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All right, welcome in to Vision Pros Live. With

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Jackson Callum, I'm your show host. We'll be

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doing interviews for visionary entrepreneurs

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and guest leaders who are building fantastic

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visions out there. Tell me about yourself. Tell

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me about, you know, I guess what I missed on

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the vision. If we later want to produce this

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as kind of like raw footage and bonus footage,

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people tend to love that too. So I'm also good

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with that. But yeah, tell me about yourself.

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I don't really have any context, but I like your

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personality. You're a nice guy. So thanks. It's

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going well so far. Yeah. So I live in rural Utah

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down here, Southeast Utah. Been kind of born

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and raised in this area and grew up kind of loving.

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the ruralness of Utah, you know, a lot of desert,

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high desert areas, hiking, biking, just getting

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out in the outdoors, that kind of thing. And

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I grew up on a farm in rural Utah as well when

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I was a young kid. So that kind of taught me

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hard work and the values that kind of come along

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with that. Grew up with eight other brothers

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and sisters, so big family. Eventually, you know,

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was really attracted to business entrepreneurship

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as I was growing up. I started a few little businesses

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when I was a teenager and ended up studying business

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in college up at UVU, which is, you know, right

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next door to BYU, which is where you were at.

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So maybe we were there about the same time. I

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don't know. What years were you there? 2007.

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Let's see. I served my mission in 2007, 2009.

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So I was at BYU for 2006 for a little bit, and

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I was there for 2010's winter semester as well.

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What about you? Okay. Yeah, I graduated in 2001

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from UVU, and I was stuck around there for maybe

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four or five more years before we moved. down

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to Southeast Utah. So I was probably in the area

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around the same time as you were. Uh, we had

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a little condo there in South Provo. So, but

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yeah, so graduated from business. So I was pretty

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close. Okay. Nice. Nice. Yeah. Um, yeah. So graduated

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from business and started in, uh, in finance

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kind of. got my start as a financial planner

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ended up getting into banking and kind of growing

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my career in banking where i grew you know from

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a loan officer to a manager to a district manager

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and now i'm the ceo of a of a credit union in

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southeast utah called desert rivers credit union

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and i've been in that role for 14 years and we've

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grown that credit union from about Just one branch

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when I took over in about $10, $12 million in

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deposits. So we're up about 10 times that. We're

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about $115, $120 million in deposits now. And

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we have four branches across Southeast Utah.

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And love to see that going. Along the way, I

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helped found and start up a business, an IT business.

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about five years ago with a partner of mine.

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And so we struggled to find like quality enterprise

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level IT here in rural Utah. So we bought a franchise

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that provided proper IT and cybersecurity for

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businesses in this area. And just... kind of

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expanded from there you know used it as a solution

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for the credit union and then kept kind of offering

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it to others that needed it and it's becoming

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a bigger and bigger need in our communities as

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we grow and there's a bigger need for that so

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yeah so that's that's i also dabble a little

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bit in real estate i'm a partner in a real estate

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investment firm that is actually focused on the

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eb5 program which helps People who are not residents

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of the United States to gain their visa status

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here by investing in real estate projects. Wow.

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You make UVU look phenomenal. Oh, thanks. Yeah,

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I wish we had had a football team, though. Man,

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that's cool. Congratulations. That's the story

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most of us know Utah for, is tremendous hard

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work, perseverance, and successes like that.

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At least that's my depiction. I felt so inadequate

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when I was at BYU. I was like, whoa, I'm outclassed

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by everybody at almost everything. This is crazy.

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Yeah, BYU is hard that way. And, you know, I

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also, I mean, a little bit about me and my family.

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an avid family man i've got five kids i think

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i was mentioning before i have three adult children

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all three of them are are at college i've won

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it one in prague and one at stanford and one

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at byu and then i have two two young daughters

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seven and nine years old that are still in in

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elementary school been married to my beautiful

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wife chanel for 26 years and uh like Every day,

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I think, gets better with that marriage. It's

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amazing how it just progresses into a more fulfilling

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relationship. And I love seeing my family grow.

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All three of my older kids came back for Thanksgiving.

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And seeing what they're doing with their lives

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and trying to figure out what the next steps

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are is pretty cool. Amen. This was the perfect

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vision to hear about. That's just, again, congratulations

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to you. And I just want to soak in it because

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I'm like, man, this is good stuff. Samuel, what

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would be your, I guess I'll ask two questions.

