WEBVTT

00:00:00.000 --> 00:00:02.980
Excited about this today. Okay, I've got Alan

00:00:02.980 --> 00:00:06.620
Gregerman, the Alan Gregerman on the show today.

00:00:06.660 --> 00:00:10.199
Let me mount the pressure on all of us, actually.

00:00:10.240 --> 00:00:13.400
No, really, Alan Gregerman has worked with companies

00:00:13.400 --> 00:00:17.379
like Google. Marriott. He's worked with over

00:00:17.379 --> 00:00:20.660
300 companies at least. I think I'm lowballing

00:00:20.660 --> 00:00:22.699
that by a huge amount. He's got a great book,

00:00:22.859 --> 00:00:25.820
The Wisdom of Ignorance, that's just come out.

00:00:25.920 --> 00:00:28.120
He understands how to help us unlock genius.

00:00:28.379 --> 00:00:30.480
And one of our core points today, we'll be talking

00:00:30.480 --> 00:00:34.880
about how smart leaders stop chasing ideas and

00:00:34.880 --> 00:00:37.920
what it is they do instead in order to drive

00:00:37.920 --> 00:00:40.479
growth. and to drive great experiences for their

00:00:40.479 --> 00:00:42.619
companies. Alan, thanks so much for being here

00:00:42.619 --> 00:00:44.799
again on Vision Pros Live. Oh, thanks. Delighted

00:00:44.799 --> 00:00:47.399
to be on. Delighted for the conversation. Thanks.

00:00:48.179 --> 00:00:50.380
Absolutely. Alan, one of the things that draws

00:00:50.380 --> 00:00:53.159
my attention the most about you, I'm a big fan

00:00:53.159 --> 00:00:55.880
of education. I'm a huge fan of educating myself

00:00:55.880 --> 00:00:58.100
and others the right way and understanding how

00:00:58.100 --> 00:01:00.780
that works. And I've studied in religious institutions

00:01:00.780 --> 00:01:03.719
and universities as well as throughout. the hard

00:01:03.719 --> 00:01:06.680
knocks life process. And I have seen that to

00:01:06.680 --> 00:01:09.519
me, the best educators are the one who include

00:01:09.519 --> 00:01:12.719
props, make it entertaining. They have a personality

00:01:12.719 --> 00:01:16.060
about them. You do all the things that I've seen

00:01:16.060 --> 00:01:20.379
my favorite teachers do. You've also got more

00:01:20.379 --> 00:01:23.159
years and wisdom of experience on me. Can you

00:01:23.159 --> 00:01:26.260
just talk to that point? Is this something that.

00:01:26.620 --> 00:01:28.739
only you can do or is this something that can

00:01:28.739 --> 00:01:31.159
be done more in companies let's start with that

00:01:31.159 --> 00:01:33.340
because if i feel like if we can educate the

00:01:33.340 --> 00:01:35.099
world we can change the world at the same time

00:01:35.099 --> 00:01:41.359
so fair yeah so um i of course i think i maybe

00:01:41.359 --> 00:01:43.719
have a little bit of secret sauce as it relates

00:01:43.719 --> 00:01:45.780
to kind of teaching people because i've been

00:01:45.780 --> 00:01:49.939
working and teaching people for more years than

00:01:49.939 --> 00:01:52.760
most of the people who are listening have been

00:01:52.760 --> 00:01:56.980
alive. But can companies and organizations kind

00:01:56.980 --> 00:01:59.840
of teach or inspire their people? I mean, think

00:01:59.840 --> 00:02:01.799
about what companies and organizations need to

00:02:01.799 --> 00:02:04.879
do. They need to get all of their employees to

00:02:04.879 --> 00:02:07.299
be excited about learning and figuring out the

00:02:07.299 --> 00:02:10.710
future. If you think about where any successful

00:02:10.710 --> 00:02:13.710
company is today, five years from now, they're

00:02:13.710 --> 00:02:16.030
going to have to be different. And so that means

00:02:16.030 --> 00:02:19.830
paying attention to the world around us and thinking

00:02:19.830 --> 00:02:22.800
in new ways about what's possible. Just there's

00:02:22.800 --> 00:02:24.960
so much change going on. You know, technology

00:02:24.960 --> 00:02:28.020
is changing. Customers are changing where people

00:02:28.020 --> 00:02:31.759
hang out and live and work is changing kind of

00:02:31.759 --> 00:02:34.080
priorities. People have business models are changing.

00:02:34.180 --> 00:02:35.860
So the world is going to be really different,

00:02:35.919 --> 00:02:38.620
which means we all have to learn how to be awesome

00:02:38.620 --> 00:02:42.379
to get there. OK, so I spend a lot of time teaching

00:02:42.379 --> 00:02:45.939
companies how to energize people to create the

00:02:45.939 --> 00:02:49.580
future as a team, not just as a leader. or a

00:02:49.580 --> 00:02:52.479
group of leaders who have a vision about what

00:02:52.479 --> 00:02:54.759
the future is going to be like but i challenge

00:02:54.759 --> 00:02:57.639
lots of people to do it and the simplest and

00:02:57.639 --> 00:03:00.659
best way is actually to ask people to get up

00:03:00.659 --> 00:03:03.460
from where they work and wander around and pay

00:03:03.460 --> 00:03:07.039
attention because outside most of our windows

00:03:07.039 --> 00:03:10.960
um is a world that's changing really, really

00:03:10.960 --> 00:03:14.800
fast. And we rarely, other than to take a lunch

00:03:14.800 --> 00:03:18.840
break, go out and engage it. So I'd like people

00:03:18.840 --> 00:03:21.719
to do that. I also want people to understand

00:03:21.719 --> 00:03:26.949
that education and learning today. It's always

00:03:26.949 --> 00:03:29.550
been important, but I like to think of the idea

00:03:29.550 --> 00:03:32.750
of like just in time learning, like what do I

00:03:32.750 --> 00:03:35.389
need to know now to be awesome in the future?

00:03:35.409 --> 00:03:38.270
Because so much of the stuff I learned other

00:03:38.270 --> 00:03:43.490
than how to learn. is relatively irrelevant tomorrow,

00:03:43.909 --> 00:03:47.370
right? Yes. I've heard a lot of facts and that's

00:03:47.370 --> 00:03:51.069
all really good. But the reality is I got to

00:03:51.069 --> 00:03:53.750
get out there, figure stuff out, find out the

00:03:53.750 --> 00:03:56.490
stuff I need to learn to be impactful and awesome,

00:03:56.569 --> 00:04:00.560
and then go and do that. And so that's... I guess,

00:04:00.580 --> 00:04:02.879
I mean, learning is a huge topic, but that's

00:04:02.879 --> 00:04:05.039
what I want people to think about is learning

00:04:05.039 --> 00:04:07.300
is vital. We all need to learn. We all need to

00:04:07.300 --> 00:04:09.860
learn fast. Leaders need to create a culture

00:04:09.860 --> 00:04:13.199
in which they say it's cool for all of you to

00:04:13.199 --> 00:04:15.699
go out and get smarter and bring us these ideas

00:04:15.699 --> 00:04:19.490
to make us better. Absolutely. I love what you

00:04:19.490 --> 00:04:21.449
just broke down there. You talked about in an

00:04:21.449 --> 00:04:24.269
office environment, getting up, wandering around

00:04:24.269 --> 00:04:26.449
and paying attention. But you're also speaking

00:04:26.449 --> 00:04:28.069
outside the office environment. You're talking

00:04:28.069 --> 00:04:31.009
about life in general. And today I have the opportunity

00:04:31.009 --> 00:04:34.610
to do this in such a fun way. And this is probably

00:04:34.610 --> 00:04:37.730
illegal in the United States. But I'm down here

00:04:37.730 --> 00:04:40.310
in Ecuador. Today is the second day of Carnival.

00:04:41.009 --> 00:04:44.870
And I'm going to be on the fourth story of this

00:04:44.870 --> 00:04:47.339
apartment complex. Throwing water balloons at

00:04:47.339 --> 00:04:50.339
children. How awesome is that? What a great way

00:04:50.339 --> 00:04:52.899
to go out and experiment in the world and see.

00:04:53.000 --> 00:04:53.980
And of course, you're going to go downstairs

00:04:53.980 --> 00:04:56.480
and they're going to have these foam things as

00:04:56.480 --> 00:04:58.240
well if they spray all over. I mean, there's

00:04:58.240 --> 00:05:01.500
so much opportunity in the world to discover.

00:05:01.939 --> 00:05:07.000
And I'm kind of untying points on purpose. When

00:05:07.000 --> 00:05:09.279
you first spoke, I was thinking of how valuable

00:05:09.279 --> 00:05:11.899
it would be to go into another department, pay

00:05:11.899 --> 00:05:14.959
attention, wander and see. I think it's so important,

00:05:15.000 --> 00:05:18.000
too, as you talk about in your book to just and

00:05:18.000 --> 00:05:21.560
in your speech, just go out and explore. Just

00:05:21.560 --> 00:05:25.560
let life itself inspire you to win. So, Alan,

00:05:25.620 --> 00:05:26.779
again, I'll give you back the mic for a little

00:05:26.779 --> 00:05:28.040
bit and then we're going to cut for a little

00:05:28.040 --> 00:05:29.959
break. What do you got? You know, so the world

00:05:29.959 --> 00:05:32.439
is changing fast, right? And it's not changing

00:05:32.439 --> 00:05:35.120
fast in our office, right? We show up at work.

00:05:35.899 --> 00:05:38.660
eight o 'clock or nine o 'clock or wherever we

00:05:38.660 --> 00:05:41.720
are and the idea is we're going to get through

00:05:41.720 --> 00:05:45.279
our inbox and do more of the same and that's

00:05:45.279 --> 00:05:47.779
just simply not going to cut it what we need

00:05:47.779 --> 00:05:51.740
to do is more of something different now i have

00:05:51.740 --> 00:05:55.360
faith in everyone listening only because i know

00:05:55.360 --> 00:05:58.699
that everyone listening at one point was a small

00:05:58.699 --> 00:06:02.660
child and as a small child i know they were innately

00:06:03.500 --> 00:06:06.759
creative and questioning and wondering and putting

00:06:06.759 --> 00:06:10.360
things together that didn't belong and always

00:06:10.360 --> 00:06:13.639
wondering, what could I do that's even more remarkable?

00:06:13.800 --> 00:06:17.540
And then at some point, wherever you live, this

00:06:17.540 --> 00:06:21.120
came by the school bus, okay? And the school

00:06:21.120 --> 00:06:25.699
bus came by and said, hop on, we'll take you

00:06:25.699 --> 00:06:27.600
to a place where you'll learn the stuff you need

00:06:27.600 --> 00:06:30.459
to learn. You'll learn language, you'll learn

00:06:30.459 --> 00:06:33.370
math, you'll learn science. but you'll learn

00:06:33.370 --> 00:06:36.189
stuff that has only one right answer, okay? And

00:06:36.189 --> 00:06:38.810
so the first thing they teach us is one plus

00:06:38.810 --> 00:06:41.610
one equals two. That's our first math class.

