Hey, welcome back to Vision Pros. I'm really
excited today I get to introduce you to Nicholas
Uzzoni. He's calling in from Dallas, Texas area.
Nicholas, would you please introduce yourself?
Tell us a little bit about you. Yeah, for sure.
Sue, I appreciate you guys having me on. My name
is Nicholas Uzzoni. The website is nicholasuzzoni
.com. You'll probably never run across another
Nicholas Uzzoni in your life. I started this
business a few years ago. Run the whole thing
out of my house here, out of my home office.
Really enjoy it. I'm a big family man. Working
from home is great. Allows me to be surrounded
with my family all the time and allows me to
take care of a lot of different customers and
solve a lot of different problems each and every
day, which is fun. So it's always a good time.
That's fantastic. Well, I'm dying to hear more
about it. I've been on your website. It's beautiful,
folks. You should go visit. Let's dive right
in. Nicholas, would you tell me about your vision
for your business? Yes. So I grew up, my parents
at one time or another were always small business.
They were small business owners. My dad, he's
close to the end of his career, but he's a mechanical
engineer. Him and my mom had started a business.
My mom then kind of took over that business as
my dad went and found some other opportunities
as well. I'm from Detroit, Michigan. So the Southeast
Michigan area is full of small businesses, which
all really kind of primarily serve the big three,
the big three automakers. Small business to me
and business ownership is something I've always
been super passionate about. Even when I was
just, you know, doing corporate America jobs,
which were great, kind of cutting my teeth in
a few different industries. I always had. kind
of you know that itch you know a little bit in
the back of my head you know maybe i want to
do this but you know you get a comfortable corporate
job with a comfortable corporate salary it's
a little be a little scary a little difficult
to make that jump but when i did make it i mean
very quickly i saw the opportunities that kind
of laid out in front of me so from a vision standpoint
i mean for me you know i'm i'm a first generation
american from my dad's side A lot of people sacrificed
for me to kind of build a good platform for me.
I'm just trying to take that next step in my
family's legacy. One of those conduits to that
is through building this business. I want to
build something that continues to expand, that
continues to expand outside of Dallas, Texas.
I'm grateful that I have clients really all over
the United States now, and I have young kids.
So for me, I want to be able to build something
that You know, I tell my kids all the time, it's
your goal one day to come in and fire dad. You
know, you need to come in and take the business
over and push dad out. That would be my happy
day to watch my kids come in and fire me and
say, dad, we got it from here. We don't need
you anymore. You can go collect your little paycheck
and go retire if you want. But in all seriousness,
that's what I'm building. Always something for
tomorrow with my transactions, with my relationships,
with. any partnerships I have. I tell everybody,
hey, we want to win today, of course, but I'm
really aiming to build something for tomorrow,
no matter what that is. And again, I've been
blessed to have a lot of really great long -term
tomorrow relationships and opportunities that
have really presented themselves. I feel very
fortunate and blessed to have that. That's fantastic.
I love that. The long term view on things is
so important to have. I forgot to have you say
a little bit about like what your business does
for people. Sure, sure. So originally when I
started it, I started it on the side. I was working
a corporate job in 2020. They had us all work
from home like almost everybody else in the world.
I kept my job, but by keeping my job and working
from home, I saved a bunch of commuting time.
So instead of. Sleeping in later, I was up at
4 a .m. every morning building this business.
So where I got started was off of just building
websites. I taught myself how to build websites,
slowly but surely accumulated some clients, had
to build my skill set out from there, expanded
a little more into some more digital marketing,
got into the SEO space, learned some skills through
there, got into email marketing. graphic design,
print design, kind of slowly but surely built
that skill set out. And then I saw other opportunities
present themselves through data analytics and
reporting. That's really where I cut my teeth
in the corporate space was through reporting
and analytics and data. I'm kind of sometimes
a Steve Urkel kind of nerd. Most people don't
like data. I do. I don't know why. I'm just something's
wrong with me, I guess. Nobody else thinks it's
cool. And I do. So I've always enjoyed that.
