WEBVTT

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All right, we got coach and mentor, Burnett Sherman

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in the house. Burnett, tell me about your vision.

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You know, my vision is a world, and I hate to

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almost steal this from a minister, but a world

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that really does work for everyone. Where everyone

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feels valued, heard, seen, and respected. And

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whether they have money. Whether they don't,

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they have their needs met and they can have joyful,

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happy, fulfilling, healthy lives. I love that.

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And I love that you just dove into a whole lot

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of areas of wealth that are often not talked

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about. And on your forum, you also helped us

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understand that you're looking at how you said,

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I envision a world where everyone can thrive.

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And that's possible if you're in poverty. or

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scraping just to get by. You envision that world

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of abundance, including financial abundance.

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And it's both possible and normal for anyone

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willing to create it in their lives. And, you

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know, I'm down here in Colombia, and, you know,

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you talk about poverty, drive around in Pereira

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for just a tiny five -minute drive, and you're

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going to see poverty like most of America has

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never experienced, North America. And so there's

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a lot of opportunity to... work towards eradicating

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poverty. And we were just talking about hope

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right before we hit record. And I absolutely

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love the way that you handle yourself as a guest,

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as somebody who doesn't know me, me asking awkward

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questions and kind of being contrary and all

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that. It just, it says a lot about you and your

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capacity to make space for those who are in the

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greatest need. And so if you were to, you know,

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we're going to keep the episode short today,

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but if you were to. Target in on advice for people

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who are overcoming poverty. In fact, let's focus

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on those who are able to help those who are overcoming

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poverty. What's one piece of wisdom or quick

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formula you would give to you can go do this

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now? In life, you have things that you put out

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and you have things to bring in. You can't spend

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more than you make, but you can also make more

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than you do if you have the right mindset. So

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don't limit yourself by what your present situation

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is, but also don't outpace your present situation

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in your spending. There is a lot of wisdom in

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those fundamentals. We're talking about budgeting

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and being frugal a little bit, but we're also

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talking about the art of expanding your mindset

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into what's possible and what other opportunities

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exist. It can be easy to get lost in between

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those realities. Of course, growth is something

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that stretches you. Like a seed that breaks open,

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we have to break open. That doesn't feel good

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to the seed, I'm sure. It doesn't feel good to

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me. It probably doesn't. It's part of that next

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level. So I love the tenderness with which you

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speak around that. And those of you listening

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in, we're going to do everything we can to get

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Brant Sherman back on the show to talk further

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about what this abundance looks like. In the

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meantime, I highly recommend if what she says

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resonates with you, lean in. Give her a call.

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Find her on Google. It's not that hard these

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days to find these leaders. But of course, you

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can click on the link if you're watching the

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show through our website. And if you're a visionary,

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if you've got something that's larger than life,

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or you're going to eradicate poverty worldwide,

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or you're doing something that seems maybe even

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small, maybe even insignificant to you locally,

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don't hesitate to come share that vision with

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us. Because the ripple effect of all good deeds

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is absolutely, I think it's eternal. I'll just

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put it that way. Come bring your vision. Tell

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us about it. Let us help you support. Let us

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support your process of fulfilling it. Renette,

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last piece of wisdom. Anything you want to share

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before we wrap up? You know, a word that just

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came to my mind was smile. Yeah, smile. I think

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smile to other people. Smile at other people.

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Smile at yourself. It releases something in your

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brain that makes you feel happier. And we could

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use a little bit more happiness in the world

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right now. Huge. Thank you for that. My trauma

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coach, Chad GPT, along with Fletcher Allinson,

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I can't leave him out. He's also one of my coaches.

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But Chad GPT gave me that exact idea today as

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an exercise to work within limbo. Going through

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that period of limbo, it says that's the workout

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room of faith. That's the one exercise you can

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do is appreciate the little things, like when

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somebody smiles at you, take note of it. To a

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line today, Burnett. This is too fun. Wow. See

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you guys all on the next episode. Thank you all

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for joining us and have a rest of your week.

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Way to bring the fire. Way to bring the spirit.

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My goodness. I liked it. So what do you, I have

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to know, what do you do? What is first class

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business? Besides being a world, you know, traveler.

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We. We help market leaders. We help people who

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have big visions, bring it to life to the next

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level. I've been an integrator for many wonderful

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companies and, you know, helping people scale

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is a process that I found. One, I can't do it

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without a great team. And two, I can't do it

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without infrastructure, but I've never heard

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anybody speak on infrastructure at a conference.

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And so that process of, you know, the E -Myth

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talks about it. It's one of my favorite. This

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is a book I should have never skipped reading.

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It took me eight years to dive into that thing.

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When I dove in, it changed everything. So Michael

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Gerber is a great resource for it. But he says

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that entrepreneurs, one, they delegate by application.

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I had to look it up. I was like, what the heck

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does that mean? I was like, oh, yeah, like giving

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people things you don't want to do and not really

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knowing how to do it. But the challenge is even

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if you do scale with that, if that person ever

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finally gets overworked like most VAs, We call

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it virtual abuse. Nothing happens. They leave.

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And then you've got new processes and systems,

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but you don't understand them anymore. And instead,

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starting by developing those procedures and the

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templates and the resources and defining what

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types of roles you need and getting the right

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people in and gamifying it and making it a fun

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experience, not a drag or a grind, but something

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that you can enjoy. Rocket Fuel built on top

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of that with Gina Wickman. I'm sorry, what was

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that? So Gina Wickman wrote a book called Rocket

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Fuel, and they literally said this is built on

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the E -Myth. And so they did a good job of expanding

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it and saying, okay, you want to get what we

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call an integrator. Every visionary needs an

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integrator. And then I actually, I really despise

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the book because it's good, but... they cater

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so much towards honoring the entrepreneur and

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trying to get the entrepreneur to buy that they

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undermine the value of the integrator. And they

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literally, in the end of the book, they say,

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they tell this story about this entrepreneur

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who had an integrator that was doing awesome

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and after an entire year, could not tell the

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integrator, thank you, and that he'd done a good

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job. But that's okay, they say in the book. That's

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okay because you're learning to, I'm like, bull

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crap. I'm like, you're just telling entrepreneurs

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what they want to hear. So they come and buy

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from you. Yeah. Like that's, that's not okay.

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That's not okay. So I hope they come out with

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a two point. I'll make that edit. Um, um, because

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that's just, uh, at this moment, what are you

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doing? Building next Hitler? Um, you know, like

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not, not a good thing. And we need to take care

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of people. I need to be grateful for the people

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that we work with. So, but they do talk about

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in the book, how, um, they break down really

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well that. Let's say you have two business partners

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that are building this business. Map out all

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of the essential roles that are going to be needed

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as you scale. You can't be fired as a business

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owner, but you should be fireable whatever position

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you're not fulfilling. It's your job to create

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the job description, those processes, those procedures.

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That way, when you do find the right person,

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they're able to take the reins and build on top

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of it. Ultimately, we try to help entrepreneurs

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go through that process and do so profitably

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very, very fast. That's the goal. Let's build

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out a forecast. Let's make this right. It's got

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to be brands I love. Otherwise, I'm just like,

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why? That makes sense. That makes sense. Okay.

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Nice. Nice. And so you've been doing it a while.

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Yeah. I was 20. When I first, when BYU told me

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I couldn't get into business school and I knew

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I needed to, I never got into business for business.

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I was on a mission in Uruguay and I had a 0 .37

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GPA. Did it say zero? Zero. Yeah. Okay. And I

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was on that mission. I had a life -changing experience.

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I got slapped by an angel. And told Jackson,

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why don't you go home, take advantage of your

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education for once, learn about business, and

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help as many towns like this as you possibly

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can. So it was a very direct message. That is

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very direct. That is very direct. And you didn't

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ignore it. A lot of people ignore it. I did sometimes.

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I played my Jonah role as well. I definitely

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went through that. It was always getting me back,

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and it was always part of the process. And so

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my first startup that I was the first employee

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hired at a startup that became a Y Combinator,

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and that's the investment program of Paul Buchheit,

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the inventor of Gmail, and Matt Kosta, search

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director of Google. And so we ended up finally

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raising $10 million. It took losing everything

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to get there, but we made it. And then I launched

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as a junior co -founder of another company called

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Blue Skies Hospitality Management Systems. We

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changed the name quickly to Restaurant Connect.

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It took us three years to get to $36 ,000 in

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recurring monthly revenues, but we made it. Then

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we got $100 ,000 from the Baylor Angel Network

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and their incubator program. Then my buddy Jake

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called me and asked if he should launch a company.

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I said, if you're crazy. I kind of regret it

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now. Anyway, he... He told me a story and he

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also said, Jackson, the most critical person

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I've ever met. And I need your feedback. I was

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like, I know I don't want to give you feedback.

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I'm trying to be better. And so it's like, no,

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I need it. And so Jake was handpicked by the

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founder of YouTube to represent YouTube ads before

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YouTube ads launched. Oh, wow. Yeah. He's one

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of nine companies that got picked for that. He

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was at Zag and built a channel of 23 million

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subscribers back in like 2011 or 12. That's huge.

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Especially back then. Yeah. Yeah. I mean, they

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were dropping bowling balls on iPads and so graphic

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motion and shooting them with shotguns and stuff.

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Like, if this happens to your phone, you need

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a case to protect it. Very dramatic. And, you

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know, YouTube hadn't launched the ads platform.

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And so they're coming up with, how do we make

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an ads platform that's better than TV? And so

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the 10 ambassadors that were there came up with

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the idea that if the ads suck, you should be

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able to skip it. Hence why we have the five -second

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skip process. And Jake came out with a course

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that's called Turn Your Views into Sales. And

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then he started to launch the ads and stuff.

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And so a few years later, I begged him for a

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job through LinkedIn. And he brought me in to

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help him scale that. And that was the most mind

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-blowing experience because I went from businesses

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that were startups and scrappy and scarcity is

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the thing. to our minimum client was spending

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$10 ,000 a month on YouTube ads. Wow. Yeah, that's

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a big difference. We had NordicTrack, we had

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.com, Vivint, and then we had John Lee Dumas

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of Entrepreneur on Fire. And shortly after I

00:12:44.700 --> 00:12:47.419
joined, Todd from Laserway came on. He had eight

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locations and now have 40. Spy Tech Inc. came

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on. Michael Hyatt came on. T. Harv Eker, Lewis

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Howes, Billy G. Marketing. All these people started

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to become clients. I started to opt into all

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of their funnels and started to opt in. We were

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put in the room where we were the YouTube experts,

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but the LinkedIn expert was there and the Instagram

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expert and the Facebook expert. And I was like,

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oh, cool. Jonathan Loomis. Oh, Rick Morey. Oh,

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man. So I start. You can learn from all of them.

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Yeah, exactly. So the world is very, very different

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at the top. And so I haven't made it to the top

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and I. I think that's the inevitable path with

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an abundant mindset, right? That's, I think,

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what you talk a lot about, too. I'm from a divorced

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family with a whole lot of trauma. I'm still

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learning to work through. I am twice divorced.

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I don't plan on collecting more of those trophies.

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I have four beautiful kids, and I've always been

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dad first. That's always been the most important

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thing to me. That is very important. Because

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we raise humans that go into the world. It doesn't

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affect other humans. Yes, very important. So

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what you do, again, it speaks to my heart. I've

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got so many family -like members in Uruguay and

00:14:14.580 --> 00:14:18.100
here in Colombia and now in Ecuador and now in

00:14:18.100 --> 00:14:23.259
Panama. They need those of us with the privilege

00:14:23.259 --> 00:14:28.679
to step up and help them see what we see. I know

00:14:28.679 --> 00:14:33.879
I went over, but I'm like. No, no, this is this

00:14:33.879 --> 00:14:36.740
is great. I'd love to. I'd love to hear people.

00:14:37.039 --> 00:14:39.159
I'm a writer. I love backstories. I'd love to

00:14:39.159 --> 00:14:42.740
know, you know, like these are my nonfiction

00:14:42.740 --> 00:14:46.259
books. I've written like. A bunch of fiction

00:14:46.259 --> 00:14:49.340
books as well, like sci -fi and fantasy and,

00:14:49.379 --> 00:14:55.580
you know. So I like the story. That's cool. Do

00:14:55.580 --> 00:15:01.860
you want to come back on the show? Yes. You want

00:15:01.860 --> 00:15:06.899
to book for next week? Yes. Next week? What would

00:15:06.899 --> 00:15:09.960
be the best timeline for you, ultimately? I mean,

00:15:09.980 --> 00:15:11.840
next week is fine. I'm just going to pull up

00:15:11.840 --> 00:15:21.700
my calendar so I can look at that. I will say

00:15:21.700 --> 00:15:28.620
that I think from June to now, my balance of

00:15:28.620 --> 00:15:33.460
my focus shifted. I was doing probably money

00:15:33.460 --> 00:15:36.440
and health like this, and now it's kind of like

00:15:36.440 --> 00:15:44.399
health and money. One reason is because I realized,

00:15:44.799 --> 00:15:49.240
well, you've seen the state of the world currently.

00:15:51.670 --> 00:15:56.669
So it's interesting. People buy this book online.

00:15:56.789 --> 00:16:00.309
I see people buying it online. I'm like, it's

00:16:00.309 --> 00:16:03.470
reaching people and it's touching people. But

00:16:03.470 --> 00:16:06.610
a lot of people need to feel something tangible.

00:16:06.809 --> 00:16:09.730
They need to be able to see something physical

00:16:09.730 --> 00:16:14.450
and real. And then when I went through my physical

00:16:14.450 --> 00:16:17.710
transformation a couple years ago, It opened

00:16:17.710 --> 00:16:19.769
up everything else, all the other possibilities.

00:16:21.029 --> 00:16:23.830
It was like by changing my body, I knew what

00:16:23.830 --> 00:16:26.809
I was capable of doing. It forced a mindset shift

00:16:26.809 --> 00:16:32.110
as well. That allowed me to say, okay, it's okay

00:16:32.110 --> 00:16:34.950
for me to talk about money. It's okay for me

00:16:34.950 --> 00:16:37.950
to talk about manifestation. I understand that

00:16:37.950 --> 00:16:47.090
it allowed me to get fully in my body. Because

00:16:47.090 --> 00:16:49.330
I think in order to manifest, you have to be

00:16:49.330 --> 00:16:54.529
fully present in your body as well as spiritual

00:16:54.529 --> 00:16:57.070
and mental. You have to be present in your body.

