Hey everybody, welcome back to another episode
of Vision Pros Live. I'm your host and coach,
Fletcher Ellingson. So glad you're here. So glad
that you're in this conversation. I'm committed
to you getting something of value out of this
conversation today on the show. Kelly, welcome
to the show. Thank you, Fletcher. Thank you for
having me. And you are the founder of Two Mile
High Marketing. And we're gonna talk about that
in a minute. But before we get to that, I'm gonna
ask you, But something that's going well in your
life, either professionally or personally or
both. And the reason we like to start off with
the win is because there's a lot of uncertainty
in the world today, probably more so than ever
in our country. And it doesn't always feel good.
And it puts people on edge. And we get focused
on what's not working. Help us help bring us
back and remind us, oh, yeah, there are still
things going well. There are still wins. So what's
going well for you? Well, I will say that. So
I was laid off last year. And so we talk about,
you know, things that are not going well, that
you can turn into, you know, something that is
going well. At that time, when I was laid off,
I was I was looking, you know, look at LinkedIn
and I would see people talking about how they
they lost their job, you know. 700 days ago,
and they haven't been able to find a job. They've
applied for so many jobs, and I just told myself
at that time, I will not be that person. I am
not going to be desperate down the road. I decided
to lean into starting my business. I did, and
I have found myself here less than a year later
on track to reach a million dollars in revenue
in my first year. I would say that's a win. I
would say that's a huge win. Yeah. Yeah. Congratulations.
And I love that attitude because it sounds like
what you did was you made a powerful decision.
Right. Yeah. I mean, I really think that a big
part of that was mindset that, you know, I could
have had the mindset of poor me. I have lost
my job. What am I going to do? You know, and
I just I just. I hired a coach right away. That
was one of the things I did. And I remember him
saying to me at one point that what he got from
me was like failure is not an option. And that
is 100 percent what my mindset was, was this
is going to work and it's going to come together.
And it did. Right. But without that mindset,
I don't think I could have accomplished what
I did. Excellent. And, you know, so, yeah, you
made a powerful decision. And I really want our
listeners to hear this. Because you could have
easily made another decision. Like, yeah, this
is the economy that we're in. People lose jobs.
Same thing for me. Woe is me. And I'm not diminishing
any of those people. But what I am contrasting
is that we also have the opportunity to create
another powerful decision. you know some people
listening to this might think well fletcher what
are you talking about you can't just make a decision
that you're going to create gainful employment
you actually can just as easily as making a decision
i'm going to remain unemployed or or the job
search is going to be hard or right we make decisions
all of the time and there's a great um I think
it was maybe Winston Churchill who said one of
the greatest signs of success is being able to
go from one failure to another without any loss
of enthusiasm. Because within that, it highlights
a decision. I'm just I'm going to go again. I'll
do it again. And, you know, there's no right
or wrong decisions. There are simply decisions
that we make and then we either make them work
for our lives or we don't. and you made it work
for your life so congratulations and thank you
for leading um thank you yeah you bet so you
know we're on this show it's called vision pros
what we're mainly interested here is like what
is your vision what is that clarified story that
you've got in your brain that you are working
to unpack into the uh into the physical realm
i would say my vision is taking what I want to
do my vision my mission in my company is to help
thought leaders reach their target audience and
grow their business through thought leadership
marketing so you know that is one of the things
that I look at people like me who were employees
somewhere else or they're business owners who
maybe don't see themselves as a thought leader
or don't see themselves as the expert in their
industry. And I want to help them get out of
their comfort zone a little. Get in front of
the right audience. Get those speaking events
that they need. Position themselves as that thought
leader because that is going to be the key to
growing their business. And I think that we so
often get... just bogged down by the work we're
doing the work and we're you know stuck in the
day -to -day and it's hard to think uh think
bigger and think long term and that's where i
want to help more thought leaders grow their
business through that thought leadership type
marketing right on and so that's what your business
um two mile high marketing does is that correct
that's what we do and again like I said when
I decided to start this business I think part
of the key to our success early on was that I
got really clear about my value in the world
and where I where I fit the experience the skills
that I had and how I was able to help people
and I say that because I I never saw myself as
a business owner. I never saw myself as I what
I call myself was the person behind the person.
