WEBVTT

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Hey everybody, welcome back to another episode

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of Vision Pros Live. I'm your host and coach,

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Fletcher Ellings. And today on the show, we're

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talking with Danielle Hutchinson. She's the Chief

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Creative Officer at Authors on Mission. Good

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morning. Welcome to the show. Good morning. Thank

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you so much for having me on. I'm excited. Yeah,

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right on. Before we dive in to exactly what it

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is you do and how and who you help, I'd like

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to start off with something that's going well.

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What's a win or something professionally or personally?

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And the reason we do this is there's a lot of

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uncertainty in the world. There's a lot of suffering

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going on. And we want to remind people that there's

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still good in the world and that we can be the

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cause of that good in our life. So, Danielle,

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what's something that's going well in your life?

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Well, something that's going well in my life

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is that I've been a ghostwriter and editor for

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a couple of years now. I've written hundreds

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of books for other people. And one win is that

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I am finally almost done writing my own book,

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which is, you know, just a really funny kind

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of like a joke. I always say is I always write

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for other people and I'm for myself in the summer.

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finally put the time in, scheduled it in, and

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I'm very happy to say it's in the works. So it's

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very exciting. All right. Well, congratulations.

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Can you give us a preview of what it's called

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or what it's about? Yeah, so it's about humanizing

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your manuscript, which these days AI is huge.

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Everybody's using Clotter to pump out manuscripts,

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but it's... kind of garbage because it's a robot

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writing it. It doesn't relate to anybody. So

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I'm writing about some tips and techniques that

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I use to help my clients bring life into their

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manuscripts. It was really fun to write about.

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I moved into some personal stories. So I'm looking

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forward to kind of taking it from the draft stage

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to pushing it out into the world soon. Very excited

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for it. All right. All right. When do you anticipate

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having it completed? um it's still in the works

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it's still in the works but in the meantime i

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am still you know here with authors on mission

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continuing to help other people bring their own

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manuscripts to life too so um it's a busy schedule

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so to answer your question i'm not quite sure

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but it's coming soon all right well well best

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wishes with it um all right so the the show we're

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on here is called vision pros and we're all about

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hearing about people's visions um to me that's

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uh um an interesting and oftentimes inspiring

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topic you know there's a lot of there's a lot

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of conversation with people in our lives during

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the day but it's usually or frequently about

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stuff that's not inspiring or not stuff that

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we're not passionate about right it's about just

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kind of navigating day to day so i love that

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we get to talk with people about what their vision

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is so i'm curious what's your vision Yeah, so

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before I answer what my vision is, I guess I

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should sort of back up a little bit to give you

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a little bit of background information about

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myself. I work as a teacher as well, in addition

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to being the Chief Creative Officer here at Office

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on Mission. and also ghostwriting editing for

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people so it's a very busy um schedule one that

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i love doing but my vision would be then to just

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solely focus myself on the publishing side of

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things and the writing side of things and i think

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it's so important because these days everybody

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really does have a story to tell no matter where

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you come from where your industry is and i think

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it's important that we give people those opportunities

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to get their books out there so yeah My vision,

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therefore, would be to be able to expand my reach

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to help other people to, you know, get those

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dreams across. And, you know, of course, technology,

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as I mentioned before, is going to be playing

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a huge role in it. But, you know, AI to embrace

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that dream and to help others reach that. I think

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that's a beautiful thing. Yeah, right on. Yeah.

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So so what I heard you say in that is that your

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vision is to help, you know, as many people as

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you can. to get their story out there in front

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of others. Because lots of us do have a book

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inside of us. We do have a story that we want

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to bring to a wider audience. And with all the

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technology that we have today, it's really more

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accessible than it's ever been. Would you agree

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with that? Oh, absolutely. Yeah. I mean, anybody

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could just, you know, throw something out there,

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just get it out using the AI -generated tools.

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But I do have to say, I think it's a matter of

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balancing that using it as a tool rather than

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just, you know, solely using the computer, which

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is why you kind of need assistance sometimes.

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And as I mentioned before, I help them humanize

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it and bring their stories to life that way.

