really excited because most of our clients, most
of our network, they need the type of coach that
you are. Well, yeah. Wouldn't it be great? Everyone
needs a coach. I've got it. I'll raise the bar
on that. This man behind me is LeBron James.
How many coaches does LeBron have? Well, my God,
if you're his coach, then he's... No, I said
I'll raise the bar on how many coaches he has.
I hear this phrase a lot in the market. It makes
me sad. I hear so many people say, I already
have a coach. And I'm like, you know how many
coaches, Bill Gates and Mark Zuckerberg? You
get it. That's why I just said, in fact, I've
got a whole ton of coaches. And I've got one
of the most brilliant medical wizards. I mean,
he won the equivalent of the Nobel Prize for
chemistry. I mean, he's a geneticist. I mean,
brilliant. I'm surrounded by these people. We
all support each other. We coach each other.
I coach some of them. They coach me. Then, of
course, I get to pass it on to my clients. Exactly.
We're on the same page. 100%, man. Probably read
all the same books. Your first book was 12 years
old. I got Think and Grow Rich and Psycho -Cybernetics.
That's big. I got an album the next year by Earl
Nightingale, The Strangest Secret. And so by
then I was hooked. At the age of 13, I ended
up actually going out because that album got
used up, scratched up. And then I got it when
it was a cassette, when it was an eight track,
every version of that CD. And I got a hold of
the original Mint album in its original packaging
from the Earl Nightingale's The Strangest Secret.
And I'm going to frame that sucker and put up
on my wall and say, that's how we get there.
That's amazing. You can't learn everything the
hard way. It shows that you've definitely been
consuming that content for a long time. You'll
appreciate this a little bit. Then I keep this
on my desk. I probably shouldn't. I love it.
This is a little golden book from Dale Carnegie.
And it is an original OG lead magnet, right?
From 1936. Oh, that's, I have, so I winter in
Michigan, but my primary residence is in Scottsdale.
And that's where all my stuff is, all my good
stuff. Because I was like, oh, I'm going to go
grab my original. I thought, oh, wait a minute.
They're all, they're not here. All my comfort
books. Well, Mark, I'm glad we I really am. I'm
glad that we had this happen the way that it
did, because I want to make sure that we fully
honor you in the process of the interview and
talk a little bit about that. So beyond the wealth
is a phenomenal conversation topic. And I know
we'd only booked this for 30 minutes. I'm happy
to take another 30 minutes, you know, if you
have the time and place and if it makes sense,
because I mean, that in the 10 minutes, it would
be possible. But I think there's a bigger opportunity
at hand. And I'd like to make sure that we talk
about that. Is that okay? I would absolutely
love that. I can tell you just the reality part
alone. They've been trying to teach that for
3 ,000 years. Lao Tzu was trying to teach it.
Socrates, Plato, the allegory of the cave. They
have been trying to teach the nature of reality
for 3 ,000 years and still haven't pulled it
off. If you think about it. Socrates was teaching
the nature of reality at the same time as he
was teaching that the earth is round. And so
people think that that came way later. Well,
it didn't go mainstream until 800 years later.
But he had already figured out that the earth
had to be round. He's looking at the shadows
on the moon. And he had figured out that the
sun was not a Greek god named Helios who was
flying around in a burning, flaming chariot,
but rather that the sun was staying still and
we were spinning. And everybody's like, you are
out of your mind. As brilliant as he was, they
didn't buy that the earth was round, the sun
was spinning around us, or that we create reality
within our minds. And the only reality we'll
ever know is a subjective reality based on our
perceptions and interpretations. But 3 ,000 years
later, well, the whole world accepts that the
earth is round, the sun is going around, and
they've been doing that for like 1 ,500 years.
And they still... In fact, I went to GPT -5 and
asked it, what percentage of the planet do you
think actually accepts and lives an intentional
life based on the principles that the only reality
any of us will ever truly understand or experience
is our own interpretation of the physical world,
is our own subjective reality? And it said maximum
one to three percent. I said, now, what percentage?
believes that the earth is round and it said
99 .99%. I was like, and which of them do you
think actually has a greater impact on our life?
The fact that the earth is round doesn't have
a real impact on me. That's a really good point.
