WEBVTT 00:00:00.000 --> 00:00:03.839 All right. Welcome in to Vision Pros Live. With 00:00:03.839 --> 00:00:06.040 Jackson Callum, I'm your show host. We'll be 00:00:06.040 --> 00:00:08.199 doing interviews for visionary entrepreneurs 00:00:08.199 --> 00:00:10.960 and guest leaders who are building fantastic 00:00:10.960 --> 00:00:24.559 visions out there. Yeah. So, Evan, before I lead 00:00:24.559 --> 00:00:27.660 anything or lead the witness, what questions 00:00:27.660 --> 00:00:29.750 do you have for me? What, uh, what things you 00:00:29.750 --> 00:00:33.170 know about our show? Uh, what would help you 00:00:33.170 --> 00:00:36.289 help our audience best? Yeah, that's a great 00:00:36.289 --> 00:00:42.189 question. Um, I like to say I would have some 00:00:42.189 --> 00:00:44.429 curated questions for you, but I, you know, I 00:00:44.429 --> 00:00:46.170 feel like, you know, I see that you guys have 00:00:46.170 --> 00:00:50.090 done almost 2000 episodes. So I'm sure you're 00:00:50.090 --> 00:00:52.109 a great Sherpa and guide through this process. 00:00:52.109 --> 00:00:54.609 So I'm I'm willing to just to be transparent 00:00:54.609 --> 00:00:57.030 and open. And let's just go on the ride and see, 00:00:57.189 --> 00:01:02.409 see where it takes us. You know? Awesome. I, 00:01:02.409 --> 00:01:05.730 uh, I appreciate that. It is not easy to be a 00:01:05.730 --> 00:01:09.709 sherpa in this market. That is, so if you're 00:01:09.709 --> 00:01:12.629 okay with it, I'll kind of talk about that. Yeah, 00:01:12.650 --> 00:01:18.049 absolutely. Um, most, most of our generation 00:01:18.049 --> 00:01:24.109 as well as our target demographic is highly addicted 00:01:24.109 --> 00:01:27.049 and unaware of their addiction to the Get Rich 00:01:27.049 --> 00:01:31.569 Quick program. And they'll say everything but 00:01:31.569 --> 00:01:34.590 that, right? It's free. It's cheap. We can do 00:01:34.590 --> 00:01:37.629 this fast. We'll be efficient. This launch is 00:01:37.629 --> 00:01:43.329 going to be guaranteed. It's all just a shadow 00:01:43.329 --> 00:01:46.370 or rendition. uh smoke and mirrors of get rich 00:01:46.370 --> 00:01:49.010 quick and um the challenge of the podcasting 00:01:49.010 --> 00:01:51.129 industry and i love it i'm in it obviously i 00:01:51.129 --> 00:01:53.709 know i want to go to help and lead in it um but 00:01:53.709 --> 00:01:56.709 it is the challenge of amateurs having access 00:01:56.709 --> 00:02:00.329 to professional tools um is that there's a lot 00:02:00.329 --> 00:02:03.230 of people pleasing that takes place to get people 00:02:03.230 --> 00:02:05.810 on shows um and there's a lot of talk about vanity 00:02:05.810 --> 00:02:08.270 metrics and things that don't actually drive 00:02:08.270 --> 00:02:11.870 success um and so again most people don't come 00:02:11.870 --> 00:02:15.830 in with your Your nature very few like one out 00:02:15.830 --> 00:02:20.490 of a hundred will come in and say Yeah, no, I 00:02:20.490 --> 00:02:23.150 did exactly what you said very responsible very 00:02:23.150 --> 00:02:25.129 professional you've you've been around the block, 00:02:25.129 --> 00:02:27.729 you know I'm not I'm preaching to the choir. 00:02:27.810 --> 00:02:31.449 I'm pretty sure but You know Alex in Filippo. 00:02:31.449 --> 00:02:34.969 Do you know who that is of pod match? Yeah, really 00:02:34.969 --> 00:02:37.650 good friends and I'm inspired by his leadership 00:02:37.650 --> 00:02:39.750 because he's more charismatic and more kind than 00:02:39.750 --> 00:02:44.509 I am and and I'm more of the I'm so tired of 00:02:44.509 --> 00:02:48.110 seeing entrepreneurs fail that I speak our truths. 00:02:48.710 --> 00:02:53.530 And so a little background, I was a failing entrepreneur 00:02:53.530 --> 00:02:55.810 as well, really more of a watcher, but are trying 00:02:55.810 --> 00:02:58.030 to do the integrator role and hide behind the 00:02:58.030 --> 00:03:00.389 scenes on a few launches. Even though I knew 00:03:00.389 --> 00:03:03.090 I needed to focus on my purpose, which is my 00:03:03.090 --> 00:03:04.830 vision is to bridge the economic gap to North 00:03:04.830 --> 00:03:07.050 America, South America, rest of world. But that 00:03:07.050 --> 00:03:09.169 was a very difficult vision to want to step into. 00:03:09.430 --> 00:03:12.610 There's a lot of personal. changes I had to make 00:03:12.610 --> 00:03:16.849 to be qualified for it. And in the process, my 00:03:16.849 --> 00:03:20.430 first startup was invested in by Paul Buckeye, 00:03:20.530 --> 00:03:22.110 the mentor of Gmail, Matt Cuss, the search director 00:03:22.110 --> 00:03:24.969 of Google. I was just a hired hand helping with 00:03:24.969 --> 00:03:26.810 the growth process, shadowing the co -founder, 00:03:27.090 --> 00:03:29.949 shadowing the main founder. And then I went on 00:03:29.949 --> 00:03:32.370 to launch Restaurant Connect as a junior co -founder. 