WEBVTT

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All right, welcome back everybody to Vision Pros

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Live. I'm your show host, Jackson Callum, founder

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and CEO of First Class Business. And I'm diving

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in with Deborah Heiser of The Mentor Project,

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who is launching a brand new legacy, a brand

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new brand called My Legacy Tree. And we just

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talked about Bob Lefkowitz and how he inspired

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this Pulitzer Prize winner who also wanted to

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understand and see the impact that he was having

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beyond what... maybe first readily available

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and how that can help us move from floating through

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life to really invigorate ourselves and living

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with purpose. So, Deborah, let's talk. Let's

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just dive right in. What is my legacy tree? Is

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it is it something we can go and play with right

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now? Is it something that's being built? Let's

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hear all about it. It's something that's being

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built. So we are in the beginning stages of it

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in the sense that we have to get it built. But

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otherwise, the concept is something very. much

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that we can replicate in terms of how we've been

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able to quantify things through looking at it

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with the mentor project. So and we've also been

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able to see, which is really the thing that got

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me most excited about it, that people want to

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give. They just don't know where and how. And

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so by giving a platform that will allow people

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to find new places, if you see others that you're

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connected with who. are doing things in places

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that you didn't know about, you might be more

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likely to do it as, you know, do more than you

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were before. So I think that honestly, we're

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looking at a new time in our lives where social

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media may not be exactly what we are looking

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for and giving a bigger, deeper connection in

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terms of how we are. connecting with others socially

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is something that I think people are craving

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right now. I think that's huge. One of the things

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that we train founders on at First Class Business

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is on the art of taking interest versus being

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interesting. Really, really being interested

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in the people you're talking to. And one of the

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reasons why this is so important to me is we

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work with these founders like Danny Vercel, who

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is Dr. Danny is known worldwide for helping parents

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with education, teachers education. He's taught

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at huge stages and he has a program to help children

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learn to become passionate about reading. And

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when when he takes interest in somebody else.

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And that person gravitates towards like, wow,

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this person, this doctor really cares about me.

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He really understands me. The reciprocal effect

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begins to take shape. And now this person, it

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may be a car salesman, it may be an engineer,

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it may be a digital marketer. But now when they

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take interest in Danny and find out, it's like,

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what are you doing? I mean, how do your things

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work? And when Danny reveals then why I help

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parents inspire their children to love reading.

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That person then becomes tied to that purpose

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in a way as an opportunity to really step in

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and say like, whoa, that's big. You know, like

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here I am. They might feel bad about selling

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cars. They might feel bad about being engineers.

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I don't think they should. You know, that's they

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got their own trauma stuff to work on if they

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don't feel good about what they're doing. But

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to be able to look and compare the two and say,

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you know, I could I could be involved. helping

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children throughout the world become better readers

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become educated or I can get involved in the

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water project or I can get involved in Fiji book

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drive you know there's so many different really

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massive things out there and I to your point

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I think a lot of people feel like they're playing

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small and and feel like they're they're not making

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a big impact and I I don't want to have a life

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like that myself. That's one reason I interview

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visionary leaders is like I'm always looking

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for what else can be done. What else can we do

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to help the eight billion? So in that regard,

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maybe you can more eloquently also speak to what

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it was that I'm talking about with this disconnect

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between visionary leaders who are out there conquering

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major opportunities to make positive impact on

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the lives of children and others. And then those

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who. may feel like the most important thing for

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their night is the next preseason football game

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or the next preseason basketball game coming

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on right now. What are your thoughts on that?

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Look, I think a lot of people think they have

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to make impact. It has to be enormous. And that's

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super overwhelming because it becomes, you know,

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a thought of where do I go next? How do I where

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do I start even? and people don't understand

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in many cases that impact can be something from

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something so tiny that you would not have even

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counted it like you could be rounding up at the

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grocery store with 38 cents and think that means

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nothing but that 38 cents compounded by everybody

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else that's doing it might make an entire community

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change somewhere it might change a person's life

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so i think that a person may have that disconnect

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where they say i have this big vision but i'm

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going to go watch football because they think

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it's too hard to start and what we really need

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to do is make it into digestible bites so that

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we can say where is the first place that i can

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start and i'll counter that so the A big reason

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why is because I don't think we'd have these

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opportunities if it wasn't for the people like

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Danny Brassell. It's like, where would that 38

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cents go? And a lot of conservatives, for instance,

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they're going to say it's going to go into the

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pockets of the CEOs and on the people who run

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that entity, not to the actual people who need

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it. So there's that lackadaisical reality. But

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I'm not getting at positioning one versus the

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other because it's that. It's that ability to

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say hi to somebody who hasn't been said hi to

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in two years. It's that that's an important impact.

