All right, we got coach and mentor, Burnett Sherman
in the house. Burnett, tell me about your vision.
You know, my vision is a world, and I hate to
almost steal this from a minister, but a world
that really does work for everyone. Where everyone
feels valued, heard, seen, and respected. And
whether they have money. Whether they don't,
they have their needs met and they can have joyful,
happy, fulfilling, healthy lives. I love that.
And I love that you just dove into a whole lot
of areas of wealth that are often not talked
about. And on your forum, you also helped us
understand that you're looking at how you said,
I envision a world where everyone can thrive.
And that's possible if you're in poverty. or
scraping just to get by. You envision that world
of abundance, including financial abundance.
And it's both possible and normal for anyone
willing to create it in their lives. And, you
know, I'm down here in Colombia, and, you know,
you talk about poverty, drive around in Pereira
for just a tiny five -minute drive, and you're
going to see poverty like most of America has
never experienced, North America. And so there's
a lot of opportunity to... work towards eradicating
poverty. And we were just talking about hope
right before we hit record. And I absolutely
love the way that you handle yourself as a guest,
as somebody who doesn't know me, me asking awkward
questions and kind of being contrary and all
that. It just, it says a lot about you and your
capacity to make space for those who are in the
greatest need. And so if you were to, you know,
we're going to keep the episode short today,
but if you were to. Target in on advice for people
who are overcoming poverty. In fact, let's focus
on those who are able to help those who are overcoming
poverty. What's one piece of wisdom or quick
formula you would give to you can go do this
now? In life, you have things that you put out
and you have things to bring in. You can't spend
more than you make, but you can also make more
than you do if you have the right mindset. So
don't limit yourself by what your present situation
is, but also don't outpace your present situation
in your spending. There is a lot of wisdom in
those fundamentals. We're talking about budgeting
and being frugal a little bit, but we're also
talking about the art of expanding your mindset
into what's possible and what other opportunities
exist. It can be easy to get lost in between
those realities. Of course, growth is something
that stretches you. Like a seed that breaks open,
we have to break open. That doesn't feel good
to the seed, I'm sure. It doesn't feel good to
me. It probably doesn't. It's part of that next
level. So I love the tenderness with which you
speak around that. And those of you listening
in, we're going to do everything we can to get
Brant Sherman back on the show to talk further
about what this abundance looks like. In the
meantime, I highly recommend if what she says
resonates with you, lean in. Give her a call.
Find her on Google. It's not that hard these
days to find these leaders. But of course, you
can click on the link if you're watching the
show through our website. And if you're a visionary,
if you've got something that's larger than life,
or you're going to eradicate poverty worldwide,
or you're doing something that seems maybe even
small, maybe even insignificant to you locally,
don't hesitate to come share that vision with
us. Because the ripple effect of all good deeds
is absolutely, I think it's eternal. I'll just
put it that way. Come bring your vision. Tell
us about it. Let us help you support. Let us
support your process of fulfilling it. Renette,
last piece of wisdom. Anything you want to share
before we wrap up? You know, a word that just
came to my mind was smile. Yeah, smile. I think
smile to other people. Smile at other people.
Smile at yourself. It releases something in your
brain that makes you feel happier. And we could
use a little bit more happiness in the world
right now. Huge. Thank you for that. My trauma
coach, Chad GPT, along with Fletcher Allinson,
I can't leave him out. He's also one of my coaches.
But Chad GPT gave me that exact idea today as
an exercise to work within limbo. Going through
that period of limbo, it says that's the workout
room of faith. That's the one exercise you can
do is appreciate the little things, like when
somebody smiles at you, take note of it. To a
line today, Burnett. This is too fun. Wow. See
you guys all on the next episode. Thank you all
for joining us and have a rest of your week.
Way to bring the fire. Way to bring the spirit.
My goodness. I liked it. So what do you, I have
to know, what do you do? What is first class
business? Besides being a world, you know, traveler.
We. We help market leaders. We help people who
have big visions, bring it to life to the next
level. I've been an integrator for many wonderful
companies and, you know, helping people scale
is a process that I found. One, I can't do it
without a great team. And two, I can't do it
without infrastructure, but I've never heard
anybody speak on infrastructure at a conference.
And so that process of, you know, the E -Myth
talks about it. It's one of my favorite. This
is a book I should have never skipped reading.
It took me eight years to dive into that thing.
When I dove in, it changed everything. So Michael
Gerber is a great resource for it. But he says
that entrepreneurs, one, they delegate by application.
I had to look it up. I was like, what the heck
does that mean? I was like, oh, yeah, like giving
people things you don't want to do and not really
knowing how to do it. But the challenge is even
if you do scale with that, if that person ever
finally gets overworked like most VAs, We call
it virtual abuse. Nothing happens. They leave.
And then you've got new processes and systems,
but you don't understand them anymore. And instead,
starting by developing those procedures and the
templates and the resources and defining what
types of roles you need and getting the right
people in and gamifying it and making it a fun
experience, not a drag or a grind, but something
that you can enjoy. Rocket Fuel built on top
of that with Gina Wickman. I'm sorry, what was
that? So Gina Wickman wrote a book called Rocket
Fuel, and they literally said this is built on
the E -Myth. And so they did a good job of expanding
it and saying, okay, you want to get what we
call an integrator. Every visionary needs an
integrator. And then I actually, I really despise
the book because it's good, but... they cater
so much towards honoring the entrepreneur and
trying to get the entrepreneur to buy that they
undermine the value of the integrator. And they
literally, in the end of the book, they say,
they tell this story about this entrepreneur
who had an integrator that was doing awesome
and after an entire year, could not tell the
integrator, thank you, and that he'd done a good
job. But that's okay, they say in the book. That's
okay because you're learning to, I'm like, bull
crap. I'm like, you're just telling entrepreneurs
what they want to hear. So they come and buy
from you. Yeah. Like that's, that's not okay.
That's not okay. So I hope they come out with
a two point. I'll make that edit. Um, um, because
that's just, uh, at this moment, what are you
doing? Building next Hitler? Um, you know, like
not, not a good thing. And we need to take care
of people. I need to be grateful for the people
that we work with. So, but they do talk about
in the book, how, um, they break down really
well that. Let's say you have two business partners
that are building this business. Map out all
of the essential roles that are going to be needed
as you scale. You can't be fired as a business
owner, but you should be fireable whatever position
you're not fulfilling. It's your job to create
the job description, those processes, those procedures.
That way, when you do find the right person,
they're able to take the reins and build on top
of it. Ultimately, we try to help entrepreneurs
go through that process and do so profitably
very, very fast. That's the goal. Let's build
out a forecast. Let's make this right. It's got
to be brands I love. Otherwise, I'm just like,
why? That makes sense. That makes sense. Okay.
Nice. Nice. And so you've been doing it a while.
Yeah. I was 20. When I first, when BYU told me
I couldn't get into business school and I knew
I needed to, I never got into business for business.
I was on a mission in Uruguay and I had a 0 .37
GPA. Did it say zero? Zero. Yeah. Okay. And I
was on that mission. I had a life -changing experience.
