WEBVTT

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Alright, welcome in to Vision Pros Live. I'm

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Jackson Callum, I'm your show host. We'll be

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doing interviews for visionary entrepreneurs

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and guest leaders who are building fantastic

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visions out there. Everybody, welcome into the

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episode of Vision Pros Live. I'm your show host,

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Jackson Callum, founder and CEO of First Class

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Business. And I've got Dr. Terrell Baker on with

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me. She's got her doctorate in leadership or

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business. One of those two, both of those principles

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being important for any visionary out there.

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And she certainly has a depth of experience in

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both. I'm going to read to you a little bit about

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what she's bringing to the table today and in

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future episodes. And of course, the deepest you're

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going to be able to get to dive is if you contact

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her directly. She says, my vision is to be the

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most trusted partner for purpose -driven individuals

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and organizations seeking to ignite their full

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leadership potential and achieve enduring, measurable

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success. Now, the thing that I'm most excited

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about is I'm a big fan of the concept of who,

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not what. And Joel Simmons is the man who connected

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the two of us. And him and I have a very deep

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brotherhood of four and a half years now. And

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the fact that she's she's been a client of his

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and worked with him is now coming on the show.

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Your network, right, is your net worth. That's

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another big, important principle to remember.

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So she also says my vision will be impactful

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to the audience because I'll provide strategic

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tools. sustainable insights, and actionable solutions

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that empower leadership, illuminate strategy,

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and transform clients' ability to capitalize

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on new opportunities. So while we're not going

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to get into the full gamut of tools today, again,

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I highly recommend reaching out to Dr. Baker

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to discuss what she's got for us. So real quick,

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a few other resources that you have available.

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Home Studio Mastery, if you're looking to build

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a world -class podcast studio, Junaid Ahmed is

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the man. Dr. Danny Brassell is a champion at

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helping parents inspire their children to become

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phenomenal readers through his program, The Reading

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Habit. Definitely check that out. And if you'd

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like to work with us to give back. The water

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project is something that we just support just

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like you can. We're not affiliated with it. I

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just love the fact they bring water to millions

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of people that don't have access to such a critical

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resource. And they track and show you exactly

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how they utilize and put your funds into use

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for those who are most in need. So if you if

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you can help with that, fantastic. If you can

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think of another project that you'd like us to

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get involved with, just share it as a comment.

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go ahead and send it back to us. I will personally

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review whatever that cause looks like and see

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if there's some way that we can help contribute

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or spread the word. We've got 8 billion people

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to help when this works. So I say, let's dive

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in and do that together. Without further ado,

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let's get back to helping you and dive into Dr.

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Baker's vision. Terrell, again, thank you so

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much for being here today. Thank you. I'm excited

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to dive into this vision at a stronger depth.

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Normally, I would ask you next, what's the vision

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for those that you serve? But I'm going to take

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a step back. You're a doctor. I'm not. Is there

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a question that if you're on a podcast that you

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haven't been asked or that you'd love to be asked

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for the sake of the audience? Anything come to

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mind? A question that I'd love to be asked? Yeah.

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So I would really want to know who I am. Like,

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Terrell, just who are you? Where do you come

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from? What's your story? I'll start right there

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then. Terrell, who are you? And definitely, what's

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your story? Let's hear about it. Yeah, so I am

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the third child of four. I am the middle child.

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I had a lot of firsts in my family. I was the

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first to get married, first to have children,

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the first to go to college, get a degree. So

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I really think that those firsts in my life have

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helped me to set myself up for success. After

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obtaining my doctorate in strategic leadership,

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I really decided to do something for myself outside

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of the church. As I mentioned earlier, my background

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is in the church. I'm a pastor, assistant pastor,

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been one for over 25 years. But I still have

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that dream and that desire, that passion to help

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people. And so with my foundation being. faithful

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foundation, I feel like I definitely have what

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it takes. And I know that I have what it takes

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to really help people beyond the, to help people

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go into their experiences as ecclesial leaders.

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And so for me, my passion is just loving, just

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living and laughing, having fun while encouraging,

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inspiring, and uplifting individuals as well.

