WEBVTT 00:00:00.000 --> 00:00:03.620 All right. Welcome in to Vision Pros Live with 00:00:03.620 --> 00:00:05.860 Jackson Callum. I'm your show host. We'll be 00:00:05.860 --> 00:00:07.799 doing interviews for visionary entrepreneurs 00:00:07.799 --> 00:00:10.500 and guest leaders who are building fantastic 00:00:10.500 --> 00:00:20.960 visions out there. Anything else you'd like to 00:00:20.960 --> 00:00:22.320 know or anything you'd like to teach me about 00:00:22.320 --> 00:00:24.399 your experience, best podcast experience you've 00:00:24.399 --> 00:00:27.539 had or ways we can maximize this? Thank you for 00:00:27.539 --> 00:00:31.969 asking. I care about having a genuine conversation 00:00:31.969 --> 00:00:36.950 about real people and real life. I think especially 00:00:36.950 --> 00:00:39.409 in the realm of financial advice, financial advice 00:00:39.409 --> 00:00:43.009 is so much gimmick. And as I tell you my story, 00:00:43.170 --> 00:00:46.369 my failure story, you're going to hear that theme 00:00:46.369 --> 00:00:49.049 of when you're desperate and you don't know what 00:00:49.049 --> 00:00:51.570 to do and you go ask the people that should know 00:00:51.570 --> 00:00:55.009 and you don't hear it. It is so demoralizing 00:00:55.009 --> 00:00:57.630 and it leaves somebody feeling like they are. 00:00:58.329 --> 00:01:00.689 I'm lost and there's nowhere to turn. And so 00:01:00.689 --> 00:01:03.829 when I, whenever I have the opportunity to really 00:01:03.829 --> 00:01:06.750 talk about the real thing, like the thing behind 00:01:06.750 --> 00:01:09.510 the thing, like what's actually going on, that's 00:01:09.510 --> 00:01:11.609 my preference. So if you want to ask, if you 00:01:11.609 --> 00:01:13.930 want to go deep, if you want it to be spiritual, 00:01:14.170 --> 00:01:17.250 we can be spiritual. If we want it to be just 00:01:17.250 --> 00:01:18.909 business, it can be just business, but there 00:01:18.909 --> 00:01:23.150 is an inner interconnection of us as beings and 00:01:23.150 --> 00:01:27.109 our purpose and our finances. And those things. 00:01:27.919 --> 00:01:31.140 can't really change unless we begin to actually 00:01:31.140 --> 00:01:33.859 address the heart issues. Um, and I'm willing 00:01:33.859 --> 00:01:37.480 to talk about it. Um, maybe, maybe almost to 00:01:37.480 --> 00:01:43.239 the level of like ridiculous. I like to have 00:01:43.239 --> 00:01:45.560 a real conversation. Like I don't want to talk 00:01:45.560 --> 00:01:48.739 about gimmicks or soundbites. Not interested. 00:01:48.959 --> 00:01:52.159 Yeah. A hundred percent. Um, I like ridiculous 00:01:52.159 --> 00:01:56.099 by the way, I guess I'm a fan of crazy. Um, and 00:01:56.099 --> 00:01:59.340 it's, um, There's a lot of purpose that's that's 00:01:59.340 --> 00:02:01.879 built within that. So I love your style over 00:02:01.879 --> 00:02:06.939 your head with that. My my thought process. One, 00:02:07.120 --> 00:02:08.979 I do want to bring you back for a longer show. 00:02:09.240 --> 00:02:12.199 I think that would be very fruitful because you 00:02:12.199 --> 00:02:15.960 do you got a huge depth to you. And so we can 00:02:15.960 --> 00:02:19.300 we can cover a lot more ground and we can still 00:02:19.300 --> 00:02:22.780 split that into shorter segments as well. I'm 00:02:22.780 --> 00:02:25.680 thinking that if you're OK with it, even some 00:02:25.680 --> 00:02:28.389 of this content. I would love to use, um, you 00:02:28.389 --> 00:02:30.250 know, and repurpose just our, our conversation 00:02:30.250 --> 00:02:34.110 for lots of purposes. One, uh, some of the sound 00:02:34.110 --> 00:02:36.389 bites that you just gave, um, right. They do 00:02:36.389 --> 00:02:38.650 matter. Even the sound bite about no sound bites. 