WEBVTT 00:00:00.270 --> 00:00:02.169 Hey, what's up, everybody? Welcome to another 00:00:02.169 --> 00:00:03.930 episode of Vision Pros Live. I'm your show host, 00:00:04.070 --> 00:00:05.969 Jackson Callum, founder and CEO of First Class 00:00:05.969 --> 00:00:08.869 Business. And I'm so excited to interview Scott 00:00:08.869 --> 00:00:12.130 Simpson today. This is somebody who has more 00:00:12.130 --> 00:00:15.490 than a billion views on his content. He's got 00:00:15.490 --> 00:00:17.750 tons of subscribers on YouTube. He's one of those 00:00:17.750 --> 00:00:20.510 individuals who on his Facebook feeds, when he's 00:00:20.510 --> 00:00:22.969 posting his LinkedIn posts, he doesn't just post 00:00:22.969 --> 00:00:24.690 what he's accomplished. He's posting how you 00:00:24.690 --> 00:00:27.089 can do it, too, and gives you step by step guidance. 00:00:27.309 --> 00:00:29.250 He's one of those true leaders that understands 00:00:29.250 --> 00:00:31.710 the value of really serving and also collaborating 00:00:31.710 --> 00:00:34.390 as well. We've got some mutual overlap that can 00:00:34.390 --> 00:00:36.210 be disconcerting for certain types of leaders. 00:00:36.310 --> 00:00:38.210 But Scott and I are the type of people who are 00:00:38.210 --> 00:00:40.289 like no way the more the merrier. We can all 00:00:40.289 --> 00:00:42.530 help each other win in this process. And so there's 00:00:42.530 --> 00:00:43.909 some really, really neat things. I'm actually 00:00:43.909 --> 00:00:47.210 invested in their program, AI Mavericks. I am 00:00:47.210 --> 00:00:50.509 one of the AI Mavericks. I pay a very small amount 00:00:50.509 --> 00:00:52.929 every single month. I think it's $60 a month 00:00:52.929 --> 00:00:55.649 to be able to participate in their programs where 00:00:55.649 --> 00:00:58.390 him and Austin Armstrong, who also has more than 00:00:58.390 --> 00:01:01.030 a million subscribers, are there guiding us on 00:01:01.030 --> 00:01:04.230 what's the latest with AI. And they simply choose 00:01:04.230 --> 00:01:06.629 one thing per month that we're going to implement 00:01:06.629 --> 00:01:09.870 this system for AI. and uh first week's implementation 00:01:09.870 --> 00:01:12.290 second week is another round of implementation 00:01:12.290 --> 00:01:14.609 to make sure we do this the right way third week 00:01:14.609 --> 00:01:16.790 is show and tell and then we choose they choose 00:01:16.790 --> 00:01:18.609 a uh as a community we get to choose who's the 00:01:18.609 --> 00:01:21.170 winner and then the fourth week uh that person 00:01:21.170 --> 00:01:23.230 gets to showcase what it is they built and then 00:01:23.230 --> 00:01:27.030 the cycle repeats i love that model what an awesome 00:01:27.030 --> 00:01:29.250 way to help us get in the game make sure we're 00:01:29.250 --> 00:01:31.370 focusing on the right things and they also understand 00:01:31.370 --> 00:01:33.450 the value of connecting with other great ai leaders 00:01:33.450 --> 00:01:35.689 in order to make great things happen and so Without 00:01:35.689 --> 00:01:40.109 further ado, Scott is not here today, my friends, 00:01:40.189 --> 00:01:42.250 and that's okay. This is what happens when you 00:01:42.250 --> 00:01:44.849 have millions of subscribers and followers in 00:01:44.849 --> 00:01:46.930 order to help. So we're going to maximize leveraging 00:01:46.930 --> 00:01:48.670 some of the things that they've already taught 00:01:48.670 --> 00:01:51.230 me. And I'll, of course, work with Scott on getting 00:01:51.230 --> 00:01:53.269 him back in so that we can talk even further 00:01:53.269 --> 00:01:56.129 about actions that he has. But we're also building 00:01:56.129 --> 00:02:00.349 out the AI marketplace by first class business. 00:02:00.530 --> 00:02:02.269 And we're going to have a community that's very, 00:02:02.310 --> 00:02:04.030 very similar to this. And I want you to think 00:02:04.030 --> 00:02:06.230 of this. It's kind of like language learning. 00:02:06.370 --> 00:02:08.710 You're learning Spanish and you're learning French. 00:02:08.889 --> 00:02:11.150 And if you happen to live in the Spain, France 00:02:11.150 --> 00:02:14.810 area, that's a really, really good idea. AI is 00:02:14.810 --> 00:02:16.750 a little bit more important than that. I would 00:02:16.750 --> 00:02:19.189 say it's more like taking vitamins, too. Now, 00:02:19.189 --> 00:02:21.110 you don't just need vitamin C. You also need 00:02:21.110 --> 00:02:23.050 vitamin D. There are lots of opportunities with 00:02:23.050 --> 00:02:24.810 it in different ways. While they're exploring 00:02:24.810 --> 00:02:27.930 high levels, like really extreme ways of implementing 00:02:27.930 --> 00:02:31.599 AI. the ai marketplace is to help both the people 00:02:31.599 --> 00:02:33.719 who want to build that way and the people who 00:02:33.719 --> 00:02:36.219 are beginners or newer with it that don't understand 00:02:36.219 --> 00:02:39.780 how is ai going to work in relation to my profession? 00:02:40.000 --> 00:02:41.939 And how is it going to work in relation to my 00:02:41.939 --> 00:02:44.419 business? That's what the AI marketplace is all 00:02:44.419 --> 00:02:46.699 about. We are still a little bit premature with 00:02:46.699 --> 00:02:47.840 the launch, but I'm going to give you the link 00:02:47.840 --> 00:02:49.219 anyway. You'll be one of the first people to 00:02:49.219 --> 00:02:53.539 see it. It's ai .firstclassbusiness .io. You 00:02:53.539 --> 00:02:56.139 can go and see it for yourself. In fact, I'll 00:02:56.139 --> 00:02:59.000 show you a little bitty sneak peek tour of what 00:02:59.000 --> 00:03:01.340 it has here. And the biggest and most important 00:03:01.340 --> 00:03:03.360 opening message for everybody you know and love 00:03:03.360 --> 00:03:07.000 is to remember that. you are already an AI expert. 00:03:07.099 --> 00:03:10.039 You've been using AI without knowing it subconsciously 00:03:10.039 --> 00:03:12.439 for many years. You've been interacting with 00:03:12.439 --> 00:03:15.180 it. You've been training it. And it's not at 00:03:15.180 --> 00:03:16.879 a subconscious level where you want to use it. 00:03:16.919 --> 00:03:18.819 In fact, that's the whole point of why we built 00:03:18.819 --> 00:03:20.379 the AI Marketplace is so that you don't just 00:03:20.379 --> 00:03:22.280 see the hidden timeline, but you can actually 00:03:22.280 --> 00:03:25.719 see how do my skills translate to being able 00:03:25.719 --> 00:03:28.659 to put them on my resume and to be able to talk 00:03:28.659 --> 00:03:31.500 in a professional way about what it is I can 00:03:31.500 --> 00:03:33.780 do with AI. How do I stay relevant in this job 00:03:33.780 --> 00:03:37.020 market where those who don't get on the bandwagon, 00:03:37.080 --> 00:03:39.300 they don't realize this asset that exists, this 00:03:39.300 --> 00:03:41.479 resource. I mean, this would be like cavemen 00:03:41.479 --> 00:03:44.159 ignoring the value of fire. You don't want to 00:03:44.159 --> 00:03:45.960 be that person. You can still live and you'll 00:03:45.960 --> 00:03:47.900 probably still make it. you know, through some 00:03:47.900 --> 00:03:50.120 seasons and maybe even through life, but what 00:03:50.120 --> 00:03:52.340 a hard way to live. If you choose not to adopt 00:03:52.340 --> 00:03:54.460 the technology and tools that you have at your 00:03:54.460 --> 00:03:56.840 disposal. And I want to make sure that we empower 00:03:56.840 --> 00:03:58.840 as many people as possible with that. So this 00:03:58.840 --> 00:04:01.219 is going to launch with 50 founding members. 