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That's fantastic. So with Radiant Light, is this

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something that is limited to the world of ministry

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and pastors, or is this something you're opening

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up to the greater globe? Opening up, definitely

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opening up. Like I said, I wanted to go beyond

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the church and into the world because, you know,

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light needs to shine everywhere. So I feel like

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that's what I'm doing. I'm letting my allowing

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my light to shine radiantly wherever I go in

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places outside of, you know, people that need

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that light and need to have illumination and

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revelation as to business acumen and their business

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acumen. So definitely outside. In addition to

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I wouldn't say just outside, but in addition

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to what I'm already doing. Yes. Law of abundance.

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Lots of opportunity there for all and the above

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to be attracted. Yeah, I'm down here in Ecuador.

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Same type of thing. There's an opportunity to

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shed light down here, open the eyes and minds

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of youth while we're at it. And whoever else

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we might come across or decide to plan something

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for. So speaking of planning for others, what's

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your vision for those that you serve? What do

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you hope to see them accomplish, achieve, feel

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or sense by being involved in the Radiant Line?

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So basically, I want to help individuals to see

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their vision clearly, see their vision more clearly.

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We're offering help with people. Then there's

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succession plans. A lot of businesses don't have

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their succession plans, helping people guide

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them through cultural shifts and merges that

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are happening more in today's society. One of

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the things I love is emotional intelligence,

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you know, getting into helping people to identify

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with themselves, understanding themselves while

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they're understanding. others as well, helping

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them to be more creative and innovative with

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the things that they are doing so that they can

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achieve measurable outcomes and successes in

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the business realm. That's huge. And those are

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opportunities to plan on the front end. I think

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it was Stephen Covey who said, begin with the

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end in mind. It's being ready to look at what

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might be on the horizon. You mentioned a conglomeration

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of opportunities, succession plans, mergers,

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emotional intelligence. You and I both know it

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goes above and beyond that list to all the things

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that brands and entrepreneurs, I don't want to

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say have to juggle, but... There's a lot of opportunity.

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Absolutely. Jake Larson comes to mind. He's one

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of my favorite mentors, VideoPower .com. For

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those of you who don't know him, he's one of

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the most balanced people I've met. Recently,

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he's upgraded from balanced to talking about

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an integrated life and making sure that all elements

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of his life are integrated, not necessarily balanced,

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but that there's unity and harmony across the

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spectrum. What are your thoughts on That process

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as entrepreneurs, succession plan, mergers, emotional

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intelligence, employees, prospects, there's a

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lot of moving things. Do you integrate? What's

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it look like? Yeah, I think a lot of things are

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interconnected. I liken it to our bodies, you

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know, the head bones connected to the neck bone,

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the neck bone connected to the backbone. I mean,

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you know, our bodies function that way in interdependence

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on one organ to another. And so I feel like that's

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how we function in society and businesses and

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corporations, that when we understand our individual

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functions. and how they're related corporately.

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There's a harmony there. There becomes that unity,

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that symphony where things can flow better because

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everyone understands their part. And so they're

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doing that part in leadership. And I think that

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that's key. to having that smooth flow of things,

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allowing everyone to understand how what they

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do relates to what the next person does and how

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that brings, how when it comes together, there's

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that beautiful picture, that beautiful blanket

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of tapestry that's woven all together that without

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the other parts mean nothing. This is huge. In

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a divided world right now where we've got AI

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that's doing good and bad, just like human beings

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are doing good and bad in the world. I love that

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you talked about the head bone connecting to

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the neck bone and beyond. Really, when you're

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putting together a business, the anatomy. it's

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not all connected right it's all disconnected

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yeah and you have to be able to piece that together

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and there's some class clowns out there who would

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say um you know and some cells like really really

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strong cells we all do would say it's not that

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complicated follow me um and i got this or just

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plug it in the chat gbt chat gbt is a phenomenal

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guide yet it can make some serious and critical

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errors without the right types of strategists

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and guides beside you so um As you guys are considering

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building your visions, consider people like Jake

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Larson. Consider people like Dr. Terrell Baker

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and what she's up to or first class business.

