people with this thought and idea that if there were other people out there that were trying something new or trying something different, we could connect that way.
So yeah, so that's how Fresh Public started.
That's awesome.
Alright, welcome in to Vision Pros Live. I'm your show host. We will be doing interviews for visionary entrepreneurs and guests, guest leaders who are building fantastic visions out there.
Ultimately, I just want to go through some of the things that might help you with your vision.
If you have a vision that you're pursuing, drop a link in the comments and let us know what that is. If that's a business or a brand, if it's a non-profit that you run, be happy to promote it, be happy to talk to you about it, and if you'd like to apply to be on Vision Pros and be interviewed about that vision, then by all means, feel free to reach out.
Hey everybody, welcome in to Vision Pros Live. I'm your host, Jackson Callum, the founder of First Class Business, co-founder of Able Health, CEO of Podbucker, and I'm excited to have my guest here today, Lucy Deloach.
We're going to bring her on stage in just a minute. We're going to be talking specifically about improving women's lives, helping you get the insight that you need in order to take your vision, your life to the next level.
Now, if you are not a woman and you know somebody in your life who is valuable to you, then I highly recommend sharing this episode with them so they can get this type of guidance that we're both going to dynamically share.
There's things that all bring up related to this, especially relating to Passion Pro and what we do there to help women find their purpose, and men of course find their purpose too, but what I've found is people who are more evolved, and I'm actually going to say that women have a higher propensity to be more evolved than men.
Now, I'm a little bit biased there. I was raised by my mom and five older sisters, but the women that I have around me in my life, they tend to help me see life clearer more clearly than the men in my life do.
And so with that said, this Passion Pro's project is designed to help you find your purpose and move your life forward.
Now, I came across Lucy Deloach because I had a question for leaders out there that was how has negativity impacted our work cultures. And so we're going to start with that concept, but she's also got a program to help women move forward.
We're going to be talking about professional women. We're going to be talking about women who are stay at home moms and perhaps are not in the professional world. We might even talk about the transition from one to the other any given way.
So without further ado, let's bring Lucy out and Lucy, welcome to Vision Pro's Live. We're really happy to have you here today.
Thanks so much for having me. I'm happy to be here.
Absolutely. And also, thanks for allowing me to kind of share the stage and this concept to both you and the audience. You know, I'm not a woman to be clear.
Nor do I have an ambition to be a woman or anything of the such. I know my role in life. But that said, the women that have helped that raised me and that taught me so much, you know, they really helped me understand the value that women provide to society,
combined with a political science teacher who said, Jackson, if you want to educate a nation, educate a mom.
If you want to change a nation, educate a mom. And I was like, that there's just something about that that resonated tremendously with me. So when I come across people like you, I'm like, okay, I got to learn more about what you're doing, what you're up to, how you focused in on one of the same subjects.
So tell us about yourself, Lucy. What got you into this? Where do you want to go with this conversation from here?
Yeah, absolutely. I'll just start by telling you a little bit about myself. I definitely am a mom. So that quote really resonates with me. I have, can't believe it, but she's going to be proud of me.
I can't believe it, but she's going to be 14 next month. So I have a teenager. And I was, yeah, she's awesome.
And so anyway, I was raised by an amazing woman who was raised by an amazing woman. I've been around amazing women my entire life. And, you know, when I started out in my career actually started at the height of the recession, I had like a psychology
when everyone was supposed to just go back to school for psychology, right? You have a degree, you go get a PhD, you go get a master's, you become this, you know, case manager or a psychologist, you don't go straight into the workforce and you definitely don't go into corporate America.
And so I kind of knocked down the doors and I, you know, had to develop this elevator pitch, like quick, fast and in a hurry. And I remember getting a call actually for an interview. And they're like, we're going to do a lunch interview.
And I'm like, wow, I'm nervous about that. Because I've never like, eating in front of people and talking like that seems like too much to do. And so did a lunch interview and I got this job. And it was an underwriting position with a psychology degree as a single mom.
And it just was like, I don't know, I look back on that sometimes it's like, I can't believe I made it to this point right now. So, yeah, that's awesome.
Well, congratulations on being a mother. As well. That's awesome. How's, what's it like to, for you, what's like to be a mom and also be running a business?
I think being a mom is probably part of the reason why I run a business if I'm being honest. I think, you know, I've always had these creative ideas ever since I was a child, I knew I was going to be a businesswoman.
