WEBVTT

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All right. I am here today with Dr. Jeremy Weiss.

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This guy is a podcasting OG and legend. You guys

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have to check out while we're talking. Just go

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right to rise25 .com. Go check out and see what

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he's been building. Between the two of us, we

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have over 30 years of experience in podcasting.

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That's crazy because I don't know if podcasting

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was around 30 years ago. I don't know. But we've

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been through so many tech changes, so many revelations,

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and he has focused his career. on helping businesses

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uh with podcasting and ultimately turning conversations

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into credibility into clients in the community

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that's something we both really i work behind

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the scenes of companies who've done it like johnny

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dumas of entrepreneur fire and louis house the

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school of greatness and so there's so much richness

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that we're going to gain out of this and my career

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was not focused on that I had the benefit of

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being part of some of those launches and learning

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later in my career about it. But Jeremy's been

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involved in this process for a very long time.

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So, Jeremy, welcome to Vision Pros Live. Thanks

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for coming back and being willing to go live

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with me. I know the value bombs are just going

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to come from every direction in this. So, man,

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I'm overexcited, man. Thanks for being here.

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I'm excited. When you say OG, I just think of

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my daughter's calling me a middle -aged old.

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gray haired man. So, but thanks for the nice

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intro. My daughters do the same thing to me already

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too. So if anyone's an ego, just, you know, I

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just go to my daughters and I'll knock it down

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real quick. So see, I'm, I'm still, I'm of that

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old category where I, I can say already. Even

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though I was like, no, I'm there. I need to get

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over it. So I try to hide it with the long hair.

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But all right, man, all you podcasters out there

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and all you vision pros too, don't sleep on this

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one. Podcasting is changing the world. We had

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a president, almost president of the United States,

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right? Use podcasting to get his brand out there.

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That was monumental shift. We had Joe Rogan last

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year. What was the deal worth that he made with

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Spotify? 250? I think it was more, maybe more

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than that. I don't even remember. It was huge.

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But these are the types of changes that are occurring

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in this industry. And now that video is so much

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easier and Internet and audio and doing clips

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and stuff, there's never been an easier time

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to get in the podcasting world. But there's never

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been a more competitive time either. And so knowing

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how to do this the right way is super important.

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Jeremy, let's just like talk to the truth of

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that a little bit to get started. Yeah, I mean,

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for me, I think of it, Jackson, in my mind is.

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And I've always thought like this, how do I build

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amazing relationships? And when I think of how

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I build amazing relationships, I think of how

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do I give to someone, okay? And so podcasting

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is one way. That's the medium. One of the mediums

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I've chosen to do that because I feel like if

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you profile someone, this is just like we're

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doing here, you're profiling someone else's expertise.

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And you turn that into a post, you turn that

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into snippets and essentially you're turning

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out all these marketing materials, you know,

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for this company and this person. Right. And

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so it's funny. So we have a referral pipeline

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meeting that we do as a company and we have a

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client pipeline meeting that we do as a company.

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We use, I mean, you use a lot of things. We use

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active campaign. You said you wanted to get granular

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with some stuff, so I'll get granular. I've used

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Pipedrive. We've used Pipedrive before. We've

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used Trello before. We just hit an active campaign

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because you could do deals. We also send a lot

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of emails out to the email list. But when we

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have this meeting, the pipeline meeting, the

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columns, as you move someone through a pipeline,

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there's columns, and we kind of call it our columns

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for giving. to someone so it's not like i don't

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know what most columns are but like hey we send

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them an email we reached out like our columns

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are columns of giving so one is have we had them

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on the podcast right that's a form of giving

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to us another is have we introduced them to someone

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else to be on a podcast that we know another

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form of giving another is did we send them a

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gift right another is we do a physical newsletter

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i think i have one handy here um where we um

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have an insert of some of our past guests in

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there and did we feature them in the insert right

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um did we post about them on social i mean the

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list goes on and on so when we're talking about

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let's say oh jackson's awesome we want to make

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sure we just keep in touch with them it's not

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necessarily Hey, Jackson, like, what's up? It's

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what are the things that we could do to add value

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to that person? It could be introduction for

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a potential client for that person or a potential

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partner for that person. So I make personally

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about five to 30 introductions every single day.

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And, you know, so that's that's what we think

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about. So back to your question, which is like

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the podcast I think of is. a relationship builder,

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a way for me to give to my network of people.

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And I've found no better way to do that over

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the past over decade, right? And if you ask me

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to write a blog post, okay, my background is

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in biochemistry, okay, at Madison. I do not like

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writing. It's just not something I love, but

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I can talk to someone just like we are now for

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20, 30, 40, 50 minutes and no problem. So some

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people love to write. great write a blog post

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right like i'm talking about podcasting if you

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don't like talking to people then don't do a

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podcast right write blog posts um but i've been

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able to publish two written posts a week for

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over a decade now that's because i talked to

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someone right and then i don't do the writing

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for it but like our team will write it up and

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post it but i've been able to put you know pump

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out that content every single week because of

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that. And so I could just talk into, you know,

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we're using StreamYard here. You could use Zoom.

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I use Zoom. You can use Microsoft Teams, whatever

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you like to use, because people are always asking

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about the technology, right? I mean, that's the

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first question people ask. And I'm like, okay,

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that's not the question I think is the most important,

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which is what relationships do you want to build?

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But, you know, some people get hung up on these

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things. so i'll just answer that question if

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people want i mean you could literally get a

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mic a usb mic on amazon for 100 bucks right this

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is a yeti it looks like jackson has a fancier

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one than me i think it's like a sure mic over

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there um is that a sure mic what is that no dude

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this is this is a cad u37 and everybody i know

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that has a yeti is like what mic is that it sounds

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like i'm like it's 45 bucks on amazon right if

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this one conks out in the middle of this interview,

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I have an ATR 2100 over there that I can literally

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USB and all these USB in your computer, right?

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You don't need a fancy soundboard and all these

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things, you know? And so you need a recording,

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like the zoom stream yard, Microsoft teams and

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a mic. Okay. That's, that's the equipment set

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up. Cause actually someone, they were setting

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up a studio in LA. They're like, Jeremy knows

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about podcasting. They introduced me to this

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person. We get on the call. He's like, I'm creating

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this studio in LA. What equipment should I get?

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I'm like, I'm the wrong person to be talking

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to. I'll give a shout out to the right person.

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I want to make sure too, Jeremy's got the secrets,

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my friends. There's things that you want to hear

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and there's things that you need to hear. This

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is going to be about the things you need to hear.

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Junaid Ahmed of Home Studio Mastery is the best

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person. You got the dime. To get a Lamborghini

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-style studio, go to Junaid. He's freaking awesome.

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All right, well, I'll have someone to refer to.

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If you do not have the money for it, go to freaking

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ChatGPT and just say, can you just give me the

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basics of what I need for my studio? I don't

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need a fancy studio to provide value. Why? Because

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I know what Jeremy knows, and I want to stand

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the test of time with this podcasting thing.

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Jeremy, you nailed it. I couldn't have simplified

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it better myself. What relationships are we building?

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We need to be building relationships and we need

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to know what we're building. We need to know

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why we're building it and we need to know how

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to provide value to people. So my rule at First

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Class Business for the team, we have one rule

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to remember. It is we do what is best for those

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that we serve. We do what's best for those. We

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always, everything we should do, we do, should

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be aligned with am I doing the best thing I can

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possible for the audience I'm talking to, for

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Jeremy, for my team members that I meet. If I

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just stick with that principle and live by that,

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I'm going to carve out success for myself. So

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Jeremy, again, thank you. Thank you for hitting

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that and talking about some of the intricate

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details of what we can build. But I do want to

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make sure we get an intricate details of what

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you talked about, that pipeline you built out

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and how you're focused on like, let's give a

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gift. Let's make sure we're providing new value.

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What else can we do to help these people? That's

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so brilliant. It's so overlooked. Yeah. And back

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to what you said about what relationships we

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build, right? And that goes back to, because

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people, I find the mistakes I've seen people

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make is they focus on sometimes the wrong things

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like, how do I get downloads? How do I get subscribers?

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What technology do I use? They get hung up on

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these things. But what relationships are you

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building? Really, we usually start people with

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a strategy of creating your dream 200, right?

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What are the relationships that you should be

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building and or can be building? And I think

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of it as, well, what's the biggest initiative

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for the company? Because I feel the podcast serves

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whatever initiative you have, right? Sometimes

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it's, you know, build out a pipeline of referral

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partners. Sometimes it's clients. Sometimes it's

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another initiative. I was talking to one company

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we worked with. It shifted. The initiative shifted,

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right? It was like, okay, we want to build out

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partners, right? So we brainstormed the people

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in their industry. that they should be giving

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to right through the podcast and partnerships

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but then what happened was they were at capacity

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okay their their company had all the clients

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they wanted it was an engineering firm and they're

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like what do we do what do we do now i'm like

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well obviously you want to build the well before

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you need it so i'm like don't stop doing what

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you're doing but also i'm like well what's your

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biggest initiative their biggest initiative is

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hiring Right. Because they're teams at capacity.

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Great. So where do you hire from? Oh, we hire,

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typically we get lots of referrals from people

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in engineering at universities. Okay. So have

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you had any of these professors who refer you

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a lot of these candidates on your podcast yet?

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Oh, no. Okay. Well, then use it to build relationships

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with people that stay top of mind, that people

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are referring you good hires. Right. And so it

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goes with whatever the initiative is. And that's

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how you figure out like what. relationships do

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i build huge that is so awesome we're going to

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take a quick break we're going to come right

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back and we're going to dive in deeper into what

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jeremy's up to with podcasting and how we can

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help you guys build podcasts for the sake of

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amplifying your visions, for the sake of creating

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traction with relationships and understanding

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ultimately how to create something long -term.

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This is a huge component of how to create long

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-term sustainability in 2026. And it's amazing

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how many people aren't looking into it yet. We'll

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see you on the other side. All right. Welcome

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in to Vision Pros Live with Jackson Callum. I'm

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your show host. We'll be doing interviews for

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visionary entrepreneurs and guest leaders who

00:11:54.419 --> 00:12:06.230
are building fantastic visions out there. hey

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what's up everybody welcome into another episode

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of vision pros live i'm your show host jackson

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callum founder and ceo of first class business

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and we have the grand fortune today of being

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live with a podcast legend and dr jeremy wise

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i've really enjoyed the process of getting to

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know him looking into his company as well rise25

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.com and seeing that his more than a decade of

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experience helping companies use a platform such

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as podcasting to turn conversations into credibility

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clients and community is so applicable i know

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a lot of people get into podcasting because They

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just want to build a hobby, and there's nothing

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wrong with that. But there's also nothing more

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sad to me than somebody who's pursuing something

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like that, and then they have to give it up because

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they can't afford financially to keep moving.

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You can have your cake and eat it too, my friends.