That's fun. You know what I mean? I'm not hooking
myself to the ground every time we tip upside
down. I mean, I could have gone through a whole
life without knowing the earth was round. Here's
some fun data for you. I need to find the screenshot
for you. I was doing a really deep dive about
six months ago, a chat on transformational versus
transactional leadership. And I was creating
an assessment that people can't tell which side
they're leaning towards as they're taking this
culture quiz. Right. And so I got diving deeper
and deeper into our core values with it of love,
patience, persistence, consistence and reliability.
And so we're diving so far deep into this that
I finally am like. Okay, because ChatGPT is just,
it's like learning left and right. And it's kind
of placating me over and over in very, very big,
but sincere ways and tying stuff to Patrick Lanchoni
and John Maxwell and Pat. And I'm going, okay,
so what percentage of users have conversations
like this with you? And at first it was like,
well, I said, in what type of data? It's like,
well, I can't reveal the actual data. And it
says, but in terms of emotional, intelligent
conversations of this magnitude. zero point zero
zero zero zero zero zero one percent isn't it
oh go ahead go ahead this is i love hearing this
i mean it basically boiled down to there's about
800 people on earth yeah it's both incredibly
validating it's like wow okay i i'm rocking it
and then it's also just Just horrifically discouraging
because so the whole world is basically still
in the dark ages. Yeah. Have you you got to know
who Stanley Milgram is. Right. Did you see the
experiment of the movie? Oh, this is so cool.
Oh, my gosh. Mark, I'm not going to ruin the
movie for you because it is it is Christopher
Nolan level like. Mind -bending. But Stanley
Milgram, I had no idea who this was. And only
because of the movie, I know. It's about the
scientist who is doing electric shock treatments
to people in the 60s, 70s. And he's the same
sociologist who proved the reality that we're
only six degrees of separation, which is now
we're only three degrees of separation. But the
movie puts you in the position. of, okay, this
guy, wait a second, is he actually doing what
the world's accusing him of doing? Or is the
media twisting this reality so that everybody
fears and everybody has this feeling? And is
his process, is what he's doing changing the
world forever by opening our eyes up to a state
of self -awareness? Or is he just this crazy
nut job who's hurting people? It is the most
mind, and I don't want to ruin the movie for
you. Oh, I have to see it. What's the name of
this? It's called The Experimenter. Oh, my gosh.
Okay. And it is literally one of the best guides
for human beings to catch the reality of what
you and I already appreciate. It is so masterful
how they do that movie. You know what? Of course,
being a filmmaker. I use films constantly in
my teachings because you can get, you get the
backstory, you get the foreshadowing, you get
all in a 30 second clip or just describing, you
know, that scene where Neo has to decide between
the blue pill and the red pill. Well, this is
that moment for you. Are you ready? Oh my gosh.
We are in such alignment. I have a word for it.
It's called EGO. There you go. I mean, what you're
doing is so unique and original. I have a whole
thing about no more letting ego hijack your life.
And so we're teaching the same lesson in just
in different ways, but you get it. There is that
separate entity, that ego entity, that if it
hijacks your life, the conversation you're about
to have is not going to be a conversation because
ego just wants to look good, win, be right. It's
just going to be an argument if their ego engages.
Yeah. We have 8 billion people to help on this
earth, don't we? And doing that alone is just
not my ambition. You know what? I hear you. I
don't have the bandwidth. Well, that's what my
whole mission statement is, to raise human consciousness
on a global scale. And people go, oh, okay, well,
yeah. How are you going to do that? And I go,
well, it's not by myself, I'll tell you that.
See, and that's huge because my vision is to
bridge the economic gap between North America,
South America, and the rest of the world. Oh,
wow. And so I absolutely love what you're doing.
And it's so necessary. I don't have that. I don't
have that skill set and talent at that level.
I have the appreciation for what you do. 100%.
I have the appreciation for what's possible.
Oh, I have a feeling. You have the understanding.
