WEBVTT

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All right. Awesome. What's up, Vision Pros? I

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am super excited to have the best host I've ever

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been on a show for, John Jaramillo. I was going

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to say my favorite, but that puts some of my

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great friends down. I don't want to do the favorites

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club, but John did a phenomenal job of hosting

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me. probably about a year ago on his show, The

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Book Leads Podcast. The exciting news is he's

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got another podcast as well that he's launched,

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The Leadership Syllabus. So definitely check

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those out today. We're going to be talking about

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leading through uncertainty. And so many of us

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have so much uncertainty around us. It could

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be our own personal lives. It could be just turn

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the news on and look and see what's going on.

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It could be the apocalyptic weather that occurred.

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I'm down in Ecuador, so my weather is kind of

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nice right now, I'm not going to lie. Some of

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you guys have been through some things. How do

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you lead through those uncertain times? We're

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going to talk about curiosity. Curiosity is a

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strength that so many people overlook. My personal

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coach, Fletcher Ellingson, phenomenal. Well,

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one of my coaches, but he is the go -to for all

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things Jackson needs, clear headspace and mindset

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stuff. I've never met anybody like Fletcher,

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so he's all about curiosity stories. And on how

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we can lace our stories in, I've fallen into

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the bad habit in some years of not necessarily

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whining and being a victim, but portraying my

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story in a way that makes it more about me. not

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about those that i'm serving and so it's really

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neat to learn like okay well there's lots of

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ways we can tell our stories how do we do so

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in a way that effectively leads and the human

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side of leadership as well something that again

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it's easy to sleep on and overlook but if if

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we're not careful we can get very very far into

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tactics and forget about the value of the people

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who are in front of us so i'm super excited to

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have john on he's also the coach of coach it

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out is that a book as well john am i wrong about

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that not a book not a book A lived lifestyle

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and an opportunity as well. And so that's the

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name of your brand, correct? Yeah, yeah, yeah.

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Coach It Out, The Book Leads, and The Leadership

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Syllabus. We've got three phenomenal resources

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to gain from John. But as we talk, I want those

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of you who are podcasters as well as visionaries,

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go watch some of John's episodes. Go see how

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he poses himself as a leader, how he holds himself,

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how he's able to, you know, just make space for

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the leaders that he's interviewing. I felt like

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I was talking to Jimmy Kimmel or Jimmy Fallon,

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you know, or one of the legends of late night

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television as I was talking on my show. So I've

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done enough talking for now. John, welcome to

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Vision Pros Live, man. Jackson, thank you so

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much for having me here. It's great to have you

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on. It's amazing and incredible that it's been,

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you know, close to a year, if not over, since

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we last saw each other. I can't believe it. Time

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goes too fast. And that's, again, I'm going to

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go back to this leadership thing and why I wanted

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to bring you on. I've been working so hard on

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figuring out, okay, if I want to be a leader

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at the next level, if I want to be able to help

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millions of people, possibly billions of people,

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I need to work on my own leadership. And part

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of that means I need to lean into the leaders

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that I know I can trust, the leaders that I'm

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looking up to and aspiring to be like, and you're

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one of those, John. leading through uncertainty

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and the elements that we talked about, where

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do you want to start? Wherever you want, man.

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Uncertainty, wherever you take me, I'm going

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to come up with something. I'm going to draw

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from my past, my story, my work, and I'll meet

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you wherever you want to go. I love that. And

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we will go in order of what we wrote in the description.

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I always want to make sure we fulfill. It's a

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super important piece of this. Leadership isn't

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about having all the answers. and so we just

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got to see that on display by john you know he

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wasn't like oh let me tell you exactly where

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we're gonna go jackson um right that matt cuts

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search director for google got to train uh we

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were in his uh we were white combinator company

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in my first startup and he said the truth i am

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an expert is not somebody who knows all the answers

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it's the person who's willing to go get the answers

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um and so i think we're both of that type of

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mindset john if leadership's not about having

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all the answers Matt Cutts got a great quote

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on that as well. What is leadership? What is

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it about? I mean, for me, it's bringing the person

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that is the best facilitator of the resources

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in front of them. Whether it's people, finances,

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whatever it may be, they can bring the best value

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out of everything that's around them, especially

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people. The best leaders I've seen, like you

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said, they didn't come in with the answers. but

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they were able to pick out the golden nuggets

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out of the people that were working for them.

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They were able to ask questions. They started

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as a student. All of this sounds cliche with

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everything that's written about it. I'm speaking

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from experience and what I see. It's the people

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that can draw the best out of the people around

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them. So it's never, for me, it's always been,

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and a kind of a metaphor that I give for it is

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an orchestra conductor. where the paying public

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is behind them but the people that are creating

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are in front of them and they know when to call

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on which section of the orchestra at what time

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calling for more with their body language but

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the attention is always here for the value going

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outward so those are the people that i when i

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see that play out it's just incredible because

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a lot of They don't need to be seen, but when

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they are seen and acknowledged and understood

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for who they are, it just unlocks so much. And

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again, it sounds cliche, but when you see it

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happen, it's incredible to be a witness to. I

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love it. And, you know, we'll move into enough

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depth to make sure that we don't stay at the

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cliche level. These are fundamentals. And fundamentals

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are often misunderstood and misprioritized. So

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I heard this recently as well from Kevin O 'Leary.

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an interview i was watching a short or something

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on youtube about it and he talked about his relationship

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his personal relationship with steve jobs which

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i didn't know he had um you know i was like okay

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interesting you know i get to learn from two

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giants who've been able to make worldwide impacts

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and get to hear him dissect what made steve so

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incredibly valuable and his point it's almost

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exactly what you said john he said that steve

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knew how to focus on exactly what was necessary

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to be done in the very moment that it needed

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to be done he was a master at being able to do

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that day in and day out he said that's the exact

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same reason why elon musk is as successful as

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he is because he's able to focus on exactly what

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it is and you added a little bit of dressing

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to that which is bringing out the best in ourselves

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and the leaders that that we're also working

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with so this isn't just about something we can

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apply to ourselves but as visionaries our role

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is we're expanding the vision is that how do

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we bring out the best of the other people who

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are helping us build our vision so we we talked

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about how curiosity humanity and the willingness

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to listen play into this um let's talk about

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curiosity john is that and let me also get clear

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on some we both have teams did my team come up

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with this description on their own um or did

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we also get a lot of input from you on it I spoke

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to, again, uncertainty. Your team asked me, what

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should the title be? I'm like, all right, well,

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Jackson invited me. What does he think the best

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value is that I can bring? It's not a cop -out,

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but if you invited me, there was something you

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saw in me that was worth bringing. It's like,

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what does he want? I said, here are the areas

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that I could speak to. And then they put together

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that title, which I loved right off the bat.

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That's correct. And I remember because we did

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that to you and I was like, man, I bet John's

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visions changed a bit over the last year too.

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And so we're looking at it and thinking and we're

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collaborating about it and expanding. So I sometimes

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forget the process that flows. I'm like, man,

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I want to put John on the spot. If he didn't

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say anything about curiosity, but at the same

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time, there we go. We're back to the opportunity

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with uncertainty. And when you've got, when you

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got math, here's the other thing, guys, when.

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As a visionary, you're going to find people who

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are able to solve certain problems and they're

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not going to have a clue about other problems.

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That's life. That's just the blessing of living

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and building relationships. It's the same thing

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in a marriage. Next thing you know, your spouse

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doesn't know how to balance a budget. Or they

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find out that you don't know how to cook anything

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beyond spaghetti. Those realities happen. And

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so we're going to talk about our own experiences

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on curiosity. And either one of us get in a pickle

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where we're like. I don't know the formula to

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that one. Then also as an expert, as a leader,

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the opportunity to be vulnerable with your team.

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Don't pretend you know how to fly the plane if

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you don't know how to fly the plane. Right. That's

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something you want to speak about to make sure

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to protect everybody. So curiosity, John, how

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does curiosity play into leadership? For me,

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it's the foundation of everything. Don't come

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at me with leadership lessons at all. If you

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don't include curiosity as the bedrock and foundation

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of leadership, I will die on that hill. There

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has to be, I will die on that hill. There has

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to be curiosity about yourself and other people.

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If there's no curiosity, nothing else can happen

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authentically. You can try to BS your way through

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it, but you have to be curious. You have to develop

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that curiosity. If it's not innate to you, you

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can develop it because some people just don't

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know. They're going through life with the script

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that's handed to them. This is what a manager

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looks like. This is what a supervisor looks like.

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This is what a leader looks like. Okay, and then

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they conform to those definitions. So a lot of

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people just need to be aware to the tools that

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they have within them. And curiosity is one.

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But it's incredible what a launching pad it is

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to ask somebody what they think and how much

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they believe they can go look for. Some people

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have to be introduced to it. But curiosity is

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just, you can't get anywhere without it. Again,

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for self -fulfillment, self -understanding, realization,

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and then learning about the people around you

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if you want to lead them. Because so many leaders

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come in and say, this is the job description.

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This is what you need to do. And maybe that person's

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value is 100%, but this is where the job description

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is, 45%. And if you're not curious, you can't

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say to them, listen, I know this is the job description,

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but I've noticed you can do this or you're good

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at this or this is your wheelhouse. If you don't

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have curiosity, you're leaving so much value

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on the table. Huge. Now, a lot of us have curiosity,

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but we end up hiding it. You know, we feel unsafe

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with it. And so I want to speak to like I want

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I'm just so glad I'm speaking to you today, man,

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because I've been living closer and closer to

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my natural, authentic curiosity and creativity.

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And so the journey for me a couple a couple of

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years ago, an older lady that I was working with

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who is just phenomenal. And she's very humble

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and she's got that childlike demeanor. um you

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know like she still got the light in her eyes

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and the life and you're just like man i hope

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that whoever i'm with long term turns out like

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her you know when we're 70 to 80 like just got

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that vibe that aura and she said the key was

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wonder and awe was sticking and wondering which

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is an exact synonym of curiosity and creativity

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and so I was able to remember like man I got

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that within me and this really helps me and then

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I saw the TED talk by JP Sears um if any of you

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don't know the comedian JP Sears look up his

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TED talk it really helped me this is actually

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like three or four years ago almost before I

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grew my hair out It's the reason why. Because

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I was watching his TED Talk, and he talked about

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how we often bottle up our authenticity in order

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to fit in the society. And he talks about how

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to break free of that phenomenal process. Then

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I met Coach Fletcher Ellingson, and he became

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a co -host of our show. And we started working

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together, and then he became my coach. And he

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taught me about the value of creativity and curiosity.

