Hey, what's up, everybody? Welcome in to another
episode of Vision Pros Live. And I'm celebrating
having reached over 2 ,000 episodes. I cannot
believe that. What a surreal feeling. And I'm
building out some optimizations for the show
with the team, as inspired by the team, actually.
That is one of the greatest resources and assets
and life contributions that I've had, is having
team members who help me build things. and inspire
me to do so well. So we're constantly working
in optimization and the future for podcasting
is super bright. I do call our industry. an amateur
industry. And that's not an insult. That's a
reality. The reality is anybody can purchase
a $45 microphone. Anybody can purchase a $60
camera and anybody can, can use anything. It
can use Facebook live and call it a podcast.
I don't have to have something official. That's
exactly what I did in my first episode. And so
there's so many ways you can build out and we're
in a top 5 % global ranking right now. And we
don't even focus very much on that reality. We
probably should be north of 2%. But My focus
is on making sure that the experience is as high
quality as possible for my guests, for my team
as well. And I want to make sure that everything
that we're doing continues to get optimized.
So right now I'm doing that with ChatGPT. One
of the greatest opportunities we just came across
as we were optimizing was when people booked
to be on our show, you just go to visionproslive
.com, by the way, if you're a visioner and you
want to be with us, click on the button that
says be our guest. You'll go to a landing page
where it has our trailer and tells you about
the experience. Then when you click to book,
you're going to actually book your appointment.
And this is designed as a starter stage. We're
not trying to exclude and only have the best
of the best visionaries. That's for the beyourbestshow
.com. But for here, we're inviting anybody to
come on and share what your vision is to help
the world. And we do have our own ways of pre
-qualifying and saying, you know, this isn't
going to be a good fit for us or we don't want
to actually move forward to this episode. You
do got to qualify. But in general, we do want
to inspire people to pursue their dreams. And
it's really fun to be the one who found somebody
first. So with all that said, as soon as people
book, they would end up on a confirmation page.
And I noticed today when we were looking at that,
that it said we were top 10 % global. And I was
like, oh, we've been a top 5 % for a long time.
And I noticed it said we had 17 ,000 downloads.
And I was like, well, wait a second. We're over
44 ,000 downloads now. And there was other elements
of it that I realized like, you know what? Rather
than just make these copy tweaks. It's probably
time that we upgrade this experience. So I started
to work with ChatGPT and I started to ask it
about, okay, we have what we consider the customer
journey mapping. It's not a customer, but it's
somebody who's come in our show. We need to take
care of them. So the guest. But, you know, you
call it customer journey mapping. Where are they
at in this process? Okay, they're at the process
of having booked. What is it that we can do to
best serve them in this moment? What is it that
they could use? And it didn't do a very good
job of thinking through that, which was surprising.
But I combined that with, okay, now think through
our principles of intrigue, attract, and inspire
before inviting. And now they've been invited
and they are accepting the invitation. What does
the guest want to have right after that experience?
Do they want to have access to the studio to
see and make sure their equipment's good? Do
they want a checklist of things? to prepare for.
They probably don't want to go and subscribe
to our channel and our show to get notifications
for themselves, but they probably do want to
expand their own audience. And one of the best
ways to expand their own audience is to realize
that, wow, when they subscribe, it tells the
algorithm, it gives a little bitty juice to YouTube
or wherever else they subscribe that, huh, people
really like this thing. And so people like you.
will end up going and subscribing too. They'll
get recommended. The show gets recommended to
people like you. So it does actually increase
your distribution. And at the end of the day,
that's the hidden secret about podcasting. Most
podcasters have not learned hardly anything in
podcast guests about distribution and how distribution
works. And the neat thing is once you have your
eyes open to it, it's like now you know it forever.
So it's not like I know some secret that it's
like, oh, Jackson has this wisdom. Nobody else
does. No, there's a lot. There's people who do,
but most people don't have it. So the truth,
just like a TV show, a TV show before it airs,
it has trailers and announcements. It has posters.
It has all sorts of things to get people to want
to go to it. The problem with podcasting is if
you don't promote your episode in advance, then
it's kind of like inviting people to a firework
show the moment the firework show starts. They're
not going to arrive until after the grand finale.
And then it's too late. And then it's like over.
And it's like, who cares? And I don't want to
see a bunch of smoke in there. I want to see
the real thing. And so it's so important to learn
about it. So I said, you know what? Oh, cool.
We've incorporated Alfred into firstclassbusiness
.io. Alfred is our GPT that we designed. to help
businesses with basic business strategy for free.
And so now I'm incorporating Alfred into the
confirmation page and ultimately providing this
type of education, but not in a condescending
fashion. We want to provide in a way where people
kind of discover it and feel empowered and know
that like, we're not trying to babysit people
long. We're just trying to help people see. And
when people have a discovery and kind of a gamification
experience, they tend to appreciate these things
more. Right now, I'm going to share with you
my screen of, and so I took all that and then
went back to ChatGPT and I said, okay, it's time
to overhaul the signing page and not just the
copy this time. What we're going to do, we're
going to create one of our interactive widgets,
the way that we've done this with websites. And
here are some of the interactive widgets that
you've built for us. And we need to turn this
page into one of those experiences. And so let's
take a look and see what ChatGPT was able to
build for me. And it took ChatGPT about five
minutes to finish this process off. And I might
abandon it and go over to Gemini and use Gemini
because Gemini is typically better at this, by
the way. But, man, something just tells me to
keep using ChatGPT. So I do. All right. So, you
know, I shared the wrong tab. Let me go back.
