Hey everybody, welcome back to another episode
of Vision Pros Live. I'm your host and coach,
Fletcher Ellingson. So glad you're here. I'm
so glad that you are in this conversation. Today
on the show, we are talking with MC Laubscher.
And he is an author of Get Wealthy For Sure.
He also runs his business called Producers Wealth.
And you can look him up at producerswealth .com.
But before we get to what he does. First of all,
welcome to the show, MC. Hey, thank you for having
me. I've been looking forward to our conversation.
Right on, man. And as I mentioned, I always like
to start off with a win, either something professional
or personal. And why do we do this? Because there's
a lot of uncertainty in the world. There's a
lot of suffering going on. And it's easy to focus
on what's not going well. But we like to remind
people that. There's also still a lot of good
going on and we can be the cause in that goodness.
So what's something that's going well for you?
Well, I'll say that, you know, my wins are number
one, my health and I keep. chomping away at it
every day and chomping and chipping and working
on it. I get my workouts in. I try to purposefully
look at what I eat and how I spend my time and
my energy and my focus. Also, my family, creating
memories with them is another one. Just my overall
state. I love the question and I love how you
frame it because I like to focus on the things
that I can control, and I can control how I feel
every day, my energy, my workouts, my health.
I can control that. I can control the environment
in my own house. Everybody tries to change the
world. I'm like, stop that nonsense. Fix your
own house first. Start by making your bed. Start
in your own house, right? So control the environment.
Is it positive? Are you creating memories? Is
there excitement? and then your state, as Tony
Robbins would call it, because that's how people
interact with you on the outside world, how you
show up in your business, how you show up in
your job, and how you show up everywhere else
in your network. So those are my wins, things
I can't control. You can win them every day,
by the way. Hey, isn't that cool? I love that
you just added that. Yeah, you can have a win
every day. And it's easy to do. And what I heard
you say was you're deliberate. You're intentional
about creating the memories with your family.
You're intentional about your workouts. You're
intentional about influencing your state and
how things operate in your house. And that's
a big deal. You know, if you're listening to
this or watching this and you're like, oh, big.
No, no, no. It is a big deal. Start influencing
and taking responsibility for things that are
occurring in your house. Get your own house in
order before we go out and start, you know, finding
fault with everything else. Right. Take responsibility,
deliberateness, intentionality. Those are powerful
ways of being. So thanks for bringing that to
the table today, man. Yeah. And the other thing
is you have the things that you treasure and
the things that are valuable to you in life you
protect. So protect your health, protect your
family, protect the environment inside of your
house and protect your state. Those things are
valuable. And again. You know, everybody, especially
in my world, because, you know, we're in the
financial world, everybody attaches a dollar
sign to everything, you know, in the world. But
I'm like, that doesn't cost you any money. protecting
those things getting up and just doing a quick
workout in a home gym or you know do a quick
you know what was it an insanity insanity workouts
you know back back in the day uh just just i
mean just being active going for a walk that
kind of stuff like that doesn't cost you any
money um purposely and intentionally blocking
of time to spend with your your family and creating
cool memories uh if you have children and stuff
with them that doesn't cost you any money you
could do really cool things right where you're
at inside of your own house and then just protecting
the environment and protecting your state all
none of that stuff costs any money but i mean
i i consider it more valuable than uh you know
a lot money in a bank account Yeah, exactly.
And let's put it in another perspective, too.
Like, how valuable is your health? How valuable
is your fitness? How valuable is your body? Well,
let me ask you this. If you got two arms and
two legs and I give you $100 ,000 for one of
your arms, is that enough money? You'd be like,
no way. You're crazy. Okay, well, what is it?
$500 ,000? No way. I'm like, a million dollars?
You wouldn't even give me one of your arms for
a million dollars. Right. You're not going to
give me a leg for a million dollars. That's how
valuable you are. You're you are a multi, multi,
multimillion dollar value machine. And like you
said, what do we do for the things that we that
are valuable to us? Protect them. Invest in them.
Right. Yeah. Yeah. I'm running. It's the same
as that concept that, you know, with if you have
to switch roles with Warren Buffett. Right. So
Warren Buffett. I forget how old is he now, but
he's probably in his 90s somewhere up there.
So, you know, statistically, he's he's beaten
the odds with a lot of things in life, but he
doesn't have a very big runway left of life.
Right. Right. But a very full, full life. So
people would say, well, you know, would you switch
spaces with Warren Buffett? And the response
would be like, well, what do you mean? It's like,
well, you'll have billions of dollars, but you
probably have five to 10 years left to live if
even so, if you're lucky. And most people would
be like, yeah, no, I think I'd stay right where
I'm at. So I'm like, so just you're yourself.
You would not switch spaces with Warren Buffett
right now because you're a time billionaire.