00:16:57.289 --> 00:17:00.850
Okay, I got off track. I'm sorry. I'm glad you

00:17:00.850 --> 00:17:03.570
did. I'm really, really grateful you did because

00:17:03.570 --> 00:17:09.509
you pulled some facts together. Do you really

00:17:09.509 --> 00:17:11.869
like the devil or are you a very whole person?

00:17:13.569 --> 00:17:16.490
I'm, I'm, I'm old. You get where I'm going with

00:17:16.490 --> 00:17:18.369
that, right? Like it's, you got, you got a lot

00:17:18.369 --> 00:17:20.430
of wisdom packed in and to a lot of power that

00:17:20.430 --> 00:17:22.589
you're talking about. And you just talked about

00:17:22.589 --> 00:17:25.589
a subject that is one that I'm a big believer

00:17:25.589 --> 00:17:30.230
in, but I rarely hear people that talk about

00:17:30.230 --> 00:17:33.789
manifestation tied to other principles. And so

00:17:33.789 --> 00:17:36.109
I'm glad that you, you started that. And this

00:17:36.109 --> 00:17:37.809
is where my contrarian stuff comes in. It's like,

00:17:37.829 --> 00:17:40.130
some people will clash very hard with me because

00:17:40.130 --> 00:17:45.680
I'm very, very. dedicated to intent and like

00:17:45.680 --> 00:17:47.759
the intentionality of word choice and the leadership.

00:17:47.859 --> 00:17:49.779
That's why we were able to, like Dr. Eckberg

00:17:49.779 --> 00:17:52.319
was one of our clients too at Video Power. And

00:17:52.319 --> 00:17:54.700
I told him he had 160 ,000 subscribers on YouTube.

00:17:54.960 --> 00:17:56.960
And I was the guy who told him he had the worst

00:17:56.960 --> 00:18:00.480
website I've ever seen. And, you know, he didn't

00:18:00.480 --> 00:18:02.880
get mad. He wrote it down. Ryan and I gave him

00:18:02.880 --> 00:18:05.740
some tips and Dr. Eckberg's at 14 million subscribers

00:18:05.740 --> 00:18:09.980
now. The changes that he was willing to make

00:18:09.980 --> 00:18:13.119
and do. Made a big difference. But if you're

00:18:13.119 --> 00:18:14.420
okay, I'd like to stick with the tangent for

00:18:14.420 --> 00:18:18.200
a minute because I want to see, I'm always looking

00:18:18.200 --> 00:18:21.039
for the right formulas and I'm not God. So I'm

00:18:21.039 --> 00:18:23.059
just another mathematician writing on my chalkboard

00:18:23.059 --> 00:18:24.779
and looking at a mathematician's chalkboard to

00:18:24.779 --> 00:18:30.240
go, what do you got? Here's my dilemma with the

00:18:30.240 --> 00:18:32.599
manifested, the way the world is talking about

00:18:32.599 --> 00:18:36.720
it. And I think a lot of people are scared of

00:18:36.720 --> 00:18:41.289
it because of this, because of good reason. I

00:18:41.289 --> 00:18:43.490
very much agree. The law of manifestation is

00:18:43.490 --> 00:18:45.630
huge, and the law of attraction. They both are

00:18:45.630 --> 00:18:51.289
powers that can be accessed. A long time ago,

00:18:51.390 --> 00:18:53.910
there was a guy named Moses, and he went to a

00:18:53.910 --> 00:18:55.710
guy named Pharaoh, and he's like, hey, let my

00:18:55.710 --> 00:18:58.750
people go. And Pharaoh's like, you know what,

00:18:58.789 --> 00:19:01.609
that might be a good idea. But here comes Pharaoh's

00:19:01.609 --> 00:19:04.069
business consultants. I mean life coaches. No,

00:19:04.150 --> 00:19:09.009
I mean priests. His wizards. Here they come.

00:19:09.420 --> 00:19:12.299
And they tell him like, hey, what he's able to

00:19:12.299 --> 00:19:15.200
do, we're able to do too. And they're able to

00:19:15.200 --> 00:19:19.000
manifest everything that Moses is able to manifest

00:19:19.000 --> 00:19:22.079
to where Pharaoh just didn't know what to do.

00:19:22.799 --> 00:19:27.500
And so the modern world no longer really pays

00:19:27.500 --> 00:19:31.019
attention to or believes in the negative side,

00:19:31.099 --> 00:19:35.710
the dark side of that, a lot of it. That is something

00:19:35.710 --> 00:19:37.630
that, so you, there's a lot of manifestation

00:19:37.630 --> 00:19:39.490
gurus out there just teaching, just manifest,

00:19:39.569 --> 00:19:43.990
just manifest, just manifest. And. Yeah, I'm

00:19:43.990 --> 00:19:46.789
not on that. I'm not on that plane. There's two

00:19:46.789 --> 00:19:50.930
powers. So I'm grateful that, that you were willing

00:19:50.930 --> 00:19:52.450
to bring it up and are able to talk about it.

00:19:52.529 --> 00:19:55.009
And I hope that you continue to champion that

00:19:55.009 --> 00:19:57.809
cause while also helping people realize the caveat

00:19:57.809 --> 00:19:59.730
of like, whoa, there's two powers you can manifest

00:19:59.730 --> 00:20:02.549
with here. Make sure you're manifesting with

00:20:02.549 --> 00:20:06.299
the right one because. There was a horror movie

00:20:06.299 --> 00:20:08.039
that came out that I'm grateful for. I don't

00:20:08.039 --> 00:20:10.660
normally watch them, but my ex had an obsession

00:20:10.660 --> 00:20:14.839
with dark stuff. Should have been a sign. That

00:20:14.839 --> 00:20:20.180
horror movie was about somebody who was using

00:20:20.180 --> 00:20:23.279
a Ouija board to access their daughter and talk

00:20:23.279 --> 00:20:24.720
to their daughter, but they weren't. They were

00:20:24.720 --> 00:20:30.619
talking to a demon. It's like, no duh. but people

00:20:30.619 --> 00:20:32.660
don't get it they just they're so they're so

00:20:32.660 --> 00:20:34.500
there's a lot of other stuff on the other side

00:20:34.500 --> 00:20:40.640
that people and it's interesting because i'm

00:20:40.640 --> 00:20:47.279
yeah i'm spiritual but i no longer i guess kind

00:20:47.279 --> 00:20:50.019
of resonate with like all this light thing because

00:20:50.019 --> 00:20:54.759
i know all is not life like there's there's always

00:20:54.759 --> 00:20:57.539
a continuum whatever's on one side there's going

00:20:57.539 --> 00:21:01.230
to be on the other and I'm a natural medium and

00:21:01.230 --> 00:21:05.089
channel. So I've, I've seen stuff on the other

00:21:05.089 --> 00:21:07.430
side and I'm like, yeah, no, I'm not, I don't

00:21:07.430 --> 00:21:09.529
want to talk to that. I don't want that helping

00:21:09.529 --> 00:21:12.529
me. I don't want that, you know, that energy

00:21:12.529 --> 00:21:16.130
being where I, I create my life from. Right.

00:21:16.829 --> 00:21:19.109
And that's not what I want to tap into. And if

00:21:19.109 --> 00:21:22.170
you're not careful when you go about manifesting,

00:21:22.190 --> 00:21:24.769
you could tap into whatever is the first energy

00:21:24.769 --> 00:21:28.130
to grab hold, but then it comes with something.

00:21:29.439 --> 00:21:34.180
And you have to be very careful. Yep. 100%. Thank

00:21:34.180 --> 00:21:36.000
you, Bernadette. Very careful. Thank you for

00:21:36.000 --> 00:21:39.400
that. Yeah. My audience deserves that type of

00:21:39.400 --> 00:21:41.799
protection. So I appreciate you being willing

00:21:41.799 --> 00:21:47.740
to talk about it. Do you want to? Yes. Next week,

00:21:47.900 --> 00:21:54.240
I can do This Day Works Again. I don't know if

00:21:54.240 --> 00:21:55.740
Wednesdays are good for you, but Wednesday Works

00:21:55.740 --> 00:21:59.160
Again. Let me just check. Next week is pretty

00:21:59.160 --> 00:22:04.720
during the day can we move it forward uh meaning

00:22:04.720 --> 00:22:09.019
a little bit earlier 30 minutes earlier yes yes

00:22:09.019 --> 00:22:13.559
let me do that all right i will duplicate this

00:22:13.559 --> 00:22:21.180
invite 12 p .m and move that to october 8th 8th

00:22:21.180 --> 00:22:33.130
at 12 eastern That is sent. Swipe the phone.

00:22:33.490 --> 00:22:35.730
And we'll be able to just dive right in on that.

00:22:36.230 --> 00:22:40.130
Also, if you would like to, of course, at another

00:22:40.130 --> 00:22:45.549
time, talk about growth, what you're up to, I'm

00:22:45.549 --> 00:22:49.009
always open for that, too. You know what? Do

00:22:49.009 --> 00:22:51.170
you want to talk about that next week? Or do

00:22:51.170 --> 00:22:55.230
you want to... I'm outside the podcast. Oh, outside

00:22:55.230 --> 00:22:58.400
the podcast. Yes. It's interesting because I'm

00:22:58.400 --> 00:23:00.900
literally transitioning my health coaching business

00:23:00.900 --> 00:23:06.759
today. So from me doing everything on my own

00:23:06.759 --> 00:23:09.579
to working with a program where I don't have

00:23:09.579 --> 00:23:13.119
to do everything on my own anymore. Because I

00:23:13.119 --> 00:23:16.880
really, really love my time freedom. Like I love

00:23:16.880 --> 00:23:23.880
my freedom and flexibility. Yeah, it really is.

00:23:23.980 --> 00:23:27.109
And I found that. I'd be a hypocrite if I said

00:23:27.109 --> 00:23:34.710
it wasn't. I love it. And I love, you know, one

00:23:34.710 --> 00:23:38.950
of my first roles is Amadei Casa. You've probably

00:23:38.950 --> 00:23:44.470
heard of that term. Love of home. And being a

00:23:44.470 --> 00:23:48.630
mom, a wife, those are like my first jobs. And

00:23:48.630 --> 00:23:51.829
then everything else. Good for you. It's around

00:23:51.829 --> 00:23:56.539
that. Right. It's that law of abundance. So yeah,

00:23:56.599 --> 00:23:59.359
well, you know best. It's your vision and you

00:23:59.359 --> 00:24:02.299
know what's there. And so the only thing I would

00:24:02.299 --> 00:24:05.519
share in relation to that is I'm very impressed

00:24:05.519 --> 00:24:08.319
by a lot of the billionaires and multimillionaires

00:24:08.319 --> 00:24:11.680
out there who seem to recognize that when you

00:24:11.680 --> 00:24:15.700
take one plus one, it often equals 11, right?

00:24:15.759 --> 00:24:17.619
The compound effect. If you bring in the wrong

00:24:17.619 --> 00:24:19.500
ones, right? If I bring in two people that are

00:24:19.500 --> 00:24:21.140
not going to get along, you can get one minus

00:24:21.140 --> 00:24:26.220
one, right? In the abundance world, it's like,

00:24:26.299 --> 00:24:29.319
okay, when Tesla was ramping up to launch 180

00:24:29.319 --> 00:24:32.400
,000 cars, what did they do? Did they say, well,

00:24:32.460 --> 00:24:34.440
I've already got one person to do all that? Or

00:24:34.440 --> 00:24:36.380
did they look at, well, wait a second, how do

00:24:36.380 --> 00:24:40.279
we scale that? So whatever the program is, it

00:24:40.279 --> 00:24:43.599
only entices me and excites me. Oh, cool. Who'd

00:24:43.599 --> 00:24:46.099
you bring? Who's helping build this? Because

00:24:46.099 --> 00:24:50.160
it seems like your vision is global. Is that

00:24:50.160 --> 00:24:54.849
accurate? So for... My money, that is anywhere.

00:24:56.289 --> 00:25:00.509
But that's still just my project. The Money Mojo,

00:25:00.789 --> 00:25:04.569
Mindset Manifestation, my health coaching business,

00:25:04.789 --> 00:25:07.950
that work. I'm now working with an organization

00:25:07.950 --> 00:25:13.789
program. So my own stuff with manifestation and

00:25:13.789 --> 00:25:19.829
money, that's still me. I didn't catch how that

00:25:19.829 --> 00:25:23.730
ties to global though. Oh, because it can serve

00:25:23.730 --> 00:25:29.450
everyone. And part of my seeding into it is the

00:25:29.450 --> 00:25:33.789
film festival. Essentially, we are financially

00:25:33.789 --> 00:25:37.150
backing, helping financially back this initiative

00:25:37.150 --> 00:25:42.009
so that they can reach more people and help bring

00:25:42.009 --> 00:25:45.410
it to life. And your health program, is that

00:25:45.410 --> 00:25:47.609
a local thing or is that a national? I'm not

00:25:47.609 --> 00:25:51.930
familiar. It is. Some of the things can be done

00:25:51.930 --> 00:25:58.710
globally. Not everywhere in the world has access

00:25:58.710 --> 00:26:02.369
to it, but there are different places in the

00:26:02.369 --> 00:26:07.289
world that can do it. Your spirit as a leader

00:26:07.289 --> 00:26:11.569
draws me. That's a big thing. I look for people

00:26:11.569 --> 00:26:15.259
who have 10 years of experience. That's the first

00:26:15.259 --> 00:26:17.059
thing I look for. If they've got years of experience,

00:26:17.299 --> 00:26:18.980
they've got resolve, they've got tenacity, they

00:26:18.980 --> 00:26:20.380
know their market, they understand the pains,

00:26:20.519 --> 00:26:23.519
they understand the restrictions, it's easy to

00:26:23.519 --> 00:26:24.420
know that they're going to know what they're

00:26:24.420 --> 00:26:26.900
doing. Business owner -wise, I look for business

00:26:26.900 --> 00:26:28.859
owners that have three to five years of experience

00:26:28.859 --> 00:26:30.339
typically because they've been kicked in the

00:26:30.339 --> 00:26:33.539
teeth enough to know that it's not easy and that

00:26:33.539 --> 00:26:36.140
they can't do it alone. They need people by their

00:26:36.140 --> 00:26:38.500
side and they're a little bit more humble than

00:26:38.500 --> 00:26:41.160
those who are just getting started. That's an

00:26:41.160 --> 00:26:43.369
interesting perspective. Yeah, sometimes you

00:26:43.369 --> 00:26:44.869
don't know enough to know that you don't know.

