Hey everybody, welcome back to another episode
of Vision Pros Live. I'm your host and coach,
Fletcher Ellings. And today on the show, we're
talking with Danielle Hutchinson. She's the Chief
Creative Officer at Authors on Mission. Good
morning. Welcome to the show. Good morning. Thank
you so much for having me on. I'm excited. Yeah,
right on. Before we dive in to exactly what it
is you do and how and who you help, I'd like
to start off with something that's going well.
What's a win or something professionally or personally?
And the reason we do this is there's a lot of
uncertainty in the world. There's a lot of suffering
going on. And we want to remind people that there's
still good in the world and that we can be the
cause of that good in our life. So, Danielle,
what's something that's going well in your life?
Well, something that's going well in my life
is that I've been a ghostwriter and editor for
a couple of years now. I've written hundreds
of books for other people. And one win is that
I am finally almost done writing my own book,
which is, you know, just a really funny kind
of like a joke. I always say is I always write
for other people and I'm for myself in the summer.
finally put the time in, scheduled it in, and
I'm very happy to say it's in the works. So it's
very exciting. All right. Well, congratulations.
Can you give us a preview of what it's called
or what it's about? Yeah, so it's about humanizing
your manuscript, which these days AI is huge.
Everybody's using Clotter to pump out manuscripts,
but it's... kind of garbage because it's a robot
writing it. It doesn't relate to anybody. So
I'm writing about some tips and techniques that
I use to help my clients bring life into their
manuscripts. It was really fun to write about.
I moved into some personal stories. So I'm looking
forward to kind of taking it from the draft stage
to pushing it out into the world soon. Very excited
for it. All right. All right. When do you anticipate
having it completed? um it's still in the works
it's still in the works but in the meantime i
am still you know here with authors on mission
continuing to help other people bring their own
manuscripts to life too so um it's a busy schedule
so to answer your question i'm not quite sure
but it's coming soon all right well well best
wishes with it um all right so the the show we're
on here is called vision pros and we're all about
hearing about people's visions um to me that's
uh um an interesting and oftentimes inspiring
topic you know there's a lot of there's a lot
of conversation with people in our lives during
the day but it's usually or frequently about
stuff that's not inspiring or not stuff that
we're not passionate about right it's about just
kind of navigating day to day so i love that
we get to talk with people about what their vision
is so i'm curious what's your vision Yeah, so
before I answer what my vision is, I guess I
should sort of back up a little bit to give you
a little bit of background information about
myself. I work as a teacher as well, in addition
to being the Chief Creative Officer here at Office
on Mission. and also ghostwriting editing for
people so it's a very busy um schedule one that
i love doing but my vision would be then to just
solely focus myself on the publishing side of
things and the writing side of things and i think
it's so important because these days everybody
really does have a story to tell no matter where
you come from where your industry is and i think
it's important that we give people those opportunities
to get their books out there so yeah My vision,
therefore, would be to be able to expand my reach
to help other people to, you know, get those
dreams across. And, you know, of course, technology,
as I mentioned before, is going to be playing
a huge role in it. But, you know, AI to embrace
that dream and to help others reach that. I think
that's a beautiful thing. Yeah, right on. Yeah.
So so what I heard you say in that is that your
vision is to help, you know, as many people as
you can. to get their story out there in front
of others. Because lots of us do have a book
inside of us. We do have a story that we want
to bring to a wider audience. And with all the
technology that we have today, it's really more
accessible than it's ever been. Would you agree
with that? Oh, absolutely. Yeah. I mean, anybody
could just, you know, throw something out there,
just get it out using the AI -generated tools.
But I do have to say, I think it's a matter of
balancing that using it as a tool rather than
just, you know, solely using the computer, which
is why you kind of need assistance sometimes.
And as I mentioned before, I help them humanize
it and bring their stories to life that way.
But it does make it more accessible. But I guess
my vision would be to just expand what I'm able
to do to help those stories become even better,
to relate to more audiences, to get the message
across even stronger, too. Yeah, right on. As
people are listening to this and because you
and I both have just felt like everyone's got
a story to tell. And some people would probably
agree like, God, I'd love to tell my story or,
you know, I'd love to write that story. But I'm
going to play devil's advocate. So a lot of them
are thinking like, but get real, Danielle. I'm
also a teacher and I don't have time or I'm also
have a full family. I don't have time or I've
never written one. i haven't taken any classes
on on writing one so would i love to have a book
you bet but it doesn't really seem very realistic
or like it's in the cards for me talk to talk
to that person who is thinking along those lines
yeah i mean so that's what building a team and
building systems really comes into play because
if you think you don't have the time if you don't
have the you know quote unquote writing talent
which i would say you always do have something
in there um that's what building a team is you
hire somebody to help you get the proper outline
in place one that targets the right audience
and builds And it structures your book in a way
that you can pull content from it later on to
market it down the road. That sort of thing.
