Let's see. I got Scott Simpson in the house,
the AI and YouTube rock star. We're going to
be talking about supercharging your content results
with actionable strategic AI systems. You've
got a system to do this. I'm a paying member
of their program, AI Mavericks, by the way. It's
an honor to have you here today, Scott. How are
you, man? I'm excellent. How are you? I'm doing
well, and you are excellent. You guys got a big
announcement about Russell Brunson coming into
one of y 'all's events. Tell us about that. Yeah,
we're excited to announce that Russell is going
to be our keynote speaker at AI Marketing World
2026, October 21st through 24th in Dallas. So
we're pumped about that. He's doing some really
cool things with AI in the funnel space. And
being the founder, one of the founders of ClickFunnels,
he's got a lot to say about tech and SaaS and
software. And I think they're on the cutting
edge of some really cool stuff in the AI space.
We're actually not just getting him in like a
25 minute. You know, a lot of these guys come
in and they're like, I'm going to give a rah
-rah powerful presentation for 25 minutes. He's
like, no, I want to teach. So the minimum that
they said was 60 minutes. And I was like, let's
get him for 90 minutes. So he's going to do some
really cool stuff talking about AI integrations.
We're pumped. That's great. He's going to dive
deep. That's cool, man. This guy from potato
guns all the way to running click funnels and
rubbing shoulders with Tony Robbins and Richard
Branson and all that. That is definitely worth
following. So AI marketing world, you and Austin
are also off to building amazing things that
will help us with our AI implementations. So
Scott, as we talk about this, what's an AI content
system? And let's talk about it from a higher
level, though, not just the basics. how are brands
supposed to build this thing how are brands supposed
to build ai content systems yeah ai content system
well so i think like if you think about how content's
been created over like historically over the
period of the last i guess as long as content
has been uh created which i guess would predate
a lot of things you know if you go back to to
new news and and uh um You know, you take it
back probably millennia. But if you think about
how content has been traditionally created, it's
one person's opinion on a topic that's interesting
or relevant. And then they sit down and create
the content. Well, now because we have artificial
intelligence that basically has all of the information
that it could ever want at its... fingertips
right the the robotic fingertips um we don't
necessarily have to come up with content flows
we don't necessarily have to come up with even
content topics a lot of artificial intelligence
content systems can be created by just having
an agentic workflow that researches what is trending
and then creates content that are uh designed
to engage an audience and so like obviously with
that capability comes this uh you know this easy
button um appeal for a lot of people who don't
want to put effort into it and so you have to
combat that but it's never been easier to create
content now with uh ai and so what we teach i
actually just dropped it in ai mavericks today
what we teach is how to use things um how to
use content how to use large language models
and agentic ai to create systems for doing research
creating scripts even writing for you um based
off of how you would typically create content
And you've seen some pretty phenomenal growth
for your channels and what you're up to. I've,
I've watched that for over a year. I'd love to,
can you quantify that for the audience and tell
us about your SAS model? Like what, what's your
system and how are you doing it? Feel free to
just shamelessly plug, man. No, no, I appreciate
it. So we, I mean, I really just started diving
into AI content systems. I mean, I've been using
some systems over the course of the last number
of years. Obviously, like when ChatGPT 3 came
out, we immediately jumped on it. We're like,
hey, let's use this to help write scripts for
our clients and our agency. And so I've been
doing similar things for the last number of years.
Really, I kind of started supercharging it as
soon as Agentic came out because as soon as I
set up an OpenClaw system just on my desk and
said, hey, write me scripts every single morning,
send them to my inbox, that's when things really
started to change. Now I'm producing seven to
eight videos every single day, dropping them
on all of my social medias. Last month, was the
second month that I was doing it. We got, I think,
20, over 20 million views across social media.
And I don't really have massive followings on
any of my, on any, you know, we built, obviously,
like before I got into this, we built a massive
following, but all of my business followings
are relatively small compared to others in the
space, you know, 30 ,000 followers on Instagram.
uh 20 000 on our our professional youtube channel
uh but just over the course of the last month
things have really started to rev up and uh and
now we're smooth sailing we've got systems put
in place that are actually doing what what we
want them to do which is bring in revenue bring
in additional money build our brand That's amazing.
