Hey, what's up, everybody? Welcome to another
episode of Vision Pros Live. I'm your show host,
Jackson Callum, founder and CEO of First Class
Business. And I'm so excited to interview Scott
Simpson today. This is somebody who has more
than a billion views on his content. He's got
tons of subscribers on YouTube. He's one of those
individuals who on his Facebook feeds, when he's
posting his LinkedIn posts, he doesn't just post
what he's accomplished. He's posting how you
can do it, too, and gives you step by step guidance.
He's one of those true leaders that understands
the value of really serving and also collaborating
as well. We've got some mutual overlap that can
be disconcerting for certain types of leaders.
But Scott and I are the type of people who are
like no way the more the merrier. We can all
help each other win in this process. And so there's
some really, really neat things. I'm actually
invested in their program, AI Mavericks. I am
one of the AI Mavericks. I pay a very small amount
every single month. I think it's $60 a month
to be able to participate in their programs where
him and Austin Armstrong, who also has more than
a million subscribers, are there guiding us on
what's the latest with AI. And they simply choose
one thing per month that we're going to implement
this system for AI. and uh first week's implementation
second week is another round of implementation
to make sure we do this the right way third week
is show and tell and then we choose they choose
a uh as a community we get to choose who's the
winner and then the fourth week uh that person
gets to showcase what it is they built and then
the cycle repeats i love that model what an awesome
way to help us get in the game make sure we're
focusing on the right things and they also understand
the value of connecting with other great ai leaders
in order to make great things happen and so Without
further ado, Scott is not here today, my friends,
and that's okay. This is what happens when you
have millions of subscribers and followers in
order to help. So we're going to maximize leveraging
some of the things that they've already taught
me. And I'll, of course, work with Scott on getting
him back in so that we can talk even further
about actions that he has. But we're also building
out the AI marketplace by first class business.
And we're going to have a community that's very,
very similar to this. And I want you to think
of this. It's kind of like language learning.
You're learning Spanish and you're learning French.
And if you happen to live in the Spain, France
area, that's a really, really good idea. AI is
a little bit more important than that. I would
say it's more like taking vitamins, too. Now,
you don't just need vitamin C. You also need
vitamin D. There are lots of opportunities with
it in different ways. While they're exploring
high levels, like really extreme ways of implementing
AI. the ai marketplace is to help both the people
who want to build that way and the people who
are beginners or newer with it that don't understand
how is ai going to work in relation to my profession?
And how is it going to work in relation to my
business? That's what the AI marketplace is all
about. We are still a little bit premature with
the launch, but I'm going to give you the link
anyway. You'll be one of the first people to
see it. It's ai .firstclassbusiness .io. You
can go and see it for yourself. In fact, I'll
show you a little bitty sneak peek tour of what
it has here. And the biggest and most important
opening message for everybody you know and love
is to remember that. you are already an AI expert.
You've been using AI without knowing it subconsciously
for many years. You've been interacting with
it. You've been training it. And it's not at
a subconscious level where you want to use it.
In fact, that's the whole point of why we built
the AI Marketplace is so that you don't just
see the hidden timeline, but you can actually
see how do my skills translate to being able
to put them on my resume and to be able to talk
in a professional way about what it is I can
do with AI. How do I stay relevant in this job
market where those who don't get on the bandwagon,
they don't realize this asset that exists, this
resource. I mean, this would be like cavemen
ignoring the value of fire. You don't want to
be that person. You can still live and you'll
probably still make it. you know, through some
seasons and maybe even through life, but what
a hard way to live. If you choose not to adopt
the technology and tools that you have at your
disposal. And I want to make sure that we empower
as many people as possible with that. So this
is going to launch with 50 founding members.
That's what we're going to bring in 50 founding
members who pay $50 a month or a $500. one -time
fee, not for the year. That's what you usually
do in marketing is, let's get them for the year
on that. No, no. I want to give it for a lifetime
for being that bold to commit and join us. I
also want to do something super special, not
just for the 50 founding members, but for the
10 originals, the OGs that join us to get this
whole process jump -started. So the neat thing
is it's going to guide you down. Well, do I need
to be in the professional track? where I'm learning
how to position myself as a professional or am
I a business that has bottlenecks? And guys,
there's so much hype around AI right now. And
I guess my voice kind of sounds like it. I'm
excited though. I'm not trying to hype this up.