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But it does make it more accessible. But I guess

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my vision would be to just expand what I'm able

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to do to help those stories become even better,

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to relate to more audiences, to get the message

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across even stronger, too. Yeah, right on. As

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people are listening to this and because you

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and I both have just felt like everyone's got

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a story to tell. And some people would probably

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agree like, God, I'd love to tell my story or,

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you know, I'd love to write that story. But I'm

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going to play devil's advocate. So a lot of them

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are thinking like, but get real, Danielle. I'm

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also a teacher and I don't have time or I'm also

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have a full family. I don't have time or I've

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never written one. i haven't taken any classes

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on on writing one so would i love to have a book

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you bet but it doesn't really seem very realistic

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or like it's in the cards for me talk to talk

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to that person who is thinking along those lines

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yeah i mean so that's what building a team and

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building systems really comes into play because

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if you think you don't have the time if you don't

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have the you know quote unquote writing talent

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which i would say you always do have something

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in there um that's what building a team is you

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hire somebody to help you get the proper outline

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in place one that targets the right audience

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and builds And it structures your book in a way

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that you can pull content from it later on to

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market it down the road. That sort of thing.

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You also can hire a ghostwriter. We call ourselves

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the angel writers. So we help you work with you

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chapter by chapter to get that vision out there.

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And we take the burden off your shoulders. You

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know, even if you're busy and just, you know,

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all you have to do is build a friendship with

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a ghostwriter, then get to know you. based on

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that they can really take your authentic voice

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and put it onto the paper so regardless of what

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your situation is if you're thinking this isn't

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for me you know why not there's so many benefits

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just getting that book out there whether it be

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just for legacy something to hand your children

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down the road or you know most commonly these

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days are you know using it as a business card

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a way to attract clients to your brand um so

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many different reasons so Yeah, absolutely. So,

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yeah, like you said, there's lots of reasons

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to write one. Like my uncle and aunt wrote one

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kind of was just a memoir of their lives. They

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each wrote one. And and that type of book was

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really cool because it allowed me to get to know

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them on a very different level than just, you

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know, I grew up having them around all the time.

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And but I had my version of them was from. from

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that of a little boy right from you know and

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a teenager but when i got to read their story

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um from from what while i was an adult and i

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i had a completely different appreciation for

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them uh right so because they were sharing vulnerability

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they were it was a conversation that we probably

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never had growing up um so there's that and then

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there's the books that business people want to

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write, who then want to use that, like you said,

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as their business card. Because if you're at

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a seminar and you're networking and someone gives

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you their business card and another person gives

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you their book, right which one is going to carry

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more weight right exactly exactly and you know

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when you open that book then too within the pages

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it not only shows your values but also how you

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built the business the challenges you faced and

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it gets the client an opportunity to know you

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better you know it's a way for them to really

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bond with what you have going on here and get

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on board with your your vision for your own company

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um so there's just some of the reasons why you

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might want to write book um you know others might

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be if you maybe you don't have a company but

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you're you want to expand your influence you

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know you have some ideas to share your your thought

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leader a good way to do that is by writing a

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book and then therefore using that as a launching

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pack for future speaking engagements or just

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you know on your platforms whatever it might

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be that's just another example the list goes

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on so yeah yeah and and it because and one of

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the the beautiful things that it does is it really

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sets you apart and helps you build that authority

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and credibility. Would you agree with that? Yeah,

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absolutely. Absolutely. You know, just having

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your name on that page, it's a, it's like a shining

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plaque of armor, right? It's a way to show that

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you know what you're doing and that you're an

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expert in the field. So it's, it just gives you.

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Yeah. So for somebody who's never done this before

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and they're listening to you and they're like,

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well, Definitely seems like, you know, more accessible

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doing it this way. But how long would something

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like this take? So it does depend. If you're

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really on board with it and you're directly involved,

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it can be done within a couple of months. You

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know, I've had it done honestly within a week

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myself. I remember there was this one time I

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had a client call me. I was at ShopRite. It was

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Sunday. And he says, I want to book her in by

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next Sunday. And I'm like. That's seven days.

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But, you know, with the right time and the right

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effort for it, you can make it happen. Most of

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the time, though, just in a couple months, because

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I do work with my clients, we have a weekly video

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call. We chat, bond, get to know each other.

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I write the chapter that week, and we discuss

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it the next week on the next video call. And

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it's a really collaborative process. But, you

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know, during that, we might take a little longer.