Let's just keep going on that note. The systems
that you've put in place, do you mind revealing
some of those or how you guys came up with and
pulled those together? And I'm guessing that
pulling that bridge together wasn't as linear
as maybe you thought it might be. But if I'm
wrong, tell me, like, just give us the linear
block formula. Yeah. So I am so integrated into
AI that I am always like constantly testing and
tweaking. And a lot of people kind of describe
it's like you need a full you need it to be your
full time job or you need to be essentially not
working in order to stay on top of everything
that's coming out in AI. But and this is why,
you know, like people ask me, like, why are you
doing open claw over perplexity computer? And
I'm like. because it came out first and i jumped
on it really quickly and so and i don't have
the time to go and learn another system because
i'm using this so effectively and efficiently
that doesn't mean that perplexity computer is
not right or it won't work for you it probably
will for a lot of people um i know man if you
if you bought a uh a corvette um right and then
the next day you see a ferrari um it's like if
if your daily pursuit and the return is already
there you don't need to abandon what you just
bought and move into the next one so i can i
can see that if you had to start over today let
me play devil's advocate for a second would you
immediately do you think you'd dive into perplexing
computer or do you think you'd start with open
clogging if i would start yeah if i was starting
without any knowledge i mean other than just
like The simplicity of getting started, I probably
start with something like Perplexity or Cloud
Cowork. I know Microsoft just released Copilot
Cowork the other day. That's another one that's
kind of, you know, these are way more, all of
these systems are way more simple than setting
up an open cloud. In fact, for all the visionaries
listening in, you heard from Scott, try what's
there, buy your car and get moving, right? Scott,
you got your car. Let's hear about you moving
the car because thank you. I wanted to have right
into what the heck did you do with it? What have
you set up? Yeah, so in OpenClaw, you set up
what are called cron jobs or heartbeats. And
so essentially a cron job is a recurring task
that you want. your agents to be doing at set
intervals. So every day I have my agent go and
do research on what is trending topically in
the news, in social media. I can categorize it.
I can say, only focus on these specific creators.
I can say, only focus on these specific news
outlets. And then it'll go out and do those research
and tell me the things that have the most comments.
It'll tell me the content that has the most engagement.
and uh and then on top of that we have dialed
in a scripting process um and uh and i've set
a skill essentially it's a memory with uh with
open claw and uh open claw just goes into its
memory and sees how we've designed our scripting
layout or scripting process and it will go there
every time it wants to write scripts and it will
follow the frameworks that i've i've set up for
it and so every day i get eight scripts sent
to my inbox by email and and then i can just
automatically transfer them over to my teleprompter
and i can be up and running with scripts on trending
topics within five minutes max um after it sends
sends me content on top of that at any given
time during the day i can say hey this is trending
on twitter can you write a script for me real
quick on it based off of x framework And I have
trained my open claw with multiple frameworks
based off of what has performed best for me,
based off of what I'm seeing perform well for
others. And I even have a voice guide. So that
way I've fed it a bunch of my own transcripts.
So that way it knows what my nuanced way of saying
things sounds like. And so it writes in the way
that I would want it to write. It's wild. I shouldn't
be on mute. I'm going to go to one of the technical
nuances that kind of trips me up in this process.
So you talked about it giving you the teleprompter
stuff. How do you get the teleprompter timing
right? Because that thing, that bothers the heck
out of me. Maybe I'm just too OCD. But do you
have to like reformat yours or have you just
gotten really good at the teleprompter where
it just kind of flows naturally? Yeah, after
hundreds of... Hundreds of videos teleprompted.
I've gotten really good at the teleprompter,
but I will say this. This tool right here is
like $20 or $30. It syncs with the app, the teleprompter
app on my phone, and I can just pause and play,
pause and play. So if I get behind, I'll pause,
and I'll just, you know, my hands are like this
when I'm talking. And I'll use this hand to like
dynamically emphasize my points. This one always
kind of stays right there. And then I'm just
constantly start, stop, start, stop. And then
I can move as fast. I set my teleprompter to
about three quarters the top speed. So that way
it's constantly moving. And I can read as fast
or as slow as I want. What's that little thing
called? This is called, yeah, this is a desk
view. You can get these on. uh amazon d -e -s
-v -i -e -w and and then it's the desk view app
in the app store guys it's the little things
in life right um this has made me so much money
so much money just from this little tool cool
changed my life thank you scott we can we can
end here no let's keep going guys we've got we
got so much opportunity so tell me about your
software and your company Um, what's the, you
have a software. Am I right about that? It helps
with the scripts. People can purchase a subscription
to the world changes, man. You might've already
turned it into something frame. I don't know.
Yeah. So, uh, yoink it is our software and essentially
it's a Chrome plugin that allows you to scrape,
uh, ideas off of the internet. So you can go
to YouTube, press the yoink it button on any
YouTube video. It'll grab the thumbnail. It'll
grab. the title, the metadata that it can see,
it will grab the transcript, and then it goes
over into a dashboard where you can kind of rejigger.
We'll go with rejigger. Yeah, the other cool
thing, though, is that we've also allowed API
access to Yoinkit if you have a pro subscription.
And I have it literally just a skill on my open
claw now. So I can say, hey, go to social media,
go to Facebook, find me some topics that people
are talking about, some popular topics, and then
take those and write a script. And then it just
does it all behind the scenes. So I don't ever
even have to go anywhere. I don't have to log
into the Yoinkit portal. I just pay my 20 bucks
a month. Well, I get it for free. But I just,
you know. Most people just pay their 20 bucks
a month and then they have access to scrape any
social media content off of any social media
platform. And Yoinkit just grabs it all and you
take it into your system and rejigger it. I love
it. Absolutely. So rejiggering is the professional
term for creating news in today's world. And
that's exactly what it is. Anybody who's been
a journalist in the past, your purpose was to
document what's happening. Right. We've got so
many people in the world now documenting what's
happening. It's really nice to have systems that
guide us to what's novel in today's world. You
know, what is it that people want to hear about
that's going on and how do we keep up with it
with so many different tasks that we have? But
building strategic, repeatable systems that drive
measurable growth, improve efficiency and turn
content into a true business asset. What has
what is your social media following? You said
you said 20 million views in the last month.