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It's kind of like his MO. I can't wait. I hope

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you guys get to do a show together, John. That

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would be so phenomenal to hear you guys as calculus

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teachers of curiosity and creativity talk about

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what can be done with this component. So here

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creativity put a new level of positivity within

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me. And his formula to utilize curiosity to understand

00:12:46.139 --> 00:12:49.120
people who are kind of coming at you or who are

00:12:49.120 --> 00:12:51.220
kind of defensive or they're getting aggressive

00:12:51.220 --> 00:12:55.629
with you. He uses curiosity in a way that ultimately

00:12:55.629 --> 00:12:58.649
deflects and protects your anxiety, your fears,

00:12:58.789 --> 00:13:02.529
your anger, all of that in tremendous capacity.

00:13:03.169 --> 00:13:05.230
And so now you're telling me like you're going

00:13:05.230 --> 00:13:08.090
to die on this bed of like curiosity is king.

00:13:08.169 --> 00:13:10.909
And I'm like, I'm so ready. I'm like, okay, cool.

00:13:11.049 --> 00:13:13.429
We get to lean further into this. So I want to

00:13:13.429 --> 00:13:15.590
talk a little bit about that real quick. And

00:13:15.590 --> 00:13:18.690
I'd love for you to add further context. So those

00:13:18.690 --> 00:13:21.600
of you who are listening in, curiosity the way

00:13:21.600 --> 00:13:23.860
that i use it thanks to fletcher he's got this

00:13:23.860 --> 00:13:26.480
formula called poc and so if you're in a situation

00:13:26.480 --> 00:13:29.039
where you're talking to a team member and the

00:13:29.039 --> 00:13:30.879
conversation is difficult or maybe you're talking

00:13:30.879 --> 00:13:33.399
to an angry client or maybe you're talking to

00:13:33.399 --> 00:13:37.220
one of your children or a family member that's

00:13:37.220 --> 00:13:41.120
difficult rather than reacting rather than having

00:13:41.120 --> 00:13:44.940
the the need to respond as well and in order

00:13:44.940 --> 00:13:48.100
to open up your ability to listen to understand

00:13:48.100 --> 00:13:50.700
taking relationships to an entirely new level

00:13:50.700 --> 00:13:53.899
this poc formula has helped me so much what is

00:13:53.899 --> 00:13:58.440
it pause right instead of reacting instead of

00:13:58.440 --> 00:14:00.840
having that emotion take over pause allow myself

00:14:00.840 --> 00:14:04.419
to do that get present two piece pause and get

00:14:04.419 --> 00:14:07.100
present in the moment you're safe like there's

00:14:07.100 --> 00:14:10.899
nothing going on and then get open get open with

00:14:10.899 --> 00:14:13.090
the situation Open yourself, realize you don't

00:14:13.090 --> 00:14:15.049
have to clam up. You don't have to be defensive.

00:14:15.289 --> 00:14:17.190
You don't have to react about it. Again, you

00:14:17.190 --> 00:14:19.269
can be right there. Pause, get present, get open,

00:14:19.389 --> 00:14:23.529
and then get curious. Get curious about what's

00:14:23.529 --> 00:14:25.710
their angle. Where are they coming from? Why

00:14:25.710 --> 00:14:29.250
did they end up in this situation? How are they

00:14:29.250 --> 00:14:32.830
formulating things? And I will give one final

00:14:32.830 --> 00:14:35.289
piece on this. He taught me to ask questions

00:14:35.289 --> 00:14:38.080
not from the court of law standpoint. where I'm

00:14:38.080 --> 00:14:41.220
trying to prove something or find justice. But

00:14:41.220 --> 00:14:45.480
truly get open about why it might be. Don't assume

00:14:45.480 --> 00:14:47.659
that you know. Don't lead the witness. And so

00:14:47.659 --> 00:14:49.700
there's curiosity. And then he said, and finally,

00:14:49.740 --> 00:14:52.639
the last C is have confidence. Confidence that

00:14:52.639 --> 00:14:54.779
everything in your life works out for a reason.

00:14:54.879 --> 00:14:56.700
That everything that's happened in the universe

00:14:56.700 --> 00:14:59.100
came to this moment. And rather than say, like,

00:14:59.179 --> 00:15:01.159
I know better than the universe what should be

00:15:01.159 --> 00:15:04.480
happening. This is wrong. having the state of

00:15:04.480 --> 00:15:06.220
mind to know that, no, no, no, like things are

00:15:06.220 --> 00:15:08.279
happening for a reason. And I can, again, continue

00:15:08.279 --> 00:15:10.320
to get curious about that. So pause, get present,

00:15:10.460 --> 00:15:14.519
be open, get curious, and then have confidence

00:15:14.519 --> 00:15:16.100
that things are going to work out the way that

00:15:16.100 --> 00:15:19.419
they need to. That formula has helped me so much

00:15:19.419 --> 00:15:22.480
over the last quarter. And again, John, back

00:15:22.480 --> 00:15:25.320
to you on this curiosity, creativity, and ways

00:15:25.320 --> 00:15:28.840
to apply this as visionaries trying to build

00:15:28.840 --> 00:15:32.059
these crazy missions and opportunities for the

00:15:32.059 --> 00:15:36.820
world. Again, it comes down to people. But I

00:15:36.820 --> 00:15:39.159
mean, you just threw out there so much value

00:15:39.159 --> 00:15:41.460
in just the last couple minutes breaking that

00:15:41.460 --> 00:15:47.960
down. To get genuinely curious, you have to get

00:15:47.960 --> 00:15:52.559
rid of fear. And to get rid of fear, you have

00:15:52.559 --> 00:15:55.279
to be confident. So it's like a full circle thing.

00:15:55.580 --> 00:15:58.200
You have to be in such a place where you feel

00:15:58.200 --> 00:16:00.340
confident that no one can strip something of

00:16:00.340 --> 00:16:04.519
you. Because everything we see lately, is driven

00:16:04.519 --> 00:16:07.340
by fear. Let's be honest. It's driven by fear.

00:16:07.539 --> 00:16:09.820
So if you're coming from a place, and you can

00:16:09.820 --> 00:16:12.620
talk about scarcity versus abundance, all of

00:16:12.620 --> 00:16:15.000
that. If you're coming from a place where you

00:16:15.000 --> 00:16:18.179
feel confident in your skill, your character,

00:16:18.360 --> 00:16:21.879
your integrity, that you dictate and design your

00:16:21.879 --> 00:16:25.899
story, your reputation, your brand, then no one

00:16:25.899 --> 00:16:27.720
can take any of that away from you. That's why

00:16:27.720 --> 00:16:31.000
when I work with people, it starts with the self.

00:16:31.549 --> 00:16:33.970
What do you stand for? What do you realize about

00:16:33.970 --> 00:16:36.629
yourself? You can't work with other people. You

00:16:36.629 --> 00:16:38.470
can't leave other people if you don't really

00:16:38.470 --> 00:16:42.730
understand yourself. So that plays into all of

00:16:42.730 --> 00:16:45.490
that because you got to anchor yourself in whoever

00:16:45.490 --> 00:16:47.929
you are, whatever you are, before you get curious.

00:16:49.230 --> 00:16:52.590
And that will lead to authenticity. Jackson,

00:16:53.690 --> 00:16:55.710
you know people are getting better and better

00:16:55.710 --> 00:17:01.419
at smelling BS. They know BS when they see it.

00:17:01.480 --> 00:17:04.779
So if you approach somebody, and I love the acronym,

00:17:05.000 --> 00:17:07.460
but if you approach somebody and it looks like

00:17:07.460 --> 00:17:11.140
you're just doing it performatively, they'll

00:17:11.140 --> 00:17:13.720
smell that. So it's almost like you really got

00:17:13.720 --> 00:17:15.960
to practice. You really have to understand what

00:17:15.960 --> 00:17:19.599
the PP, OCC, what each of those means. So if

00:17:19.599 --> 00:17:21.539
I had a client and I was working through that,

00:17:21.579 --> 00:17:23.380
it's like, what does that really mean for you?

00:17:23.420 --> 00:17:26.400
Because you can't exude what it's supposed to

00:17:26.400 --> 00:17:29.309
mean on paper. until you find the core of what

00:17:29.309 --> 00:17:31.589
it really means to you and if it doesn't exist

00:17:31.589 --> 00:17:34.869
inside you the curiosity will work on what that

00:17:34.869 --> 00:17:38.369
looks like but you just said so much that is

00:17:38.369 --> 00:17:40.750
so relevant to the times but again that curiosity

00:17:40.750 --> 00:17:43.329
and you can't be free to be curious and build

00:17:43.329 --> 00:17:45.750
with yourself or anyone else if you have fear

00:17:45.750 --> 00:17:49.769
because fear is going to cause you to react because

00:17:49.769 --> 00:17:52.289
you're protecting you're going to react it's

00:17:52.289 --> 00:17:54.849
in our nature i always bring it up in my podcast

00:17:54.849 --> 00:17:57.819
we're primal we're animals emotional intelligence

00:17:57.819 --> 00:18:00.720
lets us hold that back and work from the higher

00:18:00.720 --> 00:18:03.400
brain function but if you can't get that under

00:18:03.400 --> 00:18:06.180
control and understand where you stand so you

00:18:06.180 --> 00:18:09.440
don't have that fear you can't you got to work

00:18:09.440 --> 00:18:11.880
inward to work outward and you can't be effective

00:18:11.880 --> 00:18:14.599
you can't be authentic if you're holding back

00:18:14.599 --> 00:18:17.700
because of fear because of uncertainty in what

00:18:17.700 --> 00:18:19.660
you can deliver to other people so you really

00:18:19.660 --> 00:18:22.500
have to understand who you are and what you deliver

00:18:22.500 --> 00:18:25.920
then you can freely get into the curiosity and

00:18:25.920 --> 00:18:29.099
deal with the uncertainty. I love that. I love

00:18:29.099 --> 00:18:33.039
that you use the word practice as well. This

00:18:33.039 --> 00:18:35.880
is such an incredibly important value. We can

00:18:35.880 --> 00:18:38.480
practice things that are inauthentic for sure.

00:18:38.579 --> 00:18:41.680
The world teaches us to do that, but we can also

00:18:41.680 --> 00:18:43.940
practice things that are fully aligned with our

00:18:43.940 --> 00:18:45.940
authenticity, just like we did when we wanted

00:18:45.940 --> 00:18:48.180
to learn how to walk. All right. It's second

00:18:48.180 --> 00:18:49.740
nature. You're not going to be great at walking.