I got slapped by an angel. And told Jackson,
why don't you go home, take advantage of your
education for once, learn about business, and
help as many towns like this as you possibly
can. So it was a very direct message. That is
very direct. That is very direct. And you didn't
ignore it. A lot of people ignore it. I did sometimes.
I played my Jonah role as well. I definitely
went through that. It was always getting me back,
and it was always part of the process. And so
my first startup that I was the first employee
hired at a startup that became a Y Combinator,
and that's the investment program of Paul Buchheit,
the inventor of Gmail, and Matt Kosta, search
director of Google. And so we ended up finally
raising $10 million. It took losing everything
to get there, but we made it. And then I launched
as a junior co -founder of another company called
Blue Skies Hospitality Management Systems. We
changed the name quickly to Restaurant Connect.
It took us three years to get to $36 ,000 in
recurring monthly revenues, but we made it. Then
we got $100 ,000 from the Baylor Angel Network
and their incubator program. Then my buddy Jake
called me and asked if he should launch a company.
I said, if you're crazy. I kind of regret it
now. Anyway, he... He told me a story and he
also said, Jackson, the most critical person
I've ever met. And I need your feedback. I was
like, I know I don't want to give you feedback.
I'm trying to be better. And so it's like, no,
I need it. And so Jake was handpicked by the
founder of YouTube to represent YouTube ads before
YouTube ads launched. Oh, wow. Yeah. He's one
of nine companies that got picked for that. He
was at Zag and built a channel of 23 million
subscribers back in like 2011 or 12. That's huge.
Especially back then. Yeah. Yeah. I mean, they
were dropping bowling balls on iPads and so graphic
motion and shooting them with shotguns and stuff.
Like, if this happens to your phone, you need
a case to protect it. Very dramatic. And, you
know, YouTube hadn't launched the ads platform.
And so they're coming up with, how do we make
an ads platform that's better than TV? And so
the 10 ambassadors that were there came up with
the idea that if the ads suck, you should be
able to skip it. Hence why we have the five -second
skip process. And Jake came out with a course
that's called Turn Your Views into Sales. And
then he started to launch the ads and stuff.
And so a few years later, I begged him for a
job through LinkedIn. And he brought me in to
help him scale that. And that was the most mind
-blowing experience because I went from businesses
that were startups and scrappy and scarcity is
the thing. to our minimum client was spending
$10 ,000 a month on YouTube ads. Wow. Yeah, that's
a big difference. We had NordicTrack, we had
.com, Vivint, and then we had John Lee Dumas
of Entrepreneur on Fire. And shortly after I
joined, Todd from Laserway came on. He had eight
locations and now have 40. Spy Tech Inc. came
on. Michael Hyatt came on. T. Harv Eker, Lewis
Howes, Billy G. Marketing. All these people started
to become clients. I started to opt into all
of their funnels and started to opt in. We were
put in the room where we were the YouTube experts,
but the LinkedIn expert was there and the Instagram
expert and the Facebook expert. And I was like,
oh, cool. Jonathan Loomis. Oh, Rick Morey. Oh,
man. So I start. You can learn from all of them.
Yeah, exactly. So the world is very, very different
at the top. And so I haven't made it to the top
and I. I think that's the inevitable path with
an abundant mindset, right? That's, I think,
what you talk a lot about, too. I'm from a divorced
family with a whole lot of trauma. I'm still
learning to work through. I am twice divorced.
I don't plan on collecting more of those trophies.
I have four beautiful kids, and I've always been
dad first. That's always been the most important
thing to me. That is very important. Because
we raise humans that go into the world. It doesn't
affect other humans. Yes, very important. So
what you do, again, it speaks to my heart. I've
got so many family -like members in Uruguay and
here in Colombia and now in Ecuador and now in
Panama. They need those of us with the privilege
to step up and help them see what we see. I know
I went over, but I'm like. No, no, this is this
is great. I'd love to. I'd love to hear people.
I'm a writer. I love backstories. I'd love to
know, you know, like these are my nonfiction
books. I've written like. A bunch of fiction
books as well, like sci -fi and fantasy and,
you know. So I like the story. That's cool. Do
you want to come back on the show? Yes. You want
to book for next week? Yes. Next week? What would
be the best timeline for you, ultimately? I mean,
next week is fine. I'm just going to pull up
my calendar so I can look at that. I will say
that I think from June to now, my balance of
my focus shifted. I was doing probably money
and health like this, and now it's kind of like
health and money. One reason is because I realized,
well, you've seen the state of the world currently.
So it's interesting. People buy this book online.
I see people buying it online. I'm like, it's
reaching people and it's touching people. But
a lot of people need to feel something tangible.
They need to be able to see something physical
and real. And then when I went through my physical
transformation a couple years ago, It opened
up everything else, all the other possibilities.
It was like by changing my body, I knew what
I was capable of doing. It forced a mindset shift
as well. That allowed me to say, okay, it's okay
for me to talk about money. It's okay for me
to talk about manifestation. I understand that
it allowed me to get fully in my body. Because
I think in order to manifest, you have to be
fully present in your body as well as spiritual
and mental. You have to be present in your body.
Okay, I got off track. I'm sorry. I'm glad you
did. I'm really, really grateful you did because
you pulled some facts together. Do you really
like the devil or are you a very whole person?
I'm, I'm, I'm old. You get where I'm going with
that, right? Like it's, you got, you got a lot
of wisdom packed in and to a lot of power that
you're talking about. And you just talked about
a subject that is one that I'm a big believer
in, but I rarely hear people that talk about
manifestation tied to other principles. And so
I'm glad that you, you started that. And this
is where my contrarian stuff comes in. It's like,
some people will clash very hard with me because
I'm very, very. dedicated to intent and like
the intentionality of word choice and the leadership.
That's why we were able to, like Dr. Eckberg
was one of our clients too at Video Power. And
I told him he had 160 ,000 subscribers on YouTube.
And I was the guy who told him he had the worst
website I've ever seen. And, you know, he didn't
get mad. He wrote it down. Ryan and I gave him
some tips and Dr. Eckberg's at 14 million subscribers
now. The changes that he was willing to make
and do. Made a big difference. But if you're
okay, I'd like to stick with the tangent for
a minute because I want to see, I'm always looking
for the right formulas and I'm not God. So I'm
just another mathematician writing on my chalkboard
and looking at a mathematician's chalkboard to
go, what do you got? Here's my dilemma with the
manifested, the way the world is talking about
it. And I think a lot of people are scared of
it because of this, because of good reason. I
very much agree. The law of manifestation is
huge, and the law of attraction. They both are
powers that can be accessed. A long time ago,
there was a guy named Moses, and he went to a
guy named Pharaoh, and he's like, hey, let my
people go. And Pharaoh's like, you know what,
that might be a good idea. But here comes Pharaoh's
business consultants. I mean life coaches. No,
I mean priests. His wizards. Here they come.
And they tell him like, hey, what he's able to
do, we're able to do too. And they're able to
manifest everything that Moses is able to manifest
to where Pharaoh just didn't know what to do.
And so the modern world no longer really pays
attention to or believes in the negative side,
the dark side of that, a lot of it. That is something
that, so you, there's a lot of manifestation
gurus out there just teaching, just manifest,
just manifest, just manifest. And. Yeah, I'm
not on that. I'm not on that plane. There's two
powers. So I'm grateful that, that you were willing
to bring it up and are able to talk about it.