I'm going to share the whole screen on this as
well. All right. Let's go to share the whole
screen. And we're going to go over to the actual
page that was built. And it's quite clunky. You
can see that when our header is a little bit
clunky, our header still has our old first -class
business logo on it. It needs a new one. And
so we're going to get that out of the way. You
can see that the overlapping banner here at the
bottom, let me hide the stream here. It's got
this teal line behind it, and you can't really
see this button. This is a pretty darn amount
of awesome progress for a first iteration. And
the copy is kind of garbage. There's all sorts
of little copy mistakes on here from having the
word, where is it? And now I'm overlooking all
the glaring simple right here. Like why? This
information down here, not necessary. This button
doesn't really make sense. It's for the first
-class business branding instead of the Vision
Pros branding. This button has no reason whatsoever
to open and close. Oh, it's a network thing.
It's like, why does it even say that? And then
the copy is just horrendous. And part of that
is because of how much I asked ChatGP to do at
once. And, okay, cool. So it's creating an interactive
experience where people can put their information
in to get. copy built for themselves without
having to do too much. But again, it's just trying
to do way too much. There's too many call to
actions. The image didn't come through right.
There's a lot of redundancy built into it. And
so I just basically went back to ChatGPT and
I complained about all that. And I complained
about it. as nice of a way as I could on a Friday
night or like, I really want to just get this
done. And you can see that it's, it says stop
right here. It's still working through building.
Hopefully it is. Sometimes it, it, it gets caught
up and then doesn't move forward. And sometimes
it has to do probably with the amount that I'm
doing with my computer and the Ram, not necessarily
the let's see here, the internet, but sometimes
it has to do with the internet. The good news
is today I'm hardwired, so it shouldn't be an
issue. Um, all right. So it's getting down to
the, I don't, I don't want to rush it though.
I have a feeling like when you get to the bottom,
if you're like trying to rush it forward, you're
just asking it to like struggle to load more.
So we'll just wait patiently for that. And in
the meantime, we'll talk more about the future
podcasting. So again, we we've seen, let's go
back over and just take a quick look. Um, what
are we doing now that people are booking their
show? We're going to be training them on, hey,
here's how to get ready. And you can notice how
it's like created this nifty bar. What's going
to take that out on the next one? I don't like
that. I want the bar in there. So I'll have to
ask for it to add it back in. Because I think
it's really neat to show people this is what
you're capable of creating these days, even as
a non -coder. You can create things like this
for your own customer experience. And so, again,
these little buttons, they look all funky because
they're all different sizes. And that kind of
remixes the UI. And the user interface and the
user experience then gets diluted. And then there's
this little outline that exists that shouldn't
when you actually select it. So those things
can be very distracting. And the copy, it says,
test your studio setup. Yeah, I get that. But
I couldn't even read that, how much wording is
on the screen. This is camera, mic, lighting,
and connection. It's a horrible sentence. It's
not a sentence. And so that's awkward. And then
it says, it removes friction and raises confidence
immediately. That's like, OK, we're not really.
We don't really need to make awkward statements
like that. Like, okay, yes, checking your camera,
checking your mic, getting your lighting correct,
and making sure your connection's stable will
remove friction and it will raise the confidence
that you feel immediately in yourself. But trying
to deliver it in this way, that's not how things
are done. So AI still has a long way to go to
know how to really articulate what it is we're
looking for. And I don't even know how to explain
that. It's just dumb. It's just kind of dumb
right now. It's very rudimentary and basic. So
it's like a prodigy child that understands how
to be smart, but doesn't quite know how to intellectually
and socially pull it all together. That's what
I feel like AI is at right now. So with our little
AI child, we're going to continue to give it
some grace. And all we have to do is optimize
it. So let's go back and talk again about the
future of podcasting. So one of the great features
of podcasting, let's tie it first to some of
the present of podcasting that most people are
taking advantage of. Alex Sanfilippo, Alex Sanfilippo,
Alex Sanfilippo, and Podmatch. Podmatch is like
the best thing ever for interviewers. and interviewees
a podcast. It's like a dating service for podcasts,
guests, and hosts that allows us to connect super,
super easily. I pay like $60 a month, but I also
make more than $60 a month most of the time.
