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Alright, welcome in to Vision Pros Live.

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I'm Jackson Callum, I'm your show host. We will be doing interviews for visionary entrepreneurs

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and guests, guest leaders who are building fantastic visions out there. Ultimately, I

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just want to go through some of the things that might help you with your vision.

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So if you have a vision that you're pursuing, drop a link in the comments and let us know

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what that is. If that's a business or a brand, if it's a non-profit that you run, be happy

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to promote it, be happy to talk to you about it, and if you'd like to apply to be on Vision

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Pros and be interviewed about that vision, then by all means, feel free to reach out.

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Alright, alright everybody, welcome in, welcome to Vision Pros Live podcast. My name is Jaime

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Jimenez, I'm here kicking off this wonderful podcast. Jackson will be joining us a little

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bit later before we get started, before we go into subject. I wanted to talk to you about

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the power of delegation. It's always important for everyone to have in place any type of

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fallbacks in case any unforeseen situations may come up. And this is something that we

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are 100% here, prepared to do. So I'll be kicking off today's podcast and I hope you

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guys enjoy it. I am an executive at First Class Business. Today, I have the pleasure

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to be with a wonderful woman. She is an amazing, amazing coach. Her name is Alyssa Joshua.

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She is an executive coach working with entrepreneurs, creatives, and business leaders to create

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lives, teams, and companies that go beyond performance. So let's welcome her in.

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Hi, I may have a question for you.

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Great, thank you so much.

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I'm glad, I'm glad. Would you mind telling us a little bit regarding your background

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as a coach before we start with some of the questions?

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Yes, I've been a coach for five years. I started coaching as a coachee and that's what got

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me into coaching and looked a little bit at my background and the kinds of jobs that I

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had been doing and realized, oh, this is something I want to share with others because I really

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saw how coaching was impactful in my life. So I've worked in the restaurant industry

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and tech startup and I, for the last 18 months, was coaching at the tech company, coaching

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all different levels of leaders and different departments within the organization, which

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was a lot of fun and I also have a private coaching practice. So anything I can do to

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get coaching to more people is fine by me.

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Yeah, I've been coaching as, I've done some personal coaching myself and it's transcendent.

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It definitely takes you to a different place. With that, can you please share your vision

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with us?

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Yeah, so for me, my vision is really to bring coaching to as many people as possible because

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as you said, coaching is transcendent. I saw what coaching was doing in my life, how it

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was changing relationships, how it was changing the way I showed up at work, how I showed

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up for my clients, all different things and I really love the ripple effect that coaching

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has because your family, your friends, your colleagues, they'll see the changes that you're

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making through coaching and so my vision really is to have as many people as possible

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be able to take advantage of coaching and really see those changes in their own life.

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That's amazing. Yeah, coaching definitely brings you to a whole different level and

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it provides such an amazing feeling for a person to be able to be led and be guided to

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understand better like what situation they may be in and what else they could improve

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in their lives.

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Yeah, and you know, it's really neat to be able to walk next to someone as they're going

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through whatever they're going through or to have someone say that thing that we've

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been working on for the last three months, it's live or it's come to fruition or I got

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the promotion, whatever it is, and to celebrate with people, it's just, it's awesome. I love

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it.

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That's another thing, accountability. That gives you, you have to be accountable for

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everything you do and that is something that people may find sometimes overwhelming but

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it's so nice to have someone there to talk about your victories, your failures and to

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feel good about it at the end of the day.

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Right. And you know, I think about accountability too. Sometimes it feels stressful because

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it's like, oh, I actually have to, so to speak, get that thing done. But if it's important

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to you and the person you're talking to is someone you love, then out of that love, you

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want to create that accountability with them because seeing them accomplish their dream,

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their vision, their next step, whatever it is, however big or small is what it's about.

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Like that's really me loving you and not letting you off the hook and saying, hey, you said

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you were going to do that thing and it was important to you, so let's make it happen.

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Yeah. Yeah. So with that, what's your vision for your clients?

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Oh my gosh, that they would accomplish their dreams. But I'll take a step back because

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for me, when I first started coaching, it was because I couldn't even answer the question

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about what my dream was, like what my dream job was, what my dreams for my life were.

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So being able to work with clients to help them even get there, suss that out, that is

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such a huge first step of creating a safe space where they can dream because not everybody

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has that. And sometimes if your dreams, let's say, don't fit with what your family believes

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you should be doing or what you grew up thinking you had to do, it can be hard to say those

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things out loud. So for my clients to be able to say what their dreams are and then be able

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to achieve them, that's really my vision for my clients, that they're living a life that

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they love and that they're achieving the big steps, the small steps and moving themselves

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in that direction. I mean, yeah, that feeling has to be great

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when people accomplish what they set out to be. I was just wondering, like, how does that

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also feel on the coaching perspective? Is that also gets you pumped up?

