1 00:00:00,000 --> 00:00:04,800 Alright, welcome in to Vision Pros Live. 2 00:00:04,800 --> 00:00:07,840 I'm Jackson Callum, I'm your show host. 3 00:00:07,840 --> 00:00:12,960 We will be doing interviews for visionary entrepreneurs and guests, guest leaders who 4 00:00:12,960 --> 00:00:15,280 are building fantastic visions out there. 5 00:00:15,280 --> 00:00:19,920 Ultimately, I just want to go through some of the things that might help you with your 6 00:00:19,920 --> 00:00:20,920 vision. 7 00:00:20,920 --> 00:00:23,960 If you have a vision that you're pursuing, drop a link in the comments and let us know 8 00:00:23,960 --> 00:00:24,960 what that is. 9 00:00:24,960 --> 00:00:31,440 If you're a business or a brand, if it's a non-profit that you run, be happy to promote 10 00:00:31,440 --> 00:00:34,880 it, be happy to talk to you about it, and if you'd like to apply to be on Vision Pros 11 00:00:34,880 --> 00:00:48,880 and be interviewed about that vision, then by all means, feel free to reach out. 12 00:00:48,880 --> 00:00:52,880 Alright everybody, welcome in to Vision Pros Podcast Live. 13 00:00:52,880 --> 00:00:53,880 My name is Jackson Callum. 14 00:00:53,880 --> 00:00:54,880 I'm your host. 15 00:00:54,880 --> 00:01:00,000 I'm the founder and CEO of First Class Business and I'm excited for our guest today. 16 00:01:00,000 --> 00:01:05,920 He's a great friend of mine and I'm really excited for you guys to pick up all the wonderful 17 00:01:05,920 --> 00:01:12,240 truths and value that he puts out there regarding video marketing, social media marketing, and 18 00:01:12,240 --> 00:01:18,200 ultimately how to drive awareness for your brand and even conversions with sales on top 19 00:01:18,200 --> 00:01:19,200 of that. 20 00:01:19,200 --> 00:01:22,880 So we're going to bring in Brad Powell of Awesome Video Makers. 21 00:01:22,880 --> 00:01:27,040 Brad and I met at a conference years ago called Habitude Warrior Conference. 22 00:01:27,040 --> 00:01:29,040 We had a great friendship established. 23 00:01:29,040 --> 00:01:32,760 One of the cool things about him is he actually took me behind the scenes of what he was doing 24 00:01:32,760 --> 00:01:40,040 for that event where he was running all of the live feeds for the event, all of the video, 25 00:01:40,040 --> 00:01:41,800 all the audio setup. 26 00:01:41,800 --> 00:01:45,680 It was something, it was a world that I'm familiar enough with to be super dangerous, 27 00:01:45,680 --> 00:01:50,240 but I don't actually know how all those things come together and all the equipment that he 28 00:01:50,240 --> 00:01:53,400 lugs around, he could have been stressed. 29 00:01:53,400 --> 00:01:56,000 Most video techs I know are, they get kind of stressed. 30 00:01:56,000 --> 00:01:57,560 They kind of want you out of their wheelhouse. 31 00:01:57,560 --> 00:02:00,320 They don't really want you in their space. 32 00:02:00,320 --> 00:02:05,680 I've never seen somebody more calm in a live setting that has so much to juggle. 33 00:02:05,680 --> 00:02:09,840 And here he was kind of showing me how he was doing things, what he was up to, his passion 34 00:02:09,840 --> 00:02:10,840 just shined. 35 00:02:10,840 --> 00:02:12,960 He became a really good friend because of that. 36 00:02:12,960 --> 00:02:18,120 And he's also like I said, incredible social media management and now understanding how 37 00:02:18,120 --> 00:02:20,440 to use video in order to promote your brand. 38 00:02:20,440 --> 00:02:26,200 So without further ado, let's get you on stage, Brad Powell, and let's discuss who is Brad 39 00:02:26,200 --> 00:02:33,120 Powell, what's your vision and what can we teach the entrepreneurs out there who need 40 00:02:33,120 --> 00:02:34,120 to learn? 41 00:02:34,120 --> 00:02:35,600 How do we get our brands out there? 42 00:02:35,600 --> 00:02:37,640 How do we attract an audience to our message? 43 00:02:37,640 --> 00:02:38,640 So Brad, welcome. 44 00:02:38,640 --> 00:02:39,640 Yeah. 45 00:02:39,640 --> 00:02:41,160 Thanks for having me on, Jackson. 46 00:02:41,160 --> 00:02:44,920 This is really, really good thing to do today. 47 00:02:44,920 --> 00:02:46,720 So where do we want to start? 48 00:02:46,720 --> 00:02:49,880 We want me to tell people who I am and what I do. 49 00:02:49,880 --> 00:02:50,880 Yeah. 50 00:02:50,880 --> 00:02:51,880 So I'd love that. 51 00:02:51,880 --> 00:02:52,880 So Brad, who is Brad? 52 00:02:52,880 --> 00:02:54,880 Let's go to the basic. 53 00:02:54,880 --> 00:02:57,440 All right. 54 00:02:57,440 --> 00:03:04,640 So I'm the founder of Awesome Video Makers and I also host a weekly show called The Standout 55 00:03:04,640 --> 00:03:06,520 Business Show. 56 00:03:06,520 --> 00:03:13,280 And actually that's a big theme of my work as I literally help people create a standout 57 00:03:13,280 --> 00:03:15,440 brand for themselves. 58 00:03:15,440 --> 00:03:20,880 And these days, given we're in the post pandemic period and a lot of people who never would 59 00:03:20,880 --> 00:03:26,120 have thought, never would have imagined that they'd find themselves in front of the camera 60 00:03:26,120 --> 00:03:28,760 and on Zoom calls as much as they have. 61 00:03:28,760 --> 00:03:33,480 All of now, like if you're going to meet with someone, if you're going to work anywhere 62 00:03:33,480 --> 00:03:37,600 and work remotely, talking through the medium that we're talking through right now is just 63 00:03:37,600 --> 00:03:38,600 the new normal. 64 00:03:38,600 --> 00:03:41,280 This is the way that we communicate. 65 00:03:41,280 --> 00:03:46,480 And if you're wanting to build your brand in any fashion, the way to do it, especially 66 00:03:46,480 --> 00:03:54,120 at scale, is to sit yourself down and get on camera and get your message out in a very 67 00:03:54,120 --> 00:03:59,240 personable way, in a way that builds trust and builds authority so that you actually 68 00:03:59,240 --> 00:04:05,640 become the familiar face to exactly the right crowd of people that you'd like to talk to. 69 00:04:05,640 --> 00:04:10,640 And that's really, that's the mission I'm on is helping people accomplish that task. 70 00:04:10,640 --> 00:04:11,640 That's awesome. 71 00:04:11,640 --> 00:04:18,520 Like you said, society's really been primed or jolted into this video experience, whereas 72 00:04:18,520 --> 00:04:22,320 it wasn't a necessity prior to COVID. 73 00:04:22,320 --> 00:04:28,040 COVID was like, no, you guys need to learn video and you need to use it now. 74 00:04:28,040 --> 00:04:31,400 One of my favorite things about your setup is I always feel like I can just reach into 75 00:04:31,400 --> 00:04:36,560 the camera and grab your glasses or like grab your microphone. 76 00:04:36,560 --> 00:04:42,560 Your lighting is always so great, and it feels like I'm talking to you in person when I talk 77 00:04:42,560 --> 00:04:43,560 to you. 78 00:04:43,560 --> 00:04:50,240 And I take it, I know you go into great depths to help people accomplish that same feel, 79 00:04:50,240 --> 00:04:52,200 look and vibe with their setup, correct? 80 00:04:52,200 --> 00:04:53,640 Yeah, that's part of it. 81 00:04:53,640 --> 00:04:58,720 I mean, one of the very first steps that I take with any of the clients that I work with 82 00:04:58,720 --> 00:05:04,720 is we spend time just setting you up to being looking and sounding as good as you possibly 83 00:05:04,720 --> 00:05:05,720 can. 84 00:05:05,720 --> 00:05:11,920 And in the setting that I have right here, the goal is to be set up to where it looks 85 00:05:11,920 --> 00:05:19,760 just natural, that I've got a window here and the appearance is that I'm being lit by natural 86 00:05:19,760 --> 00:05:21,400 light, that I'm being lit naturally. 