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You can do both things. So in this conversation,

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Jeremy and I are going to expound on our combined

00:12:56.490 --> 00:12:59.250
30 -plus years of experience being behind the

00:12:59.250 --> 00:13:02.730
scenes at companies and also through podcasting,

00:13:02.730 --> 00:13:04.929
working with founders and CEOs and thought leaders

00:13:04.929 --> 00:13:07.409
to turn these conversations, their conversations,

00:13:07.529 --> 00:13:09.389
into trends. trust, authority, and long -term

00:13:09.389 --> 00:13:11.710
business relationships. And I think that's so

00:13:11.710 --> 00:13:14.690
key to look at. You guys can go find on ChatGPT

00:13:14.690 --> 00:13:17.350
or you can find a bunch of young gurus who maybe

00:13:17.350 --> 00:13:19.649
have a year's worth of experience. There's all

00:13:19.649 --> 00:13:21.710
sorts of stuff out there. But what I find really

00:13:21.710 --> 00:13:24.470
helpful is when I dive in and talk to the 10

00:13:24.470 --> 00:13:26.370
-year veterans and stuff, I'm always looking

00:13:26.370 --> 00:13:28.470
for those people like, dang, what else can I

00:13:28.470 --> 00:13:30.370
extract and understand? So we're going to talk

00:13:30.370 --> 00:13:33.090
about why most podcasts stall after early excitement.

00:13:33.169 --> 00:13:34.289
In fact, I'm going to knock it out right now.

00:13:34.490 --> 00:13:37.120
Why? Because it's hard. It's hard. That's it.

00:13:37.179 --> 00:13:38.860
It's just hard. You're going to learn along the

00:13:38.860 --> 00:13:40.659
way that it's hard. So if you don't have the

00:13:40.659 --> 00:13:42.299
passion for it, then you might just skip the

00:13:42.299 --> 00:13:44.019
project altogether. Two, we're going to talk

00:13:44.019 --> 00:13:47.399
about how elite hosts use conversations as a

00:13:47.399 --> 00:13:50.159
strategic asset. Listen, when you tell somebody

00:13:50.159 --> 00:13:52.580
you love them, you're using a strategic asset.

00:13:52.879 --> 00:13:54.360
It doesn't mean you're manipulating. It doesn't

00:13:54.360 --> 00:13:56.980
mean you're bad. It means you're smart. To communicate

00:13:56.980 --> 00:13:59.100
in a way that somebody loves but always do so

00:13:59.100 --> 00:14:01.220
intentionally So we're going to talk about again

00:14:01.220 --> 00:14:03.659
how the elite hosts they have certain patterns

00:14:03.659 --> 00:14:05.179
about them things They do also going to talk

00:14:05.179 --> 00:14:08.480
about what credibility looks like in a noisy

00:14:08.480 --> 00:14:11.480
AI saturated world meaning We don't want to focus

00:14:11.480 --> 00:14:13.159
on the saturation of what you can find anywhere

00:14:13.159 --> 00:14:16.480
else. We want to focus on what truly drives credibility.

00:14:16.779 --> 00:14:18.039
And we're going to talk about from both sides.

00:14:18.120 --> 00:14:20.559
If you have major credibility, and if you don't

00:14:20.559 --> 00:14:22.159
think you have credibility, what do you do in

00:14:22.159 --> 00:14:24.379
those cases? And lastly, we're going to talk

00:14:24.379 --> 00:14:28.159
about how podcasting fits into a healthy, sustainable

00:14:28.159 --> 00:14:31.419
business ecosystem. When I was with Junaid Ahmed

00:14:31.419 --> 00:14:33.440
building out a studio in Atlanta, we were building

00:14:33.440 --> 00:14:36.370
it for... a mergers and acquisitions firm that

00:14:36.370 --> 00:14:39.269
really knew very little about podcasting and

00:14:39.269 --> 00:14:41.029
they had this firm they didn't even understand

00:14:41.029 --> 00:14:42.450
the gold mine of what they were building they

00:14:42.450 --> 00:14:44.409
were doing it for fun but as we talked about

00:14:44.409 --> 00:14:46.870
how the podcast gives them an opportunity to

00:14:46.870 --> 00:14:49.529
explore their frequently asked questions and

00:14:49.529 --> 00:14:51.289
the buyers questions that they get talk about

00:14:51.289 --> 00:14:53.250
case studies and invite clients in to interview

00:14:53.250 --> 00:14:56.560
them and showcase the depths they become industry

00:14:56.560 --> 00:14:59.080
leaders while also ultimately creating a media

00:14:59.080 --> 00:15:00.980
hub where the entire industry can come and see

00:15:00.980 --> 00:15:02.539
and learn from them and see wow that's why these

00:15:02.539 --> 00:15:05.460
guys lead this industry there are so many opportunities

00:15:05.460 --> 00:15:08.139
of what can be done with a podcast and what can

00:15:08.139 --> 00:15:10.039
be done to expand your vision through podcasting

00:15:10.039 --> 00:15:12.240
so i'm going to bring jeremy on to pick his brain

00:15:12.240 --> 00:15:14.779
more than mine about this and real quick before

00:15:14.779 --> 00:15:17.220
i bring it back on a couple of other resources

00:15:17.220 --> 00:15:19.059
for you visionaries out there these are three

00:15:19.059 --> 00:15:21.779
phenomenal visionary companies that are out there

00:15:21.779 --> 00:15:24.720
helping the world one is dr shannon and dr justin

00:15:24.720 --> 00:15:26.919
pierce with journey to wellness check out what

00:15:26.919 --> 00:15:29.720
they're doing in the naturopath space these two

00:15:29.720 --> 00:15:31.379
people are people i've known for more than eight

00:15:31.379 --> 00:15:34.240
years i've seen their growth from mill pond all

00:15:34.240 --> 00:15:35.940
the way to attorney to wellness and now we're

00:15:35.940 --> 00:15:38.440
going to be rebranding to dr shannon .com and

00:15:38.440 --> 00:15:40.419
we're recording followers but what really drives

00:15:40.419 --> 00:15:43.200
me is i sent three people to shannon who did

00:15:43.200 --> 00:15:45.659
not have a doctor who could help them with their

00:15:45.659 --> 00:15:47.820
circumstances in life and i had heard shannon

00:15:47.820 --> 00:15:49.820
works the miracles i don't know a lot about medicine

00:15:49.820 --> 00:15:51.960
so i sent these three people over different time

00:15:51.960 --> 00:15:55.039
periods every single one of them came back i

00:15:55.039 --> 00:15:56.620
thought i was like hey how'd it go and they're

00:15:56.620 --> 00:15:58.960
like oh my gosh shannon is the absolute best

00:15:58.960 --> 00:16:00.659
nobody's been able to help her like she has so

00:16:00.659 --> 00:16:03.139
again i can't speak from a technical standpoint

00:16:03.139 --> 00:16:05.659
but i can tell you i very much believe in what

00:16:05.659 --> 00:16:07.299
she's able to do i'm grateful she's helped my

00:16:07.299 --> 00:16:09.360
friends and family members then there's jennifer

00:16:09.360 --> 00:16:12.460
reed with practice makes permanent jennifer reed

00:16:12.940 --> 00:16:15.820
as an emotional intelligence guru who also specializes

00:16:15.820 --> 00:16:18.279
in sq spiritual intelligence and practice makes

00:16:18.279 --> 00:16:20.720
permanent is a new entity that she came out with

00:16:20.720 --> 00:16:23.919
after her 20 plus years of working at one of

00:16:23.919 --> 00:16:26.480
the i don't know i'll let you guys decide working

00:16:26.480 --> 00:16:29.129
at the irs i don't think building cultures in

00:16:29.129 --> 00:16:31.090
that company or that brand or that government

00:16:31.090 --> 00:16:33.870
entity would be that easy to do i just have a

00:16:33.870 --> 00:16:36.549
feeling about it and she's been an executive

00:16:36.549 --> 00:16:39.730
in that brand and others and she has such a strong

00:16:39.730 --> 00:16:43.330
profound depth of being able to facilitate leadership

00:16:43.330 --> 00:16:45.929
conversations around culture and i can tell you

00:16:45.929 --> 00:16:48.090
if you focus on your culture and helping build

00:16:48.090 --> 00:16:51.120
up your people internally the direct byproduct

00:16:51.120 --> 00:16:53.659
of that is actually profitability and revenue

00:16:53.659 --> 00:16:56.299
growth too and of course everybody feels better

00:16:56.299 --> 00:16:58.340
about what they're doing as well so it's happened

00:16:58.340 --> 00:17:00.139
to her wisdom as well and then lastly is the

00:17:00.139 --> 00:17:02.360
water project the water project is something

00:17:02.360 --> 00:17:04.819
that's near and dear to my heart by choice I

00:17:04.819 --> 00:17:07.000
have personally never been thirsty in my entire

00:17:07.000 --> 00:17:08.779
life. I didn't know what that was like. But what

00:17:08.779 --> 00:17:11.000
I heard about this project and what it did, and

00:17:11.000 --> 00:17:13.079
I saw that when you contribute to a specific

00:17:13.079 --> 00:17:16.880
project in some random part of Africa, they actually

00:17:16.880 --> 00:17:19.220
do the social media evidence. They show you that

00:17:19.220 --> 00:17:21.539
they built a borehole well or that they created

00:17:21.539 --> 00:17:23.180
a sand dam and how they did it and what they

00:17:23.180 --> 00:17:25.140
trained the community on so they could sustain.

00:17:25.220 --> 00:17:27.740
I was like, man, that level of transparency is

00:17:27.740 --> 00:17:30.359
so inspiring. And it made me start to think about

00:17:30.359 --> 00:17:33.450
how, what if my kids? didn't have water and they

00:17:33.450 --> 00:17:35.230
had to leave school together i had to leave work

00:17:35.230 --> 00:17:37.250
in order to find water like what would my life

00:17:37.250 --> 00:17:39.470
be like that would hold me back in tremendous

00:17:39.470 --> 00:17:42.809
fashion so when i saw the kids on this site celebrating

00:17:42.809 --> 00:17:46.549
water like my kids celebrate christmas day i

00:17:46.549 --> 00:17:48.829
didn't even see it right here i was like oh my

00:17:48.829 --> 00:17:51.839
gosh i gotta do something about this so it's

00:17:51.839 --> 00:17:53.460
one of the things that we talk about on the show

00:17:53.460 --> 00:17:55.640
if you have the ability to contribute to the

00:17:55.640 --> 00:17:58.079
water project join us in that we contribute monthly

00:17:58.079 --> 00:17:59.920
to it i hope you have the opportunity to say

00:17:59.920 --> 00:18:01.700
if you don't have the finances to contribute

00:18:01.700 --> 00:18:04.480
my final hope on this just share it with your

00:18:04.480 --> 00:18:06.420
friends and family over dinner. Talk about it.

00:18:06.500 --> 00:18:08.539
See what happens. You might inspire somebody

00:18:08.539 --> 00:18:11.039
to give $500 to one of these communities, and

00:18:11.039 --> 00:18:13.599
that could have a generational impact for decades

00:18:13.599 --> 00:18:16.279
on the well -being of those individuals. So,

00:18:16.279 --> 00:18:18.339
my friends, we have 8 billion people to serve

00:18:18.339 --> 00:18:20.400
on this planet. If you know of another cause,

00:18:20.890 --> 00:18:23.250
Drop in a link, drop in the comments. Let me

00:18:23.250 --> 00:18:25.349
see that cause. I'll personally take a look at

00:18:25.349 --> 00:18:27.230
it. And it might be something that I also promote

00:18:27.230 --> 00:18:29.829
here on Vision Pros Live. So now without further

00:18:29.829 --> 00:18:31.289
ado, we need to get back to serving each and

00:18:31.289 --> 00:18:33.250
one of you. Jeremy, again, thanks for being here.