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Yes, I think it's awesome. I'm like, you did all the work, you know, because I'm walking

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beside them. But I had a client who had been working on a book for a while and we worked,

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I think if I'm remembering correctly, he told me 10 years and we coached together for about

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three months and his book is now live. So, you know, I see the LinkedIn post and he messages

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me and he's like, I sold my first book, like, that's amazing. I love celebrating those kinds

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of things with people because it just, it feeds them and it means that they can do different

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things with their family or show up differently at work or change a relationship that they

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didn't think was changeable. That's so cool. I love it. It's my favorite part of coaching

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is when my clients call me and tell me a win that they've had.

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Yeah. So, one of the important things in mindset for me is also celebration because it has

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to be, it has to be an important part. Once you are able to overcome that goal that you

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set yourself, it's important to also celebrate that. What are your thoughts on that celebration?

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How should a person celebrate those victories?

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Well, first off, I love that you brought that up, Jaime, because I think that when you are

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a vision person and especially if you are type A like me, you can get caught up in the

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final product and forget to celebrate along the way. So, not only is it important to celebrate

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the final accomplishment, but also the progress that you're making because, you know, if you're,

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let's say you're paying off debt, if you've paid off a quarter of it, that's a celebration.

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If you've paid off a half of it, that's a celebration. So, always remembering to celebrate

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along the way, I think is huge and also makes it easier to track the progress that you're

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making because sometimes that goal can seem really far down the road, but every step is

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moving you forward. So, celebrating along the way is huge. Oftentimes, I'll stop a client

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like, okay, what are we celebrating today? Before we get into commitments or strategy

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or what's getting in your way right now, let's just talk about what it is we're celebrating

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because without that, why are we doing all of this stuff? It also helps with that mindset

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of, you know, I'll be happy when, like when I get there, we want to be enjoying it throughout

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the whole time. So, celebrate early, celebrate often and, you know, sometimes it's just about

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celebrating, I'm here on this call today and that's enough and that's okay too because

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sometimes that just getting up is a celebration, right? Like it was a hard to get out of bed

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this morning, but I did it. So, not only should you, but do it a lot, a lot, a lot.

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Yeah, that's something that I constantly do and I think even though it may be small steps

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or small things that we do, we have to take that value and provide that celebration space

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for everyone. Right, and your point about the small steps, everything is small steps.

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Like when I'm talking to clients, I'll use the analogy of a staircase a lot of times

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because if you're at the bottom and you're looking way up at the top, it does not seem

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possible, but you can definitely step up a single step and you can definitely take the

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next step. So, it also helps keep everything in perspective that we're not trying to do

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the thousand things that are going to get us there. We're getting just the one next thing

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and that also takes a lot of the overwhelm away because most of us can do the one next

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thing that takes 15 minutes, right?

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Yep. So, here's a curious question. What does it mean to unleash your fire?

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Well, and I talk about that on my website and that's like a little bit of my branding

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for people who don't necessarily know me, but what it means to unleash your fire, what

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I think is oftentimes I have myself and I've seen with clients held back on my truly authentic

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self because it might make other people uncomfortable or goodness, it might make other people feel

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any given way and I have to remind myself, look, it's not, their feelings are not my

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responsibility as long as I'm in integrity and being kind, but what I want people to

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be able to do is just like open the floodgates on the things that are important to them.

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So, it starts with a spark, which is that vision. What's my vision? And then, great,

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what are we doing to get there? And then when you get there, great, what's next? It's basically

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just like this growing, you know, because the fire starts small and it spreads quickly,

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but it's this ability to really have your vision in place and then grow with it and

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grow into it because we don't want to play small and fire does not play small, right?

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It's big and it's hot and it just keeps moving.

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Yeah, definitely. Wow. That's something, definitely.

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Because following, so, yeah, I've met a lot of coaches in my life. I haven't had a good

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life or a big coach, but I've experienced some really bad coaches in my life as well

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as some really good ones that have shaped me into what I am today and I am thankful for

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that. What separates a good coach from a bad coach?

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Well, let me just say what I, in my experience, has made a good coach for me. My experience,

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and I always tell my clients, too, I have a coach, I have many people in my circle. I

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recently heard Rich Lytvin say, if you can do it by yourself, it's not a big enough vision,

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right? And so I fully believe in the power of the team effort of people supporting you.

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But for me, what makes a good coach is someone who challenges with love, like we talked about

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earlier, right? Like, hey, I know you're having a rough time today, but I care more about your

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vision maybe than you even do right now. And so I am going to help you get there. That's

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one, having empathy and being authentic. Like sometimes as a coach, you have to say the hard

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thing or the thing that is going to kind of hit somebody right here and let them sit in it and

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have the space and it is okay because you've built that trust. And I think having that basis of

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trust and knowing that the coach is for you, for me is what makes a really great coach.

