WEBVTT

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Awesome. What's up, my friends? Welcome in to

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another episode of Vision Pros Live. I've got

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Walt Postleway in the house, and we're going

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to be talking about what most businesses get

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wrong about banks and capital. This is important

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for us as visionaries, because if you don't know

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how to establish your relationships with banks

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and with capital, and you've got an unhealthy

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relationship with finances, it's going to bleed

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out into every corner of your brand. And it is

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so important that we have guidance regarding

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the financial opportunities. My friends, finances.

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is a vehicle for being able to create more abundance

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for those that we serve. Walt, thank you so much

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for being here today. This is going to be fun.

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Jackson, thanks for having me. I'm looking forward

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to the conversation. Absolutely. So, you know,

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access to capital, it's not just about numbers.

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It's about understanding how the system really

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works. And I'm not going to pretend to understand

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fully how that system works. I know certain tricks

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up from my sleeves from years of startups, from

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having a a Y Combinator funded company. We received

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$10 million from Paul Buchheit, the inventor

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of Gmail, Matt Kuss, the search director of Google.

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At Restaurant Connect, where we bootstrapped

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for years and built a recurring monthly revenue

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and then eventually raised funding with the Baylor

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Angel Network. Or being involved in John Lee

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Dumas' Kickstarter launch of his Freedom Journal

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and him raising $500 ,000 within three weeks

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through Kickstarters. There's a lot of different

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funding opportunities that I've had the experience

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of being involved in. being involved in. And

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I'm one of the rare entrepreneurs who's gotten

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to experience funding from almost every major

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type of funding source. But it doesn't mean that

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I'm going to rest on my laurels and allow my

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ego to block me from seeing what else is out

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there. Walt, from your perspective, and let's

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get a little bit of background from you as well,

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because I don't want to misdefine your background

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with finances. What is it about the systems that

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really work? Let's dive right into that. Certainly.

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You touched upon its relationship. I preach a

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lot that small business owners really need to

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have a relationship with the banker of some sort.

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And we'll talk more about the different kinds

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of banks. And unfortunately, relationship, you

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know, that's an overused word these days. But

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a small business owner, an entrepreneur. You

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can't expect to know everything. And that's why

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I have found that the most successful entrepreneurs

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put the right people around them. And so, you

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know, we'll talk more about it here in this conversation.

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But putting somebody. around you who understands

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capital who understands the pressures you are

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experiencing as a small business owner and is

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there to not just you know lend you money but

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to be a sounding board to actually kind of walk

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with you on growth plans and have somebody to

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bounce ideas off that really is key and and frankly

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i've built a 30 plus year banking career um on

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that principle I'm going to push back a little

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bit for those entrepreneurs who have startups

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or tech companies, SaaS companies that are often

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outside of the wheelhouse of a banker. And because

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ultimately I need more guidance on it. So when

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I'm going into a bank and maybe I do misunderstand

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the relationship building process with the bank

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and how the funding, how the capital is actually

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allocated. But I often found that when I go in,

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they don't understand the freemium business model.

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at all. They have a major resistance to it. And

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they're like, well, wait, what's your degree?

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I'm like, I don't have a degree. I had a 0 .37

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GPA, you know, at BYU, if you'd like to know.

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And then, you know, you're somebody who's got

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a digital company back before COVID, especially

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it was like, what do you mean? You only meet

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people via Zoom. And how do you have real relationships?

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It's like my relationships with people through

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Zoom are stronger than the relationships that

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they build in person. But that doesn't necessarily

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lead to a warm and fuzzy feeling. um right there's

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some diplomacy that's probably lacking on my

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end for it um but How do we build relationships

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with banks? And is it for specific traditional

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businesses? And they want a pro forma, which

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you can easily create with AI and pull the wool

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over their eyes with it. They want a business

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plan, which everybody puts in their desk the

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moment they create it. They want an executive

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summary, and that makes sense. But the rest of

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that stuff is stuff that businesses don't use.

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and implement on a daily basis in their brands.

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And the banks know it. They know they're not

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going to use it. And so talk to us a little bit

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further about this. Let's dive into the weeds.

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Sure. Yeah, no, no, no. Great place to start.

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So with the broadening digital age, and frankly,

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we can talk a little bit more about AI -assisted

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coding, because to me, that's opening up this

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marketplace for people. who have identified challenges

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and they have ideas and solutions. And with this

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vibe coding, and I've lived it, it's brought

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the cost of development down to a place where

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average blokes like me can come up with solutions.

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So I think bankers are gonna have to play a catch

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up game when it comes to tech businesses, but

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traditionally startup companies have been a challenge

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for traditional banks to lend to and so i'm going

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to break this this little piece up into two two

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little segments one is the relationship and then

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we can kind of talk about that that first capital

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conversation debt capital for a young business

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so when i say relationship If you're a business,

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you should have a check in or a savings account

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somewhere. Because the idea that you are in business,

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you're trying to make money through this business,

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through this passion, through this idea you have.

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So you have to deposit these funds somewhere.

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It's been interesting because as especially,

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you know, post -COVID, there are more and more,

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you know, kind of digital banks out there. that

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can be your relationship. And I know tech companies

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are kind of drawn to this because they do kind

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of speak the same language. I'm not a big fan

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of that. I'm still, I guess, a little bit old

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school, and I like that face -to -face kind of

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relationship. So for this young company, even

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if it's just an idea, but you've registered your

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business, you have an EIN number, go open up

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a business account. It should be a free account.

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There's plenty of free business accounts out

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there. And I would start with a community bank.

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And so the way I look at the banking kind of

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spectrum is you've got your large global national

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banks, super regional banks that put into that

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same category. There's a place. for all of these

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types of banks but for a small business this

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first segment i don't think is for you and i

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don't recommend that where i really recommend

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is the community bank these are the smaller types

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of community banks um you know they're they're

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in your community hence community bank and it's

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and they're made up of a different group of lenders

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of people these are people who are actually in

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the community looking to benefit and grow their

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community both of these segments are going to

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most likely be public companies you're bigger

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the bank the more likely it's going to be a for

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-profit obviously public company All public companies,

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by definition and just the way they're structured,

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have to make more money year after year after

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year. And so, you know, that's not a community

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bank. They still may be public companies. They're

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still trying to build value, but they really

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are of the community. And so that's where I would

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start. And you open up a business account, checking

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your savings account, get to know the people

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in that office, get to know. the branch manager,

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the people in your community who are making decisions.

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And that's where it starts. And I always, you

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know, if you have your business and you don't

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have that relationship yet, that should be your

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priority for tomorrow. Because at some point

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you are going to need that resource. Where I

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think these digital... banks fall down is they're

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much more deposit centric and when it comes to

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the lending side i think they default too much

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to you know a scripted program like like the

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the big banks for capital then this is the third

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category of what i would call a bank and unfortunately

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it's it's a too well kept a secret uh here they're

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called community Development Financial Institutions,

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CDFI for short. They look like a bank. They kind

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of smell like a bank, but they are not a depository.

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And that is a significant difference because

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these other two, you know, these national banks,

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global banks, one bucket, community banks, and

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a second bucket. they're all regulated so they

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have oversight from the feds who tell them what

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they can and can't do they have examiners that

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come out they look at what they're doing and

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that's because they are taking other people's

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money and lending it out to unrelated folks and

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so they have a fiduciary responsibility of taking

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care of your money your depositors mine So that's

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why they're regulated. CDFIs, it's their own

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money that they're lending. And if you want,

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we can talk more about where their capital comes

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from. But they are independent. They can do things

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that. banks can't do and if you are a startup

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business and let's just define that as a business

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that that you're still within your first two

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years of operation and in cash flow cdfi's are

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where you would want to have that conversation

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for for capital if you're needing capital for

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new equipment to expand to hire cdfi's are probably

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going to be your best bet because that's what

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they're designed to do they are there to have

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you as as their client really for three to five

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years and then the idea is your business has

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the track record where they can then hand you

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off to the traditional banking environment hopefully

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to a community bank because that's that's really

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where my passion lies is with the community banks

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but that's how i'd answer that Relationship,

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community bank. If you're a young business or

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a digital business looking for capital, I would

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start with the CDFI. Very good. This is definitely

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helpful direction. I will speak to the virtual

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banks and the communal bank experiences a little

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bit. On the virtual bank side, my friends, I

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used to use RelayFi. And one of the things I

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loved about RelayFi was that I could have up

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to 20 plus 25 bank accounts, I think. And those

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25 bank accounts allowed me to also create basically

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sub accounts for certain team members to have

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access to different types of funding. And so

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I could give a brand new team member. Well, maybe

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not brand new, but somebody's been with us for

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six to 12 weeks and access to a very low budget.