00:03:33.630 --> 00:03:36.250 bled out for three years, eventually made it 00:03:36.250 --> 00:03:38.770 to 36 ,000 recurring monthly revenues. We competed 00:03:38.770 --> 00:03:42.110 against an open table, created reservation and 00:03:42.110 --> 00:03:44.009 diner managements and event planning software 00:03:44.009 --> 00:03:47.189 that really made a big impact in terms of hospitality 00:03:47.189 --> 00:03:49.870 and worked with J .D .B. Marriott's QI and Gophers, 00:03:50.229 --> 00:03:52.889 or Master Sherman Augusta, almost sold my soul 00:03:52.889 --> 00:03:57.430 to the industry. It was a difficult experience, 00:03:57.449 --> 00:03:59.530 but we raised $100 ,000 on the Baylor Angel Network. 00:03:59.750 --> 00:04:01.930 We raised $10 million at the Burst Company with 00:04:01.930 --> 00:04:06.229 Paul Buckeye and Matt Cutts. Um, then my buddy 00:04:06.229 --> 00:04:08.669 Jake called me asked me to help build video power 00:04:08.669 --> 00:04:12.990 marketing. Um, video power .com is, uh, was put 00:04:12.990 --> 00:04:15.090 on stage by Ryan Dice called the YouTube ad experts 00:04:15.090 --> 00:04:18.769 of the world. Um, after founder of YouTube asked 00:04:18.769 --> 00:04:20.709 Jake to represent YouTube ads before it launched, 00:04:20.769 --> 00:04:23.410 um, their producer, Travis Chambers produced 00:04:23.410 --> 00:04:24.889 the number one YouTube ad of the decade with 00:04:24.889 --> 00:04:26.750 Kelby Bryant, Lena Messi on Turkish airlines. 00:04:27.209 --> 00:04:29.629 Uh, I came in having built companies the hard 00:04:29.629 --> 00:04:32.839 way. He had a viral company that was crushing 00:04:32.839 --> 00:04:37.560 it with two interns. And he's the Jackson most 00:04:37.560 --> 00:04:39.920 critical person I've ever met. I need your advice. 00:04:40.420 --> 00:04:42.620 And I was like, that's the worst compliment I've 00:04:42.620 --> 00:04:47.680 ever received. But I knew he's so loving. Jake 00:04:47.680 --> 00:04:49.019 Larson is one of the best leaders I've ever met 00:04:49.019 --> 00:04:51.899 in my life. And so I helped him triple revenues 00:04:51.899 --> 00:04:55.589 over 18 months. um stabilize the operations create 00:04:55.589 --> 00:04:57.470 infrastructure all the boring things that nobody 00:04:57.470 --> 00:04:59.870 wants to do and i told the team i said guys look 00:04:59.870 --> 00:05:02.170 jake needs to be playing golf weather executives 00:05:02.170 --> 00:05:06.569 he needs to be speaking on stages at conference 00:05:06.569 --> 00:05:09.290 and on podcasts and he needs to be playing the 00:05:09.290 --> 00:05:11.449 piano the jazz piano at those conferences everybody 00:05:11.449 --> 00:05:13.910 falls in love with jake all of those three things 00:05:13.910 --> 00:05:16.430 drive more deals if jake's doing anything operational 00:05:16.430 --> 00:05:19.310 we're losing Let's get him in his zone of genius. 00:05:19.889 --> 00:05:22.850 And so that's pretty much what we did. And our 00:05:22.850 --> 00:05:27.629 clients were John Lee Dumas, entrepreneur, Dan 00:05:27.629 --> 00:05:30.649 Martell of SaaS Academy, Lewis Howes School of 00:05:30.649 --> 00:05:33.769 Greatness, Dr. Eric Berg, when he had 160 ,000 00:05:33.769 --> 00:05:36.800 subscribers, he's now got 14 million. Billie 00:05:36.800 --> 00:05:39.199 Jean Marketing, Michael Hyatt, T. Harbecker, 00:05:39.420 --> 00:05:42.639 Even Pagan, all these guys came on. Dan Martell 00:05:42.639 --> 00:05:45.259 and John were there when I joined first. I remember 00:05:45.259 --> 00:05:48.360 watching John Lee Dumas and Russell Brunson in 00:05:48.360 --> 00:05:50.339 a web jigs like, watch this, Jackson, you'd understand 00:05:50.339 --> 00:05:52.519 this stuff. And I took so many notes. I was like, 00:05:52.699 --> 00:05:56.259 holy crap, funnels, digital marketing. I knew 00:05:56.259 --> 00:06:00.720 nothing about all that stuff, viral ads. And 00:06:00.720 --> 00:06:04.079 I thought ads were the devil. And that was just 00:06:04.079 --> 00:06:06.160 me as a small business owner broke as hell not 00:06:06.160 --> 00:06:09.519 wanting to invest. But I was a road warrior. 00:06:09.579 --> 00:06:11.740 We're winning through referrals, not just hiding 00:06:11.740 --> 00:06:13.779 from the fact that you can't attract the market. 00:06:14.579 --> 00:06:17.560 So I learned these very hard but interesting 00:06:17.560 --> 00:06:21.579 lessons. And we did the Kickstarter launch for 00:06:21.579 --> 00:06:24.120 John Lee Dumas's first book, his Freedom Journal. 00:06:24.600 --> 00:06:27.319 And I watched him in two weeks make half a million 00:06:27.319 --> 00:06:32.250 dollars and on a journal launch. What like this 00:06:32.250 --> 00:06:35.410 is different than the world of business I had 00:06:35.410 --> 00:06:39.629 been involved in. So I share all that told him 00:06:39.629 --> 00:06:43.230 and allude to the reality that I do know the 00:06:43.230 --> 00:06:47.870 questions that podcast guests should have the 00:06:47.870 --> 00:06:50.470 humility to want to ask and want to know about 00:06:50.470 --> 00:06:53.129 how do we distribute. And I agree with Alex or 00:06:53.129 --> 00:06:58.230 Mosi. It's a 10 year process. And I just do your 00:06:58.230 --> 00:07:01.769 best every day. to improve upon what you're doing 00:07:01.769 --> 00:07:04.290 and in 10 years measure the results once you 00:07:04.290 --> 00:07:08.170 actually have data. But until then, stop overthinking 00:07:08.170 --> 00:07:11.430 the data, stop trying to shortcut it, put in 00:07:11.430 --> 00:07:14.069 the principles, put in the work, make it happen. 