00:18:50.009 --> 00:18:52.450
unless you practice it and so we know these things

00:18:52.450 --> 00:18:54.829
from the discipline of childhood all the way

00:18:54.829 --> 00:18:57.529
through but we learn to start practicing things

00:18:57.529 --> 00:19:00.269
to fit in rather than practicing things that

00:19:00.269 --> 00:19:03.349
build out who we truly are so a very very cool

00:19:03.349 --> 00:19:04.690
opportunity on that we're going to take a little

00:19:04.690 --> 00:19:06.190
break we're going to talk about another company

00:19:06.190 --> 00:19:08.150
related to practice we're going to come back

00:19:08.150 --> 00:19:10.289
we're going to dive into why uncertainty is not

00:19:10.289 --> 00:19:12.789
a weakness but a leadership advantage and how

00:19:12.789 --> 00:19:14.829
to leverage it as a leader advantage we'll see

00:19:14.829 --> 00:19:16.910
you guys on the other side All right. Welcome

00:19:16.910 --> 00:19:20.470
in to Vision Pros Live. I'm Jackson Callum. I'm

00:19:20.470 --> 00:19:22.589
your show host. We'll be doing interviews for

00:19:22.589 --> 00:19:25.230
visionary entrepreneurs and guest leaders who

00:19:25.230 --> 00:19:37.180
are building fantastic visions out there. Hey,

00:19:37.200 --> 00:19:38.779
what's up, everybody? Welcome in another episode

00:19:38.779 --> 00:19:40.839
of Vision Pros Live. I'm your show host, Jackson

00:19:40.839 --> 00:19:42.640
Callen, founder and CEO of First Class Business.

00:19:42.799 --> 00:19:46.359
And I'm so excited to have John M. Jaramillo

00:19:46.359 --> 00:19:50.039
on the show today. He's the best host that I've

00:19:50.039 --> 00:19:53.319
ever gotten to be on a podcast with. No shame

00:19:53.319 --> 00:19:55.559
to the other hosts. He just won the race. He

00:19:55.559 --> 00:19:58.180
was well prepared. He executed super well. The

00:19:58.180 --> 00:20:00.440
interview was fun. It was uplifting. It was awesome.

00:20:00.480 --> 00:20:02.819
We learned a ton. I recommend checking it out.

00:20:02.819 --> 00:20:04.480
We'll put it in the show notes and the resources

00:20:04.480 --> 00:20:06.779
as well so you can see that. And if you're looking

00:20:06.779 --> 00:20:09.019
for a great podcast to be on where you get to

00:20:09.019 --> 00:20:11.019
talk about one of your favorite books and how

00:20:11.019 --> 00:20:13.680
it's helped you lead, that's exactly what that

00:20:13.680 --> 00:20:15.980
show is about. So we've been talking already

00:20:15.980 --> 00:20:19.900
about curiosity and leadership and the things

00:20:19.900 --> 00:20:21.920
that we've learned about. If you were to go and

00:20:21.920 --> 00:20:25.240
just meditate on it or perhaps expound with ChatGPT,

00:20:25.339 --> 00:20:27.240
if you've got a paid account, especially, it

00:20:27.240 --> 00:20:29.319
knows you like, hey, how can I apply this to

00:20:29.319 --> 00:20:31.180
what I'm doing? Can you create an assessment

00:20:31.180 --> 00:20:33.779
for me on how I can be better in these areas?

00:20:34.099 --> 00:20:35.799
You've already got a gold mine for the year on

00:20:35.799 --> 00:20:37.539
your hands. But I hope that you continue with

00:20:37.539 --> 00:20:39.579
us further. I also hope you reach out to both

00:20:39.579 --> 00:20:41.279
of us. If you're looking for help, if you're

00:20:41.279 --> 00:20:42.960
looking for mentors, if you're looking to truly

00:20:42.960 --> 00:20:45.240
build your visions, there's an amazing opportunity

00:20:45.240 --> 00:20:47.440
to pull people together. I call it the formula

00:20:47.440 --> 00:20:50.079
of one plus one, you plus me, one plus one equals

00:20:50.079 --> 00:20:53.019
11. There's a compound effect that occurs when

00:20:53.019 --> 00:20:55.480
you combine great people. One plus one plus one,

00:20:55.579 --> 00:20:57.500
what does that equal? Not, hey, let's exclude

00:20:57.500 --> 00:21:00.099
the other one. Nope, that's 111. You have major

00:21:00.099 --> 00:21:02.460
opportunities when you include others. So this

00:21:02.460 --> 00:21:04.240
leadership process, what we're going to talk

00:21:04.240 --> 00:21:05.839
about is going to help a ton. I'm going to talk

00:21:05.839 --> 00:21:08.200
about a few other opportunities first, though.

00:21:08.220 --> 00:21:10.619
One is Journey to Wellness. Journey to Wellness

00:21:10.619 --> 00:21:13.599
is a program and a brand by Dr. Shannon and Dr.

00:21:13.819 --> 00:21:16.019
Justin Pierce. They're a power couple. I've known

00:21:16.019 --> 00:21:18.859
them for over eight years. And I've sent... at

00:21:18.859 --> 00:21:20.240
least three friends of them i can't remember

00:21:20.240 --> 00:21:22.960
the fourth but i know that three and what i learned

00:21:22.960 --> 00:21:24.819
about shannon was that she's able to help people

00:21:24.819 --> 00:21:27.700
with diseases and with different health issues

00:21:27.700 --> 00:21:30.039
that nobody else really knows how to do anything

00:21:30.039 --> 00:21:32.420
with and so these three friends they sent one

00:21:32.990 --> 00:21:34.769
And I asked them afterwards how it went, and

00:21:34.769 --> 00:21:37.250
they said it just blew her mind. She had changes.

00:21:37.349 --> 00:21:39.269
I could see the changes as well, and I was like,

00:21:39.329 --> 00:21:41.769
oh, my gosh. So I sent somebody else. Same thing

00:21:41.769 --> 00:21:43.670
happened. I sent a third person, same thing.

00:21:43.890 --> 00:21:46.289
We actually started to work with Journey to Wellness

00:21:46.289 --> 00:21:48.890
a few years after that. I was like, Justin, why

00:21:48.890 --> 00:21:51.200
the heck can't we never work together? oh it

00:21:51.200 --> 00:21:53.759
doesn't make sense we should start doing that

00:21:53.759 --> 00:21:56.160
so we started working with them the rebranding

00:21:56.160 --> 00:21:58.359
to drshannon .com i highly recommend checking

00:21:58.359 --> 00:22:00.460
out they've got a supplement supplement line

00:22:00.460 --> 00:22:02.380
and they're very big on making sure that only

00:22:02.380 --> 00:22:04.440
the best ingredients are included in those i

00:22:04.440 --> 00:22:06.380
really can't say enough about the couple and

00:22:06.380 --> 00:22:08.819
what's what the opportunity looks like because

00:22:08.819 --> 00:22:12.240
i i worry for my friends and family who don't

00:22:12.240 --> 00:22:14.480
have hope when it comes to health that's not

00:22:14.480 --> 00:22:16.099
something i have to deal with but when i hear

00:22:16.099 --> 00:22:17.859
somebody about i'm like man i just i just hope

00:22:17.859 --> 00:22:20.609
to lean into somebody like shannon at least secondly

00:22:20.609 --> 00:22:23.269
we'll go over to practice makes permanent by

00:22:23.269 --> 00:22:25.410
jennifer reed back to that word that john and

00:22:25.410 --> 00:22:27.390
i were talking about practice practice practice

00:22:27.390 --> 00:22:29.589
jennifer reed is smart enough to name her company

00:22:29.589 --> 00:22:33.119
practice makes permanent because it's so important

00:22:33.119 --> 00:22:35.920
that we learn how to practice and of course the

00:22:35.920 --> 00:22:38.000
things that are most important in her case she

00:22:38.000 --> 00:22:41.480
helps corporations and companies with with facilitating

00:22:41.480 --> 00:22:44.240
workshops for culture and leadership as well

00:22:44.240 --> 00:22:46.380
she's been training in what i would consider

00:22:46.380 --> 00:22:49.299
one of the hardest organizations to train in

00:22:49.299 --> 00:22:52.079
for the last couple of decades she works at the

00:22:52.079 --> 00:22:55.299
irs um you can imagine what might be difficult

00:22:55.299 --> 00:22:57.500
about working in in a government environment

00:22:57.500 --> 00:22:59.980
like that with so much bureaucracy we talk about

00:22:59.980 --> 00:23:01.980
it all the time in small businesses and corporate

00:23:01.980 --> 00:23:04.359
we talk about the bureaucracy and the challenge

00:23:04.359 --> 00:23:08.079
that she has superstar skills because of what

00:23:08.079 --> 00:23:10.319
she's been through and what she does and i highly

00:23:10.319 --> 00:23:12.740
recommend asking her about her personal reason

00:23:12.740 --> 00:23:15.599
why did she decide to dedicate herself to emotional

00:23:15.599 --> 00:23:19.049
intelligence it will bring you to tears. And

00:23:19.049 --> 00:23:20.970
she's got a powerful reason for wanting to bring

00:23:20.970 --> 00:23:23.009
this to the world. So that's one of my favorite

00:23:23.009 --> 00:23:25.509
things to look for when I'm working with different

00:23:25.509 --> 00:23:28.150
individuals is, does this person, thank you,

00:23:28.170 --> 00:23:31.890
Simon Sinek, have a story that their why is so

00:23:31.890 --> 00:23:33.289
strong that they're going to do everything they

00:23:33.289 --> 00:23:35.170
can to bring it to fruition for themselves and

00:23:35.170 --> 00:23:37.750
for others? She's that type of leader. Then there's

00:23:37.750 --> 00:23:39.690
the water project. The water project is something

00:23:39.690 --> 00:23:42.829
that I came across a few years ago. And when

00:23:42.829 --> 00:23:45.190
I did, I've never been thirsty in my life, so

00:23:45.190 --> 00:23:47.670
I couldn't really relate to it. But as I chose,

00:23:48.210 --> 00:23:49.650
and this is your opportunity, you're going to

00:23:49.650 --> 00:23:52.730
choose to meditate on what's out there in the

00:23:52.730 --> 00:23:54.410
world that's not necessarily related to you.