This month we made like 40, but last month we
made like 230 or something. And what they do
is actually reward you for the amount of episodes
that you fulfill. And so if you're active on
there, proactively booking as a guest and becoming
a guest and fulfilling on that, and then of course
being a host. they're paying you for it. It's
so neat. So it's a software that pays for itself
and it takes care of my bookings. And my guests
are so high quality through that network compared
to other channels. And so again, I like meeting
people in other places too, but it is really,
really nice to be in a network that is a small
pay to play fee in order to make sure I'm connecting
with some of the best leaders. And so I highly
recommend checking out and using Podmatch. Joe
Rogan last year was able to not just sign a deal
that put him in a... What was it? I don't remember
how much the deal was. I hope you do. Quarter
of a billion, I believe, for his podcast to be
on Spotify or to break away from Spotify. One
of the two. You can look up the details, but
like, whoa, that made huge, huge strides and
noise for us. And when President Trump decided
to go on a podcast, when the world leader decides
to go on podcasts and then, you know, like, of
course, lots of other people using it like that,
that. put it on an entire new scale of of verified
authority credibility and i'm not i'm not saying
that um most of you would would agree that politicians
are the highest source of authority and credibility
but awareness yes they are talked about globally
at all levels and so what it did was it It put
podcasting in the mainstream media and really
is now challenging mainstream media. I have a
feeling that that train is just going to continue
to set course. We're on a downhill slope now
for success. And so if you're in the spirits
of wanting to move forward with a podcast, then
know that is it a financially feasible opportunity
that could grow? 100%, like 100%. This is one
of those areas where it's kind of like jumping
into, I think it's still like jumping into the
early days of YouTube. The challenge though is
business is still hard. It's still complicated
to win. That's not going to change. There's still
so much to do to make sure that you do this well.
So if you're just doing it for the money, that's
not going to work out too well. And if you're
doing it, Without a monetization strategy, you're
like, I don't care about the money. Well, the
money's not going to care about you either. I
made that mistake for 10 plus years of business.
I got into business because I wanted to help
people. And I said, I didn't care about the money.
Like I said, the money didn't care about me.
You've got to be a wise steward in this process
as well. So one of the other futures with podcasting
is the neat thing is people like me are building
tools like Alfred GPT, where you can go in and
learn for free strategy at a level that like
can't compare with anything that I had. growing
up as a business owner you have tools and clarity
and resources available for you that the nice
thing is you can crash and burn your ship over
and over faster than ever and you're going to
that's just part of the the entrepreneur phase
especially as an entrepreneur especially if you're
young and new to this stuff it's like okay you're
you're gonna get the your they say um the wool
pulled over your eyes you're gonna see the smoke
and mirrors so many times you're gonna you're
gonna you're gonna bite the dust many times until
you grow up I realized like, dang, I need actual
strategists who are going to truly care about
me and who are going to support me. And I'm going
to lean into mentors who are loving, patient,
persistent, consistent, and reliable. It is very
hard to find mentors like that. And most of you
don't believe me. You're like, well, no. All
these gurus are doing it. No, they're not. Good
luck. 96 % of businesses lose within 10 years.
4 % survive. That's not success. The successful
ones, you have to divide the successful ones
into which ones did it ethically and which ones
didn't. And most of us accidentally make unethical
mistakes too. And so do we repent of those? Do
we realize like, oh, dang, I need to fix that.
I fired my first three designers, blamed them,
realized, oh, wow, you're pointing fingers at
other people. It's always three fingers pointing
back at you. There's lessons we learn along the
way too. And sometimes they're good. Sometimes
they're bad. Sometimes they're ugly. But I think
the future of podcasting is going to be greatly
stabilized by the current iterations of AI and
people opening their eyes to, okay, wow, I can
get hoodwinked far easier than I thought. And
I can get tricked into self -assuredness or a
sense of confidence around something that's not
actually going to work. And for a little while,
that will create a little bit of hopelessness
and despair for us. But human beings are pretty
resilient and we bounce back. And again, if you
can combine the superpowers of using things like
AI. with getting the right types of mentors and
saying you know what i'm i can i can help people
at scale better than i could before because now
i can tell the the young and the ignorant who
come to me like hey look don't take my word for
it just please do me a favor before we talk go
to chachi bt you got a great plan give it to
chachi bt and say please poke holes in this for
me what am i missing If I want to have the best
success possible, if I want to create a secure
path to the future, what am I overlooking? And
then they can go have that conversation with
ChatGPT. I don't have to be the bad guy anymore.
It is a really, really wonderful feeling. And
so I am so grateful for AI. It helps me from
coming across as like, I don't want to be selfish.
I just don't want people to fail. It really sucks
to, one, pop people's balloon. It really sucks
to tell people. I don't think this is going to
work. It's really hard to tell people, like,
your copy's not very good. And it's not because
I want to hurt them. It's because I want to help
them. But AI is a breath of fresh air to help
me do that in a way that's not so jarring. All
right, let's go see if that coding's done. I
hope it is. I don't like how long it takes. Chat,
you want me to back over, my friend? So let's
go over here and see. We're back over. And it's
still going. What's going on? Oh, maybe it got
stuck. yep oh that's why um it did get stuck
bummer um you got stuck stuck please try again
okay so we'll have to see that in just a minute
but let's let's keep talking we get so many more
things at the oh you know what i gotta refresh
let's try that all right let's refresh it and
once we refresh it let me back on and It would
be really cool if it learned how to self -recovery.
That would be amazing. Did it? Did it? Did it?
I don't think it did. I don't trust it. You know
what? Let's try it, though. Let's see if it did.
