WEBVTT

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your goals for it. Those are all very important

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to me. The podcast industry is what I call an

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amateur industry, and that's okay. That's one

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of the reasons why I like it and I choose to

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be in it. Anybody who has a $45 microphone, a

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camera, can go live on Facebook, calls it a podcast,

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and that's great from a positional standpoint

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for the entire world. But from my standpoint,

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I have to be careful as a... as a host that when

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i get if i get a young kid who comes on and talks

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about how he wants to be a doctor phenomenal

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i can do that but if i get a doctor who comes

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on and says he's invented a new non -invasive

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heart surgery i have to do my research and find

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out is he legitimate is this a fraud situation

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is there a ponzi scheme or something going on

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behind it i have to be very aware so that i don't

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end up endorsing something that, uh, that may

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not. And you, you got superpowers. You're, you

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got a couple of decades of wisdom, at least.

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I know you're at least 20. Um, you've got, you

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know, a great sizzle reel. Um, you've got, you're

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on point with your messaging. Um, and we've got

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a business world where 96 % of businesses fell

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within 10 years, 4 % survive. The ones who are

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surviving, most of them have to, they think they

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have to pretend to, to do well in order to get

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business. Um, and Man, they lack vision. They

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don't have clarity. They lack culture. They're

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all transactional. Very few are transformational.

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And they lack leadership because they're so busy

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chasing the next dollar. They're not developing

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their people. So I think we speak the same language.

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Your form talked about awards, which is fantastic.

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But I don't have any context in those awards

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either. So feel free to just enlighten me and

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feel free to ask me any question you'd like as

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well. Yeah, as far as, you know, who am I? What

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is Sola? You know, what is our vision? Our vision

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is to change people's lives for the better. Because

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we've seen over the years, you know, I've been

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on this earth. enough times to see all the pitfalls

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people have made i've seen all the grand ideas

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i've seen theology use or excuse me uh theories

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in terms of okay this is how we need to operate

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and you just see all of the ups and downs over

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the years and you go what is what is wrong you

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know what is needed what's missing I personally

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believe, and my business partner, John Grannis,

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we both believe that it's the lack of investing

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in people. It's the lack of empowering people.

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Here's an example of the lack of empowerment.

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I don't know the last time, Jackson, you've been

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on a customer service call. You call in. You

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have a problem. And obviously, all you want is

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your problem to be fixed and go away. But you

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get the person. who can't make any decisions,

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then you have to get transferred and then you

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get lost in that whole transfer world. Then you

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get that person and they go, oh, I can't help

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you with that. Yeah. I'll give you a perfect

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example, Bob. And this is something that most

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of you who are in the podcast can relate to.

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I love Go High Level. It is our system of choice.

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It does a lot of great things for us. And I called

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them this morning, jumped onto Zoom. And they

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have a new waiting room type operation. It seems

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like they're trying to make some upgrades. But

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the person right there that's assigning people

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to agents could not assign me, was incapable

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of assigning me without me going onto their website

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and filling out with an AI that's very slow,

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why it is that I needed to talk to somebody.

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And I asked her, will you do me a favor while

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I do this? And can you submit a ticket about

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how this, is interrupting my day and interrupts

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the flow of your clients. And she said, I don't

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have the ability to do that. And there was four

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other agents in there. I said, can any of you

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four agents do that? No, they're all assigned

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to their responsibilities. And I don't mean to

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shame Go High Level as the poster child of this

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experience. My hope is that Go High Level's executives

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will hear this. They will step into action, realize

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that there's an opportunity here that will bless

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the lives of thousands upon thousands of their

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clients. And allow people like myself to speak

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much more positive things about the way that

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they go about disrupting the friction that exists.

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Removing the friction, smoothing it out. It's

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not that hard to do. So, Bob, well said. Very

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important that we all take notes on that. Yeah.

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And when you also think about the lack of empowerment,

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this is another area that I think you see is

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the C -level. you know, organizations being structured

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like this. So we've got the top and it all goes

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downhill to the bottom. And I think the most

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major piece is the top piece does not empower

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management because what they're charged with

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is get our employees to do X, Y, and Z, which

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is all financially related. Market strategies,

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everything. It's always bottom line is the dollar.

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Yeah. Which I totally understand. But what I

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believe happens is when you become so focused

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on just the money, what do you lose sight of?

