WEBVTT 00:00:00.000 --> 00:00:02.919 there's the man hey jackson how you doing buddy 00:00:02.919 --> 00:00:06.900 i'm doing great james lang i'm excited to meet 00:00:06.900 --> 00:00:10.439 you yeah likewise i really like uh what you do 00:00:10.439 --> 00:00:14.640 you know taking uh actionable insights and real 00:00:14.640 --> 00:00:17.539 stories and kind of passing them on to those 00:00:17.539 --> 00:00:20.760 following in our footsteps right the bromance 00:00:20.760 --> 00:00:26.170 is strong where are you based out of james uh 00:00:26.170 --> 00:00:28.769 so i'm in denver yeah but i previously i was 00:00:28.769 --> 00:00:31.649 in scottsdale then la before that so but denver 00:00:31.649 --> 00:00:36.009 today scottsdale la denver today very good was 00:00:36.009 --> 00:00:38.109 that just a trip or did you mean you were you 00:00:38.109 --> 00:00:41.250 were stationed or or i i'm from yeah no i was 00:00:41.250 --> 00:00:44.469 based in la then scottsdale and now denver so 00:00:44.469 --> 00:00:48.909 um yeah just move around a bunch but you know 00:00:48.909 --> 00:00:50.530 you follow the dollars follow the opportunity 00:00:50.530 --> 00:00:55.060 and uh Certainly tax -wise, moving from LA to 00:00:55.060 --> 00:00:59.079 Scottsdale was nice. No, I love visiting LA. 00:00:59.259 --> 00:01:02.020 I love visiting. It's fun. Yeah. I love getting 00:01:02.020 --> 00:01:04.540 to LA almost as much as I like leaving. Yes. 00:01:05.079 --> 00:01:08.359 That's right. I'm down in Ecuador, actually. 00:01:09.879 --> 00:01:12.200 Oh, you're the smart guy on this call because 00:01:12.200 --> 00:01:14.340 you're doing the expat life where you're saving 00:01:14.340 --> 00:01:17.480 a ton of money. Well, that too. That's also for 00:01:17.480 --> 00:01:20.079 sure a big part of it. If you're okay with it, 00:01:20.099 --> 00:01:22.430 I'll share my vision real quick. Yeah, of course. 00:01:22.950 --> 00:01:24.790 We'll switch gears and dive into yours. I'm excited 00:01:24.790 --> 00:01:27.549 to talk about AI. Also, by the way, since we've 00:01:27.549 --> 00:01:29.849 already no hold bars, like started the conversation, 00:01:30.109 --> 00:01:32.590 if we want to, we can use this entire thing as 00:01:32.590 --> 00:01:34.569 an episode because it just turned out organically 00:01:34.569 --> 00:01:36.489 to be awesome. And if we decide we want to cut 00:01:36.489 --> 00:01:39.150 it, then we can cut too. So either way. Yeah, 00:01:39.209 --> 00:01:40.909 it's your show, man. Whatever you think your 00:01:40.909 --> 00:01:44.170 audience appreciates the most. I love that. It's 00:01:44.170 --> 00:01:47.019 my show, but it's your vision. And so we also 00:01:47.019 --> 00:01:49.579 always share that with the visionaries that we 00:01:49.579 --> 00:01:52.579 have. It's not my vision, it's yours. So we always 00:01:52.579 --> 00:01:55.719 want to honor that. But yeah, James, so my vision 00:01:55.719 --> 00:01:57.959 is to bridge the economic gap between North America, 00:01:58.060 --> 00:01:59.920 South America, and the rest of the world. That's 00:01:59.920 --> 00:02:02.079 what I live for every day. So I'm down here in 00:02:02.079 --> 00:02:06.040 the southern part of Americas and doing what 00:02:06.040 --> 00:02:09.560 I can to help people and bring that dream to 00:02:09.560 --> 00:02:12.199 reality. If I make even one small impact on it, 00:02:12.300 --> 00:02:16.080 fantastic. But every day I get to just be my 00:02:16.080 --> 00:02:18.360 best and show up and try to commit to helping 00:02:18.360 --> 00:02:22.439 with that. So what does that look like? Help 00:02:22.439 --> 00:02:25.300 me unpack that. It's a great question. In 10, 00:02:25.419 --> 00:02:28.740 15, 20 years, it might be lobbying to governments 00:02:28.740 --> 00:02:32.300 worldwide. As of right now, it's a first -class 00:02:32.300 --> 00:02:34.939 business. We help entrepreneurs with sustainable 00:02:34.939 --> 00:02:37.699 revenue growth. And then we have a program called 00:02:37.699 --> 00:02:40.280 Operaciones de Trabajo para Latinos. That's opportunities 00:02:40.280 --> 00:02:43.050 for work for Latinos. We've got a Spanish show. 00:02:43.069 --> 00:02:44.930 I actually just got off the Spanish show as well, 00:02:44.990 --> 00:02:47.090 but I have a couple of counterparts who are from 00:02:47.090 --> 00:02:50.550 Colombia and Peru and their co -hosts with me 00:02:50.550 --> 00:02:52.909 of the Spanish show. And we interview Latinos 00:02:52.909 --> 00:02:55.729 about how did they find their first job or how 00:02:55.729 --> 00:02:57.349 did they find their current opportunity? What 00:02:57.349 --> 00:02:59.250 work did they put in for that? What programs 00:02:59.250 --> 00:03:01.370 did they train in? And then we promote those 00:03:01.370 --> 00:03:03.889 episodes to help other Latinos jump into the 00:03:03.889 --> 00:03:06.289 program. And we give those services away for 00:03:06.289 --> 00:03:08.409 free, helping Latinos learn leadership skills 00:03:08.409 --> 00:03:12.479 and develop. Oh, there's my. My bell that says 00:03:12.479 --> 00:03:14.620 it's time to take my antibiotics. Cause, uh, 00:03:14.620 --> 00:03:17.539 even though I enjoy being here, my stomach doesn't 00:03:17.539 --> 00:03:20.039 always enjoy me. Oh, I've, I've had Montezuma's 00:03:20.039 --> 00:03:21.840 revenge before I've been there. That was terrible. 