Hey everybody, welcome to the show. So glad you're
here. So glad you're in this conversation. I'm
Fletcher Ellingson, your host and coach of Vision
Pros Live. Today on the show, we have David P.
from Growass. And before we get into who he is
and what he does, first off, David, welcome to
the show. And start us off with a win. What's
going well in your life? Thanks, Fletcher. Yeah,
it's a pleasure to be on. I think in terms of
a win, I think let's talk business. think probably
for us what's going really well at the moment
and kind of taken us by surprise to be honest
is that essentially all of our signups to the
product are coming from ChatGPT or another LLM
right so people are searching for some sort of
a Google Ads optimization solution and the LLMs
are recommending us Whoa, that's interesting.
I don't know why. Yeah, I know. I think we must
be doing something, I think, on the organic side.
And let me interject something because not everyone's
up to speed on AI and LLMs. LLM is large language
model, right? That's correct. Yeah, yeah. So
what you're saying is these chat GPT type AI
models. When someone's making an inquiry of like,
who should I hire to optimize my ads using an
AI product, they're giving you the referral,
right? Correct. That's right. I think that's
a very good position to be in because a lot of
people place a lot of trust in the answers it
comes back with. Also, actually, Google Search
is probably our second biggest acquisition channel.
So that's also great. But I mean, it's pretty
clear that I think. the way that people interact
with with the internet is moving towards lms
right most people are if they want uh they're
looking for for a solution that's a bit more
non -obvious that they have to jump through hoops
for i think lms do a good job of doing that research
for you um absolutely yeah yeah so i think it's
a good position to be in uh but yeah i think
that's probably what's going quite well at the
moment yeah and i you know to your point we took
a trip to uh europe this past summer we spent
some time in vienna and my wife instead of using
google to look everything up she just interacted
with chat and she got our entire itinerary and
it was fast but largely extremely accurate and
it was stuff that we wouldn't have necessarily
found um on google Because it was so dialed in.
It was impressive. That's right. I think the
reason that is is because it basically takes
all the sources you can find and then puts it
together into one answer. So it means that we're
probably appearing in a lot of different places.
People are talking about us on Reddit. People
are talking about us in niche marketing forums.
People are talking about us on YouTube. I think
that's what it means. this information into consideration
and then saying Grouse is your best bet. So it's
nice enjoying it. Yeah, good. Well, congratulations
on that success. Now, for those of us that are
listening, viewing this, tell us what you do
exactly. What does Grouse do? Sure. So we essentially
use AI agents to optimize Google Ads. That's
what we do for now. There's a few more things
coming in the pipeline, but... For now, I think
you can think of GRAS as essentially a team of
autonomous marketing agents working 24 -7 to
make your campaigns more profitable than they
would have been otherwise. So in the past, if
you're a business owner and you want to hire,
you know, you're running ads on Google, you want
to make money with that. Maybe you have to hire
an expert that's really expensive or a whole
marketing team. GRAS is here to essentially do
what they do. and more and try to get you better
better results i think in a nutshell that's how
i describe it okay cool so i i understand that
i'm going to come back to that because there's
some language in there that i want our our audience
to understand but before we do that this is called
vision pros this is the podcast so what i want
to know is what's that story in your brain that
you and your team are working to bring into the
physical realm in other words what's your vision
I mean, I think in short, it's giving all business
owners of all size the ability to run ads profitably
on autopilot. It's really hard, right? There's
hundreds of thousands of these Google Ads agencies
out there charging an arm and a leg, and a lot
of them are cowboys. So I think my vision is
to essentially build a product where you can
just plug in all your information. and grass
does all the heavy lifting at a fraction of the
cost. And you're able to get the results that
you want for your business. Yeah. And what you're
so in a sense, what I hear you saying is your
company is in a sense, leveling the playing ground.