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You can go whichever one you want first. One,

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I already know how much this vision will mean

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to other visionaries who are building out there.

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the type of hope that this drives um and so my

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questions are one what do you feel would be most

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beneficial for other visionaries who are listening

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in and what what would be your favorite or best

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takeaways um for being on the podcast well i

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i love i love your podcast because um i think

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sometimes visionary people feel a little bit

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alone. It can feel like a lonely road when you're

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envisioning some of these big, grand, grandiose

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ideas. Just because people have different reactions

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to a visionary person. I've noticed that, you

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know, the more I share my vision, the more diverse

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the reaction usually is. And it's it's the whole

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scale, you know, like people can be really excited

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about the vision and and it can it can get them

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jazzed about the next steps. Or it can also go

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to the point where people are scared and they're

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afraid of of your vision. And so as a as a visionary

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person, I've been a visionary person really my

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whole life. And I want I'd love to share with

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people that it. it's okay to be a little bit

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alone in your vision and that there are other

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people out there like you that are also holding

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on to their vision and just stepping forward

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every day, trying to bring that vision to pass

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and to do the hard things because it takes a

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lot of faith to move forward with a big vision.

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with a with a big idea and so that would be the

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one thing that i'd love your listeners to hear

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is that you know there there are others out there

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like you we we have faith like you and we're

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moving forward one step at a time just like you

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and it's okay if you feel lonely it's okay if

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you feel discouraged sometimes just keep going

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that's it man and I know the Internet tried to

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cut out the wisdom you just shared, but I was

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soaking it in. I was like, dang, this is this

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is super good and super important. And you never

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know when the visionary is in that moment of

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despair and or in that moment of like, I don't

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know if I can do this. And it's these types of

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messages that end up being the springboard and

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the little piece that's like, OK, now I can take

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one more step forward. And sometimes that's the

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only step that's now needed. But most of us.

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we have, we have a lot to build, um, and you

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don't, you don't build Rome overnight. It's one

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brick at a time. Um, but it takes some time to

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pull it off. And so, um, I love seeing why you

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bet on Mike Fassett and like, oh my gosh, how

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did he do all this? Um, so what would you, let's

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go to the second question. What are you, um,

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what would benefit you the most in this podcast

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and what, what takes you to stages you've already

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got? You know, you're the CEO of a credit union

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that's expanded tremendously. You've got this

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IT business. You've got the real estate firm.

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You've got a phenomenal marriage. You've got

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wonderful kids. What are you adding to or what

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are you doing? We didn't waste your time on my

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podcast. I'm just kidding. What is this doing

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for you, Samuel? Well, I think it's important,

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you know, to really like share ourselves. with,

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with others. And I think it's, I think as a two

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-edged sword, I think, I think sharing myself

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with others helps other people to grow and like

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be inspired. But it also helps me like what I

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found as I've shared my story is I learn and

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grow through sharing my story and I learn and

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grow through putting myself out there. It was

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really scary the first few times that I did podcasts

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or, you know, I would, would put. social media

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stuff out there but what i realized is that it

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was making me a better person it would help me

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with my vision it would help me with my hold

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myself accountable on things and so it helps

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me and then and then it does seem to help my

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businesses as well you know as people get exposed

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to me and they start to learn who the real person

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is then you know they're more comfortable to

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to approach me when it comes to banking needs

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or or IT needs, cybersecurity needs, those kinds

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of things. And I think that people want to get

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to know the leadership of the businesses that

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they put their trust in. And so I think it's

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super important, especially in today's day that

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we as leaders get out there and especially as

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long form content where you can really get to

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know people without just canned questions. Like

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it's just a conversation that we're having. And

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being able to get to know people that way helps

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me out too. Absolutely. I would agree 100 % with

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that. And I just get to learn. It's like free

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mentorship to be the podcast host on these. So

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Samuel, do you have any specific goals of like,

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you know, are you aiming for a TED Talk? Are

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you going to create some type of documentary

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series on Netflix, Tony Robbins style, but one

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up? Or is it just a matter of like, more like

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Alex or Mosey? I don't want to say he doesn't

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have specific goals, but I love when he talked

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about launching his podcast. He said he was hiring

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the guy who was going to help him with his podcast.

