> 00:18:59.000 It's great that we have two brains that can just 00:18:59.000 --> 00:19:02.319 spit ball ideas to each other. Yeah. And do you 00:19:02.319 --> 00:19:04.259 believe in traditional customer demographics? 00:19:04.480 --> 00:19:06.160 Like, oh, well, you know, our audience is this 00:19:06.160 --> 00:19:08.220 age group. They go to, you know, this is their 00:19:08.220 --> 00:19:10.440 lifestyle. They do X, Y. Do you feel like it's 00:19:10.440 --> 00:19:13.000 a bit more fluid now that it's because I feel 00:19:13.000 --> 00:19:14.819 like it's a range for, you know, a wide, you 00:19:14.819 --> 00:19:18.500 know. variety of people, not just, I guess, Gen 00:19:18.500 --> 00:19:22.359 Z. Well, we actually have, we've like broken 00:19:22.359 --> 00:19:25.500 it down into four different groups. And we just 00:19:25.500 --> 00:19:30.039 basically, we get very specific into those groups, 00:19:30.319 --> 00:19:34.039 but it is across a wide variety of ages. But 00:19:34.039 --> 00:19:36.359 when we look at doing, you know, speaking to 00:19:36.359 --> 00:19:38.279 our customer, we really think about who we're 00:19:38.279 --> 00:19:41.900 speaking to. And really the beauty about our 00:19:41.900 --> 00:19:44.680 product is that it speaks to so many women because 00:19:44.680 --> 00:19:47.210 of how many. women have been suffering, whether 00:19:47.210 --> 00:19:49.430 it be with hormonal imbalance, whether it be 00:19:49.430 --> 00:19:53.369 with eczema, whether it be with weight issues, 00:19:53.569 --> 00:19:55.470 whether it be with menopause, whether it be with 00:19:55.470 --> 00:20:00.990 acne, sleep, or just the people that want non 00:20:00.990 --> 00:20:04.069 -toxic formulas that actually work really well, 00:20:04.450 --> 00:20:08.930 or anti -aging with so many benefits. So it's 00:20:08.930 --> 00:20:11.869 just about... being honestly being authentic 00:20:11.869 --> 00:20:14.490 yeah being authentic yeah you know we're talking 00:20:14.490 --> 00:20:18.829 to a real person yeah who has real problems and 00:20:18.829 --> 00:20:22.190 i think that's that's really it it's it's yes 00:20:22.190 --> 00:20:25.289 of course there there is a sort of but our audience 00:20:25.289 --> 00:20:27.809 is mainly female yeah and that's interesting 00:20:27.809 --> 00:20:29.450 you say about being authentic i think there's 00:20:29.450 --> 00:20:31.509 a lot of cynicism especially with kind of this 00:20:31.509 --> 00:20:34.170 trend of spiritual marketing i mean how do you 00:20:34.430 --> 00:20:36.269 come and make sure that you come across that 00:20:36.269 --> 00:20:38.369 you're not just jumping on a fad, that this is 00:20:38.369 --> 00:20:40.470 something that you clearly live and breathe and 00:20:40.470 --> 00:20:43.769 that you are, you know. Yeah. Well, that's a 00:20:43.769 --> 00:20:47.190 really good question. And, you know, I'm I'm 00:20:47.190 --> 00:20:50.130 I practice spirituality. Yes, we both do. We 00:20:50.130 --> 00:20:53.390 both do. Yeah. It's an integrative part of my 00:20:53.390 --> 00:20:57.809 life. And I think, you know, I've for me, I can't 00:20:57.809 --> 00:21:01.089 do anything that I don't do myself. So I have 00:21:01.089 --> 00:21:03.569 to walk the walk and talk the talk otherwise. 00:21:04.920 --> 00:21:08.359 um yeah i couldn't do it yeah so i think that's 00:21:08.359 --> 00:21:10.819 where the authenticity comes in it's when you 00:21:10.819 --> 00:21:14.420 look at you i'm sure by now you've seen so many 00:21:14.420 --> 00:21:17.460 brands and you've met so many people you can 00:21:17.460 --> 00:21:20.039 spot a fake a mile away oh definitely i guess 00:21:20.039 --> 00:21:22.460 the challenge is how do you market it to um to 00:21:22.460 --> 00:21:24.299 your customers because obviously i i know the 00:21:24.299 --> 00:21:26.720 pair of you and i've got that yeah the authenticity 00:21:26.720 --> 00:21:28.579 but it's like how do you market it how do you 00:21:28.579 --> 00:21:31.000 make sure that it's that's conveyed to uh the 00:21:31.000 --> 00:21:34.720 customer yeah well Do you know what, I just think 00:21:34.720 --> 00:21:37.480 about, we've really done a lot of kind of processes 00:21:37.480 --> 00:21:40.539 into writing up consumers' thoughts because I 00:21:40.539 --> 00:21:42.900 just write up both of our thoughts and we're 00:21:42.900 --> 00:21:45.400 like, okay, we are the customer. So we're like, 00:21:45.480 --> 00:21:47.920 okay, so what would we want? And what do we think? 