WEBVTT 00:00:00.000 --> 00:00:02.200 Hey, welcome back to Vision Pros. I'm really 00:00:02.200 --> 00:00:04.559 excited today I get to introduce you to Nicholas 00:00:04.559 --> 00:00:07.259 Uzzoni. He's calling in from Dallas, Texas area. 00:00:08.099 --> 00:00:09.759 Nicholas, would you please introduce yourself? 00:00:09.820 --> 00:00:12.339 Tell us a little bit about you. Yeah, for sure. 00:00:12.419 --> 00:00:16.059 Sue, I appreciate you guys having me on. My name 00:00:16.059 --> 00:00:19.079 is Nicholas Uzzoni. The website is nicholasuzzoni 00:00:19.079 --> 00:00:22.039 .com. You'll probably never run across another 00:00:22.039 --> 00:00:24.399 Nicholas Uzzoni in your life. I started this 00:00:24.399 --> 00:00:27.850 business a few years ago. Run the whole thing 00:00:27.850 --> 00:00:29.649 out of my house here, out of my home office. 00:00:29.850 --> 00:00:34.490 Really enjoy it. I'm a big family man. Working 00:00:34.490 --> 00:00:37.009 from home is great. Allows me to be surrounded 00:00:37.009 --> 00:00:39.390 with my family all the time and allows me to 00:00:39.390 --> 00:00:41.149 take care of a lot of different customers and 00:00:41.149 --> 00:00:44.250 solve a lot of different problems each and every 00:00:44.250 --> 00:00:46.409 day, which is fun. So it's always a good time. 00:00:46.729 --> 00:00:49.689 That's fantastic. Well, I'm dying to hear more 00:00:49.689 --> 00:00:51.710 about it. I've been on your website. It's beautiful, 00:00:51.850 --> 00:00:54.740 folks. You should go visit. Let's dive right 00:00:54.740 --> 00:00:57.259 in. Nicholas, would you tell me about your vision 00:00:57.259 --> 00:01:03.520 for your business? Yes. So I grew up, my parents 00:01:03.520 --> 00:01:05.680 at one time or another were always small business. 00:01:05.739 --> 00:01:09.719 They were small business owners. My dad, he's 00:01:09.719 --> 00:01:12.260 close to the end of his career, but he's a mechanical 00:01:12.260 --> 00:01:15.099 engineer. Him and my mom had started a business. 00:01:15.200 --> 00:01:17.840 My mom then kind of took over that business as 00:01:17.840 --> 00:01:19.959 my dad went and found some other opportunities 00:01:19.959 --> 00:01:25.700 as well. I'm from Detroit, Michigan. So the Southeast 00:01:25.700 --> 00:01:28.040 Michigan area is full of small businesses, which 00:01:28.040 --> 00:01:30.480 all really kind of primarily serve the big three, 00:01:30.540 --> 00:01:35.239 the big three automakers. Small business to me 00:01:35.239 --> 00:01:37.420 and business ownership is something I've always 00:01:37.420 --> 00:01:40.719 been super passionate about. Even when I was 00:01:40.719 --> 00:01:44.159 just, you know, doing corporate America jobs, 00:01:44.359 --> 00:01:46.379 which were great, kind of cutting my teeth in 00:01:46.379 --> 00:01:49.959 a few different industries. I always had. kind 00:01:49.959 --> 00:01:51.840 of you know that itch you know a little bit in 00:01:51.840 --> 00:01:53.519 the back of my head you know maybe i want to 00:01:53.519 --> 00:01:56.640 do this but you know you get a comfortable corporate 00:01:56.640 --> 00:01:59.260 job with a comfortable corporate salary it's 00:01:59.260 --> 00:02:01.459 a little be a little scary a little difficult 00:02:01.459 --> 00:02:04.379 to make that jump but when i did make it i mean 00:02:04.379 --> 00:02:07.000 very quickly i saw the opportunities that kind 00:02:07.000 --> 00:02:10.460 of laid out in front of me so from a vision standpoint 00:02:10.460 --> 00:02:14.219 i mean for me you know i'm i'm a first generation 00:02:14.219 --> 00:02:18.569 american from my dad's side A lot of people sacrificed 00:02:18.569 --> 00:02:21.430 for me to kind of build a good platform for me. 00:02:22.110 --> 00:02:24.909 I'm just trying to take that next step in my 00:02:24.909 --> 00:02:29.189 family's legacy. One of those conduits to that 00:02:29.189 --> 00:02:31.250 is through building this business. I want to 00:02:31.250 --> 00:02:33.789 build something that continues to expand, that 00:02:33.789 --> 00:02:36.090 continues to expand outside of Dallas, Texas. 00:02:36.969 --> 00:02:39.909 I'm grateful that I have clients really all over 00:02:39.909 --> 00:02:42.129 the United States now, and I have young kids. 00:02:42.289 --> 00:02:44.389 So for me, I want to be able to build something 00:02:44.389 --> 00:02:47.569 that You know, I tell my kids all the time, it's 00:02:47.569 --> 00:02:50.069 your goal one day to come in and fire dad. You 00:02:50.069 --> 00:02:51.430 know, you need to come in and take the business 00:02:51.430 --> 00:02:54.270 over and push dad out. That would be my happy 00:02:54.270 --> 00:02:56.389 day to watch my kids come in and fire me and 00:02:56.389 --> 00:02:59.210 say, dad, we got it from here. We don't need 00:02:59.210 --> 00:03:01.430 you anymore. You can go collect your little paycheck 00:03:01.430 --> 00:03:04.330 and go retire if you want. But in all seriousness, 00:03:04.569 --> 00:03:07.469 that's what I'm building. Always something for 00:03:07.469 --> 00:03:10.849 tomorrow with my transactions, with my relationships, 00:03:10.949 --> 00:03:14.310 with. any partnerships I have. I tell everybody, 00:03:14.409 --> 00:03:18.530 hey, we want to win today, of course, but I'm 00:03:18.530 --> 00:03:22.090 really aiming to build something for tomorrow, 00:03:22.150 --> 00:03:24.610 no matter what that is. And again, I've been 00:03:24.610 --> 00:03:27.469 blessed to have a lot of really great long -term 00:03:27.469 --> 00:03:30.169 tomorrow relationships and opportunities that 00:03:30.169 --> 00:03:34.050 have really presented themselves. I feel very 00:03:34.050 --> 00:03:36.719 fortunate and blessed to have that. That's fantastic. 00:03:36.979 --> 00:03:40.620 I love that. The long term view on things is 00:03:40.620 --> 00:03:43.939 so important to have. I forgot to have you say 00:03:43.939 --> 00:03:45.699 a little bit about like what your business does 00:03:45.699 --> 00:03:49.180 for people. Sure, sure. So originally when I 00:03:49.180 --> 00:03:52.060 started it, I started it on the side. I was working 00:03:52.060 --> 00:03:54.900 a corporate job in 2020. They had us all work 00:03:54.900 --> 00:03:57.280 from home like almost everybody else in the world. 00:03:57.340 --> 00:04:01.180 I kept my job, but by keeping my job and working 00:04:01.180 --> 00:04:03.180 from home, I saved a bunch of commuting time. 00:04:03.259 --> 00:04:06.800 So instead of. Sleeping in later, I was up at 00:04:06.800 --> 00:04:08.759 4 a .m. every morning building this business. 