All right, guys, I am exploding with enthusiasm.
It is running up and down my body here in Ecuador.
And I've got Dr. Izzy Justice in the house. This
guy is an Ironman runner. He's a doctor of the
brain. I mean, I said he's the brain guy in the
title. I don't want to try to do a whole accolades
thing, but he has superpowers and has helped.
He's discovered more than 20 ,000 brains and
peak performance and how to make sure that we're
finding out how do we unlock using our brain
and getting into those secret powers that can
help us. with modern leadership. And of course,
in our everyday life as well. Anybody who gets
to listen to this that has a brain, this is going
to be a huge treat for you. So that makes it
great for all of us. Izzy, thank you so much
for coming back to Vision Pros Live. It is an
honor. Oh, Jackson, I really enjoyed our last
conversation when we just sort of met and kindred
spirits and happy to be on this journey with
you for the next hour. Oh man, thank you so much.
Absolutely. And guys, last time we unlocked a
major secret regarding... kindness and how kindness
is one of the greatest exercises for unlocking
the superpowers in our brain how cool is that
and it's not easy to do but it was a great conversation
you can go back and watch that and see more about
it we're going to reveal some other really big
secret ingredients today that are often overlooked
underappreciated and not implemented when they
could be implemented almost in every minute of
the day in order to help you maximize life and
in a time and age like we're in right now i i
can't think of greater value for what we could
bring to visionaries and everybody else at CNN.
So Dr. Izzy, do you mind qualifying for me your
background? I call you the brain guy. Let's go
ahead and dive into the dynamics so that people
understand what it is that you've studied and
how it is you've gotten to where you are today.
Yeah, great. Again, thanks for having me. So
I'll try to keep a... a very long journey you
know six decades i've been alive and so there's
a lot to kind of cover there but i would say
where it all started jackson was just you know
from my childhood growing up in africa i was
one of seven children i was the sixth so in the
pecking order of my own family dynamics i was
way way down i had three older brothers two older
sisters i had obviously mom dad We grew up in,
I don't know exactly, but it could not have been
more than a thousand square foot home. Really,
really small. Three tiny rooms, one bathroom,
one commode, one tiny kitchen that my mom used
to be in. That's like the size of my kitchen
that I'm in right now. The kitchen and office.
How many people? Nine, nine, nine people living
in that. Oh, my gosh. And my American friends,
especially the younger ones, when you're the
youngest and I'm the youngest in my family, I
was a spoiled brat. I got everything. Everybody
treated me like a king. But in other cultures
and other places in the side, sometimes you're
the one who doesn't get anything because everybody
else already got. first take on stuff. So I want
you guys to realize that's where Izzy would go
ahead. Is it continue? Cause your story, I was
that, I mean, having three older brothers, I
think I was 12 years old. No lie that I got my
first pair of brand new pants. You know, everything
I had was hand -me -downs from my three older
brothers and my parents would never, why would
they buy me something as I was growing? And as
you know, being a male, our bodies change a lot,
especially when we hit our teenage years. But
in any event, you know, I think because I was
so low and I didn't have a voice and I, you know,
I came from a very dysfunctional family, a highly
dysfunctional family. I was abused by my father
physically and emotionally almost on a daily
basis. So I grew up, you know, feeling very scared
of everything, scared of life, scared of authority.
I didn't understand truly what love was. I learned
it from my mom and only from my mom who passed
away. So when you ask me what my credentials
are, I tell you that the most powerful credential
I can give you is that I've been searching and
I've been searching to understand this thing
called the human experience. And it's been a
tough journey, but many models that I explored
to help me understand this human experience,
they failed me. And when I say they failed me,
I'm not suggesting there was something wrong
with them. I'm just saying, for me, it didn't
work. It might have explained a few dynamics
and experiences that I had faced, but not all
of them. And I struggled with any model that
said, we are better than others. That just never
made any sense to me. Absolutely. So tribal leadership,
my friends, look up the book, Tribal Leadership.
It unlocks a secret about this. Keep going. Yeah,
yeah. No. And so, you know, I got a formal education
and, you know, I was in the consulting business.
I was in the human performance business. The
the I would say the first half of my career was
focused on on emotional intelligence. And I really
liked it because, you know, it began to go away
from. from anything that was biased to something
more objective, like neurobiology and neurochemistry.
And then really around 2015, in my opinion, our
understanding of the human experience, Jackson,
completely changed. Nobody talks about this,
but in my view, 2015 was a watershed year. And
I don't mean exactly 2015, but thereabouts. I'm
implying that it's relatively recent. from the
beginning of time to now 2026 for me to make
a claim that you know 2015 was a watershed moment
in our understanding of the human experience
is a bold thing so what happened huge what is
it yeah exactly and again i was 20 some years
in my in my professional career and that's when
i made a pivot into into neuroscience i already
had a doctorate but around 2015 we were able
to wirelessly, and that's a key point, Jackson.
That's a very key point. It's an unbelievably
key point. We were able to wirelessly look into
the human brain in real time. Now, just think
about what that can do. We've been able to look
into the human brain for about 100 or so years,
maybe a little bit more, but it was in a very
static environment. You had to be very still.
You had to have a big helmet and a whole bunch
of wires coming out of you. You had to lay down
or do those kinds of things. So these were not
functional. Functional means I'm trying to do
something. I'm trying to lead. I'm trying to
be creative. I'm trying to make a putt, shoot
a free throw, you know, kick a soccer ball. I'm
trying to be, you know, think of I'm stuck with
the lyrics of a song that I'm trying to write.
