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And joining us in the PBJ Spotlight today is Jemmy Lagagnier.

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Jemmy, thank you so much for coming on.

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We appreciate your time.

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Oh, thank you so much for inviting me.

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It's a true honor to be on your show.

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So tell us who Jemmy is.

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Oh my gosh, there's just, how much time do you have?

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Plenty.

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I am a multifaceted woman, so buckle up.

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Let's see.

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But number one, I'm a mother.

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I have a son.

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He's 6 and 1 half.

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I'm going to be 7 going on 17 here in another month.

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So that's number one.

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He's my pride and joy.

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But aside from that, I'm also the founder and owner of Flintstone Media, which is a

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podcast and website production house.

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And I am the founder of Florida Podcast Network.

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I am the former host of the Curve the Cube podcast and a current host of the Finding

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Florida podcast with some more shows in development currently.

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We're going to be starting a Florida podcasting news show soon.

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So we're excited about that.

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But that's who I am in a quick nutshell.

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Great.

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So give us some more detail on how you got into podcasting from the beginning.

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Oh my gosh.

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So that's a pretty interesting story.

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I spent about 15 years in a totally different career as many of us in podcasting have done.

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I was a data analyst and fell in love with that kind of work.

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Gosh, since I was a kid, I've loved computers and data and stuff like that.

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I've been a nerd my whole life.

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So I was a data analyst for a long time.

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And then I would sit at my cubicle listening to radio shows and podcasts and stuff like

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that.

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And one of my favorite shows was this radio show, local radio show called the KVJ Show.

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I love them, listen to them all the time.

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And they started having a little bit of trouble on their side.

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They're getting kind of kicked off the air.

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And I didn't like that at all.

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And so I decided to start a campaign to get them back on the air.

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And it just ended up exploding into this whole huge national campaign where I had a great

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partner by my side, Carla.

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And we ended up having thousands of people behind us.

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And it was really great.

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So at the end of that, I picked up the marketing bug.

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So I started my marketing company Flintstone Media.

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And then as that was kind of just barely starting to churn, the radio show that I had helped

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out, they called me and said that they might have a producer job for me when they get back

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on the air.

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And I said, probably the dumbest thing you could possibly say when someone calls you

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with your dream job on a silver platter.

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And I said, you know, I've never produced anything in my life, right?

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I have no production experience whatsoever.

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But they really liked my chutzpah and my drive and my attention to their content and all

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that.

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So anyways, I decided, you know, I was listening to podcasts already.

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I thought, well, why don't I start one and maybe get a little bit of experience that

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way.

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So I fell in love with Curve the Cube and, you know, that the radio gig didn't end up

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panning out.

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But what was great was I caught the podcasting bug and really fell in love with Curve the

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Cube and being able to sit down in front of someone new every week and find out who they

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were, what made them tick, what made them struggle, what made them successful, what

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drove them.

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All of that was just, I loved it.

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And the show's concept was all about getting people to tell me how did they follow their

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dreams and end up doing something they love for a living that they were passionate about.

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And in doing that show and discovering what I was passionate about and turning it into

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finding my own, you know, a living for my own.

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So I'm curving my own cube and doing that show.

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It was a pretty exciting experience.

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And then I went to Podfest a couple of years ago and it just completely changed my life

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and, you know, just been immersed in the podcasting scene ever since.

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So back to that radio show for a second, what market was that in and, you know, what was

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the result of trying to get them back on the air?

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Sure.

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So they were originally in the Palm Beach County market and they're on one station

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that they had been on for I think like 15 years or something crazy.

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I don't remember exactly why that contract was coming to a close, but they were being

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bought by a station, Miami.

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So they went there briefly for a little bit of time and that station just started to slowly

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dismantle the show.

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And then that's when the campaign started and then the show just completely got kicked

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off the air.

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So the drive really was to get them back into the Palm Beach County market.

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So we got them back on WRMF.

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They picked them up and they've, I think they've been now on there for just over three, four

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years.

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So it's been solid.

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Yeah.

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They're doing great.

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So you, you have a problem with local radio these days though, don't you?

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Tell us about that.

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Oh man.

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So yeah, that was really my first taste of corporate conglomeration and how the creativity

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process can be stifled because the great thing about that show is on the first station they

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were on, they were given free reign to be as goofy and crazy and as sentimental and

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sweet as they wanted to be.