Did I get that right? Yep, 20 million. And you've
got more or less 20 to 30 ,000 followers on each
of the different platforms. You mentioned that
YouTube's starting to take off or something like
that. What do you mean by that? What's new? Yeah,
so actually all of my social accounts have been
growing like... pretty pretty consistently i
wouldn't say there's been anything that's been
like a breakout success other than my graffiti
youtube channel we've had some really strong
breakout success videos there um and that's gone
from about 14 000 subscribers to 20 000 subscribers
in the last month and a half or so and um and
so that that's pretty good we're seeing some
momentum there and that will compound over time
uh but everything else has just kind of been
consistent and and it's and i think you know
if i if i were to say like why ha you know for
20 million views why am i not at 100 000 subscribers
i would probably say that uh the growth has been
consistent with the appreciation of the content
right my content is is not like groundbreaking
um it's not something that people haven't seen
before I have a unique value proposition to offer,
but it does kind of blend in with a lot of content
that other people are doing. And it's kind of
designed that way on purpose. It's designed to
allow me to have a voice in the community. And
if I wanted to see rapid growth, I would probably
need to be a little bit more unique with my content.
But as a busy business owner, I don't necessarily
have the time for that. Now, one thing that I
will say, I've been kind of pushed back a little
bit, challenged at times where people are like,
well, if AI is writing everything, my mother
-in -law is like, you're a charlatan. And I'm
like, no, no, I'm not. I'm a news anchor because
I'm... I'm not saying anything that isn't accurate
and I'm not saying anything that I don't believe.
In fact, there's been a couple of times where
AI has written scripts where I'll start reading
it and I'll be like, no, I actually don't believe
this. Let's scrap this one. And then there's
a lot of times where I'll press pause and I'll
ad lib my thoughts into it, my opinions into
it in the spur of the moment. But I'm not creating
content that is, I'm not creating content with
AI, 100 % AI that, where I'm saying something
that, where I'm teaching a tutorial or I'm teaching
something that I don't believe or that the process
doesn't work. So I feel confident in my strategy
because I'm basically just sharing the news on
a different platform, which is no different than
most news anchors or even news YouTubers ever,
right? Yeah. exactly and so one i i can love
and appreciate the relationship you have with
your mother -in -law um that is that is true
part of the course and hopefully um you know
the people realize too like you want you're entertaining
i love that you know you you reminded me of myself
as a singer i'm not bruno mars i'm not josh groban
You know, like I don't have that capacity and
I could try as hard as I want to. Yet at the
end of the day, I'm still going to be me. And
I'm going to be limited by my weaknesses, my
threats, and I'm going to be able to maximize
my strengths and my opportunities. And visionaries,
y 'all aren't too different than that. You don't
have to be creating content as amazing as Scott
creates or as amazing as Mark Roble. creates
you know you gotta there's there's levels to
this stuff but if it's serving the purpose of
helping us with our productivity and profitability
i really want that to be what resonates on this
and so scott as you know there's and let's talk
about a new a new angle um visionaries imagine
that you end up on ellen degeneres or oprah today
okay um guess what you just got in front of millions
and millions of people and your phone's going
to ring off the hook and my question for you
who's going to answer the phone Who's there?
What system do you have to scale? Do you have
a SaaS that people can buy from you? Because
if not, you're going to end up on that one hit
wonder stage. You're not going to get any profitability
out of it. You don't have any structure to support
yourself. You've got to create some infrastructure
behind this. True or false, Scott? What are your
thoughts on that? Yeah, no, 100%. I think about
this all the time. We've been able to grow our
agency to multiple seven figures. because we
have systems and processes in place. I used to
run every aspect of this business and it was
awesome when we first started making money and
then it became a nightmare when I wanted to take
my family on a vacation. And now because of AI
and the systems that we set up with our team,
we've got around 20 employees right now. And
because of the systems that we've set up, I've
gone from working 50 to 60 hours a week to actually
like... My workload is probably, if I added up
all my time spent on like things I need to do,
it's probably about 15 hours a week. Everything
else is I'm creating content. I'm building relationships.
I'm doing things that are actually fun, like
fun, like things I enjoy. And any business that
wants to scale. has to create systems, operating
systems that are duplicatable by anybody that
you bring into the company. I mean, you look
at any corporation, this is why corporations
seem so sociopathic. It's because corporations
have to exist with systems where systems are
the foundation. If they don't have systems that
can be duplicatable, then they're not going to
succeed. Yeah. Exactly. And solopreneurs out
there, you heard him. He's got 20 employees,
20 team members, I should say. I want to find
what level of relationship they have. But my
friends, I'm not going to justify it either.
Like if you want to grow, don't go alone. You
want to go fast? Go alone. You want to go far?
Go together. This is such an important reality.