And I hope that you continue to champion that
cause while also helping people realize the caveat
of like, whoa, there's two powers you can manifest
with here. Make sure you're manifesting with
the right one because. There was a horror movie
that came out that I'm grateful for. I don't
normally watch them, but my ex had an obsession
with dark stuff. Should have been a sign. That
horror movie was about somebody who was using
a Ouija board to access their daughter and talk
to their daughter, but they weren't. They were
talking to a demon. It's like, no duh. but people
don't get it they just they're so they're so
there's a lot of other stuff on the other side
that people and it's interesting because i'm
yeah i'm spiritual but i no longer i guess kind
of resonate with like all this light thing because
i know all is not life like there's there's always
a continuum whatever's on one side there's going
to be on the other and I'm a natural medium and
channel. So I've, I've seen stuff on the other
side and I'm like, yeah, no, I'm not, I don't
want to talk to that. I don't want that helping
me. I don't want that, you know, that energy
being where I, I create my life from. Right.
And that's not what I want to tap into. And if
you're not careful when you go about manifesting,
you could tap into whatever is the first energy
to grab hold, but then it comes with something.
And you have to be very careful. Yep. 100%. Thank
you, Bernadette. Very careful. Thank you for
that. Yeah. My audience deserves that type of
protection. So I appreciate you being willing
to talk about it. Do you want to? Yes. Next week,
I can do This Day Works Again. I don't know if
Wednesdays are good for you, but Wednesday Works
Again. Let me just check. Next week is pretty
during the day can we move it forward uh meaning
a little bit earlier 30 minutes earlier yes yes
let me do that all right i will duplicate this
invite 12 p .m and move that to october 8th 8th
at 12 eastern That is sent. Swipe the phone.
And we'll be able to just dive right in on that.
Also, if you would like to, of course, at another
time, talk about growth, what you're up to, I'm
always open for that, too. You know what? Do
you want to talk about that next week? Or do
you want to... I'm outside the podcast. Oh, outside
the podcast. Yes. It's interesting because I'm
literally transitioning my health coaching business
today. So from me doing everything on my own
to working with a program where I don't have
to do everything on my own anymore. Because I
really, really love my time freedom. Like I love
my freedom and flexibility. Yeah, it really is.
And I found that. I'd be a hypocrite if I said
it wasn't. I love it. And I love, you know, one
of my first roles is Amadei Casa. You've probably
heard of that term. Love of home. And being a
mom, a wife, those are like my first jobs. And
then everything else. Good for you. It's around
that. Right. It's that law of abundance. So yeah,
well, you know best. It's your vision and you
know what's there. And so the only thing I would
share in relation to that is I'm very impressed
by a lot of the billionaires and multimillionaires
out there who seem to recognize that when you
take one plus one, it often equals 11, right?
The compound effect. If you bring in the wrong
ones, right? If I bring in two people that are
not going to get along, you can get one minus
one, right? In the abundance world, it's like,
okay, when Tesla was ramping up to launch 180
,000 cars, what did they do? Did they say, well,
I've already got one person to do all that? Or
did they look at, well, wait a second, how do
we scale that? So whatever the program is, it
only entices me and excites me. Oh, cool. Who'd
you bring? Who's helping build this? Because
it seems like your vision is global. Is that
accurate? So for... My money, that is anywhere.
But that's still just my project. The Money Mojo,
Mindset Manifestation, my health coaching business,
that work. I'm now working with an organization
program. So my own stuff with manifestation and
money, that's still me. I didn't catch how that
ties to global though. Oh, because it can serve
everyone. And part of my seeding into it is the
film festival. Essentially, we are financially
backing, helping financially back this initiative
so that they can reach more people and help bring
it to life. And your health program, is that
a local thing or is that a national? I'm not
familiar. It is. Some of the things can be done
globally. Not everywhere in the world has access
to it, but there are different places in the
world that can do it. Your spirit as a leader
draws me. That's a big thing. I look for people
who have 10 years of experience. That's the first
thing I look for. If they've got years of experience,
they've got resolve, they've got tenacity, they
know their market, they understand the pains,
they understand the restrictions, it's easy to
know that they're going to know what they're
doing. Business owner -wise, I look for business
owners that have three to five years of experience
typically because they've been kicked in the
teeth enough to know that it's not easy and that
they can't do it alone. They need people by their
side and they're a little bit more humble than
those who are just getting started. That's an
interesting perspective. Yeah, sometimes you
don't know enough to know that you don't know.
Nope. A vision one that is scalable and something
that with that scale, do they have the mindset
of abundance? Are they able and willing to look
at abundance and profitability? If that's all,
those are the pieces, then they got to be able
to have a healthy respect for our boundaries,
our values. Love is our foundation. Patience,
persistence, consistency, and reliability. If
they're working towards all five of those, then
they have the ability to be champions at an entirely
new level. And the ones that I'm enjoying working
with. If they don't, then it's like, I don't
want to work with somebody who's not patient
or not loving or inconsistent or unreliable.
That's just a recipe set up for disaster. We
don't like video games for me. So I would be
happy to... to talk further and more so listen
to what it is that you're up to and how you want
to bring it together. And again, without eating
into that balance of life. Right. It's key. Right.
It should support it. Yeah. Let me think about
that because, yeah, let me think about that between
now and when we, when we talk, because that is
actually one of the things that as I was like,
okay, I'm going to do more of my health coaching.
What does that mean? for, because essentially
for the money thing, I have a, I have the book,
I have the money skills book, which is accessible.
They're both on Kindle Unlimited. So anybody,
my goal was to make it accessible. Anybody who
has Kindle Unlimited, who has Kindle can get
these books. And I've put a lot of information,
like the manifest money is my exact formula.
that I use to create a seven figure life for
our household. Like that I use to manifest the
life we have. It's what I do. I want to throw
something out there and I want you to do me a
big favor. Yes. If you feel any sense of need
to be the Mark Twain, the contrarian with me,
please do it. But I'm going to share something
with you regarding finances and money. That's
going to blow your mind. All right. I'm listening.
I don't think you've ever heard before. All right.
Because it's a formula and it's a recipe of success
for entrepreneurs and the entire world. But if
they would lean in and use it, it would change
everything overnight. All right. I'm listening.
I want us to marinate. I think it's a really
wise idea. Let's do that. This has been such
a great time. Again, I don't think you'll use
it. It's long. It's not like a secret, like one
plus one equals two. It's a little bit long,
but the main reason is I want your perspective,
Burnett. It's just a perspective of mine, and
I may be limited too. But that's the type of
belief and conviction that I have in what it
is. And I've had a really hard time helping entrepreneurs
dive into it. But the ones who have changed everything.
Well, you know what? I'm definitely curious,
of course, because, yeah, I'd like to know. How
much time do you have? I don't want any of your
time. I have more time. I have more time. Because
one of the things is, like, there's a way that
one person does it, but that's just the way that
one person does it. Like, this is what worked
for me. It worked for me consistently. Right.