Like, I knew that like, I ordered these staples and stickers and labels and I was like, mom, I'm going to have an office one day, you know, but like having something to give to my daughter as a blueprint or a framework and not to show her these other, you know, amazing women that have done it,
but to be one of the amazing women that have done it so that at least you can understand like, you know what, I might choose something completely different than my mom, but at least I have something to kind of pattern myself after.
And I think we become great leaders and great people because we have other great leaders and great people around us. And so, if I think if it wasn't for her, I wouldn't have like moved forward with a lot of things that I do to be honest.
Yes, absolutely. Now I want to go back to some of our original conversations. So we spoke almost a month ago now. And when we went when we went through what we went through, I got I had some great great notes here about you being a business development executive full time, you launched your
business, you know, you're launching part time. And the goal is to go full time and I know too many people out there who are a little bit scared to talk about that transition. I mean, they're scared to, you know, own the reality of that phase and it can feel very isolating when you do that but you've owned it
well, I love it. I'm like, Yeah, that's exactly what what people should be doing. So they get the right type of help and support. You're helping women optimize their lives, you're resourceful and organized. And you knew you're always meant to do bigger because of those influences.
So what, what are some of the things that you would share with other women who are looking for at similar transitions right where they're trying to maybe balance two different lifestyles whether it's being a mom and entrepreneur or being a mom entrepreneur and a corporate
executive. What wisdom can you share with us. I think definitely number one just having like goals like having true clearly defined smart like specific measurable action based results, focus time oriented like that's that acronym for smart having true smart
goals. And I think the reason why is because, you know, there's that quote and I'm going to get it wrong but it's about like, you know, a goal is just a dream if it doesn't have a plan, right and so just like writing that down and writing down those steps.
And then like, secondly, definitely having someone that can hold you accountable I think the reason why I feel so strongly about helping women and moms optimize their lives is because anytime you're doing something new, or different you start to doubt yourself.
And you're just like, wait, should I be doing this, am I even equipped to do this, can I handle this. And then there will be other people that are like, what you know what makes you think you know enough to do this or step out into this I mean, here I am psychology
degree, HR background and I switched over into tech. I ended up being a tech operations manager and now I'm a business development executive and now I'm also managing all these things on top of being a mom so I think having like the right circle around you and then my final piece to
that would be to definitely have honestly a coach, I really believe in coaching because I think if we're being honest, we've all had a solid coach somewhere at some point in our lives whether it was assigned to us as a mentor as a mother as a father as, you know, a pastor
as a preacher in our church, or someone in our community there's someone there that's like, on the sidelines like saying hey, Jackson keep going, Lucy keep going like you've got this. And we need that sometimes because that inner voice can get really tough like, you know what, I'm
going to be like, you know, hold on to the corporate golden handcuffs or I'm never going to do this I'm never going to be ready I'm never going to be equipped and I think, you know that negative self talk happened so definitely yeah goals like writing down your goals, you know, getting someone that can be accountable with you and
that's what I think would be the top top advice I would advise for sure. I love that. And I would add to the coach the community, you know, the supportive community moms are often told, or speculated that like can you really handle more right can can you really do that
and here's my mom single mama six running a business that she had to run in order to help provide in order to provide for us while until she was able to sell it. But also, she was at my soccer games she's at my baseball games. She's participating in a church she's
doing she has colleagues in the church responsibilities to their to that she wanted to be involved in, or felt spiritually obligated to I'm not sure which on an occasion but she's such an angel to like accomplish all that.
She was she was never limited as much as people but not my eyes, right she probably felt that way and I'm certain society constantly challenged her ability, and whether she should or should not. But that's why it's so helpful to to make sure that you have a community that is willing to support you on
the team. And that that community is huge, because also, when you get to the level where you go beyond your own walls right and people the world starts to recognize you. Guess what the world's not going to appreciate you.
Some of them will but a lot of them won't a lot of them will say well you're not good at this or that look at sports wise look at Russell Westbrook on the Lakers while he was there you know he was hit this last year but he's like man he's awful he's
hurting our sport and his teams trying to build him up but when you said I have a coach thinking no I have like a stadium of people. I need a stadium of people to be supporting me because of my ambitions.
Right I need people who are able to help me feel validated and what I'm doing.
I shouldn't say I need it but it is one of the greatest blessings when you do have that audience of support, especially when it comes to people who are also capable of coaching you.
So well said on that in fact, to pivot a little bit. The question that we both met on. So, I have, I know I have these LinkedIn messages that I have programmed going out.
