WEBVTT

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Hey everybody, welcome back to another episode

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of Vision Pros. I'm your host and coach, Fletcher

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Ellingson. Today on the show, we've got Ginny

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Waller. And Ginny Waller is from Waller Consulting,

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also the brand that a lot of her clients refer

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to her as, Capacity to Dream. Welcome to the

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show. Thank you, Fletcher. It's good to be here.

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Yeah. Capacity to Dream. I like that. Tell me

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a little bit about what that means. So when I

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first decided that I wanted to have the business,

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the idea that I really came to is that for nonprofits,

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what is our big mission? What's our big overall

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focus is that we want to get to a point where

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we're no longer needed in our world. And organizations,

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especially nonprofits, tend to work on it. dime

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and try to do all the things. And I wanted to

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create a business that could help them build

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that capacity so that they were able to actually

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see their visions come to life and then be able

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to walk away and go do something else and save

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the world in another place. The idea behind it

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was build capacity to dream the vision. I like

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that. I like that. That's a neat goal. That's

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a neat vision. Hey, before we get into things

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much deeper, Start me off with a win. What's

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something that's going well in your world, professionally

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or personally? And the reason we like to do this

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is we want to remind people there is plenty of

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good still occurring in the world. And what's

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right with the world is always available. What's

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wrong with the world is always available. It's

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where we put our focus. So lay it on us. What's

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going well? Well, we have a lot of good things

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going on in both the nonprofit sector as well

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as my business. So with our business, we just

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launched what we call upshift. It's our strategic

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framework around strategic planning. And it's

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pretty darn exciting. The idea is that strategic

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planning typically has been done. in very much

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of a bubble like if you hire me and you uh you're

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you make post -its we're gonna go and we're gonna

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talk to your staff and we're gonna talk to some

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of your um financiers we're gonna talk to some

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individuals that care about your post -its maybe

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your vendors um and we're gonna hear from a variety

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of people but we're really gonna be listening

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to you right like you're the idea behind your

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business is where we want to take it for strategic

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planning well in the nonprofit sector It's not

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true because you work for the public and it's

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the community's organization. It's not your organization.

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So really, we have designed strategic planning

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so that it is focused on the client experience

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or the customer experience. And we listen to

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the customer and the client. It doesn't always

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get you what you want if you're the CEO of your

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nonprofit, but it's going to get what the community

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wants and what the community needs. And so that's

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really where we put our emphasis. So we just

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launched Upshift, and that Upshift is all about

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centering on the client voice and maybe the prospective

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client voice, those voices we haven't heard from

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before. Who are we not getting to that we need

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to understand why we're not getting to them?

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So we've launched this. We've been doing it now

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for 10 years, but now we have it in a way that

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we can package it for clients who may even be

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on the smaller side and haven't before felt like

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strategic planning was in their reach. So that's

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been really exciting in the nonprofit sector

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as a whole. What we're seeing is that organizations

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for the first time ever are willing to look at

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what they do really well. and lean into that

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and then consolidate or figure out ways that

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they can partner at a really high strategic level

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with other organizations to do the other pieces.

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So you know how this works. A long time ago,

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nonprofits started picking up. Well, somebody

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needs to feed the community and someone needs

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to house them and someone needs to get their

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to take care of the other main needs that we

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need to do. And so they're doing all the things.

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And what we've really been trying to encourage

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for the past. five years or so is to have organizations

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go after what they do really well which may be

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feeding the homeless or feeding the hungry and

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or the unhoused and then having someone else

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handle other pieces that they do really well

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and leaning into that and organizations are finally

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doing it we're seeing actually community foundations

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across the country willing to fund this and they're

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interested in having these conversations with

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organizations about And the strategic partnerships,

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but also merger and acquisition and seeing how

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that we can make ourselves bigger and better

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for mission and vision focus and without losing

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the impact. In fact, hopefully increasing impact

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and doing it with less money, because, of course,

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that's what we're dealing with. Yeah. Yeah. Neat.

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Yeah. Some really exciting things are happening

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and you're seeing some sounds like you're seeing

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momentum in the space. Yeah. Yeah, I think, you

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know, sometimes you need a little push and a

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lot of the financial situation, especially with

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organizations that have been heavily government

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funded in the last 30 years, even since inception,

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are now having to have these really hard conversations

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around who we are and where are we going? Because

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we no longer have the funding that we had before.

