That's what I get for being in a flow state.
Marcus, how are you? What's going on, man? Good
to see you. I thought we had a Zoom call, and
then I was like, oh, man, we're supposed to be
in the studio. That's all good, bro. Don't even
worry about it. We're all good. Good to see you.
Not at all. I'm excited, man. You got a lot of
great stuff going on. So, say that again? I appreciate
you, man. Yes, sir. Of course. Well, I... I'm
up to using this opportunity as a pre -show where
we can get to know more about what is you doing,
answer questions about the audience and all that,
or we can dive right in and just start talking
about your vision. What do you want to do today?
I'll let you take it, man. You know how it works.
However you want to roll, man, I'm good with
whatever. Good for you, man. Well, you've got
a 0 .5 % podcast, so you know the drill. You
know a lot about how to win and what's there.
We are only a top 5 % global show, but I did
used to be behind the scenes with Entrepreneur
on Fire, Lewis Howe School of Greatness, Michael
Hyatt, T. Harv Eker, Dan Martell, even Pagan.
I got to be a silent integrator on those little
armies, and they do things differently. They
know a few things as well. Hey, man, I love that.
Yeah, I know Dan Martell. I know Lewis. You know,
so you've got you've got some great stuff, man.
So I'm looking forward to the interview. Cool,
man. Awesome. Then, you know, the things that
I am going to ask in ignorance, you know, are
Marcus like. So you guys, again, you know how
to crack the code of distribution with the download
rates you've gotten to get to the point five
percent. But is there. Are there any secret elements
of distribution that you can share? They're like,
Jackson, this would help make sure to take this
to the next level. Because at the end of the
day, Marcus, we got 8 billion people to help
on this planet. I want to make sure we reach
as many of them as possible. But I also want
to make sure we reach them as intentionally as
possible. Any ideas? Yeah, I mean, for me, man,
I mean, again, I'm the kind of guy where, you
know, assets, I tell you what really helped us
is, you know, giving our guests assets to repost
and share and post out has been huge. I'm sure
you already know that, but we do that a lot in
our show and it does very well, especially now
as we're growing our YouTube channel. The audio
has always been there, but it helps even more.
But when you kind of do it like with the assets
and kind of give those over, that's been a huge,
a huge help for our podcast and other spots.
podcast are doing the exact same thing because
what we do is we take those assets i put them
in my social media calendar that we post them
out to help you know spread the word about what
we're doing but also bring uh your show to our
audience's attention not just from being on your
show but also our social media audience as well
dude that's phenomenal now look i i may have
heard it or i may have seen it but it's another
to have it validated oh right in the process
it's it's big man i mean my team does that we
try to get people's assets out uh you know to
the uh the day it comes out plus they have you
know youtube can we do uh twice um twice a week
youtube long form content and we give our guests
their assets to post on short form uh videos
mp4s and like you know google drop uh google
files and folders and it's been working like
magic dude that's amazing Vision Pros, I'm going
to do my best to convince Marcus to let me release
this as a behind the scenes episode. We're going
to crush this. All right. Welcome in to Vision
Pros Live with Jackson Callum. I'm your show
host. We'll be doing interviews for visionary
entrepreneurs and guest leaders who are building
fantastic visions out there. Guys, we have an
amazing treat today. I got Marcus Ogden in the
house. He's a former NFL player with the Jaguars
and beyond. My friends, if you don't understand
it. People who make it to the NFL level and the
NBA level, they just live life differently. They
understand discipline. They understand consistency.
They understand reliability. They understand
how to build well. They know how to talk about
visions. They get a lot of special training that
most people don't get access to. So we got Marcus
here and we're having a raw conversation. The
first time I met Marcus was in Dr. Lance Knob's
hot seat. Mastermind via Clubhouse. There's a
bunch of great minds in there. Here comes Marcus.
He's got a 0 .5 % category podcast, and he's
just crushing it. He is taking all those skills
that he learned and disciplines throughout his
NFL career. He's applied them to business. He's
attracting great minds, and this is a huge treat
for us to be behind the scenes. We just explored
one aspect of it. Again, I'm kind of surprising
him by diving right into the interview and saying,
man, let's just crush this, but he's that type
of leader who's like, Jackson, let's do it. Let's
make it happen. Marcus Ogden, man. Welcome to
Vision Pros Live. Tell me all about your vision.