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It's the ability to just take the time to listen

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to somebody and hear their story. Right. That's

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massive and important impact that we often do

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don't equate with something that is real. But

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I do think that a lot of us and I love what Les

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Brown says. He says some of the best songs and

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the best poems and the best books ever written.

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are buried in the graveyard because people didn't

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step up when they had the opportunity and had

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the chance. And so there's like a catch -22 and

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a balance of that that, you know, do you go big?

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Or as I was pointing out, do you latch on to

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somebody's cause like Danny's? He's the one designed

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to carry the heavy load and to shoulder this.

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But if I simply get involved and help one child

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learn to love to read. Right. There's massive

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impact on that. So I think we're more in harmony

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than maybe it came across on that. So, again,

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further thoughts on that, Debbie. I think you're

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right. We are in harmony in how we're thinking

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about it. The way that I look at impact is that

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because we don't quantify our impact, we sort

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of forget about it. That one person that we met

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with and whose life might be changed, but we

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don't get to see what that looks like. You know,

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Bob didn't know what that person who was six

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degrees away from him looked like, what he was

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doing. And he didn't even know he existed. He

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didn't know that his work went beyond him. And

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I think that if we knew that we could make change

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in the world with one person, with one thing

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that we do, we will get gratification and fulfillment

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from that and want to do more of it. I agree.

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shouting in the wind that it makes us feel like,

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gee, should I keep doing this? And a lot of founders

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or people who do big things or have big visions

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are able to see some of the impact that they

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make because they're sort of in it. They're able

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to see around them some of the impact. But if

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you are somebody who's part of an organization

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or who is living your life, you may not have

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the ability to. you know see the quantification

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of what that impact is you're not having board

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meetings you're not meeting regularly and seeing

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gee where have we gone where do we start from

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what's our goal for the the year we don't tend

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to as individuals think that way it isn't until

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tax time that we say gee how much did i donate

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this year and we start to think of our philanthropy

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in terms of what do i have to put on my tax forms

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but if we start to think about this more regularly.

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Like you said, a lot of stuff goes to the grave.

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We are wasting our most precious natural resources,

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which is ourselves. If we're not engaging in

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giving back in this way or connecting, like you

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said, and talking to people and listening to

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people, we're missing out on that. And that's

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where I think that if we can be inspired by potential

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impact or by our the impact that we've already

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made, it's going to help us to feel like we are

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that precious natural resource that was not thrown

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out in the trash or buried with us. Yeah, huge.

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I love this. I mean, this is one of my favorite

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concepts. And I love what you talked about and

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how there is a gratification with knowing that

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what you're planting is being harvested, right?

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It's coming to fruition. And my mom shared a

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story with me when I was little. about a a missionary

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who had gotten home from his two -year mission

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and he uh he was upset that the only thing he

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ever did was baptize a dirty little boy um and

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i like that was the only impact that he had in

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scotland or wherever he served and and uh it

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was like 20 years later um when in fact i think

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it was closer to 40 years later because he um

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he was at a conference and a new young missionary

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came to talk to him and said hey um you're so

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and so um you baptized my grandpa um and they

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had legacies hundreds of people who followed

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in this the footsteps of this grandfather that

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was the dirty little boy um you know and they

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had um congregations set up all throughout that

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thousands of people impacted because of this

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one little experience and so I remember learning

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about that passively as a young child myself.

