WEBVTT 00:00:00.660 --> 00:00:03.160 Let's see. I got Scott Simpson in the house, 00:00:03.299 --> 00:00:06.580 the AI and YouTube rock star. We're going to 00:00:06.580 --> 00:00:08.460 be talking about supercharging your content results 00:00:08.460 --> 00:00:10.820 with actionable strategic AI systems. You've 00:00:10.820 --> 00:00:12.720 got a system to do this. I'm a paying member 00:00:12.720 --> 00:00:15.019 of their program, AI Mavericks, by the way. It's 00:00:15.019 --> 00:00:16.539 an honor to have you here today, Scott. How are 00:00:16.539 --> 00:00:20.359 you, man? I'm excellent. How are you? I'm doing 00:00:20.359 --> 00:00:22.519 well, and you are excellent. You guys got a big 00:00:22.519 --> 00:00:24.480 announcement about Russell Brunson coming into 00:00:24.480 --> 00:00:27.960 one of y 'all's events. Tell us about that. Yeah, 00:00:28.000 --> 00:00:29.859 we're excited to announce that Russell is going 00:00:29.859 --> 00:00:32.320 to be our keynote speaker at AI Marketing World 00:00:32.320 --> 00:00:37.539 2026, October 21st through 24th in Dallas. So 00:00:37.539 --> 00:00:40.359 we're pumped about that. He's doing some really 00:00:40.359 --> 00:00:43.280 cool things with AI in the funnel space. And 00:00:43.280 --> 00:00:46.179 being the founder, one of the founders of ClickFunnels, 00:00:46.240 --> 00:00:49.539 he's got a lot to say about tech and SaaS and 00:00:49.539 --> 00:00:51.740 software. And I think they're on the cutting 00:00:51.740 --> 00:00:53.859 edge of some really cool stuff in the AI space. 00:00:56.019 --> 00:00:57.859 We're actually not just getting him in like a 00:00:57.859 --> 00:00:59.960 25 minute. You know, a lot of these guys come 00:00:59.960 --> 00:01:01.960 in and they're like, I'm going to give a rah 00:01:01.960 --> 00:01:05.439 -rah powerful presentation for 25 minutes. He's 00:01:05.439 --> 00:01:08.840 like, no, I want to teach. So the minimum that 00:01:08.840 --> 00:01:11.019 they said was 60 minutes. And I was like, let's 00:01:11.019 --> 00:01:13.280 get him for 90 minutes. So he's going to do some 00:01:13.280 --> 00:01:17.420 really cool stuff talking about AI integrations. 00:01:18.230 --> 00:01:20.129 We're pumped. That's great. He's going to dive 00:01:20.129 --> 00:01:21.930 deep. That's cool, man. This guy from potato 00:01:21.930 --> 00:01:24.829 guns all the way to running click funnels and 00:01:24.829 --> 00:01:27.170 rubbing shoulders with Tony Robbins and Richard 00:01:27.170 --> 00:01:29.689 Branson and all that. That is definitely worth 00:01:29.689 --> 00:01:32.250 following. So AI marketing world, you and Austin 00:01:32.250 --> 00:01:34.469 are also off to building amazing things that 00:01:34.469 --> 00:01:38.530 will help us with our AI implementations. So 00:01:38.530 --> 00:01:42.349 Scott, as we talk about this, what's an AI content 00:01:42.349 --> 00:01:45.109 system? And let's talk about it from a higher 00:01:45.109 --> 00:01:48.609 level, though, not just the basics. how are brands 00:01:48.609 --> 00:01:52.569 supposed to build this thing how are brands supposed 00:01:52.569 --> 00:01:56.129 to build ai content systems yeah ai content system 00:01:56.129 --> 00:01:59.709 well so i think like if you think about how content's 00:01:59.709 --> 00:02:02.370 been created over like historically over the 00:02:02.370 --> 00:02:05.189 period of the last i guess as long as content 00:02:05.189 --> 00:02:09.750 has been uh created which i guess would predate 00:02:09.750 --> 00:02:13.590 a lot of things you know if you go back to to 00:02:13.590 --> 00:02:17.740 new news and and uh um You know, you take it 00:02:17.740 --> 00:02:21.219 back probably millennia. But if you think about 00:02:21.219 --> 00:02:23.520 how content has been traditionally created, it's 00:02:23.520 --> 00:02:27.819 one person's opinion on a topic that's interesting 00:02:27.819 --> 00:02:33.060 or relevant. And then they sit down and create 00:02:33.060 --> 00:02:36.580 the content. Well, now because we have artificial 00:02:36.580 --> 00:02:41.020 intelligence that basically has all of the information 00:02:41.020 --> 00:02:45.569 that it could ever want at its... fingertips 00:02:45.569 --> 00:02:51.229 right the the robotic fingertips um we don't 00:02:51.229 --> 00:02:55.289 necessarily have to come up with content flows 00:02:55.289 --> 00:02:57.370 we don't necessarily have to come up with even 00:02:57.370 --> 00:02:59.969 content topics a lot of artificial intelligence 00:02:59.969 --> 00:03:05.069 content systems can be created by just having 00:03:05.069 --> 00:03:10.250 an agentic workflow that researches what is trending 00:03:10.250 --> 00:03:14.599 and then creates content that are uh designed 00:03:14.599 --> 00:03:18.020 to engage an audience and so like obviously with 00:03:18.020 --> 00:03:23.520 that capability comes this uh you know this easy 00:03:23.520 --> 00:03:27.780 button um appeal for a lot of people who don't 00:03:27.780 --> 00:03:30.620 want to put effort into it and so you have to 00:03:30.620 --> 00:03:33.539 combat that but it's never been easier to create 00:03:33.539 --> 00:03:38.110 content now with uh ai and so what we teach i 00:03:38.110 --> 00:03:40.189 actually just dropped it in ai mavericks today 00:03:40.189 --> 00:03:43.569 what we teach is how to use things um how to 00:03:43.569 --> 00:03:46.710 use content how to use large language models 00:03:46.710 --> 00:03:50.330 and agentic ai to create systems for doing research 00:03:50.330 --> 00:03:54.270 creating scripts even writing for you um based 00:03:54.270 --> 00:03:57.409 off of how you would typically create content 00:03:58.490 --> 00:04:00.169 And you've seen some pretty phenomenal growth 00:04:00.169 --> 00:04:02.250 for your channels and what you're up to. I've, 00:04:02.310 --> 00:04:04.909 I've watched that for over a year. I'd love to, 00:04:04.909 --> 00:04:06.770 can you quantify that for the audience and tell 00:04:06.770 --> 00:04:08.969 us about your SAS model? Like what, what's your 00:04:08.969 --> 00:04:10.870 system and how are you doing it? Feel free to 00:04:10.870 --> 00:04:14.990 just shamelessly plug, man. No, no, I appreciate 00:04:14.990 --> 00:04:19.829 it. So we, I mean, I really just started diving 00:04:19.829 --> 00:04:22.970 into AI content systems. I mean, I've been using 00:04:22.970 --> 00:04:25.410 some systems over the course of the last number 00:04:25.410 --> 00:04:27.769 of years. Obviously, like when ChatGPT 3 came 00:04:27.769 --> 00:04:30.230 out, we immediately jumped on it. We're like, 00:04:30.290 --> 00:04:32.750 hey, let's use this to help write scripts for 00:04:32.750 --> 00:04:35.689 our clients and our agency. And so I've been 00:04:35.689 --> 00:04:37.990 doing similar things for the last number of years. 00:04:39.310 --> 00:04:41.750 Really, I kind of started supercharging it as 00:04:41.750 --> 00:04:46.430 soon as Agentic came out because as soon as I 00:04:46.430 --> 00:04:50.290 set up an OpenClaw system just on my desk and 00:04:50.290 --> 00:04:53.310 said, hey, write me scripts every single morning, 00:04:53.410 --> 00:04:57.470 send them to my inbox, that's when things really 00:04:57.470 --> 00:05:01.050 started to change. Now I'm producing seven to 00:05:01.050 --> 00:05:04.230 eight videos every single day, dropping them 00:05:04.230 --> 00:05:08.230 on all of my social medias. Last month, was the 00:05:08.230 --> 00:05:10.930 second month that I was doing it. We got, I think, 00:05:10.930 --> 00:05:14.250 20, over 20 million views across social media. 00:05:15.089 --> 00:05:17.589 And I don't really have massive followings on 00:05:17.589 --> 00:05:21.149 any of my, on any, you know, we built, obviously, 00:05:21.189 --> 00:05:22.889 like before I got into this, we built a massive 00:05:22.889 --> 00:05:25.490 following, but all of my business followings 00:05:25.490 --> 00:05:29.490 are relatively small compared to others in the 00:05:29.490 --> 00:05:33.089 space, you know, 30 ,000 followers on Instagram. 00:05:34.009 --> 00:05:37.149 uh 20 000 on our our professional youtube channel 00:05:37.149 --> 00:05:40.269 uh but just over the course of the last month 00:05:40.269 --> 00:05:42.990 things have really started to rev up and uh and 00:05:42.990 --> 00:05:45.189 now we're smooth sailing we've got systems put 00:05:45.189 --> 00:05:47.850 in place that are actually doing what what we 00:05:47.850 --> 00:05:49.990 want them to do which is bring in revenue bring 00:05:49.990 --> 00:05:54.180 in additional money build our brand That's amazing. 00:05:54.620 --> 00:05:57.980 Let's just keep going on that note. The systems 00:05:57.980 --> 00:05:59.759 that you've put in place, do you mind revealing 00:05:59.759 --> 00:06:02.220 some of those or how you guys came up with and 00:06:02.220 --> 00:06:04.800 pulled those together? And I'm guessing that 00:06:04.800 --> 00:06:08.180 pulling that bridge together wasn't as linear 00:06:08.180 --> 00:06:11.060 as maybe you thought it might be. But if I'm 00:06:11.060 --> 00:06:12.819 wrong, tell me, like, just give us the linear 00:06:12.819 --> 00:06:17.819 block formula. Yeah. So I am so integrated into 00:06:17.819 --> 00:06:21.420 AI that I am always like constantly testing and 00:06:21.420 --> 00:06:23.899 tweaking. And a lot of people kind of describe 00:06:23.899 --> 00:06:26.699 it's like you need a full you need it to be your 00:06:26.699 --> 00:06:29.579 full time job or you need to be essentially not 00:06:29.579 --> 00:06:31.500 working in order to stay on top of everything 00:06:31.500 --> 00:06:35.199 that's coming out in AI. But and this is why, 00:06:35.199 --> 00:06:37.339 you know, like people ask me, like, why are you 00:06:37.339 --> 00:06:40.899 doing open claw over perplexity computer? And 00:06:40.899 --> 00:06:45.040 I'm like. because it came out first and i jumped 00:06:45.040 --> 00:06:47.920 on it really quickly and so and i don't have 00:06:47.920 --> 00:06:49.779 the time to go and learn another system because 00:06:49.779 --> 00:06:52.439 i'm using this so effectively and efficiently 00:06:52.439 --> 00:06:55.399 that doesn't mean that perplexity computer is 00:06:55.399 --> 00:06:58.100 not right or it won't work for you it probably 00:06:58.100 --> 00:07:00.980 will for a lot of people um i know man if