00:02:38.710 --> 00:02:41.389 It's like, Oh yeah, we push it. Um, you know, 00:02:41.389 --> 00:02:44.629 on my side, I get repurposes as a pre -qualifying, 00:02:44.770 --> 00:02:47.110 like how do these conversations behind the scenes 00:02:47.110 --> 00:02:50.389 go and how do we help hosts, uh, dive in with, 00:02:50.389 --> 00:02:53.849 with more dynamic. Um, we, we work very closely 00:02:53.849 --> 00:02:59.599 with pod match with, is that how we met? I about 00:02:59.599 --> 00:03:01.860 tackled Alex. It was this close to tackling Alex 00:03:01.860 --> 00:03:04.039 at Podfest. He was like, oh my gosh, I thought 00:03:04.039 --> 00:03:05.740 you were going to tackle me. We almost fell. 00:03:07.020 --> 00:03:12.159 I think it's such a wonderful service. As you 00:03:12.159 --> 00:03:14.810 were talking about distribution. this is, I mean, 00:03:14.830 --> 00:03:16.669 I know I'm being recorded, but between you and 00:03:16.669 --> 00:03:21.370 I, I have felt like my own voice and the things 00:03:21.370 --> 00:03:23.610 that I am supposed to talk to people about in 00:03:23.610 --> 00:03:26.030 the world have been really hamstrung to just 00:03:26.030 --> 00:03:28.990 who I know in the world. And I've done the thing 00:03:28.990 --> 00:03:31.750 where I've hired the right marketing gurus or 00:03:31.750 --> 00:03:33.909 done the things where I actually feel like it 00:03:33.909 --> 00:03:36.400 ends up being kind of like. the emperor's new 00:03:36.400 --> 00:03:39.000 clothing where it's like, where they put something 00:03:39.000 --> 00:03:40.680 on you invisibly. And you're like, you're supposed 00:03:40.680 --> 00:03:42.699 to love this. Did you see what I just did for 00:03:42.699 --> 00:03:45.659 you? And I'm like, no, I feel naked actually. 00:03:46.060 --> 00:03:49.580 So I have been so frustrated just as a human 00:03:49.580 --> 00:03:52.560 where it's like, I can, I have, I know that I 00:03:52.560 --> 00:03:55.639 have a message and a vision that changes businesses 00:03:55.639 --> 00:03:59.159 inside out, which changes the trajectory of a 00:03:59.159 --> 00:04:02.020 family and their financial security. It makes 00:04:02.020 --> 00:04:05.710 all the difference. And yet. I compete in this 00:04:05.710 --> 00:04:09.330 marketplace with my voice for the, just go make 00:04:09.330 --> 00:04:12.490 another million dollars. Like, you know, so I 00:04:12.490 --> 00:04:15.150 just wanted to say thank you for holding space 00:04:15.150 --> 00:04:18.970 for a genuine conversation and caring about that 00:04:18.970 --> 00:04:22.310 more than just the numbers. I appreciate that. 00:04:22.310 --> 00:04:24.709 Thank you. Well, I mean, it's a, it's been a 00:04:24.709 --> 00:04:27.250 hard road as well. You know, like I had to learn 00:04:27.250 --> 00:04:30.050 these things the hard way being the integrator, 00:04:30.050 --> 00:04:32.810 you know, that wasn't appreciated. Not, not because. 00:04:33.579 --> 00:04:35.959 I was working with bad people, but because when, 00:04:36.019 --> 00:04:38.519 when everybody's dealing with a scarcity mindset, 00:04:38.660 --> 00:04:42.220 you know, and, and is surviving, it's really 00:04:42.220 --> 00:04:45.759 hard to, to appreciate, you know, and to live 00:04:45.759 --> 00:04:47.600 in positive hierarchy needs, you know, at a, 00:04:47.600 --> 00:04:50.439 at a transformational level. And entrepreneurship 00:04:50.439 --> 00:04:54.040 is so hard. I wish that if I could, if I could 00:04:54.040 --> 00:04:55.779 change one thing about the world permanently 00:04:55.779 --> 00:04:58.420 and just like make it happen for, for, for business 00:04:58.420 --> 00:05:02.639 sake, it would be every single keynote speech. 00:05:03.370 --> 00:05:06.750 at every business conference would be about infrastructure. 00:05:08.790 --> 00:05:10.689 Why not? Why not? I've never heard that, have 00:05:10.689 --> 00:05:14.009 you? No. Nobody talks about it. You know, it's 00:05:14.009 --> 00:05:16.930 like, let's find every way to say, okay, we can 00:05:16.930 --> 00:05:19.910 make it easy. We can make it simple. We can make 00:05:19.910 --> 00:05:23.850 it fast. We can make it, you know, a guarantee. 