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And then I went to Uruguay. And my first Saturday

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there, we baptized a 9 -year -old and 11 -year

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-old. And I encouraged a 14 -year -old sister

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to basically give the talk, talk about something

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spiritual. And I worried about them the rest

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of my two years because they didn't have... um

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parental advisement um you know coming and helping

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them and and uh they seemed to stay strong and

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they were always sending me little gifts and

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things and um fast forward several years and

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that 14 year old girl went and served a mission

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in chile oh and so i was like whoa i'm like this

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is return to story moment like now i'm getting

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to live this story um and you know then she she

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got married and she's got children and they've

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stayed really you know and thanks to social media

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we've stayed like family um we always will and

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so there's this there's this negative side of

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social media that you did that you talked about

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too that i think is rampant in the world and

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we have such a choice to use these tools for

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good and we have the choice to lose ourselves

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in these in these tools and just waste time and

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it you know that the tangent a little bit further

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deborah It reminds me a lot of the Renaissance

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age where they had plays set up and the plays

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were set up in large essence by governments to

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distract poor people and to get them off the

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streets and to keep them from doing negative

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things. And sometimes I think a lot of people

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fall victim of social media in kind of the same

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way. They just get in this routine of diving

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into what do they call it doom scrolling yeah

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you know and like there's that on the flip side

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i use social media to connect with people all

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throughout the world that i love that i have

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i've worked hard to serve that i've worked hard

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to help build their lives out and the choice

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listeners it's yours what are you going to do

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with the tool so deborah again i'd love for you

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to take some time to speak about this I think

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that you're right. There's nothing. There are

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always two sides to every coin. And so social

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media is one of those things that has two sides

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to the coin. And we have the choice to, you know,

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just the same as getting involved in terms of

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giving back. We have the choice of doing that

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or floating through life. And so with social

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media, we can float through social media and

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doom scroll or we can get more connected. and

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it's it's not easy always you know if somebody's

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taking a break and they just want to relax it's

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easy to start to doom scroll um whereas you know

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if you are looking at a lot of the you know connections

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that you have in social media they may not feel

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like you're you may not feel super close to them

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so it's developing that that takes work um and

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sometimes i think a connection needs to be made

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where you can see that connection and you have

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that because you've worked with people and developed

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that connection but a lot of people especially

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young folks haven't had that opportunity yet

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to feel like they've developed connections in

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big ways that they can cultivate those on social

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media their likes their you know um connections

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that are built to say i have this many followers

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the way that people look at it is different than

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gee, I have this connection. I better make sure

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that I'm talking with them regularly or that

00:14:25.139 --> 00:14:27.659
I'm reaching out or finding out really what they're

00:14:27.659 --> 00:14:30.919
doing, not just the vacation photos or things

00:14:30.919 --> 00:14:34.519
like that. It can be so overwhelming. I love

00:14:34.519 --> 00:14:36.759
that. I can't wait to see my legacy tree come

00:14:36.759 --> 00:14:39.159
to life. I want to be an early adopter. I want

00:14:39.159 --> 00:14:41.919
to use it because it's a powerful journaling

00:14:41.919 --> 00:14:46.919
experience too. It's amazing. Again, visionaries.

00:14:47.610 --> 00:14:50.289
I'll speak to my vulnerable truth on this. One,

00:14:50.470 --> 00:14:54.389
this weekend, I did a ton of trauma work for

00:14:54.389 --> 00:14:56.970
myself. Right. And so here's a little journal

00:14:56.970 --> 00:15:00.429
journaling activity that I was working through.

00:15:00.970 --> 00:15:02.990
And then it continues to the next page and the

00:15:02.990 --> 00:15:07.490
next page. And so there was that. And I'm constantly

00:15:07.490 --> 00:15:12.029
trying to prune my social media garden. Right.

00:15:12.090 --> 00:15:14.750
And what I mean, at one time, I actually deleted

00:15:14.750 --> 00:15:17.500
over a thousand prints. You know, and now I kind

00:15:17.500 --> 00:15:20.539
of regret that because I didn't need to do that.

00:15:21.240 --> 00:15:23.980
That that wasn't the move that I really wanted

00:15:23.980 --> 00:15:26.679
to make. What I wanted was to clean up my newsfeed

00:15:26.679 --> 00:15:29.899
so that I could see my friends and family again.

