WEBVTT

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Hey everybody, welcome back to another episode

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of Vision Pros Live. I'm your host and coach,

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Fletcher Ellingson. So glad you're here. So glad

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that you're in this conversation. I'm committed

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to you getting something of value out of this

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conversation today on the show. Kelly, welcome

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to the show. Thank you, Fletcher. Thank you for

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having me. And you are the founder of Two Mile

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High Marketing. And we're gonna talk about that

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in a minute. But before we get to that, I'm gonna

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ask you, But something that's going well in your

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life, either professionally or personally or

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both. And the reason we like to start off with

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the win is because there's a lot of uncertainty

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in the world today, probably more so than ever

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in our country. And it doesn't always feel good.

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And it puts people on edge. And we get focused

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on what's not working. Help us help bring us

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back and remind us, oh, yeah, there are still

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things going well. There are still wins. So what's

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going well for you? Well, I will say that. So

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I was laid off last year. And so we talk about,

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you know, things that are not going well, that

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you can turn into, you know, something that is

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going well. At that time, when I was laid off,

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I was I was looking, you know, look at LinkedIn

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and I would see people talking about how they

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they lost their job, you know. 700 days ago,

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and they haven't been able to find a job. They've

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applied for so many jobs, and I just told myself

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at that time, I will not be that person. I am

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not going to be desperate down the road. I decided

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to lean into starting my business. I did, and

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I have found myself here less than a year later

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on track to reach a million dollars in revenue

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in my first year. I would say that's a win. I

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would say that's a huge win. Yeah. Yeah. Congratulations.

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And I love that attitude because it sounds like

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what you did was you made a powerful decision.

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Right. Yeah. I mean, I really think that a big

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part of that was mindset that, you know, I could

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have had the mindset of poor me. I have lost

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my job. What am I going to do? You know, and

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I just I just. I hired a coach right away. That

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was one of the things I did. And I remember him

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saying to me at one point that what he got from

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me was like failure is not an option. And that

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is 100 percent what my mindset was, was this

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is going to work and it's going to come together.

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And it did. Right. But without that mindset,

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I don't think I could have accomplished what

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I did. Excellent. And, you know, so, yeah, you

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made a powerful decision. And I really want our

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listeners to hear this. Because you could have

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easily made another decision. Like, yeah, this

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is the economy that we're in. People lose jobs.

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Same thing for me. Woe is me. And I'm not diminishing

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any of those people. But what I am contrasting

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is that we also have the opportunity to create

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another powerful decision. you know some people

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listening to this might think well fletcher what

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are you talking about you can't just make a decision

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that you're going to create gainful employment

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you actually can just as easily as making a decision

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i'm going to remain unemployed or or the job

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search is going to be hard or right we make decisions

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all of the time and there's a great um I think

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it was maybe Winston Churchill who said one of

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the greatest signs of success is being able to

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go from one failure to another without any loss

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of enthusiasm. Because within that, it highlights

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a decision. I'm just I'm going to go again. I'll

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do it again. And, you know, there's no right

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or wrong decisions. There are simply decisions

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that we make and then we either make them work

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for our lives or we don't. and you made it work

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for your life so congratulations and thank you

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for leading um thank you yeah you bet so you

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know we're on this show it's called vision pros

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what we're mainly interested here is like what

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is your vision what is that clarified story that

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you've got in your brain that you are working

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to unpack into the uh into the physical realm

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i would say my vision is taking what I want to

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do my vision my mission in my company is to help

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thought leaders reach their target audience and

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grow their business through thought leadership

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marketing so you know that is one of the things

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that I look at people like me who were employees

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somewhere else or they're business owners who

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maybe don't see themselves as a thought leader

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or don't see themselves as the expert in their

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industry. And I want to help them get out of

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their comfort zone a little. Get in front of

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the right audience. Get those speaking events

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that they need. Position themselves as that thought

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leader because that is going to be the key to

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growing their business. And I think that we so

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often get... just bogged down by the work we're

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doing the work and we're you know stuck in the

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day -to -day and it's hard to think uh think

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bigger and think long term and that's where i

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want to help more thought leaders grow their

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business through that thought leadership type

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marketing right on and so that's what your business

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um two mile high marketing does is that correct

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that's what we do and again like I said when

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I decided to start this business I think part

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of the key to our success early on was that I

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got really clear about my value in the world

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and where I where I fit the experience the skills

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that I had and how I was able to help people

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and I say that because I I never saw myself as

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a business owner. I never saw myself as I what

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I call myself was the person behind the person.