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Yeah, I think that chemistry and that relationship that has to develop specifically with a person

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that is guiding you is so, so, so important. We have a question here from Mr. Jackson, which is

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he is now here. He's asking, what are some small steps that you are taking to move to your next

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level? For me, I am. Hey guys, I was just going to do a part real quick. I was actually asking

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that to the audience. I mean, I was enjoying this. I was sitting back and watching you guys. I'm

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like, this is great. Jaime is doing amazing. Alyssa is throwing down the bombs, the value

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bombs. And I was like, let me just type some value bombs out there while you're going. So,

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you guys keep going. I'll step aside. Awesome. I want to know when the, well, now Jackson,

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I want to know in the comments, what small steps is everyone taking to move themselves to the next

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level? And I think remembering that a small step is a step. So let's not think like, oh,

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I'm only doing this thing. No, if you are taking a step, again, let's celebrate that because it's

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hard to do. You know that that was a small mind taking a small step, right? When we, when we'd

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belittle ourselves or talk down about the action, right? So small steps, right? I'll give you one.

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Jaime, since you put me on the spot, how about a big step for Jaime on having him run Vision

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Pro's live last minute so I could fight traffic and get back here? That is absolutely amazing. I

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was like, what, what a great opportunity, you know, to have this happen, to have Alyssa come on,

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Alyssa being an executive coach for Jaime, soon to be established. I don't know if you'll talk

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about that or not yet. Oh man. So Alyssa is actually going to be an executive coach, most likely for

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Jaime. We're going to do a little bit of evaluation on who our team is, is ready for that, who our

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team is ready to maximize the value of that and, and really allow her to unleash her fire as a coach

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with him so that he can or, or Camila can unleash hers. Those are the two that I'm most considering

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right now. But so here we go. And I'm stuck in traffic and I'm like, you know what, this is

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the perfect time to delegate, right? And to really showcase the power of delegation, bring your team

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forward, you know, empower them, let them jump in and do this. So I needed to do, I needed to

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communicate with Jaime about that. We'll talk about that in just a minute, probably. But I said,

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Jaime, who do we have on deck? Cause I thought it was either Alyssa or Susan. I didn't know which.

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And he said, listen, I was like, okay, great, I'm going to call Alyssa up and let her know

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what's going on and let her know that he's going to start the new process. Cause it wouldn't be

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respectful to either party to delegate one side of the experience, right? You got it. You got to

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be able to delegate both. You got to let people know what's going on. Ideally, we would let the

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audience know as well. But that's part of the fireworks show, right? That's part of the income

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in. He can help the audience see that and they'll just go, you know what, they don't need Jackson.

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Maybe we like Jaime better than Jackson on this, right? This is an opportunity. And what it comes

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down to is my brand is not Jackson class business or vision pros Jackson live. Like, you know,

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it's vision pros live and it's first class business. And if we can't learn to set ourselves aside,

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if we have to be the center of attention, what are we doing? Like we're going to rope ourselves in

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to the degree that I'm scaling these companies. It would be different. It's different from my

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brand personally. I have to show up on stage when it's Jackson Callum, you know, wrote the book

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type thing. But when it comes to a bigger brand, a brand that goes beyond the singular individual,

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that's where it's super important to be able to delegate and empower. So I'm going to get out of

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the way a little bit more. But Alyssa is one of the people who I know that does an excellent job of

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helping executives establish themselves as executives. And I would say that delegation is one of the

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most important roles to being an effective executive, according to Peter Drucker, at least,

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Dr. Peter Drucker on that topic. Alyssa, I've learned a lot from you in regards to this reality.

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What would you add? What do you do to help your executives know how to better delegate?

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You know, it's a lot of it's a lot of asking questions, because a lot of times when we're not

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interested in delegating, it's because we're fearful of the result. And we think and I use we

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because it's kind of an all of us thing, right? We think that if I delegate this, it won't get

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done as well or the way I want it to. But you know, then I'm asking, well, why did you hire this

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person if you don't trust them with that? Why did you hire this person if you don't think they're

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going to do a good enough job? So it's really kind of challenging the thinking around why I would or

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wouldn't delegate. And like I said, you on the call today, Jackson, like today, you got to delegate

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and then we get to bring something totally different to the audience, which is actually really cool.

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So it's fun to roll with it. And so really for me, what are you afraid of if you delegate?

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Absolutely. So absolutely. And Cynthia's on our team. She you know her well. That's our our head

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designer. And we love what you're what you're contributing there, Cynthia. I'm glad you enjoy

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working with us as much as we do. And it's it's cool to see her unleash the designs that you have,

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you know, for for your website and things like that. So let's talk about your opportunity to

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delegate that and mine as well. Right here, we had a design team building a landing page. And

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yes, I can try to do it myself. You know, yes, you can try to, you know, to make it happen on your own,

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or you know, you can also guide the team, you can scream at a team, right, and tell them what to do.