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And, of course, the review stage is when the

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client's looking over the materials. We're waiting

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for the turnaround time. So it's dependent on

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the involvement you're looking for. But if you're

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looking for something speedy, it's definitely

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doable too. Yeah, exactly. It depends on what

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your needs are. So if you're looking for like

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a quick, almost like an e -book type, but it's

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still a physical book, yeah, that's going to

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be less. I mean, right, a 70 -page book is going

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to be a lot easier than, you know, a 250 -page

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book or whatever it is. um so yeah so the time

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frame is and it's going to be largely dependent

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on the client too is like how how forth uh how

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timely are they bringing forth the the content

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to you their ideas the you know getting back

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to you that so but but what i hear you saying

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is yeah you could have your book written in in

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a few months and and published right of course

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and as long as you have a strong outline from

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the get -go that also There's a lot of times

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you know what you want in each chapter and you

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really think it through and think about how each

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piece connects to the next piece of what you're

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writing. Oh, you know, one of the most important

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parts is having a strong outline because when

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you have a strong foundation, you know exactly

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what's going in each chapter in the correct order.

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Well, that just makes everything flow so much

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quicker moving forward. And it also removes any

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need for large revisions, which is another chunk

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of time. So there's more. effort you put forth

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to creating that outline the smoother it'll be

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moving forward yeah right on and and i also love

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that you highlighted you the person's going to

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be working with a team they're not doing this

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by themselves you're hiring a team of experts

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to help you and and your company has helped so

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many people do this this is not the first time

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um so you've got a process in place to help uh

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to that's really efficient um and and they're

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not just hiring one person they're hiring a team

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of people um that are going to help you bring

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your vision into the physical realm um if if

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this is resonating with some people and they're

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like god you know what Maybe I need to give her

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a call. Maybe I need to check this out. Tell

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us how we get in touch with you, because I've

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been to your website, and they've got a whole

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bunch of videos and testimonials from real people

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just like you and me who have gone through this

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process, and they've got glowing testimonials

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on there. And what's cool about these testimonials

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is look them up. These aren't fabricated. Go

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and find the books on Amazon, right? Real testimonials,

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real people. real experiences how do they get

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in touch with you and find out more well you

00:12:54.539 --> 00:12:56.360
just have to head to authors on mission .com

00:12:56.360 --> 00:12:58.559
the website that you just mentioned there's a

00:12:58.559 --> 00:13:00.759
button on the top where you can schedule a consultation

00:13:00.759 --> 00:13:03.139
and we'll chat with you about what your needs

00:13:03.139 --> 00:13:05.440
are maybe you're looking for just some editing

00:13:05.440 --> 00:13:07.059
services because you already have the manuscript

00:13:07.059 --> 00:13:09.519
written or you start from scratch you need to

00:13:09.519 --> 00:13:12.059
find your right angel writer for you or maybe

00:13:12.059 --> 00:13:13.659
you have the book out there and you just need

00:13:13.659 --> 00:13:16.409
some marketing help or assistance or assistance

00:13:16.409 --> 00:13:19.590
with TED Talks, podcasting. So whatever it might

00:13:19.590 --> 00:13:21.590
be, just, you know, chat with us. Let's figure

00:13:21.590 --> 00:13:24.570
out how we can help. I love that. And I'm glad

00:13:24.570 --> 00:13:27.470
you said what you just did because some people

00:13:27.470 --> 00:13:29.490
might already have the manuscript written, but

00:13:29.490 --> 00:13:33.350
they're just like, but editing it? I mean, because

00:13:33.350 --> 00:13:36.450
you can't really edit your own work. No, you

00:13:36.450 --> 00:13:38.710
need a fresh set of eyes for sure. Absolutely,

00:13:38.990 --> 00:13:41.149
right? Because you're not going to catch all

00:13:41.149 --> 00:13:44.389
the mistakes or you're too close to the project.

00:13:44.710 --> 00:13:47.440
So yeah. You may have written, but you need another