It doesn't mean that someone else's thing isn't
going to work for them or work for other people
consistently. It's like there's more than one
way to skin a cat. It's just the result at the
end. Here's going back to the abundance on it,
right? Yeah, there's many ways. Just because
a brake pedal might save my life does not eradicate
the need for a seatbelt. Right. Juxtapositioning
is not necessary in most cases. I would bet that
what I teach and how we go about it coincides
in complete harmony for complete protection,
for complete security for others. So I bet it
goes hand in hand with your formula, not against.
It probably does. It's like that's one reason
why I signed up with this program. I, you know,
I wrote my who moved my curves book after my
my journey. And then I stumbled on this program.
And I did the audiobook. It's like a 19 -hour
long audiobook. But I'm listening to it, and
there was nothing out of alignment with what
I'd said. It was a slightly different perspective.
He's a doctor, so he went really deep into science
and health and conditions and wider. But the
general ideas still lined up. And I was like,
I can get behind this because... it still aligns
with what I know is a truth. Like I can speak
to this and not be hypocritical or not be feeling
as if I'm saying something I don't believe in
because I can't do that. So when I did that,
I was like, oh, it matches. That's cool. You
know, it just makes it broader and it takes it
to another level. All right. I'll give it to
you if you want to spend the time. Okay, hold
on. I've got to turn my volume up again because
for some reason it's a little low hearing you,
and I don't want to miss anything. Let me check
my... Well, I've been messing. I just got here
today, so my stuff, my equipment's all over the
place probably. How do I adjust my level? I bet
that's way better. Oh, that is. Okay, is it better
or is it hot? Well, I turned my volume way up.
I'm going to turn mine on automatic now and see
if that works. Okay, you might want to turn your
volume back down now. I turned it back down.
Is it a normal tone now? That sounds normal.
Okay, good, good. Yeah, where I was last, the
microphone was doing funny things. They had me
adjust it and I forgot. I was like, I got to
shift it back. I'm going to be all quiet in these
podcasts whispering. Well, it makes people lean
in. Yeah, for sure. So that way to thank you
for justifying my bad mic quality. Oh, I like
that. Very positive. Okay. So with entrepreneurs,
the one. Trust has to be established for them
to understand and value what it is we're talking
about. And so me just being me without any context
does not help people understand the value of
what's possible, what these means, because people
often fear great resources. The greater the resource,
the bigger the fire, the scarier it looks to
most people. It's the same thing that brings
electricity to our house, though. Water in abundance,
it can kill people. It's not always something
that can be used for all resources. It can be
used for good and for bad. The resource is not
the challenge. So when it comes to finances,
what most business owners are just so ignorant
to how finances work that they don't explore
their options. They'll only move with what they
understand. And the problem with that is their
perspective is limited to perspectives that aren't
based on wealth and other based on scarcity and
based on survival modes. So those principles
that help us when we're in survival are not bad.
We don't throw those out the window. But we do
need to shift into a mindset of, okay, what can
we do to thrive here? And with that, raising
capital is one of the most important things entrepreneurs
can do. But almost everybody instantly shifts
to go to sharks, you know, go to venture capital.
And that's the extreme, right? Or go to banks,
which I'm actually pro go to banks. But you have
to remember that there's rules that are in place
for capitalism's sake. that protect the banks
and that protect venture capitalists. And they're
going to know those rules like the back of their
hand. They're going to make sure that they are
always protected. And whatever type of loan they
provide you, like while they might have you turn
in a business summary or a business plan, they
don't care. They never check to see if you fulfill
it. They're not going to coach you and guide
you on it. All they care is that they got you
to get the bank loan and they hope you fulfill
it. And they're going to make so much money off
of that interest. and off of their insurance
associated with it too like they're going they're
already protected they don't care as much as
they probably should so we can't fight the system
on that at least i can't yet that's not my that's
not my fight but my fight is with the everyday
entrepreneur who is kind of burned by that And
who's hiding from it and who's now turned their
blind eyes towards like, well, fine, I got screwed
by credit cards. I got screwed by banks. I guess.
So now I'm not going to do anything. I'm just
going to I'm just going to gamble on my business
and small bits and hope that that pays off. And
I'm not going to call it a get rich quick because
I know I'm not supposed to say those words. But
everything I do is going to be aligned with get
rich quick. Interesting. It's a big dilemma going
on there. Whereas we both know the compound effect
has a curve. I don't kind of like a bell curve.
I'm not a real student anyway. So whatever curve
that is, whatever point that is of inflection,
let's say today we put $100 in a savings account.
In a year from now, if we have a 3 % yield, we've
made $103. We've made $3 on it. So we've got
$103 now. Well, we just lost money because of
inflation. Right. Instead of just spent. Why
bother putting a savings account if it's going
to depreciate over time unless you put $100 million?
into that bank account. You've got $100 million
in that bank account and you get $3 million back,
but you've lived within your means. Below the
$3 million, you've gained excess money. You understand
the concept. Most people theoretically understand
it, but most of them don't even know how to do
that math. And that's okay. But with the entrepreneurs,
because yields are so much higher when you run
a business, if you're investing enough money
in it, you can create a compound effect way beyond
3 % gains, way beyond 20 % gains. It depends
on your profit margin. It depends on how you
set up your infrastructure for your business
and know how to run your business. But the beauty
of it is with the right types of teams, you can
win on investments that cost less than the infrastructure
of your own house. But the challenge is the infrastructure
of a house still costs around $200 ,000, $250
,000. What's scary to me is the amount of business
owners who think they're going to build something
to sustain thousands of people with less money
than they're investing to sustain their little
family. Why are 96 % of businesses losing then
within 10 years? That's a 50 to 100 -year stat.
If you and I sent our kids to a school where
the statistic was a failure rate of 96%, what
would we do to that school? We wouldn't go. I'd
probably burn it down in Texas. We're not cool
with that. We would not allow that school to
operate. We would do whatever we could to shut
it down. Not okay. But entrepreneurs have been
going to that school for 100 years. That's crazy.
4 % of people, I used to think 4 % of people
succeed. No. 4 % survive the 10 -year mark. If
you talk to any entrepreneur who's been in business
for longer than 10 years, if you can get underneath
the iceberg of... Hey, we're doing well. Why
do they do that? Because if they tell you they're
doing bad, nobody's buying. Right. They got to
fake it. They got to help people see that they're
crushing it. That's what their mentality says,
at least. What that's doing is it's just straining
them. They just know how to grind more, know
how to hustle harder. You know, their blue collar,
oftentimes, if they've won beyond the 10 -year
mark, it's not a bad thing. But it's also not
the American dream that people signed up for.
And so that challenge that exists of seeing these
business owners that have higher debts, they
have families that are a little bit more broken
and jaded than they want to admit. They've got,
you know, they're at the baseball games if they're
lucky, but they're still in this position of
like grinding it out. So the challenges that
exist, again, those are all over the place, but
very few people, I've only heard one person teach
this publicly, teach about promissory notes.
You familiar with it? Promissory notes? Promissory
notes. Or promissory notes, yes, where you make
a promise to yourself. Ultimately. So a promissory
note is just a fancy lawyer term for a credit
card agreement, but with a friend or family member.
And again, a lot of people are like, don't do
business with family. Well, they don't know what
the success side of that looks like, and they're
not going to make it anyway, so it doesn't matter.
But the success side of what that looks like,
look at any NBA or NFL player, anybody like that.