One of the LinkedIn messages is one of my favorites is asking leaders for their opinion, and the opinion that I've wanted to ask you about lately that is just continuing to bring insight to me is how has negativity and negativity impacted and shifted our works or work cultures.
And I love the response that Lucy gave it's actually the reason why I invited her to come on the show.
One of the reasons I loved it is because it was succinct. It was clear it was brief, but it was so on point Lucy's response was decreased motivation so how has negativity impacted and shifted our work cultures.
It has led to decreased motivation. Talk to me about what you've seen here Lucy.
I think, you know, there's so many different things that happen in the workplace like in the work culture and I think, you know, one of the things I can think back to is actually going back to that when I graduated with a psychology degree and I get this underwriting internship in an insurance
like how that doesn't match right at all and so I'm like creating calculators in Excel and helping people figure out like what we should actually ensure this construction project for completely outside of my realm of understanding but you know I can get it right and so I anyway told my manager who's an awesome
manager Kirk Garrett was my most favorite manager of all time and I told him I said listen I think I want to do something in HR like I want to do HR consulting I want to just get into like the nuts and bolts of an organization and understand like what motivates the people you know I do have a psychology
degree I want to talk about that and he's like okay well as long as you're done with your work I'll connect you with that and you guys can work on these projects and I did this project years ago like it was honestly 13 years ago.
But it was right at the time when millennials were starting to get into the workplace and it was around how do we actually market to millennials.
How do we retain millennials and then how do we actually work with all of these different generations in the workplace.
And we had an honest open candid discussion we decided to do a panel discussion. I got one male one female rep from each generation and it was awesome it was so funny because I can remember one of the comments one of the guys was like you guys have your blueberries and your pink berries you know he was
making a joke about blackberry phones and I thought it was cute but you know it was a time where we really got to understand one another and motivation is what came up actually they thought younger generations were not motivated enough but it really wasn't that they weren't motivated to do the work.
They had a different layer and level of motivation right so they worked to take care of themselves they didn't live to work and so that generational like change was different. And so when you have a person that you know works to live and doesn't live to work their
thought process is different so the moment that they feel like they're treated unfairly or they're discriminated against in the workplace or if they're not adequately supported as even a woman in the workplace of you know how do I properly navigate this
my career space my career path like if they don't feel like they have that people will be less motivated and then from there they drop down and they start looking for other opportunities I mean there's so many Gallup reports and polls on that that it's just so glaringly clear you know like it's just there people just
have decreased motivation which we know what that leads to decreased output so now you're not getting your money's worth on that employee and you're not getting your money's worth on that person.
And I'd like to take it a step further I mean you're now hurting a person you know you're what you're hurting a person like you're giving negative experience to that person that they have to kind of recover from which is tough.
And I've said it's a it's a lot to shift it's a lot to learn you know as an entrepreneur I've gone through this many times and I've I've been in both scenarios that are really all scenarios the good the bad and the ugly that can exist for that.
I've been at fault for the good the bad and ugly to we've all got so much to learn one of the books I'm studying right now in fact the book I'm studying right now is tribal leadership and tribal leadership acknowledges a lot of what it is that you're talking about you're talking about
the traditions that exist in that book and not sure if you've read that before or if it's on your list not many people have it's not a very well known book but it builds on the principles that the five disfunctions of a team build on it.
It calls out books like who moved my cheese as has not answers or solutions to the problem.
I was really interesting. They came kind of pull it and it calls out the thing I just read recently the comic writer for the for the comic Dilbert that I've never gravitated towards I never thought was that funny.
I've always felt a little bit harmful but I didn't know that until I heard them break it down.
And I was like wow like they really they really wanted to include that guy and see if they get in the shift but there's these stages of cultures that you can get sucked into and and ultimately not be able to move past so Lucy are we still there did we lose you for a second.
No I'm here I can you're there.
Okay, you froze a little bit so I was going to fill some time and like well maybe you're on so now I'm here.
All right no worries well with that said. So let's talk about your vision. Let's talk about your vision though from the state of what's your vision for your clients what's your vision for the women who are going to be working with you.
And I'll pull up your website in the meantime hi me to me favorite pull up the website while she goes through this we can pull both the elevate version, as well as her website fresh.
That way people can also see how it's spelled as well since I struggled with that so much.
That'd be awesome. So my vision for my clients really is for them to ultimately just actualize and realize their fullest potential.