you 00:07:00.980 --> 00:07:05.050 if you bought a uh a corvette um right and then 00:07:05.050 --> 00:07:08.850 the next day you see a ferrari um it's like if 00:07:08.850 --> 00:07:11.730 if your daily pursuit and the return is already 00:07:11.730 --> 00:07:13.829 there you don't need to abandon what you just 00:07:13.829 --> 00:07:16.389 bought and move into the next one so i can i 00:07:16.389 --> 00:07:18.410 can see that if you had to start over today let 00:07:18.410 --> 00:07:20.610 me play devil's advocate for a second would you 00:07:20.610 --> 00:07:22.790 immediately do you think you'd dive into perplexing 00:07:22.790 --> 00:07:24.670 computer or do you think you'd start with open 00:07:24.670 --> 00:07:27.910 clogging if i would start yeah if i was starting 00:07:27.910 --> 00:07:30.110 without any knowledge i mean other than just 00:07:30.110 --> 00:07:33.470 like The simplicity of getting started, I probably 00:07:33.470 --> 00:07:35.850 start with something like Perplexity or Cloud 00:07:35.850 --> 00:07:40.509 Cowork. I know Microsoft just released Copilot 00:07:40.509 --> 00:07:42.470 Cowork the other day. That's another one that's 00:07:42.470 --> 00:07:46.850 kind of, you know, these are way more, all of 00:07:46.850 --> 00:07:51.649 these systems are way more simple than setting 00:07:51.649 --> 00:07:55.699 up an open cloud. In fact, for all the visionaries 00:07:55.699 --> 00:07:58.100 listening in, you heard from Scott, try what's 00:07:58.100 --> 00:08:00.939 there, buy your car and get moving, right? Scott, 00:08:01.019 --> 00:08:02.860 you got your car. Let's hear about you moving 00:08:02.860 --> 00:08:04.800 the car because thank you. I wanted to have right 00:08:04.800 --> 00:08:07.120 into what the heck did you do with it? What have 00:08:07.120 --> 00:08:11.819 you set up? Yeah, so in OpenClaw, you set up 00:08:11.819 --> 00:08:14.379 what are called cron jobs or heartbeats. And 00:08:14.379 --> 00:08:18.220 so essentially a cron job is a recurring task 00:08:18.220 --> 00:08:22.769 that you want. your agents to be doing at set 00:08:22.769 --> 00:08:26.029 intervals. So every day I have my agent go and 00:08:26.029 --> 00:08:29.750 do research on what is trending topically in 00:08:29.750 --> 00:08:32.269 the news, in social media. I can categorize it. 00:08:32.350 --> 00:08:36.370 I can say, only focus on these specific creators. 00:08:36.570 --> 00:08:38.950 I can say, only focus on these specific news 00:08:38.950 --> 00:08:42.309 outlets. And then it'll go out and do those research 00:08:42.309 --> 00:08:44.330 and tell me the things that have the most comments. 00:08:45.549 --> 00:08:48.610 It'll tell me the content that has the most engagement. 00:08:49.200 --> 00:08:52.220 and uh and then on top of that we have dialed 00:08:52.220 --> 00:08:56.019 in a scripting process um and uh and i've set 00:08:56.019 --> 00:08:59.820 a skill essentially it's a memory with uh with 00:08:59.820 --> 00:09:04.179 open claw and uh open claw just goes into its 00:09:04.179 --> 00:09:07.559 memory and sees how we've designed our scripting 00:09:07.559 --> 00:09:10.240 layout or scripting process and it will go there 00:09:10.240 --> 00:09:12.519 every time it wants to write scripts and it will 00:09:12.519 --> 00:09:14.740 follow the frameworks that i've i've set up for 00:09:14.740 --> 00:09:18.019 it and so every day i get eight scripts sent 00:09:18.019 --> 00:09:21.120 to my inbox by email and and then i can just 00:09:21.120 --> 00:09:23.639 automatically transfer them over to my teleprompter 00:09:23.639 --> 00:09:26.679 and i can be up and running with scripts on trending 00:09:26.679 --> 00:09:32.720 topics within five minutes max um after it sends 00:09:32.720 --> 00:09:36.159 sends me content on top of that at any given 00:09:36.159 --> 00:09:38.500 time during the day i can say hey this is trending 00:09:38.500 --> 00:09:40.159 on twitter can you write a script for me real 00:09:40.159 --> 00:09:44.399 quick on it based off of x framework And I have 00:09:44.399 --> 00:09:47.340 trained my open claw with multiple frameworks 00:09:47.340 --> 00:09:49.879 based off of what has performed best for me, 00:09:49.940 --> 00:09:51.860 based off of what I'm seeing perform well for 00:09:51.860 --> 00:09:55.799 others. And I even have a voice guide. So that 00:09:55.799 --> 00:09:58.220 way I've fed it a bunch of my own transcripts. 00:09:58.220 --> 00:10:02.019 So that way it knows what my nuanced way of saying 00:10:02.019 --> 00:10:05.659 things sounds like. And so it writes in the way 00:10:05.659 --> 00:10:17.450 that I would want it to write. It's wild. I shouldn't 00:10:17.450 --> 00:10:19.289 be on mute. I'm going to go to one of the technical 00:10:19.289 --> 00:10:22.769 nuances that kind of trips me up in this process. 00:10:22.950 --> 00:10:25.009 So you talked about it giving you the teleprompter 00:10:25.009 --> 00:10:27.850 stuff. How do you get the teleprompter timing 00:10:27.850 --> 00:10:30.850 right? Because that thing, that bothers the heck 00:10:30.850 --> 00:10:34.169 out of me. Maybe I'm just too OCD. But do you 00:10:34.169 --> 00:10:36.690 have to like reformat yours or have you just 00:10:36.690 --> 00:10:38.350 gotten really good at the teleprompter where 00:10:38.350 --> 00:10:41.809 it just kind of flows naturally? Yeah, after 00:10:41.809 --> 00:10:46.379 hundreds of... Hundreds of videos teleprompted. 00:10:46.379 --> 00:10:48.039 I've gotten really good at the teleprompter, 00:10:48.100 --> 00:10:51.220 but I will say this. This tool right here is 00:10:51.220 --> 00:10:56.840 like $20 or $30. It syncs with the app, the teleprompter 00:10:56.840 --> 00:11:00.440 app on my phone, and I can just pause and play, 00:11:00.559 --> 00:11:03.860 pause and play. So if I get behind, I'll pause, 00:11:04.000 --> 00:11:06.100 and I'll just, you know, my hands are like this 00:11:06.100 --> 00:11:09.220 when I'm talking. And I'll use this hand to like 00:11:09.220 --> 00:11:12.960 dynamically emphasize my points. This one always 00:11:12.960 --> 00:11:15.279 kind of stays right there. And then I'm just 00:11:15.279 --> 00:11:19.379 constantly start, stop, start, stop. And then 00:11:19.379 --> 00:11:21.759 I can move as fast. I set my teleprompter to 00:11:21.759 --> 00:11:24.059 about three quarters the top speed. So that way 00:11:24.059 --> 00:11:26.960 it's constantly moving. And I can read as fast 00:11:26.960 --> 00:11:30.139 or as slow as I want. What's that little thing 00:11:30.139 --> 00:11:33.639 called? This is called, yeah, this is a desk 00:11:33.639 --> 00:11:37.220 view. You can get these on. uh amazon d -e -s 00:11:37.220 --> 00:11:41.980 -v -i -e -w and and then it's the desk view app 00:11:41.980 --> 00:11:45.480 in the app store guys it's the little things 00:11:45.480 --> 00:11:50.399 in life right um this has made me so much money 00:11:50.399 --> 00:11:53.600 so much money just from this little tool cool 00:11:53.600 --> 00:11:56.539 changed my life thank you scott we can we can 00:11:56.539 --> 00:11:59.799 end here no let's keep going guys we've got we 00:11:59.799 --> 00:12:02.039 got so much opportunity so tell me about your 00:12:02.039 --> 00:12:04.450 software and your company Um, what's the, you 00:12:04.450 --> 00:12:07.330 have a software. Am I right about that? It helps 00:12:07.330 --> 00:12:09.649 with the scripts. People can purchase a subscription 00:12:09.649 --> 00:12:11.570 to the world changes, man. You might've already 00:12:11.570 --> 00:12:13.429 turned it into something frame. I don't know. 00:12:14.149 --> 00:12:18.450 Yeah. So, uh, yoink it is our software and essentially 00:12:18.450 --> 00:12:21.470 it's a Chrome plugin that allows you to scrape, 00:12:21.629 --> 00:12:24.629 uh, ideas off of the internet. So you can go 00:12:24.629 --> 00:12:26.409 to YouTube, press the yoink it button on any 00:12:26.409 --> 00:12:28.549 YouTube video. It'll grab the thumbnail. It'll 00:12:28.549 --> 00:12:32.250 grab. the title, the metadata that it can see, 00:12:32.409 --> 00:12:35.590 it will grab the transcript, and then it goes 00:12:35.590 --> 00:12:43.049 over into a dashboard where you can kind of rejigger. 00:12:44.649 --> 00:12:52.750 We'll go with rejigger. Yeah, the other cool 00:12:52.750 --> 00:12:54.870 thing, though, is that we've also allowed API 00:12:54.870 --> 00:12:57.029 access to Yoinkit if you have a pro subscription. 00:12:57.789 --> 00:13:01.169 And I have it literally just a skill on my open 00:13:01.169 --> 00:13:04.110 claw now. So I can say, hey, go to social media, 00:13:04.250 --> 00:13:10.210 go to Facebook, find me some topics that people 00:13:10.210 --> 00:13:12.929 are talking about, some popular topics, and then 00:13:12.929 --> 00:13:14.830 take those and write a script. And then it just 00:13:14.830 --> 00:13:17.389 does it all behind the scenes. So I don't ever 00:13:17.389 --> 00:13:20.889 even have to go anywhere. I don't have to log 00:13:20.889 --> 00:13:23.350 into the Yoinkit portal. I just pay my 20 bucks 00:13:23.350 --> 00:13:26.269 a month. Well, I get it for free. But I just, 00:13:26.370 --> 00:13:28.240 you know. Most people just pay their 20 bucks 00:13:28.240 --> 00:13:31.860 a month and then they have access to scrape any 00:13:31.860 --> 00:13:33.860 social media content off of any social media 00:13:33.860 --> 00:13:37.700 platform. And Yoinkit just grabs it all and you 00:13:37.700 --> 00:13:41.799 take it into your system and rejigger it. I love 00:13:41.799 --> 00:13:45.460 it. Absolutely. So rejiggering is the professional 00:13:45.460 --> 00:13:49.200 term for creating news in today's world. And 00:13:49.200 --> 00:13:51.700 that's exactly what it is. Anybody who's been 00:13:51.700 --> 00:13:54.080 a journalist in the past, your purpose was to 00:13:54.080 --> 00:13:57.259 document what's happening. Right. We've got so 00:13:57.259 --> 00:13:59.059 many people in the world now documenting what's 00:13:59.059 --> 00:14:01.200 happening. It's really nice to have systems that 00:14:01.200 --> 00:14:04.159 guide us to what's novel in today's world. You 00:14:04.159 --> 00:14:05.379 know, what is it that people want to hear about 00:14:05.379 --> 00:14:08.440 that's going on and how do we keep up with it 00:14:08.440 --> 00:14:10.320 with so many different tasks that we have? But 00:14:10.320 --> 00:14:13.379 building strategic, repeatable systems that drive 00:14:13.379 --> 00:14:16.120 measurable growth, improve efficiency and turn 00:14:16.120 --> 00:14:18.700 content into a true business asset. What has 00:14:18.700 --> 00:14:21.379 what is your social media following? You said 00:14:21.379 --> 00:14:24.139 you said 20 million views in the last month. 