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I was the person helping somebody else accomplish

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their dream. And when I finally leaned into that

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and said, you know what, this is what I'm good

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at and I'm going to I'm going to go for it. It

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made all the difference in the world. Yeah. And

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I I like to. highlight certain things that i

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hear in my guests because uh and i want my audience

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to hear this and what i heard you say was something

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extremely important in my book and i want to

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bring a spotlight to it you got clear about your

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value and what i yeah what i want our listeners

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to hear is that everybody has value there are

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so many entrepreneurs who are like well what

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is my value you know i mean i know what i like

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to do but what's my i don't know Get clear, get

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crystal clear about what your value is so that

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you can lead with that value. Because as far

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as I'm concerned, there are always three things

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that can follow value. What can follow value

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is. compensation what can follow value is connection

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what can follow value is opportunity and one

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or all one two or all three of those can follow

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the value get clear about your value stop kidding

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yourself that you don't have value declare what

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it is and lean into it because as what kelly

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has found she's on track to make a million dollars

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this year and this is a brand new business for

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her she leaned into her value now some people

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listening might be like well fletcher she's probably

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got some special formula she's got a magic wand

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or something that i don't know about so so to

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those people that are are are saying that and

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they're not even saying it their mind is just

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saying it okay right right so what so what would

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you say to that to the people like oh she got

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lucky or she she's got something that i don't

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have Yeah, I like to call it your authority X

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factor. So I think, you know, early on, I really

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I sat down, there's, you know, I had several

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weeks of trying to figure out what. what was

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I going to do next, right? One of the things

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I did was make decisions very quickly. So I didn't

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sit on things and overanalyze and overthink things.

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I just was like, I need a website. I need a business

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name. I need a registered business. You know,

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those basic things that you just have to start

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doing. And I just started putting those things

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into motion. But then one of the things I feel

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like I really, the way I really leaned into my

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skills and experience was I started thinking

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about what had I done in my career? Where was

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I? most beneficial in the workplace. And I had

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two kind of long term jobs in my career. And

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it was like, what did I really enjoy about it?

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And what was I good at? Right. And once I got

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my head around that, it was like it just took

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off because as soon as I started telling people,

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this is what I'm now doing. They're like, oh,

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that is exactly what you should be doing. I was

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like, I know. Right. So I call that my authority

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X factor. But it didn't just come. It just didn't

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just come to me. Right. I had to think about

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I had to reflect on things. I had to think back.

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and in a moment that was hard it's hard to lose

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your job it's hard to go through that and to

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you know the the stress the you know even feeling

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rejected when you're laid off it's just like

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why me why did that happen to me right but i

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had to just get over all of that and think about

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what i really could uh how i could really bring

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value to to other people in in In the workplace.

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Right. And so, yeah, I think that that is really

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what people, you know, if you're thinking about

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either starting your own business or or, you

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know, trying to grow your business more. I think

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any business owner needs to really think about

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that and not just doing the things they have

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to do every day, but thinking about how they

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really can bring value to their clients, to other

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people. Yeah. Yeah. Good, good, good. So who

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are your ideal clients that you're that you're

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helping these days? So most of the clients that

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I work with are business owners who are anywhere

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from. I would say about a million in revenue

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to over 10 million in revenue. They're those

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owners who they know they've grown their company

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to a certain point and they know when they. When

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they get in front of their target audience, they.

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they get more clients right and so they know

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if they get on a stage they have a book in hand

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they uh maybe even do online webinars workshops

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things like that they know that once they do

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that people typically convert right like it's

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getting that exposure so um it's usually in that

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that range you know somewhere like i said between

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a million and 10 million where they're they're

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like i know the more i do this it's better for

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it's good for my business But I don't have the

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people on staff to do it or my staff don't. I

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maybe don't have the staff to do it. But or if

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I have a marketing team, they don't specialize

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in that. Or it's hard to always be thinking,

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you know, if you if you want to speak, you're

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you're having to think six months ahead. Right.

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events right now this is august and we're applying

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for events in the spring right now for our clients

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so you know having to think ahead like that um

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typically our clients come to us because they're

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like we know we need to do it but we just don't

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have the time or or the people to to do it for

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us so you know that's where we specialize in

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where we come in got it all right so yeah so

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you so you've got the talent uh and they and

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they know they're the talent and that's their

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wheelhouse and and like and like Very common

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for talent. Great at what they do. They can convert

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when they get it in front of an audience. But

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all the other stuff of getting to that place

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is not in their skill set and can hold them back.

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Is that accurate? Right. Yes, absolutely. And

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so you come in and kind of help bridge that gap

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for them. Right. And so we can take. Sometimes

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we have clients who are like, I know exactly

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what I'm going to talk about. I have this go

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-to talk that I give every time. we also have

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the clients who come to us and they're like well

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i could talk about leadership i could talk about

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e -commerce i could talk about websites is that

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you know they have all these things and and it's

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okay to have multiple topics you can talk about

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but we help them really uh define what those

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topics are and and who the audience is that you

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know if you go out and speak what's the benefit

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to you we want to make sure that we're getting

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you in front of the right people so we can kind

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of help them refine those topics um we put together

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presentation briefs for them we can you know

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we can uh If they if they want to do like a practice

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round, we'll kind of give them feedback on that,

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you know, things like that to help them really

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get their messaging down so that when they get

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in front of their target audience, they're more

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they're more effective. And are you helping them

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on podcasts or live stages or both? Or tell me

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about that. Both. We do. We look. So, again,

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our clients. kind of range different things.