You know, these are fun. Let me get a little
point real quick too, Izzy, on this, because,
for instance, the brain is a muscle. from what
I understand. And so if I study my muscle when
I'm flexing, right, it's different and it has
a different, there's so much I can learn about
it than if it's stagnant and I'm not using it.
And so to your point, if we can't even see the
brain and evaluate it and understand what's going
on with it in those different states, because
it's got to flex too, right? It's got to have
something that's going on with it, but we didn't
have the ability to wirelessly tap into that
during a normal human. activity and interaction
or even extreme human activity until things were
wireless. So 2015 unlocked that for us to be
able to see it for the first time. Well, two
things. I wouldn't qualify the brain as a muscle.
I would qualify it as an electrical power plant.
So I was in my 30s, well into my 30s. When I,
for the first time, heard that, you know, the
language of the human brain is electricity, like
somehow I did not know that, you know, it was
left out of my education. But the language of
the brain is electricity. And so the ability
to look into the brain, especially in the 10
seconds, one minute, five minutes leading up
to when we want to do something amazing. And
by the way, when I say something amazing, Jackson,
it could be as simple as. I'm present with my
spouse or significant other or a kid. Well, frankly,
I'm just by myself and I want to enjoy this moment
all the way to I want to say the right thing.
I want to invent something. I want to brainstorm.
I want to make a free throw. I want to make a
putt. So when I say the best version of ourselves,
I don't mean it in the traditional sense that
I've accomplished something great, something
tangible. It could also be something as rewarding
as, you know, in this conversation that I'm having
with my daughter, for example, I'm completely
present. I see her facial features. I can read
into it. My brain is connecting what she's saying
to a past memory of mine. And suddenly, voila,
you know, eureka, I'm saying something magical.
And she was like, oh, dad, that's pretty cool.
I get it now. So think of human performance as
really being driven by the brain. So in 2015,
the ability to look into the brain. in the seconds
and minutes before it does something amazing
is what really changed things. Because wirelessly
means I can stand 12 feet away from you as you're
doing something. And I started to ask myself
these questions. And honestly, truthfully, Jackson,
I did not know the answers to these questions.
I didn't know that in this electricity, is there
a state when you do do something well? whether
you're a leader or a follower or you have a certain
function in an organization or in your family
structure, when you do something to the best
of your ability, is your brain in a certain state.
And conversely, when you don't, you underperform,
meaning you know how to do something, you've
done it before, but in the moment that mattered,
it didn't manifest. You couldn't remember a book
that you read or an article that you saw or a
conversation that you had, and you just sort
of winged it. And so the answer to those questions
was yes, that when the electricity on a scale
from 1 to 100, and this is pretty much accurate,
not entirely, but pretty close. So imagine a
scale from 0 to 100, Jackson, and this is hertz.
So 0 to 5, you're kind of sleeping. And that's
low on the scale is low because think about what
you're doing when you're sleeping. You're not
thinking about things. You're not solving a problem.
You're not walking. You're not grabbing something.
You're not thinking about food. So the activity
is low and it's reflected in a low frequency.
Think of 100 as I'm mad. I'm angry. I got 20
things happening at the same time. I'm talking
very fast. I don't know where to start. Like
complete chaos, complete shock and all those
kinds of things. You just described everybody's
Mondays. Go ahead. Yeah. Or just, you know, people
that represent chaotic moments or I work with
a lot of, you know, corporate America. And I
know that the end of each quarter, the last two
weeks of each quarter is just complete chaos.
You know, people are trying to. End of the month
for a sales guy. Yep. Same thing. Same thing.
I mean, that last week or two weeks, it's just
feels like so many things are happening at the
same time and all of them are sort of consequential.
Around 10 hertz, so 10 on a scale from 1 to 100
is low, right? It's not 50, it's not 80. Magic
happens. And so every higher, there are probably
two or three things, Jackson, that I want your
audience to take. Here's one of them. Every higher
human ability and every higher human experience.
So these are two separate things. Ability, I
want to do something. Experience, I'm experiencing
something. Every higher human ability and every
higher human experience seems to be happening
around 10 hertz in the human brain, which is
a low frequency. So then I started to ask myself,
well, what the heck is so magical about 10? Why?
And so two magical things happen. And so I want
to shift this paradigm that I think that you
have. So you've been using the phrase superpowers
and magical powers. I kind of want to demystify
that. Because they're actually not superpowers.
They're powers we have. So what is happening
around 10 hertz? So two magical things are happening
around 10 hertz. And both of those are already
on us, meaning we don't have to go acquire them,
buy them, have a subscription for them. Here
they are. Number one, at 10 hertz, because the
frequency is low, so imagine traffic on a street
or... a highway. When there's no traffic, that
means you can go much faster. So number one,
sensory input, which is always open. Our eyes
see, we smell, we taste, we hear. The input from
our five senses is always there. But when there's
a lot of traffic in the brain, that input is
not being processed. There's competition in the
brain. So when the Stoics or the mystics say,
I want to be present, I want to be in this moment,
think about what they're really saying. What
they're really saying is that in this moment,
I want to see as many things as I can see. I
want to feel as many things as I can feel. I
want to hear everything that this moment has.