00:14:24.259 --> 00:14:27.570 Did I get that right? Yep, 20 million. And you've 00:14:27.570 --> 00:14:30.809 got more or less 20 to 30 ,000 followers on each 00:14:30.809 --> 00:14:33.070 of the different platforms. You mentioned that 00:14:33.070 --> 00:14:35.909 YouTube's starting to take off or something like 00:14:35.909 --> 00:14:39.750 that. What do you mean by that? What's new? Yeah, 00:14:39.850 --> 00:14:42.610 so actually all of my social accounts have been 00:14:42.610 --> 00:14:46.139 growing like... pretty pretty consistently i 00:14:46.139 --> 00:14:47.799 wouldn't say there's been anything that's been 00:14:47.799 --> 00:14:51.700 like a breakout success other than my graffiti 00:14:51.700 --> 00:14:53.419 youtube channel we've had some really strong 00:14:53.419 --> 00:14:56.460 breakout success videos there um and that's gone 00:14:56.460 --> 00:14:59.580 from about 14 000 subscribers to 20 000 subscribers 00:14:59.580 --> 00:15:02.779 in the last month and a half or so and um and 00:15:02.779 --> 00:15:04.220 so that that's pretty good we're seeing some 00:15:04.220 --> 00:15:06.399 momentum there and that will compound over time 00:15:06.399 --> 00:15:08.980 uh but everything else has just kind of been 00:15:08.980 --> 00:15:12.549 consistent and and it's and i think you know 00:15:12.549 --> 00:15:15.730 if i if i were to say like why ha you know for 00:15:15.730 --> 00:15:18.330 20 million views why am i not at 100 000 subscribers 00:15:18.330 --> 00:15:23.850 i would probably say that uh the growth has been 00:15:23.850 --> 00:15:28.370 consistent with the appreciation of the content 00:15:28.370 --> 00:15:32.429 right my content is is not like groundbreaking 00:15:32.429 --> 00:15:35.590 um it's not something that people haven't seen 00:15:35.590 --> 00:15:39.240 before I have a unique value proposition to offer, 00:15:39.379 --> 00:15:43.299 but it does kind of blend in with a lot of content 00:15:43.299 --> 00:15:45.600 that other people are doing. And it's kind of 00:15:45.600 --> 00:15:48.399 designed that way on purpose. It's designed to 00:15:48.399 --> 00:15:55.120 allow me to have a voice in the community. And 00:15:55.120 --> 00:16:00.720 if I wanted to see rapid growth, I would probably 00:16:00.720 --> 00:16:02.840 need to be a little bit more unique with my content. 00:16:02.860 --> 00:16:05.940 But as a busy business owner, I don't necessarily 00:16:05.940 --> 00:16:08.899 have the time for that. Now, one thing that I 00:16:08.899 --> 00:16:11.659 will say, I've been kind of pushed back a little 00:16:11.659 --> 00:16:14.980 bit, challenged at times where people are like, 00:16:15.059 --> 00:16:19.720 well, if AI is writing everything, my mother 00:16:19.720 --> 00:16:21.620 -in -law is like, you're a charlatan. And I'm 00:16:21.620 --> 00:16:24.500 like, no, no, I'm not. I'm a news anchor because 00:16:24.500 --> 00:16:27.000 I'm... I'm not saying anything that isn't accurate 00:16:27.000 --> 00:16:28.820 and I'm not saying anything that I don't believe. 00:16:28.940 --> 00:16:30.320 In fact, there's been a couple of times where 00:16:30.320 --> 00:16:32.720 AI has written scripts where I'll start reading 00:16:32.720 --> 00:16:34.080 it and I'll be like, no, I actually don't believe 00:16:34.080 --> 00:16:37.700 this. Let's scrap this one. And then there's 00:16:37.700 --> 00:16:39.340 a lot of times where I'll press pause and I'll 00:16:39.340 --> 00:16:41.840 ad lib my thoughts into it, my opinions into 00:16:41.840 --> 00:16:46.379 it in the spur of the moment. But I'm not creating 00:16:46.379 --> 00:16:50.720 content that is, I'm not creating content with 00:16:50.720 --> 00:16:57.299 AI, 100 % AI that, where I'm saying something 00:16:57.299 --> 00:17:01.100 that, where I'm teaching a tutorial or I'm teaching 00:17:01.100 --> 00:17:03.299 something that I don't believe or that the process 00:17:03.299 --> 00:17:07.880 doesn't work. So I feel confident in my strategy 00:17:07.880 --> 00:17:11.839 because I'm basically just sharing the news on 00:17:11.839 --> 00:17:13.859 a different platform, which is no different than 00:17:13.859 --> 00:17:18.019 most news anchors or even news YouTubers ever, 00:17:18.140 --> 00:17:22.650 right? Yeah. exactly and so one i i can love 00:17:22.650 --> 00:17:24.769 and appreciate the relationship you have with 00:17:24.769 --> 00:17:27.849 your mother -in -law um that is that is true 00:17:27.849 --> 00:17:33.069 part of the course and hopefully um you know 00:17:33.069 --> 00:17:35.650 the people realize too like you want you're entertaining 00:17:35.650 --> 00:17:38.170 i love that you know you you reminded me of myself 00:17:38.170 --> 00:17:43.089 as a singer i'm not bruno mars i'm not josh groban 00:17:43.669 --> 00:17:46.430 You know, like I don't have that capacity and 00:17:46.430 --> 00:17:49.190 I could try as hard as I want to. Yet at the 00:17:49.190 --> 00:17:51.470 end of the day, I'm still going to be me. And 00:17:51.470 --> 00:17:54.769 I'm going to be limited by my weaknesses, my 00:17:54.769 --> 00:17:56.890 threats, and I'm going to be able to maximize 00:17:56.890 --> 00:17:58.849 my strengths and my opportunities. And visionaries, 00:17:58.849 --> 00:18:00.170 y 'all aren't too different than that. You don't 00:18:00.170 --> 00:18:02.970 have to be creating content as amazing as Scott 00:18:02.970 --> 00:18:06.109 creates or as amazing as Mark Roble. creates 00:18:06.109 --> 00:18:07.869 you know you gotta there's there's levels to 00:18:07.869 --> 00:18:10.269 this stuff but if it's serving the purpose of 00:18:10.269 --> 00:18:12.150 helping us with our productivity and profitability 00:18:12.150 --> 00:18:15.049 i really want that to be what resonates on this 00:18:15.049 --> 00:18:18.130 and so scott as you know there's and let's talk 00:18:18.130 --> 00:18:21.549 about a new a new angle um visionaries imagine 00:18:21.549 --> 00:18:25.809 that you end up on ellen degeneres or oprah today 00:18:25.809 --> 00:18:28.789 okay um guess what you just got in front of millions 00:18:28.789 --> 00:18:30.710 and millions of people and your phone's going 00:18:30.710 --> 00:18:32.269 to ring off the hook and my question for you 00:18:32.269 --> 00:18:34.710 who's going to answer the phone Who's there? 00:18:34.769 --> 00:18:37.769 What system do you have to scale? Do you have 00:18:37.769 --> 00:18:39.809 a SaaS that people can buy from you? Because 00:18:39.809 --> 00:18:42.250 if not, you're going to end up on that one hit 00:18:42.250 --> 00:18:44.650 wonder stage. You're not going to get any profitability 00:18:44.650 --> 00:18:47.109 out of it. You don't have any structure to support 00:18:47.109 --> 00:18:49.309 yourself. You've got to create some infrastructure 00:18:49.309 --> 00:18:51.269 behind this. True or false, Scott? What are your 00:18:51.269 --> 00:18:55.490 thoughts on that? Yeah, no, 100%. I think about 00:18:55.490 --> 00:18:58.549 this all the time. We've been able to grow our 00:18:58.549 --> 00:19:01.930 agency to multiple seven figures. because we 00:19:01.930 --> 00:19:04.670 have systems and processes in place. I used to 00:19:04.670 --> 00:19:07.049 run every aspect of this business and it was 00:19:07.049 --> 00:19:10.089 awesome when we first started making money and 00:19:10.089 --> 00:19:11.970 then it became a nightmare when I wanted to take 00:19:11.970 --> 00:19:15.529 my family on a vacation. And now because of AI 00:19:15.529 --> 00:19:18.230 and the systems that we set up with our team, 00:19:18.309 --> 00:19:22.089 we've got around 20 employees right now. And 00:19:22.089 --> 00:19:24.630 because of the systems that we've set up, I've 00:19:24.630 --> 00:19:28.309 gone from working 50 to 60 hours a week to actually 00:19:28.309 --> 00:19:31.740 like... My workload is probably, if I added up 00:19:31.740 --> 00:19:34.359 all my time spent on like things I need to do, 00:19:34.400 --> 00:19:36.640 it's probably about 15 hours a week. Everything 00:19:36.640 --> 00:19:39.700 else is I'm creating content. I'm building relationships. 00:19:39.900 --> 00:19:42.180 I'm doing things that are actually fun, like 00:19:42.180 --> 00:19:46.279 fun, like things I enjoy. And any business that 00:19:46.279 --> 00:19:50.509 wants to scale. has to create systems, operating 00:19:50.509 --> 00:19:53.250 systems that are duplicatable by anybody that 00:19:53.250 --> 00:19:54.609 you bring into the company. I mean, you look 00:19:54.609 --> 00:19:56.890 at any corporation, this is why corporations 00:19:56.890 --> 00:20:00.509 seem so sociopathic. It's because corporations 00:20:00.509 --> 00:20:05.269 have to exist with systems where systems are 00:20:05.269 --> 00:20:08.190 the foundation. If they don't have systems that 00:20:08.190 --> 00:20:11.329 can be duplicatable, then they're not going to 00:20:11.329 --> 00:20:14.940 succeed. Yeah. Exactly. And solopreneurs out 00:20:14.940 --> 00:20:16.579 there, you heard him. He's got 20 employees, 00:20:16.779 --> 00:20:19.480 20 team members, I should say. I want to find 00:20:19.480 --> 00:20:22.700 what level of relationship they have. But my 00:20:22.700 --> 00:20:24.819 friends, I'm not going to justify it either. 00:20:24.960 --> 00:20:27.960 Like if you want to grow, don't go alone. You 00:20:27.960 --> 00:20:30.299 want to go fast? Go alone. You want to go far? 00:20:30.519 --> 00:20:32.940 Go together. This is such an important reality. 00:20:33.220 --> 00:20:35.059 And I think sometimes we see people on YouTube 00:20:35.059 --> 00:20:37.779 and we just assume that they're doing it by themselves. 