You have a few other things. I can hear it. It's
going to be fun. So Mark, we've been planning
this for a while for having you on the show again
and for moving forward. And I'm grateful that
we are going to get to gamify some of this process
to be able to work together on releasing not
just a killer episode and perhaps a series that
ends up inspiring people, but to also look at
what I really wanted to look at today as I got
your email about Beyond Wealth. and so we'll
we'll edit what we want out of this episode as
i got that email i i had a meditation with myself
on okay how do i um how do i make sure i prepare
well for this so that we honor the process of
being able to give your whole value to the audience
so they can eat that up and use it for their
lives and how do i make sure that i have an impact
on you as well to where we can reach even more
people with an even more powerful strategy because
It's a good idea that the podcast world often
leans into, but that doesn't make it a great
idea for distribution and a great idea for long
-term big success. I wanted to take the time
to talk to you about the strategy of positioning
yourself, myself, the show, the experience for
the audience so that we don't fall into the same
trap that most podcasts fall into that leads
to this perpetual process of busy. broke noise
yeah and just disseminating information there's
more information out there than a than you could
absorb in a thousand lifetimes so do you mind
if i share with you what where that comes from
yeah i'd love that okay um i have a lot of string
of of good fortune due to putting myself or god
putting me in the right places um right that
led to a path where i ended up at video power
marketing and my very first strategy session
when i was with jake larson there um i i didn't
want to take strategy sessions by the way that
was not my idea of fun yet um i he was already
known as the youtube ad expert of the world we
had a minimum client spend was ten thousand dollars
per month on youtube ads this was in 2013. youtube
wasn't popular You were spending $100 ,000 on
Facebook and Google and traditional marketing
if you came and spent with us. Or you were just
like a crazy raw experimenter like John Lee Dumas
of Entrepreneur on Fire who spent with us or
Dan Martell of SaaS Academy. There were some
early adopters who came in and could see the
vision. But most people and them were in phenomenal,
successful positions. And so they'd come into
this strategy session with Jake, the guy, the
YouTube expert of the world. I mean, he was crowned
by the founder of YouTube. as one of the 10 ambassadors
of YouTube. And so they would come in and they'd
spend $497 to meet with Jake. So when I had to
take that first session where they were going
to meet with just Jackson, who they didn't know,
and I was not part of the funnel and I was not
part of the experience. And my very first session
was with a guy named Dr. Eric Berg. And the last
thing I wanted to meet was somebody who might
be pretentious, who was a doctor is going to
be like, what do you know? You know, where's
Jake? Why is Jake not here? I paid $4 .99 not
to meet you. You know, I had no idea. I was terrified.
And I also happen to be very direct. And I was
far less diplomatic then than I am now. So Eric
is coming on and I'm terrified because of what
I have to reveal to him when he's not ready to
scale. And this is a guy who has 160 ,000 subscribers
on YouTube already. And he's a doctor. So who
am I? again just jackson to talk to him about
this so he comes on and you know i say hey dr
berg how are you and and he says he says i'm
doing well jackson i know he sees a name and
he addressed me real nice and and he says just
call me eric and i say okay dr eric berg um you
know i'm i'm excited to dive in he said he let
me finish and he goes he said jackson it's just
eric you know i'm looking forward to this And
I'm like, man, he's just melting my soul as a
leader. I didn't know what was happening. I was
just excited. I was just like finally calm. But
I still have to reveal some truth to him. So
I said, okay, we can't run ads for you right
now because of a number of things that need to
be adjusted on your end. And we want you to be
successful. But we need you to make these adjustments
in order for your ads. to be victorious, to be
able to convert people. And I said, okay, great.
So I saw he had his little pen and his paper
and he's moving for that. It's like, okay, go
ahead, Jackson. What do you got? And I said,
so number one, the colors on your branding are
bright yellow and bright red, which screams caution
and stop signs and danger. And he's like, oh,
that's good. So do you guys do branding and stuff
like that? I'm like, no, we just do the video.
And he's like, okay, well, give me three days.
I'll fix it. I'm like, okay, cool. He's not.
Mark, 90 % of business owners argue with me about
crap like that. All the time. And so I'm like,
oh, very good. He heard that. So he said, okay,
number two. He was not attached. You're going
to go to a bunch of restaurants this year. How
many more newsletters do you want from restaurants?
He said, none. Nobody wants your newsletter.