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And that. You know, that's an opportunity that

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has allowed itself to make force people's hand

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at exploring maybe things they wouldn't have

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done before. Partnerships they would not have

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looked at before. Yeah. Yeah. Forcing the hand

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into different levels of collaboration. Yeah.

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Yeah. And really exciting because even partnerships

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that heretofore may not have. even been on the

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table that they would not have even partnered

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with whether it's from the private sector or

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maybe a non -profit that they isn't actually

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not maybe necessarily value aligned we can help

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them start to work with those organizations so

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that they are having those conversations that

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they weren't willing to have before That's pretty

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exciting for me because when I go into a nonprofit,

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oftentimes there's so much cleanup that needs

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to be done. They're spread so thin. Staff are

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really burned out. And the answer lies in all

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of these partnerships in the community that are

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also doing the work. They're just doing it in

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different ways. And how can we bring that together,

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be conveners and really have a larger conversation

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to make a larger impact? Yeah, you know what

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is abundantly clear as we're talking, and it's

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no surprise because this, in my opinion, is how

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life always works, but creation is always occurring

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through language, right? So what you're really

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getting at is new conversations because in conversations,

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in language, creation... can occur and what i

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heard you saying you in fact you use the word

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people are needing to be willing and and the

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willingness is to have that is to open their

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mind expand their mind and have a have a different

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conversation um and and as a result we can be

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we can create newly would is that accurate Yeah,

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I think that's really it. It's like people really

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thinking about ways to do things differently.

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Before, there was money. So why do we have to

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do it differently? Let's keep doing it the same

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way we've been doing it all of this time. But

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now that there isn't any money, we really are

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going to have to have that conversation. How

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do we do this differently? And you know what?

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It might be better. And that's pretty awesome.

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Yeah, it could be better, right? It might look

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very different, but it could be more impactful.

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Exactly. There's a statement on your website

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that I really like. It says, nonprofit is a tax

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status, not a business model. Talk to me about

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that. I'm not sure how much familiarity you have

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with the nonprofit sector, Fletcher, but a lot

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of nonprofits believe very much in that charity

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mentality. Our clients are needy. We're needy.

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We're going to take your dollar and we're going

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to squeeze every bit out of it and we're going

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to not pay our people and and we're gonna ask

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everybody for a cut and try not to spend anything

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to make the money we're just it's we're gonna

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work really really at this low level and you

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and i both know when you're building a business

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you have to spend money you have to invest in

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that business to build the capacity that you

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need and oftentimes our clients adopt the same

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mentality as they as their clients that they're

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serving and that is what i'm always trying to

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say that as You're a business like you still

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have to function. And yes, you should make money.

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And when I hear a nonprofit say, oh, but we're

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nonprofit, we don't need to make money. What

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do you want to be in business next year to help

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your people? Well, then, yes, we need to make

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money. We're just going to put it back into the

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organization versus into your pocket. And so

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it's really thinking differently about how what

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nonprofit means and getting away from that charity

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mentality that really is pervasive. And that's

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why you get these. I always hear nonprofits say,

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I need, we need a new marketing person and we

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need a bus that takes people places. Well, you

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actually don't need. We have a mission and your

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clients are the ones who need it. So let's figure

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out how we as a business can get them there,

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can support that. Yeah. So good. Well, well said.

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Again, I. can't help but to bring it, bring it

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back to language again. You know, I think language

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matters and the, and the more accurate we are

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with it, like instead of saying we need, like,

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how about we're creating, we're creating, we're

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creating a new transportation opportunity for

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our clients. We're creating a new department

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head. We're create, you know, really because.

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Because we have an emotional reaction to the

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language that we use. And it also, if we say

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that, then our mind begins to expect that that's

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going to happen. So I love what you're talking

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about, kind of reframing and reeducating some

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of the nonprofit mentality and busting some of

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those myths. very good yeah that's what i always

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try to tell the clients is like you have the

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solution to the societal problem like that's

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amazing you don't need you have the solution

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for your clients and they're the ones who need

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so we just have to reframe that so yeah it really

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goes back to language and thinking differently

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but it actually affects the entire culture of

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the organization exactly i mean it's going to

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infiltrate everything that they do from you know

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top down if it's done right Yeah, exactly. It

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affects the culture of the organization. So,

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you know, if you're watching this or listening

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to this and in what she's saying is landing with

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you, then, you know, really reach out to her,

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connect, see what they can offer. Because what

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what she's talking about is and again, it goes

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back to your capacity to capacity to dream. You

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know, frequently when a nonprofit begins it.