I'm trying to help you see that there is great
advantages to learning how to use these tools
really well and get ahead of the market in this
process because it can free you up. It can allow
you to accomplish more. Do you see the paradox
in that? So if you choose to allow it to accomplish
more, it can burn you out as well. So make sure
to balance that with the idea of also freeing
yourself up and embracing the freedom that it
gives you. So both of these lead to what we call
audits. And for instance, I'm going to go down
the route of taking the shadow audit, and this
will show you your skills that you already have
related to AI that you might take for granted,
but learning how to speak about these realities
of Okay, I proofread work for errors before sending.
I hope most of us do, if not all of us, but that's
called quality feedback. And when you learn to
speak about this professionally, you get paid
to be a professional. That's the beauty of learning
the language even further. And then we've got
this other asset down here, the guide to professional
AI positioning. This is going to help you revamp
your LinkedIn. In 15 minutes, it will help you
revamp your resume. And it will also teach you
in interviews what to do with that. Again, the
same type of system exists for the entrepreneurs
in this process. And as I mentioned, we're going
to be. be launching this with the 51st members
at $50 a month and $500 one time. So he wants
to join in the next round will be a hundred dollars
a month with a one -time offer for a thousand
dollars for those who want to join in and not
pay the monthly subscription. But I just want
you guys to take a look at all that's going to
come from this. I want you to have the opportunity
to join us by our side in this. And of course,
we're going to be taking this to incredible heights.
The dashboard is something that we might even
go into as well, but let's go back to some of
the principles of what. What Scott and I are
both going to bring to the table today on supercharging
our content results. My friends, the reality
of supercharging content is not about getting
on what we call the content treadmill. Years
ago, they used to say that content was king.
I don't believe that. I never saw it work. Great
content is king. There's a huge difference in
being able to be valuable and how you present
your content and not. With the content and driving
results that are actionable, I would highly recommend
diving into using Claude right now. Claude is
crushing it as an AI. The results, the styles,
the implementation, the optimization, the ability
to correct me and fight with me a little bit.
It actually cursed at me the other day. Yesterday,
I was like, oh, well, and I got a little argument.
I said, if you're cursing me, then you better
be on point. And it wasn't. And I was like, OK,
you're right. I was out of line. And I didn't
want to shut it down in that behavior. That's
not a good thing to do to team members. It's
not a good thing to do to your kids. It's not
a good thing to do to anybody. That just creates
animosity and it creates friction and it creates
fear. And so then people don't perform. But again,
if it's going to be aggressive with me, then
it's got to be aggressively on point as well.
And so these systems, they're getting very, very
intelligent and including emotional intelligence.
Otherwise, it wouldn't bother using a cuss word.
And so in this episode, as we talk about AI content
systems. One of the greatest things that you
can do is just slow down and realize if you know
how to ask great questions, and most of us don't.
Don't get in your high horse. Most of us don't.
If you know how to ask great questions, you can
extract excellent results from AI. If you do
not go into the depths of asking great questions,
you will get... lackadaisical, lackluster, general
results from AI. And if you want to have the
same results in life as the general public has,
then stick with general results. But if you want
to have a life that rises above what is generally
acceptable in life, then you've got to be willing
to do what it takes to get to those levels. And
so one super simple solution to helping you improve
your AI content systems is when you ask it for
something. Hey, can you help me on a content
system in order to attract more leads through
Facebook or LinkedIn or Instagram? Ask it, what
questions should I ask you in order to prepare
myself for the best results possible? That's
step number one. Make sure to ask it to ask you
questions about the project. Just like you would
ask an intern, hey, do you understand the project?
And if not, what questions do you have? Fortunately,
it's like a superpower intern that when you do
that, It unlocks new levels of understanding
that it otherwise will not unlock. It will just
try to appease you. Why? Because the general
public just wants appeased. You've got to step
out of that behavior and into a more executive
intellect, and it will follow your lead on that.