I think there's so many times that we as women like we kind of touched on earlier we don't feel empowered enough we don't feel supported enough and I think that is what is happening in the workplace and it's like how do we pull all these things together specifically as a single mom I'll
forget I had a really awesome manager, but I told her I was like I am exhausted like I'm tired I have a baby, and I feel like I'm losing myself. And furthermore, I feel like I'm doing a job that's really beneath my ability, like I know I'm capable of doing more.
How do I get there. And I mean, thankfully, right that I was blessed to have a manager who got it, who could support me enough to say, Lucy, here's what you need to do. First of all, just take a second take five minutes out of your day, and get yourself organized, figure
out what's the most important like we kind of walk through all of these different productivity tips and I'm like, right, right, you're right. Okay, great and just like and then let's talk about your career development, let's actually make that a thing in our one on one.
For me I was blessed and fortunate enough to have someone who believed in my ability and then started advocating for me to have, you know, projects and doing all of these things but what I have gotten here without that person's support, maybe, right, maybe on my own maybe I would have taken a longer
time but what I have really gotten there without having someone like, you know, like we talked about a mentor, a colleague, you mentioned a community, someone pushing me there and so it's like so often we're here in our heads, and we need someone to help us get to that next
level and so that's, that's where elevate was born from I was like I think, you know, we can take fresh public to a different level fresh public is more so around just developing yourself holistically understanding those productivity tips, you know those questions that we asked ourselves is a time
to leave corporate you know is it time for me to you know evaluate a different path but but also elevate is really just about you know realizing who you are, and you're capable of doing more and you're capable of getting to the next level but you know we do have to get help, you have to get a
better understanding of what you are doing at different times. So, yeah you do. I like that the hand out the handout. Right. It's super important and many hands up for certain types of visions and missions. So, I like that so let's see
what I what I envision of my end as if we were to just kind of look at the next five to 10 years Lucy my hope is that so passion pro what we do the that's a free program passion product org I don't ever plan on charging for it, but it's not designed to move people to
that next elevation. It's more designed to open their eyes as to what elevations exist. Right. So I see a lot of people coming through passion pro finding their purpose I have clients right now, who they know what they're designed to do they know they want to help
them. They then take my passion pro assessment they come back and they go. Jackson I I knew my audience, but now I know my audience, and I have to go back and redo the work I did and I'm like I know, and that's why I put it in place as soon as I can, but anyway people first
have to have to move forward with their current desire so anyway I gotta like going through that right now. And it's beautiful because he's now aiming towards people that he aligns with to a greater degree so digressing back to passion pro people get through with passion
pro. And they're like, Okay, now what do I do with this you know like now now that I know my purpose. I know where I want to go. Who do I turn to for help. And that's where I also hope that people who go through that will realize it's not just one coach.
It's not that easy. You know, it might be you might think it's that simple but it's again it's about that tribe. And sometimes it's about the tribe of coaches, right that you need in your life and so I see us molding to where we got people a lot of people
coming out of passion pro funneling straight into elevate funneling straight into fresh depending on where they're at in their their life and realizing that you know what Jackson's program for passion pro and whoever else has helped me build that along the way.
You know, Jaime's program for passion process he was also involved in that they might meet Jaime go into it, explore maybe Jaime read is all my videos we'll see. Right and then that's now more like his program than mine that'd be cool.
Then they see Lucy and they're like, this is exactly how I need next. You know that's really what it's all about is facilitating a series of paths kind of like a city.
And it's like maybe Starbucks is on the other side somewhere but you can go left, you can go right. Yeah, straight. You can do which ever path makes the most sense for the type of journey that you want to have.
And so, with just going a little bit further it looks like and maybe we talked about this maybe we didn't 10 years now. And, and fresh public since you launched that that's awesome congratulations.
Yeah.
And what did it start as, and how did it evolve. I'm curious. I think actually it's so funny I just wrote up a blog post on this on fresh public calm.
The little lifestyle engine that could, and it started literally in April of 20 whatever 10 years ago is 2013. So 10 years ago I'm not good.
But it was really about just like, okay, here's an idea I have I just want to share some thoughts on some things like if there's anyone trying something new.
If there's another mom out there or someone who's just like creating a playlist like can we share that with each other did you go for a walk today. You know my kind of inner circle they always hear me talk like at least get a five or 10 or 15 minute walk in like what can you do
that's kind of new and different that kind of reinvigorates yourself. And so I started it at that time for that just like as a personal project just to connect and I kind of started off with the word press blog and I didn't know what I was doing I was just figuring it out and actually a few months after that.