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You can demand people do things a certain way, you can box people in there's so many ways you

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can go about that process. What was that process like for you, delegating design to a new team member

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who doesn't speak English as a first language, and in fact, has a translator work with her

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for this, what would you learn and what would you enjoy about the process?

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I personally, which this is very funny for me to say out loud, but I enjoyed the letting go.

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Because it's something that if I would do it myself, it would look fine, but it wouldn't look great.

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So as I started seeing these designs, and getting to say like, Oh my gosh, I feel fancy because of

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the work that everyone's doing like that was nice. But I think too, it was really a great exercise in

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that trust for me to say, you've seen my branding, you've talked to me, you've seen what I do have,

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you understand where I'm trying to go. And I'm just going to let you roll with it and try to

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trust your expertise. And I have, I don't even want to say I have not been disappointed. That's

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so just like awful to the process. I've been so thrilled with everything. It's been so much fun

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to see. And when I have questions, or I say like, Hey, can we tweak something? We can, but those are

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so simple, because we're, if we're not 100% of the way there, we're 99% of the way there. And I just

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get to see something that I love every single time. So I have found it to be freeing and also

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super exciting. That's awesome. I'm glad to hear that. We're going to, but we're going to drop the

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link to in the comments, because while everybody has the opportunity to go after this opportunity,

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they know they answer these four powerful questions related to unleashing their ability to think

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bigger, right? And you can be a non executive doing this. But if you're an executive and you're

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looking for the opportunity to be coached, then as Alyssa said, it does start with power questions.

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So I wasn't planning this segue, but let's talk about the four power questions on the page.

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Yeah, really, for me, it's about thinking through things that, you know, as a CEO, you're not trying

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to take, take your vitamins or like create a morning routine, like you've got those kinds of

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things nailed down. So it's really thinking through the things that you likely know about your

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business and what's going to hold you back maybe five years from now that you can kind of see

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happening now. It's about, you know, if, is anyone around you challenging you? Or is everyone around

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you just like, yeah, you're great CEO, love your ideas. Some, you know, some CEOs love that some

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don't really want to be challenged. So I can step in and ask some of those questions that maybe no

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one else is asking to help look at things just from a different perspective. And I don't always

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know someone's business. It's not my job to be an expert in everyone's area, but it is my job to say

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like, why, why are you doing it that way? What's worked? What might not work? What are the things

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that are going to hold you back? Or is this even going to matter in 10 months? Right? Because

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sometimes the things we think that are super important in the moment might have zero impact later

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down the line. And that even relates to what you were just asking me, like, if I like design two

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a little more than design three a month from now, does it matter? Not, it really doesn't. And so can

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we focus on the things that are actually important to you that are going to move the needle for you

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in the things that support your vision? Well said. And these, you know, the visionaries that I've

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met with and talked to from Jake Larson to Dan Martell, Nicholas Kuzmich, I mean, I've talked

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to a lot of visionaries who have built very amazing things. And I remember Thomas LeMaguerre,

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in particular out of Toronto, he talked about the Pareto principle. I believe that's the one that

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it's called the 80 20 rule. And, you know, cutting out and in the four hour work week, Tim Ferriss

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also talks about it and how you should cut out the 20% of customers who I'm sorry, the 80%. He said

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cut out the 80% of the noise that's happening and the problems that are happening to focus on the

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20% of customers that are not causing problems that are advancing the most with their reality. Now,

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this applies to almost everything in life cutting out 20% 80% of my activities, perhaps that I'm

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doing on a daily basis that may not be contributing to my success. You know, it really depends on

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where you're at. Thomas took it next degree and he said we're going to we're going to build, I'm

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very set up, but something like we're going to build the Pareto's principle for the Pareto's

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principle. So we're going to go down to the 20%, but immediately cut out 80% of that and focus on

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the additional 20%. And it was, you know, it's interesting what happens when you when you shift

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your focus, you know, on the things that that are again most important for your life. And some people

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shift all the way down for the one thing. Well, and it's helpful because I mean, I'm guilty of this

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in the past week of like, why am I so busy? What what am I actually doing? So I'm filling my time

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with busyness, but not 20 minutes of focused productive time that will actually move me forward.

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And realizing that I was doing that and making the switch to say, okay, I said, I'll set the timer,

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I'll work for 20 minutes and the focus is getting x done versus I checked an email and I and I looked

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at LinkedIn and I and I did things in a much more just loose fashion. So I'm filling time, but I'm

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not moving myself forward. So in anything, there's a moment of where am I spending my energy? And is

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it giving me energy and moving me forward or actually taking my energy because I'm not focused on

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things that are helpful to me right now. Absolutely. With vision, some of the some of the times we're

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going to be talking about the hard truth. And when it comes down to the hard truth,

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in reality, 96% of us fell within 10 years. And a lot of business owners, they don't know where to

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turn for executive coaching. They don't know when to turn to coaching. And they don't even know what

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it would be like. What if what about team members having executive coaching, which is and how does

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that work? Right. So I want to highlight about our relationship. We first started working together

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and and talking. I believe you had primarily been a coach for more corporate driven programs,

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where the corporation or the entity had hired you directly. Is that correct? Yes, correct.