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And he said, look, let go of the metrics. We're

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going to do this for 10 years. We're going to

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make it better every day. And in 10 years, we'll

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see the result. We'll take a look and see if

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it was worth our time or not. Right. And that's

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a pretty bold move. how I live as well. But what

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about yourself? Like, do you, do you have specific

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realities that you're trying to bring to fruition

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over the next couple of years or what does that

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look like? Yeah, I definitely do. Like, you know,

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I want to see my businesses grow and I have specific

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goals for each of those. And I want to see myself

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grow. One of the visions that I, that I'm working

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on right now, it's not in place yet, but I, I,

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I really would like to help. other executives

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to grow in their role and not get burnt out while

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still maintaining a really good family lifestyle.

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I see a lot of my friends that they either kind

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of burn themselves out by working so hard that

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they kind of lose what's most important to them,

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which is a lot of times their family. You know,

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I've been there before where it was kind of that

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crossroads of like, man, if I don't make a change

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to my lifestyle, then I'm going to lose everything,

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including my health. I really got to a point

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where my health was very poor and I had huge

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brain fog and I had shingles and all these things

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that were stress induced. And the doctors were

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like, you got to change your life, you know.

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And so I've been able to make that journey as

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well. And I feel like there's a lot of people

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out there that someday I would love to have a

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group of people that I help mentor and coach

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a little bit through that. And I love like outdoor

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retreats. So I could see myself doing like an

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outdoor retreat with these groups of people,

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just spending time in the outdoors, doing something

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fun, you know, river raft or. I'm going on a

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jeeping tour or something, you know, just getting

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out in the mountains and, and camping or whatever

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it is. You know, things like that. I would love,

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I would love to help people who are struggling

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with, with that because it, it, it's a lonely

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road sometimes. I've mentioned that before on

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visionaries, but, you know, or anybody who's

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really running a business or that, that maybe

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be an executive level. It's sometimes you feel

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like you're. you're all alone. And so if you

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had a group of people that you could connect

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with and grow with, I think it would be pretty

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awesome. Huge man. I'll, I'll for sure double

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down on that. Um, one of my great mentors and

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friends, um, is Tracy Childs. He's the founder

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of wishlist member. He lives over in park city,

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Utah. Okay. And we met icon years ago. And, uh,

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We saw each other in passing a couple of times,

00:15:52.610 --> 00:15:55.389
probably gave the bro nod. And then, you know,

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we were at a like just randomly and throughout.

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I think we're in Phoenix for the event. And he's

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like, come over here. You know, he's like, say

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hi. And just so warm and inviting. And in our

00:16:07.549 --> 00:16:11.970
third gathering at that event, he's the first

00:16:11.970 --> 00:16:14.070
entrepreneur. I don't know. I was probably 26.

00:16:14.710 --> 00:16:19.149
But I had heard say Jackson. entrepreneurship

00:16:19.149 --> 00:16:21.769
is just lonely. I was like, it's, you know, I

00:16:21.769 --> 00:16:24.029
have all my best friends. I find at these conferences

00:16:24.029 --> 00:16:26.330
and at these gatherings that we need to make

00:16:26.330 --> 00:16:28.850
this stuff happen more often. And so I'm grateful

00:16:28.850 --> 00:16:31.129
that, and you know, he was probably in his thirties,

00:16:31.210 --> 00:16:33.990
forties, but like he planted that seed in my

00:16:33.990 --> 00:16:36.289
mind and in my heart, like, Oh, this is important.

00:16:36.450 --> 00:16:39.429
Yeah. This is what, this is where we're meant

00:16:39.429 --> 00:16:41.250
to be. And this is where our friendships are.

00:16:41.309 --> 00:16:44.690
And so I'll extend a branch to Sue Anderson.

00:16:45.070 --> 00:16:48.600
Sue is one of our other podcast hosts. She owns

00:16:48.600 --> 00:16:51.779
Wildwoods Retreat Center in Tennessee. Oh, nice.

00:16:51.820 --> 00:16:55.419
She's also the host of the show Entrepreneurs

00:16:55.419 --> 00:16:58.620
Gone Wild. And so I'll get you an introduction

00:16:58.620 --> 00:17:00.860
because I think you'd be a phenomenal guest for

00:17:00.860 --> 00:17:03.820
her show, Entrepreneurs Gone Wild. That'd be

00:17:03.820 --> 00:17:04.980
cool. And I think you guys would get along really

00:17:04.980 --> 00:17:08.519
well. And in addition to that, do you happen

00:17:08.519 --> 00:17:14.069
to know, do you know Travis Chambers? I don't,

00:17:14.069 --> 00:17:17.190
it's not sounding familiar. What's the context?