My mom was actually diagnosed with stage three breast cancer. And so my focus kind of shifted to, you know, from like okay walking and exercising which is great for your health right and, you know productivity tips to.
Like, how can we get healthier. Like how do we get healthier how do we feel free how do we feel happy and when my mom got the diagnosis. Of course the doctor came with the myriad of options and choices and things to do and I remember one of the main things she said was to
do things number one she's going to trust God and number two, she wants to maintain the quality of her life. And so, the three of us I have two sisters and older sister and younger sister we just like we like went to work like figuring out how do we make
them happy. How do we make sure she's healthy how do we make sure she feels free. And so I just started blogging about that experience and then also just sharing different things I got involved in like wanting to study different cultures again going back to that behavior like, how are people other
places doing this, you know, and I tried my hardest my mom couldn't do it, but anyway, she I was like you should take off more you should enjoy your weekend like so it just became about blogging about that process and just really honestly
truly became a really good outlet for me just journaling and getting your thoughts out, but holding yourself accountable to a larger like you said community and audience. And so it's just a little lifestyle engine that could and I couldn't be more grateful for it so
I love that. These are half of my current journals my active journey. I have six subjects and so I do believe in the gift. Yes, the balance that comes from journaling both publicly, sometimes in order to kind of press yourself forward as well and attract clients like Judith is
asking about right when we get our names out there when we become producers versus consumers. Right so Judith, if you're still there, Jaime is going to invite you to join the show if you want to.
We'll actually pull you in to this environment. Because again it is about the one person, you know, could be listening and we can help you awesome so let's before we go into that too far though.
Lucy one of the questions we have on here is, how do you empower women, how do you specifically empower women to have a healthier freer and happier life but I want to shift this question first to
the tips you have for women to empower themselves beyond you shared some coaching is one right and setting their smart goals. And in fact no you answer that just fine. I'm going to say the best thing you can do out there is write those down and put those into action.
Meanwhile, let's shift gears to this. How do you specifically help women have that healthier freer and happier life beyond the goal and beyond what some people might think coaching is.
I think it's really, it's not necessarily beyond the goal but it's like what what do you envision for yourself. You know I can remember a few years ago I just sat down on like alright I want to get really serious about what I'd like to do next and I like to think that I've had multiple
careers with a psychology degree and then going from HR to it to sales and it's just like, what kind of life. Do I want to live and I think it really comes down to that question right like how do you answer that for yourself.
What kind of person do I want to be what do I want to be known for do I want to be known for being a kind person that's helping people and providing value do I want to be known for the community service that I give or like you said your mom doing all the things in church I was right there too I did so
I don't know how many things in church it was I can't believe how many days I spent at church right like right so it's just about like what is it that you want to do and so how do I empower women to have that happier and healthier and freer life it's
like you envision for yourself and that looks different year over year I mean for my mom it was very much now I just want quality of life 1010 years prior and it's probably something completely different like the next promotion and let's buy my next house and let's get this car but like what is it that I truly want to do and for me,
even recently I just put myself on like a three month challenge of just like, let me get super clear on my goals, because I noticed that I mindlessly scroll through Facebook, and I'm seeing absolutely nothing that I need to see, but it's just a mindless scroll
to honestly procrastinate from going to the next step of like okay I know I need to get this done, let me just get this done right, and so it's like I was lying to myself and telling myself I deserve this scroll like it's nothing it's pictures it's friends it's family but I need to
it's an escape, it's an escape, it's an escape and it's like, how do I empower women to do that you, let's remove those escapes, let's remove those escapes. Right, TikToks become the modern escape you know it's the TikToks and I'm going to an extreme here it's
not always the case but the extreme of it it's a modern cocaine and they and it doesn't have to be that it's not it's sugar too right sugar becomes that as well Netflix becomes that pornography there's all sorts of aspects that can become both a vice and an escape or one or the
other. We call it a pastime sometimes and that can be right it can you can have a healthy dose of sugar in my opinion, there's other doctors who say no but like, I think sugar is tied to my happiness a little bit there should be a nutritional
fact on this is happiness 100% with that cheesecake please you know if you will I'm pushing for it and so those those those realities they they happen to all of us you know and I remember LeBron James to you know he was on his feeds years
ago when he was I think he was when he made the transition to Miami and the whole world like mad at him for leaving Cleveland and wanting to live on the beach with his best friend like whatever but they were all upset at him about it.