00:03:22.479 --> 00:03:24.960 You know it. Yeah. I live with Montezuma, um, 00:03:25.080 --> 00:03:28.639 often. So, um, yeah, I got laid up in Cabo for 00:03:28.639 --> 00:03:31.460 about three days straight, uh, past the time 00:03:31.460 --> 00:03:34.340 that I was going to fly home. Um, yeah, that 00:03:34.340 --> 00:03:37.610 was an experience. You know it, you know it then. 00:03:37.830 --> 00:03:40.129 So James, yes, AI. I'm not going to steal the 00:03:40.129 --> 00:03:41.650 show from you, but my audience knows a little 00:03:41.650 --> 00:03:44.550 bit about what we do and how we do it. So I just 00:03:44.550 --> 00:03:46.849 want to say congrats on what you're building 00:03:46.849 --> 00:03:49.800 because I saw the playground. And I was like, 00:03:49.860 --> 00:03:52.520 oh, cool. This guy, this guy gets it. And, you 00:03:52.520 --> 00:03:54.479 know, the AI craze, I love how you point out 00:03:54.479 --> 00:03:56.560 too, that, you know, there's a way for AI that 00:03:56.560 --> 00:03:58.740 you can ride, you can get crushed by. And that 00:03:58.740 --> 00:04:01.879 was really smart. And then I went to the playground 00:04:01.879 --> 00:04:03.439 and I wanted to move forward, but I'd saw the 00:04:03.439 --> 00:04:05.500 little memo that you don't have to like log in. 00:04:05.800 --> 00:04:07.919 And then that one still has like the login thing, 00:04:07.960 --> 00:04:10.460 but we're building something similar at first 00:04:10.460 --> 00:04:13.639 class business. And I called it Alfred. um you 00:04:13.639 --> 00:04:15.919 know meet alfred the butler of we're we're into 00:04:15.919 --> 00:04:18.360 heroes and all that so the butler superman and 00:04:18.360 --> 00:04:21.560 then we built mr fox as well uh we built both 00:04:21.560 --> 00:04:24.000 those characters and we still haven't released 00:04:24.000 --> 00:04:26.339 it though so you're ahead of me praise to you 00:04:26.339 --> 00:04:28.459 like good job on on moving it forward and getting 00:04:28.459 --> 00:04:31.500 things out there um but i mean if you want to 00:04:31.500 --> 00:04:33.279 we can just dive right in and start talking about 00:04:33.279 --> 00:04:34.879 vision but is there do you have any other questions 00:04:34.879 --> 00:04:37.579 for me before we do no it seems like you're super 00:04:37.579 --> 00:04:40.600 kind and generous so i appreciate it it's a great 00:04:40.600 --> 00:04:43.709 space for a conversation Yeah, man. Well, good. 00:04:43.930 --> 00:04:46.189 Then tell me about, tell me about your AI vision 00:04:46.189 --> 00:04:48.110 for now. Let's start there and then we can expand 00:04:48.110 --> 00:04:51.170 into other visions. Yeah. Well, let me tell you 00:04:51.170 --> 00:04:53.649 how we got here on the AI side of things. So 00:04:53.649 --> 00:04:55.730 about, and there's a whole bunch more to the 00:04:55.730 --> 00:04:57.689 story we can unpack later, but just kind of the 00:04:57.689 --> 00:05:00.230 condensed version from somebody who likes to 00:05:00.230 --> 00:05:04.889 talk too much. About six months ago, one of my 00:05:04.889 --> 00:05:07.470 buddies that I grew up with in Virginia beach 00:05:07.470 --> 00:05:12.579 in Virginia, his name's Jeff. After I moved to 00:05:12.579 --> 00:05:15.120 Denver, I realized Jeff lives out here too. So 00:05:15.120 --> 00:05:18.040 we had gone our own paths, our own ways after 00:05:18.040 --> 00:05:21.319 high school. But I was doing the e -commerce, 00:05:21.360 --> 00:05:27.160 operational consulting, med tech world, highly 00:05:27.160 --> 00:05:31.879 regulated, pain in the butt stuff in the men's 00:05:31.879 --> 00:05:35.319 wellness space. And then that same time, he was 00:05:35.319 --> 00:05:38.699 doing the AI and big data thing. back in like 00:05:38.699 --> 00:05:43.100 2014 like before it was cool so um he now works 00:05:43.100 --> 00:05:46.600 for one of the largest um data solutions for 00:05:46.600 --> 00:05:48.480 all the insurance companies here in the united 00:05:48.480 --> 00:05:50.740 states because you're fortunate you don't have 00:05:50.740 --> 00:05:53.759 to you have to deal with uh some stomach illnesses 00:05:53.759 --> 00:05:56.120 it sounds like dealing with uh you know the local 00:05:56.120 --> 00:05:59.259 water there in ecuador but uh you know we have 00:05:59.259 --> 00:06:02.939 to deal with just don't deal with the local water 00:06:04.589 --> 00:06:06.370 Yeah, you have the option of not drinking the 00:06:06.370 --> 00:06:08.329 local water. See, we don't have the option of 00:06:08.329 --> 00:06:10.370 not engaging with the insurance industry here. 00:06:10.449 --> 00:06:14.230 So you're one up on me on that one. But anyways, 00:06:14.350 --> 00:06:19.029 his background primarily is storing the petabytes 00:06:19.029 --> 00:06:22.589 of insurance information, processing claims, 00:06:22.810 --> 00:06:24.829 doing actuarial analysis, all that stuff, right? 00:06:24.889 --> 00:06:27.050 So we're catching up and swapping war stories. 00:06:29.210 --> 00:06:31.050 realizing that just like I knew back in high 00:06:31.050 --> 00:06:33.550 school, he's definitely smarter than me. But, 00:06:33.750 --> 00:06:36.670 you know, I was like unpacking like, okay, cool. 00:06:36.689 --> 00:06:40.430 Like you have this, you know, this AI and big 00:06:40.430 --> 00:06:43.569 data skillset, but, you know, coming at it from 00:06:43.569 --> 00:06:47.209 a marketer and an operations guy, you know, one 00:06:47.209 --> 00:06:49.110 of the most popular things is, you know, these, 00:06:49.170 --> 00:06:51.689 these quiz funnels. So if you're trying to sell 00:06:51.689 --> 00:06:54.300 a product online, You know, you ask the client 00:06:54.300 --> 00:06:56.620 or the customer four or five questions just to, 00:06:56.620 --> 00:06:58.939 you know, qualify them and get to know them and 00:06:58.939 --> 00:07:00.839 then get their email address. Now you have information, 00:07:01.019 --> 00:07:02.860 plus you can hit up their email without having 00:07:02.860 --> 00:07:05.079 to pay to reach them again. And I was like, you 00:07:05.079 --> 00:07:07.240 know, the problem is we have the goldfish attention 00:07:07.240 --> 00:07:09.720 span, which means that, you know, within five 00:07:09.720 --> 00:07:12.459 seconds, people are jumping. So we can't go really 00:07:12.459 --> 00:07:16.300 beyond five questions in a quiz funnel. But wouldn't 00:07:16.300 --> 00:07:18.639 it be cool if we had AI to be able to have conversations 00:07:18.639 --> 00:07:20.939 around the questions? So you're still doing. 