WEBVTT

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Hey everybody, welcome to the show. So glad you're

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here. So glad you're in this conversation. I'm

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Fletcher Ellingson, your host and coach of Vision

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Pros Live. Today on the show, we have David P.

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from Growass. And before we get into who he is

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and what he does, first off, David, welcome to

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the show. And start us off with a win. What's

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going well in your life? Thanks, Fletcher. Yeah,

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it's a pleasure to be on. I think in terms of

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a win, I think let's talk business. think probably

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for us what's going really well at the moment

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and kind of taken us by surprise to be honest

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is that essentially all of our signups to the

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product are coming from ChatGPT or another LLM

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right so people are searching for some sort of

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a Google Ads optimization solution and the LLMs

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are recommending us Whoa, that's interesting.

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I don't know why. Yeah, I know. I think we must

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be doing something, I think, on the organic side.

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And let me interject something because not everyone's

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up to speed on AI and LLMs. LLM is large language

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model, right? That's correct. Yeah, yeah. So

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what you're saying is these chat GPT type AI

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models. When someone's making an inquiry of like,

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who should I hire to optimize my ads using an

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AI product, they're giving you the referral,

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right? Correct. That's right. I think that's

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a very good position to be in because a lot of

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people place a lot of trust in the answers it

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comes back with. Also, actually, Google Search

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is probably our second biggest acquisition channel.

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So that's also great. But I mean, it's pretty

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clear that I think. the way that people interact

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with with the internet is moving towards lms

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right most people are if they want uh they're

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looking for for a solution that's a bit more

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non -obvious that they have to jump through hoops

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for i think lms do a good job of doing that research

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for you um absolutely yeah yeah so i think it's

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a good position to be in uh but yeah i think

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that's probably what's going quite well at the

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moment yeah and i you know to your point we took

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a trip to uh europe this past summer we spent

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some time in vienna and my wife instead of using

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google to look everything up she just interacted

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with chat and she got our entire itinerary and

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it was fast but largely extremely accurate and

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it was stuff that we wouldn't have necessarily

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found um on google Because it was so dialed in.

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It was impressive. That's right. I think the

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reason that is is because it basically takes

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all the sources you can find and then puts it

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together into one answer. So it means that we're

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probably appearing in a lot of different places.

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People are talking about us on Reddit. People

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are talking about us in niche marketing forums.

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People are talking about us on YouTube. I think

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that's what it means. this information into consideration

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and then saying Grouse is your best bet. So it's

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nice enjoying it. Yeah, good. Well, congratulations

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on that success. Now, for those of us that are

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listening, viewing this, tell us what you do

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exactly. What does Grouse do? Sure. So we essentially

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use AI agents to optimize Google Ads. That's

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what we do for now. There's a few more things

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coming in the pipeline, but... For now, I think

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you can think of GRAS as essentially a team of

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autonomous marketing agents working 24 -7 to

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make your campaigns more profitable than they

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would have been otherwise. So in the past, if

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you're a business owner and you want to hire,

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you know, you're running ads on Google, you want

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to make money with that. Maybe you have to hire

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an expert that's really expensive or a whole

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marketing team. GRAS is here to essentially do

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what they do. and more and try to get you better

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better results i think in a nutshell that's how

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i describe it okay cool so i i understand that

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i'm going to come back to that because there's

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some language in there that i want our our audience

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to understand but before we do that this is called

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vision pros this is the podcast so what i want

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to know is what's that story in your brain that

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you and your team are working to bring into the

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physical realm in other words what's your vision

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I mean, I think in short, it's giving all business

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owners of all size the ability to run ads profitably

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on autopilot. It's really hard, right? There's

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hundreds of thousands of these Google Ads agencies

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out there charging an arm and a leg, and a lot

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of them are cowboys. So I think my vision is

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to essentially build a product where you can

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just plug in all your information. and grass

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does all the heavy lifting at a fraction of the

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cost. And you're able to get the results that

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you want for your business. Yeah. And what you're

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so in a sense, what I hear you saying is your

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company is in a sense, leveling the playing ground.

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Right. Right. So so whereas the big players were.

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had a massive advantage because of that budget,

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that financial budget they had, had a team, that

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department they had. You're saying like, hey,

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look, we have something now that can play at

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the same level even though you don't have that

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department or that massive budget. Am I reading

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you correctly? That's exactly right. I couldn't

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put it better myself. I think it's the idea that

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regardless of your budget size, your team size,

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you can get. the best possible ad performance

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results compared to people with seven, eight,

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nine -figure monthly budgets. Before that wasn't

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possible, right? If you're a small business owner,

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you're spending maybe $5 ,000 a month on ads,

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you probably have no idea what you're doing with

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Google Ads. Google Ads is not easy. It takes

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a lot of learning to do. I know this from family

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and friends who started businesses. Google Ads

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has a big learning curve to it, but you need...