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Consider who is it that you can trust? Who do

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you vibe with? Who do you feel has that type

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of energy that's going to help you with the process

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of pulling those elements together? Because it's

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not about complicating it. It's about making

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sure that we understand how to be wise stewards

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with what is complex. As simple as life can be,

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it's also something that the devil's in the details,

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so are the dividends. So is the divine. The details

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are what ultimately drives success in my humble

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opinion and experience. So I want to end with

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one final piece of perhaps fortune cookie or

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advice or resource that you'd like to share,

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Dr. Baker. And then, of course, I'd love to have

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you back on the show again so we can actually

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take a deeper dive into what Radiant Light is

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up to. some of the philosophies or the workbook

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components of how you pull things together. But

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if this was your last opportunity to speak to

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our audience today, what would your advice be

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for other visionary leaders out there? I would

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say you want someone that hears you, that hears

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your heart, that is listening for your needs

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and understands what those needs are. and has

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the tools and resources to bring your dreams

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and your desires to pass. I do believe that I've

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studied and been equipped to do that. I certainly

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cannot answer everyone's question, but I do have

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a listening ear. I'm a great listener to understand

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what the plight is or what someone's issue, what

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their concerns are. And I believe that I definitely

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have the tools necessary to at least get you

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started in the right direction that you feel

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like you need to go in. And, you know, I'm not

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the type of person that just gets you started,

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but one that walks with you through to see the

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end of your dream being fulfilled. It's amazing.

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So visionaries, if you felt that, that peace,

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that harmony, that sense of calm that I did,

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then your opportunity is to reach out to Dr.

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Baker. Right. Just reach out and start a conversation.

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If you would like to do more things on your own

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in the meantime, my other invitation to you is,

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is consider the value of asking chat GPT. What

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questions should I be asking when I'm looking

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for somebody to help me establish? or expand

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my vision and my brand. And in addition to that,

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ask, what questions will great leaders be asking

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me? That does not mean they have to ask all those

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questions. Don't trap yourself in on this. Don't

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overcomplicate it. We're trying to simplify here

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and help you. But I do know that if we don't

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ask the right questions, we often don't end up

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at the right destinations. So being empowered

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and prepared for that, if that's going to help

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you, fantastic. Dive into the cerebral element

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of analyzing and finding those questions. But

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if you already feel that feeling of like magnitude

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that this is who I want to talk to, then. Give

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Dr. Baker a call because that's exactly what

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I'm going to be doing after this and say, hey,

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how do we meet and catch up? Because we've got

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we've got a billion people to help. I can't do

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this alone. So Vision Pros, thanks so much for

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being here, tuning in. Best wishes as you build

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out your visions. I hope that if you're even

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if you're diving in for the first time today

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in the top right corner of our screen, you'll

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see that button that says be our guest. Come

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and join us in this. You don't have to be a doctor

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with low past experience and leadership like

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Dr. Baker is. You can be somebody brand new that's

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getting started. We want to honor that and get

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it out there. And we know that everybody has

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the potential and power to make a massively great

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impact on this world. And we hope you rise up

00:14:31.110 --> 00:14:32.549
with us and do just that. We'll see you guys

00:14:32.549 --> 00:14:35.649
on the next episode. Take care, everybody. I

00:14:35.649 --> 00:14:43.090
love it. I love it. Oh, thank you. Thank you

00:14:43.090 --> 00:14:45.830
so much. It's a pleasure to meet you. This is

00:14:45.830 --> 00:14:49.960
wonderful. Jackson, you do remind me of Joel.

00:14:50.080 --> 00:14:53.200
You have the same spirit, and I love that. Just

00:14:53.200 --> 00:14:56.720
friendly, very, very kind and gentle. Thank you

00:14:56.720 --> 00:15:00.059
so much for allowing me to speak with you today.

00:15:00.600 --> 00:15:03.600
I'm so happy. I'm honored, too. Thank you, Joel.