I want to taste everything in this simple one
bite of food or one sip of water or whatever
it is. So when sensory input is amplified, right,
then we feel present. And at 10 hertz, it is
amplified. In other words, it's there. It's coming
in. But at 10, there's no traffic. So it's amplified.
The second thing, and you talk a lot about this
in your other shows. I watch some of your other
shows. But we talk about confidence and being
a true leader and being. courageous to me none
of those are actual things again i'm a nerd neuroscientist
at this point so you'll you'll forgive me for
that but a thing is a nose and ear a gland you
know these things there's a structure to them
but confidence is not a thing you know like it's
a term that it's a language it's a word that
we're using to try to describe something but
yeah but at 10 hertz at 10 hertz the second magical
things that happen is that Our access to the
existing inventory hard drive of our brain also
gets increased. So when I work with professional
athletes and athletes who are trying to be the
best version of themselves at the moment that
matters, you know, when they say I feel very
confident, what they're really saying is that
in that moment. they can access the hundreds
and thousands of practice shots that they've
hit, the previous games or events when they did
something good. That's something bad. So at 10
hertz, the access to all of the relevant memory
becomes amplified too. I suddenly remember a
book that I read, a conversation with my mom,
with my dad, with a coach, with a friend of mine
at a coffee shop five years ago, five hours ago,
10 years ago, 50 years ago. So when our brain
accesses the right inventory related to the circumstance
at hand, the right being inventory that helps
you, that's called confidence. That's called
optimism. These are the same things, right? So
if I'm over a shot, just to use an athlete, and
suddenly I remember, oh my gosh, I've done this
before. I've done it many times. This is what
my coach told me to do. Oh my gosh, a few weeks
ago, I had the same shot. Well, I feel like I
can do it, right? conversely if i'm over a shot
i'm like i'm gonna miss this thing now those
kinds of thoughts which are not intentional they're
happening at 80 90 hertz when the frequency is
high our brain sort of veers towards 60 and try
to protect us make sure we don't embarrass ourselves
again we don't experience the elements of that
trauma again so this is what you know i i I feel
like we are making the human experience, both
personally as well as professionally, far more
complicated than it needs to be. My view is that
the job of every leader should be one and only
one, which is to get himself or herself and others
into 10 hertz. End of story. At 10 hertz, the
magic of themselves at each person will just
manifest themselves. They will organically figure
out the next thing to say. Compare that to I'm
going to teach you how to resolve a conflict.
I'm going to teach you how to come up with a
strategic plan. I'm going to teach you how to
do this, that, the other. Those are good skills
to have, but at the end of the day, they're at
the mercy of your ability to access that training.
They don't have to be, though, is what I'm gathering,
is that we can provide these concepts in ways
that honor the 10 Hertz reality. and so i want
to go back to your list of three and make sure
i got them because i'm selfishly using this from
my for my own growth as well um one i caught
that ability and experience um is amplified or
accessed at the 10 hertz number two um i heard
an idea on amplifying relevant memories um but
what was number two specifically so i can sensory
input is amplified meaning what you hear, taste,
feel, like we only have five of them. That's
what it means to be present. When we are present,
this magical thing, like, you know, the moment
at hand, you know. Yeah. No, no, sorry. Yeah,
good. Got it. So the present, the senses, the
senses, ultimately, if we honor our senses, then
it sounds like we're actually amplifying our
sensory input. Is that correct? Well, I struggle
with that terminology, Anur. Again, I'm a neuroscientist.
To me, what makes sense is I am amplifying the
input that is already on me. What do you need
to buy to open your eyes and see? No. So, again,
yeah, the honor amplify or rather use, you know,
like I'm I'm I'm fully embracing is kind of.
So that's what I'm looking for is how do I relate
to this in multiple ways? Because I find that
when I relate to multiple words that have emotional
draw for me, it allows me to retain the information.
What's number three? What was number three? Your
crush. I'm loving access, access, access to the
relevant inventory. Okay, so that accessing the
relevant inventory. Relevant inventory, yeah.
So think that the brain has a hard drive. And
in that hard drive, all of our human experiences
are stored there, right? It's a library. And
there are books and articles in this library,
in this metaphorical library, which is actually
pretty accurate. At each given moment. And our
moments change. Like here, you and I are talking
on a Zoom call. An hour from now, you might be
doing your taxes or talking to somebody else.
Who knows? But at each given moment, you want
the ability to access the right inventory for
the situation at hand. Which is easier done if
we're in 10 hertz. Exactly. When we're striving.
or moving towards survival instincts, or we're
even just trying too hard to do something, it's
going to trigger our survival instincts, which
ultimately inhibits our ability to unlock our
best performance. So 10 hertz is kind of the
mother of all skills. This is a very different
way, in my opinion, of thinking about this human
experience on a day -to -day basis. In this new
book, it's called Life Explained Chasing 10 Hertz,
I make the case, or I try to make the case that
instead of trying to be perfect all day long,
instead of trying to be at 10 Hertz, or instead
of chasing these cliches like happiness and mindful
and gratitude, again, I just want to be very
careful. When I say instead of, I don't mean
that they're bad things. No, but chasing. Yeah.
You know, I think it's so much of an easier ask
of self to say, what are the moments in each
day, right? In my 18 hours of awake time, roughly,
what are the moments when I need to be at 10
hertz? And those are the moments that I will
prepare for and execute on. I don't need to be
at 10 hertz when I'm in the bathroom. I don't
need to be at 10 hertz when I'm driving somewhere.