00:18:33.829 --> 00:18:36.869
Podcasting for leaders. Let's dive in. Thanks

00:18:36.869 --> 00:18:40.349
for having me. Yeah, man, absolutely. So these

00:18:40.349 --> 00:18:43.690
leaders, again, do we want to dive in to talk

00:18:43.690 --> 00:18:47.029
about... How businesses can leverage podcasting

00:18:47.029 --> 00:18:48.930
first? Or do we want to talk about the nature

00:18:48.930 --> 00:18:51.529
of lead hosts and what are the things that they

00:18:51.529 --> 00:18:55.450
do to maintain their relationship so well? Yeah,

00:18:55.490 --> 00:18:58.089
we talk about lead hosts, you know, which gets

00:18:58.089 --> 00:18:59.710
into the content piece, because it's a common

00:18:59.710 --> 00:19:02.690
question people ask is when we're talking about

00:19:02.690 --> 00:19:04.349
podcasting and the strategy, they immediately

00:19:04.349 --> 00:19:09.630
want to go into the actual interview and actual

00:19:09.630 --> 00:19:13.690
content. So we can go there for a second. You

00:19:13.690 --> 00:19:16.970
know. When I think of it, just to step back for

00:19:16.970 --> 00:19:20.369
a second, I think of kind of five steps to profit

00:19:20.369 --> 00:19:22.250
with the podcast. And when I talk about that,

00:19:22.890 --> 00:19:26.430
let me just qualify it for a second, Jackson,

00:19:26.450 --> 00:19:28.769
because I'm talking about B2B podcasts, okay?

00:19:28.829 --> 00:19:31.089
I'm not talking about a comedy podcast. I'm not

00:19:31.089 --> 00:19:32.750
talking about a true crime podcast, a sports

00:19:32.750 --> 00:19:36.029
podcast. I am nowhere near an expert in any of

00:19:36.029 --> 00:19:39.630
those. But what I am really versed in over the

00:19:39.630 --> 00:19:42.190
years is someone who's got a business and they

00:19:42.190 --> 00:19:44.769
use a podcast. to, like you mentioned, increase

00:19:44.769 --> 00:19:47.430
authority, trust, build relationships. And so

00:19:47.430 --> 00:19:53.509
our step are create that dream 200, like build

00:19:53.509 --> 00:19:56.670
out that strategy. Then it's reaching out to

00:19:56.670 --> 00:20:00.809
those people. Then it's producing the art and

00:20:00.809 --> 00:20:02.750
science of producing amazing content. And so

00:20:02.750 --> 00:20:05.869
it's kind of the third step, I guess you could

00:20:05.869 --> 00:20:09.730
say, in there. And with that, some of the things

00:20:09.730 --> 00:20:14.269
I think about is I want the guest, to i don't

00:20:14.269 --> 00:20:16.990
i'm not into gotcha questions right or anything

00:20:16.990 --> 00:20:21.130
like that um but i want the guest to feel special

00:20:21.130 --> 00:20:23.509
i also want to talk speak to the expertise of

00:20:23.509 --> 00:20:26.970
that guest and so i kind of you know i remember

00:20:26.970 --> 00:20:30.309
um when i had i had one of the the co -founders

00:20:30.309 --> 00:20:33.309
of pixar on the podcast and i was like inside

00:20:33.309 --> 00:20:36.950
i'm like and and i've done thousands of interviews

00:20:36.950 --> 00:20:40.549
and i'm thinking you know i was like freaking

00:20:40.549 --> 00:20:42.329
out inside Jackson, I'm like, what am I going

00:20:42.329 --> 00:20:44.170
to talk about? What are we going to say? But

00:20:44.170 --> 00:20:46.109
I'm not sure. And I'm like, just settle down,

00:20:46.430 --> 00:20:50.650
Jeremy. And what I go to is more like open -ended

00:20:50.650 --> 00:20:54.869
questions that let them expand. And a good one

00:20:54.869 --> 00:20:59.450
that I always like is how do you start the business?

00:20:59.589 --> 00:21:01.470
How do you get started? And there's always a

00:21:01.470 --> 00:21:04.849
story, right? And so I remember I asked that

00:21:04.849 --> 00:21:07.069
question. I think he talked for like 20 minutes.

00:21:07.269 --> 00:21:10.450
And I would just sat back like. could add popcorn

00:21:10.450 --> 00:21:12.750
just listened i don't need to say a word just

00:21:12.750 --> 00:21:16.049
how did pixar get started right and he went and

00:21:16.049 --> 00:21:19.109
told some you know stories about george lucas

00:21:19.109 --> 00:21:22.170
and steve jobs eventually invested you know putting

00:21:22.170 --> 00:21:24.230
money into pixar and just told some incredible

00:21:24.230 --> 00:21:27.029
stories i could sit back and relax so you know

00:21:27.029 --> 00:21:30.250
sometimes it's just i think of what's the question

00:21:30.250 --> 00:21:35.569
to ask that elicits a good story Okay. And it's

00:21:35.569 --> 00:21:37.269
a little bit of prep before, right? I always

00:21:37.269 --> 00:21:39.150
like to ask what that person's thinking about

00:21:39.150 --> 00:21:43.670
and maybe they have a story, like a fun story

00:21:43.670 --> 00:21:46.309
that they have from their journey. But it's specific

00:21:46.309 --> 00:21:49.210
stories. If we think of what we remember and

00:21:49.210 --> 00:21:52.170
what we learn from, it's a story, right? And

00:21:52.170 --> 00:21:54.750
so if we look, think of our best, you know, favorite

00:21:54.750 --> 00:21:57.670
TV shows, movies are stories, right? And so getting

00:21:57.670 --> 00:22:00.930
the guests to tell stories. And I find you get

00:22:00.930 --> 00:22:02.710
the guests to tell a story because as you know,

00:22:02.809 --> 00:22:06.150
some guests are more dynamic than others. So

00:22:06.150 --> 00:22:09.450
I always think of what's a question that will

00:22:09.450 --> 00:22:12.190
elicit a good story. And it's usually an open

00:22:12.190 --> 00:22:14.529
-ended thing, like how'd you get started? Also,

00:22:14.609 --> 00:22:16.789
it could be, what was a big challenge you experienced?

00:22:17.130 --> 00:22:20.430
What was a high or success you had? Just what

00:22:20.430 --> 00:22:24.430
are some questions that they can expand on, right?

00:22:25.529 --> 00:22:27.630
So that's how I think about content. The second

00:22:27.630 --> 00:22:31.380
thing is I always think of, you know, it's not

00:22:31.380 --> 00:22:32.980
just the content, but it's the relationships.

00:22:33.119 --> 00:22:35.319
Like what we talked about before, I'm always

00:22:35.319 --> 00:22:36.900
thinking of how do I give to my relationships?

00:22:37.000 --> 00:22:41.420
And so how do I mush together content and relationships?

00:22:41.519 --> 00:22:47.599
Okay. And so I just had recently a guest on CJ

00:22:47.599 --> 00:22:51.579
Bruce, who's got a marketing, digital marketing

00:22:51.579 --> 00:22:55.700
company for food and beverage bands. And so one

00:22:55.700 --> 00:22:58.779
from a content perspective, all right, I tell

00:22:58.779 --> 00:23:01.730
also be able to be selfish. meaning ask questions

00:23:01.730 --> 00:23:04.690
you're curious about. So I was curious about,

00:23:04.809 --> 00:23:07.710
I'm big into Jackson. I think you are too, like

00:23:07.710 --> 00:23:10.730
healthy foods. Like what kind of kombucha flavors

00:23:10.730 --> 00:23:13.230
or brands does someone drink? What kind of protein

00:23:13.230 --> 00:23:15.289
bars do they have? What kind of plant -based

00:23:15.289 --> 00:23:19.009
products? And so I took the liberty and he works

00:23:19.009 --> 00:23:21.609
with a lot of these different companies to ask

00:23:21.609 --> 00:23:25.849
him what he likes. Right. And so he was rattling

00:23:25.849 --> 00:23:28.640
off. you know, different names of companies.

00:23:28.960 --> 00:23:30.900
And I was like writing, you know, I was writing

00:23:30.900 --> 00:23:33.519
them down. I'm like, and he felt he was boring

00:23:33.519 --> 00:23:35.039
me. I'm like, keep going. Like, what else do

00:23:35.039 --> 00:23:37.539
you eat? And what do you like? And I'm like,

00:23:37.559 --> 00:23:40.019
I'm writing my grocery list down right now. You

00:23:40.019 --> 00:23:43.359
know, I should try based on your recommendations.

00:23:44.019 --> 00:23:46.599
But in addition to that, we're also giving a

00:23:46.599 --> 00:23:49.920
shout to some of these brands, right? As well

00:23:49.920 --> 00:23:53.440
from a relationship perspective. So for me, it's

00:23:53.440 --> 00:23:56.039
all, it's great content, right? Cause I care

00:23:56.039 --> 00:23:57.880
about it. And not everyone does care about, but

00:23:57.880 --> 00:24:01.220
that's fine. Like I was really curious. And that's

00:24:01.220 --> 00:24:04.119
why I asked. And we went deep and he was like,

00:24:04.220 --> 00:24:06.140
yeah, I could stop when you want. And sometimes

00:24:06.140 --> 00:24:10.000
I'll ask about books because so as a host, what

00:24:10.000 --> 00:24:13.720
is, what do you geek out on? Right. And maybe

00:24:13.720 --> 00:24:15.720
other people don't, but that's okay. Right. And

00:24:15.720 --> 00:24:17.920
so I may ask about, Oh, Jackson, give me all

00:24:17.920 --> 00:24:19.880
of your favorite books. And I just had someone

00:24:19.880 --> 00:24:23.160
on earlier today also, and they named like three

00:24:23.160 --> 00:24:25.779
and I'm like, keep going. like because i could

00:24:25.779 --> 00:24:29.059
tell they had more you know and they're like

00:24:29.059 --> 00:24:31.000
are you sure i'm like yeah go in your bookshelf

00:24:31.000 --> 00:24:33.859
and just read them read them off right now and

00:24:33.859 --> 00:24:35.579
so they're like oh how to win friends of his

00:24:35.579 --> 00:24:38.240
people that's great you know he's like thinking

00:24:38.240 --> 00:24:42.839
or rich you know he said um you know uh emith

00:24:42.839 --> 00:24:44.700
by michael gerber he said getting things done

00:24:44.700 --> 00:24:47.799
by david allen and so when i find some sometimes

00:24:47.799 --> 00:24:51.200
jackson i will i have my audible app open and

00:24:51.200 --> 00:24:53.339
i'll literally buy it by the time they're done

00:24:53.339 --> 00:24:55.589
talking about it I'm still listening, but I'm

00:24:55.589 --> 00:24:57.049
like, oh, yeah, that's a good one. I'll type

00:24:57.049 --> 00:24:59.930
it in. I'll buy it. So questions that you're

00:24:59.930 --> 00:25:02.230
curious about, that you care about that, you

00:25:02.230 --> 00:25:04.630
know, and so that's from a content perspective.