00:23:54.589 --> 00:23:57.029
I saw these kids, and I was like, man, my kids,

00:23:57.109 --> 00:24:00.009
are that kids going to drink that water? I'm

00:24:00.009 --> 00:24:03.650
like, ooh. And I started to think through, they

00:24:03.650 --> 00:24:05.529
have to leave school. They do such a good job

00:24:05.529 --> 00:24:07.410
telling you what the experience is like. But

00:24:07.410 --> 00:24:10.450
here's why I invested in supporting the Water

00:24:10.450 --> 00:24:13.099
Project. You get to pick the community. that

00:24:13.099 --> 00:24:15.160
you want to support and they tell you how many

00:24:15.160 --> 00:24:16.980
people it's going to help and when you put in

00:24:16.980 --> 00:24:19.599
whatever money it is ten dollars they show you

00:24:19.599 --> 00:24:21.440
later they'll send you the evidence of what they

00:24:21.440 --> 00:24:24.019
did to bring the project to fruition and whether

00:24:24.019 --> 00:24:26.420
it's a sand dam or a borehole well you need to

00:24:26.420 --> 00:24:28.339
learn about these things and and then you get

00:24:28.339 --> 00:24:29.960
to think through like the generational impact

00:24:29.960 --> 00:24:32.940
this picture right here these kids are celebrating

00:24:32.940 --> 00:24:37.440
water with more genuine authenticity than my

00:24:37.440 --> 00:24:40.200
kids even celebrate christmas day that is extremely

00:24:40.200 --> 00:24:43.140
humbling my friends we got eight billion people

00:24:43.140 --> 00:24:45.299
in this world to help so if you don't have the

00:24:45.299 --> 00:24:47.240
financial means to be able to help with this

00:24:47.240 --> 00:24:50.200
my hope is that you will use your own microphone

00:24:50.200 --> 00:24:52.519
even if that means in the form of like dinner

00:24:52.519 --> 00:24:54.920
or lunch with your friends or your family let

00:24:54.920 --> 00:24:56.799
them know about this experience do a little research

00:24:56.799 --> 00:24:59.000
and see it because they might be the ones who

00:24:59.000 --> 00:25:01.500
invest a hundred thousand dollars and bless a

00:25:01.500 --> 00:25:04.700
hundred of these towns for generations but even

00:25:04.700 --> 00:25:06.660
if you just bring one to fruition You know, you

00:25:06.660 --> 00:25:08.299
could be having a generational impact that can

00:25:08.299 --> 00:25:10.319
help that community for 20 -plus years and beyond

00:25:10.319 --> 00:25:13.380
and allow those kids, allow the parents to stay

00:25:13.380 --> 00:25:15.259
focused on other areas of their lives because

00:25:15.259 --> 00:25:17.700
now they've got the essentials to live. So back

00:25:17.700 --> 00:25:20.819
to the thoughts on helping others. If you know

00:25:20.819 --> 00:25:22.920
of a cause that you would love to see us support,

00:25:23.119 --> 00:25:24.960
please drop it in the comments because I'm going

00:25:24.960 --> 00:25:26.819
to take a personal look at that myself. I'll

00:25:26.819 --> 00:25:28.460
probably review it with my team as well. We might

00:25:28.460 --> 00:25:30.619
even talk about it on here, and that will be

00:25:30.619 --> 00:25:32.779
thanks to your good deeds. So we're going to

00:25:32.779 --> 00:25:34.599
go back to serving each one of you based on this

00:25:34.599 --> 00:25:37.319
concept of leadership. and dive right into how

00:25:37.319 --> 00:25:39.440
uncertainty plays in how you can use it to your

00:25:39.440 --> 00:25:41.400
favor in a world where there's a lot of uncertainty

00:25:41.400 --> 00:25:44.319
john thanks for being here man i'm so excited

00:25:44.319 --> 00:25:46.859
to have you back glad to be here with you man

00:25:46.859 --> 00:25:50.839
sir uncertainty how do we leverage it what's

00:25:50.839 --> 00:25:53.380
what's the what's the key to overcoming you know

00:25:53.380 --> 00:25:55.539
rather than focusing on the uncertainty of the

00:25:55.539 --> 00:25:57.660
challenge how do we leverage it what do we do

00:25:57.660 --> 00:25:59.579
as leaders to make sure we maximize the opportunity

00:26:00.880 --> 00:26:03.559
I think it starts even before, like obviously

00:26:03.559 --> 00:26:05.299
uncertainty, you don't know when it's going to

00:26:05.299 --> 00:26:08.960
hit. That means knowing what is certain, knowing

00:26:08.960 --> 00:26:12.000
what you do know. So whatever you're working

00:26:12.000 --> 00:26:15.099
on today, making sure that you understand that

00:26:15.099 --> 00:26:17.700
to the best of your capability, to the best of

00:26:17.700 --> 00:26:21.440
the ability of your team, that helps you navigate

00:26:21.440 --> 00:26:23.680
the uncertainty a little better because you don't,

00:26:23.680 --> 00:26:26.019
you're not juggling all these different things

00:26:26.019 --> 00:26:28.960
when it hits. You kind of have everything settled.

00:26:29.119 --> 00:26:31.059
You've got a system down. You have people you

00:26:31.059 --> 00:26:34.079
trust. So when that uncertainty hits, all that

00:26:34.079 --> 00:26:36.059
discipline has allowed you a little more latitude.

00:26:37.000 --> 00:26:39.119
And the other thing with uncertainty is depending

00:26:39.119 --> 00:26:41.299
on the circumstances, depending on the business,

00:26:41.420 --> 00:26:45.279
the industry, whatever it may be, there's opportunity

00:26:45.279 --> 00:26:48.779
there. I'm somebody that likes uncertainty because

00:26:48.779 --> 00:26:52.819
I like chaos. I don't seek it, but I'm not scared

00:26:52.819 --> 00:26:55.650
of it because I know. I know we all get sometimes

00:26:55.650 --> 00:26:58.190
to the point where there is chaos and we have

00:26:58.190 --> 00:27:01.569
no control. There is chaos and things play out

00:27:01.569 --> 00:27:05.190
the way we don't expect. There's freedom in not

00:27:05.190 --> 00:27:07.890
having control because it's like, okay, I'm not

00:27:07.890 --> 00:27:10.849
fighting to keep things together. Sometimes I

00:27:10.849 --> 00:27:13.450
got to start from the bottom. Here we go. So

00:27:13.450 --> 00:27:16.029
there is uncertainty takes so many different

00:27:16.029 --> 00:27:19.529
forms and definitions, but it's again about being

00:27:19.529 --> 00:27:23.029
prepared, like with the curiosity about people.

00:27:23.980 --> 00:27:26.420
It's about being prepared, knowing who you are

00:27:26.420 --> 00:27:29.160
so that when that uncertainty hits, working with

00:27:29.160 --> 00:27:31.259
other people, reacting to other people, being

00:27:31.259 --> 00:27:34.079
threatened by other people in any capacity, you

00:27:34.079 --> 00:27:37.819
know what your core is. And that allows you to

00:27:37.819 --> 00:27:41.059
work with what is striking you in that moment,

00:27:41.160 --> 00:27:44.359
whatever it may be. So there's a lot of opportunity

00:27:44.359 --> 00:27:46.200
there as long as you know where you're coming

00:27:46.200 --> 00:27:49.390
from. You nailed it. we're going to take it up

00:27:49.390 --> 00:27:52.549
one more notch even because i asked the question

00:27:52.549 --> 00:27:55.130
and you answered it perfectly how do we how do

00:27:55.130 --> 00:27:57.029
we leverage and take advantage of our opportunities

00:27:57.029 --> 00:28:00.190
of uncertainty and i went back and read what

00:28:00.190 --> 00:28:03.349
we wrote and what we wrote was uncertainty is

00:28:03.349 --> 00:28:06.329
not a weakness and i realized like okay so the

00:28:06.329 --> 00:28:08.390
next level of this is how do we recognize that

00:28:08.390 --> 00:28:11.829
our uncertainty even expressing our uncertainty

00:28:11.829 --> 00:28:14.190
is a strength and you nailed it you actually

00:28:14.190 --> 00:28:17.670
answered you said there's freedom and not having

00:28:17.670 --> 00:28:20.190
control. And that's also one of the things that

00:28:20.190 --> 00:28:24.730
scares us most, is we as Americans, we get freedom

00:28:24.730 --> 00:28:26.970
like crazy, like we talk about all the time.

00:28:27.230 --> 00:28:30.329
But freedom also has a ton of responsibilities

00:28:30.329 --> 00:28:32.470
that come along with it. You have to provide

00:28:32.470 --> 00:28:34.509
for yourself, to provide for your family. You've

00:28:34.509 --> 00:28:37.109
got a bunch of unknowns because you're free to

00:28:37.109 --> 00:28:38.869
have kind of anything and go any direction that

00:28:38.869 --> 00:28:42.569
you want to. And so that reality of embracing,

00:28:42.809 --> 00:28:47.400
okay, what about my freedom am I scared of? Right.

00:28:47.440 --> 00:28:49.640
That's not a bad question to be asking ChatGPT

00:28:49.640 --> 00:28:53.259
right now and finding out. In addition to how

00:28:53.259 --> 00:28:56.079
do I how do I make sure that the uncertainties

00:28:56.079 --> 00:28:58.599
that I'm facing are ones that I'm embracing,

00:28:58.799 --> 00:29:00.779
as John talks about and saying, you know what,

00:29:00.880 --> 00:29:04.160
chaos exists. In reality, there's very there's

00:29:04.160 --> 00:29:06.980
so many things that we don't control that we

00:29:06.980 --> 00:29:09.880
think we do control or that we try to control

00:29:09.880 --> 00:29:12.640
and letting go of that. One of the one of the

00:29:12.640 --> 00:29:14.920
keys for it, in my opinion, is admitting the

00:29:14.920 --> 00:29:17.980
uncertainty. They're saying, look, guys, I don't

00:29:17.980 --> 00:29:22.759
have any control over traffic whatsoever. I'm

00:29:22.759 --> 00:29:24.480
not going to be able to control it. And if traffic

00:29:24.480 --> 00:29:27.000
pops up and it's in my way, then I might have

00:29:27.000 --> 00:29:30.200
to express, hey, look, I'm not sure I'm certain

00:29:30.200 --> 00:29:33.059
if I'm going to make it on time. I did this in

00:29:33.059 --> 00:29:34.779
my podcast in the early days. I got stuck in

00:29:34.779 --> 00:29:37.220
traffic. I had a show to run. I couldn't get

00:29:37.220 --> 00:29:39.759
there in time. I called Jaime on my team and

00:29:39.759 --> 00:29:43.259
I said, hey, brother, you're hosting today. He's

00:29:43.259 --> 00:29:48.900
never posted. I was like, I'd like you to be

00:29:48.900 --> 00:29:51.299
there. I'll be there in 15 minutes, most likely,

00:29:51.440 --> 00:29:54.279
but I'm still uncertain. Jaime hosted, and he's

00:29:54.279 --> 00:29:57.000
like this in his seat, going back and forth.

