WEBVTT 00:00:00.000 --> 00:00:02.319 Vision Pros, welcome in. I'm glad to have you 00:00:02.319 --> 00:00:03.600 on here. Is this your first time interviewing 00:00:03.600 --> 00:00:05.240 with us or have you interviewed before? With 00:00:05.240 --> 00:00:08.300 you guys, yeah. First time. Perfect. Awesome. 00:00:09.039 --> 00:00:11.900 Let me go ahead and pull something to help us 00:00:11.900 --> 00:00:15.539 with that. I do run this show very different 00:00:15.539 --> 00:00:19.260 than the podcast circuit. How did you come across 00:00:19.260 --> 00:00:23.260 us? On Podmatch. Actually, you were one of the 00:00:23.260 --> 00:00:26.500 first three people that came up and I was like, 00:00:26.539 --> 00:00:28.850 oh, this is... I was looking for ones that actually 00:00:28.850 --> 00:00:30.989 resonated, and you guys were the first one. I 00:00:30.989 --> 00:00:32.090 was like, all right, this is pretty good. Let's 00:00:32.090 --> 00:00:34.490 do it. Let's check it out. Cool, man. That's 00:00:34.490 --> 00:00:36.590 awesome. I appreciate that. Alex Sanfilippo has 00:00:36.590 --> 00:00:40.310 built an amazing program. It does seem very helpful. 00:00:40.310 --> 00:00:42.049 I could see it being helpful on both ends for 00:00:42.049 --> 00:00:44.270 sure, whether you host a podcast or if you're 00:00:44.270 --> 00:00:47.710 trying to get on one. Yeah, it's top -notch. 00:00:47.990 --> 00:00:51.350 I've paid for a lot of systems, and that is by 00:00:51.350 --> 00:00:54.469 far my favorite software platform. Is that where 00:00:54.469 --> 00:00:58.590 most of your leads are coming from? I don't know. 00:00:58.609 --> 00:01:02.789 A lot of them do are qualified, but we have a 00:01:02.789 --> 00:01:05.109 pretty big, we have a pretty good stack of depth 00:01:05.109 --> 00:01:10.329 of opportunities. And most of them we do have. 00:01:11.109 --> 00:01:14.250 So here's my truth, Ethan. Financially wise, 00:01:14.370 --> 00:01:16.810 I think you're doing, you've scaled past me. 00:01:17.530 --> 00:01:22.530 In terms of growing pains, though, and like depth 00:01:22.530 --> 00:01:24.129 of infrastructure and what we're trying to pull 00:01:24.129 --> 00:01:27.859 off, man, I'm out of my. I'm out of my comfort 00:01:27.859 --> 00:01:31.579 zone. Oh, yeah. So, yeah, I mean, I'm a nurturer 00:01:31.579 --> 00:01:34.879 first. You know, like I'm a healer. That's not 00:01:34.879 --> 00:01:39.219 like naturopath style. But I got into the business 00:01:39.219 --> 00:01:42.959 world on accident. I really love helping people. 00:01:43.400 --> 00:01:46.859 And so, you know, I was triple booked at 10 a 00:01:46.859 --> 00:01:50.109 .m. today, double booked for this. And that's 00:01:50.109 --> 00:01:54.909 a really hard thing for me. I want to be there 00:01:54.909 --> 00:01:59.230 for everybody. What do I do? So there's my humble 00:01:59.230 --> 00:02:02.189 brag for the day. But, you know, you're doing 00:02:02.189 --> 00:02:04.930 well. You're doing very well in your own respects. 00:02:05.269 --> 00:02:08.030 And so I share that as a mutual reality. We both 00:02:08.030 --> 00:02:10.389 know what it's like to. Thank you. No, I appreciate 00:02:10.389 --> 00:02:13.509 that very much. It's definitely had its challenges 00:02:13.509 --> 00:02:16.050 for the past five years. But, you know, we do 00:02:16.050 --> 00:02:19.939 what we can. We joined Podmatch almost two years 00:02:19.939 --> 00:02:22.800 ago after I pestered Alex for a year through 00:02:22.800 --> 00:02:25.840 audio clips. So I'm very slow to make decisions 00:02:25.840 --> 00:02:30.740 typically. And so I finally literally just bought 00:02:30.740 --> 00:02:32.900 Podmatch with one of my executive assistants. 00:02:33.400 --> 00:02:35.539 And I was like, okay, we're going to buy this 00:02:35.539 --> 00:02:37.580 because I bother him. I have no idea how it works, 00:02:37.599 --> 00:02:40.039 but please set it up. She calls me and she's 00:02:40.039 --> 00:02:41.960 like, hey, it's asking for all this info. I need 00:02:41.960 --> 00:02:45.199 your help. And I was like. So I dove in, gave 00:02:45.199 --> 00:02:46.979 her the info, did the thing, we got the setup, 00:02:47.139 --> 00:02:51.879 and I let it go. And two days later, I sent Alex 00:02:51.879 --> 00:02:57.280 a loom clip. And I said, hey, man, I just wanted 00:02:57.280 --> 00:03:00.919 to find out, do you guys have any bot problems, 00:03:01.219 --> 00:03:05.439 automation problems? Because we've had over 100 00:03:05.439 --> 00:03:09.039 appointments book with us in the last 24 hours. 00:03:12.429 --> 00:03:14.370 I don't know if these are going to be great appointments 00:03:14.370 --> 00:03:17.590 or not. And so he responds to the Loom video. 00:03:17.650 --> 00:03:20.770 He's like, Jackson, nobody's ever had 100 appointments 00:03:20.770 --> 00:03:23.889 in that time. You really hit a vein with people. 00:03:24.030 --> 00:03:26.550 And I'm like, okay, he's either a really good 00:03:26.550 --> 00:03:31.629 salesman or we're doing something right. So here 00:03:31.629 --> 00:03:33.370 we go on these appointments. And they were great, 00:03:33.449 --> 00:03:36.419 man. Podmatch has the best leads for sure. Right. 00:03:36.460 --> 00:03:38.439 We're looking for the best leaders. And so it's 00:03:38.439 --> 00:03:40.759 a great place to find the great leaders. And 00:03:40.759 --> 00:03:45.860 so we, you know, fast forward 30 days and my 00:03:45.860 --> 00:03:48.400 PayPal check, you know, PayPal has like five 00:03:48.400 --> 00:03:50.159 hundred and eighty something dollars in it. And 00:03:50.159 --> 00:03:55.979 I'm like, huh? It's from podcasting. So I sent 00:03:55.979 --> 00:03:57.819 him a loom again. I'm like, hey, I think you 00:03:57.819 --> 00:04:00.719 got an accounting problem. You guys paid me, 00:04:00.879 --> 00:04:04.070 but I was supposed to be paying y 'all. What's 00:04:04.070 --> 00:04:08.969 going on? Yeah. I was legitimately confused for 00:04:08.969 --> 00:04:14.729 this poor guy. That's how a pod match works. 00:04:14.870 --> 00:04:17.910 I was like, well, you were cool without that. 00:04:18.290 --> 00:04:21.470 That's so funny. I love that. Oh, my gosh. I 00:04:21.470 --> 00:04:24.000 love that. Yeah. So please lean in, lean into 00:04:24.000 --> 00:04:27.120 Podmatch and Alex Sanfilippo. They're great, 00:04:27.259 --> 00:04:29.300 great people. He's a great leader. He was so 00:04:29.300 --> 00:04:31.300 nice to me the whole time I badgered him before 00:04:31.300 --> 00:04:33.740 I joined too. I love that. I'm the same way. 00:04:33.779 --> 00:04:36.899 I love that. I'm not, I'm a little bit, I'm a 00:04:36.899 --> 00:04:39.500 little bit harsher, but I try, you know, like 00:04:39.500 --> 00:04:41.360 my inner Alex, I'm like channeling it at all 00:04:41.360 --> 00:04:44.600 times. So you're in the elite and I know we're 00:04:44.600 --> 00:04:46.100 supposed to be doing the podcast thing. Are you 00:04:46.100 --> 00:04:49.100 okay with this? I love it. I love it. It's the 00:04:49.100 --> 00:04:53.040 best part of my day. Good, man. That's awesome. 