87 00:05:21,400 --> 00:05:25,480 But the truth is, I have some artificial lights, like there's one up here and there's one over 88 00:05:25,480 --> 00:05:26,640 here. 89 00:05:26,640 --> 00:05:29,880 But if I didn't point them out and I didn't talk about what they're doing and how they 90 00:05:29,880 --> 00:05:31,600 do it, you wouldn't know. 91 00:05:31,600 --> 00:05:33,600 You wouldn't necessarily know anything about that. 92 00:05:33,600 --> 00:05:39,680 And a lot of people, again, if they're on Zoom, what happens is that they're sitting 93 00:05:39,680 --> 00:05:44,480 with a window behind them, but what's happening with them is that they're in shadow. 94 00:05:44,480 --> 00:05:51,000 Or they're sitting at an angle where the camera is down on their table and looking up at them. 95 00:05:51,000 --> 00:05:55,520 And so instead of this straight on view, you're getting sort of a look up inside their nose 96 00:05:55,520 --> 00:05:56,840 kind of thing. 97 00:05:56,840 --> 00:06:02,600 And there's a lot of things like that that are very unflattering and can make you literally 98 00:06:02,600 --> 00:06:05,600 less visible when you're on camera. 99 00:06:05,600 --> 00:06:09,800 So this is one of the early parts of the work I do with people is helping them just show 100 00:06:09,800 --> 00:06:13,600 up looking like a normal human. 101 00:06:13,600 --> 00:06:15,600 And so that people just find you more relatable. 102 00:06:15,600 --> 00:06:20,960 It's just easier to connect with you because in fact, like you just described, it looks 103 00:06:20,960 --> 00:06:25,880 like you're talking to someone in person as much as you possibly can. 104 00:06:25,880 --> 00:06:26,880 Absolutely. 105 00:06:26,880 --> 00:06:27,880 Absolutely. 106 00:06:27,880 --> 00:06:32,960 And Brad, you've actually done a great job of even we haven't had the opportunity to 107 00:06:32,960 --> 00:06:38,040 fully build out my studio setting because I've been updating mine. 108 00:06:38,040 --> 00:06:41,240 And today's not even a fair reflection of what you taught because I had a power outage 109 00:06:41,240 --> 00:06:45,160 four minutes before we went live. 110 00:06:45,160 --> 00:06:48,240 That's the other angle too, right? 111 00:06:48,240 --> 00:06:52,600 One thing I want to get across the audience is make sure to embrace your humanity. 112 00:06:52,600 --> 00:06:53,600 You're going to have mistakes. 113 00:06:53,600 --> 00:06:56,560 You're going to have things come up that don't necessarily go right. 114 00:06:56,560 --> 00:06:58,520 Your light might turn off. 115 00:06:58,520 --> 00:07:01,720 Your bulb might go out in the middle of your broadcast. 116 00:07:01,720 --> 00:07:05,680 And to be able to go with the flow, to be able to be authentic, to be able to recognize 117 00:07:05,680 --> 00:07:08,560 you don't have to be perfect to attract an audience is super important. 118 00:07:08,560 --> 00:07:11,440 Now, that also goes into the other aspect. 119 00:07:11,440 --> 00:07:15,960 When you're meeting with your clients or in the Mic Drop Moments program, you're doing 120 00:07:15,960 --> 00:07:20,760 some coaching and some preparation with them on how to get their message out there and 121 00:07:20,760 --> 00:07:22,160 tell us a little bit about that. 122 00:07:22,160 --> 00:07:24,720 What do you do with clients to help? 123 00:07:24,720 --> 00:07:29,280 How can I, how can I as a client feel more comfortable with the idea of my voice, which 124 00:07:29,280 --> 00:07:36,640 I may not like, my appearance being like acceptable and feeling like I'm okay to be on camera 125 00:07:36,640 --> 00:07:37,720 and get a video out there? 126 00:07:37,720 --> 00:07:39,480 What do you do with people like that? 127 00:07:39,480 --> 00:07:45,160 Well, the main technique that I use is an interview style. 128 00:07:45,160 --> 00:07:51,600 So one of the hardest things I think it is for anyone, myself included, is to sit down 129 00:07:51,600 --> 00:07:57,360 in front of a camera lens and speak to that camera and not seem like totally weird and 130 00:07:57,360 --> 00:07:59,840 unnatural and like, you know, what the heck am I doing here? 131 00:07:59,840 --> 00:08:05,080 Or like, I'm talking to nobody and it can make you feel super uncomfortable. 132 00:08:05,080 --> 00:08:10,560 And as a result, you know, most people are, they freeze up or they talk in a very wooden 133 00:08:10,560 --> 00:08:13,280 way, or they talk in a way that they think they're supposed to. 134 00:08:13,280 --> 00:08:19,000 So they get all serious and, and formal instead of just being who they are. 135 00:08:19,000 --> 00:08:24,040 And one of the ways that you can break through that, that sort of edge that people put up 136 00:08:24,040 --> 00:08:29,440 in front of themselves is to sit down with them in a way that is like you were sitting 137 00:08:29,440 --> 00:08:35,600 across from the meta table at a cafe and do a conversational dialogue where it's back 138 00:08:35,600 --> 00:08:40,360 and forth and you're asking questions and you're leaning into the answers and showing 139 00:08:40,360 --> 00:08:44,720 an interest and then listening carefully, which is what I do with all the people I work 140 00:08:44,720 --> 00:08:49,480 with so that whatever it is that they're saying, there's going to be something in there that 141 00:08:49,480 --> 00:08:53,640 will trigger some curiosity in me and there'll be something in there where I'm thinking, 142 00:08:53,640 --> 00:08:59,560 Oh, this here is something that we could turn into a story or we can go deeper and flesh 143 00:08:59,560 --> 00:09:01,440 that out even more. 144 00:09:01,440 --> 00:09:05,680 And so in the process of, you know, I'll sit down with someone for an hour and I'll be 145 00:09:05,680 --> 00:09:11,640 interviewing them during that hour and I'll turn every single answer that they give me 146 00:09:11,640 --> 00:09:15,280 into a short form, what I call mic drop moment. 147 00:09:15,280 --> 00:09:19,920 So these are short videos that are like a minute or less and they can be go out and 148 00:09:19,920 --> 00:09:23,080 posted on all the social media channels. 149 00:09:23,080 --> 00:09:28,960 And that one of the results is that in the process of doing this with people is that 150 00:09:28,960 --> 00:09:34,000 somewhere in the middle, people loosen up and they start feeling like, Oh, I'm just 151 00:09:34,000 --> 00:09:35,240 having a conversation. 152 00:09:35,240 --> 00:09:40,600 And the truth is that all of the people that I talk with, they're experienced, they're 153 00:09:40,600 --> 00:09:43,840 experts, they really know the work they do. 154 00:09:43,840 --> 00:09:48,880 They really have a deep knowledge and a lot of things to share about the kinds of things 155 00:09:48,880 --> 00:09:49,880 that they do. 156 00:09:49,880 --> 00:09:54,080 It's just a matter of helping to pull it out of them, nothing them to get it downloaded 157 00:09:54,080 --> 00:09:59,760 in a way where they're speaking about in every natural cadence and every personable cadence. 158 00:09:59,760 --> 00:10:06,320 And so by talking with them, by, you know, basically making light jokes along the way, 159 00:10:06,320 --> 00:10:09,880 getting them to laugh and loose loosen up in the kind of way that you would anytime 160 00:10:09,880 --> 00:10:13,960 that you're having any kind of conversation with someone, this really helps a lot. 161 00:10:13,960 --> 00:10:21,040 And I find that this style of literally video making, this style of creating content is 162 00:10:21,040 --> 00:10:23,640 a much easier going style. 