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Your greatest resource, which is your people.

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Your people. Well, and a big part of that, Bob,

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too, to double down on the mass market. Most

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of the visionaries who listen in are newer, younger,

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getting into it. And, you know, they won. We

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call it a top -down management. You and I both

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know that in order to implement it, you have

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to reverse it, right? And you have to support

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as leaders. You got to support the whole system.

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We read top to bottom, left to right. So nobody

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designed that poorly. It's just a matter of reading.

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But on the flip side, with the small businesses,

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they're so desperate for cash growth that they

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think they have to build fractionally. And so

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the fractional term has gotten big. We have all

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these fractional C -level executives out there.

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And from what I can see, and tell me if I'm wrong,

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but from accountability standpoint, nobody knows

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what the C means. Nobody. Nobody's using the

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actual C. They put somebody in place as a fractional

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so they can have a cheap investment. That fractional

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person's excited because they can have four or

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five clients and sustain themselves. But at the

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end of the day, they're not making chief. level

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of decisions everybody's bottlenecking with whoever

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the the main person is or the main couple people

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on their executive assistant their office but

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they're they're not establishing chief level

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behaviors to your point i can't wait we're gonna

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dive in i gotta dive in deep with you on this

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stuff this is gonna be yeah you might talk to

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me a little bit about the awards that you guys

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have won where'd you win them from what's the

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what's the quantification qualification of those

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yeah these are the tele awards they're kind of

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like our grammy emmy in our world So the telewards,

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they have a specific area for industrial training

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films. So our last one, and this will get into

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our philosophy, the last one that we just submitted

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is the right side of the line. It's all about

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harassment and discrimination and creating respect

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in the workplace. Now, we're not afraid to address

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topics that people don't want to talk about because

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they're afraid. um anti -semitism islamic phobia

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uh asian hate i it's been really interesting

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and the response has been great so if i add one

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to that yeah i'll add one to it um we're we're

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we stand against va relationships we call it

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virtual abuse virtual abuse is rampant right

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now it's modern slavery And we don't, we often,

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most of the people say, well, my VA loves me.

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Why don't you let a third party verify that?

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Yeah. Rather than assuming that just because

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they told you they love you and just because

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you pay them more than whoever last paid them,

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there's a lot of little things that can be done

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to find out. And again, I'm not talking about

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policing it. And if we don't open our eyes as

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leaders to really take into consideration how

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much do our people love working with us? How

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much are we helping them? be empowered? How much

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are we understanding what their life needs are,

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what their wants and desire, where they want

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to go from here? I see very few leaders having

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those conversations with their proclaimed virtual

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assistant, who's actually their proclaimed do

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it everywhere and everything on time faster than

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I can when you don't want to, because you're

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so terrified of losing your job. You're not going

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to say no ever, but that entrepreneur is going

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to live the high life in the meantime. Yeah.

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I'm going to circle back around to the question.

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This is cool because I was just in front of basically

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a team that is responsible. This organization

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is in the healthcare industry. They have, are

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you ready for this? They have over 200 ,000 employees,

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close to 300. They're actually over 300 with

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the part -timers. So they're massive. And we

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got into a conversation and we were telling them

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about the right side of the line and another

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program. But in the conversation, we got into

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management. Okay. Are your managers really in

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touch? And here's an example. Somebody, a female,

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we'll just use a female as an example. has been

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was sexually harassed and abused and the perpetrator

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was duly investigated charged everything now

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problems done now as a manager let's say you

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know I I've got a team of 10. four of them are

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females what are those females potentially thinking

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they just they they didn't have any issues but

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am i next right so what's being done to support

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the person right that got affected i'm sitting

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here i go into my meeting and i got my list and

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hey well let's go boom boom boom boom let's get

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through this stuff never checking in and what

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are your needs what are the your concerns and

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if we're more in tune with those types of things

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You think about if I would ask the women to stay

00:11:10.639 --> 00:11:14.200
behind after the meeting and I would bring up,

00:11:14.259 --> 00:11:18.279
I know you're aware of so -and -so. It was a

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horrible thing. What are your thoughts about

00:11:21.500 --> 00:11:26.679
that? Do you have any concerns? The trust level,

00:11:26.759 --> 00:11:33.240
which is dramatically. And not only that, now

00:11:33.240 --> 00:11:37.669
am I in a position? to redirect them on a performance?