00:21:48.299 --> 00:21:50.519 And we kind of just base it on that and really 00:21:50.519 --> 00:21:53.039 follow our intuition on that. And then we build 00:21:53.039 --> 00:21:57.180 it across. We have quite in -depth sort of ways 00:21:57.180 --> 00:22:00.339 of doing it and speaking to our customer. And 00:22:00.339 --> 00:22:02.779 it takes, you know, if you... You saw the backside 00:22:02.779 --> 00:22:06.440 of us going, or me and my assistant going back 00:22:06.440 --> 00:22:09.000 and forth and thinking, okay, so how are we gonna 00:22:09.000 --> 00:22:11.640 do this? Is this resonating with them? Does this 00:22:11.640 --> 00:22:13.319 resonate with you? It doesn't resonate with me. 00:22:13.400 --> 00:22:16.680 Let's change this. So it's really about being 00:22:16.680 --> 00:22:21.240 super authentic and making sure that... We understand 00:22:21.240 --> 00:22:24.380 them and that the you know, the marketing speaks 00:22:24.380 --> 00:22:26.460 to them because I would never want to put something 00:22:26.460 --> 00:22:30.220 out That's you know, just baseless or kind of 00:22:30.220 --> 00:22:33.960 very shallow The whole point of us marketing 00:22:33.960 --> 00:22:36.039 is to get our products to people that need it. 00:22:36.279 --> 00:22:38.720 So we just speak to that need basically Yeah, 00:22:38.720 --> 00:22:42.000 and listening to our customers. Yes, so important. 00:22:42.299 --> 00:22:45.460 So whenever they email us, it's really really 00:22:45.460 --> 00:22:48.069 important that we know what they like what they 00:22:48.069 --> 00:22:50.990 don't like um what are they thinking how was 00:22:50.990 --> 00:22:54.849 their reaction good or bad unfortunately it's 00:22:54.849 --> 00:22:57.910 it's always good you seem that they have a knowledge 00:22:57.910 --> 00:22:59.549 of spiritual wellness or do you feel like there's 00:22:59.549 --> 00:23:02.490 an education piece in there as well yeah mixture 00:23:02.490 --> 00:23:05.450 yeah yeah there's definitely some who who who 00:23:05.450 --> 00:23:09.089 know and some who don't um but everyone wants 00:23:09.089 --> 00:23:12.660 to be better That's the thing. Everyone wants 00:23:12.660 --> 00:23:14.319 to be better. Yeah, everybody wants to heal. 00:23:14.420 --> 00:23:17.079 And that's really why they find our community. 00:23:17.680 --> 00:23:21.059 Yeah. And Roxy, how do you think that your generation 00:23:21.059 --> 00:23:23.099 approaches skincare differently? Because I feel 00:23:23.099 --> 00:23:25.460 like things have changed so rapidly in the past 00:23:25.460 --> 00:23:28.119 few years. How do you feel like the approach 00:23:28.119 --> 00:23:32.200 of Gen Z is different to previous generations? 00:23:32.680 --> 00:23:35.579 So I really feel like because there's so much 00:23:35.579 --> 00:23:37.819 information, which is not necessarily a good 00:23:37.819 --> 00:23:40.259 thing, but I will say - It's information as well. 00:23:40.660 --> 00:23:43.079 Yeah, so we, you know, especially on TikTok, 00:23:43.160 --> 00:23:45.980 there is so much information. And on Instagram 00:23:45.980 --> 00:23:48.799 now, you know, there are a lot of people talking 00:23:48.799 --> 00:23:51.599 about so many things on wellness. It can be quite 00:23:51.599 --> 00:23:54.740 overwhelming for some people, but there is a 00:23:54.740 --> 00:23:57.339 lot of baseline knowledge because of how much 00:23:57.339 --> 00:24:00.140 is being spoken about on social media, which 00:24:00.140 --> 00:24:01.940 is a really great thing because it means - that 00:24:01.940 --> 00:24:05.599 we have to, we can explain less. Like they already 00:24:05.599 --> 00:24:07.759 understand and they already know about certain 00:24:07.759 --> 00:24:11.099 ingredients or certain practices or the certain 00:24:11.099 --> 00:24:15.359 needs. So it's really just about kind of like 00:24:15.359 --> 00:24:18.579 finding what the right information in that sea 00:24:18.579 --> 00:24:20.980 of over. That's the challenge isn't it? Cause 00:24:20.980 --> 00:24:23.579 there's so much, there's so many contrary. opinions, 00:24:23.579 --> 00:24:24.960 I'm sure you've seen as well. There are like 00:24:24.960 --> 00:24:27.039 cosmetic chemists fighting it out and you think, 00:24:27.160 --> 00:24:31.299 well, who do I go to? Yeah. Yeah. Well, you know, 00:24:31.400 --> 00:24:33.440 it's so interesting. There are so many people 00:24:33.440 --> 00:24:35.279 like talking about one thing and then the other 00:24:35.279 --> 00:24:37.099 will be like, oh, well, I don't like that. And 00:24:37.099 --> 00:24:39.579 I always say that, you know, just like skincare, 00:24:40.079 --> 00:24:43.000 just like your clothes, sorry, your wardrobe. 00:24:43.210 --> 00:24:45.650 it's kind of your skincare routine. That's how 00:24:45.650 --> 00:24:48.650 I always look at a skincare, is that you don't 00:24:48.650 --> 00:24:50.630 use everything at the same time, but you have 00:24:50.630 --> 00:24:53.170 a kind of a collection and you use it when and 00:24:53.170 --> 00:24:56.410 if you need it. So that's how I look at skincare 00:24:56.410 --> 00:24:58.890 personally, and depending on my needs on the 00:24:58.890 --> 00:25:01.930 day. Obviously I have my staples, which are only 00:25:01.930 --> 00:25:04.490 I am pretty much, or organic pharmacy, just because 00:25:04.490 --> 00:25:06.990 I can't really use anything that mum hasn't made, 00:25:07.289 --> 00:25:10.150 because my skin just doesn't like it. I'm so 00:25:10.150 --> 00:25:12.930 used to, I've been, since I was born, I've used 00:25:12.930 --> 00:25:15.430 things that mum has made. It's so funny. She 00:25:15.430 --> 00:25:18.230 went through a rebellious stage. Yeah, for like 00:25:18.230 --> 00:25:20.529 six months. It would literally last six months. 00:25:20.529 --> 00:25:22.390 She was like, I don't want to use this anymore. 00:25:22.470 --> 00:25:24.329 I'm going to go and use it. I said, okay. I felt 00:25:24.329 --> 00:25:27.289 left out. Everybody was using all the other like 00:25:27.289 --> 00:25:29.390 toxic things. And I was like, I think I was like 00:25:29.390 --> 00:25:31.609 11 or something. And I said, well, everyone else 00:25:31.609 --> 00:25:34.329 is using it. What about like, what about us? 00:25:34.569 --> 00:25:37.450 And she's mum's like, no, we don't use this stuff. 00:25:38.170 --> 00:25:40.130 Okay. But she did. Oh, she went and used it. 00:25:40.130 --> 00:25:41.589 And then she came back and said, I don't like 00:25:41.589 --> 00:25:43.990 it. It's coming back. What product would you 00:25:43.990 --> 00:25:46.890 say is your hero product or the flagship that 00:25:46.890 --> 00:25:50.069 you're most proud of? Well, my particular one 00:25:50.069 --> 00:25:53.210 is the inflammation solution. It is really good. 00:25:53.589 --> 00:25:57.390 I have wanted to formulate that probably for 00:25:57.390 --> 00:26:06.250 24 years, but the ingredients had not been available. 00:26:06.910 --> 00:26:10.849 until a few years ago, the emulsifier wasn't, 00:26:10.990 --> 00:26:14.329 and it's just, it's just perfection. It is perfection. 