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And if they ran with the budget. but I knew I

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couldn't trust them. Right. But if they use that

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budget responsibly and they checked in, it empowered

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them to learn new things about how to act as

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a business owner on my behalf and how to use

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those funds for different, different projects

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that we had. So that was one of my favorite pieces

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about it was being able to have all those different

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accounts where I could separate the money and

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not have to worry about having a fee for each

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account that I had. the also to your point well

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the general ux and ui um like the user experience

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user interface of dealing with it was just so

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easy and the service was so good um the uh challenge

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though was in uh december of this past year i

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got a notice on christmas eve of all days we're

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shutting your bank account down um and uh we're

00:12:35.720 --> 00:12:37.639
not gonna tell you why and we can't tell you

00:12:37.639 --> 00:12:40.559
why because of of uh regulations and so here

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i am like oh man like i can't tell my team about

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this i've got to fix this before payroll comes

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up um like Thanks for the Christmas card relay

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file. Like, wow. And so I dove in with AI. I

00:12:53.450 --> 00:12:55.090
was like, what I do about like you can hire an

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attorney, but it's just going to cause yourself

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more pain. Like, just move on, find the next

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one. But these banks apparently clean sweep and

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wipe out digital marketing companies and companies

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that are in the digital space kind of routinely

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as part of their processes, because they have

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parent banks that have to. they have to comply

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with and stuff. And so I have no idea why it

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happened, but it happened. And it was three years

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into my relationship with RelayFi. And so I 100

00:13:23.850 --> 00:13:29.269
% loved it. But I'm grateful for the three years

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that I had. And so I'll say that. And now I'm

00:13:31.830 --> 00:13:33.789
with Mercury Bank. Maybe the same thing happens

00:13:33.789 --> 00:13:36.870
in the future with Mercury. But so far, so good.

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Freaking love Mercury. Same exact type of experience.

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And then as far as the communal banks goes, one

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of the things that scared me um was so in san

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antonio texas there's this uh pyramid looking

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building and they light it up with different

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colors and stuff and it had a bank on it called

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the spirit of texas bank and i figured they owned

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the building and everything and so one day i

00:13:58.139 --> 00:14:00.379
decided to go in i was like i'm texan i'm gonna

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work with the spirit of texas bank plus you're

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supposed to go local and small and i i go into

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this bank and i mean they have like a corner

00:14:07.799 --> 00:14:11.820
dungeon office um out of the entire thing And

00:14:11.820 --> 00:14:13.899
it's in the middle of the day. It says their

00:14:13.899 --> 00:14:18.320
office hours are open. Nobody was inside. And,

00:14:18.419 --> 00:14:20.600
like, there's boxes everywhere. And this thing's

00:14:20.600 --> 00:14:23.320
been open for years. It's like, okay, yeah, no.

00:14:24.019 --> 00:14:26.639
This looks like a horrible restaurant, you know,

00:14:26.659 --> 00:14:28.600
where, like, I'm going to get food poisoning,

00:14:28.820 --> 00:14:31.740
bank poisoning in this case. And so that was

00:14:31.740 --> 00:14:33.500
a real disconnect. And sure enough, within a

00:14:33.500 --> 00:14:35.080
couple months, they shut down. And I was like,

00:14:35.159 --> 00:14:37.220
dang, had I gotten an account with this bank

00:14:37.220 --> 00:14:39.679
account or with this bank. what would have happened

00:14:39.679 --> 00:14:41.500
had they shut down and that would have been a

00:14:41.500 --> 00:14:45.500
bind. And so I don't mean to preach against the

00:14:45.500 --> 00:14:47.919
small local business side. I also went into a

00:14:47.919 --> 00:14:50.360
Truist and I built a little relationship with

00:14:50.360 --> 00:14:54.080
a VP of Truist locally. And they wanted to connect

00:14:54.080 --> 00:14:56.519
me to certain things, but that's kind of where

00:14:56.519 --> 00:14:59.159
my experience went well, where it was like, wait,

00:14:59.320 --> 00:15:02.720
they know small local businesses and they understand

00:15:02.720 --> 00:15:04.279
that and they feel comfortable with that. But

00:15:04.279 --> 00:15:07.000
with what I was doing, they didn't feel comfortable

00:15:07.000 --> 00:15:09.519
and they felt like, I was building something

00:15:09.519 --> 00:15:11.240
that was kind of, I don't want to say crazy,

00:15:11.259 --> 00:15:14.000
but they tried and they meant well, but I could

00:15:14.000 --> 00:15:16.320
tell that I wasn't building a relationship that

00:15:16.320 --> 00:15:19.700
was leading towards them helping me. It was,

00:15:19.700 --> 00:15:22.779
they wanted me to network locally and do certain

00:15:22.779 --> 00:15:26.159
things, but they really. didn't want to touch

00:15:26.159 --> 00:15:28.200
the business model with a 10 -foot pole. And

00:15:28.200 --> 00:15:30.019
there was something awkward about that. So perhaps

00:15:30.019 --> 00:15:32.639
there's changes in the times right now. We're

00:15:32.639 --> 00:15:33.679
going to come back. We're going to take a little

00:15:33.679 --> 00:15:35.860
break, my friends. But I want to dive in specifically

00:15:35.860 --> 00:15:39.259
about the financial landscape and how it is evolving

00:15:39.259 --> 00:15:41.840
right now. That was years ago. Now there's a

00:15:41.840 --> 00:15:46.720
rise of AI and banking. They're more positioned

00:15:46.720 --> 00:15:50.139
to understand different business models. if they

00:15:50.139 --> 00:15:52.200
understand how the AI stuff works. And I love

00:15:52.200 --> 00:15:54.700
that Walt used the words vibe coding. Walt, way

00:15:54.700 --> 00:15:57.519
to get with the times, man. You're a banker who

00:15:57.519 --> 00:15:59.700
gets money. It gives me hope that, wow, okay,

00:15:59.759 --> 00:16:01.580
maybe more of them are starting to pay attention.

00:16:01.840 --> 00:16:05.639
But we need to understand how those tools can

00:16:05.639 --> 00:16:08.919
also amplify our relationships with the banks

00:16:08.919 --> 00:16:10.539
who are starting to inform themselves. And if

00:16:10.539 --> 00:16:12.220
your bank is not, but you have a relationship,

00:16:12.539 --> 00:16:15.480
you also have the opportunity to plant the seed

00:16:15.480 --> 00:16:18.000
and help them see what you know. I could see

00:16:18.000 --> 00:16:19.840
how that could put you in a... very good position

00:16:19.840 --> 00:16:22.740
with your banker in today's society. So we'll

00:16:22.740 --> 00:16:24.320
be right back and we'll dive right in. All right.

00:16:24.360 --> 00:16:28.139
Welcome in to Vision Pros Live with Jackson Callum.

00:16:28.179 --> 00:16:30.179
I'm your show host. We'll be doing interviews

00:16:30.179 --> 00:16:32.679
for visionary entrepreneurs and guest leaders

00:16:32.679 --> 00:16:35.220
who are building fantastic visions out there.

00:16:44.120 --> 00:16:46.100
Hey, what's up, everybody? Again, I'm super happy

00:16:46.100 --> 00:16:48.080
to have Walt here today talking about banks and

00:16:48.080 --> 00:16:50.620
capital because this is such an important reality.

00:16:50.779 --> 00:16:52.519
My friends, I used to say I don't care about

00:16:52.519 --> 00:16:54.460
the money because I got into business to help

00:16:54.460 --> 00:16:56.620
people, but I didn't realize that that doesn't

00:16:56.620 --> 00:16:59.120
have to be mutually inclusive, those two statements.

00:16:59.639 --> 00:17:03.220
I was basically telling my God, hey, if you send

00:17:03.220 --> 00:17:04.900
me money to help people, I'm not going to care

00:17:04.900 --> 00:17:06.940
about it. that's not a good recipe that's not

00:17:06.940 --> 00:17:09.380
being a wise steward i was i had an immaturity

00:17:09.380 --> 00:17:11.519
when it came to finances and that was holding

00:17:11.519 --> 00:17:14.380
me back when i switched to start looking at money

00:17:14.380 --> 00:17:16.759
and saying you know what i am grateful for the

00:17:16.759 --> 00:17:18.759
sacred resource that is right in front of me

00:17:18.759 --> 00:17:21.019
i need to be a wise steward and learn how to

00:17:21.019 --> 00:17:23.339
work with this in order to serve more people

00:17:23.339 --> 00:17:26.039
my life started to become more abundant immediately

00:17:26.910 --> 00:17:29.349
And as I've continued to lean into that, I've

00:17:29.349 --> 00:17:31.410
continued to unlock superpowers when it comes

00:17:31.410 --> 00:17:33.930
to funding my vision, moving this podcast forward,

00:17:33.970 --> 00:17:35.789
moving my other businesses forward. And I wish

00:17:35.789 --> 00:17:38.130
the same thing for you as a visionary. It is

00:17:38.130 --> 00:17:40.369
super important that we lean into learning how

00:17:40.369 --> 00:17:43.250
do we access and utilize the funding that is

00:17:43.250 --> 00:17:45.609
necessary to bring our visions to life. So we've

00:17:45.609 --> 00:17:48.309
got Walt here to help us with that today. He

00:17:48.309 --> 00:17:50.250
has mentioned that there is an AI revolution

00:17:50.250 --> 00:17:53.190
taking place in banking as well. And I think

00:17:53.190 --> 00:17:55.710
all of us know it because it's in every sector

00:17:55.710 --> 00:17:57.740
of our life. lives and news. And so I want to

00:17:57.740 --> 00:17:59.799
talk about two of the greatest resources for

00:17:59.799 --> 00:18:03.019
me when it comes to AI and implementing AI in

00:18:03.019 --> 00:18:05.799
my business, AI Mavericks. with Austin Armstrong

00:18:05.799 --> 00:18:08.460
and Scott Simpson. These are two guys that dive

00:18:08.460 --> 00:18:10.819
into the depths of AI and the advanced stuff.