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begins because there was a dream there was a

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vision and then what happens is business occurs

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and we weren't equipped to run a business but

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we had this you know incredible and inspiring

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vision and it's and it's beautiful but the business

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is a different component that most of us are

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not equipped for so you know jenny's jenny and

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her business here are here to help you run more

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efficiently run better uh step into that capacity

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and the thing that i really love that you said

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at the beginning of the show is you want to be

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able to help people do this so well that ultimately

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they can step away because that's that's that's

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like the ultimate in my opinion that's the ultimate

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success the ultimate accomplishment i set out

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to do this thing it's now running well i can

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go over here now and do what's next that's right

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yeah because the people who go into non -profit

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work They are problem solvers who have a passion

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for trying to fix our world. I don't want you

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centered on one issue for the rest of your life.

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Like, let's get you spread out. Let's get you

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solving all of them. And there is such opportunity

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for that. But you get bogged down. I had I worked

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with an organization. I used to work in the interpersonal

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violence field a lot and still do with my clients.

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And I would hear them say. But we're never going

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to be out of business. There's always going to

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be sexual violence. There is always going to

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be domestic violence. And I'm like that right

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there is the mentality that you have bogged into

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as a nonprofit. You have forgotten that you were

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created to offer a solution to a problem. Prevention

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being one of those. And so if you're not believing

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that you're going to get to that vision, you're

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not. i mean you're just not going to get there

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and then then we don't we can't take you and

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put you into another project for prevention of

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something else because you're so good at solving

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that problem um i believe that firmly like within

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my soul that organizations really have to believe

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that that vision is attainable and they're there

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to fix it yes yeah and again language i mean

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when i hit that language again it's all about

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like how they're How they're saying it, how they're

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portraying it, what they're there for. Otherwise,

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you're going to be in existence for another hundred

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years and you're going to still be begging people

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for money to keep your lights on. And we're going

00:13:47.639 --> 00:13:50.059
to hear the same letters and the sob stories

00:13:50.059 --> 00:13:54.460
about how it's all bad and dark everywhere. And

00:13:54.460 --> 00:13:58.659
it's not it can be avoided and we can make we

00:13:58.659 --> 00:14:01.480
can do better than that. Yeah. Yeah. Like you're

00:14:01.480 --> 00:14:04.139
I think I think you said on your website, crisis

00:14:04.139 --> 00:14:08.919
averted. Yes. don't have to live there. We don't

00:14:08.919 --> 00:14:11.240
have to live in the fire. It's not, it's not,

00:14:11.259 --> 00:14:13.580
that doesn't have to be that way. But I think

00:14:13.580 --> 00:14:15.440
that's just the mentality of a lot of nonprofits.

00:14:16.039 --> 00:14:20.360
Yeah. So again, if you're somebody that's watching

00:14:20.360 --> 00:14:22.080
or listening to this and you are involved in

00:14:22.080 --> 00:14:24.940
a nonprofit running a nonprofit or just involved

00:14:24.940 --> 00:14:29.120
in it, you know, you, you may experience this

00:14:29.120 --> 00:14:32.340
in your, your, in the culture. And so if, if

00:14:32.340 --> 00:14:35.500
you feel like, Gosh, we need a reboot. We need

00:14:35.500 --> 00:14:38.039
a reset. We need or we need a shot in the arm.

00:14:38.100 --> 00:14:42.960
We need some new thinking. Then you got to reach

00:14:42.960 --> 00:14:46.000
out to her. And what's the best way to connect

00:14:46.000 --> 00:14:48.750
with you? Well, the best way is to go on my website.

00:14:48.850 --> 00:14:51.389
So capacity to dream. That's the place to go.