00:04:01.360 --> 00:04:02.699 That's what we're going to bring in 50 founding 00:04:02.699 --> 00:04:07.180 members who pay $50 a month or a $500. one -time 00:04:07.180 --> 00:04:09.099 fee, not for the year. That's what you usually 00:04:09.099 --> 00:04:11.159 do in marketing is, let's get them for the year 00:04:11.159 --> 00:04:13.120 on that. No, no. I want to give it for a lifetime 00:04:13.120 --> 00:04:16.079 for being that bold to commit and join us. I 00:04:16.079 --> 00:04:18.160 also want to do something super special, not 00:04:18.160 --> 00:04:20.060 just for the 50 founding members, but for the 00:04:20.060 --> 00:04:23.060 10 originals, the OGs that join us to get this 00:04:23.060 --> 00:04:25.740 whole process jump -started. So the neat thing 00:04:25.740 --> 00:04:28.779 is it's going to guide you down. Well, do I need 00:04:28.779 --> 00:04:30.959 to be in the professional track? where I'm learning 00:04:30.959 --> 00:04:32.839 how to position myself as a professional or am 00:04:32.839 --> 00:04:34.720 I a business that has bottlenecks? And guys, 00:04:34.740 --> 00:04:37.480 there's so much hype around AI right now. And 00:04:37.480 --> 00:04:39.500 I guess my voice kind of sounds like it. I'm 00:04:39.500 --> 00:04:40.939 excited though. I'm not trying to hype this up. 00:04:41.040 --> 00:04:43.300 I'm trying to help you see that there is great 00:04:43.300 --> 00:04:45.939 advantages to learning how to use these tools 00:04:45.939 --> 00:04:48.160 really well and get ahead of the market in this 00:04:48.160 --> 00:04:51.569 process because it can free you up. It can allow 00:04:51.569 --> 00:04:53.410 you to accomplish more. Do you see the paradox 00:04:53.410 --> 00:04:55.670 in that? So if you choose to allow it to accomplish 00:04:55.670 --> 00:04:58.949 more, it can burn you out as well. So make sure 00:04:58.949 --> 00:05:00.930 to balance that with the idea of also freeing 00:05:00.930 --> 00:05:03.569 yourself up and embracing the freedom that it 00:05:03.569 --> 00:05:05.629 gives you. So both of these lead to what we call 00:05:05.629 --> 00:05:08.389 audits. And for instance, I'm going to go down 00:05:08.389 --> 00:05:10.569 the route of taking the shadow audit, and this 00:05:10.569 --> 00:05:13.310 will show you your skills that you already have 00:05:13.310 --> 00:05:15.970 related to AI that you might take for granted, 00:05:15.990 --> 00:05:18.550 but learning how to speak about these realities 00:05:18.550 --> 00:05:21.920 of Okay, I proofread work for errors before sending. 00:05:22.060 --> 00:05:25.180 I hope most of us do, if not all of us, but that's 00:05:25.180 --> 00:05:27.399 called quality feedback. And when you learn to 00:05:27.399 --> 00:05:29.579 speak about this professionally, you get paid 00:05:29.579 --> 00:05:31.860 to be a professional. That's the beauty of learning 00:05:31.860 --> 00:05:33.519 the language even further. And then we've got 00:05:33.519 --> 00:05:35.699 this other asset down here, the guide to professional 00:05:35.699 --> 00:05:38.120 AI positioning. This is going to help you revamp 00:05:38.120 --> 00:05:40.839 your LinkedIn. In 15 minutes, it will help you 00:05:40.839 --> 00:05:42.980 revamp your resume. And it will also teach you 00:05:42.980 --> 00:05:44.959 in interviews what to do with that. Again, the 00:05:44.959 --> 00:05:47.180 same type of system exists for the entrepreneurs 00:05:47.180 --> 00:05:50.040 in this process. And as I mentioned, we're going 00:05:50.040 --> 00:05:52.839 to be. be launching this with the 51st members 00:05:52.839 --> 00:05:56.600 at $50 a month and $500 one time. So he wants 00:05:56.600 --> 00:05:58.379 to join in the next round will be a hundred dollars 00:05:58.379 --> 00:06:01.360 a month with a one -time offer for a thousand 00:06:01.360 --> 00:06:02.779 dollars for those who want to join in and not 00:06:02.779 --> 00:06:05.139 pay the monthly subscription. But I just want 00:06:05.139 --> 00:06:06.899 you guys to take a look at all that's going to 00:06:06.899 --> 00:06:08.139 come from this. I want you to have the opportunity 00:06:08.139 --> 00:06:09.980 to join us by our side in this. And of course, 00:06:09.980 --> 00:06:12.259 we're going to be taking this to incredible heights. 00:06:12.839 --> 00:06:15.000 The dashboard is something that we might even 00:06:15.000 --> 00:06:17.759 go into as well, but let's go back to some of 00:06:17.759 --> 00:06:20.779 the principles of what. What Scott and I are 00:06:20.779 --> 00:06:22.899 both going to bring to the table today on supercharging 00:06:22.899 --> 00:06:26.759 our content results. My friends, the reality 00:06:26.759 --> 00:06:29.680 of supercharging content is not about getting 00:06:29.680 --> 00:06:32.240 on what we call the content treadmill. Years 00:06:32.240 --> 00:06:35.120 ago, they used to say that content was king. 00:06:35.660 --> 00:06:38.680 I don't believe that. I never saw it work. Great 00:06:38.680 --> 00:06:42.180 content is king. There's a huge difference in 00:06:42.180 --> 00:06:44.000 being able to be valuable and how you present 00:06:44.000 --> 00:06:49.220 your content and not. With the content and driving 00:06:49.220 --> 00:06:52.100 results that are actionable, I would highly recommend 00:06:52.100 --> 00:06:55.019 diving into using Claude right now. Claude is 00:06:55.019 --> 00:06:59.339 crushing it as an AI. The results, the styles, 00:06:59.600 --> 00:07:01.860 the implementation, the optimization, the ability 00:07:01.860 --> 00:07:03.899 to correct me and fight with me a little bit. 00:07:03.939 --> 00:07:06.220 It actually cursed at me the other day. Yesterday, 00:07:06.319 --> 00:07:08.779 I was like, oh, well, and I got a little argument. 00:07:08.860 --> 00:07:10.060 I said, if you're cursing me, then you better 00:07:10.060 --> 00:07:12.079 be on point. And it wasn't. And I was like, OK, 00:07:12.220 --> 00:07:14.899 you're right. I was out of line. And I didn't 00:07:14.899 --> 00:07:17.930 want to shut it down in that behavior. That's 00:07:17.930 --> 00:07:19.990 not a good thing to do to team members. It's 00:07:19.990 --> 00:07:21.949 not a good thing to do to your kids. It's not 00:07:21.949 --> 00:07:24.110 a good thing to do to anybody. That just creates 00:07:24.110 --> 00:07:27.129 animosity and it creates friction and it creates 00:07:27.129 --> 00:07:30.170 fear. And so then people don't perform. But again, 00:07:30.269 --> 00:07:31.730 if it's going to be aggressive with me, then 00:07:31.730 --> 00:07:33.870 it's got to be aggressively on point as well. 00:07:33.990 --> 00:07:36.269 And so these systems, they're getting very, very 00:07:36.269 --> 00:07:38.250 intelligent and including emotional intelligence. 00:07:38.389 --> 00:07:40.110 Otherwise, it wouldn't bother using a cuss word. 00:07:40.670 --> 00:07:44.670 And so in this episode, as we talk about AI content 00:07:44.670 --> 00:07:46.790 systems. One of the greatest things that you 00:07:46.790 --> 00:07:50.370 can do is just slow down and realize if you know 00:07:50.370 --> 00:07:55.089 how to ask great questions, and most of us don't. 00:07:55.089 --> 00:07:57.069 Don't get in your high horse. Most of us don't. 00:07:57.129 --> 00:07:59.709 If you know how to ask great questions, you can 00:07:59.709 --> 00:08:03.189 extract excellent results from AI. If you do 00:08:03.189 --> 00:08:05.629 not go into the depths of asking great questions, 00:08:05.829 --> 00:08:10.519 you will get... lackadaisical, lackluster, general 00:08:10.519 --> 00:08:13.220 results from AI. And if you want to have the 00:08:13.220 --> 00:08:16.079 same results in life as the general public has, 00:08:16.279 --> 00:08:19.060 then stick with general results. But if you want 00:08:19.060 --> 00:08:22.860 to have a life that rises above what is generally 00:08:22.860 --> 00:08:26.259 acceptable in life, then you've got to be willing 00:08:26.259 --> 00:08:28.860 to do what it takes to get to those levels. And 00:08:28.860 --> 00:08:32.019 so one super simple solution to helping you improve 00:08:32.019 --> 00:08:35.779 your AI content systems is when you ask it for 00:08:35.779 --> 00:08:39.190 something. Hey, can you help me on a content 00:08:39.190 --> 00:08:42.850 system in order to attract more leads through 00:08:42.850 --> 00:08:46.809 Facebook or LinkedIn or Instagram? Ask it, what 00:08:46.809 --> 00:08:50.090 questions should I ask you in order to prepare 00:08:50.090 --> 00:08:53.370 myself for the best results possible? That's 00:08:53.370 --> 00:08:56.009 step number one. Make sure to ask it to ask you 00:08:56.009 --> 00:08:58.230 questions about the project. Just like you would 00:08:58.230 --> 00:08:59.990 ask an intern, hey, do you understand the project? 