00:18:10.980 --> 00:18:12.880
And they're talking about agents and building

00:18:12.880 --> 00:18:15.480
out these agents. And so I have a membership

00:18:15.480 --> 00:18:18.039
for their program every single month so that

00:18:18.039 --> 00:18:20.140
I can go in and learn what are they doing? What

00:18:20.140 --> 00:18:22.819
is the AI hack of the month that they're working

00:18:22.819 --> 00:18:24.900
on and bringing to fruition so that I can bring

00:18:24.900 --> 00:18:28.079
those into my business world as well. And I can

00:18:28.079 --> 00:18:31.099
stay ahead of the AI curves. They're very good

00:18:31.099 --> 00:18:33.420
at staying again in touch with what the latest

00:18:33.420 --> 00:18:35.799
and greatest. new things are. They're great leaders.

00:18:36.019 --> 00:18:38.900
That's also a big factor as to why I joined forces

00:18:38.900 --> 00:18:41.460
with them on this, even though I have my own

00:18:41.460 --> 00:18:44.200
AI program, right? It's like, wait, you're going

00:18:44.200 --> 00:18:46.279
to work with somebody who's ultimately your competitor

00:18:46.279 --> 00:18:48.700
and be in their environment while building. Yes,

00:18:48.759 --> 00:18:50.759
of course. And I talked to them about it. And

00:18:50.759 --> 00:18:52.420
I was like, guys, I have my own as well. I want

00:18:52.420 --> 00:18:54.259
you to know it's like two math professors, you

00:18:54.259 --> 00:18:56.380
know, they're teaching geometry. I'm teaching,

00:18:56.420 --> 00:18:59.079
teaching algebra for this. And we're all getting

00:18:59.079 --> 00:19:01.799
more out of it because when the rising tide.

00:19:02.279 --> 00:19:04.259
lifts all ships that are well -prepared. If you're

00:19:04.259 --> 00:19:05.460
not a well -prepared ship, by the way, you're

00:19:05.460 --> 00:19:07.920
sinking when the tide rises, get your ship and

00:19:07.920 --> 00:19:10.140
order my friends. Then there's the AI marketplace.

00:19:10.380 --> 00:19:13.700
The AI marketplace is our world. for AI. And

00:19:13.700 --> 00:19:15.880
this is positioned to help anybody who's been

00:19:15.880 --> 00:19:17.480
a little bit scared of AI or who doesn't know

00:19:17.480 --> 00:19:20.559
how to use it from the get -go. You already have

00:19:20.559 --> 00:19:22.880
the skills within you as a professional. And

00:19:22.880 --> 00:19:24.940
I want you to be able to see and recognize that.

00:19:25.140 --> 00:19:27.380
Professionals, you can use this free tool on

00:19:27.380 --> 00:19:29.720
the front end to define what your skills are

00:19:29.720 --> 00:19:31.819
by just checking boxes of what do you know how

00:19:31.819 --> 00:19:34.079
to do in the real world. It will translate for

00:19:34.079 --> 00:19:36.380
you what you should have on your resume and on

00:19:36.380 --> 00:19:38.779
your LinkedIn. And you can revamp both of those

00:19:38.779 --> 00:19:41.500
within 15 minutes. In addition, it guides you

00:19:41.500 --> 00:19:43.920
through how to interview for conversations so

00:19:43.920 --> 00:19:46.460
that you can position yourself as an AI executive

00:19:46.460 --> 00:19:49.240
for the future. I believe that most of you who

00:19:49.240 --> 00:19:51.779
are working in average American companies have

00:19:51.779 --> 00:19:54.400
far more AI skills than you even realize. On

00:19:54.400 --> 00:19:56.619
the business side, we have a bottleneck audit

00:19:56.619 --> 00:19:58.839
and the bottleneck audit helps you see what are

00:19:58.839 --> 00:20:00.500
some things that may be going on in your business

00:20:00.500 --> 00:20:02.339
right now that you can check the box for. And

00:20:02.339 --> 00:20:04.420
it will show you what type of system you can

00:20:04.420 --> 00:20:07.779
build with AI in order to surpass those bottlenecks.

00:20:07.960 --> 00:20:09.880
Right now we're in the founding member stage.

00:20:10.400 --> 00:20:12.960
We're going to have 50 founding members at $50

00:20:12.960 --> 00:20:16.880
a month or $500 for lifetime access, not one

00:20:16.880 --> 00:20:18.920
-year access, lifetime. We'll be bumping up to

00:20:18.920 --> 00:20:21.960
$100 after that. The 50 founding cohort is a

00:20:21.960 --> 00:20:26.099
special signature level, if you will. And you'll

00:20:26.099 --> 00:20:28.339
notice underneath the button for it on the enrollment

00:20:28.339 --> 00:20:31.140
page. It says you can apply for a grant if you

00:20:31.140 --> 00:20:33.039
can't afford this. My friends, I don't want to

00:20:33.039 --> 00:20:34.859
leave anybody behind. If you want to explore

00:20:34.859 --> 00:20:37.180
it, just go to the grant program and see what

00:20:37.180 --> 00:20:38.759
that looks like. You can dive in and see the

00:20:38.759 --> 00:20:41.880
dashboard, see how we design our materials every

00:20:41.880 --> 00:20:45.019
single month. And if you want to upgrade, fantastic.

00:20:45.279 --> 00:20:46.839
But again, if you're not in a financial position

00:20:46.839 --> 00:20:48.779
to be able to afford this, just come and join

00:20:48.779 --> 00:20:51.519
us for free. We also have the AI exchange on

00:20:51.519 --> 00:20:54.000
Tuesdays at 2 p .m. Central. We would love to

00:20:54.000 --> 00:20:56.480
see you there. Lastly, we've got the Water Project.

00:20:56.680 --> 00:20:58.619
While we're here to serve each and every single

00:20:58.619 --> 00:21:00.559
one of you, we also don't want to forget the

00:21:00.559 --> 00:21:02.880
less fortunate people who don't even have the

00:21:02.880 --> 00:21:05.460
ability to lock into AI. We're talking about

00:21:05.460 --> 00:21:07.460
people in Africa who don't have access to clean

00:21:07.460 --> 00:21:11.170
drinking water. This project was something that

00:21:11.170 --> 00:21:12.470
I couldn't relate to because I've never been

00:21:12.470 --> 00:21:14.170
thirsty in my life, but I'm glad a team member

00:21:14.170 --> 00:21:17.230
insisted that I take a look. Once I did, I saw

00:21:17.230 --> 00:21:20.450
kids celebrating water like my kids celebrate

00:21:20.450 --> 00:21:22.369
Christmas Day, and I was like, we should definitely

00:21:22.369 --> 00:21:24.670
help out with this. And so we do give to this

00:21:24.670 --> 00:21:27.250
project every single month. I hope that if you're

00:21:27.250 --> 00:21:29.230
in a position to give, you certainly can choose

00:21:29.230 --> 00:21:30.930
a community where you want to give. I love that

00:21:30.930 --> 00:21:33.690
the water project transparently shows you the

00:21:33.690 --> 00:21:35.630
completion of the project. They actually update

00:21:35.630 --> 00:21:37.569
you on the one that you donate to, which is awesome.

00:21:38.220 --> 00:21:39.900
But if you don't have the finances to give back

00:21:39.900 --> 00:21:41.960
to this, my hope is you will at least share it

00:21:41.960 --> 00:21:43.759
with friends and family. Maybe you can talk about

00:21:43.759 --> 00:21:45.539
it over lunch with somebody and show somebody

00:21:45.539 --> 00:21:47.200
what they're up to. I think it's really cool

00:21:47.200 --> 00:21:50.079
and fun to learn about. And we've got 8 billion

00:21:50.079 --> 00:21:52.240
people to help in this world, my friends. So

00:21:52.240 --> 00:21:54.200
if there's another cause that's drawing your

00:21:54.200 --> 00:21:56.380
attention, just like this cause was drawing one

00:21:56.380 --> 00:21:58.440
of my team members' attentions, do us a favor.

00:21:58.839 --> 00:22:01.420
Drop it as a comment in the show. I will personally

00:22:01.420 --> 00:22:03.259
take a look at whatever that cause is, and I

00:22:03.259 --> 00:22:05.720
will do my best to either create and spread the

00:22:05.720 --> 00:22:09.059
word for it or to... to also contribute to it

00:22:09.059 --> 00:22:11.240
myself. So without further ado, let's get back

00:22:11.240 --> 00:22:14.299
to helping all of you with your visions. Walt,

00:22:14.380 --> 00:22:17.559
thanks for being here on Vision Pros Life. Absolutely.

00:22:17.700 --> 00:22:20.839
It's a good conversation. Yes, sir. So diving

00:22:20.839 --> 00:22:24.539
right into that rise of AI and banking and how

00:22:24.539 --> 00:22:27.059
the rules are changing and many business owners

00:22:27.059 --> 00:22:28.960
are falling behind without even realizing it.

00:22:29.359 --> 00:22:31.240
Where do you want to start for that segment?