00:29:57.019 --> 00:30:01.400
He's nervous and scared, but he did it. He trusted

00:30:01.400 --> 00:30:04.799
in me. I called the guest up, too. I said, hey,

00:30:04.880 --> 00:30:06.720
Jaime's going to be hosting. This is the first

00:30:06.720 --> 00:30:09.960
time ever. I'm in traffic. I'll be there. This

00:30:09.960 --> 00:30:12.240
is an awesome time. This is a great chance for

00:30:12.240 --> 00:30:15.170
you. to showcase your leadership skills by honoring

00:30:15.170 --> 00:30:17.710
Jaime and making sure that you guide him as a

00:30:17.710 --> 00:30:19.670
good guest. I know you'll do that. I know you'll

00:30:19.670 --> 00:30:22.890
be able to. And so the uncertainty created an

00:30:22.890 --> 00:30:24.910
incredible opportunity for two people. And I'm

00:30:24.910 --> 00:30:27.289
sure you guys can all think of ways where you

00:30:27.289 --> 00:30:30.730
can also turn your uncertainty into a strength

00:30:30.730 --> 00:30:32.789
rather than a weakness as well. Let's talk about

00:30:32.789 --> 00:30:36.549
how curiosity shapes better conversations and

00:30:36.549 --> 00:30:39.349
stronger teams. We talked about a framework earlier.

00:30:39.450 --> 00:30:41.589
Now let's go into the real. leadership aspect.

00:30:41.710 --> 00:30:43.789
So, all right, how do we, how do we apply that

00:30:43.789 --> 00:30:46.869
further, John? What does curiosity do for us

00:30:46.869 --> 00:30:50.210
in terms of once again, shaping better conversations?

00:30:51.490 --> 00:30:55.630
Oh man, I don't even know where to begin with

00:30:55.630 --> 00:31:00.730
that one. You know, I, I guess it starts with,

00:31:00.769 --> 00:31:04.390
again, I could say here, use these tools, think

00:31:04.390 --> 00:31:06.589
of it this way, or come up with my own acronym.

00:31:07.529 --> 00:31:10.470
But the power behind any of that is understanding

00:31:10.470 --> 00:31:13.490
why it means that much to me. Just in my case,

00:31:13.589 --> 00:31:17.230
just in my case. I'm curious because of who I

00:31:17.230 --> 00:31:19.390
was as a kid. I was shy. I wasn't confident.

00:31:19.490 --> 00:31:21.750
I was an introvert. So I was more of a witness

00:31:21.750 --> 00:31:24.990
to what was going on, trying to pay attention

00:31:24.990 --> 00:31:27.609
to the world. So I was more observant. And that

00:31:27.609 --> 00:31:31.990
makes me who I am today. So when you've. Provided

00:31:31.990 --> 00:31:36.009
compliments to me on my podcast and what I do

00:31:36.009 --> 00:31:39.670
and what I share with my audience. That's where

00:31:39.670 --> 00:31:42.589
that comes from. So that's what you need to understand

00:31:42.589 --> 00:31:46.170
is that source of who you are. What is it you

00:31:46.170 --> 00:31:49.470
want? Because I can give you, I could give a

00:31:49.470 --> 00:31:52.190
list of questions or prepare a list of questions

00:31:52.190 --> 00:31:55.250
and hold a conversation with somebody and give

00:31:55.250 --> 00:31:57.650
that list of questions to somebody else that

00:31:57.650 --> 00:32:00.869
speaks to the same person and it will hit different.

00:32:01.259 --> 00:32:03.480
because those questions mean something different

00:32:03.480 --> 00:32:05.960
to the other person we have different experiences

00:32:05.960 --> 00:32:09.220
so you really do have to understand what's driving

00:32:09.220 --> 00:32:12.759
you to this conversation because of the way i

00:32:12.759 --> 00:32:15.980
grew up i don't like small talk i'm good at small

00:32:15.980 --> 00:32:19.400
talk meaning i want to learn about you like we

00:32:19.400 --> 00:32:22.119
can we can we can transact information right

00:32:22.119 --> 00:32:25.160
but i i i'm the kind of person why i really need

00:32:25.160 --> 00:32:28.140
to know i want to know what you're about because

00:32:28.140 --> 00:32:30.599
you can have small talk with anybody You can

00:32:30.599 --> 00:32:34.200
report your day to anybody, not just me. So what

00:32:34.200 --> 00:32:37.180
can I draw out of you that no one else can or

00:32:37.180 --> 00:32:41.579
they don't have maybe the wherewithal to, hey,

00:32:41.619 --> 00:32:44.579
ask that question. And I do. And that's one of

00:32:44.579 --> 00:32:48.160
my powers. So, again, it's it's practicing curiosity.

00:32:48.859 --> 00:32:51.200
Anybody can do what I do, but they really have

00:32:51.200 --> 00:32:53.779
to dig deep to what is their curiosity. Can they

00:32:53.779 --> 00:32:55.839
sharpen it? Do they understand the value that

00:32:55.839 --> 00:32:58.400
they get by learning someone's story? Some people

00:32:58.400 --> 00:33:01.400
just don't get that. They may not think if I

00:33:01.400 --> 00:33:03.700
learn this person's story, where they're coming

00:33:03.700 --> 00:33:05.480
from, what they've gone through, the ups and

00:33:05.480 --> 00:33:08.380
downs, it doesn't really give me any value. Me,

00:33:08.519 --> 00:33:12.160
I've stood up transformed after every conversation

00:33:12.160 --> 00:33:17.319
I've had. I think I'm up to episode. What is

00:33:17.319 --> 00:33:19.920
it? 164 or something like that at the end of

00:33:19.920 --> 00:33:22.200
last season, starting my next one in the coming

00:33:22.200 --> 00:33:25.519
months. Every conversation. because of the way

00:33:25.519 --> 00:33:27.740
that I've dug in on the person's story, who they

00:33:27.740 --> 00:33:30.000
are, what they bring to the world and their work

00:33:30.000 --> 00:33:34.299
has changed me. I've found what I've meant for.

00:33:34.440 --> 00:33:38.640
So again, you got to be curious. You got to understand

00:33:38.640 --> 00:33:41.079
the value of the story. I don't think we talk

00:33:41.079 --> 00:33:43.579
about storytelling all the time. I still don't

00:33:43.579 --> 00:33:46.920
think people understand how powerful it is. And

00:33:46.920 --> 00:33:48.960
again, speaking to everything going on in the

00:33:48.960 --> 00:33:51.880
world today, you know. Most often, we don't want

00:33:51.880 --> 00:33:53.799
to hear the other person's story. We don't believe

00:33:53.799 --> 00:33:56.920
there's value in the other person's story, that

00:33:56.920 --> 00:33:59.059
we can't take away anything from someone else's

00:33:59.059 --> 00:34:02.420
story. I understand that, and I'm glad that it

00:34:02.420 --> 00:34:04.180
comes through and that you see it in my work.

00:34:05.069 --> 00:34:08.289
Huge. And I'm excited to drive into the story

00:34:08.289 --> 00:34:10.889
components. We're going to dive in deeper than

00:34:10.889 --> 00:34:13.989
the cliche aspect, right? And the level at the

00:34:13.989 --> 00:34:15.809
top, we're going to dive into some really deep

00:34:15.809 --> 00:34:18.130
components on it. But I do want to go back to

00:34:18.130 --> 00:34:19.429
what you just talked about, because there are

00:34:19.429 --> 00:34:21.849
some deep components as well. How do we apply

00:34:21.849 --> 00:34:23.889
this in the real world that you inspired me to

00:34:23.889 --> 00:34:26.670
think through? So when it comes to shaping better

00:34:26.670 --> 00:34:29.090
conversations and stronger teams, I can speak

00:34:29.090 --> 00:34:31.010
to both of those. One for personal experience

00:34:31.010 --> 00:34:34.760
of really sucking and getting curious. And so

00:34:34.760 --> 00:34:37.460
with my teams, what I've noticed is, you know,

00:34:37.480 --> 00:34:39.980
in my my early days, earlier days of leadership

00:34:39.980 --> 00:34:43.539
and when I'm not being my best, I tend to get

00:34:43.539 --> 00:34:45.679
anxious. I tend to know where we're supposed

00:34:45.679 --> 00:34:49.059
to go. Like I knew how it's I'm not God, you

00:34:49.059 --> 00:34:51.079
know, but I will act like that sometimes. And

00:34:51.079 --> 00:34:53.300
the other day I was watching to my design team

00:34:53.300 --> 00:34:55.280
members talks. They wanted me to be in the conversation.

00:34:55.500 --> 00:34:57.159
One didn't know. The other one did know I was

00:34:57.159 --> 00:35:00.500
there. And I'm listening and I'm like. I'm not

00:35:00.500 --> 00:35:02.659
revealing, but I might point at the screen and

00:35:02.659 --> 00:35:04.619
like trying to communicate, like, what about

00:35:04.619 --> 00:35:07.099
this? And I felt like I knew exactly where it

00:35:07.099 --> 00:35:09.519
needed to go. And my other team members, they're

00:35:09.519 --> 00:35:12.679
patiently listening, patiently facilitating this

00:35:12.679 --> 00:35:15.860
process organically. And every, the whole time

00:35:15.860 --> 00:35:18.079
my anxiety is telling me like, Jackson, you're

00:35:18.079 --> 00:35:20.219
wrong. Shut up, Jackson, stay out of it. Jackson,

00:35:20.420 --> 00:35:23.440
stop trying to point this. And like, she's a

00:35:23.440 --> 00:35:25.099
way better leader than you on this. And this

00:35:25.099 --> 00:35:27.519
is exactly how, and I'm on my other side of my

00:35:27.519 --> 00:35:30.829
brain is going, why am I reacting? Why am I trying

00:35:30.829 --> 00:35:34.349
to control this? Why am I acting like somehow

00:35:34.349 --> 00:35:38.130
this, if this magic 30 minutes turns into production,

00:35:38.429 --> 00:35:40.429
everything in the world is going to be perfect

00:35:40.429 --> 00:35:43.150
from here on out. And like, no, there's never

00:35:43.150 --> 00:35:45.349
going to be problems anymore. Like I didn't get

00:35:45.349 --> 00:35:48.409
what was going on with me. I just knew that as

00:35:48.409 --> 00:35:50.630
I watched these two team members, I'm watching

00:35:50.630 --> 00:35:54.670
one greatly outperform me. In terms of building

00:35:54.670 --> 00:35:56.849
the relationship, in terms of creating the success,

00:35:57.030 --> 00:35:59.829
they created a beautiful banner for our podcast.

00:35:59.909 --> 00:36:02.489
We just got to see what that ultimately looked

00:36:02.489 --> 00:36:06.110
like. And I didn't have to stress. I really didn't

00:36:06.110 --> 00:36:08.969
have to be present. I got to be present, though.

00:36:09.050 --> 00:36:11.090
And I got to learn from the experience. And I

00:36:11.090 --> 00:36:13.230
was like, dang, just by staying out of the way,

00:36:13.349 --> 00:36:16.909
I feel better. We got better results. And the

00:36:16.909 --> 00:36:19.750
culture for the team, they trust each other more.