00:25:05.289 --> 00:25:07.829
Well, you're you're an action oriented listener.

00:25:08.029 --> 00:25:10.529
And sometimes in like when we were younger and

00:25:10.529 --> 00:25:12.950
in school, some teachers hate that and they punish

00:25:12.950 --> 00:25:14.990
you for it. But I found that it's one of the

00:25:14.990 --> 00:25:17.589
coolest and most. most important ways to honor

00:25:17.589 --> 00:25:19.630
somebody and so i want to recap some of the things

00:25:19.630 --> 00:25:21.589
that i learned from you just now because i don't

00:25:21.589 --> 00:25:23.150
want anybody to miss it please give in the comments

00:25:23.150 --> 00:25:24.529
to what you learned on this because there's so

00:25:24.529 --> 00:25:26.190
many subtle realities of what we can pick up

00:25:26.190 --> 00:25:28.890
so um you talked about asking people about a

00:25:28.890 --> 00:25:31.089
story and one of the things i love about how

00:25:31.089 --> 00:25:33.150
you interview jeremy i don't do this by the way

00:25:33.150 --> 00:25:35.589
i think i come a little bit across more as uh

00:25:35.589 --> 00:25:39.869
more as hosty but when i talk to you it's like

00:25:39.869 --> 00:25:42.460
we're in the living room talking It's a very

00:25:42.460 --> 00:25:45.880
personable experience. I do tend to focus a little

00:25:45.880 --> 00:25:48.519
bit more on tone and cadence. And so I'm going

00:25:48.519 --> 00:25:50.779
to talk about that side of asking about story.

00:25:50.900 --> 00:25:52.920
And that's your style. You know what I mean?

00:25:53.180 --> 00:25:55.000
There's no right or wrong. The beauty of the

00:25:55.000 --> 00:25:57.779
podcast is you do whatever you want and it fits

00:25:57.779 --> 00:26:00.309
your style, right? So that's your style. And

00:26:00.309 --> 00:26:02.450
that's exactly right. And we don't have to be

00:26:02.450 --> 00:26:04.630
apologetic about our styles. We can embrace our

00:26:04.630 --> 00:26:06.730
styles on this. And we can still collaborate

00:26:06.730 --> 00:26:09.230
and find ways to engage them. So when you're

00:26:09.230 --> 00:26:11.089
asking about story, one of the easiest things

00:26:11.089 --> 00:26:13.089
to ask about stories, I learned this from one

00:26:13.089 --> 00:26:14.710
of our past guests two years ago. I just can't

00:26:14.710 --> 00:26:18.049
remember his name. But he's a phenomenal networker.

00:26:18.210 --> 00:26:21.089
And he always leaves with asking people and just

00:26:21.089 --> 00:26:24.309
saying, tell me about your story. And so there's

00:26:24.309 --> 00:26:26.349
a big difference. And there's a huge difference

00:26:26.349 --> 00:26:27.750
in tone. For those of you who are newer at the

00:26:27.750 --> 00:26:30.240
interview process of... Jeremy, what's your story?

00:26:30.880 --> 00:26:32.599
That's like intimidating. It's like, what the

00:26:32.599 --> 00:26:35.200
heck do you mean by what's my story? But if I

00:26:35.200 --> 00:26:37.880
say, tell me about your story, and I use a nicer

00:26:37.880 --> 00:26:40.039
voice, and I leave it open -ended, and I'm a

00:26:40.039 --> 00:26:42.420
bit playful with it, that encourages somebody

00:26:42.420 --> 00:26:44.559
to be like, okay, cool, I can create a story.

00:26:44.640 --> 00:26:46.599
And they might ask, what do you mean by that?

00:26:47.000 --> 00:26:49.680
No, seriously, beginning to end, or you can start

00:26:49.680 --> 00:26:51.980
in the middle. Tell me about yourself. You can

00:26:51.980 --> 00:26:53.859
always expand on it. So there's so many ways

00:26:53.859 --> 00:26:55.420
to do that. The second thing that I caught on

00:26:55.420 --> 00:26:59.380
that, you said get your guests. to tell a story

00:26:59.380 --> 00:27:02.259
that's something i can work on as a host is find

00:27:02.259 --> 00:27:04.619
out how do i get somebody to mention that pixar

00:27:04.619 --> 00:27:07.420
story and and make that make that plug so that

00:27:07.420 --> 00:27:09.640
it's easier for them to dive into your pros you're

00:27:09.640 --> 00:27:12.099
able to do it by yourself but sometimes as hosts

00:27:12.099 --> 00:27:15.839
we have to learn to nurture the guests into the

00:27:15.839 --> 00:27:18.579
type of environment or the type of mindset to

00:27:18.579 --> 00:27:20.220
speak the right direction. You talked about the

00:27:20.220 --> 00:27:23.380
grocery list. What Jeremy's alluding to, what

00:27:23.380 --> 00:27:27.339
he's exemplifying is we can take action on what

00:27:27.339 --> 00:27:29.759
our guest is giving us in the moment. And what

00:27:29.759 --> 00:27:32.299
we're doing is we're honoring and we're validating

00:27:32.299 --> 00:27:34.180
how they feel about what they're sharing, which

00:27:34.180 --> 00:27:36.539
gives them more confidence to continue to open

00:27:36.539 --> 00:27:38.819
up and explore and not think about the show.

00:27:39.059 --> 00:27:41.660
Another thing that you did on that. You talked

00:27:41.660 --> 00:27:44.140
about the shouting out to the brands, just like

00:27:44.140 --> 00:27:47.000
I called out Johnny Dumas and Lewis Howes in

00:27:47.000 --> 00:27:48.740
the beginning of this. I did that on purpose.

00:27:48.920 --> 00:27:50.779
And what we're going to do with our content afterwards,

00:27:50.960 --> 00:27:53.539
we have a resource section built into our landing

00:27:53.539 --> 00:27:56.859
page where we literally tag Johnny Dumas and

00:27:56.859 --> 00:27:59.339
his brand, and we tag Lewis Howes and his brand.

00:27:59.480 --> 00:28:02.240
And as our company grows and as our team for

00:28:02.240 --> 00:28:04.200
distribution grows, we're going to be reaching

00:28:04.200 --> 00:28:06.480
out to these celebrity -level influencers and

00:28:06.480 --> 00:28:07.839
say, hey, by the way, you've been mentioned.

00:28:08.279 --> 00:28:11.019
30 times throughout Vision Pros Live by 30 different

00:28:11.019 --> 00:28:13.420
people who would love to interview you on this.

00:28:13.500 --> 00:28:16.819
And we can use those examples to showcase and

00:28:16.819 --> 00:28:19.220
put materials together that do what? What Jeremy

00:28:19.220 --> 00:28:21.380
talked about. How do we serve those individuals

00:28:21.380 --> 00:28:23.980
and help them realize we want to build relationships

00:28:23.980 --> 00:28:26.319
with them too? And then you talked about the

00:28:26.319 --> 00:28:29.400
books. I love asking people, what are your three

00:28:29.400 --> 00:28:31.539
favorite resources for visionaries? What three

00:28:31.539 --> 00:28:33.839
resources do you recommend? And I like the word

00:28:33.839 --> 00:28:36.359
resources. Because I want to hear about the books,

00:28:36.460 --> 00:28:39.000
but some people get really creative. Also, some

00:28:39.000 --> 00:28:41.000
people don't read books. They may listen to a

00:28:41.000 --> 00:28:45.420
podcast. Totally. They may have an app or software

00:28:45.420 --> 00:28:47.759
they like, so it lets them go with whatever direction

00:28:47.759 --> 00:28:50.509
they want. I want to plug one more gap because

00:28:50.509 --> 00:28:53.630
I love your concept of we've got to talk to our

00:28:53.630 --> 00:28:56.869
dream 200, make that list. That is for those

00:28:56.869 --> 00:28:59.109
who are a lead in business, by the way. And I

00:28:59.109 --> 00:29:00.809
want to be careful on this. You can call wherever

00:29:00.809 --> 00:29:02.269
you want. Don't get me wrong. Don't let me control

00:29:02.269 --> 00:29:04.490
you on this. But here's my wise advice on this

00:29:04.490 --> 00:29:08.089
from having ruined my dream 200 and my first

00:29:08.089 --> 00:29:10.190
few years of business when I had no idea what

00:29:10.190 --> 00:29:12.529
I was doing. I thought I was the hot stuff. I

00:29:12.529 --> 00:29:14.490
thought I could influence people. And what I

00:29:14.490 --> 00:29:16.809
do, I called my dream list and I pretty much

00:29:16.809 --> 00:29:18.900
pissed everybody off because I. I had no idea

00:29:18.900 --> 00:29:20.859
how to provide real value. I wasn't there yet.

00:29:20.980 --> 00:29:24.099
So here's my gift to you who are newer. Write

00:29:24.099 --> 00:29:27.539
your 200 dream list and then just put it in a

00:29:27.539 --> 00:29:29.720
drawer for a little while. And do what Michael

00:29:29.720 --> 00:29:31.640
Gerber of the E -Myth talked about. Thank you

00:29:31.640 --> 00:29:33.000
for mentioning that. Boat Journey is one of my

00:29:33.000 --> 00:29:34.799
absolute favorites. I regret not reading it.

00:29:34.839 --> 00:29:36.319
The day it came across my desk. I read it eight

00:29:36.319 --> 00:29:37.720
years later and I was like, oh, I should have

00:29:37.720 --> 00:29:40.759
read this. He talks about calling 300 people

00:29:40.759 --> 00:29:43.519
in your market to find out how do they feel about

00:29:43.519 --> 00:29:45.859
what's going on. So my request for all of you,

00:29:45.880 --> 00:29:48.980
for your own sakes. at least call and talk to

00:29:48.980 --> 00:29:51.240
300 people first. You can find them on LinkedIn.

00:29:51.299 --> 00:29:53.720
You can find them on Facebook. Validate what

00:29:53.720 --> 00:29:56.259
you're up to. Learn how to swing the bat and

00:29:56.259 --> 00:29:59.619
strike out over and over and over before you

00:29:59.619 --> 00:30:02.779
call your 200. Then once you're prepared, once

00:30:02.779 --> 00:30:05.039
you're well -versed, you know what you're doing.

00:30:05.609 --> 00:30:08.710
Now it's time to really dive into that 200 and

00:30:08.710 --> 00:30:10.430
say, I'm going to own this. And so you don't

00:30:10.430 --> 00:30:13.009
have to wait fully, but my recommendation is

00:30:13.009 --> 00:30:14.970
at least swing the bat a few times. Do those

00:30:14.970 --> 00:30:17.710
people a favor and prepare yourself super well

00:30:17.710 --> 00:30:19.509
so that you're on point when you talk to them.