00:06:41.810 --> 00:06:44.649
Now that's a pretty pathetic thing to learn if

00:06:44.649 --> 00:06:47.350
we're being honest, okay? Because if I take one

00:06:47.350 --> 00:06:49.930
of me and I combine it with one of you and all

00:06:49.930 --> 00:06:53.129
I can get is a sum total of what we know, then

00:06:53.129 --> 00:06:56.569
that's not really brilliant, but that's what

00:06:56.569 --> 00:07:00.209
math tells me. Instead, if I put one person in

00:07:00.209 --> 00:07:03.610
an organization, together with another person

00:07:03.610 --> 00:07:06.910
outside our organization, and I let some sparks

00:07:06.910 --> 00:07:10.910
fly, I get a lot more than they'd ever be capable

00:07:10.910 --> 00:07:13.889
of doing on their own. So we have to be cautious

00:07:13.889 --> 00:07:18.029
when we wave to our kids and parents are sad,

00:07:18.209 --> 00:07:20.629
you know, they're going off to school. They shouldn't

00:07:20.629 --> 00:07:22.310
be sad that they're going off to school. They

00:07:22.310 --> 00:07:25.509
should be sad that they're losing a lot of what

00:07:25.509 --> 00:07:28.670
they innately knew as kids. And part of my getting

00:07:28.670 --> 00:07:31.189
people out of the office is to get us to be like

00:07:31.189 --> 00:07:34.490
kids again, to get us to go, wow, that's pretty

00:07:34.490 --> 00:07:38.149
awesome out there. Or why are they using technology

00:07:38.149 --> 00:07:41.290
in this way? Or why do they have this business

00:07:41.290 --> 00:07:45.220
model? Or why is it easier or at times harder

00:07:45.220 --> 00:07:48.100
to get customer support? Why are these things

00:07:48.100 --> 00:07:51.819
happening? Or why are so many people using scooters

00:07:51.819 --> 00:07:54.680
today? How did that suddenly become a thing?

00:07:54.939 --> 00:07:57.420
You know, and then I go, oh, that gives me some

00:07:57.420 --> 00:08:00.740
clues about where the world is going. Now I need

00:08:00.740 --> 00:08:03.660
to redesign my business to make sure I get to

00:08:03.660 --> 00:08:06.230
where the world is going. Huge. Absolutely. My

00:08:06.230 --> 00:08:07.529
friends, we're going to come back and we're going

00:08:07.529 --> 00:08:09.949
to talk about how smart leaders stop chasing

00:08:09.949 --> 00:08:11.930
ideas and what to do instead. We're going to

00:08:11.930 --> 00:08:13.870
add more impact on this. This is going to be

00:08:13.870 --> 00:08:16.209
about unconventional wisdom, thinking outside

00:08:16.209 --> 00:08:18.709
the box, looking at life from a completely different

00:08:18.709 --> 00:08:20.069
perspective. We're going to have a lot of fun

00:08:20.069 --> 00:08:21.629
while doing this. We'll see you guys on the other

00:08:21.629 --> 00:08:25.230
side. All right. Welcome in to Vision Pros Live

00:08:25.230 --> 00:08:27.829
with Jackson Callum. I'm your show host. We'll

00:08:27.829 --> 00:08:29.709
be doing interviews for visionary entrepreneurs

00:08:29.709 --> 00:08:32.590
and guest leaders who are building fantastic

00:08:32.590 --> 00:08:43.919
visions out there. Hey, what's up, everybody?

00:08:44.019 --> 00:08:46.059
Welcome into another episode of Vision Pros Live.

00:08:46.100 --> 00:08:48.039
I'm your show host, Jackson Callum, founder and

00:08:48.039 --> 00:08:50.879
CEO of First Class Business. And while most organizations

00:08:50.879 --> 00:08:54.200
believe innovation begins with ideas, the smartest

00:08:54.200 --> 00:08:57.080
leaders know that that's not where the real breakthroughs

00:08:57.080 --> 00:09:00.259
start. And we'll be talking to Alan Gregerman

00:09:00.259 --> 00:09:04.279
about exactly that. Alan has decades of experience,

00:09:04.360 --> 00:09:06.960
and you may have just seen him. showing a little

00:09:06.960 --> 00:09:09.120
bus here and sometimes when I talk to people

00:09:09.120 --> 00:09:11.820
I've had people say Jackson why do you talk to

00:09:11.820 --> 00:09:13.960
me like a child and those are people who really

00:09:13.960 --> 00:09:17.659
don't relate to my style and who I am and my

00:09:17.659 --> 00:09:20.059
thought process for those people these days is

00:09:20.490 --> 00:09:23.110
No, I just have fun when I talk. It's not because

00:09:23.110 --> 00:09:25.750
you're a child. It's because it's fun to live.

00:09:25.889 --> 00:09:28.990
And so Alan's got this ability to teach us and

00:09:28.990 --> 00:09:31.330
help us see things. And he's also got this playful

00:09:31.330 --> 00:09:34.190
spirit that allows us to contribute to that process

00:09:34.190 --> 00:09:35.690
as well. And that's exactly what we're going

00:09:35.690 --> 00:09:38.110
to be doing is talking about how do we lead super

00:09:38.110 --> 00:09:41.210
well with the combined thousand plus companies

00:09:41.210 --> 00:09:43.419
and brands that we've. we've both worked with

00:09:43.419 --> 00:09:45.799
and on these exact processes, it's so important

00:09:45.799 --> 00:09:47.620
that we open our minds. I'm going to give a quick

00:09:47.620 --> 00:09:50.840
shout out to a Ted talk by Sir Richard, uh, Ooh,

00:09:50.980 --> 00:09:53.679
Sir Richardson. Um, I believe is his, his name.

00:09:53.740 --> 00:09:56.240
If you look that up, Ken, Ken, Ken, Ken, his

00:09:56.240 --> 00:09:59.539
name is Ken, Sir Ken Robertson. I don't care

00:09:59.539 --> 00:10:01.490
if you look it up wrong. Google will find this

00:10:01.490 --> 00:10:03.029
for you because it's one of the top TED Talks

00:10:03.029 --> 00:10:05.309
of all time. And it talks about how the education

00:10:05.309 --> 00:10:08.730
system has caused us to stop learning how to

00:10:08.730 --> 00:10:10.389
think for ourselves and to lose our innovation.

00:10:10.629 --> 00:10:13.090
Alan's bringing that back to us today. And again,

00:10:13.169 --> 00:10:14.850
we're going to unlock some things today. I'm

00:10:14.850 --> 00:10:16.129
going to make sure that both of us are seeing

00:10:16.129 --> 00:10:18.470
the things that we will not typically bring up.

00:10:18.789 --> 00:10:20.830
in other environments that you probably haven't

00:10:20.830 --> 00:10:22.629
heard elsewhere. That way you guys get as much

00:10:22.629 --> 00:10:24.830
out of this as possible. Now, before I bring

00:10:24.830 --> 00:10:27.049
Alan back on, a couple of the sponsors up here

00:10:27.049 --> 00:10:29.090
for you. These are important. They don't pay

00:10:29.090 --> 00:10:30.710
for these, by the way. I put them here because

00:10:30.710 --> 00:10:34.590
I love these companies. Dr. Shannon and Dr. Justin

00:10:34.590 --> 00:10:36.049
Pierce have been friends with them for eight

00:10:36.049 --> 00:10:38.649
years. If you've got a loved one who has a health

00:10:38.649 --> 00:10:40.250
issue and they don't know what to do, I highly

00:10:40.250 --> 00:10:42.649
recommend Dr. Shannon. I've sent her three different

00:10:42.649 --> 00:10:45.139
loved ones over the years. All three of which

00:10:45.139 --> 00:10:46.960
I followed up with after. These are people who

00:10:46.960 --> 00:10:49.940
had illnesses they didn't know what to do with.

00:10:49.980 --> 00:10:51.559
The doctors didn't know what to do. And every

00:10:51.559 --> 00:10:54.039
single one of them raved about what Shannon's

00:10:54.039 --> 00:10:56.440
capable of doing. And it's not magic. She just

00:10:56.440 --> 00:10:59.879
follows processes that allow her to see certain

00:10:59.879 --> 00:11:01.639
test results that others aren't paying attention

00:11:01.639 --> 00:11:04.559
to. That's as far as I can speak to this from

00:11:04.559 --> 00:11:07.340
an educated standpoint. This is not my craft,

00:11:07.500 --> 00:11:10.440
but I am so grateful. that those loved ones got

00:11:10.440 --> 00:11:12.299
help and attention from somebody who actually

00:11:12.299 --> 00:11:15.340
knew how to provide something of value to their

00:11:15.340 --> 00:11:17.220
situation. So you got something like that, definitely

00:11:17.220 --> 00:11:19.179
help them out. And let me know that it happened

00:11:19.179 --> 00:11:20.860
too. I would be grateful to know the impact that

00:11:20.860 --> 00:11:22.860
we're able to drive. Then there's practice makes

00:11:22.860 --> 00:11:25.500
permanent with Jennifer Reed. Jennifer Reed has

00:11:25.500 --> 00:11:28.980
been working at none other. than the IRS for

00:11:28.980 --> 00:11:32.120
the last 20 plus years. She's an emotional intelligence

00:11:32.120 --> 00:11:35.139
and spiritual intelligence professional who runs

00:11:35.139 --> 00:11:38.220
facilitation workshops now for corporations and

00:11:38.220 --> 00:11:41.019
for companies. And I don't think there's a harder

00:11:41.019 --> 00:11:43.379
training ground than the IRS person. I would

00:11:43.379 --> 00:11:45.379
just imagine you think of what the word bureaucracy

00:11:45.379 --> 00:11:48.919
and the stress and the pressures and the difficulties,

00:11:49.000 --> 00:11:50.899
or perhaps the lackadaisicalness, whatever you

00:11:50.899 --> 00:11:53.460
want to paint the picture of as that particular

00:11:53.460 --> 00:11:57.850
institute. It's just, I know. It's not an institute

00:11:57.850 --> 00:12:00.370
that I would personally want to work in. She's

00:12:00.370 --> 00:12:03.350
been there for 20 plus years, but she also has

00:12:03.350 --> 00:12:06.269
a personal story, very driven around emotional

00:12:06.269 --> 00:12:08.950
intelligence. I highly recommend asking her about

00:12:08.950 --> 00:12:11.850
it and any other cultural or leadership development

00:12:11.850 --> 00:12:14.049
executive that you're going to work with. Ask

00:12:14.049 --> 00:12:17.179
them what their why is. Ask them what matters,

00:12:17.580 --> 00:12:20.240
what it is they're up to. And I would keep that

00:12:20.240 --> 00:12:22.779
question very simple. This is kind of HR training,

00:12:22.860 --> 00:12:24.820
if you will. But if you can keep that simple,

00:12:25.000 --> 00:12:27.600
watch for how their eyes light up or watch for

00:12:27.600 --> 00:12:29.419
the story they go into. In the case of Jennifer,

00:12:29.620 --> 00:12:32.779
bring a tissue box. You'll need it. It's very

00:12:32.779 --> 00:12:34.799
important to understand why she's committed to

00:12:34.799 --> 00:12:37.159
what she does. And you'll instantly understand

00:12:37.159 --> 00:12:39.539
how valuable she can be to your organization.

00:12:39.740 --> 00:12:41.679
And one of the greatest things that I've seen.