00:26:14.490 --> 00:26:16.609 It's one of our best, I would say all of them 00:26:16.609 --> 00:26:21.250 are growing. It's just nourishing enough, but 00:26:21.250 --> 00:26:24.930 so light. So when you put it on, it just smooths 00:26:24.930 --> 00:26:28.869 on and it just gives you that glow and that hydration 00:26:28.869 --> 00:26:31.730 without stickiness, without heaviness, and that's 00:26:31.730 --> 00:26:34.160 what I've. always wanted in a moisturizer. Yeah, 00:26:34.160 --> 00:26:37.460 also it is made for eczema prone, acne prone, 00:26:37.859 --> 00:26:41.160 dermatitis prone. Super gentle. Because it calms 00:26:41.160 --> 00:26:43.720 redness within five minutes. I would say that's 00:26:43.720 --> 00:26:45.440 not even our best seller though. Our best seller 00:26:45.440 --> 00:26:48.839 is our hormone check drops because all of our 00:26:48.839 --> 00:26:52.259 products have very fast efficacy because of the 00:26:52.259 --> 00:26:55.180 way that mum has formulated them with her background 00:26:55.180 --> 00:26:58.119 in pharmacy and homeopathy is, you know, all 00:26:58.119 --> 00:27:00.279 our supplements are very bioavailable. They go 00:27:00.279 --> 00:27:02.819 straight into the bloodstream. All of the ingredients 00:27:02.819 --> 00:27:05.539 help regulate your nervous system. So it's so 00:27:05.539 --> 00:27:08.920 powerful that it's like the mind, body, spirit 00:27:08.920 --> 00:27:11.259 connection, and they all kind of intertwine with 00:27:11.259 --> 00:27:14.160 each other, giving you the most effective results 00:27:14.160 --> 00:27:16.980 as possible. I was going to say, do you think 00:27:16.980 --> 00:27:19.619 it's easier to launch a brand now than it was 00:27:19.619 --> 00:27:22.460 back when you launched the organic pharmacy market, 00:27:22.480 --> 00:27:24.880 or do you think? Definitely. I definitely think 00:27:24.880 --> 00:27:27.480 yes and no. So, you know, back in those days 00:27:27.480 --> 00:27:32.660 there were less competitors. But I think social 00:27:32.660 --> 00:27:35.099 media makes it a lot easier to launch a brand 00:27:35.099 --> 00:27:38.079 because you can do it on social media and you 00:27:38.079 --> 00:27:41.140 can launch a website and you can start selling 00:27:41.140 --> 00:27:46.440 straight away. Is it easier? No. Launching a 00:27:46.440 --> 00:27:49.819 brand is still hard work, very, very hard work, 00:27:50.079 --> 00:27:52.380 but easier in the sense that back in the days 00:27:52.380 --> 00:27:55.559 you had to have brick and mortar. Whereas now 00:27:55.559 --> 00:27:59.339 you don't. I do love brick. I remember the lovely 00:27:59.339 --> 00:28:03.319 store you had on, is it Argyle Street, just behind 00:28:03.319 --> 00:28:06.519 Oxford Circus? Yes. Well, that was such a lovely 00:28:06.519 --> 00:28:08.579 store. I love that store. I love that store too. 00:28:08.640 --> 00:28:11.279 It was wonderful. I was there a lot. I can imagine. 00:28:11.519 --> 00:28:13.019 Yeah. I mean, I think there's something to be 00:28:13.019 --> 00:28:14.460 said for that kind of bricks and mortar. It's 00:28:14.460 --> 00:28:16.980 been so many brands online only, but there's 00:28:16.980 --> 00:28:19.119 something about that kind of shopping experience 00:28:19.119 --> 00:28:21.559 that I think is timeless. Would you agree? I 00:28:21.559 --> 00:28:24.259 agree. I agree. I think there's room for both. 00:28:24.339 --> 00:28:28.009 It can be online, but also to have an actual 00:28:28.009 --> 00:28:32.029 way you can meet customers and build a community. 00:28:32.369 --> 00:28:34.269 That's what I loved about Organic Pharmacy when 00:28:34.269 --> 00:28:37.819 I first opened on the King's Road. My customers 00:28:37.819 --> 00:28:40.960 were my friends. And a lot of them are still 00:28:40.960 --> 00:28:44.400 my friends now. You know, they used to pop in 00:28:44.400 --> 00:28:47.819 just for a chat. They're like the last bastion 00:28:47.819 --> 00:28:50.500 of the community, aren't they? They're like shopkeepers. 