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And it was just such an authentic and wonderful show.

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And to see that being put through a filter was just horrible.

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And then you see things like, so jumping a little bit from radio to television, you know,

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you might remember the issue that happened last year where every local news station seemed

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to be forced to read the same script.

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And it was almost became like this video meme where they were showing the dozens and dozens

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and hundreds of news stations around the world all doing the same thing.

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So something was happening to local content outlets, you know, radio and television.

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And I just have always been a proponent of local.

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There's something about it that just feels different from anything else that you can

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get.

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And unfortunately, radio is becoming so much more syndicated.

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And you know, one of the most syndicated shows out there is the Elvis Durian show.

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And to his credit, when the campaign was going on, the show that actually had replaced them

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on that original station was the Elvis Durian show.

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And when he got word of our campaign to bring them back, he was a huge supporter of it because

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he's like, there needs to be a local voice down there.

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I almost was floored when I heard that.

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So yeah, local voices are so important.

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And that is why, you know, I'm just so motivated to build the Florida Podcast Network and bring

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those local voices back for our communities.

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So talk about how you launched the Florida Podcast Network and how you and Glenn the

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geek came together.

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Oh, my gosh.

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So I am not one who's shy.

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As anyone who meets me will figure that out pretty quickly.

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And so when I went to my very first Podfest convention a few years ago, and I went there

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with my show, Curve the Cube, and I decided I'm going to make this into an episode.

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You know, I interview people all the time, actors, artists, musicians, business entrepreneurs,

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etc., about how they find their passion.

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Well, here's an opportunity for me to interview a bunch of podcasters.

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So I decided to do that and weave it into one episode.

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Well, at that year, Glenn won an award.

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And he won it at the same time as our friend, Gabe, won his award.

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And they're both coming off stage.

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And I ran up to them and I said, can I please interview you for my show?

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You know, I knew Glenn was a big deal.

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He was the opening keynote speaker and all this.

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So I thought I'll give it a shot.

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And they both said yes.

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And so I interviewed them.

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And I've never been so mad at myself for turning recorder off as this moment, because after

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I was done interviewing them and I turned my recorder off, they then turned to each

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other and started talking about how good I was.

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I couldn't believe it.

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It's like, oh, man, I didn't get that recorded.

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But anyway, so Glenn offered to mentor me, which I just couldn't believe.

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I mean, it's kind of like being a local reporter and having Oprah say, you know, I take you

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under my wing.

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It's like, what?

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So yeah, so we became fast friends and he started mentoring me.

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So I had had this idea.

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I really wanted to build a network and I wasn't quite sure exactly what I wanted to do.

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So we were having a conversation one day digging into the different niches that I could possibly

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explore because he is he's a big proponent of a lot of things.

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A lot of philosophy is when it comes to podcasting.

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And one of them is to niche your show, which is absolutely true.

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So we started thinking about niches and, you know, can we reach the African-American audience?

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Can we reach the Caribbean-American audience?

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You know, what is it?

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What is it?

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And when I finally said, you know, I just I love Florida.

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I keep coming back here.

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I've lived in other states and there's just something unique here.

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There's all different kinds of people in Florida.

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And I want to meet them all and talk about all of them.

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And he loved the idea.

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So that was kind of the original germ for the Florida Podcast Network.

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And we've been building it ever since we started off with our pilot show, our flagship

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show, Finding Florida.

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And the idea was to take that show and use it to become known.

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You know, Glenn is known in the horse world.

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Glenn is known in the podcasting world.

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I'm known locally and in my little corner of Florida in the podcasting space.

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But for us to get known for what we want to do a Florida Podcast Network, we had to get

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known in the travel space and the tourism space and then in the podcasting space in

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all of Florida.

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So that was what the show was used for.

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You know, we traveled around.

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We're still doing it.

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I don't know.

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I'm talking past tense.

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We're still traveling around and we're working with different visitors bureaus.

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And through that, we've made so many great connections.

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And now with 2019, the network's starting to really grow.

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So what is your goal with the network?

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If anybody's heard of Glenn the Geek and heard that previous episode with him, you know that

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he's the founder of the Horse Radio Network.

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And that network has been around for over a decade and has about just under 20 shows

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all about horses.

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And so we're basically taking the foundational work that he did with that network and applying

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it to growing Florida Podcast Network.