Right. Right. So so whereas the big players were.
had a massive advantage because of that budget,
that financial budget they had, had a team, that
department they had. You're saying like, hey,
look, we have something now that can play at
the same level even though you don't have that
department or that massive budget. Am I reading
you correctly? That's exactly right. I couldn't
put it better myself. I think it's the idea that
regardless of your budget size, your team size,
you can get. the best possible ad performance
results compared to people with seven, eight,
nine -figure monthly budgets. Before that wasn't
possible, right? If you're a small business owner,
you're spending maybe $5 ,000 a month on ads,
you probably have no idea what you're doing with
Google Ads. Google Ads is not easy. It takes
a lot of learning to do. I know this from family
and friends who started businesses. Google Ads
has a big learning curve to it, but you need...
google ads is also an incredible tool to grow
your business like yeah um so it's the idea that
we're trying to basically level that playing
field and give you access to to performance that
you probably would have never never gone yeah
that's exciting the uh the other thing that i
wanted to come back to is you're using this term
that i'm familiar with but i but certainly many
people are not because it's relatively new and
and mainstream is this thing called an ai agent
Okay, so give us the nutshell version of that
for somebody who's not familiar with what an
AI agent is. Yeah, I mean, I like to think about,
and there's lots of different definitions, but
the way we think about it is software that runs
autonomously and can take decisions for you.
I think that's probably the cleanest way of doing
that. I mean, in our case, it can be, for example,
an agent that creates that is focused on one
particular task and that task is let's write
the best ad copy possible right and we've trained
these agents to do that over time uh maybe we
have another agent that's focused exclusively
on blocking irrelevant keywords it's been trained
on what's a relevant keyword for this campaign
versus what isn't um now where it starts get
quite interesting is when you can combine these
agents into one getting to talk to each other
but essentially in my mind an agent is a piece
of software that can run autonomously and is
trained for one particular task and to do that
quite well yeah okay great and so for those of
you who are not familiar with this concept you're
going to hear it more and more and more every
week you're this is because it's not on its way
here it is here and it's going to be become the
thing that everybody's using because this is
going to be in every industry Right. I mean,
people are going to be using these agents. And
I like I like what you said. It's just it's software.
OK, because there's also a lot of fear, like
they're thinking. And and of course, there's
that possibility. But we refer to them as agents
because they're doing a specific task. They're
representing a specific task for your business.
Is that correct? That's exactly right. That's
exactly right. Yeah. So, yeah. Sorry. Go ahead.
go ahead i would say on the i mean for now it's
software right uh i think it's it's gonna be
a little uh when it starts to get to the hardware
side then it starts to be a bit more dangerous
a bit more scary um but that's a much harder
problem to solve so yeah i think you know anything
that can be done on a computer at a desktop is
you know more at risk of agents just going basically
doing the work right yes um but if it's something
like a plumber right a robo plumber yeah i don't
really see that happening anytime soon that's
a much much harder problem to solve yeah yeah
um and and thus why hey we need people in those
trade jobs and also that's why they're able to
charge way more money than they've ever been
able to charge in history i mean right they they
are completely a specialized trade now so it's
pretty cool um all right so so we so everyone's
are there a lot of there are a lot of businesses
that are running google ads they've they and
they make these small and moderate sized businesses
particularly may not have the big budget they
may not have the people and so what i want you
all to hear if this is you if we're describing
you what david's saying is they have a product
they can do it more effectively and probably
more inexpensively then you're doing it currently
so um so david if somebody's listening and says
like well yeah who doesn't want that like i want
that how do they connect with you and and and
what and tell me a little bit about what it looks
like to work with you all sure um i mean we actually
opened up our self -serve product about five
or six weeks ago so before that we were only
working with big spenders, like people spending
seven figures a month on Google Ads through us.
And that taught us a lot. We learned a lot through
that process. And we actually were very careful
with who we worked with. Since we then opened
up the product to the world, usage has just been
crazy. I now no longer really track. We have
all sorts of business models, all sorts of niches.