00:04:53.379 --> 00:04:55.300 Considering I know you can access Dan in there, 00:04:55.360 --> 00:05:00.019 I'll take that victory. So Elite, is that the 00:05:00.019 --> 00:05:02.519 mastermind where they go snowboarding and they 00:05:02.519 --> 00:05:04.680 jump out of the helicopters? Or is that his other 00:05:04.680 --> 00:05:07.579 program? So he offers that to Elite. That's more 00:05:07.579 --> 00:05:11.019 of his, what does he call that? It's the next 00:05:11.019 --> 00:05:13.699 level. It's like the private sessions for the 00:05:13.699 --> 00:05:16.079 day or whatever. I've never been to that yet. 00:05:16.259 --> 00:05:18.079 I actually, the only time I met him in person 00:05:18.079 --> 00:05:21.490 was the other day. um but all of those people 00:05:21.490 --> 00:05:24.569 leave and they're it's like they met i mean a 00:05:24.569 --> 00:05:27.709 superhero like it's wild but elite is more it's 00:05:27.709 --> 00:05:31.430 just oh they're all serving every day their team 00:05:31.430 --> 00:05:33.889 is incredible it's well even even his clients 00:05:33.889 --> 00:05:36.170 at that level right like i mean that's a justice 00:05:36.170 --> 00:05:38.829 league type experience well that's a crazy thing 00:05:38.829 --> 00:05:41.389 because week after week you're meeting these 00:05:41.389 --> 00:05:43.689 people and you're talking to them and like very 00:05:43.689 --> 00:05:46.949 quickly you're like oh this person is levels 00:05:46.949 --> 00:05:50.490 above me got it like understood yes in terms 00:05:50.490 --> 00:05:53.069 of delivery yeah like in terms of what they've 00:05:53.069 --> 00:05:56.310 done sure maybe maybe maybe but it's really cool 00:05:56.310 --> 00:05:58.509 to be around that though like i love it's important 00:05:58.509 --> 00:06:00.949 just being around those entrepreneurs and i'm 00:06:00.949 --> 00:06:03.730 just like dang like we got some heavy hitters 00:06:03.730 --> 00:06:05.750 in here it's a good feeling for sure and it's 00:06:05.750 --> 00:06:08.350 that's the type of crowd that i i love being 00:06:08.350 --> 00:06:10.709 a part of so it's just such it's very cool stuff 00:06:10.709 --> 00:06:14.220 for sure Yeah, no, who doesn't? That's a big 00:06:14.220 --> 00:06:17.899 one. And it's, you know, leaders lead and great 00:06:17.899 --> 00:06:20.600 leaders are great followers too. 100%. That's 00:06:20.600 --> 00:06:22.779 something I think people often overlook. But 00:06:22.779 --> 00:06:25.560 you mind if I share a little background? Yeah, 00:06:25.560 --> 00:06:28.620 please, go ahead. Okay. By the way, so with the 00:06:28.620 --> 00:06:32.019 podcasting, I did reform here. We can record, 00:06:32.259 --> 00:06:34.899 we can use all of this for an episode, by the 00:06:34.899 --> 00:06:37.860 way. Oh, this is all good stuff. Mind the game, 00:06:37.980 --> 00:06:40.199 right? LeBron James and JJ Reddick. They're always 00:06:40.199 --> 00:06:41.879 behind the scenes talking and they film all that 00:06:41.879 --> 00:06:44.339 stuff and they, they work it in. So we're big 00:06:44.339 --> 00:06:48.079 on that. The, there are people who come onto 00:06:48.079 --> 00:06:50.759 this show and I've got four hosts of our show. 00:06:50.819 --> 00:06:53.860 I'm not the only one. And so with that, the, 00:06:53.959 --> 00:06:56.819 the, but this is my, my, this is my baby. It's 00:06:56.819 --> 00:06:59.439 not theirs. I'm just kidding. But yeah, anyway, 00:06:59.699 --> 00:07:04.529 the. we get these people who come on here and 00:07:04.529 --> 00:07:07.129 they'll be like, you know, Hey, we'll say, Hey, 00:07:07.170 --> 00:07:09.329 how you doing? And I'd be like, I don't want 00:07:09.329 --> 00:07:11.269 to pitch. I don't want to pre -show. I've been 00:07:11.269 --> 00:07:14.050 on 300 of these. Um, you know, I'm ready to go. 00:07:14.350 --> 00:07:16.930 Um, and we're like, all right, you got it. We'll 00:07:16.930 --> 00:07:20.329 do it. And then we'll say, Hey, thank you. Let's, 00:07:20.329 --> 00:07:22.910 let's, uh, get this out in three to six weeks. 00:07:22.949 --> 00:07:24.490 This will be produced. You know, anything else 00:07:24.490 --> 00:07:28.699 we can do for you? Um, no. Okay. Get out. Get 00:07:28.699 --> 00:07:31.480 out. We don't want them. We don't need them here. 00:07:31.600 --> 00:07:34.680 We love them from a distance. But I know they 00:07:34.680 --> 00:07:38.120 can't afford their sunglasses. I know they drive 00:07:38.120 --> 00:07:41.100 a car that they can't afford. I don't need that 00:07:41.100 --> 00:07:45.079 crap. Not the crap. Just the love. So then there's 00:07:45.079 --> 00:07:46.879 the other guests that come in. And the other 00:07:46.879 --> 00:07:49.620 guests that come in. They're a little bit, you 00:07:49.620 --> 00:07:50.899 know, and again, you get the benefit of the doubt 00:07:50.899 --> 00:07:53.019 because Ryan was excited about you and I went 00:07:53.019 --> 00:07:56.860 like, okay, you got Dan Martell and you got some 00:07:56.860 --> 00:07:58.480 good stuff going on. Like Dan Martell doesn't 00:07:58.480 --> 00:08:02.759 waste his time. I know that. So I was like, okay, 00:08:02.860 --> 00:08:06.180 this is going to be good. And the great guests 00:08:06.180 --> 00:08:08.980 come in and they've probably been on more than 00:08:08.980 --> 00:08:11.959 a hot shot. Oh, right. But they never, they don't 00:08:11.959 --> 00:08:17.310 ever need to say it. Right. Jackson. Or Sue or 00:08:17.310 --> 00:08:20.829 Ryan, hey, what can I do best for your audience? 00:08:21.310 --> 00:08:23.569 And how does distribution work for you guys? 00:08:24.009 --> 00:08:26.050 Is there anything that we can do to help with 00:08:26.050 --> 00:08:29.829 distribution? It's those leaders that are not 00:08:29.829 --> 00:08:31.529 hard to spot when you know what to look for. 00:08:31.910 --> 00:08:34.870 Isn't that funny that there's so much more? I 00:08:34.870 --> 00:08:38.370 feel like every business has that. Like my top 00:08:38.370 --> 00:08:40.669 clients, everything is like they're my friend 00:08:40.669 --> 00:08:43.289 and everything's organized. But then people who 00:08:43.289 --> 00:08:46.149 are a pain. it's like they're fighting, you know, 00:08:46.230 --> 00:08:48.649 tooth and nail over a dime. And you're just, 00:08:48.669 --> 00:08:51.129 it's so interesting though, that that's kind 00:08:51.129 --> 00:08:54.549 of the, the levels to it. It's like the people 00:08:54.549 --> 00:08:57.870 who are, you know, you're at the really pushing 00:08:57.870 --> 00:09:01.570 revenue for you in my case, maybe are so easy 00:09:01.570 --> 00:09:04.610 and so easy going and like so easy to talk to. 00:09:04.690 --> 00:09:05.809 And I can just call them up and be like, Hey, 00:09:05.830 --> 00:09:07.690 what's going on? But other people, everything 00:09:07.690 --> 00:09:10.509 is a problem. I feel like every industry has 00:09:10.509 --> 00:09:13.450 that for themselves in a different way. Oh, sure. 00:09:13.769 --> 00:09:17.309 It's human nature. It's survival instincts. Most 00:09:17.309 --> 00:09:20.950 of us on the earth are stuck in survival instincts. 00:09:22.029 --> 00:09:27.029 If we don't know how to recognize that and coexist 00:09:27.029 --> 00:09:30.750 with it, this world can be a very difficult journey 00:09:30.750 --> 00:09:35.649 and place. I've learned quite a bit from Dan 00:09:35.649 --> 00:09:38.789 Martell about that. We're not buddies, by the 00:09:38.789 --> 00:09:41.509 way. We don't know each other that well. We would 00:09:41.509 --> 00:09:44.559 be. My wife one day was watching me, my first 00:09:44.559 --> 00:09:48.820 wife. I was watching a YouTube video of Dan in 00:09:48.820 --> 00:09:53.879 the kitchen. This was in 2016 or so. I think 00:09:53.879 --> 00:09:56.080 I was studying the video because we were running 00:09:56.080 --> 00:10:01.580 these YouTube ad campaigns. She comes over and 00:10:01.580 --> 00:10:07.679 she goes, is that you? I was like, I know, right? 