00:12:42.159 --> 00:12:44.240
As we improve the culture of an organization,

00:12:44.559 --> 00:12:47.220
that people improve how they serve. And if they

00:12:47.220 --> 00:12:49.299
improve how they serve, then naturally your revenues

00:12:49.299 --> 00:12:51.200
are going to go up too, because you're impacting

00:12:51.200 --> 00:12:53.740
those who you're serving in a way where they're

00:12:53.740 --> 00:12:55.200
going to want to belong and be part of what you

00:12:55.200 --> 00:12:57.860
do. So phenomenal team over at Practice Makes

00:12:57.860 --> 00:12:59.779
Permanent as well. Thank you, Marie Victoria,

00:13:00.000 --> 00:13:01.559
for showing what you're showing. And there's

00:13:01.559 --> 00:13:03.919
the water project. The water project is something

00:13:03.919 --> 00:13:05.960
that's near and dear to my heart these days because

00:13:05.960 --> 00:13:09.090
I've never had. to to search for water in my

00:13:09.090 --> 00:13:11.690
life i've always had access to it and so when

00:13:11.690 --> 00:13:14.330
i came across this project i was looking for

00:13:14.330 --> 00:13:17.610
a new cause to support on a bigger scale and

00:13:17.610 --> 00:13:19.289
i couldn't relate to it at first because i've

00:13:19.289 --> 00:13:21.490
never been thirsty but i realized there's millions

00:13:21.490 --> 00:13:23.370
of people who don't even have access to one of

00:13:23.370 --> 00:13:25.909
the most basic elements that our world has to

00:13:25.909 --> 00:13:28.090
offer and these kids i thought about what it

00:13:28.090 --> 00:13:30.269
would be like if my kids had to drink water out

00:13:30.269 --> 00:13:33.860
of some random place um or rainfall and what

00:13:33.860 --> 00:13:35.419
if they had to leave school what if i had to

00:13:35.419 --> 00:13:37.740
leave work to go get water i saw that the water

00:13:37.740 --> 00:13:39.820
project was actually allowing you to pick the

00:13:39.820 --> 00:13:42.100
community that you want to support and when you

00:13:42.100 --> 00:13:45.279
donate to it they'll actually show you the project

00:13:45.279 --> 00:13:47.360
get finished they send you photos of the proof

00:13:47.360 --> 00:13:49.559
of that project and this next photo almost brings

00:13:49.559 --> 00:13:51.960
me to tears every time it is children celebrating

00:13:51.960 --> 00:13:55.659
water like my kids celebrate christmas day We

00:13:55.659 --> 00:13:57.600
have the ability to drive that type of impact.

00:13:57.799 --> 00:13:59.779
And so if you don't have the financial means

00:13:59.779 --> 00:14:02.039
to get back to the water project, my hope is

00:14:02.039 --> 00:14:03.759
that you will show this to somebody. Maybe you

00:14:03.759 --> 00:14:05.700
bring it up over dinner, over lunch with a friend.

00:14:06.139 --> 00:14:08.120
Maybe you decide to put on your own podcast.

00:14:08.220 --> 00:14:09.600
I don't know what you can do with this, but I

00:14:09.600 --> 00:14:11.740
do know that you never know how far the ripple

00:14:11.740 --> 00:14:14.759
effect of good will go when you just open your

00:14:14.759 --> 00:14:16.399
mouth and talk about these types of opportunities.

00:14:16.539 --> 00:14:18.500
Somebody might even donate $100 ,000 for this

00:14:18.500 --> 00:14:20.620
today. And that's my big hope is that we can

00:14:20.620 --> 00:14:22.840
get as much as possible to these individuals

00:14:22.840 --> 00:14:24.889
who need it most. We have the opportunity. to

00:14:24.889 --> 00:14:27.149
bless generations. And so without further ado,

00:14:27.210 --> 00:14:29.370
we've got 8 billion people to help in this world.

00:14:29.450 --> 00:14:31.029
I hope you come and join me. I hope if you have

00:14:31.029 --> 00:14:33.389
a cause that you'd like to see us support, drop

00:14:33.389 --> 00:14:35.590
a link to that cause in the comments. I will

00:14:35.590 --> 00:14:38.230
personally take a look at it myself and see if

00:14:38.230 --> 00:14:39.909
there's something that we can do for it. Without

00:14:39.909 --> 00:14:41.470
further ado, we're going to go back to helping

00:14:41.470 --> 00:14:44.490
each one of you with your visions. So Alan Gregerman,

00:14:44.570 --> 00:14:47.230
it is my honor. Thank you so much for being here

00:14:47.230 --> 00:14:49.129
with me on Vision Pros Live again. I just, I

00:14:49.129 --> 00:14:53.399
can't get enough of this. OK, great. No, no,

00:14:53.500 --> 00:14:56.240
I appreciate it. Yeah. So one of the things I

00:14:56.240 --> 00:14:58.019
think we were talking about a few moments ago

00:14:58.019 --> 00:15:01.080
that I'd love people to think about is that most

00:15:01.080 --> 00:15:03.500
people who are going to be listening and most

00:15:03.500 --> 00:15:05.919
of their organizations get innovation all wrong.

00:15:06.120 --> 00:15:08.740
That's right. Most of the time, what they do

00:15:08.740 --> 00:15:12.340
is they get a bunch of smart people that assumes

00:15:12.340 --> 00:15:14.879
they're smarter people than others into a room.

00:15:14.919 --> 00:15:17.080
They give them all a blank sheet of paper and

00:15:17.080 --> 00:15:18.919
they say, we need to do something remarkable.

00:15:19.879 --> 00:15:22.700
And we can pick something remarkable. So they

00:15:22.700 --> 00:15:25.080
say, you know, there's a lot of competition.

00:15:25.159 --> 00:15:28.039
We need to be faster than we've ever been before.

00:15:28.320 --> 00:15:31.120
Well, my view is the following. And it's based

00:15:31.120 --> 00:15:33.419
on research. And I've written about this in several

00:15:33.419 --> 00:15:36.539
of my books. And it's what I call the 99 % rule.

00:15:36.720 --> 00:15:40.480
And that is 99 % of all new ideas throughout

00:15:40.480 --> 00:15:43.519
the course of human history have been based on

00:15:43.519 --> 00:15:46.259
somebody else's thinking. or something someone

00:15:46.259 --> 00:15:49.759
found in nature. So the reality is rather than

00:15:49.759 --> 00:15:52.580
racking our brains and trying to find that corner

00:15:52.580 --> 00:15:55.700
of our brains that comes to work and doesn't

00:15:55.700 --> 00:16:00.220
have an original idea, why not head out in search

00:16:00.220 --> 00:16:02.539
of brilliant ideas? So let's say we wanted to

00:16:02.539 --> 00:16:05.440
be fast. If I wanted to be fast and lots of our

00:16:05.440 --> 00:16:07.519
customers say, how do we do what we do faster?

00:16:08.159 --> 00:16:10.820
There are lots of places I can go in the world

00:16:10.820 --> 00:16:13.059
where people are fast, but one of the places

00:16:13.059 --> 00:16:17.730
I might go, is actually the savannas of africa

00:16:17.730 --> 00:16:21.149
to study cheetahs because cheetahs are actually

00:16:21.149 --> 00:16:25.850
the fastest land mammal. So we're land mammals.

00:16:25.990 --> 00:16:28.690
So cheetahs are like the fastest land mammals

00:16:28.690 --> 00:16:32.590
on earth. So I would try to imagine what the

00:16:32.590 --> 00:16:36.350
cheetahs know or how are cheetahs designed to

00:16:36.350 --> 00:16:38.610
make them really fast. So they're designed in

00:16:38.610 --> 00:16:40.750
a few kind of interesting ways if we think about

00:16:40.750 --> 00:16:43.769
it. This is not an exact replica of a cheetah,

00:16:43.809 --> 00:16:48.070
but it's the best one I could find. So cheetahs

00:16:48.070 --> 00:16:52.830
have really long legs. um and so those long legs

00:16:52.830 --> 00:16:55.809
give them the ability to make really long strides

00:16:55.809 --> 00:16:58.289
it also gives them the ability to accelerate

00:16:58.289 --> 00:17:01.789
super fast so a cheetah actually can get up to

00:17:01.789 --> 00:17:05.910
like 62 miles per hour which is 100 kilometers

00:17:05.910 --> 00:17:08.650
an hour for those people who think metrically

00:17:08.650 --> 00:17:12.289
which is probably more logical in less than three

00:17:12.289 --> 00:17:16.029
seconds. That's kind of cool, okay? So now we

00:17:16.029 --> 00:17:18.069
have electric cars that can do that, but a cheetah

00:17:18.069 --> 00:17:20.609
could do that a long time ago. Cheetahs have

00:17:20.609 --> 00:17:23.430
actually, this is not a replica, have relatively

00:17:23.430 --> 00:17:26.650
small heads. And the reason they do that is...

00:17:26.990 --> 00:17:30.089
because it gives up less wind resistance, right?

00:17:30.170 --> 00:17:32.450
You don't want your head to slow you down. And

00:17:32.450 --> 00:17:34.609
then cheetahs have a really long tail. This tail

00:17:34.609 --> 00:17:37.450
should be longer. But cheetahs have a really

00:17:37.450 --> 00:17:39.890
long tail, so that allows them to change direction

00:17:39.890 --> 00:17:42.349
really quickly. So I've just mentioned three

00:17:42.349 --> 00:17:44.269
things I learned from cheetahs that would help

00:17:44.269 --> 00:17:47.450
organizations to be faster. The one is, what

00:17:47.450 --> 00:17:50.859
are the long legs of our organization? How can

00:17:50.859 --> 00:17:53.440
we design a process that allows us to accelerate?

00:17:53.680 --> 00:17:56.119
The second is don't ever let your head slow you

00:17:56.119 --> 00:17:58.680
down. So what's all the wind resistance? What

00:17:58.680 --> 00:18:02.059
keeps us from being fast now? And how can I imagine

00:18:02.059 --> 00:18:05.539
designing my body? I mean, I'd like to have some

00:18:05.539 --> 00:18:08.319
pretty cool spots too, but how can I do that

00:18:08.319 --> 00:18:11.099
so that the wind goes right past whatever I design?

00:18:11.279 --> 00:18:13.299
And then the last is how do I change direction

00:18:13.299 --> 00:18:16.509
really, really quickly? So the reality is, if

00:18:16.509 --> 00:18:19.109
I want to solve a problem, I'm way better off

00:18:19.109 --> 00:18:21.609
to already find somebody who's kind of solved

00:18:21.609 --> 00:18:24.170
it, whether it's an animal or a human, and use

00:18:24.170 --> 00:18:28.130
that as my starting point instead of just brainstorming

00:18:28.130 --> 00:18:31.690
to try and be brilliant. OK, so I want people

00:18:31.690 --> 00:18:35.650
to think about two things. One is. Just asking

00:18:35.650 --> 00:18:38.250
people to be brilliant isn't a winning formula.

00:18:38.430 --> 00:18:42.710
Even your most brilliant people. Sending people

00:18:42.710 --> 00:18:45.690
out to find brilliance and then use that as the

00:18:45.690 --> 00:18:48.890
starting point for the best thinking of your

00:18:48.890 --> 00:18:52.670
organization is way better. And I spend a lot

00:18:52.670 --> 00:18:56.109
of my time actually taking teams of people, exploring

00:18:56.109 --> 00:18:58.970
cities, looking for ideas that we're going to

00:18:58.970 --> 00:19:02.490
use as a starting point. I never start in a meeting

00:19:02.490 --> 00:19:06.579
room. I never started. I never have asked people

00:19:06.579 --> 00:19:09.700
to take out a blank sheet of paper and show me

00:19:09.700 --> 00:19:11.900
what they've got. I mean, that's like painful.