They're pressuring him until he broke and before you had that breaking point, you know he was reaching it to because during and during the class he's listening to all the nasty things people are saying about him.
He had to learn to stop listening to that he had to learn to turn certain channels off he got the opportunity to learn to shut certain channels down.
We sometimes need that guidance even though not children, it's helpful to have so I do want to switch gears a little bit to Judith here and so we'll tag her on this and let her know the the time stamp mark I may where we went into this in case she's not still around.
But she's got a question for us. She's got a company called innovation consulting as we see she's the founder and she's having a hard time finding clients and any tips, you know how do we attract clients, right any any suggestion I like that she's gone into two
dynamics there one is fine. One is a track. They're two separate stages that most people don't realize. Do you get into marketing with people as well when you're coaching, or do you outsource that list you do you kind of refer them to books and subject experts just curious.
Do you do marketing.
Okay, there we go. Sorry you were frozen for a bit. Oh, no worries. So, do you also do marketing with people or do you help them find who to delegate that to. How do you go about guiding somebody when it comes to attracting clients I'm sure that it's actually as you work with entrepreneurs or CEOs that's one of their top
Oxygen needs in my opinion it's like oxygen like if you don't have that you don't know what else you really want in life. So, what do you do in those cases.
So, let me take a step back here and really just identify like who your ideal client is. What is it that you like, who would you really be excited to work with.
For me, I know it's moms that are working moms that are, you know, go getters self starters, innovative, ready for change ready for something more that are kind of frustrated with things right I know that in and out about their personality.
I know their behaviors I know their pain points I know what they're frustrated about I know what makes them happy I know that you know, if it's Jackson and he's my potential client like that 100% happy for that sugar right like knowing them well enough to know where they hang out I think is kind of where you,
you know, want to aspire to be, but if you're looking just to find clients quickly. Just on the flip side of that I think number one just networking, just reaching out to people and saying this is what I do this is the service that I offer.
This is what I'd like to start doing and helping other people and then identifying what your value proposition is. What is it that you offer that you know different than someone else and then being able to communicate that and find those clients.
I think also there's like this untapped area of like LinkedIn and Facebook that people potentially miss if you haven't heard about it already but like, there's different groups and settings where people hang out.
There's different hashtags that you can, you know, follow so if you're looking for a company who's ready to like their website looks stale, or you're ready to just help them like invigorate and be innovative and try a new solution like reach out to them with the pitch and just say hey
have you thought about this here's three ways to, you know, be innovative in 2023 here's what companies like yours are doing to be innovative I think there's so many different ways, and I want to caution with this there is no silver bullet.
I think so many times we think there's just one way to get something done, and developing a marketing plan is truly a multi pronged process there's more than one way to skin a cat.
I think there's a way to go out and be the hunter and find clients, and then there's a way to also attract them by providing value, and being able to have that value delivered in a space where your clients or your ideal client would see it.
That's fun. It's well said and it's funny that you said that. Rick Meekins, my friend also fell podcast host at off the cuff founder of epiphany, which is mentioned here as one of our sponsors. He actually calls me his silver bullet, which is funny.
I would say that I'm more like a samurai sword though because you can use me for more than one thing, you know, and you can use my solutions for more than one thing so I'm going to take a step back from the question a little bit and say okay so somebody came to me and they were like,
hey Jackson, if a woman came to me, how do I upgrade my life as a woman, right? I would open my little black book and say okay first off, passion prose free, you're always welcome to use that, and see where that takes you.
I believe in invitations, and so I give an invitation to people just like you did, right, rather than telling people what to do, there's that, and I work with one of my clients is Alyssa Joshua, and she's a fantastic executive coach, so if you're a woman in the workspace,
if you're looking for a corporate, you know, corporate coach, somebody to help you to go to the next level, then I highly recommend talking to Alyssa, and I also got to meet Lucy Deloach, and she's phenomenal at helping women take their lives to the next level as well, so what your opportunity is to go see each of the programs,
and also go talk to each of those people and ultimately interview them. Treat yourself as though you are a company like Disney or a company like Home Depot, where you actually have a process where you evaluate who it is you want to work with,
and while that may sound exhausting, taking the time to slow down and look at that, taking the time to assess what it is that is best for you, it's akin to sharpening the blade of an axe, right?
If you take an axe to a tree that is dull, and it doesn't matter how many times you hit that tree, especially if it's super dull, you're not going to make any impact on that tree, so you slow down, you sharpen the blade itself, then you go back to swinging the axe again,
and you stop after 30 minutes to an hour, and you go back to sharpening again. It's one of my favorite analogies, it's one of the things that I know that, and when it comes to mindset versus tool set, you have two different things you have to do, right?