00:22:32.000 --> 00:22:36.710
Well, ai is here to stay you know you i think

00:22:36.710 --> 00:22:39.430
we're all beginning to understand that the thing

00:22:39.430 --> 00:22:42.410
to remember with with bankers generally speaking

00:22:42.410 --> 00:22:47.829
is um you know they're slow to respond uh generally

00:22:47.829 --> 00:22:50.529
speaking and when you speak in generalities you

00:22:50.529 --> 00:22:53.849
always get yourself in trouble but um you know

00:22:55.000 --> 00:22:58.839
bankers are risk managers and part of being comfortable

00:22:58.839 --> 00:23:01.920
managing risk is understanding the risks associated

00:23:01.920 --> 00:23:04.960
with you know the technology the product the

00:23:04.960 --> 00:23:09.220
times you know the macro economics and so Because

00:23:09.220 --> 00:23:12.019
of that, bankers tend not to be a leading edge

00:23:12.019 --> 00:23:15.960
on anything. They tend to learn and adapt. And

00:23:15.960 --> 00:23:18.779
so I think that's where we are today. I can tell

00:23:18.779 --> 00:23:22.400
you from a regulatory standpoint, there's a lot

00:23:22.400 --> 00:23:25.519
of discussion over the last three or four years,

00:23:25.759 --> 00:23:31.019
both here and in Europe, on how commercial banks

00:23:31.019 --> 00:23:36.109
need to implement AI to better manage risk. um

00:23:36.109 --> 00:23:39.650
most of that is going into the front end side

00:23:39.650 --> 00:23:44.630
of lending which i've spoken um before on on

00:23:44.630 --> 00:23:48.170
some other podcasts that i don't think ai will

00:23:48.170 --> 00:23:52.210
replace your your commercial lender Personal

00:23:52.210 --> 00:23:55.470
debt, personal lending, that's already been replaced.

00:23:55.609 --> 00:23:58.990
That got replaced by algorithms years ago, long

00:23:58.990 --> 00:24:04.089
before AI. But with commercial lending, there's

00:24:04.089 --> 00:24:07.950
so much different nuances from business to business,

00:24:08.029 --> 00:24:13.829
even in the same industry. Granted, I'm a banker.

00:24:13.930 --> 00:24:18.069
That's my fabric. So I may be that slow to change.

00:24:18.759 --> 00:24:23.059
but there's too much humanity that needs to go

00:24:23.059 --> 00:24:29.519
into assessing that business owner's acumen to

00:24:29.519 --> 00:24:34.200
be successful and to be at the table when the

00:24:34.200 --> 00:24:38.279
headwinds come i have not dealt with any business

00:24:38.279 --> 00:24:41.700
that hasn't had some headwinds at some point

00:24:41.700 --> 00:24:46.039
it's inevitable it's life things happen and so

00:24:46.039 --> 00:24:49.170
really Commercial lending is about understanding

00:24:49.170 --> 00:24:52.470
the acumen of the business owner and assessing

00:24:52.470 --> 00:24:57.049
their staying power. And I think there's just

00:24:57.049 --> 00:25:01.690
too much humanity for that piece. Interesting.

00:25:02.509 --> 00:25:05.049
Maybe it's a different category. I don't know

00:25:05.049 --> 00:25:07.069
why it's perhaps overlooked a little bit, but

00:25:07.069 --> 00:25:09.470
to validate what you said too, yes, bankers,

00:25:09.470 --> 00:25:11.970
when you're in a successful position, visionaries,

00:25:11.970 --> 00:25:15.819
you don't have to react to the markets. And so

00:25:15.819 --> 00:25:17.720
you are going to be slow because why would you

00:25:17.720 --> 00:25:20.220
risk everything that you have? They're not great

00:25:20.220 --> 00:25:24.039
gamblers. And that's a good thing. Imagine if

00:25:24.039 --> 00:25:26.119
our banks were constantly gambling with our money.

00:25:26.200 --> 00:25:27.839
I mean, we would be in a very, very difficult

00:25:27.839 --> 00:25:30.380
position, even further difficult position as

00:25:30.380 --> 00:25:33.940
an economy. But as far as commercial. 2008 all

00:25:33.940 --> 00:25:37.259
over again. all right yes and with the commercial

00:25:37.259 --> 00:25:39.980
lending side so there's a couple of of routes

00:25:39.980 --> 00:25:43.000
that i recommend having your eyes open for uh

00:25:43.000 --> 00:25:45.259
my friends and again i wouldn't i want to be

00:25:45.259 --> 00:25:47.140
careful with this i'm not a financial advisor

00:25:47.140 --> 00:25:49.460
you're making your own decisions in relation

00:25:49.460 --> 00:25:52.980
to this i'm definitely not a banker but to open

00:25:52.980 --> 00:25:54.619
your eyes to what is out there that you may not

00:25:54.619 --> 00:25:58.019
have seen stripe provides lending to businesses.

00:25:58.099 --> 00:26:00.700
As you continue to build up a good relationship

00:26:00.700 --> 00:26:03.500
with Stripe by processing transactions, not having

00:26:03.500 --> 00:26:06.140
chargebacks, they open capital to you. PayPal

00:26:06.140 --> 00:26:11.059
also opens lending to individuals and QuickBooks

00:26:11.059 --> 00:26:13.859
as well. If you've used QuickBooks for two years

00:26:13.859 --> 00:26:16.660
or so, QuickBooks Capital becomes a resource

00:26:16.660 --> 00:26:19.500
that is open to you. So there are opportunities,

00:26:19.680 --> 00:26:22.460
but I want to dive in more aggressively on, this

00:26:22.460 --> 00:26:24.619
is again, why it's so helpful and so valuable.

00:26:25.240 --> 00:26:26.980
to build relationships with people like Walt.

00:26:27.839 --> 00:26:31.720
Ultimately, the more choices that you have, the

00:26:31.720 --> 00:26:34.039
better position you'll likely be in to get the

00:26:34.039 --> 00:26:35.980
best bang for your buck in these opportunities

00:26:35.980 --> 00:26:38.759
and not just the best bang for your buck, but

00:26:38.759 --> 00:26:41.160
also the relationships that are likely to have

00:26:41.160 --> 00:26:43.819
more depth and can help you in different ways.

00:26:44.019 --> 00:26:45.859
And so that's really what it's about. It's about

00:26:45.859 --> 00:26:49.680
making sure that we don't end up with. one solution

00:26:49.680 --> 00:26:52.660
for water bottles on the planet um you know that's

00:26:52.660 --> 00:26:55.099
where corruption ultimately comes in and so you

00:26:55.099 --> 00:26:56.960
want to put yourself in a position if you want

00:26:56.960 --> 00:26:58.500
to read the book never split the difference by

00:26:58.500 --> 00:27:01.000
chris voss as well this goes back to basic negotiations

00:27:01.000 --> 00:27:04.960
the person who is in the strongest position is

00:27:04.960 --> 00:27:06.859
almost always going or has the least to lose

00:27:06.859 --> 00:27:09.039
is almost always going to win the negotiations

00:27:09.039 --> 00:27:11.819
and so if you put yourself in a position to where

00:27:12.240 --> 00:27:14.900
you have collateral, you have versatility, you

00:27:14.900 --> 00:27:16.619
have different relationship options, you have

00:27:16.619 --> 00:27:19.799
supply and demand in your favor when it comes

00:27:19.799 --> 00:27:22.660
to how am I going to raise funding, then the

00:27:22.660 --> 00:27:24.680
banks are going to be more likely to want to

00:27:24.680 --> 00:27:26.819
win your business because they don't want you

00:27:26.819 --> 00:27:28.900
to go with another bank if they see that you

00:27:28.900 --> 00:27:30.240
have all those strengths. They're like, well,

00:27:30.299 --> 00:27:33.420
what can we do to win this account over? So those

00:27:33.420 --> 00:27:35.359
are some other fundamentals behind the scenes

00:27:35.359 --> 00:27:39.900
on this. Hidden rules, Walt, of getting business

00:27:39.900 --> 00:27:41.660
from funding that we haven't talked about that

00:27:41.660 --> 00:27:45.859
you'd like to highlight. Yes. And I would say

00:27:45.859 --> 00:27:48.200
information, because what was interesting was

00:27:48.200 --> 00:27:50.440
with those lenders that you listed, I think it

00:27:50.440 --> 00:27:55.339
was three or four. All of those are our service

00:27:55.339 --> 00:27:59.349
providers that have data. and the reason why

00:27:59.349 --> 00:28:02.710
they're able to then provide credit is because

00:28:02.710 --> 00:28:05.789
the guesswork has kind of been removed they know

00:28:05.789 --> 00:28:09.750
what your cash flow is they see every time you

00:28:09.750 --> 00:28:13.130
know you get paid you know so so that it's data

00:28:13.130 --> 00:28:16.309
driven right right so it does take some of the

00:28:16.309 --> 00:28:20.529
guesswork out when it comes to dealing with a

00:28:20.529 --> 00:28:25.890
community bank or a cdfi it really is about the

00:28:25.890 --> 00:28:29.569
communication tools understand that the person

00:28:29.569 --> 00:28:33.490
you're talking to you want them to be your advocate