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So the vision with Florida Podcast Network is to grow it to, again, about 20 shows that

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are all about celebrating something with Florida.

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So that can be basically one of two types.

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You're either celebrating an area of Florida, so you know, a Tampa Bay show or Miami show

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or Sarasota show, etc.

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Or you can be celebrating something about Florida, like a certain industry.

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So the craft beer industry or like what we do, the travel and tourism industry.

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So the idea is that not only can we help encourage and do our part in propelling Florida's economy

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and the travel and tourism and all of that stuff forward, but then we really are interested

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in working with a lot of local brands and getting more local brands that increase exposure

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through our ad work or through working with our hosts on shows and contributing content

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and stuff like that.

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So we've had a lot of fun doing that with Finding Florida and having different brands

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highlighted and featured in all kinds of creative ways on our show.

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So we're so excited to see all the different ways that we can do that with all the other

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shows we're going to put on the network.

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So do you want people in Florida that are podcasters to reach out to you?

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Yeah, absolutely.

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So Florida is becoming such a hotbed for podcasting.

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It's kind of an incredible industry.

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We have the Florida Podcast Association here, which was founded by Chris Kermitso's, a buddy

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of ours.

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He also founded Podfest Multimedia Expo, which happens here every year, which everyone needs

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to go to who's an independent podcaster.

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And so yeah, absolutely.

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There's so many people who are creating great shows here in Florida, but particularly if

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you have a show that is about Florida, we have a program on the network for people who

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have those local shows already established to join the network.

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So we have three different types of – I'll just run through our partnerships real quick.

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We have three different types.

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One, we have our affiliates, and those are going to be local magazines, bloggers, visitors

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bureaus, these larger entities that want to create this type of content, and so they pay

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us for production of a show.

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And then we have our media partners who might not have a full show that they want to contribute,

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but they want to contribute a segment on a show or something like that.

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So we have those partnerships as well.

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So then we have our production partners, and those are independent podcasters who join

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the network.

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And so what they do is they keep ownership of their show, and they keep the productions

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all handled on their side.

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But then we board their show onto our network.

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We help distribute their episodes, give them great exposure, and all of that.

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So we have a relationship package for pretty much any kind of podcaster that's out there,

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including the podcaster that hasn't even started podcasting yet and is just thinking

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about it.

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So overall, do you think that podcasters can make a living out of this, or is it really

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a hobby?

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I think most podcasters who get into the space, at least the first maybe 10 years of this,

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were really doing it as a hobby.

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And I think we're slowly moving towards more people thinking about doing it as a way to

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make a living.

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It's kind of like YouTube, right?

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When people started YouTube, no one thought you could make a living being a YouTuber.

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Everyone's just doing it for fun, putting videos and stuff up.

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But then they started YouTube, really.

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It came up with ways for people to make money, and it just started this whole new career

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for opportunity for people.

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And it's kind of similar with podcasting.

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We don't have a YouTube creating the opportunity.

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We're creating it ourselves in our industry, but it really depends.

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So if you have a show, if you're a host of a show and you're trying to make money

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and monetize, I suggest first of all that you try to think about how you can do that

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before you start a show so you can start gearing your content to make it attractive towards

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advertisers.

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You want to figure out what is your niche, who can you really corner, what corner of

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the market can you really focus in on that you can get those sponsors to jump on board

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for?

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Who are the listeners that people want to sell products and services to?

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And if you can figure out how to cater to those listeners, then you're also catering

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to the potential advertisers.

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So there's that.

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Are you going to make a ton of money on average?

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Probably not, but it can certainly be something that doesn't cost you money if you do it

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right.

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It can gain exposure for you and other things that you're doing, your business or what

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have you.

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And then there are people who have podcasting services.

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So for example, I have Flintstone Media.

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So I do podcast production for other podcasters and I certainly can proudly say I make a decent

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living off of that.

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So that's certain there.

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And I also am a producer for the Horse Radio Network, which granted those kinds of opportunities

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are far and few between, but you can look for them and find them.

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It's all about networking and making opportunities like that happen.

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And then there are of course the people who have the advertising companies, the big, huge

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production houses, all those types of entities, the people who do all the swag for podcasters

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that are becoming the shirts and mugs and all that.