00:10:07.960 --> 00:10:09.830 I was like, this is so weird. It feels like I'm 00:10:09.830 --> 00:10:13.529 watching myself die. And so I had this weird 00:10:13.529 --> 00:10:16.830 little obsession with Dan after that point. But 00:10:16.830 --> 00:10:20.750 yeah, he did a lot of great things for us. Rightfully 00:10:20.750 --> 00:10:24.889 so, man. His content is crazy. I mean, did you 00:10:24.889 --> 00:10:26.730 get into him by reading his book by any chance? 00:10:26.750 --> 00:10:30.090 Or really? I'll tell you. That's how I got into 00:10:30.090 --> 00:10:32.429 him. And ever since then, I've been like, I'm 00:10:32.429 --> 00:10:35.110 watching this guy's content every day, same time, 00:10:35.230 --> 00:10:38.179 figuring it out. Well, and I'm gonna be excited 00:10:38.179 --> 00:10:39.759 to dive in we get that when I finally get to 00:10:39.759 --> 00:10:41.259 ask, you know Tell me about your vision. Well, 00:10:41.279 --> 00:10:43.600 we'll get there Oh, we'll get there and the the 00:10:43.600 --> 00:10:46.179 merch and the influencer type opportunities and 00:10:46.179 --> 00:10:48.860 what's going on there But before we do yes, so 00:10:48.860 --> 00:10:53.000 I'll dive into that. So here I was I'll give 00:10:53.000 --> 00:10:56.059 you the shortest version possible and the realest 00:10:56.059 --> 00:10:58.980 version possible. I was in Uruguay. I got slapped 00:10:58.980 --> 00:11:03.269 by an angel Sorry, before that, I went to school, 00:11:03.389 --> 00:11:07.990 went to university, got a 0 .33 GPA. Rocking 00:11:07.990 --> 00:11:10.970 it. That takes hard work to make that happen. 00:11:11.149 --> 00:11:15.250 And dated a lot. No idea what I wanted to do. 00:11:15.789 --> 00:11:21.809 And went to Uruguay, got slapped. Hear a voice 00:11:21.809 --> 00:11:24.230 that says, Jackson, why don't you go home, take 00:11:24.230 --> 00:11:25.970 advantage of your education for once in your 00:11:25.970 --> 00:11:28.669 life, learn about business, and help as many 00:11:28.669 --> 00:11:32.000 towns like this as you possibly can. and all 00:11:32.000 --> 00:11:34.860 of a sudden my missionary moment and all that 00:11:34.860 --> 00:11:36.899 stuff that I was doing church -wise, nothing 00:11:36.899 --> 00:11:41.100 wrong with that, but I just knew, like, oh, okay. 00:11:42.259 --> 00:11:43.759 All right, that's what I'll do. I didn't know 00:11:43.759 --> 00:11:46.019 I needed to get into business. I didn't know 00:11:46.019 --> 00:11:48.059 what it meant to go, like, take my education 00:11:48.059 --> 00:11:50.639 seriously. I just knew that that's what I needed 00:11:50.639 --> 00:11:52.940 to do. And so I came back, got told absolutely 00:11:52.940 --> 00:11:57.559 not, ended up in an MLM company. I did super 00:11:57.559 --> 00:11:59.539 well at that. Nine months later, I had a check 00:11:59.539 --> 00:12:03.399 for $8 .66 to show for it and lots of credit 00:12:03.399 --> 00:12:07.059 card debt. Then I ended up at Lifetime Fitness. 00:12:07.559 --> 00:12:09.559 I was the first sales rep hired without a degree 00:12:09.559 --> 00:12:12.860 because I was tenacious and just annoying and 00:12:12.860 --> 00:12:16.000 got in. Then I went to work for a little startup 00:12:16.000 --> 00:12:20.820 after I got married in Austin, Texas. Recently, 00:12:20.840 --> 00:12:23.200 I read $100 million offer a couple years ago 00:12:23.200 --> 00:12:27.639 and Alex Ramosi starts talking about Lloyd from 00:12:27.639 --> 00:12:30.440 this newspaper industry company. I'm like, that's 00:12:30.440 --> 00:12:33.240 my first startup. There it is. You got the models. 00:12:33.360 --> 00:12:38.059 You're in the new program. There it is. So he 00:12:38.059 --> 00:12:40.759 starts writing about my first startup. I was 00:12:40.759 --> 00:12:42.600 the first hire at the startup that he was writing 00:12:42.600 --> 00:12:45.740 about. You're kidding. No. If you can imagine, 00:12:45.879 --> 00:12:47.620 I'm listening to the book and I'm like, what? 00:12:48.419 --> 00:12:52.679 He's talking about Lloyd. And he gets the story 00:12:52.679 --> 00:12:54.899 wrong. That's so funny. And so that's even weirder 00:12:54.899 --> 00:12:56.559 because it's like, I got to talk to Alex about 00:12:56.559 --> 00:13:00.139 this someday because he missed the mark. on using 00:13:00.139 --> 00:13:01.940 the example of lloyd so him and i got to talk 00:13:01.940 --> 00:13:04.480 about why he assessed lloyd the way he did and 00:13:04.480 --> 00:13:06.519 whether lloyd changed or what happened because 00:13:06.519 --> 00:13:09.639 it's not how the story went um but that's okay 00:13:09.639 --> 00:13:12.840 um you know we're all learning and uh i love 00:13:12.840 --> 00:13:16.500 alex by the way um so we i don't know him at 00:13:16.500 --> 00:13:18.139 all i've never met him um i look forward to them 00:13:18.139 --> 00:13:22.279 uh so here i was working for the startup and 00:13:22.279 --> 00:13:24.639 turns out they're part of this incubator thing 00:13:25.179 --> 00:13:26.779 called Y Combinator. I didn't know what that 00:13:26.779 --> 00:13:29.059 was either. And, you know, Paul Buchheit invented 00:13:29.059 --> 00:13:31.399 Gmail. And I was like, I know what that is. Matt 00:13:31.399 --> 00:13:33.659 Cutts, search director of Google. I was like, 00:13:33.679 --> 00:13:36.360 I know what Google is. That's cool. And so we 00:13:36.360 --> 00:13:39.159 burned our cash. I got laid off with everybody 00:13:39.159 --> 00:13:42.759 else six months later. And I came back to work 00:13:42.759 --> 00:13:45.429 for free for a month. And I closed 21 newspapers 00:13:45.429 --> 00:13:49.970 and they had had seven in seven years. And so 00:13:49.970 --> 00:13:53.909 we ended up, it was about a $40 ,000, $35 ,000 00:13:53.909 --> 00:13:57.990 cash transaction with a 70 -30 split on ongoing 00:13:57.990 --> 00:14:01.889 revenues for what we did for them. But two weeks 00:14:01.889 --> 00:14:04.690 later, Paul Bukai and Matt Cutt sent us $10 million 00:14:04.690 --> 00:14:07.409 because they saw that we proved the concept. 00:14:07.769 --> 00:14:10.889 And so it was a really, really weird, windy path. 00:14:11.549 --> 00:14:14.870 um my i ended up leaving the company um because 00:14:14.870 --> 00:14:16.330 i was a horrible leader and i wanted to be like 00:14:16.330 --> 00:14:19.269 the king um and so i'm climbing ladders everywhere 00:14:19.269 --> 00:14:23.190 i can go and my buddy jake larson calls me oh 00:14:23.190 --> 00:14:26.169 i start restaurant connect with adam and so we 00:14:26.169 --> 00:14:28.429 start this little bitty restaurant software taking 00:14:28.429 --> 00:14:31.370 on open table and doing dining room and reservation 00:14:31.370 --> 00:14:34.409 management and we had a far superior system to 00:14:34.409 --> 00:14:36.029 them we just have 20 000 restaurants like they 00:14:36.029 --> 00:14:39.710 did but how far after did you start uh that compared 00:14:39.710 --> 00:14:46.169 to open table Adam probably started three or 00:14:46.169 --> 00:14:48.690 four years after OpenTable. They had a big lead. 00:14:48.889 --> 00:14:54.769 He started in 2010. They were already a monopoly 00:14:54.769 --> 00:14:56.610 in the market. They'd already cornered all the 00:14:56.610 --> 00:14:59.330 restaurants. Anyway, that's a whole different 00:14:59.330 --> 00:15:03.049 bag of tricks. Adam was an executive chef who 00:15:03.049 --> 00:15:06.450 went to the library, literally started reading 00:15:06.450 --> 00:15:10.720 how to code for dummies. And taught himself how 00:15:10.720 --> 00:15:14.779 to build his own software. And so he built this 00:15:14.779 --> 00:15:17.899 amazing system. It took us three years. And at 00:15:17.899 --> 00:15:19.399 the three -year mark, we were finally at $36 00:15:19.399 --> 00:15:22.019 ,000 recurring monthly revenues. And we bled 00:15:22.019 --> 00:15:24.360 out the entire way there. But then we were doing 00:15:24.360 --> 00:15:27.120 great. Somewhere along that line, my buddy Jake 00:15:27.120 --> 00:15:29.379 calls and says, Jackson, I'm about to launch 00:15:29.379 --> 00:15:33.320 my own business. I need your advice. And I was 00:15:33.320 --> 00:15:36.220 like, no way, dude. I was horrible to you. He 00:15:36.220 --> 00:15:38.600 was one of my mission companions. Like I'm not 00:15:38.600 --> 00:15:40.740 doing it. I treated you like crap. I mean, he's 00:15:40.740 --> 00:15:42.259 like, that's why I need you. He's everybody's 00:15:42.259 --> 00:15:43.960 telling me, Andy's just launched this business, 00:15:44.120 --> 00:15:45.580 but you're the only one who's going to tell me 00:15:45.580 --> 00:15:46.940 the truth. You're the most critical person I've 00:15:46.940 --> 00:15:51.039 ever met. That's exactly why I don't want to 00:15:51.039 --> 00:15:56.159 tell you. Yeah. Best compliment ever. And so 00:15:56.159 --> 00:15:58.820 he, he says, no, like I need this. Like I'm like, 00:15:58.860 --> 00:16:00.320 I'm going to lose my insurance if I do this. 00:16:00.379 --> 00:16:03.899 And I'm like, okay, let me see it. So what's 00:16:03.899 --> 00:16:07.340 going on? And Jake says, well, I was working 00:16:07.340 --> 00:16:09.759 for Zag, building iPhone cases. They're doing 00:16:09.759 --> 00:16:11.940 iPhone cases and was building a YouTube channel. 00:16:12.379 --> 00:16:14.799 And we got to 23 million subscribers on YouTube. 00:16:15.720 --> 00:16:18.059 And the founder of YouTube called me on the phone 00:16:18.059 --> 00:16:20.320 and asked me to come represent YouTube ad, watching 00:16:20.320 --> 00:16:21.679 the ad spot from him. I'm like, did you just 00:16:21.679 --> 00:16:23.419 say the founder of YouTube called you on the 00:16:23.419 --> 00:16:26.169 phone? And he's like, yeah. And they asked me 00:16:26.169 --> 00:16:27.669 to come out the headroom. Like, no, like he called. 00:16:27.750 --> 00:16:29.490 How do you get your number? You know, I'm like 00:16:29.490 --> 00:16:32.750 going off on this thing. And he's like, I don't 00:16:32.750 --> 00:16:34.450 know. But he called me out. So we go and Jake 00:16:34.450 --> 00:16:35.970 Smith, you know, he's humble. He's charismatic. 00:16:36.230 --> 00:16:38.450 He doesn't get caught up in things like that. 00:16:38.529 --> 00:16:41.529 And so he goes out to headquarters and they decide 00:16:41.529 --> 00:16:43.250 that as they launch this advertising platform, 00:16:43.409 --> 00:16:50.070 this was also in 2011 ish, 2010, 2011. And they 00:16:50.070 --> 00:16:51.990 decided that if the advertisement sucks, you 00:16:51.990 --> 00:16:54.370 should have the right to skip it. Hence the ability 00:16:54.370 --> 00:16:56.590 to skip after five seconds. So he was part of 00:16:56.590 --> 00:16:59.289 this closed ambassador team of 10. Comes out 00:16:59.289 --> 00:17:01.450 of that and he says, so Jackson, I created a 00:17:01.450 --> 00:17:03.529 course, an online course called how to turn your 00:17:03.529 --> 00:17:06.690 views into sales, how to drive conversions through 00:17:06.690 --> 00:17:09.849 your YouTube ads. And I'm going to launch a business 00:17:09.849 --> 00:17:12.029 around this. And, you know, should I do it? And 00:17:12.029 --> 00:17:15.630 I told him, I was like, Jake, you want to know 00:17:15.630 --> 00:17:19.309 what I told him? What did you tell him? I said, 00:17:19.369 --> 00:17:21.730 six months ago, I would have said, go for it. 00:17:21.769 --> 00:17:27.089 Crush it. run with this but entrepreneurship 00:17:27.089 --> 00:17:33.069 is hard i was like so elon musk so before you 00:17:33.069 --> 00:17:35.549 answer like i you know i need you to really think 00:17:35.549 --> 00:17:39.430 about this are you crazy elon musk says it's 00:17:39.430 --> 00:17:41.490 like eating glass it takes a crazy person to 00:17:41.490 --> 00:17:43.289 do it reid hoffman of linkedin says it's like 00:17:43.289 --> 00:17:45.349 pushing a plane off of a cliff and repairing 00:17:45.349 --> 00:17:47.849 it while it's going down you have to be nuts 00:17:47.849 --> 00:17:51.920 and he's like i'm i got that i can do that I 00:17:51.920 --> 00:17:54.339 was like, okay, number two, you don't get it. 00:17:54.759 --> 00:17:57.880 You have to be freaking nuts, dude. You have 00:17:57.880 --> 00:18:00.279 to be crazy. You're going to think about this 00:18:00.279 --> 00:18:02.039 for a day, and we'll talk about it tomorrow, 00:18:02.200 --> 00:18:06.940 but dude, this is hard. So we got off the phone, 00:18:07.000 --> 00:18:08.960 and we talked the next day. The next day, he's 00:18:08.960 --> 00:18:10.680 like, ready? I was like, okay. I said, you know 00:18:10.680 --> 00:18:13.680 I'm going to destroy your course, right? I'm 00:18:13.680 --> 00:18:15.359 like, I've already seen it. It's awful. I was 00:18:15.359 --> 00:18:16.500 like, yeah, I'm going to destroy it, right? He's 00:18:16.500 --> 00:18:19.140 like, yep. So I did about 40 hours worth of work. 00:18:19.540 --> 00:18:21.980 destroying his course gave it back to him and 00:18:21.980 --> 00:18:24.200 i was like jake you have to run with this you 00:18:24.200 --> 00:18:26.519 you're gonna crush this so you have you're crowned 00:18:26.519 --> 00:18:28.559 by google as a youtube addicts for the world 00:18:28.559 --> 00:18:30.240 pretty much you could be you know so you'd be 00:18:30.240 --> 00:18:31.839 the hugest thing in youtube he didn't have that 00:18:31.839 --> 00:18:34.640 yet um i was like and then i think in the course 00:18:34.640 --> 00:18:36.480 like everybody needs this the whole world's moving 00:18:36.480 --> 00:18:39.480 this direction i think you have everything that 00:18:39.480 --> 00:18:42.180 you need to just crush it don't forget me though 00:18:42.180 --> 00:18:43.980 i was like i've got my startup i was like i know 00:18:43.980 --> 00:18:46.480 i'm supposed to be here but don't forget me man 00:18:46.480 --> 00:18:51.160 and so fast forward uh six months later and uh 00:18:51.160 --> 00:18:53.160 jake was put on stage of traffic and conversion 00:18:53.160 --> 00:18:55.579 with ryan dice by digital marketer called the 00:18:55.579 --> 00:18:57.740 youtube ad expert of the world next thing you 00:18:57.740 --> 00:19:00.160 know he's got johnny dumas of entrepreneur on 00:19:00.160 --> 00:19:02.940 fire as a client nordic track as a client yahoo 00:19:02.940 --> 00:19:07.299 .com was a client my gosh that quickly dan martell 00:19:07.299 --> 00:19:11.059 sas academy as a client um rei success fortune 00:19:11.059 --> 00:19:13.859 builders right so he ends up yeah he ends up 00:19:13.859 --> 00:19:18.000 crushing it on this process and I came to him, 00:19:18.079 --> 00:19:20.619 I don't know, a year or so later, hat in hand 00:19:20.619 --> 00:19:22.079 through LinkedIn. I was too scared to call him. 00:19:22.859 --> 00:19:26.339 I was. I was terrified. I sent him a message 00:19:26.339 --> 00:19:29.019 on LinkedIn. I said, hey, I am super burnt out 00:19:29.019 --> 00:19:32.079 on startups. And I'm jealous of the time that 00:19:32.079 --> 00:19:34.799 you get to spend with your daughter. And I'd 00:19:34.799 --> 00:19:36.579 really, really love to help you with growth if 00:19:36.579 --> 00:19:39.319 you want help. But if you're not in a position 00:19:39.319 --> 00:19:42.400 to where you need that, then Jake, just do me 00:19:42.400 --> 00:19:44.160 a favor and send my info to somebody who's got 00:19:44.160 --> 00:19:46.900 your balance. And I hit send and regretted it. 00:19:46.960 --> 00:19:50.940 There was no undo back then. And 15 minutes later, 00:19:51.000 --> 00:19:54.059 he sent me a message. Let's do it, homie. Right. 