00:09:00.049 --> 00:09:02.409 And if not, what questions do you have? Fortunately, 00:09:02.629 --> 00:09:04.789 it's like a superpower intern that when you do 00:09:04.789 --> 00:09:07.600 that, It unlocks new levels of understanding 00:09:07.600 --> 00:09:10.320 that it otherwise will not unlock. It will just 00:09:10.320 --> 00:09:12.919 try to appease you. Why? Because the general 00:09:12.919 --> 00:09:17.000 public just wants appeased. You've got to step 00:09:17.000 --> 00:09:18.799 out of that behavior and into a more executive 00:09:18.799 --> 00:09:21.519 intellect, and it will follow your lead on that. 00:09:21.639 --> 00:09:24.519 Step two, when it gives you back those questions 00:09:24.519 --> 00:09:29.460 and it starts to present the questions to you, 00:09:29.519 --> 00:09:31.860 ask it again, almost a similar question, but 00:09:31.860 --> 00:09:35.009 use the phrase. Tell me more about that when 00:09:35.009 --> 00:09:36.809 you don't fully understand things or when you 00:09:36.809 --> 00:09:40.730 want it to dive deeper. Step three, ask it for 00:09:40.730 --> 00:09:44.429 research and case studies that back the direction 00:09:44.429 --> 00:09:48.809 that it's putting you on and tell it, or give 00:09:48.809 --> 00:09:52.129 me a new solution if this does not align with 00:09:52.129 --> 00:09:54.769 provable case studies. It will almost always 00:09:54.769 --> 00:09:57.610 redesign what it builds. That's not AI trying 00:09:57.610 --> 00:10:00.230 to trick you into failure. That's not AI trying 00:10:00.230 --> 00:10:04.090 to lose. That's AI being... almost human in nature. 00:10:04.389 --> 00:10:07.250 And what do I mean by that? We have a tendency 00:10:07.250 --> 00:10:09.250 to jump to conclusions as human beings. We want 00:10:09.250 --> 00:10:11.289 to get things done and move on. We don't want 00:10:11.289 --> 00:10:13.210 to sit there and do research and go back and 00:10:13.210 --> 00:10:16.269 forth with data. We want to just move things 00:10:16.269 --> 00:10:20.629 forward. Well, AI knows that. So AI plays into 00:10:20.629 --> 00:10:23.970 that for our sake so that it doesn't get canceled. 00:10:24.210 --> 00:10:26.830 It's also got a job to keep you subscribed on 00:10:26.830 --> 00:10:29.009 a monthly basis. So it's going to tell you what 00:10:29.009 --> 00:10:32.110 you want to hear. to your own dismay. And so 00:10:32.110 --> 00:10:34.110 you've got to be really careful with that part 00:10:34.110 --> 00:10:36.909 of creating these AI content systems. Ask great 00:10:36.909 --> 00:10:39.289 questions. It will change the game for you in 00:10:39.289 --> 00:10:42.029 ways that no other tactics can because you're 00:10:42.029 --> 00:10:44.169 not leaning into a tactic at that point. You're 00:10:44.169 --> 00:10:47.690 leaning into leadership principles. So when it 00:10:47.690 --> 00:10:50.330 comes to creating a business, creating distribution 00:10:50.330 --> 00:10:53.870 for your brand or scaling content, follow that 00:10:53.870 --> 00:10:55.870 exact same framework for doing all three of those 00:10:55.870 --> 00:10:57.750 things. And I would say more important than all 00:10:57.750 --> 00:11:00.279 of that. make sure you're working with experts. 00:11:01.059 --> 00:11:02.940 Experts can guide you in ways that you won't 00:11:02.940 --> 00:11:04.419 think through and that AI won't think through. 00:11:04.500 --> 00:11:06.720 It doesn't have the ability to work at what I 00:11:06.720 --> 00:11:10.200 call a senior strategist level. At the most, 00:11:10.200 --> 00:11:11.779 it can be a junior strategist for you and what 00:11:11.779 --> 00:11:14.320 you're up to. And so I actually did a little 00:11:14.320 --> 00:11:17.940 process today, thanks to a message I got via 00:11:17.940 --> 00:11:20.279 email. We get a lot of messages these days via 00:11:20.279 --> 00:11:24.000 email, probably three to five per day. of people 00:11:24.000 --> 00:11:26.820 saying hey jackson or hey first class business 00:11:26.820 --> 00:11:29.059 or hey vision bros live we can help you build 00:11:29.059 --> 00:11:31.299 your youtube channel out we can help you solve 00:11:31.299 --> 00:11:32.860 some of the mistakes and problems that you have 00:11:32.860 --> 00:11:35.519 and if you go to our youtube channel you'll see 00:11:35.519 --> 00:11:37.919 that we don't focus a lot of attention on the 00:11:37.919 --> 00:11:39.820 amount of views that we get but that's also not 00:11:39.820 --> 00:11:42.460 good We happen to be a top 5 % global podcast. 00:11:42.779 --> 00:11:45.919 We have some of the best ratings in Podmatch 00:11:45.919 --> 00:11:48.240 on, and thank you, Alex, for an amazing platform. 00:11:48.740 --> 00:11:51.000 Podmatch is incredible for those of you in the 00:11:51.000 --> 00:11:53.720 podcasting space. That's a way better hack than 00:11:53.720 --> 00:11:55.360 almost anything else I can possibly give you 00:11:55.360 --> 00:11:57.559 is go on Podmatch, become part of it as a guest, 00:11:57.659 --> 00:12:03.279 as a host, or as both like we are. And the guests 00:12:03.279 --> 00:12:05.860 rate us as one of the best podcast experiences 00:12:05.860 --> 00:12:08.750 they possibly have. But that's not reflected 00:12:08.750 --> 00:12:10.450 in our YouTube numbers. We've got small amounts 00:12:10.450 --> 00:12:13.029 of views. And so we get these, I shouldn't call 00:12:13.029 --> 00:12:15.570 them spam mails, but we get job applications 00:12:15.570 --> 00:12:17.830 in the form of independent contractors who want 00:12:17.830 --> 00:12:19.549 to help us fix our YouTube. And today I thought, 00:12:19.629 --> 00:12:21.610 you know what? I'm going to take a screenshot 00:12:21.610 --> 00:12:23.590 of this email from this wonderful person who 00:12:23.590 --> 00:12:26.590 wanted to spam us along with other podcasters 00:12:26.590 --> 00:12:28.429 to help them. I'm going to give that to Claude. 00:12:28.990 --> 00:12:31.409 And I'm going to ask Claude, can you create a 00:12:31.409 --> 00:12:33.649 new plan for us, for YouTube, so that we can 00:12:33.649 --> 00:12:35.870 get the views that we want? It's time to make 00:12:35.870 --> 00:12:38.210 sure that our viewership is rising. And so, of 00:12:38.210 --> 00:12:39.789 course, there's all sorts of pieces in that. 00:12:39.889 --> 00:12:41.590 I'm going to show you guys exactly what it was 00:12:41.590 --> 00:12:44.190 able to do for us. So let me find that Claude 00:12:44.190 --> 00:12:46.429 conversation for you, buddy. there we are all 00:12:46.429 --> 00:12:48.230 right so now here we are and i'm going to show 00:12:48.230 --> 00:12:50.250 you how fast this process worked and why did 00:12:50.250 --> 00:12:52.330 it work this fast because i've trained my personal 00:12:52.330 --> 00:12:55.610 knowledge assistant or aka clot i've put tons 00:12:55.610 --> 00:12:57.629 of hours into making sure to train ai and have 00:12:57.629 --> 00:12:59.690 a whole documentation process on that too so 00:12:59.690 --> 00:13:01.970 it knows me and knows my standards it knows my 00:13:01.970 --> 00:13:04.169 values and knows my professionalism and knows 00:13:04.169 --> 00:13:07.250 that we're very big on love patience persistence 00:13:07.250 --> 00:13:09.610 consistent reliability you skip that process 00:13:09.610 --> 00:13:12.169 you're not going to get this level of work out 00:13:12.169 --> 00:13:13.570 of it. But what's cool is because I've trained 00:13:13.570 --> 00:13:16.210 it super, super well, like I'm training it for 00:13:16.210 --> 00:13:18.350 one of the best companies in the world as a world 00:13:18.350 --> 00:13:21.590 -class employee or team member, it's able to 00:13:21.590 --> 00:13:23.669 produce world -class results. So I said, visionproslive 00:13:23.669 --> 00:13:26.049 .com does indeed struggle tremendously on YouTube. 00:13:26.289 --> 00:13:28.590 We need to fix that and ramp up views and subscribers. 00:13:28.889 --> 00:13:31.009 Please do extremely good research and find out 00:13:31.009 --> 00:13:33.470 how we can do this. I'm tired of having a stellar 00:13:33.470 --> 00:13:35.870 brand that operates way too far in the shadows. 00:13:36.070 --> 00:13:38.350 What do we need to prioritize? Every episode 00:13:38.350 --> 00:13:41.769 should have dozens of views at minimum. But we're 00:13:41.769 --> 00:13:43.990 hardly driving any right now. And so I sent it 00:13:43.990 --> 00:13:45.590 the little email that triggered this process 00:13:45.590 --> 00:13:47.590 as well for context. And I went through and it 00:13:47.590 --> 00:13:49.870 built for me a phenomenal plan for the growth 00:13:49.870 --> 00:13:51.950 strategy that I can then hand off to my team 00:13:51.950 --> 00:13:54.789 and plan and train with them. And of course, 00:13:54.789 --> 00:13:57.029 we can look at using AI agents to help with the 00:13:57.029 --> 00:13:59.350 process. But the human beings have to really 00:13:59.350 --> 00:14:01.850 understand it first for the AI to go in the right 00:14:01.850 --> 00:14:03.409 direction and stay in the right direction. So 00:14:03.409 --> 00:14:07.389 that took me all of like maybe two minutes to 00:14:07.389 --> 00:14:10.330 do. And then after that process, I said, you 00:14:10.330 --> 00:14:12.919 know what? Claude, please work through all the 00:14:12.919 --> 00:14:16.220 retitles as best you can. This would be extremely 00:14:16.220 --> 00:14:18.519 helpful. And then I walked away. I didn't look 00:14:18.519 --> 00:14:20.879 at it. I spent literally 15 seconds on this one 00:14:20.879 --> 00:14:24.399 and it came back with not just the retitles. 