00:19:12.059 --> 00:19:14.519
Why would I do that? But if I say to them, let's

00:19:14.519 --> 00:19:17.059
go out and look for ideas. And then I say, show

00:19:17.059 --> 00:19:19.579
me what you've got. Then suddenly everybody's

00:19:19.579 --> 00:19:21.859
come back with a bunch of ideas that have sparked

00:19:21.859 --> 00:19:24.000
their thinking because they saw things that are

00:19:24.000 --> 00:19:26.960
cool. Now, let's step back from that. We're all

00:19:26.960 --> 00:19:29.339
walking around all the time. So I'm sure all

00:19:29.339 --> 00:19:31.380
the people out there listening are wandering

00:19:31.380 --> 00:19:33.519
around, but they're not wandering purposely,

00:19:33.940 --> 00:19:37.680
right? So they're wandering around on their cell

00:19:37.680 --> 00:19:40.319
phones, you know, just walk down a block of your

00:19:40.319 --> 00:19:42.140
street and look at how many people are on their

00:19:42.140 --> 00:19:44.680
cell phones. Like they couldn't be bothered to

00:19:44.680 --> 00:19:46.880
pay attention to the world around them or to

00:19:46.880 --> 00:19:48.880
connect with people who are different than them.

00:19:49.440 --> 00:19:53.500
So the reality is just get up, wander around,

00:19:53.640 --> 00:19:56.940
put your phone away. And just look and say to

00:19:56.940 --> 00:19:59.779
yourself, what are things I see that are new

00:19:59.779 --> 00:20:02.579
and remarkable? And those new and remarkable

00:20:02.579 --> 00:20:05.559
things give you a clue as to where the world

00:20:05.559 --> 00:20:09.079
is going and as to the target you need to hit

00:20:09.079 --> 00:20:13.039
to win. I love that. And I love that you found

00:20:13.039 --> 00:20:15.779
a way to cater to a virtual audience by this

00:20:15.779 --> 00:20:17.660
idea of bringing the cheetah involved. And it

00:20:17.660 --> 00:20:20.519
reminds me, too, of the book, A Man's Search

00:20:20.519 --> 00:20:23.599
for Meeting, because he was stuck in that. that

00:20:23.599 --> 00:20:25.960
prison, right? Victor was stuck in the prison

00:20:25.960 --> 00:20:29.440
and he was playing golf in his head. He did not

00:20:29.440 --> 00:20:31.519
have the ability to leave his cubicle. I mean

00:20:31.519 --> 00:20:34.680
his prison. Right. And so sometimes we do have

00:20:34.680 --> 00:20:36.920
limitations in life where we can't physically

00:20:36.920 --> 00:20:40.109
go. And there are lots of people that I think

00:20:40.109 --> 00:20:42.490
that listen to this type of show that are in

00:20:42.490 --> 00:20:44.569
third world environments or that are in a corporate

00:20:44.569 --> 00:20:46.250
cubicle or something, might not be able to get

00:20:46.250 --> 00:20:48.910
up. But you have the power within yourself to

00:20:48.910 --> 00:20:50.690
be able to do this and to really double down

00:20:50.690 --> 00:20:52.710
on Alan's point. But if you can get up and you

00:20:52.710 --> 00:20:55.890
can get out, why not? Don't make the excuse that

00:20:55.890 --> 00:20:58.190
you have to stay. Go and do something creative

00:20:58.190 --> 00:21:00.329
as part of this process. So, Alan, let's dive

00:21:00.329 --> 00:21:03.400
into another point on this. You know, we were

00:21:03.400 --> 00:21:06.359
talking about the real breakthroughs and I was

00:21:06.359 --> 00:21:08.920
looking at the idea of challenging innovation,

00:21:09.359 --> 00:21:12.839
leadership and growth. So there are the conventional

00:21:12.839 --> 00:21:15.000
ways of looking at innovation, leadership and

00:21:15.000 --> 00:21:19.240
growth. I want us both to just think about what's

00:21:19.240 --> 00:21:22.339
one out of the box reality regarding innovation

00:21:22.339 --> 00:21:25.539
that could change the perception of a leader

00:21:25.539 --> 00:21:27.940
today. Same thing for leadership itself. Same

00:21:27.940 --> 00:21:29.660
thing for growth. You want to start with innovation,

00:21:29.839 --> 00:21:31.880
leadership or growth? Let's play. I'll start

00:21:31.880 --> 00:21:34.160
with all of them together because, you know,

00:21:34.160 --> 00:21:37.039
my field is innovation, you know, and so if I

00:21:37.039 --> 00:21:41.500
think about it, I believe we only should be innovating

00:21:41.500 --> 00:21:44.200
if we're going to grow as people and organizations,

00:21:44.259 --> 00:21:48.119
you know, so just coming up with a new idea because

00:21:48.119 --> 00:21:51.759
it's a cool idea. that doesn't get us to be more

00:21:51.759 --> 00:21:54.980
valuable to the people in our organization or

00:21:54.980 --> 00:21:58.519
the broader world, to my mind, isn't particularly

00:21:58.519 --> 00:22:01.279
valuable. So I always think about innovation

00:22:01.279 --> 00:22:04.180
being purposeful. And I always think about leaders

00:22:04.180 --> 00:22:08.299
as the fundamental gatekeepers. They set the

00:22:08.299 --> 00:22:10.819
landscape for whether we're able to be innovative

00:22:10.819 --> 00:22:14.799
or not. So having said that, I guess I'll start

00:22:14.799 --> 00:22:17.119
with leaders and I'll mention the following thing.

00:22:17.180 --> 00:22:21.200
And that is. The smartest thing that any leader

00:22:21.200 --> 00:22:26.759
can do. And remember, I worked hard in an organization

00:22:26.759 --> 00:22:31.240
to rise to become a leader. I got to look like

00:22:31.240 --> 00:22:36.539
I have my whatever together. OK, and I won't

00:22:36.539 --> 00:22:39.279
use that word, but, you know, I've thought of

00:22:39.279 --> 00:22:41.740
that. OK, so I got to think I got to make it

00:22:41.740 --> 00:22:43.940
look like I'm smarter than the rest of the people.

00:22:44.180 --> 00:22:47.450
Or do I? I actually got to make it look like

00:22:47.450 --> 00:22:49.809
I'm smarter than the rest of the people because

00:22:49.809 --> 00:22:53.970
my smarts is actually not knowing stuff. How

00:22:53.970 --> 00:22:57.549
many leaders listening today absolutely can tell

00:22:57.549 --> 00:23:00.109
me five years from now where the world is going

00:23:00.109 --> 00:23:02.910
to be? And so they can't. And so here's the thing

00:23:02.910 --> 00:23:05.029
that I would advise leaders to do that makes

00:23:05.029 --> 00:23:09.069
innovation and growth flourish. And that is to

00:23:09.069 --> 00:23:12.529
get in front of all your folks and say, you know.

00:23:13.869 --> 00:23:16.609
I don't know the answer to where we need to be,

00:23:16.750 --> 00:23:20.490
but I believe together we can figure it out.

00:23:21.089 --> 00:23:25.269
That single statement would change the way that

00:23:25.269 --> 00:23:28.769
organizations engage with the world and innovate.

00:23:29.470 --> 00:23:32.190
But because we're trying to impress our leaders,

00:23:32.269 --> 00:23:34.589
because they have an idea, because they've given

00:23:34.589 --> 00:23:37.970
us directives on what to do, we tend to follow

00:23:37.970 --> 00:23:41.170
them as opposed to collaborating with them and

00:23:41.170 --> 00:23:43.700
helping them to be better. So a smart leader

00:23:43.700 --> 00:23:47.200
says, we need to be innovative. We don't know

00:23:47.200 --> 00:23:49.940
what we need to do, but I believe that we're

00:23:49.940 --> 00:23:52.200
smart enough if we get out there in the world

00:23:52.200 --> 00:23:55.259
to see where the world's going, see what value

00:23:55.259 --> 00:23:58.420
we add in the world and bring those two together.

00:23:58.559 --> 00:24:03.859
So that's the fundamental thing. Then the innovation

00:24:03.859 --> 00:24:09.079
thing is, I believe quite honestly that anything

00:24:09.079 --> 00:24:11.799
is possible. But I got to figure out what the

00:24:11.799 --> 00:24:14.519
anything is. I think what happens is in most

00:24:14.519 --> 00:24:17.220
organizations, they believe that they have a

00:24:17.220 --> 00:24:20.200
bunch of stuff they've already developed. And

00:24:20.200 --> 00:24:24.099
whether those are tools or software or pharmaceuticals

00:24:24.099 --> 00:24:27.519
or a health care experience or an automobile

00:24:27.519 --> 00:24:29.819
or whatever, they've kind of developed that.

00:24:29.819 --> 00:24:32.299
That's their knowledge base, their thought leadership.

00:24:32.400 --> 00:24:35.220
And that's the basis for creating the future.

00:24:35.789 --> 00:24:38.589
I'm not sure that's the case. I believe the basis

00:24:38.589 --> 00:24:41.490
for creating the future is trying to figure out

00:24:41.490 --> 00:24:43.569
something that would matter in the future and

00:24:43.569 --> 00:24:46.910
then conceiving of the details of how to make

00:24:46.910 --> 00:24:50.829
it happen. So that requires that humility. I

00:24:50.829 --> 00:24:53.589
don't know exactly if what we're doing is going

00:24:53.589 --> 00:24:56.690
to be relevant in the future. It might be, but

00:24:56.690 --> 00:24:59.150
what's more important is what do people need

00:24:59.150 --> 00:25:01.069
in the future? What do companies need in the

00:25:01.069 --> 00:25:04.640
future? You know, and then suddenly all kinds

00:25:04.640 --> 00:25:09.180
of models kind of appear. So imagine this, you

00:25:09.180 --> 00:25:11.000
know, and I don't know what the world is like

00:25:11.000 --> 00:25:14.920
in Ecuador, but I do know that as an American,

00:25:15.079 --> 00:25:19.920
we pay more for health care than any place else

00:25:19.920 --> 00:25:23.740
in the world. OK, I just was given a prescription

00:25:23.740 --> 00:25:28.099
for a new medicine that I was supposed to take.

00:25:31.279 --> 00:25:37.039
It's $2 ,200 a month to get this medicine in

00:25:37.039 --> 00:25:41.960
the U .S. It's $138 a month in Canada, and I

00:25:41.960 --> 00:25:44.859
don't know in other places what it costs. So

00:25:44.859 --> 00:25:48.359
think about this. Healthcare companies think

00:25:48.359 --> 00:25:52.180
about the world in terms of providing healthcare.

00:25:52.500 --> 00:25:55.480
They have a really funny incentive, and that

00:25:55.480 --> 00:25:59.140
is the more you get sick, the more money they

00:25:59.140 --> 00:26:03.759
make. Customers don't need health care. What

00:26:03.759 --> 00:26:06.740
they need is health. Health's the primary thing

00:26:06.740 --> 00:26:09.599
we need. And then health care would be good to

00:26:09.599 --> 00:26:13.619
have if for some reason I get sick. So now imagine

00:26:13.619 --> 00:26:17.619
this. My wife's from Sweden and in Sweden in

00:26:17.619 --> 00:26:20.380
the summer, the Swedish government, which controls

00:26:20.380 --> 00:26:23.539
the health care system and is totally focused

00:26:23.539 --> 00:26:26.319
on reducing costs by keeping people healthy.

00:26:27.740 --> 00:26:30.819
subsidizes aerobics instructors to go to every

00:26:30.819 --> 00:26:34.660
community in Sweden and lead aerobics classes.