I don't need to be at 10 hertz when I'm working
out. But you know when I need to be at 10 hertz,
Jackson? When I'm in front of a client, when
I'm in front of my team member, when we are presented
with a problem that I have to solve. If I'm an
athlete, when the ball is in my hands, both literally
and figuratively. So when I work with athletes...
When I'm helping my children, when I'm building
a relationship with my spouse. Exactly, exactly.
Because life is going to put you, is going to
spike you. So when you go above 10, bless you,
you know, life is going to spike you. And, you
know, most of us, if you look at our baselines,
bless you, which is what is our starting point,
we are a long way from 10. It has never, this
is the sad part of it. Even though we have the
answer, the sad truth right now, and Dr. Daniel
Amen studies, as well as my own, as well as other
neuroscientists around the world, we have the
same data that the average EEG. So the average
electricity or the noise of a normal human being
today is the equivalent of a schizophrenic patient
from the 1950s. And it's largely because of this
guy. You know, on our hips, in our pockets, we
are carrying constant stimulation. Every free
moment that we have to give the brain a break,
we are filling it up, filling that void up, not
just with stimulation. But I would argue with
a lot of negative stimulation because it's so
much easier to now access negative stimulation.
I grew up in Africa. I just told you that. And
honest to God, truthfully, like the way that
we got our news from around the world was Time
magazine. And this is me. Like, this is not my
grandfather. I'm talking about me when I was
a kid and he was two weeks old. We would get
Time magazine that you could look at the date
and it was two weeks old. That's how we found
out there was an earthquake in Turkey or some
other thing. And at that point, there was enough
distance that it didn't spike me. Today, within
seconds, anyone in your network, we are spiking
ourselves. It's almost like if you use the analogy
of nutrition, I think all of us would agree that
eating a sugary donut is bad. We would agree
with that. There's nothing healthy about a sugary
donut. Now, imagine the analogy is a sugary.
donut, which is bad for your digestive system
and your nutrition, that negative stimulation
is the sugary donut. We're feeding our brain
junk. Now, some of it we can't avoid, like if
my daughter needs something and my daughter's
in trouble, well, that's different. But to consume
every single human being's negative stimulation
in your circle, is a lot like like like eating
donuts so eating a donut every every minute me
and jim gaffigan we're going to enjoy our donuts
all right but at the same time um i see what
you're saying we're eating it every second every
day um right and that's exactly what's happening
with the cell phones is it's giving us that that
rush of like oh crap oh crap oh my gosh oh whoa
like just constantly and even if we don't acknowledge
if it's like oh what was that one You know, it's
like, oh, my gosh. Yeah, yeah. So one single
distraction in the human brain, just to put this
into something much more practical. So let's
say that you and I are talking right now, right?
And let's say that my daughter just walks in
and she has no idea I'm on a live show. And she
walks in and she's like, dad, dad. And she looks
at me and I'm like, honey, I'm on a call. She's
like, oh, dad, I'm so sorry. I'm so sorry. And
she walks out. Unintentional, she walks in, you
know, something like that can take us somewhere
around 10 to 15 minutes to recover from cognitively.
So there's a true jet lag of distraction. So
imagine that the human brain right now is not
imagine this is real. We are distracting ourselves
every 10 seconds. And that's on the conservative
end. So now you can imagine how hard it is to
get to 10 hertz because these distractions, we
call them spikes. You're going higher. It's a
spike up. So our brains are not designed to live
and function in the world that we live in today.
This cell phone and the fact that it's mobile
and honest and giving us constant stimulation
is barely a 20 -year -old concept. Now, before
that, you could say we had cable TV. That's right.
But you still had to go home to watch cable TV.
It didn't vibrate to remind me to turn it on.
Exactly. I mean, now we have millions of cable,
quote unquote, cable TV on our phone because
it's not just social media, but it could be texting.
It could be like all the apps that we have. You
know, like we were worried in the 80s and 90s
when cable TV had all these channels. They're
like, oh, that's bad for you. Now, basically,
we have 100 times that carrying that. Right.
Absolutely. So my point is to get to that magical
10 state where you can amplify your sensory input,
to get to that magical 10 state where you can
access the right inventory, to feel optimistic,
to feel confident, to bring the best version
of yourself out has never been harder. So we
need new skills and new tools to do that. In
addition. We need to change the paradigm of what
it means to be perfect, what it means to perform
high. It's not realistic to try to be that all
day, much less all week, much less all month,
much less all year. That's why it is so much
easier to say, what are the moments in each day?
And to be proactive, look at your calendar and
say, okay, oh, at eight o 'clock and at two o
'clock, these are the two most important parts
of my day. And that's where you can be proactive.
But there are other moments that we have, Jackson,
that just surprise us. Something just happened.
I just got a random text message from my daughter
that she's in a car accident. Like, okay, that
just happened. So this is why, you know, as I
was looking into those brains in the seconds
and minute, I started to ask myself, what can
be done, not permanently, Jackson, but temporarily
get the brain to tend hers? And that's when I
invented these things called neurohacks where,
and I want to do two or three of these with you
to show you how quickly you can do that. We're
going to, we're definitely going to do that.