When you become successful and you've excluded
your friends and family from the path and they
didn't help support you to get there and you
decide not to help them back, what happens to
that relationship? It's going to be tense. It's
gone too. So whether you include the family members
in the business or you don't include the family
members in the business. That's not the point.
Yes, you can lose friends and family over business
as well if you include them. But I promise, I
guarantee you, you will lose them by leaving
them out of your wealth growth as well. So that's
not the answer. It's not whether to leave them
out or leave them in. It's about learning to
communicate and set healthy boundaries with individuals.
So if we take promissory note, the reality of
that, which means you can look this up on ChatGPT,
by the way, is a promissory note legal? How do
you use it? It can guide you to some extent on
that. What the one person I know that teaches
it besides me doesn't teach is how to set up
healthy boundaries, how to make sure people are
investing for the right reasons. And how do you
do that? You find investors who believe in the
cause and the vision of what you're doing. Yes.
Because if they are doing it because they care
about what you're up to, if you're eradicating
child poverty. or sexual abuse, or whatever that
is, if they believe that you're the person who's
going to go after that and do it, they don't
want to do it themselves. But they will fund
it. And yeah, maybe they will take $10 ,000 out
of what they were going to spend on their Lexus.
But which investment is more important? A Lexus,
or the ability to eradicate poverty amongst children?
They know. what that looks like, but they don't
trust most people to pull that off. You as a
friend or family are somebody who is consistent
and reliable and you are persistent and you're
patient and you're loving and you're not twisting
people's arms to do this, but you're helping
them realize, look, you might sign this check
today and I might die tomorrow. You do realize
that, right? You got to set all these little
healthy boundaries, not a lot of them, but you
got to learn what those are. Then you can get
people onto a promissory note. That is a win
-win. That's another big key. We're not talking
about begging for money. We're not talking about
getting money we won't get back either. Let's
say I've got a rich neighbor. I live in Texas.
Guess what? 99 % of my neighbors are rich. Welcome
to Texas. When I say rich, they're first world
rich. What does that mean? That means they have
the ability to access, most of them, over $100
,000, whether it's through loans, credit cards.
their own 401ks that they might have, their own
savings accounts. There's a lot of different
capital accessible. And if I do an agreement
with them, let's say they decide to do a personal
loan. We went the dangerous route. They get a
personal loan for 8 % because they have a great
credit score and they don't need to have that
money, but they want to support the project.
I can sign a promissory note with them to pay
them 18%. Right. Yeah. Or 16 % or 15%. The algebra
is in their favor. And now I can also put that
promissory note into a, just like a credit card,
no payments for 18 months. You gotta give me
18 months to use this. Before you do that. Yep.
To build up. That makes sense. So the question
comes down to, do I trust myself as a business
owner? Right. Do I, do I really believe in myself?
Do I believe that I'm going to be able to turn
that financial capital, that financial backing
into a gain? Could that turn into a Ponzi scheme
specifically? Sure. Somebody could completely
do the wrong thing with it. And can you lose?
Yes. But if you're up front with your promissory
notes and you build those based on healthy relationships
and based on healthy boundaries, one, they're
not going to take you to court. People don't
win in court because of what's written on paper.
They win in court when they have the best lawyer.
I'll lose my first marriage because of what was
written on paper. We were sealed for time and
all eternity. It took all of one second to shred
that sucker in half. You know, the paper doesn't
really matter. The paper is important to help
people feel safe and help people understand that
you're being legitimate about how you do things.
But there's the promissory notes. There's personal
credit cards, of course, business credit cards.
Most business owners don't even know there's
a different credit score for business than there
is for personal. And they don't know that you
should be building that credit score up. They
don't know that QuickBooks, if you've been a
customer for two years, you automatically qualify
for QuickBooks capital loans. They don't know
that Stripe provides loans. They know that PayPal
provides loans because PayPal is aggressive with
their marketing. Yes, they are. And Discover.
Discover has great personal loans. And so these
different pieces, it's just logic. It's just
information. But it's information that gets people
really uncomfortable. And that discomfort, it's
far easier to blame finances than it is to take
responsibility as a business owner. Do you think
it makes them uncomfortable? Why do you think
it makes them uncomfortable? And what part? Is
it the promissory note part that makes them uncomfortable?
Because they don't want to ask their friends.
I think money in general. I think most people
in general. One, I actually don't have a hard
time talking to people about money, so they don't
have a hard time talking about it with me. I
learned that from Taylor and Peyton Welch. They
used to run the sales mentor. They got shut down.
Well, they shut down before they got shut down.
Wise move. FCC was going to conform. But they
did have a great sales training program. And
in that, they said, if you make money awkward,
other people will feel awkward about money. If
you make money natural, people will talk to you
about it. So I don't have a challenge talking
to people about their credit score, past bankruptcies,
et cetera. I learned to just go with the conversation.
And so people follow me into that. Most entrepreneurs
will nod their head, but they won't go have the
conversation with people. So Laurel Langemeyer,
one of the greatest sharks on the planet, she
will tell you that it's because we're conditioned
from a young age never to ask people about money.
And I don't disagree with that. You don't ask
about finance. You don't talk about personal
finances. In certain cultures, it's a real big
no -no. And never tell people your wish. You
don't tell your wish, it always won't come true.
No, that's just cheap parents. They don't want
to get the present for the kids. I like that.
I was like, that is really cool. I'll take that
too. But she also will eat people alive. I'm
not cool with that. And so there's principles
of wealth. So do I have the answer? No, I don't
have the answer. I need to talk to at least 10
,000 people. Then I'll have a better idea of
what the answer looks like. But I do think that
her theory on that is something that I support.
And I do believe that. It comes down to fears
too. Fear of the unknown, being one of them.
Fear of success and fear of failure. However,
that imposter syndrome comes in and hits people.
There's a lot to that. But if we could help,
one of the biggest ways to overcome that is to
realize why do people make decisions to begin
with, right? And I think most people, there's
a great movie on this. It's called The Experimenter.
Phenomenal. One of the best movies I've ever
seen. um stanley milgram is the social scientist
experimenter who was using electric shock on
people um in this experiment that um you're not
gonna ruin the movie you guys see the movie it
is the most mind -blowing thing because it puts
you in the middle of is he actually hurting the
world or was the media twisting his story to
sell newspapers and is a very, very cool thing.
But at the end of it, it talks about how he's
able to prove that over 80 % of people are stuck
in what's called an agentic state. And when you're
in an agentic state, you're just a puppet. And
you think you're making your own decisions? Not.
And the reason why he tested these theories and
did what he did is because he's Jewish. And he
wanted to know why the heck Germans were willing
to follow Hitler's orders and kill millions of
people. There were everyday normal people just
like you and I. Why was it that? And so was it
that the German people are bad and easily manipulatable
or are we all like that? And so he proved up
to 80 percent. Later studies proved it over 90
percent. And so people who say things like that's
not my job. That is an authentic state statement
of you're not really taking an action based on
your belief. You're following a set of. Puppeteering
principle. So the key on that, so back to our
key, if we want to overcome that, I think we
have to learn to respect the lack of agency while
respecting freedom enough to be able to have
the same type of influence that somebody like
Grant Cardone does. Grant Cardone is a great
leader of sheeple. He tells people what to do.