00:36:19.869 --> 00:36:22.639
They both feel good. they produce the result

00:36:22.639 --> 00:36:25.099
and they get to keep building and everybody like

00:36:25.099 --> 00:36:27.460
i mean it's like sunshine and roses now because

00:36:27.460 --> 00:36:30.800
i finally stayed out we so often don't stay out

00:36:30.800 --> 00:36:33.420
of the way we jump in we may we jump to conclusions

00:36:33.420 --> 00:36:36.840
we don't get curious on the flip side the other

00:36:36.840 --> 00:36:40.599
piece of um how do we where is it how curiosity

00:36:40.599 --> 00:36:43.539
shapes better conversations i am so grateful

00:36:43.539 --> 00:36:47.579
for a lesson i learned about jeff bezos of amazon

00:36:47.579 --> 00:36:51.119
jeff bezos of amazon made such a brilliant move

00:36:51.119 --> 00:36:53.800
they decided that in their company meetings the

00:36:53.800 --> 00:36:57.039
person who speaks first is the newest person

00:36:57.039 --> 00:36:59.840
in the room the newest member of the team and

00:36:59.840 --> 00:37:02.559
they go in reverse order isn't that awesome they

00:37:02.559 --> 00:37:05.539
go yeah order seniority and john already knows

00:37:05.539 --> 00:37:08.489
why like holy crap i see it because If that person

00:37:08.489 --> 00:37:11.010
has to speak last, their response is almost always

00:37:11.010 --> 00:37:12.789
like, oh, everything you guys said is perfect.

00:37:13.130 --> 00:37:15.110
And they don't feel like there's a place for

00:37:15.110 --> 00:37:17.329
them in the conversation. But they specifically

00:37:17.329 --> 00:37:19.829
start and go in reverse order. And then we teach

00:37:19.829 --> 00:37:21.329
our team. We teach our team the whole thing and

00:37:21.329 --> 00:37:23.440
pass the ball. Right. When you're done speaking

00:37:23.440 --> 00:37:25.480
and we teach that new person to, hey, it's OK,

00:37:25.579 --> 00:37:27.059
you can open up. We'd love to hear it. That's

00:37:27.059 --> 00:37:29.900
a great idea. And then they pass about, OK, John,

00:37:29.940 --> 00:37:31.840
now it's your turn. And they go to the next person

00:37:31.840 --> 00:37:34.539
and then John goes and goes. And then we extract

00:37:34.539 --> 00:37:37.420
so much more value because we're making room

00:37:37.420 --> 00:37:39.840
for curiosity. We're not necessarily saying,

00:37:39.920 --> 00:37:42.219
hey, get curious. We're not we're not being framework

00:37:42.219 --> 00:37:44.579
about it. We just have a certain way that we

00:37:44.579 --> 00:37:47.559
run the meeting so that everybody feels like

00:37:47.559 --> 00:37:50.000
they're able to get involved. Everybody has to

00:37:50.000 --> 00:37:52.650
kind of get involved. And that also reveals who

00:37:52.650 --> 00:37:55.250
does and who doesn't want to participate. And

00:37:55.250 --> 00:37:57.929
it also ensures that everybody's constantly looking

00:37:57.929 --> 00:38:00.869
at how do we maximize our own curiosity. So those

00:38:00.869 --> 00:38:02.469
are two ways that we do that. We're welcome to

00:38:02.469 --> 00:38:04.610
go into stories or John, if you'd love to, if

00:38:04.610 --> 00:38:09.329
you'd like to comment on that. Again, there's

00:38:09.329 --> 00:38:11.630
just so many different ways you could take that,

00:38:11.710 --> 00:38:17.570
but I love that idea of, to me as a leader, I

00:38:17.570 --> 00:38:21.289
just love the ability to draw out. what somebody's

00:38:21.289 --> 00:38:25.429
thinking like it really is helping design their

00:38:25.429 --> 00:38:28.809
leadership asking what do you think what do you

00:38:28.809 --> 00:38:32.590
suggest what do you see it sounds so formulaic

00:38:32.590 --> 00:38:34.590
but the best leaders that i've ever had were

00:38:34.590 --> 00:38:36.369
the ones were were like you know what do you

00:38:36.369 --> 00:38:40.030
need how can i help you um i've always said you

00:38:40.030 --> 00:38:44.170
could lead strictly by questions strictly by

00:38:44.170 --> 00:38:47.519
questions Whether it's getting value or do you

00:38:47.519 --> 00:38:49.380
think that's the best approach? Do you think

00:38:49.380 --> 00:38:51.739
this might work? Or whatever it may be, I think

00:38:51.739 --> 00:38:54.300
you can lead strictly by asking questions. So

00:38:54.300 --> 00:38:59.179
when you can ask somebody, I see somebody, anybody

00:38:59.179 --> 00:39:01.280
sitting in front of me is just like a vessel

00:39:01.280 --> 00:39:05.389
of value. So that's what I want to impart on

00:39:05.389 --> 00:39:08.050
people is just the value that other people hold.

00:39:08.150 --> 00:39:11.769
So what you say about Bezos and having the newest

00:39:11.769 --> 00:39:15.010
person speak less, yeah, so that vision, whatever

00:39:15.010 --> 00:39:17.809
they have, their perspective isn't tainted. I

00:39:17.809 --> 00:39:20.050
always say with companies that I work with and

00:39:20.050 --> 00:39:22.889
I've worked in, like that last person that comes

00:39:22.889 --> 00:39:26.110
in, pick their brain before they kind of drink

00:39:26.110 --> 00:39:30.650
the Kool -Aid. The last person that came in,

00:39:30.730 --> 00:39:33.789
before they jump into your systems and accept

00:39:33.789 --> 00:39:37.190
your systems, after they've had some time to

00:39:37.190 --> 00:39:40.010
tinker around, ask them questions before they've

00:39:40.010 --> 00:39:44.360
completely assimilated. That new mind that hasn't

00:39:44.360 --> 00:39:47.460
been tainted by any programming is just valuable,

00:39:47.579 --> 00:39:49.679
but you have to know, again, that the value's

00:39:49.679 --> 00:39:52.300
there. You have to be curious enough. Even from

00:39:52.300 --> 00:39:54.800
a money perspective, that's money you're losing

00:39:54.800 --> 00:39:57.599
if you're not tapping into that unique perspective

00:39:57.599 --> 00:40:00.500
that they bring to the table. I love it. You

00:40:00.500 --> 00:40:03.460
said that you think that we can lead with questions.

00:40:03.559 --> 00:40:05.619
You led a little bit stronger than that too right

00:40:05.619 --> 00:40:08.559
before. I love the gracefulness of being willing

00:40:08.559 --> 00:40:11.489
to flex on what that looks like. i'll double

00:40:11.489 --> 00:40:13.769
down on it and i'll double down on it because

00:40:13.769 --> 00:40:17.829
look at a taxi driver a taxi driver they are

00:40:17.829 --> 00:40:19.630
the leader they are the ones who get you where

00:40:19.630 --> 00:40:21.650
you want to go how do they do it asking questions

00:40:21.650 --> 00:40:25.050
that's it they ask questions that help them know

00:40:25.050 --> 00:40:27.070
exactly where to go how fast to go which route

00:40:27.070 --> 00:40:28.849
which route to take if they need to figure that

00:40:28.849 --> 00:40:31.889
out too but that is a huge like a real literal

00:40:31.889 --> 00:40:33.829
world example that reflects the reality that

00:40:33.829 --> 00:40:36.230
if we just get better at asking questions and

00:40:36.230 --> 00:40:38.289
taking interest in the passengers that are with

00:40:38.289 --> 00:40:40.579
us The passengers are obviously going to have

00:40:40.579 --> 00:40:43.059
a much better experience with us by fulfilling

00:40:43.059 --> 00:40:46.079
on what it is that they request by having been

00:40:46.079 --> 00:40:49.139
asked the right questions. You said it before

00:40:49.139 --> 00:40:50.800
when you were sitting in on that meeting that

00:40:50.800 --> 00:40:53.519
you had that itch to jump in and point things

00:40:53.519 --> 00:40:59.380
out. You know what I mean? We're animals. We're

00:40:59.380 --> 00:41:01.739
beasts. We're primal. We want to jump into action,

00:41:01.880 --> 00:41:04.639
especially as leaders. We have that idea in our

00:41:04.639 --> 00:41:07.320
mind that the leader has to lead. It's a fair

00:41:07.320 --> 00:41:10.039
assumption. But it's amazing what can happen

00:41:10.039 --> 00:41:12.780
if you do hire the right people. You sit back

00:41:12.780 --> 00:41:17.119
and trust. You're not letting the asylum be run

00:41:17.119 --> 00:41:20.579
by the people that are there. But there's a method

00:41:20.579 --> 00:41:22.780
to their madness that they brought to the table.

00:41:22.840 --> 00:41:24.719
There's a method to something that you saw in

00:41:24.719 --> 00:41:28.079
them when you hired them. But we tend to want

00:41:28.079 --> 00:41:30.199
to jump in. We get emotional. But you showed

00:41:30.199 --> 00:41:33.269
great restraint in saying, you know. Certain

00:41:33.269 --> 00:41:35.469
things are happening here if I just step back

00:41:35.469 --> 00:41:37.650
a little. And that's leadership is knowing when

00:41:37.650 --> 00:41:40.630
to step in and knowing when to sit back. Huge,

00:41:40.710 --> 00:41:43.570
huge. Back to the taxi. Most taxi drivers probably

00:41:43.570 --> 00:41:45.130
don't ask their passenger, would you like to

00:41:45.130 --> 00:41:47.690
drive? So constraints and rules, right? There

00:41:47.690 --> 00:41:49.730
are some important ones that are on that. So

00:41:49.730 --> 00:41:53.309
we could talk about the role of story and building

00:41:53.309 --> 00:41:55.449
trust and community, or we could open it up and

00:41:55.449 --> 00:41:57.190
talk about the power of storytelling in general.

00:41:57.429 --> 00:41:59.289
Real quick, we did say we were going to talk

00:41:59.289 --> 00:42:01.469
about what leaders can learn by listening more

00:42:01.469 --> 00:42:03.690
and assuming less. my friends we just did that

00:42:03.690 --> 00:42:05.909
um so go back and listen to the last session

00:42:05.909 --> 00:42:08.170
because the last section and you're going to

00:42:08.170 --> 00:42:10.409
have to again if you've got a challenge if you've

00:42:10.409 --> 00:42:12.809
got a problem with assuming things you probably

00:42:12.809 --> 00:42:15.210
don't even know it and if you have a problem

00:42:15.210 --> 00:42:16.809
with this if you don't think you have a problem

00:42:16.809 --> 00:42:19.010
with assuming things i highly recommend asking

00:42:19.010 --> 00:42:21.010
chat gbt to build you a quick little assessment

00:42:21.659 --> 00:42:23.400
Where do I assume things in life? Because we

00:42:23.400 --> 00:42:26.159
all have a problem with assuming things. It's

00:42:26.159 --> 00:42:28.420
just our natural thing. So find out for you where

00:42:28.420 --> 00:42:31.119
you're at with that. It can change the direction,

00:42:31.179 --> 00:42:33.719
the trajectory of all of your relationships for

00:42:33.719 --> 00:42:35.880
the better. So, John, storytelling. Do we go

00:42:35.880 --> 00:42:38.539
right into storytelling and how to apply it?