00:04:08.979 --> 00:04:13.400 So where I got started was off of just building 00:04:13.400 --> 00:04:15.759 websites. I taught myself how to build websites, 00:04:16.120 --> 00:04:20.160 slowly but surely accumulated some clients, had 00:04:20.160 --> 00:04:23.279 to build my skill set out from there, expanded 00:04:23.279 --> 00:04:25.420 a little more into some more digital marketing, 00:04:25.540 --> 00:04:28.939 got into the SEO space, learned some skills through 00:04:28.939 --> 00:04:34.439 there, got into email marketing. graphic design, 00:04:34.720 --> 00:04:38.040 print design, kind of slowly but surely built 00:04:38.040 --> 00:04:41.699 that skill set out. And then I saw other opportunities 00:04:41.699 --> 00:04:44.079 present themselves through data analytics and 00:04:44.079 --> 00:04:46.439 reporting. That's really where I cut my teeth 00:04:46.439 --> 00:04:48.259 in the corporate space was through reporting 00:04:48.259 --> 00:04:51.579 and analytics and data. I'm kind of sometimes 00:04:51.579 --> 00:04:55.000 a Steve Urkel kind of nerd. Most people don't 00:04:55.000 --> 00:05:00.149 like data. I do. I don't know why. I'm just something's 00:05:00.149 --> 00:05:02.189 wrong with me, I guess. Nobody else thinks it's 00:05:02.189 --> 00:05:05.430 cool. And I do. So I've always enjoyed that. 00:05:05.470 --> 00:05:08.110 Been able to work with quite a few clients now 00:05:08.110 --> 00:05:10.470 for a long time in the data and analytics space, 00:05:10.569 --> 00:05:13.629 which is fun. And then in the fourth quarter 00:05:13.629 --> 00:05:16.230 of last year, I also launched a software development 00:05:16.230 --> 00:05:18.610 arm in my business as well. So if I look at my 00:05:18.610 --> 00:05:22.069 business, it's kind of three prongs of digital 00:05:22.069 --> 00:05:26.060 marketing with websites. data analytics and reporting, 00:05:26.339 --> 00:05:29.819 and then software development. Sometimes clients, 00:05:30.000 --> 00:05:33.399 you know, bridge across all three of those prongs, 00:05:33.439 --> 00:05:35.620 sometimes a couple, sometimes they just sit on 00:05:35.620 --> 00:05:38.819 one, which is fine. It's not a one size fits 00:05:38.819 --> 00:05:42.600 all shop around here, that's for sure. But it's 00:05:42.600 --> 00:05:45.500 fun because that allows me to, like I mentioned 00:05:45.500 --> 00:05:47.959 when we started, I mean, it's literally a different 00:05:47.959 --> 00:05:50.120 challenge and a different whirlwind every day. 00:05:50.639 --> 00:05:54.019 but that to me like that's i get up every morning 00:05:54.019 --> 00:05:58.000 excited to work i love it and it's great different 00:05:58.000 --> 00:06:00.779 industries different customers all the time never 00:06:00.779 --> 00:06:05.980 a dull moment then no no no no never that's great 00:06:05.980 --> 00:06:09.199 how would you describe like where did this vision 00:06:09.199 --> 00:06:14.279 come from um i talked a lot of or a little bit 00:06:14.279 --> 00:06:17.319 about like a long term you know kind of building 00:06:17.319 --> 00:06:20.139 something long term i remember i specifically 00:06:20.139 --> 00:06:23.040 remember before i started this business again 00:06:23.040 --> 00:06:25.720 then it was kind of dreaming about a side hustle 00:06:25.720 --> 00:06:29.160 my wife and i had accumulated a little bit of 00:06:29.160 --> 00:06:31.639 medical debt that we were i was looking at this 00:06:31.639 --> 00:06:36.079 with my comfortable corporate salary that you 00:06:36.079 --> 00:06:38.199 know you get a bonus one time a year and you 00:06:38.199 --> 00:06:40.860 get you know your marginal raises there was no 00:06:40.860 --> 00:06:43.660 other money coming in you know you you can look 00:06:43.660 --> 00:06:46.319 and say well my paycheck's the same you know 00:06:46.319 --> 00:06:50.209 26 weeks out of the year um So I looked and said, 00:06:50.290 --> 00:06:53.189 okay, how can I do something a little extra? 