Step two, when it gives you back those questions
and it starts to present the questions to you,
ask it again, almost a similar question, but
use the phrase. Tell me more about that when
you don't fully understand things or when you
want it to dive deeper. Step three, ask it for
research and case studies that back the direction
that it's putting you on and tell it, or give
me a new solution if this does not align with
provable case studies. It will almost always
redesign what it builds. That's not AI trying
to trick you into failure. That's not AI trying
to lose. That's AI being... almost human in nature.
And what do I mean by that? We have a tendency
to jump to conclusions as human beings. We want
to get things done and move on. We don't want
to sit there and do research and go back and
forth with data. We want to just move things
forward. Well, AI knows that. So AI plays into
that for our sake so that it doesn't get canceled.
It's also got a job to keep you subscribed on
a monthly basis. So it's going to tell you what
you want to hear. to your own dismay. And so
you've got to be really careful with that part
of creating these AI content systems. Ask great
questions. It will change the game for you in
ways that no other tactics can because you're
not leaning into a tactic at that point. You're
leaning into leadership principles. So when it
comes to creating a business, creating distribution
for your brand or scaling content, follow that
exact same framework for doing all three of those
things. And I would say more important than all
of that. make sure you're working with experts.
Experts can guide you in ways that you won't
think through and that AI won't think through.
It doesn't have the ability to work at what I
call a senior strategist level. At the most,
it can be a junior strategist for you and what
you're up to. And so I actually did a little
process today, thanks to a message I got via
email. We get a lot of messages these days via
email, probably three to five per day. of people
saying hey jackson or hey first class business
or hey vision bros live we can help you build
your youtube channel out we can help you solve
some of the mistakes and problems that you have
and if you go to our youtube channel you'll see
that we don't focus a lot of attention on the
amount of views that we get but that's also not
good We happen to be a top 5 % global podcast.
We have some of the best ratings in Podmatch
on, and thank you, Alex, for an amazing platform.
Podmatch is incredible for those of you in the
podcasting space. That's a way better hack than
almost anything else I can possibly give you
is go on Podmatch, become part of it as a guest,
as a host, or as both like we are. And the guests
rate us as one of the best podcast experiences
they possibly have. But that's not reflected
in our YouTube numbers. We've got small amounts
of views. And so we get these, I shouldn't call
them spam mails, but we get job applications
in the form of independent contractors who want
to help us fix our YouTube. And today I thought,
you know what? I'm going to take a screenshot
of this email from this wonderful person who
wanted to spam us along with other podcasters
to help them. I'm going to give that to Claude.
And I'm going to ask Claude, can you create a
new plan for us, for YouTube, so that we can
get the views that we want? It's time to make
sure that our viewership is rising. And so, of
course, there's all sorts of pieces in that.
I'm going to show you guys exactly what it was
able to do for us. So let me find that Claude
conversation for you, buddy. there we are all
right so now here we are and i'm going to show
you how fast this process worked and why did
it work this fast because i've trained my personal
knowledge assistant or aka clot i've put tons
of hours into making sure to train ai and have
a whole documentation process on that too so
it knows me and knows my standards it knows my
values and knows my professionalism and knows
that we're very big on love patience persistence
consistent reliability you skip that process
you're not going to get this level of work out
of it. But what's cool is because I've trained
it super, super well, like I'm training it for
one of the best companies in the world as a world
-class employee or team member, it's able to
produce world -class results. So I said, visionproslive
.com does indeed struggle tremendously on YouTube.
We need to fix that and ramp up views and subscribers.
Please do extremely good research and find out
how we can do this. I'm tired of having a stellar
brand that operates way too far in the shadows.