00:26:35.079 --> 00:26:37.740
Like an insane way to spend your health care

00:26:37.740 --> 00:26:41.359
dollars? Actually not, because that's going to

00:26:41.359 --> 00:26:44.859
create a culture of go to class, stay healthier.

00:26:45.059 --> 00:26:47.420
And the healthier I am, the less health care

00:26:47.420 --> 00:26:50.880
I need. But I need to get out there to see that

00:26:50.880 --> 00:26:53.690
there's a different model of doing that. You

00:26:53.690 --> 00:26:58.190
know, it's that I have as my primary care physician

00:26:58.190 --> 00:27:01.849
in the U .S., someone who's called a lifestyle

00:27:01.849 --> 00:27:04.990
physician. He's an expert in kind of helping

00:27:04.990 --> 00:27:07.349
me to figure out how I use my lifestyle to stay

00:27:07.349 --> 00:27:10.849
healthy. Shouldn't like all physicians do that?

00:27:11.109 --> 00:27:14.589
Shouldn't physicians be about keeping me healthy

00:27:14.589 --> 00:27:17.710
as opposed to treating me when I'm sick? So I

00:27:17.710 --> 00:27:20.049
think we have kind of we define things the wrong

00:27:20.049 --> 00:27:23.259
way. We have a skewed idea about it. In innovation,

00:27:23.500 --> 00:27:27.119
let's begin with what's the big issue that really

00:27:27.119 --> 00:27:30.140
matters to people that we can try to address?

00:27:30.380 --> 00:27:33.140
And then I think we address that. And then growth,

00:27:33.160 --> 00:27:36.839
I think, happens if we do something that matters

00:27:36.839 --> 00:27:40.279
to a growing number of people. We grow as an

00:27:40.279 --> 00:27:45.680
organization. Absolutely. Huge. And so with that,

00:27:45.759 --> 00:27:49.269
the what would matter? That is such a great question

00:27:49.269 --> 00:27:52.190
to be considering. It does. It unlocks the genius

00:27:52.190 --> 00:27:54.869
of thinking through what's going to be purposeful.

00:27:54.950 --> 00:27:56.789
And those of you who are listening right now,

00:27:56.809 --> 00:27:59.490
I'm going to plant a seed for you while we watch

00:27:59.490 --> 00:28:01.109
some of the things that can help each of you.

00:28:01.150 --> 00:28:02.990
We're going to watch the sizzle reel that Alan

00:28:02.990 --> 00:28:06.430
Gregerman has about how he helps companies and

00:28:06.430 --> 00:28:08.269
the types of companies that are their visionaries.

00:28:08.529 --> 00:28:11.029
You need sizzle reels. We need to be able to

00:28:11.029 --> 00:28:12.910
drive clarity for what it is that we provide

00:28:12.910 --> 00:28:14.970
to people. People need to be able to see it.

00:28:15.029 --> 00:28:16.329
They need to be able to hear it. They need to

00:28:16.329 --> 00:28:18.470
be able to feel it. He's got a great example

00:28:18.470 --> 00:28:20.609
of what that looks like. And he talks about towards

00:28:20.609 --> 00:28:23.250
the end of it, the fact that all of us need to

00:28:23.250 --> 00:28:25.730
be a bit paranoid. And I thought that was a very

00:28:25.730 --> 00:28:27.250
interesting point. So we'll get to see that.

00:28:27.470 --> 00:28:29.910
We'll come back. Before I move into that, though,

00:28:29.950 --> 00:28:31.529
this what would matter, my seed that I'm going

00:28:31.529 --> 00:28:34.730
to plant. You can also use AI to help develop

00:28:34.730 --> 00:28:37.390
those types of thoughts. I'm not saying replace

00:28:37.390 --> 00:28:40.400
your brain with AI. Some people are doing that

00:28:40.400 --> 00:28:43.059
right now. But I'm talking about actually leaning

00:28:43.059 --> 00:28:44.759
into it and say, you know what, after I've done

00:28:44.759 --> 00:28:47.680
my walk around the world and taking a look at

00:28:47.680 --> 00:28:50.079
things and taking things in, if I want to continue

00:28:50.079 --> 00:28:52.539
to expand the process, it's not a bad idea to

00:28:52.539 --> 00:28:56.039
ask it for insights into, well, what would matter?

00:28:56.039 --> 00:28:59.700
And my thoughts go to what would matter in 2027,

00:29:00.019 --> 00:29:03.079
2028? for the podcasting world. And like, what

00:29:03.079 --> 00:29:04.940
is it going to need at this time? And it's amazing

00:29:04.940 --> 00:29:06.779
what happens when you collaborate with human

00:29:06.779 --> 00:29:09.200
beings, with AI, et cetera. We'll see you guys

00:29:09.200 --> 00:29:11.019
on the other side of the sizzle reel. Enjoy this

00:29:11.019 --> 00:29:13.819
and think through, how can I apply this sizzle

00:29:13.819 --> 00:29:16.220
reel to my own life and to my own vision? Even

00:29:16.220 --> 00:29:18.240
if I don't have decades of experience like Alan,

00:29:18.380 --> 00:29:20.920
what can I showcase to bring the world value

00:29:20.920 --> 00:29:23.059
and help the world see the value that I provide?

00:29:24.000 --> 00:29:27.019
Innovation is the lifeblood of our company and

00:29:27.019 --> 00:29:29.809
organization. Innovation is the way that we will

00:29:29.809 --> 00:29:32.750
take AI and use it for our advantage. Innovation

00:29:32.750 --> 00:29:35.529
is the way we imagine and then deliver remarkable

00:29:35.529 --> 00:29:38.910
customer experiences to leverage what's remarkable

00:29:38.910 --> 00:29:42.910
about being human. Most adults and most organizations

00:29:42.910 --> 00:29:46.049
get innovation all wrong. They rely on things

00:29:46.049 --> 00:29:48.660
they already know. It turns out that's not the

00:29:48.660 --> 00:29:50.819
way innovation actually happens. Not knowing

00:29:50.819 --> 00:29:53.380
stuff, what I call the wisdom of ignorance, is

00:29:53.380 --> 00:29:56.000
a real key to innovation and creating breakthroughs

00:29:56.000 --> 00:30:00.019
in an uncertain world. I believe that not knowing

00:30:00.019 --> 00:30:03.859
is really our superpower. Alan Gregerman, innovation

00:30:03.859 --> 00:30:07.519
expert and author. His mission? To unlock the

00:30:07.519 --> 00:30:10.500
genius in people and organizations, helping them

00:30:10.500 --> 00:30:13.859
solve problems and seize new opportunities. It's

00:30:13.859 --> 00:30:16.640
a proven... Fearless method for achieving remarkable

00:30:16.640 --> 00:30:21.980
results in a world changing super fast. On the

00:30:21.980 --> 00:30:25.980
evening of March 16th, 2021, I had a really rare

00:30:25.980 --> 00:30:29.220
stroke and I lost the ability to see and speak.

00:30:29.539 --> 00:30:32.019
But what I learned more importantly in having

00:30:32.019 --> 00:30:34.920
this stroke was that the world is an uncertain

00:30:34.920 --> 00:30:38.160
place. It's a place that's filled with change

00:30:38.160 --> 00:30:41.119
that challenges all of us to think in new and

00:30:41.119 --> 00:30:44.019
powerful ways. But the challenges and opportunities

00:30:44.019 --> 00:30:46.960
waiting to be solved are going to be solved by

00:30:46.960 --> 00:30:49.920
people who engage the world head on. People who

00:30:49.920 --> 00:30:52.019
are willing to try to do something different.

00:30:54.500 --> 00:30:56.500
What I'd like you to think about are two big

00:30:56.500 --> 00:30:58.759
ideas that I've spent a lot of time working on.

00:30:58.859 --> 00:31:01.359
Ideas that I've worked on with over 300 companies

00:31:01.359 --> 00:31:04.039
around the world. The first is what I call enlightened

00:31:04.039 --> 00:31:06.839
ignorance. The kind of ignorance that has guided...

00:31:07.240 --> 00:31:09.799
entrepreneurs, innovators, and scientists throughout

00:31:09.799 --> 00:31:11.940
the course of human history. They enable you

00:31:11.940 --> 00:31:14.259
to think fearlessly. Good thing is we were all

00:31:14.259 --> 00:31:16.880
born with the skills we need. And they make up

00:31:16.880 --> 00:31:19.720
what I think of as the six fundamental skills

00:31:19.720 --> 00:31:23.200
we all need to stay competitive and relevant

00:31:23.200 --> 00:31:25.799
in a world changing super fast. The first is

00:31:25.799 --> 00:31:28.339
we need to have a compelling sense of purpose.

00:31:28.579 --> 00:31:31.259
In the absence of a clear purpose, none of us

00:31:31.259 --> 00:31:33.319
are going to do anything remarkable. The second

00:31:33.319 --> 00:31:37.339
is curiosity. You want to solve a problem, get

00:31:37.339 --> 00:31:40.500
out from the place where you normally are. The

00:31:40.500 --> 00:31:42.400
third thing I want you to think about is the

00:31:42.400 --> 00:31:45.619
idea of humility. We haven't solved this problem.

00:31:45.839 --> 00:31:48.160
I don't have a lot of expertise, but I'm willing

00:31:48.160 --> 00:31:50.640
to go and find that expertise. I'm willing to

00:31:50.640 --> 00:31:53.059
figure out how to solve the problem. The fourth

00:31:53.059 --> 00:31:55.539
thing I want you to think about is ideas can

00:31:55.539 --> 00:31:57.759
come from everywhere and we ought to respect

00:31:57.759 --> 00:32:01.839
every single person we meet. Any human I have

00:32:01.839 --> 00:32:03.779
the privilege to meet, I can learn something

00:32:03.779 --> 00:32:06.109
from. The fifth thing I want you to think about

00:32:06.109 --> 00:32:09.630
is we all need to be what I call future focused.

00:32:09.849 --> 00:32:12.369
And that is, even though we live in the present,

00:32:12.470 --> 00:32:14.390
we need to be paying attention to what's going

00:32:14.390 --> 00:32:16.490
on in the future. The last thing I want you to

00:32:16.490 --> 00:32:18.970
think about is I want all of you to be paranoid.

00:32:19.230 --> 00:32:21.630
And the reason I want you to be paranoid is because

00:32:21.630 --> 00:32:25.190
there is always someone following you. But the

00:32:25.190 --> 00:32:27.190
people following you are the people who are going

00:32:27.190 --> 00:32:30.130
to make you less relevant unless you stay relevant.