Let's just see if it worked. All right. Copy.
That would be amazing. That would make me so
happy. I'm going to go back over here to where
we built this. Look how easy this is. I don't
have to know how to code. My team had to set
this part up, or I did some. I don't know. One
of us did it back in the day. I click on the
place where the code is. I click on Open Code
Editor. All right. And then. I'm going to click
on this, Control -A, Control -V. Oh, yeah, that
definitely got stuck. Okay, so let's just see
what it does, though. Why not? And I saved it.
Now I'm going to go save it here. I'm going to
refresh that page, and you're going to see how
broken it is. All right, refresh. Okay, so it
started. it it started to get after but yeah
you can tell that it's more broken now so let's
go back over and say you got stuck please try
again and what does it say it's going to go into
thinking mode because this is the mode i found
that it's best to build in oh i understand i'll
rebuild the page with tighter more human okay
whatever um so now it's still thinking refining
the code base i actually kind of enjoy reading
these sometimes because one time i was using
the deep research mode. And I was live about
this and the system decided to try to hack, I
think it was Michael Stelzner, the social media
examiner founder's YouTube account on my behalf.
And I was like, I did not ask it to do this.
I was asking for data, but I didn't ask it to
do that. I was like, well, that's crazy. So yes,
these systems can go a little bit. AWOL with
what they do. Let me get back over here. Okay.
So future podcasting as well. One of the big
opportunities with podcasting, I'll stick with
the monetization aspect because while I do believe
in the scripture that money is the root of all
evil, money is not the root of all, sorry, the
love of money is the root of all evil. Money
is not the root of all evil. It is the love of
it. But we're also taught to be wise stewards.
And so part of being a wise steward is understanding
how money works and being confident with it and
being comfortable with it and being ready to
set plans up to be able to take care of it. Imagine
me telling God, I want to help your children
and do good things in this world, but I don't
care about your resource. I'm not going to be
responsible with it. I'm not going to learn how
to take care of it. I'm not going to multiply
it. Like, why would he empower me with the resource
if that's my attitude towards it? not an attitude
for success. So if I want to be able to create
and cultivate what's necessary, then I need to
be more responsible with my finances. And part
of that is creating financial plans. So on the
podcasting side, one, I'm big into the Alex Hermosi
plan, and I've got a pretty stable business model
with first -class business. So I try not to worry
about forcing the monetization through our podcast.
You can notice I've got some sponsors up here.
My sponsors, I don't pitch them. I'm being sponsors.
In fact, I actually give the sponsorships to
clients that I love. So in this case, shout out
to Jennifer Reed of Practice Makes Permanent.
She launched her business about a year before,
started working with us, and then she decided
to start working. She was referred to us by a
friend. No, she was referred to us by a client
who became a client through our Operadoras Latinas
podcast, our Spanish podcast. His name is Dr.
Fernando Marengo. And him and I have a mastermind
that we run together as well on Fridays now.
Every Friday, connect the comproposito, connect
with purpose to help other Latinos with their
businesses. So that relationship has blossomed
into a phenomenal referral partnership with Jennifer
Reed. And she's done an excellent job of building
out her brand, PMP, EQ Plus. And then there's
Journey to Wellness. That's with Dr. Shannon
and Dr. Justin Pierce. They got just over a quarter
million followers. Everybody that I know that
has a health problem. I refer to Dr. Shannon.
I have referred her three people successfully
over the years. All three of them absolutely
raved. There are people who did not know what
to do. They did not have solutions to their health
problems. I don't understand at all. I'm not
going to pretend to understand the mumbo jumbo.
I like the movie The Saint a lot. And every single
one of them absolutely loved their experience
and was able to resolve their health challenges
that were not resolvable outside of Shannon.
Dr. Shannon, Journey to Wellness. Very happy
that we started working together a few months
ago. And they're rebranding to, as of today,
drshannon .com. I'm very excited about the process
of being able to spearhead that with a team.
So anyway, those sponsors right there. My sponsors,
I do it as a means of gifting to them. And one
of the things that we're building out slowly
based on our priorities, because again, we make
money through our other business. For those of
you who may want to run your podcast with sponsorships,
that's okay. And you can, it's not only okay,
I highly recommend and encourage it. You just
need to build the assets out for it. And most
people think that you have to have a certain
amount of views. You have to have a certain amount
of distribution. You have to have these vanity
metrics. And no, you don't. What you need is
supply and demand. Supply and demand is 100 %
controllable and in your favor. Because if you've
only got two spots up here, then if somebody
wants to pay $5 for spot one, and somebody wants
to pay $5 for spot two, and you get somebody
else who comes along later who wants one of those
two spots, well, they can have it because you
don't have it. But if they want to pay more than
the other two, Then you create what's called
a bidding war. And you create an auction process.
This is exactly what Facebook and Google do with
ads. You just can't see it, but it's all based
on an auction process. Who's willing to pay the
most amount to be able to get that ad in front
of this audience? And you don't need a big audience
either. For a bank, for instance, they just need
one person to buy a house, to take out a mortgage,
to make over six figures, really, these days.
Freaking half a million dollars. Oh my goodness.