163 00:10:23,640 --> 00:10:28,920 And it ends up appearing easygoing because now you have this person who's on camera and 164 00:10:28,920 --> 00:10:34,560 they feel relaxed and they look natural and they look like themselves and they literally 165 00:10:34,560 --> 00:10:36,080 become more relatable. 166 00:10:36,080 --> 00:10:37,080 Excellent. 167 00:10:37,080 --> 00:10:44,680 So there's vision casting and then what you're doing, you're a vision extractor. 168 00:10:44,680 --> 00:10:45,960 I like this. 169 00:10:45,960 --> 00:10:50,880 You extract visions from those that you work with and you help them voice in a way that's 170 00:10:50,880 --> 00:10:57,000 authentic and of course comes through very clear as they learn to speak to the camera 171 00:10:57,000 --> 00:10:58,240 and learn to speak more naturally. 172 00:10:58,240 --> 00:11:04,160 Now, I want to know who are some of the visionaries that you've extracted visions from? 173 00:11:04,160 --> 00:11:09,520 Like what types of people have come to you to get this process done to where their mic 174 00:11:09,520 --> 00:11:12,000 drop moments, their videos are coming out? 175 00:11:12,000 --> 00:11:14,120 Who do you work with, Brad? 176 00:11:14,120 --> 00:11:19,040 Well, there's a number of people, a lot of the folks I work with are consultants or their 177 00:11:19,040 --> 00:11:23,440 coaches or they're the owner of a small marketing agency. 178 00:11:23,440 --> 00:11:28,880 And you know, for instance, there's a woman named Melanie Borden who she's basically what's 179 00:11:28,880 --> 00:11:31,280 called a fractional CMO. 180 00:11:31,280 --> 00:11:35,400 So what that means is that she's the chief marketing officer for another company. 181 00:11:35,400 --> 00:11:40,000 She'll go in and she's not hired full time, but she'll get a contract where she'll come 182 00:11:40,000 --> 00:11:47,440 in and she'll assist and or do the main social media marketing for the company that she comes 183 00:11:47,440 --> 00:11:48,440 with. 184 00:11:48,440 --> 00:11:52,840 And she may work alongside the marketing department that's already there, but she's helping them 185 00:11:52,840 --> 00:11:58,800 do a part of their marketing and a part of their brand building that they're not very 186 00:11:58,800 --> 00:12:02,240 experienced with and they don't really know how to do very well. 187 00:12:02,240 --> 00:12:04,440 And so that's the work that she does. 188 00:12:04,440 --> 00:12:08,200 And she's been pretty successful doing this. 189 00:12:08,200 --> 00:12:15,560 And when we met, she already had a big following on the LinkedIn platform, something like 150,000 190 00:12:15,560 --> 00:12:20,200 people were part of her connections on the platform there. 191 00:12:20,200 --> 00:12:24,880 And when she would post, you know, a picture post or a text post, that generally got quite 192 00:12:24,880 --> 00:12:26,160 a bit of engagement. 193 00:12:26,160 --> 00:12:31,720 And so I, I invited her as a guest on my show as the first thing that we did. 194 00:12:31,720 --> 00:12:35,760 And like, this was before she became a client, but I invited her as a guest because I just 195 00:12:35,760 --> 00:12:37,240 thought, well, she's doing really cool. 196 00:12:37,240 --> 00:12:39,160 She's got a lot to talk about in marketing. 197 00:12:39,160 --> 00:12:40,160 Let's have her on. 198 00:12:40,160 --> 00:12:45,060 And so we talked and then I took a single clip from the interview that we did and I 199 00:12:45,060 --> 00:12:50,600 posted it on my account on LinkedIn and that one video that we're talking like a one minute 200 00:12:50,600 --> 00:12:55,440 video, it got over 50 hours of watch time. 201 00:12:55,440 --> 00:12:56,760 Oh, wow. 202 00:12:56,760 --> 00:12:57,760 Which is crazy. 203 00:12:57,760 --> 00:13:00,440 Like that's a lot of time for a one minute video. 204 00:13:00,440 --> 00:13:06,880 And it got, you know, it reached something like 30 or 35,000 accounts. 205 00:13:06,880 --> 00:13:09,240 That's how many people saw it in their feed. 206 00:13:09,240 --> 00:13:12,600 And it got over 11,000 likes on it. 207 00:13:12,600 --> 00:13:16,760 And then hundreds of comments, like tons of people responded to it. 208 00:13:16,760 --> 00:13:20,720 And she literally turned around and said, what did you just do? 209 00:13:20,720 --> 00:13:22,880 Yeah, I would have too. 210 00:13:22,880 --> 00:13:25,640 I want to know how this worked. 211 00:13:25,640 --> 00:13:26,640 Was that organic? 212 00:13:26,640 --> 00:13:29,240 She, yeah, this is completely organic. 213 00:13:29,240 --> 00:13:33,280 And she just said, whatever you're doing, you just showed me something that you can 214 00:13:33,280 --> 00:13:36,600 do that I don't know anything about and I can't do for myself. 215 00:13:36,600 --> 00:13:38,560 And so we started working together. 216 00:13:38,560 --> 00:13:43,840 And so over the next three months, we sat down, it was just three different times. 217 00:13:43,840 --> 00:13:47,920 So we had three one hour interviews once one per month. 218 00:13:47,920 --> 00:13:51,840 And then out of that, you know, a single hour, I would give her literally a month's 219 00:13:51,840 --> 00:13:54,000 worth of content for that. 220 00:13:54,000 --> 00:13:56,960 Now, you give it to her. 221 00:13:56,960 --> 00:14:00,920 Does she have to take that content and post it on different channels or how does that 222 00:14:00,920 --> 00:14:01,920 work? 223 00:14:01,920 --> 00:14:02,920 Well, it depends. 224 00:14:02,920 --> 00:14:06,640 Some of my clients, I do that for and some of them, they do it themselves. 225 00:14:06,640 --> 00:14:12,880 And in her case, because she's already got a social media marketing team that this is 226 00:14:12,880 --> 00:14:13,880 what they do. 227 00:14:13,880 --> 00:14:16,240 They know, they know this stuff really well. 228 00:14:16,240 --> 00:14:21,160 She was totally happy and comfortable taking the videos and posting them herself. 229 00:14:21,160 --> 00:14:25,080 And she was only putting them on just on LinkedIn and on Instagram. 230 00:14:25,080 --> 00:14:27,160 So it's just two locations. 231 00:14:27,160 --> 00:14:31,800 And so she was doing that work, but I do have clients where they don't, they don't do any 232 00:14:31,800 --> 00:14:32,800 of that. 233 00:14:32,800 --> 00:14:34,200 I take care of all of that for them. 234 00:14:34,200 --> 00:14:35,200 Nice. 235 00:14:35,200 --> 00:14:38,960 The options there now, if you can, Brad, while we're while we're talking, if you can share 236 00:14:38,960 --> 00:14:43,240 your screen and bring up maybe your mic drop moments page or one of these videos so that 237 00:14:43,240 --> 00:14:48,600 the audience can see what, what these are, what do they look like? 238 00:14:48,600 --> 00:14:50,600 And how does this fit in? 239 00:14:50,600 --> 00:14:55,200 Maybe who's watching this, you're going to understand as Brad pulls this up, what these 240 00:14:55,200 --> 00:14:56,200 videos are. 241 00:14:56,200 --> 00:14:59,320 You see them all the time in your reels and your stories. 242 00:14:59,320 --> 00:15:07,040 I imagine on TikTok, Instagram, YouTube shorts, they're, they're these videos that have graphic 243 00:15:07,040 --> 00:15:12,680 text overlays, which means that they have the words popping up on the screen as a person 244 00:15:12,680 --> 00:15:14,840 talking sometimes. 245 00:15:14,840 --> 00:15:19,600 And they may be, they may include what's called jump cuts, where you've got different segments 246 00:15:19,600 --> 00:15:25,000 stacked on each other and it cuts to either new angles or zooms in in different parts. 247 00:15:25,000 --> 00:15:28,480 And all, all that does is it captivates the audience. 