00:28:33.490 --> 00:28:37.690
they're your champion at that bank or at that

00:28:37.690 --> 00:28:43.170
CDFI you need to empower them to be able to then

00:28:43.170 --> 00:28:47.910
talk about you and your business to the larger

00:28:47.910 --> 00:28:51.309
group within their institution their organization

00:28:51.309 --> 00:28:58.339
and you know sell you to them because in lending

00:28:58.339 --> 00:29:00.940
there's a lot of times where the person you're

00:29:00.940 --> 00:29:05.119
talking to may have signing authority um at one

00:29:05.119 --> 00:29:07.880
time you know depending where i uh what lender

00:29:07.880 --> 00:29:10.240
i was working for i had signing authority so

00:29:10.240 --> 00:29:13.559
i i could you know approve things myself often

00:29:13.559 --> 00:29:17.019
it does need to go up at least one layer and

00:29:17.019 --> 00:29:20.240
so the person you're dealing with needs to be

00:29:20.240 --> 00:29:24.039
given the information so they're excited about

00:29:24.039 --> 00:29:27.460
you your business so they can then take that

00:29:27.460 --> 00:29:30.039
excitement to the next level and so that's where

00:29:30.039 --> 00:29:34.619
it comes to you know keep your books right um

00:29:34.619 --> 00:29:37.700
with all of the technology out there today it's

00:29:37.700 --> 00:29:41.539
really inexcusable if you can't produce financial

00:29:41.539 --> 00:29:44.880
statements a balance sheet in a profit and loss

00:29:44.880 --> 00:29:48.140
you know an income statement um on a regular

00:29:48.140 --> 00:29:51.799
basis and have it be you know good information

00:29:51.799 --> 00:29:56.519
good data um you know that shows that you're

00:29:56.519 --> 00:29:58.740
paying attention to your business and you're

00:29:58.740 --> 00:30:01.519
managing your business um you also need to be

00:30:01.519 --> 00:30:04.740
able to talk about your business from not just

00:30:04.740 --> 00:30:07.559
a passion standpoint because if you're a business

00:30:07.559 --> 00:30:10.319
owner and you don't have passion about what you're

00:30:10.319 --> 00:30:16.140
doing get out now yes right because um you have

00:30:16.140 --> 00:30:19.539
to have that passion um you know things are cyclical

00:30:19.539 --> 00:30:22.259
you know you may you know there's the old saying

00:30:22.259 --> 00:30:25.339
even blind squirrels can find a nut from time

00:30:25.339 --> 00:30:29.000
to time so you know you you may have an opportunity

00:30:29.000 --> 00:30:31.700
you may not be really passionate about it but

00:30:31.700 --> 00:30:35.039
you see oh i can make a buck or two get in make

00:30:35.039 --> 00:30:38.000
your buck or two and get out because if you're

00:30:38.000 --> 00:30:41.079
not passionate about what you're doing you know

00:30:41.079 --> 00:30:44.140
life is short If you're not passionate and those

00:30:44.140 --> 00:30:48.519
headwinds come, that's where I think people then

00:30:48.519 --> 00:30:51.259
can get really tripped up and make bad decisions

00:30:51.259 --> 00:30:53.819
that not just impact themselves, but others.

00:30:54.000 --> 00:30:57.980
So you have to have passion. And so you need

00:30:57.980 --> 00:31:02.039
to be able to talk about the business outside

00:31:02.039 --> 00:31:04.670
of your passion. you need to talk about your

00:31:04.670 --> 00:31:08.650
competitors what makes you special how are you

00:31:08.650 --> 00:31:12.509
differentiated from your competition now we talked

00:31:12.509 --> 00:31:14.869
about a little bit earlier about that you know

00:31:14.869 --> 00:31:19.730
the humanity aspect and you talking to your banker

00:31:19.730 --> 00:31:24.140
about why you're going to stay when those headwinds

00:31:24.140 --> 00:31:26.819
come and you're going to equip your whoever you're

00:31:26.819 --> 00:31:30.220
dealing with with those pieces um jackson to

00:31:30.220 --> 00:31:32.880
have that successful conversation about capital

00:31:32.880 --> 00:31:36.980
absolutely my friends i want you to also dive

00:31:36.980 --> 00:31:40.940
in with ai and ask ai about promissory notes

00:31:40.940 --> 00:31:44.599
and how promissory notes you know, are they legal

00:31:44.599 --> 00:31:48.000
and ask it, are there ways to set healthy boundaries

00:31:48.000 --> 00:31:50.400
with individuals to talk through how to set up

00:31:50.400 --> 00:31:51.759
promissory notes? My friends have been teaching

00:31:51.759 --> 00:31:54.460
this for years and I want you to dive in and

00:31:54.460 --> 00:31:56.220
figure that out for yourself and see what's there

00:31:56.220 --> 00:31:58.400
because I see so many people skipping that stage

00:31:58.400 --> 00:32:00.980
and going straight to banks, capital or worse,

00:32:01.140 --> 00:32:04.119
going to credit cards, you know, and not seeing

00:32:04.119 --> 00:32:05.920
what else is out there. And I'm not saying that

00:32:05.920 --> 00:32:09.220
you can't win by taking out a credit card and

00:32:09.220 --> 00:32:11.220
running your business on that. There's people

00:32:11.220 --> 00:32:13.980
who do it. But there are so many other options

00:32:13.980 --> 00:32:16.940
that we often overlook and we don't we don't

00:32:16.940 --> 00:32:18.339
educate ourselves. So we don't really know what

00:32:18.339 --> 00:32:19.859
our options are. So I'm going to leave that where

00:32:19.859 --> 00:32:21.880
it's at. We're going to continue on this thought

00:32:21.880 --> 00:32:24.299
process of passion a little bit because you were

00:32:24.299 --> 00:32:26.000
going in two different directions. Well, and

00:32:26.000 --> 00:32:28.200
both are super important. One, you talked about

00:32:28.200 --> 00:32:30.119
the people who don't have passion. Now I want

00:32:30.119 --> 00:32:31.799
to talk about the dangers of having passion.

00:32:32.420 --> 00:32:34.980
You know, we have the passion. There's a saying

00:32:34.980 --> 00:32:38.119
when we start selling hammers, everything looks

00:32:38.119 --> 00:32:40.980
like a nail. And I see a lot of business owners.

00:32:41.599 --> 00:32:44.119
think that their stuff's way cooler than it actually

00:32:44.119 --> 00:32:46.579
is, or think that they're way more prepared than

00:32:46.579 --> 00:32:49.819
they actually are, guilty as charged as a business

00:32:49.819 --> 00:32:53.319
owner. We have to be able to look past our blind

00:32:53.319 --> 00:32:55.140
spots. We have to have team members who can help

00:32:55.140 --> 00:32:57.500
us see that, wait, we need to get these elements

00:32:57.500 --> 00:33:00.759
in place before we launch. You can passionately

00:33:00.759 --> 00:33:03.539
run yourself way too close to the cliff or off

00:33:03.539 --> 00:33:05.839
the cliff if you're not careful with making sure

00:33:05.839 --> 00:33:08.720
that what you're doing is also pragmatic. And

00:33:08.720 --> 00:33:11.740
so that's another side. But as we get ready to,

00:33:11.779 --> 00:33:13.259
so now let's say that you're in the middle zone.

00:33:13.700 --> 00:33:15.960
You have the passion, but you're also pragmatic.

00:33:16.420 --> 00:33:19.259
You've got the story. You've got the data -driven

00:33:19.259 --> 00:33:22.119
processes to help showcase that you're on the

00:33:22.119 --> 00:33:24.380
right track. My friends, one of the greatest

00:33:24.380 --> 00:33:26.559
challenges, and this is something that I think

00:33:26.559 --> 00:33:27.940
we have an opportunity to teach our banks about,

00:33:28.059 --> 00:33:32.180
is that we are often misguided 90 % of the time,

00:33:32.200 --> 00:33:34.400
maybe plus, maybe even 99 % of the time in some

00:33:34.400 --> 00:33:37.680
cases, on how much money you need for operations.

00:33:38.619 --> 00:33:41.160
marketing and advertising and i'm going to show

00:33:41.160 --> 00:33:43.319
an article that we created walter look forward

00:33:43.319 --> 00:33:45.200
to your opinion on this as well i'm going to

00:33:45.200 --> 00:33:47.019
plant this seed my friends are the first banker

00:33:47.019 --> 00:33:49.359
i've talked to yet about this but there's this

00:33:49.359 --> 00:33:53.220
there's this myth that exists and it comes from

00:33:53.220 --> 00:33:57.130
the sba and we hear friends and family regurgitate

00:33:57.130 --> 00:33:59.089
this over and over that you need to put seven

00:33:59.089 --> 00:34:01.549
to 8 % towards marketing and advertising and

00:34:01.549 --> 00:34:03.470
Gartner backs it up and says the same thing.

00:34:03.589 --> 00:34:06.910
And the CMO survey that evaluates like 6 ,000,

00:34:06.910 --> 00:34:09.889
I think CMOs says it's around 9 .4 % around the

00:34:09.889 --> 00:34:13.010
same exact reality. And here's the odd thing

00:34:13.010 --> 00:34:16.710
about this, the 6 ,000 CMOs they asked, there's

00:34:16.710 --> 00:34:18.050
no proof that any of them are any good at what

00:34:18.050 --> 00:34:20.369
they do. And in fact, there's a track record

00:34:20.369 --> 00:34:23.550
of 66 % of businesses losing within 10 years.

00:34:23.650 --> 00:34:26.289
So if you follow the advice that all of these

00:34:26.289 --> 00:34:29.070
entities are pushing, you are likely to have

00:34:29.070 --> 00:34:31.050
the exact same track record that every other

00:34:31.050 --> 00:34:34.050
company that they've ever revised has also followed.