00:05:24.250 --> 00:05:27.810 How many alternative ways can we possibly get 00:05:27.810 --> 00:05:30.490 around saying this is a get rich quick scheme? 00:05:32.449 --> 00:05:36.610 man okay how how many possible ways can we reinvent 00:05:36.610 --> 00:05:38.629 saying that with that while saying we're not 00:05:38.629 --> 00:05:41.370 get rich quicker i mean our country is so addicted 00:05:41.370 --> 00:05:46.529 to get rich quick um and we we won't you know 00:05:46.529 --> 00:05:49.029 until it's like alcoholics anonymous until you're 00:05:49.029 --> 00:05:51.930 willing to admit and own right that you have 00:05:51.930 --> 00:05:54.050 a problem um you know that's like you're gonna 00:05:54.050 --> 00:05:56.430 we're gonna suffer that problem so i i don't 00:05:56.430 --> 00:05:58.790 mean to get on that soapbox on it as much as 00:05:59.230 --> 00:06:01.810 The nice thing is it's not as hard as people 00:06:01.810 --> 00:06:05.189 think. The word's hard to spell, but create infrastructure. 00:06:07.069 --> 00:06:12.209 It's not any harder than the entrepreneur route, 00:06:12.329 --> 00:06:15.470 than the solopreneur space. It's not any harder. 00:06:15.910 --> 00:06:19.730 Life is just as hard if you're 2 % body fat than 00:06:19.730 --> 00:06:23.009 if you're overweight. Life is just as hard. It's 00:06:23.009 --> 00:06:25.750 not about getting over the fact that it's hard. 00:06:25.829 --> 00:06:29.660 It's like, how do I do things right? I don't 00:06:29.660 --> 00:06:31.899 do things the way that's going to result in my 00:06:31.899 --> 00:06:35.100 best life. Um, and that's why, that's why vision 00:06:35.100 --> 00:06:39.459 pros exists is because I, I want to help visionaries 00:06:39.459 --> 00:06:43.319 have a place to bring what they see to the table, 00:06:43.339 --> 00:06:45.779 their perspectives so that more of us can see 00:06:45.779 --> 00:06:47.519 like, Oh, cool. That perspective is helpful. 00:06:47.699 --> 00:06:50.300 Um, you know, I, I relate more to Leanne than 00:06:50.300 --> 00:06:52.540 I do Jackson. Um, you know, I relate more to 00:06:52.540 --> 00:06:55.899 Dr. Um, Brassell, um, and I do both them. And, 00:06:55.899 --> 00:06:58.040 and it's, it's such, it's been such an honor 00:06:58.040 --> 00:07:00.800 to. hear how people are looking at things and 00:07:00.800 --> 00:07:04.620 seeing it but i i can say that again i need most 00:07:04.620 --> 00:07:07.279 of my entrepreneurs that i work with leanne they 00:07:07.279 --> 00:07:11.319 need somebody like you to come in um and to evaluate 00:07:11.319 --> 00:07:13.560 what i what i can't see because the infrastructures 00:07:13.560 --> 00:07:17.779 are too large for any one person to to be able 00:07:17.779 --> 00:07:21.620 to know what to do with it and um if you don't 00:07:21.620 --> 00:07:24.680 have the right types of executive beings by your 00:07:24.680 --> 00:07:26.800 side the people who are going to get after it 00:07:26.800 --> 00:07:30.379 get it done make things happen, know what reports 00:07:30.379 --> 00:07:34.339 to run, know what data is supposed to be actionable, 00:07:34.560 --> 00:07:36.879 which data is just good to have for now until 00:07:36.879 --> 00:07:40.100 the 10 -year markets. There's so many things 00:07:40.100 --> 00:07:43.660 that can overwhelm the entrepreneur and kill 00:07:43.660 --> 00:07:48.379 their dream and kill their vision that I've just 00:07:48.379 --> 00:07:50.540 seen it. It takes a team. It takes a team of 00:07:50.540 --> 00:07:53.620 really, really wise people. It does. You're right. 