248 00:15:28,480 --> 00:15:35,200 It makes it very hard to resist watching that video content, which is ultimately what makes 249 00:15:35,200 --> 00:15:37,560 your message then sticky. 250 00:15:37,560 --> 00:15:41,120 So Brad, whenever you're ready, we can pull that up. 251 00:15:41,120 --> 00:15:42,400 Yeah, I don't know. 252 00:15:42,400 --> 00:15:44,920 So are you seeing this now? 253 00:15:44,920 --> 00:15:45,920 I do, I see it. 254 00:15:45,920 --> 00:15:50,360 So the audience sees it's time for your mic drop moment, one hour of your time, one month 255 00:15:50,360 --> 00:15:51,800 of video content. 256 00:15:51,800 --> 00:15:52,800 Love the tagline. 257 00:15:52,800 --> 00:15:53,800 Very smart. 258 00:15:53,800 --> 00:15:54,800 Right. 259 00:15:54,800 --> 00:15:57,920 So this is, this is actually Melanie right here. 260 00:15:57,920 --> 00:16:00,560 And I don't know if I play this, will it come through? 261 00:16:00,560 --> 00:16:01,560 Let's try it. 262 00:16:01,560 --> 00:16:02,560 Let's see. 263 00:16:02,560 --> 00:16:07,120 I never really liked to be on camera prior to 2020. 264 00:16:07,120 --> 00:16:10,200 I never did video during COVID. 265 00:16:10,200 --> 00:16:14,200 I really pushed myself to get out there and I started doing video. 266 00:16:14,200 --> 00:16:19,520 But what I learned very soon after is the tremendous amount of work that goes into creating video 267 00:16:19,520 --> 00:16:23,480 and how many takes you have to do and the editing. 268 00:16:23,480 --> 00:16:30,640 So when Brad invited me onto his podcast and he had sent me the clip of the video from his 269 00:16:30,640 --> 00:16:36,240 podcast, I was so impressed because he was doing something that I wasn't able to do. 270 00:16:36,240 --> 00:16:42,640 Every time I post one of my videos, somebody messages me and says, your videos are so good. 271 00:16:42,640 --> 00:16:43,840 Who's doing them? 272 00:16:43,840 --> 00:16:47,520 And so now I'm super comfortable being on camera. 273 00:16:47,520 --> 00:16:52,320 I also feel that the content is so unique and it's so different. 274 00:16:52,320 --> 00:16:54,040 It really sets me apart. 275 00:16:54,040 --> 00:16:55,040 Wow. 276 00:16:55,040 --> 00:16:56,040 All right, cool. 277 00:16:56,040 --> 00:17:00,440 So you're, you're a part of, obviously speaks for itself. 278 00:17:00,440 --> 00:17:01,440 Go ahead, Brad. 279 00:17:01,440 --> 00:17:03,720 I'll do, I'll do one more of these. 280 00:17:03,720 --> 00:17:11,200 This is Matt Schiver who is a, he's a physical therapist who now is a business coach for 281 00:17:11,200 --> 00:17:13,000 other physical therapists. 282 00:17:13,000 --> 00:17:19,800 So he's coaching the physical therapists of North America on how to grow their business, 283 00:17:19,800 --> 00:17:21,040 basically. 284 00:17:21,040 --> 00:17:29,680 And he has become a short form content creation machine since we started working together. 285 00:17:29,680 --> 00:17:35,000 He started posting every day for 90 days and he's talking about the results that he got 286 00:17:35,000 --> 00:17:36,000 from doing this. 287 00:17:36,000 --> 00:17:40,920 I look at the last 90 days of the content that I created posting every day. 288 00:17:40,920 --> 00:17:46,400 My content got in front of 300 and I think it was like 320,000 accounts and had about 289 00:17:46,400 --> 00:17:49,800 30,000 accounts that were that engage in the content. 290 00:17:49,800 --> 00:17:51,640 And my account grew by about 25%. 291 00:17:51,640 --> 00:17:53,240 This is just Instagram. 292 00:17:53,240 --> 00:17:59,240 So like if I take into consideration, TikTok, YouTube, LinkedIn, Facebook, I use on both 293 00:17:59,240 --> 00:18:02,680 personal and business, but that's probably about half a million people that it was to 294 00:18:02,680 --> 00:18:05,720 get in front of as I started to create content. 295 00:18:05,720 --> 00:18:10,640 Cool part was when I was able to hop on sales calls, they would start to reference the content 296 00:18:10,640 --> 00:18:11,640 that I was creating. 297 00:18:11,640 --> 00:18:14,960 It's like, whoa, you guys are listening. 298 00:18:14,960 --> 00:18:19,440 So I encourage you if you're like, you know, it sounds like it's a lot of work to start 299 00:18:19,440 --> 00:18:21,480 creating content on a consistent basis. 300 00:18:21,480 --> 00:18:24,600 And if you can do it enough consistently, you're going to build enough, no like and 301 00:18:24,600 --> 00:18:29,240 trust factor with your ideal clients to where they will DM you and be like, how do I work 302 00:18:29,240 --> 00:18:30,240 with you? 303 00:18:30,240 --> 00:18:31,240 How do I pay you money? 304 00:18:31,240 --> 00:18:32,240 Create content. 305 00:18:32,240 --> 00:18:33,240 It works. 306 00:18:33,240 --> 00:18:34,240 Wow. 307 00:18:34,240 --> 00:18:42,880 He said half a million people viewing 30,000 accounts in different channels. 308 00:18:42,880 --> 00:18:47,320 And you can just, it's pretty easy to see how happy he is with the results. 309 00:18:47,320 --> 00:18:51,680 And when we get results like that, it's not too hard to be happy. 310 00:18:51,680 --> 00:18:56,840 So let's talk about some of the myths around lead generation. 311 00:18:56,840 --> 00:19:01,600 You know, perhaps even some of the, some of the, I don't want to call them malpractices, 312 00:19:01,600 --> 00:19:02,600 but I kind of do. 313 00:19:02,600 --> 00:19:07,560 You know, some of the things that the people are, are business owners are, I also don't 314 00:19:07,560 --> 00:19:12,720 want to say falling victim of, but in reality, there's just a lot of noise out there. 315 00:19:12,720 --> 00:19:15,400 There's a lot of things that one is told to do. 316 00:19:15,400 --> 00:19:20,640 You know, I'm constantly harping on the reality that 96% of businesses are failing. 317 00:19:20,640 --> 00:19:24,320 Therefore, why are you following 96% of the advice? 318 00:19:24,320 --> 00:19:26,680 You know, you've got to be careful what you listen to. 319 00:19:26,680 --> 00:19:32,400 So what myths come to mind around lead generation and, and misconceptions, Brad? 320 00:19:32,400 --> 00:19:38,880 You know, the first one I'll mention is that people have this belief that there's some 321 00:19:38,880 --> 00:19:44,480 magic bullet or just simply that there's some magic to lead generation, that if I only knew 322 00:19:44,480 --> 00:19:52,040 the magic trick, if I only had this one simple answer to the question, I would be able to 323 00:19:52,040 --> 00:19:53,040 do it. 324 00:19:53,040 --> 00:19:57,280 And you see this all the time in the advertising and the promotion that a lot of online marketing 325 00:19:57,280 --> 00:20:03,240 gurus will say, you know, it's basically, here's how you can get 10,000 leads in the 326 00:20:03,240 --> 00:20:08,600 next 90 days without, you know, leaving your couch without without actually having to do 327 00:20:08,600 --> 00:20:09,600 anything. 328 00:20:09,600 --> 00:20:12,040 And we have the secret for you. 329 00:20:12,040 --> 00:20:13,480 And it's a bunch of BS. 330 00:20:13,480 --> 00:20:15,760 Like it just doesn't work that way. 331 00:20:15,760 --> 00:20:22,400 And what, what really is the case with lead generation, it's, it's not rocket science. 332 00:20:22,400 --> 00:20:29,320 It's all about who do you want to serve and do you know a lot about the people that you're 333 00:20:29,320 --> 00:20:30,520 wanting to serve? 334 00:20:30,520 --> 00:20:36,880 Like knowing that group, knowing that audience, knowing the people who have the problem that 335 00:20:36,880 --> 00:20:39,560 your business is designed to solve. 