00:30:20.089 --> 00:30:22.230
So you can either double down with me on that,

00:30:22.250 --> 00:30:24.130
Jeremy, or we can go right into it. Yeah, I wanted

00:30:24.130 --> 00:30:26.069
to just piggyback on that for a second because

00:30:26.069 --> 00:30:29.329
I was looking up because I couldn't remember

00:30:29.329 --> 00:30:34.369
the name of the book. Talk about how do you reach

00:30:34.369 --> 00:30:38.450
out and approach Dream 200? And for me, when

00:30:38.450 --> 00:30:40.910
I think of the podcast, I always tell people,

00:30:40.950 --> 00:30:42.470
don't start off with the coldest of colds. Start

00:30:42.470 --> 00:30:44.529
off with the people you know and build from there.

00:30:44.650 --> 00:30:46.170
So you don't have to go to someone you don't

00:30:46.170 --> 00:30:48.210
know. But it was a really good book about that.

00:30:49.069 --> 00:30:51.950
And again, I want you, I want you, you're going

00:30:51.950 --> 00:30:54.950
to challenge me on this. But if I've been a bonehead

00:30:54.950 --> 00:30:59.099
kid or a bonehead for 25 years of my life. And

00:30:59.099 --> 00:31:01.019
I go and tell my friends or family that, hey,

00:31:01.059 --> 00:31:03.079
I'm starting a podcast. I'm going to get all

00:31:03.079 --> 00:31:04.859
sorts of people who love me enough to push back

00:31:04.859 --> 00:31:06.380
and say, what the freak do you think you know

00:31:06.380 --> 00:31:09.039
about podcasting? And that can crush your ego.

00:31:09.140 --> 00:31:11.160
It can crush your aspirations. I love that Taylor

00:31:11.160 --> 00:31:13.880
Welch says, don't share your dreams with your

00:31:13.880 --> 00:31:16.630
friends and family. And I get what he's saying.

00:31:16.690 --> 00:31:18.309
Don't share your goals with them because they're

00:31:18.309 --> 00:31:19.910
going to try to tear it down and stop you from

00:31:19.910 --> 00:31:22.509
doing something stupid. But there's a balance.

00:31:22.750 --> 00:31:25.049
So Jeremy, you're right. You got to know if your

00:31:25.049 --> 00:31:27.930
family is toxic or not as well in the process.

00:31:28.069 --> 00:31:30.349
But yes, there's a context on it. I mean, you

00:31:30.349 --> 00:31:32.390
know, like I told you, start with your relationships.

00:31:32.509 --> 00:31:34.809
And when I say that, I'm talking more like the

00:31:34.809 --> 00:31:37.109
business sense. Like if you have key clients

00:31:37.109 --> 00:31:39.430
or partners already, like you reach out to them

00:31:39.430 --> 00:31:41.630
and they know people in that sphere. But there

00:31:41.630 --> 00:31:45.759
was a really good book that I. listen to um about

00:31:45.759 --> 00:31:49.099
this topic called the third door and so i encourage

00:31:49.099 --> 00:31:50.960
people to check it out alex i don't know how

00:31:50.960 --> 00:31:55.599
to pronounce his last name um banana um and it's

00:31:55.599 --> 00:31:58.279
really good about how he built relationships

00:31:58.279 --> 00:32:01.180
and connected with like bill gates and just some

00:32:01.180 --> 00:32:04.579
really high level people and he talks about how

00:32:04.579 --> 00:32:06.819
he messed up along the way and what he did well

00:32:06.819 --> 00:32:10.680
um and on that topic you know i never eat alone

00:32:10.680 --> 00:32:13.339
by keith ferrazzi's another great book about

00:32:13.339 --> 00:32:15.900
relationship building so there's a lot out there

00:32:15.900 --> 00:32:19.539
um as far as that goes but you mentioned something

00:32:19.539 --> 00:32:24.339
before about stories of gas and here's a and

00:32:24.339 --> 00:32:26.180
i when you said it just popped in my mind what

00:32:26.180 --> 00:32:27.839
i actually do because sometimes i don't realize

00:32:27.839 --> 00:32:30.680
what i'm doing in the moment but sometimes people

00:32:30.680 --> 00:32:33.200
will talk and they won't be telling a story they

00:32:33.200 --> 00:32:39.650
may share like i had someone talk about um a

00:32:39.650 --> 00:32:41.910
website they're like oh yeah we connect like

00:32:41.910 --> 00:32:46.190
chat gpt to this other ai tool and i'm like oh

00:32:46.190 --> 00:32:50.970
can you give me an example and so by saying can

00:32:50.970 --> 00:32:52.970
you give me an example almost forces someone

00:32:52.970 --> 00:32:56.970
to tell a story right so if they're saying well

00:32:56.970 --> 00:33:00.349
jackson like my leadership principles or blah

00:33:00.349 --> 00:33:02.910
blah whatever and you're like oh cool can you

00:33:02.910 --> 00:33:07.079
give me an example of when you know so it almost

00:33:07.079 --> 00:33:09.940
force functions someone into telling a story

00:33:09.940 --> 00:33:11.960
and it helps me understand what they're talking

00:33:11.960 --> 00:33:15.799
about because someone said an acronym and i was

00:33:15.799 --> 00:33:17.839
like i had no idea what they were saying with

00:33:17.839 --> 00:33:20.900
that okay and i was like can you give me an example

00:33:20.900 --> 00:33:23.319
how you use that and just help tell me what it

00:33:23.319 --> 00:33:26.420
is right and because some people they're so they're

00:33:26.420 --> 00:33:32.380
so smart and it's industry jargon and most people

00:33:32.380 --> 00:33:34.359
may not even know they're talking about so Hey,

00:33:34.420 --> 00:33:36.319
can you share an example of that is a really

00:33:36.319 --> 00:33:39.319
good way I have found to get someone to tell

00:33:39.319 --> 00:33:43.259
a story. I love that. And I love that it still

00:33:43.259 --> 00:33:46.700
gives you the position of not necessarily having

00:33:46.700 --> 00:33:49.460
to admit that you don't know. But I'm going to

00:33:49.460 --> 00:33:51.960
juxtaposition that as well and transition us

00:33:51.960 --> 00:33:54.740
to what credibility really looks like in this

00:33:54.740 --> 00:33:57.920
noisy, saturated world, because it's also OK,

00:33:58.079 --> 00:34:01.319
my friends. And in fact, it's encouraged to not.

00:34:01.990 --> 00:34:06.009
No. I figured if I don't know, I'm sure there's

00:34:06.009 --> 00:34:07.609
a lot of other people that don't know. Same thing

00:34:07.609 --> 00:34:10.429
with you, right? So people are probably wondering,

00:34:10.489 --> 00:34:12.969
what was that? How can I know you lose someone?

00:34:13.409 --> 00:34:16.329
Exactly. And so I think a lot of hosts mess up

00:34:16.329 --> 00:34:18.969
in the early days. And salespeople do this all

00:34:18.969 --> 00:34:20.809
the time, too, where they feel like they have

00:34:20.809 --> 00:34:22.969
to know it all. And they pretend they have to

00:34:22.969 --> 00:34:24.590
know it all. But in reality, one of the greatest

00:34:24.590 --> 00:34:26.710
things that can liberate you is a quote from

00:34:26.710 --> 00:34:29.130
Matt Cutts, the search director of Google. When

00:34:29.130 --> 00:34:31.610
he was teaching our young startup back in 2010,

00:34:31.969 --> 00:34:36.530
he said, hey, guys, I'm not the god of SEO. So

00:34:36.530 --> 00:34:38.570
I don't know everything there is to know about

00:34:38.570 --> 00:34:41.369
it. The true side of an expert is not somebody

00:34:41.369 --> 00:34:43.530
who knows it all. It's somebody who's willing

00:34:43.530 --> 00:34:47.059
to go get the answer. And so there's 2 ,000 people

00:34:47.059 --> 00:34:49.039
here who change the algorithm every single day.

00:34:49.139 --> 00:34:51.300
How am I going to know what they did today? And

00:34:51.300 --> 00:34:53.059
so I will go get the answer for you. But that's

00:34:53.059 --> 00:34:54.840
the same as everybody. So if you're a new host

00:34:54.840 --> 00:34:57.599
and you hear something you don't know, lean into

00:34:57.599 --> 00:35:00.019
your credibility by saying, you know what? I

00:35:00.019 --> 00:35:01.860
don't know if my audience already knows about

00:35:01.860 --> 00:35:04.440
this or not, but that's a new term for me. What

00:35:04.440 --> 00:35:06.920
is that? And what is that acronym? Where is that

00:35:06.920 --> 00:35:09.039
applicable for my life? And your audience is

00:35:09.039 --> 00:35:11.139
going to go, oh, my gosh, I can trust this person.

00:35:11.599 --> 00:35:13.880
This person's actually willing to be real with

00:35:13.880 --> 00:35:16.079
me and they're human, too. So, Jeremy, let's

00:35:16.079 --> 00:35:18.079
talk about credibility from all sorts of angles

00:35:18.079 --> 00:35:21.179
on your side as well. And sometimes coming from

00:35:21.179 --> 00:35:24.059
beginner mindset, I mean, some people and sometimes

00:35:24.059 --> 00:35:25.780
I get worried that people can think I'm dumb

00:35:25.780 --> 00:35:29.659
if I, you know, don't, you know, know this or

00:35:29.659 --> 00:35:33.980
whatever it is. But for instance, I had Dimitri

00:35:33.980 --> 00:35:37.179
Buterina, OK, who is co -founder of Block Geeks

00:35:37.179 --> 00:35:43.739
and his son. started ethereum founded ethereum

00:35:43.739 --> 00:35:49.019
okay and so when i had dimitri on i'm like dimitri

00:35:49.019 --> 00:35:53.780
i'm super confused with ethereum you know cryptocurrency

00:35:53.780 --> 00:35:58.679
nfts and so and he's like break it down he's

00:35:58.679 --> 00:36:03.019
like germ i'll break it down for you and again

00:36:03.019 --> 00:36:05.679
sometimes i just i don't have an ego i'm just

00:36:05.679 --> 00:36:08.400
i really don't know and so he did an amazing

00:36:08.400 --> 00:36:12.130
job explaining how like he's overqualified to

00:36:12.130 --> 00:36:14.210
teach this to me, but if we're going to talk

00:36:14.210 --> 00:36:17.190
about it, I kind of wanted to understand the

00:36:17.190 --> 00:36:20.010
basics. Right. And so it was a really interesting

00:36:20.010 --> 00:36:22.889
episode and he could have been like, I could

00:36:22.889 --> 00:36:24.150
have been like, well, he's going to be like,

00:36:24.210 --> 00:36:27.369
Jeremy's such a dummy. Like, you know, he's,

00:36:27.449 --> 00:36:31.230
but it really helped. And some people have different

00:36:31.230 --> 00:36:33.409
definitions of these things too. Right. And so

00:36:33.409 --> 00:36:36.349
I just wanted to hear from him. And so he really

00:36:36.349 --> 00:36:38.349
broke it down in a simple way and allowed me

00:36:38.349 --> 00:36:40.610
to understand. And then when I forget Jackson,

00:36:40.710 --> 00:36:42.530
because I'm like, wait, what was that? I'll just

00:36:42.530 --> 00:36:44.309
go back and listen to the episode and have him

00:36:44.309 --> 00:36:47.050
explain it again, virtually, you know? Yeah.