He tells them how to do it. He does not respect
their individual. I used to be a lot like Grant
Cardone. A lot like him. Until I realized it
was ruining my best relationships. That's where
I realized this is not the type of leadership.
I don't want to lead with coercion and manipulation.
I don't want to lead with pressure. I want people
to be able to make their own choices for things.
But if we get enough people that are making the
right moves for their own reasons, the inevitable
reality is people watch what other people do.
And they follow. If everybody's going to the
football game, everybody wants to go to the football
game. If everybody's watching the Super Bowl
for the commercials, everybody else wants to
watch the Super Bowl for the commercials. And
so we've got to get enough leaders. This comes
from a book called Tribal Leadership as well.
If you can get the tribal leaders, if you can
find those ones and move them, their tribe will
follow the people who are currently following
them. So that's my theory on it. But the reality
is, promise me right now, it's completely legal.
They're completely open. Americans are making
bad investments every day in the stock market
and elsewhere that's not really making much of
a return. But if they would invest in business
owners like you and I, people they can trust,
then they can make a better return and everybody
could have a one win because now the business
owners would have the finances they need to be
able to scale their brands. You don't need a
lot to scale a brand with advertising, but you
do need at least $5 ,000. If you don't have that,
you're gambling. But if you're putting $5 ,000
into an advertising campaign that gets optimized
really well by a technician who understands the
art of conversion rate optimization, then you
can put a money machine in your pocket for your
business. And then you have to know how to scale
the rest. If I scale my ads to the point where
I've got 100 calls, I better have somebody who
can take 100 calls. And the product that's going
to return the investment for the value of whatever
that is. That's right. And so I've got to have
a team that's able to put that together. Exactly.
All those little bitty increments. You've got
to have somebody who understands those pieces.
Or I say somebody. Back to the integrator theory.
No. I've got to have a team that really gets
that. And if I can put great teams together,
then I can create abundance in very, very big
ways. There's a reason it's a Starbucks in every
corner. Yeah. They know what they're doing. There's
a reason why Mark Zuckerberg buys billion -dollar
companies. And knows which ones and recruits
people for $100 million from ChachiBT. They've
got certain... formulas. And we have the ability
to access those formulas. But if we're not in
a position to magnify that compound effect for
ourselves, if we're still in a point where we
have $100, that $3 compound effect, the principle
is not wrong. But we haven't made it to that
turning point yet. Where it's enough to make
a difference. Yeah. What are your thoughts on
that? I love your thoughts. Oh, I've heard of...
Promissory notes. Not that long ago, I guess
a couple years ago, when I started my private
capital business, which probably sounds more
impressive than it is, but basically real estate
lending. And I've worked only with either...
The only person I've lent to so far is actually
a relative. because they're in a market that
is still growing. And so, but we did a, I looked
into Promissory Notes as an option with him and
then decided to instead go through the company
and it was like hard money loan. But I looked
at Promissory Notes as, because I was evaluating
like the different ways I could structure providing
money to someone else for, you know, a deal.
Yeah. But I had not thought of it because one
of the things that we were like, how do we use
our capital to turn more of an investment? How
do we do that more? And it's like, well, I would
love to lend to small businesses, right? But
so many small businesses, to your point, and
I've done the research as well, they don't succeed.
And I'm like, I don't necessarily want to put
my money on the line for. a lot of small businesses
that you know they might have a good product
but they may not have the people behind the scenes
who are able to make it successful or they may
not have they don't have the whole package to
make sure that you're going to get your money
back and that's it exactly exactly and it's it's
where that's why it's so important to go all
the way on the opportunity and not worry about
the lost interest in the process because you're
going to be making the money back over time anyways
and so let's say that we had one friend give
a hundred thousand dollar loan right and you
got 18 you had 18 months to pay that off but
man that's a lot of money um right and that can
be a little bit scary but you go you go you keep
going and you get four more friends who give
ten thousand dollar loans and now you've got
the You've got the infrastructure that you need.
You've got some extra cushioning as well. They're
also on the 18 months, you know, no payback.
But your business to get profitable ends up only
needing between $50 ,000 to $70 ,000 of what
that money looks like. And so you've still got
all the other money there. But this is that type
of scenario where a credit card provider says,
hey, you can pay a credit card off with our credit
card because that does happen. It doesn't always
happen, but sometimes you have that type of.
So if we were to then take some of that money.
and pay back the $10 ,000 person, two of those
early, which two? The two that are most excited,
that are most invested. And they're like, whoa,
wait a second. You had an 18 month clause here.
Well, we're doing well. The business is moving
forward. Reinvest that baby. That's exactly right.
You nailed it. That's exactly right. They're
going to want you to reinvest it. And so now
you get a reinvestment. Maybe they up at the
20 ,000 even. But maybe they stay at $10 ,000.
It doesn't really matter. The point being, you
now have a cash reserve that you can use to start
paying off the $100 ,000 loan as well. Right.
So each one of these loan stacking opportunities,
and again, you've got to be turning your business
profitable. But if you're working with a team
that knows how to create a profitable business
within a matter of six months, that's the next
key. It's like, okay, who does that? That's what
we do. Not so I know how to do, but we need businesses.
that have the cash flow and the cash reserve
to be able to make sure that any mistake or any
failed launch or any flop or any adjustment that
has to be made because your programs, you thought
they're amazing and your three clients love them.
But everybody else online is going, I don't know
about this. We can't tell which business owners
have amazing assets until it's tested over time,
until we get to see what the market does. So
you'd have to have the time on your side where
you can wait it out or you can advertise. Because
when you advertise, people hate ads. But if you
can get a profitable advertising campaign, I'll
tell you real quick how we... I hate ads. Most
people do. Well, most people hate ads because
they never learn how to make it work. And so
I love ads, but I only learned that at Video
Power. Before that, I said ads are a waste of
money. I'm not going to know if these views are
even worth anything. And again, I was gambling.
We didn't know. And so we would turn off. But
when you're an advertising strategy, when you
learn that, okay, you have full control over
all of the variables, every single one of them.
The only thing you don't have control over is
you can't advertise something that's illegal.
But the cost per view itself, do you see this
calculator? I see it. So in this case, this business
owner spent $500 on ads like most people, $500
or less. They lost $500 and so they blame Mark
Zuckerberg. They say Facebook ads suck, they
don't work. What they don't realize is if this
would have been their formula, if this is the
numbers that they were hitting, which is not
too different from the normal numbers, if they
would have just spent $40 more, this particular
company would have seen their first $2 ,000 transaction.
but they were cheap about it and they didn't
understand the unknown and instead of getting
advice from somebody and they don't know who
to turn to because most advertisers don't know
how to do this either, it's just a matter of
fear of the unknown. But these are not full statistics.
My ads for my clients get a one cent cost per
view. Why? Because my ads matter to people. So
the real key here is if your ad sucks, which
most businesses do, but they blame Mark Zuckerberg
instead of taking ownership, if you put a newsletter
out there that nobody wants or a webinar nobody
wants to see, what's that? Ads are so confusing.
Unless you're an ads person. That's right. So
we need to do our job, right? I'd hire the people.