We're going to take a little bit of break. I
can't, I can't wait to dive in a little bit further
about the 10 Hertz thing. And my friends, there's
different ways of language is I think one of
our greatest challenges too, as human beings,
but know that we've already covered most of.
what we promised to cover in the introduction
and in the write -up. And if you don't go through
that and look like, how does this correlate with
where I'm at? Then you're missing out. You know,
we're talking high level and we're talking some
sophisticated stuff that can be a little bit
hard to relate to. And we're also doing the opposite
where a doctor is like, guys, everybody has access
to this stuff already. And so what it reminds
me of is Tim Duncan from the San Antonio Spurs
leaning into the bank shot into the fundamentals.
He was called the big fundamental and he did
things. boring he did things differently um he
knew how to operate in a way that other people
took for granted and that's really what this
is is also about so as dr izzy i'll reframe how
that works for me in terms of the aspect of being
your best every day um a big part of the best
concept isn't necessarily for me saying well
i can only do that here here but redefining what
best means for myself as well so if i'm in a
position where i'm going to rest i'm going to
rest to the best of my ability And we're not
going to stress about it because that doesn't
help. If I'm going to move forward with my life,
forgiveness. A lot of Christians struggle with
the reality of forgiveness. They think that you
have to have like vengeance involved. And then
you have to like hold something against somebody
for a long time. There's all these different
complexities with how we end up defining things
based on what society wants, society tells us
to do. But for me, my ability to forgive myself,
to be the best I can be, I need to unlock that
quickly, harmlessly. and move right into my next
moment. I don't have to wait. A lot of people
say, I'll fix it tomorrow. I'll make this right
tomorrow. I'll forgive them tomorrow. Why? You
deprive yourself of being able to just do it
and let go. And so this process of 10 Hertz,
I know I don't understand it fully yet. And there's
a lot of opportunity to dive in deeper with it.
We're going to do that right when we come back.
And we're going to dive into these neuro hacks
as well. I'm going to see if we hopefully have
time to do it. I don't mean to go on and on,
but. guys i just can't stress enough um how grateful
i am for this particular podcast episode because
i do think that i have some magic powers if you
will to unlock the hurts and why is that because
i believe exactly what dr izzy said it's not
it's i say superpowers that doesn't mean only
a few people have them i believe we all have
constant superpowers within us just like oxygen
is a superpower for us. It's a superpower that
all of us have access to, and some people know
how to breathe through it really well and use
it, and other people overcomplicate it. We'll
be right back, and Dr. Izzy, we're going to go
for these hacks. All right. Welcome in to Vision
Pros Live with Jackson Callum. I'm your show
host. We'll be doing interviews for visionary
entrepreneurs and guest leaders who are building
fantastic visions out there. Hey, what's up,
my friends? I'm so glad you're here on Vision
Pros Live with me. My name is Shaxs and Cal.
I'm the founder and CEO of First Class Business,
host of Vision Pros, and I'm so excited to have
Dr. Izzy Justice here today. He is unlocking
our ability to tap into our 10 hertz and the
ability to do this, right, and be present on
a podcast and other great things in our lives
has a lot to do with being present. And I realized
that just a couple years ago when I almost dropped
a spoon. and as i was dropping that spoon um
i was able to catch it and my thought process
really shifted me back to my youth and i was
like holy crap why is it used that i always catch
the ball why is it that i was always able to
perform in the moment and stay present no matter
what type of distraction was going on it's because
i was present and it unlocked an opportunity
in me as a 37 year old i'm 38 now but 37 to say
oh wait a second i just i need to stop thinking
about so much I just need to get back to being
that present. And that's when I started to play
with this again. I realized like, okay, no, no,
there's so much that we have access to. Again,
Dr. E is going to help us prove this a little
bit further. Before I bring him back on, I want
to talk about really fast, another couple of
amazing opportunities for each of you. So if
you're struggling with your health and your wellness,
and you don't know what to do about it, I highly
recommend Journey to Wellness with Dr. Shannon
and Dr. Justin Pierce. These are two doctors
I've known for eight years, and I've sent. three
people to them who told me about their story
with their, I'm going in Spanish, sorry, and
their sicknesses, their illnesses. They didn't
have a doctor who could help them. Sent them
to Shannon, one at a time, of course, over several
months. And all three of them, when I followed
up, came back with stories of like, oh my gosh,
she's a miracle worker. Nobody was able to help
me with this. And she became my go -to referrer
of anybody that I know that has struggles with
illnesses. My friends, we all have friends and
family who struggle like that. I highly recommend
seeing their weight. She's not, she's a wave
of magic wand. She just does proper testing and
she's been through health difficulties herself
that nobody else could figure out. And that helps
her have a passion for helping others be able
to do the exact same. So journey to wellness,
go check that out. And then there's practice
makes permanent with Jennifer Reed. Jennifer,
for those of you who are visionaries, building
something at scale or wanting to create an environment
where more people can be served. I highly recommend
working on your culture. And there's a lot of
great programs out there, but I highly recommend
as you interview people like Jennifer, ask them
what their personal connection is to what it
is they're up to. Because I find that the leaders
who actually have a personal reference point,
something that drives the reason why they do
things. Those are the ones that I like to hire
and work with because they're the ones who are
going to resiliently figure it out. They have
the passion and the purpose. They either don't
want people to go through the suffering they
went through or they want people to achieve what
it is that they've achieved. And bring your tissue
box when you talk to Jennifer Reed about why
creating cultures that are successful and that
people want to belong in is so important to her.