What do we need to prioritize? Every episode
should have dozens of views at minimum. But we're
hardly driving any right now. And so I sent it
the little email that triggered this process
as well for context. And I went through and it
built for me a phenomenal plan for the growth
strategy that I can then hand off to my team
and plan and train with them. And of course,
we can look at using AI agents to help with the
process. But the human beings have to really
understand it first for the AI to go in the right
direction and stay in the right direction. So
that took me all of like maybe two minutes to
do. And then after that process, I said, you
know what? Claude, please work through all the
retitles as best you can. This would be extremely
helpful. And then I walked away. I didn't look
at it. I spent literally 15 seconds on this one
and it came back with not just the retitles.
And so let's switch gears and go over there,
share this tab instead. It went through my entire
catalog on YouTube and created the, showed us
the current title. and created what title we
should have in place in order to optimize these
channels. Now, we have to reference check this.
It might get some of this wrong. Again, it operates
like a senior level intern or a junior strategist.
And so we need to make sure that at some point,
but I have a very good feeling that it is. And
so all these episodes, it's just now I just have
a virtual assistant go in. And one of my virtual
assistants or executive assistants on our team.
can go in and copy and paste, copy and paste,
copy and paste, and get this whole process done
in order to make sure that the people who aren't
finding us through search now can start to find
us. And as it says here, because it's kind of
an overwhelming amount of episodes, we've got
close to 3 ,000, start with the highest priority,
retitling the 20 to 30 most recent or the best
performing episodes, which you can easily sort
by in YouTube as well. These are high -level
opportunities to be able to dive in. Let me see
here. there we go got you guys back um to dive
in quickly and make optimizations that do actually
move the needle for our brands and so knowing
how to talk to ai about those opportunities is
huge how to how do we design ai powered content
systems that actually performed i think we've
crushed that right now i'd love your feedback
too my friends we're all learning from each other
in this process so if you know something uh you
know any types of principles that you lean into
to help with this process or tactics by all means
feel free to leave those here with us the difference
between automation and strategy um and so you
know i think a lot of people look at these words
and make superficial or or a surface level commitments
to following them, kind of like integrity. It's
like everybody in the, who do you think would
ever admit like, I don't have integrity? I don't
know a single person who would say that. And
I don't know a single person that I would say
doesn't have integrity at all. There's probably
people out there who would accuse others of that
reality, but in essence, it's not an all or nothing
process. I'd rather look at that from the standpoint
of, okay, for my AI strategy or for my integrity,
the same principle applies. How do I? Level up
my integrity, my commitment to be a person with
integrity. How do I level up my ability to use
AI, to use automation or to use strategy? And
if we're hiding from that, it usually comes in
the form of like, oh, I already have integrity.
Oh, I already know how strategy works. Oh, I'm
already working on automation. Those statements
shoot down growth opportunities. Those are statements
that put us in what's called a limiting mindset,
a position of scarcity. where we're just protecting
what it is we have rather than being open and
willing for growth opportunities. So there's
a massive difference in automation and strategy.
And there's a massive difference in successful
automation and busy work. They say busy is broke.
Productive is profitable. And so how do we switch
from creating automations that make us busy to
creating automations that help us become productive?
Wouldn't that be a phenomenal question to ask
AI as well? you get the entire world's worth
of collective answers on that. And you can even
say, I want you to lean into definitions based
on some of the most successful people in the
world. But if you don't define that, it's going
to assume it knows what you mean, successes.