00:32:30.289 --> 00:32:33.180
These are the six skills. the heart of what I

00:32:33.180 --> 00:32:35.299
call enlightened ignorance, that will define

00:32:35.299 --> 00:32:37.920
who succeeds and who doesn't. And the second

00:32:37.920 --> 00:32:40.619
thing I want you to think about is what I call

00:32:40.619 --> 00:32:44.420
the 99 % rule. It's basically the notion that

00:32:44.420 --> 00:32:48.180
99 % of all ideas throughout human history are

00:32:48.180 --> 00:32:50.900
based on someone else's thinking or something

00:32:50.900 --> 00:32:54.400
found in nature. These two look remarkably the

00:32:54.400 --> 00:32:56.880
same because the folks who invented the helicopter

00:32:56.880 --> 00:33:00.619
thought about how dragonflies fly. Instead of

00:33:00.619 --> 00:33:02.559
having people meet in a conference room, I'd

00:33:02.559 --> 00:33:05.000
take not just our smartest people, but our most

00:33:05.000 --> 00:33:08.079
open -minded people, and I'd send them out in

00:33:08.079 --> 00:33:11.859
search of ideas. Innovation is all about the

00:33:11.859 --> 00:33:14.819
ability to not know, but the ability to be inspired

00:33:14.819 --> 00:33:19.519
to know in new and better ways. The future is

00:33:19.519 --> 00:33:22.859
going to be way different than it is today. You

00:33:22.859 --> 00:33:24.700
don't have to come up with a totally original

00:33:24.700 --> 00:33:28.359
idea to be innovative, but you have to put your

00:33:28.359 --> 00:33:31.940
whole heart into whatever you decide to do. All

00:33:31.940 --> 00:33:35.779
of you and all of your companies and organizations

00:33:35.779 --> 00:33:39.400
are the change makers we need in an uncertain

00:33:39.400 --> 00:33:43.539
world. I believe in you because I believe in

00:33:43.539 --> 00:33:47.000
the power of humans to make a difference. Now

00:33:47.000 --> 00:33:49.299
I simply want you to go out and make it happen.

00:33:59.540 --> 00:34:02.180
awesome awesome scissor reel i've watched it

00:34:02.180 --> 00:34:05.119
three times uh four times actually i shared with

00:34:05.119 --> 00:34:08.019
my team once as well and it's just it's chock

00:34:08.019 --> 00:34:11.900
full of so much value alan um and so with uh

00:34:11.900 --> 00:34:15.059
with your book wisdom the wisdom of ignorance

00:34:15.059 --> 00:34:18.380
and your vision where are you going with it what

00:34:18.380 --> 00:34:22.639
are you doing on the horizon uh well right now

00:34:22.639 --> 00:34:25.579
i'm trying to get the word out as much as i can

00:34:25.579 --> 00:34:28.340
i'm traveling around the world, talking with

00:34:28.340 --> 00:34:32.039
groups and companies and organizations about

00:34:32.039 --> 00:34:34.980
the power they have that they don't realize to

00:34:34.980 --> 00:34:37.539
do remarkable things. So how they can unlock

00:34:37.539 --> 00:34:39.800
the genius in all of their people. So that's

00:34:39.800 --> 00:34:43.320
kind of my mission over the next couple of years.

00:34:43.719 --> 00:34:48.519
What I really want to do is kind of create just

00:34:48.519 --> 00:34:50.659
a different understanding. You know, I think

00:34:50.659 --> 00:34:54.730
what's happened a lot of the time is that People

00:34:54.730 --> 00:34:57.349
say I'm not particularly innovative or organizations

00:34:57.349 --> 00:35:01.429
tend to rely on the usual suspects, the people

00:35:01.429 --> 00:35:05.030
who run R &D, the people who are product developers,

00:35:05.230 --> 00:35:07.429
and they believe that's the sum total of the

00:35:07.429 --> 00:35:09.889
places they can go to get brilliant ideas. And

00:35:09.889 --> 00:35:12.190
I guess I want everybody to realize they have

00:35:12.190 --> 00:35:15.650
the potential to be brilliant and that organizations

00:35:15.650 --> 00:35:18.449
need the brilliance of everyone. So that's what

00:35:18.449 --> 00:35:21.590
I'm trying to do. I also want to open people's

00:35:21.590 --> 00:35:24.690
eyes up to the possibility. that their next great

00:35:24.690 --> 00:35:27.510
breakthrough not only doesn't come from their

00:35:27.510 --> 00:35:30.590
organization, but comes from outside their organization

00:35:30.590 --> 00:35:33.690
and maybe even outside the world they're familiar

00:35:33.690 --> 00:35:36.969
with today. So it can come from some other part

00:35:36.969 --> 00:35:41.039
of the world, some other industry. some other

00:35:41.039 --> 00:35:43.820
walk of life, some other culture. So I really

00:35:43.820 --> 00:35:47.320
want people to be open to the possibility that

00:35:47.320 --> 00:35:51.019
they can learn, find ideas, capture ideas, innovate,

00:35:51.139 --> 00:35:53.159
and that we all have the power to do that. So

00:35:53.159 --> 00:35:55.780
that's what I'm determined to kind of do. And

00:35:55.780 --> 00:35:58.579
I figure at least for the next couple of years

00:35:58.579 --> 00:36:00.860
doing it. And of course, I'd love to travel around.

00:36:01.000 --> 00:36:03.760
So if anybody's listening and they'd like to

00:36:03.760 --> 00:36:06.679
bring me someplace where I can also learn some

00:36:06.679 --> 00:36:10.320
stuff. I'm open to that. But I really am trying

00:36:10.320 --> 00:36:14.000
to get this book out. I just believe so strongly

00:36:14.000 --> 00:36:16.599
in the ideas in this book and that this book

00:36:16.599 --> 00:36:19.840
would be particularly. kind of energizing and

00:36:19.840 --> 00:36:21.960
liberating to people that's kind of absolutely

00:36:21.960 --> 00:36:25.400
i can tell it's a game changer and uh again the

00:36:25.400 --> 00:36:27.199
sizzle reel really helps plant the seeds for

00:36:27.199 --> 00:36:29.579
that mel robbins is endorsing it too she's also

00:36:29.579 --> 00:36:31.420
one of the has one of the greatest ted talks

00:36:31.420 --> 00:36:33.420
of all time for those of you who are listening

00:36:33.420 --> 00:36:35.739
and may not know and i do like puppies there

00:36:35.739 --> 00:36:37.860
if you you know you're struggling we only have

00:36:37.860 --> 00:36:40.980
three dogs but i do like puppies that's awesome

00:36:40.980 --> 00:36:44.659
and and the uh you know this this process of

00:36:45.400 --> 00:36:48.380
Innovation. And you talked about earlier how

00:36:48.380 --> 00:36:51.300
companies tend to strangle it. They tend to limit

00:36:51.300 --> 00:36:53.440
it. And, you know, I love what you said about

00:36:53.440 --> 00:36:56.300
leaders. You said a leader sets the landscape

00:36:56.300 --> 00:37:00.380
for innovation or not. And I know that I've,

00:37:00.380 --> 00:37:02.880
as you said, that I was thinking about how my

00:37:02.880 --> 00:37:05.980
evolution as a leader. Oh, yeah. No, I've definitely

00:37:05.980 --> 00:37:11.130
stamped out. And accidentally cut off innovation

00:37:11.130 --> 00:37:13.309
and people from thinking outside the box about

00:37:13.309 --> 00:37:15.269
things. It's not always something we do with

00:37:15.269 --> 00:37:17.409
intent and it doesn't come from just being a

00:37:17.409 --> 00:37:21.210
bad leader. You can be a great leader and still

00:37:21.210 --> 00:37:24.429
stifle innovation if you're not well trained

00:37:24.429 --> 00:37:27.449
on how to open the framework. So I'd like to

00:37:27.449 --> 00:37:29.489
go back into that a little bit. How do we help

00:37:29.489 --> 00:37:34.050
leaders, you know, move towards thinking about

00:37:34.050 --> 00:37:37.489
what would matter? while also not losing sight

00:37:37.489 --> 00:37:40.190
of what's important in the here and now? Is there

00:37:40.190 --> 00:37:44.250
a harmonious path for those to live together?

00:37:44.769 --> 00:37:47.590
Well, I think there's a hugely harmonious path,

00:37:47.750 --> 00:37:51.710
but I think it all begins with leaders coming

00:37:51.710 --> 00:37:55.210
clean, okay? And so I talk about that a lot.

00:37:55.269 --> 00:37:58.460
I talk about the idea that... Leaders have to

00:37:58.460 --> 00:38:01.559
take us all on a journey to being more remarkable

00:38:01.559 --> 00:38:05.219
than what we are today and more valuable to the

00:38:05.219 --> 00:38:07.480
people we serve. So what would that journey look

00:38:07.480 --> 00:38:10.780
like? That journey would look like saying, we

00:38:10.780 --> 00:38:13.599
know a lot, but what we know isn't sufficient

00:38:13.599 --> 00:38:17.059
to get to where we need to go. And that's okay.

00:38:17.639 --> 00:38:20.960
I believe we can figure it out together. Now,

00:38:21.000 --> 00:38:22.380
how are we going to do that? We're going to do

00:38:22.380 --> 00:38:25.239
two things. We're going to talk with our customers

00:38:25.239 --> 00:38:30.170
in more depth. And kind of in better questioning

00:38:30.170 --> 00:38:32.969
than we ever have before. We're going to not

00:38:32.969 --> 00:38:36.150
only find out what matters to them now, but kind

00:38:36.150 --> 00:38:39.369
of help them to begin to think about where they'd

00:38:39.369 --> 00:38:43.489
like to get to with us as a partner. So that

00:38:43.489 --> 00:38:46.989
helps me to start to have a target. Now I open

00:38:46.989 --> 00:38:51.070
up the world to my people and I say. Let's go

00:38:51.070 --> 00:38:54.050
out and get some ideas that will spark our best

00:38:54.050 --> 00:38:57.170
thinking about how to get to this target. So,

00:38:57.210 --> 00:38:59.710
you know, we talk about strategy and purpose.

00:39:00.210 --> 00:39:04.070
Purpose is vital. And strategy really is different

00:39:04.070 --> 00:39:07.130
today. Strategy isn't you hire a consultant,

00:39:07.429 --> 00:39:10.469
they help you develop a strategy. You know, it

00:39:10.469 --> 00:39:12.090
tells you where you're going to be five years

00:39:12.090 --> 00:39:15.869
from now. Strategy is a living thing. This is

00:39:15.869 --> 00:39:18.369
where our customers need to go and we're determined

00:39:18.369 --> 00:39:21.320
to help them get there. So I really believe that

00:39:21.320 --> 00:39:24.639
that's what leaders need to do is they need to

00:39:24.639 --> 00:39:27.719
energize people. Now, what else do leaders need

00:39:27.719 --> 00:39:30.559
to do? They need to pay attention to the world

00:39:30.559 --> 00:39:32.840
of ideas. They need to be open to ideas. They

00:39:32.840 --> 00:39:37.010
need to be kind of. rigidly dogmatic about what

00:39:37.010 --> 00:39:39.590
they know as though what they know is the vital

00:39:39.590 --> 00:39:42.289
thing to know. We're going to dive in pragmatically

00:39:42.289 --> 00:39:44.550
on that right now because visionaries struggle

00:39:44.550 --> 00:39:47.230
with one major aspect of this, Alan. And I love

00:39:47.230 --> 00:39:50.190
that you talk about thinking fearlessly. Most

00:39:50.190 --> 00:39:53.170
leaders box themselves in based on finances.

00:39:53.929 --> 00:39:56.590
Most visionaries tell themselves, I don't have

00:39:56.590 --> 00:39:59.250
the budget. I won't have it for a year. I don't

00:39:59.250 --> 00:40:01.449
know how to get it. That's fearful thinking.