00:06:53.350 --> 00:06:55.990 I remember asking my wife, what can I even do 00:06:55.990 --> 00:06:58.709 extra? And she told me, she said, well, you seem 00:06:58.709 --> 00:07:02.089 to do a great job in your nine to five. Can you 00:07:02.089 --> 00:07:05.990 do that elsewhere? And when I shifted my mindset 00:07:05.990 --> 00:07:09.829 outside of what can I build, what can I change 00:07:09.829 --> 00:07:12.310 the world with or something like that, I just 00:07:12.310 --> 00:07:15.189 became super practical and asked myself, okay. 00:07:15.839 --> 00:07:19.180 I know how many people I take care of in my corporate 00:07:19.180 --> 00:07:21.680 space and how many different projects and different 00:07:21.680 --> 00:07:24.879 collaborations I have. How can I do that for 00:07:24.879 --> 00:07:27.860 my own clients? How can I do that kind of partnering 00:07:27.860 --> 00:07:30.259 with other clients or partnering with other businesses 00:07:30.259 --> 00:07:33.879 and finding problems they have? And when things 00:07:33.879 --> 00:07:37.879 were so small then. that's where i really established 00:07:37.879 --> 00:07:40.160 this principle and that's where it still exists 00:07:40.160 --> 00:07:42.759 today at the end of the day if i sit down with 00:07:42.759 --> 00:07:45.180 you to discuss a problem you have or some sort 00:07:45.180 --> 00:07:48.300 of business opportunity we can do together that's 00:07:48.300 --> 00:07:50.180 really going to be my question is hey what what 00:07:50.180 --> 00:07:52.660 problems do you have today okay tell me your 00:07:52.660 --> 00:07:54.959 problems i'm not going to tell you my solution 00:07:54.959 --> 00:07:57.040 i want to understand the issues you're having 00:07:57.040 --> 00:07:59.839 now so that we can find success in the future 00:07:59.839 --> 00:08:02.160 i'm not going to I'm not going to sell you a 00:08:02.160 --> 00:08:05.319 cup if you're not thirsty. If you need a vehicle, 00:08:05.620 --> 00:08:07.720 I'm going to sell you a vehicle to get there. 00:08:07.839 --> 00:08:10.279 You know what I mean? This is just an example. 00:08:10.339 --> 00:08:13.300 I want to find a proper solution so that it's 00:08:13.300 --> 00:08:16.199 good for today while also accelerating success 00:08:16.199 --> 00:08:19.959 for you and hopefully me in proxy tomorrow as 00:08:19.959 --> 00:08:22.839 well. Oh, that's great. That's excellent. I love 00:08:22.839 --> 00:08:28.160 that. Not a one size fits all. No, no. And what's 00:08:28.160 --> 00:08:30.360 your why? What's driving you through all of this? 00:08:32.599 --> 00:08:36.879 Kind of combining those last two things we talked 00:08:36.879 --> 00:08:41.279 about is I've been blessed to have, again, I 00:08:41.279 --> 00:08:43.159 have some one -time clients that I do something 00:08:43.159 --> 00:08:45.139 for them and we shake hands and we say great 00:08:45.139 --> 00:08:48.179 experience and maybe I don't talk to them again, 00:08:48.279 --> 00:08:51.519 but I do have a number of clients that I've worked 00:08:51.519 --> 00:08:54.399 with now for a few years. I mean, one of them, 00:08:54.419 --> 00:08:56.860 I did some stuff today and he's been a client 00:08:56.860 --> 00:09:02.740 of mine since the middle of 2020. For me, that's 00:09:02.740 --> 00:09:05.440 exciting because I've been able to watch his 00:09:05.440 --> 00:09:08.419 business turn from what was a good, successful 00:09:08.419 --> 00:09:12.259 business already into something that is ridiculous. 