00:26:45.049 --> 00:26:51.809
Nope. A vision one that is scalable and something

00:26:51.809 --> 00:26:54.569
that with that scale, do they have the mindset

00:26:54.569 --> 00:26:56.970
of abundance? Are they able and willing to look

00:26:56.970 --> 00:26:59.910
at abundance and profitability? If that's all,

00:27:00.309 --> 00:27:03.509
those are the pieces, then they got to be able

00:27:03.509 --> 00:27:06.049
to have a healthy respect for our boundaries,

00:27:06.170 --> 00:27:10.680
our values. Love is our foundation. Patience,

00:27:10.680 --> 00:27:13.799
persistence, consistency, and reliability. If

00:27:13.799 --> 00:27:16.460
they're working towards all five of those, then

00:27:16.460 --> 00:27:18.660
they have the ability to be champions at an entirely

00:27:18.660 --> 00:27:21.200
new level. And the ones that I'm enjoying working

00:27:21.200 --> 00:27:23.119
with. If they don't, then it's like, I don't

00:27:23.119 --> 00:27:25.660
want to work with somebody who's not patient

00:27:25.660 --> 00:27:28.519
or not loving or inconsistent or unreliable.

00:27:29.980 --> 00:27:33.059
That's just a recipe set up for disaster. We

00:27:33.059 --> 00:27:36.599
don't like video games for me. So I would be

00:27:36.599 --> 00:27:39.849
happy to... to talk further and more so listen

00:27:39.849 --> 00:27:41.950
to what it is that you're up to and how you want

00:27:41.950 --> 00:27:44.789
to bring it together. And again, without eating

00:27:44.789 --> 00:27:48.210
into that balance of life. Right. It's key. Right.

00:27:48.569 --> 00:27:50.490
It should support it. Yeah. Let me think about

00:27:50.490 --> 00:27:55.109
that because, yeah, let me think about that between

00:27:55.109 --> 00:28:00.809
now and when we, when we talk, because that is

00:28:00.809 --> 00:28:02.630
actually one of the things that as I was like,

00:28:02.690 --> 00:28:04.470
okay, I'm going to do more of my health coaching.

00:28:04.950 --> 00:28:09.170
What does that mean? for, because essentially

00:28:09.170 --> 00:28:13.710
for the money thing, I have a, I have the book,

00:28:13.730 --> 00:28:15.750
I have the money skills book, which is accessible.

00:28:16.289 --> 00:28:18.849
They're both on Kindle Unlimited. So anybody,

00:28:19.190 --> 00:28:22.109
my goal was to make it accessible. Anybody who

00:28:22.109 --> 00:28:24.589
has Kindle Unlimited, who has Kindle can get

00:28:24.589 --> 00:28:28.589
these books. And I've put a lot of information,

00:28:28.809 --> 00:28:32.190
like the manifest money is my exact formula.

00:28:33.059 --> 00:28:35.380
that I use to create a seven figure life for

00:28:35.380 --> 00:28:37.619
our household. Like that I use to manifest the

00:28:37.619 --> 00:28:41.119
life we have. It's what I do. I want to throw

00:28:41.119 --> 00:28:42.900
something out there and I want you to do me a

00:28:42.900 --> 00:28:47.880
big favor. Yes. If you feel any sense of need

00:28:47.880 --> 00:28:50.299
to be the Mark Twain, the contrarian with me,

00:28:50.380 --> 00:28:53.480
please do it. But I'm going to share something

00:28:53.480 --> 00:28:57.619
with you regarding finances and money. That's

00:28:57.619 --> 00:29:00.099
going to blow your mind. All right. I'm listening.

00:29:00.200 --> 00:29:04.019
I don't think you've ever heard before. All right.

00:29:04.119 --> 00:29:07.119
Because it's a formula and it's a recipe of success

00:29:07.119 --> 00:29:10.480
for entrepreneurs and the entire world. But if

00:29:10.480 --> 00:29:12.660
they would lean in and use it, it would change

00:29:12.660 --> 00:29:15.440
everything overnight. All right. I'm listening.

00:29:15.740 --> 00:29:24.480
I want us to marinate. I think it's a really

00:29:24.480 --> 00:29:26.779
wise idea. Let's do that. This has been such

00:29:26.779 --> 00:29:29.750
a great time. Again, I don't think you'll use

00:29:29.750 --> 00:29:32.349
it. It's long. It's not like a secret, like one

00:29:32.349 --> 00:29:34.690
plus one equals two. It's a little bit long,

00:29:34.769 --> 00:29:38.049
but the main reason is I want your perspective,

00:29:38.109 --> 00:29:42.190
Burnett. It's just a perspective of mine, and

00:29:42.190 --> 00:29:45.109
I may be limited too. But that's the type of

00:29:45.109 --> 00:29:47.289
belief and conviction that I have in what it

00:29:47.289 --> 00:29:50.869
is. And I've had a really hard time helping entrepreneurs

00:29:50.869 --> 00:29:56.390
dive into it. But the ones who have changed everything.

00:29:57.309 --> 00:29:59.569
Well, you know what? I'm definitely curious,

00:29:59.670 --> 00:30:04.009
of course, because, yeah, I'd like to know. How

00:30:04.009 --> 00:30:06.109
much time do you have? I don't want any of your

00:30:06.109 --> 00:30:10.690
time. I have more time. I have more time. Because

00:30:10.690 --> 00:30:14.569
one of the things is, like, there's a way that

00:30:14.569 --> 00:30:16.730
one person does it, but that's just the way that

00:30:16.730 --> 00:30:19.690
one person does it. Like, this is what worked

00:30:19.690 --> 00:30:23.130
for me. It worked for me consistently. Right.

00:30:23.789 --> 00:30:26.049
It doesn't mean that someone else's thing isn't

00:30:26.049 --> 00:30:27.849
going to work for them or work for other people

00:30:27.849 --> 00:30:30.269
consistently. It's like there's more than one

00:30:30.269 --> 00:30:34.650
way to skin a cat. It's just the result at the

00:30:34.650 --> 00:30:37.910
end. Here's going back to the abundance on it,

00:30:37.930 --> 00:30:41.029
right? Yeah, there's many ways. Just because

00:30:41.029 --> 00:30:44.410
a brake pedal might save my life does not eradicate

00:30:44.410 --> 00:30:49.109
the need for a seatbelt. Right. Juxtapositioning

00:30:49.109 --> 00:30:52.650
is not necessary in most cases. I would bet that

00:30:52.650 --> 00:30:56.950
what I teach and how we go about it coincides

00:30:56.950 --> 00:30:59.730
in complete harmony for complete protection,

00:30:59.950 --> 00:31:02.650
for complete security for others. So I bet it

00:31:02.650 --> 00:31:04.390
goes hand in hand with your formula, not against.

00:31:05.349 --> 00:31:07.549
It probably does. It's like that's one reason

00:31:07.549 --> 00:31:09.589
why I signed up with this program. I, you know,

00:31:09.589 --> 00:31:12.029
I wrote my who moved my curves book after my

00:31:12.029 --> 00:31:15.470
my journey. And then I stumbled on this program.

00:31:17.390 --> 00:31:21.170
And I did the audiobook. It's like a 19 -hour

00:31:21.170 --> 00:31:24.609
long audiobook. But I'm listening to it, and

00:31:24.609 --> 00:31:27.150
there was nothing out of alignment with what

00:31:27.150 --> 00:31:30.029
I'd said. It was a slightly different perspective.

00:31:30.630 --> 00:31:34.430
He's a doctor, so he went really deep into science

00:31:34.430 --> 00:31:38.769
and health and conditions and wider. But the

00:31:38.769 --> 00:31:42.750
general ideas still lined up. And I was like,

00:31:42.789 --> 00:31:47.549
I can get behind this because... it still aligns

00:31:47.549 --> 00:31:52.549
with what I know is a truth. Like I can speak

00:31:52.549 --> 00:31:56.150
to this and not be hypocritical or not be feeling

00:31:56.150 --> 00:31:58.650
as if I'm saying something I don't believe in

00:31:58.650 --> 00:32:01.609
because I can't do that. So when I did that,

00:32:01.650 --> 00:32:05.829
I was like, oh, it matches. That's cool. You

00:32:05.829 --> 00:32:09.609
know, it just makes it broader and it takes it

00:32:09.609 --> 00:32:13.690
to another level. All right. I'll give it to

00:32:13.690 --> 00:32:16.400
you if you want to spend the time. Okay, hold

00:32:16.400 --> 00:32:18.279
on. I've got to turn my volume up again because

00:32:18.279 --> 00:32:22.240
for some reason it's a little low hearing you,

00:32:22.319 --> 00:32:24.359
and I don't want to miss anything. Let me check

00:32:24.359 --> 00:32:26.099
my... Well, I've been messing. I just got here

00:32:26.099 --> 00:32:30.539
today, so my stuff, my equipment's all over the

00:32:30.539 --> 00:32:36.880
place probably. How do I adjust my level? I bet

00:32:36.880 --> 00:32:41.880
that's way better. Oh, that is. Okay, is it better

00:32:41.880 --> 00:32:46.049
or is it hot? Well, I turned my volume way up.

00:32:46.390 --> 00:32:48.009
I'm going to turn mine on automatic now and see

00:32:48.009 --> 00:32:52.430
if that works. Okay, you might want to turn your

00:32:52.430 --> 00:32:54.250
volume back down now. I turned it back down.

00:32:55.170 --> 00:32:57.490
Is it a normal tone now? That sounds normal.

00:32:58.029 --> 00:33:01.569
Okay, good, good. Yeah, where I was last, the

00:33:01.569 --> 00:33:03.269
microphone was doing funny things. They had me

00:33:03.269 --> 00:33:04.710
adjust it and I forgot. I was like, I got to

00:33:04.710 --> 00:33:07.009
shift it back. I'm going to be all quiet in these

00:33:07.009 --> 00:33:11.390
podcasts whispering. Well, it makes people lean

00:33:11.390 --> 00:33:15.920
in. Yeah, for sure. So that way to thank you

00:33:15.920 --> 00:33:18.920
for justifying my bad mic quality. Oh, I like

00:33:18.920 --> 00:33:23.259
that. Very positive. Okay. So with entrepreneurs,

00:33:23.559 --> 00:33:28.559
the one. Trust has to be established for them

00:33:28.559 --> 00:33:30.400
to understand and value what it is we're talking

00:33:30.400 --> 00:33:34.200
about. And so me just being me without any context

00:33:34.200 --> 00:33:37.039
does not help people understand the value of

00:33:37.039 --> 00:33:39.640
what's possible, what these means, because people

00:33:39.640 --> 00:33:42.779
often fear great resources. The greater the resource,

00:33:43.039 --> 00:33:44.859
the bigger the fire, the scarier it looks to

00:33:44.859 --> 00:33:47.059
most people. It's the same thing that brings

00:33:47.059 --> 00:33:49.839
electricity to our house, though. Water in abundance,

00:33:50.059 --> 00:33:52.720
it can kill people. It's not always something

00:33:52.720 --> 00:33:54.440
that can be used for all resources. It can be

00:33:54.440 --> 00:33:56.089
used for good and for bad. The resource is not

00:33:56.089 --> 00:33:58.410
the challenge. So when it comes to finances,

00:33:58.630 --> 00:34:01.730
what most business owners are just so ignorant

00:34:01.730 --> 00:34:05.410
to how finances work that they don't explore

00:34:05.410 --> 00:34:07.890
their options. They'll only move with what they

00:34:07.890 --> 00:34:10.110
understand. And the problem with that is their

00:34:10.110 --> 00:34:13.190
perspective is limited to perspectives that aren't

00:34:13.190 --> 00:34:16.429
based on wealth and other based on scarcity and

00:34:16.429 --> 00:34:20.309
based on survival modes. So those principles

00:34:20.309 --> 00:34:22.849
that help us when we're in survival are not bad.

00:34:22.929 --> 00:34:25.199
We don't throw those out the window. But we do

00:34:25.199 --> 00:34:27.500
need to shift into a mindset of, okay, what can

00:34:27.500 --> 00:34:31.139
we do to thrive here? And with that, raising

00:34:31.139 --> 00:34:34.199
capital is one of the most important things entrepreneurs

00:34:34.199 --> 00:34:37.940
can do. But almost everybody instantly shifts

00:34:37.940 --> 00:34:40.340
to go to sharks, you know, go to venture capital.

00:34:40.519 --> 00:34:43.000
And that's the extreme, right? Or go to banks,

00:34:43.119 --> 00:34:47.619
which I'm actually pro go to banks. But you have

00:34:47.619 --> 00:34:49.760
to remember that there's rules that are in place

00:34:49.760 --> 00:34:52.300
for capitalism's sake. that protect the banks

00:34:52.300 --> 00:34:54.059
and that protect venture capitalists. And they're

00:34:54.059 --> 00:34:55.679
going to know those rules like the back of their

00:34:55.679 --> 00:34:57.519
hand. They're going to make sure that they are

00:34:57.519 --> 00:35:00.280
always protected. And whatever type of loan they

00:35:00.280 --> 00:35:02.380
provide you, like while they might have you turn

00:35:02.380 --> 00:35:05.199
in a business summary or a business plan, they

00:35:05.199 --> 00:35:07.199
don't care. They never check to see if you fulfill

00:35:07.199 --> 00:35:09.280
it. They're not going to coach you and guide

00:35:09.280 --> 00:35:10.960
you on it. All they care is that they got you

00:35:10.960 --> 00:35:13.019
to get the bank loan and they hope you fulfill

00:35:13.019 --> 00:35:14.679
it. And they're going to make so much money off

00:35:14.679 --> 00:35:16.900
of that interest. and off of their insurance

00:35:16.900 --> 00:35:18.659
associated with it too like they're going they're

00:35:18.659 --> 00:35:20.840
already protected they don't care as much as

00:35:20.840 --> 00:35:23.619
they probably should so we can't fight the system

00:35:23.619 --> 00:35:26.119
on that at least i can't yet that's not my that's

00:35:26.119 --> 00:35:29.699
not my fight but my fight is with the everyday

00:35:29.699 --> 00:35:33.469
entrepreneur who is kind of burned by that And

00:35:33.469 --> 00:35:35.610
who's hiding from it and who's now turned their

00:35:35.610 --> 00:35:37.909
blind eyes towards like, well, fine, I got screwed

00:35:37.909 --> 00:35:40.010
by credit cards. I got screwed by banks. I guess.