Instead of just the money billionaire, right?
Exactly. Yeah. Great, great analogy. All right.
So you are in the world of finance. And so what
I'm going to ask you now, MC, is tell us about
your vision. This is called Vision Pros Live.
So what is your vision? Yeah. So our mission
and we're very mission driven at Producers Wealth
is to elevate the financial well -being of business
owners and their families. So we really help
the helpers, you know, business owners and entrepreneurs.
I mean, they are the producers and the creators
of value that we see. on on in the world out
there and they continue to do so and you know
if you look at the climate globally i mean it's
becoming tougher and tougher for business owners
and entrepreneurs not to spread their ideas that's
the easy part on social media But as far as building
and growing and scaling businesses, when you're
playing the tax game, you're playing the legal
game, all these different frameworks and systems
which we all operate in and switch back and forth,
it's tough. It's a tough environment. So my vision
as the founder and the vision of our company
is to continue to provide. uh financial services
and and strategies geared for business owners
and their families we have found and seen that
business owners and their families struggle why
because they're following average financial advice
and strategies now we're not in the game of average
your audience is definitely not in the game of
average average health yeah that kind of sucks
i mean that means you're overweight right in
fact Average relationships, that puts you in
the divorce category, right? Average state, well,
you're probably on antidepressants and depressed
if you're average. So let's just toss the average
out. Yet when it comes to financial advice and
strategies, which is tailored towards 80 % of
the people out there, the average person, right?
That doesn't serve business owners and their
families. So we are very, very mission -driven
to bring strategies that are tailored for them
and their families. And you would notice that
I've thrown the families there too. Because if
you look at the business owner, what actually
is the purpose and drives and motivates business
owners is their families. So having a plan and
having strategies around them too. enables the
business owner to then swing for the fences.
So that's kind of our vision is to bring advanced
strategies to them. And that's how we elevate
their financial well -being for themselves and
their families. Got it. So we got people listening
now and watching this and they may not self -identify
because. They might fall into several different
camps. One of the camp is like, I already know
it all or I'm doing all right. I'm doing pretty
well or I've got good strategies. Another person
might be like, hold on. MC, what is the average
financial advice? Because am I practicing the
average financial advice? Is that what I've created
in my life? So give us just for kicks and giggles,
give us one. example of some average financial
advice that you think doesn't necessarily serve
well, and then kind of bust that myth, if you
will? Yeah, great question. So if you think about
the average person, they're employed, right?
And there's nothing wrong with that, but it's
someone that has a W -2 or maybe a 1099. So the
average financial advice is, hey, you should
Max out all of your contributions to retirement
plans and then maybe, you know, set up a separate
brokerage account. And then lately, it's like,
you know, maybe you throw in a couple of doggy
coins in there, too, or or Bitcoin or something
like that. But it's very much focused on on that.
So why is that? Why is that advice geared to
the average person? Why is it terrible advice
for business owners? So if you think about business
owners, your biggest. need as a business owner
there's there's none bigger at all stages of
being one is access to capital period full stop
the end i mean without that you don't you don't
have a business okay pause there for a second
because because this is um an important thing
your important concept that you're announcing
and i and i want people to pause and really hear
what you said what he's saying is the number
One priority as a business owner is to maintain
access to capital. Now, I'm going to press a
little bit on that because we have people of
all financial intelligence listening to this.
And and I don't claim to be the best in that
realm. So give me an example of what that means.
Access to capital. Yeah. And back to just bringing
it to why the average advice is terrible for
the business owner. Think about it. When you're
starting your business, you're all in your line.
You're I mean, unless you come from a wealthy
family, which that's not a problem at all. Good
on you. you're all in you're self -funded right
yes and then the business survives which is the
first step it's like oh i'm not gonna go bk this
is fantastic and it's not the bk as in burger
king it's bankrupt um the second one is oh it's
profitable this is great now it's taking off
we've got liquidity and then you've got advisors
which would never have looked at you in the beginning
again It's not a problem. You're just not an
ideal client at that point because you look like
a broke person on paper because you have to be
because you're all in. But they now come into
your world and say, look, you've done a great
job. Let's take some money outside of the business
and diversify. Not a terrible strategy at all.
But then what they do is say, let's give me some
money. Give the money to me, the financial advisor.
I'll put it in stocks, bonds and mutual funds.
And you're diversified outside of your business.
Problem solved. Well, number one, you lost control
over the capital that you've used to continue
to build and grow this company. And especially
if you're between one and five, you know, three
to five is the sweet spot of a million dollars
of revenue. I mean, this is really where you
still need a lot of your own capital to come
in, right? You know, higher up than that, now
we're looking at, you know, raising capital and
partners and that kind of stuff. But I'm talking
especially in the beginning phases. So you lost
control of your capital, which you've used to
float your business, manage all the cash flow
in the business, and then grow it, hire employees,
bring in technology. The second piece is it gets
worse, and it actually gets comical. You are
now investing in other people's businesses. You're
giving Apple liquidity to grow their business.