As an EQSQ expert, she's the first to tell you
she's also learning. on this journey alongside
you. And I love that humility from leaders, but
I have seen over and over that when we build
great cultures where people want to belong, people
show up and they serve people really well. And
the next thing you know, that creates success
and revenues go up and profitability goes up
and everybody's happier and lifestyles feel better.
There's so much value to leaning into culture
and leadership. And then there's the water project,
the water project we support on a monthly basis.
It's not something we're affiliated with though.
I just love the idea of being able to help these
individuals because I hate the idea. of what
they have to go through on a daily basis. There
are millions of people, my friends, who don't
even have access to clean drinking water. This
is something I take for granted my entire life.
I've never, ever been thirsty before. And here's
millions of people who look at this poor child,
what he's bringing water out of. And I don't
know how they go about trying to drink the water
or use it for their clothes. But I do want that
to resonate in my soul so I can think through
like, what would it be like if my kids were in
that situation? My hope is if you don't have
the money to give to the water project, and a
lot of you don't right now. Finances are tough.
The world is going through tough times. Just
share this with a friend. Tell a friend about
it. Show them the projects. Get interested in
what they're doing, how they're building sand
dams or borehole wells. You never know how many
people you can inspire just by sharing this type
of a message with people. You actually get to
choose the community. And when you do, they show
you the project gets fulfilled. I love that level
of transparency. This next picture reminds me
of my kids on Christmas Day. these kids are celebrating
water like it's christmas day how humbling is
that what a great opportunity again we've got
eight billion people to help in this world i
hope you join me on that we're gonna go back
to helping every single one of you right now
dr izzy justice again thanks for joining me on
vision pros live wow good to be back again jackson
yeah man all right three hacks um and i'm gonna
put the ball down because i'm gonna focus fully
on what is it that we're going through um the
the neuro hacks uh 10 hertz oh i got one more
question too so You talked about being able to
access 10 Hertz maybe a couple times a day. I
love your thought process on how our brain is
like an electrical power plant as well, because
I can correlate with the reality that in the
business world, for instance, we love to bring
tactics into our life and try to maximize tactics.
And if I had an electrical power plant, that
would be the equivalent of bringing lots of equipment
into the power plant. But if I don't actually
know how the power plant works, I don't know
how to turn up the energy or turn down the energy
or maintain it. Then I'm not going to be able
to maximize that electrical power plants. But
if I start to learn not just what I can put in
it, but also how to how to use it, how to take
care of it, then I might be able to maximize
this electrical power plant I have. And so you've
talked about accessing 10 hertz a couple of times
a day. Is it is it possible to correlate it to
like RPMs on a on a car? Like what does it mean
to. get to 10 hertz? And is it dangerous to be
in it all day? Yeah. No, I don't think it's dangerous
to be in it all day. I just don't think it's
possible. But more importantly, I don't think
it's necessary. And I'm also not suggesting that
you just get into 10 hertz twice a day. What
I really want to push hard is for people to identify
which two times a day are the most important
two times of the day. When I say most important,
I'm not implying the others aren't important.
They are also important. I'm saying which are
most important. I find, I found over and over
and again, it's been 36 years now, that if in
the most important times of the day, the event
of the day, the experience of the day, I overachieve,
I do what I'm capable of doing. then the cascaded
impact of that goes through the rest of my day.
I had a two o 'clock meeting with a customer.
I was trying to sell something. I hit it out
of the park, right? Imagine you from three o
'clock all the way till you go to bed. Everyone
that you meet with, you're going to have a smile
on. Every task that you do, food is going to
taste better. You're going to notice more things.
You're going to laugh more because you performed
what it mattered the most. conversely at that
same two o 'clock meeting that you prepared for
you went there and you and you bombed something
happened that you weren't prepared for or you
couldn't remember it you used you had anxiety
or those kinds of things now imagine three o
'clock to the time you go to bed right you're
not going to notice things you're not going to
smile you're probably going to give the next
person that you meet with you know a lot less
attention and focus And they might even non -verbally
just say, hey, something's wrong, dude. Like,
what's going on over here? So I am suggesting
that it is a much easier ask of self to identify
the most important parts of your day, limit them
to two, right? And for these to do everything
that you can, I'll teach you how to get yourself
to 10 hertz. right now 10 hertz is a low frequency
so i have a question for you i want you to give
me four one words just one word right four of
them i want you to think of a time when you were
absolutely at your best jackson whatever it was
i don't know maybe it was a pitch maybe it was
a sporting event maybe it was uh somewhere that
you spoke but when you were in your quote unquote
zone or your flow state whatever you want to
call it i'm calling it 10 hertz because that's
what it really is in the brain but this give
me one or one word descriptors of how you were
thinking feeling or doing in that state would
you mind doing that just one word yep uh confident
okay um happy excited um flowy i guess i'll go
with flowy well mentor all right hold on a second
all right so the four that i just wrote down
here are excited confident, happy, and slow.
These are the four words over here, right? Okay.
So what I'm trying to do with these neurohacks
is to see, you know, what can I do to get you
to 10 hertz? Now, we've measured this, so this
is not theoretical, right? So this first neurohack
is called a 10 -10. Don't start doing it until
I say go very loudly because I have to explain
it to you. And if you start doing it while I'm
explaining it to you, you will not experience
it. So the 10 -10, which I don't want you to
start now, and everybody listening can do this
too. When I say go, which is not now, I want
you to count from 1 to 10 literally as fast as
you can, as long as you can say the numbers.