00:35:40.050 --> 00:35:41.809
So now I'm not going to do anything. I'm just

00:35:41.809 --> 00:35:43.949
going to I'm just going to gamble on my business

00:35:43.949 --> 00:35:46.110
and small bits and hope that that pays off. And

00:35:46.110 --> 00:35:47.789
I'm not going to call it a get rich quick because

00:35:47.789 --> 00:35:49.449
I know I'm not supposed to say those words. But

00:35:49.449 --> 00:35:52.150
everything I do is going to be aligned with get

00:35:52.150 --> 00:35:55.269
rich quick. Interesting. It's a big dilemma going

00:35:55.269 --> 00:35:59.349
on there. Whereas we both know the compound effect

00:35:59.349 --> 00:36:04.320
has a curve. I don't kind of like a bell curve.

00:36:04.400 --> 00:36:06.679
I'm not a real student anyway. So whatever curve

00:36:06.679 --> 00:36:09.679
that is, whatever point that is of inflection,

00:36:09.840 --> 00:36:12.380
let's say today we put $100 in a savings account.

00:36:13.539 --> 00:36:17.019
In a year from now, if we have a 3 % yield, we've

00:36:17.019 --> 00:36:19.719
made $103. We've made $3 on it. So we've got

00:36:19.719 --> 00:36:22.179
$103 now. Well, we just lost money because of

00:36:22.179 --> 00:36:24.860
inflation. Right. Instead of just spent. Why

00:36:24.860 --> 00:36:26.920
bother putting a savings account if it's going

00:36:26.920 --> 00:36:31.980
to depreciate over time unless you put $100 million?

00:36:32.489 --> 00:36:34.349
into that bank account. You've got $100 million

00:36:34.349 --> 00:36:36.690
in that bank account and you get $3 million back,

00:36:36.869 --> 00:36:39.789
but you've lived within your means. Below the

00:36:39.789 --> 00:36:43.449
$3 million, you've gained excess money. You understand

00:36:43.449 --> 00:36:46.409
the concept. Most people theoretically understand

00:36:46.409 --> 00:36:48.650
it, but most of them don't even know how to do

00:36:48.650 --> 00:36:53.630
that math. And that's okay. But with the entrepreneurs,

00:36:53.849 --> 00:36:58.309
because yields are so much higher when you run

00:36:58.309 --> 00:37:01.369
a business, if you're investing enough money

00:37:01.369 --> 00:37:04.739
in it, you can create a compound effect way beyond

00:37:04.739 --> 00:37:08.860
3 % gains, way beyond 20 % gains. It depends

00:37:08.860 --> 00:37:11.340
on your profit margin. It depends on how you

00:37:11.340 --> 00:37:12.840
set up your infrastructure for your business

00:37:12.840 --> 00:37:15.340
and know how to run your business. But the beauty

00:37:15.340 --> 00:37:17.840
of it is with the right types of teams, you can

00:37:17.840 --> 00:37:20.699
win on investments that cost less than the infrastructure

00:37:20.699 --> 00:37:24.900
of your own house. But the challenge is the infrastructure

00:37:24.900 --> 00:37:27.360
of a house still costs around $200 ,000, $250

00:37:27.360 --> 00:37:30.519
,000. What's scary to me is the amount of business

00:37:30.519 --> 00:37:32.280
owners who think they're going to build something

00:37:32.280 --> 00:37:35.699
to sustain thousands of people with less money

00:37:35.699 --> 00:37:38.380
than they're investing to sustain their little

00:37:38.380 --> 00:37:43.860
family. Why are 96 % of businesses losing then

00:37:43.860 --> 00:37:46.960
within 10 years? That's a 50 to 100 -year stat.

00:37:47.880 --> 00:37:50.579
If you and I sent our kids to a school where

00:37:50.579 --> 00:37:53.860
the statistic was a failure rate of 96%, what

00:37:53.860 --> 00:37:57.510
would we do to that school? We wouldn't go. I'd

00:37:57.510 --> 00:38:00.349
probably burn it down in Texas. We're not cool

00:38:00.349 --> 00:38:02.309
with that. We would not allow that school to

00:38:02.309 --> 00:38:04.090
operate. We would do whatever we could to shut

00:38:04.090 --> 00:38:06.429
it down. Not okay. But entrepreneurs have been

00:38:06.429 --> 00:38:08.949
going to that school for 100 years. That's crazy.

00:38:10.010 --> 00:38:13.030
4 % of people, I used to think 4 % of people

00:38:13.030 --> 00:38:18.510
succeed. No. 4 % survive the 10 -year mark. If

00:38:18.510 --> 00:38:19.929
you talk to any entrepreneur who's been in business

00:38:19.929 --> 00:38:22.789
for longer than 10 years, if you can get underneath

00:38:22.789 --> 00:38:25.739
the iceberg of... Hey, we're doing well. Why

00:38:25.739 --> 00:38:27.480
do they do that? Because if they tell you they're

00:38:27.480 --> 00:38:31.440
doing bad, nobody's buying. Right. They got to

00:38:31.440 --> 00:38:33.780
fake it. They got to help people see that they're

00:38:33.780 --> 00:38:36.159
crushing it. That's what their mentality says,

00:38:36.219 --> 00:38:38.659
at least. What that's doing is it's just straining

00:38:38.659 --> 00:38:41.719
them. They just know how to grind more, know

00:38:41.719 --> 00:38:44.420
how to hustle harder. You know, their blue collar,

00:38:44.579 --> 00:38:47.019
oftentimes, if they've won beyond the 10 -year

00:38:47.019 --> 00:38:50.239
mark, it's not a bad thing. But it's also not

00:38:50.239 --> 00:38:52.219
the American dream that people signed up for.

00:38:52.730 --> 00:38:56.449
And so that challenge that exists of seeing these

00:38:56.449 --> 00:38:59.269
business owners that have higher debts, they

00:38:59.269 --> 00:39:01.670
have families that are a little bit more broken

00:39:01.670 --> 00:39:04.869
and jaded than they want to admit. They've got,

00:39:04.949 --> 00:39:07.369
you know, they're at the baseball games if they're

00:39:07.369 --> 00:39:10.469
lucky, but they're still in this position of

00:39:10.469 --> 00:39:13.510
like grinding it out. So the challenges that

00:39:13.510 --> 00:39:15.389
exist, again, those are all over the place, but

00:39:15.389 --> 00:39:19.389
very few people, I've only heard one person teach

00:39:19.389 --> 00:39:21.949
this publicly, teach about promissory notes.

00:39:22.829 --> 00:39:26.170
You familiar with it? Promissory notes? Promissory

00:39:26.170 --> 00:39:29.489
notes. Or promissory notes, yes, where you make

00:39:29.489 --> 00:39:35.170
a promise to yourself. Ultimately. So a promissory

00:39:35.170 --> 00:39:38.449
note is just a fancy lawyer term for a credit

00:39:38.449 --> 00:39:41.050
card agreement, but with a friend or family member.

00:39:42.769 --> 00:39:44.210
And again, a lot of people are like, don't do

00:39:44.210 --> 00:39:46.670
business with family. Well, they don't know what

00:39:46.670 --> 00:39:48.469
the success side of that looks like, and they're

00:39:48.469 --> 00:39:50.030
not going to make it anyway, so it doesn't matter.

00:39:50.400 --> 00:39:52.139
But the success side of what that looks like,

00:39:52.159 --> 00:39:54.519
look at any NBA or NFL player, anybody like that.

00:39:55.519 --> 00:39:58.739
When you become successful and you've excluded

00:39:58.739 --> 00:40:02.559
your friends and family from the path and they

00:40:02.559 --> 00:40:06.000
didn't help support you to get there and you

00:40:06.000 --> 00:40:09.019
decide not to help them back, what happens to

00:40:09.019 --> 00:40:12.940
that relationship? It's going to be tense. It's

00:40:12.940 --> 00:40:15.900
gone too. So whether you include the family members

00:40:15.900 --> 00:40:17.960
in the business or you don't include the family

00:40:17.960 --> 00:40:20.869
members in the business. That's not the point.

00:40:21.110 --> 00:40:23.630
Yes, you can lose friends and family over business

00:40:23.630 --> 00:40:26.349
as well if you include them. But I promise, I

00:40:26.349 --> 00:40:28.670
guarantee you, you will lose them by leaving

00:40:28.670 --> 00:40:31.869
them out of your wealth growth as well. So that's

00:40:31.869 --> 00:40:33.389
not the answer. It's not whether to leave them

00:40:33.389 --> 00:40:35.829
out or leave them in. It's about learning to

00:40:35.829 --> 00:40:38.710
communicate and set healthy boundaries with individuals.

00:40:38.889 --> 00:40:41.550
So if we take promissory note, the reality of

00:40:41.550 --> 00:40:44.090
that, which means you can look this up on ChatGPT,

00:40:44.130 --> 00:40:47.340
by the way, is a promissory note legal? How do

00:40:47.340 --> 00:40:49.480
you use it? It can guide you to some extent on

00:40:49.480 --> 00:40:51.760
that. What the one person I know that teaches

00:40:51.760 --> 00:40:54.940
it besides me doesn't teach is how to set up

00:40:54.940 --> 00:40:57.500
healthy boundaries, how to make sure people are

00:40:57.500 --> 00:41:00.019
investing for the right reasons. And how do you

00:41:00.019 --> 00:41:02.940
do that? You find investors who believe in the

00:41:02.940 --> 00:41:05.800
cause and the vision of what you're doing. Yes.

00:41:05.940 --> 00:41:07.980
Because if they are doing it because they care

00:41:07.980 --> 00:41:10.280
about what you're up to, if you're eradicating

00:41:10.280 --> 00:41:13.909
child poverty. or sexual abuse, or whatever that

00:41:13.909 --> 00:41:16.409
is, if they believe that you're the person who's

00:41:16.409 --> 00:41:19.489
going to go after that and do it, they don't

00:41:19.489 --> 00:41:22.510
want to do it themselves. But they will fund

00:41:22.510 --> 00:41:26.570
it. And yeah, maybe they will take $10 ,000 out

00:41:26.570 --> 00:41:28.010
of what they were going to spend on their Lexus.

00:41:30.090 --> 00:41:34.210
But which investment is more important? A Lexus,

00:41:34.269 --> 00:41:38.510
or the ability to eradicate poverty amongst children?

00:41:38.730 --> 00:41:41.159
They know. what that looks like, but they don't

00:41:41.159 --> 00:41:44.860
trust most people to pull that off. You as a

00:41:44.860 --> 00:41:47.480
friend or family are somebody who is consistent

00:41:47.480 --> 00:41:51.099
and reliable and you are persistent and you're

00:41:51.099 --> 00:41:53.619
patient and you're loving and you're not twisting

00:41:53.619 --> 00:41:55.260
people's arms to do this, but you're helping

00:41:55.260 --> 00:41:56.679
them realize, look, you might sign this check

00:41:56.679 --> 00:41:58.539
today and I might die tomorrow. You do realize

00:41:58.539 --> 00:42:02.000
that, right? You got to set all these little

00:42:02.000 --> 00:42:03.960
healthy boundaries, not a lot of them, but you

00:42:03.960 --> 00:42:06.699
got to learn what those are. Then you can get

00:42:06.699 --> 00:42:10.110
people onto a promissory note. That is a win

00:42:10.110 --> 00:42:12.030
-win. That's another big key. We're not talking

00:42:12.030 --> 00:42:14.889
about begging for money. We're not talking about

00:42:14.889 --> 00:42:18.250
getting money we won't get back either. Let's

00:42:18.250 --> 00:42:20.690
say I've got a rich neighbor. I live in Texas.

00:42:20.730 --> 00:42:23.829
Guess what? 99 % of my neighbors are rich. Welcome

00:42:23.829 --> 00:42:26.250
to Texas. When I say rich, they're first world

00:42:26.250 --> 00:42:28.829
rich. What does that mean? That means they have

00:42:28.829 --> 00:42:31.550
the ability to access, most of them, over $100

00:42:31.550 --> 00:42:35.730
,000, whether it's through loans, credit cards.

00:42:36.349 --> 00:42:39.570
their own 401ks that they might have, their own

00:42:39.570 --> 00:42:42.030
savings accounts. There's a lot of different

00:42:42.030 --> 00:42:46.650
capital accessible. And if I do an agreement

00:42:46.650 --> 00:42:49.949
with them, let's say they decide to do a personal

00:42:49.949 --> 00:42:51.929
loan. We went the dangerous route. They get a

00:42:51.929 --> 00:42:54.449
personal loan for 8 % because they have a great

00:42:54.449 --> 00:42:57.889
credit score and they don't need to have that

00:42:57.889 --> 00:42:59.289
money, but they want to support the project.

00:42:59.889 --> 00:43:02.889
I can sign a promissory note with them to pay

00:43:02.889 --> 00:43:08.289
them 18%. Right. Yeah. Or 16 % or 15%. The algebra

00:43:08.289 --> 00:43:11.269
is in their favor. And now I can also put that

00:43:11.269 --> 00:43:13.650
promissory note into a, just like a credit card,

00:43:13.710 --> 00:43:16.570
no payments for 18 months. You gotta give me

00:43:16.570 --> 00:43:19.250
18 months to use this. Before you do that. Yep.

00:43:19.429 --> 00:43:22.409
To build up. That makes sense. So the question

00:43:22.409 --> 00:43:24.210
comes down to, do I trust myself as a business

00:43:24.210 --> 00:43:27.090
owner? Right. Do I, do I really believe in myself?

00:43:27.969 --> 00:43:29.889
Do I believe that I'm going to be able to turn

00:43:29.889 --> 00:43:32.909
that financial capital, that financial backing

00:43:32.909 --> 00:43:35.559
into a gain? Could that turn into a Ponzi scheme

00:43:35.559 --> 00:43:37.659
specifically? Sure. Somebody could completely

00:43:37.659 --> 00:43:40.280
do the wrong thing with it. And can you lose?