00:19:54.160 --> 00:19:55.640 So he flew me out, flew me out to headquarters. 00:19:56.519 --> 00:19:59.940 And that's where I started to, you know, he's 00:19:59.940 --> 00:20:01.339 like, how do we do this? And I was like, I really 00:20:01.339 --> 00:20:03.440 don't know. I said, I think here's what we'll 00:20:03.440 --> 00:20:06.380 do, Jake. You got charisma and charm. You're 00:20:06.380 --> 00:20:07.819 going to be mom of this company because everybody 00:20:07.819 --> 00:20:10.119 needs to love you. And I'm going to be dad. And 00:20:10.119 --> 00:20:11.420 I'm going to hold people accountable on stuff. 00:20:13.019 --> 00:20:14.980 We got to get the two interns that he had working 00:20:14.980 --> 00:20:17.339 with him trained up to be executives and to take 00:20:17.339 --> 00:20:19.920 responsibility for what they do. And if we can 00:20:19.920 --> 00:20:22.660 do that, then we can win well. But I'm going 00:20:22.660 --> 00:20:24.519 to start putting together the traditional business 00:20:24.519 --> 00:20:26.259 processes. But you guys have to teach me all 00:20:26.259 --> 00:20:27.740 this viral stuff, because how the heck do you 00:20:27.740 --> 00:20:29.460 have two interns and have 70 ,000 people come 00:20:29.460 --> 00:20:31.359 on your website? Like, this is nuts. I've never 00:20:31.359 --> 00:20:34.579 sold a business. And so I got to learn all this 00:20:34.579 --> 00:20:36.420 cool stuff about virality. And one of the first 00:20:36.420 --> 00:20:39.000 things he gave me was I went and talked to the 00:20:39.000 --> 00:20:41.680 two interns. And I said, guys, Jake needs to 00:20:41.680 --> 00:20:45.609 be doing three things. He needs to be golfing 00:20:45.609 --> 00:20:48.670 as much as possible. When he's golfing with other 00:20:48.670 --> 00:20:51.369 executives, he makes deals. The more he golfs, 00:20:51.369 --> 00:20:54.170 the more freedom we have. Two, he needs to be 00:20:54.170 --> 00:20:57.730 speaking on podcasts and at conferences. We need 00:20:57.730 --> 00:20:59.650 to get him speaking in conferences and at podcasts. 00:21:00.089 --> 00:21:02.430 Three, he needs to be playing the jazz piano 00:21:02.430 --> 00:21:05.089 at those conferences. When Jake plays the jazz 00:21:05.089 --> 00:21:07.430 piano, people fall in love with Jake. If we can 00:21:07.430 --> 00:21:09.869 have him do those three things, We have to do 00:21:09.869 --> 00:21:11.930 everything else to get him out. He can't be behind 00:21:11.930 --> 00:21:13.730 systems. He can't be behind processes. He can't 00:21:13.730 --> 00:21:15.349 be the one running campaigns, running strategy, 00:21:15.509 --> 00:21:17.009 none of that. If we're doing all that and he's 00:21:17.009 --> 00:21:20.109 doing that, we're going to win wildly. And so 00:21:20.109 --> 00:21:22.049 they were like, oh, let's do that. So we did 00:21:22.049 --> 00:21:24.730 that. It was a lot of fun. And then Jake says, 00:21:24.869 --> 00:21:26.950 Jackson, to help you on this business stuff, 00:21:27.170 --> 00:21:31.190 we got this guy named Dan Martell for SAS Academy. 00:21:31.329 --> 00:21:34.769 He's got this playbook process. Maybe you could 00:21:34.769 --> 00:21:37.440 watch that. learn from it he gave it to us for 00:21:37.440 --> 00:21:39.380 free it's two thousand dollar course um you know 00:21:39.380 --> 00:21:42.339 and we can we can see there and um i got to meet 00:21:42.339 --> 00:21:45.160 jay i got to meet dan once during that time frame 00:21:45.160 --> 00:21:47.380 it was a very short call that we were that him 00:21:47.380 --> 00:21:49.099 and jake and i were on i don't even hardly remember 00:21:49.099 --> 00:21:53.119 i just remember it happened um and then fast 00:21:53.119 --> 00:21:56.259 forward years later and um we met through another 00:21:56.259 --> 00:21:57.920 program that's another story for another day 00:21:57.920 --> 00:22:02.119 but i did get to ask him um a good question about 00:22:02.119 --> 00:22:06.109 um how do I know I'm ready as a leader to bring 00:22:06.109 --> 00:22:09.490 on a sales team and how do I go about doing that? 00:22:09.789 --> 00:22:11.849 And we had a pretty intense 10 minute coaching 00:22:11.849 --> 00:22:14.569 session, um, and I'll with the group there, but, 00:22:14.569 --> 00:22:18.690 um, it is, and Jake, Jake goes to the mastermind, 00:22:18.730 --> 00:22:21.690 the, the helicopter drop, um, you know, so he 00:22:21.690 --> 00:22:23.230 goes every year. They're, they're real good friends. 00:22:23.650 --> 00:22:27.150 Um, so yeah, them, Pat, Pat Flynn and Jake worked 00:22:27.150 --> 00:22:30.269 together as well. And, uh, Chad, Chandler Bolt. 00:22:30.349 --> 00:22:33.190 Now he became a client right after I left. We 00:22:33.190 --> 00:22:35.589 had we had those people. And then right after 00:22:35.589 --> 00:22:39.710 I joined the company, Ryan Blair came on for 00:22:39.710 --> 00:22:41.910 his book launch. And so I ran the strategy process 00:22:41.910 --> 00:22:46.369 for his book launch. And he was the CEO by Salas 00:22:46.369 --> 00:22:48.190 is a two point something billion dollar company. 00:22:48.349 --> 00:22:51.200 And so he refers us to Lewis Howes. Louis House 00:22:51.200 --> 00:22:54.359 came in as a client. So he almost botched his 00:22:54.359 --> 00:22:56.059 webinar experience. I was the guy. I was like, 00:22:56.079 --> 00:22:57.920 you cannot run this. And Brittany comes on. I 00:22:57.920 --> 00:22:59.299 was like, he's sick. He can't record. And I'm 00:22:59.299 --> 00:23:00.700 like, if he does this, this is going to destroy 00:23:00.700 --> 00:23:03.180 his reputation. And here's why. And she's like, 00:23:03.200 --> 00:23:06.799 you're right. Let's fix it. And I was like, wow, 00:23:06.980 --> 00:23:09.339 awesome. And then Dr. Eric Berg came on. He had 00:23:09.339 --> 00:23:12.119 160 ,000 subscribers on YouTube at the time and 00:23:12.119 --> 00:23:14.420 a horrible website. I just told him flat out. 00:23:14.440 --> 00:23:15.420 I was like, I wouldn't touch your website with 00:23:15.420 --> 00:23:18.539 a 10 foot pole. No chance. um you know and he 00:23:18.539 --> 00:23:20.700 took some notes said can you guys fix this and 00:23:20.700 --> 00:23:22.940 now we just do video um and i was like we can't 00:23:22.940 --> 00:23:25.500 and uh he said give me three days he came back 00:23:25.500 --> 00:23:27.059 with everything overhauled i have no idea how 00:23:27.059 --> 00:23:29.480 he did it's 2015. the guy's got 13 million subscribers 00:23:29.480 --> 00:23:31.859 now um and he's just absolutely crushed it so 00:23:31.859 --> 00:23:33.819 then michael hyatt came on t harv ecker came 00:23:33.819 --> 00:23:35.880 on even pagan came on billy g marketing came 00:23:35.880 --> 00:23:39.299 on oh gosh so i got to be behind the scenes on 00:23:39.299 --> 00:23:41.140 all these and see oh who's actually crushing 00:23:41.140 --> 00:23:44.180 it and who's getting crushed um and how is this 00:23:44.180 --> 00:23:46.930 process happening and my job was to make sure 00:23:46.930 --> 00:23:48.910 that every single one of campaign the campaigns 00:23:48.910 --> 00:23:52.190 for jake was one that we could hit a 7x or beyond 00:23:52.190 --> 00:23:54.589 return because nobody wanted to hear about it 00:23:54.589 --> 00:23:57.690 if it was less than that so i love and revere 00:23:57.690 --> 00:24:00.430 jake larson he is my favorite mentor um by far 00:24:00.430 --> 00:24:03.549 and dan is very cool and i keep this book on 00:24:03.549 --> 00:24:06.670 my desk in his honor because this is his bible 00:24:06.670 --> 00:24:09.529 of hiring Did what Dan Martell told me, at least. 