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Absolutely, because they trust me. They know

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that I care about them. And it's not a game we

00:11:45.629 --> 00:11:49.389
play. It's people, when they're taught that they

00:11:49.389 --> 00:11:54.090
can be empathetic, we really are. As people,

00:11:54.149 --> 00:11:57.809
we can be very empathetic when you allow somebody

00:11:57.809 --> 00:12:02.149
to tell their story. And so I asked them, I said,

00:12:02.289 --> 00:12:07.240
are your managers? That in tune with all the

00:12:07.240 --> 00:12:08.840
things that's going on, and especially in the

00:12:08.840 --> 00:12:12.620
healthcare. Patients, man, there's a lot of patients

00:12:12.620 --> 00:12:16.799
that get abused. There's a lot of nurses that

00:12:16.799 --> 00:12:20.240
get abused from doctors and other types of clinical

00:12:20.240 --> 00:12:25.559
physicians. It's crazy what goes on out there.

00:12:25.919 --> 00:12:31.500
So we said, all right, what can we do to help

00:12:31.500 --> 00:12:34.590
you? and i said here's what we do this is why

00:12:34.590 --> 00:12:40.230
we do what we do we create training films that

00:12:40.230 --> 00:12:44.570
have three things they're realistic they're relatable

00:12:44.570 --> 00:12:49.450
and they're relevant because if you have those

00:12:49.450 --> 00:12:53.629
three you can actually engage the person to actually

00:12:53.629 --> 00:12:56.549
pay attention they put themselves in that situation

00:12:56.549 --> 00:13:01.429
or they relate to oh i just saw this happen And

00:13:01.429 --> 00:13:04.230
they have a greater understanding of the content

00:13:04.230 --> 00:13:07.809
and why it's so important for them to not just

00:13:07.809 --> 00:13:11.470
take it here, but to place it in here. And we've

00:13:11.470 --> 00:13:13.330
always heard of it. And that's why I'm excited.

00:13:13.509 --> 00:13:16.350
So I'm excited. So I'll take a look at the materials,

00:13:16.409 --> 00:13:18.850
too. I'm very fortunate. I was part of the team

00:13:18.850 --> 00:13:20.750
at Video Power Marketing. It's Jake Larson's

00:13:20.750 --> 00:13:24.250
right hand man. And at Video Power, we did we

00:13:24.250 --> 00:13:26.309
launched some of the most viral video ad campaigns

00:13:26.309 --> 00:13:30.120
of all time. And our video ad producer produced

00:13:30.120 --> 00:13:31.960
the number one YouTube ad of the decade with

00:13:31.960 --> 00:13:33.860
Kobe Bryant and Lionel Messi on Turkish Airlines.

00:13:34.659 --> 00:13:38.259
And so each one of these ads, those were three

00:13:38.259 --> 00:13:41.240
of many elements that were needed in order to

00:13:41.240 --> 00:13:43.240
really gain traction. You know, if we just had

00:13:43.240 --> 00:13:45.500
those three elements, the content still would

00:13:45.500 --> 00:13:48.279
have fallen flat. The gamification is missing,

00:13:48.419 --> 00:13:51.340
the intrigue, what I call the intrigue, the attract

00:13:51.340 --> 00:13:53.870
and the inspire. Um, as well, those are three

00:13:53.870 --> 00:13:55.590
critical components for people who are at the

00:13:55.590 --> 00:13:57.509
unaware level, moving towards awareness, looking

00:13:57.509 --> 00:13:59.750
for safety, um, right. And healthy boundaries.

00:13:59.950 --> 00:14:02.929
So there's so many things, vision pros that we'll

00:14:02.929 --> 00:14:04.750
want to take a look at with this, but I can tell

00:14:04.750 --> 00:14:08.309
you just from the nature of Bob, how he shows

00:14:08.309 --> 00:14:10.250
up as a leader, um, to get to know some is our

00:14:10.250 --> 00:14:12.610
first time meeting my friends. Um, you know,

00:14:12.610 --> 00:14:15.509
and, and the, the nature of this conversation,

00:14:15.730 --> 00:14:18.889
it has been extremely transformational, very

00:14:18.889 --> 00:14:22.009
little transactional. dialogue has taken place

00:14:22.009 --> 00:14:24.289
between the two of us. And then the examples

00:14:24.289 --> 00:14:27.090
that he's given tells you about how he's walked

00:14:27.090 --> 00:14:29.570
in this experience of talking to leaders, empowering