So our vision, our competition, right, Jackson,
is to take our brand to the next level by helping
as many people as possible. And what we're doing
right now is me and one of my business partners,
we're creating an app, like a really interactive...
coaching very specific accountability vision
structure blueprint app where it allows people
in the fields be able to have like that mindset
enhancement energy enhancement sales enhancement
along with having the two to connect with the
home office their leaders who they have to report
to and actually i was talking to my partner today
and we're so excited we have two no three big
corporations right now right jackson that are
interested in doing a licensing deal with us
with our app because they could use that type
of like personal very hands -on interactive service
and they're super excited about our app we could
bring to the table as far as you know accountability
structure you know increasing sales increasing
consistency so we're very excited that's our
big vision for 2026 and beyond the app that my
partner nathan and i are putting together at
this time Now that's huge. Does this app have
a name and a release date already? so it's called
paul the same of our company but we're going
to have to come up with the name for the app
right now it'll be out in about 90 to 120 days
so in the process right now building it and the
great thing is right jackson my partner nathan
is a master coder and so we can create everything
in house with him which brings our cost way down
because it's going to cost a couple hundred bucks
so it costs like 20 to 25 grand because that's
going to be how high tech and very accessible
the app is going to be. Oh, absolutely. And right
now, my friends, visionaries out there, don't
get me wrong. We need great coders on our teams
as well. If we're going to create something that
scales and has the infrastructure and has the
security, but you can use AI as well to your
advantage to start to build betas and prototypes
and start to move mountains with it. It is amazing.
What I'll say, Claude AI got to get Claude AI
for this. I also recommend checking out what
perplexity is built with the computer model.
There's so many pieces that are available that
before we, you know, we had an app idea. We had
to draw it out on a napkin. And then we had to
think through like how much money we had to pay
to build the prototype. But not anymore, my friends.
You have the opportunity to build faster. So
I'm glad, Marcus, that you know you've got a
90 to 120 day window. All of us listening to
this, we can go look at 90, 120 days and see
where is the launch at. And one thing that really
helps me see, too, is that you understand the
value of a soft launch. You're not trying to
just pin down this date. It's like, OK, I already
know that on August 16th, we're going to launch.
Mike, you've given us a window. You have the
flexibility to work on the quality assurance
process throughout that. Marcus, you've got a
couple of brands. You've got MarcusHogden .com.
You've got Marcus360 .com. You've got this other
brand that you mentioned. You've got the app
coming out, which might be Android. Apple compatible.
We'll see. Oh, for sure. Oh, for sure. I love
how you said, right, Jackson, AI. There is a
nice AI component in that. So you're already
thinking top level, my friend, because again,
you can't really, well, you can, but so much
harder to scale without AI and automation and
bringing all that in. So the fact you said that,
that's the type of visionary you are. So that's
good stuff. Brother, I can't wait to see you
inspire the world of athletes because. I've talked
to several athletes, not many, but several. And
the ones that I talked to, so many of them had
this mindset that they're just a dumb jock. And
these are guys who, to me, their IQ is through
the freaking roof and their ability to apply
what they learned in the game, in their sport,
whether it was basketball or football. I'm looking
at them and trying to help them see like, my
friend, when working in business and one of the
greatest organizations of all time. as far as
generating money and understanding growth and
scale and partnerships. I'm like, you have it
all. And if they would just learn to realize
like, wait a second, I've been a business owner
just in a different uniform for several years.
They would be able to unlock superpowers that
could help them make such a difference in the
world. So you mind speaking to that for a minute?
Do you ever see athletes that kind of hold themselves
back and feel like they're not capable of doing
the types of things that you're up to? Is that
something that's common or did I just run into
the few that? that are maybe struggling to believe
in their ability to translate their skills from
the field to the business room? What are your
thoughts on that? Jackson, that's a great question.
