All right. Welcome in to Vision Pros Live with
Jackson Callum. I'm your show host. We'll be
doing interviews for visionary entrepreneurs
and guest leaders who are building fantastic
visions out there. Anything else you'd like to
know or anything you'd like to teach me about
your experience, best podcast experience you've
had or ways we can maximize this? Thank you for
asking. I care about having a genuine conversation
about real people and real life. I think especially
in the realm of financial advice, financial advice
is so much gimmick. And as I tell you my story,
my failure story, you're going to hear that theme
of when you're desperate and you don't know what
to do and you go ask the people that should know
and you don't hear it. It is so demoralizing
and it leaves somebody feeling like they are.
I'm lost and there's nowhere to turn. And so
when I, whenever I have the opportunity to really
talk about the real thing, like the thing behind
the thing, like what's actually going on, that's
my preference. So if you want to ask, if you
want to go deep, if you want it to be spiritual,
we can be spiritual. If we want it to be just
business, it can be just business, but there
is an inner interconnection of us as beings and
our purpose and our finances. And those things.
can't really change unless we begin to actually
address the heart issues. Um, and I'm willing
to talk about it. Um, maybe, maybe almost to
the level of like ridiculous. I like to have
a real conversation. Like I don't want to talk
about gimmicks or soundbites. Not interested.
Yeah. A hundred percent. Um, I like ridiculous
by the way, I guess I'm a fan of crazy. Um, and
it's, um, There's a lot of purpose that's that's
built within that. So I love your style over
your head with that. My my thought process. One,
I do want to bring you back for a longer show.
I think that would be very fruitful because you
do you got a huge depth to you. And so we can
we can cover a lot more ground and we can still
split that into shorter segments as well. I'm
thinking that if you're OK with it, even some
of this content. I would love to use, um, you
know, and repurpose just our, our conversation
for lots of purposes. One, uh, some of the sound
bites that you just gave, um, right. They do
matter. Even the sound bite about no sound bites.
It's like, Oh yeah, we push it. Um, you know,
on my side, I get repurposes as a pre -qualifying,
like how do these conversations behind the scenes
go and how do we help hosts, uh, dive in with,
with more dynamic. Um, we, we work very closely
with pod match with, is that how we met? I about
tackled Alex. It was this close to tackling Alex
at Podfest. He was like, oh my gosh, I thought
you were going to tackle me. We almost fell.
I think it's such a wonderful service. As you
were talking about distribution. this is, I mean,
I know I'm being recorded, but between you and
I, I have felt like my own voice and the things
that I am supposed to talk to people about in
the world have been really hamstrung to just
who I know in the world. And I've done the thing
where I've hired the right marketing gurus or
done the things where I actually feel like it
ends up being kind of like. the emperor's new
clothing where it's like, where they put something
on you invisibly. And you're like, you're supposed
to love this. Did you see what I just did for
you? And I'm like, no, I feel naked actually.
So I have been so frustrated just as a human
where it's like, I can, I have, I know that I
have a message and a vision that changes businesses
inside out, which changes the trajectory of a
family and their financial security. It makes
all the difference. And yet. I compete in this
marketplace with my voice for the, just go make
another million dollars. Like, you know, so I
just wanted to say thank you for holding space
for a genuine conversation and caring about that
more than just the numbers. I appreciate that.
Thank you. Well, I mean, it's a, it's been a
hard road as well. You know, like I had to learn
these things the hard way being the integrator,
you know, that wasn't appreciated. Not, not because.
I was working with bad people, but because when,
when everybody's dealing with a scarcity mindset,
you know, and, and is surviving, it's really
hard to, to appreciate, you know, and to live
in positive hierarchy needs, you know, at a,
at a transformational level. And entrepreneurship
is so hard. I wish that if I could, if I could
change one thing about the world permanently
and just like make it happen for, for, for business
sake, it would be every single keynote speech.
at every business conference would be about infrastructure.
Why not? Why not? I've never heard that, have
you? No. Nobody talks about it. You know, it's
like, let's find every way to say, okay, we can
make it easy. We can make it simple. We can make
it fast. We can make it, you know, a guarantee.
How many alternative ways can we possibly get
around saying this is a get rich quick scheme?
man okay how how many possible ways can we reinvent
saying that with that while saying we're not
get rich quicker i mean our country is so addicted
to get rich quick um and we we won't you know
until it's like alcoholics anonymous until you're
willing to admit and own right that you have
a problem um you know that's like you're gonna
we're gonna suffer that problem so i i don't
mean to get on that soapbox on it as much as
The nice thing is it's not as hard as people
think. The word's hard to spell, but create infrastructure.
It's not any harder than the entrepreneur route,
than the solopreneur space. It's not any harder.
Life is just as hard if you're 2 % body fat than
if you're overweight. Life is just as hard. It's
not about getting over the fact that it's hard.
It's like, how do I do things right? I don't
do things the way that's going to result in my
best life. Um, and that's why, that's why vision
pros exists is because I, I want to help visionaries
have a place to bring what they see to the table,
their perspectives so that more of us can see
like, Oh, cool. That perspective is helpful.