And I think sometimes we see people on YouTube
and we just assume that they're doing it by themselves.
They have one virtual assistant that's underpaid
and overworked to help with the process. And
that's not a good strategy. That is not leading
people to win. And so, Scott, how long did you
ever go about it alone and try to do things that
way? Did that lead to ultra success? Are you
the anomaly in the bunch? Let's hear about it.
You know, what's funny is I've always been somebody
who recognizes the more people that I include,
the further we go. Because more minds that complement
each other are generally better than one. And
more able bodies that are able to do twice the
amount of work are better than one able body
that can only do as much work as I can handle
and need to give it time. And I love partnerships.
Now, uh, I'll say almost all of my partnerships
that I've ever been into have been in have failed.
Um, and it's usually because, and I stopped,
uh, you know, for about 10 years, I didn't have
any partners. Um, but partnerships, uh, are a
marriage. And most people don't understand that
when entering into a partnership. You just see
dollar signs and you want to bring your buddy
or your relative in to the business with you.
And if you don't have the same work ethic or
vision and then complement each other's skills
and tasks, then it's doomed to fail. Especially
when you start making money because then everybody
wants a slice. And then you take too much out.
There's envy, jealousy based off of percentages.
It can just be a nightmare. I will say this.
I've been working with Austin for two years now,
and he is hands down the best partner I've ever
had. We both have the same vision for the company.
We both put in the same amount of work. Our work
ethics are the same. um we both are energized
and feel momentum and we also have long -term
vision where a lot of people are it's like i
want that paycheck right now um both of us are
like hey we're building this we can wait and
um and it's just a very healthy dynamic that
we've had most partnerships don't operate that
way. They're very hard to find. They're very
hard to build and cultivate. And so the neat
thing though, about you and Austin, I'll go back
to that. And I know Austin well enough from having
bothered him online for a very long time and
meeting him at social media marketing world and
evaluating why the heck did my partnerships go
poorly? And what did I learn about those realities
in the process? Even if you guys didn't have
a completely shared vision, both of you, I think,
understand the value of workability. And like
you said, there's other elements that can support
and sustain the business marriage, so to speak.
You both have this work ethic. You both understand
vision, communication, talking to others, leadership.
It's been fun to watch you guys behind the scenes
and pay attention to what's going on with AI
Mavericks and how you guys have molded your brands
into that, how you've launched different communities
and learned as you've grown through this. Visionaries.
Lean into your partnership opportunities. Explore
what healthy boundaries are. Explore how negotiation
works and how to keep negotiation in a position
of workability for both parties or multiple parties.
These are all elements that are so easy to take
for granted in business and overlook and not
realize. Scott, I'm going to dive into one other
piece on that. I feel bad for the people who
feel like you can't cross the lines of family
and business. you know, or friendships and business.
And here's why my friends, yes, it can go horribly
wrong, but most people have never known somebody
who's super, super successful. And the reality
is if you get to become super, super successful
and you did not give your family or friends the
opportunity to help in the process, they're going
to be mad at you. They're going to say, I would
have invested if you would just give me a chance.
I would have been there for, and maybe they're
lying and maybe they're wrong. But if you as
a leader did not give them the opportunity to
be involved, then when you actually do get to
success, you end up with the same damaged relationship.
You didn't even give them a chance. And so as
you consider, is it okay to be in business with
friends and family? It's okay, but you've got
to learn to lead really well. Thoughts on that?
So my cousin is actually, he's been one of my
other business partners. He's actually getting
a really amazing opportunity now. And so I think
our partnership is dissolving for a brief period
of time, probably a couple of years. I can't
go into it right this second, but it's huge and
amazing. And he's actually, same thing. We have
the same work ethic. We have the same foundational
belief system, meaning like, There's more to
life and eternity than money. And so we don't
let money bother us. And that's probably why
we've been so fortunate is because we don't get
emotional attachment to money. Now, I will say
I've worked with other family members before
in the past. And generally speaking, it has not
been the greatest, but... Because of my fundamental
belief system and my personal view on money,
when I've had to buy someone out or pay someone
back, it leaves us in a really good relationship.
It leaves us with a really good relationship
because I am not willing to let money interfere
with the relationships. I will say this though.
Generally speaking, I don't like to work with
family because it's so easy for someone's feelings
to get hurt. The power dynamic with percentages
can be really tricky. Work ethics, again, it's
just like any other partnership. You got to make
sure that you're aligned before you get married.
And the authority and the credibility balance
factors are different, too. I mean, Michael Jordan
didn't play basketball with his sons. You know,
it didn't end up happening. LeBron James is playing
with his son in the league and on the same team.