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Okay, awesome. So with that context of that being the case, you've now since then you've

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started to bring on individual contracts and smaller companies. And I'm going to say it for you.

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The market has a very limited mindset in terms of coaching. I hear that too often the phrase,

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I have a coach. Like, that's great. You know, I have a preacher, you know, perhaps, but I also

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have a mom and I don't tell my mom, Hey, I have a preacher, don't talk to me, you know, about God.

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I'll tell everybody else like you can't talk to me about God. We put these weird walls up to

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protect ourselves. When in reality, the people who are most successful life in an executive level,

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they have many coaches and mentors, right? So what I'm getting at is when it comes to your new

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opportunity or transition to attract these entrepreneurs and people who maybe don't know

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how to hire an executive coach, maybe don't know what to expect out of that, right? What type of

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advice do you have for them? And in fact, you know what, talk to me about who pays for it. When you

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go to a corporation, who pays for the coaching and who do they pay for the coaching for?

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Yeah, it really depends. So like in the situation we were talking about earlier with Jaime, it might

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be that first class business in this case engages me to coach people on staff and then they would pay.

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And someone like me, for example, I just simply pay my coach directly. So sometimes companies,

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if they really believe in growing their people and their investing in them, will cover it. And

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sometimes people just decide for themselves, I'm ready to take myself to the next level. And the

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thing with coaching oftentimes is, I'll ask the question because people will have a vision. It's

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like, okay, well, why haven't you gotten there? Because a lot of times we think we can do it

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ourselves, except our history shows us that for most of us, that's not the case. So six months

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have gone by 12 months, 18 months. And that thing that you're going to get to is still sitting there.

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And so having that coach, the coach creates accountability and creates momentum in a way

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that you can't do on your own. Well said. And it's sometimes hard to swallow that pill,

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that you can't do it on your own. But in reality, it's one of the humble pill,

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has so much power behind it, once you finally do decide to take it in. So there's fantastic

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opportunities for entrepreneurs to hire you on for their own benefit, but also to look at their

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team and say, you know what, do I need my team leveled up? And is it possible, getting creative

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and then get outside the box, is it possible to bring you in as kind of a help me assess

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what our needs are and maybe who would qualify for that? Or how do you go about it if you've got,

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like I've got like 12 different team members, we talked about maybe bringing two on and looking

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at how we're going to do the coaching with them. Why did you come to the conclusion you came to,

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what does that look like for transparency sake? Yeah, I mean, oftentimes the kinds of things

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that I'll ask are like, do you have anyone who's newly managing people? Sometimes that can be

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someone to coach because as we've seen, being good at a job does not necessarily mean being good at

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leading other people. So it could be somebody who's recently moved into a new role or recently

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overseeing others. It could be like, hey, we have a great salesperson and we just want to help them

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take it to the next level. They're doing great, but they can do better because there's a moment in

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high performance where you kind of hit a roadblock and it's helpful to talk through what is getting

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in your way because at every level, all of us will find some way to get in our own way because

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it's worked for us before and maybe we think it's protecting us or maybe it worked in a different

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role or at a different company, it doesn't work now. So having somebody to help suss that out is

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very helpful. So I'm really talking with a CEO just to ask like, what's going on with your team?

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If you have people who are brand new, coaching might be too much for them. Maybe they still just

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need to get situated within the organization and kind of figure out their role. Maybe you have

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somebody who is hungry for the next step and it's like, great, let's coach them over the next six

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months so that they are ready for that promotion and you can give them more because you trust that

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they're ready to take it on now. So it's really about, like I said, sussing all those different

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things out and figuring out where it makes sense and could be two people, could be 10 people. It

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just really depends on who needs it at the moment. I love that. Yeah, I love it. That's great. So

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we, the assessment comes on a personalized basis and I, you know, I'm just going to point out the

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obvious right here. That assessment adjusts and changes and pivots based on the needs that Alyssa

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obviously uncovers as a coach, right? Just like any business, you know, so many people want a corner

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their marketing company or their service provider or their, their, I don't know, executive assistant,

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the virtual assistant into doing the one thing that they've planned out, but they don't realize

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with time that wait a second, this puzzle piece no longer fits the puzzle because the puzzle has

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changed so much. And there's new diversification involved variables that have come up that the

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dynamically change what we should be focused on. And that's why it's so important to have somebody

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like Jaime said, right? This is, we want to coach who knows us well enough and is deeply integrated

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enough to move beyond general advice, general advice, because it's general results. Welcome to

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the 96% of failures. Jaime, I'd love to hear what do you got, man? Throw down if you want to.