00:20:38.019 --> 00:20:40.059 They have one virtual assistant that's underpaid 00:20:40.059 --> 00:20:41.839 and overworked to help with the process. And 00:20:41.839 --> 00:20:44.380 that's not a good strategy. That is not leading 00:20:44.380 --> 00:20:48.279 people to win. And so, Scott, how long did you 00:20:48.279 --> 00:20:50.619 ever go about it alone and try to do things that 00:20:50.619 --> 00:20:53.420 way? Did that lead to ultra success? Are you 00:20:53.420 --> 00:20:56.000 the anomaly in the bunch? Let's hear about it. 00:20:56.839 --> 00:21:00.119 You know, what's funny is I've always been somebody 00:21:00.119 --> 00:21:04.480 who recognizes the more people that I include, 00:21:04.680 --> 00:21:09.059 the further we go. Because more minds that complement 00:21:09.059 --> 00:21:11.779 each other are generally better than one. And 00:21:11.779 --> 00:21:16.119 more able bodies that are able to do twice the 00:21:16.119 --> 00:21:18.779 amount of work are better than one able body 00:21:18.779 --> 00:21:21.279 that can only do as much work as I can handle 00:21:21.279 --> 00:21:24.880 and need to give it time. And I love partnerships. 00:21:26.440 --> 00:21:30.400 Now, uh, I'll say almost all of my partnerships 00:21:30.400 --> 00:21:33.019 that I've ever been into have been in have failed. 00:21:33.059 --> 00:21:36.460 Um, and it's usually because, and I stopped, 00:21:36.759 --> 00:21:38.740 uh, you know, for about 10 years, I didn't have 00:21:38.740 --> 00:21:43.279 any partners. Um, but partnerships, uh, are a 00:21:43.279 --> 00:21:45.339 marriage. And most people don't understand that 00:21:45.339 --> 00:21:48.299 when entering into a partnership. You just see 00:21:48.299 --> 00:21:50.200 dollar signs and you want to bring your buddy 00:21:50.200 --> 00:21:54.220 or your relative in to the business with you. 00:21:54.339 --> 00:21:57.900 And if you don't have the same work ethic or 00:21:57.900 --> 00:22:00.160 vision and then complement each other's skills 00:22:00.160 --> 00:22:04.799 and tasks, then it's doomed to fail. Especially 00:22:04.799 --> 00:22:07.980 when you start making money because then everybody 00:22:07.980 --> 00:22:11.779 wants a slice. And then you take too much out. 00:22:11.839 --> 00:22:14.099 There's envy, jealousy based off of percentages. 00:22:14.180 --> 00:22:16.759 It can just be a nightmare. I will say this. 00:22:16.819 --> 00:22:20.380 I've been working with Austin for two years now, 00:22:20.519 --> 00:22:24.099 and he is hands down the best partner I've ever 00:22:24.099 --> 00:22:28.480 had. We both have the same vision for the company. 00:22:28.599 --> 00:22:31.779 We both put in the same amount of work. Our work 00:22:31.779 --> 00:22:34.779 ethics are the same. um we both are energized 00:22:34.779 --> 00:22:38.039 and feel momentum and we also have long -term 00:22:38.039 --> 00:22:41.119 vision where a lot of people are it's like i 00:22:41.119 --> 00:22:43.839 want that paycheck right now um both of us are 00:22:43.839 --> 00:22:47.140 like hey we're building this we can wait and 00:22:47.140 --> 00:22:51.079 um and it's just a very healthy dynamic that 00:22:51.079 --> 00:22:54.339 we've had most partnerships don't operate that 00:22:54.339 --> 00:22:57.900 way. They're very hard to find. They're very 00:22:57.900 --> 00:23:01.099 hard to build and cultivate. And so the neat 00:23:01.099 --> 00:23:02.759 thing though, about you and Austin, I'll go back 00:23:02.759 --> 00:23:04.839 to that. And I know Austin well enough from having 00:23:04.839 --> 00:23:07.039 bothered him online for a very long time and 00:23:07.039 --> 00:23:09.019 meeting him at social media marketing world and 00:23:09.019 --> 00:23:11.799 evaluating why the heck did my partnerships go 00:23:11.799 --> 00:23:14.140 poorly? And what did I learn about those realities 00:23:14.140 --> 00:23:17.039 in the process? Even if you guys didn't have 00:23:17.039 --> 00:23:20.599 a completely shared vision, both of you, I think, 00:23:20.619 --> 00:23:23.519 understand the value of workability. And like 00:23:23.519 --> 00:23:25.319 you said, there's other elements that can support 00:23:25.319 --> 00:23:28.059 and sustain the business marriage, so to speak. 00:23:28.500 --> 00:23:31.380 You both have this work ethic. You both understand 00:23:31.380 --> 00:23:35.059 vision, communication, talking to others, leadership. 00:23:35.359 --> 00:23:37.500 It's been fun to watch you guys behind the scenes 00:23:37.500 --> 00:23:39.940 and pay attention to what's going on with AI 00:23:39.940 --> 00:23:42.920 Mavericks and how you guys have molded your brands 00:23:42.920 --> 00:23:45.359 into that, how you've launched different communities 00:23:45.359 --> 00:23:49.200 and learned as you've grown through this. Visionaries. 00:23:49.789 --> 00:23:52.529 Lean into your partnership opportunities. Explore 00:23:52.529 --> 00:23:55.829 what healthy boundaries are. Explore how negotiation 00:23:55.829 --> 00:23:58.029 works and how to keep negotiation in a position 00:23:58.029 --> 00:24:00.710 of workability for both parties or multiple parties. 00:24:00.930 --> 00:24:03.970 These are all elements that are so easy to take 00:24:03.970 --> 00:24:06.589 for granted in business and overlook and not 00:24:06.589 --> 00:24:08.569 realize. Scott, I'm going to dive into one other 00:24:08.569 --> 00:24:12.509 piece on that. I feel bad for the people who 00:24:12.509 --> 00:24:15.630 feel like you can't cross the lines of family 00:24:15.630 --> 00:24:18.380 and business. you know, or friendships and business. 00:24:18.619 --> 00:24:20.759 And here's why my friends, yes, it can go horribly 00:24:20.759 --> 00:24:23.880 wrong, but most people have never known somebody 00:24:23.880 --> 00:24:27.259 who's super, super successful. And the reality 00:24:27.259 --> 00:24:30.420 is if you get to become super, super successful 00:24:30.420 --> 00:24:33.380 and you did not give your family or friends the 00:24:33.380 --> 00:24:36.460 opportunity to help in the process, they're going 00:24:36.460 --> 00:24:39.180 to be mad at you. They're going to say, I would 00:24:39.180 --> 00:24:41.259 have invested if you would just give me a chance. 00:24:41.400 --> 00:24:42.960 I would have been there for, and maybe they're 00:24:42.960 --> 00:24:45.630 lying and maybe they're wrong. But if you as 00:24:45.630 --> 00:24:48.190 a leader did not give them the opportunity to 00:24:48.190 --> 00:24:50.690 be involved, then when you actually do get to 00:24:50.690 --> 00:24:53.710 success, you end up with the same damaged relationship. 00:24:53.950 --> 00:24:57.369 You didn't even give them a chance. And so as 00:24:57.369 --> 00:25:00.109 you consider, is it okay to be in business with 00:25:00.109 --> 00:25:03.549 friends and family? It's okay, but you've got 00:25:03.549 --> 00:25:06.549 to learn to lead really well. Thoughts on that? 00:25:07.960 --> 00:25:11.960 So my cousin is actually, he's been one of my 00:25:11.960 --> 00:25:13.819 other business partners. He's actually getting 00:25:13.819 --> 00:25:17.140 a really amazing opportunity now. And so I think 00:25:17.140 --> 00:25:20.440 our partnership is dissolving for a brief period 00:25:20.440 --> 00:25:22.819 of time, probably a couple of years. I can't 00:25:22.819 --> 00:25:25.279 go into it right this second, but it's huge and 00:25:25.279 --> 00:25:30.200 amazing. And he's actually, same thing. We have 00:25:30.200 --> 00:25:32.759 the same work ethic. We have the same foundational 00:25:32.759 --> 00:25:36.569 belief system, meaning like, There's more to 00:25:36.569 --> 00:25:41.029 life and eternity than money. And so we don't 00:25:41.029 --> 00:25:44.269 let money bother us. And that's probably why 00:25:44.269 --> 00:25:47.630 we've been so fortunate is because we don't get 00:25:47.630 --> 00:25:51.650 emotional attachment to money. Now, I will say 00:25:51.650 --> 00:25:53.750 I've worked with other family members before 00:25:53.750 --> 00:25:59.670 in the past. And generally speaking, it has not 00:25:59.670 --> 00:26:05.019 been the greatest, but... Because of my fundamental 00:26:05.019 --> 00:26:08.579 belief system and my personal view on money, 00:26:08.700 --> 00:26:13.319 when I've had to buy someone out or pay someone 00:26:13.319 --> 00:26:17.279 back, it leaves us in a really good relationship. 00:26:17.440 --> 00:26:19.259 It leaves us with a really good relationship 00:26:19.259 --> 00:26:23.299 because I am not willing to let money interfere 00:26:23.299 --> 00:26:27.359 with the relationships. I will say this though. 00:26:27.420 --> 00:26:30.250 Generally speaking, I don't like to work with 00:26:30.250 --> 00:26:36.990 family because it's so easy for someone's feelings 00:26:36.990 --> 00:26:42.170 to get hurt. The power dynamic with percentages 00:26:42.170 --> 00:26:46.690 can be really tricky. Work ethics, again, it's 00:26:46.690 --> 00:26:48.670 just like any other partnership. You got to make 00:26:48.670 --> 00:26:50.990 sure that you're aligned before you get married. 00:26:52.059 --> 00:26:54.319 And the authority and the credibility balance 00:26:54.319 --> 00:26:56.619 factors are different, too. I mean, Michael Jordan 00:26:56.619 --> 00:26:59.079 didn't play basketball with his sons. You know, 00:26:59.079 --> 00:27:02.539 it didn't end up happening. LeBron James is playing 00:27:02.539 --> 00:27:05.099 with his son in the league and on the same team. 00:27:05.359 --> 00:27:07.980 That is a super, super rare anomaly. And what 00:27:07.980 --> 00:27:11.319 I see out of him and Bronny is a very, very strong 00:27:11.319 --> 00:27:14.640 sense of humility. as well with it where brawny 00:27:14.640 --> 00:27:16.460 knows that sometimes he's got to go down to the 00:27:16.460 --> 00:27:18.460 g league um and sometimes he gets to come up 00:27:18.460 --> 00:27:20.579 and they just barely had their first assist father 00:27:20.579 --> 00:27:23.259 and son assistant in the nba the other day and 00:27:23.259 --> 00:27:26.619 this this goes back to what scott's talking about 00:27:26.619 --> 00:27:29.960 if you're gonna have family friends in the business 00:27:29.960 --> 00:27:33.589 it has to be from a business relationship too 00:27:33.589 --> 00:27:36.650 the personal relationship can't take precedence 00:27:36.650 --> 00:27:39.930 over the business value that's provided um and 00:27:39.930 --> 00:27:42.569 so that's that that overlap can be difficult 00:27:42.569 --> 00:27:44.490 in a world where versatility is huge it used 00:27:44.490 --> 00:27:45.910 to be different back in the day when everybody 00:27:45.910 --> 00:27:48.349 was a farmer in the family it's like well okay 00:27:48.349 --> 00:27:49.950 everybody's trained on the same thing and so 00:27:49.950 --> 00:27:52.069 there's a lot more balance on it but i think 00:27:52.069 --> 00:27:54.190 the greater opportunity on this my friends is 00:27:54.190 --> 00:27:57.250 as visionaries realize you can incorporate your 00:27:57.250 --> 00:27:59.559 friends and family in different ways And it's 00:27:59.559 --> 00:28:04.140 not the nepotism or the relationship that causes 00:28:04.140 --> 00:28:06.700 the business to win or fail. It's the dedication 00:28:06.700 --> 00:28:09.119 to the principles that drive a great business 00:28:09.119 --> 00:28:10.960 forward. So we're going to go back to supercharging 00:28:10.960 --> 00:28:13.819 content results. Guys, you can use this content 00:28:13.819 --> 00:28:16.259 we're talking about. You can put this probably 00:28:16.259 --> 00:28:19.579 into Scott's script creator thing, the yoink 00:28:19.579 --> 00:28:23.039 it process, and you can rejigger all the content 00:28:23.039 --> 00:28:25.720 you want from this for your own brands and talk 00:28:25.720 --> 00:28:27.940 about it from your own angles. This is one of 00:28:27.940 --> 00:28:30.099 those hot topics. Do you include family or not 00:28:30.099 --> 00:28:33.299 in business? Use it for your content. So going 00:28:33.299 --> 00:28:37.759 right back to creating content, Scott, designing 00:28:37.759 --> 00:28:41.339 AI powered content systems that actually perform. 