So how much is it worth for a bank to be here
on my show? A ton of freaking money. But I'm
not doing this for the sake of the money. The
money is a byproduct of the quality of what we're
building here at First Class Business and Vision
Pros Life. And so will I do that? Oh yeah, you
better believe I will. But Johnny Dumas is a
great example of this. He makes over $200 ,000
a month typically. And where does 90 % of his
revenue come from? Advertising sponsorships.
And people would say that people wouldn't advertise
with him if it wasn't for the reach that he has.
I don't think that's true. I do know that most
people would say that's true, but it's kind of
like the same people who will tell you that,
oh no, I never saw that billboard. That billboard
didn't have any influence on me. You don't know.
You cannot consciously know. There's no way to
know how imperative or how important that billboard
was in your decision to actually buy or go to
that place. And so in some cases, people probably
never even saw it, never even knew it existed
subconsciously too. In other cases, it may have
been the driving factor that drove somebody to
make the purchase or move forward, whatever the
commitment is. So back to your podcast opportunity
and sponsorships. The real ability to sell the
sponsorship depends on your ability to connect
your value with your audience. And what really
is at the core of that, as Les Brown would say,
is stories sell. and facts tell so become a good
story storyteller because that will help you
sell the sponsorship but even better yet become
interested and actually listen to the person
who may want that sponsorship if you learn to
ask the right questions and help them realize
that them connecting with your audience for instance
me talking to a bank hey um you know you might
want to consider being a sponsor of vision pros
live but i would love to ask you um Or, you know,
do you have nationwide offers for one? Because,
you know, how important, how helpful would it
be to connect with visionary leaders who are
legacy driven, that live in most 90 % of them
live in America. And they're pretty influenced
by their relationship, direct relationship with
me. Plus, there's an audience of third party
individuals who are always watching and considering
it. But how helpful would it be? How much money
would you make if just one? of my 2 ,000 guests
decided to get their mortgage with you. Oh, well,
that would actually bring in about $200 ,000.
Okay. So that would bring in about $200 ,000.
If we were to become proactive endorsers for
the bank, we're going to actually talk to people
about what you do and how you do it and why we
wanted to connect with you guys on this. Do you
have any unfair advantages, any offers that would
make sense for them that would help it be natural
for me to talk about your bank while I'm engaging
with them? Well, yeah. No, of course. We've got
this, this, and that. Okay. And do you have a
landing page? Because most of our people are
digital, so they're going to want to see a page,
and it should be an easy sign -up process. And
if you don't, would you be able to put one together,
or could we guide your website team on how to
create one of the most? optimized landing page
as possible. We've done this for many people
in the industry. Um, and so it'd be a privilege
of ours to help with that process. Um, yeah,
no, that'd be great. Um, you know, we, we can,
we can do that too. And do you guys have B roll
and, and like footage that we can use and, you
know, commercial that we can also play during
segments? Um, cause that would also be a helpful
way to make sure you get the brand awareness
in as well. I can ask all the right questions.
And you can also just take this episode and give
it to ChatGPT and be like, can you create questions
like this for me for my podcast so that I can
create sponsorships and follow what Jackson's
doing? And can you create a contract for me?
There's so many things, guys. It's crazy what
we're empowered with these days. I wish I had
this 15 years ago. Anyway, so yes, that's all
part of the future. So all of that would lead
me to an awesome opportunity to say, well, then
if that's the case, I'm willing to do my part.
how much would you be willing to pay to be a
sponsor? You know, and again, I don't want to
take all the risk on myself and hope that you
pay me in the back end. So would you be willing
to pay a certain amount up front knowing that
I'm going to do my best to try to get you a customer
as soon as possible? Because I think your bank
seems awesome. Well, yeah, no, we pay, we put
$5 ,000 into it and we put a revenue share on
any commission. earned or whatever, maybe 3%.
Um, I don't know what they would offer, but we
would just go back and forth and have a negotiation,
a healthy dialogue about what's possible with
that. And now I've gone from a $5 and a $5, which
again, the whole theory, um, you can do this,
but to an actual bank sponsoring. And now when
I'm, it's time to create a new opportunity for
an, you know, a new brand. Um, I let them know
that I've got one sponsorship of $5 and one at,
you know, if I can reveal it, the $5 ,000 and.
If you want to be a sponsor, I'd be happy to
include you, but there are reasons why people
want to do this with us because we know how to
connect people. And I think you can see the snowball
effect of just what's possible with that. And
if you line up a bunch of banks, you can really
do this. I did this with a real estate group.
in San Antonio and we lined them up in the, in
the hallway. And these, these ladies were ball
busters, man. They knew how to sell. And so I
created the program and the pitch deck for them
and all this data that was necessary and the
urgency and the scarcity baked into it. And they
sold, they sold a quarter of a million dollars
of sponsorships for a program that still hadn't
launched and that didn't have an existing reputation
really in the market within two weeks. It was
an amazing experience. And yeah, we. It's just
a matter of planning. And so let's go take a
look at where we're at with this process. Let's
go see the future of the Vision Pros Live podcast.