00:43:40.320 --> 00:43:43.059
Yes. But if you're up front with your promissory

00:43:43.059 --> 00:43:45.960
notes and you build those based on healthy relationships

00:43:45.960 --> 00:43:48.239
and based on healthy boundaries, one, they're

00:43:48.239 --> 00:43:50.800
not going to take you to court. People don't

00:43:50.800 --> 00:43:52.420
win in court because of what's written on paper.

00:43:53.480 --> 00:43:55.039
They win in court when they have the best lawyer.

00:43:58.960 --> 00:44:01.039
I'll lose my first marriage because of what was

00:44:01.039 --> 00:44:02.739
written on paper. We were sealed for time and

00:44:02.739 --> 00:44:06.659
all eternity. It took all of one second to shred

00:44:06.659 --> 00:44:09.219
that sucker in half. You know, the paper doesn't

00:44:09.219 --> 00:44:11.820
really matter. The paper is important to help

00:44:11.820 --> 00:44:13.760
people feel safe and help people understand that

00:44:13.760 --> 00:44:15.619
you're being legitimate about how you do things.

00:44:16.099 --> 00:44:20.079
But there's the promissory notes. There's personal

00:44:20.079 --> 00:44:22.579
credit cards, of course, business credit cards.

00:44:22.639 --> 00:44:24.239
Most business owners don't even know there's

00:44:24.239 --> 00:44:26.920
a different credit score for business than there

00:44:26.920 --> 00:44:29.400
is for personal. And they don't know that you

00:44:29.400 --> 00:44:31.489
should be building that credit score up. They

00:44:31.489 --> 00:44:32.949
don't know that QuickBooks, if you've been a

00:44:32.949 --> 00:44:35.250
customer for two years, you automatically qualify

00:44:35.250 --> 00:44:37.849
for QuickBooks capital loans. They don't know

00:44:37.849 --> 00:44:40.489
that Stripe provides loans. They know that PayPal

00:44:40.489 --> 00:44:42.210
provides loans because PayPal is aggressive with

00:44:42.210 --> 00:44:45.610
their marketing. Yes, they are. And Discover.

00:44:45.789 --> 00:44:48.750
Discover has great personal loans. And so these

00:44:48.750 --> 00:44:53.349
different pieces, it's just logic. It's just

00:44:53.349 --> 00:44:55.989
information. But it's information that gets people

00:44:55.989 --> 00:44:59.579
really uncomfortable. And that discomfort, it's

00:44:59.579 --> 00:45:02.880
far easier to blame finances than it is to take

00:45:02.880 --> 00:45:05.519
responsibility as a business owner. Do you think

00:45:05.519 --> 00:45:07.420
it makes them uncomfortable? Why do you think

00:45:07.420 --> 00:45:10.099
it makes them uncomfortable? And what part? Is

00:45:10.099 --> 00:45:12.360
it the promissory note part that makes them uncomfortable?

00:45:12.960 --> 00:45:14.639
Because they don't want to ask their friends.

00:45:14.639 --> 00:45:17.460
I think money in general. I think most people

00:45:17.460 --> 00:45:20.820
in general. One, I actually don't have a hard

00:45:20.820 --> 00:45:22.420
time talking to people about money, so they don't

00:45:22.420 --> 00:45:24.829
have a hard time talking about it with me. I

00:45:24.829 --> 00:45:27.289
learned that from Taylor and Peyton Welch. They

00:45:27.289 --> 00:45:29.190
used to run the sales mentor. They got shut down.

00:45:29.309 --> 00:45:31.110
Well, they shut down before they got shut down.

00:45:31.309 --> 00:45:35.489
Wise move. FCC was going to conform. But they

00:45:35.489 --> 00:45:37.449
did have a great sales training program. And

00:45:37.449 --> 00:45:39.309
in that, they said, if you make money awkward,

00:45:40.369 --> 00:45:41.869
other people will feel awkward about money. If

00:45:41.869 --> 00:45:43.389
you make money natural, people will talk to you

00:45:43.389 --> 00:45:45.230
about it. So I don't have a challenge talking

00:45:45.230 --> 00:45:47.489
to people about their credit score, past bankruptcies,

00:45:47.489 --> 00:45:50.210
et cetera. I learned to just go with the conversation.

00:45:50.429 --> 00:45:53.409
And so people follow me into that. Most entrepreneurs

00:45:53.409 --> 00:45:55.570
will nod their head, but they won't go have the

00:45:55.570 --> 00:45:59.809
conversation with people. So Laurel Langemeyer,

00:45:59.969 --> 00:46:02.809
one of the greatest sharks on the planet, she

00:46:02.809 --> 00:46:07.130
will tell you that it's because we're conditioned

00:46:07.130 --> 00:46:10.210
from a young age never to ask people about money.

00:46:10.329 --> 00:46:12.510
And I don't disagree with that. You don't ask

00:46:12.510 --> 00:46:13.789
about finance. You don't talk about personal

00:46:13.789 --> 00:46:15.789
finances. In certain cultures, it's a real big

00:46:15.789 --> 00:46:19.110
no -no. And never tell people your wish. You

00:46:19.110 --> 00:46:20.630
don't tell your wish, it always won't come true.

00:46:20.670 --> 00:46:23.280
No, that's just cheap parents. They don't want

00:46:23.280 --> 00:46:28.280
to get the present for the kids. I like that.

00:46:28.300 --> 00:46:30.260
I was like, that is really cool. I'll take that

00:46:30.260 --> 00:46:33.219
too. But she also will eat people alive. I'm

00:46:33.219 --> 00:46:36.460
not cool with that. And so there's principles

00:46:36.460 --> 00:46:39.019
of wealth. So do I have the answer? No, I don't

00:46:39.019 --> 00:46:40.880
have the answer. I need to talk to at least 10

00:46:40.880 --> 00:46:44.539
,000 people. Then I'll have a better idea of

00:46:44.539 --> 00:46:47.340
what the answer looks like. But I do think that

00:46:47.340 --> 00:46:49.380
her theory on that is something that I support.

00:46:49.579 --> 00:46:51.699
And I do believe that. It comes down to fears

00:46:51.699 --> 00:46:53.639
too. Fear of the unknown, being one of them.

00:46:54.320 --> 00:46:56.780
Fear of success and fear of failure. However,

00:46:56.880 --> 00:46:59.719
that imposter syndrome comes in and hits people.

00:47:00.280 --> 00:47:05.260
There's a lot to that. But if we could help,

00:47:05.480 --> 00:47:08.539
one of the biggest ways to overcome that is to

00:47:08.539 --> 00:47:10.699
realize why do people make decisions to begin

00:47:10.699 --> 00:47:14.099
with, right? And I think most people, there's

00:47:14.099 --> 00:47:16.219
a great movie on this. It's called The Experimenter.

00:47:17.619 --> 00:47:18.840
Phenomenal. One of the best movies I've ever

00:47:18.840 --> 00:47:22.739
seen. um stanley milgram is the social scientist

00:47:22.739 --> 00:47:27.719
experimenter who was using electric shock on

00:47:27.719 --> 00:47:32.500
people um in this experiment that um you're not

00:47:32.500 --> 00:47:34.219
gonna ruin the movie you guys see the movie it

00:47:34.219 --> 00:47:36.340
is the most mind -blowing thing because it puts

00:47:36.340 --> 00:47:40.039
you in the middle of is he actually hurting the

00:47:40.039 --> 00:47:44.619
world or was the media twisting his story to

00:47:44.619 --> 00:47:49.039
sell newspapers and is a very, very cool thing.

00:47:49.179 --> 00:47:51.659
But at the end of it, it talks about how he's

00:47:51.659 --> 00:47:56.800
able to prove that over 80 % of people are stuck

00:47:56.800 --> 00:47:59.760
in what's called an agentic state. And when you're

00:47:59.760 --> 00:48:02.099
in an agentic state, you're just a puppet. And

00:48:02.099 --> 00:48:04.380
you think you're making your own decisions? Not.

00:48:05.059 --> 00:48:07.360
And the reason why he tested these theories and

00:48:07.360 --> 00:48:09.500
did what he did is because he's Jewish. And he

00:48:09.500 --> 00:48:12.360
wanted to know why the heck Germans were willing

00:48:12.360 --> 00:48:14.239
to follow Hitler's orders and kill millions of

00:48:14.239 --> 00:48:17.389
people. There were everyday normal people just

00:48:17.389 --> 00:48:19.909
like you and I. Why was it that? And so was it

00:48:19.909 --> 00:48:23.050
that the German people are bad and easily manipulatable

00:48:23.050 --> 00:48:27.429
or are we all like that? And so he proved up

00:48:27.429 --> 00:48:29.590
to 80 percent. Later studies proved it over 90

00:48:29.590 --> 00:48:33.110
percent. And so people who say things like that's

00:48:33.110 --> 00:48:35.809
not my job. That is an authentic state statement

00:48:35.809 --> 00:48:39.409
of you're not really taking an action based on

00:48:39.409 --> 00:48:43.590
your belief. You're following a set of. Puppeteering

00:48:43.590 --> 00:48:47.659
principle. So the key on that, so back to our

00:48:47.659 --> 00:48:51.400
key, if we want to overcome that, I think we

00:48:51.400 --> 00:48:59.360
have to learn to respect the lack of agency while

00:48:59.360 --> 00:49:03.059
respecting freedom enough to be able to have

00:49:03.059 --> 00:49:04.719
the same type of influence that somebody like

00:49:04.719 --> 00:49:08.059
Grant Cardone does. Grant Cardone is a great

00:49:08.059 --> 00:49:11.039
leader of sheeple. He tells people what to do.

00:49:12.219 --> 00:49:15.659
He tells them how to do it. He does not respect

00:49:15.659 --> 00:49:17.559
their individual. I used to be a lot like Grant

00:49:17.559 --> 00:49:21.059
Cardone. A lot like him. Until I realized it

00:49:21.059 --> 00:49:23.860
was ruining my best relationships. That's where

00:49:23.860 --> 00:49:25.739
I realized this is not the type of leadership.

00:49:25.920 --> 00:49:27.320
I don't want to lead with coercion and manipulation.

00:49:27.780 --> 00:49:29.900
I don't want to lead with pressure. I want people

00:49:29.900 --> 00:49:31.900
to be able to make their own choices for things.

00:49:32.059 --> 00:49:36.019
But if we get enough people that are making the

00:49:36.019 --> 00:49:38.940
right moves for their own reasons, the inevitable

00:49:38.940 --> 00:49:41.079
reality is people watch what other people do.

00:49:41.869 --> 00:49:45.190
And they follow. If everybody's going to the

00:49:45.190 --> 00:49:47.630
football game, everybody wants to go to the football

00:49:47.630 --> 00:49:48.989
game. If everybody's watching the Super Bowl

00:49:48.989 --> 00:49:50.690
for the commercials, everybody else wants to

00:49:50.690 --> 00:49:52.409
watch the Super Bowl for the commercials. And

00:49:52.409 --> 00:49:54.510
so we've got to get enough leaders. This comes

00:49:54.510 --> 00:49:57.210
from a book called Tribal Leadership as well.

00:49:57.389 --> 00:49:59.769
If you can get the tribal leaders, if you can

00:49:59.769 --> 00:50:03.110
find those ones and move them, their tribe will

00:50:03.110 --> 00:50:06.389
follow the people who are currently following

00:50:06.389 --> 00:50:11.510
them. So that's my theory on it. But the reality

00:50:11.510 --> 00:50:14.190
is, promise me right now, it's completely legal.

00:50:14.349 --> 00:50:16.750
They're completely open. Americans are making

00:50:16.750 --> 00:50:18.570
bad investments every day in the stock market

00:50:18.570 --> 00:50:20.170
and elsewhere that's not really making much of

00:50:20.170 --> 00:50:22.489
a return. But if they would invest in business

00:50:22.489 --> 00:50:24.969
owners like you and I, people they can trust,

00:50:25.150 --> 00:50:27.449
then they can make a better return and everybody

00:50:27.449 --> 00:50:28.809
could have a one win because now the business

00:50:28.809 --> 00:50:31.170
owners would have the finances they need to be

00:50:31.170 --> 00:50:32.949
able to scale their brands. You don't need a

00:50:32.949 --> 00:50:35.409
lot to scale a brand with advertising, but you

00:50:35.409 --> 00:50:38.449
do need at least $5 ,000. If you don't have that,

00:50:38.510 --> 00:50:40.969
you're gambling. But if you're putting $5 ,000

00:50:40.969 --> 00:50:43.489
into an advertising campaign that gets optimized

00:50:43.489 --> 00:50:46.250
really well by a technician who understands the

00:50:46.250 --> 00:50:49.070
art of conversion rate optimization, then you

00:50:49.070 --> 00:50:51.750
can put a money machine in your pocket for your

00:50:51.750 --> 00:50:53.889
business. And then you have to know how to scale

00:50:53.889 --> 00:50:56.070
the rest. If I scale my ads to the point where

00:50:56.070 --> 00:50:58.570
I've got 100 calls, I better have somebody who

00:50:58.570 --> 00:51:01.730
can take 100 calls. And the product that's going

00:51:01.730 --> 00:51:05.090
to return the investment for the value of whatever

00:51:05.090 --> 00:51:07.489
that is. That's right. And so I've got to have

00:51:07.489 --> 00:51:09.150
a team that's able to put that together. Exactly.

00:51:09.309 --> 00:51:11.650
All those little bitty increments. You've got

00:51:11.650 --> 00:51:13.250
to have somebody who understands those pieces.

00:51:13.389 --> 00:51:15.730
Or I say somebody. Back to the integrator theory.