00:28:50.720 --> 00:28:52.980 You know, you know people that... Yeah, you know 00:28:52.980 --> 00:28:55.180 your butcher, you know your greengrocer, you 00:28:55.180 --> 00:28:59.660 know everyone. It's lovely. And it's part of 00:28:59.660 --> 00:29:01.839 your community. And I think community is such 00:29:01.839 --> 00:29:05.730 an important thing. We mustn't forget that. No, 00:29:05.890 --> 00:29:07.589 completely. I mean, there are online communities, 00:29:07.849 --> 00:29:13.289 but I guess it's not quite the same. But I guess, 00:29:13.349 --> 00:29:15.470 you know, you can obviously reach a wider audience 00:29:15.470 --> 00:29:20.069 and there's pros and cons to it. Going back to 00:29:20.069 --> 00:29:22.569 the affirmation cards, what made you decide to 00:29:22.569 --> 00:29:24.529 look? Because I don't think I've ever seen a 00:29:24.529 --> 00:29:26.390 skincare range that has affirmation cards with 00:29:26.390 --> 00:29:29.079 it. And I love that. So what's behind those? 00:29:29.380 --> 00:29:32.740 Well, every one of our products has an affirmation 00:29:32.740 --> 00:29:36.500 with it. Yeah, so they all have affirmations 00:29:36.500 --> 00:29:40.220 on it. And I just think affirmations are a way 00:29:40.220 --> 00:29:43.680 to rewire the brain. So we call it psychodermatology 00:29:43.680 --> 00:29:47.859 because you are rewiring your brain from a negative 00:29:47.859 --> 00:29:52.660 point to a positive. And this whole idea of of 00:29:52.660 --> 00:29:55.839 what we think, to what we speak, to what we do 00:29:55.839 --> 00:29:58.660 is very, very important. And the affirmation 00:29:58.660 --> 00:30:01.839 cards are just part of that daily. Yeah. Daily 00:30:01.839 --> 00:30:04.160 practice. Daily practice. It's kind of like when 00:30:04.160 --> 00:30:07.200 you need a little support friend and you're having 00:30:07.200 --> 00:30:10.420 a bit of a poo poo day. And you're just like, 00:30:10.579 --> 00:30:13.640 I just need something to tell me that I'm not 00:30:13.640 --> 00:30:17.200 poo poo, basically. So that's kind of why we 00:30:17.200 --> 00:30:18.960 made them. It was just something that you could 00:30:18.960 --> 00:30:21.880 add into your routine in your nervous system 00:30:21.880 --> 00:30:24.359 regulation routine. So whether you just want 00:30:24.359 --> 00:30:25.839 to pick a card when you need it, if you want 00:30:25.839 --> 00:30:28.740 to do it every morning, if you want to use that 00:30:28.740 --> 00:30:30.920 affirmation to say it with the product instead 00:30:30.920 --> 00:30:35.019 of other ones, inspiration of saying, declaring 00:30:35.019 --> 00:30:37.700 new positive things. So that's really why we 00:30:37.700 --> 00:30:39.299 made it and just to support someone. on their 00:30:39.299 --> 00:30:41.900 healing journey. Yeah I've been really into, 00:30:41.940 --> 00:30:44.660 I've been manifesting a lot and to be honest 00:30:44.660 --> 00:30:46.160 with you the last few weeks life's been a bit 00:30:46.160 --> 00:30:49.420 shit and I've heard that it gets worse but that 00:30:49.420 --> 00:30:51.279 means that it's working. Can you tell me that 00:30:51.279 --> 00:30:54.940 that's true? I always say sometimes when we're 00:30:54.940 --> 00:30:56.619 really going through it that means something 00:30:56.619 --> 00:31:01.079 amazing is about to happen. Yes yeah. So just 00:31:01.079 --> 00:31:05.640 keep going. case in our instance, what I would 00:31:05.640 --> 00:31:08.980 do is I would pray so hard to God. I'd be like, 00:31:09.059 --> 00:31:12.259 God, give me strength, help me. It's really easy 00:31:12.259 --> 00:31:14.299 to fall into that line of like, oh, when this 00:31:14.299 --> 00:31:16.660 happens, then I'll be happy. Or when I achieve 00:31:16.660 --> 00:31:19.039 X, Y and Z, then I can relax and then I can be 00:31:19.039 --> 00:31:21.339 happy. You can be happy now. That's the biggest 00:31:21.339 --> 00:31:25.720 delusion of the world. It's the when syndrome. 00:31:25.839 --> 00:31:28.980 The when syndrome. So when X happens, I'll be 00:31:28.980 --> 00:31:31.579 happy, but it's a lie. Honestly, when X happens, 00:31:31.920 --> 00:31:35.440 it's... You'll still be chasing it and you're 00:31:35.440 --> 00:31:37.619 like, oh, it's the next thing, then I'll be happy. 