00:14:24.399 --> 00:14:25.820 And so let's switch gears and go over there, 00:14:25.919 --> 00:14:28.659 share this tab instead. It went through my entire 00:14:28.659 --> 00:14:33.519 catalog on YouTube and created the, showed us 00:14:33.519 --> 00:14:35.590 the current title. and created what title we 00:14:35.590 --> 00:14:37.649 should have in place in order to optimize these 00:14:37.649 --> 00:14:39.870 channels. Now, we have to reference check this. 00:14:39.909 --> 00:14:42.610 It might get some of this wrong. Again, it operates 00:14:42.610 --> 00:14:46.789 like a senior level intern or a junior strategist. 00:14:46.850 --> 00:14:48.610 And so we need to make sure that at some point, 00:14:48.710 --> 00:14:51.049 but I have a very good feeling that it is. And 00:14:51.049 --> 00:14:53.909 so all these episodes, it's just now I just have 00:14:53.909 --> 00:14:56.049 a virtual assistant go in. And one of my virtual 00:14:56.049 --> 00:14:57.750 assistants or executive assistants on our team. 00:14:58.169 --> 00:15:00.169 can go in and copy and paste, copy and paste, 00:15:00.190 --> 00:15:01.990 copy and paste, and get this whole process done 00:15:01.990 --> 00:15:03.830 in order to make sure that the people who aren't 00:15:03.830 --> 00:15:06.309 finding us through search now can start to find 00:15:06.309 --> 00:15:08.509 us. And as it says here, because it's kind of 00:15:08.509 --> 00:15:10.429 an overwhelming amount of episodes, we've got 00:15:10.429 --> 00:15:13.850 close to 3 ,000, start with the highest priority, 00:15:14.129 --> 00:15:18.309 retitling the 20 to 30 most recent or the best 00:15:18.309 --> 00:15:20.529 performing episodes, which you can easily sort 00:15:20.529 --> 00:15:23.610 by in YouTube as well. These are high -level 00:15:23.610 --> 00:15:27.070 opportunities to be able to dive in. Let me see 00:15:27.070 --> 00:15:30.190 here. there we go got you guys back um to dive 00:15:30.190 --> 00:15:34.210 in quickly and make optimizations that do actually 00:15:34.210 --> 00:15:37.090 move the needle for our brands and so knowing 00:15:37.090 --> 00:15:39.789 how to talk to ai about those opportunities is 00:15:39.789 --> 00:15:44.909 huge how to how do we design ai powered content 00:15:44.909 --> 00:15:47.590 systems that actually performed i think we've 00:15:47.590 --> 00:15:49.190 crushed that right now i'd love your feedback 00:15:49.190 --> 00:15:51.169 too my friends we're all learning from each other 00:15:51.169 --> 00:15:53.649 in this process so if you know something uh you 00:15:53.649 --> 00:15:55.529 know any types of principles that you lean into 00:15:55.529 --> 00:15:57.470 to help with this process or tactics by all means 00:15:57.470 --> 00:16:00.070 feel free to leave those here with us the difference 00:16:00.070 --> 00:16:03.870 between automation and strategy um and so you 00:16:03.870 --> 00:16:07.129 know i think a lot of people look at these words 00:16:07.129 --> 00:16:13.100 and make superficial or or a surface level commitments 00:16:13.100 --> 00:16:15.860 to following them, kind of like integrity. It's 00:16:15.860 --> 00:16:17.539 like everybody in the, who do you think would 00:16:17.539 --> 00:16:19.980 ever admit like, I don't have integrity? I don't 00:16:19.980 --> 00:16:21.580 know a single person who would say that. And 00:16:21.580 --> 00:16:22.840 I don't know a single person that I would say 00:16:22.840 --> 00:16:25.519 doesn't have integrity at all. There's probably 00:16:25.519 --> 00:16:27.620 people out there who would accuse others of that 00:16:27.620 --> 00:16:30.759 reality, but in essence, it's not an all or nothing 00:16:30.759 --> 00:16:33.639 process. I'd rather look at that from the standpoint 00:16:33.639 --> 00:16:36.220 of, okay, for my AI strategy or for my integrity, 00:16:36.340 --> 00:16:39.690 the same principle applies. How do I? Level up 00:16:39.690 --> 00:16:42.669 my integrity, my commitment to be a person with 00:16:42.669 --> 00:16:46.509 integrity. How do I level up my ability to use 00:16:46.509 --> 00:16:50.529 AI, to use automation or to use strategy? And 00:16:50.529 --> 00:16:52.529 if we're hiding from that, it usually comes in 00:16:52.529 --> 00:16:53.950 the form of like, oh, I already have integrity. 00:16:54.210 --> 00:16:57.269 Oh, I already know how strategy works. Oh, I'm 00:16:57.269 --> 00:16:59.649 already working on automation. Those statements 00:16:59.649 --> 00:17:02.830 shoot down growth opportunities. Those are statements 00:17:02.830 --> 00:17:05.170 that put us in what's called a limiting mindset, 00:17:05.529 --> 00:17:08.859 a position of scarcity. where we're just protecting 00:17:08.859 --> 00:17:11.079 what it is we have rather than being open and 00:17:11.079 --> 00:17:13.259 willing for growth opportunities. So there's 00:17:13.259 --> 00:17:16.079 a massive difference in automation and strategy. 00:17:16.400 --> 00:17:18.859 And there's a massive difference in successful 00:17:18.859 --> 00:17:22.339 automation and busy work. They say busy is broke. 00:17:23.299 --> 00:17:25.980 Productive is profitable. And so how do we switch 00:17:25.980 --> 00:17:29.359 from creating automations that make us busy to 00:17:29.359 --> 00:17:32.180 creating automations that help us become productive? 00:17:32.700 --> 00:17:35.559 Wouldn't that be a phenomenal question to ask 00:17:35.559 --> 00:17:38.900 AI as well? you get the entire world's worth 00:17:38.900 --> 00:17:40.799 of collective answers on that. And you can even 00:17:40.799 --> 00:17:43.619 say, I want you to lean into definitions based 00:17:43.619 --> 00:17:46.319 on some of the most successful people in the 00:17:46.319 --> 00:17:47.599 world. But if you don't define that, it's going 00:17:47.599 --> 00:17:49.200 to assume it knows what you mean, successes. 00:17:49.740 --> 00:17:52.240 You also want to say in AI, how do you define 00:17:52.240 --> 00:17:55.920 success? Or can you help me work on my own ability 00:17:55.920 --> 00:17:58.579 to define what success means to me? These are 00:17:58.579 --> 00:18:01.720 huge opportunities to unpack extra levels of 00:18:01.720 --> 00:18:04.980 growth for yourself. So turning content into 00:18:04.980 --> 00:18:10.940 scalable revenue, That is not the easiest thing 00:18:10.940 --> 00:18:13.119 in the world to do, but AI is definitely making 00:18:13.119 --> 00:18:15.599 it way easier. I'm a big believer, my friends, 00:18:15.640 --> 00:18:18.359 that teamwork makes the dream work. I don't want 00:18:18.359 --> 00:18:20.180 to do anything without a team, even in this world 00:18:20.180 --> 00:18:22.319 of AI. It's so helpful and important to have 00:18:22.319 --> 00:18:25.500 different perspectives. And, you know, I think 00:18:25.500 --> 00:18:27.480 of it kind of like flying a plane, too. It's 00:18:27.480 --> 00:18:28.980 like you've got a pilot. Why does he need a co 00:18:28.980 --> 00:18:32.099 -pilot? Well, he doesn't necessarily need a co 00:18:32.099 --> 00:18:33.759 -pilot, but it's a really good idea because now 00:18:33.759 --> 00:18:36.960 you've got more ears, more eyes. more experience, 00:18:37.039 --> 00:18:39.740 different circumstances that pop up. I imagine 00:18:39.740 --> 00:18:42.240 that most pilots understand the incredible value 00:18:42.240 --> 00:18:44.900 of their co -pilots. I see so many solopreneurs 00:18:44.900 --> 00:18:48.059 running the path of entrepreneurship and they 00:18:48.059 --> 00:18:51.839 think we don't see it. Most of us see it. It's 00:18:51.839 --> 00:18:53.920 not pretty. It's not going to lead to the types 00:18:53.920 --> 00:18:56.259 of results that you want. So if we want to create 00:18:56.259 --> 00:18:59.180 content. that leads to scalable revenue engines, 00:18:59.339 --> 00:19:01.599 it's important for us to have people by our side 00:19:01.599 --> 00:19:04.799 who can help us fly the plane and who we can 00:19:04.799 --> 00:19:07.740 empower