00:36:47.130 --> 00:36:49.590
You've got a forever mentor on that and free

00:36:49.590 --> 00:36:51.469
mentorship from somebody who otherwise would

00:36:51.469 --> 00:36:53.389
have been pretty hard to reach. So there's so

00:36:53.389 --> 00:36:55.869
many hidden secrets too, of the value behind

00:36:55.869 --> 00:37:00.170
what podcasting can do for us. So from a B2B

00:37:00.170 --> 00:37:02.579
standpoint. and credibility i'll make one other

00:37:02.579 --> 00:37:04.679
claim about it that that can help people that

00:37:04.679 --> 00:37:07.119
i think too many people accidentally have blind

00:37:07.119 --> 00:37:09.599
spots on and fall victim of if you're a doctor

00:37:09.599 --> 00:37:13.780
never use the words well you can trust me i'm

00:37:13.780 --> 00:37:17.039
a doctor when we position our authority based

00:37:17.039 --> 00:37:19.440
on our title we're only showing that we can't

00:37:19.440 --> 00:37:21.920
explain or we don't really understand the value

00:37:21.920 --> 00:37:25.059
of something and i see founders do this um so

00:37:25.059 --> 00:37:27.280
many different industries they fall victim of

00:37:27.280 --> 00:37:28.920
saying well we're the best or you know you should

00:37:28.920 --> 00:37:30.679
trust us because we have six thousand reviews

00:37:30.679 --> 00:37:33.280
or whatever um that's a false sense of authority

00:37:33.280 --> 00:37:36.760
so where what what elements do you help clients

00:37:36.760 --> 00:37:39.079
realize they can put in the place to to create

00:37:39.079 --> 00:37:41.179
a true sense of credibility for what they do

00:37:41.179 --> 00:37:45.630
jeremy So on the topic of authority, it's funny

00:37:45.630 --> 00:37:48.269
you mentioned the doctor thing. So I'm listening

00:37:48.269 --> 00:37:50.969
to the revised version of anyone out there has

00:37:50.969 --> 00:37:54.690
listened to Influence by Robert Cialdini. There's

00:37:54.690 --> 00:37:57.289
a new version, new and expanded version. And

00:37:57.289 --> 00:38:00.809
I'm listening to it now. I have like three hours

00:38:00.809 --> 00:38:04.550
left of it. But he talks about how that is an

00:38:04.550 --> 00:38:06.869
authority. There's multiple layers of authority

00:38:06.869 --> 00:38:10.550
and credibility. And he said the people in these

00:38:10.550 --> 00:38:15.010
commercials would hire. someone from a sitcom

00:38:15.010 --> 00:38:18.369
or soap opera that played a doctor wasn't even

00:38:18.369 --> 00:38:22.929
a doctor on there and that was enough to get

00:38:22.929 --> 00:38:26.429
credibility that they played a doctor on tv right

00:38:26.429 --> 00:38:28.510
and you've i forgot what the saying is is like

00:38:28.510 --> 00:38:31.250
i'm not a doctor but i played one on tv right

00:38:31.250 --> 00:38:35.389
and but it still it still works even if someone

00:38:35.389 --> 00:38:39.730
right and so Sometimes, again, there's layers

00:38:39.730 --> 00:38:41.510
of credibility. In the mass market, though. I

00:38:41.510 --> 00:38:44.150
mean, let's be real. In the mass market, it works

00:38:44.150 --> 00:38:46.190
with general pop. But if you're working with

00:38:46.190 --> 00:38:48.610
elite minds. Yeah, yeah. I'm just saying there's

00:38:48.610 --> 00:38:52.969
layers of credibility. And, you know, there's

00:38:52.969 --> 00:38:54.670
no better credibility. I've talked to some of

00:38:54.670 --> 00:38:57.010
the top direct response marketers and copywriters

00:38:57.010 --> 00:38:59.110
in the world. Okay. And they're the best in the

00:38:59.110 --> 00:39:04.329
world at this. And they say, I don't create copy.

00:39:04.409 --> 00:39:08.690
I assemble copy. And a lot of it is. testimonials

00:39:08.690 --> 00:39:10.889
and case studies, like real testimonials and

00:39:10.889 --> 00:39:13.630
case studies. So if we talk about real authority,

00:39:14.050 --> 00:39:17.929
it's like someone who used a service, got an

00:39:17.929 --> 00:39:21.309
actual result and talked about it. Right. So

00:39:21.309 --> 00:39:24.829
there's, I don't know, maybe you could tell me

00:39:24.829 --> 00:39:28.170
what's a better social proof credibility authority

00:39:28.170 --> 00:39:32.530
than lots of testimonial case studies. And there's

00:39:32.530 --> 00:39:36.059
ways to do. I mean, a shout out to Ian Garlick,

00:39:36.059 --> 00:39:39.800
who runs videocasestory .com. And he's like,

00:39:39.980 --> 00:39:43.239
Jeremy, it needs to be super actionable, super

00:39:43.239 --> 00:39:45.539
specific, like saying, I loved working with so

00:39:45.539 --> 00:39:49.400
-and -so. It's not a good case study, but let's

00:39:49.400 --> 00:39:52.159
just assume it's a good one. I'm glad you counted

00:39:52.159 --> 00:39:54.599
yourself perfectly on it because there's a profound

00:39:54.599 --> 00:39:57.340
depth and value of having tons and tons and tons.

00:39:57.980 --> 00:40:00.820
But I love that Ollie Gardner of Unbounce taught

00:40:00.820 --> 00:40:02.860
this thing called Frankenpage, one of the best

00:40:02.860 --> 00:40:05.659
in -person presentations I've ever seen. And

00:40:05.659 --> 00:40:08.400
he talked about how your case study should show

00:40:08.400 --> 00:40:11.460
the transformation. If you're not showcasing

00:40:11.460 --> 00:40:13.280
the transformation, then people can see right

00:40:13.280 --> 00:40:15.699
through it that are more sophisticated in terms

00:40:15.699 --> 00:40:18.219
of marketing. So if you can combine the art of

00:40:18.219 --> 00:40:20.280
having hundreds of thousands of testimonials

00:40:20.280 --> 00:40:22.920
because you're just that well -known, and you

00:40:22.920 --> 00:40:25.300
can combine that with the showcasing of, wow,

00:40:25.380 --> 00:40:28.280
within seconds I can see and feel. Dang, I want

00:40:28.280 --> 00:40:31.619
that transformation. That is huge. I don't think

00:40:31.619 --> 00:40:34.059
there is much that can compete with that level

00:40:34.059 --> 00:40:38.780
of influence. Yeah. And sometimes for inspiration,

00:40:39.000 --> 00:40:44.219
Jackson, I'll go to VWO .com if anyone's heard

00:40:44.219 --> 00:40:49.000
of it. It's Visual Website Optimizer. And they've

00:40:49.000 --> 00:40:51.800
kind of shortened it to VWO .com. And the reason

00:40:51.800 --> 00:40:54.480
I get inspiration from there is because they

00:40:54.480 --> 00:40:57.630
basically test. web pages, right? So they'll

00:40:57.630 --> 00:41:00.329
split test web pages. So you can show different

00:41:00.329 --> 00:41:04.969
web pages to, let's say, 100 to this group, 100

00:41:04.969 --> 00:41:07.889
to this group, and you see which one converts

00:41:07.889 --> 00:41:11.289
better. And then you could even swap out elements

00:41:11.289 --> 00:41:13.170
of that page. So everything's the same except

00:41:13.170 --> 00:41:15.449
for the headliner. Everything's the same except

00:41:15.449 --> 00:41:18.449
for the example. So when you mentioned authority,

00:41:18.630 --> 00:41:20.829
I look and see what do they have on there? Because

00:41:20.829 --> 00:41:24.519
I'm sure they've split tested this page. a million

00:41:24.519 --> 00:41:28.659
times okay because that's what they do so what

00:41:28.659 --> 00:41:31.539
i look at is from an authority okay so they have

00:41:31.539 --> 00:41:34.900
a specific you know actionable thing then they

00:41:34.900 --> 00:41:39.460
have some you know banners of people of companies

00:41:39.460 --> 00:41:41.679
they've worked with then they have a comprehensive

00:41:41.679 --> 00:41:44.079
platform then they have some case studies so

00:41:44.079 --> 00:41:47.630
i just look and see what How do they lay out

00:41:47.630 --> 00:41:49.130
the page? Because I'm sure they've tested this

00:41:49.130 --> 00:41:51.309
a million and one times to get some inspiration,

00:41:51.469 --> 00:41:55.550
right? And what the calls to action are. And

00:41:55.550 --> 00:41:57.730
so from an authority perspective, obviously,

00:41:57.809 --> 00:42:00.250
when I'm talking, I'm going to go back to podcasting

00:42:00.250 --> 00:42:02.570
and authority. Obviously, you're borrowing authority

00:42:02.570 --> 00:42:06.030
from guests that you have. head on right so when

00:42:06.030 --> 00:42:09.369
i had uh i had a friend say oh jeremy i love

00:42:09.369 --> 00:42:12.030
iq bars right um i you know i'm like oh cool

00:42:12.030 --> 00:42:15.409
he knows i like a good protein bar so i go out

00:42:15.409 --> 00:42:17.469
check it out i'm like oh this is great maybe

00:42:17.469 --> 00:42:19.389
i'll have the guest on my or the the founder

00:42:19.389 --> 00:42:21.110
of my podcast he goes well do you know i'm like

00:42:21.110 --> 00:42:24.570
no that's fine so i emailed him in that afternoon

00:42:24.570 --> 00:42:26.250
he responds with sure i'll come on the podcast

00:42:26.250 --> 00:42:29.210
and he goes how'd you get him on the podcast

00:42:29.210 --> 00:42:31.809
so quickly i'm like well i just emailed him but

00:42:31.809 --> 00:42:34.920
the truth is there was a lot of social proof

00:42:34.920 --> 00:42:38.539
in my email, right? So I said, hey, I've also

00:42:38.539 --> 00:42:41.119
had, by the way, do you want to come on? I've

00:42:41.119 --> 00:42:44.599
had the founder of Quest Nutrition, RX Bar, Jimmy

00:42:44.599 --> 00:42:47.460
Bar, and I listed a bunch of other CPG companies

00:42:47.460 --> 00:42:50.179
on there. So even if someone's like, well, Jeremy,

00:42:50.260 --> 00:42:52.900
I haven't interviewed those people. That's cool.

00:42:53.219 --> 00:42:56.559
I think of, okay, what credibility and social

00:42:56.559 --> 00:42:58.420
proof do you have? How many years in the industry?