00:42:38.579 --> 00:42:40.500
Or are we going to talk about how storytelling

00:42:40.500 --> 00:42:45.300
has a role in building trust and community? We

00:42:45.300 --> 00:42:49.539
have five minutes. You tell me and we'll jump

00:42:49.539 --> 00:42:53.610
right in. Okay, then I'm going to box us in first

00:42:53.610 --> 00:42:57.230
on this idea of building trust and community.

00:42:57.429 --> 00:42:59.889
And here's why, my friends, visionaries. If we

00:42:59.889 --> 00:43:03.230
do not have clear visions, people are not going

00:43:03.230 --> 00:43:05.190
to want to follow us. There's a beautiful quote,

00:43:05.369 --> 00:43:09.389
the confused mind says no. We have to know how

00:43:09.389 --> 00:43:12.269
to create a clear vision. And we have to create

00:43:12.269 --> 00:43:15.070
a vision that involves a place that people want

00:43:15.070 --> 00:43:17.750
to belong, whether it's virtually. or whether

00:43:17.750 --> 00:43:20.170
it's physically in the world, if people don't

00:43:20.170 --> 00:43:21.829
want to belong and they're confused about the

00:43:21.829 --> 00:43:23.449
vision, there's no way they're going to follow

00:43:23.449 --> 00:43:26.010
you as a visionary. So how do we overcome that?

00:43:26.090 --> 00:43:29.849
Two big pieces. Trust is one of those pieces.

00:43:29.929 --> 00:43:31.510
And the other one is if we want the community

00:43:31.510 --> 00:43:33.309
again, we've got to figure out how we build something

00:43:33.309 --> 00:43:35.690
where people want to belong. So storytelling.

00:43:36.110 --> 00:43:39.909
How does storytelling correlate with these two

00:43:39.909 --> 00:43:41.909
dynamics, Sean, in your eyes? I've got some ideas

00:43:41.909 --> 00:43:45.690
on my side. It comes down to, again, what you

00:43:45.690 --> 00:43:49.000
want the person to see. That people today can

00:43:49.000 --> 00:43:52.760
spell BS. That people today know they're being

00:43:52.760 --> 00:43:55.820
targeted as consumers, as customers, as clients.

00:43:55.960 --> 00:43:58.860
So they want something that's real. So they want

00:43:58.860 --> 00:44:01.679
to understand that in this day and age of AI,

00:44:01.980 --> 00:44:05.900
they want some humanness in that touch. They

00:44:05.900 --> 00:44:08.420
want that understanding that they're being seen

00:44:08.420 --> 00:44:11.159
for what they really need and not just their

00:44:11.159 --> 00:44:14.860
dollars. So it's that difference between transactional

00:44:14.860 --> 00:44:18.730
and transformational. So, you know, am I coming

00:44:18.730 --> 00:44:20.409
to you as a customer just because you want the

00:44:20.409 --> 00:44:22.230
dollars or are you going to build more? You're

00:44:22.230 --> 00:44:24.630
going to reassure me. You're going to be my go

00:44:24.630 --> 00:44:27.329
-to company, my go -to service, my go -to product.

00:44:27.889 --> 00:44:30.010
It's everything because it demonstrates where

00:44:30.010 --> 00:44:32.650
you're coming from. People don't want to be used.

00:44:33.610 --> 00:44:37.650
We see it too much in business today where it

00:44:37.650 --> 00:44:39.869
becomes too transactional. There's not enough

00:44:39.869 --> 00:44:42.730
reason. There's not enough why. There's not enough

00:44:42.730 --> 00:44:46.860
story because people, again. Almost cliche, people

00:44:46.860 --> 00:44:49.860
connect to stories. They want to see that somebody

00:44:49.860 --> 00:44:53.099
has had the same issue as I have. Someone has

00:44:53.099 --> 00:44:57.280
traveled a similar road that I have. Even if

00:44:57.280 --> 00:44:59.840
it's finance, I've worked in budget and financial

00:44:59.840 --> 00:45:03.059
management for years. And when I put out that

00:45:03.059 --> 00:45:05.579
budget or that financial document, there's also

00:45:05.579 --> 00:45:07.519
a narrative that goes along with it. This is

00:45:07.519 --> 00:45:09.559
why we're doing this. This is why we're doing

00:45:09.559 --> 00:45:12.579
that. This is why this has changed so that you

00:45:12.579 --> 00:45:14.820
can explain the logic and not just say, here

00:45:14.820 --> 00:45:17.840
are the changes. Here's the product. You know,

00:45:17.840 --> 00:45:20.559
take a guess. No, we're going to lead the narrative.

00:45:20.780 --> 00:45:23.380
We're going to design the story that we're going

00:45:23.380 --> 00:45:27.429
to support you with. But it's the difference

00:45:27.429 --> 00:45:30.090
between the technical and the hard versus the

00:45:30.090 --> 00:45:33.130
soft, the human skills. So again, it's letting

00:45:33.130 --> 00:45:35.389
people know that you see them and understand

00:45:35.389 --> 00:45:38.349
them because people can tell the difference between

00:45:38.349 --> 00:45:41.210
you just want my money versus you're at least

00:45:41.210 --> 00:45:45.170
trying to relate to me. Correct. I think there

00:45:45.170 --> 00:45:48.250
are people who may get to the fourth level of

00:45:48.250 --> 00:45:50.789
influence where you're able to influence without

00:45:50.789 --> 00:45:54.639
being in the room that are transactional. but

00:45:54.639 --> 00:45:56.800
i don't think they sleep well at night yeah and

00:45:56.800 --> 00:45:58.860
that's something that i also want i want to be

00:45:58.860 --> 00:46:01.099
able to sleep well at night and so you can be

00:46:01.099 --> 00:46:03.380
careful with your stories another good word for

00:46:03.380 --> 00:46:06.320
that is you can be intentional with your stories

00:46:06.320 --> 00:46:08.400
and i'm going to give a first -hand example on

00:46:08.400 --> 00:46:11.820
this um it's one thing for me to talk about how

00:46:11.820 --> 00:46:15.960
when uh when dr eric berg came to work with us

00:46:15.960 --> 00:46:18.900
at video power market i didn't send me right

00:46:18.900 --> 00:46:21.219
when he came to work with us at video power marketing

00:46:21.219 --> 00:46:23.920
and i got to take that strategy session i was

00:46:23.920 --> 00:46:25.860
i was scared i thought i was going to lose my

00:46:25.860 --> 00:46:29.039
job because i had to be the guy who was going

00:46:29.039 --> 00:46:31.920
to reveal to him that his website wasn't cutting

00:46:31.920 --> 00:46:34.559
it um and and that it was one of the worst websites

00:46:34.559 --> 00:46:37.440
i've ever seen and i was not a diplomatic individual

00:46:37.440 --> 00:46:40.860
back i was 26 um at the time and uh he had 160

00:46:40.860 --> 00:46:45.539
000 subscribers on youtube and so here i am plain

00:46:45.539 --> 00:46:48.760
old jackson 26 years old i gotta tell this doctor

00:46:48.760 --> 00:46:51.320
who might be pretentious i have no idea i know

00:46:51.320 --> 00:46:53.400
what he's gonna be like um and he's expecting

00:46:53.400 --> 00:46:56.880
to meet with the jake larson the video ad expert

00:46:56.880 --> 00:46:59.340
of the world and i'm taking this call it's a

00:46:59.340 --> 00:47:04.219
500 call to meet me um and so i fully anticipated

00:47:04.219 --> 00:47:07.400
that he was going to not like this experience

00:47:07.400 --> 00:47:12.179
at all and the reality of this opportunity the

00:47:12.179 --> 00:47:14.699
guy took notes he said call me aaron jackson

00:47:15.070 --> 00:47:17.969
he was super kind he let me play with my theories

00:47:17.969 --> 00:47:20.869
and ideas which did happen to be right and did

00:47:20.869 --> 00:47:23.610
happen to help and i was able to tell him i wouldn't

00:47:23.610 --> 00:47:25.829
touch your website with a 10 -foot pole i would

00:47:25.829 --> 00:47:28.030
never send a friend or family member to it looks

00:47:28.030 --> 00:47:30.449
like somebody stole your identity and if i put

00:47:30.449 --> 00:47:31.989
my information they're going to steal mine next

00:47:31.989 --> 00:47:35.070
i would never buy from you it's not the easiest

00:47:35.070 --> 00:47:37.389
conversation to probably hear but he took it

00:47:37.389 --> 00:47:39.610
like an absolute champion and if you look at

00:47:39.610 --> 00:47:42.239
dr eric burke today he's at 14 million subscribers

00:47:42.239 --> 00:47:45.480
worldwide um he was able to and he told me right

00:47:45.480 --> 00:47:46.800
then he said i'm gonna he said give me three

00:47:46.800 --> 00:47:48.980
days um we'll get this fixed so his team did

00:47:48.980 --> 00:47:52.159
it my point with this story and going back to

00:47:52.159 --> 00:47:54.900
telling the stories i could have been dumb enough

00:47:54.900 --> 00:47:58.760
to say i took dr eric bird to 14 million subscribers

00:47:58.760 --> 00:48:01.460
um i could have been arrogant and ignorant enough

00:48:01.460 --> 00:48:03.599
to try to make a claim like that and it would

00:48:03.599 --> 00:48:06.179
have attracted a lot of entrepreneurs I would

00:48:06.179 --> 00:48:08.159
have attracted a lot of people who aren't going

00:48:08.159 --> 00:48:09.539
to do the research and aren't going to think

00:48:09.539 --> 00:48:11.380
through things. And I could have built probably

00:48:11.380 --> 00:48:13.480
a little bit of income working with people who

00:48:13.480 --> 00:48:15.739
are willing to pay the bare minimum to move forward

00:48:15.739 --> 00:48:19.239
with things. But I would instantly drive away

00:48:19.239 --> 00:48:23.460
any great leader, anybody who knows how to listen

00:48:23.460 --> 00:48:25.940
for the realities and thinks, wow, what an ego.