Laura is not saying the numbers, but 1 to 10,
you're saying the numbers. As soon, literally
as soon as you get to 10 at 100 miles an hour,
I want you to go back from 10 to 1, the opposite.
as slow as you can and when you get to one just
give me a thumbs up because i want you to experience
it so this neurohack is called the 1010 are you
ready listo ready and and do it in your mind
do it quietly in your mind all right if you want
you can even close your eyes ready so not out
loud not up no this is all in your ready go What
did going from 1 to 10 feel like at that speed?
Stressful. Okay. Give me three or four words
that describe going from 10 back to 1, if you
don't mind. Disconcerting, because I'm on a podcast.
Relaxing. Intentional. Okay. I will tell you
that the words that you just used, relaxing and
intentional. are similar if i were measuring
you right so i don't know that i got you to 10
hertz but i can assure you guaranteed just by
you using the word relaxing and watching your
face because i saw your face and i've seen thousands
of faces that you certainly went towards 10 hertz
right now how long did it take to do the 1010
um i did it in like five i guess 15 seconds or
so right About 15 seconds? Okay. So I'm making
the claim that what you just did in about 15
seconds is the cognitive equivalence, not physical,
of traditional yoga, meditation, mindfulness,
somewhere between five to 10 minutes. Here's
the most important part about that. I often get
asked, well, how long will this last? How long
will the impact of 1010 last? And I think it's
a good question, but the wrong question. Good
or wrong? Because the brain only needs a few
seconds to access the inventory. So if I were
a customer and you were pitching to me and I
suddenly said to you, Jackson, you are way off.
Like this is not what I asked for at all. Now
you are spiking. Because you certainly didn't
expect me to say that. In that moment. Can you
say, well, time out, let me go do an hour worth
of meditation and yoga and I'll come back. No,
but I can do the 10 -10. But you can do the 10
-10. Right. These neurohacks, because again,
if you establish that what I need to do in my
human experience is I need to pick the time,
the moments in each day, whatever they might
be, personal or professional. And in those moments,
I want to access the best version of myself.
It only takes what I have. Now, to do the 10
-10, did you need to buy something? No. Did you
have to go to a certain location? Nope. Did you
have to change your clothes? Not at all. No.
So you're basically using what is already on
you to access what you already have in you. So
as you were feeling relaxed, I promise you that
the options to respond to me telling you that
your presentation is terrible. are going to go
up. It won't make the problem go away. So here's
one of the most powerful lessons. I told you
there were two or three nuggets here. Here's
the second one. The first part of every problem
or challenge that any human being will ever face,
ever, is to get their brains to 10 hertz. So
I am making the claim that whatever challenge
any human being, a child, adult, whatever job,
location, function, location that you have, If
you're faced with a challenge, the first step
of all of those challenges is get your brain
to 10. Because at 10 hertz, it won't make the
problem go away. It will just give you access
to more inventory. And then your step two will
come out. Your best next two will come out. Now
think of how simple that is. And I'm saying in
order to do that, it's 10 seconds. So let's do
another one. Okay? All right. All right. So,
again, put your hands together like so. All right.
Now, don't start until I say go. Just kind of
have them there. So when I say go, which is not
now, and just try to enjoy it. Try to experience
it. Try to get the sensory input when I say go
to be there. When I say go, which is not now,
I want you to take your right hand and three
times imagine this is a wall and the fingers
on your right hand are legs. Put it right now.
Sorry. You climb up three times up this wall.
Three times. And I want you to feel the pace
and the sensation of the input in both hands.
After three times, I want you to climb up the
wall as slow as you can and feel the input in
your hand. So three fast, three slow. Ready?
And go. What did the three fasts feel like? Chaotic.
Confusing. How many words? And the slow one?
Intentional. Both hands had feeling on it. Pleasant.
Yeah. So again, when you're using the word...
pleasant that's a word if i were measuring you
that word is associated with a lower frequency
right now you only did it once i had i asked
you to do it three times but that's okay no no
it's okay so i want you to go three times slowly
but but that's okay you still got the effect
of it and if i told you while you were doing
it i would have i would have ruined it for you
but nonetheless how long did it take you to do
that oh again um 15 seconds or so. And how often
do you have your hands on you? Always. Always.
Thank goodness. Always. Yeah, I know that was
a silly joke, but the point I'm trying to make
is that the tools that we need to access the
supercomputer that is the human brain are already
on us. You don't need to buy a special candle
or a special blanket or a special whatever from
someone. There are a lot of... Basically, when
we feed our brain sensory input, the brain loves
it. It loves it because sensory input, by definition,
is diagnosing, giving space to the present moment.
When you are doing this with your hands, that
is feedback from this second in time that you're
allowing your brain to consume. And the brain
loves that because it's a lower frequency. The
brain does not like stress. It does not like
higher frequency, which is where most of us are
living right now, again, because of overstimulation.
So what I'm trying to teach people, again, I've
said this a few times, you'll have to forgive
me because I'm saying it one more time. I think
it is such an easier ask for our own wellness
and happiness to say in any given day, which
are the two most important times? For those times,
I'm going to get my brain towards 10 hertz using
the simple techniques that just take a few seconds.
Because I can do, you can do that with your hands
underneath your desk while someone is talking
to you. Every person who has hands can do that.
Every person that has, you know, ability to count
can do the 10 -10. In your opinion, Dr. Izzy,
is it unhealthy to try to do it 20 times in a
day? I don't think it's unhealthy, but here's
the thing again, because I get that's a very
good question and it's a fair question. That
is a very fair question. Why should I try to
be at 10 hertz? I have many reasons for that.