00:51:15.869 --> 00:51:18.230
No. I've got to have a team that really gets

00:51:18.230 --> 00:51:19.869
that. And if I can put great teams together,

00:51:19.969 --> 00:51:22.369
then I can create abundance in very, very big

00:51:22.369 --> 00:51:23.750
ways. There's a reason it's a Starbucks in every

00:51:23.750 --> 00:51:26.889
corner. Yeah. They know what they're doing. There's

00:51:26.889 --> 00:51:28.510
a reason why Mark Zuckerberg buys billion -dollar

00:51:28.510 --> 00:51:32.170
companies. And knows which ones and recruits

00:51:32.170 --> 00:51:34.309
people for $100 million from ChachiBT. They've

00:51:34.309 --> 00:51:37.820
got certain... formulas. And we have the ability

00:51:37.820 --> 00:51:40.579
to access those formulas. But if we're not in

00:51:40.579 --> 00:51:43.420
a position to magnify that compound effect for

00:51:43.420 --> 00:51:44.980
ourselves, if we're still in a point where we

00:51:44.980 --> 00:51:49.360
have $100, that $3 compound effect, the principle

00:51:49.360 --> 00:51:53.559
is not wrong. But we haven't made it to that

00:51:53.559 --> 00:51:56.000
turning point yet. Where it's enough to make

00:51:56.000 --> 00:51:59.420
a difference. Yeah. What are your thoughts on

00:51:59.420 --> 00:52:04.000
that? I love your thoughts. Oh, I've heard of...

00:52:04.159 --> 00:52:07.019
Promissory notes. Not that long ago, I guess

00:52:07.019 --> 00:52:11.679
a couple years ago, when I started my private

00:52:11.679 --> 00:52:16.920
capital business, which probably sounds more

00:52:16.920 --> 00:52:18.980
impressive than it is, but basically real estate

00:52:18.980 --> 00:52:25.539
lending. And I've worked only with either...

00:52:25.539 --> 00:52:30.659
The only person I've lent to so far is actually

00:52:30.659 --> 00:52:33.219
a relative. because they're in a market that

00:52:33.219 --> 00:52:38.420
is still growing. And so, but we did a, I looked

00:52:38.420 --> 00:52:41.820
into Promissory Notes as an option with him and

00:52:41.820 --> 00:52:44.940
then decided to instead go through the company

00:52:44.940 --> 00:52:49.239
and it was like hard money loan. But I looked

00:52:49.239 --> 00:52:51.480
at Promissory Notes as, because I was evaluating

00:52:51.480 --> 00:52:54.840
like the different ways I could structure providing

00:52:54.840 --> 00:52:58.579
money to someone else for, you know, a deal.

00:52:59.000 --> 00:53:01.760
Yeah. But I had not thought of it because one

00:53:01.760 --> 00:53:04.860
of the things that we were like, how do we use

00:53:04.860 --> 00:53:08.739
our capital to turn more of an investment? How

00:53:08.739 --> 00:53:12.760
do we do that more? And it's like, well, I would

00:53:12.760 --> 00:53:16.300
love to lend to small businesses, right? But

00:53:16.300 --> 00:53:20.199
so many small businesses, to your point, and

00:53:20.199 --> 00:53:21.940
I've done the research as well, they don't succeed.

00:53:22.760 --> 00:53:25.300
And I'm like, I don't necessarily want to put

00:53:25.300 --> 00:53:29.510
my money on the line for. a lot of small businesses

00:53:29.510 --> 00:53:32.070
that you know they might have a good product

00:53:32.070 --> 00:53:35.090
but they may not have the people behind the scenes

00:53:35.090 --> 00:53:38.210
who are able to make it successful or they may

00:53:38.210 --> 00:53:43.250
not have they don't have the whole package to

00:53:43.250 --> 00:53:44.329
make sure that you're going to get your money

00:53:44.329 --> 00:53:48.690
back and that's it exactly exactly and it's it's

00:53:48.690 --> 00:53:51.730
where that's why it's so important to go all

00:53:51.730 --> 00:53:55.099
the way on the opportunity and not worry about

00:53:55.099 --> 00:53:57.480
the lost interest in the process because you're

00:53:57.480 --> 00:53:59.579
going to be making the money back over time anyways

00:53:59.579 --> 00:54:02.840
and so let's say that we had one friend give

00:54:02.840 --> 00:54:05.000
a hundred thousand dollar loan right and you

00:54:05.000 --> 00:54:07.219
got 18 you had 18 months to pay that off but

00:54:07.219 --> 00:54:09.219
man that's a lot of money um right and that can

00:54:09.219 --> 00:54:12.039
be a little bit scary but you go you go you keep

00:54:12.039 --> 00:54:15.460
going and you get four more friends who give

00:54:15.460 --> 00:54:19.739
ten thousand dollar loans and now you've got

00:54:19.739 --> 00:54:22.230
the You've got the infrastructure that you need.

00:54:22.329 --> 00:54:24.550
You've got some extra cushioning as well. They're

00:54:24.550 --> 00:54:27.010
also on the 18 months, you know, no payback.

00:54:27.349 --> 00:54:30.969
But your business to get profitable ends up only

00:54:30.969 --> 00:54:33.869
needing between $50 ,000 to $70 ,000 of what

00:54:33.869 --> 00:54:35.750
that money looks like. And so you've still got

00:54:35.750 --> 00:54:38.269
all the other money there. But this is that type

00:54:38.269 --> 00:54:40.329
of scenario where a credit card provider says,

00:54:40.429 --> 00:54:42.030
hey, you can pay a credit card off with our credit

00:54:42.030 --> 00:54:44.809
card because that does happen. It doesn't always

00:54:44.809 --> 00:54:46.489
happen, but sometimes you have that type of.

00:54:46.550 --> 00:54:49.190
So if we were to then take some of that money.

00:54:49.500 --> 00:54:53.219
and pay back the $10 ,000 person, two of those

00:54:53.219 --> 00:54:56.000
early, which two? The two that are most excited,

00:54:56.139 --> 00:54:58.360
that are most invested. And they're like, whoa,

00:54:58.519 --> 00:55:01.300
wait a second. You had an 18 month clause here.

00:55:01.679 --> 00:55:05.300
Well, we're doing well. The business is moving

00:55:05.300 --> 00:55:08.860
forward. Reinvest that baby. That's exactly right.

00:55:09.059 --> 00:55:11.039
You nailed it. That's exactly right. They're

00:55:11.039 --> 00:55:13.119
going to want you to reinvest it. And so now

00:55:13.119 --> 00:55:15.199
you get a reinvestment. Maybe they up at the

00:55:15.199 --> 00:55:17.440
20 ,000 even. But maybe they stay at $10 ,000.

00:55:17.440 --> 00:55:19.239
It doesn't really matter. The point being, you

00:55:19.239 --> 00:55:22.280
now have a cash reserve that you can use to start

00:55:22.280 --> 00:55:25.119
paying off the $100 ,000 loan as well. Right.

00:55:25.360 --> 00:55:27.599
So each one of these loan stacking opportunities,

00:55:27.900 --> 00:55:29.679
and again, you've got to be turning your business

00:55:29.679 --> 00:55:31.400
profitable. But if you're working with a team

00:55:31.400 --> 00:55:32.980
that knows how to create a profitable business

00:55:32.980 --> 00:55:37.559
within a matter of six months, that's the next

00:55:37.559 --> 00:55:40.739
key. It's like, okay, who does that? That's what

00:55:40.739 --> 00:55:43.460
we do. Not so I know how to do, but we need businesses.

00:55:44.079 --> 00:55:46.059
that have the cash flow and the cash reserve

00:55:46.059 --> 00:55:49.179
to be able to make sure that any mistake or any

00:55:49.179 --> 00:55:53.880
failed launch or any flop or any adjustment that

00:55:53.880 --> 00:55:55.880
has to be made because your programs, you thought

00:55:55.880 --> 00:55:58.239
they're amazing and your three clients love them.

00:55:58.760 --> 00:56:02.019
But everybody else online is going, I don't know

00:56:02.019 --> 00:56:05.329
about this. We can't tell which business owners

00:56:05.329 --> 00:56:08.210
have amazing assets until it's tested over time,

00:56:08.309 --> 00:56:10.750
until we get to see what the market does. So

00:56:10.750 --> 00:56:12.789
you'd have to have the time on your side where

00:56:12.789 --> 00:56:16.690
you can wait it out or you can advertise. Because

00:56:16.690 --> 00:56:19.929
when you advertise, people hate ads. But if you

00:56:19.929 --> 00:56:22.530
can get a profitable advertising campaign, I'll

00:56:22.530 --> 00:56:28.070
tell you real quick how we... I hate ads. Most

00:56:28.070 --> 00:56:30.710
people do. Well, most people hate ads because

00:56:30.710 --> 00:56:33.039
they never learn how to make it work. And so

00:56:33.039 --> 00:56:35.400
I love ads, but I only learned that at Video

00:56:35.400 --> 00:56:39.199
Power. Before that, I said ads are a waste of

00:56:39.199 --> 00:56:44.400
money. I'm not going to know if these views are

00:56:44.400 --> 00:56:46.599
even worth anything. And again, I was gambling.

00:56:46.940 --> 00:56:49.260
We didn't know. And so we would turn off. But

00:56:49.260 --> 00:56:51.420
when you're an advertising strategy, when you

00:56:51.420 --> 00:56:53.840
learn that, okay, you have full control over

00:56:53.840 --> 00:56:56.300
all of the variables, every single one of them.

00:56:56.340 --> 00:56:57.579
The only thing you don't have control over is

00:56:57.579 --> 00:56:58.840
you can't advertise something that's illegal.

00:57:00.420 --> 00:57:02.380
But the cost per view itself, do you see this

00:57:02.380 --> 00:57:06.820
calculator? I see it. So in this case, this business

00:57:06.820 --> 00:57:09.340
owner spent $500 on ads like most people, $500

00:57:09.340 --> 00:57:12.420
or less. They lost $500 and so they blame Mark

00:57:12.420 --> 00:57:15.559
Zuckerberg. They say Facebook ads suck, they

00:57:15.559 --> 00:57:18.239
don't work. What they don't realize is if this

00:57:18.239 --> 00:57:20.280
would have been their formula, if this is the

00:57:20.280 --> 00:57:22.239
numbers that they were hitting, which is not

00:57:22.239 --> 00:57:23.980
too different from the normal numbers, if they

00:57:23.980 --> 00:57:27.219
would have just spent $40 more, this particular

00:57:27.219 --> 00:57:29.599
company would have seen their first $2 ,000 transaction.

00:57:31.279 --> 00:57:33.300
but they were cheap about it and they didn't

00:57:33.300 --> 00:57:35.159
understand the unknown and instead of getting

00:57:35.159 --> 00:57:36.619
advice from somebody and they don't know who

00:57:36.619 --> 00:57:38.099
to turn to because most advertisers don't know

00:57:38.099 --> 00:57:40.760
how to do this either, it's just a matter of

00:57:40.760 --> 00:57:44.579
fear of the unknown. But these are not full statistics.

00:57:45.360 --> 00:57:48.340
My ads for my clients get a one cent cost per

00:57:48.340 --> 00:57:53.190
view. Why? Because my ads matter to people. So

00:57:53.190 --> 00:57:55.530
the real key here is if your ad sucks, which

00:57:55.530 --> 00:57:57.789
most businesses do, but they blame Mark Zuckerberg

00:57:57.789 --> 00:58:00.369
instead of taking ownership, if you put a newsletter

00:58:00.369 --> 00:58:02.190
out there that nobody wants or a webinar nobody

00:58:02.190 --> 00:58:08.130
wants to see, what's that? Ads are so confusing.

00:58:08.409 --> 00:58:13.889
Unless you're an ads person. That's right. So

00:58:13.889 --> 00:58:19.059
we need to do our job, right? I'd hire the people.

00:58:19.619 --> 00:58:23.019
I don't run ads. No way. You're right. There's

00:58:23.019 --> 00:58:24.699
a lot of moving parts of it, but I do train my

00:58:24.699 --> 00:58:27.079
team on who to follow. And it's Nick Theriault.

00:58:27.099 --> 00:58:28.760
Nick Theriault is the guy to follow. He's an

00:58:28.760 --> 00:58:31.380
e -commerce guy, though. He only does ads at

00:58:31.380 --> 00:58:35.420
$17 ,000 a month minimum. But he does everything

00:58:35.420 --> 00:58:37.400
on YouTube to show you exactly what he does for

00:58:37.400 --> 00:58:40.460
his $100 million and victories for his clients.

00:58:40.860 --> 00:58:43.500
Anyway, the cost per view. If your ad sucks,

00:58:43.780 --> 00:58:45.400
they're going to push the cost for you up because

00:58:45.400 --> 00:58:48.230
Facebook does not want to lose business. by people

00:58:48.230 --> 00:58:50.489
complaining about ads. So if the ad gets complained

00:58:50.489 --> 00:58:52.769
about, see a few ads like this, or no engagement,

00:58:53.050 --> 00:58:56.349
it gets punished. But if the ad is good, and

00:58:56.349 --> 00:58:58.289
people like the ad, and they want to see more

00:58:58.289 --> 00:59:00.550
of that type of content, they lower the cost,

00:59:00.710 --> 00:59:02.630
and they can lower it as much as one cent. Well,

00:59:02.750 --> 00:59:05.329
if you move from 14 cents to one cent, you don't

00:59:05.329 --> 00:59:09.329
get 3 ,000 views, you get 50 ,000. And if they

00:59:09.329 --> 00:59:11.010
really liked your ad, they're not just going

00:59:11.010 --> 00:59:12.530
to have a 1 % click -through rate. If you print

00:59:12.530 --> 00:59:14.710
out a free dessert or a book like yours, Who

00:59:14.710 --> 00:59:17.840
Moved My Curves? Um, then, well, when I launched

00:59:17.840 --> 00:59:21.820
the book for medicine and the gospel, um, because

00:59:21.820 --> 00:59:25.099
it was so well liked by the LDS community, the

00:59:25.099 --> 00:59:28.199
author got a 7%. No, I'm sure you get a 5 % click

00:59:28.199 --> 00:59:30.719
through rate. Wow. So it's 750 clicking through

00:59:30.719 --> 00:59:34.340
a 2 ,500 click through. And so again, these,

00:59:34.420 --> 00:59:36.360
these metrics matter for selling books. You're

00:59:36.360 --> 00:59:38.900
not going to make $2 ,000 per book. It has to

00:59:38.900 --> 00:59:40.880
be tied to the rest of your ecosystem. But if

00:59:40.880 --> 00:59:42.380
you're only measuring based on the book and you

00:59:42.380 --> 00:59:44.239
don't have an ecosystem, that's not Facebook's

00:59:44.239 --> 00:59:46.489
fault. That's your business model's fault. But

00:59:46.489 --> 00:59:49.250
he still came out profitable with 50 ,000 new

00:59:49.250 --> 00:59:51.070
observers of the book who might buy it for Christmas

00:59:51.070 --> 00:59:55.550
or at another time. And so there's lots of variables

00:59:55.550 --> 00:59:58.510
that go into all of this. And that's why that

00:59:58.510 --> 01:00:00.769
calculator is tiny. This calculator is the beast

01:00:00.769 --> 01:00:03.949
that tackles all the different variables, show

01:00:03.949 --> 01:00:06.670
rates, close rates, your cost per application,

01:00:07.150 --> 01:00:09.369
your upsells, your downsells, your cross -sells.