00:48:26.409 --> 00:48:29.090
um you know he seems to think that he made that

00:48:29.090 --> 00:48:31.730
other person successful these are those soft

00:48:31.730 --> 00:48:34.489
skill notions that are so important to figure

00:48:34.489 --> 00:48:37.570
out like okay how do we get intentional with

00:48:37.570 --> 00:48:39.690
telling the stories i'm grateful to have been

00:48:39.690 --> 00:48:41.829
involved in the project i'm grateful for the

00:48:41.829 --> 00:48:44.050
consultation um that existed i'm grateful for

00:48:44.050 --> 00:48:47.409
dr eric's leadership dr eric made dr eric dr

00:48:47.409 --> 00:48:50.550
eric lebron james is a great quote coach in jj

00:48:50.550 --> 00:48:52.510
reddick and he's had other great coaches But

00:48:52.510 --> 00:48:54.889
LeBron James makes LeBron James LeBron James.

00:48:55.349 --> 00:48:58.070
We all are in charge of where we're going to

00:48:58.070 --> 00:48:59.929
go, how we're going to use our stories, what

00:48:59.929 --> 00:49:01.989
we're going to do. But one of the greatest challenges

00:49:01.989 --> 00:49:04.849
that I see for people who are close to the next

00:49:04.849 --> 00:49:07.670
levels of scale is they're too loose with their

00:49:07.670 --> 00:49:12.630
stories. They don't understand how to truly correlate

00:49:12.630 --> 00:49:17.530
authority and credibility and giving perspective,

00:49:17.829 --> 00:49:19.909
understanding the context of who they're talking

00:49:19.909 --> 00:49:23.030
to. these these things take shaping these things

00:49:23.030 --> 00:49:25.369
require as i go back full circle what john said

00:49:25.369 --> 00:49:29.750
they take practice it takes curiosity to understand

00:49:29.750 --> 00:49:31.889
how i might be able to improve the legitimacy

00:49:31.889 --> 00:49:34.090
or the reality of how i share my perspectives

00:49:34.090 --> 00:49:36.829
and stories there's there's so many things that

00:49:36.829 --> 00:49:39.329
we can do with that and if it wouldn't if it

00:49:39.329 --> 00:49:42.409
wasn't for john right now being here and talking

00:49:42.409 --> 00:49:45.739
to me about these little massive pieces of gold

00:49:45.739 --> 00:49:48.280
or a little massive. That's like little giants.

00:49:49.599 --> 00:49:52.119
You get what I'm saying? The profound nature

00:49:52.119 --> 00:49:56.260
of the value of what John plants. Why? Decades

00:49:56.260 --> 00:49:59.300
of wisdom, decades of being intentional with

00:49:59.300 --> 00:50:01.900
what he's up to. And so Vision Pros, when you

00:50:01.900 --> 00:50:04.460
find people like John, don't let him go for a

00:50:04.460 --> 00:50:06.949
year. Find out how to hang on to him. find out

00:50:06.949 --> 00:50:09.369
how to lean in find out how do we how do we maximize

00:50:09.369 --> 00:50:12.289
the opportunities that exist how do we make sure

00:50:12.289 --> 00:50:15.510
to keep leaning into curiosity stories the human

00:50:15.510 --> 00:50:17.750
side of leadership building great relationships

00:50:17.750 --> 00:50:20.010
john i'm gonna give you the final few minutes

00:50:20.010 --> 00:50:23.329
here um this was your last chance to share with

00:50:23.329 --> 00:50:26.269
visionaries elements of leadership or things

00:50:26.269 --> 00:50:28.510
that can help them insights for how they can

00:50:28.510 --> 00:50:30.469
build and have success with their visions what

00:50:30.469 --> 00:50:34.159
would it be I mean, just from the last section

00:50:34.159 --> 00:50:36.719
you talked about, what stood out with that website

00:50:36.719 --> 00:50:40.860
was intention versus impact. And some people

00:50:40.860 --> 00:50:43.920
want the impact to land beautifully, but sometimes

00:50:43.920 --> 00:50:45.699
that's not what the person needs. They need to

00:50:45.699 --> 00:50:49.719
hear the truth. So it goes back to trust, a lot

00:50:49.719 --> 00:50:52.440
of trust, building that trust so that when you

00:50:52.440 --> 00:50:54.380
have to give somebody the tough news, whatever

00:50:54.380 --> 00:50:57.400
it may be, you've already established that trust.

00:50:57.619 --> 00:50:59.860
So just remember that all of this curiosity,

00:50:59.880 --> 00:51:03.239
all of this trust, All of that. It's not like

00:51:03.239 --> 00:51:05.059
a feedback sandwich where you give them a little

00:51:05.059 --> 00:51:07.800
positivity in that moment, then a negative, then

00:51:07.800 --> 00:51:10.760
a positive. No, that positivity, that curiosity,

00:51:10.960 --> 00:51:13.599
that consideration needs to be there all the

00:51:13.599 --> 00:51:16.900
time so that when you do have to lead with that

00:51:16.900 --> 00:51:19.659
hard impact, that honest truth, then you can

00:51:19.659 --> 00:51:22.099
do it because you've built that trust. So that

00:51:22.099 --> 00:51:25.159
trust and curiosity go hand in hand. Absolutely.

00:51:26.500 --> 00:51:30.599
I've taken a lot of that for granted. Until right

00:51:30.599 --> 00:51:35.159
now, John, you just opened a whole new opportunity

00:51:35.159 --> 00:51:39.639
for me because I struggle where I accidentally

00:51:39.639 --> 00:51:42.340
give. I do the sandwich thing, you know, or I

00:51:42.340 --> 00:51:45.059
try to give the value. But what I've overlooked

00:51:45.059 --> 00:51:49.219
for years is that the reason why Dr. Berg trusted

00:51:49.219 --> 00:51:53.280
me wasn't because of me. It was because of Jake.

00:51:54.139 --> 00:51:57.500
It was because of Video Power. Had I not inherited.

00:51:58.190 --> 00:52:01.389
that value from that entity he might have had

00:52:01.389 --> 00:52:03.429
he would have had every right to say like i'm

00:52:03.429 --> 00:52:05.809
not sure if i can trust in this or not um but

00:52:05.809 --> 00:52:08.349
i was carrying the authority of what jake larson

00:52:08.349 --> 00:52:11.170
um was was able to pull together and i think

00:52:11.170 --> 00:52:12.949
sometimes we a little bit big -headed and we

00:52:12.949 --> 00:52:14.550
forget about opportunities like that i interviewed

00:52:14.550 --> 00:52:18.469
the other day nick multiply and he was head of

00:52:18.469 --> 00:52:21.389
global acquisition of talent at nike for 10 years

00:52:21.389 --> 00:52:26.050
i can listen to nick He's a good guy. He's good

00:52:26.050 --> 00:52:28.610
and fun to talk to, but that gives a context

00:52:28.610 --> 00:52:31.570
that allows the weight of what he says to be

00:52:31.570 --> 00:52:34.829
received with more sacredness. Even if it's difficult

00:52:34.829 --> 00:52:37.849
to hear, I've got the value there. That's something

00:52:37.849 --> 00:52:39.630
that as visionaries, we can evaluate and think

00:52:39.630 --> 00:52:43.130
through too. Maybe our authority is coming from

00:52:43.130 --> 00:52:48.190
something parallel to our lives or attached to

00:52:48.190 --> 00:52:50.260
our lives. But if we don't get real intentional

00:52:50.260 --> 00:52:52.079
on understanding that, then it can also make

00:52:52.079 --> 00:52:54.119
it very hard to relate to our audience when we're

00:52:54.119 --> 00:52:56.940
delivering fluffy messages or when we're delivering

00:52:56.940 --> 00:52:59.280
difficult messages. And there's a huge opportunity.

00:52:59.480 --> 00:53:01.739
So thank you, John. You keep expanding my mind,

00:53:01.820 --> 00:53:05.480
opening my life to new heights and opportunities.

00:53:06.000 --> 00:53:10.159
Every question could be an episode because there's

00:53:10.159 --> 00:53:12.019
just so much meat that you've put out there,

00:53:12.059 --> 00:53:14.880
so much substance. But yeah, no, I agree with

00:53:14.880 --> 00:53:17.500
everything you said. It's just incredible. Again.

00:53:17.929 --> 00:53:20.530
All of it. Everything we discussed. Love it.

00:53:20.550 --> 00:53:23.309
Vision Pros, come join us on the top right corner

00:53:23.309 --> 00:53:24.989
too to be in the show. There's a button that

00:53:24.989 --> 00:53:27.929
says be our guest at visionproslive .com. Just

00:53:27.929 --> 00:53:30.389
apply. You don't have to be my favorite podcast

00:53:30.389 --> 00:53:32.750
host ever. You don't have to be the podcast host

00:53:32.750 --> 00:53:34.789
that did the best job ever at interviewing me.

00:53:34.949 --> 00:53:37.389
You might be starting your vision out and this

00:53:37.389 --> 00:53:39.610
is designed as a starter platform. I want you

00:53:39.610 --> 00:53:41.170
on here. Of course, I'm going to bring on the

00:53:41.170 --> 00:53:43.489
best of the best as well. But we can explore

00:53:43.489 --> 00:53:45.489
visions and learn how to expand them and we can

00:53:45.489 --> 00:53:46.949
make this world a better place. That's what it's

00:53:46.949 --> 00:53:48.750
really all about. So we'll see you guys in the

00:53:48.750 --> 00:53:50.349
next episode. John, thanks for being here. I'll

00:53:50.349 --> 00:53:52.550
see you a little bit later today. And I'll be

00:53:52.550 --> 00:53:55.510
back together. Thevisionproslive .com probably

00:53:55.510 --> 00:53:58.070
already has your episode on it as well. The team's

00:53:58.070 --> 00:53:59.750
already been in the landing page. So feel free

00:53:59.750 --> 00:54:02.050
to share it. And you guys go like, subscribe,

00:54:02.230 --> 00:54:04.309
and we'll see you guys soon. Take care. Take

00:54:04.309 --> 00:54:06.769
care. Thank you for being here today. I'm really

00:54:06.769 --> 00:54:08.750
happy that you tuned in to Vision Pros Live.

00:54:08.969 --> 00:54:11.369
I'm looking forward to seeing your reactions

00:54:11.369 --> 00:54:13.969
as these episodes continue to move forward. This

00:54:13.969 --> 00:54:15.889
is going to get more and more fun. We'll have

00:54:15.889 --> 00:54:17.710
more and more engagement as well. We'll invite

00:54:17.710 --> 00:54:20.090
people to participate in the show. And thank

00:54:20.090 --> 00:54:22.070
you for giving us your time and attention. Have

00:54:22.070 --> 00:54:24.730
an excellent time building out your vision and

00:54:24.730 --> 00:54:25.829
becoming a vision pro yourself.