That is a super, super rare anomaly. And what
I see out of him and Bronny is a very, very strong
sense of humility. as well with it where brawny
knows that sometimes he's got to go down to the
g league um and sometimes he gets to come up
and they just barely had their first assist father
and son assistant in the nba the other day and
this this goes back to what scott's talking about
if you're gonna have family friends in the business
it has to be from a business relationship too
the personal relationship can't take precedence
over the business value that's provided um and
so that's that that overlap can be difficult
in a world where versatility is huge it used
to be different back in the day when everybody
was a farmer in the family it's like well okay
everybody's trained on the same thing and so
there's a lot more balance on it but i think
the greater opportunity on this my friends is
as visionaries realize you can incorporate your
friends and family in different ways And it's
not the nepotism or the relationship that causes
the business to win or fail. It's the dedication
to the principles that drive a great business
forward. So we're going to go back to supercharging
content results. Guys, you can use this content
we're talking about. You can put this probably
into Scott's script creator thing, the yoink
it process, and you can rejigger all the content
you want from this for your own brands and talk
about it from your own angles. This is one of
those hot topics. Do you include family or not
in business? Use it for your content. So going
right back to creating content, Scott, designing
AI powered content systems that actually perform.
Not everybody's got Austin Armstrong by their
side and AI Mavericks or 20 ,000 followers. Where
do you recommend other people begin with their
processes if they don't have a following that
may not be super, you know, it's not super large,
20 ,000, but most people are around 4 ,000, maybe
less. Yeah, I love this question. I love this
question because it's easier now in 2026 than
it ever has been before up to this point to create.
a substantial social media following. And the
reason I say that is because for the last 20
years, we've been involved in this giant social
experiment known as social media, and we have
millions upon millions of case studies proving
that there are frameworks and systems that if
you use correctly, you can blow up social media
like that. And it's just a matter of studying
what works and what doesn't and doing what works
and don't do what doesn't. The reason I say it's
easier now to do that is five years ago, the
way that we would study content is I would go
watch a video and I would take notes. Like every
time they would, I'd be like, oh, there's a micro
hook. Oh, I see how they did their hook. Now
I'm going to rewrite that hook in this way, but
I'm going to use their formula and framework.
Now, in a matter of seconds, we can grab a transcript
from YouTube using Yoinkit or any other transcript
grabber. We can grab a transcript. We can throw
it into Claude. We can say, hey, Claude, analyze
this. And I want you to focus on. why was this
video so successful? What is the formula for
creating a new video like this? What are the
elements within this transcript that would be
indicative of a retention hook, like something
that we call micro hooks? What would keep the
audience watching? And then it'll build you an
analysis in 30 seconds. And it'll say, Your retention
beats are 45 seconds apart. And here are the
lines that they specifically injected into this
script to keep the audience's eyeballs on the
screen. Here are the value points they made.
Here's the overall structure. Then I can say,
hey, Claude, write me a script on this topic
using that exact framework. 30 seconds later,
you got a script. You're ready to go. That's
why it's so easy. And five years ago, it would
have taken me. five hours plus three mentors
to be able to dissect what the heck did scott
just say um right i can now take that to ai and
be like scott used all these words help me get
it yes and yeah oh here's a hook here's what
a hook does um right here's what an analysis
is like it's you can learn so freaking fast these
days and so we're going to come back we're going
to talk about automation versus strategy scott
is like the living breathing image of that right
now and how strategy needs to be tied into your
automation in order for that to win well. And
guys, AI can't do that alone. You need to have
the strategic understanding or at least somebody
who you're referencing that understands strategy
to help you produce the automation that works.
And we're going to talk about turning content
into scalable revenue systems for yourself as
well. We'll be right back. All right. Welcome
in to Vision Pros Live. With Jackson Callum,
I'm your show host. We'll be doing interviews
for visionary entrepreneurs and guest leaders
who are building fantastic visions out there.
Hey guys, I got Scott Simpson in the house. He's
got a great YouTube channel, LinkedIn, the whole
nine yards. He's got AI Marketing World as well
coming up in October of 2026. It's their second
time launching this conference. The last conference
was super successful. His business partner, Austin
Armstrong, has more than a million followers.
In fact, I think he passed 2 million last month.
But these are two gentlemen who are working in
the space of advanced AI. We actually listed
them as sponsors on here. I kind of asked for
their permission on that. And Moore was like,
hey, I really like what you guys are up to and
said, let's do this on here because I'm a paying
member of AI Mavericks. And it's really, really
nice to have mentors, sidekicks. professors by
your side learning how to do these crazy math
formulas you know you don't have to be the god
of knowledge you actually we do better job when
we stand on the shoulders of giants he's one
of the giants his shoulders i stand on so definitely
check out a mavericks we've also got the ai marketplace
what like our own ai thing yes it's our own ai
community it's ai .firstclassbusiness .io we
focus more on the side of leadership and on the
side of helping professionals and business owners
get comfortable with the idea that ai is something
that you already have the skill sets for you've
been training on it for 20 plus years using ai
systems but for the future economy you got to
know how to lead in this space ai needs great
leaders to come in and use it to build productively
and profitably and those are my two main focuses
how do we become productive and profitable with
these systems i want to shift gears as well to
the water project real fast as well guys the
water project is something that i did not understand
the value of when i first saw it I've never been
thirsty in my life. I couldn't really relate
to it. And a team member was asking me to switch
the cause that we were talking about. those of
you who have another cause that you want us to
talk about drop it in the comments i love to
see what is out there and how we can support
it and i might share the word i might donate
to it the way we do for the water project what
i saw with this were kids who had to leave school
to get water parents who have to leave work to
get water it's dangerous you know they don't
know what type of quality they're getting and
then i saw this picture of these kids celebrating
water with more enthusiasm than my kids even
celebrate christmas day We have the ability to
have that type of impact on people for generations.