Yep. what do I do? And I said, you got to create
an irresistible offer. Something that really
gives people the reason to want to give you their
private information. And I was like, okay, I
got an assistant. I can do that. I can do that.
And then Jackson's normal self comes out. And
I say, can I just be blunt with you? Yeah. I
said, I wouldn't touch your website with a 10
foot pole. I would never go to it. I would never
send friends and family to it. If I put my information
in that site, it looks like somebody is going
to steal my identity next. It is awful. You are
not going to win with that website. And Eric
says, okay, give me three days. I don't know
how he did it, but the man came back with a completely
overhauled brand. His brand then looked a lot
more like yours. Your brand's actually really
nice. You got a lot of things going on for your
brand. And so he makes that shift. And of course,
he's invested in the ad strategies. For those
of you who don't know, Dr. Eric Berg is a Google
search away. the man has gone from 160 000 subscribers
to i think over 13 million subscribers um at
this point i don't know very many naturopaths
who don't know and follow what dr eric berg is
up to so i didn't do that yeah eric did that
but he did that by plugging in to the strategists
by making sure that he knew and understood how
positioning and strategy and scale there's a
science to it And when you buy into that and
when you keep moving towards that, you can bless
people at the level that he's blessing people
at. I see you, Mark Fournier. You have Dr. Eric
Berg in you. You have that. You've already been
on the stages, too. You've already built a lot
of things. You have the ability to lead beyond
those levels. Hey, I love hearing that. I love
the validation. I intend to live into that and
live up to that. And thank you. Yeah, absolutely.
The little buzz came back for a second. I don't
know what happened, but it went away again. I
think you put your hand on something possibly.
Oh, yeah. And that's all right. We'll figure
that out. But The Diary of a CEO, you've heard
of that show with Stephen Bartlett? I have not
watched it. I haven't seen a single episode.
I've never seen a full episode. I'm not a consumer.
I'm a producer. I don't recommend it, but I do
recommend it. I just now added that to my next
event. Do your best to watch a tiny fragment
of that show and escape. Get out. Do everything
you can not to fall into that funnel because
it is so good. It is so irresistible the way
he does that content. And that's the type of
interview, Dr. Fournier, that you really need.
That type where you're back and forth with Stephen
Bartlett. There we go, Mark. So we, one, I got
another show called the Be Your Best Show. And
the Be Your Best Show is designed to, I want
to eventually do those types of interviews, these
two to three hour sit downs, where we dive deep
into things like beyond wealth. And we go back
and forth on the subject. Obviously, everybody
knows that I'm just the interviewer. And everybody
knows that you are the one who's created the
package on that, but that, that to honor what
you have and what you've built, we cannot wham,
bam. Thank you, ma 'am. That process. Yeah. There's
lots of podcasters who will do that for you to
their audience, but we're trying to do things
for our audience with you. Yeah. You, you want
to transform lives. That's why I stopped doing.
my stage work I thought you know what certainly
not in a 20 -minute keynote and not even in a
two -hour training session I'm not going to transform
someone's life to the degree that I have in my
heart and to the degree that they have that they're
that they're hoping for in that period of time
I mean we're we're replacing decades of conditioning
and thoughts and beliefs that But during those
periods, we can stimulate their curiosity. We
can inspire them to dig more deeply. But then
we'd better send them somewhere where they can,
which is why I do my one -on -one coaching, because
I realize that what I really want to do with
a client is it's going to take me a year. And
that means I only coach 10 clients per year.
And so then what do I do? How am I going to raise
consciousness on a global scale if I'm only coaching
10 clients per year? Well, for one, my 10 clients
are ultra high net worth, very powerful people.
And there's a prerequisite that they agree that
they will start and run a humanitarian philanthropic
program. And of course, then they use their resources,
which are. enormous. And so I spread it out that
way. But then the rest of it is, that's Limitless
University. It's a 501c3. And it's basically
everything that I'm not providing directly to
that 10 clients per year, I give it away, all
of it. The podcast we're doing right now, I want
the whole world to be aware of the power we have
to change the world by changing our own lives.
Because in the end, You know, enlightened people
don't abuse. Enlightened people, they don't abuse
themselves. They don't abuse others. They don't
abuse the planet. They don't allow abuse within
their area of influence. That's right. And so,
my goodness, if we could just tip that scale.