I was the person helping somebody else accomplish
their dream. And when I finally leaned into that
and said, you know what, this is what I'm good
at and I'm going to I'm going to go for it. It
made all the difference in the world. Yeah. And
I I like to. highlight certain things that i
hear in my guests because uh and i want my audience
to hear this and what i heard you say was something
extremely important in my book and i want to
bring a spotlight to it you got clear about your
value and what i yeah what i want our listeners
to hear is that everybody has value there are
so many entrepreneurs who are like well what
is my value you know i mean i know what i like
to do but what's my i don't know Get clear, get
crystal clear about what your value is so that
you can lead with that value. Because as far
as I'm concerned, there are always three things
that can follow value. What can follow value
is. compensation what can follow value is connection
what can follow value is opportunity and one
or all one two or all three of those can follow
the value get clear about your value stop kidding
yourself that you don't have value declare what
it is and lean into it because as what kelly
has found she's on track to make a million dollars
this year and this is a brand new business for
her she leaned into her value now some people
listening might be like well fletcher she's probably
got some special formula she's got a magic wand
or something that i don't know about so so to
those people that are are are saying that and
they're not even saying it their mind is just
saying it okay right right so what so what would
you say to that to the people like oh she got
lucky or she she's got something that i don't
have Yeah, I like to call it your authority X
factor. So I think, you know, early on, I really
I sat down, there's, you know, I had several
weeks of trying to figure out what. what was
I going to do next, right? One of the things
I did was make decisions very quickly. So I didn't
sit on things and overanalyze and overthink things.
I just was like, I need a website. I need a business
name. I need a registered business. You know,
those basic things that you just have to start
doing. And I just started putting those things
into motion. But then one of the things I feel
like I really, the way I really leaned into my
skills and experience was I started thinking
about what had I done in my career? Where was
I? most beneficial in the workplace. And I had
two kind of long term jobs in my career. And
it was like, what did I really enjoy about it?
And what was I good at? Right. And once I got
my head around that, it was like it just took
off because as soon as I started telling people,
this is what I'm now doing. They're like, oh,
that is exactly what you should be doing. I was
like, I know. Right. So I call that my authority
X factor. But it didn't just come. It just didn't
just come to me. Right. I had to think about
I had to reflect on things. I had to think back.
and in a moment that was hard it's hard to lose
your job it's hard to go through that and to
you know the the stress the you know even feeling
rejected when you're laid off it's just like
why me why did that happen to me right but i
had to just get over all of that and think about
what i really could uh how i could really bring
value to to other people in in In the workplace.
Right. And so, yeah, I think that that is really
what people, you know, if you're thinking about
either starting your own business or or, you
know, trying to grow your business more. I think
any business owner needs to really think about
that and not just doing the things they have
to do every day, but thinking about how they
really can bring value to their clients, to other
people. Yeah. Yeah. Good, good, good. So who
are your ideal clients that you're that you're
helping these days? So most of the clients that
I work with are business owners who are anywhere
from. I would say about a million in revenue
to over 10 million in revenue. They're those
owners who they know they've grown their company
to a certain point and they know when they. When
they get in front of their target audience, they.
they get more clients right and so they know
if they get on a stage they have a book in hand
they uh maybe even do online webinars workshops
things like that they know that once they do
that people typically convert right like it's
getting that exposure so um it's usually in that
that range you know somewhere like i said between
a million and 10 million where they're they're
like i know the more i do this it's better for
it's good for my business But I don't have the
people on staff to do it or my staff don't. I
maybe don't have the staff to do it. But or if
I have a marketing team, they don't specialize
in that. Or it's hard to always be thinking,
you know, if you if you want to speak, you're
you're having to think six months ahead. Right.
events right now this is august and we're applying
for events in the spring right now for our clients
so you know having to think ahead like that um
typically our clients come to us because they're
like we know we need to do it but we just don't
have the time or or the people to to do it for
us so you know that's where we specialize in
where we come in got it all right so yeah so
you so you've got the talent uh and they and
they know they're the talent and that's their
wheelhouse and and like and like Very common
for talent. Great at what they do. They can convert
when they get it in front of an audience. But
all the other stuff of getting to that place
is not in their skill set and can hold them back.
Is that accurate? Right. Yes, absolutely. And
so you come in and kind of help bridge that gap
for them. Right. And so we can take. Sometimes
we have clients who are like, I know exactly
what I'm going to talk about. I have this go
-to talk that I give every time. we also have
the clients who come to us and they're like well
i could talk about leadership i could talk about
e -commerce i could talk about websites is that
you know they have all these things and and it's
okay to have multiple topics you can talk about
but we help them really uh define what those
topics are and and who the audience is that you
know if you go out and speak what's the benefit
to you we want to make sure that we're getting
you in front of the right people so we can kind
of help them refine those topics um we put together
presentation briefs for them we can you know
we can uh If they if they want to do like a practice
round, we'll kind of give them feedback on that,
you know, things like that to help them really
get their messaging down so that when they get
in front of their target audience, they're more
they're more effective. And are you helping them
on podcasts or live stages or both? Or tell me
about that. Both. We do. We look. So, again,
our clients. kind of range different things.