00:34:34.110 --> 00:34:37.349
But I took this article, and I worked with Claude

00:34:37.349 --> 00:34:40.590
on this, by the way, and it talks about how that

00:34:40.590 --> 00:34:43.610
is a descriptive reality, the 7 % to 9%. It is

00:34:43.610 --> 00:34:47.920
not a prescriptive reality. And the actual behavior

00:34:47.920 --> 00:34:50.519
is closer to 1%. I mean, they did studies and

00:34:50.519 --> 00:34:53.559
the average American business owner only spends

00:34:53.559 --> 00:34:56.579
1 .08 % of revenue advertising. But that led

00:34:56.579 --> 00:35:00.260
me to ask, well, wait a second. Do we know out

00:35:00.260 --> 00:35:02.219
of the brands that actually listened to SBA,

00:35:02.380 --> 00:35:05.699
how many actually have winning track records

00:35:05.699 --> 00:35:09.800
that spent 7, 8 %? There is literally no study

00:35:09.800 --> 00:35:13.039
done in the world that exists on this. And whether

00:35:13.039 --> 00:35:15.860
this is actually an accurate map. or whether

00:35:15.860 --> 00:35:18.000
the map is just some some fable that was invented

00:35:18.000 --> 00:35:20.699
by authorities and institutions and has just

00:35:20.699 --> 00:35:22.400
been pushed over and over and over so we're going

00:35:22.400 --> 00:35:25.579
to go down here to looking past tesla past other

00:35:25.579 --> 00:35:28.099
frameworks to this reality and this is based

00:35:28.099 --> 00:35:31.800
on vc backed information if you're pre -revenue

00:35:31.800 --> 00:35:35.400
or you have no budget you don't get to invest

00:35:35.400 --> 00:35:37.900
a percentage and if you invest the bare minimum

00:35:37.900 --> 00:35:40.840
in your industry you're like it's like a gardener

00:35:40.840 --> 00:35:43.150
saying what's the least amount of water I can

00:35:43.150 --> 00:35:45.570
give my plants and them not die. That's not how

00:35:45.570 --> 00:35:48.030
you build a healthy garden. You need to put yourself

00:35:48.030 --> 00:35:50.969
in a position where you have the capital to advance

00:35:50.969 --> 00:35:53.349
your projects. Let's go down to new businesses,

00:35:53.449 --> 00:35:56.809
zero to two years. VCs recommend that you put

00:35:56.809 --> 00:36:00.510
20 to 50 % of revenue towards your brands. Hey,

00:36:00.530 --> 00:36:02.829
if you're Dropbox, Dropbox put 100 % of revenue

00:36:02.829 --> 00:36:05.909
towards their advertising and their marketing.

00:36:05.929 --> 00:36:09.309
They made it to a $10 billion IPO. What about

00:36:09.309 --> 00:36:11.469
existing but stalled businesses? Well, if you've

00:36:11.469 --> 00:36:13.860
stalled out, because you have a bad reputation,

00:36:14.159 --> 00:36:16.320
because you didn't hit it off in the beginning.

00:36:16.380 --> 00:36:17.679
Guess what? People are going to be that much

00:36:17.679 --> 00:36:19.739
less likely to be excited about finding out your

00:36:19.739 --> 00:36:22.920
brand. You've got to invest more in those cases.

00:36:23.000 --> 00:36:24.900
And there's industry stats on if you're going

00:36:24.900 --> 00:36:28.679
to do a rebrand, $100 ,000 to $350 ,000. I know

00:36:28.679 --> 00:36:31.280
that's not comfortable. But business isn't about

00:36:31.280 --> 00:36:33.059
being comfortable. It's about providing for your

00:36:33.059 --> 00:36:34.920
loved ones. It's about making sure you put yourself

00:36:34.920 --> 00:36:36.699
in a position where you are as bulletproof as

00:36:36.699 --> 00:36:39.179
possible. Establish and growing, then maybe you

00:36:39.179 --> 00:36:41.699
go down to 10 to 20 % and you work on maintaining.

00:36:42.039 --> 00:36:44.980
And in the dominant cycles, most brands that

00:36:44.980 --> 00:36:46.659
are dominant in their market, they are peddled

00:36:46.659 --> 00:36:48.719
to the metal crushing it. But if you want to

00:36:48.719 --> 00:36:51.199
gamble and put yourself in a position to where

00:36:51.199 --> 00:36:54.679
you are maintaining status quo, 7 to 15 % might

00:36:54.679 --> 00:36:57.360
be possible. But recently Tesla learned that

00:36:57.360 --> 00:36:59.440
other companies come after you. And they take

00:36:59.440 --> 00:37:01.420
your lunch money. That's what's happening with

00:37:01.420 --> 00:37:03.800
DYB over in China. And that's why Tesla is now

00:37:03.800 --> 00:37:05.619
advertising, even though they had a no advertising

00:37:05.619 --> 00:37:08.420
policy previously. But that was where the founder

00:37:08.420 --> 00:37:11.320
had 150 million social media followers. He had

00:37:11.320 --> 00:37:14.460
a billion dollar strategy in place that didn't

00:37:14.460 --> 00:37:16.059
cost him anything because he had already built

00:37:16.059 --> 00:37:18.739
equity into that for so long. So while those

00:37:18.739 --> 00:37:20.880
are my thoughts and some of the studies, I'll

00:37:20.880 --> 00:37:23.639
drop the link for everybody is that we've got

00:37:23.639 --> 00:37:26.599
to help entrepreneurs realize that. They need

00:37:26.599 --> 00:37:29.780
to invest far more in their awareness campaigns,

00:37:30.099 --> 00:37:33.099
in their branding, in their exposure. I don't

00:37:33.099 --> 00:37:34.980
see anybody in the market talking about this

00:37:34.980 --> 00:37:36.639
because there's no study to challenge the authorities.

00:37:36.880 --> 00:37:39.010
What are your thoughts on that? No, I think you're

00:37:39.010 --> 00:37:42.250
spot on. I've worked with a lot of companies

00:37:42.250 --> 00:37:46.070
that have developed great mousetraps. But if

00:37:46.070 --> 00:37:49.010
you can't tell the world about your mousetrap,

00:37:49.150 --> 00:37:51.409
you're not going to sell any. It's one thing

00:37:51.409 --> 00:37:54.929
to come up with an idea and a product. It's a

00:37:54.929 --> 00:37:57.289
whole different thing to actually turn that into

00:37:57.289 --> 00:37:59.769
money because you have to sell it. And no, I

00:37:59.769 --> 00:38:02.469
agree with you, Jackson. I think when it comes

00:38:02.469 --> 00:38:05.630
to the soft side of working capital and where

00:38:05.630 --> 00:38:10.769
that gets spent, um all too often entrepreneurs

00:38:10.769 --> 00:38:17.010
visionaries um uh get concerned of and they hold

00:38:17.010 --> 00:38:19.969
on to cash a little bit too tight right um and

00:38:19.969 --> 00:38:24.289
it's it's a defensive move um and i think you

00:38:24.289 --> 00:38:27.190
know it's kind of part of our nature when it

00:38:27.190 --> 00:38:29.710
comes to is it seven percent is it eight percent

00:38:29.710 --> 00:38:33.230
is it nine percent um i would kind of throw all

00:38:33.230 --> 00:38:35.929
of those out um i agree with you i think it's

00:38:35.929 --> 00:38:38.980
more than that What happens a lot in finance

00:38:38.980 --> 00:38:42.719
is you get people often, you know, it starts

00:38:42.719 --> 00:38:45.840
at universities and goes out from there. And,

00:38:45.860 --> 00:38:47.639
you know, they come up with these formulas and

00:38:47.639 --> 00:38:50.880
they pontificate from above. These are ratios

00:38:50.880 --> 00:38:54.059
you should have. And and nobody's following up.

00:38:54.139 --> 00:38:56.940
Right. Nobody's looking at, you know, the the

00:38:56.940 --> 00:39:00.719
25 most successful companies in industry. Right.

00:39:01.000 --> 00:39:06.309
What are they spending? exactly underwriting

00:39:06.309 --> 00:39:10.409
that banks do there's some data collectors out

00:39:10.409 --> 00:39:15.349
there um rma they were purchased by um i think

00:39:15.349 --> 00:39:17.829
prosite might be the name but they basically

00:39:17.829 --> 00:39:23.230
aggregate all of this cpa tax return data so

00:39:23.230 --> 00:39:26.789
as a lender i can subscribe to this service you

00:39:26.789 --> 00:39:30.769
know if i'm dealing with a a sas company and

00:39:30.769 --> 00:39:33.630
i can then look at all right other companies

00:39:33.630 --> 00:39:37.489
within these size ranges this is how much they're

00:39:37.489 --> 00:39:42.480
spending you know But that's not out there for

00:39:42.480 --> 00:39:46.940
everybody to look at. And it can vary by industry.

00:39:47.119 --> 00:39:51.400
But yeah, I kind of ignore a lot of these reports.