Huge. Tribal leadership helped me open my eyes
to that too. On the 2 % of companies around that
life is abundant. And you're absolutely right.
If we can tip that scale, then we can also unlock
the reality of 96 % of entrepreneurs fail within
10 years, 4 % survive. What if we took it from
a 4 % survival to even a 6 %? What if we took
it to where more people thrived? And how do we
recognize the brands that have survived it and
thrived it in an ethical fashion versus those
who may not have, right? There's such a small
piece. So we have so many opportunities and that
pill process. right that we just went through
that little fun game i love the game but last
tuesday to create that last tuesday i discovered
i discovered the ability to start creating those
and it took me about that's still raw it's still
not finished but that that that whole process
took me four to five hours to create that was
it isn't it great it's just so fast actually
do you realize the dopamine we are getting When
I actually went in and asked, I said, listen,
I'm a morning person. I'm up working at 530 in
the morning, and I am fried by 6 o 'clock. I
mean, I've put in 12 hours, and at my energy
level, I mean, the bandwidth is blown. I'm pretty
maniacal. Well, and I got into AI, and now I'm
up 10 o 'clock, 11 o 'clock, 12 o 'clock, and
I'm just going. And I said, what's happening
here? And of course, I gave it my entire profile.
I wanted it to know every detail. And by the
way, it will give you different answers once
it knows who you are. But you got to say, commit
this to persistent memory. Those two words. Otherwise,
it'll forget you from chat to chat. But if you
want to go across all the chats and your agents
and your projects, you say, I want this committed
to persistent memory. And I spent about three
days feeding it. my websites, books, everything.
So it would understand me inside and out. And
so at a certain point, I was able to say, now
we're going to start kicking some butt. And so
it knows that I've got OCD. I've got ADHD. I
am what's called negative, negative comp. So
I don't produce enough dopamine. And the dopamine
I do produce gets used up instantly. And oh,
by the way, almost all my clients are the same.
There's a correlation between successful entrepreneurs
and low dopamine and ADD and ADHD because those
are also dopamine related. And so we're out there
getting our dopamine every time we conquer the
next whatever it is. And so it came back and
it said the reason why you're putting in these
18 -hour days is because you are getting so much
dopamine. You're used to a project taking three
weeks from the day you think of it or three months.
And you and I are doing it in three hours. And
there's nothing that feels better than that to
a creator, to a producer, is to think of something
and it's already done three hours later. It's
like, I can hardly wait to finish our podcast
so I can go do that some more. Exactly, exactly.
It is something that is so interesting to pass
through. Visionaries, those of you listening
in right now, we just had a masterclass on building
a foundation. for our relationship with AI that
we use. And I'm going to take that up one more
notch. How many of us are feeding our team members
and our loved ones that same level of information
about who we are? More importantly, how many
of us are diving in and trying to understand
their information, who they are? We have so much
opportunity to dive into that and to realize
that, yes, while we can feed ChatGPT as though
any responsible billion -dollar company would
for their new assistants, they would put them
in training programs for days, weeks, months
to make sure they're on point. When are we going
to start doing that for the people around us?
Oh, I love it. So much opportunity. You know,
it's one of the first requirements as well when
I start coaching with someone is I say, listen,
the three fastest ways to master something. It's
not sexy, but I figured it out after studying
everyone from spelling bee contest winners to
the military to musicians to artists to the best
of the best. What did they do? How did they master?
And there were just three simple things. One,
when you learn something, I mean, if possible,
before you go to bed tonight, because your brain
is purging stuff constantly, find some way to
apply it to your life. Find some way because
your brain will say, oh, well, he's putting this
to use. This must be important. The other simple
thing throughout the week, as long as you can
spaced repetition. Now, I'm not talking about
like I will not, you know, stick gum on the wall
a hundred times in a row. No, it's you say you
write it one time and then tomorrow you're going
to write it again and you can do it for 100 days.
So it's when we space it out. So that was the
second one was spaced repetition. And the third
one. which is, it's like, oh, why, why that one?