00:31:38.099 --> 00:31:40.000 And it's always next, next, next, next, next. 00:31:40.019 --> 00:31:43.339 You actually need nothing to be happy. Just everything 00:31:43.339 --> 00:31:46.279 else is nice to have. No, for sure. Because when 00:31:46.279 --> 00:31:48.140 work comes down and it's finally calmed down, 00:31:48.259 --> 00:31:52.259 I'm like, huh. I was feeling this like, you know, 00:31:52.460 --> 00:31:54.720 like suddenly wave of happiness, but it's true. 00:31:54.900 --> 00:31:57.559 It's just, it's about making, making do with 00:31:57.559 --> 00:31:58.920 what you've got. And there's, you know, okay, 00:31:58.920 --> 00:32:00.759 these are the cards I've been dealt. Let's - 00:32:00.759 --> 00:32:03.740 Or you can be grateful for what you've got. Yeah. 00:32:04.079 --> 00:32:06.940 Cause I bet you what you've got is magnificent. 00:32:07.140 --> 00:32:08.880 Oh, a hundred percent. Yeah. But it's, you know, 00:32:08.900 --> 00:32:10.220 when like lots of different things happen at 00:32:10.220 --> 00:32:12.880 once, everything like falls, every, all the dominoes 00:32:12.880 --> 00:32:14.339 like fall down. It's like, okay, I could deal 00:32:14.339 --> 00:32:16.460 with this one fire burning. I could put that 00:32:16.460 --> 00:32:18.140 fire up. I can't put that fire out at the same 00:32:18.140 --> 00:32:21.309 time. You'd be surprised. You'd be surprised 00:32:21.309 --> 00:32:24.490 what you can do. And also, I used to have quite 00:32:24.490 --> 00:32:27.309 bad control issues and something that really 00:32:27.309 --> 00:32:31.589 helped me when I got kind of into reading the 00:32:31.589 --> 00:32:34.990 Bible is that God speaks a lot about laying your 00:32:34.990 --> 00:32:37.710 burdens onto him. And when you have the realisation 00:32:37.710 --> 00:32:39.529 that you don't actually need to deal with anything 00:32:39.529 --> 00:32:41.869 and he can do it for you. If your worry is to 00:32:41.869 --> 00:32:45.440 God. For me personally, this changed my life. 00:32:45.720 --> 00:32:47.559 Otherwise, I'd be so stressed. I mean, I don't 00:32:47.559 --> 00:32:50.019 know how I would run a business because we're 00:32:50.019 --> 00:32:53.720 putting out fires constantly. And so the only 00:32:53.720 --> 00:32:55.599 way that I know how to deal with it is to give 00:32:55.599 --> 00:32:57.900 it to him. And can I just tell you, 10 out of 00:32:57.900 --> 00:33:00.579 10 times, he resolves the problem for me. Always. 00:33:01.779 --> 00:33:04.140 There's never been one instance where he's never 00:33:04.140 --> 00:33:08.299 not done it for me. So that's just my personal 00:33:08.299 --> 00:33:12.259 kind of way to do it. Part of me thinks like, 00:33:12.279 --> 00:33:15.200 yeah, I'm very strong, but I'm also tired. Yeah, 00:33:15.240 --> 00:33:18.299 exactly. So you need to do anything. Yeah. Yeah. 00:33:18.299 --> 00:33:21.059 I don't need my strength tested anymore. My character 00:33:21.059 --> 00:33:23.500 is developed. I'm strong enough. I need a break. 00:33:25.180 --> 00:33:27.740 We've had enough now. Yeah. I feel like the universe 00:33:27.740 --> 00:33:29.539 tries to develop my character. I'm going to regress 00:33:29.539 --> 00:33:32.559 just because I've had enough of these life lessons. 00:33:32.880 --> 00:33:35.920 It's like, what would you say is your overarching 00:33:35.920 --> 00:33:38.039 mission with I Am? Like, where would you love 00:33:38.039 --> 00:33:41.880 to take it? And what would your... ideal legacy 00:33:41.880 --> 00:33:45.500 be? I think for me it's to touch as many people 00:33:45.500 --> 00:33:49.779 as possible, anyone who wants to be healed. I 00:33:49.779 --> 00:33:52.400 hope that they'll find a home with us and a voice 00:33:52.400 --> 00:33:56.759 with us and solutions with us and that's really 00:33:56.759 --> 00:34:04.339 it. I think putting fanciful notions of global 00:34:04.339 --> 00:34:09.809 domination is pointless. it's as many people 00:34:09.809 --> 00:34:12.210 as we can touch, then we're grateful for that. 00:34:12.269 --> 00:34:14.869 Yeah, we're just to bring healing and education 00:34:14.869 --> 00:34:19.460 into the world, globally, obviously, but... You 00:34:19.460 --> 00:34:21.900 