00:07:21.610 --> 00:07:24.269 the five stage quiz. But if you have a question 00:07:24.269 --> 00:07:27.310 about the question or something totally random 00:07:27.310 --> 00:07:30.050 that you want to ask, you can do that all in 00:07:30.050 --> 00:07:32.370 the same place without having to leave and go 00:07:32.370 --> 00:07:35.689 search somewhere else. And anyways, that was 00:07:35.689 --> 00:07:38.990 kind of our brainchild moment. And he's like, 00:07:39.050 --> 00:07:40.449 yeah, we can totally build that. So we build 00:07:40.449 --> 00:07:43.410 out this, this kind of prototype. And the problem 00:07:43.410 --> 00:07:45.750 is, you know, we run through the first data set 00:07:45.750 --> 00:07:49.089 and just the compute to run that data set and 00:07:49.089 --> 00:07:51.279 the testing. it was eight hundred dollars in 00:07:51.279 --> 00:07:52.800 compute and that's what people aren't really 00:07:52.800 --> 00:07:55.959 talking about with ai right is it's so expensive 00:07:55.959 --> 00:08:00.300 to operate um you know most computers can't handle 00:08:00.300 --> 00:08:03.660 it like you can install an ai system or model 00:08:03.660 --> 00:08:06.660 and and you know with python and the infrastructure 00:08:06.660 --> 00:08:11.139 there um you can do it but uh good luck getting 00:08:11.139 --> 00:08:13.120 it to run unless you have like a really high 00:08:13.120 --> 00:08:15.699 -end graphics card and maybe even that's not 00:08:15.699 --> 00:08:17.980 enough in some cases so You know, the result 00:08:17.980 --> 00:08:21.019 is what we're asking all these cloud systems 00:08:21.019 --> 00:08:25.860 to do is so resource intensive that, you know, 00:08:25.860 --> 00:08:29.139 it's become expensive to be able to share that. 00:08:29.259 --> 00:08:31.240 And so, you know, as things get more expensive 00:08:31.240 --> 00:08:33.100 to operate, they become more expensive for the 00:08:33.100 --> 00:08:36.139 consumer. And so a lot of us, like if we're using 00:08:36.139 --> 00:08:40.379 ChatGPT or Claude or Gemini, you know, or Copilot, 00:08:40.519 --> 00:08:43.360 we're all kind of insulated from those costs. 00:08:43.480 --> 00:08:45.340 Like all we see is just, hey, this is kind of 00:08:45.340 --> 00:08:47.899 fun to play with. but we don't realize it's happening. 00:08:48.159 --> 00:08:52.240 Yeah, exactly. I got to pause real quick audience. 00:08:52.600 --> 00:08:54.980 We have like a guy who actually understands AI 00:08:54.980 --> 00:08:56.899 talking about AI for the first time. No, I shouldn't 00:08:56.899 --> 00:08:58.460 say the first time ever, but you're a different 00:08:58.460 --> 00:09:01.440 mode. Like you really get the behind the scenes 00:09:01.440 --> 00:09:03.759 stuff on AI and you know, everybody's claiming 00:09:03.759 --> 00:09:06.659 they're an AI guru these days. And so it's fun 00:09:06.659 --> 00:09:09.019 to talk to somebody who understands like the 00:09:09.019 --> 00:09:11.769 nuts and bolts behind it to a degree. So. Good 00:09:11.769 --> 00:09:14.149 on you, man. Keep going. Oh, well, you've pushed 00:09:14.149 --> 00:09:16.970 one of my biggest pet peeves, which is all of 00:09:16.970 --> 00:09:19.330 these guys on LinkedIn running around saying 00:09:19.330 --> 00:09:21.870 I'm an expert on AI. And last week, they were 00:09:21.870 --> 00:09:23.850 expert on blockchain. And the week before that, 00:09:23.929 --> 00:09:26.230 they were an expert on residential. I was trained 00:09:26.230 --> 00:09:27.789 by the coach of the coach of the coach of the 00:09:27.789 --> 00:09:28.909 coach of the coach of the coach of the coach. 00:09:29.049 --> 00:09:31.490 Like, you know, this should make me an expert, 00:09:31.590 --> 00:09:34.690 right? Exactly. I'll put a little pin in that. 00:09:35.740 --> 00:09:37.799 there's two sides to that that are, that are 00:09:37.799 --> 00:09:40.179 polarizing opposites. And there's a whole middle 00:09:40.179 --> 00:09:42.620 ground that I really appreciate too. But Matt 00:09:42.620 --> 00:09:45.399 cuts, the search director of Google was one of 00:09:45.399 --> 00:09:47.120 our first investors at the very first startup 00:09:47.120 --> 00:09:49.980 that I worked at on local. And I was first, the 00:09:49.980 --> 00:09:53.120 first sales rep hired. And you know, we were 00:09:53.120 --> 00:09:55.779 an SEO company. And so we, you know, he, but 00:09:55.779 --> 00:09:59.139 he immediately put a big, big pin in that. And 00:09:59.139 --> 00:10:01.100 he's like, guys, you cannot claim where the SEO 00:10:01.100 --> 00:10:03.440 gods, just because I work with you guys. I'm 00:10:03.440 --> 00:10:05.620 like, but here's what you can do. He said, the 00:10:05.620 --> 00:10:08.460 real sign of an expert is not somebody who knows 00:10:08.460 --> 00:10:11.240 it all. A true expert is a person who's willing 00:10:11.240 --> 00:10:14.399 to go get the right answer. That's it. Just that 00:10:14.399 --> 00:10:17.019 simple. And so I loved that because I had no 00:10:17.019 --> 00:10:19.360 degree and I had no background whatsoever in 00:10:19.360 --> 00:10:21.159 what we were doing. But I was like, I can be 00:10:21.159 --> 00:10:22.779 humble enough to admit I don't know and I can 00:10:22.779 --> 00:10:24.840 go get an answer. And that's what he taught was 00:10:24.840 --> 00:10:26.139 if you want to be an expert, that's what you 00:10:26.139 --> 00:10:28.759 do. You just go get the right answer. And so 00:10:28.759 --> 00:10:33.100 I don't hate on that. self -proclaimed. Okay. 00:10:33.179 --> 00:10:35.440 Maybe the guru is yes, but the ones who are trying, 00:10:35.519 --> 00:10:41.539 but I love that you understand the reality is 00:10:41.539 --> 00:10:44.240 reading about chat GBT this week and how they're 00:10:44.240 --> 00:10:46.139 not going to be, they have a very small chance 00:10:46.139 --> 00:10:49.480 of being profitable by 2035. But the amount of 00:10:49.480 --> 00:10:51.059 debt and the amount of money being dumped into 00:10:51.059 --> 00:10:53.779 this, you're right. As a consumer, we don't have 00:10:53.779 --> 00:10:56.879 to pay attention to that at all. We just get 00:10:56.879 --> 00:10:58.460 it. We just get to drink the Kool -Aid, you know, 00:10:58.460 --> 00:11:01.450 we just get to use what it is, but. And perhaps 00:11:01.450 --> 00:11:03.690 maybe this doesn't help all visionaries out there. 