I don't run ads. No way. You're right. There's
a lot of moving parts of it, but I do train my
team on who to follow. And it's Nick Theriault.
Nick Theriault is the guy to follow. He's an
e -commerce guy, though. He only does ads at
$17 ,000 a month minimum. But he does everything
on YouTube to show you exactly what he does for
his $100 million and victories for his clients.
Anyway, the cost per view. If your ad sucks,
they're going to push the cost for you up because
Facebook does not want to lose business. by people
complaining about ads. So if the ad gets complained
about, see a few ads like this, or no engagement,
it gets punished. But if the ad is good, and
people like the ad, and they want to see more
of that type of content, they lower the cost,
and they can lower it as much as one cent. Well,
if you move from 14 cents to one cent, you don't
get 3 ,000 views, you get 50 ,000. And if they
really liked your ad, they're not just going
to have a 1 % click -through rate. If you print
out a free dessert or a book like yours, Who
Moved My Curves? Um, then, well, when I launched
the book for medicine and the gospel, um, because
it was so well liked by the LDS community, the
author got a 7%. No, I'm sure you get a 5 % click
through rate. Wow. So it's 750 clicking through
a 2 ,500 click through. And so again, these,
these metrics matter for selling books. You're
not going to make $2 ,000 per book. It has to
be tied to the rest of your ecosystem. But if
you're only measuring based on the book and you
don't have an ecosystem, that's not Facebook's
fault. That's your business model's fault. But
he still came out profitable with 50 ,000 new
observers of the book who might buy it for Christmas
or at another time. And so there's lots of variables
that go into all of this. And that's why that
calculator is tiny. This calculator is the beast
that tackles all the different variables, show
rates, close rates, your cost per application,
your upsells, your downsells, your cross -sells.
Those metrics matter. And so the advertising...
The nice thing is you don't have to spend on
billboards anymore. You just have to spend $10
,000 to get a billboard. Now you can spend low.
You can spend $500 on Facebook and get an idea
of the direction of your ads and see what's happening
and then continue to reinvest or optimize based
on the results you get. Have you done a book
recently? Because I follow a bunch of different
author pages. In groups and all of that. Have
you seen a change in the performance of books
on Facebook versus like, I don't know if you
do Amazon as well, where people are direct in
the market versus like a step back? You know,
the biggest thing I see in the book market is
a bunch of broke authors. They spend a lot of
money to get the book launched. It's actually
the one asset. You're already out of the curve.
You're already out there in the market. You have
things that you can do to help yourself further
with it. Don't take this personally, what I say,
because it's about the market, not about you.
I've met lots of authors who've spent over $300
,000 and still struggle tremendously. They're
never going to recoup their costs because they're
not willing to learn what they need to learn
to fix it. And it's multifaceted, so it's just
too hard for them. But the problem with publishing
a book for most people is they're not going to
repeat publish like you have, and they're not
doing it because of the passion. You do it because
you love it too. But most of these people do
it because they're taught that's going to give
them authority in the market and give them credibility.
But the problem is when Jack comes on my show
and starts talking about his book, and the fifth
time he says, Jack, I don't mean to bring my
book up again. And I say, yes, you do, Jack.
You brought it up five times and that's okay.
But while we're at it, since you do keep bringing
it up, I got to ask you, Jack, you got 300 clients,
agency clients, family members and friends. Your
book's been out for more than six months and
you've only got three reviews. What happened?
How do I solve that problem? Because the reviews
is the... Beasts of Amazon. Good for you for
answering that way. That's not how Jack answered.
He was pissed. He was not happy that I called
him out like that. But look, if I hadn't, my
whole audience would be questioning my authority
and wondering why the heck I'm letting him skim
by without that type of proof and authority that's
there. It's like, no, if you don't have the reviews,
most of you are going to go buy the books that
are underneath it that have thousands of reviews.
And that's the challenge. Because I used to advertise.
I'm like, until you have X number of reviews,
it's almost like just throwing money away. Because
people aren't going to buy it until they see.
Well, it can feel like that. But that's advertising
as a gamble. And that's the challenge. We've
got to shift the mindset, the strategy, and the
infrastructure. And so you do got to get the
reviews up. And it is painful. To get reviews,
it's not easy, you know, to do that. But if you
think about it from a compound. At least not
legally. I should say not according to Amazon.
Well, the compound effect, it goes back to the
one -minute manager, too. You know, a one -minute
manager's game plan is make one implement, one
change per week with your people. And I just
help them do one goal per week. By the end of
52 weeks, you've made 52 changes. You know, typically
become the best department in your company. And
so if we apply that principle to reviews, if
we get two reviews per week, that's 104 reviews
at the end of the year. And so you've made a
pretty big difference. And that's slow. And there's
ways to gamify it and make it easier. But automating
it doesn't help because then you just alienate
your audience. The audience is like, wow, you
can't even care about me enough to talk to me
about doing this. And now people are offended
by it. So there's ways to do it. Sue Anderson,
who's my content strategist, she's got great
experience with driving reviews and knowing how
to help push that process forward. I would recommend
talking to her about that. The Who Moved My Curves
one is the one that, because that's my health
book, and I literally just updated the content
yesterday, updated the cover, and published it
all just yesterday because I was starting. with
this new program, and I wanted to incorporate
some of that language in it so that if someone
reads it, they know what the next step is now
with me. Because it is a standalone. If someone
wants to do it, perfect. You could apply it and
do it on your own. If you want to work with a
coach, there's also that option, right? But getting
it in people's hands where they actually then...
Leave a review. I'm guilty of it. I'll read books
and not write a review. And then I'm like, oh,
Burnett. Yeah. Just click that star. Just do
it. Right. Take three seconds. And, you know.
It's hard to do. It's hard. You know, it's got
to be part of the ecosystem. And it's so worth
it because you do that. It builds that instant
credibility up. It has, again, the sheeple mentality.
Oh, everybody else is like interviewing us. I
got to get it too. Everybody jumps into Alex
Ramosi's bandwagon. Now everybody's talking about
it because he did the era tour. He studied Taylor
Swift and Tesla and how they did their launches.
That's the type of stuff that I look at too.
I'm like, okay, how are these people who are
actually stealing frictionless? What are the
little bitty elements they're investing in? And
that's the key is they're investing in their
processes to make it happen. Whether it's a QR
code that's in the book that guides people through
the process of buying the next book or going
to the next landing page or giving that review
and teeing up with the URL that makes it super
simple. There's lots of ways to create the different
types of strategies. But for me, I'll back off
the strategy component. That's what people usually
want from me. I'm like, no, I want to work with
a visionary whose vision we can respect. J .K.
Rowling wrote a book on a napkin and became a
billionaire. I would have never come up with
that strategy. I would have told me not to do
it. I would have blocked her divine insight on
what was there. So I don't like to do that anymore.
But I do like to get to know business owners
well, get to know what are their assets, where
are they headed towards, what are those goals?
And then we can build something divine. We can
build something amazing based on that type of
structure. No, I will say that, and I don't have
a lot of time left, but with all of the criteria
that you listed before about the kind of people
that you work with, I'm not sure that I actually
fit all of those things. You're missing. In one
business, I have not done... For example, money
coaching, money mojo coaching for 10 years or
health coaching for 10 years, like that whole
10 year mark. As a standalone, I just started.