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There's so many fringe little ways to be involved with the podcasting industry that

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aren't necessarily as a podcaster that people are figuring out ways to make money.

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And it's a really interesting space.

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And again, I'm going to say go to a podcast convention to really appreciate what those

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opportunities can be in this space to make money.

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What is your advice to podcasters or potential podcasters that are thinking, man, I have

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a great story to tell.

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I think I could do this.

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I'm just not 100% sure what to do.

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I would say the first thing you should know is that you really need to make your show

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unique.

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Gosh, Glenn and I, it's almost an ongoing joke at this point.

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Many times people come up to us and say, I have a really great idea for the show.

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I want to interview this and such people.

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I have a really good idea for the show.

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I want to inspire people to do this and such.

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Okay, that's great.

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A million shows have started with that exact same sentence.

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So what is going to make yours different?

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And so you got to really, really figure that out.

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And that can be either the market that you are really focused on selling your show to,

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or it could be something about you yourself that is super important.

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And I know this came up on his interview because it comes up with any interview with Glenn,

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but I'll say it again because it's one of those podcasting philosophies that sticks

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because it's just proven.

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People come to a show for the content, but they stay for the host.

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So if there's something about you that you can really bring to the table and make it

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unique and inject that into your show, that needs to be your first focus.

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So you need to figure out what are you going to do to make your show unique and stand out

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and not be one of a million.

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You are one in a million.

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Don't make your show one of a million.

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How important is the sound quality of a new show?

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Well, gone are the days when you can get away with really crappy sound.

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When I started podcasting, I affectionately call the first 100 episodes or so of Curve

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of the Cube as my album one because it sucks.

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I don't know why I had it in my head that I don't need to edit.

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I can just let it fly and let it go and whatever.

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I don't need to pay attention to sound.

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I don't know what was wrong with me back then, but I'm glad I've learned the error of my

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way.

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Sound is so important, especially because you're getting more and more corporate entities

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in the space like NPRs and gimlets and all these other huge people who have massive,

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massive budgets.

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If your show doesn't sound good, guess what?

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A listener is going to pick something else to listen to because if the quality is not

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there, it's going to be too annoying.

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They're going to check out.

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Your sound quality definitely has to be really, really crisp, really clean.

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Do the best you can.

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If you have a sound issue partway through recording, don't be afraid to stop your

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guest and say, you know what?

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Let me figure this out because they will respect the fact that you did that and so your listeners

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will thank you.

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We all go through that.

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Every single one of us have had those issues at the beginning.

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Oh, God.

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The beginning, middle, they always find a way to pop up.

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I'll say this.

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I always have a backup recorder, always, always, always for whatever you're doing.

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This story combines both issues into one, having a backup and crappy sound.

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We were doing an interview at a croquet center and it was outside.

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Normally we can figure out it's not too bad of an issue, but there were some fans going.

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The fans were blowing pretty close.

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The choppiness of it was basically creating a wind factor on the microphones.

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We used our big mega mics for that, which is pretty much guaranteed to come out sounding

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really, really good.

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Well, I'm an idiot and I don't know what I did wrong, but I apparently didn't start

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recording on it.

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Unfortunately, we didn't catch that really good high quality sound, but I did start the

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backup recorder.

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That's lesson number one.

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We still did get the interview.

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However, normally a backup comes in handy because it might not be quite as good, but

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it's still usable.

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This one, this is lesson number two, the sound just wasn't very good because this backup

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doesn't really do a good job accounting for wind factor.

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We really had to cut that interview down quite significantly and it sucks.

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You have to learn to just suck it up and make the sacrifice because at the end of the day,

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your listeners aren't going to know, number one, what's cut out.

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Number two, if you leave in something with really, really bad audio, they're going to

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check out.

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You just don't want to let that happen.

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Right.

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It's always a good idea to have extra batteries if you're recording on an H4, an H6 or any

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other recorder.

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I feel like you're speaking from personal experience.

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Yesterday, as a matter of fact.

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Oh, no.

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How important is it to have a consistent release date for your show and should it be weekly?

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Oh, man.

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00:21:25,780 --> 00:21:33,020
There's a lot to unpack with that question.

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When people ask me this, or it's just starting out a podcast, don't do a podcast more than

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twice a month or every other week.

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At first, to start.

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Typically, right.

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The reason for that is because there's a lot more that goes into podcasting than you can

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anticipate.