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But if they're wanting to get in front of small

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groups, we'll look for, you know, groups of 10

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to 15 business owners. Maybe if they're looking

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to get in front of large groups, we'll look for

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large conferences where they might have an audience

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of 100, 200, something like that. And then we

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also do the podcast bookings for them. So we

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help them find more podcasts to guest on. i typically

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tell people not to go into podcast looking to

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uh to close more deals or get more clients from

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that but we'll turn those podcast interviews

00:13:41.940 --> 00:13:44.299
into clips that we then use on their linkedin

00:13:44.299 --> 00:13:46.500
so we do the linkedin management as well and

00:13:46.500 --> 00:13:50.159
and it's that constant showing your face on LinkedIn,

00:13:50.399 --> 00:13:53.100
these little clips of you saying things that

00:13:53.100 --> 00:13:56.039
resonate with your target audience, that's what

00:13:56.039 --> 00:13:57.700
we really want to get from the podcast interviews.

00:13:57.860 --> 00:14:00.320
But we do that as well for them. So it's kind

00:14:00.320 --> 00:14:02.519
of like that three -tiered kind of approach,

00:14:02.639 --> 00:14:04.879
the speaking events, podcasts, and LinkedIn management.

00:14:05.340 --> 00:14:09.240
Yeah, and you're ultimately helping them raise

00:14:09.240 --> 00:14:13.440
up their visibility and their authority, yeah?

00:14:13.950 --> 00:14:17.509
Yes. Yes. Yeah. Yeah. I like to say it's it's

00:14:17.509 --> 00:14:21.789
the three pillars of thought leadership are visibility,

00:14:22.169 --> 00:14:26.429
credibility and consistency. So showing up consistently

00:14:26.429 --> 00:14:29.769
in all those places, but also have the credibility

00:14:29.769 --> 00:14:31.649
that it brings when you're talking about your

00:14:31.649 --> 00:14:34.679
your topic. A lot of times we don't. Again, we

00:14:34.679 --> 00:14:36.700
don't we are the clients that I work with don't

00:14:36.700 --> 00:14:38.659
always see themselves as the expert. But when

00:14:38.659 --> 00:14:41.139
they start talking, it comes out like they have

00:14:41.139 --> 00:14:43.220
that knowledge in them. It's just that they don't

00:14:43.220 --> 00:14:46.360
always think of themselves as that go to expert.

00:14:46.460 --> 00:14:48.259
But other people will, you know, when they're

00:14:48.259 --> 00:14:51.779
sharing that knowledge. Yeah. And I think that's

00:14:51.779 --> 00:14:54.080
a great we could talk about that, too. And I

00:14:54.080 --> 00:14:56.360
just want to. bring a spotlight to that as well

00:14:56.360 --> 00:14:59.139
because that is something that a lot of entrepreneurs

00:14:59.139 --> 00:15:01.480
or business owners struggle with like this it's

00:15:01.480 --> 00:15:03.379
a bit of the imposter syndrome that we hear uh

00:15:03.379 --> 00:15:05.039
that we you know we all are familiar with that

00:15:05.039 --> 00:15:08.200
term but it really is just like you know i'm

00:15:08.200 --> 00:15:10.620
not sure how i sound do i do i sound like an

00:15:10.620 --> 00:15:13.799
expert do i sound authoritative um and so it

00:15:13.799 --> 00:15:17.039
gives you that pause or that self -doubt and

00:15:17.039 --> 00:15:19.960
again let's bring it full circle this is another

00:15:19.960 --> 00:15:22.139
opportunity to practice making powerful decisions

00:15:22.139 --> 00:15:26.169
oh i do know what i'm talking about oh i have

00:15:26.169 --> 00:15:30.470
i do have the experience oh i do um have the

00:15:30.470 --> 00:15:34.730
authority i you know i've got yes i am that speaker

00:15:34.730 --> 00:15:38.850
um just really just deciding to stand in that

00:15:38.850 --> 00:15:41.809
makes it can make a huge difference it's all

00:15:41.809 --> 00:15:44.100
about state of mind right Right. Absolutely.

00:15:44.379 --> 00:15:46.740
I saw that one of the first times I went on stage.