336 00:20:39,560 --> 00:20:47,040 And then speaking to them in a way that makes them feel like you understand them, like that 337 00:20:47,040 --> 00:20:50,840 they feel like, oh, this person, you know, gets me. 338 00:20:50,840 --> 00:20:55,880 This person actually knows something about me rather than most people, what most people 339 00:20:55,880 --> 00:20:58,800 do is that they're talking all about themselves and all their great thing. 340 00:20:58,800 --> 00:21:00,480 And this is all the cool thing that we're up to. 341 00:21:00,480 --> 00:21:02,280 And this is who I am. 342 00:21:02,280 --> 00:21:04,240 And, and you know, whatever. 343 00:21:04,240 --> 00:21:10,520 And none of that works very well because people don't care about you at all. 344 00:21:10,520 --> 00:21:13,680 They care about themselves and they care about their own issues and they care about what's 345 00:21:13,680 --> 00:21:15,240 going on for them. 346 00:21:15,240 --> 00:21:22,720 And if you can come to any individual who's got some kind of challenge going on and is 347 00:21:22,720 --> 00:21:27,280 looking for some kind of result and you can talk to them where that feels like they're 348 00:21:27,280 --> 00:21:33,640 understood by you, that's really just the first step of opening the door to what wants 349 00:21:33,640 --> 00:21:35,840 to be a genuine conversation. 350 00:21:35,840 --> 00:21:38,440 And we're just, we're coming back to conversations. 351 00:21:38,440 --> 00:21:43,400 And this is the kind of thing that you want to create with all of your people is having 352 00:21:43,400 --> 00:21:49,160 conversation with them where they're feeling like they're being listened to. 353 00:21:49,160 --> 00:21:54,920 And if you can do that, this is where even short form video works really well because 354 00:21:54,920 --> 00:21:57,640 you can be responding to people. 355 00:21:57,640 --> 00:22:02,040 You could be responding to anyone that you talked to on the street or that you had a 356 00:22:02,040 --> 00:22:05,640 DM conversation with in terms of direct messaging or whatever. 357 00:22:05,640 --> 00:22:12,000 And your content, the things that you put out there can be part of that conversation. 358 00:22:12,000 --> 00:22:15,720 And of course, when you do something like a short video, what will happen is a lot of 359 00:22:15,720 --> 00:22:17,640 people will respond to it. 360 00:22:17,640 --> 00:22:22,320 And that is literally just the conversation starter, which then the follow up is that, 361 00:22:22,320 --> 00:22:26,480 well, you just keep on talking with them in the comments. 362 00:22:26,480 --> 00:22:32,360 And if you do it well, you're creating what's called an open loop with everything you do 363 00:22:32,360 --> 00:22:40,600 so that when you make a video, the video itself has some open loops where the opening is for 364 00:22:40,600 --> 00:22:45,280 people to respond, for people to answer a question that you're raising or to give you 365 00:22:45,280 --> 00:22:48,720 their opinion about something that you're asking them about. 366 00:22:48,720 --> 00:22:54,480 And if they do that in the comments, you can continue that conversation with more questioning 367 00:22:54,480 --> 00:22:59,320 and inquiry where you can respond and say, oh, yeah, that's really good point or that's 368 00:22:59,320 --> 00:23:02,560 really valid or I really understand where you're coming from. 369 00:23:02,560 --> 00:23:07,040 And have you ever considered this or have you ever looked over in this direction and 370 00:23:07,040 --> 00:23:14,560 whatever you're doing, you're continuing to get them to come back to you with more of 371 00:23:14,560 --> 00:23:15,840 what's on their mind. 372 00:23:15,840 --> 00:23:21,800 And the more you learn about what's on people's minds, the more the actual magic will happen 373 00:23:21,800 --> 00:23:24,120 for you in terms of lead generation. 374 00:23:24,120 --> 00:23:25,560 Nice. 375 00:23:25,560 --> 00:23:31,560 So I do want to dive into this open loop aspect because there's again a lot of myths out there 376 00:23:31,560 --> 00:23:35,840 related to it that drive me nuts. 377 00:23:35,840 --> 00:23:40,560 Maybe you're for it, maybe you're not, which creates a healthy debate, but there's these 378 00:23:40,560 --> 00:23:43,200 posts that are dominating the internet right now. 379 00:23:43,200 --> 00:23:48,600 They have been for a few years like, what's the third book on your shelf? 380 00:23:48,600 --> 00:23:50,720 What's the fifth photo? 381 00:23:50,720 --> 00:23:53,680 Post the fifth photo, like people care. 382 00:23:53,680 --> 00:23:57,400 These are pretty much multi-level marketers that don't know anything about business trying 383 00:23:57,400 --> 00:24:03,280 to drive attention and awareness with almost zero tact. 384 00:24:03,280 --> 00:24:09,600 I get it, I mean, I probably like getting eliminated by friends right now because whatever 385 00:24:09,600 --> 00:24:15,120 thing you say, but there's nothing authentic to me about that. 386 00:24:15,120 --> 00:24:20,800 So how do you create, when you say open loops, are we talking about, hey, drop a comment 387 00:24:20,800 --> 00:24:25,240 below if you agree with this or drop a comment below, like, you know, they're tax that are 388 00:24:25,240 --> 00:24:30,440 used, but how do you create a genuine open loop if I can put you on the expert spot? 389 00:24:30,440 --> 00:24:31,440 Right. 390 00:24:31,440 --> 00:24:37,720 The first part in your content itself, an open loop wants to be, can be referred to 391 00:24:37,720 --> 00:24:43,560 and it can be a hook at the start of your content or it could be in your headline where 392 00:24:43,560 --> 00:24:48,760 you're creating curiosity about one thing or another in terms of the topic of what you're 393 00:24:48,760 --> 00:24:49,760 talking about. 394 00:24:49,760 --> 00:24:54,000 And when you do that in your content, you need to close the loop. 395 00:24:54,000 --> 00:24:58,560 You can't create like, you know, here's this thing I'm going to, you know, this awesome 396 00:24:58,560 --> 00:24:59,560 debate. 397 00:24:59,560 --> 00:25:05,080 You know, like, what's the worst mistake people make when they get in front of the camera? 398 00:25:05,080 --> 00:25:09,360 And if I don't tell you anything about what the mistake was in the content itself, then 399 00:25:09,360 --> 00:25:11,480 that's completely unsatisfying. 400 00:25:11,480 --> 00:25:15,320 And yeah, worst case scenario is it's a form of clickbait. 401 00:25:15,320 --> 00:25:17,840 So you need to, you need to close the loop. 402 00:25:17,840 --> 00:25:25,240 But as you do, just like when you're watching, you know, a Netflix series, those programs, 403 00:25:25,240 --> 00:25:32,880 like one of the reasons that Game of Thrones was so popular and so addictive was because 404 00:25:32,880 --> 00:25:39,760 it was built and designed with many, many open loops all the way through every single 405 00:25:39,760 --> 00:25:41,480 episode. 406 00:25:41,480 --> 00:25:47,120 And so by the time you got to the end, there had been some openings and some closure and 407 00:25:47,120 --> 00:25:52,360 more openings to where you're going, well, I need the closure and I've got to watch the 408 00:25:52,360 --> 00:25:53,480 next episode. 409 00:25:53,480 --> 00:25:56,960 And this is the kind of thing that you're wanting to do with your content so that you 410 00:25:56,960 --> 00:26:04,520 can open and close and then reopen where the closure will happen in the comments. 411 00:26:04,520 --> 00:26:09,760 And in the comments themselves, you know, one of the techniques that I use, which on 412 00:26:09,760 --> 00:26:16,160 social media seems to work fairly well is that when someone leaves a comment of any kind, 413 00:26:16,160 --> 00:26:17,880 I will do a couple of things. 