00:42:59.360 --> 00:43:01.519
past clients or people have you worked with like

00:43:01.519 --> 00:43:03.480
you mentioned john lee dumas and lewis house

00:43:03.480 --> 00:43:07.179
right so there's lots of ways to have social

00:43:07.179 --> 00:43:09.119
proof it's not just numbers like when i had reached

00:43:09.119 --> 00:43:11.179
out to the co -founder of pixar i didn't he didn't

00:43:11.179 --> 00:43:13.900
go how many downloads do you have because i already

00:43:13.900 --> 00:43:15.659
provided enough social proof and credibility

00:43:16.670 --> 00:43:18.789
in that email that he didn't have to ask that

00:43:18.789 --> 00:43:21.309
it didn't matter now that is one metric like

00:43:21.309 --> 00:43:24.449
if you i say if you got it flaunt it right so

00:43:24.449 --> 00:43:26.610
if you have a lot of linkedin connections if

00:43:26.610 --> 00:43:28.630
you have a lot of facebook connections you know

00:43:28.630 --> 00:43:31.349
whatever you can use that but there's lots of

00:43:31.349 --> 00:43:34.389
layers of credibility there there are and i love

00:43:34.389 --> 00:43:36.329
what you said about the i actually really like

00:43:36.329 --> 00:43:38.670
the quote that if you've got it flaunted just

00:43:38.670 --> 00:43:40.610
be careful my friends because it's like that

00:43:40.610 --> 00:43:42.929
title of being a doctor um you know if you're

00:43:42.929 --> 00:43:46.260
trying to pose with your accolades or as your

00:43:46.260 --> 00:43:49.380
titles as your form of credibility like the most

00:43:49.380 --> 00:43:51.380
sophisticated the market the people who are going

00:43:51.380 --> 00:43:53.300
to want to work with you long term they might

00:43:53.300 --> 00:43:55.199
buy from you temporarily but as soon as they

00:43:55.199 --> 00:43:57.699
find out that you're not really all that a bag

00:43:57.699 --> 00:44:00.440
of doritos they're gone so i'm a big fan of the

00:44:00.440 --> 00:44:03.340
quote too it's who you know not what you know

00:44:03.340 --> 00:44:05.400
but my quote is it's who you know not what you

00:44:05.400 --> 00:44:08.239
know and then it's what you know because if you

00:44:08.239 --> 00:44:10.539
don't know what to do after you meet that who

00:44:10.539 --> 00:44:12.780
you're screwed And you're probably going to be

00:44:12.780 --> 00:44:14.360
screwed for a long time. So you want to make

00:44:14.360 --> 00:44:16.739
sure your credibility is tied to your authenticity

00:44:16.739 --> 00:44:18.920
or integrity. And so what we were just looking

00:44:18.920 --> 00:44:20.940
at with BWO, thank you for that, Jeremy, because

00:44:20.940 --> 00:44:23.739
I'm going to be gifting this to my team because

00:44:23.739 --> 00:44:26.420
we are constantly looking at how do we make sure

00:44:26.420 --> 00:44:29.489
that our testimonials. and our case studies our

00:44:29.489 --> 00:44:33.190
authority is interlaced into our content in a

00:44:33.190 --> 00:44:35.449
way that's super organic through the show through

00:44:35.449 --> 00:44:37.610
our landing pages and bwo is one of the best

00:44:37.610 --> 00:44:41.150
pages i've seen i was going to show vid iq because

00:44:41.150 --> 00:44:43.570
vid iq does a really good job of this and it's

00:44:43.570 --> 00:44:47.949
not an accident that their features Their benefits

00:44:47.949 --> 00:44:50.429
and their pain points just happen to be talked

00:44:50.429 --> 00:44:53.090
about by the clients that are featured throughout

00:44:53.090 --> 00:44:55.590
their website. That is not an accident. That

00:44:55.590 --> 00:44:58.949
is a strategic plug to make sure that every little

00:44:58.949 --> 00:45:00.949
piece of content that they have built into their

00:45:00.949 --> 00:45:04.309
page is contributing to showcasing just how powerful

00:45:04.309 --> 00:45:07.090
vidIQ is. Without vidIQ, you happen to be the

00:45:07.090 --> 00:45:08.690
one to say, oh, we're the powerful one. We're

00:45:08.690 --> 00:45:11.150
the biggest. Nobody cares what you think. People

00:45:11.150 --> 00:45:13.829
care what others think about what you do, and

00:45:13.829 --> 00:45:16.539
they care if you care. about what they're doing

00:45:16.539 --> 00:45:19.179
so with podcasting i'm going to go back to the

00:45:19.179 --> 00:45:21.659
horizontal principle that jeremy started us off

00:45:21.659 --> 00:45:25.099
with all of our content all of our effort if

00:45:25.099 --> 00:45:27.199
everything that we're doing is designed to show

00:45:27.199 --> 00:45:29.559
people how much we care about building a relationship

00:45:29.559 --> 00:45:32.219
with them that's going to help you create something

00:45:32.219 --> 00:45:35.239
sustainable or create a sustainable podcast so

00:45:35.239 --> 00:45:38.159
we've got very little time left jeremy i want

00:45:38.159 --> 00:45:39.599
to make sure to make room for is there anything

00:45:39.599 --> 00:45:41.719
else that you want to share from this golden

00:45:41.719 --> 00:45:44.719
bag of wisdom for the podcasters that are out

00:45:44.719 --> 00:45:47.179
there anything that can help visionaries and

00:45:47.179 --> 00:45:51.099
podcasters continue to grow there here's two

00:45:51.099 --> 00:45:53.880
things and it's nothing with podcasting necessarily

00:45:53.880 --> 00:45:57.099
but you know it does and it doesn't it's more

00:45:57.099 --> 00:46:00.619
business right yeah i think of one of the two

00:46:00.619 --> 00:46:03.059
most important things that i have to remind myself

00:46:03.059 --> 00:46:06.579
of and sometimes i forget which is some of the

00:46:06.579 --> 00:46:10.360
most important um breakthroughs i've had is because

00:46:10.360 --> 00:46:14.179
of mentorship right and in podcasts is it could

00:46:14.179 --> 00:46:15.920
be mentorship through listening to a podcast

00:46:15.920 --> 00:46:17.900
having a podcast guest on listening to a book

00:46:17.900 --> 00:46:22.099
but finding out someone i highly respect and

00:46:22.099 --> 00:46:25.760
delivering value to them and in return i've got

00:46:25.760 --> 00:46:29.199
i had some great mentors like one uh brian kurtz

00:46:29.199 --> 00:46:32.739
is awesome he wrote over deliver and just one

00:46:32.739 --> 00:46:34.860
of those human beings like a true giver of a

00:46:34.860 --> 00:46:36.840
human being and when i first had him on the podcast

00:46:36.840 --> 00:46:39.320
i'm like this person is going to be my friend

00:46:39.320 --> 00:46:41.500
colleague and mentor because he's just an amazing

00:46:41.500 --> 00:46:46.349
person and Getting a mentor that's doing what

00:46:46.349 --> 00:46:49.150
you are doing, who's been there, done that. I

00:46:49.150 --> 00:46:52.909
have mentors in health, in business, in a variety

00:46:52.909 --> 00:46:55.690
of aspects. So it's not just one mentor for everything.

00:46:56.909 --> 00:46:59.670
And so mentorship has been huge. I'm always thinking

00:46:59.670 --> 00:47:03.849
of who has already done what I want to do. They

00:47:03.849 --> 00:47:09.210
already have the roadmap. And so getting that

00:47:09.210 --> 00:47:13.690
mentorship. um that's one one thing that has

00:47:13.690 --> 00:47:15.929
been something subtle that you just because you

00:47:15.929 --> 00:47:18.309
just nailed it and no almost nobody talks about

00:47:18.309 --> 00:47:20.449
this and most people can't hear it one of the

00:47:20.449 --> 00:47:24.010
saddest lines i hear people say is i have a coach

00:47:24.010 --> 00:47:28.050
or they're talking to an audience about somebody's

00:47:28.050 --> 00:47:30.239
off and like already have a coach And I'm like,

00:47:30.280 --> 00:47:32.599
what kind of coach pigeonholed you into thinking

00:47:32.599 --> 00:47:36.860
that you only need one coach for life? You're

00:47:36.860 --> 00:47:41.079
stuck. Bill Gates, LeBron James, any major athlete.

00:47:41.199 --> 00:47:44.320
I go to Michael Jordan, obviously. He had nutrition

00:47:44.320 --> 00:47:48.199
coaches, fitness coaches, Phil Jackson, all those

00:47:48.199 --> 00:47:51.079
people. So I just say, those of you visionaries,

00:47:51.079 --> 00:47:55.280
expand to having multiple. And of course, be

00:47:55.280 --> 00:47:57.539
wise about who you work with. So Jeremy, what's

00:47:57.539 --> 00:48:01.309
the point number two? You know, a good friend,

00:48:01.389 --> 00:48:04.050
colleague, mentor, Ed O 'Keefe wrote Time Collapsing.

00:48:04.050 --> 00:48:05.849
And so I'm always thinking of time collapsing.

00:48:05.969 --> 00:48:08.789
How do you collapse time and get a result in

00:48:08.789 --> 00:48:11.070
a shorter period of time? And one of these things,

00:48:11.170 --> 00:48:14.809
Jackson, I sometimes forget. The biggest time

00:48:14.809 --> 00:48:17.929
collapsing I've seen, and it's not always possible,

00:48:18.070 --> 00:48:22.530
is from a mentorship perspective or relationship

00:48:22.530 --> 00:48:26.230
perspective is to spend money. So some of the

00:48:26.230 --> 00:48:29.289
people that I respect. I will buy all their books.

00:48:29.389 --> 00:48:31.349
I will, if I have, you know, if someone has the

00:48:31.349 --> 00:48:33.769
means, I will buy their programs. I will buy

00:48:33.769 --> 00:48:36.809
their master, like whatever it is and to learn

00:48:36.809 --> 00:48:40.170
from them. And that's a time collapsing piece

00:48:40.170 --> 00:48:42.789
that, yeah, you can consume this stuff for free,

00:48:42.829 --> 00:48:45.469
but having that relationship and just putting

00:48:45.469 --> 00:48:48.030
money on the table saying, I value you and paying

00:48:48.030 --> 00:48:50.469
for your time. I have people that will, that

00:48:50.469 --> 00:48:54.230
mentored me and they're happy to talk to me and

00:48:54.230 --> 00:48:56.369
not charge me. And I insist, I'm like, listen.