And here they are. Number one is I find that
that objective to try to be at 10 hertz as often
as possible is a very big ask. And what gets
diluted in this big ask is. the most important
times. Now, I'm not suggesting that outside of
those two times, you should be a jerk and do
bad habits. And that's not what I'm saying. I'm
saying that literally I found over and over again,
when I'm looking at the human brains that people
are telling me. So let's take golf as an example,
because I work with a lot of - Mind if I give
another example? A marathon runner, and you've
done Ironmans, these competitions, or Olympian
trying to break the world record in a long distant
race. In those environments, when is the appropriate
time to access 10 hertz in a marathon? Yeah.
So, again, I first had an experience there. So,
you know, when you start a marathon, literally
while you're waiting in your corral for your
wave to sort of start, I found that to be one
of the most negative times. my brain just saying
like did you really pay for this dude like this
is going to be a long day you know an iron man
is 17 hours ish you know like what are you doing
over here and so i find that in an iron man because
it's an endurance event right it's a long time
um that at any given moment my brain is going
to spike so typically we hit the wall at mile
18 mile 19 mile 20 in a a marathon that's why
it's called the wall and that's why it's a combination
of just physical uh fatigue and you know and
those kinds of things in those moments when you
feel like your brain is spiking and at any other
given moment that's the time to do a neural hack
when i did mine and if you look at all my pictures
i used to wear these arm coolers like there's
these sleeves that you wear on your arm and i
would write down the neural hacks on my sleeves
And I also would wear this. I have one on right
now. And I can send some of these to you. I have
a bracelet. And on my bracelet are all of these
neurohacks. Because in that moment, I'm not going
to remember. But if I just look at my arms or
my wrist and I say, oh, let's do the 10 -10 or
let's do another one, you know, I will know when
to do it. So going back to the point of to the
question that you asked, you asked me a question.
So why not to do it all day long? My answer is
that it's too much and it's too unnecessary.
And that's what we're doing now. And we're failing
miserably. I don't try to do that. Like this
podcast was one of my game times today. I have
two events today. This was one of them. And I
said, no, it's true because I'm speaking to you.
You've honored me with time to speak to your
audience. I want to make sure that I remember
what to say because I don't have notes. I have
no notes here. So I have to rely on my memory.
I have to rely on saying the right thing with
the right tone. And I find that if I just get
to 10 hertz, I don't need a cheat sheet. I don't
need to say, well, respond this way, respond
that way, do this, do that. Like that's overcoaching.
But at 10 hertz, whatever the purity of my intention
is, the acceptance of my message, it's pure.
It's just organic. There's no agenda. Because
my goal here is to try to help someone and get
them to think about their wellness in a very
different way, specifically their brain wellness
or their cognitive wellness. You've done that
for me, and I appreciate it. Vision Pros, I hope
the same thing has been unlocked for each of
you. One of my favorite things about what Dr.
Izzy is talking about, again, is that all of
us have the ability to dive in to use these powers
within us. calming forces, these neurohacks,
as Dr. Izzy calls them as well. I'd like to honor
one more reality with that for all of you. We
are very, very close. It's not quite ready. So
be careful with the link. You're going to see
it. We are launching the AI marketplace right
now. And I hope I get the videos finished for
that so that we can launch as soon as tomorrow.
And I want to send the same message to you that
Dr. Izzy is sending. You are all ready. AI expert,
just like you already have the brain and the
powers within to be able to unlock it. The reality
is life's just somewhat complicated. Sometimes
people, devices, lots of things kind of get us
to second guess ourselves. But if we can step
into what it is that we already have within us
and unlock those realities, not hide from them,
not undermine them or self -sabotage, then we
can unlock. our best lives and that's really
what i want to do um with vision with vision
pros is unlock your best visions um and help
facilitate that while also honoring my best life
so dr izzy i'll give you the final word i know
we're about to be over so if you need to run
you can say i gotta run jackson but um if uh
this was the last chance to speak to an audience
what would you want to give the ultimate neural
hack of life what gets the brain down to its
10 hertz more than any other neurohack i could
possibly teach you is kindness i have measured
it they are there are not enough moments in a
day where you cannot be kind to yourself to living
creatures to the environment to other people
every time i've measured someone's brain and
i've done thousands of these literally and they
have told me post modem you know something that
they did whether it was yesterday or 10 years
ago The spike down of that has been unbelievable.
So it is in our own interest to be kind to ourselves,
to the environment and to the people around us.
We think when we are kind to others that we are
being kind to others, which is partly true. But
the greater gift of kindness is actually to self
and specifically to the brain. If you are kind,
that memory, that engram sticks in our brain
and it's. magically the frequency goes down because
something good happened there. You noticed. So
when you notice the opportunity to be kind, that
means you're amplifying sensory input. You're
amplifying your self -awareness of the proprioception
of your environment or of somebody else. So kindness
is the ultimate neurohack. Dr. Izzy, thank you
for the kindness that you've shown to me and
to our audience. Vision pros, let's be kind.
Thank you for being here today. I'm really happy
that you tuned in to Vision Pros Live. I'm looking
forward to seeing your reactions as these episodes
continue to move forward. This is going to get
more and more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show. And thank you for giving us your time
and attention. Have an excellent time building
out your vision and becoming a vision pro yourself.