00:11:03.710 --> 00:11:05.090 Most of us aren't going to benefit from knowing 00:11:05.090 --> 00:11:08.789 the ins and outs of all the back end of AI. But 00:11:08.789 --> 00:11:12.250 it is really reassuring. Well, it's reassuring 00:11:12.250 --> 00:11:14.370 to talk to somebody who gets it. So go ahead, 00:11:14.409 --> 00:11:17.370 man. I'll let you hit on that for sure. Gosh, 00:11:17.490 --> 00:11:18.970 there's so many things that you just brought 00:11:18.970 --> 00:11:22.250 up that you're hitting all my main themes and 00:11:22.250 --> 00:11:27.879 points and things. So I love it. Okay, well, 00:11:27.940 --> 00:11:30.059 let's talk about why it matters. So going along 00:11:30.059 --> 00:11:32.500 with the example I gave, right, where it costs 00:11:32.500 --> 00:11:35.659 us $800 to run one computer. And then we talk 00:11:35.659 --> 00:11:40.620 about one, you know, the consumer being insulated, 00:11:40.620 --> 00:11:42.220 so they don't understand the cost. Well, for 00:11:42.220 --> 00:11:44.899 businesses, they're insulated too. There's AI 00:11:44.899 --> 00:11:46.639 startups all over the place. They're offering 00:11:46.639 --> 00:11:49.159 these off the shelf solutions that promise to 00:11:49.159 --> 00:11:51.919 do all these amazing things. And there's a whole 00:11:51.919 --> 00:11:53.659 bunch of things we can unpack there. But the 00:11:53.659 --> 00:11:55.139 biggest thing that's relevant to what you just 00:11:55.139 --> 00:12:01.700 said is, The problem is these startups, they 00:12:01.700 --> 00:12:03.919 have enough capital to get their plane going 00:12:03.919 --> 00:12:06.600 down the runway, but they probably don't have 00:12:06.600 --> 00:12:10.039 enough capital to keep their AWS bill paid as 00:12:10.039 --> 00:12:13.299 they scale unless they raise more money. So you 00:12:13.299 --> 00:12:17.019 as a business owner, if you're putting your information 00:12:17.019 --> 00:12:19.279 into this system, if you're relying on these 00:12:19.279 --> 00:12:22.200 tools, number one, where is the data stored? 00:12:22.360 --> 00:12:25.950 Do you own it? And number two, If suddenly a 00:12:25.950 --> 00:12:27.990 switch is flipped tomorrow and that company's 00:12:27.990 --> 00:12:31.429 out of business, how screwed are you? And a lot 00:12:31.429 --> 00:12:32.889 of people aren't thinking about that. And it's 00:12:32.889 --> 00:12:34.289 not going to be up to that other business. It's 00:12:34.289 --> 00:12:36.269 going to be when, you know, AWS or Microsoft 00:12:36.269 --> 00:12:38.909 or Google says, you know what, your bill's past 00:12:38.909 --> 00:12:41.389 due. It's, you know, we can't float you anymore. 00:12:41.669 --> 00:12:43.470 And they're not able to raise investor funding 00:12:43.470 --> 00:12:46.029 for whatever reason. So it's a real danger. It's 00:12:46.029 --> 00:12:47.929 a real liability that people aren't really talking 00:12:47.929 --> 00:12:52.320 about. And for us, that $800 compute bill. You 00:12:52.320 --> 00:12:54.019 know, that was what kind of shut us down for 00:12:54.019 --> 00:12:55.340 a second because it was like, yeah, we can go 00:12:55.340 --> 00:12:57.399 build this, but it's going to be too expensive 00:12:57.399 --> 00:13:00.960 to scale. So, you know, me being the dumb guy 00:13:00.960 --> 00:13:02.580 in the room, I'm just like, you know, hey, Jeff, 00:13:02.659 --> 00:13:03.860 I'm going to lock you in a room for a little 00:13:03.860 --> 00:13:07.320 bit. Go fix it. And so, you know, basically that's 00:13:07.320 --> 00:13:09.539 what we did. You know, we bounced ideas back 00:13:09.539 --> 00:13:11.519 and forth and, you know, he actually made it 00:13:11.519 --> 00:13:13.759 work. But, you know, I was able to bring kind 00:13:13.759 --> 00:13:16.480 of the user interface and the UX side of things. 00:13:17.820 --> 00:13:19.259 You know, it's really great working with someone 00:13:19.259 --> 00:13:21.659 who has such a deep level of knowledge in an 00:13:21.659 --> 00:13:24.940 area that you suck at. It's the best in the world. 00:13:25.059 --> 00:13:30.320 So, anyways, he was able to, it took us about 00:13:30.320 --> 00:13:32.539 six months, and primarily by us, I mean him, 00:13:32.620 --> 00:13:36.220 six months to really get something created that 00:13:36.220 --> 00:13:39.779 solved this problem. But what we did, and again, 00:13:39.899 --> 00:13:45.340 we is Jeff, but we built out this virtual cloud 00:13:45.340 --> 00:13:49.919 infrastructure. inside of AWS that has both the 00:13:49.919 --> 00:13:53.899 option to data vector in a way that AI can more 00:13:53.899 --> 00:13:58.340 easily ingest information, but also adjust. So 00:13:58.340 --> 00:14:01.779 you have in a system like this, you have an AI 00:14:01.779 --> 00:14:04.779 model, but that AI model is running in an engine. 00:14:05.039 --> 00:14:06.919 And so you have kind of what's called a wrapper 00:14:06.919 --> 00:14:09.340 around the engine, which is the thing that kind 00:14:09.340 --> 00:14:11.500 of filters it out. So when you're talking about, 00:14:11.559 --> 00:14:14.059 like when you're talking to chat GPT, the thing 00:14:14.059 --> 00:14:16.480 that keeps it from telling you, bad things or 00:14:16.480 --> 00:14:19.399 going outside of its guardrails part of that 00:14:19.399 --> 00:14:21.559 is in the wrapper that's around the engine so 00:14:21.559 --> 00:14:24.019 it's like a filter um which again the engine 00:14:24.019 --> 00:14:26.740 is being fueled by the ai model does that kind 00:14:26.740 --> 00:14:30.700 of make sense is that fair yeah okay so it makes 00:14:30.700 --> 00:14:32.879 sense for those of us who who understood the 00:14:32.879 --> 00:14:36.200 words uh that you put together um so but i i 00:14:36.200 --> 00:14:38.580 understand the the importance though of making 00:14:38.580 --> 00:14:41.309 sure that we're aware of the infrastructure. 