You also want to say in AI, how do you define
success? Or can you help me work on my own ability
to define what success means to me? These are
huge opportunities to unpack extra levels of
growth for yourself. So turning content into
scalable revenue, That is not the easiest thing
in the world to do, but AI is definitely making
it way easier. I'm a big believer, my friends,
that teamwork makes the dream work. I don't want
to do anything without a team, even in this world
of AI. It's so helpful and important to have
different perspectives. And, you know, I think
of it kind of like flying a plane, too. It's
like you've got a pilot. Why does he need a co
-pilot? Well, he doesn't necessarily need a co
-pilot, but it's a really good idea because now
you've got more ears, more eyes. more experience,
different circumstances that pop up. I imagine
that most pilots understand the incredible value
of their co -pilots. I see so many solopreneurs
running the path of entrepreneurship and they
think we don't see it. Most of us see it. It's
not pretty. It's not going to lead to the types
of results that you want. So if we want to create
content. that leads to scalable revenue engines,
it's important for us to have people by our side
who can help us fly the plane and who we can
empower to run certain divisions of that. And
of course, if we were to ask AI what to do, it
would probably lead into things like key performance
indicators, setting OKRs, objectives, and key
results. It would probably teach you some things
you might not know. And that's your opportunity
to lean back into the framework we talked about
before. Tell me more about that. Help me understand
what are the questions can I ask? Oh, I didn't
understand those terms. Can you break that down
for me as a normal human being who doesn't have
a master's degree in business or in development
or in scalable revenue engines? Those are all
opportunities to lean in. My friends, do yourself
a favor. Do the best you can. to stay balanced
in this process not get overwhelmed with all
the things we don't know i don't i have the dictionary
is like this big i probably know like a tenth
of it all right i don't need to be overwhelmed
by the fact that i don't have all of those words
memorized we don't need to be overwhelmed by
the fact that wherever we're at in life that's
where we're meant to be usually um i say usually
to protect those who who may be in a tough circumstance
that might be a little bit hard to hear um but
for most of us like i think it's pretty easy
to accept that We're in a position that we're
supposed to be in and that's okay. And let's
dig out of our hole or move forward with our
processes, whatever it is. And let's just worry
about what we can control in the moment and in
today and implement and move forward. So as far
as scalable revenue engines, one of the greatest
things you can do if you're already in a position
where revenue is coming in is use AI as a guide
to help you figure out your own CRO, your conversion
rate optimization. What is my path for conversion
rate optimization based on the assets that I
have? Give it your landing pages, give it your
websites, give it all the assets that you have.
Again, if you don't use the principles from earlier
and you don't work with a strategist, you're
probably going to end up off in left field and
with a half -baked answer that doesn't do a whole
lot of good for your reputation as you scale.
So it's very important to combine those elements.
If you want to know how to haphazardly just run
and go with it, those are very, very easy ways
to make sure that you're improving the scalability
of your revenue engines. All right. Avoiding
common AI implementation mistakes. Oh, man, there's
so many. Once again, work with an expert. Also,
I would say don't worry about avoiding it too
much either. Lean in and make mistakes, you know,
just like a trumpet player or any musician. has
to make mistakes. Don't be scared of failure
as Stephen Bartlett of Diary of a CEO puts it.
He says, embarrassment is the gate to get into
a successful life. You have to be willing to
embarrass yourself and fall on your face. I would
just be, again, very careful if you're in the
later stages of life, you're highly emotionally
intelligent. You've got things that are scaling
or that are already stable in your life. ai can
be a great disruptor for situations like that
um so use your same intelligence to continue
to see well how do i use this tool in a way that
further stabilizes me um you know minimizing
the risks and asking it to also minimize those
risks but again one of the greatest ways to do
that is to make sure that you're working with
experts who understand the value of doing the
exact same what does the future hold for ai driven
business growth I unlocked this with Scott Simpson
and Mike Waltzman. I wish I remembered his name,
but it's recorded in AI Mavericks. You join AI
Mavericks, you get to see it. They were teaching
us about OpenClaw in a two -hour session, how
to use OpenClaw, which is ultimately the ability
to take an AI and to give it a task that most
AIs can't do. running your email inbox and actually
having it run that and setting up on its own
computer to do so. Some of you are like, I already
know this, Jackson. Others have never heard of
that actually happening before, but it's a phenomenal
way. to hire executive assistants if you will
um without having to have the cost of an executive
assistant um and there's lots of great ways you
can train these systems to be able to manage
social media um help grow youtube channels for
instance publish content for you uh create proposals
there's there's so many different applications
let me give you a really really really big one
um so the the things that aren't just coming
down the pipeline but that are being implemented
throughout the world right now um mike revealed
Because I was pushing, I was like, man, I don't
want to build images. I don't want to create
things that make me busy. I want to create things
that make me productive. He's like, okay. He
said, I'm a SaaS founder and I've got a SaaS
service that I need quality assurance testing
on and conversion rate optimization for. So he
gave his agent, his AI agent, access as a brand
new user of his SaaS platform and asked it to
run a quality assurance assessment. to see what
optimizations could be made in order to improve
the experience for other new users who come in
that is phenomenally brilliant and it could run
that over and over and over he then trained it
to prepare the necessary adjustments optimizations
for it so that he could then as a human being
evaluate and see which adjustments he was going
to accept and approve and which ones weren't
that great of an idea. And I think so many of
us want AI to be perfect that we have a little
bit of an all or nothing mentality, like, ah,
it's not gonna be able to help me on that. But
even if it solves five out of 10 realities and
is able to then produce those into your minimum
viable product to help your launch process and
to improve your lifetime value and to make sure
that you don't have a high attrition rate in
the beginning, like, That is gold. And every
major experienced SaaS founder knows that. You're
like, oh my gosh, I'm running with this and using
it right now. These are the types of things that
again, visionaries, they might be a little bit
over your head. You might not know, well, how
does that apply to my business? I'm telling you.