00:13:47.440 --> 00:13:50.559
set of eyes. Or like you said, you may have it

00:13:50.559 --> 00:13:52.879
done already, but you're just like, how do I

00:13:52.879 --> 00:13:55.759
market this thing now? Because that's the next

00:13:55.759 --> 00:14:00.679
phase is like getting a book written and publishes

00:14:00.679 --> 00:14:03.419
a huge accomplishment. That's one game that you're

00:14:03.419 --> 00:14:06.779
going to play the writing, publishing. And then

00:14:06.779 --> 00:14:09.279
there's this other game that once you have, you're

00:14:09.279 --> 00:14:12.700
like, oh. How do I now market this thing? How

00:14:12.700 --> 00:14:14.679
do I use it? Right. And so you can help with

00:14:14.679 --> 00:14:17.179
that as well. Yeah. Yeah, absolutely. And the

00:14:17.179 --> 00:14:18.820
marketing is a huge thing. So many people think

00:14:18.820 --> 00:14:20.539
once you book out there on the shelves, that's

00:14:20.539 --> 00:14:22.299
it. You know, you're done. But it's not. You

00:14:22.299 --> 00:14:24.519
can continuously pre -license it. The best way

00:14:24.519 --> 00:14:27.179
is to get that marketing assistance. It's the

00:14:27.179 --> 00:14:29.279
only way to spread your message beyond just having

00:14:29.279 --> 00:14:31.559
it sit on that shelf at the bookstore. That's

00:14:31.559 --> 00:14:34.419
right. Yeah. And I also want to let people know,

00:14:34.460 --> 00:14:38.879
too, like once you've done this. You can order

00:14:38.879 --> 00:14:43.600
copies of your own book at a significant discount

00:14:43.600 --> 00:14:46.620
and then you can mail these out. You can take

00:14:46.620 --> 00:14:49.879
them to trade shows. You can take them to the

00:14:49.879 --> 00:14:52.460
seminar or the workshop that you're delivering.

00:14:52.639 --> 00:14:57.700
They really become a powerful asset in your marketing

00:14:57.700 --> 00:15:01.000
of your own self and your own business. And I

00:15:01.000 --> 00:15:05.100
love that about self -publishing. Absolutely.

00:15:05.279 --> 00:15:07.000
Yeah. You never know the opportunities you might

00:15:07.000 --> 00:15:08.799
rise in, even if it's not an event, but just

00:15:08.799 --> 00:15:10.720
having copied your own book with you and your

00:15:10.720 --> 00:15:13.100
briefcase, your purse, and you never know if

00:15:13.100 --> 00:15:14.840
you're going to meet, pass on to somebody on

00:15:14.840 --> 00:15:17.460
the subway, right? Whatever it might be. Keep

00:15:17.460 --> 00:15:22.240
your eyes open. Yeah. Yeah. Danielle, great information.

00:15:23.279 --> 00:15:25.539
Thanks for sharing your vision. Thanks for sharing

00:15:25.539 --> 00:15:28.779
what's possible for people. Anything else you'd

00:15:28.779 --> 00:15:32.139
like to say before we wrap up? Well, you know,

00:15:32.139 --> 00:15:34.399
learn from my experience. Don't wait to write

00:15:34.399 --> 00:15:37.120
your book. You know, I always focus my best efforts

00:15:37.120 --> 00:15:39.379
on my clients, getting their message out there.

00:15:39.580 --> 00:15:43.220
But if you have a vision for your own book, don't

00:15:43.220 --> 00:15:45.659
wait. Just start writing some ideas down, whatever

00:15:45.659 --> 00:15:48.799
it might be. Use the voice app on your phone.

00:15:49.220 --> 00:15:51.200
Get started. That's the only way your book is

00:15:51.200 --> 00:15:54.320
going to get on the shelves. Right on. Right

00:15:54.320 --> 00:15:57.080
on. Daniela Hutchinson, thank you very much.

00:15:57.700 --> 00:16:00.679
Daniela Hutchinson is the Chief Creative Officer.

00:16:01.289 --> 00:16:04.590
at authors on mission go to authors on mission

00:16:04.590 --> 00:16:08.509
.com to find out more and to begin the journey

00:16:08.509 --> 00:16:13.009
of writing your own book um now it's time for

00:16:13.009 --> 00:16:15.769
you all to get out there be a source of kindness

00:16:15.769 --> 00:16:18.590
be a source of contribution you do have something

00:16:18.590 --> 00:16:21.539
to offer this world And I believe in you. Thank

00:16:21.539 --> 00:16:23.519
you for being here today. I'm really happy that

00:16:23.519 --> 00:16:25.559
you tuned in to Vision Pros Live. I'm looking

00:16:25.559 --> 00:16:28.820
forward to seeing your reactions as these episodes

00:16:28.820 --> 00:16:30.600
continue to move forward. This is going to get

00:16:30.600 --> 00:16:33.240
more and more fun. We'll have more and more engagement

00:16:33.240 --> 00:16:35.299
as well. We'll invite people to participate in

00:16:35.299 --> 00:16:37.500
the show. And thank you for giving us your time

00:16:37.500 --> 00:16:39.799
and attention. Have an excellent time building

00:16:39.799 --> 00:16:42.100
out your vision and becoming a vision pro yourself.