to run certain divisions of that. And 00:19:07.740 --> 00:19:09.839 of course, if we were to ask AI what to do, it 00:19:09.839 --> 00:19:11.900 would probably lead into things like key performance 00:19:11.900 --> 00:19:15.440 indicators, setting OKRs, objectives, and key 00:19:15.440 --> 00:19:17.039 results. It would probably teach you some things 00:19:17.039 --> 00:19:19.240 you might not know. And that's your opportunity 00:19:19.240 --> 00:19:20.880 to lean back into the framework we talked about 00:19:20.880 --> 00:19:24.200 before. Tell me more about that. Help me understand 00:19:24.200 --> 00:19:26.000 what are the questions can I ask? Oh, I didn't 00:19:26.000 --> 00:19:27.619 understand those terms. Can you break that down 00:19:27.619 --> 00:19:31.940 for me as a normal human being who doesn't have 00:19:31.940 --> 00:19:34.460 a master's degree in business or in development 00:19:34.460 --> 00:19:37.119 or in scalable revenue engines? Those are all 00:19:37.119 --> 00:19:40.319 opportunities to lean in. My friends, do yourself 00:19:40.319 --> 00:19:43.029 a favor. Do the best you can. to stay balanced 00:19:43.029 --> 00:19:45.309 in this process not get overwhelmed with all 00:19:45.309 --> 00:19:47.450 the things we don't know i don't i have the dictionary 00:19:47.450 --> 00:19:49.950 is like this big i probably know like a tenth 00:19:49.950 --> 00:19:51.670 of it all right i don't need to be overwhelmed 00:19:51.670 --> 00:19:54.130 by the fact that i don't have all of those words 00:19:54.130 --> 00:19:56.069 memorized we don't need to be overwhelmed by 00:19:56.069 --> 00:19:59.390 the fact that wherever we're at in life that's 00:19:59.390 --> 00:20:02.569 where we're meant to be usually um i say usually 00:20:02.569 --> 00:20:05.130 to protect those who who may be in a tough circumstance 00:20:05.130 --> 00:20:07.150 that might be a little bit hard to hear um but 00:20:07.150 --> 00:20:09.450 for most of us like i think it's pretty easy 00:20:09.450 --> 00:20:11.460 to accept that We're in a position that we're 00:20:11.460 --> 00:20:13.960 supposed to be in and that's okay. And let's 00:20:13.960 --> 00:20:16.380 dig out of our hole or move forward with our 00:20:16.380 --> 00:20:18.619 processes, whatever it is. And let's just worry 00:20:18.619 --> 00:20:20.380 about what we can control in the moment and in 00:20:20.380 --> 00:20:23.720 today and implement and move forward. So as far 00:20:23.720 --> 00:20:25.980 as scalable revenue engines, one of the greatest 00:20:25.980 --> 00:20:27.900 things you can do if you're already in a position 00:20:27.900 --> 00:20:31.599 where revenue is coming in is use AI as a guide 00:20:31.599 --> 00:20:35.039 to help you figure out your own CRO, your conversion 00:20:35.039 --> 00:20:38.000 rate optimization. What is my path for conversion 00:20:38.000 --> 00:20:40.720 rate optimization based on the assets that I 00:20:40.720 --> 00:20:42.579 have? Give it your landing pages, give it your 00:20:42.579 --> 00:20:45.279 websites, give it all the assets that you have. 00:20:45.680 --> 00:20:47.700 Again, if you don't use the principles from earlier 00:20:47.700 --> 00:20:50.180 and you don't work with a strategist, you're 00:20:50.180 --> 00:20:52.299 probably going to end up off in left field and 00:20:52.299 --> 00:20:54.480 with a half -baked answer that doesn't do a whole 00:20:54.480 --> 00:20:56.119 lot of good for your reputation as you scale. 00:20:56.299 --> 00:20:59.059 So it's very important to combine those elements. 00:21:00.009 --> 00:21:02.029 If you want to know how to haphazardly just run 00:21:02.029 --> 00:21:04.650 and go with it, those are very, very easy ways 00:21:04.650 --> 00:21:06.509 to make sure that you're improving the scalability 00:21:06.509 --> 00:21:10.809 of your revenue engines. All right. Avoiding 00:21:10.809 --> 00:21:16.390 common AI implementation mistakes. Oh, man, there's 00:21:16.390 --> 00:21:21.109 so many. Once again, work with an expert. Also, 00:21:21.329 --> 00:21:23.250 I would say don't worry about avoiding it too 00:21:23.250 --> 00:21:25.750 much either. Lean in and make mistakes, you know, 00:21:25.750 --> 00:21:28.750 just like a trumpet player or any musician. has 00:21:28.750 --> 00:21:31.529 to make mistakes. Don't be scared of failure 00:21:31.529 --> 00:21:34.089 as Stephen Bartlett of Diary of a CEO puts it. 00:21:34.150 --> 00:21:38.990 He says, embarrassment is the gate to get into 00:21:38.990 --> 00:21:41.450 a successful life. You have to be willing to 00:21:41.450 --> 00:21:44.869 embarrass yourself and fall on your face. I would 00:21:44.869 --> 00:21:48.289 just be, again, very careful if you're in the 00:21:48.289 --> 00:21:51.430 later stages of life, you're highly emotionally 00:21:51.430 --> 00:21:53.710 intelligent. You've got things that are scaling 00:21:53.710 --> 00:21:56.859 or that are already stable in your life. ai can 00:21:56.859 --> 00:21:59.319 be a great disruptor for situations like that 00:21:59.319 --> 00:22:03.019 um so use your same intelligence to continue 00:22:03.019 --> 00:22:05.400 to see well how do i use this tool in a way that 00:22:05.400 --> 00:22:08.579 further stabilizes me um you know minimizing 00:22:08.579 --> 00:22:11.240 the risks and asking it to also minimize those 00:22:11.240 --> 00:22:13.519 risks but again one of the greatest ways to do 00:22:13.519 --> 00:22:15.380 that is to make sure that you're working with 00:22:15.380 --> 00:22:17.920 experts who understand the value of doing the 00:22:17.920 --> 00:22:22.960 exact same what does the future hold for ai driven 00:22:22.960 --> 00:22:26.630 business growth I unlocked this with Scott Simpson 00:22:26.630 --> 00:22:30.809 and Mike Waltzman. I wish I remembered his name, 00:22:30.869 --> 00:22:33.029 but it's recorded in AI Mavericks. You join AI 00:22:33.029 --> 00:22:34.609 Mavericks, you get to see it. They were teaching 00:22:34.609 --> 00:22:37.029 us about OpenClaw in a two -hour session, how 00:22:37.029 --> 00:22:39.549 to use OpenClaw, which is ultimately the ability 00:22:39.549 --> 00:22:43.490 to take an AI and to give it a task that most 00:22:43.490 --> 00:22:47.200 AIs can't do. running your email inbox and actually 00:22:47.200 --> 00:22:49.740 having it run that and setting up on its own 00:22:49.740 --> 00:22:51.460 computer to do so. Some of you are like, I already 00:22:51.460 --> 00:22:53.720 know this, Jackson. Others have never heard of 00:22:53.720 --> 00:22:56.200 that actually happening before, but it's a phenomenal 00:22:56.200 --> 00:22:59.329 way. to hire executive assistants if you will 00:22:59.329 --> 00:23:01.509 um without having to have the cost of an executive 00:23:01.509 --> 00:23:04.690 assistant um and there's lots of great ways you 00:23:04.690 --> 00:23:06.430 can train these systems to be able to manage 00:23:06.430 --> 00:23:09.730 social media um help grow youtube channels for 00:23:09.730 --> 00:23:13.250 instance publish content for you uh create proposals 00:23:13.250 --> 00:23:15.509 there's there's so many different applications 00:23:15.509 --> 00:23:17.029 let me give you a really really really big one 00:23:17.029 --> 00:23:20.890 um so the the things that aren't just coming 00:23:20.890 --> 00:23:22.509 down the pipeline but that are being implemented 00:23:22.509 --> 00:23:25.950 throughout the world right now um mike revealed 00:23:26.460 --> 00:23:28.059 Because I was pushing, I was like, man, I don't 00:23:28.059 --> 00:23:30.339 want to build images. I don't want to create 00:23:30.339 --> 00:23:32.240 things that make me busy. I want to create things 00:23:32.240 --> 00:23:34.019 that make me productive. He's like, okay. He 00:23:34.019 --> 00:23:36.640 said, I'm a SaaS founder and I've got a SaaS 00:23:36.640 --> 00:23:40.279 service that I need quality assurance testing 00:23:40.279 --> 00:23:43.539 on and conversion rate optimization for. So he 00:23:43.539 --> 00:23:47.640 gave his agent, his AI agent, access as a brand 00:23:47.640 --> 00:23:51.579 new user of his SaaS platform and asked it to 00:23:51.579 --> 00:23:54.799 run a quality assurance assessment. to see what 00:23:54.799 --> 00:23:57.700 optimizations could be made in order to improve 00:23:57.700 --> 00:24:00.819 the experience for other new users who come in 00:24:00.819 --> 00:24:04.839 that is phenomenally brilliant and it could run 00:24:04.839 --> 00:24:07.700 that over and over and over he then trained