00:07:14.930 --> 00:07:17.870 And so these conversations to me, Evan, these 00:07:17.870 --> 00:07:19.449 are the ones that are the most important ones 00:07:19.449 --> 00:07:21.689 because these are the ones where you and I get 00:07:21.689 --> 00:07:24.529 to explore like, OK, well, what did Johnny Dumas 00:07:24.529 --> 00:07:26.589 do? What did Lewis Howes do? How do we implement 00:07:26.589 --> 00:07:28.610 that? How do we make sure this episode becomes 00:07:28.610 --> 00:07:32.139 one of the ones that that crushes it and really 00:07:32.139 --> 00:07:34.899 helps open the door for entrepreneurs because 00:07:34.899 --> 00:07:40.079 or do we focus on the entrepreneurs? Do we focus 00:07:40.079 --> 00:07:43.160 on helping them have a mindset shift? A little 00:07:43.160 --> 00:07:47.319 bit longer play. The payoff is less immediate. 00:07:48.540 --> 00:07:52.139 But is it what's right for us to do for the mass 00:07:52.139 --> 00:07:54.699 market? I don't know. But you have a huge vision 00:07:54.699 --> 00:07:58.040 of helping these entrepreneurs. I can 100 percent 00:07:58.040 --> 00:08:00.069 agree with you. Nobody knows how to sell their 00:08:00.069 --> 00:08:02.430 company. Most of them don't know what a P &L 00:08:02.430 --> 00:08:07.029 is. And they're not going to just trust the guy 00:08:07.029 --> 00:08:11.870 with long hair. No, that's not it. It's a collaboration 00:08:11.870 --> 00:08:14.029 of sorts. Every single time I interview somebody 00:08:14.029 --> 00:08:16.490 like yourself, it's a new opportunity to explore 00:08:16.490 --> 00:08:19.209 and find, is this the guy who can help me scale 00:08:19.209 --> 00:08:21.050 this message to the masses? Is this the guy who 00:08:21.050 --> 00:08:23.790 can help when our clients are looking at how 00:08:23.790 --> 00:08:25.790 do they get on the track path? And I've met so 00:08:25.790 --> 00:08:29.990 many. uh people jumping into the baby boomer 00:08:29.990 --> 00:08:33.529 economics of flipping and selling businesses 00:08:33.529 --> 00:08:36.429 and stuff that um it's kind of like rei it's 00:08:36.429 --> 00:08:38.389 like you can sell the real estate investment 00:08:38.389 --> 00:08:40.190 licenses and coke machines these days i think 00:08:40.190 --> 00:08:43.149 because everybody's an rei genius and everybody's 00:08:43.149 --> 00:08:46.629 now an ai genius as well um you know but it's 00:08:46.629 --> 00:08:49.049 all right how do we how do we find the real lebron 00:08:49.049 --> 00:08:52.970 james the real luca the real john is like that 00:08:52.970 --> 00:08:55.409 that's that's what we're looking for so yeah 00:08:55.409 --> 00:08:59.049 thoughts questions observations yeah i mean you 00:08:59.049 --> 00:09:01.210 know in all transparency i'm still on that journey 00:09:01.210 --> 00:09:03.809 myself like you said 10 years is kind of that 00:09:03.809 --> 00:09:07.149 uh the benchmark and it's it's tough man like 00:09:07.149 --> 00:09:10.009 you know i i was sitting in a remote job just 00:09:10.009 --> 00:09:13.509 kind of consuming all the hormosi content all 00:09:13.509 --> 00:09:16.830 the diary of the ceo the video department just 00:09:16.830 --> 00:09:18.649 all this stuff like oh i can do that they make 00:09:18.649 --> 00:09:21.850 it look so easy and crisp and you get into it 00:09:21.850 --> 00:09:24.539 and you're like what the hell is this? This is 00:09:24.539 --> 00:09:26.720 not what I signed up for. Like you said, I bought 00:09:26.720 --> 00:09:29.720 into the, Oh yeah, this is the dream. It's easy. 00:09:29.940 --> 00:09:32.100 Go financial freedom. It's out there, man. All 00:09:32.100 --> 00:09:34.159 you gotta do is out there and work hard and seize 00:09:34.159 --> 00:09:37.679 it. And it's, it's, it's tough. And you know, 00:09:37.720 --> 00:09:40.580 honestly, I'm kind of on this like decision tree 00:09:40.580 --> 00:09:43.879 in my own life where, you know, I haven't, I 00:09:43.879 --> 00:09:46.360 haven't gotten out of the red yet with my startup 00:09:46.360 --> 00:09:49.639 and it's been over two years and my wife's like, 00:09:49.820 --> 00:09:52.389 dude, you need to, you need to get a job. And 00:09:52.389 --> 00:09:55.750 so it's like, well, do I go all in on job and 00:09:55.750 --> 00:09:57.789 part time business now? Like what's, you know, 00:09:57.889 --> 00:10:00.450 so, you know, I've learned a lot and I think 00:10:00.450 --> 00:10:02.789 I agree. I've learned more from the failures 00:10:02.789 --> 00:10:06.929 than I have the successes. And I think we kind 00:10:06.929 --> 00:10:10.009 