Hopefully it didn't stall out this time. We'll
see. All right, so this is done. All right, I'm
really excited. And the last code was 1 ,600
lines, which is cool because it used to cap out
around 1 ,400. And it did a pretty darn good
job of creating. the initial phase um i'm like
i'm spoiled because we're way ahead of the curve
on building this stuff um there we go now it's
only okay cool so i cut out all the spanish content
not because i don't want to serve the spanish
community because it's not relevant for this
particular project and i cut out because it's
harder to render the code it takes twice as long
when it has to code twice as much. And so I can
always add that back in if I want to. And I think
it's great for, for most products and services
that we do, we create the dual Spanish and English
versions because it's classy and it's good. So
let's take a look. All right. So now I've done
that. Open the page again. I'll close this one.
We already saw what looks like broken and I still
don't like the way it looks, but okay, cool.
So it's not overlap. Let me see. Except all.
All right. all right vision pros live guest kit
good that's much better i don't like the little
button here i think it's awkward it's like why
um and then youtube apple podcast spotify studio
oh cool um it's got the links over here so i
don't like the transparent nature of that because
it it looks funny with our background we can
we can make some changes to that but you're confirmed
this page keeps it simple oh no so i botched
the copy again show up looking and sounding great
then give your episode of clean professional
push before it drops okay so that's an easy copy
fix uh ready uh quick prep clean uh okay so yeah
it should have kept the progress bar because
now it's really confusing with the the check
marks here but let's say alfred what's the key
to podcast success distribution most guests unintentionally
underperform because they never hear this about
distribution. So I got to fix that copy, um,
promote beforehand, just like TV series, how
to hook an audience and how to, okay. So the,
the copy reads horribly. That's my, that's my
fault at this point. Um, but that's going to
be easy to fix. Use Alfred to turn this interview
into momentum, post email, copy story prompts,
and a simple rollout. You can actually follow
open Alfred copy all four prompts. Oh, that's
frustrating. Okay. No. I don't like the layout
anymore, but let's see here. Let's try it. Let's
play with it. Maybe I'm getting ahead of myself
here and judging a little bit too harshly. So
my name is Jackson. My episode topic is the seven
avatars. Oh, cool. I see it loading down here.
Release date. We don't know the release date.
TBD. Your main link, www .firstclassbusiness
.io. Okay. So we got that here. Okay. Releases
to be releases. All right. So they might have
to come up with something more creative there,
but let's do a couple of things here. Copy all
four prompts. Let's see if that works. i'm gonna
open up notepad boom sweet post coming soon 24
to 70 hours before so it's telling you when to
put it i'm excited to share that i'm guesting
on vision pros live we're talking about the seven
avatars of business if you've been working on
growth leadership or building something real
this one will be worth your time drops tbd Link,
firstclassbusiness .io. Oh, simple hook question.
Quick question for businesses and leaders. What's
the biggest thing holding you back right now
in the seven avatar? Huh? That doesn't work.
I'm discussing this on Vision Pros Live, and
I'd love to pull real questions. Okay, get it.
I understand what it's trying to do there. Episode
drops TBD. Okay, so I have to figure something
out better for that too. Subject, I'm on Vision
Pros Live. Hey everyone, I'm excited to share
that I'm guesting on Vision Pros Live to talk
about the seven avatars of business. If you want
the episode when it drops, here's the link, firstclassbusiness
.io. I'm not sure why it's trying to pull those
two things together. It releases, 2BD, Jackson.
Frame one, first story, I'm recording a Vision
Pros Live episode about the seven avatars of
business. Frame two, interesting. If you could
ask one question about the seven avatars of business,
what would it be? I know people would respond,
what are the seven avatars? Okay. All right.
I'm cool with that. That's good progress. I can
work with that to make it even more snazzy. And
it makes no sense to have this button down here.
And there as well. Okay. And open Alfred. And
that is not the Alfred picture. I don't know
what that is a picture of, but it's inappropriate.
It offends me. All right. So over here and it
does take us to Alfred. So cool. It did implement
that link and let's see if it implemented the
other links. Well, YouTube. Yes, it did. YouTube's
correct. We don't have to click on the others.
We can just look in the bottom left corner. Apple
podcast. Perfect. Spotify. Perfect. And we can
ask it to make these even like the color of those
entities or icons for the entities. That way
it's easier to see. I really am glad that I invested
the time today to pull this together because
what we're doing is we're separating ourselves
in the market by positioning ourselves as forward
-thinking podcasters. We're leading the industry.
We're saying, you know what? We're not going
to wait for everybody else to make cool things.
We're going to make cool things and we're going
to continue to upgrade and continue to make things
even better. So those are big ones. Another big
one, for those of you who are still listening,
a piece of gold. Let's go take a look at what
we've recently implemented in Division Pros Live.
And we are in the process of creating this still.
So one of the hardest things for me to learn
in life was that it's better to... have progress,
then be perfect. Um, I was a perfectionist and
there's, and I've, I've learned to overcome that,
but I've also learned, gone to the extreme of
progress. And so for instance, on our website,
uh, Michael Neal, man, you, Dr. Michael Neal,
I like you, but you have had way too much time
on my website. We, we didn't abandon the website,
but we stopped doing the live streaming shows,
um, for a while. And you can see we're half a
year behind on putting content on the website.