00:14:41.529 --> 00:14:43.710 We're aware of the liabilities that we have with 00:14:43.710 --> 00:14:46.509 basing AIs. And I'm really, really grateful that 00:14:46.509 --> 00:14:50.950 my business is not predominantly heavy on AI 00:14:50.950 --> 00:14:54.830 itself, because yeah, that would be a nasty disaster 00:14:54.830 --> 00:14:57.090 if one of the businesses, if you built in the 00:14:57.090 --> 00:14:59.429 backbone of it and then it went up in claims, 00:14:59.549 --> 00:15:01.549 it's like, oh, what do you do now? If that's 00:15:01.549 --> 00:15:03.470 where the diversification or that's where your 00:15:03.470 --> 00:15:05.970 income is coming from. So well said, James, keep 00:15:05.970 --> 00:15:09.309 going. Yeah. So I mentioned a moment ago that 00:15:09.710 --> 00:15:13.210 The challenge is, you know, the cost to scale, 00:15:13.230 --> 00:15:15.649 right? And I also talked about how you can install 00:15:15.649 --> 00:15:18.330 AI on your computer and try to run it or run 00:15:18.330 --> 00:15:19.950 a model. A lot of people don't realize that, 00:15:19.990 --> 00:15:23.049 that there's, you know, hundreds of AI models, 00:15:23.210 --> 00:15:25.909 LLMs out there floating around on the web that 00:15:25.909 --> 00:15:27.789 you can download. And if you're tech savvy enough, 00:15:27.850 --> 00:15:31.070 you can install them. So out of all those models 00:15:31.070 --> 00:15:34.529 floating on the web. we found 12 that we really, 00:15:34.590 --> 00:15:37.169 about a dozen, maybe a little more now, that 00:15:37.169 --> 00:15:39.690 we like for different tasks and different things. 00:15:39.950 --> 00:15:42.450 So the cool thing about the solution we built 00:15:42.450 --> 00:15:47.210 is we can plug and play those dozen models into 00:15:47.210 --> 00:15:51.929 the AI engine based on what task we're trying 00:15:51.929 --> 00:15:54.389 to accomplish. And the same goes for the data 00:15:54.389 --> 00:15:56.149 vectoring. We can change the formatting a little 00:15:56.149 --> 00:15:58.460 bit based on... the task we're trying to accomplish 00:15:58.460 --> 00:16:01.600 so the end result of that is that 800 compute 00:16:01.600 --> 00:16:05.559 bill uh goes down to about four dollars so it's 00:16:05.559 --> 00:16:08.419 a huge difference and you know this isn't something 00:16:08.419 --> 00:16:10.740 that's like you know nobody ever thought of how 00:16:10.740 --> 00:16:13.179 to do this before but the difference is small 00:16:13.179 --> 00:16:15.139 and medium -sized businesses have never had access 00:16:15.139 --> 00:16:17.940 to this before so that's what to my knowledge 00:16:17.940 --> 00:16:21.500 uh unless they're spending a lot of money uh 00:16:21.500 --> 00:16:24.289 because what all the fortune 500s are doing They 00:16:24.289 --> 00:16:25.950 have their own internal teams that are building 00:16:25.950 --> 00:16:27.750 out their own custom solutions from the ground 00:16:27.750 --> 00:16:30.730 up. And companies, the average company out there 00:16:30.730 --> 00:16:33.049 doesn't have access to that. No, we don't have 00:16:33.049 --> 00:16:34.769 access. We don't have knowledge. We don't have 00:16:34.769 --> 00:16:37.250 time as small business owners either. And it's, 00:16:37.250 --> 00:16:39.730 you know, it reminds me of in a very loose way 00:16:39.730 --> 00:16:43.330 of the podcasting world and how with the podcasting 00:16:43.330 --> 00:16:46.049 world, you know, we, a lot of businesses don't 00:16:46.049 --> 00:16:47.649 know like, okay, you can have your own studio 00:16:47.649 --> 00:16:51.529 in your. in your office now and control your 00:16:51.529 --> 00:16:53.970 own media output um you know and lebron james 00:16:53.970 --> 00:16:56.350 and jj reddick caught on to that just last you 00:16:56.350 --> 00:16:58.629 know what two years ago when they launched mind 00:16:58.629 --> 00:17:01.190 the game and it gave lebron the chance to finally 00:17:01.190 --> 00:17:03.830 talk about the narrative of how the game went 00:17:03.830 --> 00:17:07.130 outside of the controlled media's manipulative 00:17:07.130 --> 00:17:09.349 questions you know where they biased him into 00:17:09.349 --> 00:17:11.990 like oh you made this decision and you know it's 00:17:11.990 --> 00:17:14.190 like it's like the question when your kid asking 00:17:14.190 --> 00:17:15.670 your friend i'm going to be completely politically 00:17:15.670 --> 00:17:17.670 incorrect here but it's like when you say how 00:17:17.670 --> 00:17:20.500 long have you been gay for You know, it's like, 00:17:20.519 --> 00:17:24.119 how do you answer questions like that? That's 00:17:24.119 --> 00:17:26.180 not how that works. Or how long is a string, 00:17:26.339 --> 00:17:30.079 right? Yeah. And so those types of questions, 00:17:30.240 --> 00:17:32.359 if we can control our narratives from a PR media 00:17:32.359 --> 00:17:35.799 standpoint, now we have entire media outlets 00:17:35.799 --> 00:17:38.839 in our offices if we choose to build them out. 00:17:38.920 --> 00:17:41.180 And so you're talking about having the same type 00:17:41.180 --> 00:17:44.059 of access to knowledge where the knowledge can 00:17:44.059 --> 00:17:47.220 empower us to be able to have. better solutions 00:17:47.220 --> 00:17:49.019 for us and i'm glad you're building it out because 00:17:49.019 --> 00:17:50.779 most of us don't want to build it out we want 00:17:50.779 --> 00:17:52.859 to find the people like james who's you know 00:17:52.859 --> 00:17:54.779 you claim not to be the smart guy but you're 00:17:54.779 --> 00:17:56.960 like the perfect type of dumb guy um in that 00:17:56.960 --> 00:18:00.240 yes that's exactly it my my superpower is i'm 00:18:00.240 --> 00:18:02.440 this guy in the room and i ask the right questions 00:18:02.440 --> 00:18:03.900 and then i get out of the way while the smart 00:18:03.900 --> 00:18:06.339 people figure it out and you're genius enough 00:18:06.339 --> 00:18:08.819 to learn how to interpret it Right. So I got 00:18:08.819 --> 00:18:10.380 to give you the credit on that. I give you the 00:18:10.380 --> 00:18:12.859 flowers you don't want. But and it's you know, 00:18:12.859 --> 00:18:15.559 I've always been a big collaborator, James. And 00:18:15.559 --> 00:18:17.960 so in high school, they called this cheating. 