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No, no, I mean, I think I'm a very coachable person, which is, which is kind of an advantage

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to people because you also need that in a client is not simply just having a person there, but it

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also has to be a person that is willing to receive whatever comes their way and is willing to take

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that with the utmost and looking in a positive way on everything that is brought to the table.

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So I think that's, that's also a very important part of coaching itself.

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I love that Jaime. Yeah. I mean, I'm 100% coachable. 100%. And I can't speak for every coach, but it's

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my like imagination that every coach has come up against somebody where you're on that like

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discovery call moment and wondering why, why are you like it doesn't seem like you want to be coached.

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Why are you here and kind of sussing that out because it seems like there's a lot of justifications.

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Maybe there's some excuses. There's a lot of reasons, but we're here to get rid of all of that

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and move you forward. So do you actually want to do that? Or are you really just dedicated to

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doing it the way you think you want to do it? And even as a coach, I, I show up sometimes and I'm

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like, Oh, I'm really struggling with this thing. And I can only get myself so far. So even I have

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to be coachable. Yeah, I love that. Okay, so let's talk about that head on. So we got people in the

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audience listening right now. I bet somebody hears this someday, if not today, and thinks, Oh man,

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am I, am I too sensitive or, or why, why does Alyssa have to respond that way and tell me

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that brutal hard truth? Does she not like me? Is this judgment that she's passing on me? Is she

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telling me I'm not good at what I do or that I'm never going to measure up, you know, if that

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defensiveness that exists, right? Somebody's saying those things, Alyssa, I mean, broaden our minds.

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Oh my gosh, why are you, why are you direct with people? I know that makes my heart hurt. Like,

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I, I never, I would never want a client like coaching is like it, so many things. It has to

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be such a safe space for the person to be there and know that in the relationship that I've built

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with them that there is trust there and that I'm only challenging them, challenging them out of love.

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And because of the vision that they have told me is important to them. And to really be able to say,

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like, you said this was important. So if it's important to you, it's now important to me. And

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maybe at times more important to me than it is to you. And so if you want to get there, I have to

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ask this question or say this thing that you maybe don't want to hear. But if not, I'm doing my client

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a disservice. Wow. All right, so we just saw why Jackson's not a coach. And why Alyssa is.

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I'm not a coach. The diplomacy utilized, right? And that, and that softening of the process in

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order to maintain the open space of trust, right? That matters. And I speak from that,

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from the hard reality of entrepreneurship and having to feel like you, you got to be the coach,

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you know, and the, and the entrepreneur to wearing multiple hats and different types of startups,

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offending people that you didn't mean to offend. You know, there's, there's just so much to learn

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when it comes to dynamic relationships. And that's again, why it's so important to have somebody

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like you involved where you can reach people with more patience, perhaps, or, or more,

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what was a good word, not necessarily delicately, but you're very prudent. And how you handled that

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objection that I threw out there or that reality that people may feel. And it is important. And

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I've seen that. I've seen you nurture people and take care of people, but I also see you,

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your, your relentlessness of helping people unleash that fire and not lose sight of it. And that's,

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again, that's what makes a great coach is, you know, in my opinion, I look at the rim of the

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Titans. I just watched that with my kiddos. Nice. And that, that dude was, whoa, like,

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relentless as a coach. I'm sitting there trying not to cry. I watched the movie. I'm like, I love

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this. Why can't we be like this anymore? Like he cares if he loves it, but here you come and you

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provide this, this coaching has coaching shifted for you over the last 10 years at all. And, and

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how people receive coaching. Have you noticed any changes with that? Or is there a different

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change to coaching styles with the whole quiet quitting thing that's going on?

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Well, yeah. For me, I mean, I've changed coaching. When I first started coaching, I felt like I had

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to be an expert in everybody's thing. And then, you know, I had to really shift my mindset and

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understand, well, I'm not, I'm not a consultant. I am a coach. So I don't have to be that expert.

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It's really about asking the questions. So for me, that's how I've shifted. And then as I continue

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to change who I'm coaching. So when I was first starting out and just coaching everyone,

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and then the kinds of questions that are asked when I shift to coaching people who are like

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managers or directors, and then the kinds of questions that people that I'm asking when I'm

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coaching a VP or C-suite person, because they're dealing with different things. So I've certainly

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changed my coaching over time to address just the different realities of the types of people I

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coach and the different spaces that they're in. Quiet quitting is interesting because there's,

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for me, a lot of questions around like, could you stay? What would it look like if you chose to stay?

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And can we shift some of the realities about where you are before you move on to something else?