00:17:20.289 --> 00:17:23.390
No, they're going to be great friends. Travis

00:17:23.390 --> 00:17:27.250
Chambers was our video producer at Video Power

00:17:27.250 --> 00:17:29.529
Marketing, outsourced, by the way. He produced

00:17:29.529 --> 00:17:31.890
the number one YouTube out of the decade with

00:17:31.890 --> 00:17:34.009
Kobe Bryant and Lena Messi on Turkish Airlines.

00:17:34.410 --> 00:17:38.029
He is produced. tons of the most viral ads of

00:17:38.029 --> 00:17:40.849
all time um and uh works the harman brothers

00:17:40.849 --> 00:17:44.029
with daryl eaves um you know and others but he

00:17:44.029 --> 00:17:46.650
sold his company a few years ago and he launched

00:17:46.650 --> 00:17:50.950
something called outpost x and outpost x i highly

00:17:50.950 --> 00:17:54.430
recommend looking up on youtube it is a out in

00:17:54.430 --> 00:17:57.170
the middle of the utah desert resort just outside

00:17:57.170 --> 00:18:00.410
of zion's national park uh they have star wars

00:18:00.410 --> 00:18:04.049
themes they have luxury themes he's got investors

00:18:04.049 --> 00:18:09.849
for this He is all out on that. He's a good friend

00:18:09.849 --> 00:18:11.769
of Jake Larson, who's the founder of video power

00:18:11.769 --> 00:18:16.190
that I, I help build out video power with. But

00:18:16.190 --> 00:18:21.049
between all the things that you've done and the

00:18:21.049 --> 00:18:24.849
direction you're headed, I just wouldn't be surprised

00:18:24.849 --> 00:18:28.329
to see you guys just blow things up to another

00:18:28.329 --> 00:18:31.170
level. And look, I'm a big fan of one plus one.

00:18:31.670 --> 00:18:35.890
Yeah. Okay. You're a banker. compound effect

00:18:35.890 --> 00:18:39.230
is like, um, people are either one minus one

00:18:39.230 --> 00:18:41.529
and zero, or they, you know, they kind of hobble

00:18:41.529 --> 00:18:43.430
along and try to figure it out. But when you

00:18:43.430 --> 00:18:46.009
get two great superstars together, I see the

00:18:46.009 --> 00:18:48.009
company and you take three, one plus one plus

00:18:48.009 --> 00:18:50.650
one, it goes under 11. Um, right. You just, you

00:18:50.650 --> 00:18:52.990
just get great minds to do great things. So,

00:18:52.990 --> 00:18:55.329
um, thank you for all that you're doing seriously

00:18:55.329 --> 00:18:58.109
for like bringing visions to life for yourself,

00:18:58.289 --> 00:19:01.930
being a light on a hilltop for others. Um, it

00:19:01.930 --> 00:19:04.250
does serve a great purpose. It served me tremendously

00:19:04.250 --> 00:19:07.289
today. Um, I'd love to produce this as an episode,

00:19:07.450 --> 00:19:09.450
even though my hair's on that. So you cool with

00:19:09.450 --> 00:19:12.950
that? Yeah, let's do it. It'd be great. Okay.

00:19:13.509 --> 00:19:15.650
And I'll talk to the team about, about turning

00:19:15.650 --> 00:19:18.430
this one into an episode because this, you just

00:19:18.430 --> 00:19:20.970
can't, you can't reinvent the conversation that

00:19:20.970 --> 00:19:23.529
we just had in the same way, but what we can

00:19:23.529 --> 00:19:26.430
do is we can add to it. I'd love to bring you

00:19:26.430 --> 00:19:29.210
back and dive in deeper to your vision and like

00:19:29.210 --> 00:19:30.910
hear about what visions you, you really want

00:19:30.910 --> 00:19:34.450
to share, you know, just, just build on top of

00:19:34.450 --> 00:19:37.650
this. Yeah, that sounds great. I'd love to come

00:19:37.650 --> 00:19:40.769
back. And I love your hair, by the way. I was

00:19:40.769 --> 00:19:45.069
in a movie, the Book of Mormon videos that were,

00:19:45.069 --> 00:19:48.650
you know, back in like 2021 or something. And

00:19:48.650 --> 00:19:51.009
I had to grow my hair out for like a year and

00:19:51.009 --> 00:19:54.210
a half. So I was all the way down to my back

00:19:54.210 --> 00:19:56.789
and I had a big old beard. I actually miss it.