00:18:18.460 --> 00:18:20.759 And I'm going to shamelessly say that, you know, 00:18:20.779 --> 00:18:22.859 I'm not quite repentant about it. I do feel a 00:18:22.859 --> 00:18:25.140 little bit awkward about it. No, like I was there 00:18:25.140 --> 00:18:27.819 in biology class and I got the top grade on the 00:18:27.819 --> 00:18:31.059 on the test. Right. And so my friends like what 00:18:31.059 --> 00:18:34.339 he cheated off of. So and, you know, and she's 00:18:34.339 --> 00:18:36.549 like, Paul, don't be jealous. And I go. Paul, 00:18:36.630 --> 00:18:38.769 don't be jealous. You know, what I was doing 00:18:38.769 --> 00:18:40.950 was I would ask Paul and then once they, once 00:18:40.950 --> 00:18:42.089 they figured out, I'd be like, what'd you guys 00:18:42.089 --> 00:18:44.069 get on this? And they gave me the answer. And 00:18:44.069 --> 00:18:45.730 then if they were confused, I went to the next 00:18:45.730 --> 00:18:47.089 group over and I was like, Hey, what about you 00:18:47.089 --> 00:18:49.049 guys? How are you guys? Oh, okay. So I just went 00:18:49.049 --> 00:18:53.569 back and forth collecting answers, you know, 00:18:53.569 --> 00:18:56.750 and it worked out well. So collaborating is something 00:18:56.750 --> 00:18:58.990 that in the world of entrepreneurship visionaries, 00:18:58.990 --> 00:19:02.230 we cherish. It's like pass notes back and forth, 00:19:02.250 --> 00:19:04.670 use people's formulas, let people use your formulas. 00:19:05.319 --> 00:19:07.960 grow together. So James, one of the things that 00:19:07.960 --> 00:19:12.079 you have on your site is it's about customer 00:19:12.079 --> 00:19:16.079 support. And that's obviously a huge area where 00:19:16.079 --> 00:19:19.660 Wells Fargo has brutally ruined their customer 00:19:19.660 --> 00:19:22.079 support, as has USAA. I'll call out my favorite. 00:19:22.079 --> 00:19:25.519 And Verizon. Just terrible, like their implementation. 00:19:25.720 --> 00:19:28.339 So it's one of those things where I think most 00:19:28.339 --> 00:19:31.559 of us are hesitant to even bother looking at 00:19:31.559 --> 00:19:34.029 until it's just like so stupid simple. that it 00:19:34.029 --> 00:19:38.230 gets developed. But what's one or two simple 00:19:38.230 --> 00:19:41.670 things that a small business can do in order 00:19:41.670 --> 00:19:45.390 to perhaps implement AI from a support standpoint 00:19:45.390 --> 00:19:49.549 or start looking at how do I even go about finding 00:19:49.549 --> 00:19:53.710 the right people to talk to about it? Well, the 00:19:53.710 --> 00:19:56.549 first thing... that's someone who's truly an 00:19:56.549 --> 00:19:59.470 expert in ai and i don't claim to be one i i 00:19:59.470 --> 00:20:03.509 claim to play one on podcasts but the uh the 00:20:03.509 --> 00:20:07.269 reality is if the person that's going to give 00:20:07.269 --> 00:20:09.490 you the solution is telling you that ai can do 00:20:09.490 --> 00:20:13.390 everything they're full of yeah uh in fact a 00:20:13.390 --> 00:20:16.470 real expert will tell you ai can't do this this 00:20:16.470 --> 00:20:19.930 and this but it can do this really well um you 00:20:19.930 --> 00:20:22.730 know the you use customer service examples in 00:20:22.730 --> 00:20:26.119 the legal field um this is becoming a thing as 00:20:26.119 --> 00:20:29.779 well you have so many uh people taking ai generated 00:20:29.779 --> 00:20:34.740 slop into court including lawyers uh filing things 00:20:34.740 --> 00:20:36.920 and getting censured by the courts because it's 00:20:36.920 --> 00:20:39.319 like really you know you didn't sit there and 00:20:39.319 --> 00:20:42.000 fact check any of this and uh i could talk for 00:20:42.000 --> 00:20:43.640 hours on that but i won't bore you so anyways 00:20:43.640 --> 00:20:46.660 the the place that companies need to go if you're 00:20:46.660 --> 00:20:49.940 looking for people think of ai and think of customer 00:20:49.940 --> 00:20:53.440 support yeah okay cool ai is no different than 00:20:53.440 --> 00:20:56.880 like just I think we should define AI a little 00:20:56.880 --> 00:20:58.460 bit better for the purpose of this conversation. 00:20:58.799 --> 00:21:04.680 So I think of AI more as something that reduces 00:21:04.680 --> 00:21:09.039 the distance between the average human being 00:21:09.039 --> 00:21:11.740 and the silicone running the software, right? 00:21:11.859 --> 00:21:15.319 So you don't need to go through design iterations 00:21:15.319 --> 00:21:17.400 with a designer and then get to have the designer 00:21:17.400 --> 00:21:19.559 go to the coders and then the coders go to the 00:21:19.559 --> 00:21:22.500 UX people and then build out this whole thing. 