You also can hire a ghostwriter. We call ourselves
the angel writers. So we help you work with you
chapter by chapter to get that vision out there.
And we take the burden off your shoulders. You
know, even if you're busy and just, you know,
all you have to do is build a friendship with
a ghostwriter, then get to know you. based on
that they can really take your authentic voice
and put it onto the paper so regardless of what
your situation is if you're thinking this isn't
for me you know why not there's so many benefits
just getting that book out there whether it be
just for legacy something to hand your children
down the road or you know most commonly these
days are you know using it as a business card
a way to attract clients to your brand um so
many different reasons so Yeah, absolutely. So,
yeah, like you said, there's lots of reasons
to write one. Like my uncle and aunt wrote one
kind of was just a memoir of their lives. They
each wrote one. And and that type of book was
really cool because it allowed me to get to know
them on a very different level than just, you
know, I grew up having them around all the time.
And but I had my version of them was from. from
that of a little boy right from you know and
a teenager but when i got to read their story
um from from what while i was an adult and i
i had a completely different appreciation for
them uh right so because they were sharing vulnerability
they were it was a conversation that we probably
never had growing up um so there's that and then
there's the books that business people want to
write, who then want to use that, like you said,
as their business card. Because if you're at
a seminar and you're networking and someone gives
you their business card and another person gives
you their book, right which one is going to carry
more weight right exactly exactly and you know
when you open that book then too within the pages
it not only shows your values but also how you
built the business the challenges you faced and
it gets the client an opportunity to know you
better you know it's a way for them to really
bond with what you have going on here and get
on board with your your vision for your own company
um so there's just some of the reasons why you
might want to write book um you know others might
be if you maybe you don't have a company but
you're you want to expand your influence you
know you have some ideas to share your your thought
leader a good way to do that is by writing a
book and then therefore using that as a launching
pack for future speaking engagements or just
you know on your platforms whatever it might
be that's just another example the list goes
on so yeah yeah and and it because and one of
the the beautiful things that it does is it really
sets you apart and helps you build that authority
and credibility. Would you agree with that? Yeah,
absolutely. Absolutely. You know, just having
your name on that page, it's a, it's like a shining
plaque of armor, right? It's a way to show that
you know what you're doing and that you're an
expert in the field. So it's, it just gives you.
Yeah. So for somebody who's never done this before
and they're listening to you and they're like,
well, Definitely seems like, you know, more accessible
doing it this way. But how long would something
like this take? So it does depend. If you're
really on board with it and you're directly involved,
it can be done within a couple of months. You
know, I've had it done honestly within a week
myself. I remember there was this one time I
had a client call me. I was at ShopRite. It was
Sunday. And he says, I want to book her in by
next Sunday. And I'm like. That's seven days.
But, you know, with the right time and the right
effort for it, you can make it happen. Most of
the time, though, just in a couple months, because
I do work with my clients, we have a weekly video
call. We chat, bond, get to know each other.
I write the chapter that week, and we discuss
it the next week on the next video call. And
it's a really collaborative process. But, you
know, during that, we might take a little longer.
And, of course, the review stage is when the
client's looking over the materials. We're waiting
for the turnaround time. So it's dependent on
the involvement you're looking for. But if you're
looking for something speedy, it's definitely
doable too. Yeah, exactly. It depends on what
your needs are. So if you're looking for like
a quick, almost like an e -book type, but it's
still a physical book, yeah, that's going to
be less. I mean, right, a 70 -page book is going
to be a lot easier than, you know, a 250 -page
book or whatever it is. um so yeah so the time
frame is and it's going to be largely dependent
on the client too is like how how forth uh how
timely are they bringing forth the the content
to you their ideas the you know getting back
to you that so but but what i hear you saying
is yeah you could have your book written in in
a few months and and published right of course
and as long as you have a strong outline from
the get -go that also There's a lot of times
you know what you want in each chapter and you
really think it through and think about how each
piece connects to the next piece of what you're
writing. Oh, you know, one of the most important
parts is having a strong outline because when
you have a strong foundation, you know exactly
what's going in each chapter in the correct order.