00:19:56.869 --> 00:20:00.589
So yeah, kudos to you. I wish I could go back

00:20:00.589 --> 00:20:04.430
once in a while. That's cool. That's cool. I

00:20:04.430 --> 00:20:07.809
told my friends, I said, I'm probably going to

00:20:07.809 --> 00:20:10.410
apply to be an extra or something in The Chosen.

00:20:10.569 --> 00:20:14.170
I was like, I'll probably realize this and make

00:20:14.170 --> 00:20:18.230
it happen. So fun to try. I'm way outside my

00:20:18.230 --> 00:20:23.049
comfort zone, but it would be a blast. All right,

00:20:23.069 --> 00:20:26.750
Sam, last fortune cookie for the world. Well,

00:20:26.809 --> 00:20:29.609
what do you got for visionaries? What other words

00:20:29.609 --> 00:20:31.150
of wisdom would you like to share as we wrap

00:20:31.150 --> 00:20:36.380
up? Just, you know, like I would say as a visionary,

00:20:36.519 --> 00:20:39.200
the biggest thing to do is we constantly kind

00:20:39.200 --> 00:20:42.400
of compare our visions to others. I think that's

00:20:42.400 --> 00:20:45.119
the biggest downfall is we kind of compare like

00:20:45.119 --> 00:20:48.079
how ours is going to somebody else's and I get

00:20:48.079 --> 00:20:51.059
caught up in it daily. And so if I could offer

00:20:51.059 --> 00:20:54.259
one nugget to other visionaries, it would be

00:20:54.259 --> 00:20:57.160
just look back, you know, see how far you've

00:20:57.160 --> 00:21:00.299
come and you can recognize your progress line.

00:21:00.859 --> 00:21:03.259
and see that it's moving in a good direction

00:21:03.259 --> 00:21:06.160
and, and just focus on that growth rather than

00:21:06.160 --> 00:21:09.640
comparison and, you know, getting down to yourself

00:21:09.640 --> 00:21:12.660
for not being where you want to be. So, yeah,

00:21:12.759 --> 00:21:15.039
I'm, I'm sure that if I could just see other

00:21:15.039 --> 00:21:16.680
visionaries, I'd just give them a big hug and

00:21:16.680 --> 00:21:19.079
tell them you're doing great. Just keep stepping

00:21:19.079 --> 00:21:22.720
one, one foot in front of the other. Awesome,

00:21:22.740 --> 00:21:24.849
man. We appreciate it. Vision Pros, we'll see

00:21:24.849 --> 00:21:27.390
you guys on the next episode. Feel free to reach

00:21:27.390 --> 00:21:30.609
out to Samuel Crane or myself if you'd like help.

00:21:30.670 --> 00:21:33.670
Also, again, check out Outpost X. Check out what

00:21:33.670 --> 00:21:36.230
Video Power is up to. Check out what Sue's up

00:21:36.230 --> 00:21:38.910
to with Entrepreneurs Gone Wild. None of these

00:21:38.910 --> 00:21:41.049
are sponsors. They're just people I love, and

00:21:41.049 --> 00:21:42.470
I love to align with people who are doing amazing

00:21:42.470 --> 00:21:44.210
things. So I hope to align with you, too, on

00:21:44.210 --> 00:21:46.089
the next episode. Come join us and share your

00:21:46.089 --> 00:21:48.230
vision. We'll see you then. Awesome. Thanks.

00:21:48.390 --> 00:21:50.529
Thank you for being here today. I'm really happy

00:21:50.529 --> 00:21:52.750
that you tuned in to Vision Pros Live. I'm looking

00:21:52.750 --> 00:21:56.009
forward to seeing your reactions as these episodes

00:21:56.009 --> 00:21:57.809
continue to move forward. This is going to get

00:21:57.809 --> 00:22:00.390
more and more fun. We'll have more and more engagement

00:22:00.390 --> 00:22:02.509
as well. We'll invite people to participate in

00:22:02.509 --> 00:22:04.690
the show. And thank you for giving us your time

00:22:04.690 --> 00:22:06.990
and attention. Have an excellent time building

00:22:06.990 --> 00:22:09.309
out your vision and becoming a vision pro yourself.