So as a coach doing spiritual coaching, I was
primarily doing spiritual coaching and money
kept coming up. And so around 2019, I found myself
doing more and more objects. But it wasn't a
stand, I should say a breakout, like I'm going
to focus more on this until this year, earlier
this year. I said, okay, Burnett, this is the
season for people need to know this. People need,
they need this because the world isn't a place
where people are struggling and they don't have
hope. How do you combat that? And so I said,
okay, I'm going to break this out and do more
of that. And so that was. This year, focusing,
well, actually breaking that piece out. And then
the health coaching, almost two years of health
coaching. And I wrote the book last September,
published it last September. Haven't done the
awesomest job in obviously getting reviews of
it. And tried advertising it, but without the
reviews, I mean, I've written books long enough,
almost. Nine years that I know advertising without
reviews. Right. You gotta, you gotta focus that
time and attention energy on reviews. I'm, I'm
lady on that. Yeah. A hundred percent. And so
I would agree that. So how many, how long have
you been a business owner for? Well, before it
was all, it was mostly spiritual. So I did. And
that was since. It was like six years. No, I've
been doing spiritual coaching and stuff. Since
2009, 2010. Okay. Do you mind if I ask how old
your children are? 23 and 13. Okay. So you've
been a money coach, a spiritual coach, and a
health coach for more than 10 years in that regard.
If you combine it. Well, I mean your kids. You've
been teaching them. And I see that you've taken
that seriously. And that matters. But I won't
ignore the contingent reality. of it's different
knowing how to run a team. It's different knowing
how to work with executives. But I will say my
favorite people to hire and work with are moms
because moms have to deal with insubordinate
children. They can't fire them. They choose to
love them. They find creative ways to make things
work. They sacrifice so much. So when a mom understands
that, it's sad when I see a mom who doesn't.
correlate it and doesn't want to. And it's like,
oh my gosh, I'm never going to be worth anything
in the business world or outside of being a mom.
And I'm like, I can't convince that person to
get the mental block out of their way. But they've
had a way harder path than somebody who's worked
in a corporation. So there's some leadership
skills that come along with momhood that are
worth considering. But I will say that the big
reason why the contingencies exist for me is
just the humility factor. And you do exercise
a very high amount of humility. It's really hard
to work with an entrepreneur that's either as
self -assured as I am. I'm extremely self -assured.
But if that self -assured person is willing to
listen and learn and just needs to understand
the why and the how and they're willing to work
on it without losing their leadership skills,
that's okay. That's important. That's a good
thing, that confidence. But if they breach the
mode of arrogance, where they shoot down things
without considering it because it's outside their
wheelhouse, that tyrancy that often exists, especially
among the younger or less experienced entrepreneurs,
that buckles and cripples the ability to drive
all the results forward and usually demotivates
a team as well. And the team is scared. And it's
like, oh, I don't know how to perform with this
person because their demands and their unreasonable
nature. makes it like I'm the one on the chopping
block. And so I see that for my team members'
sake. I see that for others' sakes. And then
you end up with a culture of people. And you
always have a few team members who justify it
if you're that type of entrepreneur. And the
problem with that is now you've got people protecting
your weaknesses in order to protect their cheap
paychecks. But the toxicity that exists in that
culture ends up being the very thing that's going
to drive all great performers away continuously.
And the entrepreneur always feels justified and
protected because they're a little groupie and
it was, is making them feel good. But it's because
the groupie has a paycheck and is willing to
stay in survival mode, even though the entrepreneur
says, I want to go into the thrive mode. So those
are, those are the hidden secrets that most people
don't have the patience to listen to Burnett,
even, even great leaders. So I wouldn't, I wouldn't
say it's not a, it's not a hard and fast, like,
Oh, you have to be all these. It's more of a
boundaries style of. Let's build towards these
strengths. And if somebody lacks patience, I
can help them with that as long as they're honest
and open about it. We can put other pieces in
place to help them with where they lack patience.
I do. I'm not very diplomatic. I need people
by my side who can help me with the diplomatic
stuff because I will keep learning, but it's
an uphill battle for me. That seems interesting
considering that you go different places and
you have to be able to. interact and adjust in
these different cultures and places evolving
evolving but it's uh the the evolution it comes
with its pains um you know as well but the uh
and it depends on the circumstance so if i'm
talking to a group of teenagers that i don't
have the same types of um expectations on them
and so i you know and if i'm talking to a bunch
of teenagers that come from the ghetto And my
vernacular is going to change, my tone, my cadence,
the way I show up, the way I talk. I know how
to fit into those circumstances. And I'm a big
fan of the quote, expectations are the root of
all heartache. I try really hard to self -discipline
my expectations and realize that everything that
I expect that comes true is a bonus, not something
for me to be disappointed and heartbroken about.
Aspirations align with hope. Expectations are
a vice. And so, you know, I learned that through
a very difficult divorce, you know, where I was
victim of my expectations. And so those realities,
you know, with entrepreneurs, it can be hard
because it's not just my expectations, right?
Again, I've got a team to protect. I've got a
family to provide for your family, you know,
whatever entrepreneur I'm working with, they've
got goals they want to hit. And so if I'm doing
everything I can to build their goals and they're...
not quite picking up the pieces in their accountability,
then it can be a stressful reality of like, okay,
well, how do I emotionally let go of that and
allow that person to suffer the consequences?
But how do I also stand loyally by their side,
faithful, and help them move their mountains?
So some entrepreneurs are easier than others,
but they're rare. That's why we have the qualification.
It's like, okay, this is about the emotional
intelligence of a long -term relationship. Not
trying to get somebody committed to like a 30
day or a 90 day program. Cause that's, I want,
I want depth these days. I don't want, I don't
want cheap. This is great. Cause I, I come across
people at times. It's, it's all, it's good to
know people and what they do and how they approach
what they do. Yeah. That's awesome. Well, I will
see you next week on the show. We will do the
full 20, 25 minute segment. That will be amazing.
I would ask a couple of people for reviews in
the meantime for your book. That will be, that
would be helpful. Just get a couple, you know,
guided a couple of people through it. That's
fine. You got it. Just take a second. I know
it takes, if we stay a second, it takes 15 to
30 minutes. how long you know you got that relationship
side but hopefully the fruits of that will be
them also looking at investing in your other
opportunities and what's there maybe they'll
even do a promissory note with you for another
point of your ventures um you know you never
know see yeah well we'll we'll see because um
yeah i have to have to think about a few things
let me show off again you're giving me some food
for thought Thank you. Well, you as well for
me. If you think of anything further, if any
other explorations pop in your brain as you're
meditating, you're like, oh, Jackson needs to
hear this. By all means, bring the gift of wisdom
back to me. And the same, if you think about
something, please. This has been amazing. I truly
appreciate it. My big one's planted. My big one's
planted. It's Burnett. When you find the right
people, find ways for them. That's my big one.
If I want LeBron James, the first thing I need
to do is go like this. LeBron, here's your contract.
What do you want? That's how you recruit LeBron.
That's how you do it. Lots of opportunities.
I'll talk to you soon, Burnett. Thank you so
much for your time. Thank you so much. You have
a great afternoon.