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If you get boggled down in the pre-production work, the post-production work, then you're

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just going to not want to do your show anymore.

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You're going to what's called pod fade.

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You don't want to let that happen.

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We say if you do it every other week or twice a month, then you're more likely to really

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give yourself time to get a handle on your show.

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Then, if you want to bump it up to once a week, you can do that because your listeners

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00:22:15,460 --> 00:22:19,540
will be more grateful to have extra content, but you never really want to do it in reverse

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because you don't want them to lose out on content.

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I actually did that in reverse with Curve the Cube.

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I was trying to release every week and it was a challenge because I would go out and

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meet my clients where they were.

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I was working full-time still.

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I was also a full-time mom.

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There was a lot.

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When I met Glenn and he asked me if I'm consistent, I said no.

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He encouraged me to push it back.

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That was the best thing I could have done because doing it then instead of once a week

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to every other week allowed me time to really clean up my show and make it a better show.

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At the end of the day, give my listeners something that's much, much better.

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Typically I'd say there's no straight answer, but start every other week or twice a month

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and feel out what's right for you.

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We have a host starting on our network.

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She's going to be rolling out a show soon called People of Palm Beach.

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She is a news reporter veteran.

402
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She's been in the content creation game for 20 plus years.

403
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For her, when she said she wanted to do a show every week, we didn't bat an eye.

404
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We did end up landing on every other week for completely separate reasons, but I would

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have trusted her to be able to handle that because she knows what she's getting into.

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Most people don't.

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How can people find you?

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00:23:46,620 --> 00:23:49,700
How can people listen to your shows?

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How can they get in touch with you, follow you?

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All the different ways.

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If you are interested in podcasts or website production services, you can find all of that

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00:23:57,860 --> 00:24:00,780
information at flinstonemedia.com.

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00:24:00,780 --> 00:24:07,260
If you're interested in the Finding Florida podcast specifically, you can go to findingfloridapodcast.com.

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00:24:07,260 --> 00:24:09,980
Or if you're interested in all the other shows and finding out what else is coming up

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00:24:09,980 --> 00:24:13,260
for Florida podcast network, you can go to floridapodcastnetwork.com.

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00:24:13,260 --> 00:24:18,020
That's really going to be exploding with exciting news in the next couple of weeks.

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00:24:18,020 --> 00:24:20,980
I encourage everyone to go there first and foremost.

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You can always email me at jeme, j-a-i-m-e, at floridapodcastnetwork.com.

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We'll see you in PodFest as well.

420
00:24:28,700 --> 00:24:32,020
I'm so excited to meet you and Kim in person.

421
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We can't wait.

422
00:24:33,020 --> 00:24:35,020
Will you be speaking at PodFest?

423
00:24:35,020 --> 00:24:36,020
Yeah.

424
00:24:36,020 --> 00:24:38,460
Actually, Glenn and I are going to be opening up the whole thing.

425
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We're going to be on the main stage for the keynote.

426
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That's very exciting.

427
00:24:41,500 --> 00:24:42,500
Wow.

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Yeah.

429
00:24:43,500 --> 00:24:50,540
I'm going to be part of a geolocal panel, so talking about doing local podcasting.

430
00:24:50,540 --> 00:24:55,820
I think Glenn is moderating that panel, so that should be interesting.

431
00:24:55,820 --> 00:25:02,220
I think he's also moderating another panel on networks, so he has that going on.

432
00:25:02,220 --> 00:25:06,220
My friend Desmond and I are going to be relaunching Palm Beach Podcasters Association, which is

433
00:25:06,220 --> 00:25:08,180
a meetup group up there.

434
00:25:08,180 --> 00:25:11,660
We're going to be doing that at PodFest.

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Then a few days after PodFest, I'll also be a panelist at the Hispanic Radio Conference,

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so there's a lot going on.

437
00:25:17,180 --> 00:25:18,180
Yes.

438
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Busy, busy.

439
00:25:19,180 --> 00:25:20,180
Busy, busy.

440
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All right, Kimmy.

441
00:25:21,180 --> 00:25:22,180
Thanks so much for coming on.

442
00:25:22,180 --> 00:25:23,180
Thanks so much, Ed.

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00:25:23,180 --> 00:25:24,180
It's been a great pleasure.

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Thank you.