00:21:23.180 --> 00:21:26.099 you literally tell ai if you treat ai whatever 00:21:26.099 --> 00:21:29.400 flavor of ai you're dealing with as an ass kissing 00:21:29.400 --> 00:21:32.099 employee it's going to give you what you want 00:21:32.099 --> 00:21:34.839 right and so one little tidbit i'll give you 00:21:34.839 --> 00:21:37.960 when i do prompting and chat gpt or claude or 00:21:37.960 --> 00:21:41.200 whatever i always start out by telling the ai 00:21:41.200 --> 00:21:43.539 what it is because it's a blank slate right so 00:21:43.539 --> 00:21:46.599 for example my dad's website which is you know 00:21:46.599 --> 00:21:48.940 i'll plug it here if you'll let me but Um, you 00:21:48.940 --> 00:21:51.579 know, I, I help out his, uh, his law firm, which 00:21:51.579 --> 00:21:54.099 is waterfrontpropertylaw .com, which is a really 00:21:54.099 --> 00:21:58.200 interesting property law .com. There you go. 00:21:58.480 --> 00:22:01.660 So it's a, and it's an interesting area of the 00:22:01.660 --> 00:22:04.059 law because riparian rights in America go all 00:22:04.059 --> 00:22:05.920 the way back to colonial times, like the King 00:22:05.920 --> 00:22:08.440 granted land to people. And then where did the 00:22:08.440 --> 00:22:10.579 land go from there? And did the water move and 00:22:10.579 --> 00:22:12.799 all that stuff? It's really fascinating if you're 00:22:12.799 --> 00:22:16.160 a dork like me, but, uh, anyways, when I was 00:22:16.160 --> 00:22:20.490 producing content for his site, the AI would 00:22:20.490 --> 00:22:24.769 reference all these legal cases. Some of them 00:22:24.769 --> 00:22:29.490 were real and many of them weren't. And almost 00:22:29.490 --> 00:22:32.990 none of the descriptions were accurate of the 00:22:32.990 --> 00:22:35.750 cases. So thank God he reviews anything before 00:22:35.750 --> 00:22:37.450 I post anything on his site to help him out. 00:22:38.089 --> 00:22:41.509 And we caught it. But these are examples of where 00:22:41.509 --> 00:22:45.269 AI is failing constantly. But again, I go back 00:22:45.269 --> 00:22:49.779 to... It's simply democratizing technology. It's 00:22:49.779 --> 00:22:52.740 allowing people to code without having to learn 00:22:52.740 --> 00:22:55.720 how to code. And so if you can learn how to prompt, 00:22:55.799 --> 00:22:57.740 and sorry, I get going on tangents, but going 00:22:57.740 --> 00:23:00.839 back to my prompting. So in that legal example 00:23:00.839 --> 00:23:03.720 for the law firm site, I would say you're an 00:23:03.720 --> 00:23:05.900 expert on waterfront law in the state of Virginia, 00:23:06.000 --> 00:23:08.640 and you've worked as an attorney for 20 plus 00:23:08.640 --> 00:23:11.519 years. So I'm telling it what it is. And then 00:23:11.519 --> 00:23:14.200 I'm saying what I need from you is a blog article. 00:23:14.299 --> 00:23:17.089 It's about 500 words. That's keyword optimized 00:23:17.089 --> 00:23:19.250 based on this brief, based on this information 00:23:19.250 --> 00:23:22.150 that I've attached to the prompt. And then at 00:23:22.150 --> 00:23:24.109 the end, I'm saying the content should be about 00:23:24.109 --> 00:23:27.170 500 pages, should include a featured image, should 00:23:27.170 --> 00:23:29.210 be easily scannable. So when I'm reading it. 00:23:29.329 --> 00:23:32.329 So in the end, that prompt has three parts to 00:23:32.329 --> 00:23:35.730 it. The first part is, who are you? The second 00:23:35.730 --> 00:23:38.750 part is, what are you producing? And the third 00:23:38.750 --> 00:23:42.059 part is. What does the final product look like? 00:23:42.160 --> 00:23:44.839 And if you give that three part formula and you're 00:23:44.839 --> 00:23:46.339 prompting, you're going to get a lot more out 00:23:46.339 --> 00:23:49.839 of AI than you would otherwise. But it's also 00:23:49.839 --> 00:23:53.059 kind of funny to me that this perfectly rhymes 00:23:53.059 --> 00:23:55.660 with what I did as a chief operating officer 00:23:55.660 --> 00:23:58.119 and dealing with a 60 person team and trying 00:23:58.119 --> 00:23:59.839 to get the most out of our team members and, 00:23:59.859 --> 00:24:02.119 you know, coordinating all of the back and forth 00:24:02.119 --> 00:24:04.059 between the different departments and making 00:24:04.059 --> 00:24:06.849 sure the trains ran on time, but also. the shareholder 00:24:06.849 --> 00:24:11.950 and the CEO's vision was executed properly. You 00:24:11.950 --> 00:24:15.630 know, if you set people up for success, they'll 00:24:15.630 --> 00:24:18.569 deliver what you want more easily, which helps 00:24:18.569 --> 00:24:21.430 you succeed. So all of this kind of comes full 00:24:21.430 --> 00:24:24.190 circle into AI as an ass -kissing employee. And 00:24:24.190 --> 00:24:26.430 if you treat it like one, you're going to get 00:24:26.430 --> 00:24:28.549 good results. It's a thought partner, not a thought 00:24:28.549 --> 00:24:31.529 leader. Oh, I love that. I love that you said 00:24:31.529 --> 00:24:33.950 that. And then way to mic drop it at the end 00:24:33.950 --> 00:24:37.650 there. the thought partner, not a thought leader. 00:24:37.769 --> 00:24:39.849 It's, it's huge. And I, I look at it kind of 00:24:39.849 --> 00:24:42.630 like a teenager, you know, who's, who's really, 00:24:42.670 --> 00:24:45.210 really like a prodigy, right? They've got all 00:24:45.210 --> 00:24:46.990 this wisdom that they can use for good and for 00:24:46.990 --> 00:24:49.690 bad, you know, and they can also manipulate and 00:24:49.690 --> 00:24:52.130 change wisdom to get creative on its own. And, 00:24:52.150 --> 00:24:56.250 and so we, we have this superpower at our disposal 00:24:56.250 --> 00:24:59.130 in our hands that we can utilize, but we've also 00:24:59.130 --> 00:25:01.230 got to have the comprehensive analysis skills. 00:25:01.759 --> 00:25:03.759 on our end you know of the old school journalist 00:25:03.759 --> 00:25:05.740 you know a journalist that's willing to fact 00:25:05.740 --> 00:25:07.259 check like you said a journalist that's willing 00:25:07.259 --> 00:25:09.759 to do the the nitty -gritty details to figure 00:25:09.759 --> 00:25:12.279 out what's there because it can it can royally 00:25:12.279 --> 00:25:16.539 hurt anybody very very fast and that that's going 00:25:16.539 --> 00:25:18.079 to get to a whole new level here in a couple 00:25:18.079 --> 00:25:20.900 years when tesla robots um you know are walking 00:25:20.900 --> 00:25:23.079 around everywhere and other robots out there 00:25:23.079 --> 00:25:25.819 are starting to implement this but i think i 00:25:25.819 --> 00:25:28.799 hope that the world uh gets ahead of the types 00:25:28.799 --> 00:25:30.880 of challenges. Like, you know, I, Oh, go quick. 