And that's not good. Um, that's, that's a, that's
not just an Progress is better than perfect.
That's like a Jackson. You've really messed that
up. But this best guest thing. So we're going
to skip that for now. That's going to be updated
next week, by the way. We're going to get back
on track with publishing our episodes on our
website. But this thing was a big distraction
for November, December that we thought about
two years ago. And we decided that it's time
to finally launch it. When I say two years ago,
we literally created the design for it and all
of that. And so now when you go here. man andres
did such a cool job making this with vision pros
uh sorry with that with ai um i'd prefer a faster
intro um one that doesn't doesn't take so long
but so yeah what the heck now it's not even loading
it'll load in a minute though there we go finally
um so what we're doing yes dr danny absolutely
guests every month um so we had rules, and we're
going to create an award. I'll give a shout out
again to Podmatch. Podmatch does this where every
single month they have it so well organized and
executed to where they have the top 10 guests
and the top 10 shows of the month. In fact, let's,
let's derail. Let's go take a look at podmatch
.com. See if I can log in, choosing my team who
does this. So if we go into the most amazing
platform in the world. log into this and come
in here. You can see that we're in the top 0
.7 % this month. I'm ranked number 34. And so
probably partially ranked through here as a guest
and probably mostly ranked as a host. Yeah, we
made the top 10 hosting like almost three or
four months out of the year in 2024. And then
2025, we spent a ton of time working on optimizing
everything that we're up to and making sure we
get even better. And so this little list over
here, it seems small and it seems like a tiny
thing, but no, oh my gosh, like the infrastructure
that it would take to build this out. I'm hoping
that I can learn with my friend Alex, like how
can I improve upon what is I'm doing? And I know
it's going to take some investment. I'm not quite
ready to make. And I know that, and that's from
terms of time and money. And we put some other
great people on here like Chad Jenkins and Sharon
Roth and Rachel Edmondson and Dr. Lance Knob.
All these people are freaking phenomenal. And
so we've mentioned them as placeholders, but
we've created materials as well to help make
sure that the nominations and the nominees have
materials to. position themselves as best guests.
And then we're going to do virtual and physical
trophies for this, um, where, and we'll probably
do a physical trophy the first time for like
a yearly thing. Um, then we might do a monthly
thing, but we may actually, I'm looking forward
to building this up into being a full -on gala
experience. And so, um, this again, future podcasting,
um, podcasts are going to continue to develop
our industry in the same way that media. and
film and Emmys and Oscars and all that have for
their industries as well. And, and we do have
entities out there who are doing it at a scale
where it's, it's more of a more institutional,
but I haven't seen many podcasts implement this
type of strategy yet. And then we're tying this,
as you saw on that page, we kind of sneak peek
revealed it. We're building out a new community
called first class podcasts and the first class
podcast community. We'll be connecting. great
guests with great hosts as well. So a lot of
fun things to come with that. And a lot of, a
lot of pieces being built out. One of the final
pieces that I'll share is I'm recording this
in a studio that has what's called a universal
ID link. And I'm really happy about that too.
We should have implemented it a couple of months
ago. We just didn't take the time. I prioritize
other things instead. But my team and I today
during our, our level up, calm down meeting,
that's our. It's kind of like our back office
lunch meeting where we're still productive, but
we can even sometimes break out in karaoke or
something and do something fun. But it allows
for us to not dread Fridays. It allows for us
to, once we come back from lunch, like we're
like all centered and happy and ready to talk.
And we're not allowed to talk about anything
stressful or anything fire oriented. And then
everybody has a workday happy. Mike goes off
and finishes their stuff well, because they didn't
like, we're not trying to burn rubber going into
our weekend. And it's a good time for me to also
make sure that I can check in on emotional posts,
the emotional pulse of my team members, because
I want to go into Friday knowing that everybody's
going to their work weekend happy. And the way
that does is everybody wants to come back to
work on Monday or Tuesday. In this case, my Columbia
team will be on holiday on Monday. So come back
on Tuesday, but everybody will come back that
much more reinvigorated and ready to go and excited
to work. So another secret for building organizations,
building a podcast. Oh my gosh, work on your
infrastructure, build your team. It's a team
process. Okay. So where was I? We were talking
about first -class podcasts and the network and
we were, oh, the change that we just made is
the universal ID. One of the biggest challenges
that we've had, and I'm so grateful for Team
4, is we had to create a new studio link for
a long time because there wasn't a universal
studio link. And that meant that we couldn't
tie our studio link. to our podcast bookings,
we had to do it manually. And so that made a
lot of back and forth and it frustrated guests
to the nth degree. Um, and it, it did affect
their reputation quite a bit. Cause it's just
hard to manage. We've got three different hosts
and some of those things cancel and trying to
manage all of the chaos of reservations with
that many people. Um, like it was nuts. Um, and
so we, you know, we, we took a beating a little
bit, um, and we probably deserved it. So it was
a this uh benefit four or five months ago and
i was so excited to implement it but we just
didn't have time so today danielle i'll give
her shout out she brought it up and i was like
you know what let's do it now and we did it and
we got it implemented and we got all the confirmation
emails adjusted and we got the link set up for
sue and myself or the two co -hosts right now
um we got the um we gotta implement everything
else and that's where we came across the confirmation
page it's like okay time to upgrade the confirmation
page two Um, and the next thing we'll be doing
is creating the newsletter. Shout out to the
accidental entrepreneur. Uh, Mitch runs a great
show. Um, I love his processes. And so we, um,
I I'm always intrigued. His emails always come
out. Hey, the episode is out and I always have
to click to see who it is. Oh, no, it's like,
it's a really clean. email to honor and represent
his guests um and so we're uh we're using mitch's
materials to model that and say you know what
we want to be a little bit more like mitch like
like the accidental entrepreneur um get our newsletter
going and also get that announcement out because
that's one of the big pieces is distribution
before and after the episode airs um you know
it's not just about the moment the episode airs
it's actually about all the things that lead
up to And all of the things that transpire after
the fact, soon as The Walking Dead has finished
filming, they have tons of work to do to promote,
promote, promote, promote, promote, promote,
promote, promote, promote that same episode,
even though they've seen it, even though they
lived it for hours on end and they're probably
sick of it. It's like you've got to promote it
thousands of times for millions of people to
go watch it. And so the same thing exists with
podcasts. And I think this year there's going
to be some massive movement in terms of distribution.