And so the neat thing is when you pick a project
that you want to help out, it tells you how the
project's going to unfold. And when you actually
donate to it, they'll send you an email with
the updates of what's going on with the project.
You get to see it come to fruition. I love the
transparency they work with. Again, my friends,
we've got 8 billion people to help in this world.
I hope you join us on that. Share with us what
causes inspire you. I'm sure it will probably
inspire me as well. We'll do what we can, but
we're going to get back to helping all. you with
your visions scott simpson again i'm just i'm
just honored to have you here brother oh thank
you i'm honored to be here thanks for asking
absolutely so automation versus strategy um let's
dive a little bit deeper open claw perplexity
computer etc um we can set up automations now
what what do we do to make sure that they're
strategic um because right now ring central I'm
like never going back ever. Why? Because their
AI chatbot and their AI phone support person
who they eloquently named continued to block
me for 15 days on something that should have
been this easy to cancel. Right. So we got multi
-billion dollar companies out there absolutely
ruining their AI automation implementations.
How do we avoid that? What do we need to be thinking?
I think the key to this. Actually, you know what?
I'm going to start with a story. I was talking
to the marketing director at a multi -billion
dollar tech firm last week. This was one of our
clients. And he was telling me that every big
enterprise wants to see AI integrations. It's
the buzzword. are primarily about optics how
good are they looking because how good they look
determines their stock value a lot of the times
right revenue can be revenue can be driven or
taken away uh strictly by what the news says
about you or how good or bad you look at any
given moment and so they're very focused on optics
a big enterprise right now this is what he was
telling me he said internally These companies,
they all want to say they have AI integrations
so that way they can look good. But a lot of
these layoffs that are happening that they say
are AI related aren't necessarily because they
have AI integrated into their corporate structure.
It's a lot of it. I mean, even with like Jack
Dorsey and Block, he laid out 4000 people and
then quietly the next week hired a bunch of them
back. Said it was AI. The stock shot up because,
oh my gosh, look, they're using AI to save money.
This is going to make the company more profitable.
But it wasn't necessarily because of AI. Or even
with Oracle, they got 30 ,000 people yesterday,
AI -related purposes. They're more profitable,
I think, than ever before. And they let go of
30 ,000 people. But when it comes down to it,
was it... actually because of ai or is because
they want to allocate that money into building
more ai data centers and so that's a good like
you know spin that you can put that's how you
can say ai is doing this um so here's my thought
with automations and integrations because of
this enterprises I don't think, and I'm very
deep into AI space, enterprises, I don't think,
have a great way of integrating AI into their
processes yet. Because right now, even from an
agentic perspective, it's all still based off
of some of the big LLMs. And you need the big
LLMs to kind of do the legwork. If you prompt
one thing right now and then you take that exact
same prompt 10 minutes from now or even 30 seconds
from now and try to get the exact same results,
you don't. And there's no answer for that. You
can't create a system out of a hallucination,
like something that hallucinates one out of every
15 prompts that you give it. Your corporate structure
would completely disappear. So I think that automations
are only as good. as the person who is prompting
and who can catch the problems and tweak the
prompts in order to get results that more closely
align with what they're looking for from that
automation. So for me, for example, what I mean
by this, like for me, if my open claw produces
a poor result, even though I'm 90, you know,
I'm 100 % automated in a lot of cases. If it
produces something that I don't like, I will
say, hey, you screwed this up, fix it. And then
it'll go back and it'll fix it. But that's a
really hard thing to do if you're working for
a corporation and there's 15 people working on
a project and everybody's trying to get similar
results. You can't do that. To me, it works really
well because I can catch everything and then
I can get what I want out of it. But it's like
me working with a team member or a group of team
members. I'll catch what they're doing wrong
and I'll tell them they're doing it wrong so
that way they can fix it. This is like the dilemma
that I think a lot of companies and people are
going to run into when they try to automate things.
And the people who are saying that they have
it 100 % figured out are lying. Yeah, they are.
Thank you. Yeah, they're lying. There's a lot
of clickbait just to get people excited. I've
even talked to people who are like, I used it
to do this and it made me $10 ,000. I was like,
cool. Was it sustainable? Did you do it again?