00:14:51.789 --> 00:14:54.250
You're going to get all kinds of resources. A

00:14:54.250 --> 00:14:56.889
lot of the preaching that I have done today,

00:14:56.990 --> 00:14:58.929
because I do love to I do love to bring people

00:14:58.929 --> 00:15:01.490
to church. They'll see a lot of that on my website

00:15:01.490 --> 00:15:04.289
as well. And a lot of free resources, because

00:15:04.289 --> 00:15:07.340
I think it takes us. hearing things a few times,

00:15:07.480 --> 00:15:10.179
especially when they're hard truth to be ready

00:15:10.179 --> 00:15:13.580
to actually take that next step of doing the

00:15:13.580 --> 00:15:16.580
thing and making the change. So there are a lot

00:15:16.580 --> 00:15:19.100
of resources, a lot of places to get ways to

00:15:19.100 --> 00:15:20.820
get in touch with me there, as well as to get

00:15:20.820 --> 00:15:22.759
in touch with other folks that are doing the

00:15:22.759 --> 00:15:25.740
same work and live by the same mentality as I

00:15:25.740 --> 00:15:29.720
do in regards to what change can mean for the

00:15:29.720 --> 00:15:35.419
nonprofit world. Cool, cool. So and the. Domain

00:15:35.419 --> 00:15:40.340
name again is capacitytodream .com. Capacitytodream

00:15:40.340 --> 00:15:43.019
.com. Go there, check it out. It's a great website.

00:15:43.240 --> 00:15:46.600
It's really well put together. Lots of good information

00:15:46.600 --> 00:15:49.600
there. And yeah, reach out. Start a conversation

00:15:49.600 --> 00:15:54.919
and see what's possible. Jenny, so good to talk

00:15:54.919 --> 00:15:56.559
with you today. Is there anything else you'd

00:15:56.559 --> 00:16:00.159
like us to know before we wrap up? Well, I think

00:16:00.159 --> 00:16:02.899
the last thing I would add is that nonprofits

00:16:02.899 --> 00:16:05.059
right now are experiencing a lot of change, right?

00:16:05.120 --> 00:16:08.639
We're losing money, large funders. We're losing

00:16:08.639 --> 00:16:13.000
our staff. CEOs, the C -suite, are moving out

00:16:13.000 --> 00:16:16.740
of the sector so fast. that you wouldn't believe

00:16:16.740 --> 00:16:19.320
that there's something like 40 % turnover anticipated

00:16:19.320 --> 00:16:21.919
over the course of the last year and next year.

00:16:22.000 --> 00:16:25.659
Wow. So with that kind of change, you have an

00:16:25.659 --> 00:16:28.879
opportunity here to do it, right? This is when

00:16:28.879 --> 00:16:31.360
there's no leader at the helm that's specific,

00:16:31.580 --> 00:16:35.340
that's tied to anything. Go for it. And at Water

00:16:35.340 --> 00:16:38.039
Consulting, we can assist with that to seize

00:16:38.039 --> 00:16:40.539
that opportunity and to take your organization

00:16:40.539 --> 00:16:43.139
to a whole nother level you never dreamed of.

00:16:43.600 --> 00:16:46.440
Yeah, and so thank you for that. And I want to,

00:16:46.440 --> 00:16:49.919
again, spotlight something you just said. With

00:16:49.919 --> 00:16:53.740
the level of transition that's happening in the

00:16:53.740 --> 00:16:58.100
nonprofit sector right now, hear what she said.

00:16:59.179 --> 00:17:04.079
It might be unsettling, but this is an opportunity.

00:17:05.200 --> 00:17:09.920
So seize it. Love it. I love it. Thank you, Jenny,

00:17:10.019 --> 00:17:12.859
for being on the show today. It's time now for

00:17:12.859 --> 00:17:15.259
you all to get out there. Be a source of kindness.

00:17:15.380 --> 00:17:18.059
Be a source of contribution. You do have something

00:17:18.059 --> 00:17:20.779
to offer this world. And I believe in you. Thank

00:17:20.779 --> 00:17:22.759
you for being here today. I'm really happy that

00:17:22.759 --> 00:17:24.799
you tuned in to Vision Pros Live. I'm looking

00:17:24.799 --> 00:17:28.059
forward to seeing your reactions as these episodes

00:17:28.059 --> 00:17:29.839
continue to move forward. This is going to get

00:17:29.839 --> 00:17:32.480
more and more fun. We'll have more and more engagement

00:17:32.480 --> 00:17:34.559
as well. We'll invite people to participate in

00:17:34.559 --> 00:17:36.740
the show. And thank you for giving us your time

00:17:36.740 --> 00:17:39.019
and attention. Have an excellent time building

00:17:39.019 --> 00:17:41.579
out your vision and becoming a Vision Pro. yourself.