know, I know a lot of people, you know, when 00:34:21.900 --> 00:34:23.900 they start a company that's like, oh, well, I'll 00:34:23.900 --> 00:34:26.579 sell in X. Like, you know, this is not really, 00:34:26.860 --> 00:34:29.699 we didn't start it to sell it. Of course, you 00:34:29.699 --> 00:34:33.679 know, if we do like in 10, 15, 20 years, whatever, 00:34:33.880 --> 00:34:36.380 that's not even a topic of conversation because 00:34:36.380 --> 00:34:38.780 we're just loving what we're doing. And the goal 00:34:38.780 --> 00:34:41.179 is to help as many people as possible on that 00:34:41.179 --> 00:34:43.449 journey. That's the main thing. And what sort 00:34:43.449 --> 00:34:45.190 of piece of advice would you give somebody else 00:34:45.190 --> 00:34:47.869 who's just about to launch a beauty brand? What 00:34:47.869 --> 00:34:51.110 are the main... Don't do it. Yeah, I was about 00:34:51.110 --> 00:34:54.630 to say, don't do it. You either don't do it, 00:34:55.170 --> 00:35:02.590 or... It's so hard to give one advice. If you're 00:35:02.590 --> 00:35:05.170 going to do it, like, if you're able to do a 00:35:05.170 --> 00:35:08.949 lot of the processes yourself, Fantastic. The 00:35:08.949 --> 00:35:13.369 thing that makes it really expensive is if you 00:35:13.369 --> 00:35:16.869 have to outsource everything. So the reason that 00:35:16.869 --> 00:35:20.730 we were able to actually launch so quickly after 00:35:20.730 --> 00:35:23.489 we came up with the concept is because Mum is 00:35:23.489 --> 00:35:25.889 the cosmetic formulator. We make all our products 00:35:25.889 --> 00:35:28.590 in London in our London lab with our London team 00:35:28.590 --> 00:35:32.289 that Mum oversees. She formulates everything 00:35:32.289 --> 00:35:37.519 that cuts a lot of external sources. of team 00:35:37.519 --> 00:35:39.420 members out of the equation. And it's quite rare 00:35:39.420 --> 00:35:42.019 as well because a lot of things a lot of ranges 00:35:42.019 --> 00:35:44.019 are as you know white labeled which people white 00:35:44.019 --> 00:35:46.179 labeled yeah exactly which is basically like 00:35:46.179 --> 00:35:48.139 an off the peg formula that they take and then 00:35:48.139 --> 00:35:51.019 put you know a brand a new brand on send it out 00:35:51.019 --> 00:35:54.179 but it's uh exactly i just think you know my 00:35:54.179 --> 00:35:56.639 advice to them would be why do you want to do 00:35:56.639 --> 00:36:00.300 it yeah yeah um and if it's i want to be a billionaire 00:36:00.300 --> 00:36:06.280 fair enough but it's not I remember someone once 00:36:06.280 --> 00:36:08.539 describing launching a brand is like pushing 00:36:08.539 --> 00:36:15.320 water uphill. You need to be passionate. I think 00:36:15.320 --> 00:36:18.260 the one advice I'd say is, are you passionate 00:36:18.260 --> 00:36:21.980 enough about it for it to take you through the 00:36:21.980 --> 00:36:26.960 tough times? There's plenty of tough times. For 00:36:26.960 --> 00:36:28.960 sure. And I feel like you need to work on yourself 00:36:28.960 --> 00:36:32.059 as much as you do the brand. Oh, yeah. It's like 00:36:32.059 --> 00:36:34.420 dealing with all your old shit and getting everything, 00:36:34.840 --> 00:36:37.239 getting your house in order. And I've heard a 00:36:37.239 --> 00:36:38.679 great quote, which is that your business can 00:36:38.679 --> 00:36:41.219 only grow as much as your self -esteem. Yeah, 00:36:41.420 --> 00:36:45.320 so true. Yeah. So true. And your business is 00:36:45.320 --> 00:36:48.500 not your image or your work. It's not who you 00:36:48.500 --> 00:36:51.619 are. So then that's also another... thing to 00:36:51.619 --> 00:36:53.820 work through as well. I think a lot of people 00:36:53.820 --> 00:36:57.179 think that titles and achievements will give 00:36:57.179 --> 00:36:59.340 them recognition and make them feel better about 00:36:59.340 --> 00:37:01.039 themselves. They'll still be sad. It doesn't 00:37:01.039 --> 00:37:05.739 really. The problem will still