00:07:55.230 --> 00:07:57.410 I wouldn't say this is my biggest vision, but 00:07:57.410 --> 00:07:59.829 I will say this. Most entrepreneurs are living 00:07:59.829 --> 00:08:02.970 in entrepreneurial poverty. And that poverty 00:08:02.970 --> 00:08:08.670 is deeply rooted in a mindset. I call them these 00:08:08.670 --> 00:08:12.629 money instincts. But it's amazing to me that 00:08:12.629 --> 00:08:14.750 as I've worked with businesses of all shapes 00:08:14.750 --> 00:08:17.850 and sizes for the last 16 years, primarily focused 00:08:17.850 --> 00:08:20.129 on, hey, what's going on with your money? But 00:08:20.129 --> 00:08:22.529 as I've done that, definitely have started to, 00:08:22.569 --> 00:08:25.759 I've seen over time that. There is an element 00:08:25.759 --> 00:08:29.399 of what you actually believe when you accidentally 00:08:29.399 --> 00:08:31.779 started a business. And when you think about 00:08:31.779 --> 00:08:37.600 just our country alone and how most people, just 00:08:37.600 --> 00:08:40.519 normal average James and Joes have no idea what 00:08:40.519 --> 00:08:42.360 to do with money. We're just not taught financial 00:08:42.360 --> 00:08:45.179 competency. And then we have this idea that if 00:08:45.179 --> 00:08:47.539 we just make a lot of money. There are financial 00:08:47.539 --> 00:08:50.659 problems will go away. And so the draw of entrepreneurialism 00:08:50.659 --> 00:08:53.159 makes a lot of sense that get rich quick. I'm 00:08:53.159 --> 00:08:55.299 going to be the two percent like all of that 00:08:55.299 --> 00:08:59.659 is a draw that's intoxicating. And then we get 00:08:59.659 --> 00:09:02.399 into it. We have no idea how to run a business. 00:09:02.799 --> 00:09:05.200 We have no idea how to read a financial statement. 00:09:05.299 --> 00:09:07.340 That's OK. I don't think you have to know how 00:09:07.340 --> 00:09:09.799 to do that to succeed, but we just don't know. 00:09:09.899 --> 00:09:13.379 And so most entrepreneurs are living in entrepreneurial 00:09:13.379 --> 00:09:16.240 poverty to the extent that they're the worst 00:09:16.240 --> 00:09:19.080 paid people on staff. The people working for 00:09:19.080 --> 00:09:21.299 them are making more money than they are. And 00:09:21.299 --> 00:09:24.220 this has massive impact on the family unit, has 00:09:24.220 --> 00:09:27.840 massive impact on financial security, how we 00:09:27.840 --> 00:09:29.460 raise our children. And so there's a trickle 00:09:29.460 --> 00:09:33.039 down effect of. If the business doesn't succeed 00:09:33.039 --> 00:09:36.419 or if I don't succeed in my business, it impacts 00:09:36.419 --> 00:09:39.340 my marriage. It impacts how I parent. It impacts 00:09:39.340 --> 00:09:42.419 all these things. And yet nobody talks about 00:09:42.419 --> 00:09:45.259 it because it's a dirty little secret. Entrepreneurs 00:09:45.259 --> 00:09:47.679 really, truly believe that if they were honest, 00:09:47.879 --> 00:09:50.679 I was that person. Jackson, let me tell you, 00:09:50.679 --> 00:09:53.639 it still makes me cringe when I tell anybody 00:09:53.639 --> 00:09:56.370 that will listen. How I had a million dollar, 00:09:56.429 --> 00:10:01.070 $1 ,100 ,000 disaster on my hands, like a disaster. 00:10:01.690 --> 00:10:03.730 I'm never going to be comfortable telling that 00:10:03.730 --> 00:10:06.909 story because deep down, I'm an American deep 00:10:06.909 --> 00:10:09.809 down. I'm an entrepreneur and I'm successful, 00:10:09.809 --> 00:10:13.960 but I really believe that nobody will ever. Talk 00:10:13.960 --> 00:10:16.240 to me again if they really know how it actually 00:10:16.240 --> 00:10:18.559 was. And that's how business owners are. We just 00:10:18.559 --> 00:10:20.919 think nobody will do business with us. I have 00:10:20.919 --> 00:10:23.519 to fake it till I make it. I have to present 00:10:23.519 --> 00:10:26.820 and posture all the success. And yet I can't 00:10:26.820 --> 00:10:30.899 pay my mortgage. It's not great. If I could throw 00:10:30.899 --> 00:10:33.659 flowers at you virtually, like through the screen, 00:10:33.899 --> 00:10:37.120 this would be the thing. I'm twice divorced, 00:10:37.460 --> 00:10:42.000 Leanne. I know what you're talking about. I've 00:10:42.000 --> 00:10:46.009 gone homeless. I know what you're talking about. 