of glorify these gladiators in the arena and 00:10:10.009 --> 00:10:13.590 these kind of these mountaintop wins. But like, 00:10:13.610 --> 00:10:17.250 you know, what's what the CEO Apple does is not 00:10:17.250 --> 00:10:21.580 necessarily digestible or realistically applicable 00:10:21.580 --> 00:10:24.000 to what we're doing on this small scale of trying 00:10:24.000 --> 00:10:27.259 to get these things going because you know like 00:10:27.259 --> 00:10:29.580 my greatest success is just calling 400 people 00:10:29.580 --> 00:10:31.940 over two days is picking up the phone call calling 00:10:31.940 --> 00:10:36.779 people you know like like that's hey guys here's 00:10:36.779 --> 00:10:38.620 a YouTube video of me calling 400 people this 00:10:38.620 --> 00:10:40.720 is exciting right you guys want to see this like 00:10:40.720 --> 00:10:43.500 this is gonna go viral check it out like no one 00:10:43.500 --> 00:10:45.639 wants to see that crap no one wants to you know 00:10:45.639 --> 00:10:48.220 no one wants to Know that that's what it takes 00:10:48.220 --> 00:10:51.559 to get people on your platform and and to get 00:10:51.559 --> 00:10:53.860 let me bother you a little bit on that Evan Let 00:10:53.860 --> 00:10:59.879 me bother you a little bit on that. I do Yeah 00:10:59.879 --> 00:11:03.340 Martin does and so you're you're you're right 00:11:03.340 --> 00:11:06.799 that it feels like nobody does because in the 00:11:06.799 --> 00:11:09.919 market any product doesn't matter if the shoe 00:11:09.919 --> 00:11:14.700 or if it's a you know, super luxury home the 00:11:14.990 --> 00:11:18.389 the market only ever has two to 5 % that are 00:11:18.389 --> 00:11:22.509 ready. And if you're not pre -qualified for those, 00:11:22.649 --> 00:11:24.529 and that's not for pre -qualified audience, for 00:11:24.529 --> 00:11:27.649 luxury homes, it's even smaller, right? So the 00:11:27.649 --> 00:11:31.269 amount of times we have to face no, you and I, 00:11:31.450 --> 00:11:34.110 and what we do, we're both high ticket in what 00:11:34.110 --> 00:11:36.929 we're doing. And so the amount of times that 00:11:36.929 --> 00:11:39.529 we have to face no, eventually psychologically 00:11:39.529 --> 00:11:42.870 says nobody wants us. But in reality - The sample 00:11:42.870 --> 00:11:46.000 size is too small. So I'm glad you said that, 00:11:46.019 --> 00:11:48.500 the 400, because again, no, it's, the entrepreneurs 00:11:48.500 --> 00:11:50.419 like myself have been in the game for more than 00:11:50.419 --> 00:11:53.980 five years. You know, I've been in it for 17 00:11:53.980 --> 00:11:58.320 now, I think 15, somewhere in there. But the 00:11:58.320 --> 00:12:01.240 reality is like, no, we're sick of hearing all 00:12:01.240 --> 00:12:03.779 the hype on stage. I get it. The hype's necessary 00:12:03.779 --> 00:12:06.460 to attract the masses to come in. But when I 00:12:06.460 --> 00:12:08.759 go into a networking event and I'm talking to 00:12:08.759 --> 00:12:11.740 people, I'll say, hey, my name is Jackson. I'm 00:12:11.740 --> 00:12:14.179 the founder of First Class Business. We help 00:12:14.179 --> 00:12:17.120 business owners achieve sustainable revenue growth. 00:12:18.139 --> 00:12:20.580 And almost everybody in the room goes like this. 00:12:21.000 --> 00:12:23.039 It starts to fall asleep, but there's a couple 00:12:23.039 --> 00:12:26.559 of heads that go like this. They shoot up and 00:12:26.559 --> 00:12:28.159 I know that those are the people I want to talk 00:12:28.159 --> 00:12:30.899 to. All right, they're the ones who've been through 00:12:30.899 --> 00:12:32.679 the ringer. They're the ones who are sick of 00:12:32.679 --> 00:12:34.899 all the get rich crap. They're the ones who know 00:12:34.899 --> 00:12:38.299 that sustainability is sexy as hell. Right. They 00:12:38.299 --> 00:12:40.120 want to know what hard work has to be done in 00:12:40.120 --> 00:12:42.399 order to make it happen, because they're not 00:12:42.399 --> 00:12:44.580 they're not. They might have come in for the 00:12:44.580 --> 00:12:46.799 reason of it looks easy, it looks fun, American 00:12:46.799 --> 00:12:50.200 dream, simple. But they've stuck with it because 00:12:50.200 --> 00:12:52.120 they know that they're really after generational 00:12:52.120 --> 00:12:54.720 impact, they're after legacy. They're after making 00:12:54.720 --> 00:12:56.460 sure their family's taken care of, that they'll 00:12:56.460 --> 00:13:00.480 even stay, that they create that life that has 00:13:00.480 --> 00:13:03.379 been so elusive for them and for others. And 00:13:03.379 --> 00:13:06.519 they might on the surface. Act like or feel like 00:13:06.519 --> 00:13:08.659 the hype draws them in but when I heard Glenn 00:13:08.659 --> 00:13:11.000 Moore shower speak and have it to warrior conference 00:13:11.000 --> 00:13:13.639 years ago the guys best speaker I've ever heard 00:13:13.639 --> 00:13:16.740 he's a he's a very famous actor that does small 00:13:16.740 --> 00:13:19.159 roles Star