00:24:09.589 --> 00:24:11.750 Put that one in my notes real quick. Well, I 00:24:11.750 --> 00:24:16.809 will tell you, the first 25 pages are amazing. 00:24:16.869 --> 00:24:19.970 The rest is garbage. 25 pages? All right. Yeah, 00:24:19.990 --> 00:24:23.130 so save you some time. Dan has a lot of great, 00:24:23.269 --> 00:24:24.710 great, great, great, great, great things, and 00:24:24.710 --> 00:24:26.309 he is way better than me in the business category 00:24:26.309 --> 00:24:31.170 so far. But the hiring on purpose aspect, there 00:24:31.170 --> 00:24:33.089 are some fatal flaws shared in that book that 00:24:33.089 --> 00:24:38.200 I do not recommend. buying into but the 25 pages 00:24:38.200 --> 00:24:43.039 gold gold yeah man amazing would you oh i think 00:24:43.039 --> 00:24:45.720 i froze can you can you hear me you did freeze 00:24:45.720 --> 00:24:48.599 are you there let me see if i can you still hear 00:24:48.599 --> 00:24:50.900 me yeah give me one second though let me pull 00:24:50.900 --> 00:24:53.119 you off play on see if that helps oh it didn't 00:24:53.119 --> 00:24:57.259 now we're black screen hold on one second let's 00:24:57.259 --> 00:25:02.559 see what's happening here Let me see if I can 00:25:02.559 --> 00:25:05.140 turn my webcam on. I totally ran through our 00:25:05.140 --> 00:25:07.180 entire time. Are you good on time or do you need 00:25:07.180 --> 00:25:10.299 to run? Oh, I'm dead. Man, after a stressful 00:25:10.299 --> 00:25:13.420 day, a podcast just puts it all away. I love 00:25:13.420 --> 00:25:16.259 it. I can fix my camera. There we go. There we 00:25:16.259 --> 00:25:20.400 are. Hey! Made it. Would you say, Jackson, that 00:25:20.400 --> 00:25:22.799 was the most fun time of your career? Or was 00:25:22.799 --> 00:25:24.740 it one of the most fun times, just being there 00:25:24.740 --> 00:25:26.720 and learning all that and connecting with all 00:25:26.720 --> 00:25:29.720 these humongous personalities and brands? Dude, 00:25:29.759 --> 00:25:32.849 I... I love that it taught me. The most fun times 00:25:32.849 --> 00:25:38.589 now, by far. I don't just say that. There's challenges 00:25:38.589 --> 00:25:42.849 now, too. There's growth challenges. This would 00:25:42.849 --> 00:25:48.150 not be possible without that. Even just think 00:25:48.150 --> 00:25:51.650 through basic imposter syndrome. I was a 0 .33 00:25:51.650 --> 00:25:55.630 GPA kid. I got the shit beat out of me by business 00:25:55.630 --> 00:25:57.549 owners over and over. It wasn't just the business. 00:25:57.630 --> 00:25:59.789 The business owner would bring me in. But their 00:25:59.789 --> 00:26:01.589 marketing guru and their operations guru and 00:26:01.589 --> 00:26:03.250 whoever else, their executive assistant, what 00:26:03.250 --> 00:26:05.049 kind of degree does he have? Why are we following 00:26:05.049 --> 00:26:08.269 his advice? He's only 22 years old. I get that 00:26:08.269 --> 00:26:10.089 he's nice and he has these theories, but where 00:26:10.089 --> 00:26:11.970 has he really proven that? How do we know it's 00:26:11.970 --> 00:26:13.430 going to work for us? It works for NordicTrack, 00:26:13.470 --> 00:26:15.569 but we're not NordicTrack. You know the drill. 00:26:16.150 --> 00:26:18.029 Everybody's going to find a way to feel uncomfortable 00:26:18.029 --> 00:26:22.150 with the unknown, especially when I was gunning 00:26:22.150 --> 00:26:23.970 for the top. I was much more like Grant Cardone 00:26:23.970 --> 00:26:26.769 back then. I used to tell people what they should 00:26:26.769 --> 00:26:29.539 do, tell people what they needed. I acted like 00:26:29.539 --> 00:26:32.660 God. I created a whole list of sheep holes following 00:26:32.660 --> 00:26:36.740 me. I was coercing, manipulating, and taking 00:26:36.740 --> 00:26:40.359 control of people's visions. I had to learn the 00:26:40.359 --> 00:26:43.880 hard way by losing my relationship. I lost my 00:26:43.880 --> 00:26:47.660 position with Jake because of that. He didn't 00:26:47.660 --> 00:26:49.359 say it that way. He didn't treat it that way. 00:26:49.579 --> 00:26:51.440 Again, the off -boarding experience was amazing. 00:26:51.900 --> 00:26:53.619 He was so good to me. He checked on me every 00:26:53.619 --> 00:26:56.500 single week. He is seriously one of my best friends 00:26:56.500 --> 00:27:00.089 in life because of how... he has loved me and 00:27:00.089 --> 00:27:04.049 um i had to go through a painful divorce as well 00:27:04.049 --> 00:27:06.730 and through those experiences it got me thinking 00:27:06.730 --> 00:27:09.990 like wait a second am i the wrong am i am i is 00:27:09.990 --> 00:27:12.490 this my fault is there something wrong with my 00:27:12.490 --> 00:27:15.089 leadership and like how i'm doing i'm like blowing 00:27:15.089 --> 00:27:19.210 this um and so those those shifts they all helped 00:27:19.210 --> 00:27:23.769 but to your point um if i hadn't gotten to see 00:27:23.769 --> 00:27:29.019 what my knowledge did for lewis house And if 00:27:29.019 --> 00:27:31.039 I hadn't gotten to see how I affected the truth 00:27:31.039 --> 00:27:33.000 about cancer campaign and I hadn't gotten to 00:27:33.000 --> 00:27:36.579 see how, you know, the Dr. Berg's brand came 00:27:36.579 --> 00:27:39.220 to fruition. Like I got to play with theories 00:27:39.220 --> 00:27:44.579 and put things into place that were speculation. 