00:15:30.279 --> 00:15:33.919
And so then from there, I started last year,

00:15:33.960 --> 00:15:38.090
I started unfollowing all the people that. were

00:15:38.090 --> 00:15:41.009
just coaches um or just entrepreneurs that weren't

00:15:41.009 --> 00:15:42.769
really connecting with me and they weren't really

00:15:42.769 --> 00:15:45.149
following up they were like walking billboards

00:15:45.149 --> 00:15:48.230
um and so they're not they're just trying to

00:15:48.230 --> 00:15:50.250
figure it out and i get that so i didn't want

00:15:50.250 --> 00:15:52.629
to unfriend so now i don't unfriend them i unfollow

00:15:52.629 --> 00:15:56.299
so they don't see constant advertisements um

00:15:56.299 --> 00:15:58.799
you know in the form of organic posts and so

00:15:58.799 --> 00:16:00.340
those are the types of things you can do but

00:16:00.340 --> 00:16:02.799
i also make sure if i if i have a friend or connection

00:16:02.799 --> 00:16:04.960
who happens to be a debbie downer hey no offense

00:16:04.960 --> 00:16:10.100
to debbie she's a debbie effort um but if um

00:16:10.100 --> 00:16:12.460
if i happen to have somebody like that the negative

00:16:12.460 --> 00:16:14.980
neds out there then oh no like i am not going

00:16:14.980 --> 00:16:17.220
to follow what they put out there i'm not going

00:16:17.220 --> 00:16:20.379
to let them throw their mud um you know or or

00:16:20.379 --> 00:16:23.620
bring their rain cloud over my head that's something

00:16:23.620 --> 00:16:26.779
to protect myself of again and so this uh this

00:16:26.779 --> 00:16:29.740
idea of my legacy tree and then being able to

00:16:29.740 --> 00:16:34.759
go somewhere holistic right to go and see wow

00:16:34.759 --> 00:16:39.279
like what what is what i'm doing um making an

00:16:39.279 --> 00:16:41.980
impact is it making a difference am i then able

00:16:41.980 --> 00:16:45.529
to focus and shift more time to that Because

00:16:45.529 --> 00:16:48.549
it's absolutely, I can see the immediate reciprocal

00:16:48.549 --> 00:16:51.210
effect of being able to have access to that.

00:16:51.350 --> 00:16:53.450
So Debbie, thank you for building the mentor

00:16:53.450 --> 00:16:56.210
project. I met a couple of really, really great

00:16:56.210 --> 00:16:58.389
people through that. And I'm very grateful for

00:16:58.389 --> 00:17:00.409
those relationships. And in addition to that,

00:17:00.429 --> 00:17:03.230
now we get to learn from and see the impact that

00:17:03.230 --> 00:17:05.970
Legacy Tree is going to have. Thank you. And

00:17:05.970 --> 00:17:07.670
thank you for having me on. I always learn from

00:17:07.670 --> 00:17:10.809
you, Jackson. Well, likewise, the feeling is

00:17:10.809 --> 00:17:12.650
mutual. So Vision Pros, we hope that you do as

00:17:12.650 --> 00:17:15.079
well. We invite you. Come and be on our show.

00:17:15.140 --> 00:17:16.720
On the top right corner, click on that button

00:17:16.720 --> 00:17:19.200
that says, Be Our Guest. And we'd love to have

00:17:19.200 --> 00:17:20.880
you come share your vision with us. And we'll

00:17:20.880 --> 00:17:23.140
see you. on the next episode of Vision Pros Live.

00:17:23.319 --> 00:17:25.279
Thank you for being here today. I'm really happy

00:17:25.279 --> 00:17:27.500
that you tuned in to Vision Pros Live. I'm looking

00:17:27.500 --> 00:17:30.759
forward to seeing your reactions as these episodes

00:17:30.759 --> 00:17:32.539
continue to move forward. This is going to get

00:17:32.539 --> 00:17:35.180
more and more fun. We'll have more and more engagement

00:17:35.180 --> 00:17:37.240
as well. We'll invite people to participate in

00:17:37.240 --> 00:17:39.440
the show. And thank you for giving us your time

00:17:39.440 --> 00:17:41.700
and attention. Have an excellent time building

00:17:41.700 --> 00:17:44.039
out your vision and becoming a vision pro yourself.