Trek and and transformers things like 00:13:19.159 --> 00:13:21.399 that, but you would know him if you saw him anyway, 00:13:21.460 --> 00:13:25.559 he uh You guys got on stage and talked all about 00:13:25.559 --> 00:13:29.659 virality And hype and momentum and energy and 00:13:29.659 --> 00:13:32.080 getting people going and I'm sitting there going 00:13:32.080 --> 00:13:37.799 through divorce Like I can't do this and as much 00:13:37.799 --> 00:13:40.779 as I wanted to it's like this. I can't do this 00:13:40.779 --> 00:13:43.580 No, this is I would be so inauthentic and fake 00:13:43.580 --> 00:13:46.080 and not willing to do that and Glenmore shower 00:13:46.080 --> 00:13:48.779 gets on stage and without shaming them and the 00:13:48.779 --> 00:13:52.779 most graceful and best leadership light possible 00:13:52.779 --> 00:13:56.320 I mean, it was just so beautiful how he Ultimately 00:13:56.320 --> 00:14:03.340 said, you know hype virality Adrenaline these 00:14:03.340 --> 00:14:07.000 things that that don't bring substance and value 00:14:07.000 --> 00:14:11.080 to our life um you know can be replaced with 00:14:11.080 --> 00:14:16.899 authentic celebration and gratitude we can always 00:14:16.899 --> 00:14:20.600 be grateful for what we have we can always focus 00:14:20.600 --> 00:14:23.600 on counting the victories no matter how small 00:14:23.600 --> 00:14:26.100 they seem and he just did this amazing job of 00:14:26.100 --> 00:14:28.820 getting people excited but i got excited i was 00:14:28.820 --> 00:14:31.950 like holy crap i can do that That I can feel 00:14:31.950 --> 00:14:36.509 and I can value. So while your message again 00:14:36.509 --> 00:14:39.929 may not be valued by the masses, Evan, your work 00:14:39.929 --> 00:14:42.750 is needed. I just want you to know that your 00:14:42.750 --> 00:14:46.529 work is seriously needed. And if you and your 00:14:46.529 --> 00:14:50.309 wife can weather the storms, the price that we 00:14:50.309 --> 00:14:53.250 have to pay to get to that mountaintop, there's 00:14:53.250 --> 00:14:57.789 a lot of prices that have to be paid. Then your 00:14:57.789 --> 00:15:01.059 subject could lead to generational wealth. That's 00:15:01.059 --> 00:15:03.960 just unimaginable because of the amount of opportunity 00:15:03.960 --> 00:15:07.080 that exists. And as Alex Hermosy said, you know, 00:15:07.259 --> 00:15:09.399 it's that grants them offer. You don't know whether 00:15:09.399 --> 00:15:11.000 they're going to get three points out of it or 00:15:11.000 --> 00:15:14.940 three trillion points out of that home run. But 00:15:14.940 --> 00:15:19.440 you've got the you've got a lot of. It's like 00:15:19.440 --> 00:15:22.120 you coming on and the way you position yourself, 00:15:22.120 --> 00:15:25.350 I feel like I'm talking to Dan Martell. I feel 00:15:25.350 --> 00:15:27.110 like I'm talking Alex. I feel like I'm talking 00:15:27.110 --> 00:15:28.570 to, I haven't talked to Alex before, that's not 00:15:28.570 --> 00:15:30.730 fair, but I've talked to Dan. John Lee Dumas, 00:15:30.970 --> 00:15:34.070 right? You've got a lot of the characteristics 00:15:34.070 --> 00:15:35.789 and traits that say that you're no different 00:15:35.789 --> 00:15:39.309 than Pat Flynn or John Lee Dumas or any of these 00:15:39.309 --> 00:15:43.490 legendary speakers who have been able to pull 00:15:43.490 --> 00:15:45.830 it off and make it happen. So I hope you stick 00:15:45.830 --> 00:15:50.830 with it. Yeah. Yeah. I mean, you can't fail if 00:15:50.830 --> 00:15:55.139 you don't quit, right? Maybe. And success is 00:15:55.139 --> 00:15:58.419 just one more failure that failed, right? Yeah, 00:15:58.779 --> 00:16:01.539 for sure. So there are opportunities there. And 00:16:01.539 --> 00:16:05.220 your digital assets, I'm sure you're probably 00:16:05.220 --> 00:16:07.500 optimizing them as much as anybody else and working 00:16:07.500 --> 00:16:11.139 on what you can do for that. They don't represent 00:16:11.139 --> 00:16:14.580 the quality that you are as a consultant, but 00:16:14.580 --> 00:16:17.519 you as a consultant, that's why your phone calls 00:16:17.519 --> 00:16:19.779 are going to work so well. It's because you know 00:16:19.779 --> 00:16:21.559 how to talk to people. You know how to listen. 00:16:22.220 --> 00:16:24.960 Um, and so I, I need people like that for the 00:16:24.960 --> 00:16:26.840 entrepreneurs. I work with a first -class business. 00:16:27.120 --> 00:16:29.279 We were constantly preparing them for passive 00:16:29.279 --> 00:16:31.299 growth. Some of them are newer and they won't 00:16:31.299 --> 00:16:35.840 need you for several years. Um, others are later 00:16:35.840 --> 00:16:38.200 stage, um, and they're the growth processes. 00:16:38.960 --> 00:16:42.519 And, um, most of those want to talk to you before 00:16:42.519 --> 00:16:46.559 they want to talk to me. So there's, there's 00:16:46.559 --> 00:16:48.179 lots of opportunities that exist with those. 