00:15:46.879 --> 00:15:49.820
I had that feeling of like, who am I to go and

00:15:49.820 --> 00:15:53.139
talk? Right. Who am I to get up and share this

00:15:53.139 --> 00:15:56.639
message? But I did. And I was shocked by how

00:15:56.639 --> 00:15:58.419
many people were coming up to me afterwards and

00:15:58.419 --> 00:16:00.299
asking me questions and they wanted to pick my

00:16:00.299 --> 00:16:02.399
brain on things. And, you know, and it was like.

00:16:02.799 --> 00:16:05.440
Having that experience, you realize that you

00:16:05.440 --> 00:16:07.940
do have so much to share with people. And when

00:16:07.940 --> 00:16:10.960
you do it, you really open up those doors for

00:16:10.960 --> 00:16:13.399
more conversations with the right people. So

00:16:13.399 --> 00:16:16.279
it just takes the practice of doing it, especially

00:16:16.279 --> 00:16:18.659
if you're afraid to get on stage or afraid to

00:16:18.659 --> 00:16:21.399
put yourself out there. I encourage people to

00:16:21.399 --> 00:16:23.820
get over their fear and push themselves to do

00:16:23.820 --> 00:16:25.860
things that are uncomfortable because it really

00:16:25.860 --> 00:16:28.700
will unlock more opportunities in their business.

00:16:30.430 --> 00:16:34.750
Absolutely. Yeah. Well, well said. Hey, Kelly,

00:16:34.850 --> 00:16:38.450
if someone's feeling inspired by what you're

00:16:38.450 --> 00:16:40.009
saying here and they want to have a conversation,

00:16:40.289 --> 00:16:42.029
they want to have a discovery call with you,

00:16:42.049 --> 00:16:45.129
find out more about how you might be able to

00:16:45.129 --> 00:16:46.809
help them or see if you're a good fit for their

00:16:46.809 --> 00:16:49.129
company. What's the best way to get in contact

00:16:49.129 --> 00:16:52.100
with you? Yeah, a good starting point would be

00:16:52.100 --> 00:16:56.139
twomilehighmarketing .com, my website. When you

00:16:56.139 --> 00:17:00.059
go there, there is a thought leader scorecard,

00:17:00.200 --> 00:17:02.440
a quick quiz you can take. It's three minutes.

00:17:03.120 --> 00:17:05.779
You'll answer some questions, and it will help

00:17:05.779 --> 00:17:09.299
you see where you... fall as a thought leader

00:17:09.299 --> 00:17:11.839
and help you think about some of the things that

00:17:11.839 --> 00:17:13.619
you might want to work on if you really want

00:17:13.619 --> 00:17:15.299
to establish your thought leadership platform.

00:17:15.539 --> 00:17:19.640
So that quiz is a nice tool and gives you a nice

00:17:19.640 --> 00:17:22.519
resource. You'll get an email with some information

00:17:22.519 --> 00:17:26.680
in it on kind of what to work on. And then also

00:17:26.680 --> 00:17:31.579
LinkedIn. I'm a big LinkedIn. I'm very active

00:17:31.579 --> 00:17:35.339
on LinkedIn. So, yes. Yeah. So my LinkedIn profile

00:17:35.339 --> 00:17:37.160
is a great way to connect with me as well, especially

00:17:37.160 --> 00:17:38.779
if you want to learn more about thought leadership.

00:17:39.420 --> 00:17:42.920
Right on. Hey, our guest today is Kelly, founder

00:17:42.920 --> 00:17:47.519
of Two Mile High Marketing. And it's been a real

00:17:47.519 --> 00:17:50.140
pleasure to have you on. I look forward to another

00:17:50.140 --> 00:17:53.039
conversation with you. And now it's time for

00:17:53.039 --> 00:17:55.599
you all to get out there. Be a source of kindness.

00:17:56.220 --> 00:17:58.700
Be a source of contribution. You do have something

00:17:58.700 --> 00:18:01.579
to offer this world. You do have value. So get

00:18:01.579 --> 00:18:04.839
out there and get into action. We'll see you

00:18:04.839 --> 00:18:07.640
next time right here on Vision Pros. Thank you

00:18:07.640 --> 00:18:09.539
for being here today. I'm really happy that you

00:18:09.539 --> 00:18:11.819
tuned in to Vision Pros Live. I'm looking forward

00:18:11.819 --> 00:18:15.359
to seeing your reactions as these episodes continue

00:18:15.359 --> 00:18:17.119
to move forward. This is going to get more and

00:18:17.119 --> 00:18:19.180
more fun. We'll have more and more engagement

00:18:19.180 --> 00:18:21.240
as well. We'll invite people to participate in

00:18:21.240 --> 00:18:23.420
the show. And thank you for giving us your time

00:18:23.420 --> 00:18:25.700
and attention. Have an excellent time building

00:18:25.700 --> 00:18:28.000
out your vision and becoming a vision pro yourself.