There's a very good way that applies for every
business on the planet. That's why I'm sharing
it. If you don't know how to do that, it's super
important to lean into the experts around you.
I'm going to take a little break to gather my
thoughts. Those of you who aren't podcast hosts,
when you have a guest, it's very, very helpful
when they get to talk because you get to gather
your thoughts. But when you're doing a solo show,
you just fly. You just rattle off, but then you
don't have time to reset yourself. I do hope
a lot of you also lean into this world of podcasting.
There's an amazing opportunity at hand to do
that. It's not easy. It's not for everybody,
but if you're prepared for it, you're willing
to make the commitment to it, then by all means,
lean into other podcasters who can help you.
We got a program called First Class Podcasts
as well, connecting podcasters to each other,
whether they're hosts or guests. We're about
to launch the Leadership Exchange every week
to where we connect them so that we can get people
on the right stages too. I had two abysmal podcast
experiences yesterday. As a guest myself, and
I was so floored at how bad some people's interview
skills are and how pretentious some people can
be as well. And I don't mean to be pretentious
myself in saying that. What I'm saying is like,
no, yeah, we all have a lot to learn, but let's
show up and be kind. Let's show up and give people
the benefit of the doubt and help people. And
let's not act like we're better than others just
because we happen to have a platform. Again,
these are little secrets that can help you as
you grow. Because I think the natural tendency,
like Nate from Ted Lasso. When you're given an
opportunity and you're promoted to a position
of authority, next thing you know, this inner
ego comes out and starts to eat your success
alive without you even realizing it. And it might
even take you outside of your own personality
and who you enjoy being. So it's a very important
opportunity to remain in humility as we also
grow what it is we're up to. And if any of you
guys have questions, this would be the time to
comment and let us know what those questions
are. And of course, I will address those either
now or afterwards. in another show. So I will
see you guys in the next thing. All right. Welcome
in to Vision Pros Live with Jackson Callum. I'm
your show host. We'll be doing interviews for
visionary entrepreneurs and guest leaders who
are building fantastic visions out there. All
right, guys, I got a little bit of a reset. Thank
you for that. And we're going to dive a little
bit further in. So again, Scott Simpson was not
able to make it today. That does not take away
the value of what he's able to provide. These
podcast episodes, I think of them like little
bitty books. And my greatest secret for being
able to benefit from books is not to stick with
the book itself, but it's actually contact the
author and get a hold of that well of wisdom.
And so we still have the same opportunity with
what Scott's doing. I am a member of AI Mavericks,
their program. And I'll have Vicky go ahead and
show that a little bit while I continue to talk
about this process of growth. You know, whether
you're a founder, a marketer, or you're a growth
leader, and you're looking to move beyond the
content chaos and into structured, scalable systems,
this whole episode has been a process of helping
you do just that. And again, I want to highlight
these guys because they've done so much for me.