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Because sometimes it's about the fact that you're in an environment that's not a cultural fit for

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you or not the right fit for your vision. And sometimes it's simply the way you're viewing

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the situation is creating the reality that you're living in. So it's also assessing those two things

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against each other and deciding, do you want to move on or do we simply want to make some changes

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here? And what would it look like if you got that promotion or if your attitude and mindset shifted

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about being there? So it's very individually specific to what each person is doing. And

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sometimes even on the other side, it's like, hey, CEO, are you okay with me coaching somebody out

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if I get there? Because sometimes people really have gotten to a point where they're ready to move

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on. So understanding from that side, depending on who I'm talking to, what makes sense for them.

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And of course, under confidentiality, but sometimes it's time for someone to move on.

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00:37:17,840 --> 00:37:24,000
So it's really assessing that what's true for them. Nice. And I'll go ahead. Go ahead, Jaime.

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So here's a question that is very, very cool from the four part questions that you're asking. So

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what do you wish the people around you would ask you? So that's also very powerful and very,

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very into what I believe coaching has to be, which is right, ask the right questions to the

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right people. So I want for you to give us a little bit more concept of how you came to

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have this question as a power question. Yes, that's a great question, Jaime. And so this is

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a great question for CEOs because oftentimes you've worked yourself up to the top and the people

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around you aren't necessarily challenging your thinking, or you don't want them to. And so

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being able to say, if you have not created an environment where people can ask you the questions,

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what do you wish they were asking you? And then if you're not comfortable with people around you

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asking those questions, why not? And it's really meant to just open up the conversation around,

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hey, what's going on about what's working and not working? Because as a CEO, you usually have a very

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solid 30,000 foot view. You often, like I'm always very fascinated by the CEO mindset because they

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see so many different trends and things that are going on that's like, okay, so I'm telling you

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trends and you were familiar with three or five of these already, even without talking to people.

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So what do you want to be asking? And what do you know is working and not working that you haven't

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verbalized yet? Because usually we know before we know. Yes, that is awesome. I'm glad you brought

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that up, Jaime. It's always fun to know the why behind the why. Or the why behind the questions

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that exist and the psychology behind it. I think it's helpful too. It's empowering. Right? Once you

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know the direction, the context of a question, it can make it easier to have your own answer

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that's a little bit more authentic and in line. I won't go into what led me to go that route. But

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Alyssa, there was a topic that I was excited to ask you about in relation to the CEOs that you

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coach and the people that you may want to be called specifically, let's talk about the stories.

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Some of the transformation stories that you've had was people that you've coached for the years and

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you've coached Alyssa with the folks, people that are hearing this and to thinking, oh, she wants

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to work with world leaders who are guiding billions of people. Right? But going back to

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a more general field, who have you helped and what type of success that came out of that?

428
00:40:09,520 --> 00:40:15,040
Yeah. Well, coaching for this tech startup was actually a really great opportunity because I

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coach people of ages from 25 to 55. I don't know everyone's age, but a wide range there

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and coach people at all levels in the organization. So it was some people who were,

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like this was their first job out of college, up to people who were VP and C-suite. And what's,

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I think, is very interesting about coaching in general is that we are all humans. And so it would

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be, I could be coaching one month and go, my goodness, everyone I'm coaching this month is

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struggling with anxiety or everyone this month is struggling with, they don't know how to get to

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the next level in their career or they're having some kind of relationship thing. So it's really

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fascinating to me sometimes that male, female, different ages, different job types,

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industries, all the things as humans, we deal with a lot of the same things. We're telling

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ourselves stories. We're afraid of the answer we might get. So instead, we just do nothing.

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We're trying to people please instead of doing the things that we kind of know to do or where we're

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saying yes or where we're saying no. So it's really interesting, but I've coached people who

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are wanting to move from one level to the next in their job. I've coached people who have a dream,

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I have a couple of clients who are actors in various ways. And so one client left corporate to do

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voiceover and it's like, great, like what's the one next thing you want to do to get there? And so

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she's now got a home studio and building things out to be able to bring that dream to fruition. So

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to me, anyone who is living their dream is creating a ripple effect to those around them because

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they're living with more joy and more happiness. And that's for me why I coach. And so that can

447
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happen for anyone. Awesome. I'm going to pull this ticker up so that we've got the options to

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discuss. This has a lot to do with vision and vision for the people who are listening right now.