00:10:46.769 --> 00:10:50.830 I've consulted long enough that the 96 % that 00:10:50.830 --> 00:10:53.730 fell within 10 years, until you've consulted 00:10:53.730 --> 00:10:56.070 as long as you and I have and talked to enough 00:10:56.070 --> 00:10:59.509 business owners, it's very easy to make the assumption 00:10:59.509 --> 00:11:02.769 that the 4 % are crushing it. But then you start 00:11:02.769 --> 00:11:04.690 to ask them and talk to them and have enough 00:11:04.690 --> 00:11:07.429 conversations, you realize that the 4 % have 00:11:07.429 --> 00:11:11.470 survived the 10 -year mark. Most of them have 00:11:11.470 --> 00:11:14.940 more debt. most of them have higher risk tolerance 00:11:14.940 --> 00:11:17.960 but as you talked about their families are no 00:11:17.960 --> 00:11:20.360 longer talking to them very much everything feels 00:11:20.360 --> 00:11:22.940 kind of stale that failed book launch was the 00:11:22.940 --> 00:11:25.559 last investment that the spouse wants to see 00:11:25.559 --> 00:11:28.399 happen again um you know the desire to be on 00:11:28.399 --> 00:11:31.740 a ted talk um you know is high but they're still 00:11:31.740 --> 00:11:34.320 churning through these challenges that even if 00:11:34.320 --> 00:11:36.139 they land the ted talk which would be the worst 00:11:36.139 --> 00:11:38.139 case scenario they're gonna end up at the bottom 00:11:38.139 --> 00:11:40.259 of the views list and when you end up at the 00:11:40.259 --> 00:11:42.100 bottom of the views list everybody feels sorry 00:11:42.100 --> 00:11:45.210 for you Because you did a piss poor job on planning 00:11:45.210 --> 00:11:47.789 out and building that particular asset that's 00:11:47.789 --> 00:11:51.750 now permanently registered on YouTube with your 00:11:51.750 --> 00:11:55.230 book that has three reviews. And everybody's 00:11:55.230 --> 00:11:57.769 wondering, why didn't your siblings review the 00:11:57.769 --> 00:12:03.190 book? Where's your market? So these are the challenges 00:12:03.190 --> 00:12:08.149 that, yes, I'm also very pragmatic and open about. 00:12:08.289 --> 00:12:10.169 I'm like, no, no, no, this is not meant for the 00:12:10.169 --> 00:12:14.490 faint of heart. It's difficult. And it's something 00:12:14.490 --> 00:12:16.929 that is solvable. That's the beauty of it. There's 00:12:16.929 --> 00:12:20.110 an optimism around this. It's solvable. But you 00:12:20.110 --> 00:12:22.110 have to figure out the variables. If you fail 00:12:22.110 --> 00:12:24.350 to build a bridge over and over and over and 00:12:24.350 --> 00:12:26.750 over by yourself, and you're like, hey, I didn't 00:12:26.750 --> 00:12:28.230 work with an architect on this. I didn't work 00:12:28.230 --> 00:12:31.269 with an engineer on this. It's like, maybe here's 00:12:31.269 --> 00:12:34.789 your sign. Go work with the people who know how 00:12:34.789 --> 00:12:37.370 to build this. And so, again, thank you for being 00:12:37.370 --> 00:12:42.039 so raw and real. Yeah, I'm gonna I'm gonna have 00:12:42.039 --> 00:12:44.460 my team put something together to send you privately 00:12:44.460 --> 00:12:48.399 Okay to see if we want to use some of this because 00:12:49.679 --> 00:12:51.899 This has been gold. Thank you for being here 00:12:51.899 --> 00:12:53.799 today. I'm really happy that you tuned in to 00:12:53.799 --> 00:12:56.259 Vision Pros Live. I'm looking forward to seeing 00:12:56.259 --> 00:12:59.299 your reactions as these episodes continue to 00:12:59.299 --> 00:13:01.019 move forward. This is going to get more and more 00:13:01.019 --> 00:13:03.320 fun. We'll have more and more engagement as well. 00:13:03.360 --> 00:13:05.259 We'll invite people to participate in the show 00:13:05.259 --> 00:13:07.460 and thank you for giving us your time and attention. 00:13:07.740 --> 00:13:10.360 Have an excellent time building out your vision 00:13:10.360 --> 00:13:11.740 and becoming a vision pro yourself.