00:40:01.960 --> 00:40:04.539
that is not fearless leadership that's not thinking

00:40:04.539 --> 00:40:07.360
that's not being open to well wait a second uh

00:40:07.360 --> 00:40:11.059
what how would i go about getting a budget how

00:40:11.059 --> 00:40:13.760
can i go about in your case distributing your

00:40:13.760 --> 00:40:16.280
book to the world um right are there ways that

00:40:16.280 --> 00:40:19.639
can be amplified and so the audience of visionaries

00:40:19.639 --> 00:40:22.820
that that often come into this their immediate

00:40:22.820 --> 00:40:26.099
thought process is i don't have the money to

00:40:26.099 --> 00:40:28.079
pull my vision together i don't have the means

00:40:28.079 --> 00:40:30.400
i can't i don't i can't get a team i can't afford

00:40:30.400 --> 00:40:34.039
a team there's so much mental blockage around

00:40:34.039 --> 00:40:36.840
that process that i'd love to i'd love to use

00:40:36.840 --> 00:40:40.460
as a pragmatic example how do we help alan leaders

00:40:40.460 --> 00:40:42.559
realize that one we're not we're not encouraging

00:40:42.559 --> 00:40:45.159
to go jump off of a cliff right that's we're

00:40:45.159 --> 00:40:46.920
not saying go spend everything go get a credit

00:40:46.920 --> 00:40:49.079
card you know there's but how do we explore that

00:40:49.079 --> 00:40:51.559
in a way that empowers visionaries and leaders

00:40:51.559 --> 00:40:54.860
to realize that OK, they do have more access

00:40:54.860 --> 00:40:58.019
to that vehicle that can take them further, faster,

00:40:58.199 --> 00:41:02.159
better, safer, stronger. But if their mind's

00:41:02.159 --> 00:41:04.440
blocking it, how do we help them open up? OK,

00:41:04.519 --> 00:41:07.699
good. Well, it doesn't cost anything to think,

00:41:07.840 --> 00:41:10.900
OK? And it doesn't cost anything unless you buy

00:41:10.900 --> 00:41:14.690
a sandwich. to leave the office, okay? And so

00:41:14.690 --> 00:41:17.610
what I want people to do is say, let's go out

00:41:17.610 --> 00:41:20.150
there and engage the world and see if we can

00:41:20.150 --> 00:41:22.750
come up with some ideas for how we can be more

00:41:22.750 --> 00:41:25.369
valuable, how we can innovate and grow in the

00:41:25.369 --> 00:41:28.650
future. Then we come up with a set of ideas and

00:41:28.650 --> 00:41:33.469
then we test those ideas. And again, we can test

00:41:33.469 --> 00:41:36.510
most ideas without spending a lot of money on

00:41:36.510 --> 00:41:39.969
them. I think what happens is an awful lot of

00:41:39.969 --> 00:41:43.280
leaders and organizations, Think about I have

00:41:43.280 --> 00:41:45.599
to create the perfect product or the perfect

00:41:45.599 --> 00:41:48.239
service before I can launch it. I need a budget

00:41:48.239 --> 00:41:51.900
to do that. You actually don't. You know, I think

00:41:51.900 --> 00:41:55.500
we mentioned a little while ago or maybe I mentioned

00:41:55.500 --> 00:41:58.519
it in the video. I mentioned this idea of paranoia.

00:41:58.559 --> 00:42:03.480
OK, so here's the reality is just because you're

00:42:03.480 --> 00:42:06.059
awesome at what you do doesn't mean there isn't

00:42:06.059 --> 00:42:09.170
somebody better following you. And they're following

00:42:09.170 --> 00:42:11.710
you faster. And the people who are following

00:42:11.710 --> 00:42:15.869
you are three friends in an apartment, eating

00:42:15.869 --> 00:42:19.610
pizza, drinking the cheapest beer they can find,

00:42:19.730 --> 00:42:23.190
and planning to overthrow your world. Now, how

00:42:23.190 --> 00:42:25.230
are they going to do that? They understand something

00:42:25.230 --> 00:42:27.869
about technology. They have a different idea

00:42:27.869 --> 00:42:30.530
about the customers. They've created a business

00:42:30.530 --> 00:42:33.190
model that maybe is tied to an app. They've thought

00:42:33.190 --> 00:42:36.110
of all kinds of things, okay? Have they spent

00:42:36.110 --> 00:42:39.219
a fortune? Absolutely not. Do they have a fortune?

00:42:39.659 --> 00:42:42.800
Absolutely not yet. They'll get a fortune if

00:42:42.800 --> 00:42:45.179
they have a good idea. They'll go to a venture

00:42:45.179 --> 00:42:47.559
capitalist and say, here, this is a brilliant

00:42:47.559 --> 00:42:50.139
idea. Can I have several million dollars? So

00:42:50.139 --> 00:42:53.179
I just want people inside corporations to think

00:42:53.179 --> 00:42:55.739
the same way. We're going to spend a week. I

00:42:55.739 --> 00:42:57.480
want to expand that a little bit further because

00:42:57.480 --> 00:43:01.239
that's thinking only inside the box of those

00:43:01.239 --> 00:43:04.110
who are qualified. Rather than realizing that

00:43:04.110 --> 00:43:06.769
venture capitalists, they're great, they're important,

00:43:06.869 --> 00:43:09.409
they have their angle. But my friends, visionaries,

00:43:09.510 --> 00:43:11.829
if you go straight to a venture capitalist, there's

00:43:11.829 --> 00:43:13.429
a reason they're called shark tanks. You're going

00:43:13.429 --> 00:43:16.590
to get eaten alive in the process. And so preparing

00:43:16.590 --> 00:43:19.889
yourself for that and also talking to other innovators,

00:43:20.010 --> 00:43:23.969
whether it's at the Geekdom in San Antonio or

00:43:23.969 --> 00:43:28.679
the, what's it called? capital factory in austin

00:43:28.679 --> 00:43:31.000
texas there are places like that that can open

00:43:31.000 --> 00:43:33.579
your minds up even further and so tying the two

00:43:33.579 --> 00:43:36.340
points together yes definitely consider the value

00:43:36.340 --> 00:43:38.760
of the venture capitalist but also consider what

00:43:38.760 --> 00:43:42.000
can chat gpt or ai also think teach you about

00:43:42.000 --> 00:43:44.579
what's available in terms of finances what if

00:43:44.579 --> 00:43:47.400
you learn from somebody who knows about promissory

00:43:47.400 --> 00:43:49.920
notes And you looked up promissory notes. You

00:43:49.920 --> 00:43:51.480
could end up with the capital that you need right

00:43:51.480 --> 00:43:53.519
there, too, without having to give your entire

00:43:53.519 --> 00:43:55.780
brand away. There's so many opportunities that

00:43:55.780 --> 00:43:58.619
exist around this. To Alan's point, it begins

00:43:58.619 --> 00:44:00.659
with being able to think fearlessly, realizing

00:44:00.659 --> 00:44:03.300
that there's no price of thinking. But I do think

00:44:03.300 --> 00:44:06.199
there's a hard cost. of a closed mind. And when

00:44:06.199 --> 00:44:08.639
we say things like, I don't, I can't afford it.

00:44:08.699 --> 00:44:11.639
I don't have the money. I'm not able to do it

00:44:11.639 --> 00:44:14.099
at this time. That's all closed -minded thinking.

00:44:14.179 --> 00:44:16.000
That ends up trapping you in a position where

00:44:16.000 --> 00:44:18.039
you can't move your vision forward. Alan, continue.

00:44:18.539 --> 00:44:21.519
Well, no, no, no. So when a leader says that,

00:44:21.619 --> 00:44:24.900
to me, it means, you know, we're going to ride

00:44:24.900 --> 00:44:29.119
what we do as long as we can. We don't care if

00:44:29.119 --> 00:44:32.059
the world is changing or whether we become irrelevant.

00:44:32.760 --> 00:44:35.380
And so what does a real leader do? A real leader

00:44:35.380 --> 00:44:37.800
looks out in the world and says it is changing

00:44:37.800 --> 00:44:40.260
and we have to figure out how to be different

00:44:40.260 --> 00:44:43.340
in the future. So I want people to think about

00:44:43.340 --> 00:44:46.860
that. And then I want people to realize most

00:44:46.860 --> 00:44:49.400
of the breakthroughs, which we assume are part

00:44:49.400 --> 00:44:53.159
of our life today, have absolutely nothing to

00:44:53.159 --> 00:44:56.349
do. with people knowing a lot or having a budget

00:44:56.349 --> 00:44:59.769
okay in fact some breakthroughs happen because

00:44:59.769 --> 00:45:02.730
people couldn't even pay their rent so think

00:45:02.730 --> 00:45:05.789
about airbnb lots of people listening have used

00:45:05.789 --> 00:45:08.750
airbnb was that started by two people in the

00:45:08.750 --> 00:45:11.570
hospitality industry no it was started by a couple

00:45:11.570 --> 00:45:15.159
of design students in san francisco who couldn't

00:45:15.159 --> 00:45:17.820
afford to pay their rent and thought maybe when

00:45:17.820 --> 00:45:20.820
conferences came to town, we could rent out our

00:45:20.820 --> 00:45:24.820
couch for $40 cheaper than a hotel to people

00:45:24.820 --> 00:45:27.519
who would couch serve. And that's now the largest

00:45:27.519 --> 00:45:30.360
and by some measures, hospitality company in

00:45:30.360 --> 00:45:33.380
the world. I love that example. I love that you

00:45:33.380 --> 00:45:36.099
mentioned it too, because Chip Conley of Joy

00:45:36.099 --> 00:45:39.230
Devoir. He wrote a great book called Peak, How

00:45:39.230 --> 00:45:41.929
to Get Your Mojo from Maslow and Build Great

00:45:41.929 --> 00:45:45.809
Cultures. And then Chip went on to become one

00:45:45.809 --> 00:45:48.670
of the board of directors of Airbnb. So they

00:45:48.670 --> 00:45:51.869
did what Alan's talking about. They worked with

00:45:51.869 --> 00:45:56.110
this concept of what would matter and how could

00:45:56.110 --> 00:45:58.849
this help people. And they worked in general,

00:45:59.070 --> 00:46:01.250
if you will. They appreciate innovation and creativity.

00:46:02.079 --> 00:46:04.219
Then they also position themselves to be able

00:46:04.219 --> 00:46:06.780
to attract some of the best icons in the industry

00:46:06.780 --> 00:46:10.500
to pull more perspective into how do we scale

00:46:10.500 --> 00:46:12.420
and grow this thing. So it's a phenomenal example,

00:46:12.639 --> 00:46:15.420
Alan. Continue. Yeah, no. So, I mean, the world

00:46:15.420 --> 00:46:18.920
is filled with those. Everybody listening has

00:46:18.920 --> 00:46:21.440
probably taken an Uber now. It's a way to get

00:46:21.440 --> 00:46:23.739
around town. It's a way to get around a lot of

00:46:23.739 --> 00:46:27.239
places in the world. Uber wasn't started by people

00:46:27.239 --> 00:46:29.659
who were in the taxi cab business and said there's

00:46:29.659 --> 00:46:32.179
a better way. Uber was started by two friends

00:46:32.179 --> 00:46:35.159
who were in Paris in the winter and couldn't

00:46:35.159 --> 00:46:38.679
find a taxi. And they said to themselves. Gee,

00:46:38.820 --> 00:46:41.800
I bet we're not the only people who have this

00:46:41.800 --> 00:46:45.139
problem. Isn't there a technology, GPS technology,

00:46:45.460 --> 00:46:47.780
that could bring people who have a car together

00:46:47.780 --> 00:46:51.199
with people who need a ride? And suddenly we've

00:46:51.199 --> 00:46:53.619
solved that much better than standing on a corner

00:46:53.619 --> 00:46:56.059
and hoping it's the right corner to catch a cab.