00:15:03.799 --> 00:15:07.720
I look up to Joel a lot. He is a good man, and

00:15:07.720 --> 00:15:11.750
it was fun. the way we got to know each other

00:15:11.750 --> 00:15:14.789
by him joining another program and then both

00:15:14.789 --> 00:15:18.590
of us falling out from that program, but having

00:15:18.590 --> 00:15:21.490
a mutual respect, a desire to support each other

00:15:21.490 --> 00:15:23.250
from a distance, but never forcing anything,

00:15:23.389 --> 00:15:25.549
you know, just kind of letting it, letting the

00:15:25.549 --> 00:15:31.549
whole process marinate, if you will. So it's,

00:15:31.549 --> 00:15:37.210
I've met very few people with the level of intentionality,

00:15:37.230 --> 00:15:40.840
integrity. leadership potential that Joel has.

00:15:41.059 --> 00:15:43.539
So, yeah, that's really cool. How long have you

00:15:43.539 --> 00:15:44.659
been working with him? How long have you known

00:15:44.659 --> 00:15:48.460
Joel for? Actually, we just met in May. I think

00:15:48.460 --> 00:15:51.179
it was May or late June. Yeah, early June or

00:15:51.179 --> 00:15:55.059
something like that. Yeah. And it was, it's like,

00:15:55.320 --> 00:15:58.679
you know, it's one of those interesting situations

00:15:58.679 --> 00:16:00.840
or relationships where you feel like you've been

00:16:00.840 --> 00:16:05.320
knowing each other for years. And so it... Just

00:16:05.320 --> 00:16:09.019
an instant connection, yeah. That's great. It's

00:16:09.019 --> 00:16:13.120
only been a few months, but it seems like years.

00:16:13.879 --> 00:16:17.059
Huge. Now, Terrell, have you been on a lot of

00:16:17.059 --> 00:16:19.860
podcasts? Is this a common theme for you? No,

00:16:21.919 --> 00:16:27.740
I have not, actually. I have not. Actually, probably

00:16:27.740 --> 00:16:31.379
two. Cool. Yeah, I think this is my second one.

00:16:32.519 --> 00:16:36.320
Cool. That's exciting. That's super fun. Well,

00:16:36.440 --> 00:16:38.399
would you like to know where it goes from here?

00:16:38.559 --> 00:16:43.759
I certainly would. Yes, sir. Yeah, sure. I can't

00:16:43.759 --> 00:16:46.159
speak for all of us. Every podcast is different.

00:16:46.820 --> 00:16:50.220
The game is changing rapidly. And the reason

00:16:50.220 --> 00:16:53.340
why is because now it's kind of like when everybody

00:16:53.340 --> 00:16:55.440
could no longer had to code to build websites.

00:16:55.940 --> 00:16:58.809
Now everybody becomes a web developer. Everybody

00:16:58.809 --> 00:17:01.409
gets a camera on iPhones and now we're all famous

00:17:01.409 --> 00:17:10.130
photographers. The amateur nature of podcasting

00:17:10.130 --> 00:17:12.170
means there's a wide spectrum of experiences

00:17:12.170 --> 00:17:15.750
that take place. I'm a big believer that if we

00:17:15.750 --> 00:17:19.809
can reach one person, one person benefits from

00:17:19.809 --> 00:17:23.470
it fantastic. The neat thing is even if you're

00:17:23.470 --> 00:17:27.109
on a bad show, I must say that content, you still

00:17:27.109 --> 00:17:29.230
are the light. Right. It's in that darkness.

00:17:29.609 --> 00:17:32.150
And so you still will have the benefit of being

00:17:32.150 --> 00:17:35.269
able to showcase your depth as a leader. And

00:17:35.269 --> 00:17:38.309
if you take that episode, even if they're not

00:17:38.309 --> 00:17:41.089
attracting anybody, if they give you distribution

00:17:41.089 --> 00:17:43.950
rights and you take that and you put it in front

00:17:43.950 --> 00:17:46.930
of your audience. Right. That's that's more new

00:17:46.930 --> 00:17:50.089
organic content. And most of most podcasters

00:17:50.089 --> 00:17:52.859
aren't bad. They're pretty good. It will increase

00:17:52.859 --> 00:17:55.339
your authority and your credibility because people

00:17:55.339 --> 00:17:57.980
see you on stage in different lights. And your

00:17:57.980 --> 00:17:59.779
audience will get to know things like the story.