00:16:48.340 --> 00:16:49.919 All those people who've been on our show in the 00:16:49.919 --> 00:16:51.620 past as well, almost every single one of them. 00:16:51.799 --> 00:16:54.960 at some point need what you do and I don't, I 00:16:54.960 --> 00:16:59.879 don't do what you do. Um, so stay close. Yeah. 00:17:00.600 --> 00:17:02.899 Other questions, more observations, questions. 00:17:03.019 --> 00:17:07.940 Um, it's been a good mastermind. Um, I love it. 00:17:07.960 --> 00:17:09.819 No, it's good. And I appreciate your encouragement. 00:17:10.119 --> 00:17:12.440 It's, um, yeah, it's good to, it's refreshing 00:17:12.440 --> 00:17:15.640 to know that there are others out there and yeah, 00:17:15.799 --> 00:17:18.940 hopefully, hopefully I can add value to what 00:17:18.940 --> 00:17:22.240 you're doing. you know, everything. So yeah, 00:17:22.539 --> 00:17:24.380 I know, like I said, I think those failures are 00:17:24.380 --> 00:17:26.700 really the building blocks of success. And a 00:17:26.700 --> 00:17:28.500 lot of people don't realize that that's the price 00:17:28.500 --> 00:17:31.099 you pay for success. And that's what it takes. 00:17:31.640 --> 00:17:39.880 So yeah, for sure. OK, so what would I guess 00:17:39.880 --> 00:17:42.680 what would the best outcome look like? You know, 00:17:42.779 --> 00:17:45.299 pragmatically speaking, from being on the show, 00:17:45.299 --> 00:17:46.859 you know, we get an episode out, we're going 00:17:46.859 --> 00:17:50.200 to talk about your vision once we do all be Reading 00:17:50.200 --> 00:17:52.799 a little bit about your intro to to get things 00:17:52.799 --> 00:17:55.339 going. I'll talk about the sponsors We'll use 00:17:55.339 --> 00:17:58.279 the full 30 minutes next time to just dive in 00:17:58.279 --> 00:18:00.460 and we'll we'll manually book that too That way 00:18:00.460 --> 00:18:03.220 you and I can do that whenever we want to But 00:18:03.220 --> 00:18:05.920 what would be the best outcome in your opinion? 00:18:07.400 --> 00:18:11.380 Yeah, I mean naively maybe I'm thinking that 00:18:13.049 --> 00:18:15.509 Maybe I need to have higher goals and expectations 00:18:15.509 --> 00:18:18.789 of these things I've done, you know 1015 podcast 00:18:18.789 --> 00:18:21.230 and part of me thinks I need to do a hundred 00:18:21.230 --> 00:18:24.029 before I become like an expert speaker or something, 00:18:24.029 --> 00:18:27.410 you know start getting some momentum and so maybe 00:18:27.410 --> 00:18:30.109 I need to set my my sights to the moon and then 00:18:30.109 --> 00:18:31.990 you know, at least I'll hit the stars kind of 00:18:31.990 --> 00:18:34.750 thing, you know, but Honestly, it's just a good 00:18:34.750 --> 00:18:37.730 conversation and it's just about adding value. 00:18:37.730 --> 00:18:40.390 Like you said if I can help somebody if I can 00:18:41.500 --> 00:18:45.160 you know the problem is is if I if I I feel like 00:18:45.160 --> 00:18:50.740 if I'm too fixated on like the outcome then um 00:18:50.740 --> 00:18:53.720 I'm not giving the process the the time that 00:18:53.720 --> 00:18:56.960 it needs and so honestly it's I think it's to 00:18:56.960 --> 00:18:59.359 educate the audience about this problem they 00:18:59.359 --> 00:19:03.119 can understand what's happening uh they can understand 00:19:03.119 --> 00:19:07.089 how to avoid You know this calamity that I'm 00:19:07.089 --> 00:19:09.589 seeing with with business owners, you know deaths 00:19:09.589 --> 00:19:15.230 and divorces and just you know Asset things going 00:19:15.230 --> 00:19:18.009 wrong and you know anything that can help them 00:19:18.009 --> 00:19:19.950 kind of see that this is something that they 00:19:19.950 --> 00:19:22.730 should prepare for Once they start seeing success, 00:19:22.930 --> 00:19:24.730 you know, maybe not it's not in the forefront 00:19:24.730 --> 00:19:26.589 of the mind But it's something that think about 00:19:26.589 --> 00:19:31.480 five percent of the time and start planning Because 00:19:31.480 --> 00:19:33.759 I feel like there's a generational it's kind 00:19:33.759 --> 00:19:35.480 of like a generational wealth But if you think 00:19:35.480 --> 00:19:38.059 about it back a little bit though, yeah. Yeah, 00:19:38.059 --> 00:19:40.319 let's do that. I love that We're gonna talk about 00:19:40.319 --> 00:19:42.519 that on the show itself, but I want to circle 00:19:42.519 --> 00:19:44.460 back to what you said because I think part of 00:19:44.460 --> 00:19:48.279 what you said Gravitates towards answering the 00:19:48.279 --> 00:19:51.559 way you think a podcast host wants to hear Yeah 00:19:51.559 --> 00:19:54.500 versus your your real thought and so let me me 00:19:54.500 --> 00:19:57.880 harmonize what you said Because I love what you 00:19:57.880 --> 00:20:03.359 said you downplayed the outcome, but we never 00:20:03.359 --> 00:20:08.059 defined what that outcome, like what a great 00:20:08.059 --> 00:20:11.079 outcome looks like. I think there was an underlying 00:20:11.079 --> 00:20:15.180 assumption of some outcome like, you