So it really depends on my friend where they
are in the transition process. Most times, if
guys are a couple years out of the NFL, that's
very common to feel that way. And then, unfortunately,
if you've been out for a little while but you
haven't found your groove yet or you haven't
found that next phase of life, then, yes, you
do feel that all you are is a dumb jock or a
dumb football player because, again, you unfortunately
have not found your gift or your passion outside
of football or the sport. But again, what has
to happen is these athletes, like anybody else,
you have to win the battle against your own mind,
right? You have to. I have a shirt on that says
built. different right and i understand to get
to this level we're at business -wise so with
my partner right jackson he's using ai to kind
of like transcribe all of my past videos all
of my past stuff and he's taking about a 200
000 word dossier and he said marcus we're building
something special like eight different courses
and automation and we have to do a little bit
more work with video and stuff like that and
the funny thing is right jackson this has been
not just a couple of weeks couple of this has
been years like i've been speaking for 12 and
a half years this has been 12 and a half years
of work 12 and a half years of sacrifice and
getting out there and failing and not doing well
and ups and downs and the content being out there
but this is why ladies and gentlemen i really
hope as part of your vision if you're trying
to build something special having content and
access to your own content is huge because again
as my partner nathan said he cannot take a business
that's new and scale it because he said you can't
scale something unless you have an audience so
again we've had our podcast get authentic i have
the jaguar squash i'm talking about everything
uh jaguars related I'm on News Nation every Friday
from 930 to 940 to 950 with Marnie Hughes talking
sports through the NFL season. We've been doing
this for a while, building up our... audience
and so again where i'm at in my business i know
that this is supposed to i am doing what i'm
supposed to be doing with my life and when you
get to that point it's a feeling of greatness
but again unfortunately some athletes if they're
out if they're newly out of the nfl i don't speak
from football perspective or if they've been
out for a little while and haven't found their
groove or haven't found their next real passion
they can get a sense of feeling like they're
not built for anything other than football which
is totally untrue Absolutely. And for those of
you who aren't in sports, this relates to anybody
who's been out of a job for a while too and job
hunting. And when you've been in that, say like
the psychology of like feeling like a failure,
like you're not providing well, like nobody wants
you, like that can eat you alive. But people
like Marcus and myself, we're here to help you
realize that is not the case. In fact, I hope
you look up Marcus's story and see how his story
has gone along. Because I think too, Marcus,
a lot of people who are visionaries, especially
those who don't know. what it's like to compete
in professional sports, what we hear is, well,
he had it easy. All he had to do was learn how
to throw a ball or pick a ball up or hit somebody
and knock them over. And so his life must be
so nice. He's got millions of dollars now. And
so he's just blessed with this path to be able
to win everything anyway. But I want you to speak
to that truth a little bit. And I'm going to
cushion it a little bit and help some of these
individuals with that mindset. My friends. Mark
Victor Hansen and Jack Canfield, they followed
a similar path. It's easy to look at them and
say, well, they sold one of the best books of
all time with Chicken Soup for the Soul. But
they spent three years doing the Power Five every
day, contacting five entities and trying to get
this into people's hands and giving their book
away and sending it to celebrities. And it took
them two to three years before they finally cracked
the code and got somebody to take it seriously.
and put it in front of a worldwide audience.
And they were relentless about it. Marcus, I've
seen you live the same type of thing through
watching your story and hearing what you shared
with Dr. Lance and them. So again, giving you
the opportunity to speak to that truth. Has it
just been an easy cakewalk? Now that you've been
to the NFL and you're nationally known and possibly
globally, how do we help people not feel intimidated
by the reality that they may not have had that
audience? but also relate to the reality that
you know what it means to put in the hard work.
You know what, Jackson? Being an NFL athlete.
getting to that level it's not a cakewalk because
you have to go through so much sacrifice so much
on your body on your mind the education you have
to put into your class work your school work
on the field it is just constant relentless effort
discipline and drive now when it comes to the
business side let me tell you something ladies
and gentlemen i hit complete rock bottom in 2013
after i lost my multiple eight -figure -a -year
construction company that I built with my business
partner. We lost that company because of ego,
bravado, and just some very egocentric behavior.
And I ended up losing my home, both my cars,
all my money, everything. When I got to Raleigh
in 2013, I had $400 left to my name. I had my
fiance, my stepdaughter. And I got a job, and
I got fired from that job two months later. I
ended up getting fired from another job, a masonry
contractor, right after that, five days later.
I was working the job for two months, got fired,
went to a company the next day, got a job, got
fired from that job five days later, fired twice
in the same week. I ended up working as a janitor
in 2013 September for $8 .25 an hour just to
feed my family. And I ended up having my rock
bottom spoiled milk moment when somebody's trash
and rotten meat and nasty, protruding, horrible
smelling garbage got all over me. And that was
my wake up call. And that's why I was like, man,
if I don't make a change today, I'm going to
be right here on this curb for the. rest of my
life saying what i used to be or what i could
have been or worse yet right uh jackson what
i was or what i had been and i made a choice
and i said let's try to start speaking and like
mark victor hansen who i've met personally and
like jack canton who i've met personally i spoke
for two and a half years without one paid job
not one year not two yeah buddy and a half 30
months of straight no, no, no, or yes, but it's
free. And it took me two and a half years. I
started September 2013. Didn't get my first paid
job until April 2016. Got my second paid job
April 2017. 2018, I had the pleasure of meeting
Mel Robbins and being on her audio book, Kick
Ass with Mel, which is a number one. globally
downloaded audio book in 2019 the summer of 2019
and she taught me how to be inspirational not
motivational and once that happened Life got
a lot better, but I still had to work. I still
had to grind. I still had to put the time in.