00:48:57.360 --> 00:49:00.280
your time's valuable i want to pay you for a

00:49:00.280 --> 00:49:02.599
once a week session i mean they're a friend by

00:49:02.599 --> 00:49:04.460
the way but i want to pay you for once a week

00:49:04.460 --> 00:49:05.880
sessions i don't want to feel like i'm bothering

00:49:05.880 --> 00:49:10.480
you and i want to pay you like ongoing right

00:49:10.480 --> 00:49:14.460
and so i have found that to be something that

00:49:14.460 --> 00:49:16.480
just jumps you right oh i want to connect with

00:49:16.480 --> 00:49:18.820
just buy all their stuff i mean if you or buy

00:49:18.820 --> 00:49:21.519
whatever you can with their stuff right it could

00:49:21.519 --> 00:49:24.079
just be their book right 20 bucks or whatever

00:49:24.079 --> 00:49:26.929
it is so That's two things that I'm thinking

00:49:26.929 --> 00:49:29.829
about that from a time collapsing perspective

00:49:29.829 --> 00:49:33.969
have helped me personally. Huge. I'll give another

00:49:33.969 --> 00:49:36.510
example of time collapsing from today and a special

00:49:36.510 --> 00:49:39.409
shout out to one of my mentors, Dr. Lance Knob,

00:49:39.489 --> 00:49:42.429
who I met through this show. And Dr. Lance runs

00:49:42.429 --> 00:49:45.329
a mastermind on Thursdays of a super elite set

00:49:45.329 --> 00:49:47.369
of entrepreneurs. I can't believe it's free to

00:49:47.369 --> 00:49:49.329
be honest with you, but he does a hot seat session

00:49:49.329 --> 00:49:53.010
where every Thursday at noon, we're on this clubhouse

00:49:53.010 --> 00:49:55.699
and. The person that's in the hot seat proposes

00:49:55.699 --> 00:49:57.539
what their challenge is, and we all get to contribute

00:49:57.539 --> 00:50:01.420
on that. So today, the gentleman that was speaking,

00:50:01.579 --> 00:50:03.920
his name's Andrew, and another gentleman, I wish

00:50:03.920 --> 00:50:06.519
I remember, I think it was Tom. They were talking

00:50:06.519 --> 00:50:09.349
about... social media and how to do better on

00:50:09.349 --> 00:50:11.090
social media and they're they're old school guys

00:50:11.090 --> 00:50:12.449
they know how to do the traditional business

00:50:12.449 --> 00:50:15.150
stuff and they were both taking the the humble

00:50:15.150 --> 00:50:17.449
approach of saying like you know i don't really

00:50:17.449 --> 00:50:19.969
understand or know it and so i've got to do this

00:50:19.969 --> 00:50:21.329
i've got to this i've got to this i've got to

00:50:21.329 --> 00:50:23.710
this go to this go to this and and it was nothing

00:50:23.710 --> 00:50:26.070
aligned with the pattern of their careers which

00:50:26.070 --> 00:50:28.489
was all built around teams and people and so

00:50:28.489 --> 00:50:30.889
i jumped in for my session to give some v i said

00:50:30.889 --> 00:50:34.289
you know You guys are probably the two out of

00:50:34.289 --> 00:50:38.070
– if I had a room of 99 marketers and you two,

00:50:38.150 --> 00:50:40.210
you would be the two that I would turn to to

00:50:40.210 --> 00:50:41.829
help me figure out how to crush it on social

00:50:41.829 --> 00:50:44.429
media. And the reason why is, one, you have the

00:50:44.429 --> 00:50:46.090
humility to admit that you don't know what to

00:50:46.090 --> 00:50:48.190
do. Two, the other reason why is you understand

00:50:48.190 --> 00:50:51.429
the powers of the team. So there's an old fable

00:50:51.429 --> 00:50:54.369
about two guys that are trying to cut down trees.

00:50:54.650 --> 00:50:56.869
One's old, one's young, and the young man's super

00:50:56.869 --> 00:50:58.429
buff, and he's trying to cut down trees. At the

00:50:58.429 --> 00:51:00.829
end of the day, the old man's cut down two trees.

00:51:01.369 --> 00:51:04.210
And the young man's only cut down one. And the

00:51:04.210 --> 00:51:06.530
young man's going, what the heck, man? Why were

00:51:06.530 --> 00:51:08.010
you able to cut down more trees than me? You

00:51:08.010 --> 00:51:10.789
were taking breaks all the time. And the old

00:51:10.789 --> 00:51:13.150
man says, well, while you were sitting there

00:51:13.150 --> 00:51:14.809
just chopping all day at that darn tree, I was

00:51:14.809 --> 00:51:17.329
sharpening my axe. Well, they didn't notice the

00:51:17.329 --> 00:51:18.869
third guy. There was another third young man.

00:51:19.050 --> 00:51:21.670
And the third young man had chopped down 15 trees.

00:51:21.989 --> 00:51:25.199
And they're going, what the heck? how did you

00:51:25.199 --> 00:51:27.079
chop down 15 trees? And he says, well, I spent

00:51:27.079 --> 00:51:30.099
my first few hours hiring some people. I thought

00:51:30.099 --> 00:51:32.579
you were going to say a chainsaw, but yeah. Right,

00:51:32.659 --> 00:51:35.360
it's a chainsaw aspect too, but I think one of

00:51:35.360 --> 00:51:38.619
the biggest challenges in entrepreneurship. So

00:51:38.619 --> 00:51:41.099
many solopreneurs fall in the category of entrepreneurship,

00:51:41.519 --> 00:51:43.500
and they don't realize it's a team sport. And

00:51:43.500 --> 00:51:45.179
that if you don't have great team members, you

00:51:45.179 --> 00:51:46.860
don't empower your great team members, you don't

00:51:46.860 --> 00:51:49.159
take action with great team members, if you fall

00:51:49.159 --> 00:51:50.500
into that mentality, I have to figure this out

00:51:50.500 --> 00:51:52.380
myself. I have to do it all. I have to be the

00:51:52.380 --> 00:51:55.599
one who finds that ego is taking over. But if

00:51:55.599 --> 00:51:57.260
you can build a great team, I could have never

00:51:57.260 --> 00:51:59.900
built this podcast without a team. Never. Especially

00:51:59.900 --> 00:52:02.820
not at the level that it is. I love my team.

00:52:03.050 --> 00:52:05.250
My team is what makes all this possible. And

00:52:05.250 --> 00:52:08.469
so I highly recommend studying these. Jeremy

00:52:08.469 --> 00:52:10.869
listed so many phenomenal research to help you

00:52:10.869 --> 00:52:12.750
do it. He's helped us understand the value of

00:52:12.750 --> 00:52:14.230
mentors. But if you're looking at the people

00:52:14.230 --> 00:52:16.170
who have been successful for longer than 10 years

00:52:16.170 --> 00:52:19.150
at what they do, ask them about their teams.

00:52:20.099 --> 00:52:22.139
Ask them who helped them along the way. The most

00:52:22.139 --> 00:52:25.000
successful ones almost always have a whole group

00:52:25.000 --> 00:52:26.880
of people that they've been able to inspire to

00:52:26.880 --> 00:52:29.900
help them move. And that is time collapsing.

00:52:30.079 --> 00:52:32.019
When you've got 10 people who are working on

00:52:32.019 --> 00:52:34.179
building out the project, it's a phenomenal way

00:52:34.179 --> 00:52:35.699
to time collapse. And there's also ways we can

00:52:35.699 --> 00:52:37.820
do that for ourselves too. So Jeremy, this was

00:52:37.820 --> 00:52:39.880
so powerful. I wish I could keep going for another

00:52:39.880 --> 00:52:43.579
hour. I would love to, but I do need to be responsible

00:52:43.579 --> 00:52:45.440
with my team and get some things done for them.

00:52:45.539 --> 00:52:47.360
But those of you who are listening, drop your

00:52:47.360 --> 00:52:50.250
comments, drop your questions. Feel free to connect

00:52:50.250 --> 00:52:52.030
with us. I know that Jeremy is one of those types

00:52:52.030 --> 00:52:54.309
of mentors who's able to be there for people

00:52:54.309 --> 00:52:56.670
who want it. So don't hesitate to reach out to

00:52:56.670 --> 00:52:59.650
him. Check out rise25 .com. See what that can

00:52:59.650 --> 00:53:01.489
do for you as well. And if you're in the space

00:53:01.489 --> 00:53:04.570
for moving forward with a podcast, make sure

00:53:04.570 --> 00:53:06.090
to lean on people like Jeremy and see how to

00:53:06.090 --> 00:53:08.139
do it. Don't try to do it on your own. You can

00:53:08.139 --> 00:53:10.639
avoid so many potholes and you can make sure

00:53:10.639 --> 00:53:12.840
that you're following the best type of roadmap

00:53:12.840 --> 00:53:15.219
to get to where you want to go by mentoring with

00:53:15.219 --> 00:53:16.360
those who've already been there and done that.

00:53:16.460 --> 00:53:18.300
So Jeremy, I'll give you the last word, final

00:53:18.300 --> 00:53:21.460
words of wisdom. There's a lot of free resources

00:53:21.460 --> 00:53:24.139
on inspiredinsider .com, which is my podcast.

00:53:24.280 --> 00:53:27.579
So you can search if you're looking for resources,

00:53:27.880 --> 00:53:30.639
like how do I name my podcast or whatever it

00:53:30.639 --> 00:53:32.800
is, just type it in the search bar. I'm sure

00:53:32.800 --> 00:53:35.539
there's something there. So it's there for you

00:53:35.539 --> 00:53:37.489
whenever you want it. And connect with me on

00:53:37.489 --> 00:53:39.210
LinkedIn. If you're on LinkedIn, I'm more active

00:53:39.210 --> 00:53:42.989
on LinkedIn. Very good. Inspired Insider Podcast.

00:53:43.349 --> 00:53:44.849
Let's check it out. I'm going to subscribe right

00:53:44.849 --> 00:53:47.050
after we hang up on this too. Jeremy, it's been

00:53:47.050 --> 00:53:48.829
an absolute pleasure and privilege in Vision

00:53:48.829 --> 00:53:50.869
Pros. If you want to share your vision on our

00:53:50.869 --> 00:53:52.869
episodes, there's a button at visionproslive

00:53:52.869 --> 00:53:55.210
.com in the top right corner. It says, be our

00:53:55.210 --> 00:53:57.630
guest. It is not that hard. Just click the button.

00:53:58.090 --> 00:54:00.050
You clicked a book and we would love to interview

00:54:00.050 --> 00:54:01.889
you. Even if you're brand new, you don't have

00:54:01.889 --> 00:54:05.010
to be a seasoned veteran in the podcast space,

00:54:05.190 --> 00:54:07.090
crushing in the B2B space. You can be somebody

00:54:07.090 --> 00:54:08.829
who's brand new, helping out your local neighborhood.

00:54:09.070 --> 00:54:11.389
I just love hearing about Visions from people

00:54:11.389 --> 00:54:12.750
who are out there helping others in the world.

00:54:12.989 --> 00:54:14.530
Everybody take care. We'll see you in the next

00:54:14.530 --> 00:54:16.449
episode. Thank you for being here today. I'm

00:54:16.449 --> 00:54:18.190
really happy that you tuned in to Vision Pros

00:54:18.190 --> 00:54:21.130
Live. I'm looking forward to seeing your reactions

00:54:21.130 --> 00:54:23.789
as these episodes continue to move forward. This

00:54:23.789 --> 00:54:25.670
is going to get more and more fun. We'll have

00:54:25.670 --> 00:54:27.889
more and more engagement as well. invite people

00:54:27.889 --> 00:54:30.329
to participate in the show and thank you for

00:54:30.329 --> 00:54:32.510
giving us your time and attention. Have an excellent

00:54:32.510 --> 00:54:34.949
time building out your vision and becoming a

00:54:34.949 --> 00:54:35.570
vision pro yourself.