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google ads is also an incredible tool to grow

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your business like yeah um so it's the idea that

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we're trying to basically level that playing

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field and give you access to to performance that

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you probably would have never never gone yeah

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that's exciting the uh the other thing that i

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wanted to come back to is you're using this term

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that i'm familiar with but i but certainly many

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people are not because it's relatively new and

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and mainstream is this thing called an ai agent

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Okay, so give us the nutshell version of that

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for somebody who's not familiar with what an

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AI agent is. Yeah, I mean, I like to think about,

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and there's lots of different definitions, but

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the way we think about it is software that runs

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autonomously and can take decisions for you.

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I think that's probably the cleanest way of doing

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that. I mean, in our case, it can be, for example,

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an agent that creates that is focused on one

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particular task and that task is let's write

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the best ad copy possible right and we've trained

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these agents to do that over time uh maybe we

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have another agent that's focused exclusively

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on blocking irrelevant keywords it's been trained

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on what's a relevant keyword for this campaign

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versus what isn't um now where it starts get

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quite interesting is when you can combine these

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agents into one getting to talk to each other

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but essentially in my mind an agent is a piece

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of software that can run autonomously and is

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trained for one particular task and to do that

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quite well yeah okay great and so for those of

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you who are not familiar with this concept you're

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going to hear it more and more and more every

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week you're this is because it's not on its way

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here it is here and it's going to be become the

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thing that everybody's using because this is

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going to be in every industry Right. I mean,

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people are going to be using these agents. And

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I like I like what you said. It's just it's software.

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OK, because there's also a lot of fear, like

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they're thinking. And and of course, there's

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that possibility. But we refer to them as agents

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because they're doing a specific task. They're

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representing a specific task for your business.

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Is that correct? That's exactly right. That's

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exactly right. Yeah. So, yeah. Sorry. Go ahead.

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go ahead i would say on the i mean for now it's

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software right uh i think it's it's gonna be

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a little uh when it starts to get to the hardware

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side then it starts to be a bit more dangerous

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a bit more scary um but that's a much harder

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problem to solve so yeah i think you know anything

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that can be done on a computer at a desktop is

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you know more at risk of agents just going basically

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doing the work right yes um but if it's something

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like a plumber right a robo plumber yeah i don't

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really see that happening anytime soon that's

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a much much harder problem to solve yeah yeah

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um and and thus why hey we need people in those

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trade jobs and also that's why they're able to

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charge way more money than they've ever been

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able to charge in history i mean right they they

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are completely a specialized trade now so it's

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pretty cool um all right so so we so everyone's

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are there a lot of there are a lot of businesses

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that are running google ads they've they and

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they make these small and moderate sized businesses

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particularly may not have the big budget they

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may not have the people and so what i want you

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all to hear if this is you if we're describing

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you what david's saying is they have a product

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they can do it more effectively and probably

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more inexpensively then you're doing it currently

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so um so david if somebody's listening and says

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like well yeah who doesn't want that like i want

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that how do they connect with you and and and

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what and tell me a little bit about what it looks

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like to work with you all sure um i mean we actually

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opened up our self -serve product about five

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or six weeks ago so before that we were only

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working with big spenders, like people spending

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seven figures a month on Google Ads through us.

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And that taught us a lot. We learned a lot through

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that process. And we actually were very careful

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with who we worked with. Since we then opened

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up the product to the world, usage has just been

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crazy. I now no longer really track. We have

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all sorts of business models, all sorts of niches.

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So you can sign up on grass .ai. The base plan

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is $79 a month. That's probably what a Google

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Ads consultant will charge you for an hour. Probably

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more. That's the base plan. And it basically

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scales depending on your ad spend. So signing

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up can be done directly on the website. We also

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have for every customer a dedicated Slack channel.

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So where myself or someone else from the team

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is there to support them with their campaigns

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and we're there 24 -7. Especially given the sort

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of software this is where... We're promising

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financial returns, essentially, on your ad spend.

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It's something we take very seriously. So we're

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like that 24 -7, helping people scale. So that's

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essentially what it looks like. Sign up on the

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website. Or if you're a big spender, we do a

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demo. All right. So then I want to represent

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a bunch of my viewers who are hearing this, okay?

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So I'm going to ask some questions on behalf

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of them. So is the self -servicing, am I interacting

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with? um a large language model in to help me

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set it up as well or am i is that basically what

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i'm doing or are or the can i use the slack person

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to get um live help as well question so you can

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create an account as you would normally um it's

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a product so it lives it lives on the web um

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the setup process is quite straightforward there's

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basically two things you've got to do is one

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connect your google google ads account to us

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and then two paste a specific piece of JavaScript

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onto your website. Once you've done that, all

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of the actual technical setup is done. Then all

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you have to do as a user is in the dashboard

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basically pick which campaigns you want to optimize

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using Growass. Now you can just test with one

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campaign to start if you're not sure. You test

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with one campaign, bring it under Growass management,

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and then you can manage it within the Growass

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dashboard. And then quite quickly what happens

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is you see the performance benefits and you end

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up bringing more of your campaigns to Growass.