00:27:45.180 --> 00:27:47.660 They were just me. Like I've got some type of 00:27:47.660 --> 00:27:49.680 weird gift type thing. And because of how much 00:27:49.680 --> 00:27:51.619 I study, but I didn't have a piece of paper validating 00:27:51.619 --> 00:27:54.319 me. Yeah. The whole world wanted to see. And 00:27:54.319 --> 00:27:58.900 so, yes, those experiences. molded and shaped 00:27:58.900 --> 00:28:03.900 tremendous realities. And the time with Jake, 00:28:03.940 --> 00:28:05.960 seeing him, how he leads, it's not about the 00:28:05.960 --> 00:28:08.180 people. It's about the way he leads. It's about 00:28:08.180 --> 00:28:10.359 the way that he shows up for people. It's about 00:28:10.359 --> 00:28:15.700 the authenticity, the becoming a powerful leader 00:28:15.700 --> 00:28:20.559 just by being, not by trying to do something 00:28:20.559 --> 00:28:25.200 like art, like do some tactic or follow some 00:28:25.200 --> 00:28:29.859 process. He just is. And he lives so closely 00:28:29.859 --> 00:28:31.980 to that authenticity that it gave me permission 00:28:31.980 --> 00:28:34.660 to start looking at it. And then JP Sears comes 00:28:34.660 --> 00:28:36.460 along and does his TED Talk as well. And his 00:28:36.460 --> 00:28:38.559 TED Talk, same thing. It's like, dang, Jackson, 00:28:38.680 --> 00:28:41.720 what about just stepping into your real self 00:28:41.720 --> 00:28:46.400 fully and owning that, not apologetically being 00:28:46.400 --> 00:28:50.039 you? And so, yes, those were huge, monumental 00:28:50.039 --> 00:28:53.279 opportunities. And they're connections that whenever 00:28:53.279 --> 00:28:58.470 we want to tap back into them. We can. We can 00:28:58.470 --> 00:29:00.930 reach out. But we're building something that 00:29:00.930 --> 00:29:06.369 is not quite at the stage that I want it to be 00:29:06.369 --> 00:29:10.690 to where I go tap those doors. Gary Vaynerchuk's 00:29:10.690 --> 00:29:12.410 jab, jab, jab, right hook. I'm not making my 00:29:12.410 --> 00:29:15.349 right hook. I'm just giving, giving, giving, 00:29:15.369 --> 00:29:16.609 giving, giving, giving, giving, giving, giving 00:29:16.609 --> 00:29:19.630 right now. It's all about that process. And the 00:29:19.630 --> 00:29:21.430 ones who happen to see what's going on when they 00:29:21.430 --> 00:29:24.609 come, we'll honor them. And I'll reach out to 00:29:24.609 --> 00:29:28.859 Jake soon. But the process of knowing how to 00:29:28.859 --> 00:29:31.660 honor – I went and met John Lee Dumas in person 00:29:31.660 --> 00:29:34.720 at Puerto Rico just a few months ago. Do you 00:29:34.720 --> 00:29:38.039 know him? I don't. Johnny Dumas? John Lee Dumas. 00:29:38.299 --> 00:29:41.099 So John and Dan, I believe, are pretty good friends 00:29:41.099 --> 00:29:44.599 too. Entrepreneur on Fire was the number one 00:29:44.599 --> 00:29:48.619 podcast on iTunes in 2013. Oh, yeah. And he's 00:29:48.619 --> 00:29:52.779 still huge. He used to post his income reports 00:29:52.779 --> 00:29:54.900 every month and his expenses and how he was doing 00:29:54.900 --> 00:29:57.380 it. Super transparent on that until about five 00:29:57.380 --> 00:30:04.299 months ago. I met him at Podfest and got to tell 00:30:04.299 --> 00:30:06.480 him I was working on his campaigns and was part 00:30:06.480 --> 00:30:09.680 of that. We hit it off for a while, so I went 00:30:09.680 --> 00:30:13.759 down there. Before I went, we had a call. He 00:30:13.759 --> 00:30:18.380 charges $3 ,000 for his calls. He wanted to meet 00:30:18.380 --> 00:30:20.019 with me, though. We met. He's like, you know, 00:30:20.019 --> 00:30:21.200 I don't do this for people. I was like, I know, 00:30:21.200 --> 00:30:24.000 John. I was like, I know full well. He's like, 00:30:24.039 --> 00:30:25.619 Jackson, what's the smallest thing we can do 00:30:25.619 --> 00:30:27.680 together? And what's the biggest thing? Send 00:30:27.680 --> 00:30:30.279 me a video. Send me a video. Love that question. 00:30:30.559 --> 00:30:34.359 Yeah. And so then I said, I'm going to do one 00:30:34.359 --> 00:30:36.720 better. I said, John, I believe in this thing 00:30:36.720 --> 00:30:39.559 called the golden window of opportunity. You 00:30:39.559 --> 00:30:41.859 and I, and Ethan, this applies to you too, we 00:30:41.859 --> 00:30:45.809 could move to... who knows i don't want to so 00:30:45.809 --> 00:30:47.549 let's use that albuquerque new mexico that would 00:30:47.549 --> 00:30:50.769 be awful we can move there um and we could open 00:30:50.769 --> 00:30:53.529 a plumbing business and i think that you and 00:30:53.529 --> 00:30:55.250 i would make it to seven figures within two years 00:30:55.250 --> 00:31:00.509 because we're brilliant because we have skill 00:31:00.509 --> 00:31:03.250 sets we have gifts that we can use we have the 00:31:03.250 --> 00:31:05.369 discipline the tenacity the persistency we could 00:31:05.369 --> 00:31:09.230 do that but ideas are a dime a dozen and so i'd 00:31:09.230 --> 00:31:12.500 rather wait for in the case of john what's that 00:31:12.500 --> 00:31:14.279 golden window of opportunity that we can hit? 00:31:14.660 --> 00:31:16.700 And so then I went to Puerto Rico on part of 00:31:16.700 --> 00:31:19.299 my humanitarian trips. We did our thing. I went 00:31:19.299 --> 00:31:22.240 and visited him. And we had a great, great time. 00:31:22.339 --> 00:31:25.359 Hung a swing for his baby, for his baby boy. 00:31:25.539 --> 00:31:27.539 And then afterwards, he's like, so what is it, 00:31:27.559 --> 00:31:30.640 Jackson? I said, I said, John, I need to keep 00:31:30.640 --> 00:31:33.640 meditating on this. I'm like, what do you offer 00:31:33.640 --> 00:31:40.380 the man who has so much? And he's like, okay. 00:31:40.680 --> 00:31:42.480 I get that. They gave me a hug, took a selfie, 00:31:42.640 --> 00:31:44.980 and did their thing. But we had such a great 00:31:44.980 --> 00:31:47.319 conversation about life and family and where 00:31:47.319 --> 00:31:48.420 we're at, what we've been through and all that. 00:31:49.660 --> 00:31:52.740 There will come an opportunity to pull these 00:31:52.740 --> 00:31:56.200 relationships full circle. But I'm in the habit 00:31:56.200 --> 00:31:59.299 of giving my best to those that I serve. And 00:31:59.299 --> 00:32:03.039 I hope this series of stories empowers you, too, 00:32:03.160 --> 00:32:06.940 with the best. We got to run campaigns for SpyTech 00:32:06.940 --> 00:32:13.190 Inc., for RealTruck. What was the other big one? 00:32:13.529 --> 00:32:15.549 There was another big e -commerce store that 00:32:15.549 --> 00:32:17.930 we ran some stuff for, but those are the two 00:32:17.930 --> 00:32:20.769 that taught me the most when I was at Video Power 00:32:20.769 --> 00:32:25.789 from a product standpoint and how to really scale 00:32:25.789 --> 00:32:32.130 product companies. I don't know quite what it 00:32:32.130 --> 00:32:34.849 is. I don't know what our golden windows look 00:32:34.849 --> 00:32:36.769 like, but the podcast episode is going to be 00:32:36.769 --> 00:32:40.430 fun. The episode opportunities, I'd love to bring 00:32:40.430 --> 00:32:42.769 you back. We want our guests and our audience 00:32:42.769 --> 00:32:45.890 to follow that process of know, like, and trust. 00:32:46.730 --> 00:32:49.089 And that means the wham, bam, thank you, ma 'am 00:32:49.089 --> 00:32:53.309 model that so many podcasts follow. What authenticity 00:32:53.309 --> 00:32:57.069 is there? And that, if it's kind of just forced, 00:32:57.250 --> 00:32:59.829 it's okay. It happens, and it's not meant to 00:32:59.829 --> 00:33:03.339 be a relationship, but your vision. And my humble 00:33:03.339 --> 00:33:06.640 opinion is a gift to the world. It's something 00:33:06.640 --> 00:33:10.339 that you're striving to help people achieve something 00:33:10.339 --> 00:33:14.039 that's super meaningful. And that means that, 00:33:14.039 --> 00:33:16.799 you know, given that you're authentic, right? 00:33:16.839 --> 00:33:18.660 If that's the case, then no, you're not going 00:33:18.660 --> 00:33:20.480 to be a wham, bam, thank you, ma 'am person. 00:33:20.980 --> 00:33:22.880 That means that my entrepreneurs are going to 00:33:22.880 --> 00:33:24.759 lean into that and be like, okay, who is this 00:33:24.759 --> 00:33:27.880 Ethan guy? You know, what is Indigo Promotions? 