414 00:26:17,880 --> 00:26:23,280 First thing I'll do is I'll answer them with an emoji or maybe a set of emojis where 415 00:26:23,280 --> 00:26:28,320 I'm communicating what I'm thinking only I'm using emojis to do it. 416 00:26:28,320 --> 00:26:33,880 And as just it's fun and light and interesting and, you know, it's more of a lighthearted 417 00:26:33,880 --> 00:26:35,080 gesture. 418 00:26:35,080 --> 00:26:40,880 Same time, then I'll leave a second comment where I will respond to what they're saying 419 00:26:40,880 --> 00:26:42,720 in a conversational way. 420 00:26:42,720 --> 00:26:47,960 But then, so then, you know, so basically I'm answering them, which is basically a loop 421 00:26:47,960 --> 00:26:48,960 closure. 422 00:26:48,960 --> 00:26:54,240 And they said, I'm responding, so they kind of opened a loop and now I'm closing it. 423 00:26:54,240 --> 00:26:55,880 But then I'll ask another question. 424 00:26:55,880 --> 00:26:57,480 And, and I'll do this. 425 00:26:57,480 --> 00:26:59,000 So a couple of things are happening there. 426 00:26:59,000 --> 00:27:03,380 One is that every time you have a single comment, you're adding three. 427 00:27:03,380 --> 00:27:08,600 And so in terms of just the algorithm and how the algorithm functions, every comment 428 00:27:08,600 --> 00:27:11,080 is now four. 429 00:27:11,080 --> 00:27:16,080 And so if you have 10 comments on a post, now you're going to have 40. 430 00:27:16,080 --> 00:27:22,200 And of course, if people start answering the questions that you're asking, it's going to 431 00:27:22,200 --> 00:27:23,400 go further. 432 00:27:23,400 --> 00:27:28,320 And in terms of organic reach, that's super helpful for your content. 433 00:27:28,320 --> 00:27:35,080 And so this method of as an open loop strategy, of course, it works with any kind of content, 434 00:27:35,080 --> 00:27:41,360 whether you're doing text posts or picture posts or carousels or any of that stuff. 435 00:27:41,360 --> 00:27:45,280 All this, all this kind of thing in the, in the comments section can work, can work really 436 00:27:45,280 --> 00:27:46,280 well. 437 00:27:46,280 --> 00:27:47,280 I love it. 438 00:27:47,280 --> 00:27:49,480 It's one, and the big key on that is it's genuine. 439 00:27:49,480 --> 00:27:50,480 Right. 440 00:27:50,480 --> 00:27:52,840 You're taking the effort to make it genuine, right? 441 00:27:52,840 --> 00:27:56,680 You can automate your thank you cards and then nobody cares. 442 00:27:56,680 --> 00:27:57,680 Right. 443 00:27:57,680 --> 00:28:00,760 You can automate your Christmas card and then nobody cares. 444 00:28:00,760 --> 00:28:01,760 Right. 445 00:28:01,760 --> 00:28:05,640 You have to actually like take the time to care about that individual. 446 00:28:05,640 --> 00:28:11,320 But by doing so, you're also making sure to take care of the algorithm and the process. 447 00:28:11,320 --> 00:28:12,720 And you're 100%, right? 448 00:28:12,720 --> 00:28:14,600 I have seen that time and time again. 449 00:28:14,600 --> 00:28:19,840 We use that in group settings where if somebody responds to our post in a group, if you tag 450 00:28:19,840 --> 00:28:24,000 a couple of people in the group, I'm not talking tagging 50 people because then it feels like 451 00:28:24,000 --> 00:28:27,840 I'm just another random person that they tagged in order to get to see him. 452 00:28:27,840 --> 00:28:28,840 Right. 453 00:28:28,840 --> 00:28:32,840 But if I mentioned somebody in a video, I tagged that individual to make sure they see 454 00:28:32,840 --> 00:28:33,840 it. 455 00:28:33,840 --> 00:28:37,720 And then as they respond with thank you or whatever, it's my opportunity to reengage 456 00:28:37,720 --> 00:28:42,760 them and say, you know, you know, can you expand on why, how you drew, how you got to 457 00:28:42,760 --> 00:28:43,760 this conclusion? 458 00:28:43,760 --> 00:28:44,760 Right. 459 00:28:44,760 --> 00:28:49,600 Something that carries the dialogue further and resurrects that post ultimately showing 460 00:28:49,600 --> 00:28:53,240 Facebook, Hey, like there's users who care about this. 461 00:28:53,240 --> 00:28:58,040 And even though it may start with one or two, or you might tag another person and say, you 462 00:28:58,040 --> 00:29:02,480 know, Hey, Jessica, I was just talking with Brad about you in regards to this, right? 463 00:29:02,480 --> 00:29:08,480 And that brings in yet another person to the equation, not with the intent again of just 464 00:29:08,480 --> 00:29:11,040 wasting Jessica's time because she'll get that. 465 00:29:11,040 --> 00:29:18,200 And it has to be a point of connection that is sincere and creates a mutual bond. 466 00:29:18,200 --> 00:29:22,160 So well said, very, very logical. 467 00:29:22,160 --> 00:29:25,600 And I hadn't ever done the emoji thing question about the emojis. 468 00:29:25,600 --> 00:29:26,600 All right. 469 00:29:26,600 --> 00:29:31,920 So do you, do you use the emoji to, and you might use these in multiple ways, but to create 470 00:29:31,920 --> 00:29:35,760 clear intent of this is the clear emoji, like, Hey, it's high fives. 471 00:29:35,760 --> 00:29:36,760 And I know what that is. 472 00:29:36,760 --> 00:29:41,440 Or do you use an emoji that's like one of those looks that could be like you're excited 473 00:29:41,440 --> 00:29:44,760 or is there some intrigue and mystery behind that? 474 00:29:44,760 --> 00:29:49,280 Or do you use a very clear emoji to, to help the audience and to help the person who you're 475 00:29:49,280 --> 00:29:52,040 commenting with understand the direction of your feeling. 476 00:29:52,040 --> 00:29:57,880 Well, I'm trying to express an emotion that's connected to what, what the conversation wants 477 00:29:57,880 --> 00:29:58,880 to be. 478 00:29:58,880 --> 00:30:05,280 And I will, I mean, using the emojis is more of, I'm usually trying to make light of what, 479 00:30:05,280 --> 00:30:08,920 you know, or do some kind of humorous commentary on what they've said. 480 00:30:08,920 --> 00:30:14,920 So it could include words as well as the emoji so that I'm, I'm making clear my message. 481 00:30:14,920 --> 00:30:22,520 And I think, like, just for instance, today, one of my friends who's another video person 482 00:30:22,520 --> 00:30:28,920 on LinkedIn was comparing, getting, getting on camera and speaking on camera and improving 483 00:30:28,920 --> 00:30:32,320 your speaking ability on camera with going to the gym. 484 00:30:32,320 --> 00:30:37,240 And then she literally had a barbell and she was, you know, pumping iron on the barbell 485 00:30:37,240 --> 00:30:40,000 on the video as she was talking. 486 00:30:40,000 --> 00:30:42,400 It's just like, you got to work out, like you have to do in the reps. 487 00:30:42,400 --> 00:30:45,040 And this is the way you have to treat your speaking. 488 00:30:45,040 --> 00:30:46,040 Nice. 489 00:30:46,040 --> 00:30:49,200 Speaking opportunities is like you got to put in the reps and every time you do, you 490 00:30:49,200 --> 00:30:53,520 don't, you know, when you're first going out, you don't join the, you know, the world 491 00:30:53,520 --> 00:30:57,680 champion weightlifting contest, you know, when you're just getting started, what you 492 00:30:57,680 --> 00:31:02,240 do is you speak in front of a small group or you make a presentation to, you know, your 493 00:31:02,240 --> 00:31:06,320 team at your office or whatever, like you do these little things and then you work up 494 00:31:06,320 --> 00:31:09,320 to bigger opportunities. 495 00:31:09,320 --> 00:31:12,880 So anyway, that was, that was the thing that she was talking about. 