00:46:56.199 --> 00:47:00.260
So the reality is. Get out there, see a challenge

00:47:00.260 --> 00:47:02.599
you have. If you ever face a challenge and you

00:47:02.599 --> 00:47:05.059
go kind of the world isn't organized to help

00:47:05.059 --> 00:47:07.260
me solve this challenge, then say to yourself,

00:47:07.320 --> 00:47:10.400
maybe a lot of people have this challenge. Maybe

00:47:10.400 --> 00:47:12.760
I should think a little bit differently. But

00:47:12.760 --> 00:47:15.420
the reality is that we've got to get out there.

00:47:15.500 --> 00:47:18.400
Some of it could be serendipity. Some of it could

00:47:18.400 --> 00:47:22.320
be deliberate. I curate explorations in which

00:47:22.320 --> 00:47:25.699
I expose people wandering through cities to lots

00:47:25.699 --> 00:47:29.050
of ideas. Because I know some of those ideas

00:47:29.050 --> 00:47:31.190
are going to spark their best thinking, but sometimes

00:47:31.190 --> 00:47:34.590
it's just plain serendipity. You know, I like

00:47:34.590 --> 00:47:37.230
to say each day I walk by 100 people who could

00:47:37.230 --> 00:47:40.230
change my life, but I never take the time to

00:47:40.230 --> 00:47:43.269
connect with them. And so I want people to get

00:47:43.269 --> 00:47:46.909
out, connect with people, ask questions, wonder

00:47:46.909 --> 00:47:49.630
about things, and then imagine how those ideas

00:47:49.630 --> 00:47:52.880
could be used to transform your world. Pretty

00:47:52.880 --> 00:47:56.500
simple. Want to serve young people? I've helped

00:47:56.500 --> 00:48:01.400
health care companies sell health care policies,

00:48:01.599 --> 00:48:05.159
insurance policies and health to young people.

00:48:05.280 --> 00:48:07.659
How did I do that? I took them to nightclubs

00:48:07.659 --> 00:48:11.519
where young people hung out. I got them to see

00:48:11.519 --> 00:48:13.360
the environment in which young people were happy.

00:48:14.010 --> 00:48:16.809
got them to actually talk to young people and

00:48:16.809 --> 00:48:19.869
say, you know, we sell healthcare. Tell me what

00:48:19.869 --> 00:48:22.150
you think about healthcare. We're in an environment

00:48:22.150 --> 00:48:24.849
where you like to be. Tell me about it. And that's

00:48:24.849 --> 00:48:28.329
where we got the idea that maybe. Healthcare

00:48:28.329 --> 00:48:30.969
was important, but having a portal that showed

00:48:30.969 --> 00:48:33.630
me how I could live a healthy life in the community

00:48:33.630 --> 00:48:37.090
I'm in was more important to young people. So

00:48:37.090 --> 00:48:40.090
part of it is just get out there, engage with

00:48:40.090 --> 00:48:42.570
people, think about stuff, see how the world

00:48:42.570 --> 00:48:45.329
is changing. I mean, in my mind, maybe because

00:48:45.329 --> 00:48:48.050
I do this every day, it's kind of simple, but

00:48:48.050 --> 00:48:50.869
I believe anyone listening can get out there

00:48:50.869 --> 00:48:54.920
and start to build their muscle memory. about

00:48:54.920 --> 00:48:57.260
what it's like to be curious again, and that

00:48:57.260 --> 00:48:59.380
some of that curiosity will lead to something.

00:48:59.480 --> 00:49:01.800
And if they'd like ideas, connect with me. I'm

00:49:01.800 --> 00:49:05.579
not hard to find. Yeah, absolutely. Well, and

00:49:05.579 --> 00:49:07.840
that really, to me, it reminds me of the law

00:49:07.840 --> 00:49:10.039
of the harvest. And I'm really big on principles

00:49:10.039 --> 00:49:13.159
that stand the test of time. You talked about

00:49:13.159 --> 00:49:15.820
there's 100 people that we pass on a daily basis.

00:49:15.880 --> 00:49:18.579
And with the internet, it tends to be even more

00:49:18.579 --> 00:49:21.519
than that. But I think sometimes we forget the

00:49:21.519 --> 00:49:24.179
opportunity to, like you said, pay attention

00:49:24.179 --> 00:49:27.079
to what people are up to and what's going on,

00:49:27.099 --> 00:49:28.960
take interest in where they're at. But if I have

00:49:28.960 --> 00:49:32.199
100 people per day that I can connect with, then

00:49:32.199 --> 00:49:33.980
I also have the opportunity to think, just like

00:49:33.980 --> 00:49:36.400
if I'm in an orchard, law of the harvest style,

00:49:36.500 --> 00:49:39.219
with a bunch of apples hanging from trees, I

00:49:39.219 --> 00:49:41.619
don't have to desperately pull every apple off

00:49:41.619 --> 00:49:43.980
the tree. And I don't have to walk past and forget

00:49:43.980 --> 00:49:47.000
and be hungry. I can realize that, wait a second,

00:49:47.119 --> 00:49:49.920
I can slow down, appreciate the world that I'm

00:49:49.920 --> 00:49:52.300
in. Pick and choose which apple makes the most

00:49:52.300 --> 00:49:55.739
sense for me and my circumstance, and then move

00:49:55.739 --> 00:49:57.420
forward freely and enjoy this journey. And the

00:49:57.420 --> 00:49:59.559
same is true with 100 people that you talk about.

00:49:59.599 --> 00:50:02.800
Our lives can be blessed so much. We can unlock

00:50:02.800 --> 00:50:06.820
such a rich level of success by leaning into

00:50:06.820 --> 00:50:08.599
the people who are around us. And I'm going to

00:50:08.599 --> 00:50:11.659
end on Theodore Roosevelt's quote, people don't

00:50:11.659 --> 00:50:13.960
care how much we know. until they know how much

00:50:13.960 --> 00:50:16.320
we care. And so if we take interest in others

00:50:16.320 --> 00:50:18.699
and we care about them in that process, it is

00:50:18.699 --> 00:50:21.239
amazing how fast our visions can come to life

00:50:21.239 --> 00:50:23.159
and how we can find people who also want to contribute

00:50:23.159 --> 00:50:25.039
to building our vision. So Alan, I'll give you

00:50:25.039 --> 00:50:27.360
the final word. This was your last chance to

00:50:27.360 --> 00:50:30.780
talk about vision to visionaries out there. What

00:50:30.780 --> 00:50:32.519
would your, what would your final wisdom and

00:50:32.519 --> 00:50:37.179
thoughts be for them? Oh yeah, no, I just, I'm

00:50:37.179 --> 00:50:39.619
actually keen on people, you know, so I appreciate,

00:50:39.659 --> 00:50:43.989
and I use AI, but I, I believe that positive

00:50:43.989 --> 00:50:46.429
things are going to happen when people decide

00:50:46.429 --> 00:50:49.449
to ask questions and make a difference. People

00:50:49.449 --> 00:50:53.250
can use AI, and now everybody talks about AI,

00:50:53.469 --> 00:50:57.929
to help them be smarter. But ultimately, people

00:50:57.929 --> 00:51:01.030
have to see kind of real challenges out there.

00:51:01.679 --> 00:51:04.900
in which they can make a difference, either as

00:51:04.900 --> 00:51:07.599
a business or a nonprofit or whatever the case

00:51:07.599 --> 00:51:09.739
is. And they need to seize us. And the way they're

00:51:09.739 --> 00:51:12.460
going to do it is to bring together other people

00:51:12.460 --> 00:51:16.539
with other ideas who are open to thinking in

00:51:16.539 --> 00:51:19.019
new ways. I think the other thing I want people

00:51:19.019 --> 00:51:23.170
to think about is just. We need to reset. And

00:51:23.170 --> 00:51:26.889
I posted on LinkedIn a few days ago about the

00:51:26.889 --> 00:51:29.949
powerful idea that is periodically in a world

00:51:29.949 --> 00:51:33.170
changing fast. We always need a reset. We need

00:51:33.170 --> 00:51:35.369
to say to ourselves, the things I think about

00:51:35.369 --> 00:51:37.590
the world and the way I look at the world. Absolutely

00:51:37.590 --> 00:51:41.170
right for now. And I would guess with most companies,

00:51:41.309 --> 00:51:44.449
they're not. And so or they're not as good as

00:51:44.449 --> 00:51:47.250
they could be. And so I want everybody to say

00:51:47.250 --> 00:51:49.929
five years from now, we need to be different.

00:51:50.460 --> 00:51:53.559
Let's figure out how to make it happen now. That's

00:51:53.559 --> 00:51:55.900
awesome. My friends, I hope you lean into the

00:51:55.900 --> 00:51:57.460
people that are around you. Of course, you can

00:51:57.460 --> 00:51:59.719
lean into Alan Gregerman. You can go to alangregerman

00:51:59.719 --> 00:52:02.139
.com. You can also connect with them on social

00:52:02.139 --> 00:52:04.119
media. We're connected on LinkedIn, I believe.

00:52:04.500 --> 00:52:06.920
And if you want to be a visionary on the show,

00:52:07.039 --> 00:52:09.920
you don't have to have worked with 300 plus businesses.

00:52:10.019 --> 00:52:11.760
You don't have to have several books published.

00:52:12.039 --> 00:52:13.659
You don't have to have worked with companies

00:52:13.659 --> 00:52:15.559
like Google and Marriott and gotten doors from

00:52:15.559 --> 00:52:17.579
some Mel Robbins. We're looking for visionaries

00:52:17.579 --> 00:52:19.300
who are also just getting started. In the top

00:52:19.300 --> 00:52:21.440
right corner, you'll see a button. It says, be

00:52:21.440 --> 00:52:24.219
our guest. visionproslive .com. Go there, click

00:52:24.219 --> 00:52:26.780
the button, book your appointment, come on in.

00:52:26.840 --> 00:52:28.559
Let's talk about the vision. Let's talk about

00:52:28.559 --> 00:52:30.159
how you're going out there and helping the world.

00:52:30.179 --> 00:52:32.360
Let's make this world a better place. Alan, thank

00:52:32.360 --> 00:52:34.099
you so much for being here today. This has been

00:52:34.099 --> 00:52:37.619
absolutely my pleasure. And I wish you the best

00:52:37.619 --> 00:52:39.780
as you continue to change the world with us.

00:52:39.960 --> 00:52:41.860
Well, thanks for having me on. I've loved the

00:52:41.860 --> 00:52:44.519
conversation. Absolutely. Vision Pros. We'll

00:52:44.519 --> 00:52:45.840
see you guys in the next episode. Take care,

00:52:45.920 --> 00:52:47.940
everybody. Thank you for being here today. I'm

00:52:47.940 --> 00:52:49.659
really happy that you tuned in to Vision Pros

00:52:49.659 --> 00:52:52.619
Live. I'm looking forward to seeing your reactions

00:52:52.619 --> 00:52:55.260
as these episodes continue to move forward. This

00:52:55.260 --> 00:52:57.159
is going to get more and more fun. We'll have

00:52:57.159 --> 00:52:58.980
more and more engagement as well. We'll invite

00:52:58.980 --> 00:53:01.380
people to participate in the show. And thank

00:53:01.380 --> 00:53:03.360
you for giving us your time and attention. Have

00:53:03.360 --> 00:53:06.000
an excellent time building out your vision and

00:53:06.000 --> 00:53:07.059
becoming a vision pro yourself.