know, make 00:20:15.180 --> 00:20:16.940 a bunch of money on this to have a bunch of people 00:20:16.940 --> 00:20:20.119 sign up. But you then downplayed the process 00:20:20.119 --> 00:20:23.319 that you are virtuously following, which I love. 00:20:24.039 --> 00:20:26.200 And so you talked about how you want to get on 00:20:26.200 --> 00:20:29.269 the 100 podcasts before momentum. perhaps and 00:20:29.269 --> 00:20:30.910 how you've had this thought process too of like 00:20:30.910 --> 00:20:34.069 the process itself is the value. So I would say, 00:20:34.190 --> 00:20:37.109 I would redefine and say, that's a beautiful 00:20:37.109 --> 00:20:40.089 outcome. It's like, if you're not prepared to 00:20:40.089 --> 00:20:43.329 be on stage, what are you doing on Oprah or Jimmy 00:20:43.329 --> 00:20:47.990 Kimmel? And if you go on Oprah tomorrow and a 00:20:47.990 --> 00:20:49.710 hundred thousand people call your phone lines, 00:20:49.730 --> 00:20:53.410 who's going to answer? And that's going to make 00:20:53.410 --> 00:20:56.849 me And that's going to make Oprah look bad, which 00:20:56.849 --> 00:20:59.009 is why she'll never put you on stage, which is 00:20:59.009 --> 00:21:01.789 why you don't want to be on Ted right now. You 00:21:01.789 --> 00:21:03.869 go on. I don't want to be on Ted right now. I 00:21:03.869 --> 00:21:06.609 go on Ted right now. I'm going to end up at one 00:21:06.609 --> 00:21:10.910 of the bottom rungs of views permanently. And 00:21:10.910 --> 00:21:12.750 that's going to permanently destroy my reputation. 00:21:12.890 --> 00:21:14.690 Even everybody's going to take a job. You know, 00:21:14.690 --> 00:21:17.490 you did really well. Like, it's OK. Oh, your 00:21:17.490 --> 00:21:19.289 book launch. You've only got three reviews on 00:21:19.289 --> 00:21:22.579 Amazon. You know, we're not going to. tell you 00:21:22.579 --> 00:21:24.579 how awful that looks and how much we know you 00:21:24.579 --> 00:21:27.200 failed on that launch. But it's obvious you're 00:21:27.200 --> 00:21:29.220 not leading the world. Right. There are little 00:21:29.220 --> 00:21:31.839 things like that that happen along the way. And 00:21:31.839 --> 00:21:35.980 the ones who shortcut or minimize the value of 00:21:35.980 --> 00:21:39.220 that process you're talking about. They're never 00:21:39.220 --> 00:21:43.059 going to make it past the C list. They can't. 00:21:43.059 --> 00:21:45.700 They already blew it. And so it'll be very hard 00:21:45.700 --> 00:21:49.599 for them to recover after certain moves. So thank 00:21:49.599 --> 00:21:52.970 you for ultimately outlining that. as a potential 00:21:52.970 --> 00:21:56.789 outcome. I think it's wise to think bigger. Goals 00:21:56.789 --> 00:21:58.990 wise, like sure, of course, aim for the stars, 00:21:59.109 --> 00:22:01.930 hit the moon. I totally get that value that too. 00:22:03.450 --> 00:22:05.970 Personally, I don't believe in honoring my expectations. 00:22:06.789 --> 00:22:10.150 I like the quote from Shakespeare. Expectations 00:22:10.150 --> 00:22:13.710 are the root of all heartache. I suffered enough. 00:22:14.039 --> 00:22:16.680 In my past, by expecting too much of my wife 00:22:16.680 --> 00:22:18.660 or expecting too much of people who worked for 00:22:18.660 --> 00:22:20.779 me, I realized that I was creating an environment 00:22:20.779 --> 00:22:23.799 that was extremely toxic. My expectation is the 00:22:23.799 --> 00:22:27.380 synonym of entitlement. Yeah. And that puts me 00:22:27.380 --> 00:22:30.880 in a position to not be grateful for what transpires. 00:22:31.400 --> 00:22:37.200 So I would. But I love the goals aspect of goals, 00:22:38.099 --> 00:22:40.740 getting momentum, learning and building humbly 00:22:40.740 --> 00:22:43.319 while you've got certainty around your own expertise. 00:22:44.589 --> 00:22:47.670 Again, you have the listening skills to be great 00:22:47.670 --> 00:22:51.769 at what you do. And I can't find a guy or a gal 00:22:51.769 --> 00:22:56.750 who can walk with me through merger and acquisition 00:22:56.750 --> 00:23:00.730 opportunities because the egos are just too big 00:23:00.730 --> 00:23:03.450 or they're inconsistent or they're unreliable. 00:23:03.509 --> 00:23:06.029 So we look for five virtues, Evan. I'll give 00:23:06.029 --> 00:23:07.769 them to you so you know that they are. Love is 00:23:07.769 --> 00:23:10.329 our foundation. It's big. I'm always looking 00:23:10.329 --> 00:23:13.400 for guests who are dedicated to figuring out 00:23:13.400 --> 00:23:16.819 how to love better. Patience. You've been very 00:23:16.819 --> 00:23:20.099 patient today. Thank you for that. Persistent. 