00:14:29.570 --> 00:14:32.169
individuals, working with tons of, it doesn't

00:14:32.169 --> 00:14:34.450
matter if it's 200 ,000 in the hospital, 20 ,000

00:14:34.450 --> 00:14:37.409
or 2000, you can see there's a level of depth

00:14:37.409 --> 00:14:39.850
here. So I do look forward to diving in deeper

00:14:39.850 --> 00:14:42.950
on those dynamics. One thing I'd like to add

00:14:42.950 --> 00:14:45.149
or circle back to is a quote that came to mind

00:14:45.149 --> 00:14:48.190
as you spoke, Bob. My favorite quote is people

00:14:48.190 --> 00:14:51.279
don't care how much we know. until they know

00:14:51.279 --> 00:14:54.960
how much we care. And once people know how much

00:14:54.960 --> 00:14:58.340
we care, they're going to care about implementing

00:14:58.340 --> 00:15:00.639
what it is that we know. They will go to bat

00:15:00.639 --> 00:15:03.440
for us beyond belief. So there's the negative

00:15:03.440 --> 00:15:06.309
side. People won't care if we don't care. But

00:15:06.309 --> 00:15:08.990
the positive side, if we really care about people,

00:15:09.110 --> 00:15:11.450
we can move mountains very fast with great people

00:15:11.450 --> 00:15:13.409
by our side, and it can be a lot of fun. So Bob's

00:15:13.409 --> 00:15:17.129
a living example of that. Let's use some of this,

00:15:17.210 --> 00:15:19.610
Bob, as the first introduction segment. Are you

00:15:19.610 --> 00:15:22.470
okay with that? Sure. Yeah. I mean, I just kind

00:15:22.470 --> 00:15:23.789
of went into podcast mode. I was like, let's

00:15:23.789 --> 00:15:25.269
do this. I was like, I like Bob. We're going

00:15:25.269 --> 00:15:26.990
to make this happen. And I'd love to have you

00:15:26.990 --> 00:15:29.070
come back. I'd love to dive deeper into the program

00:15:29.070 --> 00:15:31.990
as well and see what you have there. And I'd

00:15:31.990 --> 00:15:34.679
love to dive, you know, figure out too. Which

00:15:34.679 --> 00:15:36.899
of the markets that are listening to this do

00:15:36.899 --> 00:15:38.720
we really want to focus in on serving? Because

00:15:38.720 --> 00:15:41.480
they're different. Just like mathematics, right?

00:15:41.620 --> 00:15:44.360
If I'm teaching basic math today, that's okay.

00:15:44.639 --> 00:15:46.419
But anybody who's in algebra is going to leave

00:15:46.419 --> 00:15:50.100
within seconds. But if I'm teaching calculus,

00:15:50.399 --> 00:15:53.009
that's totally cool. But I need to make sure

00:15:53.009 --> 00:15:55.789
to be, you know, tied into that. So we'll be

00:15:55.789 --> 00:15:57.889
we'll be coming back with Bob as soon as I can.

00:15:57.909 --> 00:16:00.909
I can reign his schedule back in or bring it

00:16:00.909 --> 00:16:03.470
back to live. Bob, any final words of wisdom?

00:16:03.509 --> 00:16:05.409
This is a last chance you had to meet with me

00:16:05.409 --> 00:16:08.629
and talk to our people about what they can do

00:16:08.629 --> 00:16:10.250
to support their vision or move their vision

00:16:10.250 --> 00:16:14.269
forward. What would your advice be? I would say

00:16:14.269 --> 00:16:19.090
seek to understand your people. Seek to find

00:16:19.090 --> 00:16:23.200
out what they need. What you can do to help them

00:16:23.200 --> 00:16:26.980
succeed, to help them have a balanced life, to

00:16:26.980 --> 00:16:30.340
give them the opportunities that every person

00:16:30.340 --> 00:16:34.000
deserves. So to have the mindset to go all the

00:16:34.000 --> 00:16:37.039
way down, as you were talking about the pyramid,

00:16:37.259 --> 00:16:40.019
go all the way down to the janitor that is kind

00:16:40.019 --> 00:16:43.360
of traditionally seen as the lowest person on

00:16:43.360 --> 00:16:46.899
the totem pole. Have the mindset that every person

00:16:46.899 --> 00:16:50.639
matters. And I want to know, what do you need?