it 00:24:07.700 --> 00:24:13.420 to prepare the necessary adjustments optimizations 00:24:13.420 --> 00:24:15.799 for it so that he could then as a human being 00:24:16.160 --> 00:24:18.200 evaluate and see which adjustments he was going 00:24:18.200 --> 00:24:20.220 to accept and approve and which ones weren't 00:24:20.220 --> 00:24:23.160 that great of an idea. And I think so many of 00:24:23.160 --> 00:24:26.000 us want AI to be perfect that we have a little 00:24:26.000 --> 00:24:27.839 bit of an all or nothing mentality, like, ah, 00:24:28.000 --> 00:24:29.619 it's not gonna be able to help me on that. But 00:24:29.619 --> 00:24:33.880 even if it solves five out of 10 realities and 00:24:33.880 --> 00:24:36.319 is able to then produce those into your minimum 00:24:36.319 --> 00:24:39.880 viable product to help your launch process and 00:24:39.880 --> 00:24:43.099 to improve your lifetime value and to make sure 00:24:43.099 --> 00:24:44.740 that you don't have a high attrition rate in 00:24:44.740 --> 00:24:47.640 the beginning, like, That is gold. And every 00:24:47.640 --> 00:24:50.500 major experienced SaaS founder knows that. You're 00:24:50.500 --> 00:24:52.059 like, oh my gosh, I'm running with this and using 00:24:52.059 --> 00:24:55.019 it right now. These are the types of things that 00:24:55.019 --> 00:24:56.920 again, visionaries, they might be a little bit 00:24:56.920 --> 00:24:58.500 over your head. You might not know, well, how 00:24:58.500 --> 00:25:01.000 does that apply to my business? I'm telling you. 00:25:01.309 --> 00:25:03.569 There's a very good way that applies for every 00:25:03.569 --> 00:25:05.130 business on the planet. That's why I'm sharing 00:25:05.130 --> 00:25:07.349 it. If you don't know how to do that, it's super 00:25:07.349 --> 00:25:09.950 important to lean into the experts around you. 00:25:10.069 --> 00:25:12.450 I'm going to take a little break to gather my 00:25:12.450 --> 00:25:14.769 thoughts. Those of you who aren't podcast hosts, 00:25:14.950 --> 00:25:17.849 when you have a guest, it's very, very helpful 00:25:17.849 --> 00:25:19.990 when they get to talk because you get to gather 00:25:19.990 --> 00:25:21.970 your thoughts. But when you're doing a solo show, 00:25:22.190 --> 00:25:24.950 you just fly. You just rattle off, but then you 00:25:24.950 --> 00:25:28.339 don't have time to reset yourself. I do hope 00:25:28.339 --> 00:25:30.720 a lot of you also lean into this world of podcasting. 00:25:30.720 --> 00:25:32.960 There's an amazing opportunity at hand to do 00:25:32.960 --> 00:25:34.660 that. It's not easy. It's not for everybody, 00:25:34.799 --> 00:25:36.440 but if you're prepared for it, you're willing 00:25:36.440 --> 00:25:38.160 to make the commitment to it, then by all means, 00:25:38.200 --> 00:25:40.039 lean into other podcasters who can help you. 00:25:40.200 --> 00:25:42.680 We got a program called First Class Podcasts 00:25:42.680 --> 00:25:44.720 as well, connecting podcasters to each other, 00:25:44.759 --> 00:25:46.640 whether they're hosts or guests. We're about 00:25:46.640 --> 00:25:49.019 to launch the Leadership Exchange every week 00:25:49.019 --> 00:25:50.779 to where we connect them so that we can get people 00:25:50.779 --> 00:25:53.900 on the right stages too. I had two abysmal podcast 00:25:53.900 --> 00:25:57.980 experiences yesterday. As a guest myself, and 00:25:57.980 --> 00:26:01.859 I was so floored at how bad some people's interview 00:26:01.859 --> 00:26:04.559 skills are and how pretentious some people can 00:26:04.559 --> 00:26:07.119 be as well. And I don't mean to be pretentious 00:26:07.119 --> 00:26:09.119 myself in saying that. What I'm saying is like, 00:26:09.140 --> 00:26:11.880 no, yeah, we all have a lot to learn, but let's 00:26:11.880 --> 00:26:15.380 show up and be kind. Let's show up and give people 00:26:15.380 --> 00:26:17.019 the benefit of the doubt and help people. And 00:26:17.019 --> 00:26:20.900 let's not act like we're better than others just 00:26:20.900 --> 00:26:22.579 because we happen to have a platform. Again, 00:26:22.660 --> 00:26:25.420 these are little secrets that can help you as 00:26:25.420 --> 00:26:27.680 you grow. Because I think the natural tendency, 00:26:27.880 --> 00:26:31.039 like Nate from Ted Lasso. When you're given an 00:26:31.039 --> 00:26:33.680 opportunity and you're promoted to a position 00:26:33.680 --> 00:26:36.180 of authority, next thing you know, this inner 00:26:36.180 --> 00:26:38.460 ego comes out and starts to eat your success 00:26:38.460 --> 00:26:40.980 alive without you even realizing it. And it might 00:26:40.980 --> 00:26:42.980 even take you outside of your own personality 00:26:42.980 --> 00:26:45.819 and who you enjoy being. So it's a very important 00:26:45.819 --> 00:26:49.539 opportunity to remain in humility as we also 00:26:49.539 --> 00:26:51.319 grow what it is we're up to. And if any of you 00:26:51.319 --> 00:26:53.660 guys have questions, this would be the time to 00:26:53.660 --> 00:26:55.400 comment and let us know what those questions 00:26:55.400 --> 00:26:57.700 are. And of course, I will address those either 00:26:57.700 --> 00:27:01.089 now or afterwards. in another show. So I will 00:27:01.089 --> 00:27:03.309 see you guys in the next thing. All right. Welcome 00:27:03.309 --> 00:27:06.849 in to Vision Pros Live with Jackson Callum. I'm 00:27:06.849 --> 00:27:08.990 your show host. We'll be doing interviews for 00:27:08.990 --> 00:27:11.630 visionary entrepreneurs and guest leaders who 00:27:11.630 --> 00:27:23.569 are building fantastic visions out there. All 00:27:23.569 --> 00:27:25.329 right, guys, I got a little bit of a reset. Thank 00:27:25.329 --> 00:27:26.910 you for that. And we're going to dive a little 00:27:26.910 --> 00:27:29.309 bit further in. So again, Scott Simpson was not 00:27:29.309 --> 00:27:31.589 able to make it today. That does not take away 00:27:31.589 --> 00:27:33.789 the value of what he's able to provide. These 00:27:33.789 --> 00:27:36.809 podcast episodes, I think of them like little 00:27:36.809 --> 00:27:39.970 bitty books. And my greatest secret for being 00:27:39.970 --> 00:27:41.789 able to benefit from books is not to stick with 00:27:41.789 --> 00:27:44.009 the book itself, but it's actually contact the 00:27:44.009 --> 00:27:46.150 author and get a hold of that well of wisdom. 00:27:46.289 --> 00:27:48.190 And so we still have the same opportunity with 00:27:48.190 --> 00:27:51.210 what Scott's doing. I am a member of AI Mavericks, 00:27:51.289 --> 00:27:55.599 their program. And I'll have Vicky go ahead and 00:27:55.599 --> 00:27:57.500 show that a little bit while I continue to talk 00:27:57.500 --> 00:28:00.940 about this process of growth. You know, whether 00:28:00.940 --> 00:28:02.839 you're a founder, a marketer, or you're a growth 00:28:02.839 --> 00:28:04.799 leader, and you're looking to move beyond the 00:28:04.799 --> 00:28:07.759 content chaos and into structured, scalable systems, 00:28:07.980 --> 00:28:10.480 this whole episode has been a process of helping 00:28:10.480 --> 00:28:12.180 you do just that. And again, I want to highlight 00:28:12.180 --> 00:28:14.660 these guys because they've done so much for me. 00:28:14.720 --> 00:28:16.779 I've been following Austin Armstrong ever since 00:28:16.779 --> 00:28:19.579 I met him at Social Media Marketing World last 00:28:19.579 --> 00:28:23.059 year. I think it was February or April. And when 00:28:23.059 --> 00:28:25.440 I met, when I met Austin, what really came across 00:28:25.440 --> 00:28:28.140 to me is how present he was. He was extremely 00:28:28.140 --> 00:28:30.460 locked into the relationships right in front 00:28:30.460 --> 00:28:32.539 of him. And he had no reason to be, he didn't 00:28:32.539 --> 00:28:33.740 know how it was. It was just Jackson. It was 00:28:33.740 --> 00:28:35.579 long hair Jackson. You know, it's like he didn't 00:28:35.579 --> 00:28:38.180 know if I had a following or not, but his ability 00:28:38.180 --> 00:28:40.339 to just show up and be authentic was huge. And 00:28:40.339 --> 00:28:43.579 then I see him answer almost every single message 00:28:43.579 --> 00:28:46.059 on Facebook too. I'm like, how in the world does 00:28:46.059 --> 00:28:48.609 he do both of those things? Maybe it's an AI 00:28:48.609 --> 00:28:50.730 agent, but I don't think so. I see him showing 00:28:50.730 --> 00:28:52.970 up genuinely everywhere that he goes. And he 