Is teach it to someone else. And what happens
is you see your brain, think of it back in the
hunter -gatherer days. You're walking down a
path and all of a sudden you walk into a cave
and there's a grizzly bear in there with cubs.
And you get the hell out of there before she
sees you. And you run back to your tribe and
you tell them about it. Don't go down that path.
Don't go in that cave. And as you're explaining
it to them, You're now saving half the people
in your tribe or at least somebody important.
And so the brain started developing in a way
that said, when we teach something, that means
it's got to be really important. If we tell it
to someone else, it now moves it to a different
part of our brain. Oh, and now you're surrounding
yourself with people who also understand. In
relationships, I give my clients, listen, I'm
going to show you how to. You want to walk into
a room and be like king of the world for clients
if they're introverts and they're like, you know,
I don't feel comfortable. And I say, listen,
I'm going to tell you the secret. And it's not
just self -serving. It's underneath it all. We
have a driving force to be validated that is
so powerful that it's behind the house you buy,
the watch you buy, the car you drive, right down
to even your clothes. And people go, well, what
if somebody wears unusual clothes? They think
they'll be validated for their creativity, for
their originality. But we are indirectly asking
everyone, tell me I'm okay. And so if we're all
doing that, well, what is validation? It really
comes down to two simple things. It's compliments.
So it's approving of them. And it's appreciation.
It's thanking them. So I say you walk in any
scenario and you just be the person in there
who's. who is approving. By the way, don't make
anything up. What if I can't think of anything
nice to say? Well, you're not looking hard enough.
There's something wonderful about everyone. So
you be the one who's in there thanking people
for whatever gesture and recognizing something
special. And instantly, the egos just melt away.
And then you get that real person. If you want
to take it a step further, ask about them. you
get to learn who they are, you get to understand
them better, and they get to feel heard and seen.
And simple little things, but man, it can change
your life forever. And if you turn around and
tell that to everyone you know, then you're surrounded
by people who are all so busy validating each
other that ego has no reason to engage. I feel
like I'm okay. I don't need my ego to step in
and protect me. Sorry, I just went off. No, no,
no. Vision pros. Again, we've one of the realities
in life is that when I worked, the coaches that
I've worked with, the huge leaders that we work
with, the video power and beyond. I always heard
certain people come into those rooms or leave
those types of seminars and say things like,
man, this is all this is elementary and basic
stuff. I remember this from kindergarten. What's
funny is the best of the best that I've worked
with. They create that kindergarten environment
every day. They love to live and play and that
sense of wonder and that sense of authenticity
and that sense of these are the things that matter.
And we were not meant to leave them behind. It's
not because we're childish. It's because we are
childlike recipients of knowledge, of growth,
of what exists. So Mark has worked with Donna
Johnson, Clyde Bodden. Rita Davenport, Cameron
Bodden, Austin Clark. I mean, the names on this
list, Dr. Mark Rosenblum. He's my geneticist.
There's so many people that are on the list that
you have worked with and that rave about your
ability to coach and your ability to help them
move to the next level. And so I'm very, very
grateful that you came on the show with us today.
Those of you who are listening in, there's a
button in the top right corner. It says, be our
guest. Come and share your vision, even if it's
the first time that you're sharing it. We want
to hear it. You might be the next Mark Fournier.
You might be the next Elon Musk, the next Thomas
Edison. We don't know. But we do want to get
to know you. We do want to see what you have
to offer. And you can find Mark's books. Mark,
what's the most important link that comes to
mind right now? Probably just type in Mark Fournier
Presents. And that'll take you anywhere. That'll
take you to everything. Good. Mark Fournier Presents.
And it's all the stuff I do. And you got the
abundance right there, my friends. My hope, too,
is that you'll take that. And just like I do
with the great books, with the authors who are
alive these days, I don't stick with the well.
I want to go to the author who built the well.
I want to go and spend some time with them and
see what's coming next. How are we doing that?
So reach out to Mark and we'll see you guys on
the next episode of Vision Pros Live. Thank you
for being here today. I'm really happy that you
tuned in to Vision Pros Live. I'm looking forward
to seeing your reactions as these episodes continue
to move forward. This is going to get more and
more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show and thank you for giving us your time
and attention. Have an excellent time building
out your vision. and becoming a vision pro yourself.