00:28:42.940 --> 00:28:45.660 Not everybody's got Austin Armstrong by their 00:28:45.660 --> 00:28:49.859 side and AI Mavericks or 20 ,000 followers. Where 00:28:49.859 --> 00:28:52.460 do you recommend other people begin with their 00:28:52.460 --> 00:28:56.259 processes if they don't have a following that 00:28:56.259 --> 00:28:57.880 may not be super, you know, it's not super large, 00:28:57.960 --> 00:29:01.480 20 ,000, but most people are around 4 ,000, maybe 00:29:01.480 --> 00:29:05.920 less. Yeah, I love this question. I love this 00:29:05.920 --> 00:29:08.240 question because it's easier now in 2026 than 00:29:08.240 --> 00:29:11.660 it ever has been before up to this point to create. 00:29:12.400 --> 00:29:15.680 a substantial social media following. And the 00:29:15.680 --> 00:29:18.440 reason I say that is because for the last 20 00:29:18.440 --> 00:29:24.440 years, we've been involved in this giant social 00:29:24.440 --> 00:29:28.920 experiment known as social media, and we have 00:29:28.920 --> 00:29:33.619 millions upon millions of case studies proving 00:29:34.460 --> 00:29:37.279 that there are frameworks and systems that if 00:29:37.279 --> 00:29:40.900 you use correctly, you can blow up social media 00:29:40.900 --> 00:29:45.500 like that. And it's just a matter of studying 00:29:45.500 --> 00:29:49.220 what works and what doesn't and doing what works 00:29:49.220 --> 00:29:51.880 and don't do what doesn't. The reason I say it's 00:29:51.880 --> 00:29:54.880 easier now to do that is five years ago, the 00:29:54.880 --> 00:29:57.200 way that we would study content is I would go 00:29:57.200 --> 00:30:00.660 watch a video and I would take notes. Like every 00:30:00.660 --> 00:30:02.759 time they would, I'd be like, oh, there's a micro 00:30:02.759 --> 00:30:05.440 hook. Oh, I see how they did their hook. Now 00:30:05.440 --> 00:30:09.079 I'm going to rewrite that hook in this way, but 00:30:09.079 --> 00:30:10.680 I'm going to use their formula and framework. 00:30:11.380 --> 00:30:14.319 Now, in a matter of seconds, we can grab a transcript 00:30:14.319 --> 00:30:18.980 from YouTube using Yoinkit or any other transcript 00:30:18.980 --> 00:30:21.400 grabber. We can grab a transcript. We can throw 00:30:21.400 --> 00:30:23.420 it into Claude. We can say, hey, Claude, analyze 00:30:23.420 --> 00:30:27.690 this. And I want you to focus on. why was this 00:30:27.690 --> 00:30:31.369 video so successful? What is the formula for 00:30:31.369 --> 00:30:35.390 creating a new video like this? What are the 00:30:35.390 --> 00:30:38.890 elements within this transcript that would be 00:30:38.890 --> 00:30:41.809 indicative of a retention hook, like something 00:30:41.809 --> 00:30:45.289 that we call micro hooks? What would keep the 00:30:45.289 --> 00:30:48.769 audience watching? And then it'll build you an 00:30:48.769 --> 00:30:53.970 analysis in 30 seconds. And it'll say, Your retention 00:30:53.970 --> 00:30:57.410 beats are 45 seconds apart. And here are the 00:30:57.410 --> 00:31:00.509 lines that they specifically injected into this 00:31:00.509 --> 00:31:04.690 script to keep the audience's eyeballs on the 00:31:04.690 --> 00:31:07.009 screen. Here are the value points they made. 00:31:07.089 --> 00:31:09.869 Here's the overall structure. Then I can say, 00:31:10.009 --> 00:31:12.650 hey, Claude, write me a script on this topic 00:31:12.650 --> 00:31:15.690 using that exact framework. 30 seconds later, 00:31:15.829 --> 00:31:18.049 you got a script. You're ready to go. That's 00:31:18.049 --> 00:31:21.730 why it's so easy. And five years ago, it would 00:31:21.730 --> 00:31:25.059 have taken me. five hours plus three mentors 00:31:25.059 --> 00:31:28.039 to be able to dissect what the heck did scott 00:31:28.039 --> 00:31:31.940 just say um right i can now take that to ai and 00:31:31.940 --> 00:31:34.940 be like scott used all these words help me get 00:31:34.940 --> 00:31:37.920 it yes and yeah oh here's a hook here's what 00:31:37.920 --> 00:31:40.720 a hook does um right here's what an analysis 00:31:40.720 --> 00:31:43.380 is like it's you can learn so freaking fast these 00:31:43.380 --> 00:31:45.220 days and so we're going to come back we're going 00:31:45.220 --> 00:31:48.700 to talk about automation versus strategy scott 00:31:48.700 --> 00:31:50.680 is like the living breathing image of that right 00:31:50.680 --> 00:31:53.920 now and how strategy needs to be tied into your 00:31:53.920 --> 00:31:56.319 automation in order for that to win well. And 00:31:56.319 --> 00:31:59.680 guys, AI can't do that alone. You need to have 00:31:59.680 --> 00:32:01.940 the strategic understanding or at least somebody 00:32:01.940 --> 00:32:04.500 who you're referencing that understands strategy 00:32:04.500 --> 00:32:07.119 to help you produce the automation that works. 00:32:07.220 --> 00:32:08.700 And we're going to talk about turning content 00:32:08.700 --> 00:32:11.779 into scalable revenue systems for yourself as 00:32:11.779 --> 00:32:13.900 well. We'll be right back. All right. Welcome 00:32:13.900 --> 00:32:17.319 in to Vision Pros Live. With Jackson Callum, 00:32:17.319 --> 00:32:19.259 I'm your show host. We'll be doing interviews 00:32:19.259 --> 00:32:21.779 for visionary entrepreneurs and guest leaders 00:32:21.779 --> 00:32:24.339 who are building fantastic visions out there. 00:32:33.259 --> 00:32:35.539 Hey guys, I got Scott Simpson in the house. He's 00:32:35.539 --> 00:32:37.839 got a great YouTube channel, LinkedIn, the whole 00:32:37.839 --> 00:32:40.500 nine yards. He's got AI Marketing World as well 00:32:40.500 --> 00:32:42.859 coming up in October of 2026. It's their second 00:32:42.859 --> 00:32:45.180 time launching this conference. The last conference 00:32:45.180 --> 00:32:47.160 was super successful. His business partner, Austin 00:32:47.160 --> 00:32:49.200 Armstrong, has more than a million followers. 00:32:49.299 --> 00:32:51.539 In fact, I think he passed 2 million last month. 00:32:51.880 --> 00:32:54.799 But these are two gentlemen who are working in 00:32:54.799 --> 00:32:58.329 the space of advanced AI. We actually listed 00:32:58.329 --> 00:33:00.589 them as sponsors on here. I kind of asked for 00:33:00.589 --> 00:33:02.730 their permission on that. And Moore was like, 00:33:02.809 --> 00:33:04.250 hey, I really like what you guys are up to and 00:33:04.250 --> 00:33:06.309 said, let's do this on here because I'm a paying 00:33:06.309 --> 00:33:08.250 member of AI Mavericks. And it's really, really 00:33:08.250 --> 00:33:11.960 nice to have mentors, sidekicks. professors by 00:33:11.960 --> 00:33:13.799 your side learning how to do these crazy math 00:33:13.799 --> 00:33:15.880 formulas you know you don't have to be the god 00:33:15.880 --> 00:33:18.339 of knowledge you actually we do better job when 00:33:18.339 --> 00:33:20.400 we stand on the shoulders of giants he's one 00:33:20.400 --> 00:33:23.039 of the giants his shoulders i stand on so definitely 00:33:23.039 --> 00:33:25.740 check out a mavericks we've also got the ai marketplace 00:33:25.740 --> 00:33:29.039 what like our own ai thing yes it's our own ai 00:33:29.039 --> 00:33:32.319 community it's ai .firstclassbusiness .io we 00:33:32.319 --> 00:33:35.640 focus more on the side of leadership and on the 00:33:35.640 --> 00:33:37.880 side of helping professionals and business owners 00:33:37.880 --> 00:33:40.869 get comfortable with the idea that ai is something 00:33:40.869 --> 00:33:43.069 that you already have the skill sets for you've 00:33:43.069 --> 00:33:45.569 been training on it for 20 plus years using ai 00:33:45.569 --> 00:33:48.450 systems but for the future economy you got to 00:33:48.450 --> 00:33:50.950 know how to lead in this space ai needs great 00:33:50.950 --> 00:33:53.789 leaders to come in and use it to build productively 00:33:53.789 --> 00:33:56.529 and profitably and those are my two main focuses 00:33:56.529 --> 00:33:58.789 how do we become productive and profitable with 00:33:58.789 --> 00:34:00.970 these systems i want to shift gears as well to 00:34:00.970 --> 00:34:03.490 the water project real fast as well guys the 00:34:03.490 --> 00:34:05.849 water project is something that i did not understand 00:34:05.849 --> 00:34:08.840 the value of when i first saw it I've never been 00:34:08.840 --> 00:34:10.440 thirsty in my life. I couldn't really relate 00:34:10.440 --> 00:34:12.900 to it. And a team member was asking me to switch 00:34:12.900 --> 00:34:15.110 the cause that we were talking about. those of 00:34:15.110 --> 00:34:17.050 you who have another cause that you want us to 00:34:17.050 --> 00:34:19.469 talk about drop it in the comments i love to 00:34:19.469 --> 00:34:21.090 see what is out there and how we can support 00:34:21.090 --> 00:34:23.190 it and i might share the word i might donate 00:34:23.190 --> 00:34:25.409 to it the way we do for the water project what 00:34:25.409 --> 00:34:27.670 i saw with this were kids who had to leave school 00:34:27.670 --> 00:34:29.889 to get water parents who have to leave work to 00:34:29.889 --> 00:34:32.809 get water it's dangerous you know they don't 00:34:32.809 --> 00:34:34.789 know what type of quality they're getting and 00:34:34.789 --> 00:34:36.889 then i saw this picture of these kids celebrating 00:34:36.889 --> 00:34:39.730 water with more enthusiasm than my kids even 00:34:39.730 --> 00:34:42.570 celebrate christmas day We have the ability to 00:34:42.570 --> 00:34:44.710 have that type of impact on people for generations. 