Well, that just makes everything flow so much
quicker moving forward. And it also removes any
need for large revisions, which is another chunk
of time. So there's more. effort you put forth
to creating that outline the smoother it'll be
moving forward yeah right on and and i also love
that you highlighted you the person's going to
be working with a team they're not doing this
by themselves you're hiring a team of experts
to help you and and your company has helped so
many people do this this is not the first time
um so you've got a process in place to help uh
to that's really efficient um and and they're
not just hiring one person they're hiring a team
of people um that are going to help you bring
your vision into the physical realm um if if
this is resonating with some people and they're
like god you know what Maybe I need to give her
a call. Maybe I need to check this out. Tell
us how we get in touch with you, because I've
been to your website, and they've got a whole
bunch of videos and testimonials from real people
just like you and me who have gone through this
process, and they've got glowing testimonials
on there. And what's cool about these testimonials
is look them up. These aren't fabricated. Go
and find the books on Amazon, right? Real testimonials,
real people. real experiences how do they get
in touch with you and find out more well you
just have to head to authors on mission .com
the website that you just mentioned there's a
button on the top where you can schedule a consultation
and we'll chat with you about what your needs
are maybe you're looking for just some editing
services because you already have the manuscript
written or you start from scratch you need to
find your right angel writer for you or maybe
you have the book out there and you just need
some marketing help or assistance or assistance
with TED Talks, podcasting. So whatever it might
be, just, you know, chat with us. Let's figure
out how we can help. I love that. And I'm glad
you said what you just did because some people
might already have the manuscript written, but
they're just like, but editing it? I mean, because
you can't really edit your own work. No, you
need a fresh set of eyes for sure. Absolutely,
right? Because you're not going to catch all
the mistakes or you're too close to the project.
So yeah. You may have written, but you need another
set of eyes. Or like you said, you may have it
done already, but you're just like, how do I
market this thing now? Because that's the next
phase is like getting a book written and publishes
a huge accomplishment. That's one game that you're
going to play the writing, publishing. And then
there's this other game that once you have, you're
like, oh. How do I now market this thing? How
do I use it? Right. And so you can help with
that as well. Yeah. Yeah, absolutely. And the
marketing is a huge thing. So many people think
once you book out there on the shelves, that's
it. You know, you're done. But it's not. You
can continuously pre -license it. The best way
is to get that marketing assistance. It's the
only way to spread your message beyond just having
it sit on that shelf at the bookstore. That's
right. Yeah. And I also want to let people know,
too, like once you've done this. You can order
copies of your own book at a significant discount
and then you can mail these out. You can take
them to trade shows. You can take them to the
seminar or the workshop that you're delivering.
They really become a powerful asset in your marketing
of your own self and your own business. And I
love that about self -publishing. Absolutely.
Yeah. You never know the opportunities you might
rise in, even if it's not an event, but just
having copied your own book with you and your
briefcase, your purse, and you never know if
you're going to meet, pass on to somebody on
the subway, right? Whatever it might be. Keep
your eyes open. Yeah. Yeah. Danielle, great information.
Thanks for sharing your vision. Thanks for sharing
what's possible for people. Anything else you'd
like to say before we wrap up? Well, you know,
learn from my experience. Don't wait to write
your book. You know, I always focus my best efforts
on my clients, getting their message out there.
But if you have a vision for your own book, don't
wait. Just start writing some ideas down, whatever
it might be. Use the voice app on your phone.
Get started. That's the only way your book is
going to get on the shelves. Right on. Right
on. Daniela Hutchinson, thank you very much.
Daniela Hutchinson is the Chief Creative Officer.
at authors on mission go to authors on mission
.com to find out more and to begin the journey
of writing your own book um now it's time for
you all to get out there be a source of kindness
be a source of contribution you do have something
to offer this world And I believe in you. Thank
you for being here today. I'm really happy that
you tuned in to Vision Pros Live. I'm looking
forward to seeing your reactions as these episodes
continue to move forward. This is going to get
more and more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show. And thank you for giving us your time
and attention. Have an excellent time building
out your vision and becoming a vision pro yourself.