00:25:30.980 --> 00:25:33.359 Give me, give me a hot chocolate at Starbucks 00:25:33.359 --> 00:25:35.700 as fast as you can. Boom. It runs through the 00:25:35.700 --> 00:25:38.279 wall and boom, it runs over and crushes the neighbor's 00:25:38.279 --> 00:25:40.200 dog in the process. It runs through the wall 00:25:40.200 --> 00:25:42.380 at Starbucks, grabs a coffee, steals it, brings 00:25:42.380 --> 00:25:44.240 it all the way back to me. You know, there's 00:25:44.240 --> 00:25:46.079 so many tragedies that could happen along the 00:25:46.079 --> 00:25:48.319 way where this, it doesn't have a conscious, 00:25:48.519 --> 00:25:51.339 um, you know, of like, Oh, there's, there's painful 00:25:51.339 --> 00:25:53.779 realities and threats that exist for human beings 00:25:53.779 --> 00:25:56.400 that don't exist for me. As a robot entity, they 00:25:56.400 --> 00:25:58.900 can't feel any of that. So anyway, I just took 00:25:58.900 --> 00:26:00.980 us down a whole another rabbit hole. No, you 00:26:00.980 --> 00:26:03.480 didn't actually. It wasn't a rabbit hole, actually. 00:26:03.539 --> 00:26:05.640 No, it's all it's all tied in. Right. So here's 00:26:05.640 --> 00:26:07.500 another mic drop for you based on what you just 00:26:07.500 --> 00:26:09.599 said. So I know we're out of time. So I want 00:26:09.599 --> 00:26:11.200 to make sure that you get the opportunity to 00:26:11.200 --> 00:26:13.619 do the power mic drop on this. So let's do that. 00:26:13.920 --> 00:26:16.099 And man, I'm just going to beg you right now. 00:26:16.119 --> 00:26:18.759 Will you come back, please? Absolutely. Yeah. 00:26:18.819 --> 00:26:20.519 I'm happy to stay on for a few extra minutes 00:26:20.519 --> 00:26:22.400 if that's helpful to you or whatever works for 00:26:22.400 --> 00:26:24.420 you. I got to wrap up a little sooner than I 00:26:24.420 --> 00:26:26.279 want to. No worries. No sweat. On that note, 00:26:26.400 --> 00:26:28.400 though, power mic drop. James, hit it. What you 00:26:28.400 --> 00:26:31.220 got? Well, you have to remember that AI does 00:26:31.220 --> 00:26:33.779 not know the difference between Hitler and Mickey 00:26:33.779 --> 00:26:36.099 Mouse. They're just different pieces of data. 00:26:36.700 --> 00:26:39.779 So that speaks to what you're talking about. 00:26:39.880 --> 00:26:43.180 You know, the robot going through the wall. It's 00:26:43.180 --> 00:26:46.480 narcissistic. I'm teasing a bit, but John Gottman 00:26:46.480 --> 00:26:48.099 Institute would tell me, no, Jackson, that's 00:26:48.099 --> 00:26:51.750 not how narcissism works. well said it doesn't 00:26:51.750 --> 00:26:53.509 it doesn't know and we have the opportunities 00:26:53.509 --> 00:26:56.210 right to figure out well how do we train it and 00:26:56.210 --> 00:26:57.829 then the things that we can't train it how do 00:26:57.829 --> 00:27:00.349 we accept that reality in fact from my favorite 00:27:00.349 --> 00:27:02.670 business book one of my favorite business books 00:27:02.670 --> 00:27:05.930 dr peter jackers the effective executive effective 00:27:05.930 --> 00:27:08.809 executives or strong tremendous leaders always 00:27:08.809 --> 00:27:12.160 come with tremendous weaknesses Always where 00:27:12.160 --> 00:27:14.099 there are peaks, there are valleys. And that 00:27:14.099 --> 00:27:17.279 still applies to the AI world as well. And so 00:27:17.279 --> 00:27:19.960 my friends, if you're looking for help with the 00:27:19.960 --> 00:27:23.299 AI revolution, I know we talked very deep level 00:27:23.299 --> 00:27:25.240 and very high level today. We didn't dive into 00:27:25.240 --> 00:27:28.500 specifics, but you can always go check out overlink 00:27:28.500 --> 00:27:30.940 .com and see what James is up to. I'm going to 00:27:30.940 --> 00:27:32.500 continue to do that. I can't wait to dive into 00:27:32.500 --> 00:27:34.039 the playground a little bit further and see what's 00:27:34.039 --> 00:27:36.140 there because it is important that we protect 00:27:36.140 --> 00:27:38.039 our brands, but it's also important that we recognize. 00:27:38.599 --> 00:27:41.119 There's a massive wave that we can ride right 00:27:41.119 --> 00:27:43.180 now. And I don't think there's been a better 00:27:43.180 --> 00:27:45.880 opportunity for people to step up in life all 00:27:45.880 --> 00:27:47.940 over the world and say, you know what, I'm going 00:27:47.940 --> 00:27:49.900 to take full control over my destiny here. And 00:27:49.900 --> 00:27:51.839 I'm going to change my life with this and doing 00:27:51.839 --> 00:27:55.000 this with the best type of leaders possible who 00:27:55.000 --> 00:27:56.839 can teach you how to surf the wave, you know, 00:27:56.839 --> 00:27:59.299 like Kelly Slater style. Yeah, man, let's go. 00:27:59.359 --> 00:28:00.920 So James, thanks for being here. Vision Pros, 00:28:01.119 --> 00:28:03.660 we'll see you guys all on the next episode. Take 00:28:03.660 --> 00:28:05.180 care, everybody. Thank you for being here today. 00:28:05.380 --> 00:28:07.099 I'm really happy that you tuned in to Vision 00:28:07.099 --> 00:28:09.759 Pros Live. I'm looking forward to seeing your 00:28:09.759 --> 00:28:12.559 reactions as these episodes continue to move 00:28:12.559 --> 00:28:14.500 forward. This is going to get more and more fun. 00:28:14.539 --> 00:28:16.400 We'll have more and more engagement as well. 00:28:16.420 --> 00:28:18.339 We'll invite people to participate in the show. 00:28:18.460 --> 00:28:20.519 And thank you for giving us your time and attention. 00:28:20.799 --> 00:28:23.440 Have an excellent time building out your vision 00:28:23.440 --> 00:28:24.759 and becoming a Vision Pro yourself.