00:34:45.110 --> 00:34:47.250 And so the neat thing is when you pick a project 00:34:47.250 --> 00:34:49.949 that you want to help out, it tells you how the 00:34:49.949 --> 00:34:52.210 project's going to unfold. And when you actually 00:34:52.210 --> 00:34:55.309 donate to it, they'll send you an email with 00:34:55.309 --> 00:34:57.329 the updates of what's going on with the project. 00:34:57.550 --> 00:34:59.329 You get to see it come to fruition. I love the 00:34:59.329 --> 00:35:01.570 transparency they work with. Again, my friends, 00:35:01.590 --> 00:35:03.429 we've got 8 billion people to help in this world. 00:35:03.530 --> 00:35:05.610 I hope you join us on that. Share with us what 00:35:05.610 --> 00:35:07.610 causes inspire you. I'm sure it will probably 00:35:07.610 --> 00:35:09.650 inspire me as well. We'll do what we can, but 00:35:09.650 --> 00:35:11.300 we're going to get back to helping all. you with 00:35:11.300 --> 00:35:14.199 your visions scott simpson again i'm just i'm 00:35:14.199 --> 00:35:16.500 just honored to have you here brother oh thank 00:35:16.500 --> 00:35:18.780 you i'm honored to be here thanks for asking 00:35:18.780 --> 00:35:25.679 absolutely so automation versus strategy um let's 00:35:25.679 --> 00:35:27.900 dive a little bit deeper open claw perplexity 00:35:27.900 --> 00:35:32.280 computer etc um we can set up automations now 00:35:32.280 --> 00:35:35.579 what what do we do to make sure that they're 00:35:35.579 --> 00:35:39.199 strategic um because right now ring central I'm 00:35:39.199 --> 00:35:42.639 like never going back ever. Why? Because their 00:35:42.639 --> 00:35:45.760 AI chatbot and their AI phone support person 00:35:45.760 --> 00:35:48.679 who they eloquently named continued to block 00:35:48.679 --> 00:35:50.880 me for 15 days on something that should have 00:35:50.880 --> 00:35:53.619 been this easy to cancel. Right. So we got multi 00:35:53.619 --> 00:35:56.360 -billion dollar companies out there absolutely 00:35:56.360 --> 00:35:59.179 ruining their AI automation implementations. 00:35:59.559 --> 00:36:01.940 How do we avoid that? What do we need to be thinking? 00:36:03.619 --> 00:36:08.639 I think the key to this. Actually, you know what? 00:36:08.639 --> 00:36:11.519 I'm going to start with a story. I was talking 00:36:11.519 --> 00:36:17.019 to the marketing director at a multi -billion 00:36:17.019 --> 00:36:21.840 dollar tech firm last week. This was one of our 00:36:21.840 --> 00:36:28.340 clients. And he was telling me that every big 00:36:28.340 --> 00:36:32.639 enterprise wants to see AI integrations. It's 00:36:32.639 --> 00:36:37.710 the buzzword. are primarily about optics how 00:36:37.710 --> 00:36:40.949 good are they looking because how good they look 00:36:40.949 --> 00:36:44.030 determines their stock value a lot of the times 00:36:44.030 --> 00:36:48.050 right revenue can be revenue can be driven or 00:36:48.050 --> 00:36:52.230 taken away uh strictly by what the news says 00:36:52.230 --> 00:36:55.329 about you or how good or bad you look at any 00:36:55.329 --> 00:36:57.769 given moment and so they're very focused on optics 00:36:57.769 --> 00:37:02.070 a big enterprise right now this is what he was 00:37:02.070 --> 00:37:05.829 telling me he said internally These companies, 00:37:05.929 --> 00:37:09.489 they all want to say they have AI integrations 00:37:09.489 --> 00:37:12.710 so that way they can look good. But a lot of 00:37:12.710 --> 00:37:15.809 these layoffs that are happening that they say 00:37:15.809 --> 00:37:18.449 are AI related aren't necessarily because they 00:37:18.449 --> 00:37:21.070 have AI integrated into their corporate structure. 00:37:21.789 --> 00:37:25.389 It's a lot of it. I mean, even with like Jack 00:37:25.389 --> 00:37:28.690 Dorsey and Block, he laid out 4000 people and 00:37:28.690 --> 00:37:31.530 then quietly the next week hired a bunch of them 00:37:31.530 --> 00:37:35.829 back. Said it was AI. The stock shot up because, 00:37:35.909 --> 00:37:38.530 oh my gosh, look, they're using AI to save money. 00:37:38.590 --> 00:37:40.869 This is going to make the company more profitable. 00:37:42.130 --> 00:37:45.289 But it wasn't necessarily because of AI. Or even 00:37:45.289 --> 00:37:48.789 with Oracle, they got 30 ,000 people yesterday, 00:37:48.989 --> 00:37:52.750 AI -related purposes. They're more profitable, 00:37:52.789 --> 00:37:55.269 I think, than ever before. And they let go of 00:37:55.269 --> 00:37:58.389 30 ,000 people. But when it comes down to it, 00:37:58.849 --> 00:38:01.289 was it... actually because of ai or is because 00:38:01.289 --> 00:38:03.150 they want to allocate that money into building 00:38:03.150 --> 00:38:06.070 more ai data centers and so that's a good like 00:38:06.070 --> 00:38:08.809 you know spin that you can put that's how you 00:38:08.809 --> 00:38:12.510 can say ai is doing this um so here's my thought 00:38:12.510 --> 00:38:15.449 with automations and integrations because of 00:38:15.449 --> 00:38:20.480 this enterprises I don't think, and I'm very 00:38:20.480 --> 00:38:23.420 deep into AI space, enterprises, I don't think, 00:38:23.440 --> 00:38:26.559 have a great way of integrating AI into their 00:38:26.559 --> 00:38:29.619 processes yet. Because right now, even from an 00:38:29.619 --> 00:38:33.500 agentic perspective, it's all still based off 00:38:33.500 --> 00:38:37.300 of some of the big LLMs. And you need the big 00:38:37.300 --> 00:38:40.519 LLMs to kind of do the legwork. If you prompt 00:38:40.519 --> 00:38:42.960 one thing right now and then you take that exact 00:38:42.960 --> 00:38:46.119 same prompt 10 minutes from now or even 30 seconds 00:38:46.119 --> 00:38:48.539 from now and try to get the exact same results, 00:38:48.699 --> 00:38:51.579 you don't. And there's no answer for that. You 00:38:51.579 --> 00:38:54.159 can't create a system out of a hallucination, 00:38:54.260 --> 00:38:57.059 like something that hallucinates one out of every 00:38:57.059 --> 00:39:01.699 15 prompts that you give it. Your corporate structure 00:39:01.699 --> 00:39:05.980 would completely disappear. So I think that automations 00:39:05.980 --> 00:39:11.760 are only as good. as the person who is prompting 00:39:11.760 --> 00:39:15.719 and who can catch the problems and tweak the 00:39:15.719 --> 00:39:21.199 prompts in order to get results that more closely 00:39:21.199 --> 00:39:23.139 align with what they're looking for from that 00:39:23.139 --> 00:39:26.340 automation. So for me, for example, what I mean 00:39:26.340 --> 00:39:30.440 by this, like for me, if my open claw produces 00:39:30.440 --> 00:39:33.440 a poor result, even though I'm 90, you know, 00:39:33.460 --> 00:39:36.980 I'm 100 % automated in a lot of cases. If it 00:39:36.980 --> 00:39:39.539 produces something that I don't like, I will 00:39:39.539 --> 00:39:43.019 say, hey, you screwed this up, fix it. And then 00:39:43.019 --> 00:39:45.639 it'll go back and it'll fix it. But that's a 00:39:45.639 --> 00:39:49.099 really hard thing to do if you're working for 00:39:49.099 --> 00:39:51.980 a corporation and there's 15 people working on 00:39:51.980 --> 00:39:54.159 a project and everybody's trying to get similar 00:39:54.159 --> 00:39:58.460 results. You can't do that. To me, it works really 00:39:58.460 --> 00:40:00.639 well because I can catch everything and then 00:40:00.639 --> 00:40:02.519 I can get what I want out of it. But it's like 00:40:02.519 --> 00:40:05.119 me working with a team member or a group of team 00:40:05.119 --> 00:40:07.210 members. I'll catch what they're doing wrong 00:40:07.210 --> 00:40:09.170 and I'll tell them they're doing it wrong so 00:40:09.170 --> 00:40:12.630 that way they can fix it. This is like the dilemma 00:40:12.630 --> 00:40:14.869 that I think a lot of companies and people are 00:40:14.869 --> 00:40:17.429 going to run into when they try to automate things. 00:40:17.670 --> 00:40:19.969 And the people who are saying that they have 00:40:19.969 --> 00:40:23.610 it 100 % figured out are lying. Yeah, they are. 00:40:23.949 --> 00:40:31.269 Thank you. Yeah, they're lying. There's a lot 00:40:31.269 --> 00:40:36.110 of clickbait just to get people excited. I've 00:40:36.110 --> 00:40:38.150 even talked to people who are like, I used it 00:40:38.150 --> 00:40:40.869 to do this and it made me $10 ,000. I was like, 00:40:40.909 --> 00:40:43.469 cool. Was it sustainable? Did you do it again? 