00:39:52.159 --> 00:39:59.099
SBA is good. What I would say is SBDCs, the small

00:39:59.099 --> 00:40:02.260
business development centers that are in every

00:40:02.260 --> 00:40:06.079
state. They're county kind of based. They can

00:40:06.079 --> 00:40:11.159
be extremely useful. But but reports that come

00:40:11.159 --> 00:40:15.900
from SBA, you know, I give them maybe a C or

00:40:15.900 --> 00:40:18.260
a C plus when it comes. Well, it's it's again,

00:40:18.300 --> 00:40:21.900
it's not the report itself. That report is accurate,

00:40:22.079 --> 00:40:25.559
but they've never measured the reality of the

00:40:25.559 --> 00:40:28.559
outcomes. And so it's it's important data, but

00:40:28.559 --> 00:40:30.380
it's an incomplete data set. It would be like

00:40:30.380 --> 00:40:33.380
me telling you telling you guys, hey, if you

00:40:33.380 --> 00:40:36.760
want to get to from Houston to San Antonio, then.

00:40:37.599 --> 00:40:40.840
A thousand people have tried to do it and are

00:40:40.840 --> 00:40:43.340
on their way. And as far as we know, they've

00:40:43.340 --> 00:40:46.000
all spent they all needed three gallons of gas,

00:40:46.059 --> 00:40:49.920
you know, and then nobody's checking if the thousand

00:40:49.920 --> 00:40:52.400
people actually made it or not. They're just

00:40:52.400 --> 00:40:56.389
telling them. that as a general answer. And obviously

00:40:56.389 --> 00:40:58.610
the data connects a little bit better. And I

00:40:58.610 --> 00:41:00.070
break it down in the article for you guys to

00:41:00.070 --> 00:41:02.329
see why do they recommend what they recommend

00:41:02.329 --> 00:41:04.989
and what's there. But if you don't measure against

00:41:04.989 --> 00:41:07.130
the outcome, there's no accountability for the

00:41:07.130 --> 00:41:09.449
advice given. And like I said, it's about businesses.

00:41:10.059 --> 00:41:12.320
that are maintaining, that are already successful.

00:41:12.579 --> 00:41:13.980
That's where that knowledge is coming from. It's

00:41:13.980 --> 00:41:16.420
not from your variable where your stage is and

00:41:16.420 --> 00:41:18.280
where you're at as a business owner. And so we

00:41:18.280 --> 00:41:20.599
have to be more careful with that reality for

00:41:20.599 --> 00:41:23.559
ourselves. And as far as the SBDCs go, the local,

00:41:23.639 --> 00:41:25.599
I have another article on that. They do have

00:41:25.599 --> 00:41:29.000
free, legally required to help you advice. And

00:41:29.000 --> 00:41:32.860
almost nobody uses it very well. And so I've

00:41:32.860 --> 00:41:35.849
wrote an article. about what to watch out for

00:41:35.849 --> 00:41:38.869
in relation to working with the SBDCs and how

00:41:38.869 --> 00:41:40.710
it's extremely beneficial. We wouldn't have raised

00:41:40.710 --> 00:41:43.090
the $100 ,000 to the Baylor Angel Network if

00:41:43.090 --> 00:41:44.670
it wasn't for our guy at Georgetown University

00:41:44.670 --> 00:41:47.550
who was helping us on that during our days where

00:41:47.550 --> 00:41:50.130
I was full -time at Restaurant Connect. So by

00:41:50.130 --> 00:41:52.369
all means, guys, lean into these types of resources.

00:41:52.929 --> 00:41:54.969
Walt, we don't have too much time left. I'm going

00:41:54.969 --> 00:41:57.030
to throw three different topics at you at once.

00:41:57.269 --> 00:41:59.889
And we'll do our best to efficiently go through

00:41:59.889 --> 00:42:03.269
them. One is why access to capital is about to

00:42:03.269 --> 00:42:05.849
change. with AI and the banking explained on

00:42:05.849 --> 00:42:08.789
that side. But more importantly, how is it changing?

00:42:09.110 --> 00:42:12.070
And how different types of banks serve different

00:42:12.070 --> 00:42:14.309
types of businesses as well. Maybe we'll dive

00:42:14.309 --> 00:42:16.929
into that a little bit. We can also create materials

00:42:16.929 --> 00:42:18.789
after the fact, Walt, if we want to give it back

00:42:18.789 --> 00:42:20.929
to the audience in a different way. And how banks

00:42:20.929 --> 00:42:25.349
really decide who gets capital. Let's start with

00:42:25.349 --> 00:42:29.300
two, go to three, go back to one. you told about

00:42:29.300 --> 00:42:31.980
your experience with with the bank in the pyramid

00:42:31.980 --> 00:42:35.139
i can't remember the name of that bank um when

00:42:35.139 --> 00:42:38.059
selecting banks it's it's an interview process

00:42:38.059 --> 00:42:41.840
not all banks and all community banks are a fit

00:42:41.840 --> 00:42:45.369
for every business Just like if you're getting

00:42:45.369 --> 00:42:48.989
a CPA or if you're getting an attorney, you want

00:42:48.989 --> 00:42:50.809
to talk to them. You need to make sure that there's

00:42:50.809 --> 00:42:54.170
a fit. And often people just go, oh, this is

00:42:54.170 --> 00:42:57.250
the bank that's closest or, oh, I like this is

00:42:57.250 --> 00:43:00.389
the better advertisement or this is the best

00:43:00.389 --> 00:43:03.090
one with their online mobile banking. You got

00:43:03.090 --> 00:43:06.329
to talk to the people and do your research. All

00:43:06.329 --> 00:43:08.869
banks, because they're regulated, you can look

00:43:08.869 --> 00:43:14.030
up information on them at FDIC. um on that um

00:43:14.030 --> 00:43:19.110
third how to get the capital or what that looks

00:43:19.110 --> 00:43:22.489
like the decision -making process it goes back

00:43:22.489 --> 00:43:26.550
to what we were talking about with having that

00:43:26.550 --> 00:43:30.909
champion within that organization and really

00:43:30.909 --> 00:43:33.469
what they are doing especially for young companies

00:43:33.469 --> 00:43:37.250
or companies that don't fit in a box well if

00:43:37.250 --> 00:43:40.630
you fit in a box you know skip pasco go to a

00:43:40.630 --> 00:43:43.489
community bank you know get dialed in after you

00:43:43.489 --> 00:43:46.289
you have that relationship if you're a young

00:43:46.289 --> 00:43:49.449
business if you're in these industries that are

00:43:49.449 --> 00:43:53.409
kind of new and unknown you know it's the cdfi's

00:43:53.409 --> 00:43:56.829
it's the community banks but it boils down to

00:43:56.829 --> 00:44:02.099
debt is not a grant the lender needs to have

00:44:02.099 --> 00:44:05.059
a reasonable expectation that you're going to

00:44:05.059 --> 00:44:09.099
pay them back so that's your job is to outline

00:44:09.099 --> 00:44:13.219
how with taking this money from them putting

00:44:13.219 --> 00:44:16.000
it into your business you're going to generate

00:44:16.000 --> 00:44:19.099
more money which then can be used to pay them

00:44:19.099 --> 00:44:23.059
back It sounds simple. It's more complicated

00:44:23.059 --> 00:44:26.500
than that. But if you put that as your guidepost,

00:44:26.880 --> 00:44:29.619
you need to convince them that you can pay them

00:44:29.619 --> 00:44:33.599
back. That's 50 % of the path that gets you this

00:44:33.599 --> 00:44:38.579
huge head start. When it comes to AI, I think

00:44:38.579 --> 00:44:42.079
AI is going to play a couple of roles with banks.

00:44:43.039 --> 00:44:46.039
um both community banks and and we can see the

00:44:46.039 --> 00:44:49.679
big banks as well fraud detection uh let's face

00:44:49.679 --> 00:44:54.119
it um you know i i often kind of amuse that these

00:44:54.119 --> 00:44:58.900
people who prey upon others and pull off fraud

00:44:58.900 --> 00:45:03.119
if they would just put that much energy and resources

00:45:03.119 --> 00:45:06.860
and intellect into doing good in this world how

00:45:06.860 --> 00:45:09.940
much better would this world be but fraud exists

00:45:10.570 --> 00:45:14.570
AI is excellent at pattern recognition. So we

00:45:14.570 --> 00:45:17.869
already know and we've seen AI used in fraud

00:45:17.869 --> 00:45:23.590
detection. Other areas with banks is new services

00:45:23.590 --> 00:45:29.809
and better interfaces. What we had for mobile

00:45:29.809 --> 00:45:33.750
banking five years ago is completely different

00:45:33.750 --> 00:45:36.469
than what we have today. I think it's going to

00:45:36.469 --> 00:45:42.190
continue to develop. AI is really bringing down

00:45:42.190 --> 00:45:44.849
the cost of creating these platforms and these

00:45:44.849 --> 00:45:49.550
programs and banks will capitalize on it. And

00:45:49.550 --> 00:45:52.570
then lastly, and I disagree with a lot of people

00:45:52.570 --> 00:45:55.889
out there, you know, the talking heads talking

00:45:55.889 --> 00:45:59.670
about AI replacing people in the banking world.