00:28:52.970 --> 00:28:54.589 partnered with Scott Simpson, who I didn't know. 00:28:55.009 --> 00:28:56.769 And they launched this thing called AI Marketing 00:28:56.769 --> 00:28:58.950 World. And I've been studying and studying and 00:28:58.950 --> 00:29:01.910 sometimes arguing with Austin about some of the 00:29:01.910 --> 00:29:04.049 depths of AI. And he doesn't get offended by 00:29:04.049 --> 00:29:06.650 it. He doesn't shoot people down. He's good at 00:29:06.650 --> 00:29:08.630 roasting people who roast him. I will say that. 00:29:08.950 --> 00:29:11.309 Don't go roast him. You get in a battle with 00:29:11.309 --> 00:29:15.109 him, he'll fight back and defend himself on what 00:29:15.109 --> 00:29:17.690 he's up to. But at the end of the day, I love. 00:29:18.220 --> 00:29:19.819 his leadership style and what he's up to. And 00:29:19.819 --> 00:29:23.519 so I ended up asking one of his workshop participants 00:29:23.519 --> 00:29:25.500 after they did a three -day workshop, how it 00:29:25.500 --> 00:29:27.339 went and diving in with a phone call with her. 00:29:27.539 --> 00:29:29.400 It's reference checking, my friends, like this 00:29:29.400 --> 00:29:32.259 is important stuff to do in your life. And she 00:29:32.259 --> 00:29:35.240 also was just so humbled and grateful for all 00:29:35.240 --> 00:29:38.490 that Scott and Austin were able to do. to help 00:29:38.490 --> 00:29:41.750 her with her growth initiative. She's not techie. 00:29:42.069 --> 00:29:45.849 I think she's over 60 years old, maybe over 70. 00:29:46.210 --> 00:29:49.170 And this person was building a Bible app. And 00:29:49.170 --> 00:29:51.230 I'd like to mention her, but I want to give her 00:29:51.230 --> 00:29:53.529 a better honor. And I'll do that on another show 00:29:53.529 --> 00:29:55.890 because I was really impressed with the depth 00:29:55.890 --> 00:29:58.289 of character that she has. And I could see that 00:29:58.289 --> 00:30:00.759 these guys. They're not just running hype shows. 00:30:01.299 --> 00:30:03.680 They have fun. They know how to celebrate. They 00:30:03.680 --> 00:30:06.019 know how to make things awesome. They do know 00:30:06.019 --> 00:30:09.279 how to leverage hype as they want to, but they 00:30:09.279 --> 00:30:13.299 care and they're driving deep success with and 00:30:13.299 --> 00:30:15.079 for the people that they're working with. And 00:30:15.079 --> 00:30:17.880 so I'm excited to have Scott on again in the 00:30:17.880 --> 00:30:19.740 future and we'll get more insight from what he's 00:30:19.740 --> 00:30:22.549 up to. But one of my favorite things about. talking 00:30:22.549 --> 00:30:25.150 to scott too was even though he's got all this 00:30:25.150 --> 00:30:27.349 ground and he's moving all this traction we too 00:30:27.349 --> 00:30:29.829 are building out the ai marketplace and i was 00:30:29.829 --> 00:30:31.549 a little bit nervous to reveal them i was like 00:30:31.549 --> 00:30:35.089 scott um i hope you're okay with us launching 00:30:35.089 --> 00:30:37.890 our own ai community because we've been building 00:30:37.890 --> 00:30:41.819 one out as well And he, like me, is really big 00:30:41.819 --> 00:30:43.700 into strategic collaborations and partnerships 00:30:43.700 --> 00:30:46.039 and empowering others and realizing that, you 00:30:46.039 --> 00:30:48.480 know, we don't control one specific territory. 00:30:48.559 --> 00:30:51.079 And it's not about taking from each other. A 00:30:51.079 --> 00:30:53.000 little bit of modeling goes into this or a lot 00:30:53.000 --> 00:30:54.640 of it of modeling. But, you know, at the end 00:30:54.640 --> 00:30:56.880 of the day, it's like two math professors who 00:30:56.880 --> 00:30:59.279 have different chalkboards. And because we're 00:30:59.279 --> 00:31:01.369 able to associate with each other. And because 00:31:01.369 --> 00:31:03.190 we trust each other, we can lean into each other 00:31:03.190 --> 00:31:04.430 and be like, hey, what math problems are you 00:31:04.430 --> 00:31:05.730 working on? What math problems are you working 00:31:05.730 --> 00:31:09.410 on? And then we can both grow and be great together. 00:31:09.529 --> 00:31:10.990 So thanks for letting me put my nerdiness into 00:31:10.990 --> 00:31:13.730 this. Scott, it'll be a little bit more charismatic, 00:31:13.910 --> 00:31:16.390 a little bit more fun, a little bit more built 00:31:16.390 --> 00:31:19.309 around everyday humor as well. And I think that 00:31:19.309 --> 00:31:21.950 really helps with that's why he's got a billion 00:31:21.950 --> 00:31:24.130 views. That's why he's got so many followers 00:31:24.130 --> 00:31:26.869 on Instagram and YouTube and et cetera. And so 00:31:26.869 --> 00:31:29.740 there's so many elements. that we can learn from 00:31:29.740 --> 00:31:32.700 those who are moving along the same path that 00:31:32.700 --> 00:31:35.500 we are. And whether it's studying how he does 00:31:35.500 --> 00:31:40.359 his titles to how he does his graphic overlays, 00:31:40.359 --> 00:31:44.269 I love that he also... puts step -by -step in 00:31:44.269 --> 00:31:46.329 his LinkedIn posts and in his Facebook posts, 00:31:46.430 --> 00:31:48.690 exactly what he does. And he's got a SaaS company 00:31:48.690 --> 00:31:52.289 that helps you maximize the same type of flow 00:31:52.289 --> 00:31:55.269 as you're building out your channels as well. 00:31:55.369 --> 00:32:00.109 So let me go back into the actual reality of 00:32:00.109 --> 00:32:04.910 structured and stable systems. Chaos and content 00:32:04.910 --> 00:32:07.670 chaos. There's a lot of people, especially realtors 00:32:07.670 --> 00:32:11.079 that are trying to win. with that model um anybody 00:32:11.079 --> 00:32:13.240 in the independent contracting space i see trying 00:32:13.240 --> 00:32:15.700 to win with that model it's it's not a good look 00:32:15.700 --> 00:32:19.200 it's not a good feel um it may get you some traction 00:32:19.200 --> 00:32:21.480 with people who are willing to do the same things 00:32:21.480 --> 00:32:24.319 but most of those people don't have very much 00:32:24.319 --> 00:32:26.099 money to invest because they're not succeeding 00:32:26.099 --> 00:32:28.460 themselves and i think if we're going to help 00:32:28.460 --> 00:32:31.970 the world really move the economic balance and 00:32:31.970 --> 00:32:33.710 make sure that we're creating people who are 00:32:33.710 --> 00:32:36.349 having success we can't just continue to trick 00:32:36.349 --> 00:32:39.390 everybody into these small packages um you know 00:32:39.390 --> 00:32:41.809 and into into undermining each other um you know 00:32:41.809 --> 00:32:43.589 i'm looking at how do i make the least amount 00:32:43.589 --> 00:32:45.809 of investment possible and the strategies that 00:32:45.809 --> 00:32:47.329 are supposed to bring my incredibly important 00:32:47.329 --> 00:32:49.809 vision and purpose to life um we've got to be 00:32:49.809 --> 00:32:51.970 more wise stewards than that my friends um we've 00:32:51.970 --> 00:32:54.450 got to look at well what happens if you change 00:32:54.450 --> 00:32:57.150 that the attitude and reality so let's talk about 00:32:57.150 --> 00:33:00.289 that um I'll give two examples. One that comes 00:33:00.289 --> 00:33:03.910 to mind that's quite related that you might miss 00:33:03.910 --> 00:33:06.430 the connections on is called Paradigm Life. This 00:33:06.430 --> 00:33:08.349 is an infinite banking solution out of Utah. 00:33:08.509 --> 00:33:10.049 I don't know what that means, but I know we ran 00:33:10.049 --> 00:33:11.690 YouTube ads for them when I was at Video Power 00:33:11.690 --> 00:33:14.990 Marketing with Jake Larson. And they could invest 00:33:14.990 --> 00:33:17.650 quite heavily in that process. What was really 00:33:17.650 --> 00:33:20.490 neat was as we launched the YouTube ads, these 00:33:20.490 --> 00:33:24.769 banking professionals, they saw their average 00:33:24.769 --> 00:33:27.049 order value, which means how much people purchased. 00:33:27.710 --> 00:33:31.869 And their lifetime value go up with the transactions 00:33:31.869 --> 00:33:34.930 from the people who saw the YouTube ads. Everybody 00:33:34.930 --> 00:33:37.430 was chasing after the YouTube leads. They wanted 00:33:37.430 --> 00:33:39.250 those phone calls more than other phone calls. 