I've been following Austin Armstrong ever since
I met him at Social Media Marketing World last
year. I think it was February or April. And when
I met, when I met Austin, what really came across
to me is how present he was. He was extremely
locked into the relationships right in front
of him. And he had no reason to be, he didn't
know how it was. It was just Jackson. It was
long hair Jackson. You know, it's like he didn't
know if I had a following or not, but his ability
to just show up and be authentic was huge. And
then I see him answer almost every single message
on Facebook too. I'm like, how in the world does
he do both of those things? Maybe it's an AI
agent, but I don't think so. I see him showing
up genuinely everywhere that he goes. And he
partnered with Scott Simpson, who I didn't know.
And they launched this thing called AI Marketing
World. And I've been studying and studying and
sometimes arguing with Austin about some of the
depths of AI. And he doesn't get offended by
it. He doesn't shoot people down. He's good at
roasting people who roast him. I will say that.
Don't go roast him. You get in a battle with
him, he'll fight back and defend himself on what
he's up to. But at the end of the day, I love.
his leadership style and what he's up to. And
so I ended up asking one of his workshop participants
after they did a three -day workshop, how it
went and diving in with a phone call with her.
It's reference checking, my friends, like this
is important stuff to do in your life. And she
also was just so humbled and grateful for all
that Scott and Austin were able to do. to help
her with her growth initiative. She's not techie.
I think she's over 60 years old, maybe over 70.
And this person was building a Bible app. And
I'd like to mention her, but I want to give her
a better honor. And I'll do that on another show
because I was really impressed with the depth
of character that she has. And I could see that
these guys. They're not just running hype shows.
They have fun. They know how to celebrate. They
know how to make things awesome. They do know
how to leverage hype as they want to, but they
care and they're driving deep success with and
for the people that they're working with. And
so I'm excited to have Scott on again in the
future and we'll get more insight from what he's
up to. But one of my favorite things about. talking
to scott too was even though he's got all this
ground and he's moving all this traction we too
are building out the ai marketplace and i was
a little bit nervous to reveal them i was like
scott um i hope you're okay with us launching
our own ai community because we've been building
one out as well And he, like me, is really big
into strategic collaborations and partnerships
and empowering others and realizing that, you
know, we don't control one specific territory.
And it's not about taking from each other. A
little bit of modeling goes into this or a lot
of it of modeling. But, you know, at the end
of the day, it's like two math professors who
have different chalkboards. And because we're
able to associate with each other. And because
we trust each other, we can lean into each other
and be like, hey, what math problems are you
working on? What math problems are you working
on? And then we can both grow and be great together.
So thanks for letting me put my nerdiness into
this. Scott, it'll be a little bit more charismatic,
a little bit more fun, a little bit more built
around everyday humor as well. And I think that
really helps with that's why he's got a billion
views. That's why he's got so many followers
on Instagram and YouTube and et cetera. And so
there's so many elements. that we can learn from
those who are moving along the same path that
we are. And whether it's studying how he does
his titles to how he does his graphic overlays,
I love that he also... puts step -by -step in
his LinkedIn posts and in his Facebook posts,
exactly what he does. And he's got a SaaS company
that helps you maximize the same type of flow
as you're building out your channels as well.
So let me go back into the actual reality of
structured and stable systems. Chaos and content
chaos. There's a lot of people, especially realtors
that are trying to win. with that model um anybody
in the independent contracting space i see trying
to win with that model it's it's not a good look
it's not a good feel um it may get you some traction
with people who are willing to do the same things
but most of those people don't have very much
money to invest because they're not succeeding
themselves and i think if we're going to help
the world really move the economic balance and
make sure that we're creating people who are
having success we can't just continue to trick
everybody into these small packages um you know
and into into undermining each other um you know
i'm looking at how do i make the least amount
of investment possible and the strategies that
are supposed to bring my incredibly important
vision and purpose to life um we've got to be
more wise stewards than that my friends um we've
got to look at well what happens if you change
that the attitude and reality so let's talk about
that um I'll give two examples. One that comes
to mind that's quite related that you might miss
the connections on is called Paradigm Life. This
is an infinite banking solution out of Utah.
I don't know what that means, but I know we ran
YouTube ads for them when I was at Video Power
Marketing with Jake Larson. And they could invest
quite heavily in that process. What was really
neat was as we launched the YouTube ads, these
banking professionals, they saw their average
order value, which means how much people purchased.