But if they're wanting to get in front of small
groups, we'll look for, you know, groups of 10
to 15 business owners. Maybe if they're looking
to get in front of large groups, we'll look for
large conferences where they might have an audience
of 100, 200, something like that. And then we
also do the podcast bookings for them. So we
help them find more podcasts to guest on. i typically
tell people not to go into podcast looking to
uh to close more deals or get more clients from
that but we'll turn those podcast interviews
into clips that we then use on their linkedin
so we do the linkedin management as well and
and it's that constant showing your face on LinkedIn,
these little clips of you saying things that
resonate with your target audience, that's what
we really want to get from the podcast interviews.
But we do that as well for them. So it's kind
of like that three -tiered kind of approach,
the speaking events, podcasts, and LinkedIn management.
Yeah, and you're ultimately helping them raise
up their visibility and their authority, yeah?
Yes. Yes. Yeah. Yeah. I like to say it's it's
the three pillars of thought leadership are visibility,
credibility and consistency. So showing up consistently
in all those places, but also have the credibility
that it brings when you're talking about your
your topic. A lot of times we don't. Again, we
don't we are the clients that I work with don't
always see themselves as the expert. But when
they start talking, it comes out like they have
that knowledge in them. It's just that they don't
always think of themselves as that go to expert.
But other people will, you know, when they're
sharing that knowledge. Yeah. And I think that's
a great we could talk about that, too. And I
just want to. bring a spotlight to that as well
because that is something that a lot of entrepreneurs
or business owners struggle with like this it's
a bit of the imposter syndrome that we hear uh
that we you know we all are familiar with that
term but it really is just like you know i'm
not sure how i sound do i do i sound like an
expert do i sound authoritative um and so it
gives you that pause or that self -doubt and
again let's bring it full circle this is another
opportunity to practice making powerful decisions
oh i do know what i'm talking about oh i have
i do have the experience oh i do um have the
authority i you know i've got yes i am that speaker
um just really just deciding to stand in that
makes it can make a huge difference it's all
about state of mind right Right. Absolutely.
I saw that one of the first times I went on stage.
I had that feeling of like, who am I to go and
talk? Right. Who am I to get up and share this
message? But I did. And I was shocked by how
many people were coming up to me afterwards and
asking me questions and they wanted to pick my
brain on things. And, you know, and it was like.
Having that experience, you realize that you
do have so much to share with people. And when
you do it, you really open up those doors for
more conversations with the right people. So
it just takes the practice of doing it, especially
if you're afraid to get on stage or afraid to
put yourself out there. I encourage people to
get over their fear and push themselves to do
things that are uncomfortable because it really
will unlock more opportunities in their business.
Absolutely. Yeah. Well, well said. Hey, Kelly,
if someone's feeling inspired by what you're
saying here and they want to have a conversation,
they want to have a discovery call with you,
find out more about how you might be able to
help them or see if you're a good fit for their
company. What's the best way to get in contact
with you? Yeah, a good starting point would be
twomilehighmarketing .com, my website. When you
go there, there is a thought leader scorecard,
a quick quiz you can take. It's three minutes.
You'll answer some questions, and it will help
you see where you... fall as a thought leader
and help you think about some of the things that
you might want to work on if you really want
to establish your thought leadership platform.
So that quiz is a nice tool and gives you a nice
resource. You'll get an email with some information
in it on kind of what to work on. And then also
LinkedIn. I'm a big LinkedIn. I'm very active
on LinkedIn. So, yes. Yeah. So my LinkedIn profile
is a great way to connect with me as well, especially
if you want to learn more about thought leadership.
Right on. Hey, our guest today is Kelly, founder
of Two Mile High Marketing. And it's been a real
pleasure to have you on. I look forward to another
conversation with you. And now it's time for
you all to get out there. Be a source of kindness.
Be a source of contribution. You do have something
to offer this world. You do have value. So get
out there and get into action. We'll see you
next time right here on Vision Pros. Thank you
for being here today. I'm really happy that you
tuned in to Vision Pros Live. I'm looking forward
to seeing your reactions as these episodes continue
to move forward. This is going to get more and
more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show. And thank you for giving us your time
and attention. Have an excellent time building
out your vision and becoming a vision pro yourself.