00:46:00.110 --> 00:46:03.050
I do not, and I already touched on it, but I

00:46:03.050 --> 00:46:08.989
don't see AI taking over. credit decisioning

00:46:08.989 --> 00:46:12.050
on the commercial side i think it will augment

00:46:12.050 --> 00:46:15.449
it i'm hoping it makes it faster because i'll

00:46:15.449 --> 00:46:19.070
tell you and the worst thing a banker can do

00:46:19.070 --> 00:46:23.329
is deliver a slow no if you're dealing with the

00:46:23.329 --> 00:46:27.110
lender and they're dragging their feet and every

00:46:27.110 --> 00:46:29.250
three or four days they come back to you and

00:46:29.250 --> 00:46:31.630
they need one more piece of paper and this goes

00:46:31.630 --> 00:46:38.219
on for a week cut and run um slow Bankers have

00:46:38.219 --> 00:46:41.539
given themselves bad reputations because of bad

00:46:41.539 --> 00:46:47.059
practices. And the slow no is to me inexcusable.

00:46:47.179 --> 00:46:51.719
So I think AI is helping on the workflow, making

00:46:51.719 --> 00:46:56.059
the process easier for businesses to go. But

00:46:56.059 --> 00:46:58.940
I don't see it necessarily replacing the decision

00:46:58.940 --> 00:47:02.960
making process. And then the selfish plug, I

00:47:02.960 --> 00:47:08.909
think AI can. reduce the risk involved with commercial

00:47:08.909 --> 00:47:12.469
lending. That's what we built our company on.

00:47:12.590 --> 00:47:16.309
And the goal and the reason why we built this,

00:47:16.429 --> 00:47:19.670
and I mentioned this before. bankers tend to

00:47:19.670 --> 00:47:22.269
be, well, not tend to, they are risk managers.

00:47:22.489 --> 00:47:25.929
But to manage risk, you have to understand the

00:47:25.929 --> 00:47:28.769
parameters that you're working in. And we all

00:47:28.769 --> 00:47:31.630
know the world's very crazy right now. So if

00:47:31.630 --> 00:47:35.250
we can develop an AI tool that does a better

00:47:35.250 --> 00:47:39.869
job and a lower impact on the borrower to collect

00:47:39.869 --> 00:47:42.429
financial statements so we have the data, so

00:47:42.429 --> 00:47:45.610
we can have early warning systems, it ultimately

00:47:45.610 --> 00:47:49.400
reduces the risk to the commercial lender and

00:47:49.400 --> 00:47:52.980
if the risk goes down i believe they will say

00:47:52.980 --> 00:47:56.760
yes to more loans or more questionable loans

00:47:56.760 --> 00:48:00.480
increasing access to capital for these you know

00:48:00.480 --> 00:48:05.139
less known industries or younger businesses because

00:48:05.139 --> 00:48:08.079
they have that data feedback loop that is so

00:48:08.079 --> 00:48:12.420
essential absolutely guys today we received a

00:48:12.420 --> 00:48:16.269
master class on all things banking and ai and

00:48:16.269 --> 00:48:18.769
we can combine those two for our advantage i

00:48:18.769 --> 00:48:21.449
want to be able to help you do just that if you

00:48:21.449 --> 00:48:24.190
have a vision and a brand that you are trying

00:48:24.190 --> 00:48:27.309
to build you can take the script from this exact

00:48:27.309 --> 00:48:30.710
video and you can plug it into ai and i want

00:48:30.710 --> 00:48:33.170
you to do it because one i don't like to have

00:48:33.170 --> 00:48:35.889
conversations where i'm caught with my pants

00:48:35.889 --> 00:48:40.159
down meaning i don't like to go to a lender or

00:48:40.159 --> 00:48:43.659
to a lawyer or to anybody who's got a whole lot

00:48:43.659 --> 00:48:46.059
of knowledge over me on a subject and i'm not

00:48:46.059 --> 00:48:47.960
prepared to talk about it i don't really understand

00:48:47.960 --> 00:48:50.480
them i'm kind of wasting their time now i'm not

00:48:50.480 --> 00:48:53.139
i haven't done my due diligence well now ai can

00:48:53.139 --> 00:48:56.139
help you understand those things so much better

00:48:56.139 --> 00:48:57.980
so you can go in with the right types of questions

00:48:57.980 --> 00:49:02.199
so give ai the script tell it to do do research

00:49:02.199 --> 00:49:05.550
on you and your situation Ask it, what questions

00:49:05.550 --> 00:49:07.489
should I be asking when I go into these environments?

00:49:07.630 --> 00:49:10.730
What results might I be looking for? It's not

00:49:10.730 --> 00:49:12.530
going to give you a perfect answer, but I guarantee

00:49:12.530 --> 00:49:13.929
you it's going to give you more knowledge than

00:49:13.929 --> 00:49:16.150
you have right now if you just try to go in and

00:49:16.150 --> 00:49:18.809
do it by yourself. It can, as Walt talked about,

00:49:18.969 --> 00:49:21.929
augment that reality. For those of us looking

00:49:21.929 --> 00:49:27.210
to use AI to replace assets or people in our

00:49:27.210 --> 00:49:29.260
life, you're going to suffer the consequences

00:49:29.260 --> 00:49:31.420
of that period. That's the wrong attitude. It's

00:49:31.420 --> 00:49:34.019
how can you amplify your life and your situations

00:49:34.019 --> 00:49:36.320
and look no further than RingCentral's piss poor

00:49:36.320 --> 00:49:38.860
customer service. Look no further than Bank of

00:49:38.860 --> 00:49:41.199
America and how bad their customer service has

00:49:41.199 --> 00:49:44.159
become. They've spent millions of dollars implementing

00:49:44.159 --> 00:49:46.719
AI the wrong way. So yes, there are companies

00:49:46.719 --> 00:49:49.179
that are going to regret the way that they move

00:49:49.179 --> 00:49:52.800
towards AI. The neat thing about that is I think

00:49:52.800 --> 00:49:54.880
a lot of them will realize the cost and they

00:49:54.880 --> 00:49:57.690
will course correct. And be looking for people

00:49:57.690 --> 00:50:00.349
to come in and help salvage those relationships

00:50:00.349 --> 00:50:02.530
and build those businesses out too. So there's

00:50:02.530 --> 00:50:04.690
going to be some disruption that takes place.

00:50:04.730 --> 00:50:07.630
But my hope for you as a visionary, learn to

00:50:07.630 --> 00:50:11.010
use. AI the right way. Learn to use capital the

00:50:11.010 --> 00:50:13.429
right way. Build the relationships and understand

00:50:13.429 --> 00:50:16.110
how to use it in a way that is ethical, in a

00:50:16.110 --> 00:50:18.090
way that is healthy, in a way that creates sustainability

00:50:18.090 --> 00:50:20.510
for what you're up to. Walt, I really appreciate

00:50:20.510 --> 00:50:22.349
all that you've done. My friends, I'm going to

00:50:22.349 --> 00:50:24.409
be asking Walt if he will meet with me after

00:50:24.409 --> 00:50:26.269
this because I would like to be able to unpack

00:50:26.269 --> 00:50:28.829
more for him. It is really that simple in life,

00:50:28.909 --> 00:50:30.909
my friends. Just reach out to people like Walt.

00:50:30.989 --> 00:50:32.789
It doesn't matter if it's through LinkedIn or

00:50:32.789 --> 00:50:34.150
if it's through Facebook. Wherever you find him,

00:50:34.150 --> 00:50:36.269
just go to Google or AI and ask for Walt's information.

00:50:36.630 --> 00:50:38.340
I'm sure he'd be happy. to talk to you about

00:50:38.340 --> 00:50:42.260
how your visions can be impacted or can benefit

00:50:42.260 --> 00:50:45.239
from the services that he may have. Walt, I'll

00:50:45.239 --> 00:50:47.739
give you the final word, cookie cutter, or not

00:50:47.739 --> 00:50:50.340
cookie cutter, sorry, fortune cookie style. What

00:50:50.340 --> 00:50:53.400
advice or final wisdom do you have for visionaries

00:50:53.400 --> 00:50:56.619
out there? Build relationships, put the right

00:50:56.619 --> 00:51:00.360
people around you, and then listen to them. Unfortunately,

00:51:00.500 --> 00:51:04.639
through my career, I have had businesses, I've

00:51:04.639 --> 00:51:08.780
had friends grow businesses, not listen to advice

00:51:08.780 --> 00:51:12.139
from me or others, and then find themselves growing

00:51:12.139 --> 00:51:15.239
out of business. And that's a real threat out

00:51:15.239 --> 00:51:18.659
there. So put the right people around you, but

00:51:18.659 --> 00:51:22.269
then listen to them. You heard it from Walt Postlewaite

00:51:22.269 --> 00:51:24.409
on Vision Pros Live. Let's build relationships.

00:51:24.869 --> 00:51:26.150
We'll see you in the next episode. Thank you

00:51:26.150 --> 00:51:28.010
for being here today. I'm really happy that you

00:51:28.010 --> 00:51:30.309
tuned in to Vision Pros Live. I'm looking forward

00:51:30.309 --> 00:51:33.849
to seeing your reactions as these episodes continue

00:51:33.849 --> 00:51:35.610
to move forward. This is going to get more and

00:51:35.610 --> 00:51:37.650
more fun. We'll have more and more engagement

00:51:37.650 --> 00:51:39.750
as well. We'll invite people to participate in

00:51:39.750 --> 00:51:41.929
the show. And thank you for giving us your time

00:51:41.929 --> 00:51:44.210
and attention. Have an excellent time building

00:51:44.210 --> 00:51:46.570
out your vision and becoming a vision pro yourself.