00:40:43.809 --> 00:40:49.329 Oh, yeah. I mean, no. Right. They did it once 00:40:49.329 --> 00:40:51.869 and then they either saw, oh, that took up 100 00:40:51.869 --> 00:40:56.389 ,000 tokens and cost me $5 ,000. And then they 00:40:56.389 --> 00:40:58.750 just stopped or the automation broke. Like it 00:40:58.750 --> 00:41:01.909 wasn't sustainable. But I got a lot of clients 00:41:01.909 --> 00:41:06.530 who paid me $2 ,000 each. to lie to them um right 00:41:06.530 --> 00:41:10.710 yeah exactly reality there's the tactics in it 00:41:10.710 --> 00:41:14.570 my friends listening in again um lean less into 00:41:14.570 --> 00:41:18.809 automation more into strategy more into how do 00:41:18.809 --> 00:41:21.329 i use this stuff for strategy who can guide me 00:41:21.329 --> 00:41:23.730 on the systems and processes as they're able 00:41:23.730 --> 00:41:26.590 to be implemented in the here and now so optics 00:41:26.590 --> 00:41:28.909 let's go back to that a little bit so yes there's 00:41:28.909 --> 00:41:32.070 a lot brands that are leaning into this and these 00:41:32.070 --> 00:41:34.829 layoffs are happening speaking of optics i'll 00:41:34.829 --> 00:41:37.510 i'll point out the ceo of nvidia what a brilliant 00:41:37.510 --> 00:41:41.269 man um so jensen yeah jensen yeah you know this 00:41:41.269 --> 00:41:44.429 guy he came out and said the future where nvidia 00:41:44.429 --> 00:41:46.809 employees are going to work alongside millions 00:41:46.809 --> 00:41:49.789 of ai agents and when he plans to grow the company's 00:41:49.789 --> 00:41:53.949 workforce to 75 000 over the next decade so he's 00:41:53.949 --> 00:41:56.900 basically smart enough to say hey guys we're 00:41:56.900 --> 00:42:00.519 not only creating millions of ai agents and we're 00:42:00.519 --> 00:42:02.260 going to do that we're going to double our workforce 00:42:02.260 --> 00:42:04.699 uh we're going to hire twice as many people that's 00:42:04.699 --> 00:42:07.039 an optic um you know and hopefully they they 00:42:07.039 --> 00:42:10.079 fulfill on that i can see that being fulfilled 00:42:10.079 --> 00:42:12.579 on obviously they'll have layoffs throughout 00:42:12.579 --> 00:42:15.199 the process right if if somebody's working in 00:42:15.199 --> 00:42:18.000 an environment or an area where ai is going to 00:42:18.000 --> 00:42:21.179 replace that specific area then yeah that person's 00:42:21.179 --> 00:42:23.000 going to be let go but they're probably going 00:42:23.000 --> 00:42:26.190 to hire one to two people on other areas where 00:42:26.190 --> 00:42:29.929 the individuals are still needed and so the I 00:42:29.929 --> 00:42:34.070 don't think that it's a process of like companies 00:42:34.070 --> 00:42:36.889 are trying to let people go just because they 00:42:36.889 --> 00:42:39.550 can as much as they're probably strategically 00:42:39.550 --> 00:42:44.909 trying to evaluate okay how are we going to do 00:42:44.909 --> 00:42:47.829 this And learn from the mistakes of other brands 00:42:47.829 --> 00:42:49.309 that are doing it. Or maybe they're pioneering 00:42:49.309 --> 00:42:50.789 it like McDonald's is. And it's like, I don't 00:42:50.789 --> 00:42:52.130 ever want to go into another McDonald's again 00:42:52.130 --> 00:42:54.769 because those machines suck. It's like, I won't 00:42:54.769 --> 00:42:56.889 go back. It doesn't have the same environment 00:42:56.889 --> 00:42:59.489 that it used to back when I was a kid and got 00:42:59.489 --> 00:43:01.750 to enjoy the PlayScapes. I'll go Chick -fil -A 00:43:01.750 --> 00:43:04.829 all day, every day in order to have the experience 00:43:04.829 --> 00:43:07.780 that I want, even though they too. have a head 00:43:07.780 --> 00:43:10.440 of AI at Chick -fil -A. They're definitely creating 00:43:10.440 --> 00:43:13.119 automations, but how do we plug that information? 00:43:13.440 --> 00:43:15.159 And you guys don't have to listen to me and Scott. 00:43:15.280 --> 00:43:16.920 You can take the examples we just gave and say, 00:43:16.960 --> 00:43:19.519 how does this apply to my life? How do I learn 00:43:19.519 --> 00:43:21.099 from these strategies and implement it for my 00:43:21.099 --> 00:43:22.980 businesses? I'll give another example in a minute, 00:43:23.019 --> 00:43:25.079 but Scott, I want to give you the opportunity 00:43:25.079 --> 00:43:28.840 to dive back into turning content into scalable 00:43:28.840 --> 00:43:31.199 revenue engines. I'm going to talk about how... 00:43:31.559 --> 00:43:33.920 advertising and ai is one of the most prominent 00:43:33.920 --> 00:43:37.420 consistent ais that has existed for decades but 00:43:37.420 --> 00:43:40.679 how do we turn content into scalable revenue 00:43:40.679 --> 00:43:43.500 engines do you have content of your own that 00:43:43.500 --> 00:43:47.880 is creating revenue um yeah absolutely i mean 00:43:47.880 --> 00:43:51.739 if you go back to like the old school sales letter 00:43:52.079 --> 00:43:55.500 right um sales psychology hasn't really changed 00:43:55.500 --> 00:43:57.860 it's always been the same and and most people 00:43:57.860 --> 00:44:00.980 make purchase decisions by emotion and you can 00:44:00.980 --> 00:44:04.300 have ai learn those frameworks for how to pull 00:44:04.300 --> 00:44:07.320 emotion out of people and it's just a skill it's 00:44:07.320 --> 00:44:09.860 just a it's just a system that's duplicatable 00:44:09.860 --> 00:44:16.119 literally in every format so i have ai who i 00:44:16.119 --> 00:44:20.719 have ai who i have ai that um writes scripts 00:44:20.719 --> 00:44:24.019 it writes emails it writes actually sent out 00:44:24.019 --> 00:44:27.960 an email last year one email i'm a very poor 00:44:27.960 --> 00:44:31.940 emailer i sent out one email and made forty thousand 00:44:31.940 --> 00:44:34.300 dollars the whole thing was written by ai um 00:44:34.300 --> 00:44:40.179 that's how we that's how i use ai in order to 00:44:40.179 --> 00:44:42.079 sell i have it right my ctas i have it right 00:44:42.079 --> 00:44:45.239 vsls i have it right um you know sales letter 00:44:45.239 --> 00:44:48.460 email copy uh even short form scripts that i 00:44:48.460 --> 00:44:51.599 want to convert uh that i want to use to convert 00:44:51.599 --> 00:44:54.639 um i'll have it right write those for me and 00:44:54.639 --> 00:44:58.099 uh it crushes it's great um but again like a 00:44:58.099 --> 00:45:00.380 lot of people i get pushback on this all the 00:45:00.380 --> 00:45:05.219 time you know i i have video i have um thoughts 00:45:05.219 --> 00:45:07.320 and posts on Facebook that go viral probably 00:45:07.320 --> 00:45:11.179 once a day. And it's generally viral in the bad 00:45:11.179 --> 00:45:16.179 way where 95 % of the people are there to argue 00:45:16.179 --> 00:45:19.360 with me about what AI can do. And then you ask 00:45:19.360 --> 00:45:21.199 them how they're incorporating AI into their 00:45:21.199 --> 00:45:22.559 life. And they're like, I'm on the free version 00:45:22.559 --> 00:45:24.659 of ChatGPT. I'm like, you're not really doing 00:45:24.659 --> 00:45:33.159 anything with it then. And that said, you can 00:45:33.159 --> 00:45:36.940 have One of the biggest questions that always 00:45:36.940 --> 00:45:38.460 comes up is like, yeah, but how is it making 00:45:38.460 --> 00:45:40.820 money? And I'll sit there and I'll explain this 00:45:40.820 --> 00:45:42.360 stuff to them. Like I'm talking to you right 00:45:42.360 --> 00:45:43.960 now. I'm explaining this to you. You get it. 00:45:45.059 --> 00:45:47.159 Even though I might use some nuanced terms that 00:45:47.159 --> 00:45:50.159 are relative to content, you understand what 00:45:50.159 --> 00:45:52.320 I'm saying because you're in the marketing space. 00:45:52.400 --> 00:45:55.460 You're in the business space. Most people don't 00:45:55.460 --> 00:45:59.300 grasp those concepts. And so they'll listen and 00:45:59.300 --> 00:46:00.659 they'll be like, yeah, but how are you making 00:46:00.659 --> 00:46:08.769 money? It's like on Zoolander. David Duchovny 00:46:08.769 --> 00:46:12.829 is like, I literally just told you. I literally 00:46:12.829 --> 00:46:14.389 just told you how to make money with it. And 00:46:14.389 --> 00:46:16.469 they're like, I don't believe it. Anyway, my 00:46:16.469 --> 00:46:21.550 point is that it's very easy to program your 00:46:21.550 --> 00:46:23.929 large language models, your agents, your automations 00:46:23.929 --> 00:46:28.329 to write with persuasive copy. And it's gotten 00:46:28.329 --> 00:46:31.719 very, very good at it. It has. I'm going to double 00:46:31.719 --> 00:46:33.900 down. I'm going to one up a little bit on this 00:46:33.900 --> 00:46:35.599 one, Scott. And this is for you too, for your 00:46:35.599 --> 00:46:38.719 strategy. Because there's a concept that is taught 00:46:38.719 --> 00:46:41.739 in sales, my friends. These concepts that Scott's 00:46:41.739 --> 00:46:43.940 talking about, they can be used ethically and 00:46:43.940 --> 00:46:46.320 they can be used unethically. I'll prove my point. 00:46:46.619 --> 00:46:48.840 I certainly dove into emotions when I talked 00:46:48.840 --> 00:46:52.079 about the water project. My goal was to emotionally 00:46:52.079 --> 00:46:54.860 entice all of you to go and help that project 00:46:54.860 --> 00:46:56.760 the same way that we are. And there's a lot, 00:46:56.800 --> 00:46:58.780 even to what I just said, there's a lot of little 00:46:58.780 --> 00:47:02.059 psychological truths that I leveraged to make 00:47:02.059 --> 00:47:03.980 sure that you understand the value of what I'm 00:47:03.980 --> 00:47:05.780 talking about. It is no different than if you 00:47:05.780 --> 00:47:07.500 tell your wife you love her, whether you mean 00:47:07.500 --> 00:47:10.260 it or not. That is still a very powerful emotional 00:47:10.260 --> 00:47:12.539 reality. So let's go to what salespeople teach. 00:47:12.760 --> 00:47:14.599 In the sales world, they teach that there's two 00:47:14.599 --> 00:47:18.059 reasons people buy. Because of pain or because 00:47:18.059 --> 00:47:21.610 of pleasure. And that is not true. That is true 00:47:21.610 --> 00:47:24.750 of general pop, my friends. If you want to manipulate 00:47:24.750 --> 00:47:27.429 somebody based on their emotions, then lean into 00:47:27.429 --> 00:47:29.889 pain and pleasure. The problem is you will not 00:47:29.889 --> 00:47:32.849 be able to attract sophisticated buyers. Why 00:47:32.849 --> 00:47:34.869 is that? Because if I go to LeBron James and 00:47:34.869 --> 00:47:36.869 I say, hey, are you in pain? Why don't you stop 00:47:36.869 --> 00:47:39.809 working out? Or hey, you want another taco Tuesday? 00:47:39.969 --> 00:47:42.449 Let's make taco Wednesday as well. He would be 00:47:42.449 --> 00:47:44.349 able to discipline himself to know this person's 00:47:44.349 --> 00:47:46.989 manipulating me. I don't want to lean into pain 00:47:46.989 --> 00:47:49.320 and pleasure. Why? Because people like LeBron 00:47:49.320 --> 00:47:51.360 James are driven by a higher level form. They're 00:47:51.360 --> 00:47:54.119 driven by purpose. Does that mean they don't 00:47:54.119 --> 00:47:57.679 value communication related to pain and pleasure? 00:47:58.119 --> 00:48:00.980 No, but they're not easily manipulatable. I once 00:48:00.980 --> 00:48:03.079 saw somebody write a piece of copy on automation 00:48:03.079 --> 00:48:05.340 for LinkedIn for doctors to go to a conference. 