Been able to work with quite a few clients now
for a long time in the data and analytics space,
which is fun. And then in the fourth quarter
of last year, I also launched a software development
arm in my business as well. So if I look at my
business, it's kind of three prongs of digital
marketing with websites. data analytics and reporting,
and then software development. Sometimes clients,
you know, bridge across all three of those prongs,
sometimes a couple, sometimes they just sit on
one, which is fine. It's not a one size fits
all shop around here, that's for sure. But it's
fun because that allows me to, like I mentioned
when we started, I mean, it's literally a different
challenge and a different whirlwind every day.
but that to me like that's i get up every morning
excited to work i love it and it's great different
industries different customers all the time never
a dull moment then no no no no never that's great
how would you describe like where did this vision
come from um i talked a lot of or a little bit
about like a long term you know kind of building
something long term i remember i specifically
remember before i started this business again
then it was kind of dreaming about a side hustle
my wife and i had accumulated a little bit of
medical debt that we were i was looking at this
with my comfortable corporate salary that you
know you get a bonus one time a year and you
get you know your marginal raises there was no
other money coming in you know you you can look
and say well my paycheck's the same you know
26 weeks out of the year um So I looked and said,
okay, how can I do something a little extra?
I remember asking my wife, what can I even do
extra? And she told me, she said, well, you seem
to do a great job in your nine to five. Can you
do that elsewhere? And when I shifted my mindset
outside of what can I build, what can I change
the world with or something like that, I just
became super practical and asked myself, okay.
I know how many people I take care of in my corporate
space and how many different projects and different
collaborations I have. How can I do that for
my own clients? How can I do that kind of partnering
with other clients or partnering with other businesses
and finding problems they have? And when things
were so small then. that's where i really established
this principle and that's where it still exists
today at the end of the day if i sit down with
you to discuss a problem you have or some sort
of business opportunity we can do together that's
really going to be my question is hey what what
problems do you have today okay tell me your
problems i'm not going to tell you my solution
i want to understand the issues you're having
now so that we can find success in the future
i'm not going to I'm not going to sell you a
cup if you're not thirsty. If you need a vehicle,
I'm going to sell you a vehicle to get there.
You know what I mean? This is just an example.
I want to find a proper solution so that it's
good for today while also accelerating success
for you and hopefully me in proxy tomorrow as
well. Oh, that's great. That's excellent. I love
that. Not a one size fits all. No, no. And what's
your why? What's driving you through all of this?
Kind of combining those last two things we talked
about is I've been blessed to have, again, I
have some one -time clients that I do something
for them and we shake hands and we say great
experience and maybe I don't talk to them again,
but I do have a number of clients that I've worked
with now for a few years. I mean, one of them,
I did some stuff today and he's been a client
of mine since the middle of 2020. For me, that's
exciting because I've been able to watch his
business turn from what was a good, successful
business already into something that is ridiculous.
He's done so, so well. I've been able to play
a little piece in that success, but it's been
fun to walk with him through this and take on
new challenges, take on new growth opportunities,
and just to see where it's at. Getting paid for
my efforts, yeah, obviously, you need that. You
need that for sure. But being able to partner
with him and see myself as a partner in a business
owner's vision and kind of help accelerate that,
be a catalyst there, that is, I love that. I
mean, that gives such satisfaction beyond. Just
the financial side of it, but then also motivates
me to always look for that solution to say, hey,
how can we take your business even further? You
know, is this something you're looking for? What
other problems do you have that we can fix? And
that's exciting. That keeps me getting up at
530 every morning, knowing that there's something
new and big and exciting to take on other than
just, you know, kind of mundane tasks every day.
Right, right. And then serving some clients for,
you know, five years, six years now. That's fantastic.
Yes. Yes. That's awesome. Well, I'm dying to
hear more. I'm excited. I hope you'll come back.
We've got so much more that I want to find out.
Yeah. Oh, it would be great. I mean, I think
it's a fun story. Maybe I'm biased, but yeah,
I'm always happy to tell more about it and maybe
share a little bit that might inspire somebody
else because I know I needed a little inspiration
and push when I was just getting started myself
to be a little brave and believe in myself. We
all could use that for sure. Well, thank you
so much for being here. This has been really
cool. Hey, I appreciate it. Thank you so much.
Looking forward to our next chat. Thank you for
being here today. I'm really happy that you tuned
in to Vision Pros Live. I'm looking forward to
seeing your reactions as these episodes continue
to move forward. This is going to get more and
more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show. And thank you for giving us your time
and attention. Have an excellent time building
out your vision and becoming a vision pro yourself.