00:23:21.279 --> 00:23:23.640 You have a brand. You've been at this for several 00:23:23.640 --> 00:23:26.880 years. You didn't get your communication skills 00:23:26.880 --> 00:23:30.480 by skipping out on persistence or patience. The 00:23:30.480 --> 00:23:32.940 last two are people who are consistent and who 00:23:32.940 --> 00:23:35.660 are reliable. And that's hard. That takes some 00:23:35.660 --> 00:23:39.240 time to measure. But it helps when we have systems 00:23:39.240 --> 00:23:42.839 for appointments and time passes before people 00:23:42.839 --> 00:23:46.180 come on. We use this podcast very much like a 00:23:46.180 --> 00:23:49.740 combine. Like the NFL and the NBA, they have 00:23:49.740 --> 00:23:53.539 processes or Harvard and becoming a doctor. You've 00:23:53.539 --> 00:23:56.220 got to study for the seven years. There's wisdom 00:23:56.220 --> 00:24:02.740 in letting things flow and cultivate. But I would 00:24:02.740 --> 00:24:05.180 be very excited to have you on the show. I'm 00:24:05.180 --> 00:24:07.000 very, very excited to have you in my network 00:24:07.000 --> 00:24:10.140 and see what possibilities and opportunities 00:24:10.140 --> 00:24:12.809 exist. Would you like to come back and do a show? 00:24:13.009 --> 00:24:14.869 Do an episode? Yeah. Yeah, I think it would be 00:24:14.869 --> 00:24:17.650 great. We'd love to. OK. What does your timeline 00:24:17.650 --> 00:24:20.009 look like? What would be the ideal time frame? 00:24:20.150 --> 00:24:21.829 Are you going to do something as soon as next 00:24:21.829 --> 00:24:24.470 week or would you prefer to wait? Yeah, let me 00:24:24.470 --> 00:24:32.480 see what my schedule. Next week. Yeah, I'm pretty 00:24:32.480 --> 00:24:35.019 open and flexible. So I don't have a lot of appointments 00:24:35.019 --> 00:24:38.000 scheduled I've got eight thousand numbers to 00:24:38.000 --> 00:24:40.920 call so I'm about hundred of eight thousand so 00:24:40.920 --> 00:24:44.119 that's kind of the that's kind of the Thing I'm 00:24:44.119 --> 00:24:46.759 working on so eight thousand phone calls, but 00:24:46.759 --> 00:24:49.480 I can you know, obviously podcast in between 00:24:49.480 --> 00:24:53.420 those So how about next week same time does that 00:24:53.420 --> 00:24:58.299 work? Yeah, that will that works. Perfect. Okay, 00:24:58.380 --> 00:25:01.630 excellent I will put that on then next week, 00:25:01.710 --> 00:25:06.910 same time. And we do invite guests that are that 00:25:06.910 --> 00:25:09.730 are great to come back. So we'll still have a 00:25:09.730 --> 00:25:11.670 shorter episode, but we'll be ready to just dive 00:25:11.670 --> 00:25:15.029 in and record. The episode will be produced within 00:25:15.029 --> 00:25:20.769 four to six weeks. It gets launched on RSS. But 00:25:20.769 --> 00:25:22.950 as I mentioned, then I'd love to have you come 00:25:22.950 --> 00:25:26.049 back and dive deeper. The markets, typically 00:25:26.049 --> 00:25:29.769 they get to know you first. and they get to like 00:25:29.769 --> 00:25:32.869 you, and they begin to trust. All right, so we 00:25:32.869 --> 00:25:35.589 try to create a three -step sequence to dive 00:25:35.589 --> 00:25:37.730 a little bit deeper. And then, of course, the 00:25:37.730 --> 00:25:41.390 more you promote the interview for your own audience, 00:25:41.549 --> 00:25:43.069 the more likely people who already know, like, 00:25:43.150 --> 00:25:45.309 and trust you value what we're talking about. 00:25:46.109 --> 00:25:49.109 And I will never try to steamroll you or ask 00:25:49.109 --> 00:25:50.950 you something that puts you in a bind, but I 00:25:50.950 --> 00:25:53.470 will try to ask you questions that... our buyer's 00:25:53.470 --> 00:25:55.430 objections. You know, things that are like, well, 00:25:55.430 --> 00:25:57.230 if I'm in that scenario, then how does it work? 00:25:57.390 --> 00:25:59.410 And we can have a real authentic conversation 00:25:59.410 --> 00:26:01.750 about what the market really looks like, what 00:26:01.750 --> 00:26:04.269 things you're seeing that I'm not perhaps. I'll 00:26:04.269 --> 00:26:08.150 add some color commentary, but I think it would 00:26:08.150 --> 00:26:11.089 be a very, very valuable series of conversations. 00:26:12.170 --> 00:26:14.650 Yeah. Yeah, me too. I'd be excited to be part 00:26:14.650 --> 00:26:17.789 of it. So. Cool, man. Well, it's been a pleasure. 00:26:17.930 --> 00:26:19.430 I'll let you run. I'm going to run a Zoom call 00:26:19.430 --> 00:26:22.279 and. I hope you had a great Thanksgiving. I will 00:26:22.279 --> 00:26:24.400 see you next week. All right. Thank you. You 00:26:24.400 --> 00:26:26.500 too. Take care. Bye. Thank you for being here 00:26:26.500 --> 00:26:28.440 today. I'm really happy that you tuned in to 00:26:28.440 --> 00:26:30.900 Vision Pros Live. I'm looking forward to seeing 00:26:30.900 --> 00:26:33.960 your reactions as these episodes continue to 00:26:33.960 --> 00:26:35.680 move forward. This is going to get more and more 00:26:35.680 --> 00:26:37.900 fun. We'll have more and more engagement as well. 00:26:38.019 --> 00:26:39.900 We'll invite people to participate in the show. 00:26:40.059 --> 00:26:42.220 And thank you for giving us your time and attention. 00:26:42.480 --> 00:26:44.980 Have an excellent time building out your vision 00:26:44.980 --> 00:26:46.539 and becoming a Vision Pro yourself.