449
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I've got a bunch of leading questions on here. Ones that I don't think they need you to answer,

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00:42:17,600 --> 00:42:23,680
Alissa, but ones that I want to talk about. So the beginning question being, should I wait to be

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coached until my boss will pay for it? And whose responsibility is it for me to get coaching? And

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what can I expect? This is the more question that I really want to dive into, but what can I expect

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for my life by being coachable? Now, we've met people, we've seen people pass through time. We've

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been around for more than that. We're not new to this gig. And I have a feeling there's people

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that you've seen come along that did not take coaching seriously and did not feel the need

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to invest in a coach. And you've seen some of the outcomes, some of the directions, their lives may

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have gone. I'm not talking about people who just wouldn't buy, but I'm talking about people who

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literally didn't get coaching from anybody. They were going to turn their nose up at everybody

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and try to handle it by themselves. How does that affect you? And what advice would you give to

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others who are on the fence trying to figure this out? What can they expect out of it? Feel free to

461
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monologue for a bit. Yeah, I mean, directly, it doesn't affect me other than it's a bummer for

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them because what I have learned though is I can't want something for someone else more than they

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want it for themselves. And that's where as a coach that some of that discernment comes in,

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because if I want it more than I'm dragging someone along, and that's not a good experience for

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either of us. But if you're showing up excited about what can I learn and where can I grow,

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I think it's always worthwhile because it can be something in literally any category of life. I

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don't love the relationship I have with my brother. I'd like for it to be different. Great, we can

468
00:44:03,280 --> 00:44:08,320
work on that. I want to switch jobs. Great, we can work on that. So coaching can really help you

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positively impact any area in your life that you want to shift. And sometimes it's really just

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those micro shifts. If you're like, I'm 80% of the way there, I just want to get the next 20%,

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we can do that. And if you wait, you might be in the same place you are a year from now. So one of

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the things that I always want to ask my clients is like, what's the cost of waiting? What's the cost

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of not moving yourself forward in these areas? Because there are always costs associated on

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both sides. And sometimes people aren't ready for the things that will happen if they do coach,

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and that's okay too. But you also want to understand if you wait six months, how is that going to impact

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your finances or your family or whatever it is? So I try to work with clients, even in like the

477
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discovery phase, to make sure they understand both sides of the coin, depending on what they

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decide to do. But ultimately, it's up to them and where they want to take their life.

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I love it. I appreciate that. And as final counsel, for everybody listening in, you have

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amazing opportunity to hire one of the best executive coaches that I know. I've been honored to

481
00:45:16,560 --> 00:45:21,280
work with Alyssa for almost a year now. We've built a phenomenal friendship in the process. And

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00:45:21,280 --> 00:45:26,800
that's also why we're moving forward with her as an executive coach for our brand. So Alyssa,

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00:45:26,800 --> 00:45:31,040
we're grateful to have you here today. All of you visionaries out there who are listening to this,

484
00:45:31,600 --> 00:45:37,680
y'all need a coach. Y'all need more than one coach. I don't know which coaches you need.

485
00:45:37,680 --> 00:45:42,240
That's I can't do that without assessing it. But you have somebody phenomenal in front of you.

486
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That's Alyssa Josh, who you can go to her link, answer her questions. I'm sure you can reach out

487
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to her on LinkedIn or Facebook. I doubt she bites. I bet she's ready to help you assess.

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Is this the right type of coaching for you or not? And just like us, you know, we're big on the

489
00:45:58,480 --> 00:46:03,040
concept of we do what's best for those that we serve. I've seen the same be true for Alyssa.

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She's got so many in front of her who needs help beyond what she does. And she's really good about

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guiding people that direction and saying, Hey, maybe you should work with Jackson or Hey, maybe

492
00:46:11,360 --> 00:46:18,880
you should go work on this first. And and that that type of caliber of coach and professional

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service provider is what we're constantly looking for. So Alyssa, thanks for being awesome with

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00:46:24,000 --> 00:46:27,760
your principles. Thanks for driving your business forward the way that you do. And thanks for being

495
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a Vision Pro. Thank you. Thanks for having me, Jackson and Jaime. It was a pleasure. Absolutely.

496
00:46:32,960 --> 00:46:39,120
Thank you so much guys. Jaime, you're the man. You did so great on this. I got to stop and make

497
00:46:39,120 --> 00:46:44,000
this go a little bit longer just to praise you because I know it's not in your last minute and

498
00:46:44,000 --> 00:46:49,760
you just showed up and crushed it, dude. Well done. Yeah. Thank you guys. Nice. I'm here to serve.

499
00:46:49,760 --> 00:46:58,720
So whenever. Right. Bye guys. See you. Thank you for being here today. I'm really happy that you

500
00:46:58,720 --> 00:47:05,520
tuned into Vision pros live. I'm looking forward to seeing your reactions as these episodes

501
00:47:05,520 --> 00:47:10,160
continue to move forward. We optimize them as the months go by. This is going to get more and more

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00:47:10,160 --> 00:47:15,200
fun. We'll have more and more engagement as well. We'll invite people to participate in the show.

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And thank you for giving us your time and attention and have an excellent time building out your

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00:47:21,440 --> 00:47:40,800
vision and become an Vision Pro yourself. I'll talk to you soon. Bye bye.