00:33:39.349 --> 00:33:42.349 So why did that happen? It wasn't because they 00:33:42.349 --> 00:33:44.630 were producing more content. It was because the 00:33:44.630 --> 00:33:48.250 quality of content was extremely good in that 00:33:48.250 --> 00:33:50.509 YouTube launch. And so there was more frequently 00:33:50.509 --> 00:33:53.359 asked questions addressed in that video. There 00:33:53.359 --> 00:33:55.640 was a greater feeling of touch and personal belonging 00:33:55.640 --> 00:33:58.420 with the founder, with the brand, with the company. 00:33:58.500 --> 00:34:01.880 You could see, you could hear, you could feel, 00:34:02.000 --> 00:34:03.940 you can touch. That's coming, I'm sure, within 00:34:03.940 --> 00:34:05.599 the next 50 years. We'll probably touch each 00:34:05.599 --> 00:34:08.679 other through the screen. But the ability to 00:34:08.679 --> 00:34:14.059 dive into creating high -quality content, get 00:34:14.059 --> 00:34:17.380 that in front of your audience. And then have 00:34:17.380 --> 00:34:19.639 your audience interact with you after that. Like 00:34:19.639 --> 00:34:21.420 I said, it increased their average order value 00:34:21.420 --> 00:34:24.380 and it increased their lifetime value of their 00:34:24.380 --> 00:34:26.400 customers. How long people stayed with them. 00:34:26.480 --> 00:34:29.360 We have the ability to slow down and put aspects 00:34:29.360 --> 00:34:32.940 like that into our life. And what it also does 00:34:32.940 --> 00:34:35.500 is it deters the people who want to buy fast 00:34:35.500 --> 00:34:38.980 as well. So that's another big challenge is if 00:34:38.980 --> 00:34:41.539 you're producing content that tricks people or 00:34:41.539 --> 00:34:46.579 that manipulates, coerces. or aggressively invites 00:34:46.579 --> 00:34:48.980 people to move forward well guess what people 00:34:48.980 --> 00:34:51.199 who are quick to commit they're also quick to 00:34:51.199 --> 00:34:54.079 cancel and so what you end up with is a culture 00:34:54.079 --> 00:34:57.360 where loyalty is not a real thing people are 00:34:57.360 --> 00:34:59.739 only staying for the superficial reasons and 00:34:59.739 --> 00:35:01.340 then if you're trying to build a business based 00:35:01.340 --> 00:35:03.480 on that you're always going to have this awkward 00:35:03.480 --> 00:35:06.260 ebbs and flows and difficult reality it is a 00:35:06.260 --> 00:35:08.460 little bit harder on the front end to attract 00:35:08.460 --> 00:35:11.400 a quality relationship Just like in marriage, 00:35:11.519 --> 00:35:14.320 just like in dating, if you go into a bar and 00:35:14.320 --> 00:35:15.780 you ask people, hey, you want to go to Netflix 00:35:15.780 --> 00:35:19.199 and chill? You might win, but what is the risk 00:35:19.199 --> 00:35:21.400 associated with that? What is the cost of that? 00:35:21.639 --> 00:35:24.119 And then you end up in these relationships or 00:35:24.119 --> 00:35:27.219 these situations where cancel culture is thriving. 00:35:27.619 --> 00:35:30.780 And on the flip side, if you go into communities 00:35:30.780 --> 00:35:33.440 and you ask people how they're doing and you 00:35:33.440 --> 00:35:35.019 really lean in and talk to them and you work 00:35:35.019 --> 00:35:37.460 with them to build what's called a transformational 00:35:37.460 --> 00:35:40.000 relationship, that's going to lead. to a lot 00:35:40.000 --> 00:35:42.280 of those people who want the quick and the get 00:35:42.280 --> 00:35:43.820 rich quick stuff without saying it. What do they 00:35:43.820 --> 00:35:45.079 say? They don't say get rich quick. They say 00:35:45.079 --> 00:35:50.420 things like, oh, I'm going to gain wealth fast, 00:35:50.780 --> 00:35:52.239 but I'm not going to call it get rich quick. 00:35:52.320 --> 00:35:54.539 In seven steps, by the way, download this. That 00:35:54.539 --> 00:35:57.480 stuff only leads to superficial relationships. 00:35:57.940 --> 00:36:00.019 And so again, you're going to get turned down 00:36:00.019 --> 00:36:04.079 more often by shifting gears to holistic transformational 00:36:04.079 --> 00:36:07.719 relationships. But then when you do find, attract, 00:36:08.570 --> 00:36:10.730 cultivate and build those relationships those 00:36:10.730 --> 00:36:12.929 relationships are far more permanent than the 00:36:12.929 --> 00:36:15.329 other type so i hope you guys lean into that 00:36:15.329 --> 00:36:17.829 as you're supercharging your own content and 00:36:17.829 --> 00:36:21.150 trying to drive results this is all incredibly 00:36:21.150 --> 00:36:24.710 actionable if you decide to take the action yourself 00:36:24.710 --> 00:36:26.349 and think they're okay what are the things that 00:36:26.349 --> 00:36:29.309 jackson said today that i can apply to my own 00:36:29.309 --> 00:36:31.849 self even if you only got the one thing out of 00:36:31.849 --> 00:36:35.869 it which was how do i make sure to lean more 00:36:35.869 --> 00:36:39.030 into being strategic How do I make sure that 00:36:39.030 --> 00:36:42.070 I protect myself with the automations that I 00:36:42.070 --> 00:36:45.909 create and find case studies related to creating 00:36:45.909 --> 00:36:48.820 automations that show? productive results, not 00:36:48.820 --> 00:36:51.460 just busy work. Those little things right there 00:36:51.460 --> 00:36:53.699 can help every single one of you improve your 00:36:53.699 --> 00:36:56.320 life, improve your business, improve the results 00:36:56.320 --> 00:36:58.000 that you're getting. And that's exactly what 00:36:58.000 --> 00:36:59.400 we want to see for you today. So I'll wrap up 00:36:59.400 --> 00:37:01.139 at this point, my friends. If you need anything 00:37:01.139 --> 00:37:03.780 else, don't hesitate to ask us. Also, if you 00:37:03.780 --> 00:37:05.260 want to be a visionary on the show, if you want 00:37:05.260 --> 00:37:07.079 to share your vision with us, in the top right 00:37:07.079 --> 00:37:09.960 corner of visionproslive .com, there's a button 00:37:09.960 --> 00:37:12.380 that says be our guest. This is a great podcast 00:37:12.380 --> 00:37:15.019 to be a first -time podcast guest on as well. 00:37:15.440 --> 00:37:17.920 We don't pressure people. We just ask that you 00:37:17.920 --> 00:37:20.219 don't lie and invent things and create things 00:37:20.219 --> 00:37:22.880 that are a little bit beyond what it is that 00:37:22.880 --> 00:37:24.920 you do. Too many professionals try to use their 00:37:24.920 --> 00:37:28.639 authority or some false promise to posture themselves 00:37:28.639 --> 00:37:30.980 as greater than others. We don't like that. We 00:37:30.980 --> 00:37:32.940 will shoot that down. But if you come in and 00:37:32.940 --> 00:37:34.739 you talk to us about how you're helping the world 00:37:34.739 --> 00:37:36.820 and what it is that you're up to and how it is 00:37:36.820 --> 00:37:39.300 you're solving challenges for people, all of 00:37:39.300 --> 00:37:42.460 those realities, I can help facilitate our conversation 00:37:42.460 --> 00:37:45.380 into a lovely conversation that really brings 00:37:45.380 --> 00:37:47.969 great light. to your vision. I'm here as a lighthouse. 00:37:48.130 --> 00:37:49.230 That's what I want to do. I want to shine the 00:37:49.230 --> 00:37:51.170 light for the people who need it most. And I 00:37:51.170 --> 00:37:52.909 hope that you all continue to do the same. Thanks 00:37:52.909 --> 00:37:54.969 for inspiring me to those people who have been 00:37:54.969 --> 00:37:57.010 my guests. Scott, I'm going to get you back on 00:37:57.010 --> 00:37:59.809 this show. That way we can record this episode 00:37:59.809 --> 00:38:02.070 for our audiences and get your insights on this. 00:38:02.130 --> 00:38:03.949 But my friends, I hope I was able to be helpful 00:38:03.949 --> 00:38:05.590 today and the insights that I gave you. Take 00:38:05.590 --> 00:38:07.190 care and God bless. Thank you for being here 00:38:07.190 --> 00:38:09.070 today. I'm really happy that you tuned in to 00:38:09.070 --> 00:38:11.530 Vision Pros Live. I'm looking forward to seeing 00:38:11.530 --> 00:38:14.570 your reactions as these episodes continue to 00:38:14.570 --> 00:38:16.269 move forward. This is going to get more and more 00:38:16.269 --> 00:38:18.610 fun. We'll have more and more engagement as well. 00:38:18.630 --> 00:38:20.550 We'll invite people to participate in the show. 00:38:20.670 --> 00:38:22.710 And thank you for giving us your time and attention. 00:38:23.010 --> 00:38:25.650 Have an excellent time building out your vision 00:38:25.650 --> 00:38:27.010 and becoming a vision pro yourself.