00:17:59.859 --> 00:18:01.900
Most people will dive into the story and the

00:18:01.900 --> 00:18:03.700
beginning of a podcast. And then you get to share

00:18:03.700 --> 00:18:08.579
your elements from different angles. Google and

00:18:08.579 --> 00:18:12.059
other search engines categorize that information

00:18:12.059 --> 00:18:15.480
too. I'm always weighing it to see how many people

00:18:15.480 --> 00:18:17.200
liked it, how many people commented, how many

00:18:17.200 --> 00:18:20.000
people shared. Do people stay and watch the whole

00:18:20.000 --> 00:18:21.819
interview? Do they just watch a piece of it?

00:18:22.059 --> 00:18:24.480
All of that factors into the value that comes

00:18:24.480 --> 00:18:27.000
out of the episode. And if you think of it like

00:18:27.000 --> 00:18:30.799
TV, and I'll end on this, but when the next episode

00:18:30.799 --> 00:18:33.259
of, I don't know what's popular on TV right now,

00:18:33.319 --> 00:18:35.220
but whatever's popular, let's say The Walking

00:18:35.220 --> 00:18:37.920
Dead was popular a while back, they're going

00:18:37.920 --> 00:18:42.200
to air teasers and trailers 400 times that day.

00:18:42.519 --> 00:18:45.619
Right. 400 times. Wow. All the way up until the

00:18:45.619 --> 00:18:47.359
episode comes out. And then as the episode ends,

00:18:47.420 --> 00:18:49.059
they're still going to have commercials. Yes.

00:18:49.180 --> 00:18:53.240
So redistribution is the one thing that most

00:18:53.240 --> 00:18:55.779
podcasters and most podcast guests don't think

00:18:55.779 --> 00:18:58.880
about from a professional standpoint. But if

00:18:58.880 --> 00:19:01.160
you're not redistributing in a world that has

00:19:01.160 --> 00:19:05.700
excessive content, your voice can easily be drowned

00:19:05.700 --> 00:19:08.740
out. So rather than getting obsessed with that,

00:19:08.759 --> 00:19:10.589
I said, well, I'm just one person. Just remember

00:19:10.589 --> 00:19:13.430
that your opportunity to kind of re -share that

00:19:13.430 --> 00:19:17.650
experience once in a while is a great way to,

00:19:17.690 --> 00:19:19.349
especially when the content is what's called

00:19:19.349 --> 00:19:21.349
evergreen. You know, what we talked about today,

00:19:21.509 --> 00:19:25.549
it's going to apply in 20 years. Yes, yes. So

00:19:25.549 --> 00:19:28.289
using that information to get out there is really

00:19:28.289 --> 00:19:30.750
helpful. We will do the same thing on our end.

00:19:30.809 --> 00:19:34.450
So within three to six weeks, we'll have this

00:19:34.450 --> 00:19:38.269
episode, Scott, produced. put out on the RFS,

00:19:38.390 --> 00:19:42.349
which you have to follow. Okay. Now we'll get

00:19:42.349 --> 00:19:45.309
a couple hundred, maybe a couple thousand views.

00:19:45.630 --> 00:19:48.589
We're talking about a global show, but there's

00:19:48.589 --> 00:19:50.769
still a lot of things out there to distract people.

00:19:51.250 --> 00:19:53.670
Then we'll take that, we'll put it on YouTube,

00:19:53.849 --> 00:19:57.049
which will expand that audience. And then as

00:19:57.049 --> 00:19:59.869
we share that YouTube link on other platforms

00:19:59.869 --> 00:20:03.230
or chop the content up further, once again, the

00:20:03.230 --> 00:20:05.390
voice gets out there a little bit further. Okay.