00:33:27.880 --> 00:33:30.740 How is that supposed to help me? And so as we... 00:33:31.180 --> 00:33:34.960 As we look at that, is this a community that 00:33:34.960 --> 00:33:37.500 makes sense? Are we building something that long 00:33:37.500 --> 00:33:40.039 -term is going to make a massive difference for 00:33:40.039 --> 00:33:44.079 people? That's what Vision Pros is really based 00:33:44.079 --> 00:33:46.900 on. It's a doorway so people can see our stage, 00:33:47.019 --> 00:33:50.559 see our audience, and then decide, do we want 00:33:50.559 --> 00:33:53.000 to do bigger things? Very cool. No, it's very 00:33:53.000 --> 00:33:55.440 cool. I love that vision as well. I don't think 00:33:55.440 --> 00:33:57.180 a lot of people have that. I think most people 00:33:57.180 --> 00:34:01.700 are very transactual. You know, it's very like, 00:34:01.799 --> 00:34:03.619 hey, this is what I offer. What do you got for 00:34:03.619 --> 00:34:07.299 me? That's it. Yep. Been there, man. And it's 00:34:07.299 --> 00:34:10.019 a huge mistake, too. I think it makes everything 00:34:10.019 --> 00:34:13.179 more challenging. You are a phenomenal podcast 00:34:13.179 --> 00:34:16.619 host. I appreciate you. You've done such a good 00:34:16.619 --> 00:34:19.099 job of interviewing me today, Ethan. You've got 00:34:19.099 --> 00:34:26.000 massive hosting skills. So, I don't know. I guess 00:34:26.000 --> 00:34:29.820 I'll ask. Do you want this to be released? As 00:34:29.820 --> 00:34:33.239 a full episode. Totally. We could, Hey, you guys, 00:34:33.320 --> 00:34:35.079 I think you guys are the experts, whatever you 00:34:35.079 --> 00:34:38.199 think will, will help the community and, and 00:34:38.199 --> 00:34:40.820 land totally fine with me. I'm an open book. 00:34:40.900 --> 00:34:44.719 And you know, if, if anything would help that 00:34:44.719 --> 00:34:46.619 I said, or you said, I think that'd be a cool 00:34:46.619 --> 00:34:49.059 thing to release for sure. Sure. I'll, I'll take 00:34:49.059 --> 00:34:52.519 the expert title 10 years from now. Maybe I'll 00:34:52.519 --> 00:34:54.539 divert back to what Matt cuts taught us about 00:34:54.539 --> 00:34:57.480 that. And he said, the real sign of an expert 00:34:57.480 --> 00:34:59.889 is not somebody who knows it all. it's somebody 00:34:59.889 --> 00:35:02.309 who's willing to go get the answer yeah all right 00:35:02.309 --> 00:35:05.869 so that's a great quote right there that is a 00:35:05.869 --> 00:35:08.170 great that made my career that's the one that 00:35:08.170 --> 00:35:09.989 made my career because i was the kid that didn't 00:35:09.989 --> 00:35:12.940 have the degree and i was like oh cool I don't 00:35:12.940 --> 00:35:14.820 have to have it. I just need to be willing to 00:35:14.820 --> 00:35:16.639 go get the answer and not act like I know it 00:35:16.639 --> 00:35:19.340 all. It's also entrepreneurship right there. 00:35:19.420 --> 00:35:24.340 That is being a business owner. From day one 00:35:24.340 --> 00:35:26.860 of this company, I've been problem solving nearly 00:35:26.860 --> 00:35:29.079 every hour of every day. Something keeps coming 00:35:29.079 --> 00:35:31.820 up. No matter how much I time block or no matter 00:35:31.820 --> 00:35:35.059 how much I can plan ahead, stuff keeps coming 00:35:35.059 --> 00:35:37.539 up. Then all of a sudden after the first month, 00:35:37.579 --> 00:35:40.500 you're like, am I just problem solving all day 00:35:40.500 --> 00:35:44.789 long? I really, I don't know if anyone's experience 00:35:44.789 --> 00:35:46.670 has been different, but that's been mine of just 00:35:46.670 --> 00:35:49.110 problem solving, problem solving, problem solving. 00:35:49.289 --> 00:35:51.030 Okay, now I can actually do what I plan for. 00:35:51.190 --> 00:35:53.250 And then it goes back to problem solving. And 00:35:53.250 --> 00:35:56.769 it's interesting because on our projects, you're 00:35:56.769 --> 00:35:58.969 basically just problem solving the entire way. 00:35:59.230 --> 00:36:01.469 And you don't, each time you don't know what's 00:36:01.469 --> 00:36:04.550 going to pop up. And that's what makes, I don't 00:36:04.550 --> 00:36:07.789 know, my role so fun because the problems get 00:36:07.789 --> 00:36:10.190 more exciting to solve and they become more. 00:36:11.069 --> 00:36:13.590 beneficial to solve for both us and our clients 00:36:13.590 --> 00:36:16.670 too. But I, I love that quote. Huge man. And 00:36:16.670 --> 00:36:18.389 then you've got the secret superpower of Dan 00:36:18.389 --> 00:36:22.429 Martell's one, three, one in the mix. So you 00:36:22.429 --> 00:36:25.630 have it, man. That's awesome. I'm excited. I 00:36:25.630 --> 00:36:27.469 want to, so I want to bring you back soon and 00:36:27.469 --> 00:36:29.250 later. Um, you know, let's definitely make that 00:36:29.250 --> 00:36:33.329 happen. Um, and so we, um, we'll get scheduled 00:36:33.329 --> 00:36:35.750 after the show. I'll get, I'll go ahead and give 00:36:35.750 --> 00:36:37.489 you my, my cell phone too. That way you've got 00:36:37.489 --> 00:36:40.480 it. Um, But Vision Pros, those of you listening 00:36:40.480 --> 00:36:43.420 in, whether you see the chopped up version of 00:36:43.420 --> 00:36:46.980 this or the full version of this, this is the 00:36:46.980 --> 00:36:49.900 essence of the conversations at the top. When 00:36:49.900 --> 00:36:53.360 I talked to John Lee Dumas, this was the environment. 00:36:53.840 --> 00:36:56.820 When I would meet with Jake Larson, this was 00:36:56.820 --> 00:36:59.639 the environment. When Irrational Marketing, Thomas 00:36:59.639 --> 00:37:01.460 and McGare and I were building that out with 00:37:01.460 --> 00:37:05.190 our team and we became a top. 50 fastest growing 00:37:05.190 --> 00:37:09.269 startup in 2017 for the country of Canada. It 00:37:09.269 --> 00:37:11.550 was because of these types of conversations. 00:37:11.769 --> 00:37:14.429 So if anybody's ever harping on you as a visionary 00:37:14.429 --> 00:37:16.369 and I was like, why are you wasting time in meetings? 00:37:17.469 --> 00:37:20.710 One, don't waste time in meetings, but to value 00:37:20.710 --> 00:37:22.730 the meetings that you have that are world -class 00:37:22.730 --> 00:37:25.050 like this. And if you'd like to join us in the 00:37:25.050 --> 00:37:26.670 show top right corner, you'll see the button 00:37:26.670 --> 00:37:28.769 that says, be our guest. Come share your vision 00:37:28.769 --> 00:37:31.269 with us. You do not have to have a seven figure 00:37:31.269 --> 00:37:35.710 custom. promotional marketing company like Ethan 00:37:35.710 --> 00:37:37.889 does here with Indigo Promotions, you could be 00:37:37.889 --> 00:37:39.329 in the very beginning of your vision. And we 00:37:39.329 --> 00:37:42.030 want to honor that and see that. And Ethan, man, 00:37:42.050 --> 00:37:43.550 we'll see you in the next episode. This is going 00:37:43.550 --> 00:37:45.309 to be awesome. Thank you for being here today. 00:37:45.489 --> 00:37:47.250 I'm really happy that you tuned in to Vision 00:37:47.250 --> 00:37:49.869 Pros Live. I'm looking forward to seeing your 00:37:49.869 --> 00:37:52.670 reactions as these episodes continue to move 00:37:52.670 --> 00:37:54.610 forward. This is going to get more and more fun. 00:37:54.630 --> 00:37:56.510 We'll have more and more engagement as well. 00:37:56.530 --> 00:37:58.449 We'll invite people to participate in the show. 00:37:58.590 --> 00:38:00.630 And thank you for giving us your time and attention. 00:38:00.869 --> 00:38:03.550 Have an excellent time building out your vision 00:38:03.550 --> 00:38:04.909 and becoming a vision pro yourself.