496 00:31:12,880 --> 00:31:17,000 And she was saying at the end of it, she said, so, you know, just like going to the gym, 497 00:31:17,000 --> 00:31:19,640 you got to, you know, pick up your weight and you got to do this. 498 00:31:19,640 --> 00:31:24,760 And so I just made this comment where I said, or you could go vlogging with a really heavy 499 00:31:24,760 --> 00:31:26,720 camera rig. 500 00:31:26,720 --> 00:31:35,320 And then I, and then I use the strong arm emoji as the first response to her video. 501 00:31:35,320 --> 00:31:39,880 And you know, so like, that was just me making light of what she was talking about. 502 00:31:39,880 --> 00:31:46,240 And I, I look for that because everybody on social media is, this is what they want. 503 00:31:46,240 --> 00:31:47,720 Like they're looking to be entertained. 504 00:31:47,720 --> 00:31:51,960 They're looking for something that, I mean, yes, they want to learn things and they want 505 00:31:51,960 --> 00:31:55,760 to, you know, develop whatever, but they're also looking just to have a good time. 506 00:31:55,760 --> 00:31:58,480 I mean, why bother if that's not what's happening. 507 00:31:58,480 --> 00:32:05,200 So I'm wanting to, as much as anything else, help that effort as well so that when I'm 508 00:32:05,200 --> 00:32:09,800 building a relationship with the people who I'm talking to, I'm wanting to do this kind 509 00:32:09,800 --> 00:32:11,160 of thing with them. 510 00:32:11,160 --> 00:32:12,160 Love it. 511 00:32:12,160 --> 00:32:17,960 At first class business, we're huge on teaching people how to drive people from the awareness 512 00:32:17,960 --> 00:32:20,880 phase to the interested and the consideration phase. 513 00:32:20,880 --> 00:32:27,280 And you're leveraging the actual emotions that cause that. 514 00:32:27,280 --> 00:32:32,040 And most, most marketers don't, most marketers leveraged the idea of intrigue and they do 515 00:32:32,040 --> 00:32:38,240 so by like being showbodey or fancy, but they never get to the level of inspire. 516 00:32:38,240 --> 00:32:44,840 You're actually helping your clients move from just being intriguing to also inspiring. 517 00:32:44,840 --> 00:32:48,720 And you're doing so, you're doing so by helping them understand the art of listening, listening 518 00:32:48,720 --> 00:32:52,240 and taking care of the needs and the desires of the audience at hand. 519 00:32:52,240 --> 00:32:54,080 I think that's absolutely amazing. 520 00:32:54,080 --> 00:33:00,880 You and I are also talking about planning different opportunities for the, this new 521 00:33:00,880 --> 00:33:06,320 event that you've talked to me about, this new event where we're talking about you bringing 522 00:33:06,320 --> 00:33:15,360 together a small circle of phenomenal influencers, if you will, business owners and shooting 523 00:33:15,360 --> 00:33:16,680 an incredible amount of video. 524 00:33:16,680 --> 00:33:20,840 Brad, I'm going to give you a minute to share that with people. 525 00:33:20,840 --> 00:33:23,000 My daughter is leaving for camp right now. 526 00:33:23,000 --> 00:33:27,040 So I'm going to go be a good dad, give her a hug and say goodbye. 527 00:33:27,040 --> 00:33:31,400 But I would love for you to share with us the vision for this mastermind because I think 528 00:33:31,400 --> 00:33:32,920 it's outstanding. 529 00:33:32,920 --> 00:33:37,240 And I know that the types of assets that are going to come out of that Gary Vaynerchuk 530 00:33:37,240 --> 00:33:41,640 style and et cetera, like I'm really excited for people to understand the value of what 531 00:33:41,640 --> 00:33:43,360 it is you're about to put together with that. 532 00:33:43,360 --> 00:33:45,000 So I'll be right back while you do that. 533 00:33:45,000 --> 00:33:46,000 All right. 534 00:33:46,000 --> 00:33:47,000 Thank you. 535 00:33:47,000 --> 00:33:51,440 Well, so the vision, the vision is to get together with a small group. 536 00:33:51,440 --> 00:33:56,800 And I'm talking maybe, maybe eight people in some really cool location, cool location 537 00:33:56,800 --> 00:33:58,960 in a warm climate. 538 00:33:58,960 --> 00:34:07,520 And to set up where we can over a period of say three days have a few different interview 539 00:34:07,520 --> 00:34:14,840 sessions where people can sit down and have their content be created and collected in 540 00:34:14,840 --> 00:34:17,640 this way of they're being interviewed. 541 00:34:17,640 --> 00:34:18,720 They're very best ideas. 542 00:34:18,720 --> 00:34:19,880 They're very best thoughts. 543 00:34:19,880 --> 00:34:22,840 They're very best wisdom is being captured on camera. 544 00:34:22,840 --> 00:34:27,720 And we're doing it in a setting where it's as good as it can get. 545 00:34:27,720 --> 00:34:29,800 Like we have professional cameras. 546 00:34:29,800 --> 00:34:31,540 We have professional lights. 547 00:34:31,540 --> 00:34:33,640 We have an amazing background. 548 00:34:33,640 --> 00:34:38,960 We're in a cool place where just where we are is an amazing background. 549 00:34:38,960 --> 00:34:44,320 And people are going to be able to create content in a group setting that is really very 550 00:34:44,320 --> 00:34:47,320 much like a video making mastermind. 551 00:34:47,320 --> 00:34:51,760 So part of the attraction is just who you get to do this with because there will be 552 00:34:51,760 --> 00:34:57,600 a lot of creative people doing this and working together, encouraging one another and learning 553 00:34:57,600 --> 00:35:00,320 from each other in this process. 554 00:35:00,320 --> 00:35:05,720 And the other thing that we want to do is literally follow people around with cameras 555 00:35:05,720 --> 00:35:08,760 for like all the time that we're together. 556 00:35:08,760 --> 00:35:13,960 So when you're talking casually with some of the other members, anytime that the instructors 557 00:35:13,960 --> 00:35:19,200 are talking with them, anytime that they get up and do a little presentation with the group, 558 00:35:19,200 --> 00:35:26,480 all that kind of stuff can be captured as well as just photographs, headshots, et cetera. 559 00:35:26,480 --> 00:35:33,040 So that coming away from this gathering, not only will you be inspired by what you've 560 00:35:33,040 --> 00:35:37,880 seen amongst all of the other people presenting all of the other stuff that they're working 561 00:35:37,880 --> 00:35:45,960 on, but you will have a ton of content that then you can take and work and use on into 562 00:35:45,960 --> 00:35:52,520 the future on your various online channels, whether it's your blog or any of the social 563 00:35:52,520 --> 00:35:55,720 media sites or even in your newsletter. 564 00:35:55,720 --> 00:36:01,320 And so this is a vision that I've had now for just a little over a year and I'm putting 565 00:36:01,320 --> 00:36:04,160 in to practice now. 566 00:36:04,160 --> 00:36:09,040 And it looks like we're going to be able to do it sometime next winter. 567 00:36:09,040 --> 00:36:10,040 Woo! 568 00:36:10,040 --> 00:36:11,520 Oh, that's exciting. 569 00:36:11,520 --> 00:36:16,800 I would love to speed the process of that up because it just seems like such an awesome, 570 00:36:16,800 --> 00:36:19,640 it's like a party, you know, and you're like, I don't want to wait for the party. 571 00:36:19,640 --> 00:36:20,640 This is an awesome party. 572 00:36:20,640 --> 00:36:21,640 Let's do the party now. 573 00:36:21,640 --> 00:36:28,120 But I love that you are disciplined in planning out how the vision unfolds. 574 00:36:28,120 --> 00:36:33,280 That's ultimately what leads to the Fantastic Firework show that we're trying to always 575 00:36:33,280 --> 00:36:34,920 accomplish as business owners. 