So you can sign up on grass .ai. The base plan
is $79 a month. That's probably what a Google
Ads consultant will charge you for an hour. Probably
more. That's the base plan. And it basically
scales depending on your ad spend. So signing
up can be done directly on the website. We also
have for every customer a dedicated Slack channel.
So where myself or someone else from the team
is there to support them with their campaigns
and we're there 24 -7. Especially given the sort
of software this is where... We're promising
financial returns, essentially, on your ad spend.
It's something we take very seriously. So we're
like that 24 -7, helping people scale. So that's
essentially what it looks like. Sign up on the
website. Or if you're a big spender, we do a
demo. All right. So then I want to represent
a bunch of my viewers who are hearing this, okay?
So I'm going to ask some questions on behalf
of them. So is the self -servicing, am I interacting
with? um a large language model in to help me
set it up as well or am i is that basically what
i'm doing or are or the can i use the slack person
to get um live help as well question so you can
create an account as you would normally um it's
a product so it lives it lives on the web um
the setup process is quite straightforward there's
basically two things you've got to do is one
connect your google google ads account to us
and then two paste a specific piece of JavaScript
onto your website. Once you've done that, all
of the actual technical setup is done. Then all
you have to do as a user is in the dashboard
basically pick which campaigns you want to optimize
using Growass. Now you can just test with one
campaign to start if you're not sure. You test
with one campaign, bring it under Growass management,
and then you can manage it within the Growass
dashboard. And then quite quickly what happens
is you see the performance benefits and you end
up bringing more of your campaigns to Growass.
or you can just create a fresh campaign from
scratch also directly within brass there's various
ways of working with it um but in in the self
-serve model you can essentially handle that
all yourself even if you are doing that all yourself
we still have that dedicated slack channel just
for you um where someone's there 24 7 as well
got it Got it. Cool. And you before we started
recording, you mentioned you're in Nicaragua
right now. You're based in London. And do you
have a remote team or are you all based in London?
And and it sounds like you're it sounds like
you're scaling at the moment. So, like, tell
me a little bit about your team. I mean, how
do you how do you manage all this? Yeah. So we're
fully remote. We're based all over the world.
We have people in all sorts of time zones. That's
very much how I wanted to build the company from
the start. Me personally, I'm normally based
between London and the US. Growas as a company
itself is actually incorporated in the US. Most
of our people are there. But we also have people
in all sorts of places. I mean, we have actually,
we have some people in Southeast Asia at the
moment. I'm 12 hours behind them. So like coordinating
all that can be quite tough. But yeah, we're
fully remote. And, you know, I think a lot of
people like that. I think a lot of people enjoy
the freedom that it gives them. So yeah, that's
what I'd say. Right on, right on. Well, I'm going
to be keeping tabs on you all because this is
of interest to me. And we are constantly connecting
with all sorts of entrepreneurs, solopreneurs,
media -sized businesses. And so my wheels are
turning here, right? So I'm going to... i want
to check in with you later i'd love to have you
back on the show i'd love to hear some some case
studies and i'd also love to hear like what wasn't
working what you all did to um fix that right
because i'm sure there's been plenty of those
right a lot of stories yeah yeah yeah right so
but um so i'd love to have you back on the show
is that something you'd like to do for sure okay
right on good well um david thank you for being
on the show thanks for uh bringing to light what's
possible now uh with these ai agents and it sounds
like you guys have a good handle on it the website
is groas .ai that's g -r -o -a -s dot a -i and
reach out to them uh if you have questions they're
gonna they're gonna be happy to answer them and
now you all know what to do it's time to get
out there be a source of kindness be a source
of contribution you do have something to offer
this world and i believe in you Thank you for
being here today. I'm really happy that you tuned
in to Vision Pros Live. I'm looking forward to
seeing your reactions as these episodes continue
to move forward. This is going to get more and
more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show. And thank you for giving us your time
and attention. Have an excellent time building
out your vision and becoming a vision pro yourself.