And again, I don't have a problem with Tim Cook
and Apple. I'm recording this on an Apple computer.
Hey, I'm from South Africa. I don't have a problem
with Elon Musk and Tesla. But hey, Tesla doesn't
need my money for more liquidity to build more
electrical cars. My own business does. So the
other thing that it also comes into play is when
business owners start to grow a little bit of
my capital, they always think of, you know, what
should I be doing with my money now, too? And
it's like, what should you be doing? I mean,
I have people contacting me saying, hey, should
I, you know, invest in this mobile home park,
you know, over here? Dude, you literally bought
like 10 medical practices, bought the real estate.
Like, that's your game. I'm like, he's like,
oh, I want to be a real estate investor. You
are a real estate investor. you just control
you control the businesses on top of the real
estate too why don't you just continue to grow
and scale that you know what you're doing you
know that game better than any other game that's
your best investment right there now you're putting
your money in you know with someone else that
you hope that they know what they're doing you
know in a mobile home park and who knows if cousin
eddie moves in who knows what happens over there
right so i think the the big concept is like
to think about it is you always want to maintain
control over the capital and yet you do want
to be diversified and not lose that control and
then the other thing is you know look at your
your business is your biggest investment at that
stage especially in the stages that i just mentioned
and that should be that should be the main focus
so that's if you just look at the average financial
advice how that could actually hurt you know
the business owner and i'll just finish on that
how could it hurt it the business owner well
If you've diversified and you've lost control
of your capital, you now have to go to the bank
for a proctology exam just to get a line of credit
or get access to capital, just to run your business,
payroll, and so forth, and then invest in technology
and employees and so forth. So you're always
beholden to a third party that can cut you off
or give you very unfavorable terms. And again,
outside financing isn't bad, but when you're
in a position of power. and you've got control
over capital, it just puts you on a better footing
when you're negotiating terms. Yeah. Okay. This
is an interesting conversation, and I really
encourage our listeners to listen in, pay attention.
And I'm assuming you're not saying diversifying
in investments, that's not a bad thing in itself.
What you're saying is there's a there and I'm
reading into this. There's probably a time and
place for that. But at the early stage, you want
to maintain influence over your existing capital
to the best of your ability so that you're not
at the whim of unfavorable terms of having to
prove and defend your positions and really, you
know, go with hat in hand. Can you help me, please?
Not that that's bad. It just doesn't serve you
as well as continuing to invest in your business
and having some liquidity that you can tap into
if needed. Am I hearing that correctly? Absolutely.
Again, I'm not saying not to diversify and have
other investments. There's definitely a time
and a place. There's just in the beginning how
you should be thinking about it and how you should
be executing. It's completely different when
the business is off to the races. You have a
self -managing company that grows every single
year, whether you're involved or not. But in
the beginning stages, you want to have as much
control as you can. here's a diversification
story again um they were running a business out
of a building so they bought the building eventually
with three other tenants in it which they're
the anchor building so now they have a real estate
company which They're the anchor tenant. They
own the real estate because they own the business
on top of that. So he's now in the real estate
game and he is in the business that he's in.
And he has also still got control over his capital.
And he knows that area. He knows the real estate,
the tenants, the business, all that kind of stuff,
which is great because I always jokingly say
and bring it back to Elon Musk. We're not all
Elon Musk. We're not running four or five different
companies. And that just doesn't happen. So as
soon as you start to go from, hey, this is my
business. Oh, let's start. you know let's uh
let's let's start buying car washes no that's
a completely different business which you might
not even be anywhere in the realm of car washes
because you're uh you know you've got a hot dog
franchise let's just say or something like that
uh or a manufacturing company it's like it's
not even in the same world so now all of a sudden
your attention is split which this is a problem
we all have you know it's a shiny object kind
of thing and collectively On average, we have
the attention span of an ad. Entrepreneurs and
business owners, even worse, right? But you're
taking away all that focus. And again, what moves
is where your energy or efforts are behind and
what your alignment is and eventually your capital
in the beginning. So there is a time and place
to band up with your buddy and go buy 20 car
washes down the line. It's just in the beginning
phase is your main focus, which is absolutely
going to move the needle, is controlling your
capital, using that, putting that behind your
business and growing your business. Right on.
That's great. Great conversation. And I think
we uncovered a nice distinction for people to
really consider and get curious. And I want our
listeners to get curious, like, am I doing this?