Oh, yeah. I mean, no. Right. They did it once
and then they either saw, oh, that took up 100
,000 tokens and cost me $5 ,000. And then they
just stopped or the automation broke. Like it
wasn't sustainable. But I got a lot of clients
who paid me $2 ,000 each. to lie to them um right
yeah exactly reality there's the tactics in it
my friends listening in again um lean less into
automation more into strategy more into how do
i use this stuff for strategy who can guide me
on the systems and processes as they're able
to be implemented in the here and now so optics
let's go back to that a little bit so yes there's
a lot brands that are leaning into this and these
layoffs are happening speaking of optics i'll
i'll point out the ceo of nvidia what a brilliant
man um so jensen yeah jensen yeah you know this
guy he came out and said the future where nvidia
employees are going to work alongside millions
of ai agents and when he plans to grow the company's
workforce to 75 000 over the next decade so he's
basically smart enough to say hey guys we're
not only creating millions of ai agents and we're
going to do that we're going to double our workforce
uh we're going to hire twice as many people that's
an optic um you know and hopefully they they
fulfill on that i can see that being fulfilled
on obviously they'll have layoffs throughout
the process right if if somebody's working in
an environment or an area where ai is going to
replace that specific area then yeah that person's
going to be let go but they're probably going
to hire one to two people on other areas where
the individuals are still needed and so the I
don't think that it's a process of like companies
are trying to let people go just because they
can as much as they're probably strategically
trying to evaluate okay how are we going to do
this And learn from the mistakes of other brands
that are doing it. Or maybe they're pioneering
it like McDonald's is. And it's like, I don't
ever want to go into another McDonald's again
because those machines suck. It's like, I won't
go back. It doesn't have the same environment
that it used to back when I was a kid and got
to enjoy the PlayScapes. I'll go Chick -fil -A
all day, every day in order to have the experience
that I want, even though they too. have a head
of AI at Chick -fil -A. They're definitely creating
automations, but how do we plug that information?
And you guys don't have to listen to me and Scott.
You can take the examples we just gave and say,
how does this apply to my life? How do I learn
from these strategies and implement it for my
businesses? I'll give another example in a minute,
but Scott, I want to give you the opportunity
to dive back into turning content into scalable
revenue engines. I'm going to talk about how...
advertising and ai is one of the most prominent
consistent ais that has existed for decades but
how do we turn content into scalable revenue
engines do you have content of your own that
is creating revenue um yeah absolutely i mean
if you go back to like the old school sales letter
right um sales psychology hasn't really changed
it's always been the same and and most people
make purchase decisions by emotion and you can
have ai learn those frameworks for how to pull
emotion out of people and it's just a skill it's
just a it's just a system that's duplicatable
literally in every format so i have ai who i
have ai who i have ai that um writes scripts
it writes emails it writes actually sent out
an email last year one email i'm a very poor
emailer i sent out one email and made forty thousand
dollars the whole thing was written by ai um
that's how we that's how i use ai in order to
sell i have it right my ctas i have it right
vsls i have it right um you know sales letter
email copy uh even short form scripts that i
want to convert uh that i want to use to convert
um i'll have it right write those for me and
uh it crushes it's great um but again like a
lot of people i get pushback on this all the
time you know i i have video i have um thoughts
and posts on Facebook that go viral probably
once a day. And it's generally viral in the bad
way where 95 % of the people are there to argue
with me about what AI can do. And then you ask
them how they're incorporating AI into their
life. And they're like, I'm on the free version
of ChatGPT. I'm like, you're not really doing
anything with it then. And that said, you can
have One of the biggest questions that always
comes up is like, yeah, but how is it making
money? And I'll sit there and I'll explain this
stuff to them. Like I'm talking to you right
now. I'm explaining this to you. You get it.
Even though I might use some nuanced terms that
are relative to content, you understand what
I'm saying because you're in the marketing space.
You're in the business space. Most people don't
grasp those concepts. And so they'll listen and
they'll be like, yeah, but how are you making
money? It's like on Zoolander. David Duchovny
is like, I literally just told you. I literally
just told you how to make money with it. And
they're like, I don't believe it. Anyway, my
point is that it's very easy to program your
large language models, your agents, your automations
to write with persuasive copy. And it's gotten
very, very good at it. It has. I'm going to double
down. I'm going to one up a little bit on this
one, Scott. And this is for you too, for your
strategy. Because there's a concept that is taught
in sales, my friends. These concepts that Scott's
talking about, they can be used ethically and
they can be used unethically. I'll prove my point.
I certainly dove into emotions when I talked
about the water project. My goal was to emotionally
entice all of you to go and help that project
the same way that we are. And there's a lot,
even to what I just said, there's a lot of little
psychological truths that I leveraged to make
sure that you understand the value of what I'm
talking about. It is no different than if you
tell your wife you love her, whether you mean
it or not. That is still a very powerful emotional
reality. So let's go to what salespeople teach.
In the sales world, they teach that there's two
reasons people buy. Because of pain or because
of pleasure. And that is not true. That is true
of general pop, my friends. If you want to manipulate
somebody based on their emotions, then lean into
pain and pleasure. The problem is you will not
be able to attract sophisticated buyers. Why
is that? Because if I go to LeBron James and
I say, hey, are you in pain? Why don't you stop
working out? Or hey, you want another taco Tuesday?
Let's make taco Wednesday as well. He would be
able to discipline himself to know this person's
manipulating me. I don't want to lean into pain
and pleasure. Why? Because people like LeBron
James are driven by a higher level form. They're
driven by purpose. Does that mean they don't
value communication related to pain and pleasure?