Um, you know, I, I relate more to Leanne than
I do Jackson. Um, you know, I relate more to
Dr. Um, Brassell, um, and I do both them. And,
and it's, it's such, it's been such an honor
to. hear how people are looking at things and
seeing it but i i can say that again i need most
of my entrepreneurs that i work with leanne they
need somebody like you to come in um and to evaluate
what i what i can't see because the infrastructures
are too large for any one person to to be able
to know what to do with it and um if you don't
have the right types of executive beings by your
side the people who are going to get after it
get it done make things happen, know what reports
to run, know what data is supposed to be actionable,
which data is just good to have for now until
the 10 -year markets. There's so many things
that can overwhelm the entrepreneur and kill
their dream and kill their vision that I've just
seen it. It takes a team. It takes a team of
really, really wise people. It does. You're right.
I wouldn't say this is my biggest vision, but
I will say this. Most entrepreneurs are living
in entrepreneurial poverty. And that poverty
is deeply rooted in a mindset. I call them these
money instincts. But it's amazing to me that
as I've worked with businesses of all shapes
and sizes for the last 16 years, primarily focused
on, hey, what's going on with your money? But
as I've done that, definitely have started to,
I've seen over time that. There is an element
of what you actually believe when you accidentally
started a business. And when you think about
just our country alone and how most people, just
normal average James and Joes have no idea what
to do with money. We're just not taught financial
competency. And then we have this idea that if
we just make a lot of money. There are financial
problems will go away. And so the draw of entrepreneurialism
makes a lot of sense that get rich quick. I'm
going to be the two percent like all of that
is a draw that's intoxicating. And then we get
into it. We have no idea how to run a business.
We have no idea how to read a financial statement.
That's OK. I don't think you have to know how
to do that to succeed, but we just don't know.
And so most entrepreneurs are living in entrepreneurial
poverty to the extent that they're the worst
paid people on staff. The people working for
them are making more money than they are. And
this has massive impact on the family unit, has
massive impact on financial security, how we
raise our children. And so there's a trickle
down effect of. If the business doesn't succeed
or if I don't succeed in my business, it impacts
my marriage. It impacts how I parent. It impacts
all these things. And yet nobody talks about
it because it's a dirty little secret. Entrepreneurs
really, truly believe that if they were honest,
I was that person. Jackson, let me tell you,
it still makes me cringe when I tell anybody
that will listen. How I had a million dollar,
$1 ,100 ,000 disaster on my hands, like a disaster.
I'm never going to be comfortable telling that
story because deep down, I'm an American deep
down. I'm an entrepreneur and I'm successful,
but I really believe that nobody will ever. Talk
to me again if they really know how it actually
was. And that's how business owners are. We just
think nobody will do business with us. I have
to fake it till I make it. I have to present
and posture all the success. And yet I can't
pay my mortgage. It's not great. If I could throw
flowers at you virtually, like through the screen,
this would be the thing. I'm twice divorced,
Leanne. I know what you're talking about. I've
gone homeless. I know what you're talking about.
I've consulted long enough that the 96 % that
fell within 10 years, until you've consulted
as long as you and I have and talked to enough
business owners, it's very easy to make the assumption
that the 4 % are crushing it. But then you start
to ask them and talk to them and have enough
conversations, you realize that the 4 % have
survived the 10 -year mark. Most of them have
more debt. most of them have higher risk tolerance
but as you talked about their families are no
longer talking to them very much everything feels
kind of stale that failed book launch was the
last investment that the spouse wants to see
happen again um you know the desire to be on
a ted talk um you know is high but they're still
churning through these challenges that even if
they land the ted talk which would be the worst
case scenario they're gonna end up at the bottom
of the views list and when you end up at the
bottom of the views list everybody feels sorry
for you Because you did a piss poor job on planning
out and building that particular asset that's
now permanently registered on YouTube with your
book that has three reviews. And everybody's
wondering, why didn't your siblings review the
book? Where's your market? So these are the challenges
that, yes, I'm also very pragmatic and open about.
I'm like, no, no, no, this is not meant for the
faint of heart. It's difficult. And it's something
that is solvable. That's the beauty of it. There's
an optimism around this. It's solvable. But you
have to figure out the variables. If you fail
to build a bridge over and over and over and
over by yourself, and you're like, hey, I didn't
work with an architect on this. I didn't work
with an engineer on this. It's like, maybe here's
your sign. Go work with the people who know how
to build this. And so, again, thank you for being
so raw and real. Yeah, I'm gonna I'm gonna have
my team put something together to send you privately
Okay to see if we want to use some of this because
This has been gold. Thank you for being here
today. I'm really happy that you tuned in to
Vision Pros Live. I'm looking forward to seeing
your reactions as these episodes continue to
move forward. This is going to get more and more
fun. We'll have more and more engagement as well.
We'll invite people to participate in the show
and thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a vision pro yourself.