00:09:13.120 --> 00:09:17.120 He's done so, so well. I've been able to play 00:09:17.120 --> 00:09:19.919 a little piece in that success, but it's been 00:09:19.919 --> 00:09:23.580 fun to walk with him through this and take on 00:09:23.580 --> 00:09:26.059 new challenges, take on new growth opportunities, 00:09:26.379 --> 00:09:31.860 and just to see where it's at. Getting paid for 00:09:31.860 --> 00:09:36.559 my efforts, yeah, obviously, you need that. You 00:09:36.559 --> 00:09:39.299 need that for sure. But being able to partner 00:09:39.299 --> 00:09:43.600 with him and see myself as a partner in a business 00:09:43.600 --> 00:09:46.539 owner's vision and kind of help accelerate that, 00:09:46.580 --> 00:09:50.620 be a catalyst there, that is, I love that. I 00:09:50.620 --> 00:09:54.769 mean, that gives such satisfaction beyond. Just 00:09:54.769 --> 00:09:58.149 the financial side of it, but then also motivates 00:09:58.149 --> 00:10:00.769 me to always look for that solution to say, hey, 00:10:00.809 --> 00:10:03.710 how can we take your business even further? You 00:10:03.710 --> 00:10:05.509 know, is this something you're looking for? What 00:10:05.509 --> 00:10:07.509 other problems do you have that we can fix? And 00:10:07.509 --> 00:10:10.570 that's exciting. That keeps me getting up at 00:10:10.570 --> 00:10:13.230 530 every morning, knowing that there's something 00:10:13.230 --> 00:10:16.529 new and big and exciting to take on other than 00:10:16.529 --> 00:10:18.970 just, you know, kind of mundane tasks every day. 00:10:19.049 --> 00:10:21.129 Right, right. And then serving some clients for, 00:10:21.210 --> 00:10:23.570 you know, five years, six years now. That's fantastic. 00:10:24.180 --> 00:10:28.039 Yes. Yes. That's awesome. Well, I'm dying to 00:10:28.039 --> 00:10:30.139 hear more. I'm excited. I hope you'll come back. 00:10:30.279 --> 00:10:32.779 We've got so much more that I want to find out. 00:10:33.399 --> 00:10:36.220 Yeah. Oh, it would be great. I mean, I think 00:10:36.220 --> 00:10:39.220 it's a fun story. Maybe I'm biased, but yeah, 00:10:39.279 --> 00:10:42.639 I'm always happy to tell more about it and maybe 00:10:42.639 --> 00:10:45.860 share a little bit that might inspire somebody 00:10:45.860 --> 00:10:47.820 else because I know I needed a little inspiration 00:10:47.820 --> 00:10:50.899 and push when I was just getting started myself 00:10:50.899 --> 00:10:53.350 to be a little brave and believe in myself. We 00:10:53.350 --> 00:10:55.409 all could use that for sure. Well, thank you 00:10:55.409 --> 00:10:56.950 so much for being here. This has been really 00:10:56.950 --> 00:10:59.470 cool. Hey, I appreciate it. Thank you so much. 00:10:59.529 --> 00:11:01.509 Looking forward to our next chat. Thank you for 00:11:01.509 --> 00:11:03.490 being here today. I'm really happy that you tuned 00:11:03.490 --> 00:11:05.809 in to Vision Pros Live. I'm looking forward to 00:11:05.809 --> 00:11:09.090 seeing your reactions as these episodes continue 00:11:09.090 --> 00:11:10.850 to move forward. This is going to get more and 00:11:10.850 --> 00:11:12.870 more fun. We'll have more and more engagement 00:11:12.870 --> 00:11:14.990 as well. We'll invite people to participate in 00:11:14.990 --> 00:11:17.169 the show. And thank you for giving us your time 00:11:17.169 --> 00:11:19.450 and attention. Have an excellent time building 00:11:19.450 --> 00:11:21.809 out your vision and becoming a vision pro yourself.