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or you can just create a fresh campaign from

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scratch also directly within brass there's various

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ways of working with it um but in in the self

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-serve model you can essentially handle that

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all yourself even if you are doing that all yourself

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we still have that dedicated slack channel just

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for you um where someone's there 24 7 as well

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got it Got it. Cool. And you before we started

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recording, you mentioned you're in Nicaragua

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right now. You're based in London. And do you

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have a remote team or are you all based in London?

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And and it sounds like you're it sounds like

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you're scaling at the moment. So, like, tell

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me a little bit about your team. I mean, how

00:13:35.649 --> 00:13:38.590
do you how do you manage all this? Yeah. So we're

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fully remote. We're based all over the world.

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We have people in all sorts of time zones. That's

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very much how I wanted to build the company from

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the start. Me personally, I'm normally based

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between London and the US. Growas as a company

00:13:50.399 --> 00:13:53.179
itself is actually incorporated in the US. Most

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of our people are there. But we also have people

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in all sorts of places. I mean, we have actually,

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we have some people in Southeast Asia at the

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moment. I'm 12 hours behind them. So like coordinating

00:14:03.559 --> 00:14:07.059
all that can be quite tough. But yeah, we're

00:14:07.059 --> 00:14:10.179
fully remote. And, you know, I think a lot of

00:14:10.179 --> 00:14:12.610
people like that. I think a lot of people enjoy

00:14:12.610 --> 00:14:17.009
the freedom that it gives them. So yeah, that's

00:14:17.009 --> 00:14:20.409
what I'd say. Right on, right on. Well, I'm going

00:14:20.409 --> 00:14:23.370
to be keeping tabs on you all because this is

00:14:23.370 --> 00:14:27.470
of interest to me. And we are constantly connecting

00:14:27.470 --> 00:14:31.090
with all sorts of entrepreneurs, solopreneurs,

00:14:31.269 --> 00:14:36.769
media -sized businesses. And so my wheels are

00:14:36.769 --> 00:14:39.370
turning here, right? So I'm going to... i want

00:14:39.370 --> 00:14:40.789
to check in with you later i'd love to have you

00:14:40.789 --> 00:14:43.110
back on the show i'd love to hear some some case

00:14:43.110 --> 00:14:47.110
studies and i'd also love to hear like what wasn't

00:14:47.110 --> 00:14:50.909
working what you all did to um fix that right

00:14:50.909 --> 00:14:52.250
because i'm sure there's been plenty of those

00:14:52.250 --> 00:14:55.909
right a lot of stories yeah yeah yeah right so

00:14:55.909 --> 00:14:58.009
but um so i'd love to have you back on the show

00:14:58.009 --> 00:15:00.629
is that something you'd like to do for sure okay

00:15:00.629 --> 00:15:04.990
right on good well um david thank you for being

00:15:04.990 --> 00:15:07.669
on the show thanks for uh bringing to light what's

00:15:07.669 --> 00:15:10.909
possible now uh with these ai agents and it sounds

00:15:10.909 --> 00:15:13.409
like you guys have a good handle on it the website

00:15:13.409 --> 00:15:19.330
is groas .ai that's g -r -o -a -s dot a -i and

00:15:19.330 --> 00:15:23.789
reach out to them uh if you have questions they're

00:15:23.789 --> 00:15:26.409
gonna they're gonna be happy to answer them and

00:15:26.409 --> 00:15:28.830
now you all know what to do it's time to get

00:15:28.830 --> 00:15:31.690
out there be a source of kindness be a source

00:15:31.690 --> 00:15:33.830
of contribution you do have something to offer

00:15:33.830 --> 00:15:36.759
this world and i believe in you Thank you for

00:15:36.759 --> 00:15:38.779
being here today. I'm really happy that you tuned

00:15:38.779 --> 00:15:41.059
in to Vision Pros Live. I'm looking forward to

00:15:41.059 --> 00:15:44.360
seeing your reactions as these episodes continue

00:15:44.360 --> 00:15:46.120
to move forward. This is going to get more and

00:15:46.120 --> 00:15:48.159
more fun. We'll have more and more engagement

00:15:48.159 --> 00:15:50.240
as well. We'll invite people to participate in

00:15:50.240 --> 00:15:52.419
the show. And thank you for giving us your time

00:15:52.419 --> 00:15:54.700
and attention. Have an excellent time building

00:15:54.700 --> 00:15:57.000
out your vision and becoming a vision pro yourself.