Am I maintaining? my ability to influence my
own and tap into my own liquidity. It's not good,
bad, right or wrong. It all comes back to, does
it serve me and does it serve my business? So,
right. Yeah, absolutely. I mean, the big, the
big thing about the financial game and I had
a conversation with a great entrepreneur this
morning and I love talking to them, you know,
and he said, you know, MC, I've never actually.
Like taking a break, step outside the business
and look from the outside in because we're so
caught up in what we're doing. Right. Head down,
grinding, you know, work, working very, very
hard. And even if we're working on the business,
you're working hard on the business. Sometimes
when you just step away a little bit and, you
know, and you look at, OK, how can we make this
more effective? How can we make this more efficient?
You know, one of the things that we look at.
For him too, it's like there was a ton of cash
flow leaks that he had in his business. Yours
is very low -hanging fruit if you're listening
to this. Do a membership audit on your business.
You'll probably find like 20 to 25 things on
average if you have a business of around a revenue
of a million bucks a year. You probably have
like 20 subscription memberships because everything
is on subscription these days that you're not
even using, which is costing thousands of dollars.
for your business. So there's a ton of cash flow
leaks that we identified for him. Then we figured
out a way how to diversify his capital without
losing control, create his own banking system.
So he now has guaranteed access to capital all
the time to keep growing and funding his business.
And he's in control of this whole system. He's
redirecting all of this money that was just flowing
out of the business. back to his business and
his family so sometimes and it's not massive
shifts that you need to make right yeah yeah
this i mean you could have three or four tax
moves that a lot of people are not even aware
of that could be a game changer for your business
that's going to free up thousands of dollars
per year compound that over the next 10 15 20
years for your fat for you and your family Pretty
big deal. So there's a little, you know, a lot
of the times that the conversations that I have
is like, you know, listen, you're crushing it.
We're not going to get you to crush it more.
We're going to make one or two tweaks that's
going to exponentially increase what you're doing
because it's going to free up more capital and
put more capital behind the business, which by
itself is going to get you better and bigger
results in the end. Yeah, OK, good. And I want
so there's three things. Just one second. I'm
taking a note. I want to highlight this for our
audience. So there's some practical things that
MC is is talking about doing. And so I like what
you said. We're not here to help. We're not here
to to coach you to crush it more. What we're
helping you to do is to become more efficient.
Right. To go. Yeah. And so you're doing that
by and these are just a couple of things that
our audience can begin to do. But like, look
at your subscriptions, look at your memberships.
Are they still relevant? Have they gone up? And
here's an and here's a great one. Can you negotiate
a lower price? Because there's plenty of companies
who. you're like you're overpaying or you're
there's there might be the next tier down that
can save you some money or maybe you just don't
need it anymore you forgot about it and it's
been on autopay right um he's also that uh what
they excel in and are trained to do is look for
the cash flow leak where is your business leaking
money that you've been too busy to notice or
maybe you've seen it and and you're like well
it's just a drip And I don't have time to stop
and, you know, fix that. No, no, no. Have a conversation.
How much is that drip costing you? Right. And
then and then ultimately, yeah, it's really just
leaning into how do I get efficient in this business?
So really, really good stuff. Hey, you know.
I'm hoping that people are really picking up
what you're laying down, and if they want to
have a conversation with you, if they want to
get a free copy of your book, tell us where to
connect with you and how to get those things.
Absolutely. If you're interested in just some
of the ideas that I shared, it's a little bit
different than what you're going to hear out
there. I wrote a book called Get Wealthy for
Sure, a pretty bold statement. Get rich quick,
right? Get Wealthy for Sure, the number one financial
strategy for business owners to multiply wealth
predictably. And if you want a free e -book and
audio book, because I know you're listening to
this, so that's why I'm giving you the free audio
book, you could go to GetWealthyForSure .com.
It's Get Wealthy for Sure. When you download
your free e -book and your audio book, there
will be a link to book a call with myself and
my team there too on the page where you can download
the goodies from. And yeah, we would love to
have a discussion with you and see if we can
help. And if we have some ideas that can make
your business more efficient, free up more capital
for you. and then position more capital behind
your business and behind your vision. Right on,
right on. Well said. So get in touch with him.
If this is resonating with you, MC, thanks for
being on the show today. Again, you can go to
producerswealth .com to get all the info, get
the ebook or the audio book and call him for
a conversation. It's just a free discovery call.
Let's see if he can help you out. And hey. I
want to appreciate you all for being here listening,
and now it's time for you to get out there, be
a source of kindness, be a source of contribution.
You do have something to offer this world, and
I believe in you. Thank you for being here today.
I'm really happy that you tuned in to Vision
Pros Live. I'm looking forward to seeing your
reactions as these episodes continue to move
forward. This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a vision pro yourself.