00:48:05.539 --> 00:48:08.260 In three paragraphs, there were 17 exclamation 00:48:08.260 --> 00:48:11.699 points. Do you know how to scare a doctor off? 00:48:12.179 --> 00:48:15.000 Talk to them with exclamation points. that's 00:48:15.000 --> 00:48:17.059 it they're not they're not easily manipulated 00:48:17.059 --> 00:48:19.340 because they understand how to do their research 00:48:19.340 --> 00:48:21.780 so this goes back to our concepts on automation 00:48:21.780 --> 00:48:24.320 and strategy my friends you've got to understand 00:48:24.320 --> 00:48:27.280 how to strategically utilize these tools and 00:48:27.280 --> 00:48:30.539 my hope is that you will use them for good to 00:48:30.539 --> 00:48:33.340 help people to intrigue people to attract people 00:48:33.340 --> 00:48:36.820 to inspire them to want to work with you those 00:48:36.820 --> 00:48:39.380 three leverage points if you leverage those with 00:48:39.380 --> 00:48:41.519 ethics and healthy boundaries you're going to 00:48:41.519 --> 00:48:44.579 create long -term value higher order values as 00:48:44.579 --> 00:48:46.699 well and you'll be able to drive more success 00:48:46.699 --> 00:48:48.619 for yourself so one of the things that that we're 00:48:48.619 --> 00:48:51.420 going to be implementing with uh perplexity hopefully 00:48:51.420 --> 00:48:54.579 within the next month um my team has an arbitrary 00:48:54.579 --> 00:48:57.400 goal on this um and so the goal when we get this 00:48:57.400 --> 00:49:00.579 specific funding set we're going to launch computer 00:49:00.579 --> 00:49:04.159 perplexity computer and we're going to actually 00:49:04.159 --> 00:49:07.860 set the system up to scrape for emails or perhaps 00:49:07.860 --> 00:49:10.079 use one of our own email databases and email 00:49:10.079 --> 00:49:13.099 people about the ai marketplace to come in and 00:49:13.099 --> 00:49:15.320 try it out. We saw a case study in one of, not 00:49:15.320 --> 00:49:18.940 a case study, we saw a, I don't know, a write 00:49:18.940 --> 00:49:20.719 -up, I guess you'd call it, on one of Austin's 00:49:20.719 --> 00:49:22.840 comments where somebody had said their cost per 00:49:22.840 --> 00:49:25.820 lead was extremely low doing things this way. 00:49:25.960 --> 00:49:27.139 So we're going to try it out. We're going to 00:49:27.139 --> 00:49:30.500 see if we can set up a perplexity computer with 00:49:30.500 --> 00:49:33.039 an email address and have it contact people and 00:49:33.039 --> 00:49:36.440 see if it drives anybody into the AI marketplace. 00:49:37.059 --> 00:49:39.179 Back to Scott's point. How are we going to do 00:49:39.179 --> 00:49:42.059 that successfully? Tweak. tweak, tweak, tweak 00:49:42.059 --> 00:49:45.019 and optimize. Learn from our mistakes on it. 00:49:45.059 --> 00:49:47.360 See what variables exist. The other thing that 00:49:47.360 --> 00:49:49.780 we've been doing recently, we started to put 00:49:49.780 --> 00:49:53.639 advertising money into this show. We had a projection 00:49:53.639 --> 00:49:56.940 that was way, way, way, way conservative. We 00:49:56.940 --> 00:49:58.179 thought we were going to get 500 subscribers 00:49:58.179 --> 00:50:01.079 over six months and $1 ,200 in ad spend. Like 00:50:01.079 --> 00:50:03.760 we knew we could get that. We spent $12 and got 00:50:03.760 --> 00:50:07.239 700 subscribers. It was awesome. And how do we 00:50:07.239 --> 00:50:09.199 do that? We didn't use our own money for this. 00:50:09.630 --> 00:50:12.010 we simply talked to our guests and said if you 00:50:12.010 --> 00:50:14.269 want to boost your own episode you can put a 00:50:14.269 --> 00:50:15.909 hundred dollars in fifty dollars goes to the 00:50:15.909 --> 00:50:18.289 episode fifty dollars goes to our south american 00:50:18.289 --> 00:50:21.190 team to be able to use in their own design do 00:50:21.190 --> 00:50:22.849 they want to do another ad do they want to do 00:50:22.849 --> 00:50:25.369 organic traffic we want to inspire virtual assistants 00:50:25.369 --> 00:50:28.329 to think for themselves like executives so we 00:50:28.329 --> 00:50:30.829 now have advertising money coming through that 00:50:30.829 --> 00:50:33.269 we don't have to pull out of our own pocket but 00:50:33.269 --> 00:50:35.489 that allows our guests to be able to maximize 00:50:35.489 --> 00:50:38.809 their own episodes and the AI algorithm of broad 00:50:38.809 --> 00:50:41.670 targeting in underprivileged markets, by the 00:50:41.670 --> 00:50:44.110 way. We're not targeting America. We're targeting 00:50:44.110 --> 00:50:47.050 places like Singapore and Africa and Central 00:50:47.050 --> 00:50:49.650 and South America. I live in Ecuador. I wouldn't 00:50:49.650 --> 00:50:52.369 see the ad. If I was in North America, there 00:50:52.369 --> 00:50:53.949 are expats all throughout the world too. But 00:50:53.949 --> 00:50:57.590 YouTube's job is to serve that content to the 00:50:57.590 --> 00:51:00.150 most relatable individuals who are going to eat 00:51:00.150 --> 00:51:02.610 it up. And they're subscribing like wildfire 00:51:02.610 --> 00:51:04.570 because they never get to see information like 00:51:04.570 --> 00:51:08.309 this, which boosts our organic algorithm as well. 00:51:08.530 --> 00:51:11.389 So those are little secrets from an AI perspective 00:51:11.389 --> 00:51:13.889 that get overlooked or underappreciated. Guys, 00:51:13.949 --> 00:51:16.929 get in and practice. I wouldn't be in perplexity 00:51:16.929 --> 00:51:19.150 computer or planning that if it wasn't for the 00:51:19.150 --> 00:51:21.139 AI metrics. and what Scott and Austin are doing 00:51:21.139 --> 00:51:22.820 to lead the way and help me see what needs to 00:51:22.820 --> 00:51:25.039 be done or what can be done. So Scott, I'll give 00:51:25.039 --> 00:51:29.260 you the final word. Any other advice for visionary 00:51:29.260 --> 00:51:32.139 leaders out there who want to launch their brands 00:51:32.139 --> 00:51:36.860 well and build something that means good things 00:51:36.860 --> 00:51:39.219 to the world, that creates their legacy and serves 00:51:39.219 --> 00:51:41.619 others? What would be your final points of wisdom? 00:51:43.019 --> 00:51:47.760 I think that I just want to clarify what AI is 00:51:47.760 --> 00:51:51.539 and what it isn't, right? AI is a force multiplier. 00:51:51.900 --> 00:51:54.239 If you don't already know how to make money, 00:51:54.320 --> 00:51:56.440 you can't press a button on AI and have it make 00:51:56.440 --> 00:52:00.039 you money. AI is an extension of your knowledge. 00:52:00.119 --> 00:52:04.420 It has all of the information that man could 00:52:04.420 --> 00:52:08.079 ever know, but it needs somebody with actual 00:52:08.079 --> 00:52:11.860 skills and wisdom and work experience in order 00:52:11.860 --> 00:52:14.780 to know how to use it to get the outcome which 00:52:14.780 --> 00:52:17.760 they desire. And so I think that the misconception 00:52:18.619 --> 00:52:21.219 I think there is a huge misconception that agents 00:52:21.219 --> 00:52:25.119 are going to replace people. I don't think that 00:52:25.119 --> 00:52:26.900 we have to worry about that. I think what it'll 00:52:26.900 --> 00:52:32.159 do is make employees force multipliers. And every 00:52:32.159 --> 00:52:35.980 employee, every team member, every nine -to -five 00:52:35.980 --> 00:52:42.000 worker who starts deploying AI to make themselves 00:52:42.000 --> 00:52:44.760 better, you're only going to make yourself more 00:52:44.760 --> 00:52:51.380 valuable and more... more retainable. And so 00:52:51.380 --> 00:52:53.300 I think people are kind of looking at AI the 00:52:53.300 --> 00:52:55.860 wrong way. I would much rather see a world where 00:52:55.860 --> 00:52:59.820 everybody uses AI to just get more done and feel 00:52:59.820 --> 00:53:03.280 more confident in themselves as opposed to a 00:53:03.280 --> 00:53:07.000 place where robots are working the line and they've 00:53:07.000 --> 00:53:09.179 turned into your plumber and they're doing everything 00:53:09.179 --> 00:53:11.579 for you now. I don't see that as an outcome, 00:53:11.679 --> 00:53:15.500 but I want to be the optimist here. I think that's 00:53:15.500 --> 00:53:17.679 the best definition I've ever heard of AI, Scott. 00:53:18.010 --> 00:53:20.250 So thank you for that. My friends, you can connect 00:53:20.250 --> 00:53:23.030 with Scott Simpson on Instagram, on LinkedIn, 00:53:23.110 --> 00:53:25.130 et cetera. I highly recommend doing it. When 00:53:25.130 --> 00:53:27.130 you find a great source, don't just read the 00:53:27.130 --> 00:53:29.630 book, talk to the author, go and get involved 00:53:29.630 --> 00:53:32.170 with them. As Scott said, it really comes down 00:53:32.170 --> 00:53:35.190 to what we know about making money, but we don't 00:53:35.190 --> 00:53:37.429 have to limit our knowledge to ourselves alone. 00:53:37.610 --> 00:53:40.119 We can be part of a community. great leaders 00:53:40.119 --> 00:53:41.619 who know what they're doing and we can learn 00:53:41.619 --> 00:53:44.539 from what they're up to as well. Join AI Mavericks. 00:53:44.639 --> 00:53:46.820 Join me over in the AI marketplace as well. Come 00:53:46.820 --> 00:53:49.159 join me on the show, visionproslive .com. You 00:53:49.159 --> 00:53:51.260 don't have to be one of the best AI gurus in 00:53:51.260 --> 00:53:53.679 the world like Scott Simpson is. You can be creating 00:53:53.679 --> 00:53:56.250 a totally new vision. I'd love to have you. There's 00:53:56.250 --> 00:53:57.489 a button in the top right corner that says Be 00:53:57.489 --> 00:53:58.989 Our Guest. And we'll see you on the next episode. 00:53:59.230 --> 00:54:01.230 Thank you for being here today. I'm really happy 00:54:01.230 --> 00:54:03.449 that you tuned in to Vision Pros Live. I'm looking 00:54:03.449 --> 00:54:06.710 forward to seeing your reactions as these episodes 00:54:06.710 --> 00:54:08.510 continue to move forward. This is going to get 00:54:08.510 --> 00:54:11.110 more and more fun. We'll have more and more engagement 00:54:11.110 --> 00:54:13.210 as well. We'll invite people to participate in 00:54:13.210 --> 00:54:15.389 the show. And thank you for giving us your time 00:54:15.389 --> 00:54:17.650 and attention. Have an excellent time building 00:54:17.650 --> 00:54:18.630 out your vision.