01:00:09.369 --> 01:00:13.170
Those metrics matter. And so the advertising...

01:00:13.960 --> 01:00:15.760
The nice thing is you don't have to spend on

01:00:15.760 --> 01:00:17.380
billboards anymore. You just have to spend $10

01:00:17.380 --> 01:00:21.000
,000 to get a billboard. Now you can spend low.

01:00:21.139 --> 01:00:24.980
You can spend $500 on Facebook and get an idea

01:00:24.980 --> 01:00:27.460
of the direction of your ads and see what's happening

01:00:27.460 --> 01:00:31.239
and then continue to reinvest or optimize based

01:00:31.239 --> 01:00:34.820
on the results you get. Have you done a book

01:00:34.820 --> 01:00:37.980
recently? Because I follow a bunch of different

01:00:37.980 --> 01:00:42.670
author pages. In groups and all of that. Have

01:00:42.670 --> 01:00:47.130
you seen a change in the performance of books

01:00:47.130 --> 01:00:50.449
on Facebook versus like, I don't know if you

01:00:50.449 --> 01:00:52.869
do Amazon as well, where people are direct in

01:00:52.869 --> 01:00:57.989
the market versus like a step back? You know,

01:00:57.989 --> 01:01:01.409
the biggest thing I see in the book market is

01:01:01.409 --> 01:01:06.989
a bunch of broke authors. They spend a lot of

01:01:06.989 --> 01:01:08.909
money to get the book launched. It's actually

01:01:08.909 --> 01:01:11.369
the one asset. You're already out of the curve.

01:01:11.570 --> 01:01:13.130
You're already out there in the market. You have

01:01:13.130 --> 01:01:15.150
things that you can do to help yourself further

01:01:15.150 --> 01:01:18.570
with it. Don't take this personally, what I say,

01:01:18.610 --> 01:01:19.929
because it's about the market, not about you.

01:01:22.030 --> 01:01:24.269
I've met lots of authors who've spent over $300

01:01:24.269 --> 01:01:28.630
,000 and still struggle tremendously. They're

01:01:28.630 --> 01:01:30.110
never going to recoup their costs because they're

01:01:30.110 --> 01:01:31.550
not willing to learn what they need to learn

01:01:31.550 --> 01:01:36.170
to fix it. And it's multifaceted, so it's just

01:01:36.170 --> 01:01:39.190
too hard for them. But the problem with publishing

01:01:39.190 --> 01:01:42.010
a book for most people is they're not going to

01:01:42.010 --> 01:01:43.769
repeat publish like you have, and they're not

01:01:43.769 --> 01:01:46.050
doing it because of the passion. You do it because

01:01:46.050 --> 01:01:48.289
you love it too. But most of these people do

01:01:48.289 --> 01:01:50.050
it because they're taught that's going to give

01:01:50.050 --> 01:01:51.769
them authority in the market and give them credibility.

01:01:52.389 --> 01:01:54.710
But the problem is when Jack comes on my show

01:01:54.710 --> 01:01:57.130
and starts talking about his book, and the fifth

01:01:57.130 --> 01:01:59.530
time he says, Jack, I don't mean to bring my

01:01:59.530 --> 01:02:02.929
book up again. And I say, yes, you do, Jack.

01:02:03.309 --> 01:02:05.449
You brought it up five times and that's okay.

01:02:06.090 --> 01:02:09.349
But while we're at it, since you do keep bringing

01:02:09.349 --> 01:02:13.849
it up, I got to ask you, Jack, you got 300 clients,

01:02:13.969 --> 01:02:16.570
agency clients, family members and friends. Your

01:02:16.570 --> 01:02:18.449
book's been out for more than six months and

01:02:18.449 --> 01:02:20.650
you've only got three reviews. What happened?

01:02:20.869 --> 01:02:24.969
How do I solve that problem? Because the reviews

01:02:24.969 --> 01:02:28.239
is the... Beasts of Amazon. Good for you for

01:02:28.239 --> 01:02:29.860
answering that way. That's not how Jack answered.

01:02:29.920 --> 01:02:33.420
He was pissed. He was not happy that I called

01:02:33.420 --> 01:02:37.139
him out like that. But look, if I hadn't, my

01:02:37.139 --> 01:02:38.840
whole audience would be questioning my authority

01:02:38.840 --> 01:02:41.380
and wondering why the heck I'm letting him skim

01:02:41.380 --> 01:02:44.260
by without that type of proof and authority that's

01:02:44.260 --> 01:02:46.099
there. It's like, no, if you don't have the reviews,

01:02:46.380 --> 01:02:48.679
most of you are going to go buy the books that

01:02:48.679 --> 01:02:50.340
are underneath it that have thousands of reviews.

01:02:50.559 --> 01:02:55.510
And that's the challenge. Because I used to advertise.

01:02:55.730 --> 01:02:57.730
I'm like, until you have X number of reviews,

01:02:58.110 --> 01:03:03.869
it's almost like just throwing money away. Because

01:03:03.869 --> 01:03:05.590
people aren't going to buy it until they see.

01:03:05.889 --> 01:03:08.289
Well, it can feel like that. But that's advertising

01:03:08.289 --> 01:03:11.369
as a gamble. And that's the challenge. We've

01:03:11.369 --> 01:03:13.630
got to shift the mindset, the strategy, and the

01:03:13.630 --> 01:03:16.090
infrastructure. And so you do got to get the

01:03:16.090 --> 01:03:18.320
reviews up. And it is painful. To get reviews,

01:03:18.480 --> 01:03:21.820
it's not easy, you know, to do that. But if you

01:03:21.820 --> 01:03:23.179
think about it from a compound. At least not

01:03:23.179 --> 01:03:25.340
legally. I should say not according to Amazon.

01:03:26.860 --> 01:03:30.280
Well, the compound effect, it goes back to the

01:03:30.280 --> 01:03:32.079
one -minute manager, too. You know, a one -minute

01:03:32.079 --> 01:03:35.559
manager's game plan is make one implement, one

01:03:35.559 --> 01:03:38.119
change per week with your people. And I just

01:03:38.119 --> 01:03:40.579
help them do one goal per week. By the end of

01:03:40.579 --> 01:03:43.039
52 weeks, you've made 52 changes. You know, typically

01:03:43.039 --> 01:03:45.219
become the best department in your company. And

01:03:45.219 --> 01:03:48.420
so if we apply that principle to reviews, if

01:03:48.420 --> 01:03:51.679
we get two reviews per week, that's 104 reviews

01:03:51.679 --> 01:03:54.239
at the end of the year. And so you've made a

01:03:54.239 --> 01:03:56.619
pretty big difference. And that's slow. And there's

01:03:56.619 --> 01:04:00.360
ways to gamify it and make it easier. But automating

01:04:00.360 --> 01:04:02.599
it doesn't help because then you just alienate

01:04:02.599 --> 01:04:04.760
your audience. The audience is like, wow, you

01:04:04.760 --> 01:04:07.039
can't even care about me enough to talk to me

01:04:07.039 --> 01:04:09.480
about doing this. And now people are offended

01:04:09.480 --> 01:04:13.780
by it. So there's ways to do it. Sue Anderson,

01:04:14.119 --> 01:04:16.699
who's my content strategist, she's got great

01:04:16.699 --> 01:04:19.139
experience with driving reviews and knowing how

01:04:19.139 --> 01:04:22.519
to help push that process forward. I would recommend

01:04:22.519 --> 01:04:28.059
talking to her about that. The Who Moved My Curves

01:04:28.059 --> 01:04:30.719
one is the one that, because that's my health

01:04:30.719 --> 01:04:34.000
book, and I literally just updated the content

01:04:34.000 --> 01:04:37.460
yesterday, updated the cover, and published it

01:04:37.460 --> 01:04:42.420
all just yesterday because I was starting. with

01:04:42.420 --> 01:04:45.119
this new program, and I wanted to incorporate

01:04:45.119 --> 01:04:48.539
some of that language in it so that if someone

01:04:48.539 --> 01:04:52.639
reads it, they know what the next step is now

01:04:52.639 --> 01:04:57.840
with me. Because it is a standalone. If someone

01:04:57.840 --> 01:05:01.079
wants to do it, perfect. You could apply it and

01:05:01.079 --> 01:05:03.159
do it on your own. If you want to work with a

01:05:03.159 --> 01:05:06.360
coach, there's also that option, right? But getting

01:05:06.360 --> 01:05:10.760
it in people's hands where they actually then...

01:05:11.130 --> 01:05:16.349
Leave a review. I'm guilty of it. I'll read books

01:05:16.349 --> 01:05:19.130
and not write a review. And then I'm like, oh,

01:05:19.150 --> 01:05:23.369
Burnett. Yeah. Just click that star. Just do

01:05:23.369 --> 01:05:28.170
it. Right. Take three seconds. And, you know.

01:05:28.610 --> 01:05:31.469
It's hard to do. It's hard. You know, it's got

01:05:31.469 --> 01:05:34.929
to be part of the ecosystem. And it's so worth

01:05:34.929 --> 01:05:38.599
it because you do that. It builds that instant

01:05:38.599 --> 01:05:40.860
credibility up. It has, again, the sheeple mentality.

01:05:41.539 --> 01:05:43.739
Oh, everybody else is like interviewing us. I

01:05:43.739 --> 01:05:45.559
got to get it too. Everybody jumps into Alex

01:05:45.559 --> 01:05:47.840
Ramosi's bandwagon. Now everybody's talking about

01:05:47.840 --> 01:05:51.800
it because he did the era tour. He studied Taylor

01:05:51.800 --> 01:05:54.719
Swift and Tesla and how they did their launches.

01:05:55.280 --> 01:05:57.360
That's the type of stuff that I look at too.

01:05:57.360 --> 01:05:59.400
I'm like, okay, how are these people who are

01:05:59.400 --> 01:06:02.719
actually stealing frictionless? What are the

01:06:02.719 --> 01:06:04.719
little bitty elements they're investing in? And

01:06:04.719 --> 01:06:07.500
that's the key is they're investing in their

01:06:07.500 --> 01:06:09.639
processes to make it happen. Whether it's a QR

01:06:09.639 --> 01:06:12.920
code that's in the book that guides people through

01:06:12.920 --> 01:06:14.980
the process of buying the next book or going

01:06:14.980 --> 01:06:17.860
to the next landing page or giving that review

01:06:17.860 --> 01:06:20.019
and teeing up with the URL that makes it super

01:06:20.019 --> 01:06:24.420
simple. There's lots of ways to create the different

01:06:24.420 --> 01:06:28.579
types of strategies. But for me, I'll back off

01:06:28.579 --> 01:06:30.599
the strategy component. That's what people usually

01:06:30.599 --> 01:06:34.610
want from me. I'm like, no, I want to work with

01:06:34.610 --> 01:06:38.630
a visionary whose vision we can respect. J .K.

01:06:38.670 --> 01:06:40.250
Rowling wrote a book on a napkin and became a

01:06:40.250 --> 01:06:41.789
billionaire. I would have never come up with

01:06:41.789 --> 01:06:45.090
that strategy. I would have told me not to do

01:06:45.090 --> 01:06:49.489
it. I would have blocked her divine insight on

01:06:49.489 --> 01:06:51.190
what was there. So I don't like to do that anymore.

01:06:51.869 --> 01:06:53.610
But I do like to get to know business owners

01:06:53.610 --> 01:06:56.690
well, get to know what are their assets, where

01:06:56.690 --> 01:06:58.170
are they headed towards, what are those goals?

01:06:58.650 --> 01:07:00.610
And then we can build something divine. We can

01:07:00.610 --> 01:07:02.710
build something amazing based on that type of

01:07:02.710 --> 01:07:06.909
structure. No, I will say that, and I don't have

01:07:06.909 --> 01:07:11.389
a lot of time left, but with all of the criteria

01:07:11.389 --> 01:07:13.329
that you listed before about the kind of people

01:07:13.329 --> 01:07:16.030
that you work with, I'm not sure that I actually

01:07:16.030 --> 01:07:21.550
fit all of those things. You're missing. In one

01:07:21.550 --> 01:07:27.940
business, I have not done... For example, money

01:07:27.940 --> 01:07:31.619
coaching, money mojo coaching for 10 years or

01:07:31.619 --> 01:07:33.960
health coaching for 10 years, like that whole

01:07:33.960 --> 01:07:41.699
10 year mark. As a standalone, I just started.