00:20:05.490 --> 00:20:09.869
The, um, the goal is to remember our human emotional

00:20:09.869 --> 00:20:12.849
intelligence, right? The people, people always

00:20:12.849 --> 00:20:14.630
feel a sense of stranger danger with somebody

00:20:14.630 --> 00:20:17.910
new. And so my audience is expanding. They're

00:20:17.910 --> 00:20:19.309
getting to know me first. They're going to know

00:20:19.309 --> 00:20:21.569
you as well as part of the guests. And they're

00:20:21.569 --> 00:20:24.710
going to feel that survival instinct of like,

00:20:24.789 --> 00:20:29.190
Oh, I don't know yet. And if you get the chance

00:20:29.190 --> 00:20:32.390
to go back on shows with hosts and the future

00:20:32.390 --> 00:20:34.089
is some hosts don't do it, but if they're willing

00:20:34.089 --> 00:20:37.009
to, People are going to go through that process

00:20:37.009 --> 00:20:40.210
of getting to know you, getting to like you,

00:20:40.309 --> 00:20:43.930
and then getting to trust you. And so the more

00:20:43.930 --> 00:20:46.549
you're there, I say a lot of the business world

00:20:46.549 --> 00:20:50.269
suffers from inviting and offering. They're just

00:20:50.269 --> 00:20:54.250
pitching constantly. I don't walk up to a girl

00:20:54.250 --> 00:20:56.849
and say, hey, do you want to marry me? That doesn't

00:20:56.849 --> 00:20:59.910
work. It's not appropriate. If I want healthy

00:20:59.910 --> 00:21:02.410
relationships, then I got to learn that if I

00:21:02.410 --> 00:21:04.910
want to drive awareness, I've got... three principles

00:21:04.910 --> 00:21:07.470
that I've built into it. One, you got to intrigue,

00:21:07.470 --> 00:21:12.390
attract, and inspire. And if I don't intrigue,

00:21:12.390 --> 00:21:15.250
attract, and inspire, then I'm not going to extend

00:21:15.250 --> 00:21:17.150
an invitation. My savior didn't invite people

00:21:17.150 --> 00:21:20.390
unless he knew that they were already at some

00:21:20.390 --> 00:21:24.089
type of level of spiritual connection. So I've

00:21:24.089 --> 00:21:26.490
tried to learn to call my old marketing ways

00:21:26.490 --> 00:21:29.450
down. Okay. Give that to some of my guests, too,

00:21:29.529 --> 00:21:33.009
that might want it. So, yeah, anything we can

00:21:33.009 --> 00:21:35.369
do to support it, feel free to ask or let us

00:21:35.369 --> 00:21:37.329
know. But like I said, within three to six weeks,

00:21:37.450 --> 00:21:40.309
this episode, we'll get this produced. And by

00:21:40.309 --> 00:21:42.690
then, we might also be doing landing pages for

00:21:42.690 --> 00:21:44.589
these short segments. And I'd be happy to have

00:21:44.589 --> 00:21:48.430
you back in a week, in a month, look at a little

00:21:48.430 --> 00:21:50.170
bit further progress on what's going on with

00:21:50.170 --> 00:21:53.349
the vision today. And then we string those episodes

00:21:53.349 --> 00:21:56.049
together, start telling more and more stories.

00:21:57.049 --> 00:22:00.549
Okay. Sounds good. Thank you. Oh, thank you.

00:22:00.569 --> 00:22:03.049
Thank you for the opportunity. Thank you so much.

00:22:03.630 --> 00:22:06.470
Absolutely. I'll see you soon. Okay. Thank you.

00:22:06.650 --> 00:22:10.009
All right. Thank you for being here today. I'm

00:22:10.009 --> 00:22:11.750
really happy that you tuned in to Vision Pros

00:22:11.750 --> 00:22:14.690
Live. I'm looking forward to seeing your reactions

00:22:14.690 --> 00:22:17.329
as these episodes continue to move forward. This

00:22:17.329 --> 00:22:19.230
is going to get more and more fun. We'll have

00:22:19.230 --> 00:22:21.049
more and more engagement as well. We'll invite

00:22:21.049 --> 00:22:23.450
people to participate in the show. And thank

00:22:23.450 --> 00:22:25.430
you for giving us your time and attention. Have

00:22:25.430 --> 00:22:28.109
an excellent time building out your vision and

00:22:28.109 --> 00:22:29.150
becoming a vision pro yourself.