be there, whatever 00:37:05.739 --> 00:37:07.719 you're dealing with. Do you know what I mean? 00:37:08.119 --> 00:37:10.320 Definitely. Do you like being ambassadors for 00:37:10.320 --> 00:37:12.840 the brand? Yeah. What founders now, especially 00:37:12.840 --> 00:37:14.920 female founders, they're sort of expected to 00:37:14.920 --> 00:37:16.920 be also the face of the brand and that can feel 00:37:16.920 --> 00:37:19.139 like a full -time job in itself. How do you both 00:37:19.139 --> 00:37:21.739 find it? Well I personally don't like being the 00:37:21.739 --> 00:37:25.179 face of anything. But I'm very glad that Roxy 00:37:25.179 --> 00:37:27.500 takes that role. Yeah, it's something that's 00:37:27.500 --> 00:37:31.340 quite natural to me. And also just it just resonates 00:37:31.340 --> 00:37:34.679 with our community. It feels authentic. I don't 00:37:34.679 --> 00:37:37.599 think anyone could ever say as good as we could. 00:37:38.039 --> 00:37:41.179 Yeah. So I wouldn't trust anyone else to be able 00:37:41.179 --> 00:37:44.920 to convey it as we could, because really it's 00:37:44.920 --> 00:37:47.559 based on my personal healing journey and mum's 00:37:47.559 --> 00:37:50.000 expertise and, you know, her kind of journey. 00:37:50.400 --> 00:37:53.239 So who better to talk about? it than people that 00:37:53.239 --> 00:37:55.980 understand our customer. No, that makes complete 00:37:55.980 --> 00:37:57.900 sense. It's almost like people are buying online, 00:37:58.119 --> 00:38:01.519 you're kind of the digital, you know, sales person 00:38:01.519 --> 00:38:03.960 behind the till that's going to talk to the range 00:38:03.960 --> 00:38:09.579 and help, you know, exactly, exactly. And finally, 00:38:09.760 --> 00:38:11.559 like, what's next for IAM? What have you got 00:38:11.559 --> 00:38:15.309 coming up in the short term? Well, we've got 00:38:15.309 --> 00:38:18.650 our stress drops. No stress drops launching in 00:38:18.650 --> 00:38:20.389 October, so we're super excited about that. Can 00:38:20.389 --> 00:38:23.409 you send me like a lorry of those? Yeah, they're 00:38:23.409 --> 00:38:26.429 gonna be awesome. We've got lots of events coming 00:38:26.429 --> 00:38:30.070 up. We've just been programming our whole kind 00:38:30.070 --> 00:38:34.010 of end of Q4 sort of strategy. So we'll be at 00:38:34.010 --> 00:38:38.690 Health Optimization Summit in September. We're 00:38:38.690 --> 00:38:41.449 also at Transform Trauma in Oxford, which is 00:38:41.449 --> 00:38:45.019 a really awesome... Like sort of a clinician 00:38:45.019 --> 00:38:47.940 and mental health explode expo. You'd actually 00:38:47.940 --> 00:38:51.699 really like it It's really really really fantastic 00:38:51.699 --> 00:38:55.500 speakers. So we'll be there also. Yeah, and we 00:38:55.500 --> 00:38:59.559 can Copenhagen Yeah, well, it's busy. Yeah, but 00:38:59.559 --> 00:39:02.119 um, there's many other things which we won't 00:39:02.119 --> 00:39:06.219 share yet But keep watching but yeah keep us 00:39:06.219 --> 00:39:08.659 posted. Well, thank you both so much for chatting 00:39:08.659 --> 00:39:11.039 with me. I really appreciate it I know that yeah, 00:39:11.119 --> 00:39:13.440 you're probably sort of swamped with like a hundred 00:39:13.440 --> 00:39:15.119 and one other things running, running a brand. 00:39:15.639 --> 00:39:19.280 So we're like, thank you for having us. Thank 00:39:19.280 --> 00:39:21.440 you so much. It's such a pleasure to talk to 00:39:21.440 --> 00:39:36.960 you. I hope you enjoyed that episode. All links 00:39:36.960 --> 00:39:39.179 will be in the show notes and feel free to visit 00:39:39.179 --> 00:39:42.460 smartbeautycreative .com or visit us over on 00:39:42.460 --> 00:39:44.679 Instagram to find out more about what we do. 00:39:44.920 --> 00:39:46.960 And if you enjoyed listening, please don't forget 00:39:46.960 --> 00:39:49.500 to rate and review Smart Beauty on iTunes as 00:39:49.500 --> 00:39:51.760 it helps people find us. See you next time!