Your tool has to be sharpened, but so does your mind, right? So your tool is in life, in business, your CRM, what's that look like right now? Do you have one?
Are you using LinkedIn? Are you using LinkedIn automation? Are you using events on LinkedIn? Are you using Facebook? Why are you using those things? What type of messaging are you using? Does it attract people?
Enough people or does it repel people? Does it tell people that you're a human being or does it sound like you're trying to force things down people's throats?
There's a lot of realities there, and so when you're looking at the tools, I like it that like the axe, I've got to make sure that I sharpen my axe. I got to make sure that I make those systems optimally, optimize them to where they're performing and delivering results.
On the flip side, I also have to know how to swing that axe, right? I've got to work on my mind. I got to work on me and make sure that I'm in the best shape possible for utilizing that.
And so if I don't take the step back and look at, okay, I've got systems and I have myself and I got to get both to work, I got to get the mechanic and the mechanics tools working super well and going hand in hand in order to win.
I know that's not the easiest route to go, but I've never seen very many good things in life come out of going the easy route.
So innovation consulting, you know, and Judith, you're always welcome to reach out with us and talk to us. We will reach out to you, by the way, and invite you to have a longer conversation with us about what it means to attract clients, how you're going about it.
Every single provider in the market should be treating their clients more like doctors, or we're actually assessing where you're at.
Describing and yeah, what you've done. If you don't know any of that about somebody, then we have really no business telling you what to do.
We've got to know where you're at, what you understand, what your strengths, weaknesses, opportunities and threats are.
Once we understand those things, that puts us in a fantastic opportunity. Holy crap, you're a networking queen.
You know, let's get you in front of people fast. Or, wow, you don't even want to say hi to people.
We got to work on your people skills first. Maybe get some automation going in the mix while you learn how to network and how to talk to people.
There's too many variables about one person to be able to be able to responsibly jump in and answer that question.
So I'm grateful for the array of answers Lucy gave. Also hope that you will take all this feedback and let it lead you now to the new questions that you hopefully have.
And your new questions should be based on where you're at and what you've learned so far.
And maybe the question needs to become, you know what, I've been told to do all these other things. Where would you guys have me start?
And then validating that against other people's opinions. That's what I like to do. Get my information and then go talk to three or four other people.
See what they say about it. It takes a little bit longer, but I usually end up with a much stronger plan.
So moving back in to and if you got a follow up question, Judas, don't hesitate to hit us up with the question.
I do want to move back into again, helping women power up. We got a few minutes to talk a little bit more about it and what other additional things that women can do.
Let's talk about in the workforce, right? We're facing demotivation in the workforce.
Do you want to talk about, we've got time for one of two routes.
Women who are trying to get back into the workforce or women who are in the workforce, trying to get to the next level of what it is they're doing. Your call, Lucy.
Yeah, I'd say women currently in the workforce trying to get to the next level.
Just so I don't have a lot of experience with I will do one thing before that and that is if you are trying to get into the workforce, my biggest gift to you.
And I hope you take this to heart is just do it if you want to, right? Trust yourself. You have management skills, especially as a mom. You have those.
Don't anybody tell you you don't. You got the best management system in the world or talent in the world if you've been a mom before.
So just trust yourself and get out there and don't be upset when people say no.
You know, just try for the next one next one. You'll get your opportunity. There's too many jobs out there not to land one and don't be desperate about it.
So now transitioning straight to what you're talking about women who are in the workforce looking for the next opportunity, whether it's in the company or out of the company.
What advice do you have for them? Lucy, what should they be doing? What can they do?
Yeah, advice, you know, based on, you know, on a typical situation where you have a woman who has a solid relationship with her manager and can start having that conversation of career development.
I think is always the best route. If again, you have that conversation or that relationship rather to start saying, hey, sir, manager, man, manager, I'm looking to do this.
Or I'd like to explore. I'm in an exploratory phase right now and I'd like to see what else is out there.
A great manager acts as a coach, honestly, in that way. And they say, okay, great, go take a look at these things.
Come back to me next week. Let me know what you have found. Let me know who you would like to connect with.
And I can see if I can make an introduction for you. Right. Like that's, that's ideally the kind of manager you want to have because companies invest so much money into their employees that you want to get them to stay even if they're not in the same position.