00:16:50.919 --> 00:16:53.080
What are your concerns? What questions? What

00:16:53.080 --> 00:16:56.539
can I provide for you? I want you to come here

00:16:56.539 --> 00:17:01.919
and be thrilled. Not just, I got a job. No, you're

00:17:01.919 --> 00:17:08.539
thrilled to be there. And to be a part of something

00:17:08.539 --> 00:17:12.240
that's bigger than yourself. It's in us. We want

00:17:12.240 --> 00:17:15.740
to be part of something. We always do. And if

00:17:15.740 --> 00:17:18.599
you give that understanding for people. That's

00:17:18.599 --> 00:17:21.880
what they will grab onto it. And people I think

00:17:21.880 --> 00:17:25.579
are amazing when they are given those opportunities.

00:17:26.440 --> 00:17:30.920
Huge. Absolutely. Vision pros. Yeah. Side note.

00:17:30.960 --> 00:17:34.240
Do you want John Grannis, my business partner

00:17:34.240 --> 00:17:36.640
to be on the call too? I'd love to meet him.

00:17:36.700 --> 00:17:38.380
I'd absolutely love to have you guys. We can

00:17:38.380 --> 00:17:40.400
do group. We can do separate. We'll definitely

00:17:40.400 --> 00:17:42.000
let's talk about that right after we wrap this

00:17:42.000 --> 00:17:47.369
up. If I was in a moment where. This was one

00:17:47.369 --> 00:17:51.069
-on -one with Bob. My next line in order to seek

00:17:51.069 --> 00:17:52.869
to understand, in order to listen to understand,

00:17:52.950 --> 00:17:55.069
would have been, Bob, tell me more about that.

00:17:55.690 --> 00:17:57.609
One of your secret tools that you guys can use

00:17:57.609 --> 00:17:59.609
as vision pros is making sure that you don't

00:17:59.609 --> 00:18:01.269
just listen for the sake of listening, but you

00:18:01.269 --> 00:18:03.690
listen to really understand, as Bob said, and

00:18:03.690 --> 00:18:05.369
it can dramatically transform your relationships.

00:18:05.809 --> 00:18:08.029
If you guys want to reach out to us and meet

00:18:08.029 --> 00:18:10.509
us, by all means, contact either one of us. I'm

00:18:10.509 --> 00:18:12.630
sure Bob loves to mentor just as much as I do.

00:18:12.910 --> 00:18:14.930
You can find us on social media platforms, and

00:18:14.930 --> 00:18:16.529
there's a little button in the top right corner

00:18:16.529 --> 00:18:18.890
of the screen that says, Be Our Guest. If you

00:18:18.890 --> 00:18:20.549
want to come on and share your vision, you don't

00:18:20.549 --> 00:18:24.380
have to be a world -class. hr leadership director

00:18:24.380 --> 00:18:26.500
like bob you can be just starting your vision

00:18:26.500 --> 00:18:28.119
out we'd be happy to have you on here and talk

00:18:28.119 --> 00:18:29.799
about what you have to we got eight billion people

00:18:29.799 --> 00:18:32.079
to help in the world bob and i cannot do it alone

00:18:32.079 --> 00:18:34.319
let's all do it together i'll talk to you as

00:18:34.319 --> 00:18:36.430
soon see on the next episode bye everybody Thank

00:18:36.430 --> 00:18:38.390
you for being here today. I'm really happy that

00:18:38.390 --> 00:18:40.410
you tuned in to Vision Pros Live. I'm looking

00:18:40.410 --> 00:18:43.670
forward to seeing your reactions as these episodes

00:18:43.670 --> 00:18:45.470
continue to move forward. This is going to get

00:18:45.470 --> 00:18:48.049
more and more fun. We'll have more and more engagement

00:18:48.049 --> 00:18:50.170
as well. We'll invite people to participate in

00:18:50.170 --> 00:18:52.349
the show and thank you for giving us your time

00:18:52.349 --> 00:18:54.650
and attention. Have an excellent time building

00:18:54.650 --> 00:18:56.970
out your vision and becoming a vision pro yourself.