No, but they're not easily manipulatable. I once
saw somebody write a piece of copy on automation
for LinkedIn for doctors to go to a conference.
In three paragraphs, there were 17 exclamation
points. Do you know how to scare a doctor off?
Talk to them with exclamation points. that's
it they're not they're not easily manipulated
because they understand how to do their research
so this goes back to our concepts on automation
and strategy my friends you've got to understand
how to strategically utilize these tools and
my hope is that you will use them for good to
help people to intrigue people to attract people
to inspire them to want to work with you those
three leverage points if you leverage those with
ethics and healthy boundaries you're going to
create long -term value higher order values as
well and you'll be able to drive more success
for yourself so one of the things that that we're
going to be implementing with uh perplexity hopefully
within the next month um my team has an arbitrary
goal on this um and so the goal when we get this
specific funding set we're going to launch computer
perplexity computer and we're going to actually
set the system up to scrape for emails or perhaps
use one of our own email databases and email
people about the ai marketplace to come in and
try it out. We saw a case study in one of, not
a case study, we saw a, I don't know, a write
-up, I guess you'd call it, on one of Austin's
comments where somebody had said their cost per
lead was extremely low doing things this way.
So we're going to try it out. We're going to
see if we can set up a perplexity computer with
an email address and have it contact people and
see if it drives anybody into the AI marketplace.
Back to Scott's point. How are we going to do
that successfully? Tweak. tweak, tweak, tweak
and optimize. Learn from our mistakes on it.
See what variables exist. The other thing that
we've been doing recently, we started to put
advertising money into this show. We had a projection
that was way, way, way, way conservative. We
thought we were going to get 500 subscribers
over six months and $1 ,200 in ad spend. Like
we knew we could get that. We spent $12 and got
700 subscribers. It was awesome. And how do we
do that? We didn't use our own money for this.
we simply talked to our guests and said if you
want to boost your own episode you can put a
hundred dollars in fifty dollars goes to the
episode fifty dollars goes to our south american
team to be able to use in their own design do
they want to do another ad do they want to do
organic traffic we want to inspire virtual assistants
to think for themselves like executives so we
now have advertising money coming through that
we don't have to pull out of our own pocket but
that allows our guests to be able to maximize
their own episodes and the AI algorithm of broad
targeting in underprivileged markets, by the
way. We're not targeting America. We're targeting
places like Singapore and Africa and Central
and South America. I live in Ecuador. I wouldn't
see the ad. If I was in North America, there
are expats all throughout the world too. But
YouTube's job is to serve that content to the
most relatable individuals who are going to eat
it up. And they're subscribing like wildfire
because they never get to see information like
this, which boosts our organic algorithm as well.
So those are little secrets from an AI perspective
that get overlooked or underappreciated. Guys,
get in and practice. I wouldn't be in perplexity
computer or planning that if it wasn't for the
AI metrics. and what Scott and Austin are doing
to lead the way and help me see what needs to
be done or what can be done. So Scott, I'll give
you the final word. Any other advice for visionary
leaders out there who want to launch their brands
well and build something that means good things
to the world, that creates their legacy and serves
others? What would be your final points of wisdom?
I think that I just want to clarify what AI is
and what it isn't, right? AI is a force multiplier.
If you don't already know how to make money,
you can't press a button on AI and have it make
you money. AI is an extension of your knowledge.
It has all of the information that man could
ever know, but it needs somebody with actual
skills and wisdom and work experience in order
to know how to use it to get the outcome which
they desire. And so I think that the misconception
I think there is a huge misconception that agents
are going to replace people. I don't think that
we have to worry about that. I think what it'll
do is make employees force multipliers. And every
employee, every team member, every nine -to -five
worker who starts deploying AI to make themselves
better, you're only going to make yourself more
valuable and more... more retainable. And so
I think people are kind of looking at AI the
wrong way. I would much rather see a world where
everybody uses AI to just get more done and feel
more confident in themselves as opposed to a
place where robots are working the line and they've
turned into your plumber and they're doing everything
for you now. I don't see that as an outcome,
but I want to be the optimist here. I think that's
the best definition I've ever heard of AI, Scott.
So thank you for that. My friends, you can connect
with Scott Simpson on Instagram, on LinkedIn,
et cetera. I highly recommend doing it. When
you find a great source, don't just read the
book, talk to the author, go and get involved
with them. As Scott said, it really comes down
to what we know about making money, but we don't
have to limit our knowledge to ourselves alone.
We can be part of a community. great leaders
who know what they're doing and we can learn
from what they're up to as well. Join AI Mavericks.
Join me over in the AI marketplace as well. Come
join me on the show, visionproslive .com. You
don't have to be one of the best AI gurus in
the world like Scott Simpson is. You can be creating
a totally new vision. I'd love to have you. There's
a button in the top right corner that says Be
Our Guest. And we'll see you on the next episode.
Thank you for being here today. I'm really happy
that you tuned in to Vision Pros Live. I'm looking
forward to seeing your reactions as these episodes
continue to move forward. This is going to get
more and more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show. And thank you for giving us your time
and attention. Have an excellent time building
out your vision.