576 00:36:34,920 --> 00:36:35,920 Right. 577 00:36:35,920 --> 00:36:40,640 And some of us are a bit too hasty sometimes to be able to pull that off, you know, and 578 00:36:40,640 --> 00:36:42,240 how we move things forward. 579 00:36:42,240 --> 00:36:43,920 Walt Disney is an example of that. 580 00:36:43,920 --> 00:36:46,320 You know, I try many times before you figure it out. 581 00:36:46,320 --> 00:36:48,120 Steve Jobs is an example of that. 582 00:36:48,120 --> 00:36:53,560 So there's some, there's some credit to just moving things forward and perfectly too. 583 00:36:53,560 --> 00:36:57,800 But at the same time, there's always a lot of planning that goes into what's great and 584 00:36:57,800 --> 00:36:58,800 what's valuable. 585 00:36:58,800 --> 00:37:03,360 I'm really happy that you shared that with us, Brad. 586 00:37:03,360 --> 00:37:10,440 In terms of other vision aspects, so from National Geographics to and what you did with 587 00:37:10,440 --> 00:37:18,320 them for music and moving the brand forward to Habitu Warrior Conference and what you 588 00:37:18,320 --> 00:37:23,680 did at that event and being on stage. 589 00:37:23,680 --> 00:37:25,720 What else as far as vision, Brad? 590 00:37:25,720 --> 00:37:27,440 Beyond the business. 591 00:37:27,440 --> 00:37:31,680 What's some of the personal vision, you know, over the next 10 years? 592 00:37:31,680 --> 00:37:34,800 What are some of the things you want to accomplish bucket list items? 593 00:37:34,800 --> 00:37:44,180 Well, for me personally, I am really a big passion of mine has been doing documentary 594 00:37:44,180 --> 00:37:46,440 style storytelling. 595 00:37:46,440 --> 00:37:53,040 And so I've been doing like just around the edges, little bits of little projects where 596 00:37:53,040 --> 00:38:00,000 I'll tell somebody's story here and there, but I haven't carved out the time to really 597 00:38:00,000 --> 00:38:05,160 go after a bigger project that would be much more meaningful. 598 00:38:05,160 --> 00:38:10,720 And I mean, not that these small projects aren't, but just something that really, I 599 00:38:10,720 --> 00:38:16,640 think would create some positive change by bringing that story out into the world. 600 00:38:16,640 --> 00:38:21,040 So it's really interesting because at this moment in time, I'm rebranding the weekly 601 00:38:21,040 --> 00:38:26,240 show that I've been doing, which has been called the standout CEO show. 602 00:38:26,240 --> 00:38:31,280 And I'm slightly changing the name to the standout business show. 603 00:38:31,280 --> 00:38:41,080 And the theme, the theme of what I'm after is looking for the outliers and the positively 604 00:38:41,080 --> 00:38:49,520 deviant entrepreneurs who are doing something that is unlike and really uncommon to what 605 00:38:49,520 --> 00:38:52,400 the rest of the business world is doing. 606 00:38:52,400 --> 00:38:54,520 And as a result, they've discovered something. 607 00:38:54,520 --> 00:39:00,200 They discovered a particular solution, a particular way of running and operating their 608 00:39:00,200 --> 00:39:09,920 business and or building a genuine community of loyal advocates for their brand that we 609 00:39:09,920 --> 00:39:11,480 all need to learn from. 610 00:39:11,480 --> 00:39:17,320 And this concept of positive deviance is really a concept that comes from social work, you 611 00:39:17,320 --> 00:39:23,680 know, international social work, where instead of coming to any community as a nonprofit 612 00:39:23,680 --> 00:39:27,120 and saying, hey, we know the answers and we're going to help you with the solution here and 613 00:39:27,120 --> 00:39:35,080 just listen to us, it's more of, let's go to a place and find out who in this place 614 00:39:35,080 --> 00:39:37,680 is doing something that the other people aren't doing. 615 00:39:37,680 --> 00:39:43,800 And as a result, they're having success, even though they have the same limited resources 616 00:39:43,800 --> 00:39:49,760 and they're facing the same challenges and, you know, but somehow some magic is happening 617 00:39:49,760 --> 00:39:52,680 and they found something that works. 618 00:39:52,680 --> 00:39:58,000 And I believe that like right now on the planet, whatever challenge any of us are facing, whatever 619 00:39:58,000 --> 00:40:01,240 problem we have, the answer is out there. 620 00:40:01,240 --> 00:40:03,760 Somebody knows the answer to these questions. 621 00:40:03,760 --> 00:40:10,440 And so my work in my show, now the standout business show is going to be meeting and talking 622 00:40:10,440 --> 00:40:17,960 to people who have discovered some uncommon solution that are unconventional way of doing 623 00:40:17,960 --> 00:40:21,600 something that, but the rest of us need to go, oh my gosh, look at that. 624 00:40:21,600 --> 00:40:26,920 And so instead of looking at who are, you know, who's the trendsetter, it's sort of 625 00:40:26,920 --> 00:40:32,320 like, who are the people have making these hidden discoveries and as a result, they're 626 00:40:32,320 --> 00:40:33,520 thriving. 627 00:40:33,520 --> 00:40:39,760 And how can we learn from that and take advantage of these people who are literally underexposed 628 00:40:39,760 --> 00:40:42,720 like they're hidden, they're hidden away in little pockets here and there. 629 00:40:42,720 --> 00:40:46,840 And yet they've discovered so many things that will be so beneficial for the rest of 630 00:40:46,840 --> 00:40:47,920 us. 631 00:40:47,920 --> 00:40:50,920 And these are the kinds of stories that I want to tell. 632 00:40:50,920 --> 00:40:55,800 And as I grow and have the bandwidth, I'm going to do more in terms of making longer 633 00:40:55,800 --> 00:41:01,840 form documentary style videos that will highlight these kinds of entrepreneurs. 634 00:41:01,840 --> 00:41:07,120 What an awesome, awesome idea and value that you're bringing to the world with that. 635 00:41:07,120 --> 00:41:09,120 We're excited to follow your journey, Brad. 636 00:41:09,120 --> 00:41:13,720 I'm super honored to be so close, you know, to the opportunity myself and to be able to 637 00:41:13,720 --> 00:41:14,720 call you a friend. 638 00:41:14,720 --> 00:41:17,400 You've been a great friend, you're a phenomenal visionary. 639 00:41:17,400 --> 00:41:20,400 And thank you for being on Vision Pros podcast. 640 00:41:20,400 --> 00:41:23,800 Brad, if people want to reach out to you and connect, what's the best way to do so? 641 00:41:23,800 --> 00:41:33,280 The very best way is to go to awesomevideomakers.com and or I've got a free guide for people. 642 00:41:33,280 --> 00:41:36,960 If they want to go grab that, it's like, if you're interested in thinking about starting 643 00:41:36,960 --> 00:41:44,560 to do this, any kind of content, but especially video, I've got this set of 40 video hooks 644 00:41:44,560 --> 00:41:47,640 that will work on no matter what niche you're in. 645 00:41:47,640 --> 00:41:53,800 And you can find that at 40, the number, you know, 40, 40 videoideas.com. 646 00:41:53,800 --> 00:41:55,640 And it's a free download. 647 00:41:55,640 --> 00:41:56,640 Awesome. 648 00:41:56,640 --> 00:41:57,640 That would be fantastic. 649 00:41:57,640 --> 00:42:02,720 And hooks, meaning if you're looking to grab the attention of your audience, then that's 650 00:42:02,720 --> 00:42:05,080 a fantastic resource from Brad Palbrad. 651 00:42:05,080 --> 00:42:09,600 We're honored to have you make Vision Pros live and we will see you soon. 652 00:42:09,600 --> 00:42:10,600 Yeah. 653 00:42:10,600 --> 00:42:11,600 Thanks so much, Jackson. 654 00:42:11,600 --> 00:42:35,520 Congratulationsæ°— spells