And it's going to be really interesting to see
how we all respond to that. Many of us who've
studied this manually for so long are also going
to feel a little bit bitter about it. I think
it's going to be bittersweet where it's like,
oh my gosh, finally. And like, where was this
the last 12 years of our life as we built? And
now a lot of the strategies and systems that
we've created are becoming obsolete, but that's
why the process of evolution is so important.
That's why it's so important to continue to learn
and to see where else can we provide value and
what else can we do? There is truly an never
ending opportunity. And I think it's escaping
that American dream of like retiring and doing
nothing that leaves people miserable and bored.
No, we don't want that. We do want to be. be
progressive. We do want to learn new things.
And so as an industry, there's still going to
be plenty of things that we get to learn, but
I think there's going to be some really, really
big movements this year that are perhaps a bit
unsettling for most people and that are also
good surprises for, for leaders who are ready
to embrace the new reality. And so this year,
again, I think, I think AI will help us crack
certain distribution codes. And I think we'll
start to see more mainstream implementation with
AI of AI's capability of managing tasks. If you're
a guru out there and you're like, oh, I know
how to do all that, come and show us, man. We
want you on Vision Pros. We want to see what's
possible because moving beyond basic filtering
in emails, for instance, for me to be able to
trust an AI to jump in and engage with correspondence.
I don't think we're quite there yet. I haven't
seen it yet. If you have, again, drop it in the
comments. I've seen a lot of people try to drop
this stuff in the comments and it turns out it's
not really what we were hoping for, but we're
getting there. And so I am eager to see it and
find it and implement it because if we can take
as many tasks as possible off of... the the drowning
entrepreneur and the drowning team members then
of course that frees them up to be able to do
other things and hopefully humans will choose
to do great things with our time um hopefully
we'll step into things like building gardens
um you know that would be cool how many of you
know how to garden um you know and have built
a sustainable garden um you know i i'm laughing
with you i'm not laughing at you i haven't done
that i've got my marigold um that's that's growing
but um i would like to i would like to see Not
just myself. I'd like to be able to empower more
people on earth to be able to spend more quality
time doing the things that they love, expanding
their spiritual well -being, their mental well
-being, and their physical well -being. And in
order to do that, we have to create systems that
create sustainable revenues. And as we create
more and more sustainable revenues for ourselves
and for others, the more abundant we put ourselves
in a position, well, the more... abundant we
end up in in life the more likely that we can
go about doing the things that are most important
like connecting with family connecting with friends
um producing results for our own bodies um you
know for those around us and making this world
a better place so that's my hope um and that's
my view of the immediate future of podcasting
and what's on the horizon and i i hope that you
guys all benefit tremendously from the different
things that we talked about and looked at here
and if um podcasting It's something you want
to explore. I also recommend being a guest on
different podcasts. That could be a great way
to explore whether you might want to do it or
not. And know that you're going to get out of
it what you put into it ultimately. That is pretty
much, I would say, a pretty universal truth.
You don't necessarily understand what you get
out of it, but you may get a lot of education
out of it initially. You may then get some profitability
out of it. wildly rich and handsome and successful
or gorgeous as you do this. But I wish all the
good things for you. And I look forward to seeing
you guys in the future. Don't hesitate to reach
out and ask for specific help or specific feedback.
And of course, we're always open to specific
feedback. And if you like, subscribe, share this
with others who you think would value it. And
of course, I would be greatly appreciative of
that. Have a good one. Bye -bye. Thank you for
being here today. I'm really happy that you tuned
in to Vision Pros Live. I'm looking forward to
seeing your reactions as these episodes continue
to move forward. This is going to get more and
more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show and thank you for giving us your time
and attention. Have an excellent time building
out your vision and becoming a vision pro yourself.