The same way I do now. And now here we are. We've
worked for over 90 Fortune 500 companies as a
speaker, over 90. Five -time best -selling author,
top -ranked podcast, business coach, corporate
consultant. But again, same thing, man. We're
building our structures, right? Our AI, our workflow,
our funnels. We are enhancing our podcast. workflow,
creating a speaker workflow and funnel, a coaching
slash consulting workflow and funnel. The work
never stops, but I'm going to tell you something.
It's been an absolute grind to get here. Again,
ask yourself this question. If you were starting
something and it took you two and a half years,
say it again. You're starting something that
took you two and a half years to get your first
paycheck. Would you see it through? I did. That's
what we have to do. And that's why I celebrated
that, my friends. Visionaries, these are not
moments to stop and cry and to think, oh, man,
poor Marcus. These are moments to think that
man's putting in his dues. He's lifting the weights.
Martin Luther King, he didn't have an easy path.
Nelson Mandela, he didn't have an easy path.
Jesus didn't have an easy path. This life is
not about easy. Nobody wants to go on a basketball
court and play basketball against themselves.
That is not fun. It is not fun to go through
life and have the easy route. And there are plenty
of countries out there. I'm living in Ecuador
right now where there is not a lot of opportunity,
where people don't know how to find the opportunity.
So I'll switch one little word up that Marcus
used. He said he had to pay the dues. He had
to put in the work. He got to pay the dues. He
got to put in the work. He had the opportunity
to maximize his life and the rewards for doing
that. As you guys can see, based on his websites
and the relationships he's forming, the people
that he's meeting are paying off. This is somebody
who does understand not just motivation, but
inspiration. And as you guys know, as visionaries,
those of you who follow us regularly, instead
of a business world that is constantly inviting
and offering and trying to prematurely support
relationships that aren't built, we believe in
intriguing, attracting, and inspiring. And those
who are inspired... are then ready for those
invitations and offers and the greatest leaders
follow the same path. Marcus, you're emulating
it whether you know it or not. If this is our
last opportunity to talk, Marcus, what is the
final words of wisdom that you would leave with
every visionary out there? So I'm going to say
two things really quickly. Great visionaries
are what I call aspirational leaders. Aspirational
leaders create the vision. right they are the
ones that model discipline they are the ones
that you know lead by identity and know who they
are they they live the standard that's aspirational
and aspirational those are the visionaries but
here's the catch the visionaries have to fight
the hardest battle that there is in life the
battle against themselves so here's my quote
for you never tell your mind negative thoughts
in a joking manner your body cannot dissimulate
the difference words cast spells that's why it's
called spelling choose how you talk to yourself
and choose wisely bruce lee And I say that because
you who are listening to this awesome podcast,
remember, you have to talk good about yourself.
You're going to be built different. You got to
be your biggest and best fan because you have
to remember the battle against your mind is the
biggest battle visionary or aspirational leaders
face. If you can win that battle, you can win
anything you have going forward in your life.
Marcus, you have no idea how much I love the
advice that you just gave. Yes, you might know.
You might know how much I love the advice. I'm
going to put a little bit of a spin on this as
well, my friends, because some of you have heard
me talk about this before. We live in a world
that is addicted to expectations. And the business
world is constantly talking about quarterly expectations.
Yet the business world has a track record of
failing at a 96 % rate over 10 years. For more
than 10 years, businesses fell. That's been going
on for 100 years. We have to change the formula.
When you talk to as many business owners and
visionaries as I do, you realize that the 4 %
who survived the 10 -year mark are not crushing
it. They're still getting crushed at a higher
level. And it is expectations that is one of
the roots that consistently disrupts that. Shakespeare
said, expectation is the root of all heartache.
Why do I mention this right now? Because Mark
has tapped into a word that no other visionary
has ever tapped into in this channel besides
myself, and it is one of my favorite words, and
that is aspirations. Aspirations is the virtue
that mirrors the vice of expectation, meaning
we don't have to give up desires. We just need
to reframe them and realize that we should be
grateful for what we have while also recognizing
that we can be grateful for what we can obtain.
And if we lean into true hope, which means a
certainty and a security in what we believe and
actually putting in the work, then aspirations
are what can carry us forward. Meanwhile, we
can escape the bonds of expectations. My hope
is for all of you to hear what Marcus said. You
got ears to hear. hear what he just said because
that is one of the most powerful truths that
can possibly bless your life marcus you've been
a blessing to us my friends go google marcus
ogden it is not hard to find him and go reach
out to him if you if you need a mentor if you
want a business partner if he wants me to work
with These are the types of people that are making
the world better. Thank you, Marcus. Thank you
for being here today. I'm really happy that you
tuned in to Vision Pros Live. I'm looking forward
to seeing your reactions as these episodes continue
to move forward. This is going to get more and
more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show. And thank you for giving us your time
and attention. Have an excellent time building
out your vision and becoming a vision pro yourself.