01:07:41.820 --> 01:07:44.719
So as a coach doing spiritual coaching, I was

01:07:44.719 --> 01:07:47.840
primarily doing spiritual coaching and money

01:07:47.840 --> 01:07:52.780
kept coming up. And so around 2019, I found myself

01:07:52.780 --> 01:07:56.679
doing more and more objects. But it wasn't a

01:07:56.679 --> 01:08:00.860
stand, I should say a breakout, like I'm going

01:08:00.860 --> 01:08:03.980
to focus more on this until this year, earlier

01:08:03.980 --> 01:08:06.760
this year. I said, okay, Burnett, this is the

01:08:06.760 --> 01:08:09.079
season for people need to know this. People need,

01:08:09.159 --> 01:08:11.820
they need this because the world isn't a place

01:08:11.820 --> 01:08:14.260
where people are struggling and they don't have

01:08:14.260 --> 01:08:18.460
hope. How do you combat that? And so I said,

01:08:18.500 --> 01:08:21.159
okay, I'm going to break this out and do more

01:08:21.159 --> 01:08:25.270
of that. And so that was. This year, focusing,

01:08:25.649 --> 01:08:29.329
well, actually breaking that piece out. And then

01:08:29.329 --> 01:08:33.310
the health coaching, almost two years of health

01:08:33.310 --> 01:08:37.449
coaching. And I wrote the book last September,

01:08:37.630 --> 01:08:41.090
published it last September. Haven't done the

01:08:41.090 --> 01:08:44.529
awesomest job in obviously getting reviews of

01:08:44.529 --> 01:08:48.569
it. And tried advertising it, but without the

01:08:48.569 --> 01:08:52.149
reviews, I mean, I've written books long enough,

01:08:52.170 --> 01:08:55.960
almost. Nine years that I know advertising without

01:08:55.960 --> 01:09:00.399
reviews. Right. You gotta, you gotta focus that

01:09:00.399 --> 01:09:02.500
time and attention energy on reviews. I'm, I'm

01:09:02.500 --> 01:09:05.760
lady on that. Yeah. A hundred percent. And so

01:09:05.760 --> 01:09:09.100
I would agree that. So how many, how long have

01:09:09.100 --> 01:09:13.739
you been a business owner for? Well, before it

01:09:13.739 --> 01:09:16.420
was all, it was mostly spiritual. So I did. And

01:09:16.420 --> 01:09:19.819
that was since. It was like six years. No, I've

01:09:19.819 --> 01:09:23.970
been doing spiritual coaching and stuff. Since

01:09:23.970 --> 01:09:29.329
2009, 2010. Okay. Do you mind if I ask how old

01:09:29.329 --> 01:09:33.850
your children are? 23 and 13. Okay. So you've

01:09:33.850 --> 01:09:37.310
been a money coach, a spiritual coach, and a

01:09:37.310 --> 01:09:40.510
health coach for more than 10 years in that regard.

01:09:40.729 --> 01:09:44.170
If you combine it. Well, I mean your kids. You've

01:09:44.170 --> 01:09:46.750
been teaching them. And I see that you've taken

01:09:46.750 --> 01:09:49.930
that seriously. And that matters. But I won't

01:09:49.930 --> 01:09:53.840
ignore the contingent reality. of it's different

01:09:53.840 --> 01:09:58.180
knowing how to run a team. It's different knowing

01:09:58.180 --> 01:10:00.819
how to work with executives. But I will say my

01:10:00.819 --> 01:10:03.460
favorite people to hire and work with are moms

01:10:03.460 --> 01:10:06.460
because moms have to deal with insubordinate

01:10:06.460 --> 01:10:09.979
children. They can't fire them. They choose to

01:10:09.979 --> 01:10:12.579
love them. They find creative ways to make things

01:10:12.579 --> 01:10:16.520
work. They sacrifice so much. So when a mom understands

01:10:16.520 --> 01:10:20.100
that, it's sad when I see a mom who doesn't.

01:10:20.300 --> 01:10:21.899
correlate it and doesn't want to. And it's like,

01:10:21.939 --> 01:10:23.300
oh my gosh, I'm never going to be worth anything

01:10:23.300 --> 01:10:25.659
in the business world or outside of being a mom.

01:10:25.880 --> 01:10:28.579
And I'm like, I can't convince that person to

01:10:28.579 --> 01:10:31.039
get the mental block out of their way. But they've

01:10:31.039 --> 01:10:34.699
had a way harder path than somebody who's worked

01:10:34.699 --> 01:10:38.380
in a corporation. So there's some leadership

01:10:38.380 --> 01:10:40.960
skills that come along with momhood that are

01:10:40.960 --> 01:10:44.199
worth considering. But I will say that the big

01:10:44.199 --> 01:10:47.380
reason why the contingencies exist for me is

01:10:47.380 --> 01:10:50.960
just the humility factor. And you do exercise

01:10:50.960 --> 01:10:53.779
a very high amount of humility. It's really hard

01:10:53.779 --> 01:10:58.560
to work with an entrepreneur that's either as

01:10:58.560 --> 01:11:01.579
self -assured as I am. I'm extremely self -assured.

01:11:01.939 --> 01:11:04.399
But if that self -assured person is willing to

01:11:04.399 --> 01:11:06.239
listen and learn and just needs to understand

01:11:06.239 --> 01:11:08.399
the why and the how and they're willing to work

01:11:08.399 --> 01:11:11.720
on it without losing their leadership skills,

01:11:12.000 --> 01:11:14.699
that's okay. That's important. That's a good

01:11:14.699 --> 01:11:17.659
thing, that confidence. But if they breach the

01:11:17.659 --> 01:11:20.500
mode of arrogance, where they shoot down things

01:11:20.500 --> 01:11:22.859
without considering it because it's outside their

01:11:22.859 --> 01:11:27.640
wheelhouse, that tyrancy that often exists, especially

01:11:27.640 --> 01:11:30.359
among the younger or less experienced entrepreneurs,

01:11:30.659 --> 01:11:34.920
that buckles and cripples the ability to drive

01:11:34.920 --> 01:11:37.180
all the results forward and usually demotivates

01:11:37.180 --> 01:11:40.819
a team as well. And the team is scared. And it's

01:11:40.819 --> 01:11:43.420
like, oh, I don't know how to perform with this

01:11:43.420 --> 01:11:46.020
person because their demands and their unreasonable

01:11:46.020 --> 01:11:49.220
nature. makes it like I'm the one on the chopping

01:11:49.220 --> 01:11:52.020
block. And so I see that for my team members'

01:11:52.079 --> 01:11:53.880
sake. I see that for others' sakes. And then

01:11:53.880 --> 01:11:56.000
you end up with a culture of people. And you

01:11:56.000 --> 01:11:57.960
always have a few team members who justify it

01:11:57.960 --> 01:12:01.279
if you're that type of entrepreneur. And the

01:12:01.279 --> 01:12:03.380
problem with that is now you've got people protecting

01:12:03.380 --> 01:12:05.239
your weaknesses in order to protect their cheap

01:12:05.239 --> 01:12:10.020
paychecks. But the toxicity that exists in that

01:12:10.020 --> 01:12:13.760
culture ends up being the very thing that's going

01:12:13.760 --> 01:12:16.199
to drive all great performers away continuously.

01:12:16.970 --> 01:12:19.130
And the entrepreneur always feels justified and

01:12:19.130 --> 01:12:21.149
protected because they're a little groupie and

01:12:21.149 --> 01:12:24.789
it was, is making them feel good. But it's because

01:12:24.789 --> 01:12:26.710
the groupie has a paycheck and is willing to

01:12:26.710 --> 01:12:29.270
stay in survival mode, even though the entrepreneur

01:12:29.270 --> 01:12:31.930
says, I want to go into the thrive mode. So those

01:12:31.930 --> 01:12:33.590
are, those are the hidden secrets that most people

01:12:33.590 --> 01:12:35.189
don't have the patience to listen to Burnett,

01:12:35.270 --> 01:12:39.510
even, even great leaders. So I wouldn't, I wouldn't

01:12:39.510 --> 01:12:41.689
say it's not a, it's not a hard and fast, like,

01:12:41.710 --> 01:12:44.310
Oh, you have to be all these. It's more of a

01:12:44.310 --> 01:12:47.430
boundaries style of. Let's build towards these

01:12:47.430 --> 01:12:51.510
strengths. And if somebody lacks patience, I

01:12:51.510 --> 01:12:53.569
can help them with that as long as they're honest

01:12:53.569 --> 01:12:56.090
and open about it. We can put other pieces in

01:12:56.090 --> 01:12:57.890
place to help them with where they lack patience.

01:12:58.010 --> 01:13:01.930
I do. I'm not very diplomatic. I need people

01:13:01.930 --> 01:13:03.529
by my side who can help me with the diplomatic

01:13:03.529 --> 01:13:07.630
stuff because I will keep learning, but it's

01:13:07.630 --> 01:13:10.850
an uphill battle for me. That seems interesting

01:13:10.850 --> 01:13:13.569
considering that you go different places and

01:13:13.569 --> 01:13:18.829
you have to be able to. interact and adjust in

01:13:18.829 --> 01:13:21.909
these different cultures and places evolving

01:13:21.909 --> 01:13:27.069
evolving but it's uh the the evolution it comes

01:13:27.069 --> 01:13:30.050
with its pains um you know as well but the uh

01:13:30.050 --> 01:13:32.609
and it depends on the circumstance so if i'm

01:13:32.609 --> 01:13:34.909
talking to a group of teenagers that i don't

01:13:34.909 --> 01:13:38.710
have the same types of um expectations on them

01:13:38.710 --> 01:13:42.369
and so i you know and if i'm talking to a bunch

01:13:42.369 --> 01:13:44.960
of teenagers that come from the ghetto And my

01:13:44.960 --> 01:13:47.520
vernacular is going to change, my tone, my cadence,

01:13:47.739 --> 01:13:49.979
the way I show up, the way I talk. I know how

01:13:49.979 --> 01:13:53.880
to fit into those circumstances. And I'm a big

01:13:53.880 --> 01:13:55.880
fan of the quote, expectations are the root of

01:13:55.880 --> 01:13:59.279
all heartache. I try really hard to self -discipline

01:13:59.279 --> 01:14:02.819
my expectations and realize that everything that

01:14:02.819 --> 01:14:06.319
I expect that comes true is a bonus, not something

01:14:06.319 --> 01:14:08.619
for me to be disappointed and heartbroken about.

01:14:09.779 --> 01:14:13.279
Aspirations align with hope. Expectations are

01:14:13.279 --> 01:14:16.300
a vice. And so, you know, I learned that through

01:14:16.300 --> 01:14:20.319
a very difficult divorce, you know, where I was

01:14:20.319 --> 01:14:24.399
victim of my expectations. And so those realities,

01:14:24.979 --> 01:14:28.300
you know, with entrepreneurs, it can be hard

01:14:28.300 --> 01:14:31.199
because it's not just my expectations, right?

01:14:31.260 --> 01:14:33.939
Again, I've got a team to protect. I've got a

01:14:33.939 --> 01:14:35.880
family to provide for your family, you know,

01:14:35.899 --> 01:14:37.279
whatever entrepreneur I'm working with, they've

01:14:37.279 --> 01:14:39.420
got goals they want to hit. And so if I'm doing

01:14:39.420 --> 01:14:43.239
everything I can to build their goals and they're...

01:14:43.630 --> 01:14:45.789
not quite picking up the pieces in their accountability,

01:14:46.069 --> 01:14:49.689
then it can be a stressful reality of like, okay,

01:14:49.689 --> 01:14:54.510
well, how do I emotionally let go of that and

01:14:54.510 --> 01:14:56.810
allow that person to suffer the consequences?

01:14:57.529 --> 01:15:02.130
But how do I also stand loyally by their side,

01:15:02.149 --> 01:15:03.989
faithful, and help them move their mountains?

01:15:04.149 --> 01:15:05.850
So some entrepreneurs are easier than others,

01:15:05.930 --> 01:15:08.250
but they're rare. That's why we have the qualification.

01:15:08.590 --> 01:15:10.689
It's like, okay, this is about the emotional

01:15:10.689 --> 01:15:13.550
intelligence of a long -term relationship. Not

01:15:13.550 --> 01:15:15.489
trying to get somebody committed to like a 30

01:15:15.489 --> 01:15:19.250
day or a 90 day program. Cause that's, I want,

01:15:19.270 --> 01:15:22.510
I want depth these days. I don't want, I don't

01:15:22.510 --> 01:15:27.289
want cheap. This is great. Cause I, I come across

01:15:27.289 --> 01:15:32.369
people at times. It's, it's all, it's good to

01:15:32.369 --> 01:15:36.649
know people and what they do and how they approach

01:15:36.649 --> 01:15:41.920
what they do. Yeah. That's awesome. Well, I will

01:15:41.920 --> 01:15:43.640
see you next week on the show. We will do the

01:15:43.640 --> 01:15:46.600
full 20, 25 minute segment. That will be amazing.

01:15:48.039 --> 01:15:50.300
I would ask a couple of people for reviews in

01:15:50.300 --> 01:15:53.140
the meantime for your book. That will be, that

01:15:53.140 --> 01:15:54.739
would be helpful. Just get a couple, you know,

01:15:54.739 --> 01:15:57.039
guided a couple of people through it. That's

01:15:57.039 --> 01:16:03.500
fine. You got it. Just take a second. I know

01:16:03.500 --> 01:16:06.119
it takes, if we stay a second, it takes 15 to

01:16:06.119 --> 01:16:09.029
30 minutes. how long you know you got that relationship

01:16:09.029 --> 01:16:11.949
side but hopefully the fruits of that will be

01:16:11.949 --> 01:16:14.390
them also looking at investing in your other

01:16:14.390 --> 01:16:16.390
opportunities and what's there maybe they'll

01:16:16.390 --> 01:16:17.970
even do a promissory note with you for another

01:16:17.970 --> 01:16:20.289
point of your ventures um you know you never

01:16:20.289 --> 01:16:25.109
know see yeah well we'll we'll see because um

01:16:25.109 --> 01:16:28.630
yeah i have to have to think about a few things

01:16:28.630 --> 01:16:32.189
let me show off again you're giving me some food

01:16:32.189 --> 01:16:35.289
for thought Thank you. Well, you as well for

01:16:35.289 --> 01:16:37.550
me. If you think of anything further, if any

01:16:37.550 --> 01:16:39.329
other explorations pop in your brain as you're

01:16:39.329 --> 01:16:41.210
meditating, you're like, oh, Jackson needs to

01:16:41.210 --> 01:16:45.029
hear this. By all means, bring the gift of wisdom

01:16:45.029 --> 01:16:48.510
back to me. And the same, if you think about

01:16:48.510 --> 01:16:52.649
something, please. This has been amazing. I truly

01:16:52.649 --> 01:16:54.630
appreciate it. My big one's planted. My big one's

01:16:54.630 --> 01:16:56.569
planted. It's Burnett. When you find the right

01:16:56.569 --> 01:17:00.250
people, find ways for them. That's my big one.

01:17:00.890 --> 01:17:02.909
If I want LeBron James, the first thing I need

01:17:02.909 --> 01:17:09.949
to do is go like this. LeBron, here's your contract.

01:17:10.170 --> 01:17:13.850
What do you want? That's how you recruit LeBron.

01:17:14.869 --> 01:17:17.430
That's how you do it. Lots of opportunities.

01:17:18.989 --> 01:17:20.430
I'll talk to you soon, Burnett. Thank you so

01:17:20.430 --> 01:17:23.010
much for your time. Thank you so much. You have

01:17:23.010 --> 01:17:23.670
a great afternoon.