And their lifetime value go up with the transactions
from the people who saw the YouTube ads. Everybody
was chasing after the YouTube leads. They wanted
those phone calls more than other phone calls.
So why did that happen? It wasn't because they
were producing more content. It was because the
quality of content was extremely good in that
YouTube launch. And so there was more frequently
asked questions addressed in that video. There
was a greater feeling of touch and personal belonging
with the founder, with the brand, with the company.
You could see, you could hear, you could feel,
you can touch. That's coming, I'm sure, within
the next 50 years. We'll probably touch each
other through the screen. But the ability to
dive into creating high -quality content, get
that in front of your audience. And then have
your audience interact with you after that. Like
I said, it increased their average order value
and it increased their lifetime value of their
customers. How long people stayed with them.
We have the ability to slow down and put aspects
like that into our life. And what it also does
is it deters the people who want to buy fast
as well. So that's another big challenge is if
you're producing content that tricks people or
that manipulates, coerces. or aggressively invites
people to move forward well guess what people
who are quick to commit they're also quick to
cancel and so what you end up with is a culture
where loyalty is not a real thing people are
only staying for the superficial reasons and
then if you're trying to build a business based
on that you're always going to have this awkward
ebbs and flows and difficult reality it is a
little bit harder on the front end to attract
a quality relationship Just like in marriage,
just like in dating, if you go into a bar and
you ask people, hey, you want to go to Netflix
and chill? You might win, but what is the risk
associated with that? What is the cost of that?
And then you end up in these relationships or
these situations where cancel culture is thriving.
And on the flip side, if you go into communities
and you ask people how they're doing and you
really lean in and talk to them and you work
with them to build what's called a transformational
relationship, that's going to lead. to a lot
of those people who want the quick and the get
rich quick stuff without saying it. What do they
say? They don't say get rich quick. They say
things like, oh, I'm going to gain wealth fast,
but I'm not going to call it get rich quick.
In seven steps, by the way, download this. That
stuff only leads to superficial relationships.
And so again, you're going to get turned down
more often by shifting gears to holistic transformational
relationships. But then when you do find, attract,
cultivate and build those relationships those
relationships are far more permanent than the
other type so i hope you guys lean into that
as you're supercharging your own content and
trying to drive results this is all incredibly
actionable if you decide to take the action yourself
and think they're okay what are the things that
jackson said today that i can apply to my own
self even if you only got the one thing out of
it which was how do i make sure to lean more
into being strategic How do I make sure that
I protect myself with the automations that I
create and find case studies related to creating
automations that show? productive results, not
just busy work. Those little things right there
can help every single one of you improve your
life, improve your business, improve the results
that you're getting. And that's exactly what
we want to see for you today. So I'll wrap up
at this point, my friends. If you need anything
else, don't hesitate to ask us. Also, if you
want to be a visionary on the show, if you want
to share your vision with us, in the top right
corner of visionproslive .com, there's a button
that says be our guest. This is a great podcast
to be a first -time podcast guest on as well.
We don't pressure people. We just ask that you
don't lie and invent things and create things
that are a little bit beyond what it is that
you do. Too many professionals try to use their
authority or some false promise to posture themselves
as greater than others. We don't like that. We
will shoot that down. But if you come in and
you talk to us about how you're helping the world
and what it is that you're up to and how it is
you're solving challenges for people, all of
those realities, I can help facilitate our conversation
into a lovely conversation that really brings
great light. to your vision. I'm here as a lighthouse.
That's what I want to do. I want to shine the
light for the people who need it most. And I
hope that you all continue to do the same. Thanks
for inspiring me to those people who have been
my guests. Scott, I'm going to get you back on
this show. That way we can record this episode
for our audiences and get your insights on this.
But my friends, I hope I was able to be helpful
today and the insights that I gave you. Take
care and God bless. Thank you for being here
today. I'm really happy that you tuned in to
Vision Pros Live. I'm looking forward to seeing
your reactions as these episodes continue to
move forward. This is going to get more and more
fun. We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a vision pro yourself.