So I think first stop is a manager. I think also just having a solid conversation with yourself of like, what is it that I want to explore what's motivating me for that.
I think different women are motivated by different things to be candid. I wanted to earn more money. I knew if I wanted to earn more, it had to do something different.
So I knew I switched from HR to IT so that I could earn more and have a greater earning potential, but I could also capitalize and maximize the skills I already had, which was client management, client relationship, management, and actually getting things done.
So I switched from recruiting to operations management because it was a natural fit for me. Right.
Just knowing who you are. I think, I think those are the top two. And I would always recommend like reaching out to a career coach or any kind of a coach to just help you get there because they're just going to help you navigate those next steps.
Yeah, if you're in an environment that is discouraging you from doing such things, right, that's blocking you from your personal growth, you might want to consider the red flags, right. You really want to be in a relationship that's holding you back.
There's so many great opportunities out there that you that you could latch on to or that you could transition to where you would get the support that you need. They're not easy to find. It's not an easy path. It is a leap of faith.
You have to do it with some degree of prudence. But at the same time, the opportunities do exist to be able to find exactly what Lucy's talking about. If you have the opposite of that, though, I think it's very important to recognize, you know what, I might have to go outside of the box here in order to find my solution.
You know, to double down what you said and to give a shout out to our, our former senior designer. She was the department head for our design team. And she was spend after hours times with me planning out the business for two reasons.
She was the first one. She only speaks Spanish. And so she's trying to learn all the things that happened in the day during their English and she made this choice to sacrifice some time and speak with me about the business and I'm going to give her 10 minutes and find out like, are we good?
Like, do you want to go? I'm after hours with you. And she's kept going. And so she showed us continued dedication. We got to the point where she says, you know, Jackson, what if the team was doing this? What are the team was doing this? What if operations are doing this?
What are we doing this operations? And I was wearing the COO hat at the time. And so we had, we got to a series. I'm going to end on this, but we got to a series of different topics. And I said, when are you going to do something about it?
Ultimately. Right. And, and she's like, what do you mean? Well, I can tell you this. And I what I told her, I said, listen, Mark Zuckerberg is not waiting to find you as the next COO of the company. Right. That's not how that works.
He wants somebody who's ambitious, who will go after it, who will seek it, who will say, I'm ready to do this. And guess what? Our senior designer is now our chief operating officer, even though she has the limitation of English and she does not speak the core language for our company, like, our clients at the time.
She does. Most of our people do speak Spanish, but she's got such a dedication to what she wants to provide and how much value she wants to provide that I realized like, whoa, like we would be stupid not to implement her as chief operating officer.
And she's done phenomenal. Right. So if a language isn't a barrier, right, and your distance and you're from a third world country, if those aspects are not a barrier to a woman's dreams of moving up the corporate ladder, so to speak, and providing more value, then, you know, what more excuses do you have?
But you have to seek it. And I had to also kind of prod her along. She had somebody who could. But if you don't have somebody who could prod you along, know that it's still your opportunity to seize. And the worst thing that can happen is somebody says no or says move on.
And there's plenty of other jobs out there on the market. So I would say be bold, be brave, go after what it is that you want. Lucy, anything else to add before we wrap up today?
Yeah, let's say it passion. I mean, she's sounded clearly passionate about things. And it's like those things that you're passionate about that also equally aggravate you and you're like, Okay, I got to get out here and fix it.
And that's, I mean, that's awesome. That she's going to do that. And it's awesome to have someone that just push her to say, Hey, when are you going to do something about it? Because sometimes that's all it takes is like, Oh, I can, I can't do something about it.
Absolutely. And so seek, seek your opportunities out there. Go from boldly. Lucy, thank you so much for being here today. This is an absolute joy.
We look forward to our next conversation. If you want to have a conversation with Lucy, I'm sure you can reach her on LinkedIn. You can also reach out to her through the websites.
We'll have the links and the comments as well. And in the show notes. So Vision pros have a fantastic rest of your week. Go out there and bless people's lives.
If you are not a female, share this with a female friend, somebody that you know that could benefit from Lucy's coaching or at least knowing that Lucy exists and allow them to make their decision, you know, themselves about the value that she could provide on her lives.
And everybody have a fantastic week. Thanks for being here, Lucy.
Thank you for being here today. I'm really happy that